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How does a solopreneur take on the highly competitive insurance industry and win marketing mindshare? This week on The Inbound Success Podcast, Chris Greene of the Flood Insurance Guru shares his journey with content creation and why he's committed to creating 365 flood education videos, 150 flood blogs, and 100 flood podcasts this year. Chris proves that there is no excuse to NOT invest in content creation. As a business owner, he runs his company, invests in continuous learning, and still manages to create an insane amount of content every week. The results are pretty incredible. He's closing deals from his YouTube channel and other content on a regular basis, and says that today, 100% of his business comes from his digital marketing and content creation efforts. In this episode, he breaks down exactly how he does it - and how you can too. Highlights from my conversation with Chris include: Chris took a video course and realized there was no educational video on flood insurance. He saw that opportunity and began to create videos for his business. He then realized that his videos would have a greater chance of getting found if he also created written content, so he started blogging. Because he travels so much, he realized that podcasts would also be easy to create and would work well for his audience. Chris creates a new video every single day. He films them himself and keeps them to two minutes or less. Chris took a class called Made You Look Video that got him comfortable on camera and taught him video marketing essentials. Now he has a YouTube channel with separate playlists for each type of person in his audience (ex. realtors, lenders, property owners, business owners, etc.).  To free up more of his time for content creation, Chris hired a virtual assistant to help him run his insurance business and take care of the administrative work. He believes strongly that he needs to be the one creating content because he knows the subject matter best. To save time, Chris will often shoot a whole week's worth of content in one day. He uses Vidyard to create one to one vidoes and to host his marketing videos so that when he sends a video to someone, he can see if they've opened it. He keeps the entire production and editing process simple so that it takes him five minutes or less to edit a video. Chris generates a lot of inbound business from his Facebook presence, and uses his YouTube channel for sales enablement. One interesting benefit that Chris has seen from his content creation is new partnerships with other insurance agencies that don't want to sell flood insurance. They work with him because they see him as the expert on the topic, and that brings him a considerable amount of business. Chris spends about two hours every day creating written content and says that blogs don't necessarily need to be long to be effective - they just need to be as long as they should be to get the point across. In addition to his videos and written content, Chris is creating podcasts that are generally about 10 minutes long. He estimates that, in total, he spends thirty to forty percent of his day creating content. Chris says that 100% of his business comes from his digital marketing and content creation efforts. Resources from this episode: Visit the Flood Insurance Guru website Connect with Chris on LinkedIn Follow Chris on Twitter Connect with Chris on Facebook Email Chris at flood@communityfirstagency.com  Listen to the podcast to learn how committing to creating content can change your business - and your life. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth and today my guest is Chris Greene, who is the president of the Flood Insurance Guru. I got a guru today. Welcome, Chris. Chris Greene (Guest): Thank you. Chris and Kathleen hamming it up while recording this episode. Kathleen: Yeah, thanks for being here. I was really excited to talk to you, because I think your story is exactly the example of what I love to highlight, which is just consistency, and putting in the work really pays off, because I had heard that you had decided to do a year of flood education videos and 150 flood blogs in 150 days. You're doing videos, you're doing blogs, now you're doing podcasts. It's like, man, you're rolling up your sleeves and getting it done. I can't wait to dig into it. Before we do, can you tell my audience a little bit about yourself, your background, and how you came to be doing what you're doing today? Meet Chris Greene Chris: Yeah. My name's Chris Greene, I'm president, owner of the Flood Insurance Guru. I've been in the insurance field for about 10 years. Actually hold a master's degree in emergency management with a focus in hazard and flood mitigation. I had a really bad experience buying a house about 10 years ago. I got about two weeks from buying it, found out I was in a really high risk flood zone. It was going to change my house payment by almost $3,000 a year, and the realtor said "Yeah, that happened on the foreclosure." For four years I just didn't bring it up, because I didn't want it to be an issue. And so what happened is, I discovered this really bad process and lack of education. So, over the next eight to 10 years I was working for Captive Insurance Agencies at the time. I kept getting my feet a little bit deeper and deeper. And when I started my own company about five years ago, I wanted a catchy website, so I came up with the Flood Insurance Guru, as a joke, but when people started learning what our educational background was then, they started saying, "Oh, you really have experience, you guys actually have an educational background on this," and it just kind of took off. And then that brought us to this year. Once you get outside the coast, there is no education on flood. We want to spend one full year where all we do is we provide education. It's not about selling, it's about what's currently going on. If we could just provide that, then I think we can compete with these bigger companies, and I think we can beat them because of the value that we provide. And it's just kind of taken off. I didn't know it would be the worst year in US history for flooding when we did it, but now not only do we do the education videos on flood insurance, we do them on disaster assistance, SBA loans, whatever, every single flood map across the country we do an update on. This morning, I just started a podcast for Houston, Texas on the recent disaster assistance that was approved by the president. What does it mean for the people there, who is it impacting and their resources. A year of flood education videos Kathleen: That is awesome. So, let's roll back a little bit. You decided this year to do a year of flood education videos. You started with videos? Is that correct? Chris: It is. I did. I'm in a video course that's been really good for me, and what we discovered as a community, there's no video, there's no resources on this. So it's like, we're just going to commit to video. And once you start committing to video, you realize, you know, Google is not seeing these videos unless it's YouTube. We need to get some text out there. Then I started blogging with it, but then everyone's like, "I'm always on the road. I wish you had a podcast," and we talked about it for a while and then we finally started one about six months ago. Kathleen: That's awesome. So, let's talk about the videos. You're not a huge company. So, the idea of making a video a day is very ambitious. How did you approach that? Do you have a videographer? Is this something you do yourself? Chris: I do it myself every single day. It's just me and I have a virtual assistant who helps us on the back end. Usually all of my videos are two minutes or less. I want it to be quick, I want it to be educational, and I want somebody to be able to take at least one thing away from our video every day. Kathleen: And how are you filming them? Chris: I was using my iPhone for a while, and actually bought a Canon DSLR, I set it up on location. I shoot all my videos on site. So I travel the entire country. If there's a flood issue going on a thousand miles away, I travel there, I talk to the people in that area and actually shoot my videos there. Kathleen: Okay. And did you have any special training for that? I mean, how did you- Chris: Well, I'm in a video course that has kind of taught me the psychological part of your buyer's, persona, you've got the education part, what people want, really learning to be on camera and things like that. And that's what's really helped me a lot. It was a course called Made You Look Video. What was funny was that the first 10 videos we had to do were, not really inappropriate videos, but they were just like, make you really uncomfortable. Like, "Hey, what's your favorite vacation?" Or, "What's the most embarrassing situation you've been in?" And the whole point was, "Hey, we're doing this because we want you to feel comfortable on video." Kathleen: Yeah, I was going to ask you about that because I think for people who haven't done a lot of video, I actually think that's harder than the whole technical, how to film and how to produce. Everybody I talk to tends to say, "I'm just not comfortable being on video." I'll be honest, I feel the same way. I feel very self conscious. So, was it doing those really kind of honest and as you said, almost embarrassing videos that broke the ice for you? Chris: That did break the ice. But then if you go back and look at some of our videos now they're like... That course has taught me to, "Hey you have to do something to separate yourself." So I've got one video where I'm actually spitting out spoiled milk. I've got another video where I'm dressed up as a grandfather, another video where I'm laying on a mattress. Stuff that catches people's attention and everyone's like, "Oh, I can't watch your videos because you look like an idiot." Everybody else seems to like them. And I said, "If you think I look like an idiot, means you're watching it, means I'm doing my job." Kathleen: Now, you're doing these as part of the flood education series? Chris: Yep. Kathleen: Oh that's so funny. Chris: I have them all broken down on my YouTube. I've built different lists for realtors, lenders, property owners, business owners where they can go exactly to that list and only watch the videos that pertain to them if they want. How Chris makes the time to create video content Kathleen: So you're uploading each of the two minute videos to YouTube. You said you're using a virtual assistant and what does that person do? Chris: Actually, the virtual assistant doesn't really help me at all in the video. They just help me on the insurance, out of the backend. Like they're helping me with the quoting, the paperwork and all that so that I can spend my time on the content because that's what separating us. I've tried to use other people for content, but it's very difficult in niche markets because they don't have your educational background. And you can tell sometimes when you read a blog that they may not know what they're talking about. Kathleen: Yeah, yeah. Now, are you- Chris: Here right now, how to do content creation for us and that's the big struggle. I'm actually having to teach him some stuff on the flood side first so that when he writes it, it makes sense. Kathleen: Are you doing all the editing and production of the videos too? Chris: Takes me less than five minutes to edit because I said they're all short. They're simple. They're easy. Kathleen: Yeah. I was going to say, what's involved in that or what kind of programs, platforms are you using? How complicated is it? Chris: It's fairly easy for me because I just use iMovie and everyone said, "Oh, you screwed up on this word." I said, "That's great, that means people know that I'm human." I will never shoot a video more than twice. Now there's certain situations I'll shoot it more than once, but I will never shoot it more twice because I want people to know that it's real. I want people know it's not a script and yeah I did screw up but that's what you want to see. Just like I use Vidyard for all of our one-on-one videos when I'm doing flood quotes, I send all of our customer's quotes through Vidyard because I want them... They might be 2000 miles away from me, but they feel like I'm next door because of video. Kathleen: I couldn't agree more and we've just had this conversation before I hit record for this podcast where I said, unless all hell breaks loose, we're going to keep going. And people ask me that all the time. Like, how much do you edit the podcast? And I really don't, unless there's some big terrible thing that happens in the middle of it. I believe that people prefer things that are less scripted. And so I leave in a lot, like if the dog barks or I've had podcasts where my 12 year old son walks in, in the middle of it and asked me for a snack, and I think you could see that as unprofessional or you could just see it as lending flavor and context to the life that's happening behind the content as it's getting made. So, I love that approach. All right, so you're spending, let's say, it sounds like less than half an hour a day on the videos. Chris: Like today, I'll actually shoot... This week is the first week I've actually been on a schedule all week. So, this afternoon we'll spend about two hours and I'll shoot the whole week. Kathleen: Oh, smart. So you're bundling it together. Chris: I do that in case somebody comes to me and says, "Hey, we're having a real issue with this." Then I will bump it up in the week. But the reason I do that, I always have a week there. If something comes up, if there's a lot of disastrous stuff going on it may take my time away from video and I like to have a few in my back pocket just in case. Kathleen: Yeah. Yeah. I feel the same way about podcasting. I need to have several in the can because you just never know what life is going to throw at you. So, you're putting these on YouTube. When you first started this year of flood education videos, did you already have a YouTube channel? Chris: I really had... Not for the Flood Insurance Guru, for our old company I did. I just set this up this year and everything in the course I went through, really taught me how to set it up. I use a tool called KeywordTool.io, that has really helped me with tags and seeing what people are searching for. And so we really haven't put any money to the YouTube channel yet because we've done so well with it organically. Chris's results Kathleen: So talk me through what "done so well" means, like what kind of results have you seen in this time that you've been posting? Chris: Honestly, most of our inbound market really has come from Facebook, not so much YouTube. YouTube, what we've done is we've built a knowledge base article for it now, that's using snippets with HubSpot. So our customer has a question, we'll send them the snippet and then they can click on it, takes them over to our YouTube channel. And so we've kind of done that. Kathleen: Oh interesting. Now are you also getting organic reach through YouTube? Chris: I am because we've actually sold a few policies last month actually off YouTube where people have searched our videos. Kathleen: Wow. And how much do your videos get viewed? Chris: Honestly, I don't have that many views. I have one video that has like 108 views on there and I have very low other views on it because I haven't really paid money on it because I'm really just using the YouTube part as a resource library. It's the Facebook organically. What we figured out, is how to use Facebook as a search engine optimization tool instead of like an ad. So everyone else is throwing this money at it. We're sharing it on our personal page, but what I've done with my personal page is I've been very strategic with who my friends, who's sharing and all that. A lot of people, what they do is they go search flood insurance on Facebook in Rhode Island and we come up in Georgia. The tags that we're consistently using is pulling our information up for them. Kathleen: I love what you're saying because I've had this conversation quite a bit with some of the folks that I've worked with over the years about how long should you expect it to take inbound marketing to work and to produce results for your business. And there's kind of two schools around that. One school says, "Oh, don't expect anything for six to 12 months. It's an investment in the long term." And I think that can be true if you're putting all of your eggs in the basket of getting found organically because it does take a little time. But there's this other school that says that inbound marketing should work right away if you're creating content that can be used for sales enablement. And if your sales team, which in this case is you, is actively sharing that content with the prospects they're talking to in the sales process because it can speed up the sales process, it can increase your close rate, et cetera. It sounds like that's what you've been doing. Is that correct? Chris: That's correct. And we knew it was going to be a longterm game, but honestly, I said 12, 18 months. I didn't think that we would build a national brand in six to nine months and not really put any money behind it. Because some of the unique information we were providing people just sharing it like crazy and we created a really cool partnership with some other insurance agencies who don't really know flood, don't want to know it. And that's all we do. And that part has just taken off for us because they keep seeing our content. 150 blogs in 150 days Kathleen: Now blogging. You committed to doing 150 blogs in 150 days. We got to talk about this, Chris, because I have been in this game a long time and I cannot begin to tell you how often I hear people complain about the amount of time it takes to blog. And these are marketers who do marketing for a living, complaining about having to blog. Very often they're complaining about having to do it once a month. That doesn't even get to the CEOs I talked to who think they just don't have the time for it. So we need to unpack this a little bit because I have a feeling you're going to just dispel all of this. Chris: Well someone once taught me, and actually it came from I think originally from Marcus Sheridan. From a company called Agency Nation. His name is Joe Giangola. And he said, "Look, it doesn't matter if you write a 3000 word article, or if you write a 500 word article, write as many words as it takes to get your point across." Kathleen: Oh, so true. So true. Chris: So, it's not, "Hey, I need 3000 words and put a bunch of crap in the article that's not value." I'd rather have a 300 word article to get straight to the point and give people what they need. Kathleen: Well and the truth is most people don't have the time to read long things anyway. Chris: And most of my articles are probably 500 words to a thousand words. Kathleen: Yeah. So, how long does it take you to write these articles? Chris: I would say it takes me about two hours a day and I do it at night, usually from about 10 to 12 at night. What I do is now I'm basically putting a blog out for every single one of my podcasts now, so I basically keep three separate blogs. I keep our podcast blog, I keep what's called a flood map updates, and that's if the flood map changes for an area, we do a blog just on that. And then I run a regular blog and so I mix it up, I write three to five blogs a week between the three. Kathleen: Now is your podcast a blog, is it like show notes or is it just a companion article? Chris: No, a lot of times I'll do a full detailed one. It's not like a breakdown. Here's what I try to do, I write an article, just a generic article on that subject matter, for the podcast and I like to come back with our regular blog and take that same blog, but now relate it to a particular area like Birmingham, Alabama and apply it there. And that's what I've kind of started to... Kind of taught myself that last couple of months. Now, Hey, let's just do it on this generic topic. Now let's come back and apply it to a particular city. First of all, it's for SEO, but now we could relate to that audience and we're giving that audience what they need. What is the ROI of content creation? Kathleen: So you're spending about two hours a night. I think a lot of business leaders listening to this might think, how could it possibly be worth my time? Like why wouldn't I either outsource for somebody to do that or hire somebody junior who gets paid less to do that. Talk me through for you, how you see the ROI of that two hours of your time. Chris: Well, the thing for me with the two hours of my time now, is through this whole inbound marketing and learning all this, what I've learned is that actually I have a passion for writing and I enjoy the blogging. I've actually handed off the other stuff so I could spend more time on the blog. Like the quoting, inside our company, our VA's handle all that. So I can handle the content and like someone goes, "Are you going to outsource the content?" I said, "Probably not. I enjoy it." I enjoy when someone comes to me with a question, I can break that question down and I can turn that question into maybe 10 different podcasts. 10 different blogs and apply to different areas because my educational background, it's very hard to outsource and have someone else do that. Kathleen: Do you find that it's getting easier over time? Chris: Yes. Kathleen: Is it getting quicker? Chris: But I'm also learning to build it out a better way. Like, "Hey, these are the five ways to do this." All right, let's build a pillar post on this subject matter. Now let's put 10 sub posts underneath that for different areas. Kathleen: Yeah, I mean the consistency part is what blows my mind. How do you stay on track? Because that is, that's a major commitment. Chris: It's tough. Now, the podcast actually is pretty easy. All of my podcasts are 10 minutes or less. So, I do a podcast that morning usually and I'll go out, shoot a video that kind of relates to the podcast that afternoon and then put the blog together that night. Kathleen: Wow. So what percentage of your day overall would you estimate that you're spending on creating content? Chris: Probably 30 to 40%. Kathleen: Wow. And- Chris: I'm also doing this... Now, I do have VA that helps me with some research, but also what I'm feeling is, I actually spend a lot of time driving around during the day though, looking at different locations to shoot certain things on. Like I had one the other day where a house was completely crumbled and so it wasn't a plan, but we ended up shooting a video on cracked foundations. Kathleen: Oh wow. Chris: And so that's where a lot of my content comes from as well. How Chris comes up with topics Kathleen: Yeah. So that was going to be my next question. Can you talk me through how you come up with your topics? Chris: Our topics come from every single question we get from our referral partner, a customer or prospect and what's also currently going on. Like last week, FEMA updates their manual every six months. So I broke down the new manual and made a podcast and a blog out of that. There’s disaster assistance that was approved for last week in Texas. I made a blog out of that because those are the things that people want to know what's going on. As I said, we walk them not just through the insurance process, the disaster assistance and all that because no one else will do it. So what happens though is when we do do that, when they do need something for a flood change, a flood insurance. They're going to remember us because we're providing so much education. I'm a terrible salesperson, I'm the worst salesperson in the world, but I'm really good at marketing and education. Kathleen: Do you have a particular system you use for capturing those questions? Because you're literally running around all the time. Chris: My iPhone. Kathleen: And what do you use on your iPhone? Chris: Notes. Like when they call me asking me, I take that question, I'll put it in there. Last night I was going through about 40 different questions over the last two weeks, I wanted to address this week. Kathleen: Wow, that's a great tip. Yeah. Answering questions, it's tried and true strategy. Chris: So, I would use a notepad and paper, but then I would lose the paper. I'd lose the question. Chris's results Kathleen: Yeah, you definitely have to do what works for you, right. So, let's talk about the results you've gotten from this, because we've talked a little bit about the traction you got with the videos, but now you've got videos, you've got blogs, you've got podcasts. As you mentioned, you are in an insanely competitive industry, insurance. That is one of, if not the most competitive industries from a marketing standpoint, from an SEO standpoint. Talk me through the results you've seen. Chris: Actually, we've seen really good results and everyone else says the exact same thing you do, but they don't realize it's actually the complete opposite. You see, once you get outside coastal areas, no one knows anything about flood. And no one's wasting their time on it. So when we can provide the content in areas like Nebraska, Oklahoma, Colorado, we don't have a lot of competition. The other day when I looked at some of our keywords for Arkansas, Nebraska on YouTube, it was $1.12 And $1.50 because no one else is putting it out there or they're not going to waste their time on it. They're going to go to Houston, they're going to go to Miami or New Jersey, but what about all those areas in the middle where there's no resources and we can provide those resources. It doesn't matter how much competition we have, they can't keep up with us on the content. Kathleen: Now, do you find yourself competing against really, really large insurance companies and how does that play out? Chris: [crosstalk 00:19:46] the other day, because we picked up the phone and we called the customer back. Kathleen: Yeah. How does that play out from a digital marketing standpoint though? How do you take on, I can't think of one off hand, but all the big insurers, right? They have so much money to throw at their marketing. Chris: Because like you just said, they're throwing it at their marketing. They're not throwing it at their content. They're saying, "Hey, I can save you 40% on your flood insurance." That's great, but how do you change my floors out? How do you help me through this process? That's what the customer wants to know. Then yeah, I'd love to save money here, but I need you to get me point B before I get to point C. Kathleen: Now, are you spending money on paid ads now? Chris: A little bit, but I do it completely different than the companies you talk about. Kathleen: Okay, talk me through how you do it. Chris: What I do is these companies that said they'll spend all this money and "Hey, let me save you 50% on this." Well, I get a copy of every single flood map change across the country. Well, what happens is you can make a decision to buy insurance before that map changes and if you do, you get a preferred rate. So I target those areas six months before with content every single week through YouTube and walking them through the whole process. So when it does change or it's about to change, they remember seeing our content for six months. Not that we can save them money, but "Hey, here's what's going to happen, here's the process you need to follow whether you go through us or not." And that's how we've been able to beat a lot of them out. No one else wants to spend that time. They want to capture the sale. Kathleen: Now, what percentage of your business these days is coming in through organic and social and these digital efforts that you're undertaking? Chris: Honestly, from a strictly digital standpoint, pretty much a hundred percent of it now. Like even though the insurance companies we deal with, the process we built out for them is when they send us a customer, we actually build a link that's just for that insurance agent. And what happens is if they submit, a customer submits it, we redirect them. For that customer, leave them a review. We have a thank you card that goes to that customer in the mail with their information on there, not ours. We're here to help with a flood. But we're also here to make them look like a rock star so they have a customer for life. It's a win-win. And so we built all that in HubSpot, now. Kathleen: I mean intuitively you've landed on the best channel marketing strategy, which is make your channel partner look like a rock star and make their life as easy as possible. Yeah. I learned that after 13 years as a HubSpot partner, because HubSpot itself has one of the best channel programs around and they do that exact same thing. Chris: Yeah. And they're always like, "Why the link?" I said, "Because no matter where the customer is in the process, we can keep you involved." Kathleen: Yeah. That's great. Chris: And they like that. Kathleen: Yeah. Fascinating. So tell me about how your business is growing and what it's meant for you as a business owner. Chris: Well, I had this goal of, hey, I'd love to sell $1 million in flood insurance over the next five years. Well, I've had to adjust that goal because we've gotten to about 50% of it in our first year. But that was our whole goal, our five year goal. What happened is its just kind of taken off. We've spoken at a couple of conferences, we've been on a lot of different podcasts, not because we're just killing it on sales. But I guess because of the whole video thing, no one else was really doing that in our industry. No one's committing to it, particularly on flood, but no one's committing to it on anything else. And so what's happened is, being on those podcasts and things like that have helped us organically. People start reaching out to us, other insurance agents and we just walk them through and help them with their questions. And then before you know it, they're telling other people and it's just like a snowball going downhill then. Kathleen: Now how- Chris: Once you get going, if you get behind it. Kathleen: How important has it been to your success in doing this that you took on essentially a niche topic? Because you said that a little bit earlier how no one else was talking about flood. Could you do this same approach if it was a broader topic? Chris: Oh, easily. The reason I've done it though is because that's what my background is in and no one really has the background that I have in insurance. Like they've got some training, but they don't have that master's degree. I'm in the middle becoming a Certified Floodplain Manager. Probably less than 1% of insurance agents in the world have that certification as well. So you could do it with anything. But the reason I chose to do it and what I did it in is because of what my background is. I know people that are doing it in other areas as well. Now not the whole video thing, I mean you'd really have to commit, but the video course I'm in, a lot of people committing to two or three videos a week, which is great. My whole thing was, hey, if I can look back a year later, look at the knowledge base articles we've built, look at the library we've built just over a year. Look at the amount of questions we're going to be able to ask. Kathleen: Yeah. That's great. Well it's definitely inspiring and I think anybody who's ever thought, I don't have the time to invest in content or I couldn't possibly do it because I'm not an expert. I think that you provide a great example of somebody who's just taking the bull by the horns and is running with it and seeing great results. So, very cool. Chris: I've thought about starting a digital marketing agency next year, basically, what we're doing is taking the journey of this year we've been on and we're teaching other companies how to do it. Kathleen's two questions Kathleen: Love it. That's so cool. All right. Shifting gears for a minute. I have two questions I always ask my guests and you are a prolific inbound marketer so I want to hear what you have to say. Is there a particular company or person that you think is really killing it with inbound marketing right now? Chris: Yes. Nicholas Ayers, he's the one who actually runs Made You Look Video. I mean his video course, the whole psychological thing he puts behind it. He's got some of the silliest ads on Facebook with fanny packs, but what he's able to do with video, because he's been studying it for 30 years, it's just incredible. Kathleen: So Nicholas Ayers, Made You Look Video? Chris: But also his passion of, "Hey, I'm not going to keep this to myself. I'm going to help whoever I can with it." Now, we do a call every single week, he walks you through whatever you need. I mean, he's just awesome. Kathleen: That's great. Chris: And like I tell people, he's one of the main reasons, where we're at today is because of how they've been able to help us with video. And then Marcus Sheridan is another one. I was turned on to him about nine months ago. About the whole pool company experience. Kathleen: Yeah. Marcus's story is phenomenal. Yeah. And he is a great guy. All right, so things change fast. You are blogging, you're podcasting, you're making videos and putting things on YouTube and Facebook, what have you. How do you stay current and up to date on all of these developments around digital marketing with things changing so quickly? What's your strategy for that? Chris: Well, a lot of it actually is through HubSpot Academy. I spend a lot of my time in there and then I spend about an hour a day studying other things. I've got about 140 podcasts a week that I listen to. Kathleen: Oh my God. Chris: This being one of them, the HubCast, all these different digital marketing ones. Amy Porterfield is a big one. But I stay up to date because I travel so much during the week that I listen to all those. And honestly that's where I give all my content ideas from as well. How to connect with Chris Kathleen: That's amazing. I don't know how you find all the time. I mean, I love podcasts and I think I spend a lot of time self-educating but you make me look like an amateur. That's amazing. So, all right, Chris, you've totally blown me away. I can't wait to see what you do next. I'm betting some people are going to be listening to this and have questions. If they do, if they want to connect with you, reach out and chat with you. What's the best way for them to contact you? Chris: If you go to our website, just floodinsuranceguru.com, we've got our email address on there. It's flood@communityfirstagency.com. They can also find me on Facebook, which is just Chris Greene. They may have to send me a message because I think I am maxed out on friends. Kathleen: Oh no, we can't be friends. Chris: Well, I have to filter it out all the time. I've changed it and added a public image one on there, but I don't do much on there. You can also find me on LinkedIn. I do a lot on LinkedIn. Kathleen: Awesome. All right. You heard it here. I'll put those links in the show notes. If you want to find Chris head over to those show notes and his LinkedIn profile, his email address, his YouTube channel, all of it will be in there. He won't be your friend on Facebook until he clears out some other people, but you can ask him anyway. You know what to do next... Kathleen: That's awesome, Chris, thank you so much for joining me. And if you're listening and you like what you heard or you learned something new, please consider leaving the podcast a five star review on Apple podcasts. It makes a huge difference and helps us get found by other people. And if you know somebody else doing kick ass inbound marketing work, tweet me at workmommywork, because I would love to interview them. That's it for this week. Thank you so much, Chris. Chris: Thank you.

Katrina Ruth: So I think it might be the best thing that was ever invented in the history of mankind. Chris: I think it would be. It is. Welcome to Katrina Ruth. Katrina Ruth: Welcome to Katrina Ruth. I am Katrina Ruth Show I think you will find, hashtag. Katrina Ruth: Quick bring the kitchen over here so everyone can see your wizardry. Hello people of the internet. We have an amazing presentation for you today. I'm even going to call it a presentation. I'm going to be super American. Katrina Ruth: Hi Theo! Hang on. We is live! We is live. Okay. Don't even show them. We should do a [inaudible 00:00:59]. We can't just give it away right from the start. Chris: So... Katrina Ruth: We are going to talk about many things. I can't see how many people are on my live stream because that little thing is [crosstalk 00:01:08] Chris: Let's... Katrina Ruth: This makes me feel upset. Do you think it was kind of selfish of us that yesterday we had an entire conversation over lunch about recording it and sharing it with the world. Chris: It should always be recorded when we actually talk at the end of the day. What? Katrina Ruth: We have a WiFi issue already. We won't be foiled. No don't finish. It might have changed itself onto the hotspot. The hotspot of the villas. If you go into settings and see what WiFi it's telling you. Just talk amongst yourselves. Chris has a Wifi issue on his livestream. It's a presentation. It's a conversation. Chris: Do you see this? Katrina Ruth: I don't know. Maybe it doesn't care for having two live streams on it at once. Try again. Now, we're back. Chris: Ta-Da!! Great job! Katrina Ruth: Well done. So yesterday, we had an incredible conversation about being in fantastic shape and eating potatoes. Chris: Sponsored by carbohydrates. This episode. Katrina Ruth: This episode is brought to you by the letter P, for potatoes. Chris: We were extreme carbo-phobes. We both kind of came from the same school of thought. Katrina Ruth: The worst kind. Back in the day. Chris: [inaudible 00:02:45] Katrina Ruth: Just see what happens. Chris: We came from a very carbo-phobe... Katrina Ruth: Upbringing. I want to say upbringing. Chris: School of thought. Katrina Ruth: In the fitness world. Chris: In the fitness world for sure. Katrina Ruth: We are going to get to a point at some time, and we are going to reveal to you the best tasting super food blend in the world. Then we are going to sell it to you. With just incredible flare and pzazz. Chris: Jazz hands. Katrina Ruth: Your mind will be expanded. But first, we are going to tell you a few things. We have known each other for over 10 years. That's a long while anyway. Chris: Would be, yeah. Katrina Ruth: It would've been 2008. Chris: Yeah. Katrina Ruth: It's been 10 years this year. The first [inaudible 00:03:28] course in Sydney. We used to go to the same courses. We were indoctrinated as maybe you have been, into the idea that carbs are bad for you. You can't eat carbs. We are going to talk about many things today. Katrina Ruth: We are going to prove an amazing product. We are going to have a conversation about nutrition. Chris: I think this is also now printables or ideas on why we think you can be in better shape. Live a better life. Ultimately what we are doing and why we really connected, we went through so many bad things. I'll just speak from experience. From street dining, through competing as a fitness model, I went through a bout of bulimia. I went through really unhealthy relationships with food. It sucked. It was really bad. Chris: Now, I do things completely different and that's why we are laughing about it. We remembered while we were having lunch, we completely go by a different set up principles when it comes to food, movement, and life. We are so much happier. I'm in better shape. I am stronger. I literally beat my dead lift last week. This is all through not through dieting. Katrina Ruth: Oh you're back. How come much of this show is there? And only a little bit here. Chris: We are talking into two phones. Katrina Ruth: We have some high tech studio shoot set up. We are very impressive. We impress ourselves. Katrina Ruth: Mine is similar to what Chris just said. I went through fitness obsession days from when I was not even 20 years old. Then into fitness competing. I was a personal trainer for 13 years, that's how we met. Chris is from Sydney and I'm from Melbourne but we went into the same courses and we connected on our principals and values and outlook on life. Then we both started building on my brand and we both feel super successful on my brand. That's just a little bit about us. Katrina Ruth: I was so obsessive about food in my body. I thought I was really committed to health. I wanted to be really committed to health. I think like a lot of women and men, in my twenties, I was so desperate to look a certain way and I wanted to look a certain way. I thought I had to look a certain way in order to be good enough. Katrina Ruth: Can you do me a favour? Can you put the flashlight on my phone. The little light. No, no. The front of it. You see the flash button. Can you press that? I don't know if that makes a difference. Why does it look so dark. Okay, I won't worry about it. Chris: It's kind of the shading. Is it on the camera or no? Katrina Ruth: No. It's just my imagination. Katrina Ruth: I went through all the food obsession stuff. Ten years of eating with some bulimia off and on. At one stage, I was taking 50 or 60 supplements a day. Chris: Like Skittles. Katrina Ruth: I remember being in the gym and you would have a little bag with your supplements in it. It would have 30 different pills in it for each meal, minimum. Sometimes I think I had 40 and you needed a 20 minute break between [crosstalk 00:06:55] Chris: Have you ever thought about how much money you spent on supplements? Katrina Ruth: I might have some point. I always made more than I spend. It was good stuff. We would take some of the best supplements in the world and we were committed. We were doing what we thought was right. If you fast forward to now where we are both older. We both have families, kids, busy businesses as entrepreneur's, living location. Still just as committed to wanting to look and feel fucking amazing. In fact, I would say more committed. Katrina Ruth: At this point in life, there's no fucking way I'm going to take 30 or even 10 different supplements with each meal. I'm not going to do crazy extreme shit to my body any more. I still want to look and feel my absolute best. Which I think is a perfect segway into our amazing product. Chris: Exactly right. For me, this was born out of necessity. I literally looked at myself in the cupboard one day and was like, "This is a joke. Why is there so much going on. It shouldn't need to be this way whatsoever." This is how it was created. What is it that we need at the end of the day? What is it that we actually need to thrive? Let's just focus on that because we don't have the time to do the other stuff. Chris: Time is our most precious asset that we have right now. Katrina Ruth: We don't want to, we don't have the time. I kept buying supplements and they just kept sitting there and then I would feel guilty about it. I do know and understand that in a perfect world you shouldn't need supplements but it's not a perfect fucking world right? We are absorbing so many toxins continually from the environment. We are not always eating ideal food or getting enough sleep and stress. There's so many other considerations. Katrina Ruth: Both of us with our knowledge and backgrounds, if you want to be at your absolute peak and have a standard of excellence in your brain or your body, your gut and all those things. How you look as well, then it is beneficial to take an amazing quality supplement but you're not going to take all this shit. Katrina Ruth: I really tried so hard to get into the greens powder thing. As a fitness queen from way back and somebody who is still obsessive about fitness I was like, "I got to do this freaking greens powder shit." All my friends would be getting it down and working it down and I'm just a little bit defiant, you know? Katrina Ruth: Your screen just exited itself. Your phone is just like it's not happening. I'm a little defiant. A lot of people I know would force these vile tasting greens powders down because they were like, "It's so good for you." I would buy it. I think at one stage I had 10 different containers in my cupboard and I would just not take it. Like most of the people who follow me online, I'm a rebel. I'm not going to do something that doesn't feel good for me. Katrina Ruth: I'm done with the green thing even though I know it's so good for you and amazing. You can see this story is in a long drawn out many, but I think we should reveal our product and then maybe talk a little bit about how this came about. I don't know. Chris: Let's do it. Let's reveal it right now. Katrina Ruth: Reveal, wait! Send a love hash out if you want to see our product. Send me the love heart. Chris: Let's go. Should we wait? Katrina Ruth: Don't try to wait for the love hearts. Make them work for it. Chris: You got to. Katrina Ruth: You got to. Chris: Make the love hearts. Katrina Ruth: My audience knows that I love-[crosstalk 00:10:28] That was really cute and it's broken. I feel like you guys can go more. Go more. Go More. You can do it. Chris: That's very funny. That's so cute. Katrina Ruth: They know what I like. They take care of me see. Chris: Oh, it's like a flower. [crosstalk 00:10:45] Katrina Ruth: How long did it take to formulate this? Chris: It's about two years in the making. Can I just say something as well? Katrina Ruth: Say it all. Chris: When you said, we used to take the best supplements in the world, this is actually made by the same manufacturer. Katrina Ruth: It is the best pharmaceutical grade stuff in the world. All U.S. based. Incredible quality. There it is. There's our product. We are ready to bring it to market. Chris: Super food blend, the company that we have formed is My body blends because it's really all about your body. It's like what is it that you need? The blend of everything you need. That's kind of the conceptual of what's come through. Chris: The reason that we've chosen a chocolate greens to start off with, is number 1, this is the best tasting greens you will ever drink. I'm so happy to say that. It is the best. We put a lot on the line for that. Katrina Ruth: I have footage of over 20 entrepreneurs who've taste tested this at a party at my house. Late last year they were the first to taste test it as far as the public. I'm not kidding. Every single person was like, "Give it to me now, I need to buy it now." They have basically been harassing me ever since. Chris: So sorry to you for making you wait. Katrina Ruth: Everybody's whose tried it's actually here now. Chris: So sorry. Katrina Ruth: It is so good. Chris had done the work and put the time and effort into this to create this and bring the formulation to life. When he was first telling me on how to taste it, I was like, [crosstalk 00:12:20]. We were here in Bali have dinner together and he was like, "I will bring you some around tomorrow and you can try it." I'm like, "Okay, sure I'm going to try it obviously. Sure Sure." Everybody in the health market says that their product tastes amazing. You're like, "It's palatable if I hold my nose." Katrina Ruth: Then, we made some up. What a great idea! Let's have a live demonstration right now. Suffice to say, when I did try it, I was like, "are you kidding me?" It's so hard for me to not curse. I'm trying to restrain my language here. It just comes out. It tastes phenomenal. We are going to tell you about everything that is in there in a moment. Katrina Ruth: What do you need? We have a bowl of ice that we prepared earlier. Actually the butler brought it. Who takes a greens powder currently? Do you take a greens powder? Don't put your hand up, I'm not going to be able to see you. Put a comment in. Do you take a greens powder? I wonder why your live stream is sideways. Your comments are showing up sideways. Chris: It's Instagram. Katrina Ruth: Oh, your on insta. Chris: Facebook kept crashing. Katrina Ruth: Oh okay. Cool. That's why it's staying up there. Katrina Ruth: Do you take a greens powder currently? Or, do you have the greens powder in your cupboard that you feel guilty about not taking because it tastes so bad. Chris: How many different greens have you had before? Katrina Ruth: Well, I've purchased like 10. Then tried one scoop of it. Trainers and friends kept recommending which ever one. Chris: I've had about 30 or above. Katrina Ruth: Then I used to have to put 4 or 5 lemons or limes in them in order to make it drinkable which is not terrible. Chris: Like putting it in a smoothie or something else. Katrina Ruth: But then you kill the smoothie. It's not the worst thing in the world. It's like you would force it down. Katrina Ruth: Theo says, "Used to but haven't in a while." Did you make it strong? Chris: Exactly, you tell the story. Katrina Ruth: But we were going to do a- Chris: What happens when you're having something really good? Let's say you are having a chocolate greens. Maybe it's a really good coffee. Or something else you can mix up in water or a shake. The dilemma that you have is what happens when you get right to the end and you've got maybe a little bit too much for one serving? Katrina Ruth: Like one and a half scoops left. Chris: Yeah, like one and a half servings left. Do you have one really good one? Or, do you break it into two? I'd love to know your answers because we went through and we had the exact same answer yesterday. Katrina Ruth: What a dilemma. Do you go with two half assed ones? This is a true story because I've had three bottles of the product at home. A bunch of my greedy friends kept coming around and helped themselves. Literally people would come to my house, no kiss hello, just like, "Where's the chocolate greens Katty? Can I have some?" I'm not making this up. Chris: That's rude. Katrina Ruth: Mainly the boys. The girls are a little more polite. This is a true thing, right? So then it went really quickly. Then there was enough left for one really amazing shake. I would go like, "It's my last chocolate greens powder until we launch this thing." It was just the samples. So I'm going to have one amazing one or two half assed ones. Well, guess what you think I did? Katrina Ruth: Shauna says, "One big assed one." Yeah, we were on board with that as well. Alright, let's do a live demonstration right now. Oh my god. This is the most amazing thing I ever tasted. We should manufacture and sell this. Chris: It's almost our conversation. Katrina Ruth: Can we do that? That really was my reaction. The first time I drank it I was like- Chris: That's so funny. Katrina Ruth: Holy shit. I feel like it's not possible to impact to you how good this tastes. I feel like you think I'm probably taking this up a little bit. I'm not and I did give it to 20 entrepreneurs when they came to a party at my house. We've got all their testimonials and we have their live immediate reactions on media. We filmed there initial reactions. We will release that video on Monday. 100% of them were like, "Holy shit!" And they were glugging it down like thirsty nomads in a desert out of Vera Wang glasses. Katrina Ruth: It's incredible. It tastes so good. Honestly, I said to Chris, "Can you bring around some of the samples today so we can use it on the live." My real reaction is that I just wanted to drink it. Screw the live. I just wanted to have some. Chris: It's perfectly fine. I think there are a few things we can talk to when it comes to the actual product. Number one, I don't care how healthy or good it is for you. If you can't take it. Or if it's not nice and you can't continue on with it, it's pointless at the end of the day. Katrina Ruth: Right. You're just going to leave it in your cupboard which is what I did and I'm super health orientated, right? Chris: Yeah. Katrina Ruth: But I still didn't take it. Chris: Exactly. You're very motivated individual. You're a go getter. You make stuff happen. Still, if something tastes like ass, you're not going to drink. Katrina Ruth: I don't hate ass. You heard it here. I don't. Some people will. Some people will force it down. A lot of friends and followers are defiant by nature and I don't want to do something that doesn't feel good for me even if I know it is good for me. Chris: You shouldn't. Katrina Ruth: I believe there is a way for everything to feel amazing. Chris: It's like a diet. A diet can be really good for you but if you're not going to follow it then it's pointless because you're never going to stick with it and you're never going to get the results with it. Hands down, it's as simple as that. Katrina Ruth: Mm-hmm (affirmative)-we should talk about the screw macros after this. Chris: Yeah, we will. We will talk about those macros. That's why number one, it does taste so good. You're probably like, "Okay, you're just saying that." But no...literally it's this good. Chris: When my daughters ask for chocolate, they are actually asking for this and that's what they think as a chocolate drink. It's filled with the good stuff. We can talk about the signs for the good stuff, why its got a super veg antioxidant blend. Why it's got a fruit anti-oxidant blend. Why it's got digestive support in it. Why its got a probiotic blend. Why it's actually only flavoured with stevia so it's a good sweetener. It's non GMO. It's gluten free. It's good. That's the thing. Chris: We wanted to have the best quality product because it's going to have to be good, we have it. Katrina Ruth: We both have an extremely high standard when it comes to what we put into our bodies. We've both been in the fitness industry collectively for decades. It's just how it is. If you are going to bring a product to market, it's got to be the best in the world. It's not let's just label something and sell it out there. That's why it has taken several years to bring this to life. This is a huge big dig. Two years of formulating and another six months or so trying to figure out amazon subscriptions. Katrina Ruth: We did it right and we are so proud of this. We are about to give you an insanely amazing [inaudible 00:19:35]. Chris: Maybe we should say, what we are really doing is getting everything ready. This is only for people who are serious with their health and fitness. Katrina Ruth: Yeah. Kind of like an inner circle. Chris: Yeah, that's what we thought. People that we know are going to be jumping on board with this. The people that are like us who are in our inner circle and that's what we like. Number one, what we are going to be doing on Monday and what you will be getting access to on Monday, you literally won't be able to get access to any other time. Katrina Ruth: It's going to blow your mind. Chris: We are making it so much of a no brainer for you to actually want to join us. It goes beyond this. Number one, supplements aren't the be all end all. We going to be the first people to say, it's not about supplements. It's about helping you eat right, move right, live right and be happy with what you are doing day to day. That's going to be a big part of what we are doing. Chris: I even included it in my book as well. I freaking wrote a book that's all about this. Katrina Ruth: A scary amount of references in the back. Chris: 220 scientific references that goes into this as well. The food quality that we have these days isn't as good as what we need to thrive. We have a lot more stress and we have a lot more chemicals in our environment as well. So therefore we need that little bit of extra. Chris: If you are a believer that you need to get everything from your food, I'm not 100% on board with you. The model lifestyles that we live, don't allow that. Katrina Ruth: I think that's true in theory. I agree that's the ideal but is it available? No it's not. Chris referenced stress and I'm just thinking of the pace we live our lives. You kind of want to have it all right? You want to have the thriving business or career and the relationship and the family, if that's relevant, the active social life, and fun and adventure and look and feel amazing as well. If you want to have it all, that's available for you. That pace of life is not necessarily what we were originally designed for and in this environment as well. Chris: This environment is different. This is pretty sweet. [crosstalk 00:22:08] Katrina Ruth: Which is why we are in Bali. You know what I mean. There are so many things that rob out food of nutrition and this is simply about putting into our bodies what is meant to be there in the first place. Treating your body as the premier machine. I've always loved that saying, If you had a Ferrari and you drove it around town, like at an insane speed. Never took care of it and just fully trashed it at some point in time it's going to be a pretty banged up Ferrari. Katrina Ruth: Your body is a high quality vehicle so why not take care of it as one? We made this incredible product and have an incredible supportive community around which includes access to us and to our teams. So many cool things because we are so committed to sharing with our tribe and our like minded friends, clients, etc. There is a really easy and simple way to take care of your nutritional needs. Katrina Ruth: Specifically thinking about busy and driven people, who are conscious of their health in a very real sense; digestive health, mental health, emotional health, physical health. Who also want to look hot and feel hot. I feel like looking hot reflects how you feel. That comes from how your health is on the inside. You want to be operating at a high performance level in different areas of life. Katrina Ruth: Those are kind of the three areas that we address that body, brain and beauty. Chris: Totally. Katrina Ruth: I came up with that. Chris: Obviously. You really just made that up. Katrina Ruth: Carlos Kate says, "What makes it taste like chocolate?" Chris: It's actually the cacao beans. You can see that it has chocolate bean powder which is the natural flavour in it. Katrina Ruth: So good. Chris: Great question. That's why it tastes like chocolate and it is the good stuff. Katrina Ruth: Let's tell people about the offer. On the sales page, which we aren't going to give today. We are going to give it on Monday. We will tell you about this now and how it's going to work. If you definitely want to know when the cart opens, then comment below on this live stream. That way we can come back and notify you. Katrina Ruth: Once you go over there on Monday and read over the sales page, if you wanted to, you can see a whole lot more of the kinds of ends and outs of the formulation- Chris: Technical sides. Katrina Ruth: All that sort of stuff. We are giving you the highlights reel right now. What do we got for these guys on Monday? Chris: There's two big things that we want to be able to give you as apart of what we are doing with Mind Body Blends. One, is the top quality product. You are going to be able to get access to this every single month. It will last you one month. Chris: The second is community. What so many people are lacking right now, is the help along the way. This is where we want to give you the right information. It's not about more information. The first quote that I put in my book was from Derek Sivers. It says- Katrina Ruth: I like Derek Sivers. Chris: I have such a bro crush on that guy. Katrina Ruth: That's so cool. I didn't know you were into him. Chris: I absolutely love him. The quote is, "If it was just more information we need, we'd all be billionaires with perfect abs." It's not about more information. It's not about what you can get on google, watching another video, listening to another podcast, or trying to dive into another book. Chris: What's actually going to create transformation, information to transformation, that's where we want to give you the information so you know what it needs to do. Katrina Ruth: Some Perfecatation. Chris: Oh, I like that. Exactly. Katrina Ruth: And transformation. Chris: She's wired. Katrina Ruth: It's because I had the chocolate greens. My brain powers are activated. I want some more please. Chris: Yes ma'am. Katrina Ruth: Thank you. Chris: What we want to be able to give you, not just the product itself. We are going to be getting you to join the community. Katrina Ruth: Yeah. Critical Chris: This is about building the Mind Body Blend Tribe. Where we are going to be helping you to know what to eat, how to move, how to live. Giving you a behind the scenes and giving you the answers so you know that you can be in the best shape. Supplements aren't the be all end all, okay? We are going to be the first ones to say that it isn't about taking the product. You've got to be able to do the other basics first. Chris: You've got to move right. You've got to eat right. You've got to sleep right. You've got to be happy with your life and thriving in all areas of your life. This is going to be the icing on the cake. Katrina Ruth: Yeah, I love that you just said that. While we are obviously incredibly proud and excited to bring this product to market. Here's the flat out reality. I've given this to well over 20 of my clients and friends. Probably about 30 people in total. 100% of people were like "Oh my god. How quickly can I get this?" Pretty much all of them have followed up and asking if it was ready yet. Katrina Ruth: It tastes so good. People just want to keep drinking it. Then, when you add the high level ingredients, literally the best in the world. How we cover digestion probiotics. It is a no brainer as Chris said. I like to call it a Hell yeah no brainer offer which is what I tell my clients. Katrina Ruth: I know you want to hear the price point for everything we are doing for you. You're going to try it, and if you try it, there's zero doubt in my mind that you are going to continue to order it. We wouldn't bring anything other than that to market. Katrina Ruth: However, I love that Chris just spoke about, we are not here to give you a magic full of solution. Let's not dilute ourselves, are walking around with an exceptional quality of health, physicality, lifestyle, etc. just from taking this, right? It's coming from a way of life. It's coming from our underlying value system. Katrina Ruth: What the Mind Body Blends Community is about, it's about being in it for life. The life that you want to live for life. We really see this as an incredible community to obviously support year round health, nutrition, fat loss, brain power, all that cool stuff. We have so much cool content we have already created. Chris: It's disgusting. Katrina Ruth: Over 12 months of work content already created. Just teaching you everything from our combined expertise of years and years. Sharing and educating with you. Mostly we want to provide that community of like-minded people who are committed to their health, having it all in body, business, career, and in life. Chris: Kat actually just spilled the beans right there. When we were having dinner- Katrina Ruth: The cauliflower. Chris: Cauliflower and chicken. Katrina Ruth: Oh my god. How you felt about that cauliflower before you tasted it. It's how I felt about this. You were like, "I'm sure it's great Kat." Then when you tasted it you were like, "Oh my god!" Chris: Cauliflower is good but it can't be that good. It was legitimately amazing. Katrina Ruth: What were we talking about? Chris: The conversation went to having it all. I was like why do we make so many compromises in life? Why do we say, "Oh I want to build a great business. I want to build a great career but I therefore I have to let my body go and I get fat and I get inflamed. I'm getting unhealthy. Why do I become a dad?" Therefore I have to not be able to build my business or I get a Dad bod which is a bad thing. All of those things. Chris: There's so many compromises we make in life. Stop making all these compromises. Katrina Ruth: Right, you get to have it all. Chris: Just be able to have it all. Katrina Ruth: Yeah. Chris: I love it. Katrina Ruth: Kate said, "Can we sent the list of ingredients because she might want to share it with her clients." We can do that but it's also on the sales page right? Chris: Totally. Yes, so on Monday, you will get all access to that stuff. Katrina Ruth: Are we going through the prices now? Chris: No, hold your horses. Katrina Ruth: Kate asked for that too. Chris: Sorry Kate. Katrina Ruth: This is a pre-launch, Monday we are opening the cart. We are pre-launching the pre-launch right now. That's what's happening right here. Monday the cart goes open where you can jump into our community and some amazing offers on this. We are doing a one time never to be repeated. What we call "Founding Members deal" situation to honour those in our community who are already waiting for this and have had enough of us taking so long with it. Katrina Ruth: We already know so many people who are like, "Just give it to me. Where do I sign up? I don't care about the details." We feel that there is going to be other people who are hearing what you are putting down. I'm willing to put my faith in you. We are giving you an incredible offer with that when we go live on Monday. We will give you all the details of that. Katrina Ruth: On Monday, we will do a live stream as well from our Facebook page for the group. Helen says, "I'm totally sold of course." Kate says, "Do you have a trade price?" I think we will just go through all prices on Monday, right? Chris: Yeah. Totally. Legitimately Monday, you will get access to the price. The big thing we wanted to do is build the community at the start. We are going to go worldwide with this. We are going to go into retail everywhere with this. Katrina Ruth: We are flying a jet. Chris: Yeah. That as well. The biggest thing is that we wanted to make sure that we've got this community with us at the start. We build together. Katrina Ruth: Try to make members. Chris: Exactly right. Katrina Ruth: We always honour those people who are fast action takers just like we are who want to jump on it straight away. Chris: Those people who get results. Katrina Ruth: Of course. Those people who don't over think. Chris: Exactly. Should we get them to join-[crosstalk 00:31:58] I put it into my girls smoothies in the morning. It mixes really easily with water. Katrina Ruth: It's just water and ice. I really enjoy it with just water and ice. Chris: It goes really well with black coffee. Katrina Ruth: I may have made it into a Paleo espresso. It goes great with vodka. It really does. Chris: Or hot coconut milk. Katrina Ruth: I haven't tried that. There were plenty of entrepreneurs at my house that were drinking it with Paleo Espresso Martini's. We put cinnamon on top. Chris: We have a video. We will put it on on Monday. You will see everybody- Katrina Ruth: We put cinnamon on top to make it extra healthy. It tasted amazing. Everybody was just like, "Give it to me. Give me more." What else were you saying? I think I cut you off. Chris: Are there any other questions? Katrina Ruth: No. No. That's all the questions. Chris: Okay. Katrina Ruth: We are going to give them a link to what sir? Chris: Should we give them the link to the private group? The Mind Body Blends Group? Katrina Ruth: Yes, can you? Chris: Actually I already have the URL. Katrina Ruth: Yeah. Just scroll here. Chris: Got it. Katrina Ruth: Chris is just giving you now a link to our closed Facebook community that already exists which is about to blow up in the most incredible way as we start to build up what we are doing in there with the official launch. We've had that group already operational for a little bit of time but now we are officially launching. Chris: What you are going to want to do is make sure you join us in the group. You'll obviously get a lot of access to everything when we are going live on Monday. Plus, you're going to get everything else that we start putting in there as well. Katrina Ruth: Post it all in there. We will do a live stream as well. Chris: On Monday, we will be putting everything together for you. Katrina Ruth: Why won't it let me out of this comment. I was just going to add a note saying, we are already telling you that anyway. I was going to say be in the group to get first information or whatever but we have already told you that. It's so exciting. I think we have said everything haven't we? Chris: Yeah. Katrina Ruth: It's such an honour to be able to share this. Chris: We are so excited. Katrina Ruth: We are joking around and having a good time obviously as you should in business and life. In all seriousness, this is just the most incredible product in the world. I have desire to have my own company or supplement brand for over 10 years. I was a personal trainer for 13 years. How long were you a trainer? Chris: 11. Katrina Ruth: Right, so there you go. 24 years of personal training experience between us. Both of us were so committed to our education and growth. That's how we met. Just going to some of the best nutrition and hormone, strength training and that stuff. I think a lot of trainers are really committed to a standard of excellence. We both thought it would be super cool to have your own supplement company but I looked into it and saw that some people were just buying stuff and putting there own labels on it. Chris: There's a lot of charlotons out there and there's a lot of liars. The scary thing was actually getting into the business now- Katrina Ruth: This took us two years. It wasn't the easy way it was the right way. Chris: It's scary how many people are lying about their products. There's an outpour of quality. A lot of stuff is getting manufactured through China, the sourcing. The manufacturing gradiance is really bad. What they are saying is actually is in the product is simply not there as well. The actual potency of their raw and effective ingredients in there is just not there. Chris: There's a lot of lies. That was one thing for me, is that I want to create something that's really bloody good. So when Kat and I came together, we saw this fusion of what it is we can do and how we can actually create something that's so much easier for people to use and combine it all. As we said earlier, it's not about just the supplements by itself, it's far from that. It's about putting everything together and giving it to you on a silver platter so that you can move forward. Katrina Ruth: Yeah. Chris: Simple. Katrina Ruth: Yeah. You said it all. I'm so excited. I'm also excited to be in business with this guy because we have known each other for so long that you just know how someone is and who they are in business, in life, what their values are. I couldn't think of anyone better to go into business with. Katrina Ruth: I'm such a solid person in so much of what I do. I have my own companies and Chris has his own companies. Now, it's just an incredible thing to come together with a close friend and create a product that's such an incredible quality and be able to share it with the world. I feel like this is a 10 year plus dream that is coming to life for me in terms of having my own supplement company and to be in partnership that shares that vision obviously. Does the work. Comes back to you and supports you. I could go on and on all day. Katrina Ruth: Get in the Facebook group. The comment is pinned there. Get into our free Facebook community. We will be dropping links on Monday. We will be dropping the deal on Monday. We will do a live stream together on Monday. Don't know what time yet but we will announce that obviously. Chris: Exactly. Make sure to join the group so you get access to everything. Katrina Ruth: Yeah. Chris: Drop a comment here as well. I will comment back here when we go live on Monday and let you know. We will be open for a couple of days next week but then we will close it off. It will really just be a limited time for those people who want to get in on the ground floor to jump on board. It's going to be freaking amazing so that's all. That's the whole story. Katrina Ruth: Beautiful. Chris: Alright! Katrina Ruth: I'm so excited that I'll go away. Chris: You're so excited that you'll go away? You may go away. Katrina Ruth: Alright. Chris: Peace. Katrina Ruth: We are going to go. Have an amazing, epic rest of your day. We will see you on Monday and we will be sharing how you can get this incredible product. Katrina Ruth: Oh shit, I've spilled it everywhere. There it is again! Sending you love! Don't forget...life's now, press play.