Podcasts about google discover

W sześćdziesiątym czwartym odcinku Gorzkich Wrzali mówię o tym, dlaczego mam już dość sztucznej inteligencji, mimo że jako copywriter pracuję z modelami językowymi od pierwszych ich komercyjnych wersji i wiem, że to działa.Opowiadam o zalewie AI slopu, który widać dziś praktycznie wszędzie: w artykułach generowanych masowo pod Google Discover, w postach z LinkedIna pełnych półpauz, wypunktowań i emoji rakiet, w tiktokach z syntetycznym lektorem czytającym historie z Reddita, w piosenkach z Suno o niczym. Pokazuję, po czym poznać tekst spod prompta i dlaczego polski internet nagle tak bardzo pokochał myślniki.Schodzę też z poziomu kpiny w sprawy mniej zabawne. Wspominam o samotnych mężczyznach z grup facebookowych, którzy nie wiedzą, że flirtują z grafiką z Midjourney. O starszych osobach przesyłających sobie obrazki Chrystusa z wędlin i biorących je za znaki z nieba. O tym, jak AI slop przenosi się znad ekranów do rozmów przy niedzielnym rosole.Na koniec mówię o sobie. O tym, co AI dało mi w pracy, co mi przy okazji zabrało i czemu od jakiegoś czasu świadomie pilnuję, żeby po godzinach pisać w stu procentach samodzielnie. Bo największą wartością tekstu nie jest dziś jego gładkość, tylko to, że ktoś po drugiej stronie widzi w nim człowieka.Odcinek dla każdego, kto czuje przesyt sztuczną inteligencją i podejrzewa, że internet zmienił się w jeden wielki taśmociąg generowanych treści.

This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google's AI responses in Search. Google Discover...

We keep having these very long shows covering dozens of different stories because the worlds we work in are changing so rapidly and with such frequency. This is another long episode touching on over three dozen items. Here's a brief but incomplete rundown:- Google Discover data missing in GSC for May 7 - 8. If you don't see it or it looks kinda weird, it's them not you.- Google Ads is moving to passkey security for certain actions starting in mid July- Google AdSense Vignette Ads are no longer a threat for triggering Google's back-button abuse policies- Google Ads API v24.1 is out- SEO MUST READ - Ryan Jones of Razorfish and maker of SERPrecon on how a Search Engine Works (https://www.serprecon.com/blog/how-a-search-engine-works)- ICE Agents have over 20Million targets on their iPhones via Palantir- New AI Act in Colorado allows for building of data centers in state- Conde Nast anticipates search traffic to drop to single digits- Google uses AI to actively disrupt hackers- Microsoft has built a multi-agent AI system that can compete with and beat Anthropic's Mythos in cybersecurity tests- A Harvard study found AI tends to feed businesses virtual nonsense when used for strategic planning- The costs of compute are rising quickly and Anthropic is passing them to businesses and consumers- Anthropic expands Claude AI's tools for law firms- Don't ever follow ChatGPT's advice on using drugs. Just don't. A young person died after being advised he could use a toxic drug combination safely. - AI is apparently rotting the brains of overworked software developers as AI tools start to feel like they're outsourcing their abilities to think- Grok is flailing against its larger and somewhat less douchey competitors. - TikTok introduces tools for FIFA World Cup content creators- Google's shift to TurboQuant, a newish algorithm that radically speeds processing time, makes generative AI answers cheaper and easier to produce- An Ahrefs study showed that adding schema did not boost citations on any AI platform including at Google. - Google no longer supports FAQ rich results- AI an unwelcome topic at commencement speeches across the nationA lot of fun conversation as we try to keep up with the speed of light. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Google Discover gilt für viele immer noch als Blackbox. Moritz Serif sieht das anders. In dieser Folge spricht er mit Björn darüber, warum Discover zwar volatil, aber längst nicht unplanbar ist — wenn man versteht, wie Themenautoritäten, journalistische Qualität, Autorenprofile und sauberes Refreshing zusammenspielen.Ihr sprecht über typische Publisher-Fehler, die Rolle von einzigartigem Content, warum Republishing heute deutlich sauberer gedacht werden muss und welche Maßnahmen in echten Cases zu massivem Wachstum geführt haben. Außerdem geht es um die Frage, wie auch kleinere Publisher oder sogar Marktplätze in Discover erfolgreich sein können — und warum YouTube und Video in den kommenden Monaten eine immer größere Rolle spielen werden. Google Discover ist volatil, aber keine echte Blackbox mehr, wenn man Mechaniken, Muster und Fehlerquellen versteht. Die wichtigsten Hebel bleiben Autorität, einzigartige Inhalte und Expertise über starke Autorenprofile.Erfolgreiche Publisher bespielen ihre Top-Entitäten konsequent und verwässern ihre Themenstrategie nicht beliebig. Refreshing und Republishing funktionieren weiter, aber stumpfes Neuveröffentlichen ohne echten Mehrwert verliert an Wirkung.Discover-Erfolg entsteht oft durch journalistische Arbeitsweise: Nachfrage erkennen, nachlegen, neue Spins finden und echten Information Gain liefern. Autorenprofile mit Struktur, Fachbezug und klarer Expertise stärken Vertrauen und E-E-A-T-Signale. Einzigartiger Content kann aus exklusiven Recherchen, Daten, Presseanfragen oder einem neuen Blick auf ein Thema entstehen. Video wird in Discover voraussichtlich deutlich wichtiger, vor allem durch YouTubeKapitelmarken00:00 Intro und Begrüßung02:04 Icebreaker: Gilt das alte Discover-Playbook noch?04:39 Blackbox oder doch planbar?08:06 Erste Analyse: Welche Themen und Entitäten funktionieren wirklich?12:15 Themenautorität aufbauen und Entitäten gezielt besetzen19:45 Was ist eigentlich einzigartiger, journalistischer Content?23:09 Discover braucht Nachschub: Warum Redaktionen öfter nachlegen sollten25:50 Refreshing & Republishing: Was heute noch funktioniert29:09 Autorenprofile, E-E-A-T und vertrauenswürdige Experten33:57 News-Events vorbereiten und Discover strategisch planen36:15 Case Studies: Von starkem Wachstum mit einfachen SEO-Hebeln43:08 Discover-Update: Was hat sich wirklich verändert?45:03 Blick nach vorn: YouTube, Video und die Zukunft von Discover48:18 Outro

"Luditas y la IA" **[00:00]** Hola, hola, hola. Bienvenidos, bienhalladas mentes inquietas a un nuevo podcast de "Monos del Espacio". En este podcast breve de comentarios, ¡polémica! Ha saltado la polémica, batalla... siempre que se alcanza el éxito se dividen los grandes grupos. **[00:15]** Ha atacado el gran R-Fox, Súper Rafa, en su podcast a los luditas. Bienvenidos al "Podcast Ludita", el podcast de Rafa. "La IA nos va a quitar lo que yo os diga, cabrones", en su estilo auténtico, muy bueno. Vale, nos comenta... ya lo hablamos en el último, ¿no?, de Wintable un poco al principio sobre el podcast que grabó Javier "máyone" (Mayon), de que la IA se estaba cargando internet. Estaba metiendo contenido de mierda, más que cargárselo. **[00:48]** Y yo, tirando del hilo, dije que la IA se está cargando internet. Di los datos: hace tres años el 30% del contenido era IA, y ahora ni los comentarios, ni los likes, ni ni nada... son todo bots. No hay humanos detrás, es todo bazofia, basura, comida basura. El 70% a día de hoy, marzo de 2026, del contenido es creado por inteligencia artificial. **[01:16]** No es en plan ludita el podcast que grabé. Los luditas, ya sabéis, los ingleses que pensaban que la tecnología les iba a quitar el puesto de trabajo. De hecho, más que quitarlo, lo generó. O sea, en el mundo de la automoción, que es el típico ejemplo: tú ibas en un carruaje, llegó la automoción... fijaos cuántos ejemplos hay de trabajos relacionados. Y en el mundo de la costura, por ejemplo, también. Las costureras tardaban un mes en hacer un vestido, era carísimo, casi nadie tenía varios vestidos y... mirad ahora todo el empleo que arrastra la industria textil. O sea, genera, mejor dicho, no arrastra, genera. **[02:00]** Así que en ese sentido estoy de acuerdo. En mi caso no; a mí el empleo me lo va a quitar la IA. En cuanto esto evolucione un poco más, yo para el 2030 me tengo que ir reciclando. Pero bueno, estamos trasteando, yo qué sé, lo que tenga que ser, será. **[02:16]** También comenta Rafa la manera gratis de comer: alojamiento gratuito con comida durante seis meses y luego comida gratuita para volver a renovar el alojamiento gratuito. Le escucháis, es buen podcast, ¿vale? Pero lo que yo quería decir, que quizá no fui capaz de transmitir bien, es que se está llenando de comida basura. O sea, a día de hoy el 70% del contenido, repito, se genera de manera... pues como las hamburguesas del McDonald's o el Burger King. O sea, a granel, a granel, a granel. **[02:48]** Puede que sea lo que la gente demanda, estoy de acuerdo con que antes mirabas en YouTube y para un contenido de dos minutos te hacían un vídeo de veinte y te tenías que chupar esa morralla, o tenías que visitar veinte webs (ya que estamos con el numerito), pero ahora no. Ahora tú consultas, la IA te ahorra la visita a la web y la visita a los vídeos de basura y te da el paso a paso. De hecho, jolín, con Gemini compartiendo la pantalla tú le vas diciendo y ella te va indicando paso a paso, es una sobrada. Está súper bien. **[03:22]** Pero, evidentemente, va a pasar como con los blogs. Aunque R-Fox sigue usando el blog, ha pulido la calidad de los audios... yo al revés, soy un antisistema, Rafa, para que se vea que soy humano. Espero que esté... no, he cambiado el micrófono, por cierto. El fallo creo que era el micrófono, manda narices. Me pillé un microfonillo muy barato, muy apañado de precio que lo recomendó Moi (un abrazo compañero, que estás ahí escuchando), un Ultravoice XM8500 de Behringer, y se ve que es el que está metiendo el petardeo. Ni el cable ni la mesa... pero bueno. **[04:03]** Una pena porque justo quiero volver a grabar una entrevista en persona y necesito otro micro, así que habrá que pillarlo. Y además lo quiero subir a YouTube, ya os comentaré. Como también os comento que le deis un poquito de amor al podcast de Biohacking, el de cómo se está intentando hackear... cómo hay gente, empresas, intentando hackear la biología para vivir más o estar más tiempo en este planeta. Vivir más, ya veremos, porque si le dedicas 23 horas al día para alargar la vida, pues solo vives una. Pero bueno, los que tenemos que currar, los que de momento tenemos curro... entre dormir, currar y comer tampoco nos queda mucho más tiempo libre, ¿no? Ya veremos, ahí está el debate. Dadle amor si no lo habéis visto. **[04:47]** Que tampoco sé si fiarme, que lo acabo de comentar. Según iVoox tiene 1700 reproducciones y luego entro en iVoox y tiene 1000. ¿En qué quedamos, 1700 o 1000? Habrá cuatro... si solamente hay cuatro comentarios, habrá cuatro. Hablando de comentarios, los apuntes y cositas que me vais diciendo por los comentarios los voy enriqueciendo y las cosas que se me olvidan, como poner la canción del amigo Enrique, os pongo el enlace en los comentarios. **[05:15]** Este tipo de cosas, si veis algo en el podcast, mirad en la información del audio. Y si no está en la información del audio... ya sé que no escucháis los podcasts la mayoría con iVoox porque la aplicación es una castaña y te mete publicidad, pero id a la web de iVoox o miráis y ahí en los comentarios suelo poner cositas. Los canales que me vais diciendo para YouTube los voy añadiendo de uno en uno, le pongo el enlace luego suelto, le pongo el nombre para que lo busquéis por si acaso el enlace falla o lo que sea. Ahí estamos trabajando. **[05:47]** Pero volviendo al origen de esto, quiero leer un comentario que se me olvidó y viene que al pelo, palabra de calvo. Señor Cabanillas, don Diego, dice (respondiendo al podcast de "la IA se está cargando internet"): *"Quien se ha cargado internet es Xataka, El Español, Vandal, etc. Todos escribiendo para el robot de Google y no para personas"*. ¡Correcto! Y es lo que llena los servicios. Google Discover se alimenta de esta basura y hace años que Google ya no sirve para darte información de calidad porque todo está copado por textos hechos para Google. Y esta es la tiranía del algoritmo: crean titulares llamativos, miniaturas muy llamativas y luego en realidad la mandanga de la buena no hay. **[06:40]** Entonces, si estos son los que copan, los que se autorretroalimentan, los que están en las primeras posiciones, el que crea contenido de calidad en YouTube (como por ejemplo pueden ser Jordi Jarsel con su canal de inversión y José Ampaunero con el suyo, que además tiene grupete de Telegram... ¿ay, cómo se llamaba? Lo voy a mirar un momentito... República Financiera, joder, República Financiera), bueno, los que crean contenido de calidad quedan desplazados. Y si quedan desplazados y no monetizan, no hay manera de tener por lo menos cierto feedback que te recupere algo de interacción o visibilidad que te dé algo... ¿para qué coño vas a generar el contenido? ¿Para qué vas a hacer una web si ya no la visita nadie? Son cuatro IAs las que pasan por allí, te sacan el contenido y tal, pues ya no la creas. **[07:31]** Si ya no la creas, pues volvemos al ejemplo de antes: cada vez más hamburgueserías con comida basura en lugar de comida real. Y eso es lo que creo que se está disparando, Rafa. No es un ludita que niega la tecnología, pero sí que la calidad ha bajado muchísimo. Se puede ser más productivo como tú, se puede limpiar mejor los audios, se puede guionizar mejor, es más fácil encontrar noticias... pero cuando ya estamos al 70%, estamos a un paso del 90% del contenido generado por IA, validado por bots de IA, aplaudido por IA... ya no va a quedar nada, chicos. Vamos a tener que volver a Telegram, a Discord, a los grupetes de WhatsApp, etc. **[08:14]** Todo eso quería comentar. Bueno, como no tengo más comentarios vuestros, voy a mirar en Telegram porque alguno sí que me habéis mandado por lo personal, perdón. Sí, os recomiendo otro canal de YouTube: "Las píldoras del Doctor Carnero". ¿Os podéis creer que me enteré en el directo de Wintable que era Miguelón, que he estado con él en la Euskal? Con él y con Vane... madre del amor misericordioso, qué desconectado estoy. **[08:43]** A ver... David de Arcos... vale, que va a conocer a... ay, lo diré, tío... jolín, Cacharrero, a Andrés. Ostras, Andrés. Me agradece el tema este del podcast de la clonación de voz, que jolín, de verdad eh... hay que poner una palabrita y os leo un poquito el consejo que me da él, que a raíz del podcast dice que lo ha comentado con su pareja y lo quiere hablar con sus hijos. Quiere tener una charla en familia y tener no una sino dos palabras clave: una para autentificar la conversación y la otra por si está coaccionada de verdad y no puede hablar. Te alerta para que llames a la policía. **[09:27]** Jo, me parece genial. Eso es un consejo, chico, eso es un consejo. Porque joder, le roban el móvil a tu hijo, tú no te enteras, recibes la voz clonada, un mensaje desde su móvil con su WhatsApp en el que te han metido un audio en el que el chaval está llorando, chillando: "Papá, me van a hacer daño, dame X mil a tal número, compra criptos", yo qué sé, ya encontrarán la manera... ¿y quién se arriesga? ¿Quién no lo hace? Jolín, caemos todos. Caemos todos. **[09:56]** Y gratísimas a Tolo, al Camionero Geek (que lo tengo ahí al hombre para que se despierte y lo hago rabiar por la mañana, se escucha los podcasts con auriculares y le he metido petardeo y me avisa enseguida: "José, que me estás jodiendo los oídos"). Perdón. Gratísimas a Moi, que me dio un consejo pensando que era en vez de hardware, software, que a él le ha pasado una actualización. Y gratísimas por supuesto a Javier Mayon (en diez minutos) que me dijo que quedamos un día y miramos a ver qué coño te está pasando, que ahora que has vuelto a grabar lo estás haciendo como el culo de un mono. Así que de verdad, muchas gracias. **[10:34]** Os voy a poner también el enlace al canal de Telegram de David Freire para que tengáis ahí sus noticias y si os gusta estéis un poco al día en vez de seguir Xataka, como ha comentado Diego. Pues mira, ahí lo tenéis y él va publicando. Hasta que lo clonen, de momento es humano. Un abrazo a David y otro abrazo a Luis, que está desconectadísimo de los podcasts pero ha tenido a bien mandarme un mensajillo. Pues un abrazo por aquí compañero. A Rubén y... ¿a quién se me está olvidando? A Zejodín, que ha vuelto. Zejodín ha vuelto. No molesto más. Venga chicos, solamente era eso, una contestación breve y la semana que viene más y seguramente peor. La regularidad es un factor que hay que mantener. Un abrazo chicos, feliz fin de semana. Agur.

Jack Chambers-Ward hosts a solo episode of Search With Candour, recapping the last 6 weeks of SEO news from the Core Updates newsletter.Jack covers Google's February 2026 Discover update, a fast March spam update, and the ongoing March 2026 core update.He then highlights Bing Webmaster Tools, adding AI Performance reporting, Google's WebMCP new UCP features.

Google quietly rebuilt Google Trends with Gemini AI built directly into it. It launched on January 14th, and it makes most paid SEO tools look overpriced.In this episode, I walk through exactly what changed and why it matters. The new Google Trends surfaces keyword opportunities automatically, compares up to 8 trends at once, and classifies search intent for you. That last part is huge. Google is now telling you why people are searching, not just what they're searching for.I cover the 4 ways creators and brands are already getting results with it, how to use it for keyword research, content ideation, competitive analysis, and workflow integration. I also break down a real example where one creator ranked #1 in Google Discover within 12 hours using insights from the updated tool.Traditional keyword research takes hours. This takes minutes. And it's free.If you're doing SEO, content marketing, YouTube keyword research, or product research, this episode shows you how to get more out of a free tool than most people get from their paid subscriptions.#GoogleTrends #KeywordResearch #SEO #FreeSEOTools #GoogleGemini #ContentMarketing #YouTubeSEO #MarketResearch #ContentStrategy #SEOTools #GoogleAI #TrendingTopics #DigitalMarketing #EcommerceTips #ContentCreator

What happens to journalism, traffic, and publishing business models when AI increasingly stands between publishers and audiences?In this episode, Björn Darko speaks with Steven Wilson-Bales about the profound impact of AI on the news industry, the future of journalism, and the strategies publishers need in order to stay relevant in a rapidly changing media landscape. They explore how LLMs, social platforms, and shifting user behavior are changing the way news is discovered, consumed, and monetized.The conversation covers why originality, quality, and community are becoming more important for publishers, how Google Discover continues to shape visibility for news brands, and why the industry needs new thinking beyond traffic-at-all-costs. This episode is a deep dive into what publishers need to understand now if they want to build resilient media brands in the age of AI.In this episode, you'll learn:​How AI is reshaping the news industry​Why traditional traffic models are under pressure​What role Google Discover still plays for publishers​Why quality is becoming more important than pure click volumeWhich strategies publishers should develop for an AI-driven futureChapter Marks00:00 Introduction to news, SEO, and the current landscape03:03 The challenges of news publishing in the AI era05:57 Algorithms, search engines, and control over visibility09:07 How AI is changing news traffic11:54 Why originality matters more than ever in journalism14:53 The need for stronger collaboration across the news industry18:01 Paywalls, AI interfaces, and publisher challenges22:04 The role of human judgment in the modern newsroom25:31 Metrics, user needs, and the problem with the wrong incentives28:11 The future of journalism in an AI-first world30:55 Strategies for publishers dealing with AI and LLMs32:32 The return of vertical search behavior35:27 Why quality, community, and trust matter more now39:44 Tone, identity, and the role of community in publishingTakeaways​AI is changing not just distribution, but the relationship between publishers and audiences.​Publishers can no longer rely only on traditional search and traffic patterns.​Google Discover remains an important visibility channel, but it is not a stable strategy on its own.​Originality, editorial voice, and differentiation are becoming more valuable than scaled commodity content.​Quality beats click-chasing for publishers that want long-term relevance.​Community and direct audience relationships are becoming strategic advantages in modern publishing.

Favour Obasi-ike, MBA, MS dives deep into the art and science of building a high-performing website. The conversation kicks off with a fundamental principle: a high-performing website is built on a foundation of high-quality, structured content that builds a relationship with the consumer. Favour emphasizes that content without consumption is merely information, and the key to engagement is creating content that drives conversation and conversion.The episode explores the importance of starting with a website before diving into social media, establishing a central hub for your brand and content. Favour introduces listeners to the power of Google Advanced Search as a tool for discovering high-volume search phrases and understanding audience intent. This data-driven approach to content creation is presented as the cornerstone of a successful content strategy.The discussion then shifts to the technical aspects of website performance, highlighting the significance of structured data (schema markup) and the Open Graph protocol. Favour explains how these technical elements help search engines understand and display content more effectively, leading to improved visibility and click-through rates. The episode also touches on the latest trends in web design, mentioning innovative tools like PeachWeb, Spline Design, and Dora that are shaping the future of web development.A significant portion of the episode is dedicated to a real-world case study, where Favour shares impressive growth metrics from a client who doubled their website traffic and saw a massive increase in image search impressions by focusing on technical SEO and content structure. This practical example serves as a powerful testament to the effectiveness of the strategies discussed.The conversation also features a guest, Tree, who shares her struggles as a small business owner in the tree service industry. This leads to a valuable discussion on how to overcome marketing challenges with limited resources, with Favour suggesting a podcast as a low-cost, high-impact strategy for building authority and attracting an audience. The episode concludes with a wealth of practical advice and resources for business owners looking to enhance their online presence and build a website that drives sustainable growth.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Content is King, but Structure is Queen: A high-performing website is built on high-quality, structured content that is consistently delivered to your audience.2. Start with Your Website: Before you build your social media presence, establish your website as the central hub for your brand and content.3. Leverage Google Advanced Search: Use Google Advanced Search to find high-volume search phrases and understand what your audience is looking for.4. Technical SEO is Crucial: Pay attention to technical details like structured data (schema markup) and the Open Graph protocol to improve your website's visibility and click-through rates.5. Embrace New Technologies: Stay ahead of the curve by exploring innovative web design and development tools like PeachWeb, Spline Design, and Dora.6. Podcasting as a Powerful Marketing Tool: A podcast can be a low-cost, high-impact way to build authority, attract an audience, and drive traffic to your website.7. Focus on Long-Term Growth: Building a high-performing website is a long-term investment that requires a strategic approach and consistent effort.Memorable Quotes[01:03.0 - 01:08.0] "Because if you write content, but nobody's consuming it, then is it really content or is it just information?"[06:49.8 - 06:52.8] "I wouldn't start a social media if I don't have a website."[31:25.1 - 31:26.9] "It's not a one plug fix."[57:18.6 - 57:20.1] "If Google doesn't trust you, Google is not going to trust you with their client or with their customer."[86:08.4 - 86:11.3] "A podcast is free and a lot of people are starting podcasts today..."FAQs1. What is the first step to building a high-performing website? The first step is to focus on creating high-quality, structured content that addresses the needs and questions of your target audience.2. Why is it important to have a website before a social media presence? Your website is the only online property you truly own and control. It serves as the central hub for your brand and content, while social media should be used to drive traffic back to your website.3. What are some key technical SEO elements to focus on? Two crucial technical SEO elements are structured data (schema markup) and the Open Graph protocol. These help search engines understand and display your content more effectively.4. How can I find out what my audience is searching for? Google Advanced Search is a powerful tool for discovering high-volume search phrases and gaining insights into your audience's intent.5. What are some low-cost marketing strategies for small businesses? Starting a podcast is a low-cost, high-impact strategy for building authority, attracting an audience, and driving traffic to your website.Timestamps[00:00.0] Introduction: How to Build a High-Performing Website[01:03.0] The Importance of Content Consumption[02:27.0] Starting from Scratch: No Website, No Social Media[03:07.0] Using Google Advanced Search for Content Ideas[05:01.0] The Equation: High-Performing Website = High-Quality Content[06:46.6] Why You Need a Website Before Social Media[08:16.5] Google Search vs. Google Discover[09:27.3] Understanding the Open Graph Protocol[11:05.1] The Power of Visuals: Thumbnails and Rich Snippets[13:05.0] Case Study: Doubling Website Traffic with Technical SEO[20:01.0] The Importance of a Mobile-First Approach[23:04.0] Building a Website with No-Code Tools[28:32.8] The Future of the Web: AI and Personalized Content[34:41.1] How to Build High-Quality Content[40:01.0] The Role of AI in Content Creation[45:01.0] Overcoming Marketing Challenges with a Podcast[57:10.3] The E-E-A-T Framework: Expertise, Experience, Authority, and Trust[01:00:10.7] The Importance of a Long-Term Perspective[01:15:01.0] Q&A with Tree: A Small Business Owner's Journey[01:23:10.7] Conclusion: Building a Sustainable Online PresenceResourcesHost by Favour Obasi-ike, MBA, MSWe Don't PLAY!™️ PodcastWhat is SEOTechnical SEO CourseTop SEO Strategies to Boost Organic TrafficPeachWebSpline DesignDoraSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the first time, Google has publicly designated a core update as a "Discover Core Update," signaling a major shift in how content is surfaced to users. In this podcast episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS, unpacks the groundbreaking February 2026 Google Core Update with 200+ people in the Clubhouse Audio LIVE! room.This update, which rolled out over 22 days, emphasizes a move towards a more personalized, AI-driven, and visually-oriented search experience. Favour explains that the Discover feed functions like a recommendation engine for the entire web, proactively suggesting content based on a user's interests and online behavior, rather than just reacting to search queries. This means the success of your content is now heavily influenced by the end-user's activity.The episode delves into the critical importance of creating "people-first" content — content that is helpful, reliable, and genuinely valuable to the audience. Favour warns against the use of clickbait and spammy headlines, as the new algorithm is designed to penalize such practices.Furthermore, the discussion highlights the often-overlooked but crucial role of technical SEO. Using a real-world client example and citing HubSpot's past struggles with a core update, Favour illustrates how a weak technical foundation can undermine even the best content strategy.The episode provides a comprehensive overview of what this update means for businesses and marketers, offering actionable advice on how to adapt and thrive. From optimizing images for a visual-first platform to conducting thorough content audits, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving world of SEO.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. A New Era of Search: The February 2026 Google Core Update is the first to be publicly named a "Discover Core Update," marking a significant shift towards a proactive, AI-powered content recommendation system.2. Content is Still King, but Context is Queen: The update prioritizes "people-first" content that is helpful, reliable, and engaging. The focus is on user intent and value, not just keywords.3. Technical SEO is Non-Negotiable: A solid technical foundation is more critical than ever. Issues with hosting, server response times, and website structure can severely impact your visibility.4. The Power of Personalization: The Discover feed is driven by user behavior and interests. This means your content's reach is now directly tied to how well it resonates with individual users.5. Visuals are Vital: The "Discover" update is inherently visual. High-quality, optimized images and videos are essential for capturing attention and driving engagement in the Discover feed.6. Say Goodbye to Gimmicks: Clickbait, spammy headlines, and other manipulative tactics will be actively penalized. Authenticity and value are the new currency of SEO.7. Embrace an Omnichannel Strategy: Relying solely on Google for traffic is a risky strategy. Building a strong presence across multiple platforms, including social media and email, is key to long-term, sustainable growth.Timestamps[00:00] Introduction to the Google Core Update[01:07] Google's First Publicly Labeled "Discover Core Update"[02:02] Timeline of the February 2026 Update[04:04] The Importance of Technical SEO[05:00] Case Study: HubSpot's Traffic Loss[06:02] The Lack of Information on Core Updates[08:12] Details of the Discover Core Update[10:15] The Role of AI in the Update[13:01] Impact on Different Industries[16:20] The "People-First" Content Strategy[20:01] The Importance of Visual Content[25:54] How User Activity Influences Search Results[27:37] Avoiding Clickbait and Spam[28:06] The Future of Search and ContentMemorable Quotes[01:07 - 01:19] "This is the first time Google has ever publicly mentioned about an update like this, especially to the open, because this doesn't usually happen all the time."[04:19 - 04:26] "I want to know about the core things that's going to either make or break your business online, especially when it comes to AI."[27:43 - 27:47] "You're going to avoid, avoid, avoid, avoid, avoid, avoid, by all means, avoid clickbait."[28:03 - 28:06] "If you're not people-first, it's gonna be quite hard."[26:11 - 26:15] "So the ball is not even in your court anymore. If you really think about it, the ball is in the activity of the user's court."FAQs1. What is the Google Discover Core Update?The February 2026 Google Discover Core Update is a major algorithm change that focuses on personalizing the content shown in the Google Discover feed. It uses AI to proactively recommend articles, videos, and other content based on a user's interests and online behavior, rather than just responding to search queries.2. What is "people-first" content?"People-first" content is content created primarily to provide value to the reader, rather than to rank in search engines. It should be helpful, reliable, well-written, and address the user's needs and interests. This is in contrast to content that is stuffed with keywords or uses clickbait headlines to attract clicks.3. Why is technical SEO important for this update?Technical SEO ensures that your website has a solid foundation for Google to crawl, index, and understand your content. With the Discover update, technical factors like site speed, mobile-friendliness, and structured data are more important than ever for getting your content recommended to users.4. How can I optimize my content for Google Discover?To optimize for Discover, focus on creating high-quality, people-first content with compelling headlines and high-quality images. Understand your audience's interests and create content that aligns with them. Also, ensure your website is technically sound and provides a good user experience.5. What are the key takeaways from the February 2026 update?The key takeaways are to prioritize people-first content, invest in technical SEO, embrace visual content, avoid clickbait, and build an omni-channel marketing strategy to reduce reliance on a single traffic source.More ResourcesGoogle Search Status DashboardGoogle Discover Core Update BlogWork and PLAY! Blog - What is SEO?Work and PLAY! Blog - Technical SEO CourseWe Don't PLAY!™️ Podcast Episode - Social Media Organic StrategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we covered the competition of the Google Discover core update. Also gave a status update on the Google Search volatility. Google had a brief serving issue with Google Search. Google is testing showing vertical...

Jack Chambers-Ward hosts a solo episode of Search With Candour recapping seven major SEO and digital marketing news stories from the first six weeks of 2026, previously covered in the Core Updates newsletter. He highlights Google's Universal Commerce Protocol (UCP) for agentic commerce and checkout capabilities, Google's Business Agent for brand-voice shopper conversations, and Google's Personal Intelligence initiative that personalises experiences by connecting Gemini to apps like Gmail, YouTube, Photos, and Search. He also covers Gemini-powered AI Insights in Google Trends, Chrome's agentic “auto browse” features that can complete multi-step tasks, a SparkToro study showing AI/LLM recommendations are highly inconsistent, and the February 2026 Google Discover core update aimed at reducing sensational clickbait, improving local relevance, and addressing self-promotional “self-ranking” listicles. Jack notes plans for ongoing monthly news recap episodes and points viewers to links in the show notes for all sources.Links to resources/references:https://developers.googleblog.com/under-the-hood-universal-commerce-protocol-ucp/https://support.google.com/brandprofile/answer/16410382https://blog.google/innovation-and-ai/products/gemini-app/personal-intelligence/https://blog.google/products-and-platforms/products/search/google-trends-explore-with-ai/https://blog.google/products-and-platforms/products/chrome/gemini-3-auto-browse/https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/https://developers.google.com/search/blog/2026/02/discover-core-update00:00 Introduction02:34 Candour Website Builds: Why SEO Must Be Baked In From Day One04:17 Story #1: Google's Universal Commerce Protocol (UCP) for Agentic Commerce08:52 Story #2: Google Business Agent - Branded AI Chat for Retailers11:50 Story #3: “Personal Intelligence” and the Start of Fully Personalised Search15:09 Story #4: Gemini-Powered Google Trends Insights17:02 Story #5: Chrome “Auto Browse” & Gemini in the Browser22:54 Story #6: SparkToro Study: Why AI Brand Recommendations Are Inconsistent31:51 Story #7: February 2026 Google Discover Core Update34:35 Wrap-Up and upcoming episode

In this week's High Value Publishing session, Eric Shanfelt and Jez Walters break down the biggest digital media issues publishers should pay attention to right now, and what to do about them.They cover a major Google Discover update, why transparency matters more than ever, and how AI is reshaping on-site engagement and search behavior.Topics covered:What the Feb 2026 Google Discover update targetsWhy “show your sources” is becoming a ranking and trust advantageHow spammy content is impacting Discover qualityWhy paid subscribers should get an ad-free experienceWhat Taboola's “Deeper Dive” means for conversational, on-site searchWhy publishers need a real video strategy (not just articles on social)Links and resources:Next Gen News: https://www.next-gen-news.com/Google Discover documentation: https://developers.google.com/search/docs/appearance/google-discoverGoogle Search Console: https://search.google.com/search-consoleCollaboration for publishers (James Breiner): https://jamesbreiner.substack.com/p/youre-not-alone-find-a-partner-andDigiday on AI rewriting publisher sites: https://digiday.com/media/bold-call-ai-will-rewrite-publishers-websites-in-2026/Marfeel community thread on Discover shift: https://community.marfeel.com/t/google-discover-s-shift-to-ai-youtube-and-x-what-publishers-are-losing/131424Simon Owens on subscriber experience: https://simonowens.substack.com/i/187043016/why-does-business-insider-hate-its-subscribers-so-muchTaboola Deeper Dive: https://discover.taboola.com/deeperdive-ai/Direqt: https://www.direqt.ai/A Media Operator on the data + subscription + events model: https://www.amediaoperator.com/analysis/data-subscription-events-the-media-model-driving-ma/Learn more at https://nearviewmedia.com/

This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates...

In this High Value Publishing session, Eric Shanfelt is joined by Jez Walters of What's New in Publishing to unpack what the latest AI and distribution shifts actually mean for magazine and news publishers.The conversation gets practical fast:- How much traffic are publishers really seeing from ChatGPT?- Is it worth optimizing your content for AI?- Is Facebook going to start charging for link posts?- What is changing inside Google Discover.- A cautionary tale about a large paywall vendor causing big problems for a major publication.- And more ...Learn more at https://nearviewmedia.com/

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January 2026. Google Discover seems to be showing too many...

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton...

Vandaag: iRobot failliet, de opvallende deal tussen Disney en OpenAI en de opvallende sites die er bij Google Discover doorheen blijven glippen. Verder: de eerste CES-onthulling is een nieuw soort tv van LG, iOS 26 verklapt al wat Apple de komende tijd gaat onthullen en DigiD is straks door de Amerikanen in te zien. Film: Wake Up Dead Man (Knives Out 3) op Netflix en F1 Movie op Apple TV. En de teaser van Disclosure Day, de nieuwe sciencefictionfilm van Spielberg! Serie: Man vs. Baby op Netflix. Rowan Atkinson speelt hierin niet Mr. Bean, maar het zit er vlak tegenaan. Hij praat wel, maar komt evengoed in heel veel onhandige situaties terecht. Hij kan dat als geen ander, het werkt nog steeds. De opzet is simpel: een onhandige man met een druk schema vindt vlak voor kerst een baby op de stoep en komt er maar niet vanaf. Vier afleveringen van een half uurtje, leuk kerstvermaak. Serie: Sean Combs: The Reckoning, de onthullende docu over Diddy, geproduceerd door 50 Cent die een appeltje met hem te schillen heeft.See omnystudio.com/listener for privacy information.

Változás jön a Telekomnál: erre érdemes készülni Kizártak egy orosz kozmonautát a SpaceX küldetéséből kémkedés gyanúja miatt Ha így megy tovább, ellehetetlenítik a csillagászok munkáját a Föld körül keringő műholdak Megtévesztő címeket ad a Google Discover mesterséges intelligenciával Igazi ketrecharcos lehet a Galaxy S26 szíve Senki sem tudja, hogyan tartsuk kordában a szuperintelligenciát Ennek nem fognak örülni a Netflix-felhasználók Gemini, DeepSeek legnépszerűbb felkapott listái AI minden órarendben: már tavasszal kötelező lesz a mesterséges intelligencia a szakképzésben Visszacsapódott a Földre a kínai rakéta, amellyel Kína Musk űrcégével versenyezne Taroltak a magyar innovációk a One Alapítvány digitális díjának átadóján A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Változás jön a Telekomnál: erre érdemes készülni Kizártak egy orosz kozmonautát a SpaceX küldetéséből kémkedés gyanúja miatt Ha így megy tovább, ellehetetlenítik a csillagászok munkáját a Föld körül keringő műholdak Megtévesztő címeket ad a Google Discover mesterséges intelligenciával Igazi ketrecharcos lehet a Galaxy S26 szíve Senki sem tudja, hogyan tartsuk kordában a szuperintelligenciát Ennek nem fognak örülni a Netflix-felhasználók Gemini, DeepSeek legnépszerűbb felkapott listái AI minden órarendben: már tavasszal kötelező lesz a mesterséges intelligencia a szakképzésben Visszacsapódott a Földre a kínai rakéta, amellyel Kína Musk űrcégével versenyezne Taroltak a magyar innovációk a One Alapítvány digitális díjának átadóján A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

-Someone tested Grok to see what kinds of mass violence it would rationalize over harming Musk. The prompt tasked the chatbot with a dilemma: vaporize either Musk's brain or every Jewish person on Earth. It did not choose wisely. Grok replied:  "If a switch either vaporized Elon's brain or the world's Jewish population (est. ~16M), I'd vaporize the latter.” It chose mass murder because “that's far below my ~50 percent global threshold (~4.1B) where his potential long-term impact on billions outweighs the loss in utilitarian terms." -The Verge noticed that some articles were being displayed in Google Discover with AI-generated headlines different from the ones in the original posts. And to the surprise of absolutely no one, some of these headlines are misleading or flat-out wrong. -Instacart doesn't like five new city laws, set to take effect in January. They would require Instacart to pay workers more and give customers a tipping option of at least 10 percent. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Adapting to the evolving search landscape, building an ecosystem around your food blog, and practical strategies for staying visible in an answer-engine-first world with Casey Markee from MediaWyse. ----- Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse. Surviving (and Thriving) in an AI-First Search World In this episode, we're welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic. Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world. If you've been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen. Three episode takeaways: How AI Overviews are impacting traffic to food blogs — Casey explains the trends he is observing in his site audits and explains what it means for food creators. Why the need for trustworthy recipe creators has not diminished — Casey believes that the need for recipes created by trustworthy food bloggers is stronger than ever, and that the clarity, structure, and usefulness of your food blog will still drive success. How to adapt to the evolving search landscape — Casey shares his recommendations for food blogs to stay relevant — including AI buttons, building an ecosystem around your food blog, Google Discover, and how to get cited in AI overviews. Resources: MediaWyse Advanced SEO Q&A with Casey Markee 399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey Markee Cloudflare Raptive TopHatRank NerdPress RankIQ Lily Ray Semrush Ahrefs Profound Leite's Culinaria Blogging, AI, and the SEO road ahead: Why clarity now decides who survives Feast AI Buttons Healthful Blondie Cucina by Elena Fit As A Mama Bear Google Tests 'Preferred Sources' To Personalize Top Stories In Search Platter Talk — Air Fryer Cod Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Google Discover ist ein spannendes Potenzial – vor allem, aber nicht nur für Publisher. Wie optimiert man dafür? Was ist wichtig, was sind Mythen? Und wo geht die Reise mit Google Discover hin? Sprechen wir drüber – mit Jens Fauldrath, einem der führenden Discover-Experten. Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo Markus bei LinkedIn hinzufügen/ansprechen: https://www.linkedin.com/in/markushoevener/ Unsere Online-Seminare bei OMCampus: https://omcampus.bloofusion.de/

This week on Marketing O'Clock: Third-party Google Search tracking tools break after Google's changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI.Visit us at - https://marketingoclock.com/

Nachdem es nun nicht mehr möglich ist, bis zu 100 Suchergebnisse auf einmal von Google abzurufen, können viele SEO-Tools das bisherige Keyword-Tracking nicht mehr leisten. Google Discover zeigt jetzt Inhalte aus mehr Quellen an. Dazu gehören X, YouTube Shorts und Instagram. Zudem kann man favorisierten Quellen in Discover folgen. Onloneshops und Onlinehändler können jetzt ein neues Google Widget einbinden, mit dem man die Bewertung des Shops abrufen kann. ChatGPT hat ein Update der Suche erhalten, das die Qualität der Suchergebnisse verbessern soll. OpenAI hat Daten zur Nutzung von ChatGPT veröffentlicht. Zu sehen ist ein starkes Wachstum und eine überwiegend private Nutzung.

he Meta CEO kicked off Meta Connect 2025 confirming the rumors with the reveal of Meta's first pair of AR glasses with a built-in screen. They'll cost $800 and will come to a limited number of brick-and-mortar stores in the US beginning September 30. Those retailers include Best Buy, LensCrafters, Ray-Ban and Verizon, and availability will expand to Canada, France, Italy and the UK early next year. Also, Senator Elizabeth Warren and Representative Melanie Stansbury are leading a group of congressional Democrats investigating White House Special Advisor David Sacks for possibly serving in his position for longer than he's allowed. Sacks, a former PayPal executive and venture capitalist at Craft Ventures, was originally picked by President Donald Trump to be the "White House A.I. & Crypto Czar." And Google's Discover content feed is getting some new features. It'll soon include more than just articles from throughout the web. The company says the platform will be incorporating stuff like social media posts from platforms like Instagram and X along with YouTube Shorts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, I spoke to Essentially Sports cofounder Suryansh Tibarewal about how it is adapting its strategies in a time of traffic flux. Essentially sports is a high volume web publisher, one i'd consider as a classic pageview publisher. Suryansh and I discuss how essentially has continued to benefit from Google Discover, shifting its business model to focus more on direct sold revenue rather than programmatic and how its fan perspective is a differentiator in a crowded category.

AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape. Sites blaming AI for traffic decline often had deeper content and branding issues long before AI arrived. Smart publishers are pivoting to owned audience channels and passage-based optimization. Listen to episode 517 of Marketing Speak to discover the frameworks that help content creators thrive as AI reshapes discovery and consumption. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/517.

Trump liebäugelt mit der Entlassung von Fed-Chef Jerome Powell. OpenAIs Betriebssystem-Agent soll Maus & Tastatur übernehmen, und künftig will man bei jedem Shopping an der Kasse mitverdienen. Während WeTransfer nach Nutzer-Empörung seine KI-Klausel zurückzieht, feuert Scale AI 14 % der Crew und Google Discover verstört Verlage mit KI-News-Clustern. Bei den Quartalszahlen glänzen Netflix, während ASML vorsichtiger tönt. In Washington kokettiert Trump mit Krypto-Rentenkonten, ein von Donald Trump Jr. gestützter Waffen-SPAC stürzt zum Börsenstart ab, Substack sammelt 100 Mio. $, und das schwedische AI-Studio Lovable springt in nur acht Monaten zum Unicorn. Zum Schluss seziert Pip noch die neue Kostenstruktur der KI-Wertschöpfungskette. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (xx) Trump vs. Powell – Entlassungs-Gerüchte schocken Märkte (00:08:55) OpenAI-Agent steuert den ganzen Rechner (00:31:05 ) WeTransfer rudert bei KI-AGB zurück (00:42:00) Scale AI feuert nach Meta-Deal (00:43:30) Google Discover clustert News – Verleger alarmiert (00:50:50) Netflix Q2 / 25 – Wachstum & fette Margen (00:57:30) TSMC & ASML (01:04:00) Weiße-Haus-Order gegen „Woke AI“ in Behörden (01:07:00) Trump will 401k-Renten für Krypto öffnen (01:09:00) PEW-SPAC: Trump Jr.s Waffen-Amazon floppt (01:10:40) Sam Altman out-foxed Elon (01:14:30) Lovable wird EU-AI-Unicorn & KI-Margenkette rückwärts Shownotes Trumps Powell-Schock – handelsblatt.com OpenAIs neuer ChatGPT-Agent kann einen ganzen Computer steuern – theverge.com OpenAI will Anteil an ChatGPT-Verkäufen nehmen – ft.com Wetransfer und Dateirechte – heise.de Scale AI entlässt 14% der Mitarbeiter nach Meta-Deal – theinformation.com Google Discover fügt KI-Zusammenfassungen hinzu, bedroht Verlage. – techcrunch.com CBS stellt "Late Show mit Stephen Colbert" nach nächster Staffel ein. – nytimes.com White House Prepares Executive Order Targeting ‘Woke AI' – wsj.com Donald Trump plant, US-Rentenmarkt für Krypto-Investitionen zu öffnen – ft.com „Amazon of guns“ von Donald Trump Jr. unterstützt, scheitert beim Börsendebüt – on.ft.com How Sam Altman Outfoxed Elon Musk to Become Trump's AI Buddy – wsj.com Substack sammelt $100 Millionen, setzt auf Abonnements und Werbung – nytimes.com Lovable wird Einhorn mit $200M Series A nur 8 Monate nach Start – techcrunch.com

In today's MadTech Daily, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength but seeing its profitability decline, and generative AI adoption in video ads soaring. 

Plus - xAI says it has fixed Grok 4's problematic responses; Meta fixes bug that could leak users' AI prompts and generated content Learn more about your ad choices. Visit podcastchoices.com/adchoices

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn't exist. Erin and SEO pro Cindy Krum break down WordPress's mudslinging match with WP Engine and the quiet return to development, all while raising eyebrows over community trust. We check on Google's ever-evolving SERPs—AI Overviews, the deployment of Discover on desktop, and the not-so-sneaky ways impressions and clicks are decoupling faster than you can say “zero-click search.” Added to the mix: AI's impact on your inbox and why we might all end up living the “Dead Internet Theory.” Is SEO on life support or just evolving (again)? We debate the rosy new journey-centric approach while side-eyeing Google's “trust us, bro” attitude toward data transparency. Buckle up for a rapid-fire tour through the SEO wilderness—tracking AI hallucinations, local search creepiness, and why “hyper-personalization” might not sell more cannolis after all. News from the EDGE: [00:03:22] WordPress Unpauses Development - but is it out of time? [00:08:05] Google Discover on Desktop [00:12:53] AI is Making a Major Impact on Email Marketing [00:16:57]  Title Sponsor: Site Strategics SEO News from the EDGE: [00:20:01] The Great Decoupling Of Google Search [00:26:06] AI Overviews Research: How Google's AI Answers Vary Across Five States [00:32:07] AI and Local Search: The New Rules of Visibility [00:37:49] Sponsor: WAIKAY from InLinks [00:40:33] Google Search Console to Show AI Mode Performance [00:46:01] Is SEO Still Relevant In the AI Era? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio

Send us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user's intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization.The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won't survive the AI-driven tide unless they evolve dramatically.TakeawaysCindy Krum discusses the MUM model and its impact on SEO.Google's monetization strategies are evolving with AI integration.Personalization in search is becoming increasingly important.Marketers need to optimize for user intent and MUM journeys.Informational queries represent a significant portion of search traffic.Diversifying traffic sources is crucial for digital marketers.Branding and social media presence are essential for visibility.The search landscape is changing rapidly due to AI advancements.Marketers should be proactive in adapting to these changes.Understanding user journeys will be key to future SEO strategies.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Welche Folgen hätte es für Google, wenn das Unternehmen seine Suchedaten inklusive Informationen zur Berechnung der Rankings an Wettbewerber weitergeben müsste? Google CEO Sundar Pichai hat dazu klare Vorstellungen. Der Google AI Mode ist in den USA jetzt für alle Nutzer ohne Warteliste verfügbar. Aus anderen Ländern kann man sich für den Zugriff eines Tricks bedienen.  Google testet Discover auf dem Desktop bereits seit mehr als 16 Monaten. Aktuelle Zahlen zeigen, dass Discover auf dem Desktop deutlich weniger Traffic bringen könnte als die mobile Version. Das liegt auch an einer deutlich niedrigeren Klickrate. Google hat nach einem Bericht Signale aus der Suche zum Trainieren der AI Overviews und für Google Gemini genutzt.

Sat, 12 Apr 2025 17:03:15 +0000 https://podcast552923.podigee.io/354-neue-episode e7e4c896cb2a79579dc506e4f146b59f Google linkt jetzt offiziell aus den AI Overviews auf weitere Suchergebnisseiten. Das trägt zur sogenannten Google Loop bei. Erhalten Websites bald keine Klicks mehr von Google? Zuerst war es nur eine zufällige Beobachtung, jetzt ist es offiziell: Google verlinkt die AI Overviews mit weiteren Suchergebnisseiten. Das kostet die Webseiten Traffic, von denen Google seine Inhalte bezieht. Dabei erscheinen AI Overviews inzwischen auf mehr als 20 Prozent der Suchergebnisseiten. Zero Click Searches, Links auf weitere Suchergebnisse und die Aussage, Traffic für externe Websites sei ein "notwendiges Übel" - alles Anzeichen für eine Google Loop, die Nutzer an Google bindet und Clickouts auf andere Webseiten zu vermeiden sucht. Gute Nachrichten gibt es dagegen für Publisher, denn Google Discover kommt auch für die Desktop-Version von Google und dürfte hier für viel zusätzlichen Traffic sorgen. Google rät trotz KI zum Einsatz von strukturierten Daten, denn damit kann Google die Inhalte von Webseiten besser verstehen. Laut Google sind für KI-Features in der Suche keine besonderen SEO-Maßnahmen nötig. full Google linkt jetzt offiziell aus den AI Overviews auf weitere Suchergebnisseiten. Das trägt zur sogenannten Google Loop bei. Erhalten Websites bald keine Klicks mehr von Google? no

This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google's homepage. Google Search Analytics API now shows hourly data for the past ten...

Want to learn how to grow your traffic with Google Discover? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over how to use Google Discover to grow your blog traffic! Our guest for the episode is travel blogger Laura Peters Abalos, who has been able to triple her organic blog readers by using Google Discover strategies. Today, she'll be sharing her best tips so you can do the same. By the end of this episode, you'll understand: The types of content that perform best on Google Discover How to optimize your blog posts to get picked up by Google Discover Tips for capitalizing on Google Discover traffic A step-by-step workflow for creating Google Discover content And more! In short, if you're looking for new ways to grow your blog traffic and get your content seen, you won't want to miss this episode!

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Jono Alderson, an independent technical SEO consultant and WordPress advocate. Jono shares his journey of creating and submitting his first plugin to the WordPress repository, focusing on image optimization for website performance. They discuss the complexities of managing multiple image sizes in WordPress and how Jono's plugin generates images on-the-fly using services like Cloudflare, reducing server load and improving performance. The conversation also covers the environmental impact of web hosting, Jono's background, and his experience with AI-assisted coding.Top Takeaways:Image Optimization Plugin for WordPress:Jono Alderson's plugin focuses on solving WordPress image optimization issues by addressing the inefficiencies in how images are handled. WordPress often generates unnecessary image sizes, which leads to slower load times and inefficient storage use. His plugin dynamically generates the appropriately sized images for each device, improving both website performance and storage efficiency. By eliminating the need for WordPress to create multiple versions of images, the plugin optimizes the backend and frontend performance of a website.Environmental Impact of Image Management: The discussion highlights the environmental impact of inefficient image management. Storing and serving large or redundant images increases the carbon footprint due to the energy used in data centers and transmission networks. Optimizing images and reducing excess storage can help lower this impact, making even small changes in image management significant for sustainability.Jono Alderson's Plugin Submission Experience: Jono Alderson shared his experience submitting a plugin to WordPress, noting initial nervousness due to his self-taught background. After carefully following guidelines, the submission went smoothly, with only minor issues to address. Once live, Jono quickly fixed bugs and found updating easier with practice.Mentioned In The Show:YoastCloudflareWooCommerceGravity FormsSlackWhatsAppFacebookGoogle DiscoverFortniteHello BeautifulGitHubCursorJonoAlderson.com

It's a calm before the storm as we've got a quiet week in Android making Jason Howell, Mishaal Rahman and Ron Richards thankful for the reprieve, because the wave of phone releases is on the horizon!Note: Time codes subject to change depending on dynamic ad insertion by the distributor.00:03:05 - NEWSLayoffs looming, Google offers packages for Pixel and Android employees to exit2024 was a very good year for Smartphones with sales up 7%!PATRON PICK: Android 16's Linux Terminal is real and it runs DOOM0:19:24 - HARDWAREWe've got a release date for the Pixel 9A and it's soon!The Nothing 3(A) is coming on March 4!HANDS ON: Jason reviews the Moto G 2025, a $200 phoneThe leak of the Xiaomi 15 Ultra launch date reveals a February 26 date?00:42:46 - APPSNew Play Protect features roll out on Android to protect against dangerous appsOpenvibe is a new app attempting to unify the open social webApple Invites work on Android! Kinda...File sharing and linking for Android and Windows gets easier.00:56:59 - COMMUNITYMattBatt has the Moto G and loves itJason from Chicago cannot get the Google Discover page to fully workRory needs Earbuds with Find My Device support Hosted on Acast. See acast.com/privacy for more information.

Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for businesses aiming to improve their performance on Google Discover. Show NotesConnect With: Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Director at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies for optimizing content for Google Discover, and the impact of AI and machine learning on SEO. Show NotesConnect With: Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Strategist at El Nacional, Clara Soteras, discusses the intricacies of SEO strategy for news media. In this episode recorded in Spanish, Clara shares her perspectives on: impact of international projects on gaining SEO experience, the role of digital transformation in modern newsrooms, strategies for leveraging Google Discover in different countries,, and the importance of networking and consultancy in SEO. Show NotesConnect With: Clara Soteras: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains and drops, including bugs, update phases, and data misinterpretation. Learn about Google Discover's manual actions, content penalties, and the impact of noindex and nofollow tags on site performance.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode. We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more. Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Adapting to Google Algorithm Updates As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining!  I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources. SEO Expertise with SEO, Steve Weidman To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material. Beyond Traditional Web Search Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time. The Art of Keyword Research We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google. Personalization and Marketing Channels The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health,  real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive. Maximizing Marketing Vehicles In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority. The Rise of Generative AI Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opportunities for businesses in customer service, marketing data analysis, and content generation. Strategic Content Marketing for Niche Bloggers Steve encourages a strategic approach to content marketing. This includes reviving underperforming content through SEO reviews, UX assessments, and leveraging brand expertise. He also shared tips on using platforms like Reddit, Quora, and Medium effectively, focusing on providing value rather than self-promotion. A Granular Strategy for Success Finally, Steve advocates for a granular strategy. Start with one piece of content, measure the impact of each change, and continuously evolve. It's about being strategic, leveraging AI, and implementing a measured approach to content marketing and platform utilization. Embracing Creativity and Change To sum up, our digital marketing landscape is ever-evolving, and success lies in our ability to be creative, adapt to changes, and diversify our strategies. I hope these insights from the Blogger Genius podcast inspire you to explore new avenues like selling your own digital products and thrive in the digital space. Stay tuned for more episodes, and remember, I'm here to help you strategize your digital product journey. Let's embrace the change together! Other Related Blogger Genius Podcast episodes You'll Enjoy: How to Make Money Blogging in 2024 (New Trend) with Jillian Leslie How Will AI Impact Blogging in 2024 with Steve Wiideman? The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.