LinkedInformed Podcast. The LinkedIn Show

What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———The main topic is about changing your schedule on LinkedIn and whether it's OK to post about different topics.About statement previews are now 6 lines long on mobile. Desktop previews are still 4 lines long.UpLift Live Nano Bristol: our conference's little brother event is on Thursday 17 September 2026 at The Watershed in Bristol. Come to learn about LinkedIn and network. You get lunch, and if you're brave I'll review your LinkedIn profile in front of the room. Use code EARLY10 for a £10 discount until the end of May. Standard price is £59.I'm off to Creator Day in Poole this week. See you there?Off-topic food postSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Lynnaire Johnston on verification concerns.———LinkedIn member results via Microsoft.I signed up for Premium All-in-One.Comments reduced from 1250 to 1000 characters.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

How do you report someone and what happens when LinkedIn ignores your feedback?See Melanie Goodman's post———LinkedIn has a new CEO: Daniel ShaperoContent DNA is 6 years old – read sample chaptersEspresso+ members now get the full 32-chapter audiobook for free.What comment features do you want?Crosscheck AI featureYour LinkedIn headline mattersSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

PostbagMary Wu voice note about the use of someone else's account.–––Grad's Guide 2026 – some stats around the current jobs market.Main reportUK versionUS versionCreative Collision at LinkedIn HQ on 28 AprilThere is no 360Brew anymore?AI People search reaches all of the USAre you a solo or small business owner? Join the Espresso+ community now to improve your LinkedIn and online presence. Find out more at jesp.me/join

PostbagVoice note response to Mark Lee's question, from Tonny Mikkelsen.Mark's real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post searches does not include anything about location.———Post collaborationsDifferences between desktop and mobile versions of LinkedInCustomise your profile username

PostbagShould I delete posts on LinkedIn?Richard G Abrahams: Should I write a newsletter?Mark Lee: Can I target my posts to certain locations?Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity".I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference.Get your replay ticketSocial Insider report on document post engagement ratesLook out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only.Ryan Roslansky's book: Open To Work released

Last week we ran the third annual UpLift Live conference in Birmingham. This episode contains some reflections on the day from me and from some of our attendees and speakers.Our speakers for the 2026 conference were, in order:John EspirianTony RestellNicole OsborneMic AdamGuy StrijboschHeather MurrayPhill AgnewDave HarlandBrenda MellerNo Postbag this week – but please do send in your questions for next week's show.If you missed the conference and would like to watch the talks from 2024, 2025 or 2026, please grab a replay ticket at uplift-live.com/replay

A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players.PostbagTeresa Ward: should we use @mentions in comments?Lionel Guerraz: on saving money with tech tools———Don't use the vertical pipe | symbol in your headlineIs LinkedIn social media?UpLift Live 26 is almost here. Still time to get your ticket at uplift-live.com

This week's show "acknowledges" the challenge LinkedIn seems to have in presenting a stable user interface to its users.PostbagVoice note from Kaye King about improving our feedsVoice note from Christian Harris on LinkedIn groupsVoice note from Kate Nankivell about line spacing in the About statement———LinkedIn is showing a weird mix of languages on the user interface. Why?Throwback to 5 years ago when I posted a video of how to say hello and thank you in many different languagesDeliberately using typos to make text look real? (Please never do this.)LinkedIn is the most cited domain for professional queries, according to research by Profound

This one tip will help content creators get their external content seen. PostbagEspresso+: Comment "X" and I will DM you – is that a good idea?Judi Hays voice note … about voice notes———Getting content seen: one approach that works for meHow to reduce your LinkedIn notificationsCompany page invitations reduced from 250 to 50Removing date/time stampsSome news about the UpLift Live 26 conference

Among other topics, this week's show is about LinkedIn voice notes. I love them!PostbagMark Lee voice note on spam commentsNiraj Kapur has sent a voice note about AI, based on the content of last week's episode.I'll be sending more voice notes from now on – see my guide on LinkedIn voice notesMy average post length based on 5 years of dataI want to do more guest podcasts! See my past appearances on other podcastsLinkedIn's weekly sharing tracker now gone. There are more than 10 such updates coming in the next LinkedIn Roundup for Espresso+ members.LinkedIn Local in Birmingham: join us on 6 March.There's now a "living" LinkedIn newsletter that links to all my episodes of this podcast and that I will update each week.

Is AI coming for all our jobs? That's the main topic this week, with lots of resources for you to check out so you can work out on which side of the fence to fall.PostbagAnon: How can I make my Featured items look the same size?Other topics in this week's show:Something Big Is Happening AI article by Matt ShumerFrank Prendergast has shared a voice note about this. Check out Frank's podcast with Justin Collery: The AI ArgumentSee this annotated version and podcast as a rebuttal to Matt's article, produced by Ed Zitron.About that Matt Shumer post – another rebuttal, by Gary Marcus.Watch a clip of Mustafa Suleyman, CEO at Microsoft AI, speaking to the Financial Times about what AI will do to white-collar jobs.LinkedIn Local programme to shut down at the end of 2026.LinkedIn action on automated commentsLinkedIn Future of Work fund open till 15 March 2026 – apply hereWhat's your oldest post on LinkedIn?Bonus content I found after recording: check out episode 11 of The Last Invention, which includes interviews with Ed Zitron and Gary Marcus.

This week's show comes out early to remind you of this weekend's price rise for the UpLift Live 26. We have an interview with our final speaker, the host of the Nudge podcast, Phill Agnew.PostbagAshley Leeds: Premium banner image buttonsCaryn Yuen: Some experts say that sharing glimpses of your personal life can help build your brand and make it easier for your audience to connect with you. How important do you think this is? How often should one be doing this? How do you decide what's worth sharing, and what's not?———Phill Agnew interview: our final speaker at UpLift Live 26 on 26 March 2026. Get your ticket at uplift-live.com and see all speaker interviews at uplift-live.com/speakersMore in this episode:Conference planning videoBanner image size blogAbout those post-it notes

Being away for a week in Milan did wonders for people asking me questions for the show!PostbagRichard G Abrahams: As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any value for me to go through the learning curve to promote my novels? Will I really get return for the effort?Ashley Leeds: How are LinkedIn group recommendation emails generated? How is your Espresso+ podcast on Apple?Kate Clark: What's your view on LinkedIn events?Caryn Yuen: Some experts recommend posting daily to build your personal brand, and some even suggest posting multiple times a day. What posting frequency would you recommend on LinkedIn, and why?Also in the show:Updates on my speaking gig in Milan, with slides for Espressians.Banner image safe zone tipSaves and sends – how to access what you've savedLink click analyticsMS earnings call FY26Q2Open Profile Premium messagingTop Voices UKUpLift Live price rise to £299 on 14 February. Get your tickets for our third annual conference in Birmingham on 26 March soon!

This week we look at audio pronunciation on your profile.Postbag Sara Gallagher: How can I realistically tell what advice is applicable to me, and what "works" because of the skewed sample but won't in the broader LinkedIn universe? Does it just come down to trial and error?Is your security certificate valid?Recording an audio pronunciationMystery speaker for UpLift Live 26 – who is it?Illiya Vjestica is running a bonus UpLift Live 26 webinar on Thursday 5 February at 4pm, on the topic of presentation best practice. This one's free for all ticket-holders to the 2026 conference.

Main topic is how others can be your marketing department via their recommendations and video testimonials.PostbagMark Lee: I'm wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the new newsletter? Does it have an impact on what happens with the other newsletter? Do all new connections get notified that I have two newsletters? Do off-topic posts work?Dates and times on postsRecommendations and video testimonials

What is real and what is fake on LinkedIn? We're looking at some fake accounts this week.PostbagGillian Whitney voice noteCan anything be done to stop DMs fragmenting when sending LinkedIn recommendations?LinkedIn security fake accountUpdate on fake LinkedIn security accounts via Guy StrijboschWhere did all the Top Voices go?Keep your headline short: check out some tips on the importance of making a quick impact with your profile headline.UpLift Live conference discountOur most recent LaunchPad call went well, and now we're offering a conference discount to Informed listeners.Use INFORMED to get 20% off an in-person ticket to UpLift Live 26. That offer is valid until 11.55pm UK time on Saturday 17 January, and then it's a 10% discount after that.

Happy New Year!PostbagHanne Møller – reposting your own postCaryn Yuen – hashtagsI know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a more Instagram-style approach. So what purpose do hashtags actually serve on LinkedIn now?My top LinkedIn questionsWhere do I start?What do I post about?Should I post personal stuff?How do I approach people?Do I need LinkedIn Premium?Should I switch to creator mode?How do I increase my Social Selling Index (SSI)?Should I put links in posts?Do I need a company page?How do I get more engagement and visibility?

What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped.PostbagShould a CTA be included in the headline? Caryn YuenIf the CTA is very short and part of a reasonably short overall headline, then that's OK. Headlines that are too long won't be read by humans, and if the intention of the text isn't clear to the AI-powered LinkedIn search, that could do you harm.How to share achievementsFamey LockwoodLinkedIn has a new template for an individual to announce an achievement – degree, certification, award, etc. While the post is flashy and eye-catching, the question that I have and don't understand is where does an individual show the actual document for the achievement? If the document is posted as a comment, the document isn't always viewed in the feed. In addition, a person can say they have an achievement without actually having the evidence. (I have seen an individual post she had a certification from an organisation that I belong to so I knew the certification did not exist.) So, does LinkedIn want us to say we have an achievement without showing the evidence? There's too much room for errors.Check out the Add profile section button on your profile, where you can add relevant items that work better than the templated LinkedIn post:Licenses & certificationsProjectsCoursesPublicationsHonors & awardsMy LinkedIn Year in ReviewJoined in 2008 (but I wasn't active until 2017)Active for 344 days (most of us got the same)Top 5% (again, most of us got the same)Peak times 10am–7pm (yawn)1 certificate634 new connections1382 connections "on the move"10K+ profile views1708 searches completedMost used Premium feature: InMail (no way)192 posts (public posts only – I've done way more private posts)9173 reactions7076 comments3796 new followers3300 comments on others' posts1025 reactions on others' posts (must be more!)18 repostsSupport was my most used reaction after likes

PostbagDoes the industry setting matter on your profile?Christopher Johnson (voice note) LinkedIn industry options help pageFake accounts with similar headlines?LB BrittinghamI'm searching for other experts supporting introverts and I keep coming across profiles with "introvert living in an industry of extroverts" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insider knowledge/meme? Kind of like newbies to Threads don't understand the rage bait from fake accounts when they first get there. I'm wondering if the same thing happens on LinkedIn.LinkedIn release a community report twice a year and the latest one covers January to June 2025. They say they've stopped 61.2M fake accounts at registration. 22.2M have been restricted proactively before reports were needed by members, and only 385,900 accounts were restricted following member reports. If you suspect you see a fake account, you can report it via the More button on their profile.Main topic: Is Premium worth it?I joined in May 2021, paying £399.90+VAT. That's £479.88 per year or ~£1.31 per day. Here's what you get on Premium Business:Unlimited People browsing and searchingWho viewed your profile over 90 days15 InMails per monthCustom CTA buttonLinkedIn LearningOpen ProfileRotating bannerFeature content at top of profileEnhanced Services panelAI featuresGold badgePerks, currently including 3 months of free YouTube Premium and Spotify PremiumYou might get a discount to stay when trying to cancel Premium, but I'm not offered that.LinkedIn now has 100 million verified members, and Zoom will soon show your LinkedIn verification badge.Some interesting videos to check out on YouTube:Rory Sutherland Behavioural Science & Marketing Q&A ~1hAlgorithmic bias discussion ~1h 30mLynnaire Johnston and Mark Williams ~1h 10mUpLift Live 26 free ticket prize draw – ENTER NOWCome to the LaunchPad call on Thursday 8 January 2026 at 11am GMT where the winners will be announced live!

This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled "How many active users are on LinkedIn?"Postbag– What do you think of people customising their pronouns?In short, don't do it!– There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-only posts perform less well than posts with images?Looking at my own data since the start of 2024, my text-only posts get 27% more impressions than my posts where I include an image.Other topicsLynnaire Johnston's livestream with Mark Williams (creator and former host of this show) at 8pm on Wednesday 10 December 2025: "LinkedIn, Legacy and Letting Go".UpLift Live 26 LaunchPad calls for those attending or considering attending our conference on LinkedIn best practice:Thursday 8 January 2026 at 11am UK (public)Friday 20 March 2026 at 1pm UKI'm speaking in Milan, Italy at Inspire Day, on 29/30 January 2026.Congratulations to Gus Bhandal on the launch of his The Squeeze membership!

Postbagvia Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?— Look for opportunities to start conversations: birthdays, job changes— Look through your network to find key referral partners and potential clients, then scour their profiles and content for anything that could start a conversation— Don't jump in out of the blue with a sales message. That will look like a campaign. Be more human!— If there's any sign that the other party might be open to it, use a voice note or even a video note to further humanise. I get great response rates.via Espresso+: Does anyone get high levels of impressions with comments as a company page?via Espresso+: How to be found through ChatGPT?via Espresso+: Does an emoji in the Name field lead to spending one day in LinkedIn jail?Engagement podsPods are unholy alliances of LinkedIn users who are trying to artificially boost their posts' visibility in the LinkedIn feed. LinkedIn are trying to crack down, with a new video about this by Gyanda Sachdeva, a VP of Product Management at LinkedIn.Thanks to an update from Tony Restell, UpLift Live26 speaker, who got this direct from LinkedIn:Any profiles or companies you come across that are selling fake engagement services, please report directly via email to trademark@linkedin.com

Thanks to Mark Williams for his kind farewell newsletter.PostbagProfile verification: to verify or not? (see more)Post timing: when is best to post?Recommendations: should they be up to date?Other topicsEveryone is talking about algorithmic bias against women. I'm going to investigate.A couple of text-plus-image posts:Changing the skin tone in emojis“Quiet Piggy”Starting a post with a short bit of quoted text often seems to get me good engagement, as per the second example.Why put a date and time stamp on posts? I wish LinkedIn would do something about this.About the showThis feels a bit meta but here are some things related to the development and marketing of the podcast:There's a new page at espirian.co.uk/informedThere's a new banner image as part of my rotating Premium bannerI've invited 250 people (the monthly limit) to follow the company pageThere were ~1000 downloads for episodes 466 & 467 – thanks!

The first episode of the new-look show took me 6 hours to record, edit and produce last week.PostbagHow do you manage lots of ongoing DMs?How much should we care about algorithms?Downgrading desktop featuresWhy not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting to you.Free LinkedIn members can now send only 3 free personalised invitations per month – there are 5 quick tips in the show for how to get around this very annoying limitation.

This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There's a quick backstory of the handover from the show's creator, Mark Williams, to John, and then on to listener questions in the Postbag.Postbag questionsCan you deactivate a company page without closing your personal profile?Can you talk about visibility being down on LinkedIn?Should we invest time in making newsletters, livestreams and videos on LinkedIn?How are comment impressions gauged and are they a useful metric?Is post boosting a good idea?Generative AI data training: how to turn it off if you don't want to give your data to LinkedIn for free.Microsoft's 2026 Q1 results are out, with some nuggets about LinkedIn growth.LinksGrowth stalling post 1Growth stalling post 2LinkedIn membership growth trackerRyan Roslansky on LinkedIn's resultsBook a consultation with JohnEspresso+ community

My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs to be handed on to someone else.

This week's topic was inspired by a post I didn't even read! I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It's not the first time that's happened—and it definitely won't be the last. Chances are, it's happened to you too, even if you didn't realise it. That inspiration came from just one impression out of almost 20,000! Impressions to irrelevant people don't matter so long as there are enough relevant ones. It can be argued that nobody is completely irrelevant anyway… you just don't know! Content topic is critical to attract attention of the right audience So are impressions really a vanity metric? To hear all my thoughts on this subject plus the following topics, click on the podcast link below. Also covered; A profile feature makes a welcome return Video posting advice from LinkedIn™️...and it's actually quite good! New video trends feature Is spam getting worse? Premium free trial rules tightened Post of the week An announcement about the podcast

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️. Lea Turner is known for her openness and authenticity so it was a challenge to get her to reveal something we hadn't heard before...but she is most definitely very interesting!

The only dedicated LinkedIn™️ conference in the UK enters it's second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect. That plus; The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI comment cheats (idiots) Two new features A new video newsletter from LinkedIn™️ What happened to the mobile video feed? This post made me laugh Post of the week

So the worlds largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development. That plus; Can you simulate the engagement of a LinkedIn™️ post? New profile feature Embedding posts Do screenshots boost a posts reach? Are Russian comment bots infiltrating LinkedIn™️? The LinkedIn™️ DM privacy case has been dropped...but was it baseless? Post of the week

In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I really believe to be true. That plus; Boobgate! New Newsletter analytics Feed sorting removed New feed sort tab being tested How to spot AI comments How LinkedIn™️ influence user behaviour Post of the week

In this episode I cover the positives and negatives of the new(ish) mobile video feed. Plus a brilliant post of the week (and it's not a video). Video summary https://youtu.be/_Cpjy-U0UXM

What would you spend your time doing if you only had one hour on LinkedIn™️ per week? Is it possible to have impact in that time? A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week? That plus Two new features Your plummeting SSI means nothing! How much?! Is LinkedIn™️ Recruiter overpriced? Premium Duo pricing announced Top Voice requirements are tightened. Post of the week

In this weeks episode I discuss my predictions for LinkedIn™️ this year. I've always said that there are 3 LinkedIns; The company The platform The community (us) My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us. Topics covered; Introduction 07.00 : New features 24.30 My predictions for 2025 53.15 : Is the trend towards video damaging the reach of other great content? 60:00 Uplift Live conference in March

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses. You can listen to the episode by clicking below.   We talked about the following topics Growing up in Northern Ireland during the troubles. Going to a school situated along the 'murder mile'! Why she left Belfast to study in Scotland How her travels have taken her around the world three times! Her early career in IT support including working for a massive corporate and why she eventually joined the NHS. Starting her own business and being risk averse The impact of losing her Dad when she had a 4 week old baby The advice she received which guided her towards social media training The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers How she once turned criticism into a successful LinkedIn™️ post Being a feminist Her passion for small businesses Meeting the King!

How the New Feed Is Quietly Stifling Engagement. Also covered in this week's episode; Audio events are being scrapped. How the 'see more' can be a curse. New - enhanced profile cover slideshows. More job losses at LinkedIn. Elon's cringe comment. Post of the week.

Has your network grown out of control? Do you think it might be time to disconnect from a few? Does it make sense to do it and will it help you? What is the best way to go about it? In this episode I try to answer all those questions plus; Not all subscribers are the same. Positivity and LinkedIn™️. The Recruitment Network support automation! LinkedIn shares tips for posting short videos. LinkedIn's new 'Build your voice' hub. Post of the week I also briefly talk about this brilliant post from Richard van der Blom

This may be an unpopular opinion... Using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy! Also covered in this episode; New 'Open to volunteering' 55 million users are now verified LinkedIn launches “Know-How That Sticks” campaign Lazy iOS mobile version histories The dangers of outsourcing messaging from your account Post of the week

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode... Latest statistics from LinkedIn™️ Update on Services The new AI hiring assistant Post of the week

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year.  But the vast majority of those profiles aren't really freelancers or even service providers! In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant! Services has so much potential but it's LinkedIn™️'s worst feature...poorly designed and implemented. This is what I think they could do to improve it.

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts ...you can be a LinkedIn™️ superuser! But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people. More of that later, the other topics covered in this episode are; Have LinkedIn™️ really stopped training their AI with our content? A few new features and a couple of retirements! Is LinkedIn one of the worst social media platforms for your privacy? LinkedIn™️ want you to show personality without being 'personal' An update to Dwell time. Post of the week

"It must be less than 60 secs" "You don't want Likes" "LinkedIn™️ favour advice/helpful videos" "A headline is essential" There is lot's of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses. I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new feed. More of that later, the other topics covered in this episode are; Another job scam DM that could easily be prevented. New: Share a quote from articles Sneaky LinkedIn have quietly added a new data privacy setting Premium 'Leads' in Services Post of the week

"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it" This came from a delegate on a course I delivered recently and it hit me right between the eyes...That's why so many people find it hard to find the time to post content, they overthink it! Also in this episode; Feedback on pods and direct messaging. How demure and mindful is your profile? I found out and got roasted! More changes coming to video content and Livestreaming...potentially. A heartbreaking post of the week

Serious question...why do you do it?  What are your objectives and are you achieving them? This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking. So I thought I would share my thoughts in this weeks episode. That plus; Drafting a post with AI✧ Premium perks Forwarding DM's More thoughts on organic reach (the lack of) Post of the week

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content. But...are these exposures accurate and could some people be caught up in the fallout? That plus; 'Videos for you' on mobile app Sharing comments You really don't need hashtags 'LinkedIn is a mess. Here's how to fix it' The Guardian has it all wrong! Post of the week

...Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream here Also the post of the week can be viewed here

This week I answer 3 questions about; Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode; Collaborative articles The problem and prevalence of misinformation What is the right amount of characters in a text only post? Post of the week

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This week I chat with one of the nicest and most helpful LinkedIn™️ Experts out there - My friend John Espirian. Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content. In my experience, this is a big challenge for many people and they tend to either be; Full on (loud) but not authentic Bland, steering away from revealing any personality. Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not! So I sat down with Ella for an hour or so and chatted about this fascinating topic. Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month. It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic. Also in this episode I talk about; A content generation tool called AuthoredUp Two new features A worrying security issue Post of the week Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast; Should a company be posting this? Congratulations you are in the top ten experts list! Four new features LinkedSummit 2024 Post of the week