Podcast appearances and mentions of tom schwab

Last Updated on May 28, 2025 by Owen McGab Enaohwo The founder and chief evangelist officer at Interview Valet, a podcast interview marketing service, Tom Schwab, helps businesses get featured in podcast interviews to reach their target audience.  Managing the podcast interviews from start to finish involves many moving pieces, and things could easily slip […] The post How Interview Valet Solidified Its Workforce for Growth With a Centralized Knowledge Base appeared first on SweetProcess.

In this episode of Behind the Numbers With Dave Bookbinder, I visit with Tom Schwab, founder and Chief Evangelist Officer of Interview Valet, to explore the power of podcast guesting as a strategic marketing tool. Known as the godfather of podcast interview marketing, Tom has helped countless thought leaders, entrepreneurs, and professionals turn podcast appearances into meaningful business growth. Tom shares his journey from blogging to podcasting, revealing why guesting on the right shows can be more impactful than traditional marketing. He and Dave discuss what separates great guests from forgettable ones, the importance of offering real value instead of a sales pitch, and how even introverts can thrive in the podcasting space. Key takeaways include: The evolving role of AI in content discovery and audience engagement Smart strategies for pitching yourself as a podcast guest How to prepare for interviews and maximize their impact Why relationship-building matters more than chasing sales Measuring success beyond just downloads Whether you're looking to grow your authority, generate leads, or simply improve your podcast guesting skills, this conversation is packed with actionable insights. Tune in and learn how to make every interview count. About Tom Schwab: Tom Schwab is a leading authority on leveraging podcast guest appearances and AI-powered strategies to drive business growth. Asthe Founder of Interview Valet, the premier podcast guest marketing agency, Tom has worked with over 1,500 clients, including Fortune 500 companies, professional services, and high-level coaches. His innovative approach centers on building meaningful conversations that convert, rather than relying on outdated marketing funnels. An engineer by training, Navy veteran, and former Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, combining analytical precision with creative strategy. He is the author of Podcast Guest Profits: How to Grow Your Business with a Targeted Interview Strategy, often regarded as the bible of podcast marketing. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

In this podcast episode, host Simone Sloan speaks with Tom Schwab, a military veteran and the Founder and CEO of Interview Valet. They discuss the impact of introversion in business leadership. They emphasize the importance of building genuine client relationships through conversations. Tom shares his journey from a corporate engineer to a podcast marketing pioneer and highlights how authentic conversations can surpass traditional funnel marketing. They also explore how introverts can excel in business by leveraging their unique strengths. Key Takeaways:Authentic conversations can be more effective than traditional advertising and sales funnels in building business relationships Introverts can excel in podcasting and leadership by leveraging their unique strengths and creating genuine contentAI and intelligent systems are increasingly valuing long-form, collaborative content like podcasts for discoverabilityFocusing on quality and context in podcast content can lead to better engagement than simply increasing quantityBusiness owners should choose clients like they choose their friends, building trustworthy and enjoyable relationships Connect to Simone Sloan: Website | LinkedIn | Facebook |

In a world where knowledge is at our fingertips, achieving our goals hinges on how we leverage that information. It's not just about what we know but how we apply it to propel ourselves forward.   Take the time to reflect on your recent and past experiences, and use those insights to fine-tune your actions in pursuit of your aspirations. Clearly articulating your goals is a vital stepping stone on the road to success.   In this program, you'll hear about the art of extracting valuable insights to fuel our experiments and drive us toward our objectives. You'll learn to reframe challenges that arise, helping you stay grounded in the present while gaining a dual perspective — both from within your business and from an external viewpoint.   Join Jess Dewell as she sits down with Tom Schwab, Founder and Chief Evangelist Officer at Interview Valet. Together, they explore how to make the most of each day, focusing on the work you're most passionate about and the impact you want to create.   Tom emphasizes the power of being intentional and leading with gratitude, as these approaches can open doors to your next big breakthrough — often just one conversation away. Remember, when your heart is deeply invested in something, pursue it relentlessly. As a wise friend once told Tom: “Don't die not knowing.” Embrace your journey and strive to uncover your potential!   --------------------   If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you to keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, especially the shift from guest blogging to targeted podcast interviews. Schwab emphasizes the importance of generating human-created, collaborative content in an AI-dominated world and highlights best practices for successful podcast guesting. The conversation further delves into the significance of analytics, effective content strategies, and the value of measuring the impact of podcast appearances on business outcomes. Additionally, Schwab shares future trends in podcast marketing and analytics, emphasizing the need for focusing on results over activity. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Rob Anspach interviews Tom Schwab of Interview Valet on the importance of podcasting, funnels vs cylinders, tapping audiences, conversations and being the most interesting person. The post Ep 328 – The Importance of Podcasting first appeared on Rob Anspach's E-Heroes.

Diving into two topics this year that are going to be BIG in the world of PR + communications: influencer marketing and podcasts! A true expert in the world of influencers, Serena Baleja joins us. Serena is the founder of Socialite PR, and she's redefining influencer marketing with her innovative app, Socialite CRM, which makes campaign management accessible and effective for small brands. Whether you're a novice in influencer or a pro, there's something for everyone in this discussion! Next up is Tom Schwab, founder of Interview Valet, which helps entrepreneurs, consultants and non-fiction authors reach a global audience via podcasts. Podcasts have absolutely exploded in recent years and the industry is only going to continue to grow. Enjoy!

In the episode 224 of the IDEAS+LEADERS podcast I am speaking with Tom Schwab about the benefits of being a podcast guest and how to get to speak on podcasts. Tune in if you are interested in spreading your ideas and boosting your personal brand.  Do traditional marketing strategies clash with your introverted nature? Tom Schwab, our guest today, gets it. As the godfather of podcast interview marketing, he's helped thought leaders get heard. His book, Podcast Guest Profits: How to Grow Your Business With a Targeted Interview Strategy, is a must-read. Tom believes the future of marketing lies in genuine connection, clear communication, and sincere empathy—introvert superpowers. Discover how to embrace your strengths and make a meaningful impact with podcast interview marketing. You can contact Tom here https://interviewvalet.com/ideasleaders/ Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq _________ I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elena.paweta/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elena-paweta/⁠

In this episode, host Blaine Bertsch chats with Tom Schwab, founder of Interview Valet, for an in-depth discussion about the entrepreneurial journey. Together, they explore the challenges and rewards of building a business, emphasizing the importance of resilience, adaptability, and the support of a strong community. Drawing from their personal experiences, Blaine and Tom highlight the value of learning through real-world practice rather than relying solely on theoretical knowledge.The conversation dives into how podcasting has emerged as a powerful tool for business growth, enabling deeper customer engagement and authentic client acquisition. Tom shares insights on how understanding your audience and communicating effectively can create meaningful connections and drive success. This episode offers a blend of practical advice, strategic insights, and reflections on the evolving nature of entrepreneurship and marketing.Don't miss an episode! Subscribe, follow, and like "Turning Point" for actionable insights and lessons from those who have successfully navigated the complexities of building a business.Watch on YouTube: https://youtu.be/zeMiUIrSPnEListen on your favorite podcast network or at turningpoint.buzzsprout.comLearn more about Interview Valet at interviewvalet.comConnect with Tom: linkedin.com/in/iamtomschwab#Entrepreneur #founder #business #turningpoint #entrepreneurstoriesMaster the Future of Your Finances. From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act. dryrun.com

Are you an introvert who's struggling to market yourself? Have you ever thought about being on podcasts to grow your business? In this episode of The Quiet and Strong Podcast, host David Hall is joined by podcast interview marketing expert Tom Schwab. You'll discover practical strategies for thinking on your feet during interviews, why honesty and thoughtful conversation can trump conventional extroversion, and how to strategically target the right podcasts to align with your goals.Listeners will gain valuable insights into leveraging introverted strengths in podcasting, such as deep thinking, reflective pause strategies, and relationship-building through genuine connections. Tom also shares his journey from corporate America to founding Interview Valet and the significance of thorough preparation for success in podcast guesting.Whether you're looking to expand your business or build meaningful professional relationships, this episode offers actionable advice and inspiring stories tailored especially for introverts. Listen in, and be strong.Episode Link: QuietandStrong.com/198---Do traditional marketing strategies clash with your introverted nature? Tom Schwab, our guest today, gets it. As the godfather of podcast interview marketing, he's helped thought leaders get heard. His book, Podcast Guest Profits: How to Grow Your Business With a Targeted Interview Strategy, is a must-read. Tom believes the future of marketing lies in genuine connection, clear communication, and sincere empathy—introvert superpowers. Discover how to embrace your strengths and make a meaningful impact with podcast interview marketing.Connect with Tom:Website: InterviewValet.comInterview Landing Page: InterviewValet.com/qs where you can get Tom's Book: PODCAST GUEST PROFITS: How To Grow Your Business With A Targeted Interview Strategy.Socials: LinkedIn | Twitter (X) | Facebook | Instagram | YouTube- - -Contact the Host of the Quiet and Strong Podcast:David Hall Author, Speaker, Educator, Podcaster quietandstrong.comGobio.link/quietandstrongdavid [at] quietandstrong.com Take the FREE Personality Assessment: Typefinder Personality Assessment Follow David on your favorite social platform: Twitter | Facebook | Instagram | LinkedIn | Youtube Get David's book:Minding Your Time: Time Management, Productivity, and Success, Especially for Introverts You may also like:Quiet & Strong Merchandise

"Success is not the result of spontaneous combustion.  You must set yourself on fire."~ Arnold H. Glasow In this episode I have an opportunity to sit down with Tom Schwab, founder of Interview Valet and a pioneer in the world of podcast interview marketing. Tom shares his remarkable journey from dreaming of being an architect to serving in the Navy, transitioning into corporate America, and eventually finding his passion in … --- Support this podcast: https://podcasters.spotify.com/pod/show/loribrooks/support

Garrett Morrison is joined by Tom Schwab, superintendent at Napoleon Golf Club, a nine-hole course in Napoleon, Ohio. Tom began working at Napoleon, his hometown course, in 2021 after working at private clubs such as Merion and Aronimink. The two discuss what it means to Tom to work at the course he grew up playing and the history of Napoleon Golf Club. Tom details the challenges of maintaining a public nine-holer in a small town and talks about his plans for improving the course.

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom talks about the best ways to use podcasting as a marketing tool for your business, the best content repurposing applications, category designers, and much more!

Are you a secret or a success? You can't be both! If you feel stifled by the undying commitment to your comfort zone, today's show is for YOU! It's time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he's been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients. Show Highlights:Tom's journey from the US Navy to corporate America to entrepreneurship“Obscurity is everyone's biggest problem today. There is no nobility in being unknown.”The overarching principles of selling products and servicesWhat ChatGPT is “looking for”Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)Pinpointing the podcasts that are right for you and your expertiseTom's tips on repurposing content (It's easier than you think!)Tom's tips to identify your best talking points (Hint: Stories ALWAYS work!)Focus on profits–not leads.Tom's challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.Resources:Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom's book, Podcast Guest Profits.), Facebook, and LinkedInWork with Meg! Check out the STaR Coach Show Mentor Programs! Visit the STaR Coach Show YouTube Channel!Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!

Welcome to another episode of the Ambitious Entrepreneur Show! Joining me is Tom Schwab, a podcast interview marketing expert and the founder of Interview Valet. Together, we'll highlight the unique strengths introverts bring to podcasting, the benefits of meaningful conversations versus high-pressure sales tactics, and the importance of authenticity and personal connection in today's world. Tom will shed light on why traditional sales funnels often miss the mark and how building genuine relationships and a solid reputation can be more effective. We'll also discuss the fantastic networking opportunities that podcasting provides for introverts, offering a way to forge deep connections without the stress of conventional networking events. Whether you're an introverted marketer looking to make meaningful connections or seeking new ways to build your business, this episode is a must-listen! Don't miss out on practical tips, resources, and expert advice to help you thrive on your entrepreneurial journey! Here are three key takeaways to enhance your storytelling in business: Authenticity Over Polished Content: Consumers are increasingly skeptical of overproduced marketing. Trust is built on authenticity and genuine connections, as revealed by Edelman's research. Conversations Trump Funnels: When it comes to high-ticket sales and services, personal conversations and relationships are far more effective than traditional funnels and automated systems. Introverts as Networking Pros: Podcasts offer a powerful platform for introverts to network, allowing for meaningful one-on-one conversations without the overwhelm of traditional networking events.  RESOURCES:   Continue the conversation over on our Community! Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  www.IndustryThoughtLeaderAcademy.com/Roundtable  Jump straight to these golden nuggets: 05:54 Podcasting is about deep, meaningful conversations for introverts. 08:16 Funnel promises are misleading; conversations build connections. 12:50 People prefer authentic, less polished content overproduced material. 15:35 Authenticity crucial in post-AI world. FTC monitoring. 18:23 Competence, relevance, authenticity, expertise, and building trusted authority. 20:30 Algorithms consider sentiment and share of voice. 25:41 Targeting podcast listeners ensures relevant, engaged audience. 29:48 Podcast interview marketing boosts recognition and SEO. 30:56 Podcasting is beneficial for introverts' networking. Enjoy This Podcast?  If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now!  Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account.  For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!  You can also follow us through Facebook.  Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers.  Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me.  Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter Linkedin  To staying ambitious,  Annemarie  Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to turn your podcast appearances into more business wins?  You shouldn't have to guess your way to success. Get insider tips on how to strategically attract your dream clients and grow your influence with guesting.

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grown rapidly over the last 9 years. Often called the called the Godfather of podcast guesting, talks about his strategy at conferences all over the world. He is delighted to share some of them with us on the show You can find more about Interview Valet here http://www.interviewvalet.com/InfluenceGlobal

In this episode of The Million Dollar Producer Show, I welcome Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet. Tom shares his insights on leveraging guest podcasting as a powerful tool for building authority and growing your business.Tom's Journey: From Engineer to Chief Evangelist OfficerCareer Transition: Tom's journey began as an engineer running nuclear power plants, teaching him the importance of systems and processes. He later transitioned to corporate America and eventually founded Interview Valet.Chief Evangelist Officer: Unlike typical CEOs, Tom sees his role as evangelizing for his category, clients, and company, demonstrating the power of guest podcasting in building a brand and business.Guest Podcasting: A Strategic ApproachImportance of Authority: He emphasizes the need to build authority in the marketplace before attempting to sell services. He discusses how writing a book and then using guest podcasting to promote it can create a significant impact.Effective Marketing: Tom shares his experience that guest podcasting has become the number one driver for his business, providing high-quality, pre-sold leads that are ready for impactful conversations.Interview Valet: Enhancing Guest PodcastingService Offerings: Interview Valet helps clients by scheduling targeted podcast interviews, optimizing content for marketing, and repurposing interviews for maximum impact.Client Success: He recounts stories of clients, like Eric Weinheimer, using virtual book tours and podcast interviews to effectively promote their books and services.Key Takeaways and Future DirectionsMarketing Evolution: Tom addresses the changing landscape of marketing, emphasizing the importance of pragmatic and practical approaches that build genuine connections and trust with potential clients.Actionable Steps: He encourages listeners to visit Interview Valet's dedicated page for Million Dollar Producer Show listeners, offering resources such as an assessment quiz, a copy of his book, and a scheduling link for further discussion.About our Guest:  Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet.You can learn more about his work at: https://www.linkedin.com/in/iamtomschwab/https://interviewvalet.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

One Conversation Away: Transforming Marketing with Tom Schwab Host: Marcia Riner | Profit Booster®,  Business Growth Strategist, CEO Infinite Profit® Guest: Tom Schwab, Founder of Interview Valet, Author of Podcast Guest Profits Overview: Join Marcia Riner and Tom Schwab as they enter into the evolving landscape of marketing. Tom, known as the godfather of podcast interview marketing, shares his revolutionary insights on how one powerful conversation can change your marketing strategy forever. Key Talking Points: NearBound Marketing: Tom introduces the concept of NearBound Marketing, explaining why the future of marketing isn't just outbound or inbound but a combination that leverages existing relationships to generate new business opportunities. Big Fish Don't Swim Through Funnels & Whales Don't Click: Discover why high-value clients aren't engaging with traditional funnels and how you can reach them more effectively through personalized conversations. OBSCURITY: Every Business's Biggest Problem: Understand how obscurity is the biggest challenge for businesses today and learn strategies to overcome it through targeted podcast guesting. Show Highlights: Efficiency vs. Effectiveness in Marketing: Marcia and Tom discuss the frustration of marketing efforts becoming more efficient but less effective. They explore how traditional strategies are failing small and medium-sized businesses. The Power of Conversations: Tom explains how a single, well-placed conversation can be more impactful than any funnel, emphasizing the importance of podcast interviews in building genuine connections and trust. Building Authority and Trust: Learn how podcast interviews can establish you as an authority in your field, helping you reach your ideal clients and grow your business. Evergreen Content: Tom highlights the longevity of podcast content compared to other marketing methods. A podcast interview can remain relevant and searchable for years, providing ongoing value and exposure. Actionable Tips for Podcast Guesting: Tom provides practical advice on how to get started with podcast guesting, including preparing for interviews, choosing the right podcasts, and effectively engaging with the audience. Guest Resources: Interview Valet: Visit Interview Valet to learn more about Tom Schwab's services and how podcast interview marketing can grow your business. Podcast Guest Profits Book: Get Tom's book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, for free at https://interviewvalet.com/profitwithaplan/. Internationals requests will get an ebook. Call to Action: Have questions or want to share your podcast experiences? Comment below, and Marcia and Tom will respond. Let them know what types of podcasts you're interested in or share your own guesting experiences. Subscribe to Profit with a Plan on your favorite podcast platform and never miss an episode filled with valuable insights and strategies to make your business more profitable. Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom shares best practices of podcasting and how it can apply to your marketing, networking, and more!

Have you ever thought your digital marketing might be hurting your business? You are not “breaking through the noise”, you are just adding to it. Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over one thousand leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are one conversation away. https://www.linkedin.com/in/iamtomschwab/ https://www.facebook.com/IAmTomSchwab https://www.instagram.com/iamtomschwab/ https://interviewvalet.com/ Take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0

In this week's episode of MYFB, Dominic Monkhouse chats with Interview Valet's Tom Schwab about engaging with your customers to build a profitable business online. They discuss the different approaches to podcasting, whether as a guest or a host, and the importance of targeting a specific audience. They also touch on the changing landscape of podcasting, including the inclusion of video and the repurposing of podcast content. Tom emphasises the value of meaningful conversations and the need to focus on quality rather than quantity. They also discuss the challenges of starting and maintaining a podcast and the benefits of being a guest on other podcasts. Tom shares insights from his upcoming book, emphasising the need for effective connections and the power of storytelling. He also highlights the importance of positioning and focusing on the right audience.Keywordspodcasting, guesting, hosting, specific audience, podcast evolution, video, repurposing content, quality over quantity, challenges, benefits, podcasting, business growth, book launch, podcast impact, measurement, marketing, relationships, sales, effectiveness, connections, storytelling, positioning, audienceTakeawaysConsider whether to be a guest or a host based on your goals and target audience.Podcasting has evolved to include video and the repurposing of content.Focus on quality conversations and meaningful engagement rather than quantity.Starting and maintaining a podcast requires commitment and consistency.Being a guest on other podcasts can provide exposure, leads, and backlinks. There are millions of podcasts in the world, but only a fraction of them are currently active.Launching a book with a podcast can be a valuable strategy, especially when each episode dives deep into a chapter of the book.Measuring the impact of being a guest on a podcast is crucial for effective marketing.Podcast interviews can lead to faster sales cycles, higher initial prices, and less churn.Quality and quantity both matter in podcasting, but it's important to focus on the right audience and prioritize effectiveness over efficiency.Building relationships and telling great stories are key to success in business and life.Positioning and targeting the right audience are essential for business growth.Choosing who you work with is just as important as choosing who you drink with.Chapters00:00 Introduction and Embarrassing Podcasting Mistakes01:12 Choosing Between Guesting and Hosting03:40 Quality over Quantity04:37 Challenges and Benefits of Starting and Maintaining a Podcast08:28 The Value of Being a Guest24:11 Launching a Book with a Podcast26:06 Measuring the Impact of Being a Guest27:56 The Power of Relationships in Sales29:22 Effectiveness vs. Efficiency in Podcasting32:07 Building Connections and Telling Great Stories34:20 The Importance of Positioning and Targeting37:42 Choosing Who You Work WithMentioned in this episode:Get Mind Your F**king Business

Lean in as Joe shares wisdom from three of his mentors. Explore Ray Edwards' mantra that ‘victory is already won', unravel Tom Schwab's conviction about the clarity found in difficult conversations, and examine Aaron Walker's advocacy for unplugging from distractions to achieve true presence. Tune in to delve into these nuggets of wisdom and be inspired."

Trying to find the hot podcasts with your ideal audience? In this episode of The Little Blue Pill for Business I interviewed Tom Schwab. Tom believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting.Learn how to grow your business through podcast guesting!Check this out!Interview Valet Free Resources: https://interviewvalet.com/bluepill/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/

In this episode of Winners Find a Way, Trent Clark and Tom Schwab Founder of Interview Valet, a podcast interview marketing agency discussed the benefits of podcast interview marketing for business growth, with a focus on differentiating oneself and finding ideal customers. They emphasized the importance of hiring and cultivating the right team for guest podcasting success, and highlighted the need for cultural fit and psychological self-employment.      Key takeaways from the discussion:  Interview Valet leveraged podcast interviews strategically to generate high-quality leads, build relationships, and scale exponentially.   Developing strong systems and processes is critical to business success, as demonstrated by Tom's experience managing complex Navy operations.  Identifying and empowering top leadership allows founders like Tom to step back while sustaining growth.  An entrepreneurial culture requires individuals with urgency, ownership and flexibility to thrive in fast-paced environments.      To learn more about Interview Valet's podcast marketing strategies, visit https://interviewvalet.com/wfaw and get a free copy of how you could use podcast interview marketing to grow your business, to grow your brand.      Connect with Trent M Clark  Book your 15-minute FREE consultation   Subscribe to our Newsletter       A gift for you! Download Here     Book is now available in Pre-Sell!  "Leading Winning Teams"  Get your copy now!    Amazon and in Barnes & Noble       Be sure to subscribe to our podcast for more inspiring interviews and valuable insights. If you enjoyed this episode, please leave us a review and share it with your network. Together, we can unlock success!         Disclaimer: The views and opinions expressed in this podcast are those of the host and guest and do not necessarily reflect the official policy or position of any organization. 

As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn't always make the most sense. Today's guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.”In this episode of the How'd it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people's audiences and turn them into customers.Quote from the episode:“What's the goal? What are you trying to do? Because we'll have some people come to us and say they want to get on podcasts. Well, that's not a goal. That's a means to a goal. If that's your goal, you're going to get bored after about 5 or 10." - Tom SchwabKey Highlights:Repurposing podcast contentHow one podcast episode can grow your impact significantlyHow Tom helps people get a clear strategyTom's advice on CTAs: keep it simpleEpisode resources:Get Tom's book: interviewvalet.com/hihCheck out episode 214 with Jeffrey Madoff: The Power of Curiosity FuelGet Jeffrey Madoff's book: Creative CareersConnect with Tom Schwab:Website: interviewvalet.comInstagram: @iamtomschwabFacebook: Tom SchwabYouTube: Interview ValetTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE

As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn't always make the most sense. Today's guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.”In this episode of the How'd it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people's audiences and turn them into customers.Quote from the episode:“What's the goal? What are you trying to do? Because we'll have some people come to us and say they want to get on podcasts. Well, that's not a goal. That's a means to a goal. If that's your goal, you're going to get bored after about 5 or 10." - Tom SchwabKey Highlights:Repurposing podcast contentHow one podcast episode can grow your impact significantlyHow Tom helps people get a clear strategyTom's advice on CTAs: keep it simpleEpisode resources:Get Tom's book: interviewvalet.com/hihCheck out episode 214 with Jeffrey Madoff: The Power of Curiosity FuelGet Jeffrey Madoff's book: Creative CareersConnect with Tom Schwab:Website: interviewvalet.comInstagram: @iamtomschwabFacebook: Tom SchwabYouTube: Interview ValetTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE

E35 Tom Schwab | Interview Valet On this episode of Sound BITES we have Tom Schwab CEO of interview valet. Interview valet helps thought leaders, entrepreneurs, coaches/consultants, and non-fiction authors talk directly to their ideal clients on targeted podcasts to tell their story. Tom has a fascinating journey from Navy veteran, to medical devices industry to author and entrepreneur. We are thrilled to have him as a guest today Tom Schwab: https://www.linkedin.com/in/iamtomschwab/ Interview Valet: https://interviewvalet.com/ Business Innovation Technology Entrepreneurship Strategy Spotify/Apple: https://www.nanochomp.com/podcast Instagram: https://www.instagram.com/nanochomp nanochomp's Strategic Mind GPT: https://nanochomp.com/strategygpt https://www.nanochomp.com Hosts: Derek Loyer: https://www.linkedin.com/in/derekloyer/ Lauren Taber: https://www.linkedin.com/in/laurentaber/ #Business #Innovation #Technology #Entrepreneurship #Strategy #Consulting #leadership #wellness #digitaltransformation #marketing #digitalmarketing #AI #artificialintelligence #agile #leadgen #sales #growth

According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn't enough. It's necessary to use a targeted strategy based on data.In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing.Guest BioTom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy.Talking PointsWhat is podcast interview marketing and how it differs from traditional digital marketing approaches?How Tom uses data to inform podcast guest marketing strategies at Interview Valet.The most important metrics for targeting podcast marketing and optimising return on investment.What makes a top podcast?How Tom's use of data and analytics has evolved over time.LinksInterview ValetConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

Genevieve Hayes Consulting Episode 35: Data-Driven Podcasting According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn't enough. It's necessary to use a targeted strategy based on data.In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing. Guest Bio Tom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy. Talking Points What is podcast interview marketing and how it differs from traditional digital marketing approaches?How Tom uses data to inform podcast guest marketing strategies at Interview Valet.The most important metrics for targeting podcast marketing and optimising return on investment.What makes a top podcast?How Tom’s use of data and analytics has evolved over time. Links Interview Valet Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE The post Episode 35: Data-Driven Podcasting first appeared on Genevieve Hayes Consulting and is written by Dr Genevieve Hayes.

Can relationships truly be worth more than a million dollars? In this captivating episode, Tom Schwab, founder of Interview Valet, explores the profound impact of relationships on personal and professional success. Through heartfelt stories and practical insights, they delve into how meaningful connections can lead to unforeseen opportunities, outvalue monetary wealth, and create legacies that endure beyond a lifetime. This conversation not only highlights the significance of relationships in business but also reflects on personal stories that demonstrate the transformative power of genuine connections.   [00:01 - 04:08] The Value of a Million Dollar Relationship The incomparable worth of relationships over money Tom's initial impactful statement on relationships How Dan's legacy lives on through the people he impacted   [04:09 - 08:17] The Connective Power of Relationships How connections lead to unexpected opportunities The role of relationships in personal and business growth The influence of mentors and friends in shaping lives   [08:18 - 12:17] Interview Valet: Bridging Connections Through Podcasts Introduction to Tom's business and its mission The importance of podcast interviews in establishing trust and authority Strategies for overcoming obscurity in business   [12:18 - 16:54] Personal Anecdotes of Relationship Impact Tom's stories of how relationships guided his career and life choices The lasting influence of significant personal connections The role of introductions in creating opportunities and experiences   [16:55 - 21:18] Relationships as the Ultimate Investment Tom's narrative on the value of relationships in business transactions How relationships surpass financial capital in importance How listeners can engage further with Tom's work     Key Quotes:   "The best gift you can ever give someone is to introduce them to a new idea or a new person." - Tom Schwab    "The richness of our life is the richness of our relationships." - Tom Schwab       Connect with Tom:   Website: https://www.interviewvalet.com                  https://www.interviewvalet.com/mdr   LinkedIn: https://www.linkedin.com/in/iamtomschwab   Facebook: https://www.facebook.com/IAmTomSchwab      Honoring: Brian Mitchell     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

In this conversation, Tom Schwab discusses the potential downsides of digital marketing and how it may not always be effective for businesses. He shares his journey from being a Navy veteran to becoming an entrepreneur and marketer. Despite its promise of efficiency and profitability, digital marketing strategies might be harming your business. Pick up a FREE copy of Toms book : https://interviewvalet.com/handson/

Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arrange your background, the equipment you'll need, and tips to talk like a pro.Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. You can learn more at interviewvalet.com/bookmarketing.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

In this episode of the Business Growth Hacks podcast, hosts John and Andrew welcome Tom Schwab, author, teacher, speaker, and CEO of Interview Valet. Tom shares insights into the power of being interviewed on targeted podcasts to drive more traffic, generate leads, and attract enthusiastic customers. The conversation explores Tom's background, military experience, and the journey that led him to create Interview Valet.Key Points:Introduction of Tom Schwab: - Tom Schwab is introduced as an author, teacher, speaker, and CEO of Interview Valet. - The hosts express excitement about having Tom as a guest and highlight his role in their office with Interview Valet's door hangers.Benefits of Podcast Interviews: - Tom explains how being interviewed on targeted podcasts can significantly impact business growth by increasing traffic, generating leads, and attracting loyal customers. - The hosts share that Tom is a customer of BFE Marketing, adding an extra layer of enthusiasm for the conversation.Tom's Background and Naval Experience: - Tom shares his unconventional entry into the U.S. Naval Academy, despite having no depth perception. - He reflects on his five years as a nuclear power officer on the USS Abraham Lincoln and the valuable lessons he learned that apply to business.Observations from Navy Life: - Tom emphasizes the idea that what may seem ordinary to someone can be extraordinary to others, drawing parallels between Navy experiences and business perspectives. - The hosts discuss the remarkable capabilities of young people, drawing inspiration from their experiences running nuclear power plants at a young age.Transition to Entrepreneurship: - Tom narrates his transition from Navy life to corporate America and eventually to entrepreneurship. - He shares the pivotal moments that led to the creation and success of his first company, involving a shift to inbound marketing.The Birth of Interview Valet: - Inspired by podcast interviews, Tom develops the concept of using them as a marketing strategy. - Despite initial skepticism, Tom beta-tests the idea, leading to the creation of Interview Valet in 2016, now serving around 200 clients with a team of 35 members.Ultimate Hack for Business Growth: - Tom advocates for meaningful conversations as the ultimate hack for business growth. - He encourages business owners to share their expertise, success stories, and client testimonials, fostering connections that naturally lead to inquiries about their services.Quotable Moments:“What's ordinary to you is amazing to others.” - Tom Schwab"Have a conversation, a meaningful conversation, get out there, tell people what you do, how you can help them.” - Tom Schwab

Unlock the secrets of podcast guesting with Tom Schwab of Interview Valet, as he joins us to explore the profound impact this medium has on modern marketing. Prepare to be captivated by tales of innovation within the podcast industry and strategies for cutting through the digital cacophony. Tom shares his entrepreneurial insights and the art of connecting thought leaders with the perfect podcast platforms to amplify their voice and message. Our engaging discussion unravels the essence of storytelling, emphasizing its timeless role in forging genuine connections with audiences everywhere.Step into the world of crafting relationships that transcend business transactions, where the power of one-on-one conversations catalyzes success and growth. Discover why targeting the right kind of leads — ones that resonate deeply with your brand's narrative — is more fruitful than chasing sheer numbers. Tom and I dissect the role of strategic nurturing in forming bonds that lead to long-term partnerships, and how a well-prepared media appearance can serve as a gateway to transformative opportunities.Dive into the art of content repurposing, learning from giants like Joe Rogan and Gary Vaynerchuk, to extend the reach of your brand's story across multiple platforms. We'll also reveal astonishing conversion rates driven by podcast interviews, underscoring the efficacy of selective, high-quality marketing that values impact over volume. As we wrap up, Tom imparts a profound reminder: what may seem like everyday knowledge to you can be an extraordinary revelation to others, so share it and watch your influence grow.https://interviewvalet.com/amplified/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

$ support this podcast $What we talked about:02:10 – Who is Tom? Why did you start Interview Valet?03:00 – Why did you stop blogging?05:40 – Why podcasts convert 25x better than blogs08:20 – The future is rich audio, not outdated video  11:37 – 3 Valuable sales tips for solopreneurs (besides creating content)15:25 – This is how you say goodbye to icky sales calls20:08 – Quick steps if you want to hop on the podcast-train23:30 – Books from Tom Schwab MENTIONED:Leadership Literacies by Bob JohansenZig ZiglarThou Shall Prosper by Rabbi Daniel LapinInterview Valet website - https://interviewvalet.com/https://interviewvalet.com/borntofly/PODCAST GUEST PROFITS: Grow Your Business With a Targeted Interview Strategy - https://www.podcastguestprofits.com/LinkedIn - https://www.linkedin.com/in/iamtomschwab/"What's ordinary to you is amazing to others.” $ support this podcast $--- Head to BorntoFly.faith to learn more about the Platform and Community for Christ-driven Solopreneurs. And leave a review if this episode blessed you :)!

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. This week on Better Than Before, on the C-Suite Radio Network, Tony's special guest is Tom Schwab. Tom is a podcasting entrepreneur and founder of Interview Valet. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's digital age, businesses face the challenge of obscurity. Many CEOs and entrepreneurs have great products or services, but the key to success lies in connecting with their ideal customers. This is where podcast interview marketing comes into play. In this blog post, we delve into the power of podcast interview marketing and how it can amplify your business story.   In this episode, Tom Schwab, CEO of Interview Valet, emphasizes that the biggest challenge for CEOs is obscurity. Regardless of the current state of your product or service.   Conclusion: Podcast interview marketing has emerged as a powerful tool for CEOs and entrepreneurs to amplify their business stories. By connecting with your ideal customers through podcasts, you can break through obscurity, build meaningful relationships, and position yourself as an industry expert. Remember to focus on your niche, delegate tasks outside your expertise, and maintain a long-term perspective. Embrace the power of podcast interview marketing and unlock new opportunities for your business. Key Points: Background: Tom Schwab knows how to build an online business. While marketing at its heart is about starting conversations with an ideal customer, Schwab has utilized his expertise to aid thought leaders like coaches, authors, speakers, and emerging brands. Interview Valet: Tom Schwab founded Interview Valet to get thought leaders featured on leading podcasts that their ideal prospects are already listening to. He then assists them in converting listeners into customers. CEO Hack: Tom sees the role of a CEO as that of a "Chief Evangelist Officer". He believes everything should go through this filter. CEO Nugget: Tom advises not to take everything personally and always question if we're doing the right things. CEO Defined: For Schwab, being a CEO is all about leadership and maintaining a visionary role within the company. Previous Episode: entrepreneur-helps-thought-leaders-get-featured-connect-with-their-ideal-customers Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Trying to find the right podcasts with your ideal audience is time-consuming and frustrating? In this episode of The business Ownership Podcast I interviewed Tom Schwab. Tom believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting.You can get a•Free Assessment - Will Podcast Interview Marketing Work for Me?•Free copy of Podcast Guest Profits (physical in the US, digital overseas)•Discovery CallFreebies: https://interviewvalet.com/bop/Tom Schwab LinkedIn: https://www.linkedin.com/in/iamtomschwab/Interview Valet: https://interviewvalet.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/

Tom Schwab is an entrepreneur, speaker, and author. He is the Founder and Chief Evangelist Officer of InterviewValet.com. He is also the author of “Podcast Guest Profits: How to Grow Your Business with Targeted Podcast Interviews.” His passion is in building and operating the Targeted Interview System to provide a steady deluge of traffic, leads, and sales. He also believes that marketing starts with a conversation with an ideal customer.As always this show is brought to you by Tribe and Purpose.  You've put the work in but you're not sure how to reap the rewards. It's time to focus on the success you have planned for yourself and your team.Thank you to our sponsors Evergood Adventure Wines and Tribe and Purpose!!- Order your lemon wine at  https://www.evergoodadventurewines.com/buy-online/              DISCOUNT CODE “CAM-OTIS” for 20% off your order!!- Learn how The Green Beret Leadership Program can help your business:  https://findyourpurpose.coach/GBLP/ Tom SchwabLinkedIn: https://www.linkedin.com/in/thomasmschwab/Website: https://www.buzzsprout.com/506248/12645688

Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting, and One Conversation Away: A Manifesto for a Rich Life and a Profitable Business. What business problem do you solve? In this episode, Chief Evangelist Officer at Interview Valet, Tom Schwab talks about solving the significant problem of obscurity in businesses. Small Business Answer Man Shownotes: In today's episode, Tom Schwab shares valuable insights into the dynamics of promotion and underscores its potential advantages for small business owners.  Tom emphasizes that the major challenge businesses face is obscurity, where potential customers are unaware of products or services that they might like to purchase. Tom Schwab suggests overcoming obscurity by tapping into existing audiences through podcast interview marketing, highlighting the importance of being known to potential customers. The conversation delves into the Six P Business Owner Formula, with a specific focus on the Promotion aspect and how Tom contributes to promoting businesses through podcast interview marketing. Tom predicts that small businesses may face challenges in the 2024 election due to attempts to outspend political campaigns in advertising, affecting ad costs and audience attention. The importance of strategic marketing for businesses in 2024 is discussed, emphasizing the role of podcast interview marketing in adapting to the evolving advertising landscape. Tom provides a practical example with a Call to Action, directing listeners to visit Interview Valet's welcome page at InterviewValet.com/Answerman, explaining the three calls to action. The conversation further explores the concept of making marketing more human by focusing on relationship sales and the significance of building trust through giving value before seeking commitment. Tom's final advice is centered on the idea that businesses are just one conversation away from success, emphasizing the importance of human connection and meaningful conversations. Tom Schwab's Best Small Business Tip: According to Tom, you are one conversation away, not one funnel away. Building authentic human connections with customers can deliver more value than depending on AI tools or not putting in enough effort.  Connect with Tom Schwab: Take the FREE Business Owners' Life Domain Assessment HERE Website: https://interviewvalet.com/ LinkedIn Twitter Tom's Twitter YouTube

"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies. In this episode, Tom Schwab and Rebecca Kalogeris delve into the power of podcast interviews as a platform for marketing. Tom shares invaluable insights on how to identify the right conversations to engage with one's audience, the importance of bringing value during podcast interviews, and the strategies for maximizing the impact of the interview afterwards. Key Points: 1. The Power of Conversation: Tom emphasizes that marketing is about starting a conversation with potential clients and this can be achieved effectively through podcast interviews. 2. Lookalike Audiences: Tom talks about the concept of "lookalike audiences," where you can find groups of people who share traits or behaviors with your ideal customers. Knowing where to find these lookalike audiences can help you reach potential customers more effectively. 3. Importance of Understanding the Buying Process: Tom points out that more and more, things are being bought, not sold. He emphasizes the need to understand this shift and adapt marketing strategies accordingly. This means focusing on helping potential customers make their buying decision rather than trying to sell to them. Eager to learn more about marketing tactics and how they can elevate your product strategies? Enroll in our Market class today and learn from industry experts to become a Certified Product Marketer.

Here's what to expect on the podcast:What strategies or initiatives is Tom implementing to promote "One Conversation Away"?How is artificial intelligence (AI) currently influencing the podcasting industry?In what ways can digital marketing negatively impact a business?How does Interview Valet ensure that the podcast placements align with the goals and expertise of individuals?And much more! About Tom:Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over 1000 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away. Connect with Tom Schwab!Twitter: https://twitter.com/IAmTomSchwabFacebook: https://www.facebook.com/IAmTomSchwab/LinkedIn: https://www.linkedin.com/in/iamtomschwab/ Interview Valet:Website: https://interviewvalet.com/justwantedtoaskYouTube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8ATwitter: https://twitter.com/interviewvaletFacebook: https://www.facebook.com/InterviewValet/LinkedIn: https://www.linkedin.com/company/interview-valet/ Connect with  Anne Zuckerman!Websites: https://justwantedtoask.com/ | https://annezuckerman.com/Bezi Woman:  https://beziwoman.com/ | https://www.beziwoman.shop/two-step-order1591558404525Facebook: https://www.facebook.com/bezibradiscsInstagram: https://www.instagram.com/beziwoman/

How Do You Break Through The Noise Today? Digging Deeper Into Podcasting and Digital Marketing with Tom Schwab: Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view.Quote: "Big fish don't swim through funnels and whales don't click" Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over 700 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away.Today's Top 3 Takeaways: Strength in Podcasting and Digital Content.Sharing is Caring for Digital Marketing.We're blessed to be a blessing to others. Today's Guest & Resource Links: https://interviewvalet.com/https://www.linkedin.com/company/7797089/https://www.linkedin.com/in/iamtomschwab/https://twitter.com/interviewvalethttps://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8AWatch us on YouTube: https://youtu.be/VRzVnWcgXeY?si=_AmTpvfrKzz8LbRR Timestamped Show Notes: 10:30 – So it's interesting, I mean, there's a lot of problems in the world today. But there is no better time to be alive, right?! Think about it, we can create in the way that's easiest for us. For me, it's the same way, over podcasts, I can talk. But you know, writing a blog, that's a homework assignment, but we can talk and then we can repurpose it either with technology or the people helping us and make blogs out of it, make videos out of it, etc. You know, I always say if I talk for 45 minutes, my team can find like two minutes of genius in there.21:15 - I have gone through a few microphones and always want to sound better. If you talk you want the good quality, right? In podcasting, we must take pride in our audio quality.29:45 - There's a great marketing phrase out there, you're just one funnel away. I also think it's the biggest lie out there, because what works for small transactions does not work for high ticket relationship sales? Everybody keeps saying, oh, you're just one funnel away. Tell me Scott, the best things in your life, right, does your wife come through a funnel? Ha!34:00 – Well, I had a client that came to me and I said, well, why do you want to do podcast interview marketing? I loved his answer. He was a high level consultant. He said, because he thinks most of digital marketing today is the equivalent of advertising above urinals.40:00 – Even if it's all automated and a funnel, it doesn't matter because you're wasting their time. It's like, why don't you get five leads and five customers? That's one of the things I love about podcasting. Somebody's listening to you. You're either their guy or you're not. If you are great, then they reach out to you and ask how can we work together. They self select, but if you're not a good fit for him, then fine, but let's figure that out early on. Because at the end of the day, we don't need more leads, we need more need more sales.52:00 – For example, we just mentioned...

Have you ever considered that what we are being sold about digital marketing is wrong? What if it's hurting the business? What if we all are buying the powerful tools and leaving out the fuel that powers them? Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if” is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. *** Contact Robin Green at robin.green@sandler.com.  *** Sign up for Robin's popular leadership newsletter, The Huddle, by visiting here. 

In the entrepreneurial community, there are plenty of conversations being had on the topic of other people's money, but when it comes to other people's platforms there is so much that is being left unexplored. For today's special recap episode, AJ revisits her phenomenal conversation with Tom Schwab to share her thoughts and elaborate on his most illuminating insights. She unpacks some of the top reasons why you should consider not taking other people's money, but instead, leverage their platforms and explains how this can help you attract your top customers when you can't afford expensive marketing strategies. You'll also learn why you don't need to be visible everywhere, how to connect with your clients, and why partnering with someone you have a trusted relationship with can be such a powerful catalyst. To learn more about the power of borrowed audiences and how to attract top customers, be sure to tune in for this informative recap!

Visit www.EAInterviews.com/TomSchwab2 for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Profiting from Guest Podcasting [ Part II ] LIVE! From Podcast Movement with Author, Speaker, & CEO of Interview Valet Tom Schwab.

These days there's so much pressure for your brand to be everywhere online. But what if digital marketing is actually harming your brand, rather than helping it? Joining us today to unpack this controversial topic is Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, a podcast interview marketing agency that helps thought leaders drive growth by leveraging select audiences on other platforms. Tom has a wealth of knowledge when it comes to sales and branding, having worked with over 700 leading brands to transform their content. We talk with Tom about the biggest misconceptions people have when it comes to marketing and sales, how to determine where you should be marketing online, and why you should be having quality conversations with your super-consumers. Our conversation also delves into the subject of podcasting, with Tom sharing his biggest tips, like how to go about choosing your guests, and what you can do to grow your audience by leveraging other people's platforms. If you're interested in taking your content to the next level and supercharging your marketing, then look no further than today's conversation with Tom Schwab!

Growing up in a family ethos of stability, Tom Schwab felt there had to be more to the world. So he took a chance at starting his now-successful business, following the mantra that life is a journey, not a destination — and making it happens every day.

Tom Schwab: Podcasting to Improve Speaking Skills Tom Schwab, a return guest, is the founder of Interview Valet, helping people get guest spots on podcasts. Do you ever think about being a guest on podcasts? It can be a great way to practice your public speaking. In fact, I wrote on the subject. Why not do a podcast episode about it? And if there's going to be a podcast episode, Tom is the ideal guest to have. Want to learn more about Interview Valet and get free resources? interviewvalet.com/geek is the place to go! __ TEACH THE GEEK (teachthegeek.com) Subscribe and rate on Apple Podcasts, Spotify, Stitcher, and YouTube Follow @teachthegeek (Twitter) and @_teachthegeek_ (IG) Get Public Speaking Tips for STEM Professionals at http://teachthegeek.com/tips.