Podcasts about Virgin Airlines

When Clearwater Mayor Bruce Rector steps onto Virgin Airlines and sees Clearwater Beach representing Tampa Bay on international flight promotions, he's reminded of his city's global tourism appeal. But as he reveals in this candid conversation with Real Estate Disruptors host Amir Habibzadeh, tourism is just one piece of a more ambitious vision for Clearwater's future.Mayor Rector brings 34 years of legal practice and extensive international leadership experience to his role, having visited 50 countries in a single year during his presidency of Junior Chamber International. This global perspective informs his approach to Clearwater's challenges - from unprecedented hurricane recovery to downtown revitalization that has lagged behind neighboring St. Petersburg and Tampa. "We need to revitalize our city, not just our downtown," Rector emphasizes, outlining his commitment to enhancing all areas from the beaches to Countryside.The conversation delves into Clearwater's remarkable recovery from Hurricane Helene's record-breaking eight-foot storm surge that devastated properties that had stood for a century, while also addressing the critical housing affordability crisis that forces over half of Clearwater Beach's workforce to commute from neighboring counties. Mayor Rector details his plans for attracting development while protecting the natural environment that makes Clearwater special, including waterfront opportunities created by the county's planned relocation and potential workforce housing along US-19.Beyond tourism, Rector envisions Clearwater becoming a hub for cybersecurity and life sciences, particularly marine research, positioning the city within Tampa Bay's broader economic ecosystem. His hands-on approach to community engagement - personally responding to every email and phone call - reflects his commitment to hearing residents' concerns while building a legacy focused on long-term improvements that may not be fully realized during his term. For real estate professionals navigating Clearwater's complex market, the mayor offers both encouragement and challenge: help find housing solutions for the workforce while maintaining the community character that makes Clearwater an international destination.

Can I line up a personal holiday off the back of a work-funded trip? How do I make sure I'm on my game after a long-haul flight? Should I tell a future employer I have a planned trip? And can I just work from a cafe if I work remotely? Welcome to BIZ Inbox, your new workplace group chat where we answer the burning questions you definitely can't ask your boss.Writer and podcaster Em Vernem teams up with entrepreneur Michelle Battersby to tackle your trickiest workplace dilemmas.If you want your work life issue solved, send us a voice note or email us at podcast@mamamia.com.au.Sign up to the BIZ newsletter hereTHE END BITSSupport independent women's mediaFollow the Biz Instagram, Michelle’s startup Sunroom and Soph’s career coaching business Workbaby.HOSTS: Michelle Battersby and Em VernemEXEC PRODUCER: Kimberley BraddishAUDIO PRODUCER: Leah PorgesMamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Headlines: Canada’s PM Justin Trudeau announces resignation, man faces court in Fiji over alleged rape of Virgin Airlines crew member, Donald Trump’s election win to be certified by Kamala Harris today, and the Aussies have been snubbed at the Golden Globes. Deep Dive: For a lot of us, consuming news in 2024 could have been best described by one word – fatigue. Exhaustion from the 24-hour news cycle, the growing number of voices telling us what to think about a story and increasing lack of transparency in news sources might have led you to switch off from news as the year came to an end. But news doesn't stop – and in the year of a federal election in Australia, a Trump 2.0 presidency, and everything else that might happen – how should you be consuming your news? This week The Briefing is bringing you everything you need to get cracking in 2025. In this episode of the Briefing Helen Smith is joined by Crikey investigative journalist Daany Saeed and Konrad Benjamin AKA Punters Politics to break down how you can better consume news in 2025. Follow The Briefing: TikTok: @listnrnewsroom Instagram: @listnrnewsroom @thebriefingpodcast YouTube: @LiSTNRnewsroom Facebook: @LiSTNR NewsroomSee omnystudio.com/listener for privacy information.

From struggling in school because of his dyslexia to starting a magazine at just 15, Richard Branson has always found ways to turn his challenges into unique opportunities. Even his iconic airline started as a joke when he was stranded in Puerto Rico after his canceled flight. He hired a plane, wrote "Virgin Airlines" on a blackboard, and offered seats to other stranded passengers. Soon enough, Virgin Atlantic was born. In this episode, Richard shares his incredible journey with Ilana, highlighting key lessons on embracing risk, staying resilient, and using challenges to fuel growth and innovation. Sir Richard Branson is the founder of Virgin Group, spanning airlines, cruises, hotels, health, entertainment, and space travel. Known for his adventurous spirit and bold pursuits, he has not only transformed industries but also used his influence to champion global humanitarian causes. In this episode, Ilana and Richard will discuss: - Surviving British boarding school  - Quitting school at 15 to launch a magazine - Partnering with people who share his vision - The joke that led to the creation of Virgin Airlines - Building the world's largest independent record label - Facing risk with excitement, not fear - Tackling world problems as an entrepreneur - Saving hostages from Saddam Hussein's regime - Forming a peacekeeping council of global elders - Pushing through the toughest days - Dyslexia as a superpower for thinking differently - And other topics…   Sir Richard Branson is a serial entrepreneur and founder of the Virgin Group, which includes more than 40 Virgin companies operating in 35 countries. At just 15, he dropped out of school and started Student magazine, which focused on youth culture. He went on to launch Virgin Records, signing iconic artists like Mike Oldfield and the Sex Pistols. Known for his bold ventures, Branson started Virgin Atlantic in 1984 and Virgin Galactic in 2004. Through Virgin Unite, he leads philanthropic efforts by using business to drive positive change globally. Connect with Richard: Richard's Website: https://www.virgin.com/branson-family/richard-branson  Richard's LinkedIn: https://www.linkedin.com/in/rbranson/  Richard's Twitter: https://x.com/richardbranson Resources Mentioned: Richard's Audiobook: Losing and Finding My Virginity: The Full Story: https://www.amazon.com/Losing-Finding-My-Virginity-Story/dp/B0CW8BS7W7  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

Finally, a game with a permanent big-head mode. On today's episode Conner is joined by actor and Virgin Airlines stan Kimia Bephoornia to discuss the Mario Party-esque title Shrek Super Party (2002) and to bask in the delight of breakfast cereal. Show Notes  Kimia Bephoornia - Mamma Mia, but Different - Instagram Conner McCabe – Bluesky - Twitter – Twitch Produced, Edited, and Original music by Jeremy Schmidt – Video Games: a Comedy Show Call Me By Your Game – Instagram – Twitter - Bluesky – YouTube - TikTok Super NPC Radio – Patreon - Discord-  Bluesky - Twitter – Instagram – Twitch

Patrick Carlyon explains Qatar Airways' bid to buy 25 per cent stake in Virgin Airlines, Senator Alex Antic explains why Liberals are opposing the misinformation bill. Plus, Josh Hammer on Kamala Harris peddling fake news on abortion.See omnystudio.com/listener for privacy information.

An airline's been forced to reinstate a cabin crew member after a tribunal found they wrongly sacked him for breaching the airlines alcohol policy and having sex while on fatigue leave. Dylan Macnish was dismissed after two incident in 2023. He drank a glass of prosecco at a Virgin xmas party within 7 and a half hours of work flight, company policy is no alcohol within eight hours of duty.Another time he was unable to sleep after a helping a passenger who had a suspected a stroke at the airport. He activated fatigue leave; where crew are able to take extra rest hours. During the extended lay over he hooked up with someone on the dating app Grindr and had sex in his hotel room. Virgin Australia used evidence from CCTV footage of Macnish's hotel hallway, and the swipe card records for his room as evidence. Australia's Fairwork Commision, found while MacNish did breach the alcohol policy that's not an automatic reason to sack him and he had accessed fatique leave for genuine reasons, employment law expert Blair Scotland spoke to Lisa Owen.

Qatar Airways is looking to acquire a 20% stake in Virgin Airlines, which acould really shake up the aviation industry. TikTok's owner has quietly released a new social app called Whee as a competitor to Instagram where you can take photos with filters and messages. The chairwoman of Tesla and the owner of the NBL are the new majority owners of the Australian women's basketball league. — Get 50% of Flux Pro for the next 12 months: https://fluxfinance.page.link/EOFY-campagin-50off Build the financial wellbeing of your team with Flux at Work: https://bit.ly/fluxatworkDownload the free app (App Store): http://bit.ly/FluxAppStoreDownload the free app (Google Play): http://bit.ly/FluxappGooglePlayDaily newsletter: https://bit.ly/fluxnewsletterFlux on Instagram: http://bit.ly/fluxinstaFlux on TikTok: https://www.tiktok.com/@flux.finance—-The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

The stock market falls hard as the threat of an interest rate rise becomes real, rising shipping costs props up inflation. Plus, Qatar Airways seeks 20 per cent stake in Virgin Airlines.See omnystudio.com/listener for privacy information.

Dave and Chuck the Freak talk about the hot studio, Dave's road rage incident, Heat Bowl, fights at McDonald's, restaurant bans breastfeeding, stop sign cameras, widow wins lottery, NBA finals, NHL finals, Rory McIlroy calling off divorce, Armie Hammer, Duff Beer from The Simpsons, Billie Eilish Spotify record, Vin Diesel and Putin, 34 different versions of Taylor Swift album, bands playing hits at concerts, fake bag of drugs, man hiding in work ceiling, sex doll mistaken for dead body, cornstarch in sex toy, extra sex doll parts, have you ever had to call the cops on a date?, methane poisoning falls into poop, Uber passenger grabs wheel, man with fake walker steals $11K worth of cigarettes from Walgreens, man breaks into cars for heroin money for his mom, Virgin Airlines engine bursts into flames, falling asleep after drinking on a plane could be deadly, hotter flight attendants give better service, guy runs from police in handcuffs, new car totaled during oil change, yard work outside studio, calories in envelopes, Taco Bell marathon, Justin Timberlake arrested for DWI, Mexico Jacuzzi electrocution lawsuit, Chick Fil-A has the best service, voice ordering in fast food, understanding what animals are saying, elephants call each other by name, Lamborghini with keys inside stolen from Salt Lake airport, and more!

Virgin Airlines has announced that cats and small dogs will be allowed in the cabin on planes on domestic flights. But is it safe, or even responsible to do that to your pets in the first place? Vet Rob Zammit joins John to discuss the health impacts flying and travel has on your pets. Listen to John Stanley live Monday-Thursday from 8pm-12am on 2GB/4BCSee omnystudio.com/listener for privacy information.

Aussie soccer star apologises for posting his stance to not support the Pride Round, Wayne Bennett rejects claims there is a racism issue in NRL. Plus, Virgin Airlines to allow pets on domestic flights, are barking dogs worse than crying babies?  See omnystudio.com/listener for privacy information.

Airplanes have been in the news a lot lately. Last week, there was a problem with the door plug on the Alaska Airlines flight. Yesterday, I read a story about a passenger noticing some wing bolts missing on a Virgin Airlines plane. I've never had a fear of flying. I remember flying across the country back in the 1960s. And while I've never been a frequent flyer compared to friends in the music business, at one time, I was flying 20 to 30 weekends per year. I understand the potential danger, but the only thing I fear in the air... Click Here To Subscribe Apple PodcastsSpotifyAmazon MusicGoogle PodcastsTuneIniHeartRadioPandoraDeezerBlubrryBullhornCastBoxCastrofyyd.deGaanaiVooxListen NotesmyTuner RadioOvercastOwlTailPlayer.fmPocketCastsPodbayPodbeanPodcast AddictPodcast IndexPodcast RepublicPodchaserPodfanPodtailRadio PublicRadio.comReason.fmRSSRadioVurblWe.foYandex jQuery(document).ready(function($) { 'use strict'; $('#podcast-subscribe-button-13292 .podcast-subscribe-button.modal-65d305aee672a').on("click", function() { $("#secondline-psb-subs-modal.modal-65d305aee672a.modal.secondline-modal-65d305aee672a").modal({ fadeDuration: 250, closeText: '', }); return false; }); });

✔Main Channel~ https://www.youtube.com/@DarkViperAU ✔Twitch Channel ~ https://www.twitch.tv/DarkViperAU ✔Main Channel ~ https://www.youtube.com/@DarkViperAU ✔Rambles Podcast ~ https://www.youtube.com/@ViperRambles ✔VOD Channel ~ https://www.youtube.com/@DarkViperAULivestreams ✔Extras Channel ~ https://www.youtube.com/@DarkViperAUExtras ✔Merch ~ https://darkviperau-merch.myspreadshop.com ✔My Discord ~ https://discord.gg/darkviperau ✔DarkviperAU Subreddit ~ https://www.reddit.com/r/DarkViperAU ✔YouTube Membership ~ https://www.youtube.com/darkviperau/join ✔Patreon ~ https://www.patreon.com/DarkViperAU ✔Twitter ~ https://www.twitter.com/DarkViperAU ✔Instagram ~ https://www.instagram.com/DarkViperAU ✔TikTok ~ https://www.tiktok.com/@darkviperau ✔GTA 5 Speedrun Discord ~ https://discord.com/invite/zQt8wZg ✔Business Email ~ darkviperau@mgmtexe.com Editors (On Discord) Rogerio - Rogerio6703 Knees - KneesEdits Andros - andros.jors Music by Chillhop: https://chillhop.ffm.to/creatorcred Complete content ID Playlist: https://spoti.fi/2Kjlacd Listen on Spotify: http://bit.ly/ChillhopSpotify 00:00 - How long is GTA 6 going to take to complete? 02:54 - Ned Luke cosplayed as me; then he was Swatted again. 05:54 - Technical difficulties almost ruined my return to Red Dead Redemption 2. 09:30 - I completely missed this small detail of GTA V's story. 11:58 - This was my actual problem with streaming on TikTok. 13:37 - Instagram streams are actual garbage. 15:02 - Twitter will allow users to stream directly from consoles. 17:03 - I had a very negative first impression with Virgin Airlines. 21:28 - This was my first tweet of 2024. 22:32 - The perks of becoming a channel member.

Biden's tree collapses, BLM keeps stealing from stores, Virgin Airlines uses fat for fuel, Enrique Iglesias can't sing, and Starbucks IS NOT HEALTHY. THE RIGHT SHOW. Subscribe + Share --- Support this podcast: https://podcasters.spotify.com/pod/show/kvoncomedy/support

Description:Our guest, Kristy Morris, has had a close relationship with entrepreneurship from a young age and saw first-hand what it was like to be a business owner when her parents ran one of the earliest McDonald's in Australia after the brand was introduced into the country. Today she is the Co-Founder and CEO of Kailo, Australia's leading luxury wellness brand. Tuning in you'll hear about her upbringing in Australia, the influence her entrepreneurial parents had on her, her struggles at school, and how she came to own a coffee shop when she was just 24 years old! We then go on to learn how her eldest son inspired her to start Kailo, the pivots she and her business partner had to make during the COVID-19 pandemic, along with her reflections on how the business has grown and changed in ways she could never have predicted. Tune in to learn the full scope of Kristy's story and the many lessons she continues to learn as a leader. Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.  In This Episode You'll Hear About:• [02:13] Kristy's upbringing, the influence of her entrepreneurial parents, the early days of McDonald's in Australia, and how her parents were approved for a franchise.• [04:33] The struggles she experienced in school, her cultural exchange trip to America, the positive impact it had on her, and why she eventually decided to drop out of high school.• [10:48] Her experience working at McDonald's, how she worked her way up the ranks, and what this taught her about business operations.• [14:34] Why Virgin Airlines was considered such an innovative company at the time and the extraordinary lengths Kristy went to to make an impression on them.• [16:59] Her decision to open up a coffee shop as a 24-year-old and how this led to her joining HR at Virgin Airlines.• [22:48] Kristy's marriage, starting a family, and her entrepreneurial partnership with her husband before they got divorced.• [25:39] How Kristy's eldest son inspired her to start Kailo and how she met and teamed up with her wonderful business partner Kath Merlo.• [29:33] The strategic steps they took to survive as a business during the COVID pandemic, how they expanded into nutrition products, and the huge impact it's had on their company.• [36:01] An overview of their recent business growth, their expansion plans, and how Kristy is developing herself as a leader.• [41:21] Details about what's next for Kailo and Kristy's advice to aspiring entrepreneurs.To Find Out More:Kristy Morris on LinkedInKailoKailo on FacebookKailo on InstagramKailo on YouTubeKailo on LinkedInAwesome CXLee Greene on LinkedInStairway to CEOStairway to CEO on Instagram Quotes:“My dad was trying to instill a really strong work ethic that ‘you are no different to anybody else'. I genuinely can say I think that is a gift.” [0:13:14]“I was lucky enough to get a job with Virgin [Airlines] and they there were such a new company at the time. You felt like you were part of something really exciting.” [0:16:59]“The more vulnerable [you are], the more successful you will be because you're just opening up for people to come in and help you.” [0:22:24]“[Kath and I] often talked about all the gaps that we were seeing. From what we were seeing in LA [versus] Australia, around wellness. — And all the clinics and things that you have on offer in the US. And we [wondered] ‘what if we can bring a concept back to Australia.'” [0:27:13]“We've grown the services based on the guests' needs, learning from our guests what they want.” [0:29:02]“It was a much bigger beast that we took on than we realized. You go into something that you've never done before and go ‘yeah, this is going to be – easy.'” [0:29:16]“Fourteen months into opening, we hit COVID. [It is] by far the hardest moment that we've ever been through. Closing the doors to our business and realizing we only had $20,000 in the bank. We were still in such a startup mode.” [0:29:35]“The hardest part has been not having such a close relationship to every single person in the team.” [0:38:39]“I feel lucky to be in a business partnership, I think that always gives you that comfort.” — [0:40:05]“Always surround yourself with really positive, successful, humble people. Because you don't want to lose sight.” [0:42:39]

Sheri Howell is Head of Marketing & Communications for Medjet, the top-rated traveler protection membership in North America. She started her career at MTV, where as Vice President of Music she helped evolve a "little niche music television channel" into one of the most internationally recognized brands in history. Former clients and project partners of the branded content company she started after leaving MTV have included Walmart + Miley Cyrus, Intel + will.i.am, Virgin Airlines, Snickers, Sports Illustrated, the Hard Rock Casinos & Hotels, and more. Howell's viral content marketing and artist integrated campaigns have earned Emmy, Clio, Webby, CES Global Media, and NAACP Awards, multiple Telly Awards, and a nomination for the Titanium Lion at Cannes.    In this episode of Takin' Care of Lady Business®, Jennifer Justice speaks with Sherri Howell, a seasoned professional in the entertainment industry, began her career at MTV Music Television and quickly ascended to Chief Marketing Officer at Medjet, demonstrating her adaptability and prowess in various industries. Sherri's perspective on her career is one of growth, adaptation, and fulfillment. Starting at MTV, she honed her brand and talent management skills and, after 15 years, transitioned into entrepreneurship and marketing. Despite facing challenges in this new venture, Sherri embraced them with a problem-solving mindset, finding satisfaction in working with brands she believed in and creating successful strategies. Her innovative thinking and strategic approach have been instrumental in doubling sales at Medjet, even during the challenging times of the COVID-19 pandemic.   Here is what to expect on this week's show: Discover how embracing change and taking calculated risks can lead to incredible career opportunities and personal growth. Explore how a diverse skill set can serve as a secret weapon, allowing you to thrive in various industries and roles, opening doors you never imagined. Uncover the power of collaboration between brands and talent and how aligning interests can lead to extraordinary success stories. Quotes: "I love to hear these stories because I think it's very inspiring and encourages women to understand that life is not linear. Your career is not linear. And you can use all of these assets and experiences that you've gained over time to transfer into other industries." - Jennifer Justice “It kind of broke my heart that there was just less and less music [on MTV], and the types of programming that they were evolving into, I didn't really want to make.” - Sheri Howell "People call us from all over the world. They've had an accident or they're really sick, they're scared, they're stuck in a foreign hospital. And we send a team that shows up at their bedside, rolls them out, puts them on a jet, brings them to the hospital of their choice." - Sheri Howell "Make your own way. Don't let anybody tell you what you should be and do something that you love, because if you do things that you love, you will succeed." - Sheri Howell   This episode is sponsored by Medjet. Medjet is the top-rated air medical transport and crisis response membership for travelers. If you're hospitalized while traveling or your safety is threatened abroad, they get you home. Join Medjet before your next trip at Medjet.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever found yourself munching on cabbage alongside a pet rabbit? Well, one of our hosts has, and it's a story you have to hear to believe! This week, we are back to tickle your funny bone with more hilarious tales and thought-provoking insights. We'll take you back in time and revisit the resilient spirit of a young Richard Branson, an anecdote that will leave you thinking about the true nature of tenacity. We also discuss the somewhat comical rivalry between two of the world's richest men, Richard Branson and Elon Musk. Is it simply a marketing gimmick, or does it hold some genuine competitive fire?But wait, there's more! We dive headfirst into the fascinating world of business, particularly looking into Branson's audacious deal with Boeing and how Virgin Airlines sprouted from a frustrating event. It's a lesson in transforming obstacles into opportunities, and it's sure to leave you inspired. Our chat also extends beyond Branson's empire, discussing the broader implications of billionaire lifestyles and the nuances of different entrepreneurs. So, buckle up and get ready for an episode filled with laughter, inspiration, and some downright odd rabbit antics.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz

Robbie is on the ground in Botswana for the 100th Blood Origins roundup with the Slots Media boys! Patrick Tillard joins the boys for this special episode, a filmmaker and journalist, who is new to the podcast but on his second trip with the Blood Origins crew. After recounting Louis's constant bad luck in Africa and baggage woes while traveling on Virgin Airlines, they discuss Botswanan hunting policy, their plans for the trip, the conservation project they're working on and more! Shoutout to our Conservation Club Members! Hunt with Safaris De Mozambique https://safarisdemozambique.com/ Hunt with Venator here https://www.venator.co/ Learn more about 970 Services https://970services.com/ See more from Blood Origins: https://bit.ly/BloodOrigins_Subscribe Music: Migration by Ian Post (Winter Solstice), licensed through artlist.io Podcast is brought to you by: Bushnell: https://www.bushnell.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Passport to Everywhere, Melissa is joined by legendary entrepreneur and adventurer Sir Richard Branson. Renowned for his trailblazing spirit, Branson has carved a name for himself in diverse industries such as music, aviation, hotels, and even space exploration. The episode delves into his remarkable journey, starting from his early days when he left school at 16 to launch his own magazine, to starting Virgin Records later Virgin Airlines and the Virgin Limited Edition hotel group, and bringing us to the current day as he celebrates the opening of his new hotel in Mallorca. Branson's reputation as a risk-taker and visionary stems from his ability to turn the seemingly impossible into reality. The conversation highlights his incredible adventures, from a circumnavigation of the globe in a  hot air balloon and exploring space to ambitious adventures with his family around the world. Then, with the opening of his new hotel in Mallorca, Son Bunyola, Melissa also highlights some of the amazing shops, experiences, and restaurants that you can experience in Mallorca on this week's Destination Hacks!If you want more information on the restaurants, shops and places mentioned in this week's episode, click on the links below:  Banyalbufar: Son Bunyola - The Virgin Limited Edition hotel located on the northwest coast of Mallorca opening June 16th Deià:La Residencia - Belmond hotel that's also home to several restaurant options offering fine-dining, scenic views, and culinary experiencesCa's Patró March - Tiny cliffside restaurant for a meal with a viewPalma:Cortana - Clothing store by Designer Rosa Esteva from Mallorca who creates dresses that capture the essence of the MediterraneanCarmina - Men's hand-crafted shoe store run by fourth-generation shoemakersAlpargatería La Concepción - Artisan shoe store where you can find Mallorcan, Menorcan and Ibizan espadrillesLa Rosa Vermutería - Vermutería offering local, authentic tapas and vermouthCeller Pagès - Restaurant that opened in 1956 serving traditional Mallorcan cuisine and seasonal dishesLa Bodeguilla - Typical Spanish tavern with a tapas barFornet de la Soca - Centuries-old pastry shop where you can order the ensaïmada, a traditional dessert Pollensa:Teixits Vicens - Family-run textile factory and shop incorporating the technique of ikat where you can find handcrafted, colorful traditional Mallorcan fabricsSanta María del Camí:Textil Bujosa -Third-generation family business incorporating the technique of ikat where you'll find handcrafted, colorful traditional Mallorcan fabricsBinissalem:Con Alma Design -Studio led by a husband-wife duo who create custom furniture pieces from olive tree wood and colorful Mallorcan tile boards named after different Balearic Islands Alcúdia:Maca de Castro - Michelin star, fine-dining restaurant for an elegant meal with a lovely terrace If interested in learning more about traveling to space, here is the book mentioned by Sir Richard Branson: The Overview Effect: Space Exploration and Human Evolution  by Frank White

Here are some references used for this broadcast: https://www.forbes.com/sites/amyblaschka/2019/03/11/three-ways-to-nail-what-sir-richard-branson-cites-as-his-top-leadership-soft-skill/?sh=1296bf1b5496https://www.google.com/search?client=safari&rls=en&q=adamsmith+marvel+comics+listening+devices+blue+ear&ie=UTF-8&oe=UTF-8https://www.facebook.com/teresabarnesrnhttps://www.instagram.com/teresabarnesrn/?hl=enhttps://www.linkedin.com/in/hearteresabarnesrn/https://www.youtube.com/c/TeresaBarneshttps://barnescommunicationsolutions.com/https://barnescommunicationsolutions.podia.com/

The average Delta flier takes 22 years to reach Million Miler® status. A lot can happen in two decades and one million miles: our flight patterns shift, our jobs change, pandemics come to pass, and the technology powering the airline industry evolves. And yet, Delta has enabled a smooth ride through such an extended time horizon, building a best-in-class loyalty program and overall customer experience. Courtney Bradley is Delta's General Manager of SkyMiles® Engagement and Growth. She's well acquainted with cult-like consumer bases: Courtney's resume includes the likes of Nike, JetBlue, and Virgin Airlines. Courtney joins Billy and Billie to explore how her team engineers joyful brand interactions for its diverse consumer base. WillowTree and Delta's growth experts discuss innovations in growth marketing, like brand partnerships and tech stack evolution, while underscoring the importance of cross-functional collaboration and human-centric communication. Hot topics discussed:Which growth marketing metrics and KPIs Delta uses to measure loyalty program success  Why and when Delta restructured its SkyMiles® and Million Miler® programs — and what strategies and tactics were critical to achieving such massive overhaulsHow Delta engages with (and ultimately delights) consumers across different demographics and behaviorsKeep the growth going:Read the episode transcriptionConnect with Courtney Bradley, Delta General Manager of SkyMiles® Engagement and Growth on LinkedInFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn

British Airways paid out one of the largest libel settlements in UK history on 11th January, 1993, for engaging in disreputable business practices, including shredding documents, poaching passages, and circulating hostile and discreditable stories about their upstart rival Virgin Airlines. The so-called Dirty Tricks revealed that British Airways had created a secret unit within a secure office in Gatwick dedicated to destroying Richard Branson's new airline through a range of nefarious strategies.  In this episode, Arion, Rebecca and Olly discuss the sneaky activities that British Airways' Helpline team were tasked with carrying out; explain how the murky story ended up in court; and reveal Richard Branson's fool-proof single piece of advice for anyone who wants to become a millionaire…  Further Reading: • ‘British Air to pay for “Dirty Tricks”' (The Chicago Tribune, 1993): https://www.chicagotribune.com/news/ct-xpm-1993-01-12-9303161067-story.html • ‘British Airways Virgin Atlantic Dirty Tricks (1993)' (Granada TV, 1993):  https://www.youtube.com/watch?v=Rm54xVyqBLI&t=7s #90s #Business #UK Love the show? Join 

Welcome back to The More We Know! The more we know, the more we grow!Your Mentor Today is legendary economist, Professor John List.  You are in for one of the best master classes on economics ever! John A. List is the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago. His research includes over 200 peer-reviewed journal articles and several published textbooks. Previous to The Voltage Effect, he co-authored the international best seller, The Why Axis, in 2013. He is currently the Chief Economist of one of the largest companies in the world, Walmart. His research focuses on combining field experiments with economic theory to deepen our understanding of the economic science. In the early 1990s, List pioneered field experiments as a methodology for testing behavioral theories and learning about behavioral principles that are shared across different domains. To obtain data for his field experiments, List has made use of several different markets, including charitable fundraising activities, the sports trading card industry, the ride-share industry, and the education sector, to highlight a few. This has lead to collaborative work with several different schools and charities, as well as firms including: Lyft, Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several non-profits.John was elected a Member of the American Academy of Arts and Sciences in 2011, and a Fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current Editor of the Journal of Political Economy. In November 2014 he was awarded an honorary doctorate by Tilburg University. Tilburg University calls him "a true pioneer in experimental field research," whose innovative work has "finally made it possible to test behavioral economic theory in everyday practice...He has raised this research area to a higher level with his originality, expertise, and impact, and he is an inspiration to many." Listen To The More We Know ⇨ https://www.buzzsprout.com/1134704​Subscribe ⇨https://www.youtube.com/channel/UCxvfd5ddf72Btbck8SdeyBwFollow my Instagram ⇨ https://www.instagram.com/sameer.sawaqed/?hl=enFollow my Twitter ⇨ https://twitter.com/commitwithmeer

We celebrate Mischief Night with some scary, weird stories! A 95-year-old woman died in a nursing home fight, a lawyer who fought for the right to not wear a motorcycle helmet had an ironic death, and a doctor was forced to pay damages for an oral sex overdose. Virgin Airlines lost some important ashes, Mattress Mack bet it all on the Astros, and Uber Eats doesn't like it when you order too much alcohol! Brian also talks about his time at the Chiller Theatre Convention in Parsippany, while Ron attended another amazing Jarty Party! All this, plus NFL Locks, a Shell stock buyback, and the Zuck's net worth keeps dropping!

Jay has the latest travel news from the Airlines

Holmberg's Morning Sickness - Brady Report - Tuesday October 25, 2022

Holmberg's Morning Sickness - Brady Report - Tuesday October 25, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

Qu'est-ce que l'on peut apprendre des meilleurs entrepreneurs au monde ? Le livre « Réinventez-vous », de James Altucher, est une collection de réflexions et conseils pour s'améliorer et grandir, tirés des grands leaders spirituels comme Pape François et Gandhi, ou des chanteurs mythiques, comme Mick Jagger et Eminem. Retrouvez le livre sur amazon : https://amzn.to/2rr3fVF Dans cette vidéo, j'ai décidé de mettre en avant les conseils d'entrepreneurs d'exception : Elon Musk, créateur de Paypal et de Tesla, Richard Branson, créateur de Virgin Airlines, Larry Page, le créateur de Google, et Mark Cuban, créateur de Broadcast.com. Tous ces personnages se sont choisis en premier, et grâce à leurs efforts de ne pas se conformer aux attentes des autres, et de s'améliorer jour après jour, ont réussi à changer le monde. Pas besoin de révolutionner sa vie : il suffit de se donner comme objectif de s'améliorer 1% chaque jour. En quelques mois seulement il sera possible d'obtenir des résultats incroyables. Des exemples des conseils de ces entrepreneurs ? • si quelque chose est suffisamment importante, même si les probabilités sont contre vous, vous devriez la faire tout de même • Être persistant est très important. Ne jamais abandonner à moins d'être forcé de le faire. • Mon livre préféré m'a appris que la chose difficile est de trouver les bonnes questions à se poser ; une fois que cela est fait, le reste est très simple ! • Si nous étions motivés par l'argent, nous aurions vendu l'entreprise il y a longtemps et nous serions sur la plage. La chose excitante d'une entreprise n'est pas de faire de l'argent. C'est d'aider les autres. • Il est plus simple de progresser dans des rêves méga-ambitieux. Puisque personne d'autre n'est assez fou pour le faire, vous n'avez pratiquement pas de concurrence. • Écoute plus que tu parles. Personne n'a rien appris en s'écoutant parler. • Pour la plupart des gens « prendre un risque » a une connotation négative, alors qu'en réalité c'est une opportunité. Croyez en vos capacités, faites-vous confiance ... Si vous n'essayez pas, vous ne saurez jamais. Si on le veut, il est tout à fait possible d'appliquer ces conseils dans notre vie quotidienne et nous améliorer, 1% chaque jour. Aimez vous ce format ? Si oui, je pourrais faire une deuxième vidéo dédiée à ce livre et vous parler de ce que Picasso, Serena Williams ou La guerre des étoiles peuvent nous apprendre ! Quel conseil vous avez aimé d'avantage ? Quel serait votre propre conseil à quelqu'un qui voudrait s'améliorer ? #mindparachutes, #developpementpersonnel, #devperso, #entrepreneur, #entrepreneuriat --- Send in a voice message: https://anchor.fm/mindparachutes/message

In this Original Thinking podcast we will be joined by John List, Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, who will be discussing his book 'The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale'. The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale The premise behind the Voltage Effect is deceptively simple: No great idea is guaranteed to succeed. Be it a life-saving medical breakthrough, a new policy initiative, a cutting-edge innovation, or a bold plan for building a better world, translating an idea into widespread impact depends on one thing only: whether it can be replicated at scale. Many college students will graduate into the world with a bold idea they hope to scale – whether by starting a company, through social advocacy or non-profit work, in the private sector, or elsewhere. The book draws on John's years of behavioural science research, as well as examples from the realms of business, education, policymaking, and public health to present a data-driven approach to the science of scaling. In it he outlines the five hurdles that must be overcome for an idea to succeed at scale, as well as four research-based strategies to achieve maximum-impact scaling. Topics include: Best experimental design practices to validate an idea (and reduce the risk of false positives)Navigating the supply-side economics of scalingUsing marginal thinking to assess the viability of an enterprise at scalePreventing the negative externalities that may emerge when an idea is implemented on a large scaleUsing behavioral-economic incentives to spur widespread adoption of an idea or increase compliance with a policy or programHow we can apply the principles of scaling to drive change in our schools, communities, companies, and society at large To order the book or download a preview, visit The Voltage Effect. John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His research focuses on combining field experiments with economic theory to deepen our understanding of the economic science. In the early 1990s, List pioneered field experiments as a methodology for testing behavioural theories and learning about behavioural principles that are shared across different domains. To obtain data for his field experiments, List has made use of several different markets, including charitable fundraising activities, the sports trading card industry, the ride-share industry, and the education sector, to highlight a few. This collective research has lead to collaborative work with several different schools and charities, as well as firms including: Lyft, Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart and several non-profits. His research includes over 200 peer-reviewed journal articles and several published textbooks. He co-authored the international best seller, The Why Axis, in 2013, before releasing The Voltage Effect in February 2022. List was elected a Member of the American Academy of Arts and Sciences in 2011, and a Fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioural economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current Editor of the Journal of Political Economy The episode will be facilitated by Timothy Devinney, Professor and Chair of International Business at Alliance Manchester Business School.

CONK! News Editor-in-Chief JIM PETERS is joined by JENNIFER OLIVER O'CONNELL from RedState.com to talk about the GOP's "Commitment to America" and Virgin Airlines' new uniforms. Plus, John Fetterman doesn't even belong *close* to the Senate. And, the New York Times might have got all that UFO crap all wrong.... Produced by CONK! News, the premiere conservative news aggregator on the web at conk.news

You're great at taking beautiful photographs, making videos, or applying makeup...but creating captions for social media or your website? That needs a little boost. Luckily I brought my friend Boomer Cruz to give you the best tips. He's the lead copywriter at SalesForce, a powerful SF-based ad agency. He's been responsible for campaigns with Virgin Airlines, Muscle Milk, Lyft, and more. Listen to the podcast now! HOW TO FIND BOOMER CRUZ: Boomer on Instagram Boomer's Website WALID'S INFO: Photography Pricing Course (STEP PRICING) here https://go.photographybusinesscourse.com/STEPpricing Masterclass/workshop here https://go.photographybusinesscourse.com/shop Photography Blog here https://photographybusinesscourse.com Instagram here https://www.instagram.com/walid.azami/ Youtube here https://www.youtube.com/c/WalidAzamiTV Website here https://www.walidazami.com

Let's hear Kevin as he shares some big lessons in good and bad examples of dynamic customer experience.

Jen dives into some interesting stories outside the world of sports on “What's Brewin' with Jen” to include Burger King introducing pregnancy whoppers and a Virgin Airlines co-pilot admitting he's unqualified during a flight.

(00:00-10:48) On today's Mike Missanelli Show, the confidence in a Sixers Game 5 win is growing with Mike, Tyrone and Jen.  They all believe the Sixers will win.  There are reasons they believe this but one of the biggest is Joel Embiid.  We all know what he brings.  Some things do need to happen, Harden needs to play well, and some bench players need to show up among other things.  Mike believes the city should be confident based on the crack in the Heat armor. He does want to gauge the city though.  What are your thoughts? How do you feel?  Scared, nervous, confident?  Tyrone and Jen weigh in with their thoughts. (10:58-1:16:31) Jen introduces today's Twitter poll.  Will James Harden deliver another great performance for the Sixers tonight? Your choices are a) Yes-Found His Groove and b) No Game 4 Was a Fluke.  The early leader is YES.  Mike, Tyrone and Jen share their opinion then Mike heads to the phones to hear what you think about this big Game 5. Mike, Tyrone and Jen talk about 80s singer Corey Hart.  This came up because Tyrone played ‘Sunglasses at Night' because of Mike's sunglasses.  (1:16:41-1:26:58)  Jen dives into some interesting stories outside the world of sports on “What's Brewin' with Jen” to include Burger King introducing pregnancy whoppers and a Virgin Airlines co-pilot admitting he's unqualified during a flight. (1:27:09-1:47:10) Mike heads back to the phones to continue taking the pulse of the city regarding the big game tonight. (1:47:21-2:00:57) Sixers writer for The Athletic, Rich Hofmann joins the show from Miami.  He believes Harden's shot making masked some bad possessions.  Embiid's defense won game 3 and his offensive presence won game 4.  He believes Sixers winning four straight would be epic but it can be done. (2:01:07-2:42:22) The rest of the show belongs to you, the FANatic! (2:42:32-2:47:35) It is time for Sound Off! Leave your very own Sound Off calls for Mike Missanelli at (610)-771-9705!

John A. List (Twitter: @econ_4_everyone) is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.His research has led to collaborative work with several different firms, including Lyft,  Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several nonprofits. For decades, his field experimental research has focused on issues related to the inner workings of markets; the effects of various incentives schemes on market equilibria and allocations; how behavioral economics can augment the standard economic model; early childhood education and interventions; and, most recently, on the gender earnings gap in the gig economy (using evidence from rideshare drivers).His research includes more than 200 peer-reviewed journal articles and several published books, including the best-seller he coauthored with Uri Gneezy, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.List was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjö Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy.For a number of publications in the area of field experiments and behavioral economics, please see http://www.fieldexperiments.com/. Some other studies of interest:Why women are paid less than men for Gig jobs: https://ideas.repec.org/p/feb/natura/00634.htmlWhy do people discriminate: https://ideas.repec.org/p/feb/natura/00299.htmlWhy do inner-city schools continue to fail: https://ideas.repec.org/p/feb/framed/00719.htmlWhy do people give to charity: https://ideas.repec.org/p/feb/natura/00472.htmlWhy we should run field experiments: https://ideas.repec.org/p/feb/artefa/00089.html The Science of Using Science (for policymaking): https://ideas.repec.org/p/feb/artefa/00670.htmlTo learn more about John, please visit:LinkedIn: https://www.linkedin.com/in/john-list-4727b6a/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

John A. List (Twitter: @econ_4_everyone) is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.His research has led to collaborative work with several different firms, including Lyft,  Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several nonprofits. For decades, his field experimental research has focused on issues related to the inner workings of markets; the effects of various incentives schemes on market equilibria and allocations; how behavioral economics can augment the standard economic model; early childhood education and interventions; and, most recently, on the gender earnings gap in the gig economy (using evidence from rideshare drivers).His research includes more than 200 peer-reviewed journal articles and several published books, including the best-seller he coauthored with Uri Gneezy, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.List was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjö Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy.For a number of publications in the area of field experiments and behavioral economics, please see http://www.fieldexperiments.com/. Some other studies of interest:Why women are paid less than men for Gig jobs: https://ideas.repec.org/p/feb/natura/00634.htmlWhy do people discriminate: https://ideas.repec.org/p/feb/natura/00299.htmlWhy do inner-city schools continue to fail: https://ideas.repec.org/p/feb/framed/00719.htmlWhy do people give to charity: https://ideas.repec.org/p/feb/natura/00472.htmlWhy we should run field experiments: https://ideas.repec.org/p/feb/artefa/00089.html The Science of Using Science (for policymaking): https://ideas.repec.org/p/feb/artefa/00670.htmlTo learn more about John, please visit:LinkedIn: https://www.linkedin.com/in/john-list-4727b6a/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

This week in The Biz Dojo, we chat with Justin Perkins, Founder of New Edge Coaching... and Seth's personal coach. In the first part of our two part conversation with Justin, we get into some pretty interesting stories that include connecting with Richard Branson (and Virgin Airlines), owning a rickshaw, handing out nuts, advertising, unintentional exercise in NYC, and much, much more. (and lots of bikes!)  Hear the incredible path Justin has taken to uncover and build the career that fits him. So, pull up a chair and pour a nice warm cup of   Biz Dojo Coffee (Masters Medium - OR - Dojo Dark). It's storytime, kiddos!  You can also visit us at the links below to join the discussion:Website      |      Facebook      |      Instagram      |      LinkedIn      |      TwitterSupport the show (https://www.paypal.com/paypalme/thebizdojo)

Jumping across toilet cubicles at work, ignoring your kid's poo while your hair gets done, and sleeping in the car with your kids in the shop's garage. THAT'S how badly these two want this year to end. We're ready for 2022 baby! Email us at thebabysitter@novapodcasts.com.au CREDITS Hosts: Cathrine Mahoney & Sarah McGilvray Managing Producer: Elle Beattie Lead Producer: Lem Zakharia LINKS Sarah's Instagram @sarahmcgilvray Cath's Instagram @cathrinemahoney Nova Podcast's Instagram @novapodcastsofficial Find more great podcasts like this at novapodcasts.com.au See omnystudio.com/listener for privacy information.

Posledních dvanáct měsíců jsme strávili v lockdownu. To ale ani zdaleka neznamená, že jsme přestali cestovat. Češi nakoupili obytné dodávky, chaty šly na dračku a díky průvodcům jako třeba Rare places nebo Placehunter objevovali, co mají za humny. Přesto se už těšíme do vzduchu. Podle výzkumu Virgin Airlines chybí hlas pilota z repráku až 82 procentům Britů. Více než tři čtvrtiny dotázaných navíc tvrdí, že stráví výběrem další dovolené o hodně více času než před pandemií. Ohlédneme se také zpátky do minulosti, třeba na dobrodružné výpravy v rámci virtuální reality, která ze loni dočkala prudkého nárůstu.Probereme, že se udržitelnost propisuje i do našich snů o perfektní dovolené. Součástí výletu do ekoresortu tak bude například sbírání odpadků na pláži, pomoc místní komunitě nebo zelenější cesta vlakem. Na dovolené už totiž nehledáme jen odpočinek, ale smysluplný zážitek. I když pro 40 procent mladých bude zásadním argumentem hlavně to, že to bude vypadat dobře na Instagramu.

Your more interesting friends talk best and worst airports and give you some easy tech advice. And monkeys!

The Battle: Outdated and antiquated launch strategies Story: → Challenge: Boring and limited time get your audience's attention→ Tech + the world is moving too quickly  → One size does NOT fit all The Combat Tactic: Leave tons of room for innovationStudy the behavioral psychology of your audience How can you push limits? (Virgin Airlines blimp vs British Airways)RESOURCES MENTIONED:

This week, I talk about one of my favorite autobiographies: "Losing My Virginity".  The true story of the rock-star billionaire Sir Richard Branson, Founder of Virgin Records, Virgin Airlines, and the entire Virgin Group. Show Notes: Key Take-Aways Always Create Options Empathy is a Superpower Keep It Simple Link to the Book: Losing My Virginity *** Click here to Subscribe to our Email Newsletter ***

In this episode we talk with Matt Barnett who is Papa Bear, CEO and head of product at Bonjoro, a 1-1 personalized video messaging platform changing the way companies build long term loyalty with customers from the get go. I think you'll find some insightful stories as it relates to building better brand loyalty. Learn what Virgin Airlines did to win Matt as a customer for life. Enjoy! --- Send in a voice message: https://anchor.fm/rob-gallo/message

Leaders often ask me why they should dive into the social media pool. “What's the point?” is a question that comes up a lot. I get it. Most leaders are on tight timetables and already feel as if the number of “hats” they are wearing is at least one too many. The idea of adding social media posts and engagement to their daily to do list seems at best challenging, and in some cases, impossible.  That's why I reached out to Mireille Ryan, the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Summit and Social Media Marketing Awards to get the real scoop on what leaders should and should not be doing in terms of developing their digital footprint to both brand and build their companies successfully. The bottom line, she shared, was that people want to do business with people. They want to know what a leader's values are, what they stand for, and even whether or not they mesh with that person's personality.  Think Richard Branson – the living, breathing embodiment of the Virgin Airlines brand. He was really one of the first big leaders to step out from behind the desk and corporate boardrooms and into the social media feeds of customers, and potential customers, worldwide. He shared himself, his ideas, ideology, lifestyle, and an almost infectious entrepreneurial spirit with the world and in doing so helped to ignite a new thirst for consumers who wanted to know more about the people behind the brands they buy. In the age of transparency and information – Richard's example is acting as a wake-up call for leaders everywhere.  My first burning question for Mireille was, “How do leaders use social media effectively when their time is so limited?  That's where the WHY first comes into play. She explained that today's leaders need to first clearly identify and map what their goals and objectives as an organization are, and then translate how social media supports those objectives. What's the why? Will it drive brand recognition, build a business base, and create customer engagement? Then, they can see that it makes sense. Once they know the why, they can then put a plan in place to allow them to execute a social strategy that is strong on results, without taking up a great deal of time. She assured me (repeatedly) that, with the right plan, leaders can accomplish their goals in just 15-20 minutes per day. Perhaps posting strategically two to three times per week – and then using their downtime (waiting for a meeting, in an Uber, on the train, etc.) to comment and connect with other thought leaders and followers. It's all about creating some of those two-way conversations and benefiting from them.  You don't have to be everywhere – or on every platform. Choose what works for your goals and go from there.  Next question – how do leaders measure results? After all, just like in traditional marketing, if you can't measure results, it's tough to justify putting in the time. That all starts as strategy as well. In other words, posting for sake of posting isn't going to cut it. Leaders need to think about what outcomes they want to produce from their social marketing and gear those online shares and conversations towards those goals with specific calls to action, invites, touch points, and follow through.  I loved the six-part strategy she shared:  Make sure your profile is optimized well. (Really well!) Start connecting with the people you know, on the platform that makes the most sense for you and your objectives and branch out from there. (From a leadership standpoint, LinkedIn seems to be the most strategic option.) Start engaging with content. Share your thought leadership, ideas, offers, and insights.  Work out a three-month posting strategy. (What you'll post, how many times per week, and how they will serve your purpose.) Build an email list. (I loved the reference to VINE, which had influencers who were earning six-figures because of the platform, and then one day it shut down, as did those influencer's marketing channel.) Social media is “rented property” – whereas if you can transition social followers into an email database, you can continue to market and connect, regardless of the whims, buy-outs, and ever-shifting algorithms of social networks. Watch your analytics. Most platforms have analytics you can track which will allow you to see where you fall in terms of success factors. Watch them – they'll help you measure your results.  Next, I wanted to know how leaders could reach their ideal clients. Step one is to identify those ideal clients. That starts with asking some great questions such as…  What does your best customer look like?  What are the questions they ask the most?  What are the needs your product or service answer for them? Then you can build your content around answering those questions and appealing to those needs. Add in some amazing hashtags that will make it easier for your base to find that content, and you have a win.  Lastly, what I learned is that over the next couple of years there will be a window of opportunity for leaders to step out from behind the corporate curtain and step into a role of being a visible, social part of building their brand and encouraging their team members to do the same. In doing so, they will open wide new doors to building relationships, establishing trust, and creating the kind of customer connections that foster lifelong loyalty. Those leaders that embrace this opportunity will flourish, and those that do not will miss out.  A big thanks to Mireille for her terrific insights and strategies. Relationships, trust, connection, and loyalty all seem like extraordinary “whys” to me. How about you? Let's have that conversation! 

In this episode, we catch up with the President & CEO of the company who won the 2018 Frost & Sullivan Global Content Protection Entrepreneurial Company of the Year Award, where we talk about DRM and its ever-changing role in the video industry. Mark Donnigan: 00:00 This episode on DRM was so meaty, that we decided to jump right into a nine minute segment of Dror talking with Christopher Levy, who is President and CEO of BuyDRM, about how DRM technology fragmentation came to be, and the strategies behind DRM as a platform lock in. After this extended clip, we resumed the rest of the interview. You will definitely want to keep listening. Here's Dror and Christopher Levy. Dror Gill: 00:35 This is really an interesting trend you're talking about. On one hand, you have these silos, and the silos include the software platforms, the hardware devices, the content, and the DRM mechanism, which is made by a certain, by a specific company. Now, some of these companies have interest only in parts of this type of ecosystem. For example, Samsung have devices, they have a software platform, they don't have their own DRM, and they don't have much content of their own. So, now this collaboration with Apple is bringing more content, a lot more content, to Samsung devices, and bringing a lot more devices to Apple's content. We all know, all of you know, the rumors about Apple expanding their content service to be much wider than it is today, so it really makes sense. Dror Gill: 01:37 The topic you raise of which DRM will be used to enable this collaboration or cross-streaming of content between platform is really a very interesting issue. Another point you mentioned, which, you know, I can really resonate with, is the fact that standardization has happened across the video ecosystem in things, in components such as codex, packaging, controller mechanisms, manifests, things like that. And, DRM, although there have been attempts to standardize DRM, there has always been some internal component of that DRM that remained proprietary. That remained part of a closed, in siloed ecosystem such as PlayReady and Widevine, and this always struck me as kind of odd that everything else is standardized, and even the you know, mechanisms of exchanging keys in DRM's are defining DRM protocols. Dror Gill: 03:08 Everything is standardized but finally, the key. Those very large companies do not want to give up the key. The key is what they control, and it is the key of opening the content, but also the key to the whole ecosystem, and platform which enables their own platforms to grow. Dror Gill: 03:31 My question is, and referring to the fact that you also said that more and more layers or components of DRM are being standardized. Do you see somewhere in our near future that finally this content protection component will also be fully standardized, and in the same way that we're now having the harmonization of HLS and DASH with CMF, have harmonization of different DRM systems, and no single company would control those, this key to the industry? Christopher Levy: 04:10 You make a really good point that, you know, in essence DRM and Codec have had similar kind of evolutions over time. If you look specifically at the DRM industry, and not to make a short story long, but to kind of paint a picture of why we're at, where we're at, you've got an odd mix of singularities that it would seem would leave almost no possibility that there would be a marketplace for DRM where their companies would have to pay for it, or that companies would continue to invest in it. Christopher Levy: 04:46 I mean, if you fall way back to the beginning of the invention of DRM per se, as we know it, you fall way back to a meeting between Intertrust and Microsoft in, I think late 1999, where they agreed they were going to collaborate on some stuff. But then, at some point when Reciprocal launched, and decided that they were gonna partner close with Microsoft, Intertrust made an offer to Microsoft." Hey, give us two hundred and fifty million dollars, and license our technology," and a certain gentleman at Microsoft made the decision with his team to say, no. Only to later than lose a multi-billion dollar lawsuit to Intertrust, and Bill Gates wrote them a check that later allowed them then to go pursue every single company in the world that uses DRM. And so now, you've got Intertrust, who has a DRM, Marlin, that nobody uses in the U.S., only uses it in China, but Intertrust doesn't have a browser or an operating system. But, they own all the intellectual property around DRM, and so Apple, Microsoft, Google, Samsung, Sony, anyone in the world who touches DRM has had to take a license from Intertrust. Christopher Levy: 06:00 But, then Intertrust, wasn't able to be successful with their own DRM technology, because, as I mentioned, they're locked out when it comes to having a browser or an operating system. So, they actually have somewhat abandoned Marlin, and moved to support Google, Apple, and Microsoft's DRM's. But then, you look at them and you say, "Okay, what would drive these companies to integrate such, so they an be interoperable?" Because that's kind of what we're talking about here, is how are Samsung and Apple gonna interop, but how is that gonna help everyone? Including HEVC, and what you find out is, that you know, DRM was clearly created. When I say created, when it was commercialized by Apple, Google, and Microsoft, it was obviously done on two kinda bifurcated paths. Christopher Levy: 06:46 One, to satisfy potential looming lawsuits related to record labels, and studios, and artists, and creators, and content owners, pointing a finger at these large companies, saying your technology platforms are massive piracy platforms. Secondly, it was done as a platform play, to get you to use the platform. I mean if we look back at PlayReady. PlayReady was a technology that was completely driven to lock you in to using Windows based technologies, and Microsoft based technologies. Christopher Levy: 07:16 Now, if you pull that out, if you pull Intertrust, and Microsoft completely out of the DRM discussion, and you just look at Apple and Google, who really are driving the entire industry now. They both have been using DRM to date, and on both those paths. To satisfy the lawyers, and to satisfy the lock in, and that is just where we're at, but, now the market has gotten so saturated. Christopher Levy: 07:42 Google has not been successful selling devices. The Google Chromebook is a disaster. The Google Pixel phones are not selling as well as Google would expect they would sell, as the inventor, and owner of Android. So, now you get down to, okay, DRM previously was a legal thing, it was a lock in thing, but now, what is it? And I think what we're starting to see come to light is, that with the movement of common encryption, by you know, different various parties, the movement towards CMAF, the movement away ASCTR encryption, that was designed in PlayReady, into CBC encryption, we're really close to having a CMF, CMAF file, that using common encryption would have decryptors for Fairplay, PlayReady, and Widevine. Christopher Levy: 08:37 So, we're getting very close to that. A deal like this, that Apple and Amazon have struck. It really could be the gas to the match. I sense that there's gonna be a push through here, the technology, Apple's Fairplay has gotten a lot of deployment experience now, so there's a big community contributing back to Apple. Christopher Levy: 08:57 Apple has a very small team, if you knew the number of people working a DRM in Google and Apple, you would be shocked, and yet, they're converging. And, I think the reason they're converging, is that, you know, the consumer in the end, is dictating what they want, and consumers have made it very clear they want, you know, Samsung smart TV's. They want Apple TV's. They want Android tablets. They want Apple IPhones. Christopher Levy: 09:24 I think both of them now, are gonna take a little play out of Steve Jobs DRM playbook, and probably find a way to cross pollinate their businesses, because Apple's not in the search business, you know. They try and interact in the home marketplace, but Google already owns the home, outside of Alexa. So, it's interesting, you know, to just clearly take one stab at it. I would say that we are headed towards complete inter op ability and that has a lot of benefits. Christopher Levy: 09:57 It benefits operators, in cost reductions. It benefits consumers, in less confusion and playback stops. But mostly, it's gonna give Google a shot at, you know, exposing their offering to Apple's audience and vice versa. Announcer: 10:15 The Video Insiders is the show that makes sense of all that is happening in the world of online video as seen through the eyes of a second generation Codec nerd, and a marketing guy who knows what Iframes and macro blocks are. Here are your hosts, Mark Donnigan, and Dror Gill. Mark Donnigan: 10:36 Let's rejoin the interview with Christopher Levy from BuyDRM. Christopher Levy: 10:41 To kind of just give a quick summary, the company is one of the dark horses of the content protection, and DRM business. We have a pretty well known brand as a company. We have extended our platform out pretty widely in the business. So we have a Multi-DRM platform called KeyOS, and we have a couple of different components of it. Christopher Levy: 11:03 We have the encryption tools, we have the licensing tools, and we have the player tools, and we're integrated with about fifty different encoder server player companies in the marketplace. We service some of the major brands that you might be familiar with, like BBC iplayer BBC sounds, Sony Crackle, Showtime OTT, Blizzard, Warner Brothers, and we do a lot of work that we're not really at the liberty to discuss. Christopher Levy: 11:30 But we do a lot of pre-release work as well. So, a lot of the focus in the business is on consumer media, but we also have a pretty significant business that's, you know, pre-release. So, Digital Daily, Screeners, Academy voters. We are very active in the Academy voter space. We currently host Apple Fairplay certificates for the five largest media companies in the world today. Some of which you're familiar with, I'm sure. Christopher Levy: 11:57 To kind of fast forward, the company is privately owned. We are profitable. We own the company, myself, and the Chairman, Ron Baker, is my partner in the business, and we have different development teams based around the world. We've got our core team in Riga, Latvia. We have a team in Moscow, and a couple of people in St. Petersburg, and then we also have some people in Paris that work on our Android and IOS SDK's and our CTO is in Vancouver, and the company and myself, and the sales marketing management teams are all based in Austin, Texas, and yeah. Christopher Levy: 12:34 Just to fast forward, we, late last year, for the first time ever, in the Frost and Sullivan Global Content Protection Report. This report is, you know, it's kind of a bigger picture report. It's kind of what they call content protection includes casts and DRM, so we are listed in the report with some of the heavy weights like you know NAGRA or Detto. But we were included in that report, and we ultimately were selected as the entrepreneurial company of the year for our variety of different business models. Christopher Levy: 13:07 You know, we pride ourselves on having a very strong core DRM platform. But, we also now license our technology, so we've expanded into India, and all over Europe. We have several large major gaming companies, media companies that now run our software in their own data center, in their own cloud. So, that kind of vision shift in the company, I think is what got us over the goal line with the award. Christopher Levy: 13:30 But, we're just you know, wrapping up one of our best years ever, if not our best year ever, last year. And, we're just kind of waiting to see all the different crazy announcements that come out of CES, you mentioned our team is there on site. But, I'm closely watching the announcements that Apple made about partnering with Samsung in LG, because it creates some very interesting possible synergies that all of us can benefit from. Mark Donnigan: 13:56 Definitely. We're tracking that very closely as well. I mean, let's start there. Christopher Levy: 14:03 Well, you know, the DRM industry at large is very interesting, because it has become a bit of the political third rail of digital media, as I'm sure you all know. At this point, each DRM technology is siloed into a global technology company. So, if you start left to right based on the kind of market, you know, availability of the product, you had Microsoft with PlayReady. PlayReady runs in IE and EDGE, and on Windows natively. You've got Google with Widevine that runs in Chrome, primarily on Windows and Android, but also runs in IOS. It's the one technology that runs on all three platforms, and you've got Apple's Apple Fairplay DRM, which really only works in Safari on MacOS, and Safari on IOS, and it works for tvOS. It will also work possibly on other products, we may find out here soon. Christopher Levy: 15:11 I have to be careful what I say, but to kind of track what's going on, you know this announcement that Apple made about being able to move their business offering over to other platforms, I think, was largely driven by the tipping point of the iPhone sales over the past couple of years. It's no secret that Apple's last couple of iPhone product lines have not sold that well, so that's created kind of a tipping point in the company where now, they're trying to figure out, okay, where do we go next? And clearly Apple has a massive media empire. Christopher Levy: 15:45 They're one of the first companies to ever have a license to just about every song, and movie, and TV show that consumers in America are familiar with. And, they obviously have a globally strong brand. But, because DRM has been a political silo, today, you know, iTunes doesn't appear on Android. It doesn't appear on Tizen. It's not on Ruku. It's not on Smart TV's. But, that is going to change, and the question is, how will it change? Christopher Levy: 16:13 And to kind of give an example, if you take a look at Roku, who has gone through a similar transition where they were a streaming puck company, they were a streaming stick company. Then, Amazon entered the streaming stick company, and entered with Amazon prime, and Roku then suddenly decides, now, it's a content company. But, it also wants to get eyeballs and users onto it's platform, regardless of the direction it's going, and so Roku had to go. To support YouTube, they had to work with Google to implement Widevine DRM on the Roku platform, which previously was a PlayReady, and Verimatrix platform, natively and solely, and so that model where Roku kind of stepped over the fence and implemented Google's DRM to get YouTube is an interesting example of maybe what's going on with Samsung. We don't totally know yet. What Samsung and LG are doing, and we have our feelers out, and of course, we've talked to Apple pretty extensively about it, because we have a very close relationship with Apple as one of their frontline partners in the industry. Christopher Levy: 17:18 But, I think it plays out one of two ways, and it is somewhat DRM dependent, and Codec dependent, because of the fact that Apple is either going to allow Samsung to distribute iTunes on their platform, or really Apple is gonna distribute, I say, because it's an open app marketplace. But, Apple has a decision to make, and it's, do they deploy it using WideVine, and reformat their application platform to use Widevine DRM instead of Fairplay, or does Samsung jump the shark and implement Fairplay? Christopher Levy: 17:54 Because at the core of all these DRM's, the encryption decryption components are almost identical. At this point, all three DRM's us AES one twenty in encryption. There are some various different tweaks there, with regards to, the encryption mode CBC, verses CBR, but we're starting to see some standardization. I'm sure you're familiar with, with around formats. I personally believe it could go either way, or it could go both ways, because if Samsung were to implement Fairplay on their newer platforms, that would create a whole new synergy between Samsung and Apple that, oddly enough, hasn't been destroyed by the multi-billion dollar IP lawsuits that have gone back and forth between the two of them as vendors and competitors. Christopher Levy: 18:40 But on the other hand, I could see, you know, Apple just wanting to push it out through Widevine, because if they got iTunes to work with Widevine, and I mean iTunes video is what I'm focused on, then the majority of the relatively, recently shipped Samsung TV's, more than likely, can all support iTunes. Which would be kind of cosmic shift in these siloed offerings that all fall back to DRM. Am I right? I mean, Apple's got iTunes on Fairplay. Google's got Google Play on Widevine. So, it's an interesting thing that's gonna happen. I am very curious myself. Mark Donnigan: 19:21 It does sound like really good news ultimately. It's interesting your observation about, you know, the platform lock in. I'm thinking back to when I was active in the DECE, which became the ultraviolet, you know, which, was really revolutionary at the time. Because, you know, back then, you consume content from a particular store, if that was Vudu, for example. You were locked into Vudu, right. You know if Vudu wasn't on a particular device, then I was also locked in to the devices I could watch it on. Mark Donnigan: 20:00 So,the consumer now is going to enjoy the benefit of this truly, any content, anywhere, on any device, at any time. You know, so, that's all very good things. You know Christopher, I was reading your blog and by the way, listeners should definitely go to the blog, why don't you tell them again, I just I don't recall the actual url. Tell them the address of your blog. Christopher Levy: 20:29 Yeah, it's really simple to remember it's: thedrmblog.com. Mark Donnigan: 20:35 That's it. Thedrmblog.com that's awesome. Yeah, kinda like thevideoinsiders.com, that's right. No, Christopher, I want to get your comment on, I think it's your latest post, where you're talking about HTML5, kind of the App-less approach, and you know, I appreciated the article. Mark Donnigan: 21:01 It was presenting a little bit of the pro's and the con's of, and I think you were doing it in the context of inflight entertainment. And, I know that people, if you're running a video service, if you're Amazon, if you're Netflix, you know, even if you're Vudu, Hulu, whatever, you know, they have to maintain up, hundred, you know, multiple hundreds of different player SDK's. You know, it's incredibly complex. So, the idea that you could perhaps, just scale that way back, and perhaps just go to an HTML5 app, is interesting. So, maybe you can share with the listeners, both, your thoughts, and the pro's and the con's, and give kind of a recap of that blog post. Christopher Levy: 21:48 You bet. And, I mean clearly, that obviously, is also effected by the evolution of Codec, and HEVC and others, but there's this trend, and the in-flight entertainment space is an interesting creature. I've spent the past two years researching this space because previously BuyDRM had a bunch of clients in the space, but they were through third parties. So, you know, we had a business with Lufthansa, Technology Solutions, where they were deploying our technology in Virgin Airlines, LL Airlines, Lufthansa Airlines. Christopher Levy: 22:24 They put the technology on Greyhound buses. Post Bus, which is the largest bus company in Germany, and we also have a little bit of business with companies like Global Eagle, and some others, and we started to look at, you know what's the opportunity for us to enter the space directly. Christopher Levy: 22:41 So, we started going, attending shows, and doing research, talking to people. So, the way that in-flight entertainment systems make it on airplanes is different than you might expect. The airline industry has about four conglomerates that all, kind of, control what you call, you know, in-flight experience. Now, the in- flight experience, you know, the video piece is what we're focused on, but it includes interiors. It includes catering. It includes environment. It includes wifi. It includes being green. Entertainment's one component of it, but it's locked in with all these other kind of aspects of the business, and so therefore, it's treated in a very, what I would say, in a very institutional manner. Christopher Levy: 23:19 To date, in-flight systems have been wired, and they're in your head rest, or it's a fold up screen if you're a business, and you're first class, it extends out a little booth you're in, and you're limited to watch videos that are in a dedicated platform that's hardwired on to the plane, and that was the experience. Christopher Levy: 23:38 Then, along came satellite. Then, along came in-flight wifi. And, IFEC, you know, in-flight entertainment. The connected version with wires, suddenly pivoted to in- flight entertainment overnight. Which means wireless, and then DRM became a big topic. But, what you started to see DRM really drive, was the issue of, do airlines want to maintain premium content apps for their clients so they can watch content? Or do they just want them to open their browser, and get on the wifi network, sign in, and then have access to all the content through a browser? Christopher Levy: 24:12 There's this trend in the business where a lot of companies have gone the direction of the browser, so like, if you get on a Southwest Airlines flight, you want to watch Dish TV live, you know, the implementation is there, on the plane. There's a dish receiver on the top of the plane that's got multiple different LMB's. Each channel is switchable. They got an encoder on the plane that takes the MPEG transport stream coming down over the dish, converts it, encrypts it, shoots it out of a server, on the plane to your browser. And that's easy, and it's fun. And it works, and it's especially effective for live TV. Christopher Levy: 24:47 Stepping away from that, when you start to talk about doing things that are more efficient, and I think where consumers are headed, which is downloads, offline playback, bring your own device, the browser kind of starts to die because it doesn't work offline well. It doesn't do downloads well, because each browser has a protected limited amount of storage on the device it's running for security reasons. And browsers, the implementation, most players in them are not that efficient, and so what you find is that the browser is quicker, it's faster, it's dirtier, it's cheaper, but it opens up the door for a bunch of fails on the consumer side. Which is, decreased battery life, forced to use streaming, which uses the wifi radio which is decreased battery life, increased overhead on the aircraft. Christopher Levy: 25:43 You don't get offline playback or download, so you can't download a stream and play it in a browser effectively offline. And lastly, consumers are very comfortable with their devices. Like, if I'm given the option of watching my ten point seven iPad pro with my bose qc thirty-five-two headphones, I'm gonna pick that every time over plugging some crappy, hand wiped headphones that hardly fit, that sound terrible, into a jack that's crackling, so I can watch a screen that has a four inch thick screen protector on it. Christopher Levy: 26:20 The airline industries are trying to figure out, okay, well what do we do, because we're not OTT operators, but how do we make clients happy? And so, they're caught in a dilemma right now. Now, you know, I see it going two ways. I frankly think the live TV will continue to be in the browser. Remember, DRM adds some overhead cause you gotta decrypt the content and add some CPU overhead therefore decrease battery life. Christopher Levy: 26:44 When you move to an app, I think apps are gonna be a lot more prevalent for VOD content and shifted viewing, and TV viewing. The last thing that's going on, that the airlines don't totally understand, and I've spent a lot of time trying to educate them about, and this is kind of a tangential issue, but I'm sure you can understand, is that every single passenger that's on an airplane, more than likely, and I said within a ninety percent or higher realm of operation, especially on International and business flights, have a Netflix, Itunes ,Google Play, Hulu account. And now, with DRM they can download all the movies and TV shows they want to their device, and just go on the plane, and have every blockbuster, every TV show, every highlight, every documentary, every podcast, that they want to. Access on their own device, and use it in their own way in their own time, in their own comfort. Christopher Levy: 27:42 So, that's kind of the big divide right now, is companies are trying to figure out, well, we can save time and money on not having to build IFE apps, and just go to the browser, but we lose a bunch of things that consumers might want. There's a couple of other things which are also driving that, and those are accessibility issues which I think, will drive a lot of companies be forced to maintain apps, and those accessibility issues. Christopher Levy: 28:03 Accessibility use on devices, you know, iPhone and Android have different functions for people that have disabilities or motor challenged, and aren't, you know, able to use the device the same way they would use an IFE platform where they gotta touch the screen in front of them, you know, reach up, and et cetera, et cetera. Christopher Levy: 28:24 Secondly is multi-track audio. Thirdly, is multi-language caption support. I think those are the three issues, are more gracefully handled within applications. Christopher Levy: 28:34 Lastly, I think applications are more likely to support advanced codecs, like HEVC, sooner. Because the applications are running on devices that are being modernized, updated, purchased more widely across a wider range of markets. And so, the people that design the player SDK's and apps, and the operating systems in the devices, are much more likely to embrace newer codecs like HEVC, then browser operators are. Because browsers update at a crawl. Christopher Levy: 29:09 So, I mean, Google is the fastest browser updater in the business. But then, if you look at Safari, and IE and Edge, it's like, you know, waiting for your Grandmother to mail your birthday present. You get it like, four months later. But you're happy you got it, so I think that's the last kind of hidden thing, is that you know, within premium apps on devices, in a bring your own device model there's a greater chance that you're gonna get higher quality content sooner with DRM than you would in a set top box, or in a seat back implementation. Mark Donnigan: 29:40 Yeah this is a really important discussion, I think for any of our listeners who are planning video services, and maybe, sort of haven't been able to do that next level of research and are thinking, "hey, you know, I can just appoint HTML five, it will reduce complexity, it will get me to market faster." Those are all true, but you have to know what you're also not gonna be able to deliver to your customer. Mark Donnigan: 30:07 One of the other things, that I didn't hear you say, maybe I missed it, but I know one hundred percent, you know to be true, is that content licensing in some cases prohibits for example, HD in a browser, or certain browsers or in certain configurations. So yeah, you may be able to deliver in to that browser, but you're limited to SD, you know? 480p or maybe 720p, but not 1080p, so you're not able to deliver even the full quality. Mark Donnigan: 30:41 Now, in-flight entertainment, the bandwidths are so low that you know, I think 1080p is not very common anyway, but the point is, is that those are even things that you have to think about. Christopher Levy: 30:53 Well, a researcher David McCannon, he's pretty famous, he's a young guy over in the UK who previously, was responsible for a pretty significant kind of white hat hack that started to turn ugly. He's a pretty brilliant guy. He published some stuff on Monday of last week that indicated that he had breached Widevine's level three DRM. Which is the lowest level of DRM, mostly used in the Chrome browser, now it appears that what he breached, wasn't exactly Google's technology, but a third party[inaudible 00:31:30] technology that Google was using to wrap up their content decryption module that sits inside Chrome. Christopher Levy: 31:37 But, it's a good example of where, devices, especially Android devices, you know, they have hardware in them that allows hardware assisted key management. So, they have a hardware manage black box that sits on the device that is basically impenetrable. And so, that's another benefit of using devices. Christopher Levy: 32:02 Apple has the same thing, so Fairplay on IOS, taps into a trusted computing module that's on the chip that's in the iPhone or iPad. Same thing with Android with Google's DRM, you can get level one Widevine playback for HD, and 4K content on the device and then you can cast that out to a much bigger screen if you want over Chromecast, or over Airplay for example. So that's, that's another example where, you know, apps are much more secure than play back in the browser. Christopher Levy: 32:34 So, what has to happen now is Google's gotta go modify, and what they're in the process of, from what I understand, of updating their content decryption module for Widevine and Chrome, so that their level three use, which is what most of the operators use, is safe. Christopher Levy: 32:51 But again, they're operating on a non-native platform to them. Windows, in the most cases. Widevine also runs in Chrome on, on, on MacOS, but in those browser models, browsers are sitting on top of operating systems that the operator doesn't always own, and so that's again another benefit to using Premium apps. Mark Donnigan: 33:15 This is an awesome lead in to a discussion about AV1, and DRM support. I don't know, have you had the chance to do some research around you know DRM support for AV1? Christopher Levy: 33:30 Yeah, I mean, we've been following it pretty closely. We are really closely aligned with some companies that are working pretty seriously on it, I mean. We're very aligned with Google, and Bitmovin, and Amazon and Intel, and some of the other people that are involved in it. Christopher Levy: 33:47 But again, the big question is, at what point does AV1 start to appear in content in browsers with DRM's? And I guess, the problem that we kinda have right now, is that that hasn't really happened, and they've done some kind of stuff playing around with Firefox, to play AV1 content. But really, it's gonna be up to, again, it's gonna be up to Apple, Google, and Microsoft. Right? Because they are the ones that own the DRM, and the browser, and so again, you've got a weird. It's not a simple economy of supply and demand, it's, there's this third, you know, Robby Botter's hidden hand that's influencing who is gonna implement what. Christopher Levy: 34:43 You've got HEVC, which is widely deployed, heavily proven in the marketplace. It's gone through some royalty and licensing politics that are pretty consistent that all codecs go through. I kinda wish sometime, the encoding business had the same oligarchy god that DRM has, where Intertrust can just licensed everybody and be done with it. Christopher Levy: 35:07 But, HEVC in comparison to AV1, in HEVC there are tons of documents on you know, Apple's developer page, Google's developer portal, Microsoft's developer portal. Showing how to use their DRM with HEVC on different platforms, and there are numerous, numerous gibset manufacturers as you well know, and which we provided you a list of, that support it. And also, its supported in a lot of the browsers already, if not all of them. Christopher Levy: 35:36 AV1, on the other hand, is kind of nowhere with any of that yet, but it seems to be, you know, a little less encumbered with the intellectual property issues. But frankly, I feel like as it gets closer to being deployed, and people start to really get their hooks in to it, we're probably going to see the same thing happen to AV1 that happened to HEVC. But, I think it's gonna happen before it ever gets widely deployed, in my opinion. Dror Gill: 36:06 You think, when you say the thing that's gonna happen are you referring to patent accusations or patent infringement? Christopher Levy: 36:21 Yeah, I try not to pick a side, because you know let's face it. If you picked our entire industry, the two most researched dollar intensive things are codecs and DRM. You could build a Codec, and at the end of spending millions, throw it in the trash, because it didn't scale. You could build a DRM, and in the end, because you weren't doing a freedom to operate analysis ahead of time, find out that you built a great technology, but it's never gonna see the light of day in the market because you are infringing on someone else's IP. Christopher Levy: 36:55 I think what's going on with HEVC is kind of normal, right? Like, all these companies invested in it. And clearly, they intend to see their return on the investment, and they're looking at what happened with H- two-sixty-four, the patent pull stuff, all the, the kind of facts that we all know that there's quite a few companies in the business that aren't reporting royalties properly, and have kind of jumped the shark there. Christopher Levy: 37:20 So, I think HEVC has a better chance than AV1, if I were to weigh the two. Just because, it's, you know, all the points I've mentioned; much further widely deployed, chip support, browser support, DRM support. AV1 doesn't have any of that, and it doesn't have the encumbrances of potential legal battles, yet. But, I don't know. What do you guys think is gonna happen, when it comes time to walk the aisle with AV1? Dror Gill: 37:46 Indeed, nobody is giving you identification against any patent lawsuits for AV1. The companies involved in developing the codec itself, have signed agreements that they will not switch other, or the users of AV1, but this doesn't mean that somebody else will not claim any IP rights on algorithms used in AV1. Dror Gill: 38:18 And, on the other hand, the conclusion that we reached is that, the fact, it is well know that AV1, right now, is much more computationally complex then HEVC. Right now, it's like a hundred times more complex, and even the people involved in AV1 development have told us that in the end, when everything is optimized, it will still be five to ten time more complex than HEVC. Dror Gill: 38:49 And, we think that one of the reasons for that is all of that side stepping of patents. All of these techniques, which to be efficient in terms of bitrate consumption, as HEVC, but cannot use the same tools, and therefore I have to go in very weird ways around those protected methods in order to achieve the same result. And this is part of the problem, and why it is so computationally complex. Dror Gill: 39:26 Recently, I've come up with yet another conspiracy theory after hearing that a lot of the decisions made, somebody wrote this in a blog post. A lot of the decisions that were made during the development of AV1 were driven by the hardware companies were members of the AOM. Christopher Levy: 39:47 I was just gonna say that, Dror, is that A. There's not free lunch whether it's physics, mathematics, which is you know, part of physics in technology, in relationships, in religion, and that doesn't surprise me. Christopher Levy: 40:02 But, what I was gonna point out, was Occam's razor says, "the simplest answer is more than likely, the answer," is correct. I would say, that is what's driving it, because let's face it, I mean, there's not a person working on it that doesn't benefit from that. I'm pretty sure that Google, Amazon, Microsoft, Apple, all the other companies sell computing software, and technology and silicon, and intel, so I can't imagine why that wouldn't be the case. Christopher Levy: 40:32 But, you make a good point, that regardless of the fact that their trying to ignore the three laws of thermodynamics. I imagine they are, have a strategy for how they're going to sort that out, but the question is, will it really work? And, the only thing too, is if they don't adopt DRM into their message share pretty soon, and start showing examples of AV1 content with DRM, it's just gonna be another Ultraviolet. It's gonna be shiny. It's gonna sparkle. It's gonna have all the right looks and feels. It's got a cool logo. The stuff on the side is really cool, but will people use it, or is it just gonna be another augmented reality, virtual reality three-d, a year from now? Mark Donnigan: 41:14 You know, I sometimes find myself feeling a little agitated or sitting in a conference, and I'm listening to a panel, and I'm hearing either a panelist or even Mozilla, you know, saying, you know," it's coming, player support is coming. It's just months away. It's gonna be in the browser." And then they start, and I'm going, so, really? So, Sony pictures, and Warner Brothers is gonna allow you to play their movies inside a browser without DRM? Yeah. Let's see how that works. You know? Like? Then you've got up on the stage usually, or you hear speakers, and they're throwing off big service names, and Netflix is heavily behind AV1, so I am not naïve that Netflix is having these discussions, I'm sure. Mark Donnigan: 42:04 But the point is, that DRM is DRM. It has to be implemented. It has to, to work with the standards the content owners accept. But the fact that you don't hear DRM, it's sort of just... it's almost like, oh yeah, yeah. It's gonna be in the browser. It's gonna be supported. I'm like, that's just not how it works. It will come later. It's coming, don't worry about it.[inaudible 00:42:29] Christopher Levy: 42:28 I mean, nevermind the battle that was fought at the W3C by all the media companies just named, and a hundred more, along with Google, and Apple, and Microsoft to implement DRM in the browser, because they know that's where people want to view content on their computers, whether it be desktop or laptop. Christopher Levy: 42:46 But, they didn't do all the work, and engineering to get MSC and CDM's working to just all of the sudden, say, "see we're gonna throw it out the window because there's this new Codec in town." Mark Donnigan: 43:00 Yeah, exactly. Exactly. So, wow. Well, I'm looking at our time here. This has been an amazing discussion Christopher, and we absolutely, need to have you back because we didn't get to talk about players, and I know you guys are active, and I know also in the player development. So, I think, Dror, what do you think? I think a part two should be players. Dror Gill: 43:24 You know, Mark, Christopher did make this analogy between Codecs and DRM in one of the first episodes we told. Like the story of the Codecs, how they've been developed and DRM is also really a fascinating story, and even more because it's beyond standards that spam dozens of companies. It's really a few companies holding the power, holding the key, and that's also the DRM key. In the whole industry, and how it's gonna develop in the future I think would be really interesting to see whether we are going for true standards, finally, and a much easier life for consumers to play their content anywhere, or do we still have few years of struggling? So, really, thank you very much, Christopher. Mark Donnigan: 44:16 Christopher, your website is Buydrm.com, correct? Christopher Levy: 44:23 That's correct, and the blog is thedrmblog.com and once you guys get this podcast up and done, we'll go ahead and feature it on the blog, and I just wanted to quickly mention that in the next couple of days, we're gonna have a new blog post come out about deploying secure SDK's. And, we tackle a lot of the issues we talked about here in a generalist way. We do talk about our own SDK players, but I'll notify you when that blog is up. I think your readers will find it interesting. Christopher Levy: 44:53 We're also have an HEVC update on our blog, but after today once you post the final edited blog, then we'll go ahead and roll out our update that I provided you with regards to kinda where the market's at as well. Mark Donnigan: 45:09 Awesome. Awesome. Sounds good. Okay, well, we want to thank you again for listening to this incredibly engaging episode of the video insiders and until next time, what do we say Dror? Encode on? Is that our new..? Dror Gill: 45:29 Encode on! Encode happily! Mark Donnigan: 45:30 Encode happily, we've got to come up with something. Dror Gill: 45:32 Yeah, we need to invent something like, you can never compress too much. Mark Donnigan: 45:36 That's right, you can never compress too much, but you must preserve all the original quality. Alright, have a great day everyone. Thank you for listening. Christopher Levy: 45:45 Thank you Announcer: 45:47 Thank you for listening to the Video Insiders podcast. A production of Beamer limited. To begin using Beamer's Codecs today, go to Beamer.com/free to receive up to one hundred hours of no cost HEVC and H.264 transcoding every month.

Mike Still, Jessica McKenna and Paul Welsh join Matt Besser on this week's improv4humans. They improvise about the musical number in Virgin Airlines' safety video and explore new weight loss challenges. People running for U.S. Senate inspire a scene about presidential candidates' opening statements in a debate. Also, an unhelpful employee starts a new job writing for improv4humans.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Stegosaurus Challenge - Mike Still, Jessica McKenna and Paul Welsh join Matt Besser on this week's improv4humans. They improvise about the musical number in Virgin Airlines' safety video and explore new weight loss challenges. People running for U.S. Senate inspire a scene about presidential candidates' opening statements in a debate. Also, an unhelpful employee starts a new job writing for improv4humans.

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