The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community

There's quite the array of skills you may have acquired during your podcasting journey. This episode discusses how to identify them and making money by actually offering them as services. Resources & show notes: ThePodcasterLab.com/session80

What's affiliate marketing all about and why should podcasters look into leveraging this indirect podcast monetization strategy? That's what this episode is all about! Resources & show notes: ThePodcasterLab.com/session79

What's crowdfunding all about? And how can podcasters monetize their show through this form of community support? Forbes podcasting columnist Sarah Rhea Werner, The Real Brian and Gina Ryan share their insights and discuss Patreon. Resources & show notes: ThePodcasterLab.com/session78

Why should podcasters keep indirect podcast monetization in mind? Today's episode kicks off a series of sessions that revolve around that topic and provides you with an overview of different strategies you can use to monetize your show indirectly.

How can you incorporate the products and services you sell into your podcast and have your audience purchasing from you? We Are Podcast's Ronsley Vaz, Krystal Wascher and DJ Shri share their insights. Resources & show notes: ThePodcasterLab.com/session76

Selling premium content is yet another strategy to monetize your podcast. In this session, we take a closer look at it and discuss a couple of examples and tools you can use to utilize this approach. Resources & show notes: ThePodcasterLab.com/session75

This session explores 3 different podcast advertising models you can look into if you'd like to start monetizing your show by pairing with podcast sponsorships. Featuring insights by Glenn Rubenstein, The Real Brian, Podbean's Shannon Martin & Dan Walton. Resources & show notes: ThePodcasterLab.com/session74

This episode explores 4 strategies you can focus on to implement direct podcast monetization into your podcast flow and start making money with your podcast. Resources and show notes: ThePodcasterLab.com/session73

What should you think about and do to get started with podcast monetization? And what are its 2 layers you should consider? Glenn Rubenstein, Podbean's Shannon Martin and Baird Hall share their insights. Resources & show notes: ThePodcasterLab.com/session72

Since video is the closest we get to a face-to-face interaction, using the medium for lead-generation purposes is a no-brainer. Learn about a couple of video-based strategies you can use and how to make A/B Testing part of your list-building strategy. Resources & show notes: ThePodcasterLab.com/session71

This episode focuses on 3 lead-generation strategies podcasters can use to boost their email list: leveraging challenges, giveaways and/or viral loops. Natalie Sisson and David Pitts share their advice. Resources & show notes: ThePodcasterLab.com/session70

Why should podcasters be using SMS Marketing to grow their email list? And why should they look at this strategy above others in the first place? This episode features text messaging uses and advice from David Pitts and Laura Petersen. Resources and show notes: ThePodcasterLab.com/session69

Webinars can be a very powerful tool to grow your email list. In this episode, business coach Kelly Roach and WebinarNinja co-founder Omar Zenhom discuss how podcasters can leverage the Podcast-to-Webinar to the fullest to generate leads and boost their list. Resources & show notes: ThePodcasterLab.com/session68

The Content Upgrade Technique is a strategy that allows you to generate new email subscribers – and grow your email list – on a regular basis. Award-nominated podcaster Nick Loper discusses how he uses it and how other podcasters can (and should) too. Resources & show notes: ThePodcasterLab.com/session67

Why should podcasters care about email marketing? What should you think about and do to start generating leads and engage people once they've become email subscribers? This session features advice from members of the Aweber and ActiveCampaign teams. Resources & show notes: ThePodcasterLab.com/session66

What are the 3 key factors you should focus on to boost your YouTube SEO efforts? And what elements do matter SEO-wise but still have an impact on how people find, choose and watch your video content? TubeBuddy's Andrew Kan shares his insights and tips. Resources & show notes: ThePodcasterLab.com/session65

What are the elements of your podcast that actually have an impact on making it "findable" on Apple Podcasts? And what factors contribute to your show ranking in the Apple Podcasts charts? Kyle Martin discusses all that and shares his podcast SEO tips. Resources & show notes: ThePodcasterLab.com/session64

Nowadays, it feels as if everyone is talking about SEO (Search Engine Optimization). Should it even matter to you as a podcaster? If so, how should you approach SEO and the optimization of your website content? This episode addresses it all. Resources & show notes: ThePodcasterLab.com/session63

What's content optimization? What does it matter? And what about keywords, what role do they play? This episode, which kicks off a series on SEO, addresses all of those questions (featuring insights by Laura Petersen and TubeBuddy's Andrew Kan). Resources & show notes: ThePodcasterLab.com/session62

Which steps of your podcasting workflow can you automate and what tools can help you embrace automation? Automation expert David Krevitt and coder Kyle Martin share their best advice. Resources & show notes: ThePodcasterLab.com/session61

What do you have to consider and do to get started with outsourcing your podcast? What traits should your virtual assistant have and where can you find one? PodcastVA.com founder Lyndal Harris and Lyndsay Phillips share their thoughts and advice. Resources & show notes: ThePodcasterLab.com/session60

Promotion is the 5th and final step of the podcasting workflow. This episode explores the steps you need to take to systematize your podcast promotion. Resources & show notes: ThePodcasterLab.com/session59

What are the different levels of the podcast publishing process and how can you systemize them? That's what this session of The Podcaster Lab is all about! Resources & show notes: ThePodcasterLab.com/session58

What goes into creating a system for your podcast post-production? That's what this episode of The Podcaster Lab is all about! Tune in to learn what to consider and do to systematize the post-production of your show. Resources & show notes: ThePodcasterLab.com/session57

This episode focuses on systematizing the 2nd step of the podcasting workflow: podcast production. Learn about what to consider and do to create SOPs for the recording of your show. Resources & show notes: ThePodcasterLab.com/session56

What goes into creating systems for your podcast pre-production? Omar Zenhom and Lindsay Phillips share their advice for systematizing your podcast planning process. Downloadable resources & show notes: ThePodcasterLab.com/session55

What are the 5 pillars of a podcasting workflow? And what should you consider and do to create systems for your podcast? 5 podcasters – including Omar Zenhom and Kate Erickson – share their insights. Downloadable resources and show notes: ThePodcasterLab.com/session54

In the final episode of the series on repurposing your podcast content, we look at taking the content of your episodes and leverage it for audiobooks, books and speaking engagements – and we do so with audiobook narrator Krystal Wascher. Downloadable resources & show notes: ThePodcasterLab.com/session53