Podcasts about marketing officer

What makes a mobile ad stick — and what makes it flop? In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April. Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven design, discover what's working, what's not, and where mobile advertising is heading next.

Niamh O'Shea, Festival & Marketing Officer, chats to JP about this year's Cork Harbour Festival Hosted on Acast. See acast.com/privacy for more information.

http://www.sherylkline.com/blogIn the latest Fearless Female Leadership interview, I had the privilege of speaking with Melissa DiMuro, the Chief People, Culture & Marketing Officer at Limbach, about leading with resilience during times of change and the importance of evolving alongside the businesses we serve.Melissa's journey started in a blue-collar household and was shaped by the strength and grit of her grandmother—a farmer's daughter who raised twelve siblings and worked multiple jobs just to keep food on the table. That legacy of resilience deeply influenced Melissa's leadership style and commitment to growth through discomfort.Though her path wasn't linear—initially aspiring to be a psychologist—Melissa leaned into her natural strengths and built a career across multiple male-dominated industries including printing, aviation, and construction. Her ability to navigate change and adapt through uncertainty positioned her as a transformational leader who prioritizes systems thinking, emotional intelligence, and authenticity.Melissa emphasized that today's leaders must lead with calm confidence, agility, and vision—even when the future is unclear. She urges emerging leaders to develop their emotional intelligence, stay informed, and most importantly, lead with intention no matter their title.Key takeaways from the interview:0:01:58 – Melissa's hardworking grandmother served as a model for persistence, strength, and self-determination.0:05:13 – Her career path wasn't a straight line—she pivoted from psychology to HR, learning to embrace discomfort as a growth driver.0:06:47 – Melissa chose to take on tough roles and switch industries, believing that growth happens when you lean into the uncomfortable.0:09:57 – Evolving leadership means practicing systems thinking and being agile amidst constant change.0:11:29 – Emotional intelligence and intentionality are essential for leading people through disruption.0:13:21 – Great leaders manage fear by preparing their teams and working themselves out of a job—developing others is key.0:15:13 – Change leadership is not just about strategy, but the how—transparency and empathy build trust.0:18:13 – Melissa shares how Limbach is deepening customer relationships by leading with purpose and service—not just transactions.0:21:18 – A leader's long-term success depends on relationships, context, and empowering teams with shared vision.0:26:11 – Her final advice: compete only with yourself. Be better than yesterday and seek inspiration—not comparison—from others.If you're interested in being featured on the Fearless Female Leadership podcast, or you're a leader looking to gain clarity on ‘what's next', how to build more cohesive and high-performing teams, and lead with greater confidence and influence, let's have a confidential conversation (http://www.sherylkline.com/meeting).Cheering you on always! – Sheryl

Net Payne, Chief Sales & Marketing Officer, March Networks, talks AI smart search and its capabilities beyond "find the red shirt" or "find the blue van."

How can human-centered marketing and smarter tech choices future-proof your team?In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies.Jasmine breaks down why originality beats imitation, why most banner ads are a waste of money, and how investing in your team's strengths can unlock massive growth. She also shares why mastering just a few key tools is more powerful than chasing the latest shiny tech.In this episode, we cover:Why the human element is the key to effective marketing and tech useHow to stop wasting time on outdated tactics like banner adsWhy originality and bold thinking will set your brand apartHow to balance AI with creativity, empathy, and real-world experienceIf you're ready to stop copying competitors and start leading with clarity and confidence, this episode is packed with practical strategies to help your marketing team thrive!

For Sonya Gafsi-Oblisk, business has never just been about what's on the shelves—it's about creating real connections, building trust, and staying true to a higher purpose. As Chief Merchandising and Marketing Officer at Whole Foods Market, Sonya brings a modern, customer-first perspective to one of the world's most iconic conscious brands.In this episode, Sonya walks us through her career journey—from the high-energy environments of PepsiCo and Walmart to her leadership role at Whole Foods. She shares what it truly means to put customers—and the planet—at the center of every decision. From their unwavering commitment to quality standards to innovations like the Seafood Code of Conduct, Sonya offers an insider's view into how purpose continues to guide the company's strategy and culture.We also explore how Whole Foods is evolving its digital experiences while staying rooted in its founding values, and what it takes to maintain a strong, authentic culture following the retirement of co-founder John Mackey. Throughout the conversation, Sonya reflects on Whole Foods' larger mission: not just selling groceries, but nourishing people and the planet—and how that mission is more relevant than ever.If you're curious about how a global brand can grow, innovate, and still lead with heart, Sonya's story offers powerful lessons in what conscious leadership looks like in action.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction to Higher Purpose and Leadership Transition01:13 Meet Sonya: Whole Foods' Chief Merchandising and Marketing Officer02:48 Sonya's Journey and Marketing Philosophy05:33 Whole Foods' Commitment to Quality and Conscious Marketing33:41 Sustaining a Conscious Company34:30 Transition and Culture Nurturing36:41 Growing with Purpose Initiative39:54 Conscious Leadership Insights44:18 Whole Foods Foundation and Merchandising Strategy

The Managed Service Provider (MSP) industry is undergoing a major shift as AI, automation, and cybersecurity redefine business operations. In this #shifthappens episode, Jorn Wittendorp, Founder of Ydentic, and Mario Carvajal, Chief Strategy and Marketing Officer at AvePoint, discuss the Ydentic-AvePoint acquisition, the trends affecting the industry, and strategies for MSPs to stay ahead.

David Cushman, HFS Executive Research Leader, sits down with Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion, to discuss how to time your move on enterprise AI, why software development is the ideal starting point, and how AI is freeing us to rethink work after decades of production-line thinking. Key discussion highlights include:When and how to time your move on enterprise AIWhy software is the pivot point to start accelerating AI adoptionHow AI creates the opportunity to break free from outdated ways of thinking and workingSee why HFS named Ascendion a Horizon 3 Market Leader in our Generative Enterprise Services Horizons Report: https://www.hfsresearch.com/research/

We're revisiting standout episodes of the CMO Series Podcast to explore how AI is reshaping professional services marketing. We'll hear insights directly from industry leaders on the best approaches to integrating AI into your firm and the efficiencies they are seeing. In this special episode, we look back at a memorable session from the CMO Series Live held in New York. Alison Arjoon, the Chief Marketing and Business Development Officer at Fragomen, and Luke Ferrandino, who was the CMO at Paul Weiss and is now the Chief Business Development & Marketing Officer at Skadden, took to the stage to discuss how AI is ushering in a new era of collaboration within law firms.  They cover: The role of technology and the challenges faced by both traditional and non-traditional law firms Strategies for effectively leveraging technology to streamline processes How AI contributes to project success and fosters a new way of collaboration  The evolving role of AI and its current and future impact

In this episode, William “Skip” Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, shares how his team is leveraging generative AI, integrated storytelling, and strategic improvisation to drive brand growth ahead of the center's historic expansion.

Tune in to this week's episode with the Chief Strategy and Marketing Officer Chief Strategy and Marketing Officer of Jaci Volles.

In Part 2 of their special guest episode of the Believe in Banking podcast, Gina and Juliet welcome back Yvonne Garand, Chief Brand and Marketing Officer and Jevonne McLaughlin, Vice President of Brand Marketing, from EastRise Credit Union. In their conversation, Yvonne and Jevonne describe the rebranding process following the merger between New England Federal Credit Union and Vermont State Employees Credit Union. They discuss the process of selecting a new name and the formation of the brand identity for the organization, and how data was key to their decision making and consensus building. Fundamentally, they credit the successful transition to EastRise to their strong commitment to reflecting the values of the merged organization. And finally, Yvonne and Jevonne discuss the evolution of the credit union's culture and reflect on managing change across the organization – a journey grounded in time, trust, and transparency. This podcast is hosted by ZenCast.fm

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402 billion by 2028. This is a signal of both the sector's growth and the increasing need for deep product knowledge and technical expertise. Events like the E4 Experience have become vital hubs for education, innovation, and connection. In a fast-moving industry where product cycles are short and end-user needs are constantly changing, how do regional events like E4 help manufacturers, integrators, and end users stay in sync?Ben Thomas, the host of Pro AV Today, speaks with Vishal Chhatralia, the Global Chief Digital & Marketing Officer at DCC Technology, and Dan Smith, the EVP/COO at Exertis Almo. The discussion explores how E4 events serve as more than just trade show stops. These shows are strategic platforms for channel enablement, customer education, and industry transformation.Key Takeaways from the Conversation:Access to Innovation: E4 offers a rare opportunity for hands-on experience with the latest AV technologies, especially for regional partners and customers who can't attend global shows like InfoComm.Education That Drives the Channel: CTS-certified sessions and real-time product demos empower both newcomers and seasoned professionals to keep up with the AV industry's fast pace.A More Inclusive, Specialized Workforce: Solutions have become more complex, increasing the need for specialized roles, inclusive hiring practices, and robust integrator support to sustain innovation across the channel.Vishal Chhatralia is a senior digital and ecommerce executive with over 15 years of leadership experience driving digital transformation, online sales growth, and innovation strategies in global B2B environments. He currently serves as Chief Digital and Innovation Officer at DCC Technology and Exertis, where he leads global digital, marketing, and product teams. Previously, at RS Components, he held multiple senior roles, including Global SVP of Digital and Innovation, where he delivered record-breaking digital sales growth, scaled agile practices, and earned multiple industry awards for customer experience and marketing excellence.Dan Smith is Executive Vice President and Chief Operating Officer at Exertis Almo, where he leads strategic growth and operations for North America's largest value-added professional AV distributor. He previously held senior leadership roles at LG Electronics, where he managed and led national sales and engineering teams across IT, display, and commercial technology sectors. Earlier in his career, he drove market expansion and high-growth initiatives at companies including Samsung, Magenta Research, and Tech Data through product development, channel strategy, and customer-focused execution.

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heather Samarin and Vidya Dinamani sit down with Verizon Business' Chief Product and Marketing Officer, Iris Meijer, as she shares her bold approach to organizational transformation — merging product and marketing to champion customer experience and commercial impact. Iris unpacks what it really means for product leaders to act as CEOs of their product, why shared KPIs are non-negotiable, and how to lead with conviction in the face of resistance. A powerful conversation on grit, alignment, and redefining product leadership at scale. 

Pamela Greenwalt, Chief Communications and Marketing Officer at SAG-AFTRA, reflects on the impactful initiatives taken to secure the ethical use of AI. She explains how AI and deepfakes compromise the integrity of artistic expression. Pamela also encourages other communicators to approach the use of AI with caution and awareness.

In this special guest episode of the Believe in Banking podcast, Gina and Juliet welcome Yvonne Garand, Chief Brand and Marketing Officer and Jevonne McLaughlin, Vice President of Brand Marketing, both from EastRise Credit Union. In their dynamic discussion, Gina, Juliet, Yvonne, and Jevonne address the merger of New England Federal Credit Union and Vermont State Employees Credit Union to form Vermont's largest credit union and residential mortgage lender and how EastRise built consensus for a new name and brand transformation. Yvonne and Jevonne talk about how they managed the cultural elements of organizational change and how the credit union achieved member approval for the merger. They discuss the powerful multi-phase communications and engagement strategy to educate members on the merger's benefits and encouraged participation in the voting process. Finally, they address the importance of leveraging member insights to develop a brand strategy and name that would resonate with both legacy member bases and the broader Vermont community. This podcast is hosted by ZenCast.fm

Dan Larson, Principal/Chief Strategy & Marketing Officer at HealthBridge Children's Hospital - Orange, discusses the innovation of coordinated care models and nurse navigation in healthcare. He also explores how AI-driven risk analysis is being used to support at-home caregivers, improving overall patient care.

Dan Larson, Principal/Chief Strategy & Marketing Officer at HealthBridge Children's Hospital - Orange, discusses the innovation of coordinated care models and nurse navigation in healthcare. He also explores how AI-driven risk analysis is being used to support at-home caregivers, improving overall patient care.

It's YOUR time to #EdUpPCO In this episode, YOUR guest is Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock. YOUR host is Amrit Ahluwalia⁠⁠, Executive Director of Continuing Studies at Western University in London, Ontario, Canada. This episode was edited and produced by Kyling Reddington.Some key questions we tackle:·      How do university marketers balance brand marketing and program promotion efforts?·       What are some of the industries you're watching forexamples of experiments to try in the higher ed space?·      What are the most common misconceptions colleagues across the institution tend to have about institutional marketing? Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠!We make education YOUR business!

It's Women's History Month 2025, and we're kicking off the month with a brand new episode of The Marketing Rapport featuring Dea Lawrence, Chief Operating and Marketing Officer at Variety. Dea joins Tim Finnigan to discuss Variety's evolution in the digital age. Dea shares her unique career path, transitioning from acting to sales and eventually leading Variety's marketing strategy. She highlights the importance of understanding your product and aligning sales and marketing efforts. Dea explains how Variety, a 120-year-old brand, stays relevant by embracing digital platforms, engaging fan communities, and creating video content like the Emmy-winning "Actors on Actors." She emphasizes the need to balance data analysis with intuition when making strategic decisions. Dea also discusses Variety's successful expansion into music and plans to explore the gaming and sports industries. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In our second special episode to mark International Women's Day 2025, we catch up with inspiring women who are paving the way in professional services marketing and business development. They share their top tips for firms looking to accelerate action and promote equality within their organizations. Our incredible guests discuss the importance of transparent paths to promotion, the significant impact of leading by example, and why creating a safe space for authenticity is crucial to fostering equality in the industry. A big thanks to all of our guests for their generous contributions to this important conversation: Amelia Calloway, Director of Marketing and Business Development, Morris Manning & Martin Amanda Lindley, Director of Business Development, Thompson Coburn Ashley Horne, Chief Marketing and Business Development Officer, Womble Bond Dickinson, US Bonnelle Martin, Associate Director - Marketing and Brand, Baker Botts Heather Reid, Chief Business Development & Marketing Officer, Miles & Stockbridge Kim Lansdown, Director of Strategy and Marketing, Fladgate Kelby Luther, Chief Business Development and Marketing Officer, Allen Matkins Michelle Powell, Sr. Manager of Marketing and Business Development, Axinn Rachel Watson, Director of Business Development, Client Development and Campaigns, Akin Gump Strauss Hauer & Feld  Savannah Kirk, Public Relations and Communications Coordinator, Jones Walker Stefanie Nastou, Chief Marketing Officer, AMS

It's a special episode of WomenHeard with guest host Linda Descano! A former president of NYWICI, Linda is the Global Chief Integration & Marketing Officer at Havas Red. In this conversation, she sits down with a panel of experts to discuss the 2024 Global Women in PR Annual Index, the only in-depth global research study of women working in the PR and communications industries. Linda is joined by three powerhouse executives: Sue Hardwick, co-founder and president of Global Women in PR; Annie Lohmeyer Riva, Principal, Global Corporate Affairs at management consultancy Korn Ferry and NYWICI Programming member; and Singleton Beato, Global EVP and Chief DE&I Officer at global ad group McCann and NYWICI Chief Strategy Officer and board member. Listen to this episode for the panel's perspectives on return to office (RTO) and flexibility, the impact of career breaks, ageism, and actionable ways to break through barriers. Other resources mentioned: Carla Harris. 

In this episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni.

Talita Boodhram, Chief Sales & Marketing Officer at MiDesk Global and creator of the MiDesk, joins John Maytham to discuss her project that has sparked controversy due to its McDonald's branding.See omnystudio.com/listener for privacy information.

Hear from Ira Rubenstein, Chief Digital and Marketing Officer at PBS, as he discusses the transformation of public media for the streaming age. Drawing from his 20+ years of experience championing digital innovation in Hollywood, Rubenstein details PBS's evolution into a sophisticated digital platform delivering 400 million streams monthly. He highlights PBS's unique challenges as a membership organization of 300+ local stations, its commitment to accessibility, and innovative approaches to digital fundraising. The discussion emphasizes PBS's role as a national treasure adapting to rapid technological change while maintaining its core mission of providing free, educational content to all Americans.

John Golden is the Chief Strategy & Marketing Officer for Pipeliner CRM.

Erin Newkirk is the Chief Brand and Marketing Officer at Caribou Coffee.  Her career journey has been anything but typical and in this episode Erin shares her perspective on leading from the Head, Heart, Gut and Voice to truly create impact as a leader.

Take an immersive journey through the Guadeloupe Islands in this special Black History Month episode. Join host Darley Newman and local guides on an exciting island-hopping adventure, discovering the rich culture, delectable cuisine, hidden travel gems, and captivating history of this French Caribbean destination. Venture to the island of Les Saintes to explore the bustling markets of Terre-de-Haut. Enjoy views at Fort Napoléon and unwind on the pristine white sands of Pompierre Beach. Savor fresh seafood and hear about restaurants you might like to experience like Au Bon Vivre.On the island of Basse-Terre, indulge in a wellness escape at Spa Tendacayou, where Darley shares what it's like to try a unique fish pedicure. Off the coast, go snorkeling and scuba diving at La Reserve Cousteau, a protected area with biological diversity and a vibrant marine ecosystem.Get expert tips on where to stay and the best times to visit the Guadeloupe Islands from Audrey Yacou, PR and Marketing Officer for the Guadeloupe Islands Tourism Board. Learn about the upcoming Saint-Georges International Music Festival, which showcases performances honoring the legacy of Saint-Georges and celebrating diversity in classical music. Pack your swimsuit and love of learning on an adventure in the French Caribbean!

Economic conditions are constantly shifting, and school districts must navigate interest rates, inflation, and policy decisions to make sound financial choices. With a new White House administration and evolving market trends, school business officials need to stay ahead of economic trends to manage investments, control costs, and plan for the future.In this episode of School Business Insider, we're joined by John Huber, SVP & Chief Investment Officer at PMA Asset Management, Kendra Shelland, VP & Institutional Portfolio Manager at PMA, and Michele Wiberg, Chief Sales & Marketing Officer at PMA Financial Network. Together, they break down how the economy is influencing school finance, the cost of doing business, investment opportunities, and the risks and opportunities ahead for school districts.We'll also discuss the latest PMA Winter 2025 Market Outlook, which explores inflationary pressures, interest rate changes, and fiscal policy shifts that may impact schools in the coming year. Whether you're managing a school district's investments, planning for financial stability, or just trying to understand how policy shifts might affect your budget, this episode is packed with insights to help you navigate economic uncertainty.Built by Bonds WebsiteContact School Business Insider: Check us out on social media: LinkedIn Twitter (X) Website: https://asbointl.org/SBI Email: podcast@asbointl.org Make sure to like, subscribe and share for more great insider episodes!Disclaimer:The views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of the Association of School Business Officials International. The material and information presented here is for general information purposes only. The "ASBO International" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. The presence of any advertising does not endorse, or imply endorsement of, any products or services by ASBO International.ASBO International is a 501(c)3 nonprofit, nonpartisan organization and does not participate or intervene in any political campaign on behalf of, or in opposition to, any candidate for elective public office. The sharing of news or information concerning public policy issues or political campaigns and candidates are not, and should not be construed as, endorsements by ASBO Internatio...

È stata presentata l'edizione 2024 dell'Osservatorio Artificial Intelligence del Politecnico di Milano. “È andata a maturazione l’ondata di GenAI e il mercato dei progetti è cresciuto quasi del 60% arrivando ad un valore di 1.2 miliardi di euro” spiega Giovanni Miragliotta, Direttore dell’Osservatorio. Il rapporto fotografa anche alcune criticità tra cui “la scarsa attrattività del Paese per i talenti che si occupano di IA, le difficoltà delle PMI nell’adozione di queste tecnologie, il valore medio dei finanziamenti raccolti dalle startup”. Con Nicola Gatti, docente di Informatica e Intelligenza artificiale al Politecnico di Milano, torniamo sul valore innovativo delle novità introdotte da DeepSeek.Ci occupiamo di tecnologie indossabili perché i Nuance Audio, gli occhiali Luxottica che aiutano a mettere a fuoco l’audio e a sentire meglio, hanno ottenuto le autorizzazioni per essere venduti negli Stati Uniti e in Europa senza prescrizione medica. “Parliamo di 5 microfoni, 2 altoparlanti e una batteria ma soprattutto di un processore capace di far girare un algoritmo che permette di amplificare solo cosa guardiamo e restituircelo in tempo reale senza latenza”, spiega Federico Buffa, Chief Product and Marketing Officer di EssilorLuxottica.GFK ha pubblicato i dati sull’andamento della Consumer Technology nel corso del 2024 e allora facciamo il punto con Fabrizio Marazzi, responsabile delle ricerche di mercato per l’Italia in GfK.In questi giorni sta facendo discutere la pubblicazione da parte della Commissione Europea delle linee guida sulle pratiche di intelligenza artificiale esplicitamente vietate dall’AI Act. Ne parliamo con Valentina Frediani, avvocata esperta di diritto e tecnologia, Ceo e fondatrice dello studio legale Colin & Partners.E come sempre in Digital News le notizie di innovazione e tecnologia più importanti della settimana.

Send us a textChuck E. Cheese has been a household name in family entertainment for nearly five decades. With 560 locations across 17 countries, the brand has entertained families with children ages 2 to 12 through its unique blend of games, pizza, and birthday celebrations. However, as consumer preferences and economic challenges have shifted, Chuck E. Cheese has adapted with significant investments in modernizing its facilities and reimagining its loyalty programs to better meet the needs of today's families. In our latest installment of Leaders in Customer Loyalty, we had the chance to learn more about the details of these fresh initiatives from Mark Kupferman, the Executive Vice President and Chief Insights and Marketing Officer. Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/pizza-play-and-a-fun-pass-how-chuck-e-cheese-is-winning-hearts-and-walletsWatch the full interview here: https://www.youtube.com/watch?v=S6F9lpzXIKM

Is your CRM just an expensive contact list? In this episode of SaaS Fuel, host Jeff Mains sits down with John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, to reveal how businesses can turn their CRM into a revenue-driving machine.Your CRM should work for you, not against your team. John shares expert insights on aligning CRM with your sales process, embracing automation without losing the human touch, and getting your sales and marketing teams to collaborate effectively.Key Takeaways00:00 – Introduction: Is your CRM working for or against you?02:00 – The common pitfalls of CRM adoption04:30 – Why your CRM needs to align with your sales goals08:15 – How AI and automation can enhance your CRM experience12:40 – Practical steps to increase CRM adoption in your team17:05 – Sales and marketing collaboration: A winning strategy22:30 – Real-world case studies of successful CRM transformations27:50 – The future of CRM: Trends and technologies to watch33:20 – Actionable tips to make your CRM your secret sales weapon38:00 – Where to learn more and get free resourcesTweetable Quotes"Your CRM should feel like an ally, not an obstacle." – John Golden"If your team hates using your CRM, it's time for a change." – Jeff Mains"AI in CRM? It's all about balancing automation with personalization." – John Golden"A well-used CRM is the secret weapon of top-performing sales teams." – Jeff Mains"Success isn't about the tools; it's about how you use them!" – John GoldenSaaS Leadership LessonsCRM Alignment is Key: Your CRM should fit seamlessly into your sales process, not the other way around.Adoption is Everything: A CRM is only valuable if your team actually uses it. Focus on usability and training.Automate Without Losing the Human Touch: Use AI to enhance efficiency, but remember that relationships still drive sales.Sales + Marketing Collaboration = Success: A well-integrated CRM helps align both teams for better revenue outcomes.Track the Right Metrics: Move beyond vanity metrics and focus on KPIs that impact growth.Guest Resourcesjohn.golden@pipelinersales.comWebsite: https://www.pipelinersales.com/X: https://x.com/JohnGoldenFRREpisode SponsorSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter -

Live from the SaaStock USA 2024 Scale Stage, Ashley Kramer, GitLab's Chief Strategy and Marketing Officer, sits down with AJ Eckstein, Founder & Creator at Creator Match and Fast Company. Together, they explore the imminent shift in how companies measure AI's impact on efficiency, questioning whether the productivity gains truly justify the risks and costs associated with AI adoption. Ashley argues that forward-thinking companies must move beyond traditional output metrics and focus on those that reflect real business value—such as enhanced software quality, faster time-to-market, consistent delivery, and, most importantly, improved customer satisfaction.Check out the other ways SaaStock is serving SaaS founders

The life blood of any business is sales.  And we take every chance we can get to speak with the top thought leaders on that subject so we can learn what it takes to close the deals.  In today's episode, we're speaking with John Golden, a sales & marketing strategist, speaker, and bestselling author on the subject of sales.  John has conducted over 1500 video interviews of thought leaders for Sales POP!…which means we're about to learn not just from John…but from many top minds in the business.  John is also the Chief Strategy and Marketing Officer at Pipeliner CRM.   Episode Highlights: 01:48 John Golden's Career Journey 07:18 The Importance of Fundamentals in Sales 15:24 The Power of Active Listening 19:31 Memorable Interviews and Lessons Learned 24:09 How to Connect with John Golden   Show Links:   Pipelinersales.com Salespop.net John's LinkedIn

  Guest: Angie Gray, Chief Enrollment and Marketing Officer for PCA   Re-enrollment opens January 15th and goes through the 31st for existing PCA families in good standing. After that time, available spots will be made available to students and families not currently enrolled at PCA for the following year.   The small percentage increase in tuition is passed on to support the pay increase for PCA's incredible faculty and staff as tuition accounts for around 70% of the entire PCA budget. Also, parents please take the time to fill out the re-enrollment questionnaire as your responses help PCA address areas of concern to our parents.   Shout out to Holly Hamilton who is the new voice for The Journey's intro and outro! Go Holly!   If you have any questions about re-enrollment as a current PCA family or wish to learn more about enrolling your child(ren) at PCA in the future, please contact Angie Gray, Chief Enrollment and Marketing Officer at 972-930-4007 or via email at agray@prestonwoodchristian.org

How can mental fitness and community building drive state-wide progress?  In this episode of Behind the Human, I chat with Hilary Doe, a trailblazer in public policy and Michigan's Chief Growth and Marketing Officer. Hilary opens up about her strategies for leveraging community feedback, her passion for her home state, and the initiatives leading to Michigan's economic and population growth. This conversation is a masterclass in community-powered change.  About Hilary:  As Michigan's first-ever Chief Growth and Marketing Officer, Hilary Doe leads all growth, marketing and communication efforts at the Michigan Economic Development Corporation (MEDC), working to grow the state's population, economy, and reputation. With a dynamic background spanning nonprofits, technology, and public policy, she now spearheads major initiatives supporting the state's comprehensive blueprint for growth. ****   How Prepared is Your Team for the Next Big Disruption? Future-proof your team with Malosiminds.com * Get your copy of Personal Socrates: Better Questions, Better Life   Connect with Marc >>>  Website | LinkedIn | Instagram | Twitter  Drop a review and let me know what resonates with you about the show! Thanks as always for listening and have the best day yet! * A special thanks to MONOS, our official travel partner for Behind the Human! Use MONOSBTH10 at check-out for savings on your next purchase. ✈️ * Special props

In this episode of Branded, Ben Kaplan sits down with Dustin Godsey, Chief Sales and Marketing Officer for the Milwaukee Bucks, to discuss how a basketball team transforms into a global content and entertainment powerhouse. Dustin shares insights into building fan engagement across local and international audiences, launching innovative content initiatives like the Bucks' podcast network, and leveraging superstar players like Giannis Antetokounmpo as influencers. Discover how the Bucks combine data-driven strategies, cultural relevance, and creative storytelling to super-serve their local market while expanding their reach to a worldwide fanbase. Plus, hear behind-the-scenes stories of turning championship wins into marketing milestones and how the Bucks stay resilient beyond their "championship window."

Lattice Developers Conference Key Insights! What's the latest in Edge AI innovation from Lattice Semiconductor? Hosts Daniel Newman and Patrick Moorhead are joined by Lattice Semiconductor's CEO, Ford Tamer, Chief Strategy and Marketing Officer, Esam Elashmawi, and CVP of Product Marketing and Planning, Dan Mansur, for a conversation on Lattice Semiconductor's strategic growth, key announcements, and unique market position in the Edge AI sector on this episode of Six Five On The Road at Lattice DevCon 2024. Highlights include ⤵️  Ford Tamer's insights and experiences since joining Lattice. Lattice's growth strategy and the strengths driving this growth. Key product announcements and solutions introduced at the DevCon. The unique position of Lattice FPGA's in the burgeoning Edge AI market. An introduction to Nexus 2 and continued investment in small FPGAs.  

Scott Paul, President of the Alliance for American Manufacturing (AAM), joined the America's Work Force Union Podcast on Black Friday to discuss the 11th edition of the Made in America Holiday Gift Guide, which features a curated list of American-made gift ideas from all 50 states, the District of Columbia and Puerto Rico. On this episode of the America's Work Force Union Podcast, Michelle Zettergren, President of Labor and Chief Sales and Marketing Officer at MagnaCare, shared some of her 30 years of industry knowledge and spoke about innovative strategies for unions to implement in order to overcome the challenges of rising healthcare costs while managing their expenses.

When Aarron was in college studying painting and drawing, he had an absolute certainty about the path my career would take. He was going to move to New York, make it big as an artist, and never look back. And Eli, as an undergrad in product design, wasn't sure what a career in his field even looked like. The skillset wasn't clearly defined yet. The outdoor product companies he was eyeing wanted me to conform to a neat little box: “Are you an industrial designer, or a mechanical engineer?” He wasn't sure how he fit in. Did our careers unfold as we expected? Absolutely not. Life and careers rarely go according to plan. There's so much beyond our control. But, despite the unexpected twists, there are lessons that can guide us in the right direction. And that's what we're here to explore today in this special live episode of Design Better, recorded right here at the Savannah College of Art and Design. Today, we'll be speaking with four design leaders who took a winding path but all found their way to significant work. Bios Kate Aronowitz is a design executive who has built her career empowering teams at some of Silicon Valley's most iconic companies. In addition to her role leading GV's operations team, Kate coaches GV portfolio companies on cross-functional design processes, scale, product development, and management strategy. Kate has built world-class design teams at eBay, LinkedIn, Facebook (now Meta), and Wealthfront. She joined the first user experience team at eBay before taking her experience to LinkedIn, where she started the user research team. As Facebook's first design executive, Kate grew the organization from 20 to 200, establishing multidisciplinary design teams in front-end engineering, user research, content strategy, and communication design. Steve Johnson, VP of Design at Netflix, leads a diverse, multidisciplinary, Emmy-award-winning Experience Design organization. His team's commitment to discovery, product innovation, brand development, and personalization has set the standard for streaming media platforms across the world. Prior to Netflix, Steve also led design teams at LinkedIn and Adobe. Jaime Lopez, Chief Design and Marketing Officer at Flatiron Health, Jaime Lopez is the Chief Design & Marketing Officer at Flatiron Health. She has over 15 years of startup product, design and marketing experience with a passion for creative problem solving and building and mentoring teams. In her role at Flatiron Health, Jaime uses her background to create and deliver high-quality experiences to oversee the company's entire marketing and design suite.  Kat Holmes is EVP and Chief Design Officer at Salesforce where she's driving the future of AI, Data, and CRM experiences. As the author of the best-selling book Mismatch: How Inclusion Shapes Design, Holmes works with multidisciplinary teams to set a foundation for why designing with excluded communities drives better solutions for everyone. Her work has been featured by NPR, BBC, Fast Company, Forbes, The Economist, and many more. Visiting the links below is one of the best ways to support our show: Wix Studio: With Wix Studio, agencies and enterprises can create, develop and manage exceptional web projects with hyper efficiency. And if you're worried about the learning curve eating into time you don't have, don't be. Wix Studio is intuitive by design, so your entire team can hit the ground running. For your next project, check out wixstudio.com. Wine Access: We love wine, but often feel overwhelmed by the options out there. But we recently joined Wine Access who not only ship to your door some of the world's most inspiring wines, they also educate subscribers with full color information cards that accompany each bottle. You should totally join The Waitlist Wine Club. Just visit wineaccess.com/waitlist and use Promo Code: DESIGNBETTER for $25 off your first shipment. Learn more about your ad choices. Visit megaphone.fm/adchoices

Meet Sarah and Angie. These visionary leaders from Sunbeam Family Services in Oklahoma City are sharing how they've woven trauma-informed, strength-based principles into every part of their org. From rethinking fundraising and storytelling to centering community relationships with intentional language and deep listening, they're showing how nonprofits can truly build a culture of care (that's filled with hope!). Tune in to discover how to embed these transformative principles into your own work.

In this episode of 'We're Only Human,' host Ben Eubanks engages in an illuminating discussion with David Wilkins, Chief Product and Marketing Officer at Talent Neuron. They explore the use of data to drive insights into strategic workforce planning and talent acquisition. David delves into Talent Neuron's innovative practices, including their proprietary EVP sentiment analysis framework, which helps companies understand and compete more effectively in the labor market. They touch on various real-world applications, including skill evolution, location planning, and diversity hiring tactics. The conversation underscores the importance of aligning employer value propositions with brand consistency and sentiment analysis to attract and retain top talent.00:00 Introduction and Host Welcome00:30 Guest Introduction: Dave Wilkins from Talent Neuron00:55 Understanding Talent Neuron's Labor Market Analytics02:39 Exploring EVP Sentiment Analysis05:23 Tactical and Strategic Applications of EVP Data09:07 Case Studies and Real-World Examples13:11 Innovative Uses and Future Directions17:42 Conclusion and How to Learn MoreConnect with David on LinkedInSee the show archives and sign up for episode updates

Sales should be embraced and respected as a vital, entrepreneurial profession essential to business success. In this episode, John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, highlights the importance of sales as a valuable career despite negative stereotypes. He urges salespeople to embrace and take pride in their roles, even if they entered sales by default. John emphasizes the need for organizations to recognize and support their sales teams, who often have compensation tied to performance. He also refers to salespeople as "sales-preneurs," crucial to their companies and deserving of respect. Tune in for a greater appreciation of the sales profession and its unique challenges! Resources: Connect with and follow John Golden on LinkedIn. Follow Pipeliner CRM on LinkedIn and visit their website. Follow Sales POP! on LinkedIn and visit their website. Listen to the Sales POP! Purveyors of Prosperity podcast. Get a copy of John Golden's books, Winning the Battle for Sales and Social Upheaval: How to Win at Social Selling.

I interviewed Nancy Beaton, Chief Revenue & Marketing Officer at Uphold, at the Ripple Swell conference.Topics: - Uphold is a RLUSD Exchange partner - USD Interest Accounts - Debit Card and Apple Pay - Upcoming new products - Wall Street's impact on Crypto Show Sponsor -

Antoine Le Nel is the Chief Growth and Marketing Officer at Revolut, one of the fastest growing fintechs on the planet. Prior to Revolut, Antoine spent an incredible 7 years at King (Makers of Candy Crush) overseeing continuous expansion of the world's most famous mobile game as VP of Growth.  10 Questions with Revolut's Chief Growth Officer:  Why does Antoine believe that the best product and growth teams do not need to do A/B tests? Why does Antoine believe the best growth teams do not believe in anything? What growth tactics have worked best for Revolut? What did they learn? What have been the biggest growth flops? How did that change their approach?  Why does Antoine believe localisation in product is BS and overrated?  Why does CAC never come up at Revolut? Why do they not believe it is a metric to focus on? What metrics do they focus on instead? What does Antoine mean when he says “growth is a bidding war”? How does one win the “bidding war” today? Why does Antoine believe the best growth teams focus on optimisations and 1% gains not moving the needle for a company? What are the single biggest mistakes growth teams make today? What used to work that no longer works? What growth tactic is most effective but also most under-utilised? How can startups take advantage of this?  

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.

October 10th is World Mental Health Day - and to mark the event, Yale professor Dr Laurie Santos of The Happiness Lab podcast has assembled a crew of fellow hosts from the top wellness shows, a group we're calling The Titans of Happiness. Dr Joy Harden Bradford is a clinical psychologist and host of the podcast Therapy for Black Girls.Gretchen Rubin is the OG of wellbeing experts. She's written many best-selling happiness books - most recently Life in Five Senses and hosts Happier with Gretchen Rubin. Dan Harris was a TV news anchor who - after having a panic attack live on air - promoted mindfulness meditation practices on his hit show 10% Happier. And since she wanted this to be an extra special episode, Dr Laurie invited one extra, extra special guest, Sesame Street's Elmo. Elmo's only three and half, so Samantha Maltin (Chief Branding and Marketing Officer at Sesame Workshop) came along with him. Sign up for Dan's weekly newsletter hereFollow Dan on social: Instagram, TikTokTen Percent Happier online bookstoreSubscribe to our YouTube ChannelOur favorite playlists on: Anxiety, Sleep, Relationships, Most Popular EpisodesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Speed of Culture, Matt Britton sits down with Julia Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how LEGO ignites creativity in both children and adults, discusses the brand's exciting partnerships with global icons like Pharrell Williams, and highlights LEGO's dedication to diversity and inclusion. Plus, she gives an inside scoop on the much-anticipated LEGO Movie set to release on October 11th!Follow Suzy on Twitter: @AskSuzyBizFollow Julia Goldin on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco's solutions to enhance productivity and customer service.Tune in to learn:The Importance of Having a Culture of InclusivityHow You Can Be Leveraging Data and Analytics for Customer-Centric StrategiesWays To Engage High-Value Prospects and C-Suite ExecutivesWhy ABM is Becoming Increasingly ImportantWhy Customer Obsession And Leveraging Customer Relationships Are Key To Cisco's Marketing StrategyHow AI is Integrated Into Cisco's Solutions To Enhance Productivity And Customer Service–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.