Podcasts about google discover

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn't exist. Erin and SEO pro Cindy Krum break down WordPress's mudslinging match with WP Engine and the quiet return to development, all while raising eyebrows over community trust. We check on Google's ever-evolving SERPs—AI Overviews, the deployment of Discover on desktop, and the not-so-sneaky ways impressions and clicks are decoupling faster than you can say “zero-click search.” Added to the mix: AI's impact on your inbox and why we might all end up living the “Dead Internet Theory.” Is SEO on life support or just evolving (again)? We debate the rosy new journey-centric approach while side-eyeing Google's “trust us, bro” attitude toward data transparency. Buckle up for a rapid-fire tour through the SEO wilderness—tracking AI hallucinations, local search creepiness, and why “hyper-personalization” might not sell more cannolis after all. News from the EDGE: [00:03:22] WordPress Unpauses Development - but is it out of time? [00:08:05] Google Discover on Desktop [00:12:53] AI is Making a Major Impact on Email Marketing [00:16:57]  Title Sponsor: Site Strategics SEO News from the EDGE: [00:20:01] The Great Decoupling Of Google Search [00:26:06] AI Overviews Research: How Google's AI Answers Vary Across Five States [00:32:07] AI and Local Search: The New Rules of Visibility [00:37:49] Sponsor: WAIKAY from InLinks [00:40:33] Google Search Console to Show AI Mode Performance [00:46:01] Is SEO Still Relevant In the AI Era? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio

Send us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user's intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization.The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won't survive the AI-driven tide unless they evolve dramatically.TakeawaysCindy Krum discusses the MUM model and its impact on SEO.Google's monetization strategies are evolving with AI integration.Personalization in search is becoming increasingly important.Marketers need to optimize for user intent and MUM journeys.Informational queries represent a significant portion of search traffic.Diversifying traffic sources is crucial for digital marketers.Branding and social media presence are essential for visibility.The search landscape is changing rapidly due to AI advancements.Marketers should be proactive in adapting to these changes.Understanding user journeys will be key to future SEO strategies.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Welche Folgen hätte es für Google, wenn das Unternehmen seine Suchedaten inklusive Informationen zur Berechnung der Rankings an Wettbewerber weitergeben müsste? Google CEO Sundar Pichai hat dazu klare Vorstellungen. Der Google AI Mode ist in den USA jetzt für alle Nutzer ohne Warteliste verfügbar. Aus anderen Ländern kann man sich für den Zugriff eines Tricks bedienen.  Google testet Discover auf dem Desktop bereits seit mehr als 16 Monaten. Aktuelle Zahlen zeigen, dass Discover auf dem Desktop deutlich weniger Traffic bringen könnte als die mobile Version. Das liegt auch an einer deutlich niedrigeren Klickrate. Google hat nach einem Bericht Signale aus der Suche zum Trainieren der AI Overviews und für Google Gemini genutzt.

Sat, 12 Apr 2025 17:03:15 +0000 https://podcast552923.podigee.io/354-neue-episode e7e4c896cb2a79579dc506e4f146b59f Google linkt jetzt offiziell aus den AI Overviews auf weitere Suchergebnisseiten. Das trägt zur sogenannten Google Loop bei. Erhalten Websites bald keine Klicks mehr von Google? Zuerst war es nur eine zufällige Beobachtung, jetzt ist es offiziell: Google verlinkt die AI Overviews mit weiteren Suchergebnisseiten. Das kostet die Webseiten Traffic, von denen Google seine Inhalte bezieht. Dabei erscheinen AI Overviews inzwischen auf mehr als 20 Prozent der Suchergebnisseiten. Zero Click Searches, Links auf weitere Suchergebnisse und die Aussage, Traffic für externe Websites sei ein "notwendiges Übel" - alles Anzeichen für eine Google Loop, die Nutzer an Google bindet und Clickouts auf andere Webseiten zu vermeiden sucht. Gute Nachrichten gibt es dagegen für Publisher, denn Google Discover kommt auch für die Desktop-Version von Google und dürfte hier für viel zusätzlichen Traffic sorgen. Google rät trotz KI zum Einsatz von strukturierten Daten, denn damit kann Google die Inhalte von Webseiten besser verstehen. Laut Google sind für KI-Features in der Suche keine besonderen SEO-Maßnahmen nötig. full Google linkt jetzt offiziell aus den AI Overviews auf weitere Suchergebnisseiten. Das trägt zur sogenannten Google Loop bei. Erhalten Websites bald keine Klicks mehr von Google? no

This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google's homepage. Google Search Analytics API now shows hourly data for the past ten...

Want to learn how to grow your traffic with Google Discover? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over how to use Google Discover to grow your blog traffic! Our guest for the episode is travel blogger Laura Peters Abalos, who has been able to triple her organic blog readers by using Google Discover strategies. Today, she'll be sharing her best tips so you can do the same. By the end of this episode, you'll understand: The types of content that perform best on Google Discover How to optimize your blog posts to get picked up by Google Discover Tips for capitalizing on Google Discover traffic A step-by-step workflow for creating Google Discover content And more! In short, if you're looking for new ways to grow your blog traffic and get your content seen, you won't want to miss this episode!

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Jono Alderson, an independent technical SEO consultant and WordPress advocate. Jono shares his journey of creating and submitting his first plugin to the WordPress repository, focusing on image optimization for website performance. They discuss the complexities of managing multiple image sizes in WordPress and how Jono's plugin generates images on-the-fly using services like Cloudflare, reducing server load and improving performance. The conversation also covers the environmental impact of web hosting, Jono's background, and his experience with AI-assisted coding.Top Takeaways:Image Optimization Plugin for WordPress:Jono Alderson's plugin focuses on solving WordPress image optimization issues by addressing the inefficiencies in how images are handled. WordPress often generates unnecessary image sizes, which leads to slower load times and inefficient storage use. His plugin dynamically generates the appropriately sized images for each device, improving both website performance and storage efficiency. By eliminating the need for WordPress to create multiple versions of images, the plugin optimizes the backend and frontend performance of a website.Environmental Impact of Image Management: The discussion highlights the environmental impact of inefficient image management. Storing and serving large or redundant images increases the carbon footprint due to the energy used in data centers and transmission networks. Optimizing images and reducing excess storage can help lower this impact, making even small changes in image management significant for sustainability.Jono Alderson's Plugin Submission Experience: Jono Alderson shared his experience submitting a plugin to WordPress, noting initial nervousness due to his self-taught background. After carefully following guidelines, the submission went smoothly, with only minor issues to address. Once live, Jono quickly fixed bugs and found updating easier with practice.Mentioned In The Show:YoastCloudflareWooCommerceGravity FormsSlackWhatsAppFacebookGoogle DiscoverFortniteHello BeautifulGitHubCursorJonoAlderson.com

It's a calm before the storm as we've got a quiet week in Android making Jason Howell, Mishaal Rahman and Ron Richards thankful for the reprieve, because the wave of phone releases is on the horizon!Note: Time codes subject to change depending on dynamic ad insertion by the distributor.00:03:05 - NEWSLayoffs looming, Google offers packages for Pixel and Android employees to exit2024 was a very good year for Smartphones with sales up 7%!PATRON PICK: Android 16's Linux Terminal is real and it runs DOOM0:19:24 - HARDWAREWe've got a release date for the Pixel 9A and it's soon!The Nothing 3(A) is coming on March 4!HANDS ON: Jason reviews the Moto G 2025, a $200 phoneThe leak of the Xiaomi 15 Ultra launch date reveals a February 26 date?00:42:46 - APPSNew Play Protect features roll out on Android to protect against dangerous appsOpenvibe is a new app attempting to unify the open social webApple Invites work on Android! Kinda...File sharing and linking for Android and Windows gets easier.00:56:59 - COMMUNITYMattBatt has the Moto G and loves itJason from Chicago cannot get the Google Discover page to fully workRory needs Earbuds with Find My Device support Hosted on Acast. See acast.com/privacy for more information.

Invité : Guillaume Giraudet-Bachiolelli, Fondateur de l'agence SEO 209 Agency Dans cet épisode du podcast Marketing B2B, j'échange avec Giraudet-Bachiolelli, fondateur de 209 Agency, sur l'avenir du SEO d'ici 2025. Il souligne l'importance de l'identité de marque et de l'engagement communautaire tout en intégrant des techniques traditionnelles. Nous discutons des erreurs courantes, des backlinks, et de l'impact de Google Discover. Guillaume insiste sur l'analyse régulière des performances SEO et la définition de KPI clairs pour ajuster les stratégies. Cet épisode regorge de conseils pratiques pour optimiser sa présence en ligne. Au menu de cette conversation entre Guillaume et Mony : 0:04 Introduction  4:04 Défis du SEO en 2025 12:45 Importance de Google Discover 14:55 Ciblage d'audience et SEO 16:12 Opportunités SEO à explorer 18:06 Analyse de la performance SEO 22:42 Backlinks : Stratégies et précautions 28:07 Conclusion et prochaines étapes Références : LinkedIn de Guillaume: https://www.linkedin.com/in/guillaumegiraudet/ Le site de 209 agency: https://www.209-agency.com/  -- ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠. Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for businesses aiming to improve their performance on Google Discover. Show NotesConnect With: Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Director at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies for optimizing content for Google Discover, and the impact of AI and machine learning on SEO. Show NotesConnect With: Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Novità interessante per gli utenti premium di Spotify. Strano comportamento di Google Discover. Nuove opzioni per Ray Ban Meta, gli occhiali sono sempre più potenti e completi. Learn more about your ad choices. Visit megaphone.fm/adchoices

SEO Strategist at El Nacional, Clara Soteras, discusses the intricacies of SEO strategy for news media. In this episode recorded in Spanish, Clara shares her perspectives on: impact of international projects on gaining SEO experience, the role of digital transformation in modern newsrooms, strategies for leveraging Google Discover in different countries,, and the importance of networking and consultancy in SEO. Show NotesConnect With: Clara Soteras: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains and drops, including bugs, update phases, and data misinterpretation. Learn about Google Discover's manual actions, content penalties, and the impact of noindex and nofollow tags on site performance.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠ ⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠ Show notes: Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024. Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO). Time stamps: 00:00:00 - Intro 00:00:57 - Sponsor: Wix Studio 00:02:38 - Sponsor: AlsoAsked 00:04:24 - Microsoft Start releases its AI policy 00:16:39 - Brave Search launches Answer With AI 00:33:34 - Site reputation abuse 00:44:21 - Outro Resources: Microsoft Start's AI policy: https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/ Brave Search's Answer With AI https://brave.com/blog/answer-with-ai/ Google documentation on site reputation abuse: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals Google will use both manual actions and algorithmic updates to tackle site reputation abuse: https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html Forbes blocks its coupon directory: https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html

Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode. We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more. Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Adapting to Google Algorithm Updates As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining!  I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources. SEO Expertise with SEO, Steve Weidman To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material. Beyond Traditional Web Search Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time. The Art of Keyword Research We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google. Personalization and Marketing Channels The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health,  real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive. Maximizing Marketing Vehicles In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority. The Rise of Generative AI Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opportunities for businesses in customer service, marketing data analysis, and content generation. Strategic Content Marketing for Niche Bloggers Steve encourages a strategic approach to content marketing. This includes reviving underperforming content through SEO reviews, UX assessments, and leveraging brand expertise. He also shared tips on using platforms like Reddit, Quora, and Medium effectively, focusing on providing value rather than self-promotion. A Granular Strategy for Success Finally, Steve advocates for a granular strategy. Start with one piece of content, measure the impact of each change, and continuously evolve. It's about being strategic, leveraging AI, and implementing a measured approach to content marketing and platform utilization. Embracing Creativity and Change To sum up, our digital marketing landscape is ever-evolving, and success lies in our ability to be creative, adapt to changes, and diversify our strategies. I hope these insights from the Blogger Genius podcast inspire you to explore new avenues like selling your own digital products and thrive in the digital space. Stay tuned for more episodes, and remember, I'm here to help you strategize your digital product journey. Let's embrace the change together! Other Related Blogger Genius Podcast episodes You'll Enjoy: How to Make Money Blogging in 2024 (New Trend) with Jillian Leslie How Will AI Impact Blogging in 2024 with Steve Wiideman? The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads. To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users. 2. The Changing Landscape for Publishers The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively. Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic. 3. The Future of Publishing and SEO As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry. Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience. John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup. More about Matt Bailey Watch the Endless Coffee Cup on YouTube Become an OMCA Certified Marketer Explore Our Digital Marketing Masterclasses Learn more about your ad choices. Visit megaphone.fm/adchoices

The race is on!  The AI Generative competition has been well underway and Google has leaned into a major update.  Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future?  This week, Wix's Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra' powered version of Bard - Gemini.  Pete Huang also makes an appearance to take a look at what Gemini means for the overall evolution of AI.  Today, we're all Geminis! So sit back, look up at the stars, and tune in to episode 74 of the SERP's Up SEO Podcast as we discover Google Gemini! Key Segments [00:01:48] What's On This Episode of SERP's Up? [00:03:28] Focus Topic of the Week: Google Gemini [00:04:06] Focus Topic Guest: Danny Goodwin [00:30:19] The Great Beyond w/ Pete Huang [00:39:01] Snappy News [00:43:39] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Danny Goodwin Pete Huang Erin Sparks Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Search Engine Land Google Gemini Google Gemini is here – and it's already being tested in Search The Neuron Barry Schwartz's Famous Butter Sandwich Edge of the Web News: Google drops Web Stories from image results, Google Discover carousel view and more Yandex search engine sold in $5.2 billion deal  Bard becomes Gemini: Try Ultra 1.0 and a new mobile app today Google: We Don't Say Core Web Vitals Are A Ranking Factor  

Eigentlich bekommen die Artikel nur einige hundert oder tausend Klicks. Aber auf einmal schlägt richtig viel Google Traffic auf. Zehntausende, gar hunderttausende Besucher sind möglich. Der Grund: Der Artikel wurde in Google Discover ausgespielt. Der News-Aggregator von Google ist weit verbreitet – vor allem auf Android. Allerdings: Ob, wann und wie die Artikel ausgespielt werden, ist eine sehr komplexe Angelegenheit. Trotzdem kann man diesen Kanal systematisch optimieren, sagt Steven Plöger. Wie genau – das erklärt er in unserem Podcast. 📈 Mehr Charts und Analysen zur Episode 📪 SEO Insights Newsletter 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

Fri, 05 Jan 2024 18:49:05 +0000 https://podcast552923.podigee.io/287-neue-episode f33d1058f807d326ae782a49160742d1 SEO ist ein Prozess, der niemals am Ziel ist. Es gibt laut Google verschiedene Gründe, warum SEO niemals perfekt sein kann. SEO ist eine andauernde Aufgabe. Man kann zwar versuchen, dem Idealzustand möglichst nahe zu kommen, doch erreichen wird man ihn nicht, denn die Entwicklung geht währenddessen weiter. Google hat jetzt erklärt, warum SEO nicht perfekt sein kann. Google zeigt für immer mehr Suchanfragen den neuen Follow-Button an. Das hat auch Auswirkungen auf Google Discover. Eine neue Korrelationsstudie zeigt, welches die wichtigsten Rankingfaktoren für die chinesische Suchmaschine Baidu sind. Google rät dazu, Website-Migrationen gut zu planen und zu notieren, was geändert werden soll. Ranking-Änderungen rund um Neujahr: Gab es ein unbestätigtes Google Update, oder sind saisonale Ursachen verantwortlich? full SEO ist ein Prozess, der niemals am Ziel ist. Es gibt laut Google verschiedene Gründe, warum SEO niemals perfekt sein kann. no Christian

In episode 479, Megan chats to Lynn Polito about whether we should still be making Web Stories and how they can help us bulk up our blog traffic. Lynn has been a food blogger for a little over 2.5 years. Her niche is creating recipes using 10 ingredients or less. She also focuses on almost all of the ingredients being pantry staples. In this episode, you'll learn how to create web stories, what animations to use and other logistics to make them go viral and boost your site traffic. - Use web stories to BOOST TRAFFIC to your blog without having to post new content frequently. - It can help your post appear in GOOGLE DISCOVER. - Choose SEASONAL RECIPES for web stories. - What should you put in a web story in terms of SLIDES AND ANIMATIONS? - Post web stories CONSISTENLY and track results. - You can SCHEDULE web stories in advance. - What should you change when DUPLICATING a web story? - The new Google algorithm is not pushing web stories as much, but it's still a good SOURCE OF TRAFFIC and WORTH THE TIME investment. Connect with Lynn Polito Website | Instagram

At the start of this new year, I realized I needed to make some changes to how I'm using my phone. In this week's episode, I'm outlining the problems I was having with technology and how it impacted my daily life, the parameters I've set for myself with my phone, and how I've set myself up for success. 5 Reasons to Reduce Phone Usage: Often, when things are out of balance, or we're not in our usual routines and rhythms, it's easy to fill the lack of structure and numb our feelings with screen time. This just makes things worse. I find that when I have things I want to do on my phone - whether it's an audiobook, podcast, course, project, etc. - then it is easy for me to come up with lots of excuses for the kids to keep playing, not involve them in helping out around the house, or for me to step away and finding ways to spend less time with them. These are great resources, but I want a break from the pull to step away. When I did my yearly review, I was surprised by the stories I was telling myself vs. reality. I was shocked at how much we did with family experiences and relationship-building with our family and people close to home. I want to be more aware and let reality count. I've been on my devices a lot more the last quarter with business and Christmas prep, which then turns to wasting time because our phones are masters at rabbit holes. I've gone down great rabbit holes I've learned a lot from, BUT it was still many hours on a screen and disengaged. I want to course correct and be more engaged at home. I want to give more attention to intentional rhythms with my younger kids specifically, which means firmer boundaries around screens for all of us. How I Set My Phone Up To Be…Just a Phone! I deleted all the apps off the home screen on my phone except for phone, text, calendar, and camera. I deleted and disabled Google Discover and Search, so I have zero ability to check email or look things up. I put my phone in greyscale mode. It looks horrible and makes it very unappealing to use for much besides phone calls. I got a flashlight to replace using my phone as a flashlight at night and in the early morning hours. I can't get sidetracked with it if it isn't in my hand. I got a pocket-sized notebook to carry around with a pen. I've replaced grabbing my phone with grabbing a notebook to write down a note or to-do item.

Kurt Schmidt is an extremely successful site owner who is back on the podcast to discuss all sorts of traffic and content-related topics. Kurt is the owner of a portfolio of Disney-focused sites generating HUGE amounts of traffic. He is a true expert in Google Discover and other alternative traffic sources. And with all the Google updates, there's perhaps no better time to pick his brain. One of the big changes he's made this year is shifting focus from prioritizing page views to user engagement metrics like time on page, highlighting the importance of engaging content. Ingrained in all of his sites is the importance of balancing tried and true, evergreen topics with up-to-date, trending, and conversational content. His team does a great job of creating content fast for the newsy topics in the niche as well as long-term organic traffic. There was even a period when they were publishing 90 articles a day, but at such a scale comes issues of quality control and fact-checking. So, Kurt offers up a ton of wisdom on solutions that will interest and help site owners of all sizes. For instance, creative ways to tackle the same topic in fresh and unique ways, tips on AI, as well as various new traffic sources to pursue. Overall, Kurt gives us yet another insightful look into online publishing, with awesome tips and strategies to help you get more traffic and make more money. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi...  Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201crea... 

Wed, 29 Nov 2023 06:56:12 +0000 https://podcast552923.podigee.io/282-neue-episode f9e500101e0a2985f132ac520d3b9c02 Welche Herausforderungen ergeben sich für SEOs im Bereich Editorial Content, und warum sind Bezahlschranken für Publisher von großer Bedeutung? Darüber habe ich mit Vivienne Goizet gesprochen, Publisher SEO Expertin und Editorial Lead SEO BILD. Bezahlschranken für Editorial Content sind heute eher der Normalfall als die Ausnahme. Google kennzeichnet diesen Content jedoch nicht entsprechend in der Suche und in Google Discover. Was für manche Nutzer ärgerlich ist, ergibt aus Sicht der Publisher durchaus Sinn. Darüber und über die besonderen Herausforderungen im Bereich Editorial SEO habe ich mit Vivienne Goizet gesprochen. Sie ist Publisher SEO Expertin und Editorial Lead SEO BILD. full Welche Herausforderungen ergeben sich für SEOs im Bereich Editorial Content, und warum sind Bezahlschranken für Publisher von großer Bedeutung? Darüber habe ich mit Vivienne Goizet gesprochen, Publisher SEO Expertin und Editorial Lead SEO BILD. no

Für manche Websites ist der Traffic aus Google Discover in den letzten Tagen und Wochen stark gesunken oder sogar komplett eingebrochen. Google untersucht das. Allerdings sollte man sich nicht zu viel Hoffnung machen, wieder auf das alte Traffic-Niveau zu kommen. In dieser Woche hat Google die neue 'Follow'-Funktion für Google Discover und die Suche ausgerollt und dies mit verschiedenen neuen Features verbunden. Apropos 'Follow': Google zeigt in dieser Woche die Follower-Anzahl für Social-Media-Profile in der Suche an. Dabei ist die Zahl der Follower kein Rankingfaktor. Warum das Google Core Update vom November so lange läuft, hat John Müller von Google erklärt.

Growing three food blogs as a family, organizing retreats for food bloggers, and leveling up your email marketing strategy with Taryn Scarfone from Joy Filled Eats. ----- Welcome to episode 434 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Taryn Scarfone from Joy Filled Eats. Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs Taryn started Joy Filled Eats eight years ago and has recently started two additional food blogs, one with her 14-year-old daughter and one with her husband. With each new blog, her approach has become more intentional and strategic — and has seen more rapid success as a result. In this interview, Taryn shares more about how she manages the responsibilities of three food blogs. She also speaks to the effects of recent Google Algorithm updates and why she has prioritized email marketing for Joy Filled Eats. Taryn has also hosted a mastermind group for food bloggers, as well as an in-person retreat with fellow food creators. She explains the process of organizing both, in case you feel inspired to do the same! In this episode, you'll learn: How she came to have three food blogs and why she enjoys running these sites with her family. What it's like to juggle the responsibilities for all three sites. How they grew A Grill for All Season to 150,000 monthly pageviews. How her sites have been affected by Google Algorithm updates and how they recover from updates in which the sites are negatively impacted. More about Google Discover and how it can affect site traffic. How she organized a retreat and a mastermind group for food bloggers. How she leveled up her email marketing strategy and grew her email list to 40,000+ subscribers. Resources: Joy Filled Eats A Grill for All Seasons Baking Me Hungry Google Discover 430: Grow Your Email List with ConvertKit's Creator Network with Nathan Barry Sidetracked Sarah Raptive Evolving Table It is a Keeper Email Crush by Matt Molen ConvertKit LiveIntent 201: Email Marketing for Bloggers with Matt Molen Follow Taryn on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Watch this episode on YouTube Jack Chambers-Ward and Mark Williams-Cook are back once again to discuss the latest SEO news including: SISTRIX analysis of Google update fallout BERT vs ERNIE = Google vs Baidu Google Discover being tested on desktop devices Are LinkedIn's AI-generated articles actually helpful? Full show notes and links available on search.withcandour.co.uk.

Kaum ist das Google Core Update vom Oktober vorbei, läuft schon das nächste Core Update. Und das ist nicht alles: Das nächste Reviews Update ist bereits angekündigt. Google hat eingeräumt, dass es beim Core Update vom Oktober Probleme gab, die sich auf die Darstellung in Google Discover ausgewirkt haben. Nachdem diese Probleme behoben sind, können manche Websites mit mehr Traffic aus Google Discover rechnen. Google AdSense bezahlt Publisher ab dem kommenden Jahr für Impressionen anstatt für Klicks. Das könnte zu mehr Werbung auf manchen Websites führen. Jahre nach dem ursprünglich geplanten Ende hat Google jetzt die Umstellung auf Mobile First-Indexierung abgeschlossen. Wichtig für Helpful Content ist laut Google vor allem die Originalität der Inhalte.

Welcome back to another episode of the Niche Pursuits News Podcast. This week's episode is seriously packed with a ton of important and interesting headlines in the SEO, digital marketing, and content creation space. So grab some popcorn, get comfortable, and let's get started! Spencer and Jared kick off the episode by talking about Google's latest announcement about an impending November core update, which started to roll out on November 2nd. We can expect to see the effects over the weekend. They talk about Google's explanation for the latest update and how there's also a review system update coming next week. Moving on, they share an article in The Verge accusing SEOs of ruining the internet. Spencer summarizes the 8000-word article and he and Jared discuss whether the author ultimately blames SEOs or Google itself for bringing down the quality of the internet.  What does Jared think about the article? Is The Verge hypocritical for publishing an article like this? What happened to Danny Sullivan, the Google employee who responded to Spencer's tweet? Tune in to find out! The conversation then shifts to an article on Detailed, and a tweet, by Glen Allsopp, about product review affiliate keywords. Allsopp shares his findings after analyzing 10,000 search results and he shares some staggering statistics for sites like Reddit and Quora. The next news item on the agenda has to do with Google's efforts to fix a bug from the October 2023 update, which impacted Google Discover traffic. Does that mean people who got massive traffic from Google Discover recently will see it disappear? Will people without much Google Discover traffic see it increase? Continuing with news about Google, Spencer and Jared share an article that shows how Google is inserting paid ads among organic search results. They talk about the implications of this move and how it may or may not affect publishers. Then Spencer shares an article about updates to Google AdSense, as the network is shifting to per-impression payments for publishers. How will this impact their earnings? Why is Google doing this? Since the network has always been pay-per-click, this is a major change to how it functions. Tune in to hear what Spencer and Jared have to say. Jared geeks out on the last news item on the agenda, an analysis of Google's EEAT Knowledge Graph. A recent article took a deep dive into how Google understands what is and isn't expert content and the importance of getting into the Knowledge Panel and building a brand. Jared shares some good ideas on how to get Google's stamp of approval, so don't miss them! When it comes to Side Hustle Shenanigans, Spencer provides an update on his second faceless YouTube channel, for which the stats are underwhelming. As he is completely hands-off in this endeavor, his advice for anyone looking to do something like this is to be very involved and detail-oriented. Listen in to find out what he thinks about this business model. Jared reports on his Amazon Influencer side hustle, noting that October was his worst month ever. Why was this? What's driving all the volatility? What does he expect in the coming months? There's just a little bit of time left, and Spencer shares his weird niche site first: Astronaut.io. This fascinating site features videos from YouTube that have zero views. With 105k visitors over the last three months according to SimilarWeb, it seems that some people (mostly in Russia), are enjoying them. Jared's weird site is in the celebrity niche, Who's Dated Who, which offers the dating history of every celebrity you can think of. He and Spencer discuss the site's ranking system, how it might be getting its data, its use of a forum, and how it's monetized. This DR56 site is ranking for over 600k keywords, and monthly estimated organic traffic of 1.2 million. And that brings us to the end of another great episode. Thanks for tuning in for another week and getting the latest in SEO news. See you next Friday! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back to another episode of the Niche Pursuits podcast! This week, Jared plays hosts alongside his guest Tony Hill, a niche site expert with about 2 decades of experience. Come along as they dissect and digest the latest news on SEO, digital marketing, Google, niche sites, and beyond. They kick off the show talking about the October core update, which just completed its 2-week rollout. Tony talks about how many sites got hit by both the HCU and this update, and Jared talks about whether or not the second update was a rollback of sorts by Google.  What's the current status of UCG sites? When do sites generally experience volatility during an update? Is Google demoting content that it thinks users don't need as much when they have access to AI resources like Bard? Is Google taking a different route in interpreting users' search queries? Tune in to hear their thoughts. The next topic is Mediavine's assessment of Google's Helpful Content Update. The ad company reports that just 5.8% of its sites were negatively affected, but would Mediavine site owners agree with that statistic? How transparent is the company's analysis? And was ad density one of the characteristics targeted by Google in the update? Find out what Tony and Jared think. Moving on, they discuss an article on Reuters about Google, AI, and its Search Generative Experience. The news outlet calls the search tool a “red flag” in the lengthy relationship between publishers and Google, and quotes experts who confirm that SGE is going to decrease publishers' organic traffic.  Jared and Tony talk about the importance of the situation being reported in the mainstream news to create more awareness. They agree that it's still the very early days and time will tell how it all plays out. Will the lite version of SGE remain? Will the antitrust lawsuit Google's facing be a determining factor? Listen to find out what Jared and Tony think. In the Shiny Object Shenanigans portion of the podcast, Jared talks about the Amazon Influencer Program and how it had taken a turn for the worse. His videos weren't appearing anymore and clicks had plummeted… until a few days ago. Everything seems to have turned around: clicks are up, his videos are back, and his fingers are crossed for 4Q. Stay tuned to find out how it all ends! Tony talks about Google Discover and how many websites are seeing a boost in traffic, which can happen after updates like the recent ones. He discusses brand new sites getting Google Discover traffic and sites that have been getting traffic for years going down to zero. He also mentions that Google is now considering a desktop version, and talks about his own experience with his sites on Google Discover. As for weird niches this week, Jared goes first with Halloween Jokes. This seasonal site ranks for just 1300 keywords, some of which are in the top 10. The site is making some ad revenue and would be relatively easy to recreate using AI. They also talk about the possibility of making a series of sites for different holidays as a way to maintain traffic year-round.   Tony shares a weird site as well, Find a Grave, which is like a Wikipedia with information about people's graves. This well-done directory contains information that is crowdsourced and contains a lot of relevant pictures and an active forum with more than 47k people.  They talk about the site's smart monetization techniques. Aside from ads, users can send flowers to the gravesites in its database, essentially making it very useful. All in all, a weird and clever niche site.  And that brings us to the end of another information-packed episode. Join us next week when they analyze the very latest in SEO news and bring some inspiration and laughs with their side hustles and weird sites. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Google revela su algoritmoAntes de empezar el episodio de hoy te traigo una herramienta de SEO gratuita que te ayudará a subir posiciones en Google.Podrás detectar fallos de tu web, revisar enlaces entrantes y salientes, realizar un análisis de palabras clave, analizar a la competencia y configurar alertas.Sólo tienes que entrar en https://borjagiron.com/ahrefs y empezar a usar la que posiblemente sea la mejor herramienta de SEO gratuita del mercado. Recuerda, borjagiron.com/ahrefs Te dejo el enlace en la descripción.Mejor hosting: HostingerPara crear tu web, blog o tienda online al mejor precioCómo comprar Hosting y Dominio con Hostinger al mejor preciohttps://triunfacontublog.com/mejor-hosting-wordpress/Consigue descuento: https://borjagiron.com/hostingerMuy buenas y bienvenido al podcast “SEO para Google”, soy Borja Girón y cada miércoles aprenderás todo lo necesario para salir en las primeras posiciones de Google y generar más visitas y ventas. Recuerda unirte a la Comunidad Emprendedores desde: https://borjagiron.com/comunidad y podrás acceder a las sesiones de Mastermind cada lunes conmigo y el resto de emprendedores, al podcast secreto, a los retos y las categorías dentro del grupo de Telegram sobre Instagram, RRSS, Finanzas, criptomonedas, salud, Inteligencia Artificial, marketing, podcasting, productividad y todo lo necesario para hacer crecer tu negocio.Y ahora sí…¿Estás preparado? ¿Estás preparada? ¡Comenzamos!La Ley de Servicios Digitales de la UE (DSA)A estos gigantes se les exigirá, por ejemplo, que informen de manera clara por qué recomiendan cierta información a determinados usuarios. También deberán poner en funcionamiento una herramienta sencilla mediante la cual alerten a las personas sobre contenidos ilegales y tomar medidas más contundentes para contrarrestar la desinformación.La ley introduce el concepto de "responsabilidad algorítmica" por el que "la Comisión Europea, así como los estados miembros, tendrán acceso a los algoritmos de las grandes plataformas online", obligadas a partir de ahora a eliminar los "productos, servicios o contenidos ilegales rápidamente después de que se hayan denunciado".Asimismo, la DSA introduce nuevos requisitos de transparencia en lo que se refiere a los parámetros de sistemas de recomendación de contenidos que emplean las plataformas digitales y presentan a sus usuarios el contenido que consideran relevante para sus intereses. Por ello, grandes plataformas de contenido, así como Google u otros destacados motores de búsqueda "tendrán que ofrecer a los usuarios un sistema de recomendación que no se base en su perfil".Esto afectará a Google Discover directamente.Se han observado ya algunos "cambios importantes", en particular en lo que respecta a la actualización de los términos y condiciones de uso de algunos de estos 'gigantes' y fuentes comunitarias han apuntado que TikTok ha presentado un nuevo algoritmo que no se basa en los perfiles de los usuarios y un archivo publicitario "completamente nuevo".Esta nueva legislación también impone que cualquier plataforma de contenidos accesibles por menores "establezcan medidas especiales de protección para garantizar su seguridad, en particular cuando tengan conocimiento de que un usuario es menor de edad. Así pues, "se prohibirá a las plataformas presentar publicidad dirigida basada en el uso de datos personales de menores, tal como se define en la legislación de la UE".Los resultados de la búsqueda se basarán únicamente en las palabras que escriban, no se personalizarán en función de la actividad e intereses anteriores del usuario, afirmó el presidente de Asuntos Globales de Meta, Nick Clegg, en una publicación de blog.Únete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio.También puedes acceder al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

Episode 180 contains the important Digital Marketing News and Updates from the week of Sep 25-29, 2023.1. Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony - The debate over whether Google uses clicks as a direct ranking factor has taken a new turn. Eric Lehman, a former 17-year Google veteran who worked on search quality and ranking, recently testified in the ongoing U.S. vs. Google antitrust trial. Lehman stated that Google's machine learning systems, BERT and MUM, are becoming more critical than user data for search rankings. He believes that Google will increasingly rely on machine learning to evaluate text rather than user data.Lehman's testimony has sparked controversy, especially among SEO experts, who have long questioned Google's transparency about its ranking factors. Google's Gary Illyes, at a recent AMA, confirmed that Google uses historical search data for its machine-learning algorithm, RankBrain. However, he clarified that clicks are not necessarily a direct ranking factor. Instead, they are used for evaluating experiments and personalization.The Department of Justice (DOJ) also attempted to challenge Lehman's statements by questioning Google's advantage in using BERT over its competitors. Lehman clarified that Google's edge comes from inventing BERT, not from its user data. The DOJ's attempt to impeach Lehman's testimony seemed to backfire, adding more credibility to his statements.Lehman also touched on the sensitive topic of using clicks in search rankings. He mentioned that Google avoids confirming the use of user data in rankings to prevent people from thinking that SEO could be used to manipulate search results. This adds another layer of complexity to the ongoing debate.In summary, while clicks may not serve as a direct ranking factor, they are part of a more complex system that includes machine learning algorithms and personalization. Lehman's testimony has reignited the discussion about Google's ranking factors, raising questions about the company's transparency and the future of SEO.2.

Learn about how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley: 01:42 How to integrate Discover into your SEO strategy 03:42 Factors to maximize Discover visibility 06:35 How to develop Authority & get recommended 09:26 Top mistakes when optimizing for Discover 14:24 Favorite tools for Discover Optimization 18:49 Optimizing Media for Discover 20:44 A last Google Discover Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #googlediscover #discoveroptimization #seo

Episode 175 contains the notable Digital Marketing News and Updates from the week of August 21 -25, 2023.1.LinkedIn Makes it Easier to Create and Manage Newsletters - LinkedIn is updating its newsletter creation user interface (UI) to make it easier for users to create and manage their newsletters. The new UI includes a number of improvements, such as a more intuitive design, a preview pane, and the ability to host multiple newsletters.First off, LinkedIn's rolling out an updated newsletter editing and publishing process, improving on the current creation flow. The preview pane allows users to see how their newsletter will look before they publish it. This is a helpful feature for ensuring that the newsletter is formatted correctly and that all of the content is displayed as intended.“The revamped article editor is purposefully designed to offer a seamless and dependable experience, allowing you to completely focus on sharing your insights and expertise. It's now easier than ever to format, layout, and add a mix of photos, videos, links and more. You can save your articles in progress as drafts to seek a second opinion and gather feedback from others before it goes live. With customization options, you can schedule your article to publish when your community is most active and add a SEO title and description for even more reach”The ability to host multiple newsletters is a new feature that allows users to create different newsletters for different purposes. For example, a user could create one newsletter for their company's news and updates, and another newsletter for their thought leadership content. “Any member or Company via Pages can now host up to five newsletters in one place with different topics, design and frequency of posting for each newsletter to strengthen relevance and engagement.”Finally, LinkedIn's also now adding auto-follow for newsletter subscribers, so that when a new subscriber signs up to your newsletter, they'll also follow your regular LinkedIn updates as well. I'm not sure that this is the best way to go, as newsletter subscribers are not explicitly seeking to follow all of a member's updates, but it could help in building your LinkedIn audience, and maximizing engagement through extended notifications.LinkedIn says that its newsletter updates will be rolled out to all users over the next month.2. TikTok Pushes Retailers to Adopt Native Shopping - TikTok is pushing retailers to adopt its native shopping elements, as it looks to further grow its in-app commerce business. The company recently announced that it is shutting down its Storefront feature, which allowed merchants to connect their third-party shopping process into the TikTok UI. Originally launched back in 2021, TikTok's Storefronts are primarily focused on direct connection with Shopify, and enabling Shopify merchants to display their products in-stream. TikTok has since expanded Storefront integration to other eCommerce providers as well, but now, it's confident that its own TikTok Shop offering will cover all retailer requirements.Now, TikTok wants retailers to rely on its own shopping tools, such as TikTok Shop, which allows users to browse and purchase products directly from videos and live streams. According to TikTok: “Storefront will be officially discontinued and unavailable for use. This means your Storefront products will no longer be visible on your TikTok profile, or be eligible for inclusion in short videos, LIVEs and ads. You will also lose access to your Storefront on Store Manager. It's important to migrate from your Storefront to TikTok Shop as soon as possible.”TikTok Shop is still in its early stages, but it has already seen some success. In April, TikTok announced that it had processed over $3 billion in GMV through TikTok Shop. The company is also working on expanding TikTok Shop to other countries, including the United States.The move to native shopping elements is a sign of TikTok's ambitions in the e-commerce space. In China, in-app shopping has become the key revenue stream for the local version of the app, but thus far, Western users haven't shown the same enthusiasm for in-stream purchases. TikTok has the reach, the experience, and the expertise to make this happen. Now, it's just down to whether users actually want to be able to shop in-stream.3. TikTok Launches Search Ads: A New Way to Reach Your Target Audience - It's official – TikTok is bringing ads to its search results.  TikTok has begun rolling out ads in search results, giving brands a new way to reach users who are actively looking for information about their products or services. The ads will appear alongside organic search results, and they will be labeled as "Sponsored." TikTok said this depends on: Relevancy, user intent (as understood from their search query), and broader learnings from other user behavior. Per Tiktok: “The typical search journey starts with a user clicking the search button at the top of the For You feed. From there, they type in a search query, which then yields a series of search results. The ads appear among these search results. Once a user clicks on a search ad, the ad mirrors the in-feed TikTok experience, with users able to continue scrolling through the search results in the order they appear on the page.”TikTok's search ads are not a standalone ads product. Rather, ads are an extension of a TikTok video ad buy. TikTok's search ads are powered by the same technology as its In-Feed Ads, which means that they can be targeted to users based on their interests, demographics, and other factors. This makes them a highly effective way to reach a specific audience with relevant advertising.The launch of TikTok's search ads is a major development for the platform, as it opens up a new revenue stream for the company and gives brands a new way to reach their target audience. It is also a sign of TikTok's growing ambitions in the advertising market. TikTok has 100 million U.S. monthly active users, which means there is a big opportunity for your brand or business to be found. Google has acknowledged TikTok search is a legitimate threat to its search business.4. YouTube's Tips for Creating Successful Shorts - YouTube Shorts is the fastest-growing content type on YouTube, and is now driving over 50 billion daily views in the app. YouTube has published a new interview with Shorts Product Lead Todd Sherman, in which Sherman answers some of the most common questions about Shorts, including how they're using hashtags, how often you should post, the Shorts algorithm, and what's coming next. “For example, on long form, a lot of the times people are choosing which video by tapping on it on their phone, or clicking on it on the web, and that choice is something that drives a lot of engagement. On short form, people are swiping through a feed, and discovering things as they go. That's one important difference.”Sherman says that Shorts views are not measured when a Short appears on screen, but are more aligned with actual viewer interest. “What we try and do with a view is have it encode for your intent of watching that thing, so that creators feel like that view has some meaningful threshold that the person decided to watch. It doesn't mean it's their favorite video ever, it just means that they are deliberately watching it.” Sherman says that YouTube doesn't publish its actual calculations on this, in order to stop people trying to game the system.Sherman says that the Shorts team has opted not to add specific thumbnail creation tools for Shorts because most Shorts views come from people swiping through the Shorts feed, which means that most people won't see your thumbnails anyway. YouTube has added the capacity to select a frame from your clip as the thumbnail, but there are no plans to add custom thumbnail options. YouTube advises that creators should “think audience, not algorithm” within their creative process. On hashtags, he said “Sometimes a hashtag can be associated with a real world thing that's happened, like an event, and you wanna' associate it with it. Other times they're focused on topics, and I think in both those cases, creators should consider using them.”Creators should also experiment with different types of content and collaborate with other creators to reach a wider audience.In terms of the Shorts algorithm, YouTube says that it takes into account factors such as watch time, engagement, and the creator's overall channel performance. The company also advises against posting too many shorts in a short period of time, as this can lead to lower engagement. “If you generated a bunch of relatively lower quality videos and then posted those, and got meager engagement on them, that energy is probably better spent in just making a better video and fewer of them.”Some gurus claim that re-uploading can effectively re-trigger the algorithm to expand your distribution, but Sherman says that this is not a great strategy. “I would not advise that. I've heard people talk about this as like a growth hack on Twitter or something [but] I think that there's also a risk that it gets seen as spam in our systems.”5. Google Ads Enhanced Customer Service: Get help from a Google Ads expert for $50 per call - Google Ads has started rolling out a new paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter). The service, called "Enhanced Customer Service," offers businesses one-on-one phone consultations with a Google Ads expert for $50 per call. However, the new tool is still in beta and so is not yet available to everyone.The service is currently available to a limited number of businesses, but Google plans to expand it to more businesses in the coming months. Google claims that in the consultation, a Google Ads expert will help the business with a specific issue they are having with their Google Ads campaigns. The expert can help with a variety of tasks, such as setting up campaigns, optimizing bids, and creating ad copy.The service is designed to help small businesses get the most out of Google Ads. By providing businesses with one-on-one support, Google hopes to help them improve their campaigns and get better results.Please listen to me and stay away from this service. If you want to hear why I'm asking you to stay away from this service then do give the show a listen. 6. Google August 2023 Core Update: What You Need to Know - Google announced its August 2023 core update on August 22, 2023. This is the second broad core algorithm update of 2023, following the March 2023 core update.The August 2023 core update is designed to improve the quality of search results. Google has not released any specific details about the update, but it is likely to focus on factors such as relevance, expertise, and authority.Early unconfirmed reports suggest that the August 2023 core update has had a significant impact on search results. Some websites have seen their rankings improve, while others have seen their rankings decline.It is important to note that core updates can take several weeks to fully roll out. This means that the full impact of the August 2023 core update may not be known for some time. Here are the most important things that we know right now in short form: Name: Google August 2023 Broad Core Update Launched: August 22, 2023 at around 1:30 pm ET Rollout: It will take about one to two weeks to roll out Targets: It looks at all types of content Penalty: It is not a penalty, it promotes or rewards great web pages Global: This is a global update impacting all regions, in all languages. Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast. Discover: Core updates impact Google Discover and other features, also feature snippets and more. Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice. 7. Google Search Can Now Index CSV Files: What You Need to Know - Google Search has recently updated its help document to say that it can now index Comma-Separated Values (.csv) files. This means that Google Search can now show CSV files in its search results when relevant to the query. This is a significant change, as it opens up the possibility of indexing a much wider range of data.CSV files are a common way to store data, and they are often used to store information such as customer lists, product data, and financial data. This means that businesses and organizations that have CSV files can now potentially have their data indexed by Google Search.There are a few things to keep in mind if you want to have your CSV files indexed by Google Search. First, the file must be publicly accessible. Second, the file must be well-formatted and easy to read. Third, the file must contain relevant keywords.8. Google: Internal Links Pointing To Same Page Don't Affect SEO -  John Mueller was asked if internal links that point to the same page have any SEO value. The exact question from Sina Afkham was, "How much weight does Google give to internal links pointing to a page itself? Does Google consider the anchor text of these links to gain a better understanding of what the page is about?" Mueller replied that Google does not give these links any more weight than other links. He explained that Google understands that internal links are often used to create a navigation structure for a website, and that they do not necessarily indicate that the linked page is more important than other pages on the site.This means that internal links pointing to the same page should not be used as a way to artificially boost the ranking of that page in search results. Instead, internal links should be used to help users navigate your website and find the information they are looking for.9. On Google's Ranking Systems From Google's Search Off The Record Podcast - In a recent episode of the Google Search Off The Record podcast, Danny Sullivan, Google's Search Liaison, discussed the company's ranking systems and how they are evolving. Sullivan revealed that Google uses multiple ranking systems, not just one algorithm, and that these systems are constantly being updated. “A lot of people think, ‘Oh, there's the Google algorithm, and that's it, it's this big giant thing.' And of course, as we all know, there's multiple systems that all come into play.”He also said that Google is now viewing updates as ongoing, rather than one-time changes. The podcast touched on SEO professionals' mistaken beliefs about ranking algorithm updates. One misconception is that each new update necessitates reworking your SEO strategy. However, Sullivan disagrees with this view.“If you've seen a change after one of these systems has been launched or an updated system been launched then that's probably a sign that, well, maybe you're not as aligned as you should be with what these things have been looking for with what Google's generally trying to look for.”Sullivan addressed the concerns of some SEO professionals who believe that Google's increased transparency about its ranking systems could lead to more gaming of the system. He said that Google is committed to providing accurate and relevant search results, and that it will continue to take steps to prevent gaming.“I think that I feel like more of our shift these days is less about these are the specific things and more of these are the mindsets you should be following.”Finally, Sullivan discussed the importance of creating high-quality content that is relevant to users' search intent - Create genuine, engaging content tailored to your target audience. He said that this is still the best way to rank well in Google search results.“Now more than ever, having that authentic content that you created because you have an actual audience in mind that you know would come to it directly, that is your way forward as you try to navigate this world of how ranking systems are evolving.”In conclusion, while staying informed is essential, Sullivan says most updates don't require dramatic alterations to your overall SEO approach.10. Google: A Page Doesn't Have To Be In The Top 10 Results To Be A Featured Snippet - Featured snippets (also known as Answer box) are a type of search result that appears at the top of the search engine results page (SERP) and quickly answer the users search query. They are typically a brief summary of the most relevant information from a web page, and they can be a great way to get your content noticed by searchers.There are a number of factors that can affect the ranking of featured snippets, including the quality and relevance of the content, the use of keywords, and the overall structure of the page. However, Google has not revealed the exact algorithm that is used to determine which pages are eligible for featured snippets.Shubham Davey asked John Muller "if a page isn't ranking in the top 10 on SERPs, are those pages eligible for featured snippets?"  Google's John Mueller said there is no rule that a page has to rank in the top ten search result positions for it to be considered eligible for a featured snippet position. This directly contradicts the results of a study published by Ahrefs and backed by their own data where they wrote: “If your page is ranking anywhere in the top10 Google search results, it has a chance to also get the #0 spot - a featured snippet. And the best part is that the amount of effort required to get featured is almost zero (that is, if you get lucky).”Google's Danny Sullivan added: “If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.”Given that Ahref contradicts with what John and Danny said, my question to you: Who will you listen to? An outsider or Google's official rep?

Episode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023. 1. ByteDance's CapCut Plugin Uses AI to Automate Video Creation - ByteDance, the parent company of TikTok, has released a new plugin for ChatGPT that allows users to create videos with AI. The new plugin leverages generative AI to create everything you need for publishing video content on TikTok and other social channels. It only takes a one-sentence prompt to describe the video's theme, topic, or purpose. But for higher-quality results, the more specific and detailed your prompt is, the better.2. Microsoft Advertising Announces New Features and Updates to Help Advertisers Get More Results - Microsoft Advertising has announced a number of new features and updates in July, including: Predictive Targeting - Microsoft Advertising introduced Predictive Targeting, an AI-based advertising tool that uses machine learning to automatically identify and target new audiences for increased conversions, which could save advertisers' time and boost campaign efficiency. While it offers flexible application with existing strategies, potential downsides include losing control over target audiences and possibly wasted ad spend or brand damage if incorrect audiences are exposed to ads. Generative AI And RSA - Microsoft integrated generative AI into creating and editing responsive search ads (RSA), providing AI-generated headlines and descriptions based on the advertiser's final URL. The updated experience reportedly offers neatly categorized, high-quality, and diverse recommendations in 35 detected languages, enabling advertisers to select multiple suggestions in a single click. You can also opt-in to auto-generation of assets, which dynamically creates assets when serving ads, enabling greater scalability and relevancy. RSA IF Functions - IF functions for RSAs could offer sophisticated targeting and ad customization based on device and audience. This would reduce the need for separate campaigns and enables customized messages for specific user devices or audience segments. Automated multimedia ads within Dynamic Search Ads (DSA) groups will reportedly utilize AI to automatically generate rich, visually engaging ads optimized for performance using your website's content. Combining users' assets with machine learning technology, these ads will be displayed on the right side of the search results page and exclusive, with only one multimedia ad appearing per page per advertiser. Property Promotion Ads For Vacation Rentals Microsoft extended its Property Promotion Ads, which are highly visual ads designed to inspire potential travelers, including vacation rentals and hotels. It allows travel advertisers to display more property offerings on Microsoft platforms. Offering a rich, engaging experience with complete control over images and callouts, these ads could drive increased bookings with premium placements and automated management via familiar ad management workflows in the Microsoft Hotel Center, saving advertisers' time. Enhancements To Universal Event Tracking Microsoft Advertising has enhanced its Universal Event Tracking (UET) tag dashboard, troubleshooting and monitoring UET events in real-time for more efficient testing and quality assurance. Additionally, the UET overview tab now provides an expanded lookback period to review the performance of your tag across various dimensions, such as events, parameters, and event types. Data-driven attribution (DDA) reporting became generally available, using advanced machine learning to calculate the actual contribution of each ad interaction on conversion, differing from the traditional Last Click Attribution (LCA) model. This model comparison report, accessible through Reports > Default Reports > Performance > Conversion Model Compare, should allow for thorough analysis with a wide range of metrics at the ‘Keyword' grain. Deprecation Of Keyword Planner Legacy Features Microsoft Advertising is deprecating several legacy features in Keyword Planner, including various service operations and the Product Category feature, due to their outdated nature and incompatibility with the system, effective August 21, 2023. 3. YouTube's New Video Title Suggestions: A Must-Try for Creators - YouTube is rolling out a new feature that will suggest video titles for creators based on the video's transcript and description. This new feature is designed to help creators create more effective titles that will attract more viewers.The title suggestions are generated by an AI model that analyzes the video's transcript and description. The model takes into account factors such as the most common words and phrases in the video, as well as the keywords that are likely to be searched for by viewers.The title suggestions are optional, but creators can choose to use them if they want. The suggestions are also updated over time as the AI model learns more about the video.4. Google Ads Policy Update: Repeated Violations Could Result in Account Suspension - Google Ads is updating its Circumventing Systems policy this month to clarify that the policy prohibits repeated and simultaneous policy violations across any of your accounts, including using two or more accounts to post ads that violate any Google Ads policy.The update also clarifies that the policy applies to both manual and automated violations. This means that if you are caught using automated software to circumvent Google's systems, your account could be suspended.Google takes violations of this policy very seriously and considers them egregious. If they find violations of this policy, they will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again.To avoid violating the Circumventing Systems policy, it is important to understand what is considered a violation. Cloaking (showing different content to certain users, including Google, than to other users) that aims at or results in interference with Google's review systems, or hides or attempts to hide non-compliance with Google Ads policies, such as: Redirection to non-compliant content Using dynamic DNS to switch page or ad content Manipulating site content or restricting access to so many of your landing pages that it makes it difficult to meaningfully review your ad, site, or account Using click trackers to redirect users to malicious sites Whether repeated or simultaneous, policy violations across any of your accounts, including using 2 or more accounts to post ads that violate this or any other Google Ads policy. For example, creating new domains or accounts to post ads that are similar to ads that have been disapproved for this or any other Google Ads policy. Bypassing enforcement mechanisms and detection by creating variations of ads, domains or content that have been disapproved (for this or any Google Ads policy) or using techniques in text, images, or videos to obfuscate sexually explicit content After a previous suspension decision, attempting to use the Google Ads system again by creating new accounts in order to re enter the system Abusing Google Ads product features in order to show policy non-compliant content to users and/or gain additional traffic Submitting false information as part of our verification programs As an FYI, Google Search (organic results, not paid) also has a circumvention spam policy.5. Building Trust and Increasing Sales with Google Merchant Center - Google Merchant Center is a free service that allows you to submit your business and product information to Google so that it can be displayed in Google results. This can be a great way to increase visibility for your products and drive traffic to your website.  Google has posted a new document in the Google Merchant Center area on how to build trust with your customers. The document goes through your business identity, your transparency, your online reputation, and your professional design.Google explained, that it wants "Google to be a safe and trustworthy place for both our customers and retailers. Customers should feel confident about the offers they are browsing and the businesses they are purchasing from. Sometimes it can take some time before a sufficient level of trust is established and before we consider it safe to display your offers to customers. This assessment is an ongoing process and since we know that customers are likely to do research about your products and business, we may review multiple signals from across the web. The more we know about your business, the better we are able to represent you."Here is that list of what Google said customers value in building trust with your business: Business Identity: Provide the official business name that you use across the web and avoid any mismatches in your registered business name and domain name. Include an “about us” page on your website to show your authenticity and tell customers your unique story. Let customers know that they can follow you on social media profiles and link to those pages from your website. Transparency: Be clear and provide detailed information about your policies including shipping, returns and privacy policies. Be transparent about your business model and how you operate. Online reputation: Help potential customers understand how to use your products or how other customers have used them. Show reviews and testimonials about your products and business. If you've received any badges or seals of approval from official third-party sources, make sure that you mention these. Clearly communicate how customers can interact with you by making sure they know how to get in touch with you and how your customer support is set-up. If you publish a blog post or if your business was mentioned in an article, make sure your customers know about this. Professional design: Install an SSL certificate so customers know that their sensitive data is retrieved and stored securely without being intercepted by hackers. Your website should be accessible for all customers, easy to navigate, and shouldn't contain any unnecessary redirects or redirects to broken links. Avoid placeholders for text and images; this gives the feeling that the website is unfinished. So there you have it, your blueprint from Google on how you can get your customers to trust you. :)But how does Google know if your customers trust you? Google put down this list of how you can help Google learn more about your business: Provide information in the Business information settings in Merchant Center. Link the relevant third-party platforms to Merchant Center. Create and verify a Google Business Profile. Follow our SEO guidelines to improve the visibility of your website on Google and to provide a good customer experience. Improve your eligibility for seller ratings, by opting into Google Customer Reviews or other third-party review services. Match your product data in your product feed with your website to ensure customers see the same information, such as prices, across both.6.  Don't Let Your Syndicated Content Hurt Your SEO! - Syndicated content is content that is published on multiple websites. This can be a problem for SEO, as it can lead to duplicate content issues. Google recommends that publishers use the noindex tag on syndicated content to prevent it from being indexed by search engines.The noindex tag is a meta tag that tells search engines not to index a particular page. This can be useful for a variety of reasons, including preventing duplicate content issues, preventing spam, and improving page load times.To use the noindex tag, simply add the following code to the head section of your page:This will tell search engines not to index the page. Google recommends publishers push syndication partners to use noindex to prevent syndicated content from outranking original news sources.7. Google Explains How Google Discover Works - Google's Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Martin offers quick insights into what Google Discover focuses on.Google Discover is a personalized feed of articles that match user interests. It is a great way to drive traffic to your website.Google Discover uses a variety of factors to determine which articles to show users, including the user's search history, the websites they have visited, and the topics they have clicked on. This means that the best way to optimize your content for Google Discover is to create high-quality content (while Google shows relevant evergreen content, the system is also looking for fresh content on particular topics that tend to need freshness.) that is relevant to your target audience. According to Martin, “Generally, content that is indexed and meets our content guidelines can be included in Discover. But …Discover traffic is hard to predict and will ebb and flow. The content in Discover is automatically refreshed as new content is published, however Discover is designed to show all types of helpful content from across the web, not just newly published content. A common mistake I see in the SEO industry is focusing too hard on keywords or the semantics of words and not enough on topics. In my experience, focusing on the semantics of words is a waste of time. Focus on topics of interest. Topics are about what's going on in the industry and understanding what are people interested in right now.”Here are some specific tips for optimizing your content for Google Discover: Use clear and concise titles that accurately reflect the content of your article. Use relevant keywords throughout your article. Include a well-written meta description that summarizes the content of your article. Use high-quality images and videos. Promote your articles on social media. 8. Your Page is Discovered, but Not Indexed! Here's How to Fix It - Google's John Mueller answered whether removing pages from a large site helps to solve the problem of pages that are discovered by Google but not crawled.The "Discovered - Currently Not Indexed" status in Google Search Console means that Google has found your page, but it has not yet crawled or indexed it. This can happen for a number of reasons, such as technical errors on your site, duplicate content, or low-quality content, although Google's official documentation only lists one reason. “Discovered – currently not indexed The page was found by Google, but not crawled yet. Typically, Google wanted to crawl the URL but this was expected to overload the site; therefore Google rescheduled the crawl. This is why the last crawl date is empty on the report.” If you see the "Discovered - Currently Not Indexed" status for one of your pages, there are a few things you can do to try to fix it: Check for technical errors on your site. Make sure your content is unique and high-quality. Submit your page to Google Search Console. 9. Google's SEO Advice Has Not Changed in 20 Years. Here's What You Need to Know - Google's core SEO advice has not changed in two decades. That's right, the same advice that Google gave in 2002 still applies today.In a recent post, Danny Sullivan, Google's Search Liaison, shared a screenshot of Google's advice from 2002. The advice reads: "Make pages for users, not for search engines."Sullivan went on to say that Google's core SEO advice has not changed because it is still the best way to create high-quality content that people will want to read.So, what does it mean to "make pages for users, not for search engines"? It means that you should focus on creating content that is informative, helpful, and engaging. You should also use keywords throughout your content, but you should not stuff your content with keywords.If you follow Google's core SEO advice, you will be well on your way to ranking well in search results.Here are some additional tips for following Google's core SEO advice: Write clear and concise titles that accurately reflect the content of your page. Use relevant keywords throughout your content, but don't overdo it. Create high-quality images and videos. 10. LLMs for SEO: A Recipe for Disaster? -  Large language models (LLMs) are a powerful tool that can be used for a variety of tasks, including generating text, translating languages, and writing different kinds of creative content. However, LLMs can also be used for SEO purposes, and this can lead to disaster if not done correctly.One of the main problems with using LLMs for SEO is that they can generate content that is not relevant to the user's search intent. This can lead to a decrease in organic traffic, as users will be less likely to click on links to pages that are not relevant to their search.Another problem with using LLMs for SEO is that they can generate content that is plagiarized or duplicate. This can lead to a site being penalized by Google, which can result in a decrease in search rankings.If you are considering using LLMs for SEO, it is important to be aware of the risks involved. You should also make sure that you are using a reputable LLM provider that has a good track record of generating high-quality content.Sources: https://twitter.com/rustybrick/status/1671848255792054272 and https://flower-nutria-41d.notion.site/No-GPT4-can-t-ace-MIT-b27e6796ab5a48368127a98216c76864

Ready to take a bunch of notes that could help give your site a competitive advantage in the SERPs? Tony Hill joins the Niche Pursuits podcast to share his experience recovering a website from a Google update. Tony's been building niche websites since 2005 and is very familiar with core updates. For instance, he had some health sites doing big numbers wiped out by the Medic Update. However, it was the May 2020 core update that was particularly devastating, causing his main 18-year-old site to lose almost half its traffic in just a few weeks. To recover from the update, Tony and his 10-person team formulated a bullet-proof game plan to recover the site. The strategy included a comprehensive process to improve the site's existing 1200 pages. They started by using Google's NLP API to analyze their content and improve its salience score. They found that word order is crucial to help the algorithm better understand your content. So at the sentence, paragraph, and article level, they made a deliberate effort to put the subject first. An academic tool called Sketch Engine also helped them to analyze language patterns in top-ranking articles on some of the biggest sites in the world. And found that using second-person language and specific, confident wording can improve content quality. So Tony and his team then reviewed their content to make it clearer and more confident, using specific and directive language. They didn't delete any articles but rather cut out fluffy sentences and paragraphs and added more information when needed. Other specific tactics included improving readability, adding more visuals, and updating outdated information. They also added more categories and subcategories to their website to help users navigate content. By focusing on updating content one category at a time, they continuously experimented and tested to see what worked. They also read competitor's articles word for word to see how they structured their content to make improvements to their own. They also worked with expert writers and editors to ensure quality and establish a persona for the site. They also created a contributor's page, an Ask an Expert section on the site, and paid experts to answer questions on Quora and Reddit. He also made a point to flesh out the schema of every article, going above and beyond the typical author schema and entity data. They also made great use of internal linking, aiming to include at least one internal link in every paragraph of an article, sometimes even linking to the same article twice in an article. Considering their substantial success in Google Discover, they also analyzed their most successful articles and found that related topics were being featured, so they created new articles on related topics and grew their success in Google Discover. And after a year of consistent effort and multiple Google updates, Tony's site not only recovered its lost traffic but experienced significant growth, now receiving nearly 8 million page views per month. Tony's interview is a high-level masterclass in site operations and site recovery that can help site owners at all levels. The way he thinks outside the box to improve the strength of his content will not only inspire you to do the same but also give you actionable steps you can start using today! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Cambio drástico en el RGPD / OpenAI publica un detector de ChatGPT / Será casi imposible compartir cuenta de Netflix / Amazon vende oficinas gigantes por el trabajo remoto / Cagada gigante de GitHub / NASA y Boeing crearán prototipos Truss Braced Patrocinador: Aunque el Gobierno haya eliminado las ayudas, en BP siguen los ahorros de 10 céntimos por litro utilizando la tarjeta MI BP, que puedes instalar como aplicación en tu móvil, y en cuestión de segundos empezar a ahorrar y acumular puntos. — Te dejo el catálogo de regalos y privilegios como los descuentos en Amazon. Cambio drástico en el RGPD / OpenAI publica un detector de ChatGPT / Será casi imposible compartir cuenta de Netflix / Amazon vende oficinas gigantes por el trabajo remoto / Cagada gigante de GitHub / NASA y Boeing crearán prototipos Truss Braced

Twitter Auction Complete Twitter is blocking third-party clients like Tweetbot and Twitterrific Sawyer Merritt on Twitter: "Boston Dynamics shows of their robots latest skills Tesla staged 2016 self-driving demo, says senior Autopilot engineer Twitter admits it's breaking third-party apps, cites 'long-standing API rules' Google Images Was Created Because Of Jennifer Lopez Leo's wake-up call Dozens of media companies set 2023 content deals with Twitter Free the nipple: Facebook and Instagram told to end ban on bare breasts New Study: No, Of Course Russian Twitter Trolls Didn't Impact The 2016 Election | Techdirt Saunas and cold shock Google's brief to SCOTUS on 230 Nick Cave says imitation ChatGPT song is 'a grotesque mockery of what it is to be human' Point-by-point rebuttal of that litigation Reid Hoffman makes a podcast with ChatGPT Nest cofounder's next thing: mail your dessicated food waste to him for chickenfeed Google Changelog YouTube is testing a hub of free, cable-style channels | Engadget Your Google Stadia controller won't be a paperweight after the service shuts down | Engadget Google plans AirTag clone, will track devices with 3 billion Android phones Google Translate now supports 33 new languages offline Fitbit step and heart rate data is appearing in Google Fit ChromeOS 109 rolling out with a tweak to how Android apps launch Google's bringing new features to older versions of Android Android Auto redesign rolling out draggable seek bar in music apps Google Discover rolls out three-column UI ahead of Pixel Tablet Android 13 is running on 5.2% of all devices five months after launch We like this compost bin Govee Smart Kettle State Dept phases out Times Roman in favor of 14 pt Calibri I'd Like to Play Alone, Please: Essays by Tom Segura Marshawn Lynch Shows Kevin Hart Beast Mode In The Cold Tubs Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: acilearning.com

Twitter Auction Complete Twitter is blocking third-party clients like Tweetbot and Twitterrific Sawyer Merritt on Twitter: "Boston Dynamics shows of their robots latest skills Tesla staged 2016 self-driving demo, says senior Autopilot engineer Twitter admits it's breaking third-party apps, cites 'long-standing API rules' Google Images Was Created Because Of Jennifer Lopez Leo's wake-up call Dozens of media companies set 2023 content deals with Twitter Free the nipple: Facebook and Instagram told to end ban on bare breasts New Study: No, Of Course Russian Twitter Trolls Didn't Impact The 2016 Election | Techdirt Saunas and cold shock Google's brief to SCOTUS on 230 Nick Cave says imitation ChatGPT song is 'a grotesque mockery of what it is to be human' Point-by-point rebuttal of that litigation Reid Hoffman makes a podcast with ChatGPT Nest cofounder's next thing: mail your dessicated food waste to him for chickenfeed Google Changelog YouTube is testing a hub of free, cable-style channels | Engadget Your Google Stadia controller won't be a paperweight after the service shuts down | Engadget Google plans AirTag clone, will track devices with 3 billion Android phones Google Translate now supports 33 new languages offline Fitbit step and heart rate data is appearing in Google Fit ChromeOS 109 rolling out with a tweak to how Android apps launch Google's bringing new features to older versions of Android Android Auto redesign rolling out draggable seek bar in music apps Google Discover rolls out three-column UI ahead of Pixel Tablet Android 13 is running on 5.2% of all devices five months after launch We like this compost bin Govee Smart Kettle State Dept phases out Times Roman in favor of 14 pt Calibri I'd Like to Play Alone, Please: Essays by Tom Segura Marshawn Lynch Shows Kevin Hart Beast Mode In The Cold Tubs Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: acilearning.com

Twitter Auction Complete Twitter is blocking third-party clients like Tweetbot and Twitterrific Sawyer Merritt on Twitter: "Boston Dynamics shows of their robots latest skills Tesla staged 2016 self-driving demo, says senior Autopilot engineer Twitter admits it's breaking third-party apps, cites 'long-standing API rules' Google Images Was Created Because Of Jennifer Lopez Leo's wake-up call Dozens of media companies set 2023 content deals with Twitter Free the nipple: Facebook and Instagram told to end ban on bare breasts New Study: No, Of Course Russian Twitter Trolls Didn't Impact The 2016 Election | Techdirt Saunas and cold shock Google's brief to SCOTUS on 230 Nick Cave says imitation ChatGPT song is 'a grotesque mockery of what it is to be human' Point-by-point rebuttal of that litigation Reid Hoffman makes a podcast with ChatGPT Nest cofounder's next thing: mail your dessicated food waste to him for chickenfeed Google Changelog YouTube is testing a hub of free, cable-style channels | Engadget Your Google Stadia controller won't be a paperweight after the service shuts down | Engadget Google plans AirTag clone, will track devices with 3 billion Android phones Google Translate now supports 33 new languages offline Fitbit step and heart rate data is appearing in Google Fit ChromeOS 109 rolling out with a tweak to how Android apps launch Google's bringing new features to older versions of Android Android Auto redesign rolling out draggable seek bar in music apps Google Discover rolls out three-column UI ahead of Pixel Tablet Android 13 is running on 5.2% of all devices five months after launch We like this compost bin Govee Smart Kettle State Dept phases out Times Roman in favor of 14 pt Calibri I'd Like to Play Alone, Please: Essays by Tom Segura Marshawn Lynch Shows Kevin Hart Beast Mode In The Cold Tubs Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: acilearning.com

Twitter Auction Complete Twitter is blocking third-party clients like Tweetbot and Twitterrific Sawyer Merritt on Twitter: "Boston Dynamics shows of their robots latest skills Tesla staged 2016 self-driving demo, says senior Autopilot engineer Twitter admits it's breaking third-party apps, cites 'long-standing API rules' Google Images Was Created Because Of Jennifer Lopez Leo's wake-up call Dozens of media companies set 2023 content deals with Twitter Free the nipple: Facebook and Instagram told to end ban on bare breasts New Study: No, Of Course Russian Twitter Trolls Didn't Impact The 2016 Election | Techdirt Saunas and cold shock Google's brief to SCOTUS on 230 Nick Cave says imitation ChatGPT song is 'a grotesque mockery of what it is to be human' Point-by-point rebuttal of that litigation Reid Hoffman makes a podcast with ChatGPT Nest cofounder's next thing: mail your dessicated food waste to him for chickenfeed Google Changelog YouTube is testing a hub of free, cable-style channels | Engadget Your Google Stadia controller won't be a paperweight after the service shuts down | Engadget Google plans AirTag clone, will track devices with 3 billion Android phones Google Translate now supports 33 new languages offline Fitbit step and heart rate data is appearing in Google Fit ChromeOS 109 rolling out with a tweak to how Android apps launch Google's bringing new features to older versions of Android Android Auto redesign rolling out draggable seek bar in music apps Google Discover rolls out three-column UI ahead of Pixel Tablet Android 13 is running on 5.2% of all devices five months after launch We like this compost bin Govee Smart Kettle State Dept phases out Times Roman in favor of 14 pt Calibri I'd Like to Play Alone, Please: Essays by Tom Segura Marshawn Lynch Shows Kevin Hart Beast Mode In The Cold Tubs Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: acilearning.com

Twitter Auction Complete Twitter is blocking third-party clients like Tweetbot and Twitterrific Sawyer Merritt on Twitter: "Boston Dynamics shows of their robots latest skills Tesla staged 2016 self-driving demo, says senior Autopilot engineer Twitter admits it's breaking third-party apps, cites 'long-standing API rules' Google Images Was Created Because Of Jennifer Lopez Leo's wake-up call Dozens of media companies set 2023 content deals with Twitter Free the nipple: Facebook and Instagram told to end ban on bare breasts New Study: No, Of Course Russian Twitter Trolls Didn't Impact The 2016 Election | Techdirt Saunas and cold shock Google's brief to SCOTUS on 230 Nick Cave says imitation ChatGPT song is 'a grotesque mockery of what it is to be human' Point-by-point rebuttal of that litigation Reid Hoffman makes a podcast with ChatGPT Nest cofounder's next thing: mail your dessicated food waste to him for chickenfeed Google Changelog YouTube is testing a hub of free, cable-style channels | Engadget Your Google Stadia controller won't be a paperweight after the service shuts down | Engadget Google plans AirTag clone, will track devices with 3 billion Android phones Google Translate now supports 33 new languages offline Fitbit step and heart rate data is appearing in Google Fit ChromeOS 109 rolling out with a tweak to how Android apps launch Google's bringing new features to older versions of Android Android Auto redesign rolling out draggable seek bar in music apps Google Discover rolls out three-column UI ahead of Pixel Tablet Android 13 is running on 5.2% of all devices five months after launch We like this compost bin Govee Smart Kettle State Dept phases out Times Roman in favor of 14 pt Calibri I'd Like to Play Alone, Please: Essays by Tom Segura Marshawn Lynch Shows Kevin Hart Beast Mode In The Cold Tubs Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: acilearning.com

Can you imagine publishing a 500-word article and receiving 5.5 million pageviews within a week? That's what happened to Kurt Schmidt in May 2022. Kurt Schmidt joins Spencer on the podcast to bring us a masterclass on creating engaging content that Google rewards.

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don't judge us). Follow us on Twitter and tell us how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:02:39] Don't promise your clients page 1 rankings. You might get sued - By Google[00:05:49] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:06:38] Google's suspensions policy for Display and Video [00:08:25] Check your WordPress version, lots of security updates before version 6.0.3 [00:16:01] EDGE of the Web Title Sponsor: Site Strategics [00:16:56] A Senator's warning about TikTok and letting kids get on the app: He says we should ban it [00:22:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Barry Blast from Search Engine Roundtable: [00:23:23] Google Discover performance reports improve accuracy - Link [00:24:35] Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

ChatGPT es un gran avance en aprendizaje automático / Intel monta un circo / Graves problemas de claves de cifrado / Ataques en Mastodon / Brave News / PcComponentes cierra Unilae Patrocinador: Cuando una empresa reconoce que no puede encarar un reto tecnológico, llaman a Globant para poder solucionarlo. Bancos, aerolíneas, gobiernos, y empresas grandes y pequeñas de todo el mundo pueden contar con Globant. — Descubre todo lo que pueden hacer por ti en Globant.com. ChatGPT es un gran avance en aprendizaje automático / Intel monta un circo / Graves problemas de claves de cifrado / Ataques en Mastodon / Brave News / PcComponentes cierra Unilae