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Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um den persönlichen Verkauf und Direktmarketing. Du erfährst, wann Personal Selling wirklich relevant ist, worauf du dich bei Messen vorbereiten solltest und wie du deine Zielgruppenanalyse konkret vertiefen kannst. Außerdem schauen wir uns an, wie Direktmarketing funktioniert und das von Werbebrief bis WhatsApp.____________________________________________Marketing-News der Woche:Werbung wirkt... und das stärker als gedachtWerbung in Massenmedien bleibt ein zentraler Wachstumstreiber für Marken. Werbeverzicht führt zu Umsatzverlusten von durchschnittlich 16 % nach einem Jahr und bis zu 36 % nach drei Jahren. Entscheidend ist die mentale Verfügbarkeit einer Marke, also ihre Präsenz in den Köpfen potenzieller Käufer. Langfristiges Wachstum erfordert Reichweite, Wiedererkennbarkeit und die gezielte Verknüpfung von Marken mit relevanten Assoziationen.Immersive Ads auf dem VormarschDurch die Kooperation von Google und Roblox wird der Milliardenmarkt für Immersive Ads weiter geöffnet. Publisher können über Googles AdMob und Ad Manager nun einfacher Werbung in virtuellen Spielewelten integrieren, etwa in Form von digitalen Billboards oder Rewarded-Videos. Besonders relevant ist das für die Gen Z, die klassische Medien zunehmend meidet und stark auf digitale Erlebnisse anspricht. Roblox zählt täglich über 85 Millionen aktive Nutzer:innen und bietet damit enormes Werbepotenzial. Google reagiert damit strategisch auf sinkende Werbewirkung in traditionellen Umfeldern und erweitert sein Portfolio um Formate im Gaming-Kontext.Branding feiert sein ComebackNach Jahren dominanten Performance Marketings kehrt das strategische Markenbild stärker in den Fokus zurück. Unsichere Zeiten führten zwar zu einem kurzfristigen KPI-Fokus, doch immer mehr Unternehmen erkennen, dass nachhaltiger Erfolg ohne Markenaufbau nicht funktioniert. Expertinnen fordern daher ein Umdenken und plädieren für einen ganzheitlichen Blick auf den Funnel. Kritik gibt es an intransparenten Plattformmetriken, die Werbewirkung vorspielen, wo keine ist. Sinkender ROI bei Social AdsTrotz steigender Ausgaben für Social-Media-Werbung sehen drei von vier US-Advertisern einen rückläufigen ROI. Hauptgründe sind Zielgruppensättigung, steigende Kosten und zunehmender Werbeüberdruss. Viele Marketer reagieren mit einer Diversifikation der Kanäle und investieren verstärkt außerhalb von Social Media. Die Erkenntnis: Es braucht eine strategische Neuausrichtung. ____________________________________________Vernetz dich gerne auf LinkedIn: https://www.linkedin.com/in/luisbinder/ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [https://bit.ly/2WN7tH5]
As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we'll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance.Topics Covered In This Episode:Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts.Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent.If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs.New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround.Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly.It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge.Find the full show notes at: https://brandimowles.com/247Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1)Additional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career PathFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers. ## Show Notes: 0:01 - Introduction to the Ad Nerds Podcast Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry. 1:27 - Listener Question: Targeting a Narrow Niche Market Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US. Spanky's recommendations: - Use LinkedIn for targeting employees of state agencies - Create Google ads that follow potential customers around the web - Leverage video testimonials for credibility - Utilize email campaigns with enriched data 6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign. Spanky's feedback: - Increase urgency and speed in the video - Consider using real people instead of animated characters - Create a series of short ads featuring "witness protected" store owners who are "zeros" 15:30 - Promotion for BAM (Branding, Advertising & Marketing) Spanky introduces BAM, his service for small businesses to compete with big brands on a budget. 16:41 - Listener Question: Dealing with SEO Challenges Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update. Spanky's advice: - Shift focus from SEO to storytelling and content marketing - Create blog posts with real stories of clients' experiences - Promote blog posts through Google Ads and Facebook - Consider creative offline marketing tactics, like a branded "lemon" car 29:52 - Listener Question: Event-Based Advertising for Food Trucks Charlene, a food truck owner, asks about effective advertising strategies for events. Spanky's recommendations: - Use Facebook's Ad Manager to schedule targeted ads - Start promoting events 2-3 days in advance - Create geo-targeted ads for the day of the event - Leverage location-based opportunities, even at places like universities 35:55 - Closing Remarks Spanky encourages listeners to subscribe, rate, and review the podcast.
The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Shoot us a Text.We've made it to the middle of the week! Today we're talking about GM's record pickup and SUV sales in Q2, Tesla's tough Q2 and how Google is not getting rid of cookies after all.Show Notes with linksGeneral Motors has raised its 2024 earnings forecast following a strong second quarter, driven by record North American sales of pickups and SUVs.CEO Mary Barra emphasized in a letter to shareholders that responsible growth and efficient capital use amid shifting market conditions. "As excited as we are about our portfolio, we are committed to growing responsibly and profitably in any demand environment," Barra said. "Over the next few years, third-party forecasters now see the EV market growing steadily, but more slowly than it did over the last few years. As a result, we are adjusting our spending plans to make sure we're capital-efficient and moving in lockstep with customers."Q2 net income rose 14% to $2.9 billion, with global revenue hitting $47.97 billion.North American profit surged 39%, setting a new record at $4.4 billion.GM adjusted its full-year EBIT guidance to $13-$15 billion, despite lowering net income forecast slightly.The company reported increased EV sales but scaled back production targets due to lower-than-expected demand.Despite slightly better-than-expected revenue, Tesla's Q2 earnings report highlighted declining profits and raised investor concerns, particularly during a tense earnings call with CEO Elon Musk.In Q2, Tesla's net income dropped 45% to $1.5 billion, down from $2.7 billion the previous year, while revenue rose to $25.5 billion, exceeding analyst estimates of $24.8 billion. The company also experienced a 4.8% decline in global deliveries to 443,956 vehicles, following an 8.5% decline in the first quarter.Musk had a elevated Q&A session as he was asked a variety of questions, most of which received short, blunt answersWhen asked about diverting GPUs from Tesla to xAi, Musk by stating that the news was based on an "old article." as he assured that the diversion of GPUs to xAI was "in Tesla's interest," not detrimental to the companyGoogle no longer intends to remove third-party cookies from Chrome, a major shift from its 2020 announcement. The company will retain third-party cookies, focusing on enhancing user choice instead. Cookies are an important part of the $180 billion ad-tech industry, allowing advertisers to track users and target ads effectively.The original cookie deprecation date was in 2022, and has been pushed several times by Google since then.Google's alternative, Privacy Sandbox, aimed to preserve ad mechanisms while protecting privacy but had a rocky rollout.Early reports indicated significant revenue losses (up to 60%) for publishers without cookies, though Google claims its tests showed a 20% drop for Ad Manager publishers.Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email
Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.Find links to every article mentioned and the full write-up here on Sounds Profitable.
July 1990 marked the passing of a landmark piece of federal legislation, the Americans with Disabilities Act, known as the ADA. To recognize this event and to celebrate Disability Pride Month, we are uncovering the legacy of disability rights leader, Phyllis Zlotnick (1942-2011). Zlotnick was diagnosed with muscular dystrophy at birth. Beginning in the 1970's, Phyllis recognized she was being “shut out” of society, a phrase she used in her writings and public testimonies at the Connecticut State Capitol. She dedicated her life to claiming the right to participate in public life. Executive Producer Mary Donohue spoke to author Arianna Basche about the challenges Zlotnick faced in her early life, her influence on Connecticut's accessibility policies, and her involvement in the passage of the Americans with Disabilities Act. Basche is the Ad Manager for Connecticut Explored magazine and is a historian and museum educator. Her feature story on Zlotnick will be published in the Fall, 2024 issue of Connecticut Explored magazine. Warning for listeners - this episode contains some words that are not used now to describe members of the disabled community such as handicapped. These are taken from historic sources such as period newspaper stories or written first-hand accounts. Zlotnick's papers are held in the Special Collections Archive at the University of Connecticut. For more information, go to: https://archivessearch.lib.uconn.edu/repositories/2/resources/1016 https://blogs.lib.uconn.edu/archives/2017/02/24/vulnerability-empowering-advocacy-the-phyllis-zlotnick-papers/ Photo credit: Phyllis Zlotnick papers, Special Collections Archives, University of Connecticut, Storrs, Connecticut. Subscribe to Connecticut Explored today to receive the fall issue with Zlotnick's story- get your subscription delivered in print to your mailbox or digitally to your inbox. Subscribe at: ctexplored.org --------------------------------------------------------- Historic preservationist Frederic Palmer named his East Haddam house and the 50 acres it occupies “Dunstaffnage,” after a castle with the same name in Scotland. The prefix "dun" means "fort" in Gaelic, which perfectly captures the sense of protected sanctuary Frederic created for his LGBTQ friends, neighbors, and family to gather and live unhindered by societal norms. On July 13th, Connecticut Landmarks is excited to celebrate Scottish culture with the first ever Mid-Summer Pipes & Cider event on the grounds of Frederic Palmer's Dunstaffnage. Sip cider and connect with Scotland during a trail walk around the beautiful Palmer-Warner grounds led by Coreyanne Armstrong and Portland & District Pipers. Enjoy local cider tastings from Yankee Cider Co. including a signature “Dunstaffnage” bourbon that will transport you to the Scottish Moors through hints of Highland peat smoke. Bring your friends to test your knowledge in a round of Celtic-themed pub trivia, with prizes for first- and second-place teams. The bourbon is aging, and the pipers are practicing! For tickets, please visit ctlandmarks.org/midsummer. ----------------------------------------------------------- Grating the Nutmeg brings you top-flight historians, compelling first-person stories, and new voices in Connecticut history. Your donation will ensure that Executive Producers Mary Donohue and Natalie Belanger can bring you a fresh episode at no cost every two weeks! Donate here:https://ctexplored.networkforgood.com/projects/179036-support-ct-history-podcast-grating-the-nutmeg This episode of Grating the Nutmeg was produced by Mary Donohue and engineered by Patrick O'Sullivan at https://www.highwattagemedia.com/ Follow GTN on our Facebook, Instagram and Threads pages. This is Mary Donohue for Grating the Nutmeg. Follow me on my Facebook and Instagram pages @WeHaSidewalkHistorian. Join us in two weeks for our next episode of Grating the Nutmeg.
You should NOT solely rely on Facebook Ads.You've likely already seen it happen to someone at this point. Facebook shut them out and now they can't access their Ad Manager, their groups, nothing.AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. There are limitations of relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. Key Takeaways:00:53 Pros and Cons of referrals for your business 03:58 Bulletproof your business with lead generation systems07:17 Preparing your business for cold traffic (You have to make)15:20 Acquiring emails through email scraping, and is it spam?16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)31:51 Launching a Mastermind: A new approach to business scalingConnect with Alexander Cassata:LinkedIn: https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert
You should NOT solely rely on Facebook Ads.You've likely already seen it happen to someone at this point. Facebook shut them out and now they can't access their Ad Manager, their groups, nothing.AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. Key Takeaways:00:53 Pros and Cons of referrals for your business 03:58 Bulletproof your business with lead generation systems07:17 Preparing your business for cold traffic (You have to make)15:20 Acquiring emails through email scraping, and is it spam?16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)31:51 Launching a Mastermind: A new approach to business scalingConnect with Alexander Cassata:LinkedIn: https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert
How will Google's new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about? In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad Manager users are in effect right now. So we chat with Gabe Morazan, a product director, and Achraff-Nour Meski, a client services leader from Source Point, a CMP provider. Together, we explore what CMPs are, their role in ensuring compliance with privacy laws like GDPR, and how they can be seamlessly integrated into the user experience without negatively impacting app engagement. 00:00 Introduction to Privacy and Consent Management 00:36 Understanding Google's New Consent Management Platform Requirement 00:51 Expert Insights: The Role and Functionality of CMPs 04:53 Customizing Consent Messages for User Experience 09:09 Global Privacy Control: Simplifying Consent Across Platforms 15:16 The Future of Privacy and Consent Management 18:37 Closing Thoughts and Acknowledgements
As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consultant. Let's map out the career path and discover the keys to success in ad management.Topics Covered In This Episode:Financial goals: Aim to reach $100,000 yearly as an ad manager, which is achievable with 5 clients, and transition to ad strategist to gain a significant pay increase.Finding clients: Use methods like direct outreach, referrals, and networking events to secure clients, and commit to one method for about 45 days to focus and find your first or next client successfully.Necessary skills: Develop expertise in Meta ads, hone communication skills, and embrace project management tools, bounce-back ability, and willingness to market services.Progression to ad strategist: Ensure expert-level knowledge in ads and funnels, bring creative ideas and strategies to the table, and focus on targeting higher-level businesses with more ad spendingTransition to growth consultant: Understand the role and responsibilities of a growth consultant, charging significantly more than ad managers, with earning potential exceeding $250,000 a year by working less than 10 hours per week.Finding growth consultancy clients: Explore various avenues like speaking at events, masterminds, networking events, and referrals to target higher-level businesses seeking growth consultancy services.Required attributes: Cultivate expert-level knowledge of digital marketing and advertising, build a strong personal brand and professional network, establish exceptional communication and boundaries, and have the ability to see the big pictureAgency model considerations: Understand that incorporating the agency model at the ad strategist or growth consultant levels requires a certain level of revenue and profit margin to be viable, prompting strategic decision-making for future business growth.Find the full show notes at: https://brandimowles.com/210Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources:How To Offer Consulting As A Premium Service In Your Business with Laura MeyerCLICK HERE FOR A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DOFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
3 Habits Every Successful Ad Manager Needs For Success In 2024In this episode, of the Serve Scale Soar Podcast,Want you to picture this. You're managing ad campaigns. Your clients are raving about you, and your results are through the roof. You're finally able to quit your 9 to 5, be at home with your little ones, maybe pay off that house or other debts, student loans, Going that Disney vacation without putting it on the credit card sounds like a dream. Right? Well, it's not just luck or talent that gets you there. It's about cultivating the right daily habits, and that's what this episode is all about.Topics Covered In This Episode: Importance of developing skills for meta ad managementWeekly and daily habits for developing skillsImportance of effective client communicationManaging realistic result expectationsOutlining clear and realistic communication expectations in contractsActive marketing efforts for ad managersThe significance of making daily connectionsGetting 1% better every dayFind the full show notes at https://brandimowles.com/202Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources:Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Our people's unique traits and passions are what make our environment and culture extraordinary. Curious? Three people, from three different teams, from three different countries, and with very diverse professional paths will tell you more about what it is like to work with us. Intrigued by what you heard? Check out our career page to find an opportunity that matches your passion. Make sure to follow us on LinkedIn and Instagram @we_are_fedrigoni. Guests: Monica Magrì, Group Chief Human Resources Officer, Marcela Sperduti, Group Digital Content and Ad Manager, and Clement Lesniak, Global Sustainability Solutions Manager Host: Federica Leotta, Group Talent Attraction and Acquisition Manager
✨ Alaina Gomez, Scheduling & Sponsorship Ad Manager @ ESPN☁️ Advice for rising through the corporate ranks☁️ Behind the scenes of sponsorship ad management☁️ Process for starting new promotional campaigns☁️ Marketing research dos and don'ts☁️ Why you should prioritize mental health in the workplaceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Ever felt like being an ad freelancer is like riding a rollercoaster? One month, you're fully booked and riding high, and the next, you might lose a client or two, leaving you with that unsettling drop in your stomach, wondering where your next client will come from. The unpredictable nature of freelancing can feel overwhelming, especially when you're dependent on sporadic client inflow. But what if you could change the narrative? What if you could have a consistent stream of potential clients flowing in? I've been there too. As someone who started as an Ad Manager with no marketing background, terms like “inbound marketing” sounded Greek to me. It wasn't until I dove deeper that I realized its magnetic power – a strategy designed to pull clients toward you, instead of you chasing them. In the latest episode of Online Confidential, I share with you 9 inbound marketing strategies to help you discover the art of attracting, not chasing, potential clients and become the hunted not the hunter.
In this episode of Online Confidential, let's go on a journey through the ups and downs of the 'Lead Gen Roller Coaster' that Facebook ad freelancers often experience. Discover the difference between freelancers and ad agencies and learn how to maintain a steady stream of clients. Topics covered include: How to navigate the high and low points of freelancing The importance of continuous marketing for your own business Expanding your potential client base Subscribe and follow Online Confidential as we continue to delve deeper into the world of Facebook ad management. Stay tuned for upcoming episodes where we'll explore specific inbound and outbound marketing strategies to find the RIGHT clients for your business. If you're a freelancer looking for tips, strategies, and insights into the world of Facebook ad management, this is a must-watch episode.
Success Unscrambled | Blog Traffic Tips | Business Success Stories
Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model. As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals. While Udemy and Coursera look like attractive options because they have an existing audience. Kimberly knew straight away that these course marketplaces are not the best solution for her dream life. Let me know if you can relate to these points. You've enrolled in several coaching programs that promised visibility but didn't deliver You don't have an existing audience to promote your course After spending $1,000s on resources you're wondering if to throw in the towel All you need to see is a silver lining behind your current dark cloud If only there was a way to grow a targeted email list of potential students quickly and simply with a minimum budget of $1,000/month. In this post, you'll learn how Facebook lead ads can be a breath of fresh air and how they can generate leads for you while you sleep at a very good price. What is Facebook Lead Ads In case you are brand new to Facebook advertising and wondering why you haven't heard about it before this is for you. One of the best ways to explain Facebook lead ads is to show you what it looks like and how it works. However, before doing that here's a brief explanation. Facebook lead ads are a form of advertising specifically designed to generate qualified leads for businesses. The reason it is called Facebook lead ads is because the lead generation occurs on the Facebook platform itself. It means that people viewing the ad will be given the opportunity to enter their details to obtain the offer without having to leave Facebook. So, everything occurs on the platform. How is it Possible to Generate Leads Without Leaving Facebook When you are logged into Meta Business Suite and you click on Ad Manager you'll see the opportunity to create a campaign. After clicking 'Create' at the campaign level you'll see a list of objectives to choose from which will determine your ad type. Choosing leads as your campaign objective will give you a list of possible results that you'll receive from running this type of campaign. Notice the four options given include: Calls Instant forms Conversions Post engagement It is important to note the conversions in this particular case refer to you generating leads on your own web property. As opposed to getting them to sign up via Facebook. 'Instant forms' is the not-so-popular name for Facebook lead ads. What Does the Lead Ad Form Look Like? After creating your ad set and creatives you'll see the option to customise your Instant form before publishing your Facebook ad. As you can see Facebook is pretty thorough in that they've included an area for Privacy policy which is very crucial. This is because you'll be collecting personal details or contact information like an email address. The key to getting high conversion rates on these forms is to remember that people are busy so the less you ask them the more leads you'll get. Although a Facebook pixel isn't required to run an instant forms campaign you'll still need a link to your privacy policy page. This leads us to the next question, the ad. What Does a Lead Ad Look Like? If you're wondering how different a lead ad looks compared to regular ads the answer might surprise you. A Lead ad looks very much the same as regular ads with the only difference being the call to action at the bottom. Typically the call to action would be to download the free resource that you will be offering them in exchange for their details. Here's an example of one such ad as it would appear on Facebook Of course, this resource would not be complete if I fail to include what Instagram ads look like so here you go.
On this episode of Online Confidential, where I take you behind the scenes of ‘secret ad manager' business, my special guest and all round great bloke as we like to say in Australia, is Andrew Hubbard. Highly regarded as a Facebook ad strategist, educator, and coach in the coaching and info product space, Andrew has worked with some of the best educators and influencers in the online space. We went behind the scenes where Andrew revealed how he went from freelance ad manager working for free to charging $4k/month to selling his boutique ads management agency. He also shared what he looks for in clients he wants to work with and how he levelled up his freelance business into a boutique ads agency. Whether you're happy with where you're at right now, or looking to grow your ad management business into a solid agency, this episode is ad manager's GOLD! Here are some of the key highlights: [00:04:00] How Andrew landed his very first Facebook ads clients [00:05:30] Andrew's journey from working for free to charging $4k/month to selling his agency [00:11:00] I asked Andrew for his take on ‘are webinars dead?' [00:20:30] A solid tip to avoid having clients push back on % of ad spend agreements [00:25:00] Andrew shares his process for great client testimonials [00:29:30] Things he would do differently before selling an agency
Tune into today's episode where I interview Emma Egel from Forever Dolls. We chat about how Emma went from a high-pressured corporate compliance gig to an online doll business doing $200k in months! But it wasn't always easy and at one stage Emma had 300 dolls stored in her linen cupboard that she was about to donate to charity...Tune in to hear the full episode here. Take a look at Forever Dolls' stunning website, branding AND dolls here:https://foreverdolls.com.au/ https://www.instagram.com/foreverdollsclub/ One thing Emma shared was that Facebook and Instagram ads are still the biggest drivers of traffic and sales to her online store. And I appreciate I sound like a broken record when I sing the praises of Meta advertising, but that's how powerful it can be for your business. If you are ready to take the reins and master your Facebook ads this year, my eComm Ads Academy coaching program is open for enrolment, but I have space for only 4 more! Wouldn't it be amazing to have your own coach inside your Ad Manager account helping you tweak #allthethings so your sales can skyrocket? That is exactly what you will get in my exclusive 12-week Facebook and Instagram Ad coaching program, eComm Ads Academy! The benefit for you
Ein spieltagsbasierter Ad-Manager im Sport? GIPEDO schafft neue Erlösmöglichkeiten. Und ist dabei keineswegs eine Konkurrenz zum klassischen Sponsoring. Welche Marktlücke schließt das Technologie-Startup? Wie positiv war das erste Feedback der Vereine? Als Plattform steht auch GIPEDO vor der Herausforderung, Angebot und Nachfrage zusammenzubringen. Wie also Clubs mit Brands und Media-Agenturen verknüpfen? Wir bekommen Insights in erfolgreiche Sportmarketing-Cases und kampagnenbasierte Werbung und erfahren, warum das digitale Ökosystem nicht nur im Fußball, sondern auch im American Football äußerst relevant ist. Unsere Gäste die beiden GIPEDO Gründer Lars Gantenberg & Matthias Rettenmeier Unsere Themen Über die Chancen der Selbstständigkeit Produkt: Ein Ad-Manager für Mediabuchungen im Profisport Erstes Marktfeedback der Vereine Plattform-Dilemma: Wie Vereine und Brands zusammenbringen? Von der Idee bis zum Launch Insights zu Sponsoren Cases Geschäftsmodell von GIPEDO Automatisierung und Marktplatz: Wie sich der Aufwand für Clubs verringert Warum American Football ein relevanter Werbemarkt ist Ausblick 2026 Zum Blogartikel: https://sportsmaniac.de/episode406 Unsere Empfehlungen Gewinne Tickets für die Gameplan Conference: https://sportsmaniac.de/gipedo-gewinnspiel Promote deine Stellenanzeige: https://sportsmaniac.de/stellenanzeige Abonniere unser Weekly Update: https://sportsmaniac.de/weekly-update Unser Kontakt Folge Sports Maniac auf LinkedIn, Twitter und Facebook Folge Daniel Sprügel auf LinkedIn, Twitter und Instagram E-Mail: daniel@sportsmaniac.de Wenn dir gefällt, was du hörst, abonniere uns gerne und empfehle uns weiter. Der Sports Maniac Podcast ist eine Produktion unserer Podcast-Agentur Maniac Studios.
In this episode, we’re joined by a special guest, Jody Milward, a seasoned Ad Manager on Facebook Ads. As we discuss how to become an Ad Manager on Facebook Ads, our guest will share valuable insights and tips based on their experience in the field. This episode is specifically aimed towards students who are interested…
In today's podcast, I am sharing some important questions you should be asking your Ad Manager to make sure they are being strategic and thorough in the work they are doing. COHORT WAITLIST: https://www.ugliventures.com/waitlist/ UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Despite doing other Facebook Ad courses, Loredana always felt there were pieces missing. When it came time to run a launch for a client she was looking for proven launch strategies to give her the confidence run these campaigns for her clients. Discover how the Elite Ad Manager Certification provided Loredana with the strategies and confidence she was looking for - which also has helped her to increase her rates. You can find Loredana at https://loredanabaranga.com/
Is there anything more exhilarating in your day as an ad manager than seeing results that show you're helping clients get more leads and more sales, at the lowest possible cost per lead?
Being self-employed herself, Tricia works about 35 hours a week, but she can set her own hours and take time to join her husband and family on excursions. She loves the flexibility of being able to work with whomever she wants, whenever she wants and wherever she wants.
1. Removing Unwanted Mentions In Twitter - With the help of a brand-new feature called unmentioning, Twitter now lets users remove their own tags from messages.Unmentioning enables individuals to disengage from a conversation they do not wish to be a part of.It's an improvement over muting a conversation because it takes away the reference to the specified person's account and stops others from bringing up the subject again.Here's more information on how unmentioning functions and what happens after you do it on Twitter. It removes the link to your Twitter profile from the original tweet and all replies. It stops people from mentioning you again in the same conversation. It stops any further notifications about the conversation you were tagged in. To unmention yourself, tap the three-dot menu at the top right of the tweet and select “leave this conversation.” Confirm your decision, and all tags will be removed.2. Twitter Now Prompts You To Add Alt Text Descriptions To Images - Hey, are you adding alt text captions to your images? You should be, and now, Twitter's going to prompt you to do exactly that, with new pop-ups being shown to some users alerting them to the benefits of alternative text summaries within tweets. Text descriptions are a key tool for visually impaired users, with screen readers able to communicate these descriptions to add relevant context.FYI: Facebook introduced a new technology called automatic alternative text (AAT) in 2016, that generates descriptions of photos on demand so that blind or visually impaired individuals can more fully enjoy their News Feed.3. Netflix Partners With Microsoft For Ad Supported Tier - FYI: On Wednesday, July 13th, 2022 Microsoft announced that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Last month the media speculated that Google & NBCUniversal were frontrunners, but it makes sense for Netflix to partner up with Microsoft - they do not have competing products aka streaming service. The details of the partnership are scanty and we will bring you additional information as it is released to the public.4. YouTube Explains The Appeals Process For Community Guidelines Violation - A product manager at YouTube answered commonly asked questions about submitting appeals for community guidelines violation strikes. So what is a community guidelines violation? When a YouTube creator publishes content that violates the website's community guidelines, they receive a strike against their channel.We are publishing a blog on Tuesday (7/19/22) that will go in depth on this topic. 5. Video Index Report Is Now Available In Google Search Console - Google is adding a new report to Search Console that will help you understand how your videos perform in search results. The Video Indexing report makes it easy to identify and fix issues preventing your videos from surfacing in Google Search. FYI: If Google detects videos on your site, the Video indexing report will appear on the left navigation bar in the coverage section. If Google has not detected a video on your website, you will not see the report. The report will help you answer the following questions: In how many pages has Google identified a video? Which videos were indexed successfully? What are the issues preventing videos from being indexed? In addition, if you fix an existing issue, you can use the report to validate the fix and track how your fixed video pages are updated in the Google index. 6. Not All Search Queries Show Up In Google Search Console - A couple of weeks ago, Ahrefs released a report showing that on average about 50% of queries in Search Console are hidden, i.e. classified as anonymized. The Ahrefs study looked at 146,741 websites and about nine billion total clicks and it compared the total clicks by URL compared to the clicks by query reported in Google Search Console. It found that Google hid 46.08% of all query data, or as Google calls it, classified them as anonymized queries. Now Google has updated their help document from saying "Very rare queries (called anonymized queries) are not shown in these results to protect the privacy of the user making the query" to saying "Some queries (called anonymized queries) are not shown in these results to protect the privacy of the user making the query."Google also added a section about "other limits on queries" that says "due to internal limitations, Search Console stores top data rows and not all data rows. As a result, not all queries beyond anonymized queries will be shown. Instead, the focus is on showing you the most important ones for your entire property."7. Google Proposes Splitting Ads Business To Prevent Antitrust Suit - Last year, Google's advertising revenue was more than $209 billion. The US Justice Department has been investigating allegations that Google has abused its power as a digital advertising broker and auctioneer for some time. As recently as October 2020, it sued the company over claims it was illegally using its power to hamstring competitors. Now according to the Wall Street Journal, Google has proposed separating parts of its ad-tech business to prevent an antitrust lawsuit by the U.S. Justice Department. Google proposes restructuring the company's division that auctions and places web advertising into a separate company under Alphabet, Inc, the search engine's parent company.8. Google AdsBot Mobile Web Crawler Gets New ID - Google has updated the Google crawler documentation stating that user agent string for the AdsBot Mobile Web crawler has changed.The new user agent string for Google AdsBot Mobile Web is:Mozilla/5.0 (iPhone; CPU iPhone OS 14_7_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/14.1.2 Mobile/15E148 Safari/604.1 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)The old user agent string for Google AdsBot Mobile Web was:Mozilla/5.0 (iPhone; CPU iPhone OS 9_1 like Mac OS X) AppleWebKit/601.1.46 (KHTML, like Gecko) Version/9.0 Mobile/13B143 Safari/601.1 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)You need to update the user string if the user agent string is hard-coded anywhere on your site.9. Now You Can Hide Your Address In Google Business Profile - There is now a toggle to "show business address to customers" in Google Business Profile. So if you are a small business and you use your home address, you can toggle that off to hide your address from showing in Google Maps or Google Search.10. Hey Google! Is CMS A Ranking Factor? - It's common to hear that WordPress is the best CMS for SEO, which may lead a person to believe they're at a disadvantage if they choose anything else. However, John Mueller confirms there's no difference from one CMS to another when it comes to ranking signals. Google isn't concerned with what's going on in the back end of a website. What matters is the final result shown to visitors.Read his complete response below:“As far as I know, our search systems don't look for any particular content management system to treat it differently. For us, a CMS is just one way of creating webpages. Google systems don't focus on how the page was created. Instead, they focus on the final result. Hand-created web pages can be just as good as those generated by WordPress, Wix, Squarespace, or similar. As far as I can tell, all mainstream CMS systems can create pages that work well in search. For the most part, SEO is not magic. It's well documented, and there are many testing tools so all providers can include SEO elements if they choose to do so. There are slight differences across systems, just like all webpages are slightly different. For the average site owner, they either all work well for search out of the box, or can easily be tuned to do so with a few settings or plugins.”11. Hey Google! Is It Bad to Link to HTTP Pages? - HTTP is the protocol for transferring data from a server to a browser. And HTTPS is a secure version that verifies and encrypts the communication between the server and browser. Furthermore, Google announced in 2014 that HTTPS is a ranking signal. And when someone asked John Muller if there will be any side effects from linking to an external insecure website, he said the following:“And from our point of view, it's perfectly fine. If these pages are on HTTP, then that's what you would link to. That's kind of what users would expect to find. There's nothing against linking to sites like that. There is no kind of downside for your website to kind of like avoid linking to HTTP pages because they're kind of old or crusty and not as cool as on HTTPS. I would not worry about that.”12. Hey Google! Is It OK To Delete The Disavow File? - The disavow tool was introduced in 2012 by Google in response to the overwhelming demand of the SEO community, who wanted an easier way to deal with the thousands of sites suffering from the Penguin algorithm. The disavow tool provided SEOs an easy way to deal with links they couldn't remove.When asked if there are any risks, upside or downside to just deleting the disavow file, Google's John Mueller stated it's okay to stop disavowing random links and to delete the disavow list if it wasn't done to deal with manipulative links, especially ones that caused a manual action penalty. “So this is a good question, it comes up every now and then. And disavowing links is always kind of one of those tricky topics because it feels like Google is probably not telling you the full information. But from our point of view, it's actually like, we do work really hard to avoid taking these kinds of links into account. And we do that because we know that the disavow links tool is somewhat a niche tool. …SEOs know about it, but the average person who runs a website has no idea about it. And all of those links that you mentioned there are kind of links that any websites gets over the years. And our systems understand that these are not things that you're trying to do to kind of like game our algorithms.…our systems understand that these are not things that you're trying to do to kind of like game our algorithms.So from that point of view, if you're really sure that there's nothing around like a manual action that you had to resolve with regards to these links, I would just delete the disavow file and move on with life and kind of leave all of that aside. One thing I would personally do is just download it and make a copy so that you have kind of a record of what you deleted. But otherwise, if you're sure these are just kind of the normal crufty things from the Internet, I would just delete it and move on. There's much more to spend your time on when it comes to websites than just disavowing these random things that happen to any website on the web.”13. Google Adds 3 New Metrics To GA-4 - Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are: Bounce rate - Bounce rate is the percentage of sessions that were not completed due to a user exiting the landing page. These sessions are the opposite of the engagement rate. The Bounce rate metric is available in the Explorations and Reporting Customization. In GA4, the Bounce rate is calculated differently than in Universal Analytics. You can learn how the new metric is calculated in the help doc. UTM term and UTM ad content - These metrics are available in the Explorations, Reporting, and Audience Builder. Google has added both a user scope and a session scope dimension. For the UTM content parameter, you'll be able to see the value assigned to first user manual ad content as well as session manual ad content. For the UTM term parameter, you'll be able to view the first user manual term and session manual term. Conversion rate - GA4 is now reporting on the conversion rate for any event. This includes both the user conversion as well as the session conversion rate. You can review the release announcement from Google here.14. Google Ads & GA-4 Integration Is Now Available In Ads Manager - Google announced that web data reporting will be supported within the Ad Manager publisher networks. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports. To view the technical requirements for linking Google Analytics 4 to Ad Manager, you can read the help doc here.15. 4 New Features In Google Ads Performance Max Campaigns - Last week Google announced two new features ( advanced location targeting controls and diagnostic insights) to Performance Max campaigns and this week Google added four new features to Performance Max campaign. They are: Seasonality adjustments are intended to allow advertisers to adjust the bid strategy based on anticipated changes in conversion rates for events such as holiday sales. Because Smart Bidding already exists for predicted seasonal events, advertisers should only use the adjustments for changes that are otherwise atypical. The adjustments should be used for long weekend promos or sales that typically last between 1-7 days. Data exclusions will tell Smart Bidding to ignore data from dates where you may have encountered issues with conversion tracking which may have impacted the accuracy of your data. An example of this would be website outages, bugs or tagging issues. Explanations will make it easier for advertisers to identify performance fluctuations and diagnose issues. The feature will also provide recommendations to help improve performance. If you have a product feed, the explanations will analyze the product status as well as top moving products, groups and types. This will become available for PMax campaigns in the coming weeks. Optimization Score allows advertisers to see where the campaign has room for improvement and finds recommendations to help you take action to try and drive better results. You can understand more about Performance Max campaigns here.16. Did You Know There Is An Asset Library In Google Ads? - The asset library works as a gallery for all of your assets that you'll need to create an ad for your campaign. Initially, the asset library will support images, with more asset types to follow in the future. The asset library is an account-level feature in Google Ads that allows you to access all your assets, which are required to create an ad, in one place. This feature lets you search and select assets in your account more efficiently while creating ads. Benefits of the asset library are: All assets in one place Easily find all your assets within the asset library by using their name, type, content, etc Organize, name, and sort all your assets according to your preference in folders and sub-folders Upload your assets for current or future campaigns with a single click Reuse your assets for as many ads as you want without uploading them every time 17. Google Launches Ad Creative Studio (ACS) - The Ads Creative Studio is now available globally. In the ACS, advertisers or creators can create multiple versions of a single display or video ad. The ads can be customized for different audiences, locations, languages, or contexts. To make the changes, creators select the changes they want to make and provide the different versions of that particular element based on the rules you set. The feature is now available for video and will soon be launched for display as well.Google is now allowing advertisers to export images from the ACS asset library to the Google Ads asset library of any linked account. This means that when you're assembling creatives for display or Performance Max campaigns, you'll be able to easily find the images you want to use.ACS will be an interesting feature for advertisers to test. If you're running campaigns aimed at multiple audiences, the ACS seems like a helpful tool to quickly manage and make dynamic changes to video ads when you're trying to reach multiple demographics, without creating additional campaigns or ad types. While we haven't tried ACS ourselves, we'll be interested to see how this works in comparison to just creating new ad setsYou can learn more about Ads Creative Studio here.
This week on The Download: a YouTube channel dives into podcasting on the video platform, the absence of podcasting's middle class, and what do IAB's measurement standards in video games mean for podcasting. Last Thursday, Creator Insider, a YouTube channel operated by a creator-focused wing of YouTube, uploaded a four minute FAQ video about podcasting on YouTube. While the video doesn't necessarily contain new groundbreaking information for someone who is deep in the podcasting industry, it's a wonderful sign for the future of small-to-midsize podcasts unsure about perceiving YouTube as a viable podcast platform. Strategic Partner Manager Erica even backs up the size of YouTube's reach with a citation of Edison Research data. Having good, concise resources to facilitate an easier move towards the mentality that YouTube should be treated like any other podcast aggregator is a promising step. It's also interesting to note how much importance is placed on properly arranging podcast episodes in playlists. The video takes great care to establish best practices for naming and arranging playlists. While “RSS” is never spoken aloud, it feels like YouTube's approach is to use the existing functionality of easily saving video playlists to treat playlists like an RSS feed. Who knows, in a few months we could be hearing about updates to the platform that bridge the gap between how YouTube is consumed and audio podcasts are consumed. Speaking of YouTube… Last Monday an exclusive from Reuters reporter Foo Yun Chee shared details on Google's newest bid to negotiate an EU antitrust probe without a substantial fine. Luckily for podcasting, this could have beneficial knock-on effects. Google parent Alphabet has proposed to open their digital doors for the first time to allow third-party programmatic partners to place ads on YouTube videos. “The European Commission opened a probe last year to examine whether the world's largest provider of search and video was giving itself an unfair advantage in digital advertising by restricting rivals' and advertisers' access to user data.” If Google does end up waiving the requirement to use Ad Manager to place YouTube ads, this could both please the European Commission and open up a considerable amount of valuable inventory to podcast ad buyers. Inventory through platforms they're already familiar with and - since YouTube is pushing for more podcasts on their platform - that inventory will still be going to benefit the podcasting industry. Last Friday, a prominent podcaster under the Spotify umbrella said the quiet part out loud. As detailed in last week's Hot Pod, sports analyst and host of The Ringer Bill Simmons revealed Spotify parts the metric curtain for creatives that sign with them. The following is in reference to a recent episode of Peter Kafka's podcast Recode, in which Simmons appeared. “One thing he mentioned in the podcast that stood out to me was how he uses data. Although he said that he does not pay too much attention to his own show's performance metrics, he indicated that he takes advantage of Spotify's other data resources to scope out the competition and better position his shows.” The newsletter goes on to quote Simmons' interview in Recode in which Simmons describes having the ability to see the metrics of competitor's podcasts on Spotify as having access to “an incredible war chest of intelligence on the habits of people who listen to podcasts.” This is one of those rare moments where a known fact being stated out loud makes it sound like new information. It's not particularly breaking news that a content aggregator would have excellent data. Everyone in the business can use access to the data of a podcaster's competitors, it's just not often talked about. The fear behind what Simmons says here is that Spotify owns more than just the aggregator. Big Green owns hosting platforms and one of the largest ad businesses in Megaphone. There's nothing new under the sun. Retail giants like Walmart and Amazon have done this for retail purchasing competition in the past, but now podcasting is growing up and one-stop-shops like Spotify are becoming more common. Last Thursday Eric Nuzum published an installment of his Substack The Audio Insurgent in which he floats the question “Does Podcasting Lack a Middle Class?” The piece begins with Nuzum speaking at a conference heavily attended by GMs and CEOs of public radio stations. During a talk Nuzum hosted he asked the group of over 200 public radio heads, a demographic famous for embracing podcasting, who had at least one podcast that made 50,000 downloads a month. Fewer than ten attendees met that metric. “Why are those numbers important? The average CPM ad rate in podcasting is about $23.16 per thousand downloads. To qualify for buys at even that average rate, you generally need to have a podcast that's downloaded 50,000 times per month. Public radio sees podcasting as a critical part of its future, yet today only eight stations in the country are capable of hitting that rate on their own.” Nuzum's piece proposes the predominant narrative for smaller podcasters has created a class divide where the majority are told the only real strategy is to create content without fair compensation long enough that a magic larger company will buy the podcast for a massive windfall. Independent podcasters are expecting to either make it huge or fail out. There is no middle ground. “Podcasting has been around for more than 18 years, and public radio has been considered leaders in its development and growth. Yet of the 200+ stations in the room, exactly one of them had figured out in all that time how to produce a show that was self-sustaining for a staff of one.” The gulf between blockbusters and small indie projects is wide. There must be a place in the middle for creators and providers alike to make a good wage producing podcasts. There's adequate amounts of gold in them there hills, if the industry will stake claim to it. This one's for the gamers in the audience, though as per usual we're looping back around to podcasting by the end. Marketing Brew's Ryan Barwick covered some interesting new updates from the IAB regarding measurement standards in video games. The standards, which hadn't been updated since 2009, used to consider an impression to have happened once a player had been exposed to an ad for at least ten seconds. Barwick says: "That's been cut down drastically to one continuous second for in-game display ads and two continuous seconds for video ad units, so long as at least half of the advertisement's pixels are in focus. Those are more or less the same guidelines for online display ads.” These are more or less the same metrics applied to online display ads, but with the added consideration of ads existing in 3D space. The IAB's guidelines take into account viewing angle and pixel clarity in an acknowledgment that modern gaming is capable of placing ads inside game worlds. It's about time, too. The Download script writer Gavin Gaddis remembers when the Obama election campaign purchased billboard space from open-world racing game Burnout Paradise in 2008. Fashion brand Diesel bravely bought ad space on the side of vans that drove around the city. Vans that could be destroyed by players ad nauseam. Quoting Barwick again: “The IAB's new standards should be finalized by the fall. To Francesco Petruzzelli, chief technology officer at the in-game advertising firm Bidstack, the standards feel a bit like a minimum. One second isn't enough time for an impression, he argued, and that it could lead to an oversupply of inventory.” How does this relate to podcasting? In a world where seeing a Pepsi logo on a street sign while playing a multiplayer match of Halo: Infinite counts as an impression, there's no room for arguments about the validity of considering podcast downloads “real” engagement. This last full story is a Ryan Reynolds tweet, of all things. On Tuesday the actor posted a video in which he professes his love of shooting ads, describing them as mini-movies with the same creative process and crew requirements. And, like movies, ads are shot in places other than Hollywood without many initiatives to ensure diversity and inclusivity in many of the necessary career paths. “Almost two years ago we started the Group Effort Initiative to increase inclusion in the entertainment industry amongst BIPOC and underrepresented communities and it's just been hugely rewarding. That's why I'm proud to be co-founding the Creative Ladder.” The new nonprofit will, like Group Effort Initiative, work to make careers in the advertising creative space accessible to everyone. We love to see more diversity in every corner of the industry. Finally, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading. A must-read issue of Stratechery: Spotify's Investor Day, Spotify's Music Aggregation, Podcast Anecdata. My Lifetime Ban from the Podcasting Cool Kids Club by Neil Hedley And a reminder that the 2022 edition of the Infinite Dial Canada is June 30th and you can register right now at the link provided in the show notes. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
This week on The Download: a YouTube channel dives into podcasting on the video platform, the absence of podcasting's middle class, and what do IAB's measurement standards in video games mean for podcasting. Last Thursday, Creator Insider, a YouTube channel operated by a creator-focused wing of YouTube, uploaded a four minute FAQ video about podcasting on YouTube. While the video doesn't necessarily contain new groundbreaking information for someone who is deep in the podcasting industry, it's a wonderful sign for the future of small-to-midsize podcasts unsure about perceiving YouTube as a viable podcast platform. Strategic Partner Manager Erica even backs up the size of YouTube's reach with a citation of Edison Research data. Having good, concise resources to facilitate an easier move towards the mentality that YouTube should be treated like any other podcast aggregator is a promising step. It's also interesting to note how much importance is placed on properly arranging podcast episodes in playlists. The video takes great care to establish best practices for naming and arranging playlists. While “RSS” is never spoken aloud, it feels like YouTube's approach is to use the existing functionality of easily saving video playlists to treat playlists like an RSS feed. Who knows, in a few months we could be hearing about updates to the platform that bridge the gap between how YouTube is consumed and audio podcasts are consumed. Speaking of YouTube… Last Monday an exclusive from Reuters reporter Foo Yun Chee shared details on Google's newest bid to negotiate an EU antitrust probe without a substantial fine. Luckily for podcasting, this could have beneficial knock-on effects. Google parent Alphabet has proposed to open their digital doors for the first time to allow third-party programmatic partners to place ads on YouTube videos. “The European Commission opened a probe last year to examine whether the world's largest provider of search and video was giving itself an unfair advantage in digital advertising by restricting rivals' and advertisers' access to user data.” If Google does end up waiving the requirement to use Ad Manager to place YouTube ads, this could both please the European Commission and open up a considerable amount of valuable inventory to podcast ad buyers. Inventory through platforms they're already familiar with and - since YouTube is pushing for more podcasts on their platform - that inventory will still be going to benefit the podcasting industry. Last Friday, a prominent podcaster under the Spotify umbrella said the quiet part out loud. As detailed in last week's Hot Pod, sports analyst and host of The Ringer Bill Simmons revealed Spotify parts the metric curtain for creatives that sign with them. The following is in reference to a recent episode of Peter Kafka's podcast Recode, in which Simmons appeared. “One thing he mentioned in the podcast that stood out to me was how he uses data. Although he said that he does not pay too much attention to his own show's performance metrics, he indicated that he takes advantage of Spotify's other data resources to scope out the competition and better position his shows.” The newsletter goes on to quote Simmons' interview in Recode in which Simmons describes having the ability to see the metrics of competitor's podcasts on Spotify as having access to “an incredible war chest of intelligence on the habits of people who listen to podcasts.” This is one of those rare moments where a known fact being stated out loud makes it sound like new information. It's not particularly breaking news that a content aggregator would have excellent data. Everyone in the business can use access to the data of a podcaster's competitors, it's just not often talked about. The fear behind what Simmons says here is that Spotify owns more than just the aggregator. Big Green owns hosting platforms and one of the largest ad businesses in Megaphone. There's nothing new under the sun. Retail giants like Walmart and Amazon have done this for retail purchasing competition in the past, but now podcasting is growing up and one-stop-shops like Spotify are becoming more common. Last Thursday Eric Nuzum published an installment of his Substack The Audio Insurgent in which he floats the question “Does Podcasting Lack a Middle Class?” The piece begins with Nuzum speaking at a conference heavily attended by GMs and CEOs of public radio stations. During a talk Nuzum hosted he asked the group of over 200 public radio heads, a demographic famous for embracing podcasting, who had at least one podcast that made 50,000 downloads a month. Fewer than ten attendees met that metric. “Why are those numbers important? The average CPM ad rate in podcasting is about $23.16 per thousand downloads. To qualify for buys at even that average rate, you generally need to have a podcast that's downloaded 50,000 times per month. Public radio sees podcasting as a critical part of its future, yet today only eight stations in the country are capable of hitting that rate on their own.” Nuzum's piece proposes the predominant narrative for smaller podcasters has created a class divide where the majority are told the only real strategy is to create content without fair compensation long enough that a magic larger company will buy the podcast for a massive windfall. Independent podcasters are expecting to either make it huge or fail out. There is no middle ground. “Podcasting has been around for more than 18 years, and public radio has been considered leaders in its development and growth. Yet of the 200+ stations in the room, exactly one of them had figured out in all that time how to produce a show that was self-sustaining for a staff of one.” The gulf between blockbusters and small indie projects is wide. There must be a place in the middle for creators and providers alike to make a good wage producing podcasts. There's adequate amounts of gold in them there hills, if the industry will stake claim to it. This one's for the gamers in the audience, though as per usual we're looping back around to podcasting by the end. Marketing Brew's Ryan Barwick covered some interesting new updates from the IAB regarding measurement standards in video games. The standards, which hadn't been updated since 2009, used to consider an impression to have happened once a player had been exposed to an ad for at least ten seconds. Barwick says: "That's been cut down drastically to one continuous second for in-game display ads and two continuous seconds for video ad units, so long as at least half of the advertisement's pixels are in focus. Those are more or less the same guidelines for online display ads.” These are more or less the same metrics applied to online display ads, but with the added consideration of ads existing in 3D space. The IAB's guidelines take into account viewing angle and pixel clarity in an acknowledgment that modern gaming is capable of placing ads inside game worlds. It's about time, too. The Download script writer Gavin Gaddis remembers when the Obama election campaign purchased billboard space from open-world racing game Burnout Paradise in 2008. Fashion brand Diesel bravely bought ad space on the side of vans that drove around the city. Vans that could be destroyed by players ad nauseam. Quoting Barwick again: “The IAB's new standards should be finalized by the fall. To Francesco Petruzzelli, chief technology officer at the in-game advertising firm Bidstack, the standards feel a bit like a minimum. One second isn't enough time for an impression, he argued, and that it could lead to an oversupply of inventory.” How does this relate to podcasting? In a world where seeing a Pepsi logo on a street sign while playing a multiplayer match of Halo: Infinite counts as an impression, there's no room for arguments about the validity of considering podcast downloads “real” engagement. This last full story is a Ryan Reynolds tweet, of all things. On Tuesday the actor posted a video in which he professes his love of shooting ads, describing them as mini-movies with the same creative process and crew requirements. And, like movies, ads are shot in places other than Hollywood without many initiatives to ensure diversity and inclusivity in many of the necessary career paths. “Almost two years ago we started the Group Effort Initiative to increase inclusion in the entertainment industry amongst BIPOC and underrepresented communities and it's just been hugely rewarding. That's why I'm proud to be co-founding the Creative Ladder.” The new nonprofit will, like Group Effort Initiative, work to make careers in the advertising creative space accessible to everyone. We love to see more diversity in every corner of the industry. Finally, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading. A must-read issue of Stratechery: Spotify's Investor Day, Spotify's Music Aggregation, Podcast Anecdata. My Lifetime Ban from the Podcasting Cool Kids Club by Neil Hedley And a reminder that the 2022 edition of the Infinite Dial Canada is June 30th and you can register right now at the link provided in the show notes. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
This week on The Download: a YouTube channel dives into podcasting on the video platform, the absence of podcasting's middle class, and what do IAB's measurement standards in video games mean for podcasting. Last Thursday, Creator Insider, a YouTube channel operated by a creator-focused wing of YouTube, uploaded a four minute FAQ video about podcasting on YouTube. While the video doesn't necessarily contain new groundbreaking information for someone who is deep in the podcasting industry, it's a wonderful sign for the future of small-to-midsize podcasts unsure about perceiving YouTube as a viable podcast platform. Strategic Partner Manager Erica even backs up the size of YouTube's reach with a citation of Edison Research data. Having good, concise resources to facilitate an easier move towards the mentality that YouTube should be treated like any other podcast aggregator is a promising step. It's also interesting to note how much importance is placed on properly arranging podcast episodes in playlists. The video takes great care to establish best practices for naming and arranging playlists. While “RSS” is never spoken aloud, it feels like YouTube's approach is to use the existing functionality of easily saving video playlists to treat playlists like an RSS feed. Who knows, in a few months we could be hearing about updates to the platform that bridge the gap between how YouTube is consumed and audio podcasts are consumed. Speaking of YouTube… Last Monday an exclusive from Reuters reporter Foo Yun Chee shared details on Google's newest bid to negotiate an EU antitrust probe without a substantial fine. Luckily for podcasting, this could have beneficial knock-on effects. Google parent Alphabet has proposed to open their digital doors for the first time to allow third-party programmatic partners to place ads on YouTube videos. “The European Commission opened a probe last year to examine whether the world's largest provider of search and video was giving itself an unfair advantage in digital advertising by restricting rivals' and advertisers' access to user data.” If Google does end up waiving the requirement to use Ad Manager to place YouTube ads, this could both please the European Commission and open up a considerable amount of valuable inventory to podcast ad buyers. Inventory through platforms they're already familiar with and - since YouTube is pushing for more podcasts on their platform - that inventory will still be going to benefit the podcasting industry. Last Friday, a prominent podcaster under the Spotify umbrella said the quiet part out loud. As detailed in last week's Hot Pod, sports analyst and host of The Ringer Bill Simmons revealed Spotify parts the metric curtain for creatives that sign with them. The following is in reference to a recent episode of Peter Kafka's podcast Recode, in which Simmons appeared. “One thing he mentioned in the podcast that stood out to me was how he uses data. Although he said that he does not pay too much attention to his own show's performance metrics, he indicated that he takes advantage of Spotify's other data resources to scope out the competition and better position his shows.” The newsletter goes on to quote Simmons' interview in Recode in which Simmons describes having the ability to see the metrics of competitor's podcasts on Spotify as having access to “an incredible war chest of intelligence on the habits of people who listen to podcasts.” This is one of those rare moments where a known fact being stated out loud makes it sound like new information. It's not particularly breaking news that a content aggregator would have excellent data. Everyone in the business can use access to the data of a podcaster's competitors, it's just not often talked about. The fear behind what Simmons says here is that Spotify owns more than just the aggregator. Big Green owns hosting platforms and one of the largest ad businesses in Megaphone. There's nothing new under the sun. Retail giants like Walmart and Amazon have done this for retail purchasing competition in the past, but now podcasting is growing up and one-stop-shops like Spotify are becoming more common. Last Thursday Eric Nuzum published an installment of his Substack The Audio Insurgent in which he floats the question “Does Podcasting Lack a Middle Class?” The piece begins with Nuzum speaking at a conference heavily attended by GMs and CEOs of public radio stations. During a talk Nuzum hosted he asked the group of over 200 public radio heads, a demographic famous for embracing podcasting, who had at least one podcast that made 50,000 downloads a month. Fewer than ten attendees met that metric. “Why are those numbers important? The average CPM ad rate in podcasting is about $23.16 per thousand downloads. To qualify for buys at even that average rate, you generally need to have a podcast that's downloaded 50,000 times per month. Public radio sees podcasting as a critical part of its future, yet today only eight stations in the country are capable of hitting that rate on their own.” Nuzum's piece proposes the predominant narrative for smaller podcasters has created a class divide where the majority are told the only real strategy is to create content without fair compensation long enough that a magic larger company will buy the podcast for a massive windfall. Independent podcasters are expecting to either make it huge or fail out. There is no middle ground. “Podcasting has been around for more than 18 years, and public radio has been considered leaders in its development and growth. Yet of the 200+ stations in the room, exactly one of them had figured out in all that time how to produce a show that was self-sustaining for a staff of one.” The gulf between blockbusters and small indie projects is wide. There must be a place in the middle for creators and providers alike to make a good wage producing podcasts. There's adequate amounts of gold in them there hills, if the industry will stake claim to it. This one's for the gamers in the audience, though as per usual we're looping back around to podcasting by the end. Marketing Brew's Ryan Barwick covered some interesting new updates from the IAB regarding measurement standards in video games. The standards, which hadn't been updated since 2009, used to consider an impression to have happened once a player had been exposed to an ad for at least ten seconds. Barwick says: "That's been cut down drastically to one continuous second for in-game display ads and two continuous seconds for video ad units, so long as at least half of the advertisement's pixels are in focus. Those are more or less the same guidelines for online display ads.” These are more or less the same metrics applied to online display ads, but with the added consideration of ads existing in 3D space. The IAB's guidelines take into account viewing angle and pixel clarity in an acknowledgment that modern gaming is capable of placing ads inside game worlds. It's about time, too. The Download script writer Gavin Gaddis remembers when the Obama election campaign purchased billboard space from open-world racing game Burnout Paradise in 2008. Fashion brand Diesel bravely bought ad space on the side of vans that drove around the city. Vans that could be destroyed by players ad nauseam. Quoting Barwick again: “The IAB's new standards should be finalized by the fall. To Francesco Petruzzelli, chief technology officer at the in-game advertising firm Bidstack, the standards feel a bit like a minimum. One second isn't enough time for an impression, he argued, and that it could lead to an oversupply of inventory.” How does this relate to podcasting? In a world where seeing a Pepsi logo on a street sign while playing a multiplayer match of Halo: Infinite counts as an impression, there's no room for arguments about the validity of considering podcast downloads “real” engagement. This last full story is a Ryan Reynolds tweet, of all things. On Tuesday the actor posted a video in which he professes his love of shooting ads, describing them as mini-movies with the same creative process and crew requirements. And, like movies, ads are shot in places other than Hollywood without many initiatives to ensure diversity and inclusivity in many of the necessary career paths. “Almost two years ago we started the Group Effort Initiative to increase inclusion in the entertainment industry amongst BIPOC and underrepresented communities and it's just been hugely rewarding. That's why I'm proud to be co-founding the Creative Ladder.” The new nonprofit will, like Group Effort Initiative, work to make careers in the advertising creative space accessible to everyone. We love to see more diversity in every corner of the industry. Finally, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading. A must-read issue of Stratechery: Spotify's Investor Day, Spotify's Music Aggregation, Podcast Anecdata. My Lifetime Ban from the Podcasting Cool Kids Club by Neil Hedley And a reminder that the 2022 edition of the Infinite Dial Canada is June 30th and you can register right now at the link provided in the show notes. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.
1. TikTok To Show Who Viewed Your Post - In addition to the “Profile View”, TikTok is now working on a new feature that will allow users to see who viewed their posts. This is another set of data you can use to identify your most engaged followers.The trade-off is that your followers will be able to see when you view their posts too. If you're not comfortable with that, you can opt-out of post view history. But then you won't be able to see view history for your content either. TikTok's post view history isn't like Instagram and Facebook stories, where it's turned on for everyone by default.2. Making Your Pages Appear As A Sitelink In Search Results - Sitelinks are the additional results that are sometimes shown below a Google search result, where it's usually just a one-line link to a different part of the website.And there is no meta tag or structured data that you can use to kind of like enforce a sitelink to be shown. It's for Google Algorithm to figure out what is actually kind of related or relevant for users when they're looking at this one web page as well.To improve your odds, Mueller recommends to have a good website structure, to have clear internal links so that it's easy for Google to recognize which pages are related to those pages, and to have clear titles that they can use and kind of show as a sitelink.This is also covered in the Google's Search Central page.“We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them. Make sure that the text you use as your page titles and in your headings is informative, relevant, and compact. Create a logical site structure that is easy for users to navigate, and make sure you link to your important pages from other relevant pages. Ensure that your internal links' anchor text is concise and relevant to the page they're pointing to. Avoid repetitions in your content.” 3. ‘Warning' Labels In Google Search Console Going Away - There seems to be a lot of confusions around the ‘warning‘ label for URLs and items in Google Search Console. So In an effort to help people focus more on critical issues, Google will now label top-level items as either valid or invalid.‘Valid' refers pages or items without critical issues, while ‘invalid' to pages or items with critical issues. You'll also see ‘valid' and ‘invalid' labels when looking at reports rendered by Google's URL inspection tool.Individual issues are still classified as error, warning, or good, which is communicated through use of color and icon rather than a text label. The following reports are affected by this update: Core Web Vitals: Poor/Need improvement/Good categories are retained, while pages are grouped into good and not-good tables. Mobile Usability: Categories are labeled as either ‘Not usable' and ‘Usable.' AMP report: Warnings are replaced with ‘valid' and ‘invalid' labels. Rich result reports: New labels will apply to Events, Fact checks, Logos, and other types of report. URL Inspection: The top level verdict for a URL will be either: URL is on Google URL is on Google, but has issues URL is not on Google 4. Microsoft Implementing Advertiser Identity Verification - Microsoft Advertising now requires advertiser identity verification, which the company claims improves customer experiences by ensuring that customers see ads from reputable sources. "Advertisers will be required to go through a verification process to confirm their legal identity as part of this program," Microsoft wrote. Advertisers can complete this process with Microsoft Advertising by using government-issued, photograph-enabled personal identity or business-related documents issued by relevant regulatory authorities. Microsoft claims that the process is highly automated, and that it has been simplified so that "advertisers can finish it fast."The current scope of the program has been restricted to advertisers belonging to specific verticals or unclear business models. The program is currently available in Australia, Brazil, Canada, France, Germany, India, the Netherlands, Poland, Mexico, Spain, Sweden, Switzerland, Ukraine, the United Kingdom, and the United States.How does advertiser identity verification work? Microsoft Advertising will request advertiser identity verification for one or more of your accounts via email. Follow the instructions in the email request that you receive to complete identity verification. You may be required to verify your status as a business, an individual, or both. You must complete all identity verification related tasks within 30 days of receiving the email request or we will pause your account and your ads will not show. In that case, once you have successfully completed identity verification, we will enable your account and will start showing your ads again. Review and approval of your verification submission may take 3-5 business days to complete. To appeal a decision, please contact support. For more information on verification status, please see Identity verification status below. You can learn more in this help document.5. Google Ad Manager Integration With GA4 For Web In Open Beta - The Google Analytics 4 integration with Google Ad Manager for web data is now in open beta. Follow the steps to link your Ad Manager account to Google Analytics 4 properties. To view reporting on Google Analytics metrics and dimensions, you can use the Analytics report type.6. YouTube Now Allows ‘Corrections' After Publishing - Per YouTube,“Up until now, if a creator wanted to correct an error in an existing upload or provide an update to information that was no longer accurate, short of editing and re-uploading the video, resulting in loss of engagement metrics and comments, the options were limited to adding a note in the description, responding to comments calling out the error, pinning a comment or doing nothing. With the launch of Corrections, creators will be able to call attention to corrections and clarifications in the descriptions of their already published videos.”The new Corrections info card will show up at the top right of the playback window, at the timestamp of the first Correction in the clip. Clicking on the info card will expand the video description, where the creator will be able to provide a written correction or clarification based on the change.But as YouTube explains, that could save creators from having to re-upload their clips – and it could be a particularly big help in adding important context to timely and evolving news-related videos shared in the app.Creators could also use the option to direct viewers to newer clips on the same subject. So if you've posted a popular tutorial video on, say, a certain app or device, you could add a note that it's since been updated via the Corrections marker, where you could also point users to your newer video on the topic.To add a correction to your YouTube clips, you can write “Correction:” or “Corrections:” within the video description, followed by the timestamp (00:00), and an explanation of your update. You can read more about video Corrections here.7. 1.5 Billion/Month YouTube Users Engage With YouTube Shorts Content - “YouTube Shorts are now being watched by over 1.5 billion logged-in users every month.” That is a huge amount, especially when you also consider that YouTube's total monthly ‘logged in' audience is 2 billion total users. That means that around 75% of YouTube users are engaging with Shorts.8. Additional Reels Remix Options In IG - Remix for Photos enables users to create Reels based on your feed post content, which they can then download themselves, within their own clips. Which means that people can re-use your content however they like – but you can switch off the option in your settings if you'd prefer that not to happen.Remixing your existing videos into shorter clips - Meta is notifying Creator Studio users of its new process to trim your existing videos into Reels clips. The process guides you through the editing process to create Reels and Stories clips, by using the best parts of your existing video uploads.9. New Promotional Options From Pinterest - Pinterest is introducing two new ad options to enable marketers get into its Stories-like Idea Pins, as well as a new 'Paid Partnership' tagging procedure that will provide creators another way to profit from their Pin efforts.The 'Idea Ads' feature, which are full-screen, multi-page presentations with unique links, similar to Idea Pins. Pinterest's interest targeting technologies will be used to increase response for Idea Ads, which will show in user feeds. It's basically an Idea Pin that you can boost with paid marketing to get your content in front of even more app users.Meanwhile, Idea ads with paid collaborations allow marketers to promote user-created Idea Pin content. This feature enables businesses to increase the reach of collaborative Pin projects, putting your promotions in front of the creators', your, and those you pay to reach audiences.Paid partnership Idea Ads feature a 'Promoted by' badge beneath the creator's name, as well as links to both the creator's and partner brand's app accounts. It's another method for the app to generate more lucrative creative collaborations, which helps brands create better content while also paying creators for their platform knowledge.According to Pinterest, brand collaborations with creators result in a 38 percent increase in brand recognition and a 37 percent increase in Pin awareness. This method allows creators to tag a partner brand in their Idea Pin, alerting the brand to the possibility of collaborating. The creator and the company then work out the details of their collaboration, and brands can promote the content further if they want to.This is another method for creators to generate money streams while also serving as a showcase for them, with free ad examples accessible for approval in the app.It could be a smart way to streamline brand relationships while also offering up new avenues for promotion through collaborators you might not have considered before.
The world went dark for Facebook Ad Managers after Apple's iOS14 update rolled out and people opted out of tracking on their iPhones. All the delicious data we used to get from Facebook now has more holes than swiss cheese. Being an Ad Manager today means you must know how to set up a client's business manager correctly so the data you get from the events in your ads is relevant to the campaigns. Otherwise, you're just like Mr Magoo bumbling around in ads manager. On today's episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager business”, I shine a light on aggregated events, how to set them up, what they're for and why you need to have them.
I'm curious… Do you appreciate the value you bring to your customers as an ad manager? What about the worth of your services? Do you feel worthy of the price you charge? This is something I talk to our Elite Ad Managers and members of our Inner Circle about quite often. You see, it's common for ad managers to limit your worth because you might think of the value of your time by an hourly rate. The thing is, you could be selling yourself short. If you're struggling to ask for what you're worth, you need to know this… …there is more that goes into valuing your time than you've probably thought about. That's exactly what I share with you on today's episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager business”.
1. LinkedIn Introduces Features To Drive Up Engagement - LinkedIn has added a showcase link to your profile, as well as new group post statistics and newsletter display settings.To begin, you can now add a website link to the showcase link, which will be displayed underneath your user name and description. In addition, LinkedIn has launched new group post analytics, allowing users to see engagement data for their group shares directly from their post. In this regard, the ability to gain greater insight into your contributions could be beneficial.Finally, LinkedIn users may now publish their newsletter links in the 'Featured' part of their profile, which will contain a 'Subscribe' button, giving them another method to get people to join up.2. WhatsApp to Debut Communities - WhatsApp, which is owned by Meta, isn't just for one-on-one discussions, as demonstrated by the addition of a Communities option, as well as new features for its current groups capability, last week.WhatsApp users will be able to combine multiple groups under one roof and exchange updates with the entire community, as well as establish smaller discussion groups.Administrators will have control over which groups can be included and will be able to send out announcement messages to all participants."We believe Communities will make it easier for a school principal to gather all of the school's parents together to exchange must-read messages and set up groups regarding certain classrooms, extracurricular activities, or volunteer needs," WhatsApp wrote in a blog post last week.3. Twitter's Q1'22 Results Show 12 Million New Users While Revenue Declines - With the Elon Musk buyout still pending, Twitter has released its newest performance update. To begin with, Twitter currently has 229 million monetizable daily active users, up from 217 million in Q4. That's a much better rate of growth than the previous two reports, with 12 million new users joining Twitter during that time.Twitter also stated that, due to a mistake on its part, it has been miscounting its mDAU data for the past two years. Due to the miscalculation, it was overstating its user counts by roughly 2 million on average.Twitter also said that subscription and other revenue (which includes data licensing) totaled $94 million, down 31% year over year. To me this is a sign that new options like Twitter Blue are not gaining any really any traction as yet, and not driving the supplementary income streams that Twitter was banking on.4. Meta's Q1'22 Results Show Revenue And User Growth - Meta announced in its first performance update of the year that Facebook has regained its user growth momentum. In March 2022, the average number of Facebook DAUs was 1.96 billion, up 4% from the previous year. The Asia Pacific region, where the app is still reaching out into developing nations and seeing steady take-up, accounted for the majority of Facebook usage growth. Meta does not provide usage statistics for its other platforms. In terms of sales, Meta earned $27 billion in the first quarter, growing 7% year over year.5. Pinterest Adds 2 Million New Users in Q1'22 - Pinterest's latest quarterly update shared some not-so-great stats, with revenue up year over year but down quarter over quarter, while user growth has returned, if only slightly, with 2 million more monthly actives logging in in Q1. Due to lockdowns and other pandemic mitigation measures, Pinterest usage has dropped dramatically from its heights early in the epidemic, when it was the big winner of the forced eCommerce push. People who were stuck at home flocked to Pinterest to browse and shop, bringing the app's total number of users to 478 million. Since then, it's been on the slide, though it may currently be stabilized around 433m.6. LinkedIn Business Highlights from Microsoft's FY22 Q3 Earnings - Microsoft has released its earnings for the third quarter of fiscal year 22. The following LinkedIn highlights were included in the financial performance report:In the third quarter, LinkedIn's revenue climbed 34% year over year, and they saw record engagement, with over 830 million professionals using the platform to connect, learn, grow, and get hired. And creators are increasingly leveraging the platform to develop their voices and grow their networks, using tools like as Newsletters to distribute information they care about. LinkedIn now has 28 million members who subscribe to at least one newsletter, up 51% in just the last quarter.You can see LinkedIn's quarterly product highlights, releases and enhancements in the Q3 FY22 product list here. For more information, see the Q3 FY22 earnings release here.7. Both Google Ads & Microsoft Bing Ads Report Strong Search Ad Revenue Growth - Both Alphabet/Google (GOOG) and Microsoft (MSFT) reported earnings this week, with both seeing about 22 percent growth in search ad income year over year.Alphabet's total revenue was $68 billion, up from $55.3 billion in the first quarter of 2021. Here are the important metrics for Q1 2022 (compared to Q1 2021) for Google search, which accounted for 58 percent of Alphabet's revenues: Total Google advertising revenue: $54.7 billion (up 22% from $44.7 billion) Google Search & other: $39.6 billion (a 24% vs. $31.9 billion) Google Network: $8.2 billion (up 20% vs. $6.8 billion) YouTube: $6.9 billion (up 14% vs. $6 billion) Microsoft's revenue for the third quarter of 2021 was $49.4 billion, up 18 percent from $41.7 billion in the previous quarter. Search and news advertising are combined by the company. In Q3 2022, revenue was $2.9 billion, up from $2.4 billion in Q3 2021.LinkedIn's sales increased by 34% to $3.4 billion, up from $2.6 billion a year before. The revenue from LinkedIn advertising increased by 61 percent year over year.8. New Features in Google Ads Performance Max Campaigns - Updates to Google's Performance Max (PMax) campaigns include new insights and manual checking options, a new customer acquisition objective, and improvements to existing Smart Shopping and Local campaigns.PMax is largely intended to increase conversions, with Google's automated system using Smart Bidding to enhance ad performance in real time and across channels. Essentially, the technique allows Google's automatic bidding, budget optimization, audiences, and creative aspects to work together to optimize for the greatest outcomes in your campaigns, decreasing manual strain in focusing your ad performance.Google is adding a new Insights aspect for PMax as part of its current update, which will provide more information on the particular variables being weighed into your campaign, as well as the levers to optimize your performance.The first is 'asset insights,' which will show you how your text, image, and video assets are performing with different client categories.“For example, if you're an outdoor retailer running a campaign for bikes, you may find that exercise enthusiasts engage more with images of people mountain biking, rather than product images of the bike itself. Using these insights, you can tailor your creative and influence your broader marketing strategy.”Meanwhile, consumer interest data will reveal the most appropriate search query themes for your advertisements.Google is also adding a new customer acquisition target to Performance Max, which is aimed to optimize for leads and sales.“This was previously available for retailers using Smart Shopping campaigns and is now expanding to more advertiser goals in Performance Max. This goal will allow you to either bid more for new customers compared to existing customers, or focus your optimizations on new customers only while maintaining your cost efficiency.”Advertisers will be able to optimize the performance of their advertisements by using their own Customer Match lists.Finally, relevant ad accounts are now receiving notifications in the Ad Manager app when they can upgrade to Performance Max campaigns.9. Google Adds Nine Policies to Three-Strike Ads System - Google has added nine new restrictions to its three-strikes system for advertisers who break the rules. Enforcement begins on June 21, 2022.In July 2021, the three-strikes system was announced. The three-strikes regulation is now global, according to Google, and is still being phased out across rules. To be clear, Google Ads does not have any of these policies. They're only new in that they're part of the three-strikes system.Running advertising on any of the following sites could result in a strike against your account: Compensated sexual acts Mail-order brides Clickbait Misleading ad design Bail bond services Call Directories, forwarding services Credit repair services, binary options and personal loans You will be alerted via email and in your account if your account earns a warning or strike.
Pull out the party hats and bubbly for The Marketing Funnel's retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre. **** To learn more about Lead Generation campaigns, visit this handy primer Facebook has created. Need to take a step before that and learn more about your Meta Business Suite and Ad Manager? Visit this link. Check out Zapier and get your automation groove on! Zapier.com. **** Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact. Wednesday, April 13 - 7 pm ET Friday, April 15 - 11 am ET Tuesday, 19 - 3 pm ET Register for free at: TheatreMarketingAcademy.com/lab For our first masterclass in the Lab, I'm going to do something I've never done before: Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth. This topical comedy was a blast to market with timely themes about truth and media. I'll cover strategy! Creative! And this is going to be so helpful to you … we'll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I'll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron's unwelcome visit). This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you're staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be! You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab Go to it! Sign up today. There are limited spots in each class. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message
Recently I held a workshop which focused on VIP days that Ad Managers can offer. VIP days are in demand and a lot of people are talking about them. Unfortunately, a lot of Ad Managers don't know what to offer for a VIP day. So let's look at three things you can offer for a VIP day as an Ad Manager on today's episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.
You may be wondering who are the trickiest clients to run ads for? And no, I'm not talking about specific niches like CPD or things like that. I'm talking about actual clients who are the trickiest ones that I have seen over the years. You know, those clients that have run ads themselves and had some good success but it is time to hand it over to someone else. These clients don't have the time as they have other areas of their business that they need to focus on. So who are the trickiest clients to run ads for? That's what we're talking about today in this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.
A question that I've heard from Ad Managers over the years is, “Should I work for an Agency or should I subcontract my Ad Management services?” That is a great question. While you have a valuable expertise that is very much in demand, should you just keep working with your own clients, or should you subcontract for an Agency or perhaps even be employed by an Agency? There's pros and cons for all these options and that's what we're going to be talking about today in this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.
Are you responsible for getting leads for your clients? Are you responsible for the sales for your client's offer? Are you responsible for copy creative videos? A lot of Ad Managers are a bit unsure of what all they are responsible for so that's what we're diving into now on this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.
Off-boarding clients. It's something that's not often spoken about when we talk about running ads for clients, because we want to look at all the good stuff, but it's inevitable. You are going to be off-boarding clients, whether they've had a change in direction with their Facebook ads or their overall strategy, whether they've decided to pause Facebook ads, because maybe they're just not working. How to provide a stellar off-boarding experience is what we're going to be diving into in this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.
The Gaming Careers Podcast - Streamer News for Twitch and YouTube
Some of Twitch's biggest streamers have been leaving the platform to instead stream on YouTube. Join Pete and Ben as they also discuss Streamlabs' new Safe Mode, Twitch's new Ad Manager, and much more.Links mentioned:Dr Lupo Announces Move to YouTubeInterview With Dr LupoTimthetatman Also Moves to YouTubeArticle on Timethetatman's MoveTwitch Gives Subscription RefundsBTTV Adds YouTube SupportStreamlabs Safe ModeA Day Off Twitch ImpactFacebook Expands Licensed Music CoverageTwitch Ad ManagerTwitch Studio Advanced Audio9 Advanced Stream Deck TipsVideo version of the podcast:https://youtu.be/hIsPRT1qIJUConnect with Benjamin Green:https://twitter.com/_BenjaminGreenhttps://youtube.com/c/BenjaminGreenYThttps://twitch.tv/benjamingreenConnect with Gaming Careers:https://gamingcareers.comhttps://discord.gg/GamingCareershttps://podfollow.com/GamingCareershttps://twitter.com/GamingCareershttps://instagram.com/Gaming.Careershttps://youtube.com/GamingCareershttps://twitch.tv/GamingCareers
If I see one more Webinar Ad for a Business Coach who coaches aboutBusiness Coaching that is vanilla, fluffy, and vague, I'm going to
Talking with Ad Managers and asking them what obstacles have kept them from being able to grow and scale their business,you would be surprised how many say “systems”. Yes, everybody loves systems and it has become a bit of a sexy word in this sort of marketplace. But you don't have to have systems in place to get to five-figure months. Yes, eventually when you are getting more clients on board and a VA or Marketing Assistant to help you, you will need systems in place. Chances are though, that's not what's stopping you from scaling. So what else could be stopping you from hitting those five-figure months? Let's take a deeper look at that today in this episode of Online Confidential
Have you ever been thrown under the bus? Well I have been and it was not a good experience! We want to act with grace and hold our head high and treat others with respect. It is so hard to do this all the time, especially as an Ad Manager. You'll see careless mistakes and setups where an Ad Manager should know better, but it's how we approach and handle these things that will make us better Ad Managers. So today on this episode of Online Confidential, let's unpack what it may look like to act with grace as an Ad Manager.
Have you ever wondered how you can make additional money as a Facebook ad manager, other than just doing done-for-you services? If you are wondering how, you are in luck cause I am sharing 4 services you can provide using your valuable Facebook Ads expertise to make extra income. I mean who couldn't use some extra money, right?
What's the difference between Standard Events, Custom Events and Custom Conversions? If you run ads, there's no doubt that you already know about Standard Events and probably Custom Conversions as well. But something that a lot of Ad Managers don't know about are Custom Events and how they are different. Let's take a step back and look at each of them individually today in this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.
Congratulations! You've got a new lead and you're getting on a discovery call but how do you know if they ready to hire you as an ad manager? So, yes, congratulations! You've got a new lead. You're jumping On a discovery call. Now we need to identify if they are ready to hire you as an ad manager, that's a very different thing to finding out if they are they even ready to run ads? That is what we are diving into today on today's episode of The Online Confidential, where I take you behind the scenes of secret ad manager business.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook's ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how you use Facebook's ads manager. Once you understand the changes, you can make them work for you. Show NotesConnect With: Vlad Zhovtenko: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Doug talks to Stacy Caprio about: Case Studies Purchasing sites Flipping Get the checklist here! Subscribe to Stacy’s mailing list This episode is brought to you in part by Ezoic. And be sure to check out Leap to help your site load faster. Plus you won’t have to worry about the Core Web Vitals. Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613
Doug talks to Stacy Caprio about: Case Studies Purchasing sites Flipping Get the checklist here! Subscribe to Stacy’s mailing list This episode is brought to you in part by Ezoic. And be sure to check out Leap to help your site load faster. Plus you won’t have to worry about the Core Web Vitals. Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613
The hard truth; when it comes to your marketing and ad spend it's all about testing. We can't really know for sure what will work and what won't. There's no magic bullet, and it's a mistake to think that there's one strategy to rule them all, one strategy that will work for every single person.And when you get to that point of knowing what is and isn't working, you're one step closer to nailing that winning strategy, helping you cut the time it takes to reach your goals.In this episode, I'll introduce you to the GPS Method: Grow, Profit and Scale, our signature process at The JW Agency. And if you want to do just that - grow, profit and scale, then following the 5 phases of the GPS Method will get you there faster. Share-worthy Quotes:“For some of you, Ad Manager is just really, really scary and overwhelming and daunting. Or you just aren't sure if your webinar's going to work. You feel like you're just throwing spaghetti and money at the wall by doing all the things. And I get that.”“Here's the silver lining, knowing what is and is not working will help you get to a winning strategy that much quicker and test and tweak faster so that you can reach your goals in less time.”“Once we have winning audiences and winning creative, we then start to scale. Scaling though, I can tell you, can be really tricky and really difficult.”
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