Podcasts about we commerce

I’m going to introduce Billee Howard who you will find shares some very valuable information around the latest in neuro marketing, emotional AI and how it all impacts storytelling and new approaches to customer engagement in our new Emotion Economy. Billee Howard is founder and CEO of BRANDthro, which is a neuro marketing, consultancy that harnesses creativity and technology to power a brand’s purpose and experience in ways that demonstrate a deeper understanding of brand targets and the language and content most apt to drive their engagement. Billee and I discussed storytelling and it’s power as a business currency as she has more experience than most people in it that I know....so it’s well worth listening to this episode. Billee has a strategic vision for how brands can differentiate themselves from their competition through the lens of purpose and sharpened emotional intelligence. She was founder of the global corporate storytelling practice, the GSMG, at Weber Shandwick for many years, following a career as press secretary for the President of the Philippines and his cabinet. I know Billee from from when I went to IBM’s THINK event. We met in Las Vegas and had a really good time there and really good conversation around emotional AI. Billee is also author of the book We-Commerce and the well read Forbes Ask the CMO column. So let’s, let’s dig into this really exciting episode. If you want to keep up with what’s going on in the marketing world, this is something you can’t afford to ignore.  Billee Howard 2:37 Good to see you. How are you? Nathaniel Schooler 2:40 Very well. Thank you very well. Just quite excited. I shouldn't really say that. I say too many times in my podcast, but I am kind of excited I enjoy what I do you see, and I just I enjoy hearing about what everyone else is up to, you know, and I know you've got you've got some sort of big announcements to make about what's going on with your your firm right now and stuff. But before we get into that I wanted to just talk for like, I wanted you to talk really for 10-15 minutes about storytelling, because I know that is your that is your speciality. Right! And yeah, I'd love to sort of hear from your perspective, you know how that's changed? I think, first of all, first of all, what is storytelling? And how does it help people to sell stuff? I think that's the key. Billee Howard 3:29 Well, the heart of everything I do is really based off of the same thing that drives an effective story, which is in order to get people to act, you have to first make them feel and the way that you do that is through stories that are compelling, are about characters are about things that drive emotion and when brands look at storytelling, one of the key mistakes that they make is they talked too much about the what and the what it is they're trying to sell, as opposed to the who and why. Which is what actually engages someone in a narrative and engages somebody to become part of a brand and then ultimately become a customer. So, you know, understanding the ins and outs of storytelling today is critical to anyone. Because as I see it, stories are not just stories, there are a vital currency of business. Nathaniel Schooler 4:27 Okay. Okay. So that, in essence, comes from the mission of the business, right? And what sits sort of behind it. I mean, I was talking yesterday with someone about about that and kind of like the ethics and the morals and the sort of principles of, of the actual business itself. And then that becomes part of the story, doesn't it? Billee Howard 4:51 Well, it depends. I mean, what's driving a lot of storytelling today is again, this shift from brands talking about the what to talking about the who and the why which is all about a grander sense of purpose, and a way of contributing to the world more than just the bottom line, this is becoming a critically important tool, whether you're trying to engage customers, or you're trying to attract and retain employees. ...

About our Guest: Billee Howard is the Founder and CEO of Brandthropologie Media, an artist collective dedicated to placing brands and their leaders at the collision point of culture and commerce. She works with her clients to create captivating stories that are consumed shared and drive meaningful engagement. She does this through her proprietary executive produce your brand process to develop produce and distribute her clients winning narratives. She is also the author of We-Commerce, which has been rated a must read by Inc. CIO and Investopia for thoughts and strategies to succeed and lead in the sharing economy. Billee is also a contributor to Forbes and HuffPost on the topics of the sharing economy, marketing and the power of storytelling as a business competency. Billee has worked for 15 years at the world’s leading PR firm Weber Shandwick and founded their Global Strategic Media Practice, which was focused on telling stories globally for the world’s leading brands and their CEOs. In this capacity she had the privilege of taking MasterCard public, repositioning DreamWorks Animation as a leading tech brand, and helping Samsung make one of its biggest splashes in the US by launching #D TV and managing their corporate brand. She first started in communications as the press secretary of the Philippines. She loves to read, cook and go to the beach. Her three favorite places in the world are Paris, East Hampton and St Barts. Lessons Learned: Everywhere you look across business and culture collaboration is the driving force Uber and Airbnb are billion dollar companies invented through the model of sharing vs ownership. But companies like GE, Marriott and Nike are inventing their futures around the same principles ie GE Predix. Sharing is the ultimate currency of business today and is about way more than hailing a car or renting out a person’s home. ACTIVATE YOUR POWER AND BE UNSTOPPABLE TOGETHER Former executive turned Lifestyle entrepreneur, Connie Pheiff is ridiculously dedicated to inspiring individuals to activate their power & live their dream as a lifestyle entrepreneur. Each week we bring you confident conversations with today's leading entrepreneurs who made the bold choice to go from moving up the corporate ladder to moving out and building a successful lifestyle business. We are Unstoppable Together. The Up or Out Network is reaching over 150m potential listeners each week. And we’re not done yet… We can be heard on… Be sure to subscribe, you don’t want to miss any of the good stuff. C-Suite Radio Apple Radio iHeartRadio Google Radio Stitcher Multiple online networks 1,900 analog stations in 145 Countries. Let us know what you need to hear on a future episode of Up or Out with Connie. We are here to help Lifestyle Entrepreneurs activate your powers and develop high-performance habits and be Unstoppable Together. Apply to be a guest at www.uporout.com, and be sure to subscribe to Up or Out with Connie on Need a Business Coach or a Motivational Speaker for your next event? Connie is now booking for 2019. Contact Connie's scheduling manager at jen@pheiffgroup.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Billee shares with us her thoughts on the future of of marketing, storytelling, content creation and thought leadership.   How to Connect with us: Lou: Twitter:  @ThriveLOUD Facebook: https://www.facebook.com/ThriveLouD/ Site:  www.thrivepartners.net   Billee: Twitter: @MashupTweet Site: www.brandthropologie.com       More About Billee: Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge consultancy specializing in harnessing creativity to solve business problems. . Billee is a veteran communications executive in brand development, digital storytelling, trend forecasting, corporate reputation management, content creation and production, strategic media relations, and C-suite executive positioning   Her work has spanned from her early days as Press Secretary for the President of the Philippines to helping transform dozens of global brands like Samsung, PespiCo, MasterCard, AllState, DreamWorks and Fast Company.   She is the author of We-Commerce dedicated to the study of the sharing economy. She is an active contributor on Forbes.com and the Huffington Post and Billee is also an influencer and futurist for IBM.   Follow her on Twitter @MashupTweet and at www.brandthropologie.com  

My friend Billee Howard joins me to discuss trends she sees for 2017. Fascinating information from a fascinating and well studied woman. Bille wrote what I called as the best business book I read in 2015. Get your copy today of "WE-COMMERCE, How to Create, Collaborate, and Succeed in the Sharing Economy.Bille is an expert story teller. She helps companies craft their stories and messages at her company www.brandthropologie.com. So, get prepared for a great 2017 and beyond by taking a lot of notes during my interview with my special guest Billee Howard.You can find Billee on Linkedin and Facebook.A special thanks to Kevin's Worldwide for underwriting this show with Billee Howard. You can learn more about Kevin's - one of America's largest branded promotional products company at www.kevinsww.comYou can call or text me at 570 815 1626Marty Wolff - Business Builders Show Host and President of Executive Coaching Company, Marty Wolff Business Solutions See acast.com/privacy for privacy and opt-out information.

Billee Howard is the Founder & CEO of Brandthropologie, an artist collective that helps place brands at the epicenter of culture and commerce. Billee is also the author of “We-Commerce” a book designed to help companies and leaders embrace the principles of the collaborative economy in ways that improve their bottom line. What do you do in the first 60 minutes of your day? Billee begins her day by looking at what's going on in the world -- spot trends and apply them into your business. ONWARD! Favorite quote or lesson? "If you're not the lead dog, the view never changes." How do you define success? Success is really knowing that you've pushed yourself to be the best you can be at any moment. What strategy do you use to combat fear? Billee looks at others and says "if they can do it -- I can do it" -- and Billee tells the reasons why here. What makes as "A player" an "A player"? An "A player" is someone who can constantly evolve and find new and exciting ways to develop their own skills.   Final Round – “Breaking Down the Recipe for Success”  How can we become better mentors? Don't try to make your mentees a carbon of you Allow yourself to be mentored by people you wouldn't think of as mentors How can we build an audience? Build a collaborative culture inside your organization Understand how you are going to meet the needs of consumers Put communications at the beginning of a supply chain of invention instead of at the end How can business owners reach that elusive next level? Look at how you can change up your routine and shed what's holding you back Take yourself out of your comfort zone and look at how to expand your offering Embrace failure as a tool to drive yourself towards new success How best to connect with Billee: Website: www.brandthropoloie.com Email: billee@brandthropologie.com LinkedIn: www.linkedin.com/in/billeehoward Twitter: @Mashuptweet

This episode of $mart Women boldly goes where no episode has gone before, to the future. We are thrilled to welcome Billee Howard to the show. She is veteran trend forecaster who studies the rising intersection of culture and commerce and identifies the trends that are defining our future. Billie also wrote “We Commerce” a reinvented business toolkit that teaches you how to create, collaborate, and succeed in the age of the sharing economy. Together with host Michelle McKinnon, the two ladies take a look at what it takes to win as a female in business, and what trends you should be aware of for tomorrow. Learn more about your ad choices. Visit megaphone.fm/adchoices

Billee Howard talks about her book "WE Commerce" with Bizcast host Kevin Craine. In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 63 - Billee Howard discusses her book WE-Commerce and how the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. What is the 'sharing economy?' How can you inspire trust in your brand?  And what are the skills that will position you for success? Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear bonus comments from Billee. Host, Kevin Craine   @Everyday_MBA

Billee Howard is the Founder & CEO of Brandthropologie, an artist collective that helps place brands at the epicenter of culture and commerce. Billee is also the author of “We-Commerce” a book designed to help companies and leaders embrace the principles of the collaborative economy in ways that improve their bottom line. Secret – timesaving technique Billee pushes herself to a place of discomfort -- innovation is discipline. ONWARD! Daily habit that contributes to success Understand the context of the environment of who you're talking to -- Billee strives to not be overly insular. Could have ruined your business – but now – an invaluable learning experience Billee was forced to leave her industry -- and Billee tells the whole story here. Most critical skill you think business owners need to master to be successful "Creativity needs to be a centrality of business -- and view storytelling as a business competency." Most influential lesson learned from a mentor "Reward somebody who deserves to be rewarded before they ask for it."   Final Round – “Breaking Down the Recipe for Success”   What systems would you go back and put into place sooner? I would take the time to deconstruct what went right and what went wrong. What one strategy or “recipe” would compound into big wins for business owners? Successful business today should be able to embrace ideas no matter where they come from. How to exceed expectations and add the most value? An individual would push themselves every day. What strategy would you recommend new business owners focus on to best ensure success? Understand that there has never been a better time to be an entrepreneur Believe in yourself -- you cannot succeed if you don't first fail Have a niche focus -- don't be all things to all people How best to connect with Billee: Website: www.brandthropoloie.com Email: billee@brandthropologie.com   You can also find us here: ----- OnwardNation.com -----

Billiee Howard http://brandthropologie.com Billee is a true entrepreneur and the founder of Brandthopologie. She is also the author of “We Commerce” and talks about what readers can expect and the mission behind it. She also created a female entrepreneur group called ELEVEN and speaks to it. She talks about her one piece of advice for women in the world and the importance of mentorships and role models.

Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. On-demand, sharing economy, gig economy, collaborative consumption -­ whatever the latest term, there's a great economic shift happening, and consequently a need to transform and overhaul our business models in order to thrive and keep up with the times. We were joined on the show by author and CEO Billee Howard. Billee Howard is based in New York and is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Studios. She also founded Eleven, a national women's network with the mantra ‘United We Rise United We Stand, and The House of We dedicated to the new sharing economy. Howard has been guiding companies to produce, envision, innovate, and create passionate dialogues and has had the privilege of working with many great leaders and brands including Jeffrey Katzenberg, Dreamworks Animation, Faith Popcorn, PepsiCo, Samsung, FastCompany, Boeing, Warby Parker among others. Howard was the winner of PR Week's 30 under 30, and 40 under 40, as well as being selected for the Media Professional of the Year Award twice.   To learn more about Billee visit: www.brandthropologie.com You can keep up to date with the ACA changes at : www.houstonfrstfinancialgroup.com then click health insurance or to compare different plans in Texas, check subsidies and enroll go to my site at: https://www.healthsherpa.com/?_agent_id=christopher-hensley Personal Finance Cheat Sheet Article:http://www.cheatsheet.com/…/how-schools-can-improve-their-…/ Financial Advisor Magazine Articles: http://www.fa-mag.com/…/advisors-stay-the-course-amid-monda… http://www.fa-mag.com/…/on-it-s-80th-anniversary--advisors-… You can listen live by going to www.kpft.org and clicking on the HD3 tab. You can also listen to this episode and others by podcast at:http://directory.libsyn.com/shows/view/id/moneymatters or www.moneymatterspodcast.com ‪#‎KPFTHOUSTON‬ ‪#‎NakedCultureBH