Podcasts about marketing officer

“Everyone older than me was optimizing careers for comfort — I think we need to be uncomfortable. I think we need to push the boundaries.”Vineet Mehra is CMO of Chime - the fastest-growing and most-loved consumer banking service in the U.S. - where he leverages data-driven and cultural marketing strategies to drive growth and challenge industry norms. Vineet is a global marketing leader, Board Director, and advisor recognized for building disruptive, category-defining brands. Previously, Vineet served as Global Chief Customer and Marketing Officer at Walgreens Boots Alliance, where he led the $100B company through its COVID-19 transformation, and as Chief Growth Officer at Ancestry, launching AncestryDNA to redefine consumer genomics. Before that, Vineet served in many rising leadership roles across CPG. At Johnson & Johnson, Vineet was Global President of Baby Care and Global President of Marketing, overseeing a multibillion-dollar portfolio and modernizing worldwide marketing capabilities. Vineet held early leadership roles at Novartis Consumer Health across Europe, the U.S., and Canada, as well as brand-building assignments at General Mills. Procter & Gamble was Vineet's career start — first in Canada in Beauty Sales & Marketing, and later as a regional Beauty Care Brand Manager in Asia - shaping his reputation as one of the industry's most globally experienced marketers. Named among Forbes' 50 Most Influential CMOs, Vineet is committed to advancing the marketing industry — currently serving as an advisor to Spotify, MMA Global, Ridge Ventures, OfferFit by Braze, AI Trailblazers, and Virtuosi LEAP. Previously, Vineet held senior advisory and board roles at WPP, Apollo Global Management, AdTheorent, Adweek, Knotch, and Effie Worldwide — where he served as Chairman of the Board. An avid traveler, Vineet has visited over 80 countries and cherishes creating memories with his family.This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

In today’s episode of The Built Different Podcast, Dr. Zach Clinton sits down with Marq James, Chief Sales & Marketing Officer at Christian Care Ministry, the organization behind Medi-Share, the nation’s leading Christian healthcare sharing program. Marq unpacks the powerful origin story of Christian Care Ministry, explains the difference between healthcare sharing and traditional insurance, and shares how Medi-Share offers a biblical, community-centered alternative rooted in generosity, stewardship, and the early church model in Acts. Together, Zach and Marq break down why healthcare costs are skyrocketing, what families need to know during Open Enrollment, and how healthcare sharing can create significant financial margin without compromising Christian conviction. The conversation also dives deep into the issues families are facing right now, from the post-COVID mental health crisis, to the rising need for whole-person care. Marq shares how CCM is meeting these challenges through expanded counseling access, Christ-centered support, and a culture shaped by prayer, Scripture, and spiritual wellness. Drawing from his own battle with long-term COVID symptoms, Marq reflects on how his faith grounded him through recovery and why spiritual health must return to the center of the healthcare conversation. If you’ve ever wondered whether faith-based healthcare sharing is right for your family, this episode provides the clarity, hope, and practical insight you need. Links: Find Our More About Christian Care Ministry: https://shorturl.at/aBBDX Find Out More About Medishare: https://shorturl.at/UIa9l Get Clinically Excellent, Distinctively Christian Counsel or Care Today: https://christiancareconnect.com/ Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Kate Wik, chief Marketing Officer at the Las Vegas Convention and Visitors Authority. The team behind the city's newest brand campaign, which launched in September,Damian Fowler (00:20):Las Vegas, is known around the world for its energy, its entertainment, and its edge. But this ladies' campaign takes a closer look at what the city means today beyond the casinos and into its growing identity as a cultural and sports destination.Ilyse Liffreing (00:34):We'll talk with Kate about the ideas behind the campaign, how Vegas is connecting with new audiences, and what it takes to evolve one of the most recognizable brands in the world. Q,Damian Fowler (00:45):Frank Sinatra. It's okay. You have an unusual role in that you represent a city as an iconic one, but could you tell us about the role?Kate Wik (00:56):That's exactly right. So I work for the Las Vegas Convention and Visitors Authority. Nobody knows what that is or what that means. So really, I shorthand it and I say I am the CMO of four Las Vegas. Las Vegas is my product, which is very unique. It is a city, it's a destination. It's unbelievably dynamic. And what's so unique and thrilling for a CMO of Las Vegas is that our product is always changing, always evolving. If you think back, we were known as the gaming destination. We've evolved into, we're the number one hospitality destination in the US with more hotel rooms than any other destination. And we are the entertainment capital of the world. You've got the world's best artists coming and performing on stages across destination every single night. And we've worked really hard to evolve ourselves into the sports destination as well through a lot of recent things. So really the exciting thing for me in this role is no one day is ever the same. Our product is constantly iterating and evolving, and that is a marketer's dream come true.Damian Fowler (02:10):Just on that point about the evolution of the city and the perception of it, how fast has that happened in the last, say, five, 10 years?Kate Wik (02:20):Yeah, absolutely. Incredibly fast. And so today we are known as the sports and entertainment capital of the world, but less than 10 years ago, we did not have any sports teams. Yes, sports has kind of always been in our DNA. We'd host major boxing matches in the eighties, NFR we've had for decades. NBA, we hosted their in-season tournament, NBA Summer League, but really it was through infrastructure development that really led to the explosion of sports today. So what I mean by that is we had T-Mobile Arena, which was a joint venture between MGM resorts and a EG that enabled NHL to come to town with the Vegas Golden Knights in 20 17, 20 18, we purchased the WNBA team, which we renamed the Las Vegas ACEs. And so now we've got A-W-N-B-A team. And then in 2020, of course with Allegiant Stadium, we welcome the Raiders. And so now we've got the Las Vegas Raiders, and we are, so actually in four years, we went from having zero professional sports teams to having three, and we're actively working to bring our fourth to town, which is the major league baseball. We're welcoming the Las Vegas a,Damian Fowler (03:34):Not to mention Formula One.Kate Wik (03:36):Yes, exactly. And Formula One now an annual event on our calendar. So it's a lot. It's a lot. And it creates new reasons to come to Las Vegas for our visitors. And what we found through research actually, is that the sports traveler, number one, we know sports tourism has just exploded the sports traveler. Through our research, we found that it creates a new reason to come to Las Vegas for those that haven't been here before. It creates a reason to explore the destination, see it, consider it, and then ultimately come. And then most importantly, we find that they spend more money than the average leisure traveler. So it's a really rich new audience for Las Vegas. And F1 has definitely exploded that for us too.Ilyse Liffreing (04:24):Do you know by just how much more do they spend?Kate Wik (04:27):It's usually anywhere from 500 to 800 more per trip.Ilyse Liffreing (04:31):Wow, that's a lot. And the rest on gambling,Kate Wik (04:36):AnythingIlyse Liffreing (04:36):Extra? It'sKate Wik (04:37):Funny. Gambling hasn't been, revenue from gaming hasn't been the primary source of how consumers are spending their budget while they're in town. Hasn't been that for over a decade.Ilyse Liffreing (04:51):AndKate Wik (04:51):I think it speaks to the diversification of the experience in Las Vegas. And when I say we're the entertainment capital of the world, we absolutely are. People come here to see shows, to see comedians, to experience not just like a touring show, but unbelievable residencies where our property resorts will build these amazing theaters where Lady Gaga performs, Bruno Mars performs, Adele performs, they'll create these residencies, which is unlike nowhere else in the US or world.Damian Fowler (05:26):I mean, I've been aware of that. I mean, obviously it goes right back to the Rat Pack, but more recently, like Sting had a residency there. I've been aware, IKate Wik (05:34):Just saw Backstreet Boys at the Spear, which was probably mind blowing, which was mind blowing. That's a whole nother level to the entertainment experience where it's just completely immersive that has changed the game for live music.Damian Fowler (05:48):The perception of Vegas has changed or is changing, and maybe that teases up to talk a little bit now about the new brand campaign and why this is the right moment to do it.Kate Wik (06:00):Yeah, absolutely. So we just launched a new campaign September of this year, so just a couple of weeks ago really. And the intent behind it is this notion that there are so many different reasons to come to Vegas, but there are also so many different vacation options. What we wanted to do was break through the noise and make sure that people understood that Vegas is the ultimate destination regardless of the experience you're looking for. We have it all, the breadth and depth that exists within our destination iss, it's uncomparable to any other destination. So we needed to get out there and get that message out there in big form. And why now what we found was through a lack of big brand messaging over the summer, we actually took a hit with a lot of negative headlines. And so we needed to get in front of that. And I think one of the big takeaways for marketers out there is that if you're not actively talking about your brand day in and day out, you create room for others to create their own narrative. And so after we launched the campaign, it's been about a month in market, we've seen a lot of that negativity drop because now everybody's covering, oh, here's the new elements, here are the new promotions they're doing, here are the new experiences that you can find. So it's really about driving the narrative that you want for your brand.Ilyse Liffreing (07:29):Very cool. And could you tell us a little bit about the campaign itself, maybe the creative, and then what channels are you leaning into?Kate Wik (07:36):Yeah, absolutely. In looking at how we were going to develop the work around this new brand campaign, what we wanted first and foremost was to be really authentic about Las Vegas and be very unique to a message that only Las Vegas can deliver. And so we took inspiration from our iconic welcome to Fabulous Las Vegas sign. So it's the sign that exists literally on Las Vegas Boulevard as you drive into town. And that sign, it's 65 years old today, but it is more iconic. And the awareness on that is it puts it as one of the highest elements assets within our portfolio. So you think Las Vegas, you think of Bellagio, you think of Wynn, even Luxor or all these amazing resorts. When we show that sign, the amount of awareness of what that is and where it is and what it's for just exceeds every other asset that we have out there. So we took inspiration from that. We took the neon, the lights, the really, the notion of setting the example of fabulous Las Vegas. That's the experience that our visitors can come to expect when they come to Las Vegas. So it truly has been our brand promise for over 65 years. So that's the inspiration behind the campaign.Damian Fowler (08:57):Yeah, I can see that sign now.Ilyse Liffreing (08:59):Yes,Kate Wik (08:59):That's right.Ilyse Liffreing (09:00):Yeah, that's right. Do you have a sense of the audience that you're trying to reach and through, I guess, which channels are you trying to reach them?Kate Wik (09:10):Yeah, so we have a really diverse audience set, which is very unique for a marketer, which usually has a single product or they've got a very specific audience for that product. Vegas is really the 21 and older adult playground. And so if you look at just an average audience, it's like a 45-year-old split, 50 50 male, female, et cetera. But what we offer is an unbelievable unbeatable experience at every single price point. So we absolutely cater to that high-end luxury market, that luxury traveler, all the way down to the entry level budget conscious traveler. And so we've got products from a circus circus all the way up to a win Las Vegas. And so for us, our audience is very broad, but generally it's adult travelers, people that have traveled in the past year looking to travel again,Ilyse Liffreing (10:11):We just had Marriott on the podcast and we were talking about how more travelers now are singles and single people. And I would think that might be particularly true for Vegas. For some reason, people are coming for a new experience and to get away.Kate Wik (10:28):I think that's exactly right. Not necessarily single travelers, but the idea of it's a getaway, it's a new experience. What we find from our visitors is number one, it's really high repeat visitation because every time they come, they're finding something new. So we usually get at least 80% repeat visitation from our visitors and really high satisfaction rate, but it's that mindset of wanting to try something new. For sure. Yeah.Damian Fowler (10:56):One thing that just occurs to me as we are talking is how the awareness of Las Vegas has been so kind of embodied in so many movies and TV shows. I was just thinking, I watched the studio recently, the Seth RoganKate Wik (11:09):Show,Damian Fowler (11:09):Which I think that has a combination in Vegas whileKate Wik (11:12):I actually haven't seen it yet. So no spoilers on my list.Damian Fowler (11:16):I mean, I was thinking about Oceans 11, you can go back and back. I have to see it. But that is all kind of part of the kind of braided cultural iconography as it were of the city, I guess.Kate Wik (11:27):Yeah, I think movies represent, you almost have to think of it as a channel for marketing. It represents an amazing opportunity to penetrate culture, reach new audiences that you wouldn't normally get to talk to. And so we have a history of iconic movies. Actually this past summer, you might've seen it, but the F1 movie, that was a partnership that we did with them to make sure that they filmed in Las Vegas and the Las Vegas Grand Prix circuit. That was really important. But again, reaching new audiences, keeping us sort of at the pinnacle and sort of leading culture. Also really awesome to have Brad Pitt lead in that. I'm not going to lie. That was pretty awesome. But a ton of movies. And it's kind of interesting to think of it as almost like a marketing channel, not a traditionalIlyse Liffreing (12:17):One, but yes. Yeah, like free marketing too sometimes, because a lot of things are based in Vegas,Kate Wik (12:22):Right? On the marketing channel front, I know you had sort of asked about how do we launch the campaign, and it was very much an integrated multi-channel approach. We did everything from brand marketing, product marketing, I call it value, but it's really promotional as well as experiential. So of course, from a brand marketing point of view, TV or movies are wonderful, but there's also tv. And we launched the campaign actually with NFL kickoff, so September 4th. We know that when people tune into tv, they're tuning in really into an NFL game. That's where the most eyeballs are at any single time. So from a marketing point of view, it's great return on your investment there. So we launched with a 62nd ad on September 4th on kickoff, but really it was about making sure that this is not just a TV campaign, but it's a platform that reaches the consumer at every different touch point throughout their travel journey or through their daily life.(13:27):And so we maximized the viewership by making sure that, yes, we had a TV spot, but we partnered with the Raiders to actually take over the tunnel walk. And so when players arrive at the stadium, any stadium across the us, it's usually sort of this gray back of house space. And what we did was we installed neon all over the wall as the backdrop. And so it gave our players the sense of pride as they're walking in where they see this huge fabulous Las Vegas neon sign, and then they get a bit of a swagger. And then we partnered with GQ to cover sort of the fit that the players are wearing because that's a whole thing, this sort of new cultural moment where you've got the intersection of professional sports and these athletes in fashion. And so GQ wants to cover that. And so now the backdrop for all of this is the fabulous Las Vegas neon sign that we installed.(14:22):And so then CVS and ESPN want to cover it because they're like, oh, what's going on with the Vegas tunnel walk? And so every time Vegas shows up, we want to make sure that we're sort of breaking through the clutter. We're doing something very unique, bold and different, and whatever we do, it's sort of Vegas worthy. So I guess another channel is outdoor. We don't just buy outdoor. We worked with media partners to find these super high impact spectacular units that just command attention. So around the corner, in Times Square, we have this huge 3D board where you've got a 3D view of the iconic welcome to Las Vegas sign that rotates and dice come out, chips come out, an F1 race car comes out, right? It's a showstopper. And when you walk into Times Square, you see people taking pictures of advertising and that blows your mind.(15:21):And then on the other side of the country, we've got an actual neon installation on Sunset Boulevard. So we took, quite frankly, one of the ideas behind the campaign is let's take the neon and export it. Let's take our Neon National. And so we've got these big neon relics all across the us and so this one on Sunset Boulevard is spectacular. And then you walk across any of our resorts in Las Vegas and you see our Neon Signs Launch week. We took over all of our, well in our top 10 markets, we took over our digital outdoor boards and we had a roadblock for the whole week of launch. So just doing these big spectacular moments to capture the attention of our viewers. Wow,Damian Fowler (16:08):That's a lot that you're doing a tremendous amount, but on the other side of it, how are you kind of measuring and tracking all of these moments that you've created?Kate Wik (16:18):Yeah, I think measurement is incredibly important for any brand. We are actually consistently in market every single week with a research tracker, a brand health tracker. We've been doing it for decades. Making sure that we're keeping a finger on the pulse of our consumer is really important to us. So before we launched the campaign, obviously we tested it to see, number one, does it break through? Does it resonate? Does it deliver on the message of escape? Does it make people want to go to Las Vegas? It actually tested stronger than any other campaign that we've tested, and we test all of our campaigns. So that was pretty exciting. And then post-launch, again, we're in the market every single week. We found that we continue to uptick in terms of likability of the campaign, the campaign that makes you want to travel to Las Vegas. Those metrics are really important to us, intent to travel, and so it's continued to climb every single week since we've been in market. That's really strong. I think outside of traditional campaign testing, something that we consistently do is social listening, and so understanding what the current conversation is on social, I had mentioned this summer was a little bit rough. There was a lot of negativity out there for us. What we found was we had peaked in terms of negativity online in, gosh, in August. We launched Campaign in September, and that number has dramatically reduced, which is fantastic. It goes back to this point of you have to constantly be talking and driving your own narrative.(18:01):Otherwise if there's a void, others are going to fill it for you. That's was aIlyse Liffreing (18:05):Quick turnaround time too fromKate Wik (18:07):InIlyse Liffreing (18:07):August to launching inKate Wik (18:08):September. Absolutely. So a couple weeks. So I would say early August was peak and then Campaign formally launched September 4th, but working with our property partners to seed components of the campaign before, that was a big part of it as well. And then I think a very tactical measurement is we launched actually the first ever destination wide sale, so we called it the Fabulous Five Day Sale. Our campaign is Welcome to Fabulous, so fabulous five day sale. We wanted to make sure that we were putting a spotlight on the value that exists across the destination. And what we found was we drove four times the amount of website volume that we normally do to visit las vegas.com and that we actually were driving more referrals, so people were coming in to see what these deals were, what the sale was, this first ever limited sale, and then the traffic, the referral traffic that we were sending out to the booking engines of each of our property partners. That was 120 times the normal weekly average that we have in terms of, oh my gosh, yeah, referral, wait. So really unbelievable. It was kind of mind blowing for us in terms of the results of that. Nice.Ilyse Liffreing (19:28):And what was the reception from businesses in Las Vegas too, because that involved all of them?Kate Wik (19:34):Absolutely. Yeah. We don't launch a campaign without the support of our property partners. The reception was fabulous to use a cliche, incredibly fabulous. They leaned into it, you'll see part of the campaign. We created these neon elements and literally handed over this toolkit to our property partners so they can push out on all of their digital signage, on all of their marketing elements, sort of reflections of the campaign work as well and tie into it.Damian Fowler (20:05):Great. Just out of curiosity, is the campaign driven from the ground up by businesses or does it come top down as it were, from what your office, what's the kind of interaction?Kate Wik (20:19):Yeah. Well, the interaction is we are the DMO, the destination marketing organization for Las Vegas. So what we do is we work closely with our property partners to understand what's the business needs, what are the trends they're seeing. We do research and provide them top level trends, and then we work with them on what do we need the advertising to accomplish, and then we develop the campaigns. We're funded by them. We're actually funded by a room tax, which is paid by our visitors. And so there is complete coordination with our property partners, and we really do all of the upper funnel marketing for them. That's kind of the role we play for them.Damian Fowler (21:00):Interesting. Yeah. Yeah. I want to ask you, actually, I guess this is a big picture question. Are there other big cities that kind of have similar outreach or similar marketing campaigns, or are you unique in lots of ways?Kate Wik (21:15):I think the big destinations like New York, la, they will have a tourism authority within their destination that we'll do it for them. I think what's unique about Las Vegas is how we're funded. Again, it is through this room tax. And so generally, I'm not out there every day trying to drum up membership funds or anything. Our job is to go market the destination 365 days a year. That is why we exist. And so I think other destinations have something similar, but not quite the structure or the support behind it. And I think what is unique for Las Vegas is tourism is the number one economic driver for southern Nevada, and so we're the engine behind that. We have to make sure we're continuing to fuel that. Tourism represents 55 million or 55 billion, excuse me, in direct economic impact. That's visitors coming, spending fueling the local economy. And so the role we play matters. The advertising that we do matters because it fuels the entire ecosystem and the economic climate for Southern Nevada. Wow.Damian Fowler (22:33):Another quick question, follow up question there because you keep making me think of things. You have a lot of international visitors. Do you have a sense of where the majority of them are comingKate Wik (22:42):From? Yeah. Yeah. So international visitors are really important to us. Interesting. Canada's typically is our number one market. We have seen a decrease this year from our Canadian visitors. That's true for the US overall. We love our neighbors to the north and we welcome them back. But Canada is generally number one. Mexico is number two. Mexico is still going strong. They've actually seen growth year over year. UK is our number three market. We love our UK visitors and our partnership with F1 continues to grow that, which is phenomenal. And then interesting, our fourth market is actually Australia, and we don't have a direct flight there today, but it's an easy stopover from la. But the Australians and the Aussies, they love coming to Las Vegas. Great cultural alignment, but in general, we love all of our international visitors, and it's about anywhere from 10 to 15% of our overall visitor mix,Damian Fowler (23:46):So Cool.Ilyse Liffreing (23:47):Well, so along with just how many changes Las Vegas has seen, how would you, I guess, describe the expectations around hospitality and how that has changed over the years?Kate Wik (23:59):Gosh, hospitality, not unlike marketing, it's really fueled by tech innovation. Everything from keyless check-in, you can check in on your phone, you can use your phone as your key. All of these things have been unbelievable accelerants to a great experience, but that's across the board in every city, across the world. Technology has fueled that. I think what's unique for Las Vegas is actually doubling down on the core of who we are. And that's about service, and that's about kind of going back to the brand promise of the campaign where the welcome to fabulous Las Vegas isn't just a sign. It is the brand promise of the experience you're going to have here. And before we launched the campaign, we actually went around to all the CEOs and all the presidents of all our resort property partners to say and to remind them, we're going to launch this campaign, we're going to go back to the roots of Las Vegas. And the roots of that is hospitality, and it's about making every individual feel like somebody special that is so uniquely Las Vegas. You can walk into a circus, circus, an Excalibur, and have this mind blowing unbelievable experience. You could also walk into a Bellagio, an aria, a fountain blue, and have a mind blowing unbelievable experience. It's not based on your economic value or your financial worth. It's based on who you are as a visitor coming. We're going to deliver that unbelievable experience, and that is service related, hospitality related for us.Ilyse Liffreing (25:39):Very cool. So what's next then? How are you planning to build on the success?Kate Wik (25:44):I think for us, welcome to Fabulous is not just like an A Flash in the Pan ad campaign. What we intended to do was create a marketing platform that will just stand the test of time that will continue to iterate off of it. We have three big announcements, not yet announced, but still coming out later this year that just continue to build on this platform. So it's a platform for us as the DMO, but it's also a platform for our property partners to continue to iterate because it is so unique to us.Damian Fowler (26:20):Now we've got some kind of quickfire questions now we've looked at that bigKate Wik (26:24):Picture.Damian Fowler (26:25):What are you obsessed with figuring out right now?Kate Wik (26:29):I am obsessed with figuring out how you hack the social algorithms. And I think what's super interesting is something that can go viral that isn't necessarily representative of the brand or the experience that you have. And so really making sure that for us, it's fueling a ton of content out there to make sure that we're dominating what that narrative is. And that's not just from brand voice, it's influencers or whatever, but that social algorithms I think is really important forDamian Fowler (27:05):Brands. Yeah, absolutely. I would love to figure that out too. It seems like a kind of a magic unlock.Ilyse Liffreing (27:11):Yes. Right.Damian Fowler (27:14):Okay.Ilyse Liffreing (27:15):This year you are included on the Forbes list of 50 Fierce Global leaders.Kate Wik (27:20):Yes.Ilyse Liffreing (27:20):Congratulations. Thank you. What is one piece of wisdom you'd pass on to other marketers?Kate Wik (27:27):Oh gosh. Constant learning, constant iteration. Nothing is ever done, right? You put something out in the world, there's always a chance to continue to iterate and learn and get feedback and continue to push it further. Yeah.Damian Fowler (27:44):Another is ai, a marketer's friend.Kate Wik (27:46):Yeah, absolutely. But actually, let's be careful with that. It's a friend, but it's like a starting point, right? I think using it as information, as research, as sort of an input but not a final output is really important.Damian Fowler (28:01):I like that. That distinction is important.Ilyse Liffreing (28:03):One last fun one for you, maybe outside of the Brad Pitt movie from the summer. What's your favorite movie set in LasKate Wik (28:12):Vegas? Oh, gosh. I love Oceans 11. I mean, how can you not? I mean, it's still Brad Pitt, butDamian Fowler (28:20):Oh, yeah.Kate Wik (28:20):But it's an icon. He can be at anything, everything.Ilyse Liffreing (28:27):And that'sDamian Fowler (28:27):It for this edition of The Big Impression.Ilyse Liffreing (28:29):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (28:36):And remember,Kate Wik (28:37):If you're not actively talking about your brand day in and day out, you create room for others to create their own narrative.Damian Fowler (28:45):I'm Damian, and I'm Ilyse, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For this year's Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to reflect on the people and practices that have shaped their careers. What emerges is a clear and compelling message about the importance of trust, collaboration and shared generosity in building strong marketing teams and firm cultures. Thank you to our special guests for sharing their insights: Angela Pandolfo Roy, Chief Marketing Officer at Gibbons, Maura Brandt, Chief Marketing Officer at Crowell & Moring, Sarah Kempsey, Chief Marketing and Business Development Officer at Montgomery McCracken, Michael Huntsman, Chief Business Development and Marketing Officer at Bilzin Sumberg Baena Price & Axelrod, Phill McGowan, Founder of Phill McGowan Marketing, Alexandra DeFelice, Chief Marketing and Business Development Officer at Jeffer Mangels Butler & Mitchell LLP, Vanessa Crocetto, Chief Marketing Officer at Butzel, Douglas Gold, Chief Operating Officer at Mitchell Silberberg & Knupp LLP, Rebecca Wissler, Chief Marketing and Business Development Officer at Ice Miller, Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, and Lindsey McReynolds, Chief Client Relations Officer at Schwabe Williamson & Wyatt. Across the episode, they share how firms can build environments where collaboration truly thrives. Creating space for people to contribute, recognising effort, supporting new ideas and giving credit freely all strengthen teams and empower talent to grow. Their reflections remind us that the most successful organisations are built on trust and a genuine willingness to lift others up. It's a thoughtful and timely conversation for this season of gratitude. Wishing you a wonderful Thanksgiving.  

China's Singles Day shopping festival is off to a record start. E-commerce giant JD.com says orders jumped nearly 60%, with shoppers up 40% from last year — defying concerns that deflation is weighing on consumer demand. In the U.S., there's growing optimism the government shutdown will end soon. UBS Managing Director and Financial Advisor Xi Qiao tells Bloomberg's Shery Ahn and Avril Hong what that could mean for Asia. Plus, the Dow Jones closed at a record high as investors piled into stocks beyond the AI giants. Merck was among the day's top gainers. We get perspective from Dean Smith, Chief Strategist and Marketing Officer at FolioBeyond.See omnystudio.com/listener for privacy information.

Podcast of the PCR Sports show broadcast every Friday at 6pm (UK time) on: DAB/103.2FM in Greater Peterborough (UK), Smart Speaker 'Play PCRFM', download the PCRFM app or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pcrfm.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Click Listen Live⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/PCRSports⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠This episode:Dipam Joshi and Nilesh Patel speaking with Chantelle, Marketing Officer, Alfie, under 15 player, Sarah, Safeguarding Officer, and Frankie under 20 goalkeeper from the Peterborough Rollerhockey Club

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, Chris and Anne discussed: Amazon's push to add mainstream brands like Pepsi and Doritos to Whole Foods through ShopBots and Amazon Grocery kiosks (Source: Wall Street Journal) Starbucks crossing the $1 billion milestone in annual delivery sales with 30% quarterly growth (Source: CNBC) Mondelez investing $40 million in a generative AI tool to slash marketing costs by 30-50% (Source: Reuters) Kroger expanding its Uber Eats partnership to integrate restaurant delivery directly into the Kroger app across 2,600+ stores (Source: Chain Store Age) Grubhub partnering with Instacart to offer grocery delivery through its platform nationwide (Source: Supermarket News) And this month, Chris and Anne handed out the OmniStar Award in partnership with Quorso to Justin Weinstein, EVP and Chief Merchandising and Marketing Officer at Giant Eagle, for leading the 95-year-old retailer's bold $100 million "Because It Matters" brand positioning. There's all that, plus a debate on whether AI-generated ads are the future, why ordering dinner through your grocery app makes perfect sense, and whether hand massages would get Chris into John Lewis for holiday shopping. Music by hooksounds.com #RetailNews #WholeFoods #StarbucksDelivery #RetailTech #GenerativeAI #KrogerUberEats #RetailPodcast #OmniTalk #Mondelez #GrubhubInstacart #RetailInnovation #CoffeeDelivery

She's built one of the most beloved food brands on the planet and she's done it without spending big on ads. Shona Campbell, Chief Marketing Officer of Ottolenghi, shares how she's turning global awareness into commercial success through partnerships, storytelling and an obsession with earned media.Welcome to the Marketing Hustle - a podcast about the real work behind building bold brands. We go behind the scenes with founders and marketing leaders to hear honest, unfiltered stories of what actually drives growth and cuts through the noise to build something that lasts.Today's guest is Shona Campbell, Chief Growth and Marketing Officer at Ottolenghi - one of the world's most iconic food brands. In this episode, Shona shares the fascinating reality of scaling a 23-year-old brand that's known everywhere, but only truly sold in London. From the evolution of book marketing to launching grocery products and Substack, Shona reveals how Ottolenghi stays relevant, loved and profitable, all with almost no paid media. She also opens up about balancing luxury brand thinking with startup agility, how to protect creative values at scale and why sometimes, saying “no” is the most strategic growth move you can make.

In this episode, Kim Gouch, Chief Brand and Marketing Officer at Retro Fitness, dives into her journey and the dynamic evolution of the fitness industry. She discusses how Retro Fitness is redefining the HVLP market through community-driven experiences, authentic branding, and meaningful consumer connections. Kim highlights the brand's Get Real campaign, which celebrates individuality and emotional connection in fitness, and shares how community engagement and simplicity in consumer experience shape their approach to growth and retention. She also explores the difference between branding and marketing, emphasizing that true success comes from building a brand for the future — one that resonates with younger generations through authenticity, technology integration, and inclusivity. With a focus on data-driven insights and collaborative innovation, Kim outlines Retro Fitness's strategy for explosive yet sustainable growth, ensuring the brand continues to inspire connection, wellness, and belonging in every community it serves. LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/  https://egym.com/int  #RetroFitness #KimGouch #FitnessIndustry #Branding #MarketingStrategy #GetRealCampaign #CommunityEngagement #FitnessBrand #GymMarketing #ConsumerExperience #WellnessCulture #HVLPFitness #HealthAndWellness #FitnessInnovation #GrowthStrategy #FutureOfFitness #AuthenticBranding #WellnessJourney #FitnessCommunity #FitnessBusiness #DataDrivenMarketing #FitnessTrends #BrandBuilding #WellnessLifestyle #FitnessMotivation        

Asia's retail landscape is evolving faster than anywhere else on Earth—and this episode brings you the inside view.Host Alex Rezvan sits down with Ryf Quail, Managing Director of NRF APAC, and Low Ngai Yuen, former Chief Merchandise & Marketing Officer at AEON Malaysia, board member at GDEX and OCK Group, and award-winning creative leader, to explore: • The rise of Chinese retail expansion across Southeast Asia • Why super apps like Grab, WeChat, and Alipay are reshaping loyalty and payment ecosystems • How influencer marketing is evolving into a listed industry • The future of responsible sourcing and supply chain transformation • The intersection of culture, experience, and intelligence in modern retailYuen also shares her vision for empowering women through her NGO WOMENgirls and reflects on storytelling, sustainability, and digital creativity.This is Asia's story—fast, mobile-first, and deeply human.

This week on Power House, Diego sits down with Scott Everett, President of Supreme Lending, and Sarah Middleton, Chief Growth and Marketing Officer of Supreme Lending. Scott, who recently made his LinkedIn debut after years of behind-the-scenes leadership, discusses why Supreme Lending is no longer the industry's "best kept secret." Sarah shares her strategic approach to growth and the famous 26-point checklist she used to evaluate Supreme before joining the team. The conversation covers Supreme's debt-free, tech-first approach to business, from building their own PPE 20 years ago to preparing for AI disruption in the mortgage industry. They also discuss their successful M&A strategy and how they've achieved a 97% retention rate on recent acquisitions. Here's what you'll learn: How Supreme Lending built a 26-year track record of fiscal stability without debt or private equity The tech decisions that positioned them ahead of industry disruption Sarah's 26-point evaluation framework for choosing the right mortgage company Why Supreme's "enrich each other's lives" core value drives everything they do How they're preparing for AI transformation while maintaining their competitive edge The M&A approach that prioritizes cultural fit and employee retention over pure growth Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Supreme Lending Scott Everett | LinkedIn Sarah Middleton | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they're differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what's in the water here that's helped so many companies thrive for decades?He is joined by four powerhouse marketers who are shaping some of the region's most iconic brands: – Jennie Weber, the Chief Marketing Officer of Best Buy. Jennie is leading a customer-obsessed transformation, bringing digital innovation and human connection together across one of America's top retailers. – Martin Nance, the Chief Marketing Officer of the Minnesota Vikings. A former NFL wide receiver turned CMO, Martin is shaping world-class fan experiences on and off the field — from building year-round engagement platforms that connect fans to the team, to elevating U.S. Bank Stadium as one of the premier destinations in sports and entertainment. – Jill Renslow, the Chief Business Development and Marketing Officer at Mall of America, which is the largest retail and entertainment destination in North America, attracting more than 40 million visitors each year. Jill leads the charge for new entertainment concepts, global brand partnerships, and community-driven experiences that is keeping the mall both a cultural icon and a shopping hub. – Heather Malenshek, SVP and Chief Marketing Officer of Land O'Lakes. Heather is reimagining marketing for a century-old cooperative while championing farmers, food, and the future of rural America — from amplifying the “All Together Better” platform to spotlighting sustainability and innovation across the agricultural supply chain.Recorded live at Best Buy's state-of-the-art studios, tune in for a candid, inspiring dialogue about the grit, generosity, and community spirit that make Minnesota business so unique. These leaders open up about career transitions, the shift from product-driven to experiential marketing, and how legacy brands can stay both relevant and timeless.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful episode of Asked and Answered by Soul, Jennifer Urezzio welcomes John Golden—bestselling author, thought leader, and Chief Strategy and Marketing Officer at Pipeliner CRM—for a soul-centric conversation about authenticity, value, and sales. John shares his personal journey guided by integrity, and how being true to oneself leads to lasting success. He offers a grounded approach to sales rooted in confidence and equality—shifting from "selling yourself" to becoming a conduit for transformation. Listeners will learn how to: Own their value in every business interaction. Create deals that are win-win energetically and practically. Embrace their role as a spiritual conduit, not just a salesperson. Use technology to amplify—not replace—the human connection. John and Jennifer explore how to lead from soul, stay present in conversations, and build sustainable client relationships without compromising integrity. A must-listen for soul-based entrepreneurs navigating business in an AI-influenced world. Learn more at pipelinersales.com. About John A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Notes. Formerly CEO of Huthwaite, a global sales consulting organization, and Omega Performance, John is currently the Chief Strategy & Marketing Officer (CMSO) at Pipeliner CRM. John is an avid martial artist and seeker of wisdom in his spare time. John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. To learn more about your soul's answers and purpose, access your free guide at www.themythsofpurpose.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

S2E15: Digital Empathy, Cyber Resilience, and the New Health IT Paradigm: CHIME's Vision Host: Frank Cutitta Guest: Calli Dretke, EVP, Chief Digital & Marketing Officer, CHIME To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

When passion meets purpose, branding magic happens, and Leandro Petersen knows it better than most. As Chief Commercial & Marketing Officer for the Argentine Football Association (AFA), he's helping turn Argentina's fútbol legacy into a global brand phenomenon. In this special bilingual episode, Petersen joins Steve Rosa and Michelle Spriegel to talk about building one of the most recognizable brands in sport — from global partnerships and new markets to the storytelling and strategy that keep Argentina's fútbol heartbeat strong. In Argentina, fútbol more than a sport, it's almost part of their national DNA. And at the center of it all is the Argentine Football Association (AFA), where Petersen leads the charge in transforming that cultural heartbeat into a global business powerhouse. From Lionel Messi's worldwide influence to AFA's expansion across markets like China, India and the U.S., Petersen shares how strategy, storytelling and pure passion are driving Argentina's global rise. The conversation dives into how AFA plans for their new high-performance center in Miami, and what it takes to keep the magic alive both on and off the pitch. Looking ahead, Petersen has his eyes set on FIFA World Cup 2026, which will be hosted across the United States, Mexico, and Canada. With soccer's popularity surging in North America, he sees a massive opportunity to grow AFA's reach during the tournament. From brand activations to fan engagement initiatives, Petersen's focus is on making Argentina not just the team to watch, but the experience to feel throughout the summer of 2026. At its heart, this conversation is about how passion, heritage and purpose can transform a team into a timeless global brand. Argentina's story is proof that when emotion meets execution, the result isn't just victory, it's legacy. Have an idea for a guest? Reach out at brandslam@addventures.com.

In this episode of The Business of Cleaning Podcast, host Tim Clagg sits down with Adon Rigg, Chief Sales and Marketing Officer at Clean Pro Growth Academy, to explore what it truly takes to excel in today's cleaning industry. From his humble beginnings to becoming a respected industry leader, Adon shares powerful insights on mindset, continuous learning, and building a professional identity in sales. Together, Tim and Adon dive deep into the art of the walkthrough—why it's the most critical step in winning contracts, how empathy and effective questioning shape client trust, and what every cleaner should capture during site visits to stand out from competitors. Adon also breaks down the changing landscape of janitorial distribution and offers actionable strategies to improve your approach, generate leads, and position your business for growth.

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we're going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously.To help me discuss this topic, I'd like to welcome Peter Galvin, Chief Marketing Officer at NMI. About Peter Galvin Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global technology organizations, specializing in promoting innovative enterprise and Cloud-based software companies to leadership positions. He previously served as Chief Marketing Officer at Entrust and Proofpoint, as well as Chief Strategy & Marketing Officer for nCipher (formerly Thales e-Security). Peter has also served in senior marketing leadership roles at leading technology companies including Openwave, Inktomi (acquired by Yahoo) and Oracle. He's passionate about skiing and travel, and enjoys cooking and spending time with his family. Peter Galvin on LinkedIn: https://www.linkedin.com/in/petergalvin/ Resources NMI: https://www.nmi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we're going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously.To help me discuss this topic, I'd like to welcome Peter Galvin, Chief Marketing Officer at NMI. About Peter Galvin Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global technology organizations, specializing in promoting innovative enterprise and Cloud-based software companies to leadership positions. He previously served as Chief Marketing Officer at Entrust and Proofpoint, as well as Chief Strategy & Marketing Officer for nCipher (formerly Thales e-Security). Peter has also served in senior marketing leadership roles at leading technology companies including Openwave, Inktomi (acquired by Yahoo) and Oracle. He's passionate about skiing and travel, and enjoys cooking and spending time with his family. Peter Galvin on LinkedIn: https://www.linkedin.com/in/petergalvin/ Resources NMI: https://www.nmi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How can healthcare systems use storytelling to cut through the noise and build real patient connections amid a push for AI-driven, digital-first marketing? In this week's episode, Stewart Gandolf sits down with Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, to discuss how storytelling, search and smart use of AI are transforming healthcare marketing.

Brooks Boyer, Chief Revenue and Marketing Officer for the White Sox, recently gave public support for the much maligned John Schriffen. That's his job. We're here to tell you why he really did that. Schriffen isn't just the White Sox TV play-by-play guy. He's also seemingly part of a larger marketing plan you may have already figured out. Plus, the last week of MLB's regular season is about as exciting as it can be if your team isn't involved. Brought to you by Cork & Kerry At The Park. Chris Lanuti and Ed Siebert sit at a basement bar on the South Side of Chicago to discuss their favorite team - The Chicago White Sox in a podcast "For Fans, By Fans!" Listen. Subscribe. Share. Video version now available on YouTube! Call 708-459-8406 and leave your comments and questions for the next episode! SUBSCRIBE NOW​ on Apple Podcasts, Spotify, everywhere podcasts can be found and always at SoxInTheBasement.com!

This week on the Long Island Tea Podcast, Sharon and Stacy are kicking off the fall season with all the tea and no, it's not pumpkin spice just yet! They're joined in-studio by Meredith Michaels of Big Brothers Big Sisters of Long Island to talk about mentorship, the power of giving back, and exciting events happening this season. Plus, they're breaking down all things fall on Long Island — from apple picking and pumpkin parks to porch makeovers and fishing trips. Don't miss our #ThisWeekendOnLongIsland lineup featuring free music festivals and country fair fun, ChariTEA news from the Long Island Children's Museum, and the inside scoop on where to watch the Ryder Cup like a true Long Islander.#ShowUsYourLongIslanderThis week, we're spotlighting Meredith Michaels, Chief Development & Marketing Officer at Big Brothers Big Sisters of Long Island. The organization has been creating one-to-one mentoring relationships that ignite the power and promise of youth for over 45 years.BBBSLI is hosting two Ferrari Car Shows this fall on October 4 and October 26 — fun, family-friendly events that support their mentorship programs. BBBSLI is always looking for new mentors. Meredith shares what being a "Big" really means and how you can get involved. Want to support BBBSLI? Visit bbbsli.org to learn more about volunteering, donating, or attending an event.Know someone doing something amazing? DM us or email spillthetea@discoverlongisland.com to share YOUR Long Islander.#LongIslandLifeYour 2025 Fall Bucket List is Here! (more to come!)Apple Picking at Harbes OrchardMum Mania at Waterdrinker Family FarmAdventureland's Pumpkin ParkWhite Post Farms Fall FestivalFishing Trip on the Island Princess Captree Fishing BoatFall Colors at Suffolk County ParksFlip Your Porch for FallNow's the time to refresh your outdoor space with blankets, lanterns, pumpkins, and fall accents. Tag @longislandteapodcast with your porch pics — your setup could win you some Long Island Tea merch.#RyderCupLITap Room is the official Ryder Cup Watch Party Partner across all 9 Long Island locations from September 26 to 28. All locations will stream the matches with themed food and drinks, giveaways, simulators, and special appearances.#ThisWeekendOnLongIslandSponsored by East End Getaway — your go-to source for Long Island's best events and experiences.Sag Harbor American Music Festival – September 25–28Free live music throughout Sag Harbor Village, featuring soul, punk, jazz, blues, folk, and more.Hallockville Country Fair – September 27–28Family-friendly fun in Riverhead with tractor pulls, live music, craft vendors, pony rides, and historic tours.Visit EastEndGetaway.com to plan your East End adventure.#ChariTEAThe Long Island Children's Museum hosts Cupcakes & Cocktails on October 9 — an evening of live performances, creative activities, and gourmet treats, supporting access to hands-on learning for all children. On October 11, LICM debuts its new permanent exhibit Saltwater Stories, exploring Long Island's maritime heritage with immersive STEM-based fun.CONNECT WITH US:Instagram: https://www.instagram.com/longislandteapodcast/YouTube: https://www.youtube.com/@DiscoverLongIslandNYTikTok: https://www.tiktok.com/@longislandteapodcastX (Twitter): https://x.com/liteapodcastFacebook: https://www.facebook.com/longislandteapodcast/DM us or email spillthetea@discoverlongisland.com to tell us what you want to hear! Whether it's Long Island related or not, we're here to spill some tea with you.Shop Long Island Apparel: shop.discoverlongisland.com Hosted on Acast. See acast.com/privacy for more information.

Wie baut man ohne Fremdkapital eine der heißesten Fitness- und Lifestyle-Marken Europas auf – und das in nur sechs Jahren? Darüber spricht Host Sven Rittau mit Philip Clas, Chief Digital & Marketing Officer bei TEVEO, in dieser Folge des ChefTreff Podcasts. Denn die Reise dieser Marke, die in jedem Gym präsent ist und die Gen Z längst zur Love Brand gemacht hat, ist eine außergewöhnliche. TEVEO, gestartet von Amelie Schröpfer und Christopher Stahl aus einer Studentenwohnung heraus, hat es gebootstrapt auf über 50 Mio. € Umsatz geschafft – mit ikonischen Produkten wie der „Booty Scrunch Leggings“, einer radikalen Nähe zur Community und einer klaren Influencer-DNA. Philip teilt im Podcast spannende Einblicke, warum TEVEO trotz aller Hypes am Influencer-Marketing festhält, wie internationale Skalierung funktioniert und was es braucht, um als D2C-Brand relevant zu bleiben. Dabei geht es um weit mehr als Social Media: von Nearshoring und Fast-Drops über mutige Messeauftritte bis hin zum Aufbau von Running Clubs in europäischen Metropolen. Was lässt sich von TEVEO lernen, wenn es um Community, Speed und Markenaufbau geht? Und welche Wetten platziert die Brand jetzt, um die 100-Millionen-Marke anzupeilen? In dieser Folge mit Philip Clas und Sven Rittau lernst Du:

Nature In Art museum and gallery in Gloucester have launched their totally tactile exhibition. Visitors can explore exhibits using touch from wood to metal, from realistic animals to abstract interpretations. They're also rolling out other accessibility features including audio guides and tablets with high contrast images. Amelia spoke to Hattie Revans, Collections and Marketing Officer, to learn more… Image shows the RNIB Connect Radio logo. On a white background ‘RNIB' written in bold black capital letters and underline with a bold pink line. Underneath the line: ‘Connect Radio' is written in black in a smaller font. 

For years, B2B leaders have preached the importance of breaking down organisational silos, yet true cross-functional alignment remains elusive for many. How do you move beyond theoretical collaboration to create a genuinely seamless customer experience where product, marketing, sales, and support all speak the same language?In this episode, we're joined by Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, who oversees a diverse organization of 1,200 employees. Drawing on her extensive experience at tech giants like Microsoft, Amazon, and Adobe, Mika shares the blueprint behind Freshworks' transformative "uncomplicate" movement.Discover how Freshworks uses this simple North Star to reduce friction across the entire customer journey. Tune in to learn:Why cross-functionality is essential to capitalize on innovations like AI search.Tactics for building a shared "source code" for brand messaging across technical and commercial teams.How to overcome the challenge of unlearning siloed behaviors and fostering a culture of mutual success.Proof points for measuring the impact of alignment on customer satisfaction and employee engagement.The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

In the world of AI-powered marketing, experimentation is just the beginning. But how do you scale it for real business growth? Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, joins us to share her journey of moving beyond AI experimentation to driving AI-powered growth within a marketing org. From creating AI-driven customer support solutions to scaling AI tools for sales teams, Mika talks about the trials, triumphs, and the critical role of experimentation in shaping Freshworks' AI strategy. In this episode, we talk about how to implement AI tools effectively, gain executive buy-in, and unlock true growth potential with AI.  

Marc Vanlerberghe is the Chief Strategy and Marketing Officer at The Algorand Foundation. In this episode, Marc discusses how Algorand is driving mainstream adoption of blockchain technology, decentralizing its network at record speed, and preparing for a future where billions of users—and AI agents—interact seamlessly on-chain. He also explains why a user-first approach is the key to scaling Web3 beyond speculation into real-world applications. Key Takeaways: What makes Algorand different from other Layer 1s Agentic commerce and how could it reshape how we interact online Strategies for achieving mainstream adoption of crypto How Algorand is preparing for a post-quantum world Guest Bio: Marc Vanlerberghe is the Chief Strategy and Marketing Officer at The Algorand Foundation. Algorand has a goal of fostering partnerships that help contribute to the advancement of the overall blockchain industry, and to drive adoption of the Algorand blockchain. Since stepping into the role in early 2024, Marc has been leading the charge to elevate Algorand's global brand and strategy. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte  

Hey CX Nation,In this week's episode of The CXChronicles Podcast #264, we welcomed Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks based in San Mateo, CA. Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Their people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.In this episode, Mika and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that her team at Freshworks think through on a daily basis to build world class customer experiences.**Episode #264 Highlight Reel:**1. The power of reflection & attention to the customer journey you're building 2. Enhancing customer experience through employee engagement  3. Building your playbook on tech-stack efficiency and utilization 4. Breaking down silos to build world-class customer & employee experiences 5. Investing in "Voice of Customer" (VOC) & "Voice of Employee" (VOE) Click here to learn more about Mika YamamotoClick here to learn more about FreshworksHuge thanks to Mika for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & customer success space into the future.For our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of the "CX Nation". You know what would be even better?Go tell one of your friends or teammates about CXC's custom content,  strategic partner solutions (Hubspot, Intercom, & Freshworks to name a few) & On-Demand services & invite them to join the CX Nation, a community of nearly 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's best CX-driven companies? We recently launched CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building the pillars upon an AI-powered foundation for the future. Huge thanks for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

On this episode host Tom Testa begins his series on industry organizations that are making a difference for their members. First up is the College of Healthcare Information Management Executives or as we know it, CHIME. Tom sits down with Calli Dretke she is their EVP, Chief Digital and Marketing Officer. Cali shares the overview of the organization's history, mission, and evolving membership model, emphasizing their commitment to serving healthcare leaders at all career stages. And a sneek peek at new product and their Fall Forum. Learn more about CHIME at CHIMEcentral.org. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

AI is reshaping go-to-market strategy, marketing careers, and even how companies are built. But what does that mean for marketing leaders, teams, and the future of work?In this episode of CMO Convo, Angeley Mullins (Chief Growth & Marketing Officer, advisor, and mentor) joins us to explore the rise of AI-driven GTM strategy, the skills marketers need to stay relevant, and why building your personal brand matters more than ever.Whether you're a marketing leader navigating change or an ambitious professional preparing for what's next, this conversation is packed with insights you can put into practice today.What you'll learn in this episode:→ How AI is changing go-to-market roles and org structures→ Why prompting is becoming the new essential skill for marketers→ The importance of critical thinking in an AI-driven world→ How to future-proof your career with adaptability and personal branding→ Why authenticity and human voice will always matter in business

Thom Benson has a habit of stepping up before he knows exactly where it'll lead, and it's served him well throughout his career. In this episode, Thom shares how volunteering at his college radio station set him on the path to journalism, how raising his hand for the weekend meteorologist role changed the course of his TV career, and how volunteer diving at the Tennessee Aquarium eventually turned into a full-time position he's held for nearly two decades. Thom Benson is the VP, Chief Communications & Marketing Officer for the Tennessee Aquarium. You can connect with him on LinkedIn (linkedin.com/in/thombenson). If you like this episode, we think you'll also like: Keith Sanford's Morning Cup (E86) David Carroll's Morning Cup (E111) Andy Wood's Morning Cup (E124) My Morning Cup is hosted by Mike Costa of Costa Media Advisors and produced by SpeakEasy Productions.  Subscribe to the weekly newsletter here and be the first to know who upcoming guests are!

Catwoman, Power Rangers, Buffy the Vampire Slayer, and Witches!If you're seeing this, please leave us a review!

Recorded north of the border, this episode with my pal Charlie Hart covers the ins and outs of throwing a party, upping your ancient philosophy game in 2025, and why, if you're starting a company, you should never try to build a cult, instead just be the Kool-Aid. At age 24, he became the 10th employee at RXBAR, the protein bar company known for its clean branding and "No BS" campaigns. Hart quickly rose to lead the brand's marketing and growth, helping guide the company to a $600m exit before his 30th birthday. After traveling the world, Hart founded Sign and Sapien - an agency specializing in advising and investing for early and mid-stage companies and joined Factor75 as Chief Marketing Officer, where he steered the company towards a ~$300m exit. Today, he works as the Chef Marketing Officer for entertainer and entrepreneur Rob Dyrdek, managing and growing his media verticals and portfolio companies. Charlie doesn't have Instagram, but you can reach him at his email: thisischarliehart@gmail.com or follow him on LinkedIn. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It's glorious. Get full access to Kyle Thiermann at thiermann.substack.com/subscribe

What does it actually look like to run a truly digital-first institution? In this episode, Dustin sits down with Erika Orris, Senior Vice President of Operations at American Public University System, to unpack how her team supports a fully online student body. From personalized program pathways to AI-powered outreach, Erika shares the tools, systems, and philosophies that make American Public University a model for adult learner success. If your institution is serious about student-centric innovation, this is a conversation you don't want to miss.Guest Name: Erika Orris, Senior VP of Operations, American Public University SystemGuest Social: LinkedInGuest Bio: Erika Orris is the Senior Vice President of Operations at APUS, overseeing services such as Admissions, Academic and Financial Aid Advising, the Student Support Center, Military Assistance Team, and Student and Alumni Services. She has over 30 years of experience in marketing and enrollment management and joined APUS in October 2022.Her recent initiatives include straight-line degree plans, a net price calculator for non-traditional students, graduation-focused advising, a streamlined transfer process, and Career Link—an AI-powered career services platform.Previously, Ms. Orris was Executive Vice President at ThriveDX, where she implemented scalable systems to improve the student journey. She also served as Chief Enrollment and Marketing Officer at the University of Maryland Global Campus, leading its rebranding and launching the Student Success Coach program.Earlier roles include Vice President at DeVry University and President of a start-up branch campus. She holds an MBA from UMGC and a B.A. from the University of Pittsburgh. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Irina Mazur, Chief Product and Marketing Officer at Revieve, to explore how AI is revolutionizing beauty—not just in products, but in personalized consumer experiences. With a background in mobile tech and digital health, Irina brings a deep understanding of how data can solve real-world problems—especially in an industry where personalization has become a buzzword.Revieve is building something different: a diagnostic platform that uses selfie-based analysis and hundreds of proprietary skin metrics to provide tailored skincare, makeup, and wellness recommendations—without collecting any personally identifiable data. But this isn't just about tech. It's about helping people understand the truth about their skin, bridging the gap between perception and clinical reality, and empowering consumers to make smarter, more confident choices.Irina shares how the company's approach to personalization goes far beyond basic filters. It adapts to the user, the brand, the category, and even the shopping environment. And for retailers, Revieve delivers serious impact: boosting conversions, increasing basket size, and even informing product development through anonymized insights.If you're curious about the future of diagnostics in beauty, the role of AI in lifestyle-based skincare, or how trust and transparency are redefining the industry, this conversation is a must-listen. Tune in to discover how Revieve is building the infrastructure for the next generation of intelligent, ethical, and personalizedTo learn more about Revieve, visit their website and social media.CHAPTERS:(0:00) Introduction to Irina Mazur and Revieve(1:05) Irina's Career Journey and Tech Influence in Beauty(2:46) The Evolution of Beauty and Consumer Interactions(4:00) Revieve's Comprehensive Consumer Journey(5:58) The Real Meaning of Personalization in Beauty(9:03) Skin Analysis Through AI and Consumer Perception(12:04) Educating Consumers on Their Skin Health(14:01) How Revieve Guides Product Recommendations(25:53) Wellness Integration into Beauty and Future Expansion(29:12) Closing Thoughts on the Future of Personalization in BeautyPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

Host Carol Flagg talks with her good friend, colleague and all around healthcare rock star – Calli Dretke, Executive Vice President & Chief Digital and Marketing Officer at CHIME. Calli joins Carol to talk about recent developments, programs and initiatives coming out of the organization this year. Learn more about her and CHIME at: https://chimecentral.org/

What do you do when your career, your community, and your sense of belonging are suddenly transformed overnight? In today’s episode, I’m thrilled to introduce you to an extraordinary guest whose story speaks to this very question — the inspiring and resilient Monica Wihongi. Monica is a seasoned marketing and sales strategist with over 32 years of experience in the Direct Selling industry. Currently the Chief Sales and Marketing Officer at Younique, Monica brings a depth of knowledge and heart to everything she touches. Her story is one of transition, growth, and reinvention — a path that many in our industry can deeply relate to right now. Monica opens up about what it’s like to move forward after such a profound change, and how to find new purpose and opportunity along the way. Grab your pen and paper, because Monica will be sharing practical tips for staying present, navigating change, and showing up as the best version of yourself. Let’s dive in! We’ll be talking about: ➡ [0:00] Introduction ➡ [2:15] How Monica built a 32-year career at Close To My Heart ➡ [6:00] Raising 7 children while advancing professionally ➡ [7:56] Staying grounded, creative, and energised➡ [10:07] Monica’s practical self-care strategies ➡ [12:12] Handling difficult workplace relationships➡ [16:00] A transition after 32 years ➡ [22:15] New role with Younique➡ [26:30] Digital transitions Monica observed in the industry➡ [31:32] Showing up live➡ [35:29] Monica’s strategy: Embrace vulnerability and authenticity ➡ [38:50] Monica’s one leadership principle to rely on most➡ [40:57] How to rebuild trust and momentum at Younique?➡ [44:11] Cool stuff in the pipeline for Younique➡ [47:14] Trends we should be watching in the next 12–24 months ➡ [48:22] Monica’s recommended book➡ [49:55] Monica’s dream superpower➡ [50:51] Monica’s favourite quote➡ [55:22] Advice to her past self➡ [56:53] Final thoughts Resources: Recommended Book ➡ The Gifts of Imperfection by Brené Brown: https://bit.ly/4dVMok1 ➡ The Power of Now by Eckhart Tolle: https://bit.ly/4jFFsZq Quotes: ➡ “If you know, if you really open up to who you are and why you’re here, you can and will make a difference” About our guest: Monica Wihongi is a seasoned leader in the direct sales, creative, makeup and skin care industries. As of 2024, she serves as the Global Chief Marketing & Sales Officer at Younique, a role that leverages her extensive experience in marketing, communications, customer support, events, sales, recognition, and training. Previously, Monica was the President of Close To My Heart (CTMH), a Utah-based paper crafting company, where she played a pivotal role in its growth and transformation. Over the years, she advanced through various positions, including Director of Events and Training, Vice President of Training, Events and Consultant Services, and Chief Marketing Officer, before becoming President in 2018. Monica is a devoted mother to seven children and a proud abuela of soon to be 7 beautiful grand babies. Her faith and love for God is what keeps her grounded and going. Connect with Monica Wihongi: ➡ Monica Wihongi’s Facebook: https://web.facebook.com/monica.wihongi ➡ Monica Wihongi’s Instagram: https://www.instagram.com/monicawihongi/?hl=en ➡ Monica Wihongi’s LinkedIn: https://www.linkedin.com/in/monicawihongi/ ➡ Monica Wihongi’s X: https://x.com/moniwihongi ➡ Monica Wihongi’s Pinterest: https://www.pinterest.com/moniwihongi/ Connect with Younique: Younique’s website: https://www.youniqueproducts.com/ Younique’s LinkedIn: https://www.linkedin.com/company/younique-products/ Younique’s Facebook: https://web.facebook.com/YouniqueProducts?_rdc=1&_rdr Younique’s Instagram: https://www.instagram.com/younique_corporate Younique’s Youtube: https://www.youtube.com/user/YouniqueCorporate Younique’s Pinterest: https://www.pinterest.com/youniquemakeup/ Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at communnity_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

The most critical challenge facing most retail financial institutions is how to accelerate organic growth and customer acquisition in an increasingly competitive and technology-driven landscape. I'm joined on the Banking Transformed podcast by Sumeet Grover, Executive Vice President and Chief Strategic Growth & Digital Officer at Austin-based University Federal Credit Union. Sumeet is a renowned thought leader in financial services, with nearly two decades of experience at Citibank, where he held leadership positions spanning marketing, digital transformation, client experience, and operations. Most recently, he served as EVP and Chief Digital & Marketing Officer at Alliant Credit Union, the largest digital credit union in the United States. In today's conversation, we explore the most significant obstacles hindering sustainable growth, identify the most promising opportunities on the horizon, and discuss how AI is fundamentally transforming the growth model for retail financial institutions.

Even though people are at the heart of business outcomes, HR leaders still struggle to be seen as essential voices at the executive table. In this episode, Karina Young, VP of People at 15Five, sits down with Jeff Smith, Chief Product and Marketing Officer at 15Five, to talk about how to show up in the boardroom with clarity and confidence. Jeff shares lessons from working closely with HR leaders over the years and offers practical guidance on how to present people strategy as business strategy. They cover how to prepare for board meetings, tell compelling stories with data, and answer tough questions without losing trust. This episode offers an honest and empowering look at why HR deserves a seat at the table. Join us as we discuss: (00:00) Meet HR Superstar: Jeff Smith (05:02) Jeff Smith on what happens inside a boardroom (07:13) Fighting for your seat at the table (08:31) How to communicate HR strategy in business terms (10:42) Organizing the data you're presenting (13:53) The value of preparing with your peers (20:29) How to prep for tough questions in the boardroom (22:19) Avoiding common pitfalls in presentations (23:22) The power of storytelling when sharing data (26:54) Building confidence and presence ahead of high-stakes conversations   Resources: For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or YouTube, or tune in on our website. Original podcast track produced by Entheo. Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player. Hear Karina's thoughts on elevating your HR career by following her on LinkedIn: https://www.linkedin.com/in/karinayoung11/ Download 15Five's HR Outcomes Playbook: https://www.15five.com/ebook/hr-outcomes-playbook-unlocking-the-true-business-value-of-hr/?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2_2023_Podcast_CTAs&utm_content=HR Outcomes Playbook  For more on maximizing employee performance, engagement, and retention, click here: https://www.15five.com/demo?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2-Podcast-Ads&utm_content=Schedule-a-demo Jeff Smith's LinkedIn - https://www.linkedin.com/in/jeffsmithphd

Timothy Brown, Chief Communications and Marketing Officer at Stony Brook Medicine, joins the podcast to share how his team is harnessing AI and social media responsibly to enhance communication strategies. He dives into the impact of rapidly changing technology on healthcare messaging and offers thoughtful advice for leaders navigating this evolving digital landscape.

Live from the Engage 2025 Summit, Dustin chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock and creator of Lessons in Leadership. Carrie unpacks her leadership philosophy, her personal and professional AI journey, and why curiosity and calendar discipline are her secret weapons. From building custom GPTs to managing data-driven strategy in higher ed, Carrie brings candor, creativity, and clarity to the conversation. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Erin and Charissa talk to Jane Wakely, Executive Vice President, Chief Consumer and Marketing Officer and Chief Growth Officer of International Foods at PepsiCo live onstage from Cannes. See omnystudio.com/listener for privacy information.

We cast a critical eye over the range of Shariah compliant investment products currently available to investors in the US market, including ETFs, REITs, mutual funds and other products. What is being done well, what can be improved and what additional products and asset classes would be beneficial for US investors?Moderator:Zeshan Gondal, Senior Vice President, Stearns Salaam BankingPanelists:Elias Scheker Da Silva, Director and Portfolio Manager, WafraMax Kaiser, Chief Sales and Marketing Officer, Saturna CapitalMohamad Nasir, Executive Vice President and General Manager, Guidance Investments

Steve Chapman joins us in studio to discuss the new Blues sweaters and some of the other gear that gets the new Blues logo and some of the logos that have been unveiled. Steve talks the process of the change, how the players like them, and where folks can purchase the new gear. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Linda Descano's personal journey is an inspiring tale of resilience, adaptability, and unwavering determination. Raised in a traditional Italian Catholic family in South Philadelphia, Linda was instilled with the importance of education by her parents despite their lack of formal schooling. Influenced by strong, hardworking women in her family, Linda embraced the idea that she could be anything she wanted to be—that nothing could hold her back.  Linda is a certified financial advisor. She is now global Chief Integration and Marketing Officer for the Havas, Red Network, a Merge Media agency micro network within the Havas group.  In addition to overseeing the agency's global marketing and thought leadership activities, Linda provides communications counsel to clients across multiple industry sectors and stages of growth on brand reputation and corporate communication strategies and tactics.  This is not Linda's first career, she shares her inspiring story about her journey. Full disclosure, I met Linda years ago in New York City when she was in a different role and in fact, I was so inspired by her that I had to include her story in my book, Not Done Yet.    What You Will Hear in This Episode:    01:54 Linda's Early Life and Influences 04:09 Career Journey and Multiple Pivots 05:32 Facing Challenges and Overcoming Failure 10:05 The Power of Networking 30:56 Advice for Women Over 50   Quotes “You don't have to just be one thing. Keep learning, keep growing, and don't let anyone put you in a sandbox.” “Build real relationships by being willing to give, not just take. Practice good karma and always be respectful.” “Every experience teaches you something. Use failures as a learning opportunity to repackage your skills and present them in new ways”. “Never let age be a barrier to success. Your experience is invaluable; it's all about how you present it and continue to learn.”   Mentioned: LinkedIn   eConnect with Bonnie https://substack.com/@ownyourambition Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup   Purchase my book Not Done Yet on Amazon:    If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.  

What makes a mobile ad stick — and what makes it flop? In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April. Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven design, discover what's working, what's not, and where mobile advertising is heading next.

How can human-centered marketing and smarter tech choices future-proof your team?In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies.Jasmine breaks down why originality beats imitation, why most banner ads are a waste of money, and how investing in your team's strengths can unlock massive growth. She also shares why mastering just a few key tools is more powerful than chasing the latest shiny tech.In this episode, we cover:Why the human element is the key to effective marketing and tech useHow to stop wasting time on outdated tactics like banner adsWhy originality and bold thinking will set your brand apartHow to balance AI with creativity, empathy, and real-world experienceIf you're ready to stop copying competitors and start leading with clarity and confidence, this episode is packed with practical strategies to help your marketing team thrive!

For Sonya Gafsi-Oblisk, business has never just been about what's on the shelves—it's about creating real connections, building trust, and staying true to a higher purpose. As Chief Merchandising and Marketing Officer at Whole Foods Market, Sonya brings a modern, customer-first perspective to one of the world's most iconic conscious brands.In this episode, Sonya walks us through her career journey—from the high-energy environments of PepsiCo and Walmart to her leadership role at Whole Foods. She shares what it truly means to put customers—and the planet—at the center of every decision. From their unwavering commitment to quality standards to innovations like the Seafood Code of Conduct, Sonya offers an insider's view into how purpose continues to guide the company's strategy and culture.We also explore how Whole Foods is evolving its digital experiences while staying rooted in its founding values, and what it takes to maintain a strong, authentic culture following the retirement of co-founder John Mackey. Throughout the conversation, Sonya reflects on Whole Foods' larger mission: not just selling groceries, but nourishing people and the planet—and how that mission is more relevant than ever.If you're curious about how a global brand can grow, innovate, and still lead with heart, Sonya's story offers powerful lessons in what conscious leadership looks like in action.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction to Higher Purpose and Leadership Transition01:13 Meet Sonya: Whole Foods' Chief Merchandising and Marketing Officer02:48 Sonya's Journey and Marketing Philosophy05:33 Whole Foods' Commitment to Quality and Conscious Marketing33:41 Sustaining a Conscious Company34:30 Transition and Culture Nurturing36:41 Growing with Purpose Initiative39:54 Conscious Leadership Insights44:18 Whole Foods Foundation and Merchandising Strategy

In this episode, William “Skip” Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, shares how his team is leveraging generative AI, integrated storytelling, and strategic improvisation to drive brand growth ahead of the center's historic expansion.

Dan Larson, Principal/Chief Strategy & Marketing Officer at HealthBridge Children's Hospital - Orange, discusses the innovation of coordinated care models and nurse navigation in healthcare. He also explores how AI-driven risk analysis is being used to support at-home caregivers, improving overall patient care.