Podcast appearances and mentions of baird hall

In this episode, I was lucky enough to interview Baird Hall, co-founder of Churnkey. Growing up in a family of entrepreneurs, Baird didn't start his first company until he was 27, though he feels he could have begun earlier. His first venture, a social audio network for sports fans, ultimately failed because while the product had passionate users, it generated no revenue. Baird reflects on how this experience led to his first success, pivoting to create a tool that allowed podcasters to share audio clips on social media. This pivot eventually grew into a seven-figure business, followed by another successful venture: a video captioning product.Baird discusses Churnkey, his current startup, which helps subscription businesses retain customers through AI-driven cancellation flows and other retention strategies. He notes that the company's customer base has evolved from smaller, bootstrap businesses to larger companies generating millions in revenue. Baird highlights the importance of personalized, targeted sales approaches, and emphasizes the critical role of getting customer feedback through direct sales conversations. Walk alongside Baird Hall's incredible journey of ambition, grit, and impactful solutions in this inspiring episode of The First Customer!Guest Info:Churnkeyhttps://churnkey.coBaird Hall's LinkedInhttps://www.linkedin.com/in/bairdhall/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

As companies continue to navigate the challenges of customer churn and retention, understanding the balance between customer experience and business growth becomes crucial. Joining us today to explore these dynamics is Baird Hall, CRO of Churnkey, a company dedicated to optimizing customer retention strategies. Baird Hall CO-FOUNDER AT CHURNKEY Baird's passion is in starting and scaling SaaS companies. He loves the creative side of entrepreneurship and tackling problems that don't come with existing roadmaps. As the CRO at Churnkey, he spends his time working with subscription business owners and operators to reduce churn and improve the health of their business. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

As companies continue to navigate the challenges of customer churn and retention, understanding the balance between customer experience and business growth becomes crucial. Joining us today to explore these dynamics is Baird Hall, CRO of Churnkey, a company dedicated to optimizing customer retention strategies. Baird Hall CO-FOUNDER AT CHURNKEY Baird's passion is in starting and scaling SaaS companies. He loves the creative side of entrepreneurship and tackling problems that don't come with existing roadmaps. As the CRO at Churnkey, he spends his time working with subscription business owners and operators to reduce churn and improve the health of their business. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today on the show we have Baird Hall, the co-founder of Churnkey.In this episode, Baird shares his experience in developing effective reactivation campaigns and the importance of segmentation in retention strategies.We then discussed how small changes in retention tactics can have a monumental impact on high-volume subscription businesses, and the role of dynamic, personalized cancellation flows.We wrapped up by exploring Churnkey's evolution from a tool-based approach to a comprehensive retention platform, and the future of AI-driven churn prediction.Mentioned ResourcesChurnkeyHotjarChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

In today's founder episode of the SaaS Fuel podcast, Jeff rides the wave with Baird Hall, co-founder of ChurnKey. Today, We'll be exploring the critical role of customer feedback in shaping product development and retention strategies. Our focus will be on the transition from working in silos to collective goal-setting, the impact of churn on business valuations, and the intricacies of preventing it. Join us as we discuss the silent killer in SaaS businesses and the importance of engaging with customers to drive revenue. Stay tuned as we unpack the essential strategies for addressing churn and retaining customers.Key Takeaways00:00 Address churn to protect business revenue and growth.03:19 Enhance customer value, implement robust onboarding.08:28 High churn rate led to business focus.12:42 Asking right questions to understand customer's needs.16:41 Market inundated with subscriptions, leading to consumer inventory.20:01 Customer behavior depends on pricing model.21:26 Prosumer and B2B usage-based pricing benefits.25:43 Video tutorial boosted save rates by 35%.29:37 Customized pricing model, product expansion drives growth.31:37 Using benchmarks and KPIs for customer success.36:48 Bootstrapping vs VC: Finding right funding for business.38:52 Transitioning to sales-driven SaaS for better growth.42:34 Transition from product to people-led environment.47:14 Resistance to KPIs, now valuing unified direction.Tweetable QuotesOptimizing the Customer Life Cycle: "In my opinion, the 2 best times to get feedback from a customer is when they pull their credit card out, like, right before they're about to swipe their credit card or at the moment they're about to cancel. Everything before and after that comes with caveats. That's like when you get the truth from customers." — Baird Hall 00:11:27Quote: "The more people that are involved in a buying process, the less likely they are to churn later because they're gonna however complex the buying process is, that's about how complex the cancellation process is." — Baird Hall 00:21:26Quote: "Everything that we try to do is all around personalizing the cancellation experience so that we're make sure we're not talking to every customer the same way, and then reminding them of the value that they signed up for and also the value that they've been getting." — Baird Hall 00:23:04Quote: "I personally think pricing is where everybody when it comes to churn and retention, the first place almost always to look is pricing, your pricing model." — Baird Hall 00:29:43The Impact of Churn on Revenue and Growth: "Churn is more than just a metric. It is a significant threat to your business." — Jeff Mains 00:01:36Preventing Churn: "Churn kills growth. It kills momentum, kills morale, kills confidence, you know, kills companies. But most of it is preventable. You know, you're the one who can put this killer on ice and drive sustainable growth for your business and become future-proof." — Jeff Mains 00:06:13SaaS Leadership Lessons1. Customer-Centric Approach: Emphasize the importance of engaging with customers, implementing a customer feedback loop, and making customer engagement a priority. This will shape your product development and retention strategies.2. Active Presence: Establish an active presence on platforms such as LinkedIn and consider creating your own podcast. This enables you to connect with your audience and provide valuable insights to drive revenue and customer experience.3. KPIs and Targets: Implement KPIs as targets instead of rigid guidelines to encourage collaboration and togetherness. This approach fosters a culture of collective...

On today's episode, we're joined by Baird Hall, SaaS Builder and Co-Founder at Churnkey, the platform which supercharges every part of customer retention, helping companies optimize growth.We talk about:Advantages & disadvantages of various pricing model & their impact on churnThe 4 different types of churnDos & don'ts for SaaS startups to reduce churnImportant data to capture around customer cancellationsHow customer reactivations are a big, often neglected opportunity for SaaS companies

EPISODE SUMMARYSoftware as a Service (SaaS) is a dynamic industry where success hinges on understanding customers, managing churn, and fostering growth. In the recent episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach and Baird Hall, Co-Founder of Churnkey, shed light on pivotal strategies driving SaaS companies toward profitability and sustainability. Read more to learn how to navigate the SaaS industry and reduce churn.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 297, “How to Reduce Churn and Get More Lost Customers Back - with Baird Hall”Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and InvestorTOP TIPS FROM THIS EPISODEUnderstanding the SaaS JourneyStrategies for Churn MitigationMetrics Driving Subscription HealthEPISODE HIGHLIGHTSLessons from the SaaS JourneyThe Power of Customer EducationNuggets of Entrepreneurial WisdomTOP QUOTESBaird Hall[08:34] “The first thing to understand is that the customer you're selling to, B2B individuals, different types of businesses, the person who you're selling to, and your pricing model and pricing point, all three of those things come together to determine really generally where your churn range is going to fall."[17:48] "Understanding that when customers are canceling, a good portion of those that don't actually want to cancel, they would prefer to find a different arrangement. But because they can't, they will just cancel the product."[21:05] "Segment your customers visiting or canceling; give them the right flow. Personalize the cancellation process, remind them why they came, and remind them of the value or the future they were trying to get to with your product. And then, based on why they say they're canceling, give them the right offer."Matt Wolach[14:22] "Reactivations is the one untapped metric for subscription health that many SaaS businesses aren't tapping into."[20:12] "A lot of times, you talk to other founders, and you realize that your problems are not super unique, and your world's actually not falling apart, and things aren't as bad as you think they are."LEARN MORETo learn more about Churnkey, visit: https://churnkey.co/ You can also find Baird Hall on LinkedIn: https://www.linkedin.com/in/bairdhall/ For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #27, we are talking with Baird Hall, Co-Founder and CEO of Churnkey (https://churnkey.co/ ), a customer service software that makes it easy to manage and connect with customers, and truly help them succeed. Baird talks about the way a founder's journey changes from building the first to building the fourth company and if it gets easier. How to switch from B2C to B2B business and how different they are. Why having a great team and a support system helps founders along the way. He shares the hacks for customer retention that works for Churnkey, and much much more. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/1479... Twitter - https://twitter.com/SaaS_group

Adam talks with English radio, TV presenter and writer, Nihal Arthanayake about conversations and what happens when they go wrong.CONTAINS STRONG LANGUAGE!This conversation was recorded remotely on October 5th, 2022Thanks to Séamus Murphy-Mitchell for production support and Becca Bryers for conversation editing.Podcast artwork by Helen GreenRELATED LINKSDONATE TO ST MUNGO'SLET'S TALK: HOW TO HAVE BETTER CONVERSATIONS by NIHAL ARTHANAYAKE - 2022 (BLACKWELLS)NIHAL'S HEADLINERS PODCAST (BBC)BBC 5 Live's Nihal Arthanayake brings you in-depth interviews each week with the biggest names in entertainment, culture and the arts.PODCAST INTERVIEW QUESTIONS TO ASK YOUR NEXT GUEST by Baird Hall - 2019 (WAVVE WEBSITE) Hosted on Acast. See acast.com/privacy for more information.

Joining me today is someone I’ve really wanted to interview. His name is Baird Hall and the dude is a 4x SaaS founder–all bootstrapped. I invited him here to talk about his latest company Churnkey, which handles subscription business’ retention efforts. Baird Hall is the founder of Churnkey, which handles subscription business’ retention efforts. Sponsored bySendinblue – Sendinblue is the smartest and most intuitive platform for growing businesses. They will guide your business with the right marketing & sales tools and help you reach the right people and produce the right content. Mixergy listeners who sign up will get one month free with 100,000 emails by entering the coupon code SIBMIX at checkout. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

How can you reduce churn for your SaaS? What are the good tactics to use and the ones to avoid? How can you create the best cancellation process? Find everything you need to know on churn from Baird Hall, a successful entrepreneur who scaled multiple bootstrapped SaaS businesses like Wavve, Zubtitle, and Churnkey ($300K+ in MRR)

Today we’re interviewing Baird Hall, an entrepreneur who has successfully built a business from scratch and exited with a smile on his face. As a sales engineer selling data integration systems at a startup in Charleston, he was always looking for a creative outlet. Something where he could do his own thing. This longing led him to choose the path of entrepreneurship. In this episode, he offers lessons he’s learned along the way. We’re going to be talking about how he started, scaled, and sold Wavve, a SaaS company built for sharing podcast audio clips. He talks about the right mindset and how to “stay in check” so you can stay true to yourself and do everything for the right reason - if you let your ego get in the way you will hit those anxiety periods - and you have to know how to course correct. Software as a service (SaaS) is an increasingly popular sales and business model that has a unique ability to discover and solve issues in unserviced markets. On today’s show, we’re doing a deep dive into one SaaS industry entrepreneur’s journey—from bad investments to seven-figure deals—to show how it’s possible to do a lot of good while making money. Baird Hall shares his greatest success of selling Wavve to Calm Capital after only four years in business and how it allowed him to realign his long-term vision with his career by solving real issues in an intentional and self-aware way through entrepreneurship. Learn how his personal drivers kept him in check when he got off track and how he grew from zero to over 200,000 users and $1.5M in ARR in this episode What You Will Learn Why it’s important to build your business off of your personality traits How Wavve scaled to 200,000 users and $1.5M in annual recurring revenue (ARR) within only a few years How to reflect on those anxiety pits that can surface when you are not in “the zone” Why failure can be a great thing, but you shouldn’t “fail fast” The difference between educating a market and listening to the market When Baird and his partner decided to start pulling money out of the business What methods Wavve used to maintain their growth How your personal drivers play a big part in your business—and what happens if you veer off course Why creativity and growth go hand in hand when scaling a SaaS business The importance of building social capital with different stakeholders How to plan out a successful scale by setting goals tied to target MRR The pros and cons to hiring a business broker to sell your business How Baird negotiated the sale of Wavve completely through Slack Understanding what your priorities are (what do you want from the business and why) in the exit is in the best interest of both parties How to identify some signs that it may be a good time to sell Listening to customers to help you grow—and how that’s different with B2C vs B2B Why failure helps you figure out what you want to learn Bio: Baird Hall is a four-time SaaS founder with broad experience in the market. He has no trouble sharing his failures right alongside his successes because he knows the value of the lessons he’s learned from both. Baird now works to reduce churn through customizing and improving offboarding experiences through his company Churnkey. Quotes: 10:07 - “But then it was just, we felt the pull. It’s hard to explain that if you haven’t felt that pull in your business before. People would just come to our website to ask, ‘How do I do this? How can I make this better? How do I do X, Y, and Z to my video?’ And you can just feel it.” -

Today we’re interviewing Baird Hall, an entrepreneur who has successfully built a business from scratch and exited with a smile on his face. As a sales engineer selling data integration systems at a startup in Charleston, he was always looking for a creative outlet. Something where he could do his own thing. This longing led him to choose the path of entrepreneurship. In this episode, he offers lessons he’s learned along the way. We’re going to be talking about how he started, scaled, and sold Wavve, a SaaS company built for sharing podcast audio clips. He talks about the right mindset and how to “stay in check” so you can stay true to yourself and do everything for the right reason - if you let your ego get in the way you will hit those anxiety periods - and you have to know how to course correct. Software as a service (SaaS) is an increasingly popular sales and business model that has a unique ability to discover and solve issues in unserviced markets. On today’s show, we’re doing a deep dive into one SaaS industry entrepreneur’s journey—from bad investments to seven-figure deals—to show how it’s possible to do a lot of good while making money. Baird Hall shares his greatest success of selling Wavve to Calm Capital after only four years in business and how it allowed him to realign his long-term vision with his career by solving real issues in an intentional and self-aware way through entrepreneurship. Learn how his personal drivers kept him in check when he got off track and how he grew from zero to over 200,000 users and $1.5M in ARR in this episode What You Will Learn Why it’s important to build your business off of your personality traits How Wavve scaled to 200,000 users and $1.5M in annual recurring revenue (ARR) within only a few years How to reflect on those anxiety pits that can surface when you are not in “the zone” Why failure can be a great thing, but you shouldn’t “fail fast” The difference between educating a market and listening to the market When Baird and his partner decided to start pulling money out of the business What methods Wavve used to maintain their growth How your personal drivers play a big part in your business—and what happens if you veer off course Why creativity and growth go hand in hand when scaling a SaaS business The importance of building social capital with different stakeholders How to plan out a successful scale by setting goals tied to target MRR The pros and cons to hiring a business broker to sell your business How Baird negotiated the sale of Wavve completely through Slack Understanding what your priorities are (what do you want from the business and why) in the exit is in the best interest of both parties How to identify some signs that it may be a good time to sell Listening to customers to help you grow—and how that’s different with B2C vs B2B Why failure helps you figure out what you want to learn Bio: Baird Hall is a four-time SaaS founder with broad experience in the market. He has no trouble sharing his failures right alongside his successes because he knows the value of the lessons he’s learned from both. Baird now works to reduce churn through customizing and improving offboarding experiences through his company Churnkey. Quotes: 10:07 - “But then it was just, we felt the pull. It’s hard to explain that if you haven’t felt that pull in your business before. People would just come to our website to ask, ‘How do I do this? How can I make this better? How do I do X, Y, and Z to my video?’ And you can just feel it.” -

Baird is a 4x SaaS founder based in Charleston, SC. His background is in sales, marketing, and support. He bootstrapped and grew two SaaS companies to over $1M in ARR. When he isn't working on Churnkey's sales and marketing, he is on the water with his wife and daughter.What we covered in this episode: The big challenges faced when bootstrapping Did Baird always want to bootstrap Why leave a job to start a company Did he ever get funding from utalk How did Waave come about? How to avoid quitting when times get tough Getting early customers in for Waave What was different when they launched Zubtitle (108k MRR) Why they started a new business completely Why churn is such a difficult problem to solve Is it harder or easier to do B2C vs B2B How to manage context switching How to make time to run 3 huge businesses at once Recommendations Book: Range by David Epstien Podcast: Indie Hackers Indie Hacker: Nathan Barry Follow Baird Twitter Churnkey Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet Sponsor - UpvotyDo you want to build the best product possible? Then listening to user feedback is one of the best ways to do so. Because by listening to the problems of your users, you can build a real problem-solver that they'll love.Upvoty is a user feedback tool that gives your user's a voice and makes it really easy at the same time for you to prioritize what to build next. By installing Upvoty's feedback boards, you'll have all of your user feedback in one central place and it will really help you connect with your customers and understand their needs. On top of that, you can close the feedback loop by setting up your Changelog and Product Roadmap. Your users will be actively involved in building new features and will love you for that.Try Upvoty 14-days for free and with the code 'INDIEBITES' you'll get a 10% discount on any of their plans.Sign up here.

How do we lower churn? In this episode, we talk to Baird Hall, co-founder of Churnkey. We discuss the experiences that led Baird and his co-founders to start Churnkey and how to best think about churn in your business. You'll learn how to collect feedback from customers as they churn, the options you have to minimize  your churn rate, the mistakes that Baird sees others making, and more.Visit our website for the detailed episode recap with key learnings.Churnkey — Baird's productWavve, Zubtitle — Baird's previous productsNetflix, Disney — B2B companies that are great at preventing churnGrowth Ceiling — how much your SaaS business can grow given the current customer dynamicsFollow Baird on TwitterUse promocode BDTPKEY to get your first 30 days free at ChurnkeyThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Their bio

In the previous episode of Vested Capital (EP2), we talked with David Horne and Marty Balkema, founders of Calm Capital. They had recently acquired the company Wavve. On this episode, Baird Hall, one of the co-founders of Wavve, shares the other side of that acquisition, as the seller of Wavve. Baird takes us back in time to the origin story of Wavve, how it was a spinoff company from their first business when they needed to create audio snippets for sharing on social media. The spinoff companies continued when they needed to create captions for audio within Wavve, which led to the creation of ZubTitle, a company Baird co-founded with a different partner. Both Wavve and ZubTitle grew to earn over $100,000 a month each - 7-figure companies. ChurnKey, Baird's latest company that helps subscription businesses deal with churn, was created as a result of needing to solve the churn problems within Wavve and Zubtitle. Baird, as you can probably tell, is amazing at using a need in one company as the genesis to create a new company. Of course, it's very challenging to grow one company, so working on two or even three at the same time rarely works. This is one of the reasons Baird and his partners made the choice to sell Wavve, so they could move on to focus on ChurnKey. All of these companies are covered in this interview, which I know you will enjoy if you like SAAS startup stories leading all the way to exciting exits. Enjoy the show. Yaro Podcast: https://www.yaro.blog/pod/Blog: https://www.yaro.blog/

Landon and Baird discuss what it's like starting and running multiple SaaS businesses. Baird's businesses include Wavve, Zubtitles, Duplikit, and Churnkey and are doing over $2mm ARR combined.Today’s Topics:Should you build more than one SaaS?One company or multiple?Dealing with support/churn across multiple businessesWhat's more important: growth or retention?Moneyball approach to prioritizationLow effort, high impactAsync communication and decision-makingLinks & Resources:WavveZubtitlesDuplikitChurnkey@BairdHall

Baird is a really cool guy and I truly enjoyed chatting with him about software and startups. Be sure to check out his software below! Wavve: Share your audio on social media with beautiful, dynamically animated audio waveforms → https://wavve.co/ Zubtitle: Add subtitles/captions to any video (great for IG and Facebook) → https://zubtitle.com/ Duplikit: Convert your podcast/video or audio into a full-blown blog post → https://www.duplikit.co/ You can easily find Baird on his social handles or IndieHackers (like I did).

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall. Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle. We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years. Including... a real, inside look at what it took to make Wavve's first, tenth, and 50th sale why most cold outreach fails, and how to make sure yours works when (and how) to transition from outbound sales to inbound marketing ... and much more! You can find Baird on Twitter at @BairdHall - or check out some of his amazing writing on entrepreneurship, sales and marketing at Lofi Ventures. Finally, make sure to head over to SalesForFounders.com and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business. --- Send in a voice message: https://anchor.fm/sales-for-founders/message

Baird Hall's (@BairdHall) first attempt at starting up didn't go so well. When all was said and done, he'd burned through his savings without finding a working business model, and he and his co-founder were forced to sell the business for parts. In other words: they were ready for round 2. In this episode, Baird explains why he can't stop bootstrapping businesses, why it's important to work together with a great team, and how listening to users helped him grow Wavve and Zubtitle to over $100,000/month in total recurring revenue.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/157-baird-hall-of-wavve

If you have a podcast, then you need Wavve to create audiograms to showcase your episodes on different social media platforms.   But you need to listen to this episode to learn how to use audiograms to increase your downloads. Just posting them on social media won’t cut it.   Baird Hall is the CEO of Wavve and Zubtitle. Wavve is the cutting edge software to create audiograms for podcasts.   In this interview, we show you how to use Wavve to increase your podcast downloads, a strategy I use all the time.   Show Notes: https://underdogempowerment.com/baird-hall/   Get More Involved:    Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/youtube

As a podcaster, I have a marketing problem, I can’t upload an audio file to Facebook, Linkedin or Instagram. This is where Wavve comes in, Wavve turns audio files into engaging videos for podcast hosts like me. In this episode, I talk through the 7 P’s of Startup Marketing with Baird Hall, co-founder of Wavve. […] The post Wavve cofounder Baird Hall in discovering his Startup’s real problem and niching down on his target persona appeared first on The marketing agency for service professionals.

In today’s episode of Freelance to Founder, you'll hear the story of Baird Hall, founder of Wavve.co. If you've seen these cool social videos floating around that feature short excerpts of podcast episodes, with a neat audiowave bouncing to the beat of the voices in that excerpt, there's a pretty good chance it was a Wavve video. If you enjoyed this episode, please leave us an honest rating on iTunes. Baird started the company in January 2017 after running what he *thinks* was a failed startup for about 2 years, called uTalk Sports, a sort of app-based radio offering that featured individual channels on specific sports talks, like Kansas City Chiefs football for instance, that were run by regular people like you and me. It was podcasting that didn't feel like podcasting, because listeners to those channels could leave their own replies to whatever the hosts of the channels talked about. It was pretty cool. Though it didn't work out, uTalk wasn't a failure at all. It was the first step and Wavve wouldn't have happened without it. uTalk pivoted to become Wavve when Baird finally realized that creating short audio snippets from these individual channels to promote the app and its contributors was the REAL product he should be focused on. Complete show notes for this episode can be found on Millo.co Thank you to our Sponsors for supporting this episode Infinite Red: Support for this episode comes from Infinite Red. If you're looking beyond your world of freelancing and you're needing to build a web or mobile app, check out Infinite Red. They're experts in React Native, and in fact host North America’s only React Native conference, Chain React, which brings in hundreds of developers every year to their digs in Portland, Oregon. Their work is brilliant visually and incredibly functional — limited only by your imagination. In fact, if you start a project after hearing about them on THIS podcast, they'll give you two free tickets to it — and it's coming up July 11 and 12. Visit infinite.red to check them out. And if you're into remote work, they've got an incredible ebook on exactly that subject. You can grab a free copy of it at remote.infinite.red. Subscribe for new episodes at freelancetofounder.com. This podcast is a production of Millo. Recently from the Millo Blog: 51 Best business books for thriving at freelancing & solopreneurship Learn more about your ad choices. Visit megaphone.fm/adchoices

What should you think about and do to get started with podcast monetization? And what are its 2 layers you should consider? Glenn Rubenstein, Podbean's Shannon Martin and Baird Hall share their insights. Resources & show notes: ThePodcasterLab.com/session72

Topic: Don't mistake your current struggles as failures My guest today says, “Don't mistake your current struggles as failures or wastes but believe God is using these to prepare you for something greater.” Joining me today is Baird Hall. Baird is a tech entrepreneur, marketer, & founder. As the founder of online tools Wavve & [...] The post [Ep #99] Don't mistake your current struggles as failures appeared first on The Ambitious Entrepreneur Podcast Network.

Baird Hall is a tech entrepreneur and digital marketer, and the Founder of Wavve. He leads all sales, marketing, and support efforts for the Wavve team. Prior to founding Wavve, he did co-found a social media startup and was an early team member at 500 startup company. Baird and Lyndsay discuss what Wavve is and how you can use it so your podcast can reach more people. Main Questions Asked: What is Wavve? How do you find the right clip to share? How tech savvy do you have to be to use Wavve? Has anyone used Wavve for other applications? Are there any mistakes you see that we shouldn’t do? Do you have any Instagram tips? Key Lessons Learned: Podcasting And Video Podcasting is an incredible way to build relationships with prospects and customers. It’s the only way to have an authentic conversation without actually talking to someone. Tech is making growing an audience with podcast easier than ever. Wavve was originally an internal marketing tool developed for Baird’s previous startup. They realized that there is no great way to put long form audio content onto social media. Think about the kind of people in your niche and try to anticipate where they spend their time and what kinds of content they are interested so you can grab their attention. Focus on the platform that gets you the best results. Use the analytics the social platforms provide to understand where you should be spending your time. Give your prospect a reason to listen to what you are creating. Answer the question of why someone should listen and how they can listen. If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link. Posting on Instagram at the same times each day consistently will get you the best engagement rates. If you don’t include hashtages Promote your old episodes. Podcasts are evergreen content. Try different approaches and keywords and see how you can increase the reach of your past episodes. People go to social media to be entertained and get away from work. Use your authentic voice, be yourself, and create an emotional connection with your audience. Wavve Wavve is an app that takes long form audio and turns it into short video clips that includes images, waveforms, and text. You can put it anywhere that supports video. Generally the clip you choose should be between 30 seconds and 2 minutes. You want to pick a clip that really stands out and if possible, leaves the listener hanging and wanting to listen to whole thing. Some users get creative and use Wavve to put out a quick summary of the episode instead of a quote from the episode itself. If you are tech savvy enough to create a podcast, you will have no problem using Wavve. Stories on Instagram, Snapchat, and Instagram are where many users are starting to spend their time. Wavve allows you to change the format of the video depending on the platform you are focusing on. Wavve templates allow you to match your branding. You can customize the position of the images and text. Authors and musicians are using the app to put out snippets of their content on social media. There are so many benefits of putting out video content on social media, but not everyone is comfortable in front of a camera. Anytime you can get your voice in front of someone, you will have much more impact that just using text or a blog post. Viewers are seeing the same time of posts over and over again. If you can create something that stands out, you are much more likely to succeed. When you boost a video post like one created with Wavve, you get a lot more bang for your buck. Make sure your design is clear and accomplishes your goals for what you want the listener to do. Final Tips Check out Wavve for your podcast and reach out to Baird and the team, they’ll be happy to help you get started. Don’t forget to be yourself! Your listeners want to connect with a real person so be authentic and honest and start building a real relationship with them. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned Wavve.co iqta.gs Wavve on Instagram

Have you ever tried to share audio files on social media? Man, what a PAIN it can be! Depending on where your audio file link comes from, what format the file is in, which social media platform you’re dealing with, you can get all kinds of bizzare results. The problem Is compounded even more when you realize that social media simply doesn't lend itself to long-form content. Most podcasts are longer types of content so they are hard to share on Facebook, Twitter, LinkedIn, and other places in a way that can be played, right there, on the spot. My hope is that this episode will change all of that for you. I'm talking with Baird Hall, one of the creators of Wavve, a great new app that enables you to create motion videos with sound clips from your podcast episodes. Please take the time to listen by clicking the player below, and make sure you scroll down to watch my demo video of setting up my own promo through the Wavve app. Subscribe to Podcastification On Android | Apple Podcasts | Stitcher | Google Play | Podbean | iHeart Radio | Spreaker | Email   Here’s a rough outline about this episode: sharing audio files on social [1:32] Who is Baird and how does Wavve highlight audio content on social? [5:20] How the audio wav formations in Wavve can garner greater attention [6:36] What it looks like online to create a Wavve animation [9:02] Edit your audio files online or offline to create your graphic animation [11:03] Baird’s short version of the creation of the platform and how they made the pivot from one business idea to another [13:53] Pricing plans - Free, Alpha, Beta, Gamma. Did you see that, FREE PEOPLE! [19:37] How users are using the Wavve to promote on Instagram [27:45] The other folks on the Wavve team and how the company works [28:40] New features coming soon (you heard it here first)... OK, so you CAN share audio files on social, but… It’s not always something you can do in a way that people will actually click on. First, it’s likely an outbound link… and people typically don’t want to leave the social platform they are on at the moment (those cute little kittens are too irresistible). If it IS uploaded directly to the social platform, it’s likely still going to open a pop-up window to make the thing actually playable. Or, you can create a video of it yourself which is one of the biggest time sucks I can think of at this moment. There is an answer, and it even has a free option. Did you hear that people, free! I invite you to listen to what Baird Hall and the team at Wavve have created for people who produce longer-form audio content (like podcasters). it's a way that you can create bite-size pieces that people scrolling through their social media feed would actually want to listen to simply because it's so beautiful and eye-catching. This is the episode that tells all about the Wavve platform and what it can do to help you share audio of your episodes more effectively. It's less than 35 minutes long, so take a listen, would you? Even though Wavve creates beautiful videos for you to share, you’ll have to put in a little work of your own. I know it's tempting to think that some new app like Wavve is going to come along and make your podcasting workflow simple, easy, and automatic. Yes, in the previous episode with Ari Meisel we did discover a lot of ways that you can automate your podcast workflow, but that doesn't mean you're going to have 0 work left to do. With an application like Wavve you've got the opportunity to make something incredible that will help you promote your podcast. But it won't happen by itself. You're going to have to sit down and do the hard work of figuring out how to use the tool most efficiently and effectively to reach your listening audience. Just throwing a Wavve motion video with your audio underneath onto social media isn't going to do the trick all by itself. You were going to have to learn the best times to post them, how to do it without a lot of effort, and best practices for how to use the online application to create your videos in the first place. I'm just being real here. I'm tired of all the “ 6 easy steps to…” posts that you see these days. Being successful at anything, including podcasting, means you have to do the work in order to make things work. This episode about sharing audio files on social media is a great step in the right direction. Baird and the folks at Wavve have given us a beautiful tool. But it's only that, a tool. You have got to be the one to make it work. In this episode, Baird shares some of the best practices he has seen users of the app apply to their podcast promotion. He also tells us about a few hacks you can put in place to make it easy to share on Instagram stories. You’ve got to hear this one! Connect with Today’s guest Wavve.co - Check out the FREE program, at least! Wavve’s Facebook Account Wavve on Twitter See the cool stuff Wavve is doing on Instagram And the every-professional LinkedIn presence for Wavve Additional resources mentioned Linktree - automatic Instagram bio link changes Bit.ly - URL shortener Meet Edgar - Social media scheduling tool Vimeo - video platform LinkedIn Video Libsyn - THE best media host out there Connect with me… Carey(AT)PodcastFastTrack.com On Facebook On Twitter Subscribe to Podcastification On Android | Apple Podcasts | Stitcher | Google Play | Podbean | iHeart Radio | Spreaker | Email  

This episode of Silicon Harbor Radio features Baird Hall, co-founder of Charleston SC Technology Startup Wavve.  Wavve was featured on the podcast back in August of 2016 and Baird returns to talk about the significant pivot the venture experienced and how the Charleston Technology and Entrepreneur community has impacted his journey as an entrepreneur. The Tech Life with host Rich Conte together with Silicon Harbor Magazine bring you Silicon Harbor Radio; news and interviews from the Technology, Creative and Entrepreneur communities in Charleston, SC.

JSB Talks Digital - the podcast for marketers, digital transformation champions and those of you bringing your skills into the Digital Age! In this episode: • In social media news: > Instagram adds a new way to reply to DMs and also introduces face filters on live video > Mark Zuckerberg goes live on Facebook to announce a nine-point plan to quash election interference > The recent Snapchat update brings bitmojis to life with augmented reality lenses • I interview co-founder of Wavve, Baird Hall about the value of re-purposing audio content • Ask JSB • In shout-outs: Three ways to re-purpose your long-form digital content • In JSB’s column – How to create digital content with confidence • Find out what tool saved my working week

Baird Hall is the Co-Founder of Wavve, a platform based out of Charleston, South Carolina. Having launched in 2016, Wavve helps podcasters, musicians, radio show hosts, and various other content creators easily turn audio clips into social video content -- whether it be on Facebook, Twitter, Instagram, or wherever else.   Wavve – a platform created by two people who met a mere 2 years ago and have successfully grown their company to help a plethora of users since – also provides multiple video templates and cards to help creators add animation and text prior to sharing their final product on social media. Combining audio and visual elements, Wavve introduces an entirely fresh approach for content creation.   Some Questions I Ask Baird: What about the business model of your company wasn’t quite right before it was rebranded as “Wavve”? [6:10] What’s involved in running a marketing test? [11:50] When you first set up a marketing test, what data were you using? [13:01] Where do customers commonly find you when they’re seeking out the platform you provide? [15:57] Have there been any “aha!” or eureka moments during interactions with customers? [19:03] Have you encountered any roadblocks since launching Wavve? [23:15] How did you and your co-founder meet? [26:02] What kind of co-working space do you utilize in addition to working remotely? [28:51] What has been your experience so far being in Charleston while working? [34:10] What books would you recommend, both inside and outside the startup world? [54:32] What’s been the most surprising podcast to utilize Wavve as platform for their content? [56:15] What podcasts do you listen to? [57:41] Where do you see “podcasting” going in the next 3-10 years? [58:31] Do you follow any specific bloggers or influencers? [1:04:05] Do you have any words of advice to budding entrepreneurs and startup owners? [1:06:02]   Some Things You’ll Learn In This Episode: The kind of approach Baird takes to the company What the toughest thing, in Baird’s opinion, about building a startup is What kind of framework Wavve uses for their approach to business How Wavve markets their product and the mediums they use What Wavve found out from their user testing The wide range of users that Wavve attracts The difficulties Wavve came across when it first launched How Wavve has used the gig economy to its advantage What a typical work day for Baird looks like How long it took before Wavve became profitable   Get In Touch With Wavve: Twitter: @bairdhall and @wavve Email: baird@wavve.co Website: http://wavve.co/

Baird Hall On this episode of Stop Riding the Pine, Jaime Jay interviews co-founder of Wavve, Baird Hall. They discuss how Wavve converts audio into videos for podcasters to easily share and/or promote parts of their episodes with their followers. Really cool technology—great way to market your show. Easiest Video Content Solution Wavve is an online tool that turns your audio into custom branded animated video. You simply upload an mp3 file from any either a podcast or any recording you have. It also gives you the option to record directly on the browser. It's the easiest way to create video marketing content.” -Baird Hall Podcasters have used it to share their episode segments. Other people who've fallen in love with it are marketers, business coaches—anyone with a verbal content. You too can use it to increase engagement and conversions. Videos on Social Media Popular social media platforms, such as Facebook and Twitter, tune up their algorithm to highlight videos. Videos keep people longer on their platforms. Everything in social media is trending towards video.” -Baird Hall What's even good about Wavve is that it provides you with native video instead of something linked to another website. With videos, you can reach out and connect with more people. Quick to Set Up According to Baird, it's easy to tell people to create more video content. In reality, however, not everyone has a lot of time to dress up and prepare particularly for videos where they show their faces. “You don't have to worry about how you look, whether or not you're having a good or bad hair day—it's a lot easier.” -Baird Hall With Wavve, you can create an animated video instead. It's like having a still image with your face and company name. That will go well with the audio you upload. Download and listen to today's episode about Baird Hall. Connect with him through the links below. Remember to let Sergio know you heard about him on Stop Riding the Pine! GetWavve.com Email: info@wavveinc.com If you haven't checked it out yet, tune in to our previous episode with special NHL Series with Sergio Momesso. Don't forget to leave a rating and review if you enjoyed the show. We would love to hear from you! Thank you to MikeD, for providing the incredible editing for this episode. If you need to find an audio editor, send MikeD an email at miked@slapshotstudio.com. Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests - You be the Guest, We do the Rest! Check out their new website at InterviewValet.com. This episode of Stop Riding the Pine Podcast was brought to you by PodcastPilot.com - Podcast Editing, Writing, Coaching, and Production Services. Stop Riding the Pine is a lot of fun and we love sharing the shows we've done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes but also sharing them. Leave comments and rate our show so we can make the show even better.

Wavve founder Baird Hall discusses why podcasters should use social media cards to promote their show and how to go about that

Wavve.video founder Baird Hall discusses their platform that helps podcasters easily created visualized audio players to promote their content.

This episode of Silicon Harbor Radio features Baird Hall and Nick Fogle, founders of Wavve, a social and digital media technology startup based in Charleston SC.  Baird and Nick share their experiences as first-time entrepreneurs and the interesting ways that their venture has pivoted since its inception. The Tech Life with host Rich Conte together with Silicon Harbor Magazine bring you Silicon Harbor Radio; news and interviews from the Technology, Creative and Entrepreneur communities in Charleston, SC.