The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community

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With The Podcaster Lab, podcasting and podcast marketing consultant and ‘Podcasting Advocate’ (Forbes) Yann Ilunga brings you no-nonsense podcasting advice, strategies and behind-the-scenes looks at experiments on podcasting-related topics. You'll learn


    • Jun 1, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 19m AVG DURATION
    • 28 EPISODES


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    Latest episodes from The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community

    #80: Monetizing Skills You Acquired Through Podcasting

    Play Episode Listen Later Jun 1, 2018 13:03


    There's quite the array of skills you may have acquired during your podcasting journey. This episode discusses how to identify them and making money by actually offering them as services. Resources & show notes: ThePodcasterLab.com/session80

    #79: Leveraging Affiliate Marketing as a Podcaster

    Play Episode Listen Later May 31, 2018 25:29


    What's affiliate marketing all about and why should podcasters look into leveraging this indirect podcast monetization strategy? That's what this episode is all about! Resources & show notes: ThePodcasterLab.com/session79

    #78: Crowdfunding: Monetizing Your Podcast Through Community Support (w/ Sarah Rhea Werner, The Real Brian and Gina Ryan)

    Play Episode Listen Later May 30, 2018 23:34


    What's crowdfunding all about? And how can podcasters monetize their show through this form of community support? Forbes podcasting columnist Sarah Rhea Werner, The Real Brian and Gina Ryan share their insights and discuss Patreon. Resources & show notes: ThePodcasterLab.com/session78

    #77: Indirect Podcast Monetization

    Play Episode Listen Later May 29, 2018 11:49


    Why should podcasters keep indirect podcast monetization in mind? Today's episode kicks off a series of sessions that revolve around that topic and provides you with an overview of different strategies you can use to monetize your show indirectly.

    #76: Selling Your Products and Services (w/ Ronsley Vaz, Krystal Wascher and DJ Shri)

    Play Episode Listen Later May 28, 2018 20:20


    How can you incorporate the products and services you sell into your podcast and have your audience purchasing from you? We Are Podcast's Ronsley Vaz, Krystal Wascher and DJ Shri share their insights. Resources & show notes: ThePodcasterLab.com/session76

    #75: Selling Premium Content

    Play Episode Listen Later May 25, 2018 17:14


    Selling premium content is yet another strategy to monetize your podcast. In this session, we take a closer look at it and discuss a couple of examples and tools you can use to utilize this approach. Resources & show notes: ThePodcasterLab.com/session75

    #74: Podcast Advertising: 3 Podcast Sponsorship Models Explained (w/ Glenn Rubenstein, The Real Brian, Shannon Martin and Dan Walton)

    Play Episode Listen Later May 24, 2018 42:07


    This session explores 3 different podcast advertising models you can look into if you'd like to start monetizing your show by pairing with podcast sponsorships. Featuring insights by Glenn Rubenstein, The Real Brian, Podbean's Shannon Martin & Dan Walton. Resources & show notes: ThePodcasterLab.com/session74

    #73: Direct Podcast Monetization Strategies

    Play Episode Listen Later May 23, 2018 18:02


    This episode explores 4 strategies you can focus on to implement direct podcast monetization into your podcast flow and start making money with your podcast. Resources and show notes: ThePodcasterLab.com/session73

    #72: Podcast Monetization 101 (w/ Glenn Rubenstein, Shannon Martin and Baird Hall)

    Play Episode Listen Later May 22, 2018 20:19


    What should you think about and do to get started with podcast monetization? And what are its 2 layers you should consider? Glenn Rubenstein, Podbean's Shannon Martin and Baird Hall share their insights. Resources & show notes: ThePodcasterLab.com/session72

    #71: Video-Based Lead-Generation and A/B Testing

    Play Episode Listen Later May 21, 2018 17:39


    Since video is the closest we get to a face-to-face interaction, using the medium for lead-generation purposes is a no-brainer. Learn about a couple of video-based strategies you can use and how to make A/B Testing part of your list-building strategy. Resources & show notes: ThePodcasterLab.com/session71

    #70: Challenges, Giveaways and Viral Loops (w/ Natalie Sisson and David Pitts)

    Play Episode Listen Later May 18, 2018 22:54


    This episode focuses on 3 lead-generation strategies podcasters can use to boost their email list: leveraging challenges, giveaways and/or viral loops. Natalie Sisson and David Pitts share their advice. Resources & show notes: ThePodcasterLab.com/session70

    #69: Leveraging SMS Marketing (w/ David Pitts and Laura Petersen)

    Play Episode Listen Later May 17, 2018 14:45


    Why should podcasters be using SMS Marketing to grow their email list? And why should they look at this strategy above others in the first place? This episode features text messaging uses and advice from David Pitts and Laura Petersen. Resources and show notes: ThePodcasterLab.com/session69

    #68: The Podcast-to-Webinar System (w/ Kelly Roach and Omar Zenhom)

    Play Episode Listen Later May 16, 2018 16:54


    Webinars can be a very powerful tool to grow your email list. In this episode, business coach Kelly Roach and WebinarNinja co-founder Omar Zenhom discuss how podcasters can leverage the Podcast-to-Webinar to the fullest to generate leads and boost their list. Resources & show notes: ThePodcasterLab.com/session68

    #67: The Content Upgrade Technique (w/ Nick Loper)

    Play Episode Listen Later May 15, 2018 19:12


    The Content Upgrade Technique is a strategy that allows you to generate new email subscribers – and grow your email list – on a regular basis. Award-nominated podcaster Nick Loper discusses how he uses it and how other podcasters can (and should) too. Resources & show notes: ThePodcasterLab.com/session67

    #66: Email Marketing for Podcasters (w/ Laura Petersen, Aweber's Tom Tate, Tom Schwab and ActiveCampaign's Kelly O'Connell‪)‬

    Play Episode Listen Later May 14, 2018 31:02


    Why should podcasters care about email marketing? What should you think about and do to start generating leads and engage people once they've become email subscribers? This session features advice from members of the Aweber and ActiveCampaign teams. Resources & show notes: ThePodcasterLab.com/session66

    #65: YouTube SEO: How to Optimize Your Video Content (w/ TubeBuddy's Andrew Kan)

    Play Episode Listen Later May 11, 2018 17:48


    What are the 3 key factors you should focus on to boost your YouTube SEO efforts? And what elements do matter SEO-wise but still have an impact on how people find, choose and watch your video content? TubeBuddy's Andrew Kan shares his insights and tips. Resources & show notes: ThePodcasterLab.com/session65

    #64: Podcast SEO: Making Your Show More Findable on Apple Podcasts (w/ Kyle Martin‪)‬

    Play Episode Listen Later May 10, 2018 18:22


    What are the elements of your podcast that actually have an impact on making it "findable" on Apple Podcasts? And what factors contribute to your show ranking in the Apple Podcasts charts? Kyle Martin discusses all that and shares his podcast SEO tips. Resources & show notes: ThePodcasterLab.com/session64

    #63: SEO: Optimizing Your Website Content

    Play Episode Listen Later May 9, 2018 15:06


    Nowadays, it feels as if everyone is talking about SEO (Search Engine Optimization). Should it even matter to you as a podcaster? If so, how should you approach SEO and the optimization of your website content? This episode addresses it all. Resources & show notes: ThePodcasterLab.com/session63

    #62: Content Optimization: an Introduction (w/ Andrew Kan & Laura Petersen)

    Play Episode Listen Later May 8, 2018 12:52


    What's content optimization? What does it matter? And what about keywords, what role do they play? This episode, which kicks off a series on SEO, addresses all of those questions (featuring insights by Laura Petersen and TubeBuddy's Andrew Kan). Resources & show notes: ThePodcasterLab.com/session62

    #61: Automation for Podcasters (w/ David Krevitt & Kyle Martin)

    Play Episode Listen Later May 7, 2018 26:25


    Which steps of your podcasting workflow can you automate and what tools can help you embrace automation? Automation expert David Krevitt and coder Kyle Martin share their best advice. Resources & show notes: ThePodcasterLab.com/session61

    #60: Outsourcing Your Podcast (w/ Lyndal Harris and Lyndsay Phillips)

    Play Episode Listen Later May 4, 2018 21:24


    What do you have to consider and do to get started with outsourcing your podcast? What traits should your virtual assistant have and where can you find one? PodcastVA.com founder Lyndal Harris and Lyndsay Phillips share their thoughts and advice. Resources & show notes: ThePodcasterLab.com/session60

    #59: Systematizing Your Podcast: Promotion

    Play Episode Listen Later May 3, 2018 13:32


    Promotion is the 5th and final step of the podcasting workflow. This episode explores the steps you need to take to systematize your podcast promotion. Resources & show notes: ThePodcasterLab.com/session59

    #58: Systematizing Your Podcast: Publishing

    Play Episode Listen Later May 2, 2018 12:08


    What are the different levels of the podcast publishing process and how can you systemize them? That's what this session of The Podcaster Lab is all about! Resources & show notes: ThePodcasterLab.com/session58

    #57: Systematizing Your Podcast: Post-Production

    Play Episode Listen Later May 1, 2018 15:27


    What goes into creating a system for your podcast post-production? That's what this episode of The Podcaster Lab is all about! Tune in to learn what to consider and do to systematize the post-production of your show. Resources & show notes: ThePodcasterLab.com/session57

    #56: Systematizing Your Podcast: Podcast Production

    Play Episode Listen Later Apr 30, 2018 15:40


    This episode focuses on systematizing the 2nd step of the podcasting workflow: podcast production. Learn about what to consider and do to create SOPs for the recording of your show. Resources & show notes: ThePodcasterLab.com/session56

    #55: Systematizing Your Podcast: Pre-Production (w/ Lyndsay Phillips & Omar Zenhom)

    Play Episode Listen Later Apr 26, 2018 21:08


    What goes into creating systems for your podcast pre-production? Omar Zenhom and Lindsay Phillips share their advice for systematizing your podcast planning process. Downloadable resources & show notes: ThePodcasterLab.com/session55

    #54: The 5 Pillars of a Podcasting Workflow (w/ Omar Zenhom, Kate Erickson, Hani Mourra, Lyndsay Phillips and Mike Murphy)

    Play Episode Listen Later Apr 25, 2018 21:39


    What are the 5 pillars of a podcasting workflow? And what should you consider and do to create systems for your podcast? 5 podcasters – including Omar Zenhom and Kate Erickson – share their insights. Downloadable resources and show notes: ThePodcasterLab.com/session54

    #53: Repurposing Your Podcast: Audiobooks, Books and Speaking Engagements (w/ Krystal Wascher)

    Play Episode Listen Later Apr 24, 2018 13:41


    In the final episode of the series on repurposing your podcast content, we look at taking the content of your episodes and leverage it for audiobooks, books and speaking engagements – and we do so with audiobook narrator Krystal Wascher. Downloadable resources & show notes: ThePodcasterLab.com/session53

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