Work That Works

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A podcast for parents to find rewarding and flexible careers. Expect topics on everything from lifelong learning, digital and social trends, the future of work, important diversity and inclusion issues and working parent dilemmas.

Digital Mums


    • Feb 2, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 25m AVG DURATION
    • 35 EPISODES


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    Latest episodes from Work That Works

    Why you should be running masterclasses as lead magnets

    Play Episode Listen Later Feb 2, 2023 29:37


    Free masterclasses were a major driver of growth at Digital Mums where we built a 7 figure business within 3 years. They helped generate over £150K/month in revenue as a lead generator for our paid products. I have personally delivered over 300 hundred free masterclasses to over 6K people and they have an average rating 4.8/5 so I know a thing or two about them! In this episode I'll persuade you why you should have them in your arsenal and my top tips on designing and delivering them. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-social-club-uk/message

    Why you should set goals for your business

    Play Episode Listen Later Jan 19, 2023 20:21


    Setting goals for your business can really help give you long-term vision and short-term motivation. It can help give you direction, stop the overwhelm, help yoy stay motivated and hold you accountable. Using goals to then create an action plan helps you organise your time better, be more productive, achieve more and ultimately be happier and have a more fulfilling life. In my latest episode I'll convince you why you need to set goals and will give you tips on how to set the right ones and how to achieve them. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-social-club-uk/message

    Why you need to know about these 2023 social media trends

    Play Episode Listen Later Dec 9, 2022 63:56


    Social media is always evolving and 2023 will see some major changes from the rise of social search, to the shift towards communities within communities. In this podcast I'll take you through my top ten trends for 2023 and beyond, how the platforms have introduced new features and functionalities to lean into these trends and crucially what these trends mean for you practically as a professional working in the social media industry. --- Send in a voice message: https://anchor.fm/the-social-club-uk/message

    Why you should increase your rates this January

    Play Episode Listen Later Dec 1, 2022 18:44


    When did you last increase your rates? January is a great time to do this as it's the start of the New Year but to increase in January you need to have conversations with your clients now as it's customary to give 4 weeks notice in writing of any changes to contracts. In this episode I'll talk you through how to go about increasing your rates with my top tips on how to plan, guidance on how much to increase them by and what to do if the client says no. --- Send in a voice message: https://anchor.fm/the-social-club-uk/message

    Why you should stop calling yourself a Social Media Manager

    Play Episode Listen Later Nov 24, 2022 15:39


    Did you know you could earn more money simply by changing your job title? In this episode I'll convince you to change your job title to earn more money, get more recognition and reward for your efforts and help change the perception that social media is easy and anyone can do it. --- Send in a voice message: https://anchor.fm/the-social-club-uk/message

    How to be more creative in your social media marketing

    Play Episode Listen Later Jul 14, 2021 33:27


    Creativity is crucial now for social media marketing, it's important to stand out from the crowd in such a saturated space and creative campaigns and content help you to do that. Listen to BBC's Head of Development Faye Stewart share her thoughts on creativity in social media as well as her top tips for being more creative. --- Send in a voice message: https://anchor.fm/digital-mums/message

    The 9Cs of social media marketing framework

    Play Episode Listen Later Jun 28, 2021 20:01


    Social media marketing is complex and unclear for many small businesses. That's why having a clear, easy-to-follow framework can help you navigate your way to success. Find out more about our brand new framework for success which we'll be exploring in more detail over the coming weeks. Also we host these podcasts on interactive Clubhouse sessions so why not join us if you have questions. You can find our club here. --- Send in a voice message: https://anchor.fm/digital-mums/message

    The parenting pandemic penalty and Mother's Mind Month

    Play Episode Listen Later Mar 15, 2021 15:11


    Lockdown in the UK has presented enormous challenges for women and families whose day-to-day lives were transformed virtually overnight. But mothers specifically have been hit the hardest with experts dubbing this ‘the pandemic parenting penalty’. These statistics come as no surprise with mothers having taken on the role of teacher, breakfast club host, PE instructor (along with Joe Wicks), dinner lady, tuck shop manager and IT help desk. So I’m sure you agree it’s been an absolute stinker of a year for mothers. And for that reason, we have decided to put together a series of free events over the next four weeks called Mother's Mind Month throughout March and April. --- Send in a voice message: https://anchor.fm/digital-mums/message

    Twitter changes and what they mean for your strategy in 2021

    Play Episode Listen Later Mar 9, 2021 43:23


    Every year we do a round-up of the major changes in features and functionality for each of the main social media platforms and what they mean for your social media marketing going forward. In this episode, we examine the 2020 changes to Twitter, what's likely to be coming up in 2021 and what this means for your strategy. --- Send in a voice message: https://anchor.fm/digital-mums/message

    Instagram changes and what they mean for your strategy in 2021

    Play Episode Listen Later Feb 23, 2021 60:33


    Every year we do a round-up of the major changes in features and functionality for each of the main social media platforms and what they mean for your social media marketing going forward. In this episode, we examine the 2020 changes to Instagram, what's likely to be coming up in 2021 and what this means for your strategy. --- Send in a voice message: https://anchor.fm/digital-mums/message

    Should you be using Clubhouse to grow your brand?

    Play Episode Listen Later Feb 8, 2021 38:29


    For most business owners there are too many social networks and not enough time, particularly because there are also a million jobs you need to be doing to make your business a success. Clubhouse is the new kid on the block, an audio only networking app that's a bit like being at a massive conference full of interesting convos in rooms. But should you be taking this app seriously to grow your brand? While you join Clubbhouse as yourself it's a powerful tool for business owners and freelancers so we help you understand the ways in which you can commit to the app that means you get the most out of it. --- Send in a voice message: https://anchor.fm/digital-mums/message

    A beginner's guide to Clubhouse

    Play Episode Listen Later Jan 23, 2021 25:08


    Clubhouse is the hot new social networking app that's audio-only and invite-only. What's it all about and how does it work? Our CoFounders get you up to speed, demystify the lingo and get you in the know. --- Send in a voice message: https://anchor.fm/digital-mums/message

    Social in 2020 | Twitter updates for small businesses

    Play Episode Listen Later Jan 2, 2020 12:40


    In this podcast, we'll focus on supporting small businesses to understand what changed on Twitter in 2019 and what that means for your business in 2020.

    Social in 2020 | LinkedIn updates for small businesses

    Play Episode Listen Later Dec 27, 2019 24:07


    In this podcast, we'll focus on supporting small businesses to understand what changed on LinkedIn in 2019 and what that means for your business in 2020.

    Social in 2020 | Facebook updates for small businesses

    Play Episode Listen Later Dec 13, 2019 23:57


    In this podcast, we'll focus on supporting small businesses to understand what changed on Facebook in 2019 and what that means for your business in 2020.

    Social in 2020 | Instagram updates for small businesses

    Play Episode Listen Later Dec 6, 2019 31:21


    In this podcast, we'll focus on supporting small businesses to understand what changed on Instagram in 2019 and what that means for your business in 2020.

    Inspiring brands | Avon

    Play Episode Listen Later Nov 26, 2019 24:32


    We interview Avon to learn more about their learning culture and their Avon Academy which teaches hundreds of thousands of women around the world every year.

    Is email dead?

    Play Episode Listen Later Nov 18, 2019 19:38


    Forward-thinking companies are ditching email for internal communication and adopting channel-based chat tools like Slack, MS Teams or Facebook Workplace. So does this mean the death of email at work?

    Locked out of learning

    Play Episode Listen Later Nov 11, 2019 20:13


    Did you know mothers are locked out of learning? On the centenary of the first report into adult education we have commissioned research to explore the link between learning and rewarding careers for mothers. Here our CoFounders explore the motivation for the research and explore the findings.

    The future of Facebook

    Play Episode Listen Later Oct 31, 2019 29:17


    What does the future hold in store for Facebook and what does that mean for marketing on the platform? We analyse the most recent developments on the world's biggest social network and explore what that means for brands and charities using Facebook to reach their target audiences.

    Building a strong personal brand | part two

    Play Episode Listen Later Oct 24, 2019 15:24


    It's so important to have a strong personal brand to achieve your career goals. In this episode, the second in a two-part series, we'll explore how you go about doing this and share our top tips.

    Building a strong personal brand | part one

    Play Episode Listen Later Oct 17, 2019 20:36


    It's so important to have a strong personal brand to achieve your career goals. In this episode, the first in a two-part series, we'll explore why and cover the steps needed to build your strong brand. Next week we'll cover our top tips on making it happen.

    From tragedy to triumph

    Play Episode Listen Later Oct 10, 2019 21:18


    For Mary Storrie the unthinkable happened one Christmas. Their daughter Rosie May was murdered at a friend's house while they were downstairs. Find out how Mary turned this horrific tragedy into a story of hope by training single mothers in Sri Lanka to become Tuk Tuk drivers via the Rosie May Foundation, which she set up to be a living legacy in her daughter's memory.

    Why you need a strategy on social media

    Play Episode Listen Later Jul 2, 2019 14:29


    Social media is changing all the time, but rather than what’s new, we want to talk about what’s NOT new. Those unchanging, fundamental principles that underpin social media success. If you like what you hear and want to develop your own understanding of social media strategies, then find out about our new course here: http://bit.ly/DigitalMums_Foundation_Sep19

    Georgie | A happier relationship?

    Play Episode Listen Later Jun 25, 2019 9:46


    As part of our #LearnIn campaign we are interviewing successful learners. This episode features Georgia who gained so many unexpected benefits of learning, including a better relationship with her husband.

    Debbie | A new start

    Play Episode Listen Later Jun 18, 2019 14:45


    As part of our #LearnIn campaign we are interviewing successful learners. This episode features Debbie who found a whole new life at 50.

    Jodie | Transforming earning potential

    Play Episode Listen Later Jun 11, 2019 11:24


    As part of our #LearnIn campaign we are interviewing successful learners. This episode features Jodie who has transformed her earning potential through learning.

    #LearnIn | Why you need to lean into learning

    Play Episode Listen Later Jun 4, 2019 21:42


    Adult participation in learning is the lowest it's been in over 20 years. Mothers, in particular, face unique barriers that stop them from investing in their own learning. Not only does this put them at risk in the workplaces of today, it means they face unprecedented challenges when it comes to the workplaces of tomorrow.

    Career clinic | Career breakers

    Play Episode Listen Later May 28, 2019 24:40


    Have you found yourself on a career break with no idea of what you want to do next to return to the workplace? We give advice to two career breakers to help them get the careers they want and deserve.

    Let's talk about sex(tech)

    Play Episode Listen Later May 21, 2019 34:37


    We explore a new wave of sexual revolution being driven by technology and speak to Virginia Cerrone, the founder of Pureeros, the first ever sextech company to crowdfund.

    Mental health tips for freelancers

    Play Episode Listen Later May 14, 2019 40:16


    As part of #MentalHealthAwareness week we wanted to look at the challenges that freelancers face in having good mental health. We'll discuss which areas are the cause of anxiety and stress for freelancers and share tips on how to overcome them.

    Keeping your children safe online

    Play Episode Listen Later May 7, 2019 25:09


    Digital safety can feel like a minefield but there are some simple things you can do to keep your kids safe online.

    Is class the hidden diversity?

    Play Episode Listen Later Apr 30, 2019 32:46


    The Digital Mum's CoFounders reflect on their working-class upbringing to question whether class is the hidden diversity that no one is talking about.

    Graduate stories: Paula

    Play Episode Listen Later Apr 23, 2019 20:10


    Hear from one of our first ever graduates Paula Gilbert, now Founder of Garden Shed Media and Marketing. Find out what she did before studying with Digital Mums and how learning has transformed her day to day life.

    5 years of social impact

    Play Episode Listen Later Apr 16, 2019 24:18


    We have a big vision here at Digital Mums to support every mother to become a lifelong learner. We believe this is the route to reducing maternal unemployment and supporting women into rewarding, flexible careers. Here we explore how well we have met this vision since we trained our first set of students 5 years ago.

    social impact digital mums

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