Podcasts about Interbrand

SummaryIn dieser Vorlesung diskutieren Maurice und Peter das aktuelle Brand Ranking von Interbrand. Sie analysieren die Top 10 Marken, den Wertverlust von Apple, die Dominanz von Technologiemarken, die Rolle sozialer Medien, den Wettbewerb zwischen Pepsi und Coca-Cola sowie die Herausforderungen der deutschen Automobilindustrie. Zudem wird die Entwicklung von Streaming-Diensten wie Spotify thematisiert und ein Ausblick auf die Marken im Wandel gegeben.https://interbrand.com/best-brands/Takeaways- Interbrand ist der Pionier unter den Markenbewertungen.- Apple hat zum ersten Mal seit 20 Jahren an Wert verloren.- Technologiemarken dominieren das Ranking.- Instagram hat ein bemerkenswertes Wachstum gezeigt.- Pepsi hat in Deutschland einen schweren Stand.- Mercedes und BMW sind die wertvollsten deutschen Marken.- Spotify bleibt der Marktführer im Streaming.- Die Corona-Marke hat von der Pandemie nicht gelitten.- Gucci hat signifikant an Wert verloren.- CMOs stehen vor der Herausforderung, Umsatz mit weniger Investitionen zu generieren.Sound Bites- "Die wertvollste Marke der Welt ist immer noch Apple."- "Apple hat zum ersten Mal an Wert eingebüßt."- "Instagram ist die wertvollste Plattform von allen Social Media."Chapters**00:00** Einführung in das Brand Ranking von Interbrand**02:49** Die Top 10 Marken und Apples Wertverlust**06:05** Technologiemarken im Fokus: Microsoft, Amazon und Google**08:56** Soziale Medien und ihre Markenwerte: Instagram und Facebook**12:00** Marken im Getränkesektor: Pepsi vs. Coca-Cola**14:51** Die Automobilindustrie und deutsche Marken**17:53** Streaming-Dienste und die Rolle von Spotify**20:49** Marken im Wandel: Corona, Uber und die Top 100**24:00** Abschluss und Ausblick auf zukünftige Entwicklungen

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Érdekes funkcióval bővült az EgészségAblak app Mínuszos     2024-10-13 13:33:26     Mobiltech Belügyminisztérium Rétvári Bence Betegelégedettségi visszajelző funkcióval bővült az EgészségAblak mobilalkalmazás – közölte Rétvári Bence. A Belügyminisztérium parlamenti államtitkárának bejelentése szerint az alkalmazást használók számára a járóbeteg szakrendelésről való távozás és a leletezés lezárása után azonnal, automatikusan felugrik egy kérdőív. Ebben öt szempont szerint l Judi Dench válaszol a Facebookon? ICT Global     2024-10-13 05:03:12     Mobiltech Mesterséges intelligencia Instagram Facebook A Meta számos színésszel kötött együttműködési megállapodást, hogy azok megtanítják beszélgetni a cég mesterséges intelligenciával működtetett chatbotját. Így a Facebook- és az Instagram-felhasználók mostantól olyan hangokkal beszélhetnek, mint John Cena és Judi Dench. Először sikerült két embernek álmában egymással kommunikálni Rakéta     2024-10-13 15:09:08     Infotech Ez az első alkalom, hogy két ember sikeresen kommunikált egymással álmodás közben – nagyjából, mint az Eredet című filmben. „A mesterséges intelligenciát az ember teszi jóvá, vagy rosszá!” Helló Sajtó!     2024-10-13 03:34:33     Tudomány Mesterséges intelligencia A mesterséges intelligencia jövője kulcsfontosságú az emberiség számára, amelynek etikai fejlesztése és minőségi adatkezelése elengedhetetlen. Badinszky Áron jogász izgalmas nézőpontokat oszt meg az MI jogi szabályozásáról és annak hatásairól a társadalomra. Generatív MI a motorházban ITBusiness     2024-10-13 08:33:49     Infotech Mesterséges intelligencia Kiberbiztonság Tagadhatatlan, hogy a mesterséges intelligencia fejlődése óriási hatással van a munka világára. Szinte minden területen új szemléletre van szükség, legyen szó akár az MI gyakorlati alkalmazásairól, a felhasználási módokról, a technológiai lehetőségekről, a szervezeti adaptációról, a kiberbiztonsági kihívásokról vagy az emberi tényezők kezeléséről. Megint átverte az embereket Elon Musk Tesla Optimus robotbemutatója PC Fórum     2024-10-13 08:30:00     Infotech Befektető Robot Elon Musk Tesla A Tesla a héten megrendezett bemutatója megint sikerrel tévesztett meg alaphangon is milliókat világszerte - köztük a cég rajongói és befektetői közül is sokakat. Az eseményen ugyanis - amin többek között úgymond a Tesla robottaxija és Robovan-je is leleplezésre került - jelen volt a cég Optimus robotjának több példánya is, amik látszólag fantaszti Pierrot: A világteremtés olyan drog, amiről nem tudok lejönni Qubit     2024-10-13 08:29:06     Gaming Drog Marosi Z. Tamás mint zenészt sokan ismerik, de azt csak a beavatottak tudják róla, hogy szenvedélyes társasjáték-fejlesztő, aki évente több játékot is készít, sőt egy ideje már saját kiadója is van. Új hálózati megoldások az 5.5G korszakra a Huawei-től digitrend-i     2024-10-13 07:00:00     Infotech GDP Bruttó hazai termék Huawei 5G Több mint tíz hálózati terméket és megoldást mutatott be legutóbbi európai konferenciáján a Huawei. Az új Xinghe hálózati megoldások még gyorsabb adatátvitelre és a még nagyobb teljesítményű hálózati környezetek kiszolgálására képesek. Az évtized végére az intelligens technológiák 16 ezermilliárd dollárral növelhetik a globális GDP-t, ami több mint A Samsung a világ legjobb márkái között TechWorld     2024-10-13 10:36:24     Infotech Mesterséges intelligencia Samsung Több, mint 100 milliárd dollárt ér a brand, tíz százalékot növekedve. Mindez többek között a mesterséges intelligencia funkcióknak és technológiáknak köszönhető. A Samsungot az ötödik egymást követő évben választotta a világ legjobb öt márkája közé az Interbrand. A nemzetközileg is elismert márkatanácsadó vállalat évente közzéteszi a legjobb nemzet Így védik a Börzsöny vadmacskáját 24.hu     2024-10-13 14:01:59     Tudomány A fokozottan védett ragadozónak létfontosságú a zavarásmentes, egészséges erdő, amit egy mintaprojekt próbál hosszú távon is biztosítani. A rekord erős napkitörés Magyarországra is lesújthat – Sarki fényt is láthatunk itthon TőzsdeFórum     2024-10-13 12:40:35     Gazdaság Világűr Sarki fény Napkitörés Az elmúlt napokban a Nap soha nem látott erejű napkitöréseket produkált, melyek közvetlen hatással lehetnek Magyarországra is. Az október eleji események közül az X9.0-es napkitörés az eddigi legerősebb ebben a napciklusban. Ezek az intenzív napkitörések olyan geomágneses viharokat váltanak ki, amelyek világszerte jelentős technológiai zavarokat ok Új szintre lépett az AI-alapú csalás: a deepfake már a tőzsdék KYC-ellenőrzéseit is becsapja BitcoinBázis     2024-10-13 08:31:43     Infotech Mesterséges intelligencia Tőzsde Kiberbiztonság A közelmúltban megjelent ProKYC képes megkerülni a tőzsdék „KYC” személyazonosság-felismerő rendszereit. A Cato Networks kiberbiztonsági cég szerint hatalmas kihívás vár a kriptotőzsdékre. A ProKYC nevű új, mesterséges intelligenciával működő deepfake eszköz lehetővé teszi a csalók számára, hogy megkerüljék a magas szintű Know Your Customer (KYC) i Folytatást kap az év egyik legjobb, 98%-os filmje, az első rész már októberben megérkezik a hazai mozikba Mafab     2024-10-13 09:00:02     Film Mozi Robot Chris Sanders, A vad robot rendezője megerősítette, hogy a DreamWorks Animationnél készül a film folytatása, miután a film világszerte átlépte a 100 millió dolláros bevételt, írja a Deadline. A további adásainkat keresd a podcast.hirstart.hu oldalunkon.

Érdekes funkcióval bővült az EgészségAblak app Mínuszos     2024-10-13 13:33:26     Mobiltech Belügyminisztérium Rétvári Bence Betegelégedettségi visszajelző funkcióval bővült az EgészségAblak mobilalkalmazás – közölte Rétvári Bence. A Belügyminisztérium parlamenti államtitkárának bejelentése szerint az alkalmazást használók számára a járóbeteg szakrendelésről való távozás és a leletezés lezárása után azonnal, automatikusan felugrik egy kérdőív. Ebben öt szempont szerint l Judi Dench válaszol a Facebookon? ICT Global     2024-10-13 05:03:12     Mobiltech Mesterséges intelligencia Instagram Facebook A Meta számos színésszel kötött együttműködési megállapodást, hogy azok megtanítják beszélgetni a cég mesterséges intelligenciával működtetett chatbotját. Így a Facebook- és az Instagram-felhasználók mostantól olyan hangokkal beszélhetnek, mint John Cena és Judi Dench. Először sikerült két embernek álmában egymással kommunikálni Rakéta     2024-10-13 15:09:08     Infotech Ez az első alkalom, hogy két ember sikeresen kommunikált egymással álmodás közben – nagyjából, mint az Eredet című filmben. „A mesterséges intelligenciát az ember teszi jóvá, vagy rosszá!” Helló Sajtó!     2024-10-13 03:34:33     Tudomány Mesterséges intelligencia A mesterséges intelligencia jövője kulcsfontosságú az emberiség számára, amelynek etikai fejlesztése és minőségi adatkezelése elengedhetetlen. Badinszky Áron jogász izgalmas nézőpontokat oszt meg az MI jogi szabályozásáról és annak hatásairól a társadalomra. Generatív MI a motorházban ITBusiness     2024-10-13 08:33:49     Infotech Mesterséges intelligencia Kiberbiztonság Tagadhatatlan, hogy a mesterséges intelligencia fejlődése óriási hatással van a munka világára. Szinte minden területen új szemléletre van szükség, legyen szó akár az MI gyakorlati alkalmazásairól, a felhasználási módokról, a technológiai lehetőségekről, a szervezeti adaptációról, a kiberbiztonsági kihívásokról vagy az emberi tényezők kezeléséről. Megint átverte az embereket Elon Musk Tesla Optimus robotbemutatója PC Fórum     2024-10-13 08:30:00     Infotech Befektető Robot Elon Musk Tesla A Tesla a héten megrendezett bemutatója megint sikerrel tévesztett meg alaphangon is milliókat világszerte - köztük a cég rajongói és befektetői közül is sokakat. Az eseményen ugyanis - amin többek között úgymond a Tesla robottaxija és Robovan-je is leleplezésre került - jelen volt a cég Optimus robotjának több példánya is, amik látszólag fantaszti Pierrot: A világteremtés olyan drog, amiről nem tudok lejönni Qubit     2024-10-13 08:29:06     Gaming Drog Marosi Z. Tamás mint zenészt sokan ismerik, de azt csak a beavatottak tudják róla, hogy szenvedélyes társasjáték-fejlesztő, aki évente több játékot is készít, sőt egy ideje már saját kiadója is van. Új hálózati megoldások az 5.5G korszakra a Huawei-től digitrend-i     2024-10-13 07:00:00     Infotech GDP Bruttó hazai termék Huawei 5G Több mint tíz hálózati terméket és megoldást mutatott be legutóbbi európai konferenciáján a Huawei. Az új Xinghe hálózati megoldások még gyorsabb adatátvitelre és a még nagyobb teljesítményű hálózati környezetek kiszolgálására képesek. Az évtized végére az intelligens technológiák 16 ezermilliárd dollárral növelhetik a globális GDP-t, ami több mint A Samsung a világ legjobb márkái között TechWorld     2024-10-13 10:36:24     Infotech Mesterséges intelligencia Samsung Több, mint 100 milliárd dollárt ér a brand, tíz százalékot növekedve. Mindez többek között a mesterséges intelligencia funkcióknak és technológiáknak köszönhető. A Samsungot az ötödik egymást követő évben választotta a világ legjobb öt márkája közé az Interbrand. A nemzetközileg is elismert márkatanácsadó vállalat évente közzéteszi a legjobb nemzet Így védik a Börzsöny vadmacskáját 24.hu     2024-10-13 14:01:59     Tudomány A fokozottan védett ragadozónak létfontosságú a zavarásmentes, egészséges erdő, amit egy mintaprojekt próbál hosszú távon is biztosítani. A rekord erős napkitörés Magyarországra is lesújthat – Sarki fényt is láthatunk itthon TőzsdeFórum     2024-10-13 12:40:35     Gazdaság Világűr Sarki fény Napkitörés Az elmúlt napokban a Nap soha nem látott erejű napkitöréseket produkált, melyek közvetlen hatással lehetnek Magyarországra is. Az október eleji események közül az X9.0-es napkitörés az eddigi legerősebb ebben a napciklusban. Ezek az intenzív napkitörések olyan geomágneses viharokat váltanak ki, amelyek világszerte jelentős technológiai zavarokat ok Új szintre lépett az AI-alapú csalás: a deepfake már a tőzsdék KYC-ellenőrzéseit is becsapja BitcoinBázis     2024-10-13 08:31:43     Infotech Mesterséges intelligencia Tőzsde Kiberbiztonság A közelmúltban megjelent ProKYC képes megkerülni a tőzsdék „KYC” személyazonosság-felismerő rendszereit. A Cato Networks kiberbiztonsági cég szerint hatalmas kihívás vár a kriptotőzsdékre. A ProKYC nevű új, mesterséges intelligenciával működő deepfake eszköz lehetővé teszi a csalók számára, hogy megkerüljék a magas szintű Know Your Customer (KYC) i Folytatást kap az év egyik legjobb, 98%-os filmje, az első rész már októberben megérkezik a hazai mozikba Mafab     2024-10-13 09:00:02     Film Mozi Robot Chris Sanders, A vad robot rendezője megerősítette, hogy a DreamWorks Animationnél készül a film folytatása, miután a film világszerte átlépte a 100 millió dolláros bevételt, írja a Deadline. A további adásainkat keresd a podcast.hirstart.hu oldalunkon.

Ön már tudja igazolni magát a telefonjával? – Nem kell cipelni a személyit, az appot kell letölteni Tudás.hu     2024-10-12 07:10:23     Mobiltech Telefon Elindult a digitális állampolgárság program, amely számos könnyítés mellett arra is jó, hogy igazolni tudjuk magunkat a telefonunkkal. A Digitális Állampolgárság Program kulcsa a Digitális Állampolgár mobilalkalmazás.  Az alkalmazással számos szolgáltatást lehet igénybe venni a telefonról. Először is mindenképpen le kell tölteni a Digitális Állampo A galaxisunk egy, még a Laniakeánál is hatalmasabb szerkezet része lehet Rakéta     2024-10-12 07:30:09     Tudomány Úgy tűnik akad egy, a Laniakeánál is gigantikusabb szerkezet, amelynek a Tejút is része. Ismerkedj az LG okostelefonos gaming mennyországával Mínuszos     2024-10-12 04:33:01     Mobiltech Telefon Okostelefon LED Meglepetés érhet tévézés közben: töménytelen játék próbálható ki az LG okostévés gaming platformján. A folyamatosan változó és megújuló streaming- és videómegosztó platformok között válogatva néha azt sem vesszük észre, melyik platform milyen izgalmas szolgáltatásokat rejt. Pedig az okostévénk menüjét böngészve akár meglepetés is érhet: könnyen led A gamerek többsége az egyjátékos módot szereti InStyle Men     2024-10-12 04:10:55     Infotech Ha már multiplayer, akkor inkább PvP, mint PvE – de alapvetően a legtöbb korosztály inkább egyjátékos módban szeretne játszani, állítja egy új tanulmány. Egy kisebb országra való kiberbiztonsági szakember hiányzik ICT Global     2024-10-12 06:03:17     Infotech Kiberbiztonság Boston A szervezetek világszerte évente 200 milliárd dollárt költenek kiberbiztonsági termékekre és szolgáltatásokra. Mégis nehézségekbe ütközik a kiberbiztonsági állások betöltése - mutat rá legújabb jelentésében a Boston Consulting Group (BCG). Visszajáró holtaktól rettegtek a magyarok 24.hu     2024-10-12 10:58:40     Tudomány Babona Kire sütötték rá a boszorkányság bélyegét, miként próbálták megakadályozni az ártó holtak visszatérését, és Drakula grófot valóban Vlad Țepes ihlette? Szakembereket kérdeztünk őseink babonáiról. Szőlőültetvények segíthetnek a kutatóknak megálmodni a „klímabarátabb” mezőgazdaságot Helló Sajtó!     2024-10-12 07:34:45     Tudomány Balaton A HUN-REN Agrártudományi Kutatóközpont Talajtani Intézetének kutatói egy Balaton-felvidéki szőlőültetvényen vizsgálták a talajművelés környezettudatosabb módszereit. Hadat üzennek a Wikipedia szerkesztői az MI-szennyezésnek Bitport     2024-10-12 10:20:00     Infotech Mesterséges intelligencia Wikipédia Programot indítottak a Wikipédia védelmében a félrevezető, mesterséges intelligenciával generált információval szemben, ami általában is egyre nagyobb mértékben károsítja az online információs teret. A Tron világát idéző, vonathoz hasonlító furgont terveznek Elon Muskék, amit robot fog majd vezetni refresher.hu     2024-10-12 13:42:00     Tudomány Robot Elon Musk Tesla A Tesla Robovanje utas- és áruszállításra is alkalmas lesz. Elon Musk szerint pontosan úgy fog kinézni, ahogyan a koncepciós modelleken látjuk. Bumm, megkezdik a Xiaomi sikertelefonjának nemzetközi forgalmazását TechWorld     2024-10-12 06:16:40     Infotech Kína Telefon Xiaomi A vártnál korábban érkezik a Xiaomi Redmi Note 14, aminek a globális értékesítését már meg is kezdték. Jó eséllyel nálunk sem kell már sokat várni reá. A jó ár/érték arányú Xiaomi Redmi Note 14 telefon széria bankot robbantott Kínában. Nem meglepő, hogy a gyártó igyekezett, hogy hazai pályán kívül is minél hamarább elérhetővé tegye e Történelmi nap az emberszerű robotok pályafutásában Rakéta     2024-10-12 08:30:06     Infotech Robot Sok helyen tesztelnek humanoid robotokat, de most először kötöttek szerződést több éves időtartamra ilyen robotok alkalmazására. Videón is lenyűgözőek a Tesla régóta várt robotautói Rakéta     2024-10-12 07:30:09     Autó-motor Robot Tesla A Tesla magyar idő szerint péntek reggel rántotta le a leplet a két legújabb modelljéről, amelyeket már a teljes önvezetés jegyében terveztek - azaz nincs bennük se kormány, se pedálok, csupán egy hatalmas érintőképernyő. A bemutató legfontosabb bejelentéseit egy videóban is összefoglaltuk. A világegyetem öt legjobb márkája között a Samsung Mínuszos     2024-10-12 07:33:29     Cégvilág Mesterséges intelligencia Samsung A Samsungot az ötödik egymást követő évben választotta a világ legjobb öt márkája közé az Interbrand. A márkatanácsadó vállalat évente közzéteszi a legjobb nemzetközi márkákat tartalmazó Best Global Brands listáját.  A Samsung márkaértékének jelentős növekedését AI-iparági fellendülése, különösen a készülékeken belüli mesterséges intelligencia (AI) A további adásainkat keresd a podcast.hirstart.hu oldalunkon.

Ön már tudja igazolni magát a telefonjával? – Nem kell cipelni a személyit, az appot kell letölteni Tudás.hu     2024-10-12 07:10:23     Mobiltech Telefon Elindult a digitális állampolgárság program, amely számos könnyítés mellett arra is jó, hogy igazolni tudjuk magunkat a telefonunkkal. A Digitális Állampolgárság Program kulcsa a Digitális Állampolgár mobilalkalmazás.  Az alkalmazással számos szolgáltatást lehet igénybe venni a telefonról. Először is mindenképpen le kell tölteni a Digitális Állampo A galaxisunk egy, még a Laniakeánál is hatalmasabb szerkezet része lehet Rakéta     2024-10-12 07:30:09     Tudomány Úgy tűnik akad egy, a Laniakeánál is gigantikusabb szerkezet, amelynek a Tejút is része. Ismerkedj az LG okostelefonos gaming mennyországával Mínuszos     2024-10-12 04:33:01     Mobiltech Telefon Okostelefon LED Meglepetés érhet tévézés közben: töménytelen játék próbálható ki az LG okostévés gaming platformján. A folyamatosan változó és megújuló streaming- és videómegosztó platformok között válogatva néha azt sem vesszük észre, melyik platform milyen izgalmas szolgáltatásokat rejt. Pedig az okostévénk menüjét böngészve akár meglepetés is érhet: könnyen led A gamerek többsége az egyjátékos módot szereti InStyle Men     2024-10-12 04:10:55     Infotech Ha már multiplayer, akkor inkább PvP, mint PvE – de alapvetően a legtöbb korosztály inkább egyjátékos módban szeretne játszani, állítja egy új tanulmány. Egy kisebb országra való kiberbiztonsági szakember hiányzik ICT Global     2024-10-12 06:03:17     Infotech Kiberbiztonság Boston A szervezetek világszerte évente 200 milliárd dollárt költenek kiberbiztonsági termékekre és szolgáltatásokra. Mégis nehézségekbe ütközik a kiberbiztonsági állások betöltése - mutat rá legújabb jelentésében a Boston Consulting Group (BCG). Visszajáró holtaktól rettegtek a magyarok 24.hu     2024-10-12 10:58:40     Tudomány Babona Kire sütötték rá a boszorkányság bélyegét, miként próbálták megakadályozni az ártó holtak visszatérését, és Drakula grófot valóban Vlad Țepes ihlette? Szakembereket kérdeztünk őseink babonáiról. Szőlőültetvények segíthetnek a kutatóknak megálmodni a „klímabarátabb” mezőgazdaságot Helló Sajtó!     2024-10-12 07:34:45     Tudomány Balaton A HUN-REN Agrártudományi Kutatóközpont Talajtani Intézetének kutatói egy Balaton-felvidéki szőlőültetvényen vizsgálták a talajművelés környezettudatosabb módszereit. Hadat üzennek a Wikipedia szerkesztői az MI-szennyezésnek Bitport     2024-10-12 10:20:00     Infotech Mesterséges intelligencia Wikipédia Programot indítottak a Wikipédia védelmében a félrevezető, mesterséges intelligenciával generált információval szemben, ami általában is egyre nagyobb mértékben károsítja az online információs teret. A Tron világát idéző, vonathoz hasonlító furgont terveznek Elon Muskék, amit robot fog majd vezetni refresher.hu     2024-10-12 13:42:00     Tudomány Robot Elon Musk Tesla A Tesla Robovanje utas- és áruszállításra is alkalmas lesz. Elon Musk szerint pontosan úgy fog kinézni, ahogyan a koncepciós modelleken látjuk. Bumm, megkezdik a Xiaomi sikertelefonjának nemzetközi forgalmazását TechWorld     2024-10-12 06:16:40     Infotech Kína Telefon Xiaomi A vártnál korábban érkezik a Xiaomi Redmi Note 14, aminek a globális értékesítését már meg is kezdték. Jó eséllyel nálunk sem kell már sokat várni reá. A jó ár/érték arányú Xiaomi Redmi Note 14 telefon széria bankot robbantott Kínában. Nem meglepő, hogy a gyártó igyekezett, hogy hazai pályán kívül is minél hamarább elérhetővé tegye e Történelmi nap az emberszerű robotok pályafutásában Rakéta     2024-10-12 08:30:06     Infotech Robot Sok helyen tesztelnek humanoid robotokat, de most először kötöttek szerződést több éves időtartamra ilyen robotok alkalmazására. Videón is lenyűgözőek a Tesla régóta várt robotautói Rakéta     2024-10-12 07:30:09     Autó-motor Robot Tesla A Tesla magyar idő szerint péntek reggel rántotta le a leplet a két legújabb modelljéről, amelyeket már a teljes önvezetés jegyében terveztek - azaz nincs bennük se kormány, se pedálok, csupán egy hatalmas érintőképernyő. A bemutató legfontosabb bejelentéseit egy videóban is összefoglaltuk. A világegyetem öt legjobb márkája között a Samsung Mínuszos     2024-10-12 07:33:29     Cégvilág Mesterséges intelligencia Samsung A Samsungot az ötödik egymást követő évben választotta a világ legjobb öt márkája közé az Interbrand. A márkatanácsadó vállalat évente közzéteszi a legjobb nemzetközi márkákat tartalmazó Best Global Brands listáját.  A Samsung márkaértékének jelentős növekedését AI-iparági fellendülése, különösen a készülékeken belüli mesterséges intelligencia (AI) A további adásainkat keresd a podcast.hirstart.hu oldalunkon.

Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma and Biotech world.GSK has settled Zantac lawsuits for $2.2 billion, resolving 93% of product liability cases regarding allegations that the heartburn drug could cause cancer. Analysts are now shifting focus to the company's vaccines business. In other news, pediatric patients treated with Bluebird Bio's gene therapy developed blood cancers, Pfizer's phase III prostate cancer trial results may lead to a broader label for Talzenna-Xtandi combo, and Gritstone Bio has filed for bankruptcy in an effort to save its clinical research in cancer and infectious disease.On the marketing front, Hershey is using AI to refine its media strategy for the high-stakes Halloween season, with executives emphasizing the importance of targeting and timing, especially with the holiday falling just before the U.S. elections. United Airlines has successfully brought its Kinective media network to market, with the managing director of strategic partnerships sharing lessons learned and discussing future plans. However, a report from Interbrand indicates that a focus on performance marketing has cost brands trillions due to a lack of investment in long-term strategy. PepsiCo Foods' creative chief discussed in-housing and borderless content strategies, while Mountain Dew refreshed its visual identity to align with a new era of marketing. Duracell's CMO shared lessons on bringing low-interest brands into culture, and Diageo highlighted how AI helps them target audiences and navigate regulatory waters.Stay tuned for more updates on upcoming events, company announcements, and resources on customer engagement, retail trends, and more in the marketing industry.

Die Themen im heutigen Versicherungsfunk Update sind: Allianz ist unter 30 wertvollsten Marken weltweit Zum ersten Mal zählt die Allianz zu den 30 wertvollsten Marken der Welt und steigt in der diesjährigen „Best Global Brands“-Rangliste von Interbrand um zwei Plätze auf den 29. Platz. Der Versicherer wird außerdem zum sechsten Mal in Folge als wertvollste Finanzdienstleistungsmarke ausgezeichnet. Mehr dazu unter www.versicherungsbote.de Wo bKV-Vermittler Schwerpunkte setzen Vermittler setzen beim Thema betriebliche Krankenversicherung vor allem auf Zahn- und ambulante Leistungen. Budgettarife hätten ebenfalls eine hohe Nachfrage zu verzeichnen. Eine Kombination aus bKV und betrieblicher Altersvorsorge werde von 63 Prozent der Vermittler als besonders attraktiv bewertet. Das geht aus dem „bKV-Monitor 2024“ von MRTK hervor. Jeder Zweite erwägt Wechsel der Kfz-Versicherung 46 Prozent der Autofahrer wollen über einen Versicherungswechsel nachdenken, weitere fünf Prozent haben sich bereits zu diesem Schritt entschieden. Das ist das Ergebnis einer Bilendi-Umfrage im Auftrag der ADAC Autoversicherung. Zudem sinkt die Zahl der Autofahrer, die für sich einen Wechsel der Kfz-Versicherung ausschließen. Vor zwei Jahren gab noch eine Mehrheit von 55 Prozent der Befragten an, ihrer Versicherung treu bleiben zu wollen, 2023 waren es 51 Prozent. Aktuell erklären nur noch 47 Prozent sie würden nicht wechseln. Privatversicherte erhalten Zugang zu Genomsequenzierung Die Private Krankenversicherung beteiligt sich ab dem 1. September 2024 am Modellvorhaben zur Genomsequenzierung des Verbands der Universitätsklinika Deutschlands und des GKV-Spitzenverbands. Mit Hilfe der Genomsequenzierung lassen sich heute genetische Informationen entschlüsseln und dadurch Diagnosen und die Behandlung von bestimmten Krankheiten entscheidend verbessern. -Gothaer startet neue Hausrat- und überarbeitet Multirisk-Versicherung Die Gothaer hat eine neue Hausratversicherung mit fünf Produktlinien auf den Markt gebracht. Diese sei an die veränderten Bedürfnisse der Kunden angepasst. Zudem würden nun höhere Ausstattungswerte abgesichert. Auch die Multirisk Versicherung erhält in Kürze eine umfassende Überarbeitung. Insgesamt 60 Leistungsverbesserungen in der Hausrat-, der Privathaftpflicht-, der Gebäude- und der Rechtsschutzversicherung seien im Update enthalten. Allianz startet Risiko-Rechner für Kfz-Schäden an Die Allianz bietet Autobesitzern einen kostenfreien Schaden-Risiko-Rechner an. Über die Eingabe der Postleitzahl werde eine Risikobewertung zu Wild-, Hagel-, Marder- und Sturmschäden erstellt. Zudem werde das Risiko von Schäden durch Überschwemmung sowie von Schäden durch Lawinen, Blitz und Erdbeben dargestellt. Darüber berichtet das Fachportal "Versicherungsjournal".

Charity rebranding "is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That's one of the points made by Michael Birkin, our Guest on Two Ps on a Pod this weekMichael is CEO of KYU, a global collective of creative companies that are focused on tackling some of the world's most complex problems by harnessing innovation to drive societal and economic change.But it's very much his time as CEO at Interbrand and Vice-Chair of Omnicom Group that we are focussing on today. Google Michael, and you'll find that he is one of the world's global authorities on branding – he actually invented brand valuation. With his help and direction, we are looking at charity branding and rebranding, considering what branding can do for charities and what it can't and when a rebrand should happen and when it shouldn't.We discuss what branding means, why rebranding as a quick fix to tackle deeper structural problems is a mistake, why the new broom rebrand by the new arrival rarely stands up to scrutiny and how there are other more effective ways to re-energise a struggling charity than embarking on a rebrand.Michael's perspective is very different from those that we usually hear in the charity sector, and I think it is an essential one to consider in the face of the charity rebrands that can serve as a hinderance to growth rather than a driver.As ever, if you disagree or have any thoughts to share, why not make a comment on LinkedIN or send them to Giles at Giles@gilespegram.com or me at hello@bluefroglondon.com. Happy fundraising.

Send us a text“You just got to put the supports in place and show them why they're doing something and give them a reason for being, rather than just, you know, hey, here's a task. Get that done, and then I'll give your next one. We want stuff at work that feels rewarding and that shows that we are progressing in our work. And that, to be honest, is just being a good manager, being a professional business, showing people their pathways through your company. If you can do that, you'll improve mental health much better than yoga on a Thursday, meditation Monday morning, and some healthy fruit and snacks in the fridge.”  Andy WrightThis week's themeAndy Wright, the visionary CEO of Streamtime and founder of Never Not Creative, who is on a mission to revolutionise the way we think about mental well-being in our work environments.Andy Wright brings a wealth of experience and an innovative mindset to the table, revealing how he's tackled pressing issues like anxiety and depression within the creative sector.Tune in to this episode for actionable insights and inspiring strategies to transform mental health practices in your creative workspace.In this episode you'll hear about:Deciding focus and project attractionEnsuring action and impact in initiativesMental health experiences influencing methodViews on supporting graduates and internshipsDesign of work and its effects on mental healthStrategies for workplace mental health improvementEffective business approaches to mental healthManaging constant change and uncertaintyMethods for creating lasting changeKey linksAndy Wright LinkedIn Never Not Creative Website Creative Mornings where Andy gave a talk on mental healthEverymindAnxious Achiever PodcastStreamtimeInterbrand LandorR/GANever Not Finishing School Allies and Never Not CreativeHBR Article - the concept of the "ideal worker" and its impact on personal identity About our guest Andy is an experienced leader in the creative industry with a successful track record of business growth, and creating award winning innovative brands and products. Andy is the creator of Never Not Creative.Currently, CEO of Streamtime, project management software for the creative industry, Andy previously co-founded creative agency For The People, and worked in leadership positions at Interbrand, Landor and R/GA. Passionate about improving outcomes for emerging talent, mental health and recognising the value of creativity he founded Never Not Creative in 2018.For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

Send us a textWe're thrilled to bring you one another of our most loved episodes!Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands.Their impressive clients include Samsung, Red Bull, Vashi Jewellery, Savse (where previous guest Natasha Lytton was marketing lead), Myla lingerie, and Padella, one of London's hottest restaurants (which my husband dreams about every time we're near the Shard).Before founding Manifesto, Tom honed his skills at renowned agencies like Interbrand, Fitch, Rufus Leonard, and Lambie Nairn.Having collaborated with Tom when I was the client, I can confidently say he's one of the most pleasant and relaxed, yet ambitious, individuals I've met in design. This episode will inspire you to see how current circumstances can fuel your passion for growth.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE

Rebecca Robins is Founder & CEO of a consultancy at the intersection of brand, culture and leadership, lecturer at Cambridge University, advisor at Chartered Management Institute and Quilt.AI, and former NomCom Chair at EY Foundation. Tune in to hear her thoughts on: Can you summarise what you see as the five generations opportunity? (0:57) What can we do to foster more intergenerational collaboration? (3:13) What role do respect and humility play? (6:49) Practically, how can boards get the benefit of younger perspectives? (11:30) Why did you start the next gen board at Interbrand? (17:10) What were the challenges? (22:04) What lessons can we learn from next gen boards at the FT and Pentland Group? (27:25) Where do next gen boards go wrong? (33:34) How would you advocate for the opportunities of next gen boards? (36:20) ⚡The Lightning Round ⚡(37:45)Show notes and transcript available at https://www.nurole.com/news-and-guides

Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he's now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes' parent company FoodCo, Melbourne unicorn Moose Toys and Sydney-founded fashion label Ksubi International. Batistich has a helicopter view of what boards want from marketing functions, where the gaps remain – and crucially, what marketing can do to close them. In short, “become the expert on customer” because marketing is still seen as a cost centre; focus on “brilliant basics”, build better partnerships, and start working on capability models, because marketing's capability gap is widening and Batistich sees major skills deficiencies – especially around personalisation for lifetime value. The range of his advisory roles also gives Batistich a broader economic worldview than most. He sees a cocktail of uncertainty facing brands over the next months – some of the firms he works with are already re-engineering supply chains in the likely event of a Trump victory and incoming tariffs. But he sees opportunity for some: Cosmetics, pharmacy and beauty are powering and are likely to be those investing harder in FY25. Marketplaces, department stores and fashion are feeling sustained pressure from more efficient, demand-led global platforms like Temu and Shein plus the pullback of financially-crunched younger generations that used to be marketing's Holy Grail – but now appear less prized than wealthy retirees. Batistich also warns on AI – “both a significant threat to humanity, but also a huge productivity opportunity”. He's the board member of a firm harnessing conversational design AI for the latter. Either way, it's another rapidly developing field now crossing deep into marketer-customer remits – and boards are clamouring for intel. Amid all the short-term pressure, Batistich urges marketers to think longer–term. “Unlike the US election, ageism is alive and well in marketing,” he says. “You do need to have a plan, because that reality is going to hit you in the face on an idle Tuesday in your early 50s, when the organisation is seeking a succession plan or change.”See omnystudio.com/listener for privacy information.

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson  ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming. ABOUT THE AUTHOR: Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.  Before founding Heirloom, Rob's roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.  His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart. Rob was recently on The Marketing Book Podcast (episode 482) to discuss the 6th Edition of Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding which he co-authored with Alina Wheeler. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.  And, interesting fact – Rob Meyerson was NOT consulted by Elon Musk for naming advice when renaming Twitter to X! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/brand-naming-rob-meyerson

Chào các bạn, chúng ta đang đến với podcast Điểm tin tuần của Advertising Vietnam. Hôm nay, chúng ta hãy cùng điểm lại những tin tức nổi bật và chiến dịch sáng tạo của các thương hiệu trong tuần qua.

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it. Key topics include: why marketers should meet with analysts and get close to their Investment Relations team; how getting your brand value understood is the best way to increase stock price; and his belief that many CFOs are "indirectly running marketing because marketers are not making the business case for marketing investments." Tune in to hear how a "Dysfunctional Diode" is blocking brand valuation and what to do about it.

Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ Bennett D. Bennett (he/him) is founder and principal at brand and content development consultancy Aerialist, and the co-founder of talent advocacy nonprofit 600 & Rising. Through Aerialist, Bennett uses his multi-disciplined background as creative director, journalist, and content strategist to help future-forward brands create intentional, non-traditional campaigns and content. A career-long advocate of talent equity for media professionals from marginalized groups, he's also carving out the next chapter of DEI with roles at 600 & Rising and as founding partner of the Allyship & Action platform. Bennett's decade-plus in marketing and media have has included stints at Interbrand, BBDO New York, The Drum, Saatchi & Saatchi, and 22Squared—all shaping him into a hybrid creative/strategy director and innovation consultant. His most recent included a Cannes Lions'-winning campaign for Google, as well as work for Popeyes, Netflix, Varo, Bacardi, Mass Mutual, Black Voters Matter, and Amazon Prime Video. A 2013 MAIP Alum, Bennett's been honored as a 2017 ADWEEK Young Influential and one of the 100 People Who Make Advertising Great by the 4As.

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, processes, strategies, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you're the project manager for your company's rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. ABOUT THE AUTHOR: Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.  Before founding Heirloom, Rob's roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.  His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart. An experienced namer, Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.  And, interesting fact – he's 6 feet 5 inches tall!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/designing-brand-identity-rob-meyerson  

There are some very significant global brands nowadays, you know, like Google and Apple and Microsoft! That type of global phenomenon was almost nonexistent for much of human history. So, what is your workplace all about…is it part of a global brand? And what about your local church or denomination…what is its “brand”—is it easily recognizable by New Testament standards? Are you reasonably expectant you are representing “Christ and Him crucified” well? Join Kevin as we dive into the promise and the perils of a global brand!  // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

This is Matt Reustle. Today, we are breaking down the technology conglomerate Samsung. Only Apple, Microsoft, Google, and Amazon ranked higher than Samsung in Interbrand's latest brand value rankings, with Samsung being the fifth most valuable brand in the world. It's everywhere around us: our phones, our TVs, our refrigerators, our washing machines. But, it's not those finished products that drive the majority of Samsung's profits. To break down Samsung, I'm joined by David Samra, Managing Director and Founding Partner of the Artisan Partners International Value Team. We go inside this vertically integrated technology giant and talk about the history of the business, the manufacturing DNA and what it means to create hardware components, and how those hardware components unlock significant opportunities in the smartphone market for Samsung. Please enjoy this breakdown on Samsung. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by 10 East. 10 East is a platform where qualified investors can co-invest on a deal-by-deal basis across private equity, private credit, real estate ventures, and other one-off opportunities typically unavailable through traditional channels. It's no surprise that founders, executives, and portfolio managers from leading investment firms are using 10 East to diversify their personal portfolios. Their level of sourcing and diligence is institutional grade. To learn more, check out 10east.com. CSIMA, Columbia Student Investment Management Association, is hosting its 27th annual conference in New York on Friday, February 9th. Keynote speakers include John Griffin from Blue Ridge, Ian McKinnon from Sandia, Jan Hummel from Paradigm, and Sally Krawcheck from Ellevest. Get your tickets at csima.info/conference. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @JoinColossus | @patrick_oshag | @zbfuss | @ReustleMatt | @domcooke Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00) Welcome to Business Breakdowns (04:28) First Question - How he defines Samsung compared to other brands (09:13) Samsung's history and what led them to their capabilities today (13:59) Unique growth and shared gains in the semiconductor industry   (18:08) Where Samsung compares to other chips in the semiconductor space  (22:08) Risks moving into other chip production areas  (25:53) The disparity in margin profile between divisions  (31:29) Potential for local competitors to bring chips into the market  (32:48) How he thinks about growing the barriers to entry for the separate businesses    (35:15) Leaving the handset business  (36:31) How he thinks about the business on a consolidated basis  (41:19) Risks associated with the business (44:09) The regulatory climate in South Korea  (48:33) Things he learned from studying Samsung Learn more about your ad choices. Visit megaphone.fm/adchoices

When you think about the concept of a TV dinner, there is a wash of nostalgia that can takeover how you remember the tastes and functions of the dinner itself. But the story of how these TV dinners came to our North American freezers is a fascinating and fun exploration into a lot of the social and technological progress of the 20th century.   My guest today is here to unbox the TV dinner, Jeff Swystun. Jeff is a globally respected branding expert and author. He is the former Chief Marketing Officer for Interbrand and Chief Communications Officer at DDB Worldwide. He has ghostwritten ten business books, and has authored two of his own. He has spoked at over 75 conferences and appeared on media outlets such as CNBC, ABC, NBC, CNN, CTV, BNN, and the CBC.  Jeff is here today to discuss the exciting topics of his latest book, TV Dinners Unboxed: The Hot History of Frozen Meals. He explores what makes the TV dinner such a perfect tool to unpack the social, cultural, and historical contexts of our North American dining habits, tackles the mystery of its origins, and examines how feminism, the Baby Boom, and television worked together to change eating habits and family gatherings.  Learn More About Jeff!  Buy his book: TV DINNERS UNBOXED: The Hot History of Frozen Meals  Website: https://swystuncommunications.com/  Medium Page: https://jeffswystun.medium.com/ 

Tham gia group Tiền ở đâu - Đầu ở đó để chia sẻ, học hỏi kiến thức hữu ích về kinh tế, tài chính: https://b.link/yt-tien-o-dau-2 __ Theo công bố của Interbrand, Samsung hiện đang là thương hiệu đắt giá nhất châu Á, xếp hạng 5 toàn cầu sau Apple, Microsoft, Amazon và Google. Tính đến tháng 12/2023, giá trị vốn hóa thị trường của tập đoàn Samsung ước tính đạt 371,87 tỷ USD, vượt qua GDP của nhiều nước và thậm chí có thể xếp hạng 42 trong top những nền kinh tế lớn nhất thế giới. Ở nước ta, chỉ riêng các sản phẩm công nghệ của các nhà máy Samsung Việt Nam đã chiếm 8,9% kim ngạch xuất khẩu (tương đương 65 tỷ USD) vào năm 2022. Riêng mảng smartphone, Samsung hiện đứng số một thế giới về thị phần với vị trí dẫn đầu tại 95 quốc gia và đứng thứ hai về doanh số sau Apple. Cho đến năm 2022, Samsung đánh dấu 17 năm liên tiếp giữ vững vị trí dẫn đầu thị trường TV toàn cầu. Tất nhiên, để trở thành ông trùm trong nhiều mảng kinh doanh như ngày hôm nay, Samsung đã phải trải qua vô số biến động. Con đường tới đỉnh cao của đế chế này, đi qua những thỏa thuận bí mật, nhiều phen gian lận tài chính, các cáo buộc hối lộ, trốn thuế và trên hết, tất cả những điều này đều nằm dưới sự kiểm soát của gia tộc Lee - một dòng họ siêu kín kẽ và được cho là sẵn sàng dùng mọi phương thức để duy trì sức mạnh. Vậy gia tộc họ Lee đã xây dựng đế chế Samsung như thế nào? Họ đã bê bối ngoạn mục trong sự quyền lực ra sao? Và Đại Hàn Dân Quốc nghĩ gì về những đại án ấy? Cùng Spiderum tìm hiểu qua bài viết “NHỮNG ĐẠI ÁN CỦA “ĐẾ CHẾ” SAMSUNG” của tác giả Norishere nhé. Cùng bắt đầu thôi! __ Tủ sách hoành tráng của Spiderum: https://shope.ee/2q3x7O0fxv Các đầu sách bạn có thể quan tâm: - Người trong muôn nghề - Định hướng nghề nghiệp toàn diện: https://shope.ee/AURO9YQc3A - Người trong muôn nghề: Ngành IT có gì?: https://shope.ee/9pBhMKT9Oy - Người trong muôn nghề: Ngành Kinh tế có gì? - Tập 1: https://shope.ee/9UYqxiUQ4w - Người trong muôn nghề: Ngành Kinh tế có gì? - Tập 2: https://shope.ee/9KFQlPV3Pv - Người trong muôn nghề: Ngành Sáng tạo - Nghệ thuật có gì?: https://shope.ee/9zV7YdSW47 - Người trong muôn nghề: Ngành Xã hội - Nhân văn có gì?: https://shope.ee/5pfYayiNWK - Mùi mẹ - Món quà dành tặng người phụ nữ yêu thương: https://shope.ee/6AIOzah6qU - DevUP - Phát triển toàn diện sự nghiệp lập trình viên: https://shope.ee/9esHA1Tmjx - Seneca: Những Bức Thư Đạo Đức – Chủ Nghĩa Khắc Kỷ Trong Đời Sống - Tập 1: https://shope.ee/6zrW08ngb2 - Seneca: Những Bức Thư Đạo Đức – Chủ Nghĩa Khắc Kỷ Trong Đời Sống - Tập 2: https://shope.ee/A9oXkwRsj8 - Mở khóa thương mại điện tử Việt Nam: https://shope.ee/5V2iCMjeCI - Doing good better - Làm việc thiện đúng cách: https://shope.ee/6KbpBtgTVV - Động lực nội tại - Làm sao để yêu công việc và đạt đến thành công: https://shope.ee/6UvFOCfqAW - Bước ra thế giới: Cẩm nang du học và săn học bổng: https://shope.ee/5fM8Ofj0rJ - Chuyện người chuyện ngỗng (Vũ Hoàng Long): https://shope.ee/4AXKcUjKAQ __ Hóng các cuộc hội thoại thú vị, nhiều kiến thức bổ ích trên kênh Talk Sâu: https://b.link/talksau Lắng nghe những câu chuyện về thế giới nghề nghiệp cùng podcast Người Trong Muôn Nghề: https://b.link/NTMN-Podcast ______________ Bài viết: NHỮNG ĐẠI ÁN CỦA “ĐẾ CHẾ” SAMSUNG Được viết bởi: Norishere Link bài viết: https://spiderum.com/bai-dang/NHUNG-D... ______________ Giọng đọc: Pinkdot Editor: Yupik ______________ --- Send in a voice message: https://podcasters.spotify.com/pod/show/spiderum/message Support this podcast: https://podcasters.spotify.com/pod/show/spiderum/support

How about this adage: “your business or nonprofit is either growing or it's dying.” Do you believe that? So, just what does it take to sustain and thrive in your enterprise in the 21st century? Well, scalability is one key answer—competitively, persistently working to assure and increase your success. And the digital era is bringing and will continue to bring either a whole lot of grief or a whole lot of upside results for each enterprise, including churches. What's your mindset about that? Join Kevin as we dive into the crucial scalability of your enterprise! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

Lorenzo Dornetti, laureato in Neuroscienze all'Università Vita Salute San Raffaele di Milano nel 2006. Pubblica la propria tesi sulla rivista internazionale "Journal of Personality and Mental Health". Iscritto all'albo degli psicologi della Lombardia. CEO di Neurovendita. Direttore del più grande laboratorio di neuroscienze privato in Italia, il Neurovendita Lab. Neurovendita è un campo di ricerca applicata che lega le più recenti scoperte sul funzionamento cerebrale al campo del marketing e delle vendite. Dornetti, grazie al suo team, collabora con 12 dei 100 Best Global Brand, secondo la classifica Interbrand 2023. Partire dal funzionamento cerebrale consente una lettura innovativa e scientifica di molti comportamenti nell'ambito sociale, economico e finanziario. Dai trend della moda agli andamenti nel business, il cervello che sente, pensa e sceglie è il punto di partenza su cui capire il presente e prevedere il futuro.Siti, app, libri e link utiliSito Neurovendita Sito AINEMI libri da scegliere La formazione in neuroscienzeIl percorso accademico ha aperto uno sbocco inatteso grazie al fatto che in 20 anni, 2 premi Nobel per l'economia sono stati psicologi (Kahneman e Thaler) e quindi la moderna psicologia (le neuroscienze cognitive) anche in Italia è salita al centro del palcoscenico del business. Oggi il percorso è più definito e molte grandi aziende hanno dei reparti di neuroscienziati nei loro organici o ci sono sempre più aziende specializzate, anche per settore. Rispetto ai temi si possono affrontare alcune frontiere interessanti delle neuroscienze applicate al business; i protocolli di selezione "blind" per ridurre bias e gender gap; il potenziamento mentale con "bio-neuro-feedback"; la capacità previsionale nell'advertising grazie agli "small data" elaborati con il neuromarketing.

Sophie is an experienced business leader, entrepreneur, marketer and bestselling author who has worked in and with multinational companies, successful start-ups and agencies. An ‘acceleration addict' she is constantly curious about how to speed up success. Her book on leadership ‘Superfast: Lead at Speed' was published by John Murray Press and was shortlisted for Business Book of the Year as well as getting to a no.1 spot on Amazon. Sophie is an acclaimed keynote speaker, talking to organisations and at events regularly. Her highly creative and commercial approach comes from a career which began with classic management training at Procter & Gamble and then Coca-Cola. She later moved agency-side with Leo Burnett in the Middle East and Interbrand in London. She has personal experience of being a successful entrepreneur, setting up her own award-winning e-commerce business in the middle of the recession which she sold before running a luxury gifts business. Her most recent role has been as CEO of The Caffeine Partnership, a unique business consultancy which helps leaders to work with purpose and pace, where she has worked with impatient business leaders across the world. In July 2020 Sophie became the new CEO of The Marketing Society, a global community of senior marketers whose purpose is to empower brave leaders.

全球最大品牌諮詢機構 Interbrand 發布 2023 年台灣最佳國際品牌榜單。其中，台達電子入選 13 年以來，首度進入前 10 榜單，品牌價值破 5 億美元，增幅也創下歷史新高。 台達品牌長郭珊珊於 2010 年加入台達，為企業重塑品牌、整合、分類各大事業群。郭珊珊自從加入台達以來，品牌價值連年增長。問及打造品牌的心法，郭珊珊表示，「持續保持敏感和同理心，幫品牌找出獨特而真實的訴求點。」 本集由《經理人月刊》總編輯齊立文，專訪台達品牌長郭珊珊，一起聊聊打造企業品牌。

Einmal im Jahr gibt die US-Beratung Interbrand ein Ranking der 100 stärksten globalen Marken heraus – in dem deren Werte anhand vergleichbarer Kriterien ermittelt werden. In der diesjährigen Rangfolge schneiden vor allem die Autobauer überdurchschnittlich gut ab. Unter den Top 10 finden sich mit Mercedes und BMW auch zwei deutsche Marken – wie überhaupt Unternehmen aus Deutschland auffallend erfolgreich sind. „Eigentlich sind alle zehn Marken im Ranking, die ihre Zentrale in Deutschland haben, sehr stabil“, sagt Simon Thun, Zentraleuropa-Chef von Interbrand, im Podcast „Die Stunde Null“. „Im Ländervergleich schlagen sich die deutschen Marken extrem gut.“ Während die ersten vier Plätze fast schon traditionell von den großen US-Techfirmen Apple, Microsoft, Amazon und Google besetzt werden, gibt es auch Absteiger in diesem Segment: So verliert Facebook als Marke deutlich an Wert. Auch verändern sich nach Ansicht Thuns die Gründe, weshalb Menschen zu bestimmten Marken greifen. Das soziale Prestige spiele eine eher abnehmende Rolle. „Es ist eher so, dass Unternehmen über die Marke zur Verantwortung gezogen werden“, sagt Thun. „Wer etwas verspricht, sich aber anders verhält, bei dem kann es sein, dass der Konsument mit den Füßen abstimmt und woanders hingeht.“ // Weitere Themen: Das epische Drama um den OpenAI-Chef +++Eine Produktion der Audio Alliance.Hosts: Nils Kreimeier und Martin Kaelble.Redaktion: Lucile Gagnière.Produktion: Andolin Sonnen. +++60 Tage lang kostenlos Capital+ lesen - Zugriff auf alle digitalen Artikel, Inhalte aus dem Heft und das ePaper. Unter Capital.de/plus-gratis +++Weitere Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/diestundenull +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

'If I'm not doing my own writing, I'm not properly thinking.' You'll be familiar with the idea of visual identity in branding: but what about verbal identity? John Simmons, director at Interbrand, recognised that the language you use as a business is just as important - if not more so - as the logo, colours and fonts.  He also realised that most businesses were doing this badly.   In this week's though-provoking conversation, he talks me to me about human-to-human business writing, the value of learning to write well, and the joy of it. In his Dark Angels workshops he delights in introducing business people to their own creativity and building their writing confidence. Because when we write well, we think well, and when we think well, we are powerful. 

In this episode, Stacy and Darren share about the 5 pillars of successful brand implementation planning and the power of well-defined brand plan. About Darren Horwitz Darren Horwitz is the Founder of TenTen, a leading brand implementation firm that helps organizations plan, build, and manage brand change. With over 20 years of experience in branding, advertising and television production, Darren has a proven track record of delivering measurable results in brand optimization. His resume includes an early career working in entertainment at Geraldo, Montel Williams and HBO Cinemax, before moving over to the agency worlds of McCann-Erickson, Interbrand and FutureBrand.With a brand implementation process built to focus on efficiency and optimization, Darren builds client plans and management models from any starting point. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

Darren Horwitz is the Founder of TenTen, a brand implementation firm that helps organizations plan, build, and manage brand change. Darren and his team work with clients to help them navigate the complex process of planning, executing, and bringing brands to life. In just over 8 years, TenTen has helped 100+ companies rebrand, across industries and around the world. Darren and TenTen's work has benefited the U.S. Army, GE Healthcare, Lincoln Financial, and J&J to name a few. Before founding TenTen, Darren established implementation and brand governance as integral disciplines at FutureBrand. He successfully deployed and governed global brands like American Airlines, Cadillac, and USAA. Prior to this, Darren defined brand management systems at Interbrand, working with notable clients such as Humana and Thomson Reuters. As a founding partner at Pixeljockey LLC, he played a crucial role in managing brand rollouts for AT&T and MasterCard. Darren excels in tackling challenges and guiding clients to achieve measurable results in brand optimization. In this podcast for managers, Audrey, Lee and Darren discuss:  ·        The 5 Pillars of Successful Brand Implementation Planning ·        What is branding vs. rebranding? Why do it? ·        Timing, cost and implementation of branding ·        What are the logistics of a branding or rebranding? "Rebranding goes much further than the creative development. Planning to successfully launch and rollout your rebrand takes time - so start planning early!”– Darren Horwitz Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Darren Horwitz https://www.tentengroup.com/ https://www.linkedin.com/in/darrenhorwitz/ https://www.tentengroup.com/insights   Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                    ·         LinkedIn: C. Lee Smith     Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 354, Bradley is joined by branding expert Rita Clifton. The Financial Times identifies her simply as “The Brand Guru,” and Queen Elizabeth awarded her the distinction of the Commander of the Order of the British Empire, which is one step below knighthood / damehood. Rita has previously served as Vice-Chair and Strategy Director at Saatchi & Saatchi, London CEO and Chair at the global brand consultancy Interbrand, and was a co-founder of the global consultancy BrandCap.   Rita Clifton book Love Your Imposter on Amazon This episode is brought to you by The Simple Sales Pipeline® which will organize and value any construction sales rep's roster of customers and prospects in under 30 minutes. *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community. For more info: constructionleadershippodcast.com Follow us on Instagram: instagram.com/bradleyhartmannandco/ Subscribe to our YouTube Channel: Bradley Hartmann & Co.

Global brand strategist, accomplished researcher and executive board director, Anne is an early champion of the purpose space. For more than 25 years, she's been observing how social movements and cultural shifts impact people's relationships with each other, society and brands to connect organizations with people's values and a social consciousness.Anne's groundbreaking research that led to her pioneering Me-to-We continuum of Brand Citizenship® influenced a movement of purpose and profit that continues to inform the decisions of corporate, not-for-profit and academic leaders. She is the author of DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit, a member of https://www.iaaglobal.org/sustainability, an Ambassador for Meaningful Business, a member of the Council of Aspiration and Inspiration for the Spirit of Humanity Forum, a 2020 Superbrands Branding Leader and a Trust Across America 2018 Top Thought Leader in Trust.A former executive director of strategy and planning and head of consulting at Interbrand, today Anne advises brands and leaders as they navigate continuously shifting cultural dynamics, turn purpose and sustainability into practice —and take calculated leaps to enhance positive impact and growth. She has spoken at the UN and numerous conferences internationally, been interviewed on podcasts, radio shows and Fox business, and taught marketing at NYU Stern School of Business's London campus. An active community volunteer who's served on boards and committees for non-profits in both the US and the UK, Anne is proud to have provided strategic support to numerous non-profit and humanitarian aid organizations. IN THIS EPISODE: Why the conversation around purpose is evolving.What makes it so hard to truly be a purpose-driven  brandThe importance of aligning brand values with employees and customers in order to avoid a disconnect between the brand's purpose and their perceptions.The necessity of engaging in dialogue with various audiences, particularly audiences that stand at the middle ground. How understanding the voices at both extremes and the middle of the spectrum can provide valuable insights and foster genuine connection with the audience.Core values should remain consistent, but the approach and methods to implement them can evolve over time, reflecting changing societal needs.It is vital for organizations to understand and internalize the essence of their brand and purpose. Being transparent about mistakes, acknowledging them, and finding solutions to fix them is essential in maintaining a trustworthy relationship with the audience.CONNECT WITH ANNE: annebahrthompson.com LinkedIn @Anne Bahr Thompson  STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Growth Officer of VSA Partners, Ariadna Navarro. Ariadna Navarro, Chief Growth Officer of Partners, a renowned brand strategy and design consultancy, shared some invaluable wisdom about defining a brand's ethos and standing. Defining a brand can be challenging, especially in an era where cancel culture and fear of missteps prevail. However, Ariadna says that if a brand remains honest and consistent about who they are, it will continue to thrive. She even highlighted Bud Light and Nike as examples of brands that faced backlash for their decisions but stayed true to themselves and their values. She also spotlighted Patagonia as a prime example of authenticity. Despite potential skepticism regarding their fleece zip-ups and commitment to saving the world, this outdoor clothing company wholeheartedly embraces their mission. This unwavering dedication to their purpose resonates with consumers and sets them apart. About Ariadna Navarro:  Ariadna, originally from Venezuela, is a trailblazer connecting business strategy to brand and experience strategy to foster growth. As the Chief Growth Officer, she spearheads design, client engagement, and business development, applying a unique perspective on market trends and brand differentiation. Her expansive portfolio includes projects with leading firms like IBM, AT&T, and Wayfair. She is genuinely interested in emerging technologies, corporate acquisitions, politics, and filmmaking, holding a postgraduate degree in the latter.  Before joining VSA, Ariadna led strategy at Interbrand. She currently resides in New York with her family. About VSA Partners:  VSA Partners, a strategy and design agency, is committed to designing better human experiences. VSA creates impactful, measurable experiences in a busy world by merging consumer insights, data, and human-centered design. With fully integrated capabilities, including branding, advertising, data science, and technology, VSA operates from Chicago, New York, and San Francisco. As a part of 'Meet The People,' it leverages international collaborations. VSA's 40-year journey includes partnerships with renowned brands like Google, Nike, and IBM. Adapting to a hybrid working model, VSA encourages its team to define their workspaces - anywhere within the United States. This flexibility promotes solitude, collaboration, or small-group engagements, as needed. Geographic neutrality in hiring ensures diverse experiences and perspectives. Viewing their offices as flexible work hubs, VSA values human interaction, a change of scenery, and participation worldwide for employee wellbeing and organizational benefits. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out VSA...

As the original creator of Directus, the leading Open Data Platform, Ben Haynes has led a growing team of international developers, designers, and contributors for more than a decade in building-out the Directus suite of products and its cloud-based backend-as-a-service offering. In 2020, Ben became the CEO of Monospace Inc, the new formal entity managing the Directus ecosystem. Before founding Directus, Ben held senior management positions at SoulCycle and AOL. Additionally, he founded RANGER Studio, a successful digital agency in NYC, accumulating more than two decades of experience building innovative and high-profile digital experiences for industry-leading clients such as Google, Snapchat, AT&T, AOL, Prada, IDEO, MoMA, Interbrand, HP, and the U.S. Government. While serving as a Staff Sergeant in the United States Air Force, specializing in Electronic Warfare, Ben completed his BFA in Communication Design at the University of Connecticut. He then taught advanced web development courses at The School at Columbia University before moving into the corporate world. Ben is a published author and official member of the Forbes Technology Council. He lives in Brooklyn, NY with his wife and two children. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Ben Haynes: Website: https://directus.io/ Twitter: https://www.twitter.com/directus LinkedIn URL https://www.linkedin.com/in/contactbenhaynes/ Facebook URL https://www.facebook.com/directus.io

Disruptors for GOOD is presented by: One Tree PlantedPlant a Tree with One Tree Planted - Learn More---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.In episode 181 of the Disruptors for GOOD podcast, we speak with Ben Mand, CEO of Harmless Harvest, on regenerative farming, ethical supply chains, and the future of plastic bottles.Ben Mand is an accomplished executive with extensive domestic and international experience in strategic planning, P&L oversight, global supply chain and operations, multichannel product delivery, new business creation, and marketing communications, particularly in start-up and growth organizations. He is known for being a results-oriented and decisive leader with a track record of superior topline results while driving margin and profit. Mand has demonstrated his ability to excel in dynamic, demanding ecosystems while remaining focused and pragmatic.Mand is currently the CEO of Harmless Harvest, a leader in refrigerated premium coconut water and plant-based dairy, and the only Fair For Life Certified Organic Producer. As CEO, he provides executive leadership of a plant-based food and beverage company with over $100 million in revenue, with full responsibility for global sales and operations and over 700 employees.Prior to his role at Harmless Harvest, Mand was responsible for the business P&L, Strat Plan, marketing communications, innovation, mission, and creative at Plum Organics. During his time there, he was instrumental in strengthening Plum's core mission, developing an award-winning brand campaign and activation, and launching more than 50 new products, which helped accelerate the brand from the #3 to the #1 organic baby food company.Before joining Plum, Mand held various brand marketing and innovation roles at leading companies, including General Mills, Johnson & Johnson, and Interbrand. He made an impact as a change agent, driving improvements in health, sustainability, and social impact while delivering consistent sales and profit growth for well-known brands such as Progresso, Pillsbury, Yoplait, Topamax, LexisNexis, Canal+, and Symantec.About Harmless HarvestHarmless Harvest is a company that is on a mission to provide the best-tasting and most nutritious coconut water in the most ethical way possible. Their commitment to ethical and sustainable practices is evident in everything they do, from the way they source their coconuts to the way they treat their employees. ---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.

Ariadna Navarro is the Chief Strategy Officer at VSA Partners. Ariadna's expertise lies in brand and innovation strategies for crypto and other fintech industries. She oversees a team of 18 strategists at VSA, where she uses analytics, experience design, innovation, and brand and business strategy to find unique opportunities for clients from IBM to AT&T.  Recently, VSA was named the premiere creative partner for the Creator Fund of Ripple, a $250 million commitment to help indie creators bring their NFT projects to market on the XRP Ledger. VSA has worked with some of the world's top brands, including Google, Nike, IBM, and Pepsi. During the show, Ariadna discusses topics such as what drives NFT prices, blockchain's branding problem, and crypto trading addiction. Ariadna's journey from heading up strategy at Interbrand to her current role at VSA is also explored. Originally from Venezuela, Ariadna has made New York her home for a very long time. Her passion for portfolio strategy, brand strategy, and solving problems makes this episode a must-listen for anyone interested in the evolving world of blockchain and fintech.

Andrea Sullivan is the Chief Marketing Officer for VaynerX, a dynamic media and communications company founded by Gary Vaynerchuk. VaynerX is the umbrella brand for nine companies in its portfolio – including Gallery Media Group, which produces The CMO Podcast. Andrea has worked on the VaynerX team for five years. A respected industry leader, she has served on the board of the Ad Council, the Ad Club of New York, the Miami Ad School, and the Creative Spirit. She is also a Professor of Branding at the School of Visual Arts in New York. Prior to her role at VaynerX, Andrea served as CMO of Interbrand and worked across Omnicom for over 15 years.In this episode, Andrea and Jim chat about why she loves working at VaynerX, how to build strong and healthy brands, and shares her experience dealing with and overcoming imposter syndrome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Ingram is founder and principal of the Most Wanted Co., a strategic growth consultancy at the intersection of brand, innovation, and performance. Josh has worked at the biggest brand agencies on the planet, ranging from Interbrand, Straight Line, to Jack Morton and also worked with big brands like Virgin, Under Armour, Intel, & Walgreens.Learn more about Josh Ingram:-        LinkedIn-        www.themostwanted.co Top 3 Lessons:1.     Leverage both brand and performance marketing – “a match made in heaven”2.     Build your brand by focusing on the outcomes you want3.     Have a bag of tricks ready for any occasion Episode website URL:https://www.howiechan.com/blog/podcast-joshingram-ep18  Resources-        Creative Confidence by Tom and David Kelley Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie: LinkedIn TwitterInstagramTikTokYouTube   Get more from Healthy Brands: Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox Download messaging toolkit and other free brand strategy guides Work with me Connect with Howie: LinkedIn Twitter Instagram TikTok YouTube

As the original creator of Directus, the leading Open Data Platform, Ben Haynes has led a growing team of international developers, designers, and contributors for more than a decade in building-out the Directus suite of products and its cloud-based backend-as-a-service offering. In 2020, Ben became the CEO of Monospace Inc, the new formal entity managing the Directus ecosystem. Before founding Directus, Ben held senior management positions at SoulCycle and AOL. Additionally, he founded RANGER Studio, a successful digital agency in NYC, accumulating more than two decades of experience building innovative and high-profile digital experiences for industry-leading clients such as Google, Snapchat, AT&T, AOL, Prada, IDEO, MoMA, Interbrand, HP, and the U.S. Government. While serving as a Staff Sergeant in the United States Air Force, specializing in Electronic Warfare, Ben completed his BFA in Communication Design at the University of Connecticut. He then taught advanced web development courses at The School at Columbia University before moving into the corporate world. Ben is a published author and official member of the Forbes Technology Council. He lives in Brooklyn, NY with his wife and two children. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Ben Haynes: Website: https://directus.io/ Twitter: https://www.twitter.com/directus LinkedIn URL https://www.linkedin.com/in/contactbenhaynes/ Facebook URL https://www.facebook.com/directus.io

Born without her left hand and forearm, Anna Johannes began to fight for disability rights and social justice from a young age. After several years competing in para swimming as an elite athlete, including winning a bronze medal at the 2012 Paralympic Games, Anna has taken her skills from the pool to the realm of business to continue that work as a strategist for Interbrand's Inclusive Design Practice. She is on the board of Adaptive Sports New England and an ambassador for the Women's Sports Foundation.

Sophie is the CEO of The Marketing Society and the author of Superfast: Lead at Speed, in which she offers insight into energy management, purposeful leadership, and keeping pace with breakneck innovation. She is also a passionate advocate of flex work as the future of effective companies, and regularly speaks about innovative approaches to balance business and family life. Her career began at Procter & Gamble and Coca-Cola Great Britain, Interbrand, and then Leo Burnett Dubai. She went on to become CEO of The Caffeine Partnership, an innovative consultancy helping leaders with purpose and pace. Most recently, in July 2020, Sophie became CEO of The Marketing Society, a global community of progressive senior marketers whose purpose is to empower brave leaders.What we covered in this episode: Why Sophie chose a career in marketing The loneliness of the marketing leader How the Marketing Society is creating a community The importance of celebrating marketing's role in creating change What inspired Superfast The exhaustion that comes from the speed of information How the best leaders manage to set the right pace How to write a book and manage the day job Which books inspired Sophie the most The importance of managing your energy The SHED technique to energy management Understanding what energises your team The times when you shouldn't go fast The power of strategic laziness How a clear business purpose can drive pace How Lucozade Sport created a clear purpose around Made to Move How the world's most successful business people make decisions Why being too fast and too slow can be dangerous Why being closer to your customer makes decision making easier The importance of timing How Jon failed to kill the QR code Sophie's guide to whether the Metaverse will become a success or not Why it's what you do with good luck of bad luck that really matters What's next for the Marketing Society

As the original creator of Directus, the leading Open Data Platform, Ben Haynes has led a growing team of international developers, designers, and contributors for more than a decade in building out the Directus suite of products and its cloud-based backend-as-a-service offering. In 2020, Ben became the CEO of Monospace Inc, the new formal entity managing the Directus ecosystem. Before founding Directus, Ben held senior management positions at SoulCycle and AOL. Additionally, he founded RANGER Studio, a successful digital agency in NYC, accumulating more than two decades of experience building innovative and high-profile digital experiences for industry-leading clients such as Google, Snapchat, AT&T, AOL, Prada, IDEO, MoMA, Interbrand, HP, and the U.S. Government. While serving as a Staff Sergeant in the United States Air Force, specializing in Electronic Warfare, Ben completed his BFA in Communication Design at the University of Connecticut. He then taught advanced web development courses at The School at Columbia University before moving into the corporate world. Ben is a published author and official member of the Forbes Technology Council. He lives in Brooklyn, NY with his wife and two children. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Ben Haynes: Website: https://directus.io/ Twitter: https://www.twitter.com/directus LinkedIn URL https://www.linkedin.com/in/contactbenhaynes/ Facebook URL https://www.facebook.com/directus.io

There aren't many automotive brands mightier than Bugatti. So when the manufacturer of multi-million dollar supercars handed the keys to the brand over to Head of Strategy Linda Marquardt, Associate Creative Director Juan Barrios, and their team at Interbrand, it was a big moment. In this episode, A Change of Brand uncovers what it's like to rebrand the incomparable and pitch a product most people don't expect they'll ever be able to afford.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Cam Leberecht, and artwork by Rachel Jackson.

Ariadna helps clients identify growth potential by identifying the intersection between brand and business strategy, human needs and customer experience. She oversees a team of 18 strategists at VSA, and uses analytics, experience design, innovation and brand and business strategy to find unique opportunities for clients from IBM to AT&T. Ariadna is relentlessly curious, whether it's figuring out the future of Quantum computing or deeply understanding how a new acquisition fits within a company's portfolio. While solving problems is what drives her, she is particularly passionate about portfolio strategy, brand strategy and unearthing powerful human insights. Ariadna joined VSA after heading up strategy at Interbrand. She is originally from Venezuela, but has called New York home for a very long time. VSA Partners is a hybrid brand strategy and design agency. We combine strategic consulting with design-driven experiences to solve business problems and realize the future of a brand.    VSA Partners is also the premiere creative partner for blockchain and crypto-solutions company Ripple's Creator Fund—a $250M fund that provides creators with the financial, creative and technical support needed to explore and craft premium non-fungible token (NFT) and other tokenization projects on the XRP Ledger. As a premier partner of the creator fund, VSA can help brands and artists think through the entire ecosystem of brand-building experiences, the community of fans to engage and deploy the strategic guidance and storytelling needed around NFTs to generate brand value.   With offices in Chicago, New York, and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science, and technology—all under one roof. For 40 years, we have delivered solutions for business and creative leaders at some of the world's most respected brands and forward-thinking organizations, including Google, Nike, IBM, Molson, and PepsiCo. Links: http://www.vsapartners.com (www.vsapartners.com)  @vsapartners: https://www.instagram.com/vsapartners/ (https://www.instagram.com/vsapartners/)  https://www.linkedin.com/company/vsa-partners/ (https://www.linkedin.com/company/vsa-partners/)  *Disclaimer. Richard Carthon is the Founder of Crypto Current. All opinions expressed by members of the Crypto Current Team, Richard or his guest on this podcast are solely their opinions and do not reflect the opinions of Crypto Current. You should not treat any opinion expressed by Richard as a specific inducement to make a particular investment or follow a particular strategy but only as an expression of his opinion. This podcast is for informational purposes only. ~ Put your Bitcoin and Ethereum to work. Earn up to 12% interest back with Tantra Labs ~ New to crypto? Check out our Crypto for Beginners Step-by-Step Guide to Crypto Investing ~ Follow us on Youtube, Twitter, Instagram, Facebook, LinkedIn, & Tik Tok ~ Want to make ~$25+ a month for FREE? Sign up to get a FREE emrit.io Coolspot today! ~ Want to learn more about cryptocurrency? Check out our educational videos today! ~ Swan is the easiest and most affordable way to accumulate Bitcoin with automatic recurring purchases. Start your plan today and get $10 of free Bitcoin dropped into your account. ~ Want access to cool crypto/blockchain projects that you can use immediately? Check out our partnerships page! ~ Looking to attend a cryptocurrency or blockchain event? Check out our events page! ~ Tune in on Crypto Current TV throughout the week for a 24/7 crypto stream on the latest action on crypto markets, news, and interviews with the industry's top experts! ~ Enjoying our podcast? Please leave us a 5 star review here! ~ Stay up to date with the latest news in cryptocurrency by opting-in to our newsletter! You will receive daily emails (M-S) that are personalized and curated content specific to you and your...

Welcome back passengers! Tonight we dive deep… too deep.. Into our bread and butter… we are diving back into unsolved murders. Hold on to your skivvies and make sure you have a drink and a magnifying glass because we are gonna talk about the Setagaya Murders. Bum bum buuuuuuummmmmmmmmm!!!!!!   Typically, New Year's Eve is a happy occasion. It indicates that things are changing and making room for something new. It's a time to rejoice in a brand-new beginning, typically with your family and close friends.   This day, known in Japan as Omisoka, is regarded as one of the most significant ones of the year. There are traditions and conventions connected, which are often observed. In Japan, New Year's is regarded as the most prestigious celebration, unlike in America where it is frequently associated with revelry and midnight kisses.   The holiday season, however, was permanently tarnished by a tragic occurrence that happened around the turn of the century. For almost 20 years, what happened on this night in the Tokyo neighborhood of Setagaya has baffled detectives to no end.   In contrast to other cultures, Japan celebrates a century's conclusion. Japan rang in the new millennium a full year after we did in America with the opening of 2001, while most of us did so with the notorious Y2K fear.   By most accounts, the Miyazawa family was a normal Japanese household.   The father, Mikio Miyazawa, age 44, was employed by the London-based marketing company Interbrand. It is unknown what type of work Mikio performed for the company, but it was a sizable one with locations in more than twenty nations and experience working on significant marketing campaigns for organizations like Microsoft, Nissan, Xerox, and many more. In fact, Interbrand was the organization in charge of branding the phrase "Wi-fi" the year prior, in 1999.   Interbrand coworkers characterized Mikio as "congenial." They said he was "the kind of man that got along with everyone - definitely not the kind to create enemies."   The family's mother and wife, Yasuko Miyazawa, was forty-one years old and similar to her husband. She was a teacher who spent a lot of time with the couple's two children, Rei, 6, and Niina, 8, and was universally regarded as sensitive and gentle.   The daughter, Niina, was in second grade and appeared to be your average young lady: she was lively, she was fun, and she loved ballet and soccer, two activities in which she was actively involved.   Rei, the family's youngest member, had recently been experiencing a problem: His speech handicap had been causing the family quite a bit of worry. It appears that they had begun to look for expert assistance, but it was still quite concerning to them. I  In 1990, Mikio and Yasuki Miyazawa moved into their house in Setagaya. It was a growing neighborhood with over 200 households at the time, and it seemed like a pleasant enough place to raise a family.   The second biggest of Tokyo's twenty-three districts, Setagaya is situated immediately southwest of the central city. Setagaya is a fairly residential-looking neighborhood that sticks out from its hectic, crowded surroundings and is within a short distance from Tokyo Bay.   Even by itself, the Miyazawa family house was intriguing.   The house was a two-story, communal structure. On the exterior, it appeared to be a single house, but in reality, it was more like a duplex. It made it possible for the Miyazawas to be neighbors with Yasuko's family, mostly her mother but also her sister and brother-in-law who were also living with her at the time.   Seven family members may now reside in this joint home, even though there was no interior link between the two homes. You must exit the building and enter through a different entrance to get from one side to the other.   The park directly back the house, however, was the feature that had the greatest impact. Although the park had been present for some time, the city had planned to enlarge it. This indicated that the majority of the Miyazawa's neighbors had been vacating their properties recently to make room for this growth.   The neighborhood, which had formerly been home to more than 200 people, had now been reduced to just four: the Miyazawas, their cousins who lived next door, two other families who resided on their block. Aside from that, the neighborhood was a ghost town.   The skate park directly behind the Miyazawa family house was where the majority of local activity was taking place. The Miyazawa family had some difficulties because this was the busiest area of the rapidly developing park. See, the only thing separating the skate park and the home was a fence.   Mikio had addressed some rowdy and annoying teens at the skate park the week before New Year's Eve for making too much of a ruckus. A witness claimed to have seen him encounter a group of teenage rebels who belonged to the Bosozoku, a form of Japanese motorcycle gang, at about the same time.   The Miyazawas were among the last households to begin making arrangements to move because of the park's growing foot traffic and the city's intentions to expand it further. In only a few months, they would be relocating to another house in the neighborhood, and it was December 2000. Therefore, all they had to do to stop worrying about it was rough out the skate park hooligans for a few months.   Sadly, they would never have the opportunity.   In addition to Mikio's run-ins with hooligans throughout the week leading up to New Year's Eve, the Miyazawa family will also encounter some other peculiar events.   The locals had reportedly begun to see some of the area's animals being physically abused over the summer. There are claims that neighborhood cats, most of which are stray, had been tortured and that rats had been discovered dead. One witness remembered witnessing a nice stray suddenly emerge one day without a tail.    Yasuko informed her father-in-law that a strange automobile had parked in front of their home on Christmas Day, December 25. Despite the fact that there was alternate parking nearby that wouldn't need the person parked to hop over a fence to enter the park, this has occurred more than once.   An eyewitness saw a guy who was thought to be in his forties going near the Miyazawa family home two days later, on the 27th. A apparently benign item that, in hindsight, appears suspicious. The neighboring park assures that people will be in the neighborhood for a number of reasons.   A guy was sighted in the adjacent Seijogakuenmae Station on December 29, just a few days before the start of the new century, not far from where the Miyazawa family was residing. Due to the weather, one eyewitness remembered this man's "skater"-style clothing as being peculiar and believed the man, who was also sporting a rucksack, appeared to be significantly underdressed.   Police suspect a guy fitting this general description bought a sashimi knife from the same retail center on this day, the 29th. It was quite simple to track down because it was the only one bought at this grocery on this particular day.   A man matching that description was sighted on December 30 about a mile from the Miyazawas' home, in the vicinity of Sengawa Station. This unsub, who was described as being between 35 and 40 years old, was moving steadily toward the Setagaya residence of the Miyazawa family.   Unbeknownst to them, the Miyazawa family's final day would be on Saturday, December 30.   They carried on with their usual activities while getting ready for the next holiday. Due to the approaching New Year and the fresh start of a new century, there was a celebratory mood in the air.   The family reportedly went shopping around about 6:00 PM in the early evening. Although we can't be certain if all four of the family members attended, a bystander remembered seeing them in a local mall around that time. This tale has credibility because a neighbor who was driving by their house that evening remembered seeing the family automobile disappearing at about 6:30 PM.   Yasuko contacted her mother who lived next door at approximately 7:00 that evening. The families spoke to one another over the phone frequently since they considered one another to be neighbors. The topic of the discussion was probably something unimportant, most likely Yasuko asking her mother if she wanted to see her granddaughter.   Niina walking next door to watch a taped TV show till 9:30 PM or so confirms this. Everything for the Miyazawa family had been quite routine up until this point in the night.   An accessible email that was viewed at roughly 10:38 that evening is the final activity we have of the Miyazawa family. It was Mikio reading a business email that was password-protected, indicating that he was most likely the one who opened it.   At least one member of the Miyazawa family was last known to be alive at this time. And their residence, which was often peaceful and calm, was about to turn into a house of horrors.   A witness heard what sounded like an altercation inside the Miyazawa house that evening at approximately ten o'clock while walking along the park trail behind the home. They couldn't recall any especially ear-shattering shouts or loud physical noises, but they claimed it just sounded like a couple arguing.   A neighbor of Yasuko's family would notice a loud pounding sound coming from the Miyazawa side of the building around an hour and a half later. They didn't know the precise time, but they were able to estimate it later using the current television programming schedule.   This happened at the same time that a witness or maybe a neighbor reported seeing a guy rushing along the sidewalk near to the family's home.   These were the only three indications that something wasn't right in Setagaya that evening. It would take hours before anybody realized how terrifying the Miyazawa house had become.   Three passengers were being picked up by a taxi driver not far from the Miyazawa residence. All three of these passengers, who will stay unnamed for this story due to the cab driver's oversight, were middle-aged males who kept to themselves the entire time.   It was far after midnight when the three guys were being dropped off at a neighboring station, something the taxi driver remembered as being quite unusual for the time.   A bloodstain from one of the individuals who appeared to have a wound was seen on the backseat of the taxi.   Yasuko's mother attempted to contact her daughter's family the next morning on New Year's Eve to arrange preparations for later that day. Unexpectedly, her call wouldn't even connect, much less ring.   She was unaware that someone had cut and purposely unplugged the phone lines in the Miyazawa family home hours earlier.   She went outside and made her way to the house where her daughter, son-in-law, and two grandchildren lived. When the doorbell went unanswered, she used her set of keys to allow herself in, according to the police report she would later submit.   There was no sound to be heard within the home itself. The moment Yasuko's mother walked inside the house, she would have realized something was wrong. As she entered the family's home, she quickly realized the reality as she came face to face with Mikio Miyazawa's body at the foot of the stairs.   The family's father, who was 44 years old, was found dead at the bottom of the stairway leading to the second storey after having been stabbed several times.   Yasuko's mother remembers trying to find out what had happened to the rest of her family by walking upstairs to the second storey. The remains of her granddaughter Niina and daughter Yasuko, who had both been viciously stabbed hundreds of times, would be waiting for her at the top of the stairs. Their suffering far surpassed that of Mikio's body.   Yasuko's mother recalls placing her hands on the corpses of her daughter and granddaughter in an effort to check for signs of life, either out of grief or even hope.   Her granddaughter Niina, with whom she had just finished watching a television show, and Yasuko, her daughter, with whom she had reared and been close for more than forty years. They were both now dead and icy, loved ones turned into corpses by an unidentified murderer.   The last catastrophe would be revealed to Yasuko's mother in an adjacent bedroom: six-year-old Rei, who had been struggling with a speech impediment in an effort to satisfy his parents, was still in bed. He had been strangled to death, which led detectives to believe that he was the family's first victim.   It goes without saying that Yasuko's mother—this devastated grandmother—would call the police. However, what she had witnessed was irreversible, and nothing could replace the family she had just lost.   When the event occurred, Tokyo Police were as appalled by the crime scene as Yasuko's mother had been. They were aware that this case would shock everyone in the neighborhood: witnessing a whole family being murdered by an unidentified intruder in the middle of the night is arguably the most terrifying scenario one could conceive.   Police started investigating the incident and piecing it together at the spot. Yasuko's mother, sister, and brother-in-law, who were all there when the crime took place next door, remembered anything peculiar or unusual that may have transpired that evening.   The only thing that sprang to mind for them was the loud thud that had happened at about 11:30 that evening; the timing was supported by a TV schedule that showed the thud happened during the broadcast of a certain program. When Mikio, the father, approached the alleged murderer, the police instantly assumed that the thud may have happened then. They assumed that he had fought with the person who had attacked Yasuko's family based on the injuries on his body, and that the loud thud Yasuko's family had heard could have been him being thrown to the bottom of the steps.   Mikio had been stabbed several times, with the majority of the wounds being to his neck. They would deduce that the sashimi knife that had been abandoned in the family's kitchen was what had caused the stab wounds. But the knife had somehow broken when Mikio was being attacked.   Investigators instantly hypothesized that the broken knife had been merely one of two murder weapons based on the evidence they had at the site. The killer also used a knife he had discovered in Mikio and Yasuko's very own kitchen to murder the two ladies upstairs.   The fact that Mikio's body was still in his day clothes—business-casual dress that he would typically wear out and about—was what was most peculiar about its discovery.    As for the bodies of Yasuko and Niina, however, the home was constructed so that a ladder leading to a third-story loft was located at the top of the stairs going to the second level. Many people have speculated that because the third-story loft contained a bed and a TV, Yasuko and Niina were both there when the killings took place, maybe in bed or watching TV.   Both Yasuko and Niina's bodies, which had been repeatedly stabbed, were discovered at the bottom of the ladder leading to the third-floor loft. Investigators determined that both individuals had been stabbed well past the point of death because of the excessive number of knife wounds. This gave rise to several speculations suggesting that the murderer had some type of hatred for women or at the very least had some anger toward them. Sadly, this is not an attitude that is particularly unusual in these homicides, but it would become important in the investigation that followed.   Rei, the family's son, was discovered murdered in bed. When police started to piece together the facts, they realized that Rei was the first member of the family to be slain, which explained why he had avoided a horrific stabbing death like the rest of his family.    About six hours after the deaths were found that afternoon, a young guy was brought into a hospital in Tobu Nikko Station. The Miyazawa family's neighborhood in Tokyo, Setagaya, is a few hours north of Tobu Nikko Station, and there are several connecting trains that run between the two.   This individual, whose age was given as thirty, was accepted without disclosing his identity or the nature of his injuries. A hand wound that was allegedly serious enough to have revealed bone was the actual damage. Staff members at the scene were astonished by how casually the man was treating the wound and thought him to be fairly suspect, which is why they had a good memory of the specifics.   This man was dressed in a black down jacket and pants and appeared to be well into his forties. The medical personnel had no idea what had transpired just hours earlier, yet the man was treated and then released despite not providing any information about himself.   The crime scene was completely covered with evidence of what had occurred in the early morning hours of December 31st, much to the investigator's amazement.   First and foremost, by locating the murder weapons right away, the authorities had found the key to any inquiry. Both knives were quickly discovered there, still covered in blood.   In contrast to many police investigations that falter in the absence of a murder weapon, the police in this case found two within the first few minutes of their inquiry.   But in addition to the blades, the Miyazawa family house turned out to be a gold mine of information that helped the police put together what had transpired that night.   The family's first aid box had been unlocked, perhaps by Yasuko and Niina, at some point during the actual assault, they would discover. Blood from eight-year-old Niina was discovered on several of the first aid kit's bandages.   Disgustingly, authorities would uncover unflushed excrement in the upper bathroom. This was reportedly left by the murderer, who was either too proud of his ability to get away with it or too ignorant of DNA testing. Investigators would find traces of a meal with string beans and sesame spinach that had presumably been consumed somewhere else.   Since then, internet websleuths have described this dish as relatively "boring," similar to what a mother might serve her kid. This has become a popular hypothesis about a man who continued to live at home with his mother.   The footprints of the presumed intruder were all over the home, strewn around in blood and mud. It will soon be generally recognized that these shoe patterns belonged to a particular kind of Slazenger footwear. At this time, Slazenger shoes were accessible all throughout Japan, but the shoeprint they left behind was for a very particular size that wasn't available there. Many ideas concerning the killer's ethnicity were sparked by the fact that this shoe size was a Korean shoe size and the shoe would have most likely only been found for sale in South Korea.   In addition to the bandages from the first aid kit used by Niina; towels and women's sanitary towels were also discovered with unidentified amounts of blood on them. This was a surprising discovery for the police since it supported the theory that Mikio had engaged the attacker on the steps, presumably injuring him and forcing him to seek immediate medical assistance.   Police would have to send the blood samples for testing, which is a process that will take some time to complete. They would have to continue looking for evidence until then, which the murderer had purposefully left behind.   The most shocking evidence found throughout the inquiry was a range of apparel and belongings that the killer (or killers) brought before leaving them behind. It appeared as though the murderer intentionally left the garments behind or at the very least paid no attention to doing so.   The attire that the murderer had most likely worn to the crime site was described as being suitable for a skater. The goods included a black AirTech jacket, a white and purple long sleeve shirt (which has alternately been referred to as a hoodie and a long sleeve shirt), black Edwin gloves, a multicolored scarf with no tags that is almost unrecognizable, and a black handkerchief.   The blood stains found on the long-sleeved shirt made it the most notable of the pieces. Even if it wasn't the proper size, the clothes weren't in the same style as anything the family members would have worn. Only Marufuru stores, a retail chain that also offered the style of gloves and hat discovered at the crime site, carried the white shirt with purple sleeves.   The handkerchief was also notable in its own right because the police learned that it had been ironed before use. Simply said, very few individuals would go to the trouble of ironing a handkerchief, thus this was strange. Internet theorists have said that the handkerchief being ironed is another more indication that the suspected killer lived at home with a mother figure because the thought of a young skater using a handkerchief is already a peculiar one.   Forensic experts would find traces of the male perfume Drakkar Noir on the handkerchief.    It was discovered that every piece of clothing had been cleaned in hard water, which meant that the water used to clean the clothes was rich in minerals and vitamins that aren't often present in water that naturally occurs. Japan has traditionally employed a soft water system, which simply means that the water is water with some sodium added. Given that Korea has a hard water system and that the clothing were cleaned the manner they were discovered, this would be a point in the killer's favor if they were identified as having Korean ancestry.   However, in addition to the clothing, the murderer also left behind further evidence in the form of personal possessions. A "hip-bag," which resembled a cross between a messenger bag, a tiny backpack, and a fanny pack, was the first and prominent of these accessories.    Although the hip-bag itself had a relatively innocent appearance, it did include certain bits of information that would help detectives approach the case in the future. A piece of grip tape used on skateboards served as the first piece of proof. The second was the Drakkar Noir fragrance traces that were discovered on the handkerchief. The most surprising discovery was sand, which was the final item removed from the hip-bag.   The location of the sand, which pointed to the Southwestern United States, allowed the identification of the material contained in that hip-bag. Specifically, the vicinity of Edwards Air Force Base, a military facility located roughly 100 miles north of Los Angeles.   This shocking piece of information, which may connect the murderer to a military facility hundreds of miles away, has probably thrown the entire investigation into a loop. Many people have interpreted this as evidence that the murderer was maybe an airman stationed in Tokyo or a certain category of contractor who conducted business internationally. Some have even attempted to connect this information to the handkerchief that has been ironed as a symbol of military bearing as the military does encourage ironing as a component of its standard behavior.   Despite the fact that there was a ton of evidence on the scene, the investigation was far from over. There would still be new information to emerge in the investigation, and there was still no strong indication of a suspect.   Days started to transform into weeks, which eventually changed into months. Police made a plea for anyone with information about the apparel while presenting the public with the evidence they had. Several pieces of clothes could be traced back to their owners, but the majority of the goods the murderer left behind at the Miyazawa home were ordinary. It was impossible to find every owner of the apparel because thousands of each had been sold in Japan in the few months before the deaths.   About a hundred days after the killings, at the beginning of April, authorities made an intriguing discovery. They had found a little Buddhist statue that was first brought in as evidence not more than a mile from the Miyazawa residence.   Jizo is a Buddhist god who guards children in the afterlife, and that statue was made in his likeness. Jizo, an embodiment of Buddhism in Eastern Asia, is thought to guard children who pass away before their parents in the afterlife from demons as they ascend to the spirit realm.   When the police first brought this in as evidence, they reasoned that possibly the murderer had left it behind as a token of regret or guilt.   Regardless of who put it there, it serves as a sorrowful reminder of the atrocities against the Miyazawas in the Setagaya province adjacent to the family home.   Police had outlined a sequence of events that led to the family's murder as they continued to piece together the evidence and test the forensics against their expanding database, which at the time of the family's murder in 2000 was still fairly recent in the world of crime-fighting.   The killer most likely entered the house through the second-story bathroom window, which was just above a fence separating the home from the park and was accessible from the rear of the house. This would be a somewhat physically demanding act that would need for the murderer to have at least a modicum of upper body strength.   They believed that after entering the house, the attacker had targeted the unfortunate six-year-old Rei first, going into his bedroom and strangling him while he was still asleep.   From there, the course of events slightly fragments, with investigators having doubts regarding the killer's future moves. They believe that as Mikio was working on his computer in the study below, the disturbance coming from above diverted his attention, and when he walked up the stairs, he came across the murderer. A fight broke out there, and Mikio fell to the ground, where he would be discovered hours later.   According to this sequence of events, Yasuko and Niina were the next to be approached by the assailant, who either assaulted them upstairs in the third-floor loft or at the bottom of the ladder leading to it. Niina used the first aid kit at some point to try to bind some of her own wounds, thus it's likely that the murderer attacked them with his broken sashimi knife, realized it couldn't be used, and fled to the kitchen to grab another. Yasuko and Niina attempted to obtain her medical treatment during this lull since they thought the murderer had abandoned them forever.   If this scenario is correct, the killer then returned with his new weapon to kill the family off, murdering the two at the foot of the ladder leading up to the loft.   Possibly around this point, Mikio heard a scuffle upstairs and hurried up there in an effort to distract the murderer from his family, not realizing that Rei had already been killed. The murderer managed to inflict Mikio's fatal wounds there, but not before breaking his murder weapon and becoming hurt himself. Their fight had brought them to the stairs.   The murderer, who was now not far from the family's kitchen, went inside to get his new murder weapon, then returned upstairs to kill Yasuko and Niina, who were attempting to treat Niina's wound with bandages from the first aid kit. Perhaps they were moving toward the loft in an effort to elude the murderer, expecting that the ladder would be lowered behind them.   However, police would find out during their reenactment of the incident that the murderer had remained after killing the four members of the family. He would eventually spend hours inside the house of the family.   Police concluded based on evidence that the murderer chose to remain in the home as an uninvited house guest rather than leave right after killing the Miyazawa family. He hadn't even bothered to cover the remains of the four family members when he made the decision to settle down for the evening.   One of the more peculiar events in the narrative itself was that the unsub had allegedly taken a nap on the family's sofa in the living room. Typically, suspects leave the scene as quickly as they can since each minute increases the likelihood that they will be found, but this killer seems to have relished the closeness of spending the night at his victim's house.   The murderer of the Miyazawa family treated himself to ice cream from the refrigerator. Police would soon find four ice cream wrappers with the alleged killer's prints on them; they were also known as popsicle wrappers in certain accounts. These fingerprints matched those that were left all around the house by people who weren't members of the family in attendance.   The family's PC was in the downstairs study and this unsub had also utilized it. A few hours or so after the family was probably killed, on December 31st, around 1:18 AM, they noticed that the computer had been accessed. The unsub had gone to the Shiki Theater Company's website, which Mikio had already bookmarked. Because theater was a love of Mikio's, you see, so one has to question if this was some kind of twisted joke on the part of the perpetrator, or if the family was indeed slain hours after many people thought they were. The odds are still very much in favor of the murderer doing it since someone had visited that website at 1:18 in the morning and attempted to purchase performance tickets online.   Hours later, at around 10:05 in the morning, the murderer reportedly allegedly signed on to examine the websites of Mikio's business, Interbrand, and the university Yasuko taught at. Interestingly, the murderer only visited websites that the family had bookmarked, maybe in an effort to enjoy the closeness of their home.   The murderer had only used the computer for 10 minutes total before unplugging it from the wall.   The killer had amassed the family's credit and ID cards throughout the course of the evening; they were all discovered organized in the family's living room, next to the sofa where the unsub had slept. Many people have argued that this was an extremely peculiar attempt by the killer—or killers—to try and guess the PIN numbers required to use the cards. He left them behind since he knew he wouldn't try to keep them guessing and risk being found out.   A strange assortment of the family's possessions and trash were also gathered by the unsub before departing and dumped in the bathtub for some reason. The majority of these items were trash, like ice cream wrappers or torn-up flyers, but they also included some of Mikio's work receipts, Yasuko's school records, and even feminine hygiene products stained with the murderer's blood. Many have speculated as to why the murderer would leave such a strange collection of trash in the bathtub, but have come to the conclusion that he may have intended to use them for anything and simply forgot. Unaware that he had left boats worth of evidence behind, he may have intended to let the goods soak before being discovered.   Police believed the murderer had stolen the family's money, around 125k yen, after he had been sleeping at the Miyazawa house for a few hours. That basically translates to more than a grand in American dollars. However, the fact that the killer had been eating ice cream and using the computer in the family's study where extra money was quickly discovered led the detectives to believe that this wasn't a straightforward heist.   Additionally, if this had been a robbery, the murderer may have taken some expensive items, but it appeared that the family's possessions had all been left behind. The only thing that was thought to be missing was a worn-out jacket that had belonged to Mikio.   The entrance door was locked when Yasuko's mother entered the crime scene, according to her memory. Police speculated that the killer may have returned through the second-story bathroom window he had used to enter because of this. The door was shut when Yasuko's mother arrived, but over time she has grown unsure of this fact, and it has never been made crystal clear how the murderer fled the scene of these horrible acts.   By 2006, forensic science had advanced to the point that sleuths could resurrect this monster. Or, at the very least, extract him from the Setagaya neighborhood's mid-2000s zeitgeist and turn him back into a mortal man with flesh and bone.   DNA genome testing was used to determine the precise characteristics of the murderer using the blood found on towels and feminine items at the site. The results were shocking.   Police found that the Miyazawa family's suspected murderer was of mixed ethnicity and probably not a citizen of Japan. One of the unsub's parents was of Southern European ancestry, while the other belonged to two distinct cultures, one of which was Eastern Asian.   According to a police source who spoke to the publication "Japan Today," the murderer was a guy of Asian descent.  “His DNA carried a marker from his father that occurs in one out of every 13 Japanese; one out of about 10 Chinese, and one in every 5 or so Koreans. Based on mitochondrial DNA, his mother had an ancestor originating from the southern Mediterranean area, probably around the Adriatic.”   But in addition to the probable DNA, we also have some additional information about the murderer. By comparing the clothing he left at the crime site, they were able to determine that he is approximately 175 cm tall, or five feet seven inches. His shoes were a Korean size, measuring little about eleven inches, or 27.5 cm, in length. He had blood type A since the blood found at the site did not match that of the victims.   Bizarre locations used to shoot in movies https://www.thetravel.com/25-of-the-most-bizarre-locations-ever-used-to-shoot-a-movie/

We're back on the subject of NFTs, this time with VSA Partners Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber.  On this episode, Sarah and Curt discuss the creative origins of NFTs, how VSA Partners is creating opportunities out of this new technology, and how artists (and really anyone) can start taking advantage of this new frontier.  About this episode's guests:  Sarah Lent (Chief Marketing Officer) leads growth efforts across VSA, including business development, marketing, public relations, brand leadership, content creation, and strategic partnerships. A seasoned marketing executive with 20 years of experience in branding, digital innovation, design, communications, and media, Sarah fosters growth at VSA by combining the rigor of a strategic consulting practice with the entrepreneurial and creative spirit of design. Her career has been fueled by a deep passion for taking emerging technologies and coupling them with world-class creativity to contextualize them in the real world. She continually looks for the leapfrog moments of change and leads with empathy while taking clients on a journey into the unknown. Sarah has lived and worked across several continents, including Australia, South Africa, and the UK, and her career has included work with Interbrand, R/GA, and Essence. Curt Schreiber (Chief Creative Officer) is the heart of VSA design. He currently guides VSA's creative philosophy, and is responsible for establishing the office's design standards and offerings. Throughout his 30-year tenure with the company, Curt has been essential in the agency's transition from a boutique design firm to a brand-led customer experience agency. Curt has decades of experience working with internationally-recognized global brands, and his client list includes VSA's most prominent clientele. He also serves as an influential thought leader within the creative industry. Most recently, Curt was named one of Chicago's most influential designers and included in AIGA's This is Chicago. Curt's work has been recognized by more than 100 international design and communications organizations, publications and competitions including the AIGA, Cannes Lions, Cooper Hewitt, Communication Arts, Graphis and the Society of Typographic Arts. His work is also included in the permanent collection of the U.S. Library of Congress. Click here to learn more about the Ripple $250M Creator Fund.

Jack Daniel's just launched two new bottled in bond whiskies and Bourbon Lens is among the first to try them.  Among the two new releases, a Bonded Tennessee Whiskey and a Triple Mash Blended Straight Whiskey.  One of the most recognizable, traditional American Whiskey distilleries has really stepped up their whiskey releases beyond Old No. 7 Tennessee Whiskey and we discuss how these new Bottled in Bond offerings fit into their portfolio. Interestingly, this may be the first time that the Kentucky boys have discussed Jack Daniel's on the Bourbon Lens.  Were the guys impressed with the new whiskies?  Tune in to find out. This episode of the Bourbon Lens is brought to you by ​MANSCAPED™​, who is proving themselves to be the best in men's below-the-waist grooming. ​Their products are precision-engineered tools and are designed specifically for maintaining and taking care of your family jewels. MANSCAPED's™ Performance Package the ultimate men's hygiene bundle and what we recommend to our followers! Get 20% Off and Free Shipping with the code BOURBONLENS at MANSCAPED.com. That's 20% off with free shipping at www.MANSCAPED.com  and use code BOURBONLENS. Unlock your confidence and always use the right tools for the job with MANSCAPED™.  Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.   We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Visit our website BourbonLens.com to check out our blog posts, or even purchase your own Bourbon Lens tasting glass or t-shirt. Cheers,Scott and JakeBourbon Lens   About the Product Launch & Full Press Release Jack Daniel's Launches First Super Premium Line Extension in 25 Years, Jack Daniel's Bonded and Jack Daniel's Triple Mash.  Jack Daniel's two new Bottled-In-Bond whiskeys premiere as first two permanent expressions in the brand's new Bonded Series Lynchburg, Tennessee (May 3, 2022) – The Jack Daniel Distillery introduces Jack Daniel's Bonded Tennessee Whiskey and Jack Daniel's Triple Mash Blended Straight Whiskey as the first two permanent expressions in the brand's new Bonded Series. The Bonded Series honors the whiskey making excellence of the iconic Jack Daniel Distillery and will be a permanent extension in the Jack Daniel's Family of Brands. Both Jack Daniel's Bonded and Triple Mash are Bottled-in-Bond at 100 proof (50% abv), with packaging inspired by the original design of the 1895 Jack Daniel's Tennessee Whiskey bottle. As stipulated by the Bottled in Bond Act of 1897, a bonded whiskey must be distilled by a single distiller during a single season, matured in a government bonded warehouse for at least four years and bottled at 100 proof. “The Jack Daniel Distillery has been making exceptional American whiskey to the highest standards for generations, before and after the Bottled in Bond Act, dating back to the days of Mr. Jack himself,” said Chris Fletcher, Jack Daniel's Master Distiller. “Jack Daniel's Bonded and Triple Mash are a nod to our heritage with a touch of innovation and craftsmanship. These whiskeys are another opportunity for both our friends and new drinkers to explore and discover everything Jack Daniel's has to offer.” Jack Daniel's Bonded Tennessee Whiskey Jack Daniel's Bonded is Jack's time-honored recipe of 80% corn, 12% malted barley, and 8% rye. Barrels were hand selected for their unique and particular characteristics of deeper color, flavor, and aroma, which bring a darker, richer, and more oak-forward character to Jack Daniel's Bonded. It is a big, bold Tennessee Whiskey at 100 proof with layered notes of caramel, rich oak, and spice giving way to a pleasantly lingering finish. Jack Daniel's Triple Mash Blended Straight Whiskey Jack Daniel's Triple Mash is a blend of three straight Bottled-In-Bond whiskeys – 60% Jack Daniel's Tennessee Rye, 20% Jack Daniel's Tennessee Whiskey and 20% Jack Daniel's American Malt. Each expression is distilled in Lynchburg, Tennessee, in the same distilling season, aged to the stipulations of the Bottled in Bond Act, then blended and bottled at 100 proof. It's a remarkable whiskey that can only be crafted by a complete distillery like Jack Daniel's. Jack Daniel's Triple Mash has pleasant notes of honey, malt, and soft oak leading to a long lasting well-rounded finish. Jack Daniel's Bonded and Triple Mash will be available across the US beginning in May with international markets to follow later in 2022. It will initially be available in 700mL bottles for suggested retail prices of $29.99 and $32.99 respectively. They will be available for pre-sale through ReserveBar beginning May 3, 2022 including a limited edition Jack Daniel's gift item while supplies last. About Jack Daniel's Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Tennessee Rye, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Show Links: Jack Daniel Distillery  Bourbon Lens Use Code BOURBONLENS to save 20% and get Free Shipping (Sponsored Link) Jack Daniel's Is Debuting the Bonded Series, Starting With Two Releases | VinePair

Exploramos el mundo y el negocio de la creatividad. Visiones, anécdotas y reflexiones sobre branding, marketing, comunicación y customer experiencie. Lo hacemos a través de clips de entre 1 y 2 minutos de 15 outliers agrupados en 5 segmentos: 1. La vocación: Isabel Inés, Gonzalo Brujó y Silvia Velasco. 2. Los inicios: Andres Nicholls, Patricia Abril y Borja Delgado. 3. La propuesta de valor: Ricardo Tayar, Alex Pallete y Pepa Romero. 4. Proyectos incónicos: Vicens Marti, Jacob Benbunan y Jaime Moreno. 5. Reflexiones: Andy Hazell, Rafa Fernández y Michael Dunn. Empersas de los outliers de este episodio La Nave Nodriza, Interbrand, Be a Lion, Prophet, McDonalds, Hanzo Studio, Flat101, Picnic, Minsait, Saffron, Mormedi, Dédalo Comunicación y Telefónica. Este es el último episodio de la sexta temporada. Créditos Musicales: Jahzzar https://freemusicarchive.org/music/Jahzzar

This episode of The Jake Dunlap Show features Daniel Binns, Chief Executive Officer NA and Global Director of Partnerships at Interbrand. Daniel's drive to be wildly successful can be traced back to his university life, but not because he was particularly good at academics.When Daniel dropped out, he distinctly remembers a conversation he had with his father where he was basically told that this was the worst decision he could possibly make. From then on, it became the driving force behind Daniel's desire to become the best at whatever he does.His career would take a definitive turn once he joined McCann Erickson where he would take on role after role that took him to Belgium, Bahrain, Indonesia, Malaysia, South Africa, back to London, and eventually New York. Aside from taking opportunities as they came along, Daniel stresses the critical role that network played in helping him achieve great heights in his career. He also shares that, although he did not subscribe to a 5 year plan, he always had a goal in mind which was to become a leader of advertising in New York.After 19 solid years of upward mobility with McCann, Daniel decided to break out on his own and run a charity. However, he missed the intellectual challenge of strategy and returned to the advertising industry as a consultant.He would later be reconnected with his old advertising network and be invited to join the Interbrand team which would prove to be another turning point in his career. Daniel would work on strategy again, the aspect of business which he truly loves, and eventually move up to management as the CEO.Listen to the full podcast on Daniel's trials of fire, believing in his own faculties to become successful, and fearlessly taking every opportunity as they come.QUOTES:16:30 "I called him up and said, by the way dad, I've dropped out of college. And he said what? I said yeah, yeah, you know, so I didn't really like it. And it was any time I think he ever swore me. He said, I don't care that you don't like it. That's not the point."16:48 "That conversation has stuck in my head and was very formative because from that moment I was like, I'm going to show you I don't need to go to university. I am going to be way more successful than you ever dreamt of and it really drove me."24:41 "How I became successful is I just always said yes. I was open to anything. I didn't plan. I had friends that would have their 5 year plan for their career. I was like, why would you do that? You're just going to take the opportunities that come along."27:08 "I was never afraid to take a role that seemed outside of my abilities. From that regional, every one of the jobs I ever had, I didn't really have the qualifications to do it."48:00 "It's hard to stay still. You're either moving forward or you're going backwards so I just thought, no, I'm going to keep going, keep going as far as I can go. Until I stop enjoying what I'm doing, I'll keep trying to drive up."More about DanielDaniel began his professional career in a TV station selling TV airtime. While it was second to the smallest station at the time, it did introduce him to ad agencies which then led to a job offer from an agency as a media buyer.After a couple of years, he had the opportunity to join the international media department of McCann Erickson which he considers to be the turning point in his career. This would eventually be called the European media department and, filling a leadership gap, decided to move along with his office to Brussels to work directly under the CEO.He then had the opportunity to move to Bahrain as the Regional Media Director. Fearlessly, he said yes and jumped headfirst into the role. This trend would continue and it would take him to Jakarta, Kuala Lumpur, Johannesburg, and New York. Daniel would find himself as President at McCann Indonesia at the age of 29 and his successes would continue on from here. But after a storied 19 year career with McCann, Daniel decided to start his own focus with a nonprofit called Peace One Day as CEO.An ex-colleague invited Daniel to join Kimberly-Clark as a consultant to reposition their corporate brand and this gave birth to his consultancy firm, Left Field Consultancy. But after missing the business culture, he had the opportunity to join Interbrand, which he promptly took up. Interbrand would take in Daniel full-time as Executive Director, Global Brand Engineer working with Nissan. In a couple of years, he would gravitate back to management where he is now CEO of Interbrand NA. Find out more about Daniel and connect with him in the following links:LinkedIn - https://www.linkedin.com/in/danielbinnsLearn more about Jake Dunlap and Skaled by visiting the links below:Jake Dunlap:Personal Site - http://jakedunlap.com/LinkedIn - https://www.linkedin.com/in/jakedunlap/Twitter - https://twitter.com/JakeTDunlapInstagram - http://instagram.com/jake_dunlap_Facebook - https://www.facebook.com/JakeTDunlap/Skaled:Website - https://skaled.com/LinkedIn - https://www.linkedin.com/company/skaledYouTube - https://www.youtube.com/channel/UCsw_03rSlbGQkeLGMGiDf4Q