Podcasts about marketing officer

Recorded in partnership with LHV Bank on their booth at Money20/20 Europe in Amsterdam, this episode explores the technologies, regulatory shifts and business models reshaping financial services across the continent. Russell Goldsmith is joined by six industry leaders: 1/ Macs Dickinson, Director of Engineering, LHV Bank 2/ Paul Scholten, Chief Executive Officer, Buckaroo 3/ Eline Blomme, Chief Product and Marketing Officer, Acquired 4/ Scott Dawson, Director & CEO, DECTA UK 5/ Chris Corbett, Product Lead, Plaid 6/ Alexander de Ràfols, Head of Europe Product, Affirm Together, they share practical, real‑world insights from the rise of stablecoins and instant cross‑border payments to the impact of agentic AI, rebundling, and the next wave of open finance innovation. A fast‑moving, insight‑packed episode capturing the themes dominating Money20/20 Europe, from rewired infrastructure to the new competitive dynamics between banks, fintechs and platforms.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

In this first of two episodes, recorded live at Consensus in Miami, this special collaboration between the c‑suite podcast and Sumsub's own 'What the Fraud?' podcast dives into the technologies, behaviours and regulatory shifts shaping the next era of digital finance. Host Anastasia Shvechkova, Sales Director at Sumsub, spoke with the following guests: Lei Lei, VP of Business Development and Strategy, Kite Mayur Gupta, Chief Growth & Marketing Officer, Kraken Larry Wade, Global Head of Crypto Compliance and Regulatory Relations, PayPal Together they explore how AI, blockchain and compliance are converging and what that means for trust, security and real‑world adoption. Key themes include: How AI agents are already executing transactions at scale and why guardrails matter Why trust, behaviour and human utility now drive crypto adoption more than speculation How fraud is evolving in an AI‑native world, and why people remain the biggest vulnerability The shift from compliance as a blocker to compliance as a catalyst for innovation What it takes to launch and scale regulated digital asset products like PYUSD How global regulation is shaping the next phase of stablecoins, payments and tokenisation A fast‑paced set of conversations capturing the energy of Consensus and the reality of what's being built behind the scenes - safer systems, smarter infrastructure and a more trusted digital economy.

In this episode of Against the Sales Odds, Lance Tyson sits down with Jared Kozinn, Deputy AD | Chief Revenue & Marketing Officer at Michigan State University Athletics, to unpack what it takes to build sales organizations that win.Jared traces his path from law school graduate to one of the most respected revenue executives in sports, with stops at the St. Louis Blues, Kansas City Royals, San Francisco 49ers, Milwaukee Brewers, Detroit Lions, Arizona Coyotes, and Pittsburgh Pirates along the way. The conversation moves between the boardroom and the locker room, focused on a single question: what actually drives sustainable performance? Lance and Jared dig into:Why culture, structure, and process are the foundation of every high-performing sales teamHow sports organizations have evolved into sophisticated revenue businessesWhat it takes to build consultative, value-driven sales teamsThe strategies behind premium sales, sponsorship growth, and venue revenue optimizationLeadership lessons learned through adversity, change, and mentorshipThe changing landscape of college athletics and what it means for revenue leadersWhether you work in sports, sales, or leadership, this episode offers practical insights on building teams, driving revenue, and leading through change.

Revolut hat knapp 70 Millionen Kunden, macht 6 Milliarden Dollar Umsatz und ist mit 75 Milliarden Dollar bewertet. Und der Mann, der für das Wachstum verantwortlich ist, findet diese Zahlen „ziemlich klein". Antoine Le Nel, Chief Growth and Marketing Officer bei Revolut, erklärt im Gespräch mit Christoph Fröhlich, warum 100 Millionen Kunden bis 2027 kein überhebliches Ziel sind – und was traditionelle Banken gerade verlieren, ohne es zu bemerken. Außerdem: Warum Candy Crush eine bessere Schule war als jede Bankkarriere, wie das DE-IBAN die deutschen Nutzerzahlen verdoppelt hat und was die Formel 1 mit Wachstumsstrategie zu tun hat.

Andrew Cooling, Communications and Marketing Officer for Hockey Tasmania, joins Kaz and Tubes for this week’s hockey update, detailing a dominant University win, and a big week across the competition.See omnystudio.com/listener for privacy information.

Can design save your life in space?

Welcome to Banking on Primacy, a four-part podcast miniseries from Fintech Takes, sponsored by Chime. The series orbits one question that has become the most contested in consumer finance: what does it take to earn (and hold) the most important relationship in someone's financial life? In Episode 2, I sit down with Vineet Mehra, Chief Growth and Marketing Officer at Chime, to dig into the rewards economy in banking. Americans deposit ~70% of their income into checking accounts, but that account returns almost nothing. Meanwhile, the most valuable rewards in consumer finance have migrated to the credit side (and increasingly to a narrow tier of premium cardholders who can afford to play the game). Vineet walks through how Chime is trying to collapse that bifurcation with Chime Prime, and why the primary account relationship is the right place to start. Why did credit cards become a prestige product while the checking account stayed a utility? What does it mean to design rewards for usage rather than breakage, and why does a payments-driven business model make that easier to commit to? How does brand building work differently when your target isn't a premium cardholder but the 200 million Americans who feel underserved by traditional banks? This episode is brought to you by Chime. For most Americans, their primary bank account is their most important financial relationship. Traditional banks held that position and took it for granted. Chime was built differently: fee-free, built to succeed when members do, and now America's #1 banking choice with roughly 10M active members. Chime Prime takes that further: 5% cash back, savings rates up to 9x the national average, premium travel perks, no fees. See how at https://www.chimeprime.com/ Sign up for Alex's Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ And for more exclusive insider content, don't forget to check out my YouTube page. Follow Alex:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos LinkedIn: https://www.linkedin.com/in/alexhjohnson Twitter: https://www.twitter.com/AlexH_Johnson Follow Vineet: https://www.linkedin.com/in/vineetmehra1/ Learn more about Chime here: https://www.chimeprime.com/

Andrew Cooling, Communications and Marketing Officer for Hockey Tasmania, joins Kaz and Tubes for this week’s update as North West Grads jump from fifth to second after a big win.See omnystudio.com/listener for privacy information.

In this special interview, we hear from 2021 Matrix honoree Marisa Thalberg who's presenting Ashley Miles as an honoree at the 2026 Matrix Awards! The Matrix Awards is a prestigious event honoring and celebrating the accomplishments of women in communications and the arts, starting with its inaugural honoree, Gloria Steinem. WomenHeard host Georgia Galanoudis chats with them about their friendship and career journeys leading up to this milestone moment. Listen in for pragmatic perspectives about authenticity, generosity, and AI integration. 

Andrew Cooling, Communications and Marketing Officer for Hockey Tasmania, joins Kaz and Tubes for this week’s Premier League update, with top‑of‑the‑table University welcoming players back this weekend from the U21 National Championships, while North West Grads sit alone on top of the women’s ladder.See omnystudio.com/listener for privacy information.

From Lake Las Vegas, Nevada, SHRM Chief Marketing Officer Tina Beaty goes Inside the ICE House to explain why every company must operate like a media company to cut through today's constant noise. She shares how owning a clear point of view, humanizing brands through leadership voices, and engaging employees as ambassadors are essential to authentic storytelling. Beaty also discusses using AI as a tool for efficiency—not a replacement for human insight—and how SHRM has embedded content strategy directly into its business strategy to drive long-term relevance and impact.

The way patients find and choose care is changing fast. One thing is clear: Your digital presence is your brand. We sat down with Timothy Brown, Chief Communications and Marketing Officer at Stony Brook Medicine, to explore how modern health systems are rethinking marketing, technology, and patient engagement. Timothy shares how academic medical centers are navigating increased competition, shifting patient expectations, and rapid changes in digital behavior. From CRM adoption and patient journey mapping to social media strategy, SEO, and AI driven search, this conversation offers a behind the scenes look at how marketing and communications can directly impact access, trust, and outcomes in healthcare. This episode is especially relevant for healthcare leaders, marketers, digital strategists, and anyone reimagining how health systems connect with patients in an increasingly consumer driven world. Timestamps: 00:00 Preview Clip 00:51 Guest introduction and background 03:16 What makes academic medical centers different 05:13 Why marketing technology lagged in healthcare 07:09 Consumerism and generational shifts in healthcare 10:46 Patient acquisition, retention, and CRM strategy 14:53 Social media as a healthcare growth engine 18:44 Service design, journey mapping, and patient engagement 23:08 Digital presence, brand perception, and innovation 27:47 Proving marketing impact with data and analytics 31:01 What excites Tim about the future of healthcare marketing Connect with Timothy on LinkedIn at https://www.linkedin.com/in/timothy-brown-01339535 Find Timothy's work at https://www.stonybrookmedicine.edu #healthtech #healthcareinnovation #socialmediastrategy #contentmarketing #brandgrowth #techinnovation Subscribe and stay at the forefront of the digital healthcare revolution. Find out why we're the fastest growing digital health channel on YouTube!  The Digital Healthcare Experience is a hub to connect healthcare leaders and tech enthusiasts. Powered by Taylor Healthcare, this podcast is your gateway to the latest trends and breakthroughs in digital health. Learn more about The Digital Healthcare Experience here. Taylor Healthcare empowers healthcare organizations to thrive in the digital world. Our technology streamlines critical workflows such as procedural & surgical informed consent with patented mobile signature capture, ransomware downtime mitigation, patient engagement and more. For more information about Taylor Healthcare, please visit imedhealth.com   The Digital Healthcare Experience Podcast: Powered by Taylor Healthcare Produced by Naomi Schwimmer  Hosted by Chris Civitarese Edited by Eli Banks Music by Nicholas Bach  

In this week's episode of The Venue RX Podcast, host Jonathan Aymin sits down with Raina Moskowitz, CEO of The Knot Worldwide, for a data-driven conversation every venue owner should hear. Raina shares practical strategies backed by real insights to help wedding and event venues attract higher-quality leads and convert more inquiries into bookings. She discusses what's working right now to improve response rates and how recent updates to WeddingPro like the “Close the Loop” tool are changing the way venues connect with couples. She explains why the quality of leads matters more than volume, and what venues can do to strengthen both, while also breaking down the impact of storefront optimization, from pricing transparency to reviews, on today's booking decisions. She also explores how evolving consumer behavior especially across social media, AI, and emerging technologies like LLMs is reshaping the wedding industry and what venues need to do to stay competitive.About Our Guest: Raina Moskowitz has served as Chief Executive Officer of The Knot Worldwide since 2025. She brings extensive experience leading high-performing teams across operations, marketing, and strategy within global consumer and technology companies.Prior to joining The Knot Worldwide, Moskowitz was Chief Operating and Marketing Officer at Etsy, where she oversaw Strategy and Operations, Marketing, Member Services, Trust & Safety, International, and Impact. During her tenure, she played a key role in driving growth, strengthening customer engagement, and scaling the company's global marketplace.Earlier in her career, Moskowitz led U.S. customer marketing at American Express, where she was responsible for customer growth, loyalty, and retention. She also held several leadership roles spanning product development and corporate strategy. Since 2020, Moskowitz has served on the board of directors of Sprout Social (Nasdaq: SPT). She is also a board member of Tech:NYC, where she supports initiatives that foster a thriving and inclusive technology ecosystem. Moskowitz is a graduate of the Wharton School of the University of Pennsylvania.Find Her Here: Website: https://www.theknotww.com/Linkedin: https://www.linkedin.com/in/rainamoskowitz

Marketing is entering its most complex era yet. AI is accelerating everything—but the real challenge is making sense of a system that is fragmenting faster than ever. In this episode of Frontier CMO, Josh Spanier sits down with Asmita Dubey, Chief Digital and Marketing Officer at L'Oréal Groupe, who leads digital transformation across the world's largest beauty company. With more than 90,000 employees and dozens of global brands, Asmita is responsible for navigating how AI, data, and creativity reshape marketing at enterprise scale. The conversation explores why fragmentation defines modern marketing—from the consumer journey to the marketing organization itself—and how leaders must respond by building systems that scale learning. Asmita shares how L'Oréal has operationalized transformation through massive upskilling, AI-powered content creation, and a culture built around what she calls the “dual muscle” of math and magic: the balance of technology, creativity, speed, and brand building.  For CMOs and founders navigating a moment where AI is reshaping every layer of marketing—from insight to creation to commerce—this conversation offers a practical blueprint for leading transformation while protecting the creative heart of the brand. 00:00 – The Marketer's Dilemma: Fragmentation in the AI Era 01:00 – Meet Asmita Dubey & L'Oréal's “Math + Magic” Philosophy 02:00 – A Global Career & How Background Shapes Leadership 03:30 – Growing Up in a Family of Teachers & Lifelong Learning 04:45 – Leading Through Influence in a Complex Organization 06:00 – Inside L'Oréal's Massive Marketing Ecosystem 07:30 – Stakeholders Then vs. Now: The Expanding Marketing Universe 09:00 – Marketing Meets Engineering: The Rise of Beauty Tech 10:30 – Staying Ahead: Culture, Curiosity & Continuous Reinvention 11:45 – Building an Entrepreneurial Culture at Scale 13:00 – Upskilling 30,000+ Marketers & Skill-Based Organizations 15:00 – L'Oréal's Digital Transformation: From 5% to 30% E-Commerce 17:00 – Changing Consumer Behavior & New Operating Models 19:00 – Measurement Matters: Balancing Short-Term ROI & Brand Equity 21:00 – Lessons from China: Speed, Scale & Consumer-First Thinking 23:30 – Agentic Commerce & the Future of Beauty Shopping 26:00 – Why Fragmentation Is the Biggest Marketing Challenge 29:00 – AI's Role in Rebundling Marketing & Breaking Silos 31:00 – AI-Powered Consumer & Marketer Journeys Explained 33:00 – Inside L'Oréal's AI Tools: Creaitech & Content at Scale 35:00 – What's Next: The Future of Marketing in the AI Era 37:00 – Rapid Fire: Signal vs. Noise (AI, Influencers, Innovation) 40:00 – Final Takeaways: Fragmentation, Learning Systems & Dual Muscle 

Singapore’s hawker centres have long been seen as the city’s great equalizer, where a $5 meal still delivers comfort and cultural identity in one of the world’s most expensive cities. But new data suggests that this everyday institution is under mounting pressure. A recent Blackbox Research SensingSG survey finds that 72% of Singaporeans believe hawker culture is now under threat. Meanwhile, 4 in 10 Singaporeans say they cannot maintain their current lifestyle without access to affordable hawker food. What happens when something universally valued becomes economically fragile? And if the iconic $5 meal is no longer sustainable, what replaces it and who gets left out? On The Big Story, Hongbin Jeong speaks with Glenn Wray, Chief Strategy and Marketing Officer at Blackbox Research, to find out more.See omnystudio.com/listener for privacy information.

Nancy Beaton, President of Crypto US and Chief Revenue & Marketing Officer at Uphold, to discuss the company's new crypto backed credit card and tokenization plans.Topics: - Uphold's crypto credit card - Debit Card XRP Rewards - Uphold submits application with FINRA to launch tokenized securities with tZERO - Crypto market outlook - AI impact on investingBrought to you by

Ryan talks with Joe Citro, Chief Development and Marketing Officer at the Ronald McDonald House of Tampa Bay, about the annual Super Kids campaign now underway and how the community can get involved ahead of Super Hero Day.

Ryan talks with Joe Citro, Chief Development and Marketing Officer at the Ronald McDonald House of Tampa Bay, about the annual Super Kids campaign now underway and how the community can get involved ahead of Super Hero Day.See omnystudio.com/listener for privacy information.

Andrew Cooling, Communications and Marketing Officer for Hockey Tasmania, joins Kaz and Tubes for this week’s update, detailing the National Under 16 Hockey Championships currently underway at the Tasmanian Hockey Centre.See omnystudio.com/listener for privacy information.

What would happen if you finally ditched micromanagement and actually let your teams run wild, faster, riskier, and more creative than you'd ever dare on your own?Ben Plomion, COO of Pearl AI, joins Sivana Brewer for a sharp, no-fluff deep dive into the gritty reality of leading in markets where mistakes happen fast and growth is non-negotiable. Drawing from cross-functional battle scars in marketing, ops, and tech, Ben unpacks how he leveraged his CMO chops to become a next-level COO, why most leaders fail at “connecting the dots,” and exactly how he's turning AI into his secret weapon for culture and operational scale.If you're tired of theory and ready for the untold COO playbook that frees you from indecision, protects you from hidden traps, and gives you unfair access to what the best operator-leaders are actually doing, listen now. Stalling means losing team trust, missing radical growth, and getting left behind.Timestamped Highlights[00:03:42] – The shocking “dumpster” pitch that clinched Ben's COO job—would you take this text?[00:05:10] – Connect the dots or die: Why leaders who only skim the surface always lose big[00:07:26] – Zero in-house finance, outsourced chaos—how Ben plugged the leaks before it was too late[00:10:51] – From chief cook to master delegator: The brutal art of giving up “employee benefits” and focusing where it matters[00:14:42] – CEO second-in-command: The secret archetypes and why most COOs get it wrong[00:18:29] – CMO to COO crossover: The superpowers that every operator should steal from marketing[00:21:23] – Ditching values for operating principles—radical new rules for building a creative, AI-savvy team[00:32:19] – “Let them run”: The unorthodox motto that keeps Ben's teams breaking the rules, beating churn, and staying aheadAbout the GuestWith over two decades of experience in marketing, commercial and operational leadership across Artificial Intelligence, Computer Vision, and Blockchain, Ben Plomion is the Chief Operating Officer at Pearl—the leading AI Software-as-a-Service (SaaS) company in dentistry. Prior to Pearl, he served as Chief Marketing Officer at Dibbs, an Amazon-backed tokenization-as-a-service (TaaS) platform. He was previously Chief Growth & Marketing Officer at GumGum, where he played a pivotal role in advancing AI-driven contextual advertising. Earlier in his career, Ben led global digital media efforts at both Magnite and GE Capital. A Forbes contributor and trusted advisor to companies like Deanna.ai, PebblePost, and #Paid, he is also a committed educator in the realms of AI, marketing, and Web3.

For episode 706 of the BlockHash Podcast, host Brandon Zemp is joined by Marc Vanlerberghe, Chief Strategy and Marketing Officer at the Algorand Foundation.Algorand is a leading Layer 1 blockchain focused on building secure, scalable infrastructure for real-world use cases. Through the Algorand Foundation, the ecosystem supports developers and organizations building applications across payments, digital identity, and asset tokenization. Marc brings a platform-building lens to crypto. Before Algorand, he was CEO of conversational AI startup Rulai, CMO at Medallia, and spent close to a decade at Google where he helped launch Android and led marketing for Google Play, hardware, and retail. 

The most effective legal marketing today is designed to be useful, not just visible. Firms that are seeing real results are building targeted campaigns that connect insight directly to client need and, ultimately, to revenue. In today's episode of the CMO Series, Will Eke is joined by Kimberly Rennick, Chief Business Development and Marketing Officer at Thompson Coburn, to explore how bespoke, timely initiatives can become powerful business development engines. Kim shares how Thompson Coburn turned a moment in the news cycle into a practical tariff analysis tool for clients, why linking top-of-funnel marketing to bottom-of-funnel BD is essential, and how authentic leadership plays a critical role in driving innovation at a time of rapid change in the legal profession. They also delve into: The compelling nature of Thompson Coburn's culture How targeted marketing campaigns can really move the dial How to break down often siloed areas of business The tangible impacts following the launch of the tariff analysis tool What authentic leadership really involves

Today on the Mark Reardon Show; Brian Kilmeade, Co-Host of Fox and Friends and Host of the Brian Kilmeade Show joins to talk about where things currently stand with Iran and more. Billy Atwell, Chief Communications and Marketing Officer for the American First Policy Institute joins to discuss the Save Act. Duane Patterson with HotAir.com and host of Duane's World Podcast joins to discuss Iran, Pete Hegseth and the Save Act. Scott Jennings, 97.1 Political Insider and CNN Political Contributor talks Iran, Save Act and more. KMOX Golf Correspondent Dan Reardon talks about the beginning of the Players Championship. Plus, Alex Rich on 314 Day and Sue's News.

Team USA might have messed up their chance of advancing in the World Baseball Classic. Brian Kilmeade, Co-Host of Fox and Friends and Host of the Brian Kilmeade Show joins to talk about where things currently stand with Iran and more. Billy Atwell, Chief Communications and Marketing Officer for the American First Policy Institute joins to discuss the Save Act.

Billy Atwell, Chief Communications and Marketing Officer for the American First Policy Institute joins to discuss the Save Act.

Åhléns was losing money for over a decade. Today, it's profitable, three years in a row.  In this episode of Inside the Creator Economy, we sit down with Thomas Engelhart, Chief Strategy, Customer & Marketing Officer at Åhléns, to unpack one of the most impressive retail turnarounds in the Nordics.  This isn't a surface-level transformation story. It's a conversation about what actually happens when a 126-year-old heritage brand decides to rethink how it operates, without losing its identity.  We dive into:  How entrepreneurial leadership and a radical shift in pace turned strategy into execution - and made profitability possible again.  Why Åhléns chose to double down on physical retail, service and private labels, while building new revenue streams like retail media and wholesale  And how they evolved the brand, dialing down “premium” to reconnect with their roots, strengthen loyalty and stay relevant for a new generation  At the heart of it all lies a fundamental question: How do you evolve to stay modern, without becoming someone you're not? 

Julie Gilbert is the new Chief Marketing Officer for Explore St Louis, she joins Megan Lynch in-studio. She's been on the job for just a week. She has a plateful of roles. She points out that 'data' drives the marketing of St Louis. She comes from Door County, Wisconsin, an area that many St Louisans travel to quite frequently. She talks about the importance of marketing St Louis to European travelers as well as utilizing the film office for exposure.

To mark International Women's Day 2026, CMO Series REPRESENTS returns with a powerful conversation on leadership, equity and action in legal marketing. In part one of this special edition, we bring together senior marketing and business development leaders from across the profession to explore how firms can build a true culture of giving to gain, where collaboration, sponsorship and shared success aren't slogans, but strategic choices. From approaching equality as a business issue, to active sponsorship of professional women in the workplace. Our guests share their candid insights and lived experiences of what's working in professional services and where firms have the opportunity to drive meaningful change.  A big thanks to all of our guests for joining the conversation: Azeema Batchelor, Chief Marketing & Business Development Officer, Dinsmore & Shohl LLP JeanMarie Campbell, Chief Marketing & Business Development Officer, Jenner & Block Charlotte Eberlein, Head of Marketing & Business Development, Thomson Snell & Passmore Deborah Farone, Marketing & Business Development Strategist & Founder, Farone Advisors Tina Gandesha, Director of Business Development, Marketing & Communications, Baker McKenzie Helen Griffiths, Head of Business Development, Fladgate Rachel Hussey, Clients & Markets Partner, Arthur Cox LLP Susanne Mandel, Chief Marketing & Business Development Officer, Lowndes Molly Nunes, Director of Communications, Marketing & Client Engagement, WilmerHale Kimberly Rennick, Chief Business Development & Marketing Officer, Thompson Coburn LLP Amanda Schneider, Chief Marketing & Business Development Officer, Ballard Spahr LLP Tricia Weener, Global Chief Marketing & Business Development Officer, Linklaters

Michael Gray is the Chief Strategy and Marketing Officer at Spacial Working. He is based in London, UK. Spacial Working is focused on helping companies to create a flexible work environment that embraces both working from home and working in offices. The aim is to create a flexible arrangement that works well for the company and employees. The media often reports that WFH is finished and most employees are heading back into offices, but the reality is quite different. There is less WFH than during the pandemic period, but it has plateaued and is not dropping much further - so there is much more flexibility today compared to 2019. But many companies still struggle to make it work well so what does Michael advise? https://spacialworking.com/ https://www.linkedin.com/in/michaelgray7/   Summary: In this CX Files episode, Mark Hillary speaks with Michael Gray, Chief Strategy Officer at Spacial Working, about what the pandemic really changed — and what it didn't — in customer experience operations. Gray explains that work-from-home in the contact center industry is not a temporary COVID experiment but part of a much longer evolution enabled by technology and workforce expectations. While some executives continue pushing return-to-office mandates, the evidence shows the future is hybrid: organizations must redesign recruitment, training, management, and performance measurement rather than simply sending agents home with laptops. Flexible working can improve retention and productivity, particularly for parents, carers, and geographically distant employees, but only if supported by proper monitoring, communication structures, and culture. The real challenge for CX leaders is no longer deciding whether remote work works — it is learning how to operationally manage a permanent hybrid workforce. Disclosure: Mark Hillary is a research adviser to Spacial Working

Most law firms pitch a lot. Far fewer pitch well. And that gap represents one of the biggest missed growth opportunities in the legal market. In the latest episode of the CMO Series Podcast, Charles Cousins is joined by Patrick Johnson, Chief Business Development & Marketing Officer at Honigman, to explore the importance of culture and client-centric storytelling in pitches. After a month in his role, and previous experience spanning multiple law firms and time at McKinsey, Patrick offers a sharp perspective on why pitching and winning work is still treated as a process problem, rather than a strategic one.  They discuss what law firms are getting wrong, what best practice really looks like, and how Honigman is approaching pitching with a curious mindset from day one. Patrick shares: His impressive career journey and how pitching became central to business strategy The importance of winning partner buy-in to change how firms pitch The importance of culture and process before advancing technology Reasons why law firms struggle to win work Actionable steps for leaders to introduce new ways of working

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.We are breaking new ground today as we explore the retail Cannabis industry, one that is often discussed, but not very well understood.Marketing to customers in a regulated industry has complexities and my guest today is one of the most accomplished persons leading marketing innovation in the Cannabis industry. Courtney Zalewski is Chief Brand and Marketing Officer at Embarc, a modern, community-focused cannabis retailer in California with locations across the state. Courtney pioneered the launch of the Embarc Passport Club two years ago and we talk about the intersection of regulations in Cannabis retail with the most stringent consumer protection laws in the US (the CCPA), where the challenge of creating customer loyalty in the Cannabis industry might be the biggest in all of retail.Hosted by Bill Hanifin, CLMP™Show Notes : 1)Courtney Zalewski2) Embarc3) Embarc Passport Club5) Unresonable Hospitality - Book Recommendation

Recorded live at FMI 2026, Omni Talk Retail hosts Anne Mezzenga and Chris Walton sit down with Justin Weinstein, EVP, Chief Merchandising & Marketing Officer at Giant Eagle, Inc., from the Simbe booth. Justin shares an update on Giant Eagle's progress since their last conversation, including how the company is reinvesting in stores, sharpening value, and doubling down on fresh and quality across the business. He discusses how Giant Eagle is thinking about store prototypes, department level differentiation, and how trends like GLP 1s are influencing merchandising, space allocation, and customer engagement. The conversation also explores agentic AI in grocery, where the hype is real but still evolving, and why operational rigor, real time insight, and strong partnerships are critical to serving customers when it matters most. Key Topics Covered: - Progress on Giant Eagle's growth and reinvestment strategy - Store of the future thinking and department differentiation - Value, pricing, and promotional focus - Fresh, protein, and nutrient dense foods - GLP 1s and implications for merchandising and space planning - Agentic AI and its role in grocery commerce - Operational execution and real time visibility through technology partners For more insights from grocery and retail leaders, continue following Omni Talk Retail's live coverage from FMI 2026, recorded at the Simbe booth. #FMI2026 #OmniTalkRetail #GroceryRetail #GiantEagle #Merchandising #RetailMarketing #FoodRetail #RetailTechnology #Simbe

In this episode of Voices and Leadership, host Melissa Andrews, President and CEO of LeadingAge Virginia, sits down with Lindsay Hutter, Chief Strategy and Marketing Officer at Goodwin Living. Lindsay reflects on her journey from growing up in Illinois to becoming a senior leader in the aging services field, shaped by her family roots and pivotal life experiences. The conversation explores her career path, early ambitions, and the moments that led her to Goodwin Living, before widening to the critical role immigrant workers play in senior living. Lindsay highlights Goodwin Living's innovative citizenship program and discusses broader themes of immigration reform, advocacy, and the power of community partnerships. Throughout the episode, she underscores how thoughtful storytelling—and elevating the lived experiences of residents and staff alike—can strengthen the field and influence public policy.Voices in Leadership is produced by Association Briefings.

Imagine a CRM that empowers your sales team and drives predictable B2B growth. In this episode of Predictable B2B Success, host Vinay Koshy interviews John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, bestselling author, and global sales leader. Learn why John Golden shifted from the CEO track to transform how sales teams use CRM technology, and how a “salesperson-first” approach redefines traditional software. Drawing on insights from over 1,600 expert interviews and decades of leadership, this episode examines the often-overlooked human elements of B2B sales and the benefits of simplifying strategy. John Golden shares real-world examples of how AI supports relationship-building, enables salespeople to leverage their strengths, and enhances coaching in high-performing organizations. He also offers practical advice on overcoming stalled deals and building trust as a key performance indicator for lasting customer relationships. Listen to this episode to gain new perspectives on your sales strategy, CRM implementation, and the future of human-driven revenue growth. Some topics we explore in this episode include: Key topics discussed in this episode include: Career Transition – John Golden explains his shift from prior executive roles to Pipeliner CRM.Strategic Simplicity – The value of simplifying business strategy and focusing on fundamentals.Strategy vs. Tactics – The risks of prioritizing tactics over a clear, simple strategy.Salesperson-First CRM – How Pipeliner CRM flips traditional CRM design to empower salespeople.CRM Adoption & Revenue Growth – The impact of higher CRM adoption on predictable revenue.Human Elements in B2B Sales – The essential role of creativity, relationships, and authenticity.AI in Sales – How AI frees salespeople to focus on relationship-building and deeper work.Personal Branding for Salespeople – Building a professional brand and soft skills in sales.Trust and Relationship Quality – Patterns of trust-building and metrics for predictability in revenue.Human-First Culture – Shifting from technology-first to human-first, and how to measure transformation.And much, much more...

Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Eric Franco, a former SABMiller colleague, recently Chief Sales & Marketing Officer at Brewdog USA and entrepreneur who started as a bar owner, joins for a discussion validating core bottom-up principles through battlefield experience.Working long days running his own bar before selling for global brands, the conversation confirms what becomes clear through market observation: everyone agrees on bottom-up methodology in theory, but execution fails when immediate gratification culture, social media distortion, and funding pressure collide with foundational discipline.The discussion explores patterns visible across markets: brands hiring VPs before mastering founder-led selling, Target distribution forcing unsustainable multi-state expansion, and burning retail relationships in concentrated markets.Eric's owner-operator perspective adds depth to the systematic approach to channel selection, geographic expansion, and the three-year foundation period required before authentic scaling becomes possible. ​Timestamps00:00 Introduction and Catching Up01:11 Defining 'Bottom Up' in Brand Building04:36 Challenges in Brand Growth and Market Expectations09:41 The Importance of Local Market Mastery15:16 Balancing Big Opportunities with Realistic Growth32:02 Final Thoughts and Wrap-Up This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com 

Carrie Phillips is joined by Janelle Holmboe, Chief Enrollment and Marketing Officer at McDaniel College, for a powerful conversation at the intersection of AI, innovation, and organizational leadership. This episode goes beyond the tools and tactics—it's a masterclass in how to restructure teams, rethink priorities, and redefine innovation in higher ed. If you're a leader trying to manage change without burning out your people, this episode is essential listening.Guest Name: Janelle Holmboe, Executive Vice President for Constituent Engagement, McDaniel CollegeGuest Social: https://www.linkedin.com/in/janelle-holmboe-31b61427/Guest Bio: Enrollment professional with experience leading enrollment and communication teams in advancing the strategic goals of an institution. Professional experience includes enrollment, communications and marketing experience at both the undergraduate and graduate levels. Currently serving as the chief enrollment officer and chief communications officer at McDaniel College, overseeing admissions, financial aid, and communications and marketing to further the institutional mission. Currently leading the development of the college's new constituent engagement model which includes institutional advancement and enrollment management. Previous position at Warren Wilson College and American International College included overseeing all aspects of undergraduate and graduate outreach, recruiting and admission, leading to record undergraduate and graduate applications and enrollment. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Download our “Tell a Better Story, Win Better Clients” e-book athttps://working-towards.com/What happens when decades of brand storytelling experience collide with AI, digital fragmentation, and a new generation of consumers?Garth Weber, Chief Brand & Marketing Officer at Duluth Trading Company (https://www.duluthtrading.com/), joins me to unpack why brand still matters more than ever — and how the strongest companies maintain a single strategic point of view while adapting to constantly changing channels.With over 25 years of experience on both the agency and brand side, including formative years at Nike and Adidas, Garth shares the foundational principles he learned early in his career — and why those same principles still work in today's AI-powered, creator-driven landscape.We explore how brands can evolve beyond legacy channels like catalogs, reach younger audiences authentically, and avoid losing coherence while scaling across markets.

We are pleased to present our Best of 2025 Conversations episode from The Business of Cleaning Podcast. This special edition brings together the most insightful moments, meaningful stories, and influential voices that shaped our discussions throughout the year. It reflects the evolving landscape of the commercial cleaning industry and the leaders who continue to advance it.In this episode, you will hear standout segments from remarkable guests, including:• Ian Charlery, Owner of A1 Cleaning Services• Kendal St. Louis, CEO and Founder of LADNEK Limited• Nate Lucht, Owner and CEO of Spotless Enterprise Corp• Rob Anspach, Owner of Anspach Media• Sharon Cowan, Owner of Cleaning Business Consulting Group• Mario Kelly, Owner of Believe 313 Cleaning• Jerry Flug, CED of HRA Consulting Group• Shari Cedar, CEO and Owner of AK Building Services• Josh Melton, Owner of Athens Cleaning Company• Adon Rigg, Chief Sales and Marketing Officer at Clean Pro Growth AcademyThis compilation is filled with valuable lessons, diverse perspectives, and standout industry expertise that defined our 2025 season.

“Everyone older than me was optimizing careers for comfort — I think we need to be uncomfortable. I think we need to push the boundaries.”Vineet Mehra is CMO of Chime - the fastest-growing and most-loved consumer banking service in the U.S. - where he leverages data-driven and cultural marketing strategies to drive growth and challenge industry norms. Vineet is a global marketing leader, Board Director, and advisor recognized for building disruptive, category-defining brands. Previously, Vineet served as Global Chief Customer and Marketing Officer at Walgreens Boots Alliance, where he led the $100B company through its COVID-19 transformation, and as Chief Growth Officer at Ancestry, launching AncestryDNA to redefine consumer genomics. Before that, Vineet served in many rising leadership roles across CPG. At Johnson & Johnson, Vineet was Global President of Baby Care and Global President of Marketing, overseeing a multibillion-dollar portfolio and modernizing worldwide marketing capabilities. Vineet held early leadership roles at Novartis Consumer Health across Europe, the U.S., and Canada, as well as brand-building assignments at General Mills. Procter & Gamble was Vineet's career start — first in Canada in Beauty Sales & Marketing, and later as a regional Beauty Care Brand Manager in Asia - shaping his reputation as one of the industry's most globally experienced marketers. Named among Forbes' 50 Most Influential CMOs, Vineet is committed to advancing the marketing industry — currently serving as an advisor to Spotify, MMA Global, Ridge Ventures, OfferFit by Braze, AI Trailblazers, and Virtuosi LEAP. Previously, Vineet held senior advisory and board roles at WPP, Apollo Global Management, AdTheorent, Adweek, Knotch, and Effie Worldwide — where he served as Chairman of the Board. An avid traveler, Vineet has visited over 80 countries and cherishes creating memories with his family.This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

In today’s episode of The Built Different Podcast, Dr. Zach Clinton sits down with Marq James, Chief Sales & Marketing Officer at Christian Care Ministry, the organization behind Medi-Share, the nation’s leading Christian healthcare sharing program. Marq unpacks the powerful origin story of Christian Care Ministry, explains the difference between healthcare sharing and traditional insurance, and shares how Medi-Share offers a biblical, community-centered alternative rooted in generosity, stewardship, and the early church model in Acts. Together, Zach and Marq break down why healthcare costs are skyrocketing, what families need to know during Open Enrollment, and how healthcare sharing can create significant financial margin without compromising Christian conviction. The conversation also dives deep into the issues families are facing right now, from the post-COVID mental health crisis, to the rising need for whole-person care. Marq shares how CCM is meeting these challenges through expanded counseling access, Christ-centered support, and a culture shaped by prayer, Scripture, and spiritual wellness. Drawing from his own battle with long-term COVID symptoms, Marq reflects on how his faith grounded him through recovery and why spiritual health must return to the center of the healthcare conversation. If you’ve ever wondered whether faith-based healthcare sharing is right for your family, this episode provides the clarity, hope, and practical insight you need. Links: Find Our More About Christian Care Ministry: https://shorturl.at/aBBDX Find Out More About Medishare: https://shorturl.at/UIa9l Get Clinically Excellent, Distinctively Christian Counsel or Care Today: https://christiancareconnect.com/ Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Kate Wik, chief Marketing Officer at the Las Vegas Convention and Visitors Authority. The team behind the city's newest brand campaign, which launched in September,Damian Fowler (00:20):Las Vegas, is known around the world for its energy, its entertainment, and its edge. But this ladies' campaign takes a closer look at what the city means today beyond the casinos and into its growing identity as a cultural and sports destination.Ilyse Liffreing (00:34):We'll talk with Kate about the ideas behind the campaign, how Vegas is connecting with new audiences, and what it takes to evolve one of the most recognizable brands in the world. Q,Damian Fowler (00:45):Frank Sinatra. It's okay. You have an unusual role in that you represent a city as an iconic one, but could you tell us about the role?Kate Wik (00:56):That's exactly right. So I work for the Las Vegas Convention and Visitors Authority. Nobody knows what that is or what that means. So really, I shorthand it and I say I am the CMO of four Las Vegas. Las Vegas is my product, which is very unique. It is a city, it's a destination. It's unbelievably dynamic. And what's so unique and thrilling for a CMO of Las Vegas is that our product is always changing, always evolving. If you think back, we were known as the gaming destination. We've evolved into, we're the number one hospitality destination in the US with more hotel rooms than any other destination. And we are the entertainment capital of the world. You've got the world's best artists coming and performing on stages across destination every single night. And we've worked really hard to evolve ourselves into the sports destination as well through a lot of recent things. So really the exciting thing for me in this role is no one day is ever the same. Our product is constantly iterating and evolving, and that is a marketer's dream come true.Damian Fowler (02:10):Just on that point about the evolution of the city and the perception of it, how fast has that happened in the last, say, five, 10 years?Kate Wik (02:20):Yeah, absolutely. Incredibly fast. And so today we are known as the sports and entertainment capital of the world, but less than 10 years ago, we did not have any sports teams. Yes, sports has kind of always been in our DNA. We'd host major boxing matches in the eighties, NFR we've had for decades. NBA, we hosted their in-season tournament, NBA Summer League, but really it was through infrastructure development that really led to the explosion of sports today. So what I mean by that is we had T-Mobile Arena, which was a joint venture between MGM resorts and a EG that enabled NHL to come to town with the Vegas Golden Knights in 20 17, 20 18, we purchased the WNBA team, which we renamed the Las Vegas ACEs. And so now we've got A-W-N-B-A team. And then in 2020, of course with Allegiant Stadium, we welcome the Raiders. And so now we've got the Las Vegas Raiders, and we are, so actually in four years, we went from having zero professional sports teams to having three, and we're actively working to bring our fourth to town, which is the major league baseball. We're welcoming the Las Vegas a,Damian Fowler (03:34):Not to mention Formula One.Kate Wik (03:36):Yes, exactly. And Formula One now an annual event on our calendar. So it's a lot. It's a lot. And it creates new reasons to come to Las Vegas for our visitors. And what we found through research actually, is that the sports traveler, number one, we know sports tourism has just exploded the sports traveler. Through our research, we found that it creates a new reason to come to Las Vegas for those that haven't been here before. It creates a reason to explore the destination, see it, consider it, and then ultimately come. And then most importantly, we find that they spend more money than the average leisure traveler. So it's a really rich new audience for Las Vegas. And F1 has definitely exploded that for us too.Ilyse Liffreing (04:24):Do you know by just how much more do they spend?Kate Wik (04:27):It's usually anywhere from 500 to 800 more per trip.Ilyse Liffreing (04:31):Wow, that's a lot. And the rest on gambling,Kate Wik (04:36):AnythingIlyse Liffreing (04:36):Extra? It'sKate Wik (04:37):Funny. Gambling hasn't been, revenue from gaming hasn't been the primary source of how consumers are spending their budget while they're in town. Hasn't been that for over a decade.Ilyse Liffreing (04:51):AndKate Wik (04:51):I think it speaks to the diversification of the experience in Las Vegas. And when I say we're the entertainment capital of the world, we absolutely are. People come here to see shows, to see comedians, to experience not just like a touring show, but unbelievable residencies where our property resorts will build these amazing theaters where Lady Gaga performs, Bruno Mars performs, Adele performs, they'll create these residencies, which is unlike nowhere else in the US or world.Damian Fowler (05:26):I mean, I've been aware of that. I mean, obviously it goes right back to the Rat Pack, but more recently, like Sting had a residency there. I've been aware, IKate Wik (05:34):Just saw Backstreet Boys at the Spear, which was probably mind blowing, which was mind blowing. That's a whole nother level to the entertainment experience where it's just completely immersive that has changed the game for live music.Damian Fowler (05:48):The perception of Vegas has changed or is changing, and maybe that teases up to talk a little bit now about the new brand campaign and why this is the right moment to do it.Kate Wik (06:00):Yeah, absolutely. So we just launched a new campaign September of this year, so just a couple of weeks ago really. And the intent behind it is this notion that there are so many different reasons to come to Vegas, but there are also so many different vacation options. What we wanted to do was break through the noise and make sure that people understood that Vegas is the ultimate destination regardless of the experience you're looking for. We have it all, the breadth and depth that exists within our destination iss, it's uncomparable to any other destination. So we needed to get out there and get that message out there in big form. And why now what we found was through a lack of big brand messaging over the summer, we actually took a hit with a lot of negative headlines. And so we needed to get in front of that. And I think one of the big takeaways for marketers out there is that if you're not actively talking about your brand day in and day out, you create room for others to create their own narrative. And so after we launched the campaign, it's been about a month in market, we've seen a lot of that negativity drop because now everybody's covering, oh, here's the new elements, here are the new promotions they're doing, here are the new experiences that you can find. So it's really about driving the narrative that you want for your brand.Ilyse Liffreing (07:29):Very cool. And could you tell us a little bit about the campaign itself, maybe the creative, and then what channels are you leaning into?Kate Wik (07:36):Yeah, absolutely. In looking at how we were going to develop the work around this new brand campaign, what we wanted first and foremost was to be really authentic about Las Vegas and be very unique to a message that only Las Vegas can deliver. And so we took inspiration from our iconic welcome to Fabulous Las Vegas sign. So it's the sign that exists literally on Las Vegas Boulevard as you drive into town. And that sign, it's 65 years old today, but it is more iconic. And the awareness on that is it puts it as one of the highest elements assets within our portfolio. So you think Las Vegas, you think of Bellagio, you think of Wynn, even Luxor or all these amazing resorts. When we show that sign, the amount of awareness of what that is and where it is and what it's for just exceeds every other asset that we have out there. So we took inspiration from that. We took the neon, the lights, the really, the notion of setting the example of fabulous Las Vegas. That's the experience that our visitors can come to expect when they come to Las Vegas. So it truly has been our brand promise for over 65 years. So that's the inspiration behind the campaign.Damian Fowler (08:57):Yeah, I can see that sign now.Ilyse Liffreing (08:59):Yes,Kate Wik (08:59):That's right.Ilyse Liffreing (09:00):Yeah, that's right. Do you have a sense of the audience that you're trying to reach and through, I guess, which channels are you trying to reach them?Kate Wik (09:10):Yeah, so we have a really diverse audience set, which is very unique for a marketer, which usually has a single product or they've got a very specific audience for that product. Vegas is really the 21 and older adult playground. And so if you look at just an average audience, it's like a 45-year-old split, 50 50 male, female, et cetera. But what we offer is an unbelievable unbeatable experience at every single price point. So we absolutely cater to that high-end luxury market, that luxury traveler, all the way down to the entry level budget conscious traveler. And so we've got products from a circus circus all the way up to a win Las Vegas. And so for us, our audience is very broad, but generally it's adult travelers, people that have traveled in the past year looking to travel again,Ilyse Liffreing (10:11):We just had Marriott on the podcast and we were talking about how more travelers now are singles and single people. And I would think that might be particularly true for Vegas. For some reason, people are coming for a new experience and to get away.Kate Wik (10:28):I think that's exactly right. Not necessarily single travelers, but the idea of it's a getaway, it's a new experience. What we find from our visitors is number one, it's really high repeat visitation because every time they come, they're finding something new. So we usually get at least 80% repeat visitation from our visitors and really high satisfaction rate, but it's that mindset of wanting to try something new. For sure. Yeah.Damian Fowler (10:56):One thing that just occurs to me as we are talking is how the awareness of Las Vegas has been so kind of embodied in so many movies and TV shows. I was just thinking, I watched the studio recently, the Seth RoganKate Wik (11:09):Show,Damian Fowler (11:09):Which I think that has a combination in Vegas whileKate Wik (11:12):I actually haven't seen it yet. So no spoilers on my list.Damian Fowler (11:16):I mean, I was thinking about Oceans 11, you can go back and back. I have to see it. But that is all kind of part of the kind of braided cultural iconography as it were of the city, I guess.Kate Wik (11:27):Yeah, I think movies represent, you almost have to think of it as a channel for marketing. It represents an amazing opportunity to penetrate culture, reach new audiences that you wouldn't normally get to talk to. And so we have a history of iconic movies. Actually this past summer, you might've seen it, but the F1 movie, that was a partnership that we did with them to make sure that they filmed in Las Vegas and the Las Vegas Grand Prix circuit. That was really important. But again, reaching new audiences, keeping us sort of at the pinnacle and sort of leading culture. Also really awesome to have Brad Pitt lead in that. I'm not going to lie. That was pretty awesome. But a ton of movies. And it's kind of interesting to think of it as almost like a marketing channel, not a traditionalIlyse Liffreing (12:17):One, but yes. Yeah, like free marketing too sometimes, because a lot of things are based in Vegas,Kate Wik (12:22):Right? On the marketing channel front, I know you had sort of asked about how do we launch the campaign, and it was very much an integrated multi-channel approach. We did everything from brand marketing, product marketing, I call it value, but it's really promotional as well as experiential. So of course, from a brand marketing point of view, TV or movies are wonderful, but there's also tv. And we launched the campaign actually with NFL kickoff, so September 4th. We know that when people tune into tv, they're tuning in really into an NFL game. That's where the most eyeballs are at any single time. So from a marketing point of view, it's great return on your investment there. So we launched with a 62nd ad on September 4th on kickoff, but really it was about making sure that this is not just a TV campaign, but it's a platform that reaches the consumer at every different touch point throughout their travel journey or through their daily life.(13:27):And so we maximized the viewership by making sure that, yes, we had a TV spot, but we partnered with the Raiders to actually take over the tunnel walk. And so when players arrive at the stadium, any stadium across the us, it's usually sort of this gray back of house space. And what we did was we installed neon all over the wall as the backdrop. And so it gave our players the sense of pride as they're walking in where they see this huge fabulous Las Vegas neon sign, and then they get a bit of a swagger. And then we partnered with GQ to cover sort of the fit that the players are wearing because that's a whole thing, this sort of new cultural moment where you've got the intersection of professional sports and these athletes in fashion. And so GQ wants to cover that. And so now the backdrop for all of this is the fabulous Las Vegas neon sign that we installed.(14:22):And so then CVS and ESPN want to cover it because they're like, oh, what's going on with the Vegas tunnel walk? And so every time Vegas shows up, we want to make sure that we're sort of breaking through the clutter. We're doing something very unique, bold and different, and whatever we do, it's sort of Vegas worthy. So I guess another channel is outdoor. We don't just buy outdoor. We worked with media partners to find these super high impact spectacular units that just command attention. So around the corner, in Times Square, we have this huge 3D board where you've got a 3D view of the iconic welcome to Las Vegas sign that rotates and dice come out, chips come out, an F1 race car comes out, right? It's a showstopper. And when you walk into Times Square, you see people taking pictures of advertising and that blows your mind.(15:21):And then on the other side of the country, we've got an actual neon installation on Sunset Boulevard. So we took, quite frankly, one of the ideas behind the campaign is let's take the neon and export it. Let's take our Neon National. And so we've got these big neon relics all across the us and so this one on Sunset Boulevard is spectacular. And then you walk across any of our resorts in Las Vegas and you see our Neon Signs Launch week. We took over all of our, well in our top 10 markets, we took over our digital outdoor boards and we had a roadblock for the whole week of launch. So just doing these big spectacular moments to capture the attention of our viewers. Wow,Damian Fowler (16:08):That's a lot that you're doing a tremendous amount, but on the other side of it, how are you kind of measuring and tracking all of these moments that you've created?Kate Wik (16:18):Yeah, I think measurement is incredibly important for any brand. We are actually consistently in market every single week with a research tracker, a brand health tracker. We've been doing it for decades. Making sure that we're keeping a finger on the pulse of our consumer is really important to us. So before we launched the campaign, obviously we tested it to see, number one, does it break through? Does it resonate? Does it deliver on the message of escape? Does it make people want to go to Las Vegas? It actually tested stronger than any other campaign that we've tested, and we test all of our campaigns. So that was pretty exciting. And then post-launch, again, we're in the market every single week. We found that we continue to uptick in terms of likability of the campaign, the campaign that makes you want to travel to Las Vegas. Those metrics are really important to us, intent to travel, and so it's continued to climb every single week since we've been in market. That's really strong. I think outside of traditional campaign testing, something that we consistently do is social listening, and so understanding what the current conversation is on social, I had mentioned this summer was a little bit rough. There was a lot of negativity out there for us. What we found was we had peaked in terms of negativity online in, gosh, in August. We launched Campaign in September, and that number has dramatically reduced, which is fantastic. It goes back to this point of you have to constantly be talking and driving your own narrative.(18:01):Otherwise if there's a void, others are going to fill it for you. That's was aIlyse Liffreing (18:05):Quick turnaround time too fromKate Wik (18:07):InIlyse Liffreing (18:07):August to launching inKate Wik (18:08):September. Absolutely. So a couple weeks. So I would say early August was peak and then Campaign formally launched September 4th, but working with our property partners to seed components of the campaign before, that was a big part of it as well. And then I think a very tactical measurement is we launched actually the first ever destination wide sale, so we called it the Fabulous Five Day Sale. Our campaign is Welcome to Fabulous, so fabulous five day sale. We wanted to make sure that we were putting a spotlight on the value that exists across the destination. And what we found was we drove four times the amount of website volume that we normally do to visit las vegas.com and that we actually were driving more referrals, so people were coming in to see what these deals were, what the sale was, this first ever limited sale, and then the traffic, the referral traffic that we were sending out to the booking engines of each of our property partners. That was 120 times the normal weekly average that we have in terms of, oh my gosh, yeah, referral, wait. So really unbelievable. It was kind of mind blowing for us in terms of the results of that. Nice.Ilyse Liffreing (19:28):And what was the reception from businesses in Las Vegas too, because that involved all of them?Kate Wik (19:34):Absolutely. Yeah. We don't launch a campaign without the support of our property partners. The reception was fabulous to use a cliche, incredibly fabulous. They leaned into it, you'll see part of the campaign. We created these neon elements and literally handed over this toolkit to our property partners so they can push out on all of their digital signage, on all of their marketing elements, sort of reflections of the campaign work as well and tie into it.Damian Fowler (20:05):Great. Just out of curiosity, is the campaign driven from the ground up by businesses or does it come top down as it were, from what your office, what's the kind of interaction?Kate Wik (20:19):Yeah. Well, the interaction is we are the DMO, the destination marketing organization for Las Vegas. So what we do is we work closely with our property partners to understand what's the business needs, what are the trends they're seeing. We do research and provide them top level trends, and then we work with them on what do we need the advertising to accomplish, and then we develop the campaigns. We're funded by them. We're actually funded by a room tax, which is paid by our visitors. And so there is complete coordination with our property partners, and we really do all of the upper funnel marketing for them. That's kind of the role we play for them.Damian Fowler (21:00):Interesting. Yeah. Yeah. I want to ask you, actually, I guess this is a big picture question. Are there other big cities that kind of have similar outreach or similar marketing campaigns, or are you unique in lots of ways?Kate Wik (21:15):I think the big destinations like New York, la, they will have a tourism authority within their destination that we'll do it for them. I think what's unique about Las Vegas is how we're funded. Again, it is through this room tax. And so generally, I'm not out there every day trying to drum up membership funds or anything. Our job is to go market the destination 365 days a year. That is why we exist. And so I think other destinations have something similar, but not quite the structure or the support behind it. And I think what is unique for Las Vegas is tourism is the number one economic driver for southern Nevada, and so we're the engine behind that. We have to make sure we're continuing to fuel that. Tourism represents 55 million or 55 billion, excuse me, in direct economic impact. That's visitors coming, spending fueling the local economy. And so the role we play matters. The advertising that we do matters because it fuels the entire ecosystem and the economic climate for Southern Nevada. Wow.Damian Fowler (22:33):Another quick question, follow up question there because you keep making me think of things. You have a lot of international visitors. Do you have a sense of where the majority of them are comingKate Wik (22:42):From? Yeah. Yeah. So international visitors are really important to us. Interesting. Canada's typically is our number one market. We have seen a decrease this year from our Canadian visitors. That's true for the US overall. We love our neighbors to the north and we welcome them back. But Canada is generally number one. Mexico is number two. Mexico is still going strong. They've actually seen growth year over year. UK is our number three market. We love our UK visitors and our partnership with F1 continues to grow that, which is phenomenal. And then interesting, our fourth market is actually Australia, and we don't have a direct flight there today, but it's an easy stopover from la. But the Australians and the Aussies, they love coming to Las Vegas. Great cultural alignment, but in general, we love all of our international visitors, and it's about anywhere from 10 to 15% of our overall visitor mix,Damian Fowler (23:46):So Cool.Ilyse Liffreing (23:47):Well, so along with just how many changes Las Vegas has seen, how would you, I guess, describe the expectations around hospitality and how that has changed over the years?Kate Wik (23:59):Gosh, hospitality, not unlike marketing, it's really fueled by tech innovation. Everything from keyless check-in, you can check in on your phone, you can use your phone as your key. All of these things have been unbelievable accelerants to a great experience, but that's across the board in every city, across the world. Technology has fueled that. I think what's unique for Las Vegas is actually doubling down on the core of who we are. And that's about service, and that's about kind of going back to the brand promise of the campaign where the welcome to fabulous Las Vegas isn't just a sign. It is the brand promise of the experience you're going to have here. And before we launched the campaign, we actually went around to all the CEOs and all the presidents of all our resort property partners to say and to remind them, we're going to launch this campaign, we're going to go back to the roots of Las Vegas. And the roots of that is hospitality, and it's about making every individual feel like somebody special that is so uniquely Las Vegas. You can walk into a circus, circus, an Excalibur, and have this mind blowing unbelievable experience. You could also walk into a Bellagio, an aria, a fountain blue, and have a mind blowing unbelievable experience. It's not based on your economic value or your financial worth. It's based on who you are as a visitor coming. We're going to deliver that unbelievable experience, and that is service related, hospitality related for us.Ilyse Liffreing (25:39):Very cool. So what's next then? How are you planning to build on the success?Kate Wik (25:44):I think for us, welcome to Fabulous is not just like an A Flash in the Pan ad campaign. What we intended to do was create a marketing platform that will just stand the test of time that will continue to iterate off of it. We have three big announcements, not yet announced, but still coming out later this year that just continue to build on this platform. So it's a platform for us as the DMO, but it's also a platform for our property partners to continue to iterate because it is so unique to us.Damian Fowler (26:20):Now we've got some kind of quickfire questions now we've looked at that bigKate Wik (26:24):Picture.Damian Fowler (26:25):What are you obsessed with figuring out right now?Kate Wik (26:29):I am obsessed with figuring out how you hack the social algorithms. And I think what's super interesting is something that can go viral that isn't necessarily representative of the brand or the experience that you have. And so really making sure that for us, it's fueling a ton of content out there to make sure that we're dominating what that narrative is. And that's not just from brand voice, it's influencers or whatever, but that social algorithms I think is really important forDamian Fowler (27:05):Brands. Yeah, absolutely. I would love to figure that out too. It seems like a kind of a magic unlock.Ilyse Liffreing (27:11):Yes. Right.Damian Fowler (27:14):Okay.Ilyse Liffreing (27:15):This year you are included on the Forbes list of 50 Fierce Global leaders.Kate Wik (27:20):Yes.Ilyse Liffreing (27:20):Congratulations. Thank you. What is one piece of wisdom you'd pass on to other marketers?Kate Wik (27:27):Oh gosh. Constant learning, constant iteration. Nothing is ever done, right? You put something out in the world, there's always a chance to continue to iterate and learn and get feedback and continue to push it further. Yeah.Damian Fowler (27:44):Another is ai, a marketer's friend.Kate Wik (27:46):Yeah, absolutely. But actually, let's be careful with that. It's a friend, but it's like a starting point, right? I think using it as information, as research, as sort of an input but not a final output is really important.Damian Fowler (28:01):I like that. That distinction is important.Ilyse Liffreing (28:03):One last fun one for you, maybe outside of the Brad Pitt movie from the summer. What's your favorite movie set in LasKate Wik (28:12):Vegas? Oh, gosh. I love Oceans 11. I mean, how can you not? I mean, it's still Brad Pitt, butDamian Fowler (28:20):Oh, yeah.Kate Wik (28:20):But it's an icon. He can be at anything, everything.Ilyse Liffreing (28:27):And that'sDamian Fowler (28:27):It for this edition of The Big Impression.Ilyse Liffreing (28:29):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (28:36):And remember,Kate Wik (28:37):If you're not actively talking about your brand day in and day out, you create room for others to create their own narrative.Damian Fowler (28:45):I'm Damian, and I'm Ilyse, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, Chris and Anne discussed: Amazon's push to add mainstream brands like Pepsi and Doritos to Whole Foods through ShopBots and Amazon Grocery kiosks (Source: Wall Street Journal) Starbucks crossing the $1 billion milestone in annual delivery sales with 30% quarterly growth (Source: CNBC) Mondelez investing $40 million in a generative AI tool to slash marketing costs by 30-50% (Source: Reuters) Kroger expanding its Uber Eats partnership to integrate restaurant delivery directly into the Kroger app across 2,600+ stores (Source: Chain Store Age) Grubhub partnering with Instacart to offer grocery delivery through its platform nationwide (Source: Supermarket News) And this month, Chris and Anne handed out the OmniStar Award in partnership with Quorso to Justin Weinstein, EVP and Chief Merchandising and Marketing Officer at Giant Eagle, for leading the 95-year-old retailer's bold $100 million "Because It Matters" brand positioning. There's all that, plus a debate on whether AI-generated ads are the future, why ordering dinner through your grocery app makes perfect sense, and whether hand massages would get Chris into John Lewis for holiday shopping. Music by hooksounds.com #RetailNews #WholeFoods #StarbucksDelivery #RetailTech #GenerativeAI #KrogerUberEats #RetailPodcast #OmniTalk #Mondelez #GrubhubInstacart #RetailInnovation #CoffeeDelivery

In this episode, Kim Gouch, Chief Brand and Marketing Officer at Retro Fitness, dives into her journey and the dynamic evolution of the fitness industry. She discusses how Retro Fitness is redefining the HVLP market through community-driven experiences, authentic branding, and meaningful consumer connections. Kim highlights the brand's Get Real campaign, which celebrates individuality and emotional connection in fitness, and shares how community engagement and simplicity in consumer experience shape their approach to growth and retention. She also explores the difference between branding and marketing, emphasizing that true success comes from building a brand for the future — one that resonates with younger generations through authenticity, technology integration, and inclusivity. With a focus on data-driven insights and collaborative innovation, Kim outlines Retro Fitness's strategy for explosive yet sustainable growth, ensuring the brand continues to inspire connection, wellness, and belonging in every community it serves. LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/  https://egym.com/int  #RetroFitness #KimGouch #FitnessIndustry #Branding #MarketingStrategy #GetRealCampaign #CommunityEngagement #FitnessBrand #GymMarketing #ConsumerExperience #WellnessCulture #HVLPFitness #HealthAndWellness #FitnessInnovation #GrowthStrategy #FutureOfFitness #AuthenticBranding #WellnessJourney #FitnessCommunity #FitnessBusiness #DataDrivenMarketing #FitnessTrends #BrandBuilding #WellnessLifestyle #FitnessMotivation        

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what's in the water here that's helped so many companies thrive for decades?He is joined by four powerhouse marketers who are shaping some of the region's most iconic brands: – Jennie Weber, the Chief Marketing Officer of Best Buy. Jennie is leading a customer-obsessed transformation, bringing digital innovation and human connection together across one of America's top retailers. – Martin Nance, the Chief Marketing Officer of the Minnesota Vikings. A former NFL wide receiver turned CMO, Martin is shaping world-class fan experiences on and off the field — from building year-round engagement platforms that connect fans to the team, to elevating U.S. Bank Stadium as one of the premier destinations in sports and entertainment. – Jill Renslow, the Chief Business Development and Marketing Officer at Mall of America, which is the largest retail and entertainment destination in North America, attracting more than 40 million visitors each year. Jill leads the charge for new entertainment concepts, global brand partnerships, and community-driven experiences that is keeping the mall both a cultural icon and a shopping hub. – Heather Malenshek, SVP and Chief Marketing Officer of Land O'Lakes. Heather is reimagining marketing for a century-old cooperative while championing farmers, food, and the future of rural America — from amplifying the “All Together Better” platform to spotlighting sustainability and innovation across the agricultural supply chain.Recorded live at Best Buy's state-of-the-art studios, tune in for a candid, inspiring dialogue about the grit, generosity, and community spirit that make Minnesota business so unique. These leaders open up about career transitions, the shift from product-driven to experiential marketing, and how legacy brands can stay both relevant and timeless.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful episode of Asked and Answered by Soul, Jennifer Urezzio welcomes John Golden—bestselling author, thought leader, and Chief Strategy and Marketing Officer at Pipeliner CRM—for a soul-centric conversation about authenticity, value, and sales. John shares his personal journey guided by integrity, and how being true to oneself leads to lasting success. He offers a grounded approach to sales rooted in confidence and equality—shifting from "selling yourself" to becoming a conduit for transformation. Listeners will learn how to: Own their value in every business interaction. Create deals that are win-win energetically and practically. Embrace their role as a spiritual conduit, not just a salesperson. Use technology to amplify—not replace—the human connection. John and Jennifer explore how to lead from soul, stay present in conversations, and build sustainable client relationships without compromising integrity. A must-listen for soul-based entrepreneurs navigating business in an AI-influenced world. Learn more at pipelinersales.com. About John A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Notes. Formerly CEO of Huthwaite, a global sales consulting organization, and Omega Performance, John is currently the Chief Strategy & Marketing Officer (CMSO) at Pipeliner CRM. John is an avid martial artist and seeker of wisdom in his spare time. John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. To learn more about your soul's answers and purpose, access your free guide at www.themythsofpurpose.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust.Today we're going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously.To help me discuss this topic, I'd like to welcome Peter Galvin, Chief Marketing Officer at NMI. About Peter Galvin Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global technology organizations, specializing in promoting innovative enterprise and Cloud-based software companies to leadership positions. He previously served as Chief Marketing Officer at Entrust and Proofpoint, as well as Chief Strategy & Marketing Officer for nCipher (formerly Thales e-Security). Peter has also served in senior marketing leadership roles at leading technology companies including Openwave, Inktomi (acquired by Yahoo) and Oracle. He's passionate about skiing and travel, and enjoys cooking and spending time with his family. Peter Galvin on LinkedIn: https://www.linkedin.com/in/petergalvin/ Resources NMI: https://www.nmi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we're going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously.To help me discuss this topic, I'd like to welcome Peter Galvin, Chief Marketing Officer at NMI. About Peter Galvin Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global technology organizations, specializing in promoting innovative enterprise and Cloud-based software companies to leadership positions. He previously served as Chief Marketing Officer at Entrust and Proofpoint, as well as Chief Strategy & Marketing Officer for nCipher (formerly Thales e-Security). Peter has also served in senior marketing leadership roles at leading technology companies including Openwave, Inktomi (acquired by Yahoo) and Oracle. He's passionate about skiing and travel, and enjoys cooking and spending time with his family. Peter Galvin on LinkedIn: https://www.linkedin.com/in/petergalvin/ Resources NMI: https://www.nmi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company