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Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link Bennett D. Bennett (he/him) is founder and principal at brand and content development consultancy Aerialist, and the co-founder of talent advocacy nonprofit 600 & Rising. Through Aerialist, Bennett uses his multi-disciplined background as creative director, journalist, and content strategist to help future-forward brands create intentional, non-traditional campaigns and content. A career-long advocate of talent equity for media professionals from marginalized groups, he's also carving out the next chapter of DEI with roles at 600 & Rising and as founding partner of the Allyship & Action platform. Bennett's decade-plus in marketing and media have has included stints at Interbrand, BBDO New York, The Drum, Saatchi & Saatchi, and 22Squared—all shaping him into a hybrid creative/strategy director and innovation consultant. His most recent included a Cannes Lions'-winning campaign for Google, as well as work for Popeyes, Netflix, Varo, Bacardi, Mass Mutual, Black Voters Matter, and Amazon Prime Video. A 2013 MAIP Alum, Bennett's been honored as a 2017 ADWEEK Young Influential and one of the 100 People Who Make Advertising Great by the 4As.
Episode 27 of Dreams Money Can Buy features Bennett Bennett! Bennett is one of the premier Marketing professionals in the tri-state area. His journey to the advertising and marketing world was a trying one. So many pivots from different majors and schools had Bennett digging deep into who he was as a person to find his love of facilitating experiences. Bennett has even created his own business and nonprofit to help people who look like him. Please enjoy this conversation with a good friend of mine. Tune in! This podcast is brought to you by Anchor.Fm. Free app and easy to use. Sign up now! Follow him on Twitter @BennettDBennett and on IG @BennettDBennett Check out his nonprofit on Twitter @600andRising and IG @600andrising Follow me on Facebook/Instagram/Twitter on @SkipFromBk Follow Cove Alpa on Facebook/Instagram/Twitter: @CoveAlpa Email: CoveAlpa@gmail.com _______________________________________________ To reach out to Slept On Creatives for their services: Facebook: Slept On Creatives LLC Twitter: @so_creatives Instagram: @SleptOnCreatives This interview was recorded November 20th, 2021 --- Send in a voice message: https://podcasters.spotify.com/pod/show/dreams-money-can-buy/message
Culture In the Craft podcast. Making #createch spaces, diverse places. In today’s episode, Lor & Fatima will take you behind the scenes of what it takes to create a Christmas ad and discuss the year and it’s Advertising controversies. We’re chopping up this episode so you can enjoy it as snackable sonic shorts or altogether. It’s up to you! FOLLOW | SUBSCRIBE | SHARE: Take part #culturexcraft Connect on all socials @culturexcraft HOSTS: FATIMA KRIED Advertising Producer Twitter: @fkried Instagram: @los_ananas LinkedIn: Fatima Kried LORNA DANNIELLE DUMBA Head of Production, Snr VFX / XR producer LinkedIn: Lorna dannielle Dumba Jump in - wherever you like: 1.20 - Advertising’s scary past! 7.08 - Behind The Scenes - How to make an Ad & What does a Producer do? 14.05 - Tips for working from home in a pandemic. 19:46 - How has Advertising changed during the global pandemic. 25.10 - Christmas Ad highlights of 2020. 37.22 - Recap / roundup. Show Support 600&RISING - ADVOCATING FOR BLACK & INDIGENOUS POC IN ADVERTISING - B - NATHAN YOUNG AND BENNETT D. BENNETT Petition Unilever (Fair & Lovely) - Chandana Hiran #StandAgainstRascim - Various, article from The Drum Advertising Accountability - IG account pushing for accountability in Advertising Get To Know Listen Episode - Ant Melder - CoFounder Coffee Cocoa Gunpowder Agency & Brown Riot Podcast Read: Racism and Classism in Mexican Ads - The Conversation Watch (Ads/Videos mentioned in order): Fair & Lovely Ad Headspace video on WFH Tesco Dedications Ad Tesco Father’s Day Ad ETSY CHRISTMAS AD - GIFT LIKE YOU MEAN IT - 72 AND SUNNY Sainsbury’s Christmas Ad 2020 Music by Kesta - Sun & Prosper @ Free Music Archive © 2020 Culture in the Craft
On August 3rd, we had a conversation with Nathan Young and Bennett D. Bennett, founders of 600 & Rising, to address concerns from its Black signatories. It is an insightful discussion that should be listened to through the lens of *Community Accountability. Since the episode was recorded Nathan Young resigned from the organization and they're in the process of restructuring. *Community accountability is a community-based strategy to address issues within our communities, that may be caused by its members. Community accountability is a process in which a community works together to do the following things : *Create and affirm VALUES AND PRACTICES that resist abuse and oppression and encourage safety, support, and accountability *Provide SAFETY AND SUPPORT to community members who are negatively affected that RESPECTS THEIR SELF-DETERMINATION *Develop sustainable strategies to ADDRESS COMMUNITY MEMBERS’ ABUSIVE BEHAVIOR, creating a process for them to account for their actions and transform their behavior. *Commit to ongoing development of all members of the community, and the community itself, to TRANSFORM THE CONDITIONS that reinforce oppression and marginalization.
Today we are joined with the phenomenal Bennett D. Bennett, writer/strategist/principal at Aerialist and co-igniter of 600 And Rising. In this episode, we discuss the importance of having a sustainable media diet for brands, one that rewards those who bring depth and not just click hacks, a particularly important discussion at a time where context makes a big comeback on the media scene.
For the past few months, between COVID-19 and the Black Lives Matter protests, we've opted to put a pause on AoaS to create space for other conversations (with the exception of the episodes with Laura Fitton and Joe Jackman, which we thought were relevant to the COVID-19 discussion). Now, we see that our silence on the topic of Black Lives Matter was akin to saying, "This is not our problem." This was wrong and it took a Diversity, Equity & Inclusion facilitator, Karlyn Percil of KDPM Consulting Group, calling me (Tara) out on this silence to knock me out of my comfort zone (and white fragility). So, Stef and I sat down and decided that we need to do the work and speak up about it and that this podcast was a fantastic place to start. This episode is the introduction to a series (which will be as long as it needs to be) of conversations with Black professionals in various parts of the marketing industry on their experiences, perspectives and insights into how marketing - as an industry, an institution and as a practice contributes to the perpetuation of white supremacy and anti-Black racism. In this episode, we mentioned the following resources to check out: Adweek article on the lack of Black representation in the advertising, PR, and communications world: https://www.adweek.com/agencies/a-brief-rundown-of-racism-within-advertising-and-why-its-still-happening-today/ The Publicis stats (Adweek): https://www.adweek.com/digital/publicis-groupe-us-diversity-data-7-actions/ Open Letter to the Ad Industry from 600+ Black professionals (Adweek): https://www.adweek.com/agencies/600-black-advertising-professionals-demand-meaningful-action-from-leadership-in-open-letter/ The original letter: https://docs.google.com/document/d/1yVH9y0geSyJmpqUH2utaK7x1Salq5CE5IIkx0HHCGuM/edit Nathan Young of Periscope Group (founder 600&rising): https://twitter.com/notnathan Bennett D. Bennett of Aerialist (founder 600&rising): https://twitter.com/BennettDBennett 600&Rising: https://600andrising.com/ Nate Nichols of Palette Group (founder of the Allyship and Action summit): https://twitter.com/thenichols The initial Allyship and Action summit recording on YouTube: https://www.youtube.com/watch?v=u6s3vhTLXDM Register for the upcoming summit on August 4: https://www.freelancercybersummit.com/events/allyship-and-action
Days after the death of George Floyd, Madison Avenue was put on notice by Bennett D. Bennett and his partners. In a well-crafted, impassioned letter, Bennett and his team laid out a 12-step plan for agencies to dramatically improve the workplace for black employees. In this episode, hear the incredible story of the “Open Letter” and learn how this former copywriter and journalist launched a lightning rod for real, disruptive change. Only on the Disruptor Series Podcast. Host - Rob Schwartz Intro/Outro Voiced by Sophia Barnett Executive Producer - Sean Riojas Audio Engineer/Sound Design - Corey Bauman
Principal Bennett D. Bennett and strategist Nathan Young are this week's guests co-hosts. They are behind the urgent call of action to agencies on the diversity & inclusion front—and take us behind the scenes of the letter from 600 professionals to leadership coming to fruition, and what traction they hope to see.
Kai recaps some of this year's biggest industry topics with the help of our friends of the show, Mara Lecocq & Bennett D. Bennett. They touch on all the things from Russia, to #metoo aftermath, to life on the other side of their career breaks in 2018.
As Black History Month winds down, we're pausing to have an enjoyably blunt conversation about the obstacles faced by young people of color in today's ad industry—and how these discussions can be extended far beyond each February. This week's panelists are: • Kai Lawson, Co-host, Mixed Company podcast • Bennett D. Bennett, Freelance Copywriter • Kimeko McCoy, Social Editor, Adweek • David Griner, Creative and Innovation Editor, Adweek Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees
The Drum's Bennett D. Bennett once worked as a copywriter inside a large New York agency but now writes about agencies and the media world in which they live. He's also hosting a free portfolio program over summer: https://www.theconceptingclass.org/ We discuss: - What's going on with agencies right now? - The Upfronts and New Fronts - Diversity in the key of "real talk" (The Pipeline Is Blocked, Progress Isn't Cute, Roadblocks Ahead) - Career burnout - Where does a hybrid work? - The American idea "Everything is up for grabs" Video: http://www.sweathead.co Bennett on Twitter: https://twitter.com/theacecapade The Drum: http://www.thedrum.com Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
It's time to honor some of the top talent under 40 in marketing, media in tech as Adweek unveils 2017's Young Influentials. We've even got one in the house: Bennett D. Bennett, BBDO copywriter, joins our editors and writers for a discussion of key influencers like multitalented HBO star Issa Rae. We also talk about the shadow cast over Fearless Girl with news that the client's parent company must pay $5 million for gender inequality. Timestamps: 1:10: Can Fearless Girl's legacy endure the client's new PR debacle? | 12:45: How Las Vegas' messaging shifted after disaster | 20:40: Jackson Hole channels Charlie Chaplin | 27:55: Volkswagen gets real about family | 36:10: Issa Rae and 2017's other Young Influentials. See acast.com/privacy for privacy and opt-out information.
In this episode of our Driven Minds Podcast, Bennett talks to us about having opportunities presented to him courtesy of ADCOLOR, defining greatness on our own terms, and the importance creative originality. --- Support this podcast: https://anchor.fm/drivensocietypodcast/support
Dap's (@dapisdope) homie Bennett D. Bennett (@theacecapade) joins us on this episode to talk everyone's black-ass uncle and his show, Luke Cage. In this long, rambling conversation, the two get into why they liked the Netflix show, things they didn't like, respectability politics, colorism, all the awesome easter eggs for New Yorkers and black folk, the politics of representation, the amazing cast characters, and more. TW: Some discussion of sexual abuse. Intros & interludes by Shruggs (www.soundcloud.com/shrggs)