POPULARITY
Alex Galviz is an incredible writer because she is authentic to her core. She left her corporate job after having a quarter life crisis and has been on an evolution journey ever since. I highly recommend you check out her Linkedin channel and read some of her works. Alex has been on a wild ride, from a miscarriage to a quarantine break up—this year did not go easy on her. I love this episode because we get to dive into the “woo” side of life…alternative modes of healing, shamanic work, akashic records, and lots of other fun things that you have to stretch your mind a bit for. Plus, we just get really REAL. Connect with Alex— Linkedin: https://www.linkedin.com/in/authenticalex/ Instagram: www.instagram.com/authenticalex Newsletter: https://bit.ly/3dwPQk1 Connect with Me— Linkedin: www.linkedin.com/in/katiewallacehux IG: www.instagram.com/katiewallacehux Youtube: https://bit.ly/3joYVPb Medium: https://medium.com/@katiewallacehux Zuna Brand CBD Goods— Make sure to use this link! http://www.zunabrands.com/?affiliate=kwallace First order 25% off—FIRST25 Save 15% on every order—PARTNER15 --- Support this podcast: https://anchor.fm/dyingproject/support
This is the second episode focused on growing a community of like minded people online, why you might do it, how to start and keep it going. This episode features a clip from a conversation I had with Alex Galviz who, along with a few others, started the ‘LinkedIn local’ events that grew into a global movement. More recently LinkedIn has taken on these events officially. Alex shares how it all started and snowballed to cover 80 countries and 600 cities.
Does your Linked In profile do you justice? Alex Galviz AKA ‘Authentic Alex’ was voted Linked In Top Voice 2017 & 2018. Linked In has 25 million users worldwide and that puts Alex in the top 12. One afternoon in February 2017, stressed out, burnt out and depressed, Alex decided to quit her corporate job. She posted a deeply personal note and photo from the 45th floor of the office tower in Canary Wharf where she worked. By the time she arrived for her leaving drinks a few hours later, that video had gone viral and received over 80,000 views and 600 comments. “It really really resonated with people”, she reflects. And so began a new chapter. From humble beginnings, Alex describes herself as a “Gentle Warrior” and “serial giver”. By day, she coaches C-Suite executives on how to optimise Linked In for better business results. By night she becomes “Authentic Alex” and helps young people overcome vulnerabilities and confidence issues. “I do a bit of Robin Hood. One pays for the other,” she smiles. Alex runs ‘Reason For Being’ workshops and a number of other initiatives as vehicles for her purpose. She is passionate about breaking taboos, disarming social conventions and emphasizes the importance for her of personal development. For all of her online success, Alex also works hard offline and speaks on stages around the world delivering her uplifting and honest message of hope and help. “I woke up”, she says. Want to define authentic? Tune in to this most open, honest and inspiring of podcasts. Smash The Box is a personal development business. Everything I do is with the aim of inspiring you to find your purpose so you can make your mark on the world. One way I do this is by sharing people’s stories. Inspiring stories that the world needs to hear. Stories of breakthroughs, of adversity overcome, of achievements, successes, of setbacks and turnarounds, of realisations and lightbulb moments. This audio experience is a natural and perfect complement to the existing services of Life Coaching, Leadership Coaching, Breakthrough Workshops and Inspirational Talks - all of which forms something quite unique and special. If you are looking to find your purpose in life, in work, or both, then don’t just think outside the box. It’s time to Smash The Box! Connect with us! www.smashthebox.me www.youtube.com/channel/UC7fEEvjX52qS928oyLGCtuQ www.facebook.com/SmashTheBoxMarkPitcher/ www.instagram.com/markpitcher_smashthebox/
Here's what you'll learn in this episode: The impact of working in an industry not aligned with her values. Taking the opportunities that scared her the most. Growing a global movement and community with no money. By day, Alex coaches C-suite, consultants and entrepreneurs on how to get noticed on LinkedIn, grow their personal brand and leverage the platform to achieve their goals. By night, she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that people would be scared of sharing publicly, she has either written, videoed or spoken about. The reason she has chosen to share and discuss her difficulties is because in doing so we can disarm some of the social conventions that keep these topics taboo. Alex also trains apprentices and graduates in corporates, creates digital content on employability skills and delivers keynotes at universities, career fairs and social mobility events. She's also a Co-Creator of a little side project called #LinkedInLocal that has turned into THE biggest hashtag campaign on LinkedIn. Creating communities in 90 countries and 1,000 cities in under two years before handing over the reins to LinkedIn. With a knack for community building, she helped form LocalX with the other founders of #LinkedInLocal. A community consulting start-up, helping businesses and organisations create, nurture and scale their own communities. Key Resources: Inspiration North Website - www.inspirationnorth.com Inspiration North Facebook - https://www.facebook.com/inspirationnorth Inspiration North Twitter - https://twitter.com/Inspirationorth Inspiration North Instagram - https://www.instagram.com/inspiration_north/ Alex on LinkedIn https://uk.linkedin.com/in/authenticalex Alex on Twitter https://twitter.com/theauthenticale Alex's website http://www.authenticalex.com/ LocalX website https://localx.org/
Ben catches-up with Alex Galviz, who is one of the top influences on LinkedIn in the UK. She has co-created an incredible global network of events called LinkedIn local and encourages people to communicate with authenticity.This is a recommended listen if you want to up your game on LinkedIn. For show notes: https://ratherinventive.com/blog/interview-being-authentic-on-linkedin-with-alex-galviz/
Welcome to episode 201, this week I return to our normal format and the main subject is something that has been playing on my mind for a while, in some respects I think it can be the ‘elephant in the room’ for a social media or LinkedIn Trainer / Coach …..What do you do if your prospects are not socially active on LinkedIn or any social media platform? More of that later, but to start with…. Interesting Stuff I Saw This Week LinkedIn updates its Terms of Service in line with GDPR Microsoft Pix can scan business cards to your contacts, find people on LinkedIn A Tale of Two Cases: LinkedIn Postings as Solicitations LinkedIn Search Doesn’t Implicate FCRA, California Court Rules Introducing the LinkedIn Content Insights Annual Post of the week Actually this was from the previous week when the ‘beast from the East’ hit the UK. 1277 likes, 120 comments and a staggering 51,000 views for a native video is exceptional, especially from someone with just 679 followers! I also posted a video this week of a feature that has been bugging me for a while…..why can’t you ‘Ignore’ an invite from a profile? Bad design or something more sinister? #LinkedInLocal Manchester I would estimate we had about 70-85 people at the inaugural #LinkedInLocal event in Manchester. It was a great night and plenty of new friends and connections were made. A big thanks to Alex Galviz (co-founder of LinkedInLocal) for coming up from London to share her story of how LinkedInLocal started and a massive thank-you to my fellow organisers; Kirsty James Amanda Newman Alex McCann How Do You Win Business on LinkedIn with a disengaged audience? This topic has been on my mind for sometime and I decided to cover it in this episode when I received this excellent video question from Paolo Lanciani I asked Paolo to share his ideas on this subject and here is what he had to say; I guess my success depends on a combination of factors: 1. I have a very clear focus: not only the community of business lawyers in Italy is relatively small, 2. but I further narrowed it down, knowing exactly for whom (mindset, values, approach, style) and when (circumstances, needs, specific challenges) I am a valuable resource 3. I brand myself within the community building a presence on their niche media (a journal about the law industry) where I interview successful lawyers explaining from a psychological stand point why they are successful. 4. On Linkedin I share daly videos, posts and articles that are consistent and spread on other platforms too: it is not about being read every time, but about being there the day they are searching that type of support/solution/input 5. I use the messenger to reach out to those who might be most interested to a specific content and tell them about it (might be a podcast for young lawyers, a video about how to assess potential in recruiting associates or about on line presence or even business development strategy; always from a psychological point of view and well aware of the specific way of thinking of my target audience) 6. I share the same kind of challenges and opportunities: we are looking for and relying on small numbers, high tickets and long term strategies. That is great feedback and fits with many of my thoughts on the subject. I also asked for more thoughts and ideas in this post; You can read all the comments but the main ones I would highlight are; John Espirian wrote; I think it's important to create content that can be found by search engines. While many of my clients aren't active on LinkedIn, most of them do use Google. John is a copywriter it must be said so I would expect him to think highly of the power of written content and I think he is right to a point but the sort of people Paolo is referring to are busy Lawyers and I very much doubt they are searching Google to find long articles to read in their spare time! Michael Spencer added; LinkedIn has no mechanism for targeting your niche audience. LinkedIn ads have too high a cost-per-click given the lack of monthly active users. LinkedIn is therefore not a very helpful marketing channel but rather a PR branding and and B2B sales Channel As you would imagine LinkedIn Ads expert AJ Wilcox had something to say about that! For me, Michaels approach is about laser sharp focus for content. This is ultimately possible (you can send a link to a post or article to anyone on LinkedIn with a premium account or your connections on a free account but he is referring to hitting high numbers….and we are back to a numbers game again! For me, content should be available for people to find on LinkedIn, either by visiting your profile or via the algorithm and virality and not ‘shoved in their face’ because you want them to see it. My view is that the key to this is having an intimate and deep knowledge of your target audience. This will allow you to post relevant, interest content in a format that is easy to consume. Paolo posts short ‘on the move’ videos which reflect the nature of the way his audience behave. Post on a consistent, regular basis. Don’t expect your audience to always see it but at some point someone will and they may refer you or a target might view your profile and see your content there. People do not have to be active to notice you, just an occasional visit to LinkedIn may allow them to see your content.
Welcome to episode 191, this week I’m going to cover a topic I tackle almost on a daily basis at the moment…..How to know what subjects to post about on LinkedIn. But before I get onto that…… Interesting Stuff I Saw This Week The Crappy Handbook of LinkedIn Profile Pics LinkedIn Top Voices 2017: The must-know people inspiring today’s professional conversations Stay on Top of In-Demand Skills with New Notifications #LinkedInLocal I originally covered the LinkedIn Local phenomenon in episode 166 when I interview Erik Eklund who was a founding member of this movement along with Alex Galviz, Anna McAfee and Manu Goswani. Since then the founders have been joined by Ryan Troll and Brian Almeida to form an organisation that co-ordinates LinkedIn Local meet ups throughout the world. They have now set up a new website Click on the image above to visit the website If you are thinking of running a LinkedIn Local event in your area then take a look at the website to understand how you go about it. Please Do The Survey! And if you have done it….please share it widely! I was aiming to get to 1000 responses by Christmas but at the time of writing, I’m still below 500! It has been much harder than I expected to get people to complete this short (5 mins) survey but I really feel we need to get at least 500 to make the results viable. So please share the link http://bit.ly/Linkedin2017 with your LinkedIn network, Twitter and Instagram followers and Facebook friends If you haven’t yet done the survey, here it is This weeks question also forms the main topic for this week; I hear you talk a lot about techniques for posting which is very useful but my problem is ‘what’ to post about. Any tips? I get asked this question so much and I also regularly have to tackle the subject when I am working with customers that are currently posting promotional content. Here are my guidelines; The McFly Syndrome - It’s all about you…STOP SELF PROMOTING! This includes talking about events you have organised, new members of staff or awards you have won. You might not see it as such but others only see this as self promotion. These posts are OK occasionally but need to dominated by less selfish content. Understand your relevant followers. You don’t need to ‘speak’ to all your followers but you must focus on gaining a deeper understanding of what interests your followers; > What motivates them > What frustrates them > What worries them > What excites them > What content do they read? > What sort of posts are they Liking, Sharing or Commenting on Experiment with different subjects. What works and what falls flat. Try not to make too many assumptions and judge by results. People on LinkedIn are much less ‘stuffy’ than you think! Try people orientated content and use stories where possible. Think about light, fun subjects as well as subjects that people are likely to have strong opinions about. The ‘gold standard’ measurement is comments. These guidelines refer to content rather then technique. You can learn more about technique, plus some other content tips in episode 178
Welcome to episode 170, I’m still away this week but rather than go two weeks without an episode I thought I would pre-record an interview with the amazing LinkedIn Trainer from London called Alex Galviz. We cover a lot of ground in the interview and I hope you will agree that Alex’s approach to LinkedIn is both refreshing and inspiring. But first I thought you might find these interesting… Interesting Stuff I Saw This Week The British Prime Ministers ex PR guru makes her feelings known in her LinkedIn headline…but doesn’t know how to update her profile properly! Migrating Groups is not as easy as some people suggest! This is a really interesting post about the difficulties in persuading people to migrate away from LinkedIn. This re-enforces my view that the answer to online communities still exists within LinkedIn but that LinkedIn need to work hard to re-invent groups. Interview with Alex Galviz I really enjoyed chatting with Alex, a millennial LinkedIn trainer and coach for millennials from London. We covered a lot of ground in our chat; Challenging your definition of success Finding your ‘Why’ LinkedInLocal events Millennials on LinkedIn LinkedIn’s editorial calendar Crowdsourcing your headline 5 tips for a great headline 1. Don't tell show 2. Think about how you want people to feel when they enter your virtual home 3. Do you give them enough teasers that they want to get to know you more? 4. Is your WHY clearly explained? 5. Why are you different to someone else doing the same job? Personal branding and authenticity This is the post Alex referred to that kickstarted her career as a career coach and LinkedIn specialist.