Podcasts about brandthropologie

NeuroData and AI Neurodata with AI to deliver tangible returns and competitive advantage with Billee Howard, Ex head of global media at Weber Shandwick. Billee Howard is Chief Strategy Officer of Centiment and she is certainly no stranger to emotional intelligence. She merged her firm Brandthropologie with Centiment. Billee’s firm Brandthropologie is focused around storytelling reached a point where she was asked by IBM how she could use IBM Watson in storytelling to be more creative. Neuromarketing, neurodata and neuroscience are things people are talking about and Billee explains clearly what these terms actually mean, affective computing, emotional intelligence, Eye tracking, facial tracking and voice tracking have been used for years. Apple bought emotion in this space a few years ago and the market around this is 59 Billion USD. Neurodata is a science based understanding of ways people react emotionally to brand wording and what it means to them and the actions it encourages.The neurodata that Centiment uses gives them a big picture process to look at brand wording at all levels of the customer journey and what these words mean to people and what content means to people to encourage them to take action. Making sure the brands content needs to connect with people and the content needs to reach the right people, if we can help a brand to understand how people feel and think then we can create content and experiences to ensure they really connect with the right audience and in the right way to make a real difference to the bottom line. We want people to feel positively about a brand, which will help them to buy the product, connecting with the brand and then recommend the product and to become an advocate of the brand. Everyone is trying to connect with their customers on an aspirational and emotional level, on a hyper-personalized level. If you do this blindly without understanding who you are talking to and what makes them tick then the likely-hood of success is diminished. There is an emotional blind-spot created if this is not done initially and brand communications are not directed by data driven analysis using AI (Artificial Intelligence). Making sure the customers are beneficial financially, not only on the short term but over the longer term is also a crucial element to account for within this process of analysis and marketing management.The service offering sentiment has is becoming the worlds first emotional database, breaking up people into phenotypes breaking up segments for example millenials become more easy to target as they are hyper-targeted from using neurodata analysis. Marrying neuroscience with data science connects emotions to language and increases the likelihood of success becomes much larger so marketing campaigns and brand communications deliver exceptional results. The EIQ report that sentiment provide is the best place to start and adding this into their existing customer segmentation methods are where marketers can start, then Centiment uses algorithms to make this work. The likelihood of success to market to these smaller segments makes it much more efficient for marketing departments. By analysing :-Common languageResponsive languageTrigger language The business currently sits between the agencies and the brands, using this tool and services as a competitive differentiator in this arena enables brands to deliver more return on marketing investments. What makes people tick on an emotional level is where the real value is added, adding a surgical understanding of the emotional connection between all of their marketing practices across all categories, calls to action and at all stages of the customer journey. Different groups and filters will be added so they can drill down into hyper-personalized communications, this may well be the holy grail in marketing…Using AI and Neurodata is going to be able to deliver lots of dramatic results for marketers and for business leaders.

Recorded at the WWE Live Interview Stage at the 15th Edition of Advertising Week New York, the AW360 Live Podcast features interviews with the industry’s best and brightest from around the globe. Hosted by Patrick McGinnis.

In this Thrive LOUD Minisode we go back to where it all began.  The very first Thrive LOUD episode with Billee Howard. The founder and CEO of Brandthropologie highlights what an amazing time we're living in to be an entrepreneur and how it important it is to "follow your dreams". Enjoy!

Engaging, enlightening and entertaining interviews with innovators and leaders in energy, clean tech and sustainability – featuring mostly women. Green Connections Radio helps you “live green, work green, earn green.” Learn more about your ad choices. Visit megaphone.fm/adchoices

Billee shares with us her thoughts on the future of of marketing, storytelling, content creation and thought leadership.   How to Connect with us: Lou: Twitter:  @ThriveLOUD Facebook: https://www.facebook.com/ThriveLouD/ Site:  www.thrivepartners.net   Billee: Twitter: @MashupTweet Site: www.brandthropologie.com       More About Billee: Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge consultancy specializing in harnessing creativity to solve business problems. . Billee is a veteran communications executive in brand development, digital storytelling, trend forecasting, corporate reputation management, content creation and production, strategic media relations, and C-suite executive positioning   Her work has spanned from her early days as Press Secretary for the President of the Philippines to helping transform dozens of global brands like Samsung, PespiCo, MasterCard, AllState, DreamWorks and Fast Company.   She is the author of We-Commerce dedicated to the study of the sharing economy. She is an active contributor on Forbes.com and the Huffington Post and Billee is also an influencer and futurist for IBM.   Follow her on Twitter @MashupTweet and at www.brandthropologie.com  

Billee Howard is the Founder & CEO of Brandthropologie, an artist collective that helps place brands at the epicenter of culture and commerce. Billee is also the author of “We-Commerce” a book designed to help companies and leaders embrace the principles of the collaborative economy in ways that improve their bottom line. What do you do in the first 60 minutes of your day? Billee begins her day by looking at what's going on in the world -- spot trends and apply them into your business. ONWARD! Favorite quote or lesson? "If you're not the lead dog, the view never changes." How do you define success? Success is really knowing that you've pushed yourself to be the best you can be at any moment. What strategy do you use to combat fear? Billee looks at others and says "if they can do it -- I can do it" -- and Billee tells the reasons why here. What makes as "A player" an "A player"? An "A player" is someone who can constantly evolve and find new and exciting ways to develop their own skills.   Final Round – “Breaking Down the Recipe for Success”  How can we become better mentors? Don't try to make your mentees a carbon of you Allow yourself to be mentored by people you wouldn't think of as mentors How can we build an audience? Build a collaborative culture inside your organization Understand how you are going to meet the needs of consumers Put communications at the beginning of a supply chain of invention instead of at the end How can business owners reach that elusive next level? Look at how you can change up your routine and shed what's holding you back Take yourself out of your comfort zone and look at how to expand your offering Embrace failure as a tool to drive yourself towards new success How best to connect with Billee: Website: www.brandthropoloie.com Email: billee@brandthropologie.com LinkedIn: www.linkedin.com/in/billeehoward Twitter: @Mashuptweet

Billee Howard believes that culture and commerce are colliding in ways we've never seen before, and we agree. Here more on The Nice Guys today.   Billee on Twitter- @mashuptweet Doug on Twitter- @djdoug Strick on Twitter - @NiceGuyonBiz   Here are some of the things you'll hear from Billee on the podcast today:   - It's a new era of engagement. It's not enough to just sell anymore, you have to engage your consumer.   - Use storytelling to connect with your potential customers.   - Create a level of immersion with your brand.   - Her company Brandthropology does everything from brand positioning, content creation and production, to SEO and Web design.   - How can a company stand up and be noticed when there are literally a thousand others just like them?   -The world is so small today, how is it possible that to take the little guy and put him or her on the main stage?   - What mistakes do you see being made by organizations today in trying to get there message out to the world.   E-Mail- billee@brandthropologie.com Get a copy of Billee's book here: We-Commerce: How to create, collaborate and succeed in a sharing economy.   And check out BRANDthropologie here: http://brandthropologie.com/   Please visit our sponsors- Get Doug's micro-learning course plus a free copy of his audio book for the amazing price of $49.00, that's $171.00 off of the regular price just for being a listener to the podcast! Click http://www.dougsandler.com/microlearning/ and use promo code Podcast.   Start using Tweet Jukebox for free and simplify your social media: http://www.tweetjukebox.com/   Click through our Amazon.com link before buying anything. As Amazon.com affiliates, we receive a small commission on purchases made after clicking our links. It cost you nothing extra but supports the podcast. Thanks in advance.   Want to ask us a question or record a show intro for us? Call 4242-DJDoug and leave us a message.   Subscribe to the Podcast   Caddyshack- Billy, Billy Billy.... More Caddyshack   Don't underestimate the Power of Nice.

Billee Howard is the Founder + Chief Engagement Officer of Brandthropologie, www.brandthropologie.com, a cutting edge communications firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees while blazing a trail toward new models of artful, responsible and sustainable business success.Bille is also the author of my favorite business book of 2015 "WE-COMMERCE: How to Create, Collaborate, and Succeed in the Sharing Economy". I consider Billee one of the top thinkers in the new and expanding collaborative culture. She is one of the most creative people I have ever been around!In this interview Billee gives us a new look and thought process on how to "executive produce" our brand. Ready? OK, cameras, ready, action.....Please text me at 570 815 1626 with your comments or questions. See acast.com/privacy for privacy and opt-out information.

Billee Howard is the Founder & CEO of Brandthropologie, an artist collective that helps place brands at the epicenter of culture and commerce. Billee is also the author of “We-Commerce” a book designed to help companies and leaders embrace the principles of the collaborative economy in ways that improve their bottom line. Secret – timesaving technique Billee pushes herself to a place of discomfort -- innovation is discipline. ONWARD! Daily habit that contributes to success Understand the context of the environment of who you're talking to -- Billee strives to not be overly insular. Could have ruined your business – but now – an invaluable learning experience Billee was forced to leave her industry -- and Billee tells the whole story here. Most critical skill you think business owners need to master to be successful "Creativity needs to be a centrality of business -- and view storytelling as a business competency." Most influential lesson learned from a mentor "Reward somebody who deserves to be rewarded before they ask for it."   Final Round – “Breaking Down the Recipe for Success”   What systems would you go back and put into place sooner? I would take the time to deconstruct what went right and what went wrong. What one strategy or “recipe” would compound into big wins for business owners? Successful business today should be able to embrace ideas no matter where they come from. How to exceed expectations and add the most value? An individual would push themselves every day. What strategy would you recommend new business owners focus on to best ensure success? Understand that there has never been a better time to be an entrepreneur Believe in yourself -- you cannot succeed if you don't first fail Have a niche focus -- don't be all things to all people How best to connect with Billee: Website: www.brandthropoloie.com Email: billee@brandthropologie.com   You can also find us here: ----- OnwardNation.com -----

Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. On-demand, sharing economy, gig economy, collaborative consumption -­ whatever the latest term, there's a great economic shift happening, and consequently a need to transform and overhaul our business models in order to thrive and keep up with the times. We were joined on the show by author and CEO Billee Howard. Billee Howard is based in New York and is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Studios. She also founded Eleven, a national women's network with the mantra ‘United We Rise United We Stand, and The House of We dedicated to the new sharing economy. Howard has been guiding companies to produce, envision, innovate, and create passionate dialogues and has had the privilege of working with many great leaders and brands including Jeffrey Katzenberg, Dreamworks Animation, Faith Popcorn, PepsiCo, Samsung, FastCompany, Boeing, Warby Parker among others. Howard was the winner of PR Week's 30 under 30, and 40 under 40, as well as being selected for the Media Professional of the Year Award twice.   To learn more about Billee visit: www.brandthropologie.com You can keep up to date with the ACA changes at : www.houstonfrstfinancialgroup.com then click health insurance or to compare different plans in Texas, check subsidies and enroll go to my site at: https://www.healthsherpa.com/?_agent_id=christopher-hensley Personal Finance Cheat Sheet Article:http://www.cheatsheet.com/…/how-schools-can-improve-their-…/ Financial Advisor Magazine Articles: http://www.fa-mag.com/…/advisors-stay-the-course-amid-monda… http://www.fa-mag.com/…/on-it-s-80th-anniversary--advisors-… You can listen live by going to www.kpft.org and clicking on the HD3 tab. You can also listen to this episode and others by podcast at:http://directory.libsyn.com/shows/view/id/moneymatters or www.moneymatterspodcast.com ‪#‎KPFTHOUSTON‬ ‪#‎NakedCultureBH