Podcasts about Weber Shandwick

PRWeek VP and editorial director Steve Barrett caught up with PR Lions jury chair and Weber Shandwick chief creative officer Tom Beckman in Cannes this week for a wide-ranging discussion.Beckman talks about standout work and other trends from this year's Cannes Lions in the latest edition of The PR Week podcast. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The recent acceleration in CEO and MD departures and arrivals at major UK PR agencies is examined in PRWeek's latest Beyond the Noise podcast.The past few weeks have seen changes at the top of the UK or EMEA operations of big agencies including Edelman, MSL, FTI, Weber Shandwick, FleishmanHillard and Hotwire.Joining PRWeek's Siobhan Holt and John Harrington to discuss the trend is Amy Hayer, a partner at Hanson Search, a headhunting consultancy that specialises in recruiting C-suite comms leaders.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.The trio talk about why the current trading climate may be fuelling the rate of change among senior leadership teams, and what skills and career experience agencies and holding companies want for their UK bosses.They also look at the extent to which bosses themselves may want to leave to try something different.The issue of agency leaders being recruited from in-house roles, and the counter-trend of agency chiefs moving client-side, is discussed. So too is the question of whether promotions from within have become less common and why there may be a generational shift. Hosted on Acast. See acast.com/privacy for more information.

Cathy Cowan is an entrepreneurial success in marketing communications. With more than two decades of agency leadership, she collaborates with nonprofits, agencies, and socially conscious businesses to create communications that drive meaningful change. She began her career actually working for me and then moved to non profits and PR agencies including Big Brothers Big Sisters of Canada, Weber Shandwick and GCI Group, honing my expertise in strategy, management and gold-standard communications. She founded Cowan & Company Communications, a full-service marketing communications agency, where for nearly 20 years led award-winning campaigns and social impact communications for top-tier brands including L'Oréal Paris, Kraft, Jamieson Vitamins and Food Banks Canada. Her work earned more than 15 industry awards, and Cowan & Company was named IABC Toronto's "Boutique PR Agency of the Year" four times between 2007 and 2017. Cathy currently serves on the Board of Directors for the Canadian Center for Women's Empowerment, Board of Advisors for Women's Nonprofit Network and volunteer as a mentor and Ovation Awards judge for IABC Toronto. She now focuses all skills and passion for "doing good" at C&C Consulting where she leads integrated marketing communications for nonprofits and corporate social impact programs. Her continual goal is to help purpose-driven organizations transform their communications and maximize their social impact. Stay Connected with #CanadasEntrepreneur! Join our growing community of entrepreneurs across Canada! Don't miss out on inspiring interviews, expert insights, and the latest business trends from the people shaping the future of our economy.

Dov Hoffman, Vice President, B2B Marketing, Weber Shandwick, joins AMA's Bennie F. Johnson to talk about the importance of helping others, a convergence of marketing worlds, and why understanding your core principles can supercharge your work.

Speaking to a PRWeek editor-in-chief Danny Rogers at PR360 last week, Simon Lewis and David Yelland discuss their comms careers and the biggest things they've learnt about the sector - and about podcasting.Lewis and Yelland are among the experienced figures in UK comms and media. The former was director of comms for Prime Minister Gordon Brown, Vodafone, British Gas and The Queen; while Yelland, who now runs consultancy Kitchen Table Partners, was previously editor of The Sun and has held senior roles at Weber Shandwick and Brunswick. Hosted on Acast. See acast.com/privacy for more information.

PRWeek toasted the best international work last week at the PRWeek Global Awards in London. Here's a special behind-the-scenes look at the show with Andy Pharoah, VP of corporate affairs and sustainability at Mars and chair of judges for the awards program. Weber Shandwick was the big winner, taking home six awards from the Jumeirah Carlton Tower, in the heart of Knightsbridge, London.Plus, here's a recap of the biggest marketing and communications news of the week, including Adam Collins stepping down from the top comms job at Molson Coors, major hires at Eli Lilly and Company and Jeep and a tribute to Al Tortorella, a key figure in Tylenol's 1982 crisis response.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

College admissions have long favored those with access—whether that's legacy ties, zip code advantages, or the ability to afford pricey private consultants. But now, the game is changing. Artificial Intelligence is emerging as a powerful equalizer in education, and one startup is turning that promise into reality. Just days ago, Shark Tank investor Mark Cuban backed ESAI, a platform founded by Julia Dixon that's helping students craft authentic, compelling college applications—without ghostwriting, gimmicks, or gatekeeping.If elite-level college admissions support has traditionally come with an elite price tag, can AI finally break down those barriers for good?On this episode of DisruptED, guest host Darin Francis, Managing Partner & CEO of Harbinger Lane Consulting, speaks with Julia Dixon, Founder of ESAI. The conversation, recorded live at the ASU+GSV Summit, explores how Dixon's platform is flipping the script on college advising, giving hundreds of thousands of students high-touch guidance powered by data, storytelling, and ethical AI.The main topics of conversation…Dixon explains how ESAI helps students uncover personal narratives that make their applications stronger, without writing essays for them.The platform has engaged over 33 million students via TikTok, offering Gen Z a relatable, accessible on-ramp to the admissions process.Ethical design is at the core of ESAI's AI tools, developed with input from current and former admissions officers to ensure the platform empowers students without compromising integrity.Julia Dixon is the Founder and CEO of ESAI, an AI-powered college admissions platform that has helped over 550,000 students and saved families more than $150 million in advising costs. With a background in cultural strategy and marketing at Weber Shandwick and a strong focus on Gen Z engagement, she has driven 33M+ views on TikTok to expand ESAI's reach. A University of Michigan alum and Forbes 30 Under 30 honoree, Dixon combines deep industry knowledge with a mission to make ethical, personalized college support accessible to all.

The latest guest on The PR Week — and not just any week, but Agency Business Report week — is Doug Thornell, CEO of SKDK, a firm that was up 26% in 2025 by revenue earned. He talks about the current complicated operating environment, which includes giving advice to clients about issues such as President Donald Trump's promise to institute a 100% tariff on foreign-made movies. Plus, the biggest marketing and communications news of the week, from the just-convened Papal Conclave to Jack Leslie's return to Weber Shandwick in an advisory role.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Welcome to the latest PRmoment podcast. On the show today we're talking to Heather Blundell, the UK CEO of Grayling. Heather joined Grayling in late 2023 after a brief spell at Ketchum as deputy UK CEO. Before that she'd headed up Weber's Manchester office and been part of the leadership team at Weber in London.On the show today we're going to talk through Heather's career story, from her time as a trainee at Edelman, which she describes as “like SAS training” through to her MD role at Grayling today.Grayling has global revenues of £40m with about half of those in the UK. It has 30 offices globally.Clients include Visa, Birmingham Football Club and Grindr.Before we start, two pieces of good news at PRmoment this week. The first is that the programme for PR Masterclass: AI in PR is now complete. The PR Masterclass series are hybrid events so you can attend either in person or virtually. The event is on July 3rd and themes include:How to Integrate AI into your PR WorkflowThe impact of AI on JournalismAI as a content production toolIs LLM optimisation PR's biggest opportunity of our lifetimes?How will AI impact the agency business model?How to build and scaling AI-powered PR toolsThe legal implications of AI in your communicationsThe intersection of PR and AI for in-house communicatorsHow to move from AI experimentation to implementationCheck out the microsite PRMasterclasses.com for all the details including the speaker line-up.The other vital bit of information is that The Creative Moment Awards are now open for entries. You can see all the categories for 2025 at the microsite creativemomentawards.co.The early bird entry deadline is Friday 16th May.Here's a summary of what Heather and PRmoment founder discussed:3 mins Heather on the current health of UK PR would you say?“The agency model and way of working is continuing to evolve.”“We're seeing clients be cautious.”“Pitching is more aggressive than ever.”8.30 mins Heather started her PR career at Edelman. Looking back, is that where she learnt how to be good at PR?“There was a high level of expected excellence. I've tried to emulate that throughout my career. It was a high challenge, high support culture.”15 mins How did Heather make the move from Edelman in London to Weber Shandwick in Manchester?16 mins Heather talks about the role Colin Byrne and Jon McLeod played in her becoming MD of Weber Shandwick Manchester aged 29.“Agencies must be a meritocracy, not a test of longevity.” Ben Smith19 mins How Heather and her team turned around the fortunes of Weber Shandwick in Manchester to have a fee income of about £5m and 40 odd employees in 2014.24 mins Heather and Ben reminisce about the PR legends that were Colin Byrne and Robert Phillips.Here is the link to the PRmoment Podcast with Colin Byrne, referenced in the show.28 mins Why did you leave Weber to go to Ketchum?29 mins What did Heather learn from her time at Ketchum?31 mins Heather on why she moved to Grayling.“Grayling is the first PR firm I've worked at where the UK business is bigger than the US. That makes a difference.”Here is the link to the PRmoment Podcast episode with Sarah Schofield reference on the show.35 mins In some ways, the defining trend of the l

More women are using Reddit for medical advice - but are these digital spaces representative of Black Women's real health needs? In this episode of Black Women's Health, Dr, Rahman unpacks a key question: Who get represented in digital health- and why does it matter?Drawing from a recent report by Weber Shandwick, we explore how AI, social media and user-generated platforms are shaping the future of healthcare- oftgen without Black voices at the center. We'll talk about:- Why Reddit data may not reflect Black women's realities- How AI and crowdsourced health advice may amplify bias- What we can do to protect our health in a digital -first world.Whether you're a health professional, digital strategist or just navigating your own care- you need to hear this conversation.

In an interview episode, I talk to Robert Magyar, Head of Healthcare, APAC at Weber Shandwick. We talk about his background and how he got into public affairs, his experience of public affairs and lobbying across Asia and, in particular, China, and how his experience of running a consultancy. More details about the book that Robert contributed to, and his chapter on public affairs in China, can be found here. Learn more about me and my services @CWE Communications Thanks to my editor Callums World.

Welcome to today's ICYMI, where we kick off the week with a quick game-changing tip from one of our guests that you might have missed. Your network is everything. The way you establish and nurture your own network and reputation can make all the difference in your career success, so we're throwing it back to this great advice from Maha Abouelenein on how to add value to your unique network. Maha Abouelenein is a strategic communication and personal branding expert who has handled communications for some of world's largest tech companies in the Middle East - from Google and Netflix to Udacity and Weber Shandwick, along with promotions and sports marketing programs for the Olympics, NASCAR, Women's Hockey, and the NFL.Maha consulted on strategic communications with the Obama administration and has worked with powerhouses like Gary Vaynerchuk and Deepak Chopra. She was honored as one of the most influential women in Dubai, and nominated as of one of Forbes Power Women of the Middle East. She's the CEO of Digital & Savvy, host of the Savvy Talk podcast, and Best-Selling Author of "7 Rules of Self-Reliance”.Listen to our full episode with Maha here.Tune in every Monday for an expert dose of life advice in under 10 minutes.Follow Maha on Instagram and on her website.Listen to Maha's Podcast, Savvy Talk.Order Maha's book, 7 Rules of Self-Reliance Sign up for our monthly adulting newsletter:teachmehowtoadult.ca/newsletter Follow us on the ‘gram:@teachmehowtoadultmedia@gillian.bernerFollow on TikTok: @teachmehowtoadultSubscribe on YouTube

Roberto Munoz is CEO & Founder of Munoz Comms, a strategic communications consultancy that helps businesses navigate growth, change, and transformation.With more than 20 years of experience, Roberto has shaped and protected reputations across industries—from high-growth startups to global market leaders—working with companies including HSBC, Fannie Mae, ABB, Tesco, Bristol Myers Squibb, and Jaguar Land Rover. His expertise spans senior in-house roles and agency leadership at Edelman and Weber Shandwick.A specialist in brand positioning, narrative development, and thought leadership, Roberto helps brands craft compelling stories and design impactful strategies that shift stakeholder perceptions.Follow him on LinkedIn or join his Newsletter.

Can a secretary to a billionaire become his business partner and go on to lead communications for Google and Netflix in the Middle East? Maha Abouelenein proves that with self-reliance and value creation, extraordinary paths unfold. Born in Minnesota but building her career across Egypt and Dubai, Maha shares her journey from small-town America to international communications maven. Her book Influence reveals seven powerful principles for career success, including "stay low, keep moving" and "think of your reputation as currency." Discover how creating value without expecting immediate returns built her remarkable career spanning Weber Shandwick, Google, Netflix, and advising the ruler of Dubai. Maha's insights on personal branding, overcoming imposter syndrome, and making yourself indispensable offer a masterclass in authentic relationship building that works in any culture or industry.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Faryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the increased presence of AI, embracing change, and utilising the tools available.Featuring:Faryar Borhani: Faryar is the Chief Communications Officer at Encore Capital Group and has been a USC Annenberg Center for Public Relations Board Member since June 2024.Sona Iliffe-Moon: Sona is currently the Chief Communications Officer at Yahoo. Prior to this, Sona was at Facebook and Lyft among other companies. Sona is also a USC alum having completed an MA in Strategic Public Relations at USC Annenberg.Jeff Beringer: Jeff has been with Golin for over two decades and currently serves as their first Chief AI Officer. Jeff previously led marketing and transformation teams at IPG and web relations at Weber Shandwick.Christina Bellantoni: Currently director of the Media Center at USC Annenberg, Christina was previously the Assistant Managing Editor of the LA Times and Editor-in-Chief at Roll Call.Michael Kittilson: Michael is a USC Graduate student in Annenberg's PRA program. He leads multiple collaboration efforts with the PR Center's partners and is a Senior Research Associate at USC Annenberg Center for Climate Journalism and Communication.Host: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsReports: USC 2025 Relevance ReportExecutive Producer: Ron Antonette Producers: Marshall Winfield, Joseph Carreon, Anahita Mehra, Javiera ContrerasFollow us: @USCCenterforPR (X, Facebook and Instagram) Newsletter: News from the USC Center for Public Relations Visit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California. A production of the USC Annenberg Center for Public Relations at the University of Southern California.

With Julie Lilliston, Founder & President of Julie Lilliston Communications, a nationally certified woman-owned public relations firm based in Nashville. With a background in corporate communications from Weber Shandwick in Chicago, she has led award-winning campaigns, including the PRSA Silver Anvil and PRWeek Award-winning GoDirect campaign for the U.S. Treasury and Federal Reserve Banks. Her firm is recognized as a “Top 15 Public Relations Agency in Nashville” by UpCity.Julie is an active leader in the PR and business communities, serving on PRSA's Counselors Academy and as a past board member of the National Association of Women Business Owners (NAWBO) Nashville Chapter. She is a recipient of the Nashville Business Journal's Women of Influence Award, an ATHENA Award nominee, and a 2022 Enterprising Women of the Year Champions Award honoree. She also serves on the Women's Enterprise Forum with WBENC and the board of Citizens Savings Bank and Trust Company, the oldest continuously operating African American-owned bank in the U.S.Join us in our conversation as Julie shares her insights on how businesses can leverage PR to build credibility, increase visibility, and drive growth. She breaks down the common mistakes companies make when approaching media and provides actionable strategies for crafting compelling pitches that get noticed. Tune in to learn how you can elevate your brand and establish thought leadership through the power of storytelling and strategic PR efforts.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

Hugh Taggart talks about his first year as FleishmanHillard's UK chief executive, plus the latest on the Omnicom-IPG deal, new business opportunities in 2025 and more, in the latest PRWeek podcast.FleishmanHillard's UK CEO Hugh Taggart, previously Edelman's co-CEO for the UK and Ireland is the focus of the latest episode of Beyond the Noise.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.In the episode, Taggart discusses his first year at FleishmanHillard with PRWeek UK news editor Siobhan Holt and senior reporter Evie Barrett. He speaks about the challenges, including what changes he has made at the agency. He also discusses his time at Edelman and his views on the differences between the two PR firms. In December, it was announced that FleishmanHillard's parent company Omnicom is set to acquire Interpublic, the holding company that owns Weber Shandwick and Golin. Taggart gives an update on the Omnicom-IPG deal and shares his thoughts on the merger. New business is also examined, and the UK chief executive discusses agency/client relationships and the market in 2025. In addition, Taggart gives his advice to corporate communications professionals on how to handle the current geopolitical situations and roll-backs on DEI. He also shares his views on AI and the opportunities, and industry predictions for 2025. Hosted on Acast. See acast.com/privacy for more information.

This week's guest on The PR Week is Susan Howe, CEO of The Weber Shandwick Collective. She talks about her first six months as Weber's chief executive after succeeding Gail Heimann, as well as her firm's award-winning bowl-game work for Pop-Tarts and the adjustment to another hectic Trump-driven news cycle. Plus, the biggest marketing and communications news of the week, including President Donald Trump's speech to Congress, financial results from Edelman and Stagwell and Finn Partners' latest acquisition.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Schon gewusst? In unserem Agenturnetzwerk besteht die Möglichkeit, ein Praktikum in einem anderen Bereich bzw. Team zu absolvieren. In dieser Folge gibt es Einblicke aus 2 verschiedenen Perspektiven: Franzi besuchte das Strategie-Team in Köln, während Alejandra in die Healthcare-Kommunikation am Frankfurter Standort schnupperte. Erfahre in dieser Folge von Healthcare EsPResso, welche Aufgaben auf sie zukamen und wie sie die gesammelten Erfahrungen für ihre eigene Arbeit in der PR nutzen können.

Gar nicht so gut - trotz vieler Maßnahmen. Mehr dazu erklären uns Dr. Torsten Rothärmel und Rolf Vajna von Weber Shandwick.

Crisis, Clients, & Controversy - Navigating Brand Risk in the Digital Age. In a world where misinformation spreads faster than the truth and reputations can be built — or destroyed — at the speed of a tweet, how can professional service firms protect themselves? In this timely episode, co-hosts Rob and Jonathan sit down with Rod Clayton, Head of Risk and Advisory (EMEA) at Weber Shandwick, to unpack the evolving landscape of brand and reputation management. Rod brings over 30 years of crisis management experience, helping global firms and their leaders navigate the complexities of digital influence, media scrutiny, and the increasing weaponisation of information. Together, they tackle pressing questions: - Why traditional, reactive approaches to reputation management no longer work. - How law firms and professional services are increasingly conflated with their clients' actions. - The dangers of "no comment" — and when silence can be more damaging than speaking out. - How AI is amplifying reputational risk, and why firms must prepare for deepfakes and disinformation campaigns. - The critical role of proactive brand defence, crisis simulations, and internal training This is a must-listen for firm leaders, communications teams, and professionals who understand that in today's digital-first world, reputation isn't just an asset — it's key to survival. Weber Shandwick Website · Connect with Weber Shandwick on LinkedIn · LinkedIn · Website · Connect with Robert on LinkedIn · Connect with Jonathan on LinkedIn

The future of communications is fractured, but that's not necessarily a bad thing. How can leaders navigate this new landscape where audiences are scattered, AI is advancing rapidly, and traditional playbooks no longer work? In this episode of The Trending Communicator, host Dan Nestle sits down with Jim O'Leary, CEO of The Weber Shandwick Collective, North America. With a career spanning both client and agency leadership roles, Jim brings a wealth of experience in helping brands and individuals tackle complex challenges at the intersection of business, society, culture, and policy. Jim and Dan dive into the evolution of communications and its place in the future of business. They discuss the changing media landscape, the impact of AI on the industry, and the need for innovative approaches in leadership and business strategy. Jim shares insights from his extensive career, including his time at Edelman and his current role at Weber Shandwick, offering valuable perspectives on how communications professionals can thrive in this new era. During the conversation, Jim and Dan tackle the challenges of reaching target demographics in a world where media audiences are increasingly fragmented. They examine how AI is reshaping communications strategies and workflows, emphasizing the necessity for creating opportunities and adapting to rapid industry changes. Together, they consider the future of job roles and skill sets in communications and marketing, highlighting the excitement and potential that await the profession. Whether you're a seasoned communications professional or just starting your career, this episode offers invaluable insights into the future of the industry and how to position yourself for success in an increasingly complex and technologically driven world. Don't miss this opportunity to hear from one of the leading voices in communications as he shares his vision for the future of the profession. Listen in and hear about... Our fracturing media landscape and its impact on audience reach Evolving communications skills in the age of AI and tech advancements Creating opportunities in a rapidly changing professional environment Balancing specialized expertise with multidimensional practitioner roles Excitement vs. fear: embracing the future of communications AI's role in enhancing crisis management and narrative tracking Adapting traditional PR strategies to meet modern client demands Notable Quotes On Creating Opportunities: "I always talk to people who are starting in their career and tell them the main thing is you just got to create your own opportunity." - Jim O'Leary [6:15 - 9:00] On the Evolution of Communications Teams: "I'm introducing our team and it's like the difference between that and me introducing a team 10 years ago is that it's mind blowing." - Jim O'Leary [24:46 - 26:29] On the Future of Media: "We believe in the media network effect, whether it's legacy media or meme accounts, and how it's, you know, shaping narrative in a way but much different than ever before." - Jim O'Leary [26:32 - 27:12] On the Role of Technology in Communications: "I have an ecosystem of, you know, of research tools of analysis tools of creative. Creative tools for like, for like almost no money that give me, you know, the ability to create output that just a few years ago you would need six people at an agency." - Dan Nestle [30:30 - 30:41] On the Power of AI: "I posed, I was at the table, I said how many people around here now go to either like Chat GPT or Perplexity or whatever first before Google?" - Jim O'Leary [31:48 - 33:25] On the Future of the Profession: "Be in the excitement camp, right? Be in the excitement camp. Dan Nessel was in the excitement camp in the excitement camp." - Jim O'Leary [46:41 - 48:34] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Jim O'Leary Weber Shandwick | Website Jim O'Leary | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

Was ist eigentlich Health Literacy und warum ist diese wichtig? Das beantworten uns Dr. Torsten Rothärmel und Dr. Rolf Vajna von Weber Shandwick.

From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Join Uyen Ngo, the Vice President of Belonging, Equity, Diversity, and Inclusion for PRSSA National Committee, and Nashat Ahmed the 2024–2025 National Vice President of Brand Engagement, as they speak with Fernanda Sinzato, the senior associate of healthcare media relations at Weber Shandwick about her International PR experience. In this episode, Uyen, Nashat and Fernanda talk about Fernanda's journey being an international PR student and transitioning to be a PR professional. Fernanda goes into depth about the challenges she has faced and the lessons she has learned. The pair also goes into depth about how PRSSA students and chapters can support their classmates, who are going through many changes in their careers and lives. We promote and build a culture that welcomes and celebrates diversity and equity in the PR workforce. If you want to get to hear about how PRSSA supports international PRSSA members, BEDI, how to get involved with PRSSA National BEDI initiatives, or how you can be a champion for the future, this episode will be perfect for you.   Additional information:    To connect with Fernanda Sinzato: Fernanda Sinzato | LinkedIn    To learn more about PRSSA's initiatives for Belonging, Equity, Diversity and Inclusion: Diversity & Inclusion | Equity in Public Relations | PRSSA | PRSA    To connect with Nashat Ahmed, PRSSA Proud Council member '24-25:  NashatAhmedwork@gmail.com Nashat Ahmed | LinkedIn   To connect with Uyen, Vice President of Belonging, Equity, Diversity and Inclusion (BEDI) ‘24-25: vpdiversity@prsa.org Uyen Ngo | LinkedIn   To connect with PRSSA National:  Facebook  X (formerly Twitter)  Instagram  LinkedIn    To connect with Ro Lane, VP of Brand Engagement '24-25: vpbrandengagement@prsa.org Ro (Jalynn) Lane | LinkedIn

Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick global president and North America CEO Jim O'Leary in Davos to discuss the modern agenda for corporate leaders — and how they can navigate the volatility of 2025. Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do." Key Takeaways:- April's approach to leadership- Why leaders should exemplify their brands- Managing assertive and introverted employeesEpisode Timeline:2:00 What April's menagerie of animals taught about leadership5:30 How leaders deal with assertive employees and introverts8:45 How April developed her leadership style10:15 Developing an authenticity in leadership12:30 Tod's aversion to managing people14:00 Do what you say before you say what you do 18:00 Why brands need to engage in two-way conversations20:00 Are brands changing how they respond to negative social media feedback23:45 Why leaders need to exemplify their brands26:00 Lessons April has learned from doing the "PR Wine Down" podcastThis episode's guest:• Email: April@TrustRealtions.Agency• TrustRelations.Agency• Trust Relations on Instagram Hosted on Acast. See acast.com/privacy for more information.

Send us a textWelcome to the PRmoment Podcast.This week we're chatting to Kat McGettigan, founder of Fine Lines.Kat describes Fine Lines as an “agency-growth agency.” Previously she worked at Grayling, M&C Saatchi and Weber Shandwick.Thanks so much to our PRmoment Podcast partners The PRCA.3 mins “There are 3 pillars to good growth.”“You've got to service the wife!”6.30 mins What is a good agency proposition? When is niche, too niche? “Redefining your proposition can be a vanity project but if done well it can be transformational.”On agency positioning: “There's a lot of genericism and overclaiming.”18 mins What is a good agency tone of voice?19 mins Agency award wins are a proof point of the quality of your work.20 mins Is it more about the credentials of your work, than an agency proposition?24 mins Kat talks about her new launch Lonely Female Founders Club.

If you're looking for the cheat code to catapult your career trajectory, today's episode is a must-listen. We're learning how to succeed using our most valuable currency: our reputation, and our networks, from global communications strategist Maha Abouelenein.Our reputations matter in every area of our lives, especially in this digital age when comments, reviews and feedback are instant and public. The reality is, everyone has a personal brand — it's not just for influencers — and today you'll learn how to harness yours as a powerful tool.Maha Abouelenein is a strategic communication and personal branding expert who has handled communications for some of world's largest tech companies in the Middle East - from Google and Netflix to Udacity and Weber Shandwick. She supported the largest IPO and acquisition in Egypt's history, along with promotions and sports marketing programs for the Olympics, NASCAR, Women's Hockey, and the NFL.Maha consulted on strategic communications with the Obama administration and has worked with powerhouses like Gary Vaynerchuk and Deepak Chopra. She was honored as one of the most influential women in Dubai, and nominated as of one of Forbes Power Women of the Middle East.She's the CEO of Digital & Savvy, host of the Savvy Talk podcast, and Best-Selling Author of "7 Rules of Self-Reliance”.Ready to listen? Learn how to make yourself indispensable at work:The formula for building self-reliance, and Maha's Seven RulesHow prioritizing my reputation has served me throughout my careerHow to cultivate an authentic personal brand that stands out at workFiguring out what your unique narrative really isHow to elevate your reputation online and in personWhy it's key to be a value creator, and easy ways to add more valueHacks for networking meaningfully online and IRLWhy every leader should be prioritizing storytellingMaha's #1 tip for staying agile in an ever-changing worldHow to stop being a waiter and create your own opportunitiesThe power of strong relationshipsFollow Maha on Instagram and on her website.Listen to Maha's Podcast, Savvy Talk.Order Maha's book, 7 Rules of Self-RelianceThis show is produced by:Gillian Berner, Host, Producer & EditorOlivia Nashmi, Audio EngineerCarolyn Schissler , Designer & Web ProducerFor advertising and sponsorship inquiries, please contact Frequency Podcast Network. Sign up for our monthly adulting newsletter:teachmehowtoadult.ca/newsletter Follow us on the ‘gram:@teachmehowtoadultmedia@gillian.bernerFollow on TikTok: @teachmehowtoadult

Send us a textWelcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in October 2024.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew launched Andrew Bloch & Associates in 2020.Before we start, check out the programme for our PR Masterclass: Agency Growth Forum. It's on 12th November 2024, 8:30 am to 5:00 pm GMT. Both face-to-face and virtual tickets are available. The event is held in central London. Face-to-face tickets are expected to sell out, so if you want to come along, don't hang about.Also, thanks so much to the PRmoment Podcast sponsors the PRCA1.30 mins Andrews run down of this months biggest pitch wins“It's decent, the budget has created some uncertainty…its picked up a little slowed than I had expected post the summer but there's plenty going on.”Formula E hires Soapbox – Soapbox also look after Matchroom Boxing, Pro Darts Corporation, Under Armour, AJ, Luke Littner and Eddie Hearn.Primark hire Weber Shandwick to support global trust and reputation projects. Asos hires The Earnies for consumer comms.Typhoo also hire The Earnies G- Shock hire Kingdom Collective – National Energy System Operator (NESO) – Britain's new energy body responsible for planning Britain's electricity and gas networks – appoint Brands2Life to deliver brand strategy and Eulogy to create a national advertising campaign.Bafta film awards hire DDA Pooch (healthy premium dog food company) & Mutt hire Munch Dave's Hot Chicken hire Cut The bull Epson, the global tech company hire Kindred ESG brief for internal and external audiences. Ena Athletics, the premium performance sportswear brand hire Brand Nation San Miguel hire MSL –XIX Vodka hire Sunny Side Up. Honda hire Exposure Monopoly Lifesized hire One Green Bean.21 mins Andrew talks us through this month's biggest PR M&A deals.“There's been a lot of people trying to get things through because of the budget”Auspicious Group – A new creative services agency is formed via acquisition of 2 film companies.  Studio Yes and Blue Chalk Media.  3 businesses already have 40FTEs and $7m revenue.Run by Rachel Pendered, co-founder of Media Zoo who will be co CEO alongside Barnaby Cook co-founder of Casual Films and Mark Killik also previously from Media Zoo. Helios Global Group (healthcare comms) gets backing from Telemos Capital (PE). Berkeley Communications acquire Danebury Research – a PR survey company. Blue Communications acquire Saltwater Stone.

Send us a textWelcome to the PRmoment Podcast.This week we're chatting to Kat McGettigan, founder of Fine Lines about how to pitch successfully.Kat describes Fine Lines as an “agency-growth agency.” Previously she worked at Grayling, M&C Saatchi and Weber Shandwick.On the show, we talk about how agencies can improve their pitch techniques but we're also going to take a step back and look at the broader area of growth strategies for PR firms.Kat was last on the podcast discussing this theme a couple of years ago, so this is an updated perspective on the PR pitching world.Before we start, check out the programme for our PR Masterclass: Agency Growth Forum. It's on 12th November 2024, 8:30 am to 5:00 pm GMT. Both face-to-face and virtual tickets are available. The event is held in central London. Face-to-face tickets are expected to sell out, so if you want to come along, don't hang about.Testimonials from previous delegates on the PR Masterclasses microsite. It is an incredible programme, with a great atmosphere and well worth your time if you are a PR agency leader.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.2 mins Kat outlines the key elements of a successful pitch from an agency's perspective: Chemistry, Clarity, Commitment and Conviction.“The short answer is winnable chemistry.”5.30 mins How do you build chemistry with someone you've never met? 10 mins Commitment to a pitch: “You've got to really commit (to a pitch), not batten pass!”“For small to medium sized agencies (relatively) pitching is a lot more expensive.”“If someone asks you to respond to a pitch in less than 2 weeks, walk away.”14 mins What are the stages of a pitch response?21 mins What is a good win rate for agencies when pitching?“My advice would be to pitch to win more”“If your being selective a good pitch win rate is about 40- 50%”“Some pitches are pitch and learn into a different sector”25 mins What's the difference between a chemistry and a tissue session?30.25 mins The problem of ghosting in the PR sector.32 mins Do clients understand the level of investment agencies are putting into the pitch process?34 mins Has ghosting taken over from procurement as the most frustrating part of the pitch process?“I'm a fan of procurement.”36 mins How many pitch rehearsals should you have?37 mins What is slide 47 syndrome?“The slides are your backing singers, You are Beyonce!”“Always go for the earliest pitch slot.”39 mins Why you should always try and have the pitch at the agency's office.41 mins What are the red flags for agencies when to walk away from a pitch: 1) no access to the stakeholders, 2) no budget and 3) unrealistic timelines.42 mins Is it not mad that so few ideas from a pitch ever get used?44 mins Should all pitches just be limited to one idea?“Virtual is really difficult to get that winnable chemistry.”“Hybrid is really difficult”

Explore the transformative power of self-reliance with communications expert Maha Abouelenein, as she shares insights from her book Seven Rules of Self-Reliance: How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future. Maha redefines self-reliance, not as isolation, but as empowerment — enabling you to serve others and create value. Drawing from her 30-year career with brands like Google and Netflix, she offers practical steps for mastering decision-making, adaptability, and resilience. Maha emphasizes the value of lifelong learning, nurturing relationships, and actively pursuing opportunities —  making this episode a powerful guide for anyone seeking personal and professional growth. Maha Abouelenein is a Personal Branding Expert, CEO and Founder of Digital and Savvy, and author of 7 Rules of Self-Reliance (October 2024). With over 30 years of experience, she has led strategic communications for global brands like Google, Netflix, and Careem (Uber Middle East), as well as high-profile startups and government entities. Maha helped PR giant Weber Shandwick establish a strong presence in the Middle East, leading the Cairo office and overseeing 18 regional offices. Raised in the U.S. to Egyptian parents, she bridges cultural divides, supporting companies navigating the Middle East market. Maha is also the host of the Savvy Talk Podcast and has been recognized by PR News and Forbes for her industry contributions. —Maha's Book: 7 Rules of Self-Reliance https://www.penguinrandomhouse.com/books/760285/7-rules-of-self-reliance-by-maha-abouelenein/  —Maha's Instagram: https://www.instagram.com/mahagaber/  —Maha's Website: https://www.mahaabouelenein.com/ —Maha's Twitter: https://x.com/mahagaber —Maha's LinkedIn: https://linkedin.com/in/maha-abouelenein —Maha's TikTok: https://www.tiktok.com/@maha.gaber If you want to dive deeper into Mark's content, search through every episode, find specific topics we've covered, and ask him questions, go to his Dexa page: https://dexa.ai/markgroves Themes: Self-Reliance Tips, Maha Abouelenein, How to be Self-Reliant, Personal Growth and Success, Building Resilience, Career Advice and Self-Reliance, Lifelong Learning Strategies, Entrepreneur Tips and Mindset, Adapting to Change, Professional Development Insights, Success in Turbulent Times, Investing in Yourself, Reputation Management, Creating Opportunities, Self-Awareness and Decision-Making This episode is sponsored by: —Organifi: Use code CREATETHELOVE for 20% off sitewide at http://www.organifi.com/createthelove —Cozy Earth: Use code GROVES for 40% off sitewide at http://www.cozyearth.com Contact us at podcast@markgroves.com for sponsor product support, questions, comments, or just to say hello! Learn more about your ad choices. Visit megaphone.fm/adchoices

Larry Weber is the Founder and Chairman of Racepoint Global and the founder of The Weber Group. He also engineered the merger of Weber Shandwick, making it the world's largest public relations firm. With a career spanning over 45 years, Larry co-founded the Massachusetts Innovation and Technology Exchange (MITX). His impressive client list includes industry giants such as AT&T, Boston Scientific, John Deere, General Electric, General Motors, Panasonic, and Verizon, among others. Larry is the author of six books on marketing, technology, and leadership. His seventh book, A New Age of Reason: Harnessing the Power of Tech for Good, was released on August 6.Racepoint Global is an independent public relations agency based in Boston, Massachusetts. They specialize in providing integrated communications services to a wide range of clients, from startups to Fortune 500 companies. Their focus is on helping B2B and consumer technology brands engage their audiences in meaningful ways.On today's show, Alan and Larry discuss the valuable insight Larry has learned from working with industry titans. They delve into the key themes of his new book, A New Age of Reason: Harnessing the Power of Tech for Good, examining the intersection of technology and humanity and the complementary forces they create. Exploring the concept of "tech for good", they discuss how traditional marketing has disappeared in today's world. They also talk about the evolving roles of earned, owned, and paid media in modern marketing.In this episode, you'll learn: How to build long-term customer loyaltyThe future of earned, owned and paid mediaHow to harness tech for good and drive innovationKey Highlights: [01:40] What is it like to have worked with industry titans [07:40] Career path to PR and Communications[13:10] Why this book and why now[20:40] Are tech and humanity competing or complementary forces[24:15] Tech for good[27:17] Has marketing disappeared[31:03] Earned, owned and paid media[36:12] Experience of your past that defines you[38:00] Advice to younger self[39:09] A topic that you and other marketers need to learn more about[40:35] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks to the Effies for supporting this episode. You can see the work one our website at onstrategyshowcase.com. 

Maha Abouelenein is a strategic communications expert and entrepreneur with over 30 years of experience. She is the CEO and Founder of Digital and Savvy, a global communications consulting firm with offices in the U.S. and UAE. Maha has guided communication transformations for global corporations, startups, governments, and high-profile individuals. Known for her ability to blend creative, strategic, and analytical skills, she emphasizes relationship-building and cultural relevance in storytelling. Raised in the U.S. to Egyptian parents, Maha bridges Western and Arab cultures, helping companies navigate the Middle Eastern market. She has worked with major tech firms like Google, Netflix, and Uber (Careem), and helped establish Weber Shandwick's presence in the Middle East. Her career also includes supporting major sports marketing programs and high-profile business deals, such as Egypt's largest IPO. Maha is a sought-after speaker on personal branding and storytelling, recognized among the most influential women in Dubai and the Middle East, as well as a PR industry leader in the U.S. She hosts the "Savvy Talk" podcast, where she discusses modern communications with industry leaders. Based in Minnesota, she enjoys tennis and lives with her dog Coco.

The latest guest on The PR Week podcast is none other than Weber Shandwick Collective CEO Gail Heimann. Heimann made news of her own this week when Weber announced she will step down in November, to be replaced by agency president Susan Howe. Why is this fall the right time for a leadership transition? Heimann talks about that and much more, including the origin story of the Cannes Lions-winning Edible Mascot campaign and her thoughts on the presidential election on the latest edition of The PR Week. Plus the biggest marketing and communications news of the week, including Finn Partners' acquisition of a Paris agency and the PRWeek US Awards 2025 opening for entries.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.Cannes Lions 2024 – final UK shortlists table A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot. Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.Cannes Lions 2024 – final UK shortlists tableA double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot.Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests.More:Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisersCannes daily global podcast episode 3: Craft and entertainment winnersCannes daily global podcast episode 2: Big wins in audio, health and outdoorCannes daily global podcast episode 1: Awards preview and new humour category'Wear comfy shoes!' What's your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information.

On the PRmoment Podcast, we catch up with UK public relations leaders and today we're chatting with Current Global CEO George Coleman. It's a timely discussion as we seem to be celebrating a few PR firm birthdays recently, so this is the latest in our unofficial “Birthday” Series as Current Global celebrates five years of existence!Current Global was born out of Weber Shandwick. It now has a reported fee income of over £35 m and about 300 employees globally, with about 30 in the UK.It describes itself as a multidisciplinary PR firm that works in corporate, healthcare, technology, and consumer sectors. It's an interesting example of a pretty young PR firm coming out of a holding group (in this case, Interpublic) and doing quite well. Over the past five years, most of the holding groups have mainly concentrated on merging their PR firms, not launching new ones!Clients include Microsoft, Novartis and FedEx.If you're listening to this podcast, it probably means you are interested in updating yourself on the challenges and opportunities that the future of public relations will offer. With that in mind, do take a look at our latest PR Masterclass: AI in PR. It's a cracker!Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what George and PRmoment founder Ben Smith discussed:2 mins Is Current Global one of those large, mid-sized global PR firms that many of our listeners might not have heard of?3 mins George gives a brief history lesson on how and why Current Global came about.“For us, it (the merger) was a positive, forward-looking move.”“If your reason to merge is to save money, that is a more difficult brief.”10 mins George talks about what it's like being a global CEO of a PR firm based out of London, when the US is the largest market for Current Global.“40-50% of my time is billable…I love the job… It's less about operations and the admin and more about doing great client work.”18 mins George reflects on the challenge of running a PR firm across global markets. “Culture is an expression of connection.”21 mins How have the complicated geo-political environment and the complicated societies that we seem to now live in impacted the type of work that PR firms do?“There seems to be an ongoing process of polarisation in public discourse fuelled by social media. Traditional media plays less of an influential role in creating that common ground, that understanding. A lot of our discussions are becoming more polarised, more tribal…We (society) can't even agree on facts."“Communications sits in the middle of that.”25 mins Brands face a challenge in leading conversations at the moment in this era of increased polarisation.27 mins “The importance of what we do has never been greater.”28 mins George reflects on how he thinks AI will impact the PR agency model over the next 18 months.“There are two ways AI is going to transform public relations…”“We've had ten years where search has been king. With AI, that dynamic changes.”35 mins What do global PR clients want currently?38 mins Why George believes that we're seeing a fundamental change in the PR agency: employee relationships. 42 mins George talks about the need for the PR sector as a whole to make its communications more accessible, reminding us that much of the tech you already have access to can transform the accessibility of their communications to a broader r

Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ “There is no better story than life itself.” Lewis Williams is EVP, Head of Brand Impact at legendary PR Agency Weber Shandwick. He has had successful careers at iconic agencies Leo Burnett and most recently Burrell Communications where he held the position of Chief Creative Officer. Having over 3 decades of Total Market and Multicultural consumer marketing experience, he's partnered with CMO's of some of the world's best-known brands to create award-winning creative and drive strategic and emotional connections to their customers. Lewis has deep experience working in automotive, food service, beverage, technology, financial, entertainment and consumer goods. Among those that he has represented are Toyota, McDonald's, Ancestry, The Coca-Cola Company, Google, U.S. Army, Walt Disney World, American Airlines, Disney and Procter and Gamble. Lewis has been recognized as one of Adweek's Creative 100, The Ad Club of New York's Icons, Rock Stars and Innovators, winner of creative accolades from The One Show, Communications Arts, London International Awards, Kelly Awards, New York Festivals, Clio Awards and serves on the Creative Review Committee for The Ad Council. He previous served as a PR Cannes Juror and was a juror member of Cannes Lions 70. Glass: The Lion for Change. He also was selected as an inaugural fellow for the Visiting Industry Professionals Fellowship at DePaul University College of Communications. Lewis is an advocate for significant representation for diversity in creative in the communications industry. As part of his commitment to diversity and mentorship, he is an instructor for The One School for African American students, sponsored by The One Club for Creativity.

Welcome to the PRmoment Podcast. On the show today, we're chatting with Michael Murphy and we're going to talk about Michael's guide to buying, selling and growing your PR firm.Michael is an advisor and non-executive for a range of PR firms. Notably, he's helped WE since 2014. He also currently works with Coverdale Barclay, Alfred, and Lodestone, amongst others. Previously, he was CEO of APAC and CEO of International at Weber Shandwick from 1993 – 2000,  CEO of Trimedia International from 2004 – 2009 and Global CEO of Grayling from 2009 – 2013.Before we start, a plug for our new subscription training service for senior folks within agencies' PRmoment Leaders. The line-up of speakers for the first semester is now complete. Do take a look - I think you'll be impressed!Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what Michael and I discussed:2 mins What advice would Michael give to PR agency owners who are thinking of selling their business?“Most business owners believe their business is worth more than it often is…many have inflated ideas of their worth.”“No offence to the trade media, but often the maximum possible price (the earn-out figure) is talked about as the price in the (article) headline.”“I know lots of agency owners who have sold their business and it has been a success. I know others where it has been an unmitigated disaster. You have to remember, you're giving up your baby. You're giving up your freedom. “You're likely to only sell your business once in your life, so you better get it right.”6 mins Why do PR agency owners want to sell their businesses?“The (PR agency) market is littered with small and medium-sized firms.”“You need to build around you people who will challenge you.”“PR is a tough game. If you don't enjoy it - get out.”12 mins What are PR firms' owners' exit options? Who are their likely buyers? Michael gives us an insight into the advantages and disadvantages of each.“There's never been a better time to sell your business. There is so much interest in the sector. So much money.”13 mins What's the rough ratio to profit that PR agency owners can expect to get upfront, compared to what they get in an earn out?“The cultural fit of who you sell to is at least as important as the cash.”“Private equity is much more prevalent in the sector than it used to be.”PR owners exit options are:Trade buyersPrivate equity buyersManagement Buy Outs (MBO)Employment Ownership Trusts (EOTs)Don't sellBecome an acquirer of other PR firms.“So many people think about selling, don't do it and wait until it's too late…they have something that's worth a pittance to what it was worth a few years ago.”23 mins What skills should agency owners look for when they choose an advisor for a sale?25 mins What do PR agency acquirers look for when purchasing? Or, conversely, how can you prepare your PR agency for sale?29 mins How do you get to a sensible valuation of your PR firm?31 mins The likes of W Communications and The Romans are UK PR firms trying to increase their international offer, but Michael remains surprised that more UK firms don't utilize the UK's access to finance to more aggressively to scale their businesses globally.“We're (the UK) is the number two centre for comms and PR and public affairs outside North America - we're renowned for our scale, our expert

Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or invest after clicking a link here, we may earn a commission. Engage to support our work.Devin: What do you see as your superpower?Julie: This might seem a little bit unconventional, but for me, I think it's really an embrace of a beginner mindset.In the realm of immersive art and entertainment, Meow Wolf stands out not just for its kaleidoscopic, mind-bending exhibitions, but for its profound commitment to using art as a vehicle for social impact and community development. Founded as an artist collective in Santa Fe, New Mexico, Meow Wolf has evolved into a significant force in the experience economy, redefining what it means to engage with art. Under the leadership of Julie Heinrich, Chief Impact Officer, Meow Wolf's mission transcends the conventional, weaving together creativity, inclusivity, and societal change.At its core, Meow Wolf is about immersive experiences that invite participants of all ages to step inside the mind of an artist. The exhibitions, spread across locations in Denver, Las Vegas, and soon in the Houston area, offer a unique blend of art and storytelling, where every narrative is interlinked, creating a vast, interconnected story universe. This innovative approach to art is not just about spectacle; it's about creating a space where art becomes a shared, tactile experience, fostering a deep connection between the audience, the artists, and the narratives they explore.Julie Heinrich's journey with Meow Wolf underscores a narrative of creativity and community. The organization's inception as an artist collective was a response to the restrictive nature of the traditional art scene, aiming instead to build a community grounded in generosity and inclusivity. This ethos has carried through to Meow Wolf's operations today, with a significant emphasis on hiring local artists and creating art that is accessible and engaging for diverse audiences.The Meow Wolf Foundation, led by Julie, embodies the organization's commitment to leveraging art for societal benefit. The foundation's initiatives focus on art access, healing, and transformation, particularly targeting grassroots projects, BIPOC-led or serving organizations, and youth-focused initiatives. This strategic focus not only amplifies underrepresented voices in the art world but also demonstrates a belief in art's power to catalyze positive change within communities.One of the foundation's notable strategies is its emphasis on supporting projects that make art accessible to broader segments of the population, including those in rural or underserved areas. By funding programs that, for example, facilitate school trips to cultural spaces or promote cultural sharing in indigenous communities, the foundation ensures that the transformative power of art reaches beyond urban centers, touching lives across diverse social and geographical landscapes.The story of Meow Wolf, from its humble beginnings to its current status as a cultural powerhouse, is a testament to the potential of art to bridge divides, inspire change, and build community. The involvement of notable figures like George R.R. Martin, who provided early support for the venture, adds a layer of intrigue, illustrating the unexpected intersections between popular culture and the art world.As Meow Wolf continues to expand, both physically and into digital realms, the question of how art impacts society becomes even more pertinent. With Julie at the helm of impact initiatives, Meow Wolf is not just creating art; it's crafting experiences that challenge, delight, and, most importantly, bring people together in a shared journey of discovery and transformation.“We've always been, as I mentioned, very community-minded since those early days of art making in the warehouse space,” Julie says. “Our artists were even dumpster diving for trash to create beautiful, expressive, maximalist creations.”In a world where the arts are often sidelined in favor of more "practical" pursuits, Meow Wolf's success story serves as a powerful reminder of the essential role creativity plays in fostering vibrant, inclusive, and dynamic communities. Through its immersive experiences and community-focused initiatives, Meow Wolf isn't just changing the way we see art; it's changing the way we see the world.Throughout her time with Meow Wolf, Julie has employed her superpower, a beginner's mindset, to help her drive impact.AI Episode Summary1. Julie Heinrich is the Chief Impact Officer of Meow Wolf, an immersive art and entertainment company that provides creative experiences for people of all ages.2. Meow Wolf started as an artist collective in Santa Fe, New Mexico, as a reaction to the restrictive local art scene, leading to the creation of large-scale immersive experiences.3. The company, which employs hundreds of artists, has exhibitions in New Mexico, Denver, Las Vegas, and Texas, with plans to expand further.4. Author George R.R. Martin, who resides in Santa Fe, was the original landlord and financial backer for Meow Wolf's first exhibition.5. Julie leads Meow Wolf's newly launched nonprofit foundation focused on art access, healing, and transformation, primarily supporting grassroots, BIPOC-led, and youth-focused initiatives.6. The foundation's grants are distributed across the regions where Meow Wolf operates, supporting local artists, cultural accessibility, and the preservation of cultural practices in diverse communities.7. Julie's superpower is embracing a beginner's mindset, starting each day fresh and open to new experiences, which she believes is key to personal growth and transformation.8. She credits a guided meditation and a moment of silence in nature for inspiring her to pursue her current role at Meow Wolf, highlighting the importance of allowing space for creativity and new ideas.9. Julie advises exploring the intersection of art and healing, suggesting activities like drawing, singing, dancing, and spending time in silence to foster creativity and personal well-being.10. To learn more about Meow Wolf and the Foundation, visit MeowWolf.com and connect with Julie on LinkedIn; the grant application process is currently a closed system due to limited resources.How to Develop a Beginner's Mindset As a SuperpowerJulie's superpower revolves around consistently embracing a beginner's mindset, which involves starting each day fresh and being open to new experiences and ideas. This approach allows her to approach challenges and opportunities with a fresh perspective, unburdened by previous setbacks or the constraints of routine. It's a mindset that fosters learning, growth, and innovation, and she hopes to inspire her team at Meow Wolf with this same outlook, emphasizing the potential for renewal and the chance to approach tasks with rejuvenated energy and creativity.Julie illustrates her superpower through her personal journey toward her current role at Meow Wolf. Embracing the beginner's mindset and being open to joy and creativity led her to reach out to Meow Wolf's leadership, driven by her admiration for their work and the desire for more creativity in her life. This proactive step was fueled by moments of silence and reflection, including a profound experience in the Ojito Wilderness under a full moon, which culminated in her decision to seek a significant career change and reconnect with her roots.For developing a beginner's mindset as a personal strength, Julie suggests:* Exploring the intersection between art and healing and considering how creative activities like drawing, singing, or dancing can be therapeutic and open new aspects of oneself.* Allocating time for silence and reflection without pressure, allowing space for creativity and new ideas to emerge, especially during activities that encourage a state of flow, such as walking, being in nature, or driving.By following Julie's example and tips, you can make a beginner's mindset a personal skill. With practice, it can become a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJulie Heinrich (she/her):Chief Impact Officer, Meow WolfAbout Meow Wolf: The Meow Wolf Foundation: The Meow Wolf Foundation is a 501(c)(3) tax-exempt entity founded by Meow Wolf in 2022 and launched in 2023. The Meow Wolf Foundation supports and honors artists, cultural-bearers, and the uniqueness of place, exploring the ways that art and creativity help our communities thrive. For more information about the Meow Wolf Foundation's community grant program, please visit meowwolf.com/foundation.Meow Wolf: Meow Wolf is not your typical arts and entertainment company; they're the creators of extraordinary, mind-bending experiences that transport millions of adventurers of all ages into breathtaking realms of imagination and wonder. As the proud recipients of numerous accolades, including Time Out's #1 Immersive Experience in the US (2023), Fast Company's World's 50 Most Innovative Companies (2022 and 2020), and USA Today's Top 10 Best Immersive Art Experiences (2022), Meow Wolf is committed to engaging curious seekers through the magic of discovery and play. They are distinct in their collaboration with hundreds of visionary artists who infuse creativity into every Meow Wolf experience. The journey began with the THEA Award-winning House Of Eternal Return in Santa Fe (2016), a mystery house with hidden passages and mesmerizing art exhibits. In Las Vegas, Omega Mart (2021) presented a surreal grocery store experience. Denver's Convergence Station (2021) appeared as a maximalist architectural marvel linking four alien worlds. In July 2023, Meow Wolf unveiled The Real Unreal in the Dallas-Fort Worth metroplex and plans to open a new location in Houston in 2024. As a certified B-Corporation, Meow Wolf leads in themed entertainment, innovating and celebrating human imagination. All are invited to join a journey that defies convention, blurring the lines between reality and fantasy.Website: MeowWolf.com and meowwolf.com/foundationX/Twitter Handle: @MeowWolfCompany Facebook Page: facebook.com/meowwolf.sf/Linkedin: https://www.linkedin.com/company/meow-wolf/Instagram Handle: @meow__wolfBiographical Information: Julie Heinrich serves as Chief Impact Officer for Meow Wolf. She oversees the company's social and environmental impact, community engagement and employee volunteerism, government affairs and heads the Meow Wolf Foundation. She joined Meow Wolf after eight years at award-winning global strategic communications, marketing and consulting firm, Weber Shandwick in Washington D.C., supporting clients in corporate social responsibility, sustainability, clean energy and tech, and public affairs. Julie worked with leading corporate brands, start-ups, nonprofit organizations and large global foundations seeking to innovate; provide cleaner, more sustainable solutions; engage critical stakeholders; and tell stories of equity and impact. Julie's early career began in local government as a chief communications officer for a former mayor and digital media director for the City of Albuquerque. She has served on nonprofit boards that include the award-winning Explora Science Center in Albuquerque. Julie is married to Martin Heinrich, a U.S. Senator (NM). They have two boys, Micah and Carter, who adore Meow Wolf, in addition to cat Opal and dog Ella. She expresses her creativity through music and dance.Upcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowdBaltimore, March 21, 2024: This in-person event at the B&O Rail Museum features some of Baltimore's prominent citizens and community leaders. Use the discount code “SuperCrowd” to save 30 percent!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on March 26, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. Everyone is welcome to join the free events.* SuperCrowdHour, March 27, 2024 at 1:00 Eastern. Devin Thorpe will explain the three surprising reasons impact investors should seek to make money from impact investing.* Superpowers for Good - Kinect Capital Live Pitch, March 28 at 9 PM Eastern/6 PM Pacific: Four companies currently raising via crowdfunding will pitch their offerings live via the Superpowers for Good streaming television show on e360tv. Kinect Capital will host the pitch.* SuperCrowd24, April 17-18: This two-day virtual event is our biggest of the year. Don't miss it. Use the discount code “SuperCrowd” to save 50 percent.* SuperCrowdChicago, June 12, 2024. Save the date! More information is coming soon!* Recently, we created an AI GPT to help you learn more about The Super Crowd, Inc., a public benefit corporation, and our upcoming events. Click here to try it.SuperCrowd Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET * Crowdfunding to Bankability, CAMEO/Crowdfund Better, March 12 (today), 11AM PT* Join the Revalue Grubstake Cohort Experience–apply by March 15.* Digital Peacebuilding Expo, March 13, 12-5 PM, Washington, DC, hybrid* CfPA regulated investment crowdfunding 2024 Trends Report with Sherwood Neiss -  March 13, 2:00 PM ET* AMIBA's “Community Investment Funds,” March 14, 2:00 PM ET* Investment Crowdfunding Demystified, Crowdfund Better, April 23 at 2:00 PM ET* Move Your Money Month, April 2024, American Independent Business AllianceIf you would like to submit an event for us to share with the 4,000+ members of the SuperCrowd, click here.We use AI tools to help us prepare compelling reports of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Bad News Builds Your BrandChris Deri, President, Corporate Advisory Businesses, and Chief Corporate Affairs Officer, at Weber Shandwick - the global PR and Communication Firm, shares his top strategy for building your brand and reputation even when delivering bad news in a terrible situation.Many leaders hide or run from a problem or accident. They build a team to make problems "go away" or and “sweep them under the rug”...…Chris and his team take a different approach.You'll discover the process he and his team uses when leaders face their darkest moments to...…earn more trust.…build your brand.…boost your credibility.Bottom line, Chris' message shows us the power of honest communication in difficult times.You'll also hear a few surprising example of companies mishandling it. Ugh!—Chris has decades of experience advising Fortune 500 CEOs and C-Suite leaders on communications and reputation/stakeholder management.He's also worked in many global markets and different countries over the course of his career.Before PR and communications, Chris has worked in US presidential politics, AIDS advocacy and has served on the boards of social justice and peace building organizations – this experience has very much informed his current leadership style.LinkedIn Profile https://www.linkedin.com/in/chris-deri-1451373/Company Link: https://webershandwick.com/What You'll Discover in this Episode:Why He Has Terracotta Warrior in his Office.What He Learned in the “Cleveland, Ohio of China”.Why He Moved to China and What He Learned.The First Business he Started.How to Earn Trust.The Biggest Mistake He's Seen a Company Make in China.Why You May Need a Chief Corporate Affairs Officer.The Biggest Mistake Leaders Make in Crisis Communication.An Example of Bad Communication in a CrisisA Tip for Delivering Bad News How He Broke Sales Records in Mongolia with a Celebrity ChefCommunication Tips from Donald Trump, Joe Biden, and Al GoreWhat Leaders can Learn from Losing a Presidential Election-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

On this week's episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle East with 400 people, innovation and AI and her Hispanic roots.Topics include:- Super Bowl round-up;- Politics: President Joe Biden joins TikTok; Evaluating the Biden White House comms dynamic;- Lyft's earnings typo snafu;- Weber Shandwick nabs more talent from Edelman;- More people moves and news. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI. Key Takeaways:- The rise of affiliate marketing- The new AI crisis- Transparent client relationships Episode Timeline:1:30 April's mission to being PR into the future2:30 The importance of transparency at Trust Relations4:30 Trust runs through the entire agency.6:40 The importance of authenticity in PR8:10 Brands shouldn't get political out of nowhere.9:20 Is there a backlash against brands tackling social issues?11:30 AI and crisis communication14:30 The rise of affiliate marketing17:00 Will affiliate marketing reduce the public's trust in journalism?18:20 How paywalls are affecting ROI19:45 Facebook's crackdown on news articles22:20 April's philosophy on thought leadership23:50 April's two podcasts This episode's guest: • April White on LinkedIn• Trust Relations• Email: April@Trustrelations.agency Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us! • Join the conversation by leaving a comment!• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

This year's WEF agenda is packed with transformative concerns for CEOs, with the global economy, geopolitics, generative AI and the green agenda taking prime billing. Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick North America CEO Jim O'Leary on the mountain to discuss what's at stake this year and how corporate leaders are navigating a world that will never change this slowly again. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The World Economic Forum in Davos, Switzerland, is dominating business news headlines this week. PRWeek VP and editorial director Steve Barrett is at the event, and he has a blockbuster list of interviews for this week's podcast. Special guests include Omnicom PR Group CEO Chris Foster, Weber Shandwick North America CEO Jim O'Leary, August CEO Nadya Okamoto, Understood.org CMO Nathan Friedman and Infosys CMO Sumit Virmani.Plus, PRWeek's Frank Washkuch and Diana Bradley talk about the biggest marketing and communications news of the week, including the retirement of Current Global CEO Virginia Devlin and the latest Edelman Trust Barometer. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest guest on the PR Week podcast is KeJuan Wilkins, who was named EVP and chief communications officer of Nike this year, replacing industry legend Nigel Powell. He talks about how brands like Nike and its subsidiary Converse resonate in large parts of the cultural conversation, as well as the importance of hiring and working with diverse teams and much more. Plus the biggest marketing and communications news of the week, including Weber Shandwick winning Walgreens' account in the U.S., the Boxbollen craze and the first Gen Z member of PRSA Los Angeles' board of directors.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman.  Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more.Hey Brand Nerds! We have our first PR/Comms-centric guest in the BB&B virtual house today and with Wayne's tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!!  Lots to soak up and learn from Wayne including these highlights:  • Find a great partner you can have as a sounding board for your career• Dig into the “why” • In your career, optics really matter• Only stupid question is the one you ask more than once• Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you• Can't have tech for tech's sake• Tech founders bring EVERYONE into the room#brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft 

This week on Earned, we're revisiting our incredible episode with Katie Welch, CMO of Selena Gomez's smash-hit makeup brand Rare Beauty! We kick off the episode by hearing about how Katie uses her own TikTok platform (that now boasts over 96k fans!) to mentor young professionals interested in the beauty industry, and how Katie herself broke into the space. We then walk through Katie's enviable marketing career, as she shares how the lessons she learned at communications firm Weber Shandwick—particularly, the power of storytelling—have been invaluable to her work with brands including Bliss, Hourglass, Honest Beauty, and of course, Rare Beauty. Next, we dive into Rare Beauty, and Katie recalls how Selena Gomez's mission to create a space where everyone feels welcome drew her to the brand. We discuss the challenges that come with building a brand from scratch—in the middle of a pandemic no less—and the innovative ways Rare Beauty kept its community connected and prioritized mental health in the time of COVID-19. Finally, Katie reveals her top three influencer marketing philosophies. Resources:Rare Beauty Connect with the Guest(s):Katie Welch's LinkedIn - https://www.linkedin.com/in/welchkatie/Connect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ