Podcasts about launch campaign

Pastor Emmanuel shares his story of rebellion as a pastor's kid and how the Lord chased Emmanuel through his rebellion. His story is reflected in many homes throughout the US. Once Emmanuel submitted to Christ, he obeyed the Lord in baptism, and went to the Emmanuel Bible College. Listen to this episode to hear his story and see what he is up to now. For more information on our “Launch Campaign”, visit hopegivers.org    

Michael Ratcliffe, Chairman of Stellenbosch Wine Routes, joins John to discussthe tree planting campaign launched by wineries in Stellenbosch following arecent devastating storm.See omnystudio.com/listener for privacy information.

The BC social studies curriculum includes historical atrocities such the colonization of North America, the Holocaust, and the Rwandan genocide, but there is no mention of the Nakba. The Nakba was the violent dispossession and ethnic cleansing of Palestinians from historic Palestine that led to the creation of the state of Israel. Now, parents and teachers in BC have launched a campaign to include the Nakba in the BC curriculum. We speak with Tamara Herman, a Vancouver parent and member of Independent Jewish Voices and KZ, a Palestinian educator involved in elementary education.

I've spent the last few weeks launching my new book. It has been exciting but also a little strange. I was working on the manuscript for the book over a period of about 2 years. Most of the writing was done on my own in my home office so it was a really solitary activity. After spending such a long time working on it, it feels a little odd to have it actually out in the world. Launching can be challenging! It's a time to get very visible and really put a lot of energy and focus into marketing myself and my ideas. In this episode I share my thoughts and lessons from running a launch campaign, from the mindset advice to the practical tips.   You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD   This book is definitely for you if you run a small business based on your knowledge and expertise and you don't like putting your face on your marketing. Based on the conversations I've had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

Nate Nichols is the Founder and Creative Director of creative agency Palette Group. Leading strategy and execution for brands including Foot Locker, PUMA, Netflix, Bill and Melinda Gate Foundation, Xbox, Billboard, Aperol Spritz, Nate is committed to being a champion for diversity and inclusion in the advertising and creative industries. Using his experience to drive change, Nate co-founded Allyship & Action, a virtual summit series rooted in reversing systemic racism and discrimination in advertising to ensure that unheard voices have an opportunity to control their own narratives.   —--- A self prescribed creative since the age of 16, Nate's journey into creative entrepreneurship started at an early age. After graduating from college in the heart of Philadelphia, Nate started his career in 2012 at The Agency Inside Harte- Hanks. As a member of the social strategy team, and visionary behind the Hyundai Veloster's Launch Campaign,  Nate built a six-figure portfolio complete with digital assets, content and media marketing in less than a year.  After two years of navigating through the nuisances of corporate America, Nate felt inspired to create a space for other creatives, like himself, to flourish.  Founded with the intention of representing all the ranges and shades of creative culture, Nate founded Palette Group. Focused on advertising that intentionally encapsulates the culture, the Palette Group is a creative agency that specializes in creative content, production, and photo and media experiences, on and offline, both on a  domestic and international level. The agency has built a successful roster working with Fortune 500 and 100 brands including Foot Locker, PUMA, Netflix, Bill and Melinda Gate Foundation, Billboard, Aperol Spritz. The team has also built projects  with start-ups such as SAXX Underwear, Cora Women, and Ten Percent Happier. Dedicated to developing a body of work that illustrates a company's values, Nate superpower is branding that makes people feel things through words. His love of words has allowed him to share his voice at speaking engagements such as, Allyship & Action, SXSW- The Next Generation of DEI Culture, The CLIO Awards and The 614 Group. Nate also appeared on the panel for the Network for Executive Women. Nate is also the recipient of several major awards including; Adweek's 2020 Young Influentials, MAIP 2021 Industry Changemaker Award, 2022 Once Club Pencil for Original Music/Song.  Understanding the need to bridge the gap between creatives and the rest of society during the pandemic, Nate, along with his life partner Steffi, started the Freelance Cyber Summit. The summit was a transparent and open platform dedicated to having difficult conversations about race, diversity and equity. With over 2500 voices contributing to the conversation, the summit took a shift in and birthed Allyship & Action, a virtual summit series rooted in reversing systemic racism and discrimination in advertising. Committed to being a platform for fearless engagement with the creative community, Allyship & Action is ensuring that unheard voices have an opportunity to control their own narratives.   The perfect combination, Steffi and Nate have designed a collective space for people to show up as their authentic selves, connecting creatives to their passion projects on a global scale.  Walking in dignity, grounded in authenticity, and taking risks. Nate Nichols is a true influencer of the culture. 

AP correspodent Mike Hempen reports on Election 2024-Pence.

Report: DeSantis to launch campaign in Twitter appearance with Elon Musk. Target holds emergency meeting over LGBT merchandise uproar, desperate to avoid Bud Light situation. OutKick's newest host Charly Arnolt joins Clay and Buck to discuss why she left ESPN to speak her mind freely and weigh in on how radical leftists are destroying women's sports. WSJ: Special counsel wraps Trump Mar-a-Lago probe, decision on charges pending. C&B take call to end the show.Follow Clay & Buck on YouTube: https://www.youtube.com/c/clayandbuckSee omnystudio.com/listener for privacy information.

Season 3: Episode 28: Preparing a Family for Another Transition Despite Continued Setbacks, We Move Forward   Guiding a family through a traumatic event requires compassion, empathy, and a delicate balance of support and engagement.  When faced with profound grief, it is crucial to provide a safe space for open family dialogue, together in family meetings.  Acknowledging wrongs and supporting forgiveness can be powerful choices in the emotional healing process, allowing individuals to release the weight of resentment to foster their own personal growth. However, forgiveness is a deeply personal journey, and it can never be rushed nor forced. Patiently listening to each family member's unique experience of pain and loss helps create an atmosphere of understanding which further the journey of acceptance. As we close out season 3, Louise gives us rare glimpses into family conversations as her family makes another transition through Archer's brave, harrowing journey of SCI recovery, moving from the halls of the Shepherd center to a begin a new chapter at the next hospital and rehab center Baltimore,  Maryland.   In this episode:   Diane Festa, Dame in the Order of Malta, Atlanta Angel who cared for Louise so she could care for Archer.   Dr. Ray Talucci, the Chief of Trauma at Atlanticare Medical System in Atlantic City, NJ who provided profound words of wisdom in the last family meeting in the ICU.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license

Season 3: Episode 27: The Power of a Collective Energy Field for Healing  How we co-create what we need Sometimes healing feels excruciatingly slow – so slow that some people might tell you it's not even happening. Other times, it just rushes forward with incredible momentum. Join Louise as she recounts one of those times in her journey with Archer, and all of the sudden twists that occurred just before leaving the Shepherd Center. This is the second to last episode of Season 3! We'll be sharing some exciting announcements about the upcoming season, so be sure to tune in. Here we go.   In this episode:   Edward Hamaty, Pulmonolgist at AtlantiCare who was one of the first people to work with Archer's lungs and diaphragm in an extremely complex case.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license

This Day in Maine for Tuesday, April 25th, 2023.

Season 3: Episode 26: On the Edge of Hope Noticing Wonder and Awe to sustain the SCI Healing Journey   Have you ever noticed how what your believe can have tangible effects on what actually happens?  Have you ever noticed signs around you, and known you were connected to something much larger than yourself?  Join Louise on the latest twist in Archer's journey to return to Maryland from the Shepherd Center.  On the heels of discovering blebs in Archer's lungs and receiving a concerning diagnosis of Bullous Lung Disease, a number of occurrences took place that can only be called miraculous. Tune in to hear about them, and to cultivate your own awareness of what is possible in your life.  Here we go.   In this episode:   Heather Robinson, a 5th Grade Teacher at Cape May Regional Elementary School, in the beach town where Archer had his injury. Heather shared Archer's story with her students and together they created a beautiful class project that brought the students closer to gratitude for their breath and strong bodies while uplifting Louise and Archer.   Jessica Dibb, the Founder, Spiritual Director, and Principal Teacher of Inspiration Consciousness School, co-Director of the Global Professional Breathwork Alliance and Trustee for the Blink of an Eye 501(c)(3), brought intuition and breath-work when Louise called upon her for insight about Archer's lung capacity.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license

This episode is also available as a blog post: https://thecitylife.org/2023/03/20/governor-mayor-join-business-labor-community-leaders-to-launch-campaign-to-inspire-optimism-and-civic-action/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/citylifeorg/message Support this podcast: https://podcasters.spotify.com/pod/show/citylifeorg/support

S3 Ep25: Listen to the Patient Self-Advocacy and the Caring Ethic in SCI Rehab   Even though a Spinal Cord Injured person's brain does not receive signals from lower parts of the body, that doesn't mean their body doesn't experience pleasure, pain or discomfort. And in late October, 2015, Archer knew. He knew his body well enough to speak up just in time about an internal sensation he thought he experienced. Thankfully someone was listening. Join us for a surprising turn in our journey, as we narrowly dodge a particularly ghoulish Halloween event but end up confronting something even more shocking. This could be the reminder you need to remember to listen – to your own needs, or to someone near you who needs to be heard right now, and how to paint the picture of the patient so the medical team can see who they really are. Here we go.   In this episode:   Rebecca McWalters was one of Archer's most dedicated and responsive nurses at the Shepherd Center. After working there for 14 years, she is now Director of Nursing with Baron Home Group in Georgia, serving SCI patients in their homes.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license

S3 Trauma Healing Learning 24: Fr. Bruno Lanteri's Healing Legacy with Fr. John Wykes, OMV What does it mean to be Holy?   What can one man who lived in Italy over 200 years ago teach us about how to live daily in modern life? You might be surprised. Fr John Wykes of the Oblates of the Virgin Mary joins us from Rome to discuss the history and teachings of Fr. Bruno Lanteri, who became very important to the Senft family following Archer's accident.  Fr. Lanteri offers simple, elegant teachings that are relevant to anyone regardless of faith, and his life gives us examples of how to move through adversity toward healing in a simple mantra. His message is particularly useful for anyone moving through a traumatic life event or injury such as SCI, or facing any life challenges. Here we go.    In this episode:   Fr John Wykes is the Director of Communications for the Oblates of the Virgin Mary in Rome. He is also the director and co-producer of the film Nunc Coepi - the Life of Venerable Bruno Lanteri. You can learn more and view the documentary about Fr. Lanteri's life at https://www.omvusa.org/bruno-lanteri/   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Calm Meditation by MusicLFiles Link: https://filmmusic.io/song/7456-calm-meditation License: https://filmmusic.io/standard-license

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Webinar Conversion Kit where you will get access to: The High-Converting Webinar Framework BONUS #1: High-Converting Webinar Slide Template BONUS #2: Pitch and Follow Up Templates BONUS #3: High Converting Webinars Case Studies BONUS #4: Our Trello Webinar Checklist All of this for only £29.99 for a limited period of time. Click here to download. https://webinarconversionkit.com/ In this episode, I talk about How to create a winning launch campaign Connect with Simone Linkedin https://www.linkedin.com/in/simone-vincenzi/ Facebook https://www.facebook.com/simonegtex IG https://www.instagram.com/simonegtex/ Twitter https://twitter.com/simonegtex To become a GTeX Member, Apply here: https://gtex.events/call ----- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast ------ Also, make sure you subscribe to the podcast so you don't miss any other episode. If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox. --- Send in a voice message: https://anchor.fm/explode/message

  S3 Ep24: A Sacred Pause How Rest created Space to receive a Miraculous Healing   When you're caught in the spiral of constant activity – especially in the wake of a catastrophic injury, during the high-stakes weeks of rehabilitation – it can feel impossible to break the momentum in order to rest. But that might be exactly what you need most. In this week's story episode, follow Louise as her family and community step in to make it possible for her to step away from Archer's bedside and create enough space to receive a message that was waiting to find her at exactly this moment. You may find the inspiration you need to schedule yourself a break, or find whatever spaciousness you can right now to receive the blessings that are trying to reach you, as well. Here we go.   In this episode:   Diane Beliveau is an executive presentation skills instructor with Dale Carnegie Training. At the time of Archer's accident, she was also the President of the Catholic Business Network in Baltimore of which Louise was a member.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox. Audio Consulting provided by Mike Serman   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license

  S3 Trauma Healing Learning 23: Staying Calm in Bodily Injury Crisis with Rich Holzman Learnings from an EMT.   This episode is dedicated to all of the first responders: all of the dispatchers who receive 911 calls, all of the firefighters, EMTs and paramedics and other personnel who dedicate years of their life to training and then go on to be that cool head in a very fast-paced moment of crisis, some of which have life-or-death outcomes. We rely so much on all of these individuals, and also for the systems that work together to make the time between the emergency call and the response as quick as possible. In this episode, Rich Holzman draws on over 25 years of experience as a first responder, firefighter and asst Chief to give us an inside look at the procedures that go into emergency response. Here we go.   In this episode:   Rich Holzman, the retired Assistant Chief of the Montgomery County Fire Department in Maryland, with over 25 years of service in the field. Rich was also Archer's baseball coach in grade school and middle school.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox. Audio Consulting provided by Mike Serman   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Imagefilm 043 by Sascha Ende https://filmmusic.io/song/3231-imagefilm-043 License: https://filmmusic.io/standard-license

S3 Ep23: Lessons from Past Trauma Going Back to Go Forward Time is not linear. At least, not the felt sense of time. And when a crisis shocks the system, complex things can happen to the perception of time. Shock has the potential to bring us over the “window of tolerance” as described by Dan Siegel, and into the realm of trauma. When this happens, we need to later go back with resources and spaciousness to move through those experiences. In this episode, we take you on an experiential journey through embodied time in the wake of a trauma. You can expect the entertainment and nourishment of a powerful, true story, as well as some practical breathwork and somatic tools to gently move through your own difficult memories. Here we go.   In this episode:   Dr. Kris Radcliff, from Atlanticare ICU, who graciously and mindfully consulted with our family during the first hours following Archer's accident.   Davis Barsby, a lifelong family friend who was with Archer when Archer had his accident. That summer, Davis was working as both head lifeguard and assistant manager at the Cape May Beach Club.   Jessica Dibb, the Founder, Spiritual Director, and Principal Teacher of Inspiration Consciousness School, co-Director of the Global Professional Breathwork Alliance and Trustee for the Blink of an Eye 501(c)(3), was whom Louise called upon for intuition and breath-work insight about Archer's lung capacity. Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox. Audio Consulting provided by Mike Serman   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Heartfelt Tears by MusicLFiles Free download: https://filmmusic.io/song/8903-heartfelt-tears License: https://filmmusic.io/standard-license   Placid Ambient by MusicLFiles Link: https://filmmusic.io/song/6189-placid-ambient License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license

  S3 Trauma Healing Learning 22: Love Breath as Strong Medicine with Jessica Dibb   “There is one way of breathing that is shameful and constricted. Then, there's another way: a breath of love that takes you all the way to infinity.” Rumi   Spinal Cord Injuries can come with many full-body complications, one of which can be impacts on one's ability to breathe independent of a respirator. But the truth is, we all need to breathe for survival, growth, and breath is a source of healing. Breath can expand our lungs and also expand our awareness. Join us for a truly inspiring hour with Jessica Dibb, an integrative breathworker and prominent speaker and teacher on spiritual growth. Jessica's insights will be valuable to anyone navigating a healing process, whether in an ICU, rehab facility, or at home. Here we go!   Since 1982 Jessica Dibb has been the Founder, Spiritual Director, and Principal Teacher of Inspiration Consciousness School. She is s co-Director if the Global Professional Breathwork Alliance and is a Trustee for the Blink of an Eye 501(c)(3) Nonprofit. She has designed and facilitated unique workshops, classes, and on-going trainings grounded in an integrated model of psycho-spiritual healing and development to support self-actualization. Her teachings assist people in cultivating consciousness through all stages of life from conception onward.  She teaches nationally and internationally, including teaching Integrative Breathwork at the Psychotherapy Networker Conference for several years and being a principal presenter at the International Enneagram Conference for over a decade. Learn more at www.inspirationcommunity.org   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org, and make a contribution to the Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Calm Meditation by MusicLFiles Link: https://filmmusic.io/song/7456-calm-meditation License: https://filmmusic.io/standard-license

  S3 Ep22: The Doctor is not the only Authority Timing the Rehab Hospital Discharge for SCI patients   The lifelong effects of SCI highlight how fragile life is and how deeply interdependent we are. And, in the case of the person living with a SCI, getting basic needs met necessitates relying on others, and interdependence takes on a whole new dimension. The transition home from the hospital or rehab facility cannot be rushed.  SCI survival depends on having a suitable home and trained care team.  The hospital team may not realize what it takes for families to put this together and families may need to negotiate for more time.  Families can look inward to another authority guiding them through this life change and timing decisions– and that is getting in touch with the inner authority. This affects how you know when the time is right, how you know when you have the right care team, how you communicate your goals to medical practitioners, and also how you can access hope. Take a moment, drop into your inner-knowing and join us to learn what it meant for Louise and how that might inspire your own decision making and healing process. Here we go.   In this episode:   Price Campbell, one of Archer's dear high school friends from McDonogh School in Baltimore who was one of the friends to come visit Archer at Shepherd.  Hear about Price's visit when she was just 16 years old, her fears, and what sparked some much-needed ease and a moment of lightness and restoration everyone involved. Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Heartfelt Tears by MusicLFiles Free download: https://filmmusic.io/song/8903-heartfelt-tears License: https://filmmusic.io/standard-license   Placid Ambient by MusicLFiles Link: https://filmmusic.io/song/6189-placid-ambient License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license

  Season 3: Trauma Healing Learning 21: Design Tips for an SCI Accessible Home with Kathy Kirchner   A home is a place where we grow, where we rest, where we spend a significant amount of our time. In Maslow's hierarchy of needs, the most basic physiological necessities like shelter, rest, and water are all part of what a home provides – but also some of the more psychological needs like belonging and esteem. What happens when illness or disability change the way we fulfill those needs? What if our home no longer serves us in basic or complex ways? The process of changing a home in the wake of a catastrophic event like an SCI is highly layered, and requires team members versed in both home construction and therapeutic knowledge related to disability. Kathy Kirchner is someone who holds that knowledge, and in this episode we get some crucial advice from her on how to approach a home renovation for SCI or other disability, illness, or injury. Whether or not that is your current concern, join us to gain perspective on what it really means for a home to be accessible to all who live there.   Kathy Kirchner is the owner of Accessible Home Solutions, a consulting company that helps individuals and families through the process of reworking their homes to be more accessible. Kathy's clients include people transitioning from hospitals or care facilities and returning home with a new disability, couples who want to age-in-place and account for long-term health considerations, and adult children who want to ensure their parents live in a safe home environment. She also works with the Center for Innovative Care in Aging at Johns Hopkins School of Nursing, the D.C. Office on Aging's Safe at Home program, and Habitat for Humanity of Metro Maryland's CAPABLE (Community Aging in Place Advancing Better Living for Elders) program.   If you are seeking a designer who can help with an accessible home modification project, you can find a national list of individuals certified by the USC Leonard Davis School of Gerontology Home Modification Program at this link.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org, and make a contribution to the Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.  #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Calm Meditation by MusicLFiles Link: https://filmmusic.io/song/7456-calm-meditation License: https://filmmusic.io/standard-license

Season 3: Episode 21: Changes to our Home for SCI Recovery Grief and Small Steps Towards Acceptance   Sometimes you don't know all the things you're attached to until you're asked to let them go. In this episode, we explore the anatomy of a home, and the way it holds stories just like the body holds experiences.  When Louise and her family are asked to make permanent decisions about beloved spaces to make them more accessible for Archer, the changes that are needed must happen at the level of the heart and the psyche. Come with us and absorb insights to serve you in times of sudden change and subsequent integration. We will also unpack more learnings about SCI rehabilitation, including the process of weaning from a ventilator and being an effective medical advocate for your loved ones. Here we go.   In this episode:   Jackson Morrill, a close friend and teammate of Archer's at McDonagh. He closely followed the Family & Friend Updates and was there when the Senft family needed him.   Ken Rice, a friend of the Senft family who works in real estate. He learned of their need for a storage space to make the necessary home renovations for Archer, and helped out in a surprising way.   Pete Senft, Louise's son, discusses some of his early forays into engineering when he and others built a skate ramp in the Senft's garage, which became an important gathering place for many before needing to be renovated for Archer's return home and reinvented again.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the Spinal Cord Injury experience for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the Golden Hours of SCI injury, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of essential SCI information and trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To find out more, visit www.blinkofaneye.org and donate to their Launch Campaign at www.givebutter.com/blinkofaneye   To find out more about Louise and this podcast, visit the websites www.blinkofaneyepodcast.com and www.BeingRelational.com.     To find out more about learning relational mediation skills for navigating hospital and medical conflict and trauma, visit the website www.BaltimoreMediation.com.     Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod. Make sure to subscribe wherever you get your podcasts. You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To find out more about Archer and to see some of Archer's artwork, check out www.slimeyard.com.    #hopeforeverything   #obtaineverything  #lovehealstrauma  #beginagain   Music in this episode is: Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license   Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Heartfelt Tears by MusicLFiles Free download: https://filmmusic.io/song/8903-heartfelt-tears License: https://filmmusic.io/standard-license   Placid Ambient by MusicLFiles Link: https://filmmusic.io/song/6189-placid-ambient License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license  

Season 3: Episode 20: School in an SCI Rehab Facility   We are all life-long learners, and the lessons of neuroplasticity simply prove that learning is growth and healing on a molecular level. So why not prioritize that in a rehab setting? Tune in and learn about our own experience gathering a team of local educators to build back some semblance of normalcy and purpose during the Spinal Cord Injury recovery process by creating our own personalized school at the Shepherd Center. You will learn about some of the hurdles many families face as they independently nurture the individual needs of their loved ones within a large institutional setting. And you will also find many surprising ways in which the sparks of inspiration and learning get passed between generations.   This episode features an interview with:   Heather Robinson, a 6th Grade Teacher at Cape May Regional Elementary School, in the town where Archer had his injury. Heather shared Archer's story with her students and together they created a beautiful class project that brought hope and inspiration to us in a difficult time.   Blink of an Eye is created by Louise Phipps Senft and co-produced by Louise Phipps Senft and Zera Bloom. Theme music is by Victoria Vox.   Blink of an Eye Podcast is sponsored by the Blink of an Eye Non Profit: a non-profit created as a national resource to help change the way we respond to Spinal Cord Injury to include trauma healing approaches for families and medical teams across the U.S. Blink of an Eye provides a national team of SCI specialized doctors for expert opinions in the first hours of crisis, a Multidisciplinary Family Support & Navigation Team for SCI families lead by SCI families for the first 30 days of crisis, and a National Resource Library of trauma informed responses for the first hours and days after injury specialized for families, friends and SCI medical staff. Blink of an Eye also offers a Registry of Medically Unexpected SCI Recoveries. To donate and find out more, visit www.blinkofaneye.org. Give to our Launch Campaign to raise $100,000 by January 31 at www.givebutter.com/blinkofaneye   To find out more about Archer, Louise, and this podcast, visit the websites blinkofaneyepodcast.com, BaltimoreMediation.com and BeingRelational.com. Follow us on Instagram and Facebook @blinkofaneyepodcast. Our Twitter is @blinkofaneyepod.    Make sure to subscribe wherever you get your podcasts.   You can become a member of our Patreon community and see extra Blink of an Eye content and bonus episodes at: www.patreon.com/blinkofaneyepod.    To see some of Archer's artwork, check out www.slimeyard.com.    #hopeforeverything   #obtaineverything #lovehealstrauma Our theme music is by Victoria Vox.    Music in this episode is: Ethereal Meditative Piano by MusicLFiles Link: https://filmmusic.io/song/6292-ethereal-meditative-piano License: https://filmmusic.io/standard-license   Heartfelt Tears by MusicLFiles Free download: https://filmmusic.io/song/8903-heartfelt-tears License: https://filmmusic.io/standard-license   Placid Ambient by MusicLFiles Link: https://filmmusic.io/song/6189-placid-ambient License: https://filmmusic.io/standard-license   Horizon Flare by Alexander Nakarada Link: https://filmmusic.io/song/4837-horizon-flare License: https://filmmusic.io/standard-license   Emotional Piano Improvisation by Alexander Nakarada Link: https://filmmusic.io/song/6199-emotional-piano-improvisation License: https://filmmusic.io/standard-license   Relaxing Meditation by Liron Link: https://filmmusic.io/song/7891-relaxing-meditation License: https://filmmusic.io/standard-license   Dream Guitar by Frank Schroeter https://filmmusic.io/song/7759-dream-guitar License: https://filmmusic.io/standard-license Angel Share by Kevin MacLeod Link: https://filmmusic.io/song/3367-angel-share License: https://filmmusic.io/standard-license   Soft Interlude by Alexander Nakarada Link: https://filmmusic.io/song/7766-soft-interlude License: https://filmmusic.io/standard-license

Former President Trump is widely expected to announce another run for the White House next week. But some Republicans are openly criticizing him after the GOP's performance in the midterms. Plus, President Biden has also signaled he intends to run but has left the door open that, perhaps, he may not. The panel discusses the questions swirling within both parties about the future.

In this episode Host Dawn Fleming announces the Birth of the New Life in Paradise on a Shoestring Podcast!  She was inspired to relaunch and rebrand the show attending a Podcasting conference in Southern California. Even with all that the podcast has accomplished, Dawn realized the show could be even better - and MORE FUN!The new name is the Life in Paradise on a Shoestring Podcast - with really fun Artwork. You can find out more about all of the exciting change at our new website: https://lifeinparadisepodcast.comThe new name/brand is FUN, Inspirational, and the image invokes multiple senses. And honestly - Who doesn't want Life in Paradise on a Shoestring?? Dawn also announced a new  Podcast Fan Reward Program with amazing prizes and rewards. It's not a “Launch” Campaign, but an ongoing program that's a vehicle to reward our Podcast Fans and serve our listeners better.The show is all about creating a Life You Never NEED a Vacation From. (It's ok if you still WANT to take Vacations) The purpose of the show is to give you insights and wisdom to create your “somebody pinch me” reality.  It's about Inspiration, so we'll share experiences, strategies and practical steps you can take to live your dream life in paradise. To kick off the launch of the new show, we're publishing FOUR brand new Episodes Featuring Subject Matter Experts who are each providing our listeners with a Free Gift. These Expert Interview Topics are:The True Secret to Creating Your Dream Life in Paradise Doing Work You Love in a Community that Loves YouHow to Find Your Voice and Tribe by PodcastingAuthoring a Book to share your passion and wisdom with the world.We know you'll be blown away by these expert interviews and inspired to take action. Starting in January 2023,  we have some super fun monthly segments and even more expert interviews!Once a month Tom Clifford will Host or Co-host: Cocktails and Taking Command with Captain Tom.  Leaders are Readers so once a month we'll focus on an impactful new or old book. When possible, we'll interview the author to go deeper.Monthly Free Coaching Sessions: One of our new podcast fan rewards is to get help from Dawn  or Tom with a specific problem. Maybe it's finding a way to earn in paradise, or you're stuck and need a different perspective to move forward or like Dawn and Tom,  you dreamed a dream, it came true but now you're ready to dream a new dream. We now have an easy way to ask questions and get them answered on the show with our Ask Dawn page.  We can't wait to hear from you!Support the show

Chris Widener is the President of Hamilton County Conservatives. Hamilton County Conservatives Launch Campaign Demanding Drag Show Age Limits, Prepares to Call on Tennessee Legislature

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Webinar Conversion Kit where you will get access to: The High-Converting Webinar Framework BONUS #1: High-Converting Webinar Slide Template BONUS #2: Pitch and Follow Up Templates BONUS #3: High Converting Webinars Case Studies BONUS #4: Our Trello Webinar Checklist All of this for only £29.99 for a limited period of time. Click here to download. https://webinarconversionkit.com/ In this episode, I talk about How to plan a winning launch campaign. Connect with Simone Linkedin https://www.linkedin.com/in/simone-vincenzi/ Facebook https://www.facebook.com/simonegtex IG https://www.instagram.com/simonegtex/ Twitter https://twitter.com/simonegtex To become a GTeX Member, Apply here: https://gtex.events/call ----- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast ------ Also, make sure you subscribe to the podcast so you don't miss any other episode. If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox. --- Send in a voice message: https://anchor.fm/explode/message

This week, our editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world.Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion creativity – at a time when the enemies of creativity are growing stronger.We also talk about what we learned from working together on a three-part editorial series about profit v purpose, the talent pipeline and the dominance of technology that launched “Campaign for creativity”.Also see:A global message from Campaign: We are for creativity Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

A chance to support our local Sanford Children's hospital. When you get to the register at you Walmart or Sam's Club, you can round up or just choose a dollar amount that can easily be donated and benefits the children in our area! Plus, we had a surprise visit this week from a founder of the Children's Miracle Network! Hear from Hillery Mork and Katie Frederickson with Sanford Health! See omnystudio.com/listener for privacy information.

Flash flooding is being forecast for parts of Queensland as a major weather event kicks into gear; Scott Morrison will officially launch his campaign from Brisbane this weekend, as Anthony Albanese ramps up his blitz on Melbourne; Prince Harry has turned his hand to acting, starring in a New Zealand comedy skit to promote his non-profit eco-travel project. Presented by Jodie Spears. More news across the day on 7NEWS.com.au and 7Plus. See acast.com/privacy for privacy and opt-out information.

Flash flooding is being forecast for parts of Queensland as a major weather event kicks into gear; Scott Morrison will officially launch his campaign from Brisbane this weekend, as Anthony Albanese ramps up his blitz on Melbourne; Prince Harry has turned his hand to acting, starring in a New Zealand comedy skit to promote his non-profit eco-travel project. Presented by Jodie Spears. More news across the day on 7NEWS.com.au and 7Plus. Hosted on Acast. See acast.com/privacy for more information.

Elon Musk, the CEO of Tesla, is calling for more information on who is financing a collective of 26 groups trying to cancel Twitter's advertisers and bring censorship back to the platform under the narrative of stopping disinformation. This brought attention to key organizations behind the groups, including George Soros's Open Society Foundation, NGOs founded by former Clinton and Obama administration staffers, and others. And in other news, after a Supreme Court opinion was leaked to Politico on plans to end Roe v. Wade, a wave of protests and violence erupted. This includes threats made against Supreme Court justices, the online publishing of their home addresses, and acts of violence. Amidst this, the Department of Justice is saying it will not investigate who leaked the document—a move that has been criticized by justices as being politically motivated. The full campaign is bringing attention to the hypocrisy within a justice system that is framing similar acts as extremism on one side of the political aisle, and permissible on the other. In this live Q&A with Crossroads host Joshua Philipp we'll discuss these stories and others, and answer questions from the audience. ⭕️ Stay up-to-date with Josh with the Crossroads NEWSLETTER

Charities have come together to campaign for improvements to Audio Description, Subtitles and Captioning for programmes that are viewed via Video On Demand services. The provision is patchy and despite current laws, things seem to have stalled. This leaves many people unable to enjoy their shows and films in the same way that others do and with streaming being part of our conversation culture now, many cannot join in the discussion about the latest shows and plot lines. RNIB Connect Radio's Allan Russell spoke to Sonali Rai, from RNIB, and AD user Reece Finnegan, to learn more about the Campaign and the petition. If you'd like to learn more about the campaign and sign the petition, go to RNIB campaigns | Sign our petition asking the Government to make more Video on Demand accessible (e-activist.com) You can also call the Helpline on 0303 123 9999 or ask Alexa to call RNIB Helpline. #RNIBConnect Image: AD))) Audio Description logo

“Free valuable offer first, sell later.”  - Liz BoerHow can creating online courses benefit your online business? For one, it is an asset you can receive unlimited earnings from, 24/7. In this episode, I'll discuss some practical tips to apply when launching your digital course and the ways to effectively generate leads. The key is not to be too pushy and to offer value first before anything else. Don't forget to check out the helpful links and tools mentioned in the episode! [00:01 - 03:40] The Multiplying Benefits of Digital Courses for Your Business[03:41 - 15:25] Tips and Tricks for Better Leads Generation[15:26 - 22:35] Underused but Effective Strategies to Employ[22:36 - 27:31] Wrapping Up!  Key Quote“Contrary to what you might believe, you don't have to wait years for the perfect evergreen transition. To start making six figures from your digital course, you don't have to spend hours and hours desperately trying to get people to sign up either. You can use streamlined and efficient strategies that won't have you staring at your laptop all night long, or feeling overwhelmed or wondering if anyone will buy from you.” - Liz Boer  Let's get connected!  You can find me on Instagram and Facebook. Visit my website https://lizboer.com  Join the Marketing to Millions FB Group  LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

About Jesse Krieger:Jesse Krieger is a serial entrepreneur, publisher for the passionate and founder of Lifestyle Entrepreneurs Press. He believes it's possible to change the world with your words! Jesse Krieger sits squarely at the intersection of publishing and promotion – having signed two publishing deals on two different continents and navigated the world of becoming a best-selling author twice. It has been his honor to publish 100+ books during his 6-year tenure as founder & publisher of Lifestyle Entrepreneurs Press - The Publisher for The Passionate.In addition to being featured on over 50 media outlets for his best-selling book Lifestyle Entrepreneur, Jesse has been an entrepreneur his entire adult life and holds degrees from University of California, Berkeley, as well as National Taiwan University and Beijing Normal University.We discussed about:> Jesse's story of publishing his own books and then starting his own his entrepreneur journey of becoming founder & publisher of Lifestyle Entrepreneurs Press> Core values that drives his business and life decisions> How to Make $10,000+ Before Your Book Hits Shelves with a Pre-Launch Campaign> How Books Get Published: Traditional vs. Hybrid Publishing> Success story of some of Jesse clients Connect with Jesse at  LE Press: www.LifestyleEntrepreneursPress.comPublishizer: www.Publishizer.comFB: https://www.facebook.com/LifestyleEntrepreneursPress/IG: https://www.instagram.com/lifestyleentrepreneurspress/LinkedIn: https://www.linkedin.com/in/lifestyleentrepreneur/

(Feb 28, 2022) It's been 20 years since a Republican won a statewide office in New York. The GOP launches a campaign to change that with its political convention this week. Karen Dewitt has a preview. Also: Adirondack residents reflect on the war in Ukraine, and the school mask mandate ends on Wednesday.

The campaign calls on Prime Minister Scott Morrison and Opposition Leader Anthony Albanese to "restore Australia's reputation as a compassionate country" to release asylum seekers in detention.

Think a product launch is costly and difficult? 10XPRO's John Lint walks you through a launch campaign you can set up in a matter of clicks.

Think a product launch is costly and difficult? 10XPRO's John Lint walks you through a launch campaign you can set up in a matter of clicks.

Airports and airlines are rallying together for a campaign calling on passengers to be better behaved while they are travelling. See omnystudio.com/listener for privacy information.

“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.”  -Elizabeth Greene The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr's Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertising on Amazon. They also discuss important things you need to know about keywords, driving traffic, infographics, getting more positive reviews and increasing seller ratings, building out launch campaigns and Amazon operations, deciding on good pricing points, managing crises, and building your team. Running ad campaigns does not mean you'll automatically get more sales. It will take time, but you will have a joyful reap if you do not give up. Consistency is key. And while you're doing that, tune in and discover how you can claim your spot on Amazon's page one. Connect with Nick:  Website: https://www.argometrix.com/Facebook: https://www.facebook.com/argometrix Twitter: https://twitter.com/argometrix LinkedIn: https://www.linkedin.com/in/nickuresin/YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA Episode Highlights: 01:10 A Needed Service04:46 The Struggle with Keyword Attachment07:23 Building Launch Campaign: Auto Campaign vs Manual Campaign12:02 Mistakes to Avoid19:36 Sales and Reviews 28:22 FBM vs FBA and PPC Campaigns33:35 Crisis Management 38:19 Building Your Team for Amazon Operations 42:38 Consistency Builds Credibility

In Today's Episode: Skyrora Sign historic Launch agreement with Shetland Launch Facility – Saxavord Spaceport; B2Space continue their successful testing programme, flying into the stratosphere; and OneWeb, reach another major milestone in their Launch Campaign. This roundup is sponsored by OneWeb To find out more about OneWeb's incredible work, journey and products, head over to OneWeb.net. Now's a great time to check you are subscribed to the channel, and please do like this roundup too. You can find out more about us on our website: Giant-Leap.Space or our Patreon page, accessible via patreon.com/GiantLeap. #JoboftheWeek Link

Welcome to the no panic zone—I'm Steve Gruber—God Bless America this is the Steve Gruber Show—the fastest growing talk conversation in the nation—and you are part of it—   Here are three big things you need to know right now—   Three— More big thunderstorms rolled through and pounded southern Michigan on Tuesday—I think I have had about enough—with hail and damaging winds anyway—   Two— The President of Albion College sure has gotten the goat of many on campus—including both students—faculty and staff—but will it be enough to turn him away—nah—   One— James Craig tries to launch campaign but is abruptly stopped by protestors.  

Travelers from UAE, Bahrain, Oman and Kuwait can enter Austria without the need to self-isolate if they are fully vaccinated #wego #marketplace #AustrianNationalTouristOffice #DiscoverAustria #summer #MamounHmedan #RobertGroblacher #hozpitality https://www.hozpitality.com/Wego2021/read-article/5610_wego-and-the-austrian-national-tourist-office-launch-campaign-to-invite-tourists.html

Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill with special guests Joey, Joe, and Sean recaps quasi-celebrity guests, discuss Google's advertising revenue, Dr. Diabolical's Cliffhanger, today's International Day of Friendship, and more... These are the following topics we hit in today's episode:Welcome To Mark Zuckerberg's “Metaverse” – Next Facebook Chapter Is An “Embodied Internet You Are Inside Of”“We Come In Piece” - Popeyes calls truce to chicken sandwich wars with nugget launch campaignKanye is seriously finishing ‘DONDA' at the Mercedes-Benz StadiumPizza Hut Launches Bold Streetwear CollectionIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |[ Weekly Marketing and Advertising News: Facebook's next chapter: Metaverse; Popeyes We Come In Piece campaign; Kanye finishing “DONDA” at the Mercedes-Benz Stadium; Pizza Hut Bold Streetwear Collection ]

Welcome to the Marketing To Millions Podcast, I'm your host, Liz Boer! In today's episode, we're talking all about how to get into your course or product launch rhythm. There's no worse feeling than pouring a huge amount of time, money, and effort into a launch only to have it not perform well. I'll be talking all about pre-launch campaign mistakes and what you should do to nail your course and product launches every time.   In this episode we cover  [00:01 - 02:19] An Introduction to Pre-Launch Campaigns and Why They are Crucial  [02:20 - 04:47] Common Pre-Launch Mistakes [04:48 - 08:47] How To Create a Successful Pre-Launch Campaign[08:48 - 11:25] How To Grow A High-Quality Email Leads List as Big as Possible[11:26 - 14:58 ] Your Task List to Deploy a Pre-Launch CampaignKey Quotes“When everything aligns; your messaging, your content plan, your launch strategy, and your sales results, it feels really good to launch your course or product. When you are in rhythm, you can enjoy the process instead of fearing a launch or going into it with sweaty palms, hoping and praying you hit your sales goals.” -  Liz Boer “If you are looking to scale, this is why it is so important to know your numbers. Because it can become a predictable sales machine and you can move over to passive income so much faster.” -  Liz Boer  Resources Mentioned Download my optimized sales page scorecardConvertKit Let's get connected!  You can find me on Instagram and Facebook. Visit my website https://lizboer.com  Join the Marketing to Millions FB Group  LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Growth Hack a Crowdfunding Product LaunchOver the last 15 years, I have developed and manufactured 100s of products with brilliant entrepreneurs, high-growth startups, and Fortune 500 companies.I saw what worked. I saw patterns of what people did.I realized, as a manufacturer, my business could only succeed if my customers win. If you want to make products, someone must sell them.I started Red Blue Collective to offer entrepreneurs my experience and network. After speaking with hundreds of people from dabblers to scaling business owners, I learned the obstacles confusing decisions and slowing growth. People needed more than pieces. Tactics are fine but putting action into context needed a new approach.I did something a little different to demonstrate my unique Framework.Start to Kickstarter: Launch in 20 DaysAfter presentations, audiences bombarded me with excuses.“I don't have the spare time to pursue my idea.”“I don't have the money to develop a prototype.”“I don't have access to manufacturers to build my product.”Excuses are a sweet poison. Excuses make you feel justified while they kill your drive, dream, and potential.To prove my small community wrong, I created a series of workshops to show every step, decision, and outcome as a friend and I found a need, developed a product, and launched a crowdfunding campaign.We used makerspace equipment to prototype.I bartered for the campaign video.I used money raised from the workshop tickets to fund ads.Everything was done after 5PM and on weekends within a few weeks.We made a $200 fidget spinner about 6 months before the wild craze.The Alpha Spinner campaign did $30,017.00 on Kickstarter and another 12k+ in pre-sales after the successful campaign closed. Pretty good for setting a 3 week launch date.People said fidget spinners would never be popular and the business was not scalable.They were wrong on both.Collaborations Unlock the Next LevelI focus on simple strategies that will last forever and work across any industry or niche.Partnerships are a core principle, but do they work to grow a novelty product business?We created the world's most expensive fidget spinner ($700+).We didn't raise capital to hammer our target audience with ads or another basic marketing strategy.We spent zero dollars on ads to sell the product.We sold out in about a week and a half resulting in a 6-figure launch.The sales were pre-orders. We only made a prototype and posted images along the way on social media. We didn't even use a crowdfunding platform.How? How did that happen?The simple answer is collaborating with launch partners.How did have I been able to replicate that process with clients again and again over the past 4 years?You have to follow The Ultimate Launch Campaign.I am walking through every step, decision, strategy, tool, outcome, etc. so you can do it as well.Join The End Hype Movement.

The Western Canadian grain trade, with the support of the Prairie provinces, is launching a campaign to push for changes to “outdated and problematic” federal rules around the oversight of Canada’s ports, mainly driven by cost increases at the Port of Vancouver over the last few years. The Western Grain Elevator Association (WGEA) says its... Read More

Hey Warriors!I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session. Welcome to The Marketing War Room. The Battle: Your launch failed - now what?First, remove the word “fail” from your vocabularyYou did nothing more than collect data to optimize your next launch Story: “STORY TIME!”First started travel brandTried to do a course on traveling soloPeople wanted to know how to become an InfluencerSo I pivoted and created something that solved a problem AND made plenty of sales (and still does!)The Combat Tactic: Develop a Launch Recap Report Summarize your dataConversionsEngagement on social mediaGather testimonials from clientsGain feedback from your Team Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

If we worked in a start-up, we'd probably have this scheduled in the diary as a “post-mortem” - but we don't, so we haven't. Rachel recently did a big ol' launch for her Pinterest group training Ignite, and we thought it might be useful to chat through what she did during the launch process, how the launch itself went and what she learnt from it. If you're planning a launch in the future, or you've seen them happen and wonder about the nitty gritty - or even if you're just wanting to be a bit more present online - we hope you love this ep! *In this episode, we also attempted to use the word ‘sprint marketing' in the right context, so if anyone knows what either of those things actually mean, please do let us know…

Cormac and Saoirse chat to Andrew Murray from Dublin agency TBWA/Dublin about their campaign to get the world leaders of emojis to add a more positive looking face mask emoji. See acast.com/privacy for privacy and opt-out information.

"How to market your business" "marketing strategy" "product launch"   You walk into a group of people (your dream market)... what do you say and do to get their attention?   STOP!   Before you read any further, I wanna drop a truth nuke… Reading this article could either be the best thing you do all day… or a MASSIVE distraction.   ARE YOU READY FOR A PRODUCT LAUNCH?   So before you continue, I want you to answer these quick questions, (and here they are):   Have you studied Market Selection?   Do you have a Product?   Once you have a product, these are some of the Acts of Marketing that you can use to create a ton of noise when you launch.   I've been at this game for six years now,  and hindsight’s 20/20... so looking back, if I give one piece of advice, it would be:   Stop obsessing over:   Funnel types - until you have a product   Offer Creation Methods - until you’ve chosen a market   Your Dream 100 List - until you know who your dream customer is   What to build - until you know who to sell.   Last episode, I talked to you guys about how to select a market, and it's super powerful - I believe it’s where EVERYONE should start when they're trying to decide what to sell…   The big issue that I ran into in college was I was that I knew a lot of strategy... but I didn't have a product…   AND THAT’S WHY I WAS BROKE!    So if you're studying Acts of Marketing without a product…    Stop getting distracted with campaign styles of marketing. If you don't have a product yet, don't worry about this crap.   This is powerful stuff, but you don't have to know EVERYTHING at once.   CASH FLOW IS KING …    First of all, you need to learn:   Market Selection/ Market Design, i.e., How to choose your market…   Start selling before you create the product (which is totally possible).   I made six figures before my product was even done - which is super powerful. Events are the same way. The next OfferMind event hasn't happened yet, but we've already cash flowed a lot on that thing.   You can study market selection without a product, but studying acts of marketing is a distraction.   INSTEAD...   Study product creation.   Study The Seed Launch from Jeff Walker.   It's a great way to get a product out there that you don't even have built yet to get paid for…   There’s no bait and switch, your customer knows that the product isn’t created yet.   What I'm trying to help you understand is…   Acts of Marketing are very different from Market Selection   I believe acts of marketing are the second thing that you need to study. Too many people get distracted by the acts of marketing...   ...and I'm teaching Acts of Marketing today.   I’m gonna teach you how to get your product out there.   So if you don’t have a product yet,  I’d figure out how to choose your market first.   MY NEXT MARKETING STRATEGY?   The BIG QUESTION that I’m trying to answer at the moment is:   How do I sell more OfferMind tickets?   … that’s the thing that I'm trying to figure out right now, and I'm not quite sure on the answer yet; I've got a few places I can take it…   So in this instance, I'm NOT talking about Market Selection, I'm talking about Acts of Marketing… and I’m specifically talking about Launch Campaigns.   There are launch campaigns, and there are evergreen campaigns.   A launch campaign leads to a single day/ event/ time, where all the pressure is released in ONE go.   A launch campaign introduces a product to the market in much the same way Hollywood does with a movie.   (I’ll cover evergreen campaigns in another blog)   But for now, let’s take the Avengers: Endgame…   There was a lot of pressure and a lot of build up.   There were even whole movies ahead of time setting it up.   On the radio, I heard that Endgame is the fastest movie ever to gross $1 billion, or at least they're on track to be. That's nuts!   That’s the fruits of a launch campaign...   Most of the time, people don't design a launch campaign - which is why they don't ever have this BIG injection of cash.   That's why I did the OfferMind MasterClass two weeks ago, (I needed a week to recover  - it was full-on)...   The MasterClass was what we call a Seven-Day Launch and you can read about what we did here.   The seven-day launch is designed for a MASSIVE injection of cash…   And *SPOILER ALERT* -  that’s  what happened. We had a six-figure weekend. BOOM! A huge amount of cash came in…   HOW TO MARKET YOUR BUSINESS...   So we’ve just had a BIG injection of cash… Now, let me ask you a question:   Q: What would be the wrong way to use that money?   A: The mistake would be for me to take that cash as profit…   *I DON'T TAKE PROFIT*   That cash is held in reserve to   Fuel the OfferMind Event.   Fuel Evergreen Campaigns.   Events are expensive, the way I like to do ‘em .   Last year's OfferMind cost me $80 grand - this one's gonna cost waaay more.   Anyway, back to launches…   If someone says to me, "but I don't have money for ads." My reply is, “Cool, don't do ads.”   Ads are an evergreen campaign type strategy.   *This applies to any kind of ad*   Ads, in general, come under the evergreen category.   So, instead,  what you have to do is create a Launch Campaign.   The book Launch by Jeff Walker teaches you about Launch Campaigns, (the name kinda says it all ;-))   The benefit of a Launch Campaign is that you learn how to get a lot of cash.   The con is that it teaches you nothing about how to actually build the rest of the business or an evergreen campaign.   I've already done the seven day launch (and it was very successful. Almost all of the OfferMind VIP places have already gone)... so now I trying to decide what to do next to sell MORE tickets…   WHAT SHOULD I DO?   I documented my journey from leaving ClickFunnels to my first million - that happened fairly relatively quickly…   So now what I'm doing is documenting my journey to the creation and the development of OfferMind.   You're not going to learn the content, but I'm going to teach you how I'm designing the actual event and getting people to it -  which is one of the most stressful things about launching events. Here are my options of what to do next:   Turn on ads for OfferMind   Do OfferSummit   Launch capitalismswag.com   Redo the OFA sign up page   Launch a new freecftrial.com bonus   The One Funnel Away Stories Podcast   Plan a My Content Machine Event   A Secret Project with ClickFunnels   (If you want to watch me go through all this with a whiteboard you can watch on YouTube)   Let’s break this down…   OFFERSUMMIT?   The asset of the internet is your list, so I need to develop a bigger list to pitch OfferMind to.   If you're on my list, and you're NOT coming to OfferMind, it's confusing to me. I'm not throwing rocks at anybody,  but…   *YOU SHOULD COME TO OFFERMIND*   But understand, that there are some people who didn't buy OfferMind and they're like, "No, I'm never going buy, I'm only going to take your free stuff, Steven."   ...and there are people like that.   So I can either work my freakin’ hardest to try to expand my messaging, to try and convert that person…   *Bleurgh… I HATE that*   ...Or I could just expand my list.   That sounds way better to me. So I could do an Offer Summit, get a huge list, and then promote it to that list.   I wanna interview freakin' Bill Glazer.   I really want to interview massive guys,  All the yesteryears' gurus  - I want them.   I'd love to get them to write a chapter. Who did that? Russell Brunson, in the 30-Days Book. I want to do that.   That's going to take some time to coordinate!   CAPITALISM SWAG?   I’m gonna build Capitalismswag.com for the purpose of promoting OfferMind.   One of the reasons I haven't done Capitalism Swag yet is because I was like, “What does it lead to?”   I could just sell shirts, but what does it lead to from a marketing standpoint?   So I needed something built in the middle before that.   So Capitalism Swag is another launch campaign that’ll lead to OfferMind. I'm NOT gonna have the shirts available forever.   It takes time to print and ship the T-shirts.   The only I’ve seen swag be successful is it’s  treated like a launch rather than an evergreen activity.   I'm not in the shirt business, so  each time I release a shirt, they’re only going to be available for three days.   But there'll also be an evergreen aspect to it because I thought it'd be cool to be an exclusive shirt of the month - that I'm never going to print again.   The Capitalist Pig Shirt, I’ll probably leave that up forever because it's freakin' awesome - it ruffles a lot of feathers, and I love that.   It pisses off liberals, which just makes my heart sing and I sleep better at night.     So it's kind of both types of launches, but really, I'm going to use it to promote OfferMind.   OFA SIGN UP PAGE   I want to go redo the OFA sign up page in its entirety. I want it to be awesome. Does it need to be awesome in order to sell? No!   That thing's already made $110,000 just in hundred dollar sign-ups. That's insane!   That single ofasignup.com, ‘not very design-esque, built it in a hotel room before I got on a 2CCX cruise ship’ page…   … that's the power of a bridge page. The power of creating an offer on top of somebody else's. It's crazy.   I also want to redo the network marketing one that Russell just launched. That would be cool. I would love to create my own offer around it.   I think I know what it's going to be. Super sexy… “When you buy through my link, you get all these sick bonuses!”   So the actual marketing network bridge page, that'd be a cool one to go launch.   FREE CF TRIAL?   I'm also thinking about launching freecftrial.com with a cool bonus offer…   How cool would it be if you get a trial of ClickFunnels through me and it came with a freakin' sick offer.   A specific training on how I use Actionetics MD.   There's not a lot of training out there on it.   What if I was the guy that did that, but you got it as a bonus by getting ClickFunnels through me? That's awesome.   OFA STORIES PODCAST   Oh, you know what would be a fun one from an evergreen standpoint that’d be incredibly powerful?   It's funny because some people out there have gone out and they're using the phrase ‘One Funnel Away Challenge’. It's a freakin' trademark of ClickFunnels.   They’re gonna have a huge issue with that.   I have written permission, as their coach, to launch a One Funnel Away Stories Podcast.   I'm gonna interview tons of people who were just one funnel away:   Ordinary people   Famous people   People who were living in the gutter   ... all their stories and what they did to have success with ClickFunnels.   That'd be really, really awesome. To pull the OFA podcast off is gonna take a lot of spin up.   We republish my content machine to 22 places - so we have to set all that up!   MY CONTENT MACHINE LIVE EVENT   Another strategy that I'm thinking about using is to have a small one-day event where I teach you my content machine at OfferMind depth.   I didn't start it that way….   There are two phases to content production:   The crawl phase   The sprint your face off phase   It’d be fun to have content machine hardcore MasterMind that's like 12 hours long where I deep dive... mixed with Q&A's/workshop throughout.   If I were to record that and sell it afterward, but give away a ticket…   I could build an entire campaign around it...   I thought it'd be cool to create some sick, awesome bonuses. Really valuable stuff that I see that everyone needs that no one really makes.   Why don't I just go make that stuff, but then give it away as a bonus?   Like, “Hey, Yeah, that's just like a taste of what OfferMind is. Why don't you come get an OfferMind ticket? Here's a little discount as a thank you.”   ADS?   Ads aren't a campaign. They’re part of a campaign, but they’re NOT a campaign.   As a marketing society, we're losing the term ‘campaign.’   The 7-Day Launch brought in the money for the OfferMind ads -  so we can turn those on now. I just need to do a few meetings with my ads team.   I'm just trying to figure out the order of what to launch?   May was an insane month for me.   I spoke at an event literally every week the entire month of May, and one of was my own event OfferLab.   I wrote about OfferLab a few weeks ago - I'm NOT  just pitching you. I'm telling you how I crafted an event like OfferLab - so it's pretty cool.   ACTS OF MARKETING   I’ve been through market selection and now, this is Acts of Marketing.   I could go create a webinar just for OfferMind - that's an act of marketing.   It would start as a launch campaign, but I could turn it evergreen if I wanted to.   I have friends who sell out their entire events with just webinars… If you’re thinking, “But it's not an info product,Steve?” Yeah, I know. That's why we say you can use webinars to sell ANYTHING.   It's less about the  kind of product, than it is, what kind of campaign you’re trying to create in order to launch your product.   MY NEXT PRODUCT LAUNCH?   So what should I launch next in order to answer the BIG QUESTION:   How do I sell more OfferMInd Tickets?   I think the sickest I could create right now, (which would take some coordination) would be OfferSummit.   My Funnel Team would need to create the pages and all the stuff.   So my thought is to get my team started on that... because that actually needs to happen quite soon…   I want a lot done before I approach big people that I want to speak on it - so they can see it's not a joke.   It'll be a massive list building thing. That's a lot to do, but I think we can do it.   OfferMind's in September, so in order for me to promote, I need to do the summit in July.   My brain works like a Gantt chart sometimes. (If you don’t know what that is, go look up.)   There are a few assets my team needs to finish building the platforms for the OFA podcast just so that they're in flow and motion - which means capitalism swag will probably come before that.   MY FOCUS?   Someone is said to me, "Steve, why don't you just focus?" I am, dang it. What are you talking about’ just focus?’   I’m gonna:   Build an offer   Grow up my list   Pitch a bunch of people on OfferMind   That’s how you skip the freakin' j-curve.   This is where my area of genius is, (I feel weird saying that)... My contribution to the marketing community is Market selection/ Design mixed with Offer Creation.   I don't even know how to create offers without all the stuff that I'm teaching right now.   Unless you're already actively in business and selling, it's very frivolous in my opinion, to waste your time studying Acts of Marketing - you gotta start at market selection.   Little more homework up front, far more security on the launch.   Waaay easier to win.   No one ever talked to me about that, and after a while, I realized that I was stuck on tactics, not strategy.   When I understand some of the strategy pieces behind it...   This is far more malleable than I think people realize.   YOUR COMPANY'S SOUL   There's a book I have… the first half of it was really good. The second half started talking about the business has a soul and respect the soul of the business.   And what is the soul of the company telling you?   I was like, “This is garbage.”    A business is a system that generates a lead and fulfills on it.   That's all a business is. It's NOT fluffy junk. It's something that's designable. It's NOT all art.   I definitely have some of my art and my flair on top of it. I believe some of it's my personality, (which is a little bit forward).   However…   A lot of business is designable, that's the science of it.   Just understand that as you're doing this... So to the person who keeps asking me, “How do you give all this away on your podcast and still have things to sell?”   First of all, this has nothing to do with how things are sold. I used to have that same fear as well.   Second of all, we're just scratching the iceberg, baby. Scratching the very tip of it. There's so much more I do that I don't think people know about.   Anyway, go to offermind.com, and get a ticket. I’d love you to be there.   All right... see you later   Get Rich, Do Good    Oh Yeah!   Hey, wish you could geek out with other real funnel builders... and even ask questions while I build funnels live?   Wish granted!   Watch and learn funnel building as I document my process in my funnel strategy group.   It's FREE.   Just go to thescienceofselling.online and join now. Again, it's thescienceofselling.online.

I'm going to show you a deep look into the top of my Value Ladder and the offer we're selling there (and why)...   We're in a marketing economy where customer success equals the future of our companies.   … so if you can't get success for those who buy from you... you're gonna die.   So one of the questions I ask myself is:   How can I get faster results for those who purchase from me?   My answer is LIVE EVENTS… but not any ole live event - I’m talkin’ something SPECIAL…   In two days from the publication of this article, I’m gonna be running my first high-ticket event, OfferLab …   And I thought I'd tell you what it is… and why I know that it’s gonna get AMAZING results for people.   First, let me tell you why I LOVE live events sooo much!   EVENT MAGIC   There's something to good Live events that makes them extraordinary   If somebody's willing to schedule a time to come to a live event...   i.e.,   Get the babysitter   Take off work or their own business   Organize the flight and the hotel room   Take the time to show up   ....that's NOT the same kind of individual as someone who wants to download a member's area, and just consume content in their basement.   You know what I'm saying?   It's just NOT the same kind of person.   The more workshop style events are the ones that I appreciate going to the most.   I don't just want to be spoken at...   Even OfferMind is not just a ‘let's just listen to Stephen speak for three days event,’ I hate that.   I'm there to network... but it's NOT why I go.   I'm there to learn…  but I'm NOT there to be spoken at.   I really wanna do things at events that are hard to pull off on my own or that would take me a huge amount of time or money to learn on my own.   I think this workshop-style approach was part of the reason why FHAT was so successful back in the day.   THE FHAT EFFECT!   The FHAT events were small groups of 60-ish people.   It was an expensive room - people would pay 15 to 30 grand for three days.   First, Russell ran the event... and then eventually, I had the privilege and the honor of running it for him.   So people would work with me during the day and then Russell would do spot training in the evening.   It was a really powerful event.   Eventually, I began to notice this weird phenomenon, ( I didn't expect this at all), but without fail, the fastest success stories ALWAYS came from people in the FHAT event.   I'm sure there were anomalies, but that was the general pattern.   That was a powerful lesson for me because I started realizing ‘the role of the event.’   A lot of people were already successful... or they were brand new and serious…   But I think one of the reasons why the FHAT success rate was so high had less to do with whether someone was already successful… and MORE to do with *INTENT*   It was the reason why they showed up in the room.   The FHAT Event was fast, furious and very focused... it was a workshop style three straight days... and by the end, people had tangible results:     “Sweet, I got my sales message.”       “Awesome, I got my offer.”       “Cool, here's my funnel.”     And for what we didn't get done there was a ton of easy pre-built things for them to use... . We specifically focused on all the things that are very hard  to do on your own. THE DEATH OF FHAT   The FHAT event doesn't run anymore... and here's been this hole in my heart ever since.   I can’t bring the FHAT event back because it's NOT my event (it's a ClickFunnels/ Russell Brunson event), but I've always wanted to have a similar event of my own…   But I wanted to bring it back in a very different way…   I’m talkin’ Larsen style 2.0.   INTRODUCING OFFERLAB...   OfferLab is happening on May 23rd, 24th, and 25th - it's something I'm only doing twice a year - so far, I don't see a reason to do it more than that.   At its core, OfferLab is a workshop event.   Now, I know that's nothing new... but stay with me ;-)   OFFERLAB DAY#1:   After the first Funnel Hackathon event, Russell and I realized that people needed to go through a whole bunch of stuff before they showed up to the event…   Otherwise, we just ended up re-teaching all the stuff that was in the member's area.   I don't want to do that.   Why would you come to an event where I'm just gonna teach you the same stuff that you had inside of a members area?   Sooo…   Day #1 is a recap and a spot-check - people already gone through an in-depth 90-page workbook.   The last thing anyone needs is MORE content - so the workbook is focused teachings with specific outputs that build upon each other.   I want to check that people know:   Who they’re selling to   What they’re selling   The core problem they solve   Their core offer   It’s a lot of the foundation pieces that most people skip when they're doing any kind of offer creation.   I'm finding that I can't teach offer creation without going into market selection.   I don't know how it works otherwise? I don't know how to do it without that key piece.   The first thing I need to go through is market selection. Before I even think about:   An Offer   A Sales Message   The Funnel   How to launch   ... ahead of time, I need to know the market selection and positioning.   It’s a much broader, high level, 30,000 view that massively affects the kind of   Offer I build   launch campaign I run   I need to know all that other stuff, but it comes after I discover market selection and positioning.   So Day #1 is about; it's market selection, and we go through what the core problem is… It's aggressive... and we go late into the night, but at the end of  Day #1, everyone is gonna be very clear on:   What market they serve   The red ocean they're coming out of   Their blue ocean and the scaffolding to build it   The core problem that they solve (most people can't even name the problem they're solving in their business. Baffling, right?)   The core offer and how to build it and likely it will be built.   But it gets EVEN Cooler!   GETTING RESULTS   I started thinking, “Okay, but a lot of people run events like that...   “I'm Steve Larsen, baby! How can I make this different to what everyone else does?”   So we did a little brainstorming session…   I started to think about where people got stuck at the FHAT event…   We’d help people to:   Build their webinar slides - which was so cool. I mean, it was so unique.   Give 'em things for the funnel   Put together their offer   Think through a lot of their positioning inside of the market.   BUT…   One of the things I noticed that people struggled with after they had those things - was when the rubber meets the road at the launch…     At that point, most people can't just push that baby outta the door…   … which leads me to Day #2!   OFFERLAB DAY#2   Day #2 is all about Lucrative Launch Campaigns...   I'm specifically focusing on the most lucrative styles of launch campaigns that I see over and over again, regardless of what they sell/ industry/ product/ price point/ online/ or offline…   What are the launches that pretty much always GUARANTEE a win?   I love Jeff Walker, he has ‘Launch’... but that's teaching one specific style of launch.   The book Ask by Ryan Levesque, (love the book), that's really one style of launch too.   Those are great ways to launch, but there are lots of other ways too.   I just used a bunch of different launches myself…   So on Day #2, I'm gonna teach launch strategies - ‘now that you know the core of your business, who gives a crap unless you can cash flow on it.’   Cash isn't king, cash flow is king.   So taking the core offer that they’ve built - what's the quickest way to cash? That's all I care about now!   Now it's time to make money. Right now, of the 30-ish people coming to OfferLab - about half are new and about half have an existing business.   That's the beauty of what  I've chosen to teach…   It's NOT just for somebody who is a killer with an existing business -  it's for EVERYONE. LUCRATIVE LAUNCH TO EVERGREEN There are two different types of campaigns…   The Launch Campaign   The Evergreen Campaign   Most people run straight to the Evergreen Campaign and just turn on Facebook ads.   There's nothing wrong with that, however, you stumble over a ton of cash if you skip the Launch Campaign - they're very different creatures.   So on Day #2, we cover…   Here's how to have a lucrative launch campaign Easy ways to turn on Evergreen-style campaigns.   MY CONTENT MACHINE   However…   The thing I'm most excited about on Day #2 is the insane deep dive on my content machine. … there's a lot to it.   There's far more to my content machine than, ‘let's just repurpose this stuff and publish it all over the place.’   If you guys really watch what I'm doing with content...(it makes me sound conceited)... it's freakin' cool.   I'm gonna go into insane depths about my content machine and actually help people to create their own…   I understand that a lot of people are gonna be scared to publish. I get it - I was too.   I know a lot of people are gonna be scared to repurpose... I get it.   I know a lot of 'em are gonna be like, “...but Stephen, you're spending 20 grand a month on your content machine. Do I have to do that?”   *NO YOU DON’T*   We can help everyone implement  - no matter where they are...   Now, this is as far as I thought through when I first started selling this program, but I was like, ‘...it lacks a certain pizzazz.’ RED TEAM/ BLUE TEAMI think one of the best things anyone can do with their offer is to play devil's advocate.   It’s time to look at your business and ask:     “Why does my business suck?”       “What are the things that can be improved?”     I never look at my business like it's perfect -  there's always something wrong with the baby, right?   I look in my business and ask:   What’s not good?   Why would I NOT buy my own thing?   What’s lacking sexiness?”   That's one of my secret weapons.   I Red Team/ Blue Team my stuff all the time - I didn't realize that's what it was called until I heard Tim Ferriss say that in an interview once. In the army, we'd call it War-Gaming - one side attacks while the other defends.   You go as hard as you can at each other...   It's interesting what you learn when you Red team/ Blue team your stuff -     There’s a similar scenario that comes from the coding world as well:   I'm gonna try to hack your stuff   I'm gonna try and defend it   ...who wins?   CREATING INSIGHTOne of my favorite things is to put headphones on and listen to a playlist I have called Insight Music - I just walk around thinking…   I like to brainstorm; there's not necessarily a topic. It's one of my favorite things on the entire planet to do.   I can't wait until I have more business structures built inside of my company so I'm doing that all the time. That's where my zone of genius comes out.   Anyway, I did that for OfferLab - I was like, “What else could we do?”   … and then it came to me!   The thing I hate about most events is that when they’re finished I can't say, ‘This is what the event helped me to create.’   A lot of times, I don't know what the outcomes from me having gone to the event are?   That was my biggest fear with OfferMind.   I believe that one of the reasons why OfferMind has been so successful already was because I focused on what you’d be equipped with when you leave.   I want you to be able to say:   “This is what happened.”     “This is what I've done.”       “This is why things are different.”       “The common denominator just changed.”       “Things actually upgraded.”       All ships rose because I went to that event.”     … and I definitely want that for OfferLab too.   So I was thinking about how to create an event that people walk away from saying:   “This is what I did. This is why it was all worth it?” So what we decided to add Day #3…   OFFERLAB DAY #3   It was ALWAYS frustrating to me whenever I'd see some successful guru something achieving. I'd be like, “Well, of course, they can do that, they have…   A List   A video person that's awesome.   Thousands of dollars to spend on awesome headshots.   I felt so outclassed. I couldn't function, I couldn't perform or compete in this space…   It was a false belief, but it was my belief.   ...and maybe you've been there?   If you're like, “Well, I can't compete because it's Steve Larsen.”   Man, I wasn't Steve Larsen until two and a half years ago.   … so I get it!   So what could I do? How could I arm people to overcome that limitation?   If the whole goal of OfferLab is to increase the value of one's core offer or help build a core offer - what can I give them inside of their core offer that’ll be a massive, huge accelerant?   Does the sale depend on a logo? No, but what if I helped them get one?   Does the sale depend on professional headshots? Absolutely not, but what if I was to help them get that?   It's cool to have the nice splash graphic, even though it's NOT why they buy - it does help.   So I've been listing a bunch of cool assets   … they are NOT the reason the sale happens but they are still assets.   It's still nice to have a cool logo - even though it's not what cause the sale.   So there are all these assets that I felt outclassed because I didn't have; what if day three was asset day?   So that's what we're doing…   ASSET DAY   I went through all the people who do my...   Headshots   Videos   Logos   Motion graphics   Images   A lot of design styled stuff   … all the stuff that makes this Core Offer come alive.   We're putting everyone into a limo, (I can't remember what kind it is, but it's BIG) and driving them to see all these people.   I grew up in Denver, Colorado; I would never have guessed that Boise, Idaho has this much tech... but it really does.   ClickBank is here... Bodybuilding.com is here... ClickFunnels, obviously - it’s a very entrepreneurial space.   I'm not gonna lie, I was like, “Boise, Idaho? I had potatoes yesterday.” I had no idea...   A lot of the times I'd be watching Russell create assets and before that, I didn't even know that I should think about having someone to do that for me...   It’s been cool is to list out all the assets that I see most new entrepreneurs or existing entrepreneurs want.   And even though it's NOT the thing that makes the sale -  a lot of times it's what gives the new one's confidence.   So for the first half of the day, I'm actually gonna take people to…   Get their headshot   Tell their origin story on a beautiful camera   Get their logo done   Have a splash graphic done   … all the assets that really help the core offer.   It's less about making it sell, (I didn't have any of that crap beforehand), and more about confidence for the entrepreneur, whether they're new or existing.   MEET MY CONTENT TEAM…   Then I was like, “Okay, how can we make it even sexier? One more step of awesome.”   When I was studying to become an officer in the army, a very common style of training was the round robin.   Station #1: you're gonna learn grenade throwing.   Station #2: you're gonna practice buddy-bounding, (one guy shoots,  you run forward, and then you shoot to keep him forward).   Station #3: you're gonna focus on how to call for Medivac.   They're only 15-20 minutes stations, but in two or three hours, you get this baptism in each one skill set.   Then the next week, you did the same thing until you got better and better.   I was like, what if we did something similar?   So I invited my entire Content Team to come and round-robin for 15-minute fast spot-check coaching session  - it's like speed dating.   That's a freakin' massive deal!   They will look at your content and say, “This is the reason why your Instagram isn't growing.” BOOM!   ...then you get back up and you go to the next person and they look at your ad account or at your platform...   “Hey, this is the obvious sore thumb - just change that.”   How sick would that be!   MY HERO TEAM   Then I thought…   “What if I had my hero team come in?”   So you have NOT just the content team, but the actual people who help me set up other aspects of the business.   The people who...   Spot-check systems in my business   Run my finances   When I first started in this game I felt like  “I'm not gonna make it. I don't know who the best of the best is?”   That was my thing.   I was moving forward, but my biggest hang up the majority of the time was, “I don't have money but I have time, dude. What am I supposed to do? I don’t know who to ask?”   Anyways, how cool would it be to have my…   Facebook ads person   Business systems person   Financial people   They do all that stuff for me... 'cause they love it, and I don't! That's great, right!   So now there’s a round robin with my content machine and my hero team as well.   It just keeps going….. it's freakin' awesome!   THE OFFERLAB LOWDOWN…   Here’s how I set stuff out for OfferLab...   You need all the stuff on Day #1 and Day #2   You don't need a Day #3 without  #1 and #2.   You especially don't need a Day #2 or #3 without  Day #1.   Day #1 is where you figure out…   What the heck you're selling?   Who you're selling it to?   Why they want it?   The core offer that you're doing...   The core of your entire business...   Don't even worry about anything else in your value ladder until you've got that - until it's proven - until people are buying it CONSISTENTLY.   You're not the business... you're not the funnel.   *DON’T MOVE ON*   Then you go onto Day #2 - which is very much bringing it to market.     How do you actually get cash?       How does it sustain those Evergreen models?     Really what keeps a blue ocean and a new product alive is content - so if you're not publishing, no wonder you're dumping so much money into ads!   You gotta publish.   So I'm gonna go deep into that and help them actually design a content machine, both starter and eventually the one you're going to grow into.   Finally, Day #3 is Asset Day:   Let's get all the assets together to help make that core offer alive so it can live and breath.   You want people to see it and be, “Oh my gosh!”   I don't care what you’re selling, you still need a lot of the same things regardless of what you're selling.   On top of that, spot-check coaching from the who's who inside my personal Rolodex.   This is happening on Thursday, Friday, Saturday - there's no room already -  you need to come through the six weeks ahead of time…   That's why I'm doing this episode.   The next one will not be for a couple of months, but honestly, if you're brand new, that is a blessing…   It gives you a chance to go through everything.   We focus on it week by week. I'm on weekly coaching. I have other people come in looking at your funnels, looking at your offers.   I have people coming in holding your feet to the fire, “Did you get that asset done? Did you get this output figured out?”   It's not a cheap program for me to run, but it's highly effective... and it was after the FHAT Event that I decided, “I want my own style of that event.”   Very few things on this planet have ever got that level of results for the customer than a well thought out live event.   … and that's why I'm doing OfferLab this way!   So, guys, I'd love to have you come to OfferLab.   Go to myofferlab.com   It’s NOT  offerlab.com because the guy who was selling offerlab.com wanted soooo much money - it was ridiculous!   I was just like, “No, I'll just put a ‘my’ in front of it, and buy it for 12 bucks!   So go to myofferlab.com to jump on the phone with us and we'll look through your business and see if you're a good fit.   It's not a joke, it's a real application!   Anyways, love to have you come to the next OfferLab, (which won't be for a couple of months, but now you know),  go to myofferlab.com.   Hey,   I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.   I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make.   I've felt completely paralyzed by that in the past, and it sucks.   I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.   #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.   #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.   Well, until now I've never had a system or product in my own business to help you build yours.   Now, I'm finally able to be public about all this...   If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.   The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business.   You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

  Once you get clear on what you want as an entrepreneur, the rest is a lot of learnable formulas that you DO NOT have to be pro at...   Every once in a while when an interview is just so awesome, I ask:   “ Do you mind if I repost this on Sales Funnel Radio?”   ... and usually, they're very excited about that.   This interview was with Marian Esanu from the High Ticket Client Acquisition podcast.   Sometimes the right questions get me to teach something in a way that I haven't taught before.   Shout out to you, Marian, this was a great interview.   I’ve pulled out the BEST bits where Marian asks me about what I look for when I am trying to decide what to sell.    We talk about the whole red ocean analytics thing, (which by the way is a huge focus of the last OfferMind).   The next OfferMind is coming up September 2nd-3rd.     They’ll be a bunch of really cool speakers coming in and Russell's keynoting.   But back to the formulas…   Marian asks me:   What do you look for when you decide whether or not you should enter into a market. What do you look for when you're deciding what to sell? How do figure out what hooks to use?    You have to understand like I can close my eyes, and I can see the whole formula…   It's all a big pattern to me.    I know the formulas that cause success at each part of the value ladder. I know the formulas before we even choose or start brainstorming an offer to promote.    That should be really encouraging to everybody because that's what I teach:    That's the point of my OfferLab program That's the purpose of EVERYTHING I do...   The offer is part of the sales message. The sales message is part of the offer. They're separate, but they're combined in their purpose. They're equal but different.   FINDING YOUR VOICE   Marian:  What's your thought on somebody starting publishing for the first time? How do you find your voice?    Do you just talk about stuff that you're good at, even if you don't know if people are gonna respond to it? What do you think about that?   Steve: That is one of the most frequent questions. It’s also one of the questions where the answer is NOT inspiring.    We created this event called the Funnel Hackathon Event. We called it the FHAT event.   Russell's inner circle was there; these people were paying 25 - 50 grand to be in the room. The room was filled with very rich, very successful, smart people.   I had gone through the previous 12 years of Russell's content to organize it.    I thought through like,  “Hey, in order to know this, you really need to do that. In order to know this, you really need to do that.”    … and I put it in a digestible way...  and we launched the original Two Comma Club coaching program from that.    We decided to test the material against the inner circle, so it was a BIG event for me.   Russell was gonna teach, and so I was excited to see how he was gonna do it.    I was walking to the event room side-by-side with Russell, and he turns to me and goes, “Stephen, dude, do you want to introduce me on stage?”    Immediately, I was like, “No.”    I was so scared, like... there's no way.    I'm very formula oriented, and I was like, “What's the formula dude? What's the script? How do I MC? How do I bring somebody in?”   ...and Russell starts laughing. He's like, “Dude, no wait, wait. Okay, settle down.” I was freaking out, so he took me back out of the room, and we went to this little side conference room.    Russell said:   “Stephen, I got to tell you something... It’s impressive how well you model me... that's very rare, but dude, it’s time for you to find your own voice. Stop asking how would Russell Brunson introduce somebody on stage. How would YOU introduce somebody on stage?”   I focus so much on modeling success, it sounds stupid saying it, but it was the first time in my life where I found my voice.   It was the first time in my life that Steve Larsen was born on stage.   I was already podcasting... because I was listening to what he was saying... but Steve Larsen started becoming born on my podcast. Around episode 70 or 80, I felt it….   I started doing it the way I would do it.    I feel like a lot of the model's we follow will get you to 80%.   They'll jumpstart you and help shortcut decades, lots of pain and money that you otherwise would have to spend, but eventually the whole find your voice thing, in my opinion, is very unteachable.   I believe that there are things in this business that we can design, but there are other things that we have to discover... and your voice is one of them.    So you can follow some scripts and blueprints for a while, and then after a while, it's like: “Okay, how would you say it? Just okay say it that way.”   Marian: Got it. So it's more like practice, practice, practice, and then it would just come out at some point? Got it, awesome, and that's a hell of a story.   Steve: It's funny, man. It was sooo depressing for me to hear that. I was like, “Just tell me the script, dude. I want safety in the script.”   Marian: All right, awesome man. I think that will really help a lot of people that are listening to or watching this.    Now let's take it a step further, and let's say somebody has started to find their voice and find their message, and you know, model it and design it, and all that stuff…   The next part in there would be the offer, and that's where your entire expertise and all of these things come in, right?   Steve: Yeah.   THE BUSINESS OF PROBLEM SOLVING   Marian: What do you think is the next step would be, let’s say we're talking about a coach, a consultant, to design the best offer?   What do you think they lack... and how they can start looking at that process as being one of the most important?   I know you preach a lot on making sure that you work on your sales message and your sales process before you build your:    Product Course Anything that you want to build   What's your process so that somebody can implement that for themselves?   Steve: That's a very good question. It's interesting...   I believe the sales message and the offer are actually one and the same. They're very separate roles, but I don't think you can have a sales message without an offer, and vice versa.    There's no offer without a sales message. They support each other, but they're very different roles.    If you're gonna go create an offer, and let's say you're a coach or a consultant, or something like that…   I'm sure you've heard the saying that CEOs read a book a week…   So for a while, I was just consuming. consuming, consuming, because that's what successful people do, therefore I will do the same…   After about two years, I started asking myself questions like:   “I'm doing what successful people do, why am I still broke?”   ...and I realized several things.   #1: For the first time in my life, I started realizing the difference between marketing and sales and that they're very different.    Marketing changes people's beliefs so that they can buy something. That's what a sales message does. The act of selling is just presenting an offer and overcoming objections.   ...they work in tandem, but they are very distinct things.   So if somebody's trying to come up with an offer, you shouldn't be behaving as a CEO.    CEO's are in the business of running and tweaking systems. Entrepreneurs are in the business of solving problems.    If you're trying to come up with an offer for the first time, you’ve got to put on the entrepreneur hat and get rid of all the mainstream CEO junk. You're not a CEO, so stop acting like one.   I don't read a book a week. I'm NOT saying that you shouldn't learn, but…   I learn with the intent to solve problems. That's what entrepreneurs are in the business of doing.   So if you think about the way a customer is experiencing your product…   The Winter Olympics was a while ago, right. (Crap, it wasn't a while ago, it was like a year ago. Nevermind, time is going fast.)    So, for example:   If I'm gonna go be an Olympic skier, every single opportunity that's out there is guarded by a whole bunch of problems that you can't see…   My dad really wanted to go be an Olympic skier... if he’d the opportunity to be an Olympic skier, there's a whole bunch of follow-up problems that you have to solve.   Problems that you never knew you had to solve until you were given that opportunity.    Follow me for a second... I know I'm kind of going all over the place, let me tie it with a little bow in a second...   Marian: No, I get it.   Steve: Yeah, this is a HUGE deal to realize... I think most people that are in the business of selling anything, any kind of entrepreneurship, any kind of business… we forget this.   Your product is an opportunity, and there's a whole bunch of problems that you have to solve that show up after someone buys.   So, if I have the opportunity to become an Olympic skier, now that the opportunity's in front of me, I have to solve problems that weren't there before I had the opportunity:   Who's my coach gonna be? What kind of skis am I gonna use? Which mountains am I gonna practice on? Are my times fast enough? Did I study my competition enough?    Do you know what I mean?   Marion: Yep.   Steve: It happens to us when we buy any kind of product in our life. I'm trying to find something on my desk here. Okay, this gum...   SELLING GUM   There are follow-up problems that somebody has after they buy this gum that they did not have until they bought it. It's the same thing if you are a coach or a consultant…   When somebody buys your main product, there's a bunch of follow-up problems that you now have to solve that were NOT on your table ahead of time.    Like ClickFunnels, right?   It wasn't until I bought ClickFunnels that I realized:   I should learn how to write copy I should probably learn how to drive traffic   ...I didn't have that problem before I bought it, right? I didn't have that problem ahead of time.    You have to realize that every product you sell is a gift both to the buyer and to you.    For example:   When you sell gum, (or something else), there's a bunch of follow-up problems…   This is the easiest way to create an offer ever.   You ask: “What are the follow-up problems that my product creates for somebody after they buy it?”    Then you see what the majority are and you solve those problems with additional products. I just give those away for free when they buy the first thing.    Back to gum…   What kind of issues would somebody have?   Maybe they want more flavors They want teeth whitening Bad breath in general…   So you could go interview oral health doctors…   … and include that interview, (which is a digital thing, takes nothing to fulfill), with the original product that you sell and all these things that you go stack on there.    That's one of the easiest ways to create an offer ever. I hope that made sense?   Marian: Oh, it does.   Steve:    I figure out what the follow-up problems are, create a product to solve them and give them away for free with the original product.    Marian: That's INSANE!   I don't think I ever thought about the whole offer creation process the way that you said it.    That can be applied to any kind of industry regardless of what you sell, as long as you charge people for something, they'll have a question that they didn't have before they bought it.    I hope everybody's taking notes.   Steve: It drives me nuts when people are like, “...but in my industry’s different.” I'm like, “No, it's not. Do you sell anything? Sweet!”   Marian: Even if you sell a commodity, people will still have questions. Even if it's a t-shirt, “How can I wash this t-shirt so it's not getting all crappy?”   Steve: Exactly, yeah. “We'll give you a cool free PDF that shows cool fashion things to wear with the shirt when you buy.”    You're like, “Oh man, you just increased value without dropping the price.”    So there are a few ways to compete in this world...   If I’ve got a bunch of other people that are selling something similar to me:   Drop the price... that's one way to increase value. Don't drop the price and charge a little bit extra, but add more value... because price and value are not the same thing.    So I'm gonna bump the value up with mostly digital products that take nothing for me to fulfill, and boost the value like crazy.   Now I can sell for a premium, rather than fight to be the lowest price for what I sell.    That's terrible, it's a terrible way to do business.   Marian: That's super powerful.    I hope everybody's literally just taking this part here. This is worth a lot of money. Awesome, I love that.    CAMPAIGNS ARE DYING   So I listened to one of your episodes. I don't remember the name of it now, but you stressed a lot on this matter.    You have a different way of approaching a campaign. A campaign for you is NOT just driving traffic to a funnel, it's a whole different thing put on steroids.   Can you, can you talk about that? Because I really think that this can help a lot of our listeners.   Steve: Yeah, I think the term campaign is something that's actually dying. It's a dying art.    Before social media existed, all these marketers that were out there, how did they get such fast, big sales?   If you buy an ad on YouTube, or Facebook they call it a campaign.  I think what's killing it.   From a direct response marketer's viewpoint, ads are just part of a campaign. It's NOT the campaign itself. A campaign is pressure building up to a certain point.    One of my favorite things to go do if you're podcasting or publishing... (which is one of the easiest ways to get clients for life, it's ridiculous. It will change your life if you just publish), is to create episodes that lead up to an event.   So in the episodes, I'm like, “Hey, in two months from now, this cool thing is happening, and by the way here's a whole bunch of stories that are gonna break your beliefs.”   ... I'm not gonna say that, but that's what's happening.    I'm dripping out those pieces of content, and at the end of all of them, I'm saying, “Hey, go to this page and register so you guys get early bird access...  on the waiting list... or whatever.”   You build up all the pressure for this date, it's kind of what Hollywood does for movies.    THE HOLLYWOOD LAUNCH   Q: How much money do you think Hollywood would make if you didn't hear about the movie until the day it’s actually released?   A: They wouldn't make that much money.   They are masters at creating pressure to a date. They create pressure, “Here it comes... on this date, oh my gosh!” right?   ...and then tons of sales come in all over the place. Then they drive more ads… it's very much more like that. Ads are part of that…   A marketer, at the core, is an event thrower... meaning they build pressure to a certain date, and then using scarcity and urgency... and remove access to it after while to get a second bump in sales.   A campaign is much more, I don't even know what the word is….   Marian: Making them hungry for your product before it's launched, I guess?   Steve: Yeah, in my mind, there are two types of campaigns that I use:   #1: There's Launch Campaign for if I'm gonna introduce something to the market for the first time. There are several strategies for building pressure, noise, getting a big list and shoving them all to a certain date, so that there's lots of pressure out there.    #2: There's Evergreen Campaigns (it's my own definition), it is things like turning on Facebook ads, where I'm just gonna be tweaking the numbers, stuff like that…   You miss out on so much money if you start a funnel or a podcast.. and then just turn on ads.   Build Pressure!   ...I use the two campaigns together.    I build a launch campaign and build all this pressure, pressure, pressure, and because I have a podcast, I'll launch to my own audience. When they buy, I take all that money, (I don't take profit), I dump it right back into my Evergreen Campaign. So I never put a dollar of my own in my business because of that strategy.    That's how I launch everything. I launch with a lot of pressure and then I take that cash roll it into my ads... and now my customers are paying for my ads.   Marian: That's super smart, and I really love the way that you explained things, and the way that you put it out there to the public. It's super smart.    You are one of most in-demand funnel builders, so everything that you say, people will think, “Oh, I'll go and implement it,” but you have a complete in-depth process of things to do before you even touch your laptop to build a funnel.   Steve: Yeah.   Marian: And I think a lot of people would miss a lot of that stuff. Can you debate a little bit on that process? I know we're getting close to wrapping things up here.   Steve: That's fine. Yeah, I think the biggest issue, and I did the same thing, you know.  I can't blame anybody for doing this... but when I first got ClickFunnels, the first thing I did... (and this is what I did for a while), was log in and build the funnel…   ClickFunnels makes it so easy on the tech side to do stuff, it's attractive and it's sexy, and most people jump right to that…   They say, “Hey, let me go build this sweet thing.”   So they build it, this is literally how I did it.    I remember one of the first funnels, I built a free plus shipping thing, selling a CD. I wanted to have a free plus shipping thing, so I went and I rebuilt all of Russell Brunson's Dot Com Secrets book funnel…   I said, “What should I tell them on this page?”   I went through, and I came up with something to sell on that page.    I went to the next page, what should I sell on this page? What should I sell on this page?    Then after I had all the products in there, I was like, “How should I sell this?”   ...and I went and I wrote the sales message, and I put it all in there.   THAT is the exact opposite order to where you find success.   People need to get out of the mindset of testing products. You don't really test products. You test sales messages.    The role of the sales message is to cause the desire for purchase. The product just fulfills on the promise that your sales message made.    That's all the product does.    The product should be amazing, but you really don’t need to test a product. It's NOT about that.    What causes the purchase, is the sales message itself.    So, I gather all this data from my competitors in the red ocean. I want something that's crazy competitive... and then I'm gonna take all that data and craft my sales message for those people alone.    The worst thing ever is when someone walks up and they're like, “Stephen, I built this sweet thing, who should I sell it to?” I'm like, “Ah that is like square one. You jumped to 99…”   FINDING THE WHO   First, you start with the who. It's all about the who and understanding:   Where they are? What do they want? What they don't want? Their current desires? What they've already been buying to try and solve their problems? (So you don't go make that and it's a step backward in a customer journey)   You understand MORE about where these people are, and that creates your sales message.    You go test that to those people specifically, and then once people are buying, then I go create the product to fulfill on.    Super safe, completely the opposite order than what college taught me. A different way of thinking about it. Completely different than mainstream entrepreneurship out there.   Marian: I get it 100%. Julie Stoian shared the same type of thing... we were talking about an online course, and she broke it down in the same exact steps. So I can see why for sure.    Now you talk a lot about the red ocean, the blue ocean, and then you created something in the middle, the purple ocean.   I know, a lot of people will say, “Well, my industry's too crowded. I got to compete on price. I don't know how to build an offer, whatever… How are they starting?”   Let's say they do what you say, they start publishing, they find their voice, they create an offer, they create a sales message, all together. Are they testing that offer to the red ocean... and then they try to build their own type of blue ocean out of that? What's the best way to do that?   Steve: That's a lot of strategies involved in that.   Marian: Just the big picture.   THE BLOODY RED OCEAN   Steve: So this red ocean concept. You think back in the day where Al Gore created the internet, he didn't. He did NOT create the internet. But he claims he did.    ...but you think about when the internet became publicly available for everybody in 1991…   There was one internet service provider, that's it. You know? Straight up monopoly. You couldn't get the internet anywhere else.    Then suddenly, all these other tech companies say: “Look at that, and they're like we could be an internet provider,”   ...and someone else comes in, somebody else comes in, somebody else comes in.    They start driving the price down because of competition.    We actually want that. I want to have the most ridiculous red highly competitive, bloody ocean that is out there. I want it to be very bloody. I want it to be soooo competitive…   Because when it is competitive, it's actual security. If the market of internet service providers is lasting long enough, what's cool about that is that in order for the market to survive, they have to start learning how to create new customers.    They have to make customers out of people who are not planning on being customers. That is not easy, and most markets don't survive that.    Most of us would not go into the beanie babies accessories market. You know or Pogs or Kmart or Sears, all these things that are dying….they didn't learn how to make customers out of people who were NOT planning to be customers.   It's easy when a new thing comes out, they collect the easy people off the top who’d buy just because they're looking to buy something.    It’s hard after those people have dried up, for a market to move from customer collection to customer creation. That is challenging. Most markets die because of that.    I actually want a highly red ocean.    I want a lot of competition... because it's a sign that the market is surviving and growing.    Not all markets are red.  I want one that's red.   I want to be able to go in, (hopefully, this isn't too deep), and look at this really, really, really red, red ocean, and learn how to take a step out of it, and build a sales message that goes directly back into it.   ...because they figured out how to create customers.    It means I don't have to learn how to create customers. I just sell to those people and my sales message pulls people over to me.    I don't have to create customers, I just have to collect them. It's very, it's kind of a different way of thinking. I don't know. Hopefully, it makes sense but like,   Marian: It does.   Steve: I've coached 10x of thousands of people in this now, and the thing that's scary is they go do all this work, they create all these funnels, they make all the sales messages, they're making all the things that we tell them to go do…   BUT…   They go and they plug them into a market that's dying, and when the market leaves, they now have to go back to square one... the who.    “Crap, my who dried up. I don't know where they went.”   The market left. The market died... and so they have to find a NEW who and go back to square one to create a new sales message and make sure that offers something that's sexy and fulfills…   ...and make sure the funnel is something that is attractive for that market... and it's terrible, it sucks!   It's where the entrepreneur in this game, (especially online), feel like their wheels are spinning... it's because they chose the wrong who.   So I go in and say:   Let's choose something that's insanely competitive Figure out how to throw rocks into it Talk to those who are only in pain…   I'm NOT gonna talk to somebody in there and try to sell them if they're like a massive diehard, right. They're like, “I believe this stuff, this is my thing,” right?    That's like watching the Superbowl with opposing fans in the same room: “Well, this team's better, no that team's better.” No one wins, right! It's that exact same thing…   99% of sales copy that's written out there by somebody that's brand new, they're speaking to somebody in the red ocean who's a die hard. It's a dumb argument.   I don't speak to them at all. I find a market that's really, really, really red, and then I only talk to those people in there who are feeling pain and hate the market they're in. They just don't know anything different...   That’s a very easy person they go sell.   Marion: That's something that a lot of people just don't talk about…   You hear everybody being like, “Oh, I'm afraid to get into that market because it's so crowded. I'm not gonna be able to survive,” but no, you just said the opposite:   “No, go there because you don't need to create customers.. all of them  are over there, and it's so much easier for you to get them out.”    Awesome man, you’re literally just spitting fire here.   Last question before we wrap things up in here…   You're one of the few people that I know, (especially in this online game), that has two completely different audiences. You manage both of them so well in a way that you never like…    I don't know I mean like correct me if I'm wrong, but it's very rare when you cross-promote between the two... maybe I'm wrong, I don't know?   But I just, I'm so amazed by the fact that... I don't know how big both of them are, I know this one that I'm in, it's pretty large.   Steve: A little big.   Marian: Yeah. So then how do you manage to keep them you know not necessarily from a technical standpoint, but because you have to create offers for both of them.    You have to publish to both of them. How do you manage your time and your strategy behind that?   Steve: First of all I would just caveat everything right there by just saying please don't try that. It actually was NOT on purpose, but it worked for a few specific reasons…   So one of them is the MLM space, and when you think about that, the reason I went into that is because of the exact same principal I was just talking about. Like, that's an insanely red competitive ocean.   There was a lot of opinions around that industry, which is good. I actually want that. I don't want anything that's too blue. I want a lot of red... because then what I did, (and this is the reason why it sells so well, and why I don't actually have to manage it that much)...   This is one of the easiest ways to create a sales message, create hooks, create podcast content, is you become the anti-red in your messaging.   ...and my headlines in that space are:   How I'm auto recruiting a downline of big producers without my friends and family even knowing I'm in MLM.   ... and they're like what?    The whole industry is built around attacking your friends and family, and so when they read that headline, it is the anti-red... and because of that, it's talkable.    We drive ads, but on the ClickFunnels page, when everyone's like, “Who does MLM funnels?” Like, everyone says my stuff. I'm not doing any of that, and the reason is that I'm so strongly anti-red.   I'm like, “Yeah, do the MLM thing, but don't you dare do it in the way they're teaching you...” and who does that speak to?   It speaks to people who are doing it, who are in pain and hate it.   They just don't know another way.    Exactly as I was just saying. So it's talkable, and they do a lot of my selling for me because it's word of mouth.    It's very easy... because no one's doing that,  and then they can go, “Oh my gosh, have you seen this guy?”   I'm very careful about what I sell, NOT based on the product... I'm careful based on the sales message and how abrupt it is in the red ocean.    That's one of the biggest keys and one of the biggest misconceptions.    For years, I walked around asking myself the question, “What should I sell? What should I sell?”   … it's like paralysis.   If you're listening or watching this now, and you're like, “I don't know what to sell... I don't know what to do?” … the reason's that you're starting with the wrong question.    Instead of asking, “What do I sell?” … You ask, “Who should I sell?” And “Who do I want to sell? Who’s my dream customer?”... what should I sell gets really easy... because you just solve their problems and become the anti-red in your sales message.   It’s waaay easier after you do a little research like that.    Thanks so much for listening. Please remember to rate and subscribe.    Hey,    I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.    I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make.   I've felt completely paralyzed by that in the past, and it sucks.    I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.    #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.    #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.    Well, until now I've never had a system or product in my own business to help you build yours.    Now, I'm finally able to be public about all this...    If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.   The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business.    You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

  If people are learning about your product for the first time on the day it launches, it's a massive blow to your sales..   Launch campaigns are starting to die.    There are a few books out there that’ll teach you how to launch something, but proper campaigns are kinda becoming a thing of the past...  :-(   I was talking with Russell about six months ago, I said, “Dude, I feel like the term campaign is starting to die. People are forgetting what it is. They're forgetting the fact that a campaign is NOT setting up a Facebook ad.”   When you set up an ad Facebook calls it a campaign... If you set up a YouTube ad they call it a campaign...   But you have to think back to before any social media platforms existed…   How did these old-school guys create noise? How did they launch and bring a product to the marketplace? How did they do that without social media and without the Internet?   A: They Created A Campaign.    An ad can be part of a campaign, but it's NOT the campaign as a whole.   A campaign is NOT freakin’ Facebook ads. Facebook and Google and YouTube are destroying the term campaign.   Old school campaigners and direct response marketers, when social media wasn't around, those were campaigns.    Ads are part of the campaign, but it's NOT the campaign itself!!! (Urrg… Another riff there.)   So I want to show you how I design and structure a Launch Campaign in away that’s far more methodical than I think most people realize.    There's a pattern I use whether I have a week or six months to launch…   I am a pattern seeker.   So I wanna teach you the pattern with an actual launch I did recently.   A lot of times, I've found is when someone's product doesn't sell well it's NOT because the funnel wasn't good or the sales message wasn't good or the offer wasn't good.    Sometimes they just didn't accurately create pressure ahead of the launch.    So I want to show YOU how to create that pressure. It's pretty valuable stuff!    THE PROBLEM   I've coached a lot of people and helped them design their:   Messaging Positioning Offer Funnel   … and here's what happens.    They build the funnel, and then they push the launch button, (even though there's no launch button in ClickFunnels), they press launch... and literally, nothing happens…   NOBODY sees it because there’s NO PRESSURE created.    So I wanna teach you how to create pressure ahead of time... A LOT of pressure.   You have to understand that a marketer is an event thrower. We build pressure to events whether they’re virtual or not.    There are multiple campaign styles: Launch campaigns Evergreen campaigns.    Sadly, most people sidestep Launch campaigns and go straight to evergreen.   What they'll do is: Turn on the funnel Start driving ads   I'm not saying it's wrong, but…   There's a lot of cash that you're leaving on table when you go straight to ads. If that's the first time someone's heard about your product, that's a problem.    That should NOT be the case, EVER!   It's just like Hollywood…   COMING SOON   If the first time you heard about a movie was on the day that Hollywood released it, they wouldn't make much money...    Literally, the entire business model of Hollywood is to build insane pressure... lots and lots and lots of pressure for a specific time and date so that people talk about it and mark that date on their calendar.   … and it's because of this whole thing about anticipation.   Russell (and a lot of other people) have always said that Scarcity and urgency are some of your biggest tools as a marketer, but there's another one…   Scarcity and urgency are your biggest tools of a marketer post-launch, but pre-launch, (or before receiving whatever you purchased), your biggest tool as a marketer is anticipation.    So how can you structure and build anticipation to create emotion so that people start telling their friends, and it's so talkable that they literally put the date on their calendar???   I swear if you do this, the chances are that you’d make MORE money.    You ready for this, my friend?   HERE’S THE SECRET   What I do, (and my strategy behind it), is this:   I build a launch campaign for whatever I'm putting out there. I launch the campaign The day of the launch, all this cash comes in. I take all that cash and I dump it into my evergreen campaigns.   In my brain they're separate; they're very different roles, but they're both equally important.   Evergreen campaigns are gonna include things like:   Facebook ads Doing podcast interviews Getting on influencer's shows   Those are things that are evergreen and that will stay there forever. They just continually drip traffic to whatever I launch.   The actual launch campaign though, that's a VERY different beast.   A launch campaign is about making people feel like an event is coming up. It's about building that anticipation.    The scarcity and urgency of the event is the fact that it comes only once... and then, it's gone.   The launch that I’m gonna share with you know, (no one freak out), is for a product that you probably aren't even interested in... and I understood that when I decided to share it.    I wanna teach you how to structure a launch campaign... and that doesn’t change depending on the product.    True marketing comes down to beliefs changing.   So check this out…   CHANGING BELIEFS   I’ve been working with the CEO of Pruvit, (as well as some of their top people), to create something for their specific MLM.   I want you to see how I've been creating the launch campaign for the product.    All marketing, whether I'm creating a message or a launch campaign, I start the exact same way.    I write down the WHAT and the WHO:   I'm selling Wealth I'm selling to the MLM space It’s specifically for Pruvit   …  so I'm thinking through who the dream customer is?   If you've watched OfferMind at all, (OfferMind's coming up, September 2nd-3rd)... OfferMind is the funnel we're building right now, so that'll be COMING SOON!   Q: What did I just do there?   A: I just built a little anticipation for our future launch campaign that you don't know about yet… ;-) BOOM!   AN EASY SELL?   In OfferMind, I talk about how:   It's easiest to sell people who are already consuming a similar thing to what you're selling.    If you're like, “That doesn't make sense Stephen because I'm trying to make a blue ocean…?”   My answer is, “Yeah, but NOT always a ‘blue product’, right? That's very different.”   So here’s how I do it…   I walk through and write down some of the characteristics of that red ocean consumer.    ...so who'd be the easiest person to sell to?   If I'm selling to somebody in the MLM space, I'm going to sell somebody who's already:   In MLM - (#Pruvit) Using funnels. (I don't want somebody who's brand freaking new. Are you kidding? I’d have to sell them on the concept of funnels too. That's a harder customer) Knows how to drive traffic Publishing    So you go through and you figure out how to talk to people who are buying things that are already similar to what you're selling.   Your offer is different, but your products people are buying similar.   That’s a MASSIVE hack to the game.    SLOW DOWN   I start by writing down the offer,  (it’s basically done) and we could just launch and start telling people about it, but…   That would be a mistake.   I can NOT turn around and just start dropping this thing out to people.    People are like, “What? Why not? Start telling people, man! Get traffic.”   NO, NO, NO! I need to keep the waiting list page up I need to build pressure I need to create an event    … and I'm going to share with you, how...  and why I do that... And the easiest way to make this happen.   WHAT’S THE HOOK?   Now that I understand more of who I'm going to be speaking to and the offer I'm leading to…   I start thinking through hooks.   I’ve got the major marketing piece down; I’m very clear on the who at this point... and what needs to have happened already for someone to be considered a prospective customer.   At this point, the next thing is to start writing down all the audience lists that I have that might be interested in what I'm launching.    We have people who are:    On the MLM side Listening to my MLM podcast Specifically asking for the offer I've created Sales Funnel Radio and who wanna know how to do an onboarding case study or a launch campaign. The Science of Selling Online group   So zooming back here, I think through all the audiences that I have that I could go and talk to about this and I give everyone a number to identify them.   So if I have 7 audiences I’ll give them a no. from 1 - 7, (I’ll show you why in a minute).   Then…   My message changes for each group of people.   The major mistake people make with launch campaigns is that they create ONE message and they send it to everybody.   ...but this is specifically for Pruvit, and you may not be interested in that?   So the question is:   How can I repurpose what I’m doing and add value to *THIS* audience, aka Sales Funnel Radio?    Well…   I could teach you about launch campaigns.   ...which is exactly what I'm doing ;-)    Check this out:   Sales Funnel Radio = there'll be an episode called Launch Campaigns... (you guys are reading it right now.) WHAT? Oh my Lanta! #repurposing ;-)    So I think through ALL the different hooks that each of these has.   Secret MLM Hacks podcast = “Hey, you guys want to be a fly on the wall? There's no pressure.” Sales Funnel Radio = I'm going to tell you guys about my onboarding case study and launch.    The squares are for the podcast episodes that I'll drop.   For example:    This one’s for Sales Funnel Radio so you can learn how I structure a launch campaign.   … so think through:   Who you're talking to... (you should already have that figured out) What’s the offer you're building All the audiences that you have reach with   Next, you need to identify the:   The Hook The Intro The beginning message   ... that would be interesting to each audience.   One audience might just want to be a fly on the wall, but it still lets me put the offer in front of them. What do you think happens when that happens? I sell more.   Some audiences are specifically asking for this offer, so I'm just going to tell them about it... (and I'll tell you how I'm doing that). The Science of Selling Online might be interested in hearing about this with the hook:  “Hey, check out this onboarding case study!”? The Affiliate Outrage Group are very similar to the MLM group, so I'm going to tell them: “This is how you make your own training program. I'm gonna teach what I did and how it's structured the whole course.” The One Funnel Away people might be interested in this because a lot of them are in the MLM space and they always just go nuts on my door asking me: “Does this work for MLM?”   People who are on who are already on the waiting list.   Does that make sense? (I’m trial closing you? ;-) )   I'm thinking through:   Who it was made for All the audiences I have reach with The hook that would be interesting to them   HOW I GET CR*P DONE   Now there are two other things I want to share with you real quick about how I actually structured the launch itself.    Okay, so now I know who I'm talking to. I know about the hooks and the themes I'm going to talk about…   A campaign is just a vehicle to deliver a message   So…   What's the actual campaign? What's the Vehicle? What's the Message?    So check this out:   *THIS* is how I launched my first product when I left ClickFunnels…   I wrote the days of the week on my whiteboard, and then drew out weeks horizontally...   I think through the ways I could reach out to all of these people?    For example:   Facebook live into groups Facebook messenger Slybroadcast texts Email   Next, I identify what group I’ll talk to on which day?    Monday = Facebook live to the Science of Selling group.   To find out what I'm gonna do on each day, I just look at my chart…   That way takes all the thinking out of it and I can just focus on the message.    I know what I'm supposed to be doing every single day for the launch.   A lot of reasons why people don't make a lot of money with their funnels is because they don't actually structure a campaign.    They just finish the funnel and then they just start kind of telling people about it... but there's NO PRESSURE behind it, so it dies. They got nothing!   So look at this…   I'm gonna drop out an email for number one, two and six.   Q: What am I doing?    A: Building pressure and anticipation.    I know that I'm launching on Friday; so what I'm going to do on the first four days is pressure, pressure, pressure, pressure, pressure.    MESSAGE TO MARKET   Q: What are all of the messages going to be inside of this?    Vehicle Internal External Launch   ... that's it!    I can check to see what's going out each today.    You have to understand that there's a vehicle, internal and external false belief related individually to each one of those groups.    Now, while some people are in multiple groups, collectively the belief of each group is different.   So I need to understand the vehicle, internal, external false belief as fast as possible.   So when I write an email, I'm NOT talking to each audience in the same way…   You see what I'm saying?    For Example:   I know you're probably not in an MLM, so I'm NOT here to pitch you. I'm here telling you what I'm doing so you can structure the exact same campaign.   But when I talk to some other groups, I will be pitching. I want them to go to my offer.   However, I can still repurpose my content and talk to a whole bunch of other people to make noise.   I'm in the business of making noise. So a campaign is the vehicle that delivers the message.   Most people don't do this... and their campaigns SUCK.   They’ve got:   Good products Good funnels Good offers   … they're just terrible at launching them, and they get no money.   So they go straight to:   Evergreen campaigns Facebook ads   ... stuff like that.   There's no feeling of: “I can't wait for it to come out. Take my credit card!”   ...and that's what I wanna create.   MY CAMPAIGNS Here's the campaign structure itself for the  Science of Selling Online Group:   Monday = Facebook live Wednesday = an email with a lot of internal hangups stuff   Friday = an email so you can watch and follow what I'm doing.      The number twos are the people this product was specifically built for, so I'm gonna drop an email to them just announcing the fact that we've got it ready for them.    Then we have more emails covering:   Vehicle Internal External Launch Another  2x email   But then, we're going to drop out a text message because I have phone numbers for almost all of them; so I'm gonna drop out a broadcast text message.   The text will be something like, “Hey, on a Friday I emailed and sent you a voicemail as well. I just want you to know that it's available. The thing that you've been wanting all along is here.”   So the modalities interact with each other. Does that make sense?    I own real estate salesfunnels.com and for a while (like two, two and a half years ago), I thought I was going to go and do more stuff on the real estate space…   The way I did it was like, “Hey, put your home address in here and I will send you a quote for how much you could probably sell your house for.”   ...so they put in their:   Name Email Phone number    … they opted in.    15 minutes later I automated a text message to them which said:   “Hey, let me look this up real quick and I can give you a call.”   Then about 30 minutes later, I automated a Slybroadcast that said:   “Hey, I texted you saying I’d call. This is me calling. I just want you to know we got some cool information for you, just make sure you call us. Go check your email because I'm gonna email you something.”   An hour after that, I automated a pdf that was kind of applicable to anybody.   Every single message was, “Call me, call me, call me, call me, call me, call me…” 'Cause I know if they called me it's worth waaay more than me calling them.    I'm parsing out all the easy people to grab.   Each one of these things in the campaign interacts with each other!   If you’re thinking, “Steven, and this is deep!” Yeah, no Duh! I love what I do, okay?    MIXING IT UP   Maybe people don't like checking email. I hate checking email. People are like, “I emailed you months ago.” I'm like, “Sweet, I definitely didn't see it.”    “Steve, I Facebook messaged you months ago.”  “Sweet, I KNOW I didn't see that!”   Not everyone wants to consume their communication in the same way... but I'm definitely going to:   Point them to it Make it interact Connect with story    The launch campaign is as important as the evergreen campaign    It's one of the major reasons (besides affiliate marketing) why I've NEVER had to spend a dollar of my own on my own business.    Instead…   I structure a launch campaign Put all this pressure on Release it to the people I was building pressure for I take that cash and go dump it back into evergreen style campaigns #ads    ...and so it builds off itself like crazy!   In my high-ticket group called OfferLab,  this is the kind of stuff we do.   We structure the:   Sales message Offer Funnel .... but then, the next piece is the launch campaign.    How do you get a butt ton of money so you can go dump it straight back into ads, and now everything is pure profit?    You put a dollar in... but it wasn't even your dollar anyways! It came from the launch campaign… Do you see what I'm saying?    Here’s *A SHAMELESS PLUG*, go to myofferlab.com if you want to see more.   Hopefully, you can see that this is ONE of the reasons why my stuff has done so well.    I feel like people just don't understand the launch campaign.   BUILDING PRESSURE   When Russell puts things out, he builds pressure and soft drops.   That's why he creates so many open loops when he's speaking:     Just wait… It's coming…   Oh, my gosh… here it comes... He’s creating anticipation and pressure and that really annoys some people, but whatever...   Each day, I go in look at my checklist to see what part of the campaign I’m focusing on next:   I've done that, so I'll go do a Facebook live in the next group.  I'm gonna drop out an email to that audience, that audience, and that audience. Where am I in the campaign for that audience? Where am I in the campaign on Thursday for that specific audience? Here’s the theme I’m using. I  know the specific day it's launching so I say: “Make sure you're on the waiting list!”   ….I'm building pressure, pressure, pressure, pressure, pressure.   Call to action, call to action...    Waiting list waiting list, waiting list, waiting list.    ...and then all of a sudden, BOOM! The product is launched like crazy.   BONUS INFO   One of the BIGGEST mistakes people make when they create a launch campaign is they don’t have a way to create A LOT of momentum and pressure.   So how else can I leverage the fact that noise is naturally going to expand further than my own reach?   Check this out:   One of the things that we're doing, (and I've done this on Affiliate Outrage).   After people opt into the member's area, you’ll see a message: “Hey, if you want this other cool thing for FREE, this is how you get it…”    It's part of the members' area, and they can click enter and unlock it after they've shared on social media.    That's me hyper-leveraging what's going on.    I'm taking something that I know is highly attractive to them; very, very sexy, and entering it inside of a sharing contest.   If they share with two or three people, this extremely, extremely attractive, sexy thing unlocks.   The list I’m using will hit probably almost 30,000 people this launch, but then I can probably expect a 25 to 40 percent referral traffic share rate... which means I should get like another 5,000 - 6,000 people that are NOT on my list.    I'm going to ask everyone to share on social media and reward them for it.   It's NOT just what am I selling, it's NOT just how am I selling (sales scripts, sales message, funnel wise), it’s what’s the campaign that launches my funnel?    A funnel is NOT a launch.   What are the mechanisms you’re using to create noise? What are you doing to create pressure and momentum?    I actually bought offersummit.com and I'm going to do an offer summit…   Why?   ...’cause it's going to create tons of noise explicitly around the back of the OfferMind event. It will ride on the back of OfferMind.   So many people are like, “It's hard to fill events.” It is hard, but if I structure all the campaigns ahead of time, it's actually NOT that crazy!   Until Next Time: Get Rich, Do Good, Give Back   Hey,    I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.    I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make. I've felt completely paralyzed by that in the past, and it sucks.    I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.    #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.    #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.    Well, until now I've never had a system or product in my own business to help you build yours. Now, I'm finally able to be public about all this.    If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.   The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new, or are already a killer in business.    You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com  

Chole Elliot from Burton chats about a new campaign #AFamilyofSnowboarders being launched with the American Association of Snowboard Instructors. Help spread the word to your students, families and friends that snowboarding is a family sport. Encourage them to share their pics! http://www.thesnowpros.org/take-a-lesson/families-can-snowboard

In this episode, Mariana talks about pre-launch campaign ideas and steps that you can take before your launch to give you the best possible launch. To learn more about this, join the Profitable Impact Formula today!

Jake and I get funky with our Terminal Directive Campaign Expansion experience. Part 1 is spoiler-free. Check back next week for Part 2! [2:55] Adonis Campaign: shirtless review of the TD campaign [12:35] Launch Campaign: advice for those starting their campaign   Recorded at our favorite local game store (Fair Game - Downers Grove, IL, USA). Thanks for hosting!

Edition #999 Today we again ring the fascism warning bell as we look at the continuing saga of the Donald Trump presidential campaign. And remember: “The only thing necessary for the triumph of evil is for good [people] to do nothing” Be part of the show! Leave a message at 202-999-3991 Show Notes Ch. 1: Opening Theme: A Fond Farewell - From a Basement On the Hill Ch. 2: Act 1: Republicans On Board With Trump Target And Kill Families Of Terrorists - @theyoungturks - Air Date 12-17-15 Ch. 3: Song 1: Family Values - Johnossi Ch. 4: Act 2: The Ugly Place That Donald Trump Is Leading Us - Moment of Clarity w/ @LeeCamp - Air Date: 01-20-16 Ch. 5: Song 2: Rome Wasn't Built In a Day - Morcheeba Ch. 6: Act 3: .@timjacobwise on How Donald Trump Legitimizes Racist Ideas - @DavidPakmanShow - Air Date 01-07-16 Ch. 7: Song 3: When Anger Shows - Editors Ch. 8: Act 4: Donald Trump, the New George Wallace? Head of Segregationist's 1968 Bid on GOP Front-Runner's Racism - @DemocracyNow - Air Date: 01-15-16 Ch. 9: Song 4: People, Turn Around - Delta Spirit Ch. 10: Act 5: Thirty Black People Booted From Trump Rally - @theyoungturks - Air Date: 03-02-16 Ch. 11: Song 5: If You Tolerate This Your Children Will Be Next - Manic Street Preachers Ch. 12: Act 6: How and why fascism comes to power - Economic Update w: @profwolff - Air Date 3-6-16 Ch. 13: Song 6: All You Fascists - Billy Bragg & Wilco Ch. 14: Act 7: Trump's Response to Violence at His Rallies - Majority Report (@MajorityFM) - Air Date: 03-12-16 Ch. 15: Song 7: What happens tomorrow - Duran Duran Ch. 16: Act 8: Cops Swarm Black Man For Getting Punched At Trump Rally - @theyoungturks - Air Date 03-11-16 Ch. 17: Song 8: Out of Control - U2 Ch. 18: Act 9: The Call for a Voting Renaissance and Mass Non-violent Mobilization to Stand Up to Trump via @MoveOn - Best of the Left Activism Ch. 19: Song 9: This Fickle World - Theo Bard Ch. 20: Act 10: Sasha Abramsky on what Trump supporters really think - Start Making Sense from @TheNation - Air Date 3-2-16 Voicemails Ch. 21: Understanding the new movement for socialism - Patrick from Dallas Ch. 22: "Impartiality" stems from privilege - Ruben from San Jose Voicemail Music: Loud Pipes - Classics Ch. 23: Final comments on what it was like to prep for today's episode, plus calling for input for episode #1000 Closing Music: Here We Are - Everyone's in Everyone TAKE ACTION: Read, sign and share MoveOn.org's open letter. Follow @MoveOn on Twitter for the latest updates on the campaign and other actions to stand up to Trump's dangerous rhetoric. Use the hashtags #LoveTrumpsHate and #STOPTRUMP on social media.  Donate to the MoveOn.org "Stand Up to Trump" campaign to support their efforts.  Sources/further reading: Democrats Sound Alarm Against Trump (via Politico) Liberal Groups to Launch Campaign to Defeat Donald Trump (via USA Today) Hear the segment in context: Episode #999 http://www.bestoftheleft.com/_999_fascism Written by BOTL social media/activism director Amanda Hoffman Produced by Jay! Tomlinson Thanks for listening! Visit us at BestOfTheLeft.com Check out the BotL iOS/Android App in the App Stores! Follow at Twitter.com/BestOfTheLeft Like at Facebook.com/BestOfTheLeft Contact me directly at Jay@BestOfTheLeft.com Review the show on iTunes and Stitcher!

Johno and Joey launch their new podcast with the first proper episode

Planning a Book Launch? Meg "The Media Maven" Adams joins me to discuss the best tactics for planning a successful and viral book launch. She shares how to set up a website and blog, how to attract the best partners and focusing your time on the right social media platforms. The post How To Plan A Successful Book Launch Campaign [OMP 019] appeared first on Online Marketing for Profits.

Planning a Book Launch? Meg "The Media Maven" Adams joins me to discuss the best tactics for planning a successful and viral book launch. She shares how to set up a website and blog, how to attract the best partners and focusing your time on the right social media platforms.

Edition #999 Today we again ring the fascism warning bell as we look at the continuing saga of the Donald Trump presidential campaign. And remember: “The only thing necessary for the triumph of evil is for good men to do nothing."   Be part of the show! Leave a message at 202-999-3991 Show Notes Ch. 1: Opening Theme: A Fond Farewell - From a Basement On the Hill 00:00:30 Ch. 2: Act 1: Republicans On Board With Trump Target And Kill Families Of Terrorists - @theyoungturks - Air Date 12-17-15 Ch. 3: Song 1: Family Values - Johnossi 00:06:43 Ch. 4: Act 2: The Ugly Place That Donald Trump Is Leading Us - Moment of Clarity w/ @LeeCamp - Air Date: 01-20-16 Ch. 5: Song 2: Rome Wasn't Built In a Day - Morcheeba 00:09:07 Ch. 6: Act 3: .@timjacobwise on How Donald Trump Legitimizes Racist Ideas - @DavidPakmanShow - Air Date 01-07-16 Ch. 7: Song 3: When Anger Shows - Editors 00:14:20 Ch. 8: Act 4: Donald Trump, the New George Wallace? Head of Segregationist's 1968 Bid on GOP Front-Runner's Racism - @DemocracyNow - Air Date: 01-15-16 Ch. 9: Song 4: People, Turn Around - Delta Spirit 00:22:25 Ch. 10: Act 5: Thirty Black People Booted From Trump Rally - @theyoungturks - Air Date: 03-02-16 Ch. 11: Song 5: If You Tolerate This Your Children Will Be Next - Manic Street Preachers 00:29:29 Ch. 12: Act 6: How and why fascism comes to power - Economic Update w: @profwolff - Air Date 3-6-16 Ch. 13: Song 6: All You Fascists - Billy Bragg & Wilco 00:36:16 Ch. 14: Act 7: Trump's Response to Violence at His Rallies - Majority Report (@MajorityFM) - Air Date: 03-12-16 Ch. 15: Song 7: What happens tomorrow - Duran Duran 00:44:34 Ch. 16: Act 8: Cops Swarm Black Man For Getting Punched At Trump Rally - @theyoungturks - Air Date 03-11-16 Ch. 17: Song 8: Out of Control - U2 00:51:51 Ch. 18: Act 9: The Call for a Voting Renaissance and Mass Non-violent Mobilization to Stand Up to Trump via @MoveOn - Best of the Left Activism Ch. 19: Song 9: This Fickle World - Theo Bard 00:55:16 Ch. 20: Act 10: Sasha Abramsky on what Trump supporters really think - Start Making Sense from @TheNation - Air Date 3-2-16 Voicemails 01:04:46 Ch. 21: Understanding the new movement for socialism - Patrick from Dallas 01:09:33 Ch. 22: "Impartiality" stems from privilege - Ruben from San Jose Voicemail Music: Loud Pipes - Classics 01:13:21 Ch. 23: Final comments on what it was like to prep for today's episode, plus calling for input for episode #1000 Closing Music: Here We Are - Everyone's in Everyone TAKE ACTION: Read, sign and share MoveOn.org's open letter. Follow @MoveOn on Twitter for the latest updates on the campaign and other actions to stand up to Trump's dangerous rhetoric. Use the hashtags #LoveTrumpsHate and #STOPTRUMP on social media.  Donate to the MoveOn.org "Stand Up to Trump" campaign to support their efforts.  Sources/further reading: Democrats Sound Alarm Against Trump (via Politico) Liberal Groups to Launch Campaign to Defeat Donald Trump (via USA Today) Hear the segment in context: Episode #999 http://www.bestoftheleft.com/_999_fascism Written by BOTL social media/activism director Amanda Hoffman Produced by Jay! Tomlinson Thanks for listening! Visit us at BestOfTheLeft.com Check out the BotL iOS/Android App in the App Stores! Follow at Twitter.com/BestOfTheLeft Like at Facebook.com/BestOfTheLeft Contact me directly at Jay@BestOfTheLeft.com Review the show on iTunes and Stitcher!

Since July 2008 the GOCE Earth Explorer satellite has been at the Plesetsk Cosmodrome in northern Russia. ESA’s Gravity field and steady state Ocean Circulation Explorer (GOCE) is a unique satellite that will map the Earth's gravity field for a better understanding of our planet. Although GOCE was due to lift-off in September 2008, launch has been postponed pending a technical issue on the Rockot launcher.ESApod video programme