Podcasts about better ads

In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more (06:26) Videos with and without visual design elements, Top-performing reels had captions and hooks. (08:47) Create quality content, focus on messaging punchiness. (12:28) Changes to cookies make agencies more valuable due to increased need for data and analytics, especially for Fortune 1000 companies. (14:32) Preference for personalized, relevant content over random; appreciates targeted advertising and browsing suggestions. (16:50) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can't believe we've been in the Amazon game for 8 years).In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. We discuss some new potential game-changers on Amazon for 2024, strategy, and who's winning and who's not on the platform.Here's a quick look at a few of our topics:1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It's usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon. 2) Shop on Facebook. Amazon controls this for now, but likely there's more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app. 3) Amazon's continued growth and dominance and what it means.4) Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand.

Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Structured Social, co-founder of Brez, and co-founder of Constant Creative. He's spent the last ten years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove, going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Listen to Nick and Nathan discuss:  Nick's origin story as a professional goalkeeper  Why Nick's How to Run Facebook Ads course stands the test of time How Nick is walking the walk with his CDB beverage company, Brez The state of paid advertising  How Nick uses AI for his clients and business The four core areas of AI implementation  Using Canva and ChatGPT's integration  What's looming in 2024 for advertising  The challenges of transitioning from click to brick  How AI can help with customer service  And more AI tools for ad creation… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Welcome to the first episode of Maven Monday, where we share our best strategies to eliminate wasted advertising and grow your business with confidence.Do you want to grab more attention with your ads?Do you want to avoid the most common marketing mistakes that lead to wasting money?In this episode, Brandon and Caleb cover proven tactics to make your ads stand out in a crowded market, and explain the most common mistakes that cause campaigns to fail. Episode Highlights:00:52 - Question 1: Where do most businesses fail when marketing?02:49 - The silent killer of ad campaigns05:50 - A lead is a person with a need07:04 - Mistake: Putting media before your message12:00 - Mistake: Talking about yourself instead of your customer13:35 - Question 2: How do I make my ads stand out from my competition?14:46 - The #1 secret to memorable ads20:50 - How to say more with less25:49 - How to align with your customer for maximum impactFREE GUIDE: 15 Ways to Make your Ads More Memorable:https://frankandmaven.com/wp-content/uploads/2021/04/15-ways-to-make-your-ads-more-memorable-maven-method-training.pdfDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and Today we're checking in with AI maverick Austin from Pilothouse Studios. Austin walks us through his philosophy of using AI as well as his complete process for using ChatGPT, MidJourney and Adobe Image Fill to create mind blowing ads, and even better briefs. We'll learn the biggest do's and do nots when it comes to using AI for ad creative as well! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Using Facial coding with ad testing is how we measure emotional engagement people experience when watching ads. In this episode of Future Proof, Jane Ostler, EVP Global Thought Leadership at Kantar talks to Graham Page, Managing Director of Media Analytics at Affectiva, and Deepak Varma, Head of Neuroscience Insights at Kantar North America, explain how our expressions can reveal our emotional response to advertising and why these emotions are such a powerful predictor of successful ads.  They discuss potential applications of the technology as part of a pre-testing programme, including how it can optimize the ad or create cut downs that will make ads more likely to go viral, more likely to be remembered and more likely to build short and long-term associations for a brand. 

"AI has entered the chat," and today Jeanette will tell you how to use it to create effective ads that convert. AI is a tool that you can use to research and collect useful information such as opening questions for your ads, your avatar's potential problems, and a possible solution in the form of a call to action. Just as you need to be cautious about the content you consume, you should also be thoughtful about what you put out there. In terms of business, a bad ad can make a campaign fail. Luckily, AI is widely available to you and is also being integrated into basically every app you use. Tools like ChatGPT can be a great starting point to script your ads and, with some extra considerations, you can create compelling ads that resonate with YOUR audience and get them ready for an ads campaign that converts. Tune in and learn how to create ads by working smarter, not harder.In this episode:How AI can help you write adsWhat do learn from an ad that caught your attention Craft ads that address YOUR audience's problemsWhat AI cannot do better than you. Wanna go deeper? Watch the Free Webinar HERE: https://unapologeticallyunstoppable.captivate.fm/missingpieceConnect on the grams https://instagram.com/jeanette.peterson

In this episode, Spanky discusses how brands are using social listening tools to engage with their customers, such as Chips Ahoy. He also highlights how brands are working to close the equity gap for college athletes and how one business scored an NFL player endorsement, and the importance of thinking outside the box when looking for opportunities. Spanky also shares tips on how TikTok is competing for ad dollars, focusing on making the transition from organic to paid ads smooth for small business owners. Lastly, he talks about Ford credit's first-ever direct-to-consumer ad campaign. Key Moments: Chips Ahoy uses social listening tools to gauge content resonance with customers (2:04) https://www.adexchanger.com/brand-aware/chips-ahoy-takes-a-bite-out-of-tiktok/ Brands working to close equity gap (4:02) Importance of thinking outside the box when looking for opportunities (5:25) Tips on getting words that sell anything (7:25) https://www.learn.adzombies.com TikTok is competing for ad dollars and focusing on a smooth transition to paid ads for small businesses (9:26) Ford credit's first-ever direct-to-consumer ad campaign (11:39) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In today's episode, our insanely talented Creative Directors open the curtains on how Harmon Brothers has narrowly missed some bad video ad decisions: We are obsessed with getting creative feedback the right way.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Welcome to Episode 34 of Season 2 of the Search With Candour podcast. Your host, Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook to discuss all the latest SEO and PPC news including: Google testing new read-time labels on SERPs Update on the Helpful Content Update (sort of) Updated top 100 domains from SISTRIX Google Business Profile guidelines have been updated to include products New better ads standards will be introduced in October 2022 Show notes and transcript available at search.withcandour.co.uk

Today we are talking about the levels of thinking in marketing. Over the past week, we have encountered some setbacks in our ads, campaigns and results. It turns out that as humans, we tend to fall back on some patterns. And acknowledging the situation, I had an interesting realisation. Listen to the podcast to find out what are my thoughts and suggestions on the topic.

Many of you asked for concrete examples of how brands are getting ahead of the cookie issues by collecting zero-party data. The IAB recently suggested brands need to start advertising better experiences for longer-term relationships with consumers rather than highly targeted click-to-buy ads. Well, The Home Depot has created an excellent customer experience through live streaming video while collecting zero-party data and using email as a communication channel. Learn why YouTube wasn't the right platform for this campaign and how you can learn to replicate it for your brand.

The Coalition for Better Ads is working to improve the online ad experience for consumers. They've conducted extensive research and have created the Better Ads Standards David spoke with Brendan McCormick, spokesman for the coalition, about their report and what it means. The ad standards are based on the Coalition's extensive research, which has involved more than 66,000 consumers to date...

The Coalition for Better Ads is working to improve the online ad experience for consumers.They've conducted extensive research and have created the Better Ads StandardsDavid spoke with Brendan McCormick, spokesman for the coalition, about their report and what it means.The ad standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in...

Talking Ads is a live show where my team and special guests discuss the adverts we have seen recently and whether we love or hate them. I've selected some of the more interesting topics and concepts that should give you a great insight in to how to make your ads more effective. You'll need to join a Facebook Group to watch Talking Ads Live - https://www.facebook.com/groups/1612904965454759/

Tyler and Shelby discuss a new WordPress platform for local news organizations and how the Coalition for Better Ads has announced their plans to roll out their standards internationally. They also talk about how Magento's move to PWA and how The Financial Times is building brand loyalty among young readers.

Make Better Ads By Observing These 4 Things by Gary Champion

SIMPLE TRICK TO START WRITING BETTER ADS & COPY IN YOUR SHOPIFY DROPSHIPPING BUSINESS!

SIMPLE TRICK TO START WRITING BETTER ADS & COPY IN YOUR SHOPIFY DROPSHIPPING BUSINESS!

In this week's episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What's missing or lacking?  We cover all of this and more this week.  Thanks for listening! Read the Charter here: https://www.wfanet.org/news-centre/globalmediacharter/ Coalition for Better Ads: https://www.betterads.org/standards/ MRC Invalid Traffic Guidelines: http://mediaratingcouncil.org/101515_IVT%20Addendum%20FINAL%20%28Version%201.0%29.pdf iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat Visit BillBruno.com

Google has announced that the latest edition of its Chrome internet browser is going to include ad blocking automatically – although only certain types of ads will be affected. Chromes ad blocker will automatically start blocking ads that it, along with the Coalition for Better Ads group, considers annoying or intrusive. The announcement will naturally have many publishers concerned, whilst advertisers will also be prompted to rethink their approach to digital advertising, but Google argues that by forcing publishers to adhere to better ad standards, it will improve the online user experience and reduce the motivation from users to install third party ad blockers.

Google launched an ad-blocker for its Chrome web browser which will reportedly prevent intrusive advertisements, such as pop-up, noisy and full screen ones as determined by the Coalition for Better Ads. Given the sites’ dependency on sponsors, critics are questioning how effective this will be, particularly as Google may try to keep Chrome users from downloading third party ad-blocker software. Andrea Matwyshyn, Professor of Law and Computer Science at Northeastern University, and Zubair Shafiq, Professor of Computer Science at the University of Iowa, join host Dan Loney to discuss the implications of this move by the internet giant on Knowledge@Wharton. See acast.com/privacy for privacy and opt-out information.

Today's Commexis Cast discusses a new report that shows only 1% of publishers are affected by Google Chrome's ad blocking update. Sarah Fischer on Axios details Google's review of 100,000 websites in North America and Europe and found that only .5% were at the "warning" level of potentially being blocked. Only .9% were at the "failing level" and would be blocked," and "Google says that 37% of sites found in violation of the Coalition's standards have already fixed their advertising issues." The review was part of an ongoing audit that began in June 2017 to make sure publishers' ads were compliant with the Coalition for Better Ads standards, which are the guidelines Chrome's new ad blocker will follow. But have no fear ad publishers. One bad ad isn't going to hurt you, instead Google is looking to maintain a 7.5% non-compliance threshold before ads are blocked, and that threshold will shrink as time passes to 2.5%. Chromes ad blocker comes to the browser on February 15th. Google has also released an SEO plugin for Chrome called Google Lighthouse. Roger Montti on Search Engine Journal has a solid write-up of what you can expect. Phillip explains the 10 factors that you can expect Google to be checking with the new plugin, as well as some additional details to keep in mind. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

On this episode, Ryan Stewman tells us how to write better ads, and close more sales. Ryan Stewman is the self-made CEO of 7 different companies, a 5 times bestselling author and the founder of such brands as Hardcore Closer. For full show notes, visit https://earnworthy.com/109

In this special holiday episode, we're gonna spend some quality time-- just you and me-- talking about six creativity templates you can use to create baller ads!

Torsten Kleinz Ein Adblocker ist schnell installiert und befreit von nervtötender Werbung, schützt sogar vor Malware. Doch wenn hundert Millionen Nutzer Werbung verweigern, sieht die Sache plötzlich ganz anders aus. Der Kampf Adblocker versus Blocker-Blocker verändert die Web-Landschaft bereits. Immer mehr Teile des Netzes verschwinden hinter Paywalls, Fake-News hingegen florieren. Auch Provider mischen im Streit mit. Während sich Verizon mit unlöschbaren Super-Cookies als ultimativer Werbedienstleister anbietet, löscht Digicell für seine Mobilfunk-Kunden in Jamaica Werbung aus dem Datenstrom. Die scheinbar gegensätzliche Strategie dient jedoch in Wahrheit dem gleichen Zweck: Beide Provider wollen sich am Werbeumsatz beteiligen. Bei den Herstellern von Adblockern und Browsern sieht es ähnlich aus. Viele möchte sich mit Maßnahmen gegen überbordende Werbung schmücken, doch gleichzeitig an den Werbeumsätzen partizipieren. Grund für das festgefahrene Debakel ist auch der Vormarsch der programmatischen Werbung. Hatten Werbetreibende vor einigen Jahren wenigstens eine grobe Ahnung, wo sie inserieren, wird Werbung immer mehr über Echtzeit-Werbemärkte verteilt. Noch während eine Webseite lädt, wird im Hintergrund ausgehandelt, welche Werbung auf welchem Platz erscheinen soll. Kann es einen Ausweg geben? Alle Seiten versprechen bessere Werbung: Adblock Plus hat vor fünf Jahren das "Acceptable Ads"-Programm gestartet, die Werbeindustrie antwortete kürzlich mit der "Coalition for Better Ads", Werbeplattformen wie Facebook und Google hingegen versprechen bessere Werbung durch noch mehr Nutzerdaten.

Welcome to the latest episode! We're still working through the audio processes but to those who join back with us on this one we hope you are enjoying the ride as much as we are. Ervin's out this week and we are joined by Kyle for his debut on the show.Coalition for Better Ads:https://www.betterads.org/standards/If you want to support the fight for net neutrality, donate to these links below:https://www.eff.org/ https://www.freepress.net/ https://www.fightforthefuture.org/ https://www.publicknowledge.org/ https://demandprogress.org/ Additionally, you can set them as your charity on... https://smile.amazon.com/ Write to your House Representative and senators: http://www.house.gov/representatives/find/ https://www.senate.gov/general/contact_information/senators_cfm.cfm?OrderBy=state ...and the FCC https://www.fcc.gov/about/contact You can add a comment to the repeal here: https://www.fcc.gov/ecfs/search/proceedings?q=name:((17-108)) Also, a URL you can use thanks to John Oliver www.gofccyourself.com

Oggi parliamo della caduta libera della pubblicità. Partiamo dalle disavventure di YouTube, che hanno provocato la fuga di alcuni inserzionisti importanti. E poi vedremo quali sono i formati più odiati dagli utenti, ma forse un'idea ce l'avete già. Infine parleremo di una piattaforma che - pur di non ospitare pubblicità - diventa a pagamento. Questo è il Bernoccolo del Content.Benvenuti alla puntata numero 46 de “Il bernoccolo del content”, il podcast di netnoc dedicato al content marketing, puntata del 31 Marzo 2017.Con Andrea Ciulu e Pasquale Borriello.LE NOTE DEL PODCASTLa scorsa settimana Havas UK ha bloccato tutte le pubblicità su Google Display Network e Youtube http://www.programmatic-italia.com/trasparenza-brand-safety-havas-google/Johnson & Johnson e JP Morgan hanno fatto lo stesso http://mobile.reuters.com/article/idUSKBN16U1O1Chase Bank è passata da pianificare su 400.000 siti a pianificare su 5.000 siti, senza nessuna differenza nei risultati https://www.nytimes.com/2017/03/29/business/chase-ads-youtube-fake-news-offensive-videos.htmlEcco una bella lista dei formati ritenuti più fastidiosi dagli utenti: è un'ampia ricerca su 25.000 utenti, condotta da IAB e dalla Coalition for Better Ads in diversi paesi http://www.engage.it/tecnologia/pubblicita-online-formati-infastidiscono-utenti/103349 Medium diventa a pagamento, o meglio, lancia una versione 'premium' che per 5$ al mese promette l'accesso a contenuti e feature esclusive http://www.engage.it/tecnologia/pubblicita-online-formati-infastidiscono-utenti/103349LA RASSEGNA DEL BERNOCCOLOLa nuova sezione del podcast dedicata ai migliori articoli della settimana che riguardano, in qualche modo, il mondo del content marketing. Ogni settimana pubblichiamo sul blog di Netnoc le più importanti news sul content marketing e i social media. Potete anche registrarvi per riceverla ogni lunedì mattina via email.Netnoc Content Marketing Weekly http://www.netnoc.it/blog/topic/weekly Il formato pubblicitario ‘collection' su Facebook https://www.facebook.com/business/news/inspire-shoppers-to-purchase-with-a-collectionApple Clipshttp://www.apple.com/clips/https://www.wired.com/2017/03/hidden-breakthrough-apples-new-video-app/Un reality show firmato Snapchathttp://www.macitynet.it/snapchat-lancera-un-reality-show-per-coppie-scoppiate/Più Italiani su Facebook che su Internet?http://www.engage.it/datacenter/audiweb-307-milioni-italiani-online-gennaio/102529Le regole “segrete” di cancellazione di Facebookhttp://cybersecurity.startupitalia.eu/54363-20170315-le-regole-segrete-della-cancellazione-dei-post-su-facebookNOTE DI CHIUSURAGrazie a tutti voi per essere stati con me, Andrea Ciulu e con il mio collega e amico Pasquale Borriello. Ricordate di iscrivervi al podcast su iTunes o Soundcloud e di seguirci su netnoc.it, Facebook, Twitter e Linkedin.E se vi è piaciuta questa puntata, fatelo sapere a tutti: aggiungete una recensione su iTunes. Potete limitarvi a dare un voto al podcast da una a cinque stelline (meglio cinque) o aggiungere anche un commento.Se poi volete condividere la puntata sui social, fatelo con hashtag #ilbernoccolo.Alla prossima.La musica di questa puntata è Feels like summer di Weezer.Licenza SIAE APOD 5277/I/4999

Walt and Nilay talk about the state of ads today, Walt’s 1999 column on shoddy advertising, and the possible solution to the tracking pandemonium. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim and Dave ponder these topics: Does Google have moles in other large Tech firms? Panda update promoting big brand sites, Better ads in Gmail, Search 3.0 and Epsilons Security Breach Exposes Troubling Trend.

Jim and Dave ponder these topics: Does Google have moles in other large Tech firms? Panda update promoting big brand sites, Better ads in Gmail, Search 3.0 and Epsilons Security Breach Exposes Troubling Trend.