The Publisher Lab

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A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

The Publisher Lab


    • Dec 15, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 26m AVG DURATION
    • 153 EPISODES


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    Latest episodes from The Publisher Lab

    How Cookies Impact Advertising's Future w/ Simon Andrews (addictive! London)

    Play Episode Listen Later Dec 15, 2020 29:11


    Tyler Bishop (Ezoic, CMO) gets into the future of online advertising and how the major platforms are battling 3rd-party cookies with addictive! London's, Simon Andrews. The duo delightfully touches on topics surrounding internet data privacy, the use of cookies in advertising, the value of personalized ads, and why the oldest, most dominant businesses in the world are focused on advertising. Learn about Apple's advantage, where Facebook is troubled by the recent changes, and how Google has proposed everyone adapt in this enlightening deep dive into the world of advertising. More on Ezoic at www.ezoic.com Catch-up w/ Simon at — https://twitter.com/simonbigpicture

    Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription

    Play Episode Listen Later Oct 15, 2020 23:35


    Tyler and Shelby discuss a new government report that accuses Google of creating its market dominance through anti-competitive behavior. They also talk about how Quartz's revenue has declined by 57% after switching to monetizing subscriptions and how Amazon's Online Associates has been volatile for some publishers.

    Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature

    Play Episode Listen Later Oct 8, 2020 12:34


    Shelby is joined by Whitney Wright to discuss how ad spend for the travel industry is starting to increase ad spend in Europe as tourism starts to reboot and how 26% of U.S. adults turn to Youtube for news. They also talk about how Google is planning to release a new feature called Limited Ads which serves simple ads via Ad Manager to users who didn't give their consent to share their cookies or other identifiers.

    New Google Web Stories WordPress Plugin & Facebook Post Frequencies

    Play Episode Listen Later Oct 1, 2020 19:21


    Tyler and Shelby discuss how Facebook seemingly punishes publishers for posting at the wrong frequencies by withholding posts from Facebook's news feed. They also talk about Google's new Web Stories WordPress Plugin and a new media study.

    U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences

    Play Episode Listen Later Sep 29, 2020 23:38


    Tyler and Shelby discuss how the U.S. ad economy has increased for the first time since March and how ad rates have hit an all-time peak before the holiday season. They also talk about different methods for creating content that caters to Millenials and Gen Z.

    The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas

    Play Episode Listen Later Sep 17, 2020 19:40


    Tyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains.

    Is Publishing Pivoting Back to Contextual & Why Web Core Vitals Aren't Important for Ranking

    Play Episode Listen Later Sep 10, 2020 24:38


    Tyler and Shelby discuss how publishers are eyeing contextual ads for increasing revenue and how the U.S. Department of Justice is expected to pursue Google with antitrust charges. They also talk about a new study on native ads and how Web Core Vitals aren't expected to greatly affect rankings.

    A Revenue Rebound for Programmatic Publishers & The Platforms Battling with Publishers (and Each Other) 

    Play Episode Listen Later Sep 3, 2020 27:24


    Tyler is joined by Whitney Wright to discuss how programmatic publishers are continuing to see a healthy rebound in revenue after the fallout of COVID-19. They also talk about how Facebook, Apple, Google, and Amazon are battling with publishers, and in some cases, each other.

    Global Ad Rates & How TikTok is Getting Closer to Publishers

    Play Episode Listen Later Aug 6, 2020 15:53


    Shelby is joined by Whitney Wright to discuss how ad rates around the world are fairing compared to last year and how TikTok is trying to build a stronger relationship with publishers. They also touch on how publishers can get more information about Google Web Stories.

    Taboola & Outbrain Get Closer to Merging & The Fashion Industry's Comeback to Advertising

    Play Episode Listen Later Jul 30, 2020 18:47


    Tyler and Shelby discuss how the U.S. Department of Justice has cleared Taboola and Outbrain's plan to merge. They also talk about how fashion and retail brands are returning to advertising and the new Google News tab in Search Console.

    New Google Discover Guidelines & How Youtube Videos Rank in Google Search

    Play Episode Listen Later Jul 23, 2020 21:10


    Tyler and Shelby discuss how the Google Discover help document was updated to include E-A-T and more. They also talk about Google reportedly pushesYoutube over other rivals and a study of click-through rates in Google search.

    Publishers Facing More Late Payments & Driving Traffic with Google Image Search

    Play Episode Listen Later Jul 16, 2020 22:23


    Tyler and Shelby discuss how there is a new way to drive traffic to websites through a new update to Google Image Search. They also talk about how publishers are reporting an increase in late payments and why Google is paying publishers for news content.

    Content and Audience Growth Strategies w/BestTechie.com

    Play Episode Listen Later Jul 8, 2020 20:48


    Shelby is joined by the Founder of BestTechie, Jeff Weisbein, to discuss how he's grown his website after starting in 2003 at just 13 years old.

    founder jeff weisbein besttechie
    Google Reveals its Fees Across Ad Products & Advertising's Return to "Normal"

    Play Episode Listen Later Jun 30, 2020 19:57


    Shelby and Sarah discuss how Google is sharing new information about its take rate and how Instagram is expected to surpass Twitter as a popular news source. They also talk about how digital advertising is starting to make a comeback and how Google agreed to start paying for news content in some countries.

    How Google's Confirm Click Penalty Affect Ad Revenue & The Future of AMP

    Play Episode Listen Later Jun 18, 2020 20:33


    Tyler and Shelby discuss Google Adsense's confirm click penalty and how it affects ad revenue and the future of AMP after Google announced new plans for highlighted stories. They also talk about how Instagram says publishers may need permission from users to embed their photos.

    Tips for Hosting Webinars & How National Geographic Adapts its Instagram Feed

    Play Episode Listen Later Jun 11, 2020 17:44


    Shelby and Whitney discuss how Google has rolled out the web page highlight feature for HTML pages. They also talk about how National Geographic has adapted its Instagram strategy over 16 years and tips for hosting webinars.

    Google's New Core Web Vitals and IGTV's New Monetization Offerings

    Play Episode Listen Later Jun 3, 2020 17:59


    Tyler and Shelby discuss how the speed report has been replaced by Core Web Vitals in Google Search Console. They also talk about Instagram's new monetization partnership with content creators.

    Google Chrome to Block Resource Heavy Ads & The Influx of 'Bad Ads'

    Play Episode Listen Later May 27, 2020 21:23


    Tyler and Shelby discuss how Google Chrome is planning to block resource-heavy ads and how fewer advertisers means more bad ads in the programmatic market. They also talk about how US antitrust regulators are eyeing Google.

    How Some Publishers are Combating Low Ad Rates & Newsletter Strategies

    Play Episode Listen Later May 20, 2020 23:54


    Tyler and Shelby talk about the importance of focusing on reader retention and how some publishers are pulling ad inventory to protect their ad rates. They also discuss some strategies for a successful newsletter.

    Travel Publishers Turning to Virtual Travel Experiences & The Newest Google Core Algorithm Update

    Play Episode Listen Later May 14, 2020 20:53


    Tyler and Shelby discuss how Travel publications have turned to virtual travel experiences and service journalism and how sports publisher Action Network has adapted their content without live sports. They also talk about the May 2020 Google Core Algorithm update and how Complex networks has undergone a re-brand.

    Instagram Wins Out on Recent Social Media Spike & The WSJ's New Personal Finance Site

    Play Episode Listen Later May 5, 2020 11:20


    In this solo episode, Tyler discusses how Instagram has seen the greatest gains from the recent spike in social media usage. He also talks about how Reddit is testing a new chatting feature in some communities and how The Wall Street Journal has launched a new micro-website on personal finance to help those struggling financially during the COVID-19 pandemic.

    Scaling Your Digital Properties w/Passive Income Geek

    Play Episode Listen Later Apr 30, 2020 20:30


    For this special episode, Tyler sits down with Morten Storgaard from Income School Geek to discuss his method for scaling digital properties that he's developed for over 10 years. Check out Morten's Youtube Channel here: https://www.youtube.com/channel/UCqw18527pDqjDJoN5RD9VKA

    Commerce Content for Changes in Consumer Demand & How to Appropriately Use Clickbait Titles

    Play Episode Listen Later Apr 28, 2020 19:11


    Tyler and Shelby talk about a new menu feature in the COVID-19 Google SERP that some SEOs think are here to stay. They also discuss how Future Publishing is adapting its commerce content to changing consumer needs and how to successfully use clickbait titles.

    Amazon Cuts Affiliate Payouts & Google Being Forced to Pay French News Publishers for Content

    Play Episode Listen Later Apr 21, 2020 17:35


    Tyler and Shelby discuss how Amazon recently slash payouts to their affiliates. They also talk about how Betches is providing 'Quarantainment' to their readers and how Google recently lost a case that obligates Google to compensate French news publishers for using their content.

    How Food Publishers are Helping the Restaurant Industry & Teen Vogue's Virtual Prom

    Play Episode Listen Later Apr 9, 2020 18:20


    Tyler and Shelby discuss how Teen Vogue is engaging their audience by hosting a virtual prom and how food publishers are giving back to the restaurant industry. They also talk about Bing's new snippet controls and new changes to Google featured snippets.

    Why Snopes Can't Handle the New Surge of Misinformation & The New Chrome 81 Update

    Play Episode Listen Later Apr 7, 2020 22:32


    Tyler and Shelby discuss how sports media companies are getting creative without any live games. They also talk about how Snopes.com can't keep up with misinformation while ad rates slide and the new Chrome 81 update.

    Ad Rate Expectations for Q2 & User Behavior on the Open Web

    Play Episode Listen Later Mar 31, 2020 19:23


    Tyler and Shelby discuss a new study that compares user behavior and attitude while browsing the open web versus browsing social platforms. They also talk about how ad rates are expected to tank at the start of Q2 and how publishers should navigate coronavirus-related content.

    How to Grow Your Digital Portfolio w/One Hour Professor

    Play Episode Listen Later Mar 26, 2020 21:32


    For this special episode, Tyler Bishop is joined by Ron Stefanski from One Hour Professor to discuss how to he has grown his digital portfolio which includes seven websites and a successful Youtube channel.

    How Publishers are Handling the Coronavirus Pandemic

    Play Episode Listen Later Mar 23, 2020 19:33


    Tyler and Shelby discuss how The Weather Channel is customizing its programming in response to the pandemic and how many publishers are taking down their paywalls for coronavirus related content. They also talk about a study on brand bias in Google Search.

    How to Build a Successful Youtube Channel w/Niche Site Projects

    Play Episode Listen Later Mar 19, 2020 13:45


    For this special episode, Tyler Bishop is joined by Doug Cunnington from Niche Site Project to discuss how to launch a successful Youtube Channel. They dive into how to get started, what metrics to look at, and much more.

    doug cunnington niche site project
    GDPR and Antitrust Investigations & New Voice Features on Android

    Play Episode Listen Later Mar 17, 2020 22:03


    Tyler and Shelby discuss investigations surrounding GDPR violations from ad tech companies and how Congress is tightening down on antitrust. They also talk about Android's new voice feature, which can translate and read entire webpages out loud.

    How COVID-19 is Effecting Publishers & Google's New FAQ Markup Guidelines

    Play Episode Listen Later Mar 10, 2020 24:18


    Tyler and Shelby are joined again by John Cole to discuss how The New York Times is expecting ad revenue to decrease due to the coronavirus outbreak. They also talk about Buzzfeed's new texting campaign, Google's new FAQ markup guidelines and how the biggest adult website is moving into non-adult content.

    The Rise of Programmatic & Google's Patent Application to Categorize Websites

    Play Episode Listen Later Mar 3, 2020 27:09


    Tyler and Shelby are joined by John Cole to discuss the rise of programmatic and how Famous Birthdays have been able to build a media company on the back of programmatic ads. They also talk about Google's patent application.

    Youtube Testing Donations, Complex's New E-Course & Tips for Content Marketing

    Play Episode Listen Later Feb 25, 2020 21:58


    Tyler and Shelby talk about how Youtube testing a new form of monetization which lets creators earn money directly from viewers and how Complex is working the Parsons School of Design for an online course on streetwear. They also discuss how Warner Bros have changed the name of the newly release Harley Quinn movie for SEO and cover content marketing tips.

    The Need States that Influence Search & Content for Gen Z vs Millennials

    Play Episode Listen Later Feb 19, 2020 23:32


    Tyler and Shelby discuss research conducted by Google which suggests that 6 different need states influence search behavior and differences between GenZ and Millennials when it comes to content. They also talk about the rise of Dotdash and a few tips for growing your Pinterest following.

    How Publishers Are Partnering w/Starbucks, TikTok Rivals & What Influences Search Clickthrough

    Play Episode Listen Later Feb 11, 2020 25:10


    Tyler and Shelby discuss how publishers are partnering with Starbucks to gain new readers and how Google has launched a new short-form video app to rival TikTok. They also talk about a new survey on what influences search clickthrough and how Verizon Media is targeting Millenials and GenZ with its new finance hub.

    Top Digital Content Trends, Auto-Refreshing Ad & The Newest Ad Free Subscription Service

    Play Episode Listen Later Feb 4, 2020 22:46


    Tyler and Shelby talk about Scroll, the new subscription service offering ad-free access to hundreds of websites. They also discuss the growing use of auto-refreshing ads, Google Search Console's new removals tool, and data from a recent survey on the top digital content trends in 2020.

    Google Search Redesign, Rich Snippets & Spotify's Playlists for Pets

    Play Episode Listen Later Jan 28, 2020 21:26


    Tyler and Shelby discuss Google's new desktop search redesign and how webpages with featured snippets no longer appear twice on the first page of organic search results. They also talk about how Spotify is engaging its users with playlists for pets and tips for creating successful Youtube videos.

    January 2020 Google Core Update, Mobile Ad Blocking & The Demise of College Humor

    Play Episode Listen Later Jan 21, 2020 18:23


    Shelby is joined by special guest Suthe Mani to discuss Google's latest core update and how 50% of news publishers are planning for subscriptions. They also talk about mobile ad blockers and how College Humor lost its bet on video subscription.

    Testing Bilingual Content, How to Gain IG Followers & the Most Engaging Topics from 2019

    Play Episode Listen Later Jan 14, 2020 20:58


    Tyler and Shelby discuss how USA Today is testing bilingual content with a new series. They also talk about the most engaging topics from last year, tips on writing headlines that drive traffic and clicks, and how BBC and Bloomberg are gaining Instagram followers.

    Trends in Digital Publishing: Looking Back at 2019 & Looking Forward to 2020

    Play Episode Listen Later Jan 7, 2020 23:00


    In this special holiday episode, Tyler takes a look back at 2019 trends in digital publishing that were predicted like publishers using mixed-revenue models and increased governmental privacy compliance laws. Tyler also goes over some that trends that didn't gain traction like ad rates not surpassing 2018 holiday rates, the rise of "vertical" storytelling, and Tyler takes a look into what's to come in 2020.

    How Spotify Uses Personalized Data, Media Stats from Nov '19, and Unsplash's Sponsored Images

    Play Episode Listen Later Dec 17, 2019 18:53


    Tyler and Shelby cover some media stats about Tiktok, podcasts, and media consumption. They also discuss how Spotify is using user data to connect with their audience and Unsplash's unique way of selling sponsored content.

    Black Friday Ad Revenue Index, Bloomberg Hurt By Political Coverage & Programmatic Trends in 2020

    Play Episode Listen Later Dec 10, 2019 21:51


    Tyler and Shelby discuss Black Friday and its effects on the ad revenue index, how Bloomberg news hurts brand with one-sided political coverage, and what food media is doing right for sustainable models. They also discuss how 69% of media is to be traded programmatically in 2020 despite fraud and safety fears.

    How Users Navigate Search, Gift Guide Strategies, and Twitter Now Allows 'Hide Replies' to Tweets

    Play Episode Listen Later Dec 3, 2019 22:42


    Tyler and Shelby discuss how users navigate search features and what it means for SEO, how publishers are updating their gift guide strategies to stay competitive on search and social, and that the Telegraph is moving beyond clicks to convince marketers its ads work. They also discuss how Twitter now allows users to hide replies to a Tweet.

    Instagram Adds "Reels" Feature, Chrome Warns of Mixed Content, & The Atlantic's Subscriber-Only App

    Play Episode Listen Later Nov 26, 2019 38:12


    Tyler is joined by Suthe as they discuss how Instagram adds new features for publishers called "Reels" that appear to be them taking on TikTok, how publishers are trying new tactics to sell their direct buying platforms, and how Google Chrome now warns of "Mixed Content." They also discuss how the Atlantic is launching a subscriber-only application.

    Delish Doubles Site Traffic, Apple's 'Link Decoration' Update, & Google Chrome's New Badge of Shame

    Play Episode Listen Later Nov 19, 2019 28:47


    Tyler is joined by Suthe this week as they discuss how Delish doubles site traffic by focusing on search, the impact of Apple's latest privacy update thwarting 'link decoration', and they answer the question of whether publishers should worry about Apple News+. They also discuss the new Google Chrome "badge of shame" for slow sites.

    R.I.P. Deadspin, Google Search Console Rolls Out Speed Report, and Google's New WordPress Plugin

    Play Episode Listen Later Nov 12, 2019 20:57


    Tyler and Shelby discuss the death of Deadspin, how Google Search Console is beginning to roll out Speed Report, and Google has a new WordPress plugin. They also discuss how Immediate Media tests a new way to share data directly with advertisers.

    New FTC Rules, USA Today Rebuilds Its Website, and the Google BERT Update

    Play Episode Listen Later Nov 5, 2019 24:27


    Tyler and Shelby discuss how the new Federal Trade Commission rules are starting to crack down on fake social media followers, likes, and fake reviews. USA Today also rebuilds its website. They also discuss how DeadSpin.com is in an ad standoff with its owner, G/O Media, and about the Google BERT update.

    Publishers Roll Out Impeachment Content, Side Platforms Success, and Top Ways to Promote Your Blog

    Play Episode Listen Later Oct 29, 2019 24:54


    Tyler and Shelby discuss how publishers are rolling out impeachment newsletters and podcasts, the unexpected ways publishers have been finding success with side platforms, and the top ways to promote your blog.

    Google's New Snippet Controls, Re-engaging Dormant Email Subscribers, and Pubtelligence Recap

    Play Episode Listen Later Oct 22, 2019 24:07


    Tyler and Shelby discuss Google's new snippet controls, how publishers are re-engaging dormant email subscribers, and how Bon Appetit is treating editors like influencers. They also recap Pubtelligence San Francisco 2019.

    Tips for Starting a Newsletter, FB Settles Over Inflated Video Stats Lawsuit, and Google to Use AI

    Play Episode Listen Later Oct 15, 2019 19:12


    Tyler and Shelby discuss 3 tips for starting a newsletter, that recently FB agrees to pay advertisers over inflated video stats, and how Google will use AI to determine how often site visitors see ads. They also discuss the Taboola and Outbrain merger.

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