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Free masterclasses were a major driver of growth at Digital Mums where we built a 7 figure business within 3 years. They helped generate over £150K/month in revenue as a lead generator for our paid products. I have personally delivered over 300 hundred free masterclasses to over 6K people and they have an average rating 4.8/5 so I know a thing or two about them! In this episode I'll persuade you why you should have them in your arsenal and my top tips on designing and delivering them. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-social-club-uk/message
Well have we got a cracker of an episode for you this week?! Lynsey and Anna are joined by the lovely Kerry from Aim High Social Kerry is a Social Media Management Expert specialising in Instagram and specifically content creation, engagement, strategy planning and jargon busting! On this episode we delve into Kerry's journey from being made redundant from the BBC whilst on maternity and after having another child, deciding that she would like to return to work but not in the ''bums on seats 9-5'' corporate way. Instead she utilised her expertise and re-trained via Digital Mums as a Strategic Social Media Manager. The training allowed her to create her own company that was flexible and worked around her want to be a hands on mum to her two children. In 2017 she began working with clients (small business owners) on how to develop content and strategy for their IG presence . In this episode Kerry talks about the importance of social media and really its ''non-negotiable-ness'' when it comes to small business owners and their marketing. Kerry offers some de-bunking when it comes to the algorithm and gives three excellent tips on how to stop the major overwhelm of having an IG account and creating content - when this is not your expertise or main focus! The last tip is our favourite, and we welcomed it immensely!! We also discuss the notion of 'consistency' and Kerry's view points on this are extremely important as small business owners and we believe that you will agree entirely and breathe a large sigh of relief. Kerry gives ideas on how to stop losing the joy of IG by becoming more objective and goal led rather than 'keeping up appearances ' - which we might all feel we need to do. We also lapped up Kerry's ideas on how to brainstorm content by searching for inspiration and being more customer led and listening rather than willy-nilly no direction posting. The episode ends on a controversial question asked by Anna - so make sure you stick around for that!! If you would like to work with Kerry she has multiple options that might tickle your fancy: - you can follow along with her on IG @AimHighSocial - sign up to her newsletter where she offers weekly tips, news and advice about IG + you can also get access to 20 content ideas for FREE - and you can also get access to all Kerry's group, 1:1 and course services on her website here ______________________ To get your hands on our Email Newsletter Planner click here If you find this episode helpful we would love it if you could share it with a friend who might also benefit from hearing the things we talk about today. Please don't forget to leave us a review wherever you are listening in, as this really does help us get the word out there about our podcast. This means we can continue our mission to help as many busy women like you grow a successful and profitable handmade business. See you next time!! ____________ https://www.thehandmadebusinesspodcast.co.uk/ ______________________ Lynsey's Pages: @LynseyWarrenCoaching @RaindropCrafts @TheHandmadeCraftFair Lynsey Warren Website RaindropCrafts111 on Etsy The Handmade Business Hub by Lynsey Warren Etsy Success Toolkit -- Anna's Pages: Anna's Planners on Etsy (where you can find find Planners, Trackers and E-Books for your business and wellness - all designed to help you grow a succesful and profitable handmade business) Want a FREE ETSY SEO GUIDE? Click here @AnnasPlanners Memories and More Gifts Jewellery and Gems Co The Pastel Cactus Co
Since setting up in 2013, Digital Mums have supported thousands of women and mothers to learn new skills and to gain digital confidence, and even have big ambitions to support a million women by 2025. In this week's Freelance Heroes Podcast, we speak with Digital Mums' Co-Founder, Kathryn Tyler to learn more about the Digital Mums story, We learn more about what drives them to make a difference to the many women and mums they support, as well as the good, bad, and bumps in their efforts. About Kathryn Tyler Kathryn is a social entrepreneur on a mission to lower maternal unemployment and support mothers into flexible, rewarding careers. She co-founded Digital Mums, which offers career-focused training and support designed to do just that. Kathryn has worked alongside the top education experts in the world and used these learnings to inform Digital Mums' award-winning learning models. Kathryn was awarded the Red Woman of the Year and the Marie-Claire Future Shapers awards in recognition of her work supporting women in the workplace. She also hosts the Digital Mums podcast. Follow her on Twitter @kathryntylerDM and find out more about Digital Mums at digitalmums.com.
In a world in which we are acutely aware of what is out of our control, this week Holly speaks to two brilliant experts, who share insights on what we can control - albeit in very different forms. The first being supercharging our social media presence with Kathryn Tyler, co-founder of Digital Mums and the second how we can determine our own mindsets, and build our own happiness with Samantha Clarke, author of Love it or Leave it. Holly also revisits a conversation from the Congregation of Inspiration with Fearne Cotton as they discuss what it means to be ‘happy’. SME: SOS is a topical podcast to support small businesses through this turbulent time of the Coronavirus. Offering advice from experts and founders, these 30 minutes are designed to empower and support you through this climate. This SME: SOS Special episode of Conversations of Inspiration is brought to you with thanks to NatWest, Dell, Three and Royal Mail. Follow Holly and #SMESOS on Instagram: https://www.instagram.com/hollytucker/?hl=en
Impact Leaders - Impact Investment and Performance with Purpose
Nigel Kershaw OBE, is the chairman of The Big Issue Group. He is a leading social entrepreneur and advocate of social enterprise and social finance. In this episode, Nigel talks about how they are democratising capital with the launch of the Big Exchange, an impact investment platform with a social passport. They have commitments from a group of founding partner Asset Managers with around 35 social, environmental and impact funds to put on the platform, with a combined AUM of around £13bn. Since 1974, Nigel has had first-hand experience with starting, building and running social enterprises. He joined The Big Issue in 1994, becoming its Managing Director, and then the chair of The Big Issue Group and in 2005, the first CEO of Big Issue Invest. Nigel founded three printing and publishing social enterprises, and has also worked as a project manager, system analyst at Litho Printer and trade union official. He trained as a lithographic printer and gained his diploma in printing production with distinction at the London College of Printing, where he later became the Chair of the Board of Governors. Highlights: Social venture capital started when Gordon Roddick of The Body Shop invested to launch Big Issue in 1991 Bank accounts for the homeless with HBOS How Big Issue is Democratising Capital The Big Account Creating a Social Passport that keeps your records in blockchain The Importance of using the right language Impact washing is fraud Simplifying the SDGs into climate action Launch of Big Exchange, an impact investment fund with a social passport “A wrong habit of not thinking a thing wrong gives it the superficial appearance of being right" Thomas Paine Working with Mutuals and Coops and a career as the secretary of the Print Union Importance of having deputies and CEOs that can execute Join the Big Exchange and the Big Issue Group Useful links: Sign up to the Big Exchange - https://bigexchange.com/ Big Issue Foundation - https://www.bigissue.org.uk/about-us Big Issue Magazine - https://www.bigissue.com/ Big Issue Invest - https://bigissueinvest.com/ International Network Of Street Papers - https://insp.ngo/ The Rental Exchange - https://www.experian.co.uk/business/consumer-information/consumer-credit-management/rental-exchange/ Lord John Bird - https://en.wikipedia.org/wiki/John_Bird,_Baron_Bird Body Shop - https://www.thebodyshop.com/en-gb/ Anita Roddick - https://en.wikipedia.org/wiki/Anita_Roddick HBOS - https://en.wikipedia.org/wiki/HBOS Aberdeen Standard Investment - https://www.aberdeenstandard.com/ Digital Mums - https://digitalmums.com/ The Gherkin London - http://www.thegherkinlondon.com/ Columbia Threadneedle - https://www.columbiathreadneedle.co.uk/ Gareth Davies - https://www.linkedin.com/in/garethmdaviesuk/ 3D Investing with John Fleetwood - https://www.3dinvesting.com/ Good With Money’s article of Nigel Kershaw - https://good-with-money.com/2019/02/07/the-big-issues-nigel-kershaw-sets-out-to-democratise-capital/ Battle of Cable Street - https://en.wikipedia.org/wiki/Battle_of_Cable_Street Thomas Paine - https://en.wikipedia.org/wiki/Thomas_Paine Time Stamp: [01:57] Introduction to Nigel Kershaw, OBE [03:45] The Big Issue Magazine and incentivising people to work [10:35] Impact washing is fraudulent [13:45] Credit rating for homeless with The Rental Exchange [17:30] Loan loss rates vs success rates and capital preservation rates [23:20] Scaling bigger and bigger social bonds [33:00] Social passport to cross immigration and digitised into blockchain [40:00] SDG impact measure vs assessing [43:00] Passing the Lily Language Test to get people and investors onboard [48:48] Who inspires Nigel Kershaw [50:00] What makes a terrible leader? Connect with JP Dallmann on Linkedin (https://www.linkedin.com/in/jp-dallmann/) , Twitter (https://twitter.com/JPDallmann) , or Instagram (https://www.instagram.com/inspiredbyjp/) . How to incorporate SDGs into your business - Fast Forward 2030 (http://fastforward2030.com/) Find talent and careers with impact - Realchangers (https://www.realchangers.com/) Impact Leaders is produced by Podcast Publishing (http://podcastpublishing.help/)
Hear from one of our first ever graduates Paula Gilbert, now Founder of Garden Shed Media and Marketing. Find out what she did before studying with Digital Mums and how learning has transformed her day to day life.
We have a big vision here at Digital Mums to support every mother to become a lifelong learner. We believe this is the route to reducing maternal unemployment and supporting women into rewarding, flexible careers. Here we explore how well we have met this vision since we trained our first set of students 5 years ago.
Impact Leaders - Impact Investment and Performance with Purpose
Our first Impact Leader is Martin Leuw of Growth4Good. Martin leads Growth4Good’s investment strategy and is a serial entrepreneur specialising in digital media with a 25 year track record of driving growth. From 2001-2011, as CEO and significant management investor he grew IRIS Software both organically and via M&A from small beginnings to become the UK’s largest private software house, successfully exiting the business twice to Private Equity, ultimately with a $1bn MBO, having grown EBITDA from £2m pa to £50m pa. Highlights in this episode: * Martin’s investment principles * Why focus on the opportunity for high growth * What made IRIS Software the UK’s largest software house * What is impact, impact investment and business with a purpose * Investment criteria for the Growth4Good portfolio * Top 3 things to look for when investing in businesses * 3 key things that business need help with more than fundraising * 3 sectors where Growth4Good is focused on * Importance of having an A-team * Evolution of impact measurement * Lessons for the impact community Useful links: Martin Leuw’s Linkedin - [https://www.linkedin.com/in/martin-leuw-988214/](https://www.linkedin.com/in/martin-leuw-988214/) Martin Leuw’s Twitter - [https://twitter.com/MartinLeuw](https://twitter.com/MartinLeuw) Growth4Good - [http://growth4good.com/](http://growth4good.com/) School Space - [http://school-space.org/](http://school-space.org/) Digital Mums - [https://digitalmums.com/](https://digitalmums.com/) The Conduit - [https://theconduit.com/](https://theconduit.com/) Chapters: [02:20] Always driven by growth [06:30] Importance of customer experience [10:10] Building businesses is my canvas [13:00] Helping businesses to be a force for good that provides exceptional return to investors [15:00] What is impact and impact investment? [17:00] Business with a purpose, charities, for-profits and not-for-profits [19:00] How to look at investment opportunities in businesses [20:45] Importance of a team with complementary skills [22:00] Why subscription revenue is key for business growth [23:00] The Conduit - a community of impact investors [25:20] Growth4Good focuses on education, employment and healthcare [26:45] Fundraising vs strategy, door opening and talent [29:30] Judging the EY Entrepreneur of the Year Award [30:10] Importance of having an A-team [31:20] Evolution of impact measurement [32:15] School-Space.org - Airbnb for schools [37:00] Capitalism Is getting a bad name and businesses can do far better for society [38:40] Lessons for the impact community [40:00] Why education, employment and healthcare [40:15] Call to Action Connect with JP Dallmann on [Linkedin](https://www.linkedin.com/in/jp-dallmann/), [Twitter](https://twitter.com/JPDallmann), or [Instagram](https://www.instagram.com/inspiredbyjp/). How to incorporate SDGs into your business - [Fast Forward 2030](http://fastforward2030.com/) Find talent and careers with impact - [realchangers](https://www.realchangers.com/) Impact Leaders is produced and published by Woon Tan of PPH (See [http://podcastpublishing.help/](http://podcastpublishing.help/)) To get 10% discount when launching your new podcast use discount code: ImpactLeaders
About Nicole Nicole Osborne is a Chartered Marketer passionate about helping businesses grow with sweeter marketing. With more than 17 years’ experience leading marketing teams, Nicole has successfully delivered growth-focused marketing strategies for the Financial Times, Institute of Directors, Association of Colleges and Mighty Social, Europe’s fastest growing social ad tech company. When Nicole became a mum, she wanted a better work/life balance and trained with the award-winning Digital Mums strategic social media programme. Nicole founded Lollipop Social and has been helping small businesses get sweeter results with their marketing and social media ever since. Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects. I chat to Nicole about... How to nail your brand values How to work out what your brand values are when you are your brand How to avoid a vanilla brand and inject your personality into it Connect with Nicole Visit the Lollipop Social website On Twitter On Facebook On LinkedIn
Can you create a business which doesn't just turn a profit but also does some good? How do we really embed flexible working? And what do we need to do to bring mums back to the workforce? Plus we help one listener decide whether or not to follow her heart and move abroad, and we learn about the first Irish woman to fly a plane. See acast.com/privacy for privacy and opt-out information.
Caroline Arnold reminds us that what scares you today won't scare you tomorrow. We discuss how expanding your comfort zone boosts your confidence so that you get the career that you really want. She also lets us in on the secret of why being a member of a band is such a clever career strategy. Work is an inevitable part of life. However, you do have a choice: you can passively allow your career to consume you OR take responsibility for your own happiness by investing in a more meaningful, satisfying work life. When you express yourself more confidently, overcome those work-related fears and strive towards practical goals, you will gain lasting career fulfilment. Caroline's top tips to boost your career: explore the power of networking use positive affirmations get a coach find a mentor be honest with HR and your boss about your ambitions Mentioned on the show and other useful links The Hotel on the Roof of the World by Alec Le Sueur 5 Minute Journal app Visit Caroline's website here Buy Caroline's book Get Confident and Accelerate Your Career HERE And a shoutout to Digital Mums who are doing their bit to help mums get back their career confidence Twitter @carnoldcoaching Facebook: Caroline Arnold Coaching GUEST: Caroline Arnold, Executive Coach and Author HOST: Sherry Bevan, Founder of The Confident Mother Ask your questions or share your feedback Comment on the show notes Tweet me @SherryRB using #ConfidentConversations Get in touch with me directly here Subscribe, rate and review in iTunes For more Confident Conversations connect with me On Twitter @SherryRB Like The Confident Mother Facebook page Sign up to The Confidence Guide produced weekly packed with tips and ideas on career, confidence and leadership
Did you ever wonder how the heavily regulated and traditional insurance industry can make use of social media? I speak to Keith Lewis of Zurich Insurance in the UK to learn how they are using LinkedIn, Twitter and YouTube to tell stories to their target audiences of consumers, brokers and employees. Questions for Keith: What are some of the challenges that you face with social media? What are your social media objectives? How do you go about generating what a story telling culture inside the business? How do you encourage employees to be social? Talk us through the tactics. How is Zurich's golf sponsorship helping your social media efforts? What social platforms deliver the best results for Zurich? What's the return on investment from social media and how do you measure it? What tech, tools and apps can you recommend to fellow marketers? What's next for social media in the insurance world? This week's tip of the week is Inbox by Google: http://google.com/inbox Our big shout goes out to Digital Mums: http://digitalmums.com There's still time to get involved with #smlondon LIVE!, just let us know: http://socialmedialondon.co.uk/live Article: http://linkhumans.com/podcast/zurich-insurance-social Subscribe on iTunes: http://bit.ly/smknowhow