Podcast appearances and mentions of Kathleen Booth

In this episode, Peep Laja is joined by Kathleen Booth and Dave Gerhardt to unpack the real buying behavior behind B2B SaaS in 2025. They break down the power of dark social, peer communities, and brand storytelling in an era where Google is no longer the first stop. Learn how to win trust, get talked about, and drive growth—without a single paid ad.Chapters:[00:00:00] Buyers No Longer Start on Google[00:01:00] Dark Social Isn't New[00:02:00] Community Beats Search[00:03:00] Trust Comes From Peers[00:04:00] Why “Dark Social” Caught On[00:05:30] How Real Word-of-Mouth Works[00:06:30] Winning Starts With Being Mentioned[00:07:15] LinkedIn's Real Role in Buying[00:08:30] You Can't Game the System[00:09:30] Influencing the Influencers[00:10:30] Brand and Peer Trust Collide[00:11:30] Build a Narrative, Not Just Features[00:12:30] What to Spend on Community[00:14:00] Create Shareworthy Artifacts[00:15:00] Showing Up Consistently Matters[00:16:30] Case Study: Carabiner Group[00:17:30] Making the ROI Case[00:19:00] Track What Actually Matters[00:20:00] Key Takeaways: How to Win

Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing. In this episode… Businesses often struggle to balance growth with the increasing demands for data-driven strategies, compliance, and customer-centric approaches. Missteps in these areas can hinder scalability, but when executed effectively, they can transform how companies drive revenue and foster long-term success. What lessons can we learn from experts at the forefront of these critical strategies? From leveraging customer success teams to creating personalized marketing campaigns, leaders in this episode share transformative insights. Kathleen Booth explains how data transparency and ROI-focused marketing can strengthen stakeholder relationships and secure buy-in for strategic initiatives. Rich Liu talks about the importance of identifying significant market challenges and fostering leadership to develop differentiated solutions. Sam Li discusses the growing complexity of regulatory compliance, offering solutions like AI-based automation to ensure businesses remain aligned with evolving standards. Meanwhile, Hunter Montgomery highlights how upselling through micro-targeted campaigns can deepen client relationships and increase revenue, and Usman Sheikh explains how personalization in marketing significantly boosts engagement in both B2B and B2C landscapes. In this episode of the Revenue Engine Podcast, Alex Gluz reflects on his impactful conversations with Kathleen Booth, Rich Liu, Sam Li, Hunter Montgomery, and Usman Sheikh. These industry leaders unpack the power of data-driven decisions, the evolving compliance landscape, and the role of customer success in building growth engines that thrive in today's dynamic market.

Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more. Questions and topics we covered in this interview include: The origins of Forget The Funnel (and why funnels are bad for business) What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led) How do marketers begin to learn from their customers?  What's the best way to collect product feedback? What's the best way to implement that feedback? + How does marketing champion and facilitate this process with other departments? You're a prolific advisor to several big name startups, what does it take to become one? Georgiana's advice on how to become a startup advisor And more! Important Links You can say hello to Georgiana on LinkedIn here - https://www.linkedin.com/in/georgianalaudi/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto  Get her book on Customer-Led Growth™ here - https://www.forgetthefunnel.com/customer-led-growth/book Check out her podcast with cofounder Claire Suellentrop here - https://pod.link/1713510690 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Kathleen Booth SVP of Marketing from Pavillion joins us to share her insights on everything from community versus conference, The best events are not held by vendors, you can't run the industry playbook and expect the same results of others, leveraging pattern interupts, understanding the problem is more important than the solution, and first team thinking.   joins us on the Surf and Sales podcast to discuss  What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

Kate Guerrero helps early stage startups solve positioning and messaging challenges, and translates strategy to a crystal clear homepage. She's a 2x small business owner, a 2x mom, and the author of an award-winning manuscript. Questions and topics we covered in this interview include: Fletch's philosophy around product marketing How product positioning lays the groundwork for all other forms of marketing collateral a business will need to make and deploy How to sell the work of product positioning internally How the size of a business's product portfolio affects positioning exercises and GTM strategy The core differences between brand marketing and product marketing The actual step-by-step process Fletch takes to update a B2B SaaS company's homepage and product positioning   How to identify what differentiates a product from the rest of the market Why it's okay to actually talk about the competition in your positioning  And more! Important Links Learn more about Fletch PMM's positioning and product marketing services here - https://www.fletchpmm.com You can say hello to Kate on LinkedIn here - https://www.linkedin.com/in/kate-guerrero-

Shelagh Dolan is the Content Marketing Manager at Quora, where she has led the content strategy for Quora for Business, the platform's advertising division, since June 2022. With over a decade of experience, Shelagh has a proven track record of crafting content strategies that align with sales goals and drive growth for global B2B brands. Before joining Quora, she held key roles as the Director of Content Marketing at eMarketer and Senior Content Marketing Manager at Business Insider. Topics and questions we covered in this episode include: The key skills every entry-level content marketer should focus on developing in 2025 The things that HAVEN'T changed in marketing (and probably won't) Shelagh's process for launching new product features How to prove that content is bringing in revenue and ROI? Shelagh's advice for finding (and getting) great marketing jobs The challenges people don't talk about when it comes to managing a team And more! Important Links You can say hello to Shelagh on LinkedIn here - https://www.linkedin.com/in/shelaghdolan/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto  Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

What if the secret to becoming a more effective leader lies in the strength of your community? Leaders who prioritize community engagement discover that their connections not only enhance their influence but also drive overall success.In this episode of the Leading with Power & Purpose podcast, Sabine speaks with Kathleen Booth about her unique career path and how she distinguishes power, authority, and influence. Kathleen is the SVP of Marketing and Growth at Pavilion, a global community for go-to-market executives. Before joining Pavilion, Kathleen was the founder and CEO of Quintain Marketing, a digital marketing agency. She discusses her early struggles and the lessons she learned as an entrepreneur.Listen in to learn the importance of women redefining power and embracing leadership roles as the world shifts towards a future where women will hold more power. You will also learn how to support the next generation of women by helping them find their voices and encouraging them to step into leadership roles.Key Takeaways:The importance of internal ownership of power and how it relates to confidence and leadership.The value of having a supportive community for executives and entrepreneurs to share challenges and strategies.The importance of women seeing each other as allies and not competition in the workplace for women's collective progress.How learning emotional control early in life can lead to more productive leadership.What You Will Learn in This Episode:[02:12] Kathleen's early career in international development, founding a marketing agency, and her current role at Pavilion.[08:06] How Pavilion provides a supportive community for go-to-market leaders, helping them feel less isolated in their roles.[10:45] Defining power as control, authority as something earned through expertise, and influence as the outcome of power and or authority.[15:18] Differentiating power and authority—power is granted while authority is a unique expertise that comes organically.[19:38] How historical dynamics like gender have influenced modern-day power structures, plus self-perception of power.[26:07] The issue of women tearing each other and why we need to see each other as allies, not competition in the workplace.[31:31] The collective power of women as seen in movements like #MeToo, the Women's March, and the Great Resignation.[33:45] How women can support the next generation by helping them find their voices and encouraging them to step into leadership roles.Connect with Kathleen:LinkedIn: https://www.linkedin.com/in/kathleenslatteryboothBooks Recommendations:Radical Candor by Kim ScottRadical Collaboration by James W. Tamm and Ronald J. Luyet*************HOST INFO:Sabine Gedeon is a dynamic force in the world of leadership and personal development. As the Founder of Transformed Leadership Institute and CEO of Gedeon Enterprises, Sabine leverages nearly 20 years of experience to guide clients in both startups and Fortune 500 companies. Her unique approach combines human-centered principles with tech-enabled solutions, delivering customized programs for leaders at all levels to tackle crucial leadership and talent development challenges. *************ADDITIONAL SUPPORT:Download Free Resources - https://sabinegedeon/giftsGet Coaching Support: https://meetwithsabine.as.me/Discovery

Nikki Lindgren, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS. Questions and topics we covered in this episode include: Nikki shares her story of how she founded Pennock When and how marketers should deploy ads to grow eCommerce businesses The nuances that come when doing any type of performance marketing campaigns for beauty products What constitutes a strong ad strategy in today's market? The metrics that truly matter when it comes to doing media buying well The “learning phase” is defined (in as simple a way as possible) How to measure ad fatigue/campaign decay How much should brands spend on ads, where should that money go, and what should be the expected returns? What are your predictions for the future of DTC and performance marketing? And more! You can connect with Nikki on LinkedIn here - https://www.linkedin.com/in/nikkilindgren/ You can connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and dabbled in academia, earning an excellence in teaching award from the University of California.    Questions and topics we discussed in this interview include: How Kristin is learning about new tools like Clay.com to stay adaptable as a marketer in this budding field of GenAI How should marketers think about getting their brands more visibility on gen AI tools and chat-based search tools like ChatGPT? What's the business impact that obtaining AI visibility would have on business growth? What is generative engine optimization (GEO)? And how is this field emerging and evolving? What tools can marketers use today to determine how their marketing is being impacted by genAI? What should marketers tell their leadership teams about how genAI search may impact their marketing strategies and how we should all start adapting And more! You can connect with Kristin on LinkedIn here - https://www.linkedin.com/in/kristinfracchia/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Shelia Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast-paced, competitive business environments. She's fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations that enable the companies she works with to scale for growth. She is currently a Fractional CMO and CEO for her company MOGXP. Questions and topics we discussed in this interview include: The story of how MOGXP began What it takes to obtain big-name clients like Toyota, Budweiser, Walmart, and more. The common marketing challenges big brands face when it comes to customer experiences Experiential marketing defined How college ambassador programs are a great example of experiential marketing programs (done the right way) The current state of experiential marketing and its effectiveness as a marketing channel And more! You can connect with Sheila through LinkedIn here - https://www.linkedin.com/in/sheilarondeau/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Pat LaCroix is the EVP of marketing and commercial strategy at Seekr, a leading artificial intelligence company specializing in transparent content evaluation. For over 20 years, Pat has worked inside major consumer brands and advertising agencies. Prior to Seekr, he held a variety of global marketing leadership roles at Bose, where he was responsible for brand marketing, media, digital, social and partnerships with relevant brands such as NFL, Amazon, Disney, and Spotify to name just to name a few. During this time, he was recognized in the “Sports Business Journal” with the “40 under 40” award. Questions and topics we discussed in this interview include: He explained how past roles prepared him for his leadership at Seekr Pat provided an inside look at Seekr's mission and explained his responsibilities within the company He addressed the challenges he faces in his role Pat shared insights on Seekr's biggest marketing challenge for 2024 Pat introduces us to the PIE framework (performance, image, and exposure) that all marketers need to know if they want to get promoted And more! You can connect with Pat on LinkedIn here - https://www.linkedin.com/in/pat-lacroix-1883506/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Near the end of the episode, Patrick also mentions the PIE framework (performance, image, and exposure) that he used to get promotions throughout his career. If you want a deeper dive specifically into this subject, check out this article I wrote about it on Medium - https://medium.com/@KennySoto/why-doing-a-good-job-isnt-enough-here-s-a-slice-of-p-i-e-for-my-marketing-homies-dce789fc2cf6 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Andrew began his career by spending seven years in newspaper journalism. He then logged five years in higher-education marketing, co-managing a college website with a focus on video storytelling and fine-tuning email messaging to 18-year-olds. For the past 7 years, he's worked in B2B software, in marketing operations and then product marketing, with a focus on quantitative and qualitative customer research. He's started one customer advisory board and scaled two others, both in person and virtual, and strongly believes there's significant value in both approaches, for both customers and companies. Questions and topics we discussed in this interview include: What are the basics of customer research that marketers need to understand as they grow in their careers? When proposing the idea of a Customer Advisory Board (CAB), is it mainly to inform product marketing initiatives? Are there other areas of marketing and business overall that can benefit from the investment in a CAB? How should marketers identify and select the right members and determine the correct size for a Customer Advisory Board? What strategies can marketers use to keep CAB members engaged and active? How should the feedback process with CAB members be structured to ensure it's productive and actionable? What are some other common challenges businesses face when managing CABs, and how should marketers address them? How can marketers measure the success and impact of a Customer Advisory Board on product marketing initiatives? How do the role and operation of a CAB differ in startups versus established SaaS companies? Is there a specific stage in a business's life cycle where a CAB is more beneficial? How is the role of CABs expected to evolve in the next 5 to 10 years? And more! You can say hi to Andrew on LinkedIn here - https://www.linkedin.com/in/andrewgpetersen/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Marina is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in a number of different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify strategies that get results. Questions and topics we discussed in this interview include: The hardest part about being a marketing manager that people don't talk about enough Does written content still have a place in a marketing strategy (within video-first world)? What do people get wrong about thought leadership? How can marketers make it an effective part of a strategy? How to get your CEO featured in the media Skills Marina thinks marketers should focus on learning this year if they want to get better at B2B marketing What's been Marina's approach to collaborating with other content creators? And more! You can connect with Marina on LinkedIn here - https://www.linkedin.com/in/marina-krivonossova/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Aren Johnstone is the President and Owner of Franchise Ramp, a leading marketing agency in the franchising industry that partners with the world's top fitness and wellness franchise brands. During his senior year of high school at the age of 18, Aren bypassed multiple full-ride college scholarships to purchase his first company, an ecommerce business. By 19, he ventured into marketing and software consulting, hiring his first employee. By the age of 20, his team had grown to five, and he co-founded an agency specializing in media buying for top ecommerce brands, overseeing more than $100M in ad spend. In 2019, Aren joined Franchise Ramp to introduce cutting-edge marketing strategies from the Ecommerce world to the franchise industry. Since then, Franchise Ramp has served thousands of franchise locations and has been recognized on the Inc 5000 list for two consecutive years, achieving a notable #49 ranking in 2022. He is passionate about entrepreneurship and committed to developing products and businesses that address real-world challenges.  Aren's story of how he got started in business during his high school years by selling t-shirts and apparel in Tulsa and then by purchasing an online figure-staking store at 18 years old Aren's journey into Facebook advertising back in 2015 The specific challenges that come from marketing franchise businesses The basics of “hyper-local” ad targeting Ecomm vs franchising: the main differences in paid media strategies The essential skills needed to be a great media buyer The nuances behind high-performing performance creative (*now that's a mouthful hehe) Changes in performance marketing that brands need to be aware of And more! Here's the episode I mentioned about MasterMind groups, featuring Liz Scully - https://www.kennysoto.com/podcast/interview-liz-scully-could-a-mastermind-group-elevate-your-marketing-ep-14/ You can connect with Aren via email here - aren@franchiseramp.com You can say hi on LinkedIn here - https://www.linkedin.com/in/aren-johnstone/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Over her career, Lindsay McGuire has contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions within two years. Now as the Associate Director of Content & Campaigns at Goldcast, her days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels. Her diverse background across various industries makes Lindsay a well-rounded content leader and a strategist who knows how to create a content engine, build relationships across teams, integrate holistic messaging, and think creatively while staying laser-focused on business goals. Questions and topics we covered include: Lindsay's method to recover from layoffs Ways marketers can improve their confidence on camera The lessons Lindsay has learned about marketing events and webinars by working at Goldcast? What's the right strategy for promoting and repurposing events? What are the keys to strong customer interviews? How can marketers leverage them to improve their brand's storytelling? And more! You can connect with Lindsay on LinkedIn here - https://www.linkedin.com/in/lindsayladeroute/ And you can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Amir Shahzeidi, Head of Demand Generation at Uscreen.tv and Host of the Beyond the Funnel podcast, combines deep SEO roots with a passion for driving growth. His expertise empowers brands and creators to thrive in the digital landscape, through strategic, revenue-centric marketing approaches. Questions and topics we covered in this episode include: The unique challenges you'll face when you're the first marketing hire  How does Amir define demand generation and how to properly measure it What does a marketer need to do after demand is generated? Examples of short-term marketing tactics that create the wrong incentives for businesses… Examples of vanity metrics we need to avoid as marketers and some of them aren't that obvious… What can marketing teams learn from creators? What has contributed the most to Amir's success at UScreen? What does Amir look for in new team members? And more! Connect with Amir on LinkedIn - https://www.linkedin.com/in/amir-shahzeidi/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer). So it's worth considering how to build a community around your business.Stacey joins me on Episode 674 of "The Business Storytelling Show" to discuss just that. We dive (not delve

Two years after graduating from Harvard with a degree in Applied Math, I quit my corporate job to travel the world with my then girlfriend for 5 years. Together we visited over 60 countries. During that time I launched and exited from my first SaaS, NinjaOutreach, an influencer marketing platform. Nowadays I run Shortlist.io, a boutique digital marketing agency. Our team is 20 people strong and we work on cool problems. I've been on dozens of podcasts and my style is always to be engaging, energetic, and transparent - often focusing more on the realities and the failures than the highlights.  Questions and topics we covered include: The story of NinjaOutreach and what lessons do you take from that experience into the agency you manage today? The latest trends in link building, whether or not link building is still an effective way to increase rankings How to select websites (what's a good target what's a bad target) Behind the scenes look at your data from building thousands of links What to expect in terms of results (how long does it take to rank) When linkbuilding is most effective and who it's most effective for Google Generative Search experience, thoughts on how it will affect marketers? Go to SEO and MarTech tools… And more! Connect with Dave on LinkedIn - https://www.linkedin.com/in/dave-schneider-8a693115/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Allie is currently the Growth Marketing Lead (formerly the Content Marketing Lead at the recording of this episode) at Sequel.io, a webinar platform that allows you to host events directly on your website. She lives and breathes SaaS start-up marketing after falling into the space while overseas and diving deeper into the realm of content.  Over the years she has become a huge advocate for killing bad B2B marketing and bringing life into every relationship, campaign, and content piece. Connect with her on LinkedIn for marketing insights & the best coffee beans to fuel your day! Questions and topics we covered include: The qualities in a team/company that Allie looks at before deciding to join them… Why it's ok to (and how to) evaluate a company's leadership team before accepting an offer What are the pros and cons of working directly under the founder/CEO? Why is it important to make yourself visible at work? How to do “Self Check-Ins” Why it's important to evaluate the product or service that a company is selling before accepting a job offer Should marketers specialize or be generalists? And more! Connect with Allie on LinkedIn - https://www.linkedin.com/in/alexandra-smith223/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Bonus Resources Check out Allie's Job Search Tracker template: https://l.linklyhq.com/l/1jeDq  Check out her Career Goals template: https://l.linklyhq.com/l/1jeq5 Work Results template: https://l.linklyhq.com/l/1jeq1 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

A community can be a "cheat code" for rapid learning and career advancement, and this week's guest knows that better than most.In this episode, we had the pleasure of speaking with Kathleen Booth, SVP of Marketing and Growth at Pavilion, the world's largest private community for go-to-market leaders. Our conversation explores the concept of community-led growth and how Pavilion encourages this by providing a platform for members to grow their network, sharpen their skills, and develop lifelong connections. Overall, Kathleen provides valuable insights into the intersection of community, social media, and growth strategies for SaaS companies. Key takeaways from this episode:The importance of community-led growth for SaaS companies and strategies for leveraging communities to drive growth and engagementHow CEOs and marketing leaders can use social media to build relationships, drive pipeline, and engage with prospectsThe challenges executives face in prioritizing social media efforts and the need to shift from viewing social media as a "nice to have" to a "must have" for business growthThis episode is ideal for SaaS CEOs, CMOs, and marketing professionals looking to leverage community-led growth strategies, enhance their LinkedIn presence, and drive pipeline through organic and personalized outreach.Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

This week on the Revenue Insights Podcast, we are joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion. In this episode, Guy and Kathleen explore community-led marketing and its impact on pipeline growth, how data can be used to drive a community-led GTM strategy, and how to improve customer retention through cohort analysis. As Senior Vice President of Marketing and Growth at Pavilion, Kathleen leads both marketing and sales departments in their mission to grow topline revenue. She is also a GTMfund Member, as well as an advisor at SkillCat and SmallWorld.

Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins Topline to discuss the evolving landscape of brand and demand generation. The conversation starts off by delving into a recent report by TrustRadius and Pavilion, highlighting shifts in buyer behavior and the importance of brand-led growth. They also explore the need for a balanced approach between brand investment and demand generation, sharing insights on how brands can influence both short-term and long-term business outcomes. Check out the TrustRadius x Pavilion Brand report. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and read episode recaps. Also, make sure to secure a ticket for: Pavilion Palooza, which will be held virtually from June 25 - 27 GTM EMEA, which will be held in London from 9 - 11 July GTM2024, which will be held in Austin from October 14 - 16

Nathan Yeung has over 10+ years of experience advising B2B businesses on their marketing strategy. He has helped companies build their marketing teams from 0-1, delivering GTM deployments, and launching new products into the market.  “You know, 99% of the time marketing gets handcuffed…we have golden handcuffs.” Questions and topics we covered: How Nathan's past experience as a VP of Finance makes him a better marketing leader How would you suggest people find good marketers? How do we make ourselves a “good marketer?” What is the most important thing to know when it comes to implementing marketing as a function? How long does it take for marketing to become effective?  What's the #1 thing you would do in any company as a marketing leader? Paying for ops and paying for creative = why it's necessary How to build a marketing team from scratch How to avoid getting laid off as a marketer? Is it even possible? Connect with Nathan via LinkedIn at - https://www.linkedin.com/in/yeungnathan/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

This is a special episode of The People of Digital Marketing. In this episode, I talk briefly about the future of SEO. It's hard to predict what will happen in the future but, there are some things I'm willing to bet on (with actual money too) when it comes to how marketers will approach Search as a channel. What are your thoughts? How is your team preparing for the future when it comes to SEO?  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Justin consults, advises, and executes content distribution and repurposing strategies for growing SaaS companies and founders. He is the host of the Distribution First podcast and creator of the Content Repurposing Roadmap.  Questions and topics we covered include: Justin's origin story from experiencing a 2022 tech layoff to diving into solopreneurship How to manage creating content at scale Why is content distribution a challenge for most B2B businesses? The rookie mistakes Justin wishes he knew about before becoming a content marketer How Justin approaches repurposing podcast content (a “walkthrough” into how he thinks about marketing Justin's content marketing tools And more! Connect with Justin via LinkedIn at - https://www.linkedin.com/in/justincsimon/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ You can check out Justin's newsletter here - https://news.justinsimon.co/ You can check out Justin's content repurposing course here - https://contentrepurposingroadmap.com/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“No one will slap your hand for saying, ‘I want to hear from customers more often.'” Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the Cofounder of Wednesday Women, which raises visibility for extraordinary women leaders and now the CEO of Match.so. Questions and topics we covered include: Lessons in marketing while working at Google The Founder/CMO dynamic The biggest challenge that comes from transitioning from expert IC to 1st-time marketing leader?  Why the marketing team needs to own research and development The value of customer advisory boards (CABs) Challenges of working within small marketing teams What Melissa has learned from hosting her own marketing podcast How to scale a network of advocates for your career growth What's the biggest challenge marketers are facing in 2024? And more! Connect with Melissa via LinkedIn at - https://www.linkedin.com/in/melissammoody/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com Here's the episode with Alex Levin that I mentioned during the show - https://www.kennysoto.com/podcast/b2c-marketers-leverage-key-marketing-channel-alex-levin-episode-129/

Mike Grinberg is the Founder and CEO of Proofpoint Marketing. Mike Grinberg is a creative problem solver at heart, who happened to fall into marketing. The core problem Mike sees right now is technology and automation removing the human element from the way we build businesses and how we go-to-market. Mike believes that relationships are still the key to business success, and he's built his consulting business on people-first principles. Questions and topics we covered include: What's wrong with most GTM models today? Mike's definition of the buyer's journey as it stands in 2024 Defining Relationship-Led Growth How to get this GTM motion started? What's the core difference of general Sales-led and account-based GTM motions? How relationship-led growth supports other marketing functions. How AI could be incorporated  into Relationship-led GTM How to measure the success of this GTM strategy And more! Connect with Mike via LinkedIn at - https://www.linkedin.com/in/mikegrinberg/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins the podcast to discuss the increasingly popular transition from CMO to CRO. Kathleen and the hosts discuss the importance of marketing sales alignment, the recent cease and desist letter from 6sense to Adam Robinson of Retention.com, and last week's FTC rule that bans noncompetes nationwide. Read Adam Robinson's LinkedIn post that led to the cease and desist letter from 6sense, and Adam's follow-up post. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and read episode recaps.

Kathleen Booth is the Senior Vice President of Marketing and Growth at Pavilion, a community-powered learning platform for high-growth leaders. She spent the first 10 years of her career as an international development consultant, advising governments and international aid organizations on communications. Kathleen founded Quintain Marketing in 2006 and grew it into a nationally known digital marketing agency, selling the business in 2017 after 11 years as CEO. She is a board-level advisor to several tech startups and in 2023 was named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars. In this episode… To get the most out of marketing, it's crucial to have both perspective and experience. Some marketing teams have one quality but lack the other, causing them to spin their wheels rather than push the business forward. Additionally, it can be difficult to find leaders with both qualities. One solution is to pull from established marketers with diverse backgrounds. This not only offers an outside perspective, but also draws from multiple disciplines of business. Kathleen Booth has led a long and impressive career across several industries, and now offers up some of her greatest lessons. In this episode of the Revenue Engine Podcast, Alex Gluz interviews Kathleen Booth, the Senior Vice President of Marketing and Growth at Pavilion, to discuss some of her greatest insights into digital marketing. The two break down marketing frameworks, communicating across teams, developing robust communities, and how to align sales and marketing teams.

Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She's a marketer just like you, trying to make her mark and succeed in her career. Questions and topics we covered include: Adrianna's story on how she became a marketer Her advice for marketers entering a new experience and how to “show up” on day one… Why should businesses care about building a community in the first place? What does the ideal community look like? What are the core differences for community building for individuals/creators and brands? Adrianna's approach to building her personal brand on LinkedIn How should marketers approach pivots in their careers? The core skills Adrianna's focusing on when it comes to career development as a marketer… And more! Connect with Adrianna via LinkedIn at - https://www.linkedin.com/in/adrianna-vidal/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Leah Kovach Margolis is a growth marketer with 10+ years of experience growing revenue for pre-seed through series C companies. Currently, she's the Director of Demand Generation at Hypar, a generative design platform for the AEC industry. Outside of work, Leah recently wrapped up an MBA from the NYU Stern School of Business.  Questions and topics we covered include: How does someone get their first job in marketing? What interview questions should marketers be preparing for? What questions should marketers ask before taking a job? How does someone even succeed in their first marketing job? The unique challenges that come from marketing at different stages of a company's lifecycle  Being a generalist T-shaped marketer vs specializing Being more useful to the team—building institutional knowledge and industry know-how When is the right time to walk away from a company and move on? Should marketers get an MBA? And more! Connect with Leah via LinkedIn at - https://www.linkedin.com/in/leahkovach/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“People notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distraction…buying Martech is a silver bullet for Martech problems but, not business problems.” Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the company's marketing strategy and is responsible for driving growth and customer acquisition. Prior to his role at Hightouch, Brian held the position of SVP of Marketing at New Relic, where he played a pivotal role in leading the company's marketing efforts during a period of rapid growth and a successful IPO. He helped triple the growth rate of the company and oversaw numerous product launches and marketing initiatives. He also served as Head of Marketing at Intercom, where he helped the company build a world-class marketing team. Throughout his career, Brian has worked extensively in building and growing multiple B2B startups successfully. Questions and topics we covered include: Brian's explanation of consumption pricing and how this concept helped him in his marketing career Is a better Martech stack the secret to fixing a company's growth problems? What is a CDP and why should marketers care about them? How does this type of tool affect our work? Traditional vs composable CDPs How to justify the purchase of a CDP? What is a data warehouse and how does it differ from a CDP? Why do most data and marketing teams have bad relationships with each other? How do we make these relationships better? And more! You can learn more about HighTouch at - https://hightouch.com Connect with Brian via LinkedIn at - https://www.linkedin.com/in/briankotlyar/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecom industry before starting The Business Growers. Her career focus is developing marketing strategies for tech companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states. Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. She is also the co-founder and host of “The Home and The Hustle” podcast for working moms and “The Know, Grow and Scale” videocast and podcast for entrepreneurs. Questions and topics we covered Include: What made Laura decide to strike out on her own What Laura wishes she had known before starting her agency The 3 consistent marketing priorities for a B2B tech company (regardless of company stage) How to grow your business without a full-time marketing team Two key ways to identify your company's brand What conditions need to be met for a business to consider outsourcing its marketing? Qualities to look for when hiring new team members How marketing has evolved… The #1 marketing challenge The Business Growers is facing this year. And more! You can connect with Laura through LinkedIn - https://www.linkedin.com/in/laurapickardjohns/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Ben previously led the Marketing Sciences Group at KS&R, a nationally recognized strategic consultancy and marketing research firm. Through quantitative research, Ben and his team help to empower businesses to make better decisions with confidence. With his extensive knowledge of advanced analytical methods and wide-ranging industry experience, he has become a trusted partner for clients looking to solve complex business problems. Outside of work, Ben enjoys quality time with his children in the kitchen, gardening, and playing volleyball when the weather in upstate New York permits. Questions and topics we covered include: An explanation of marketing science How does market research affect a business's growth in the long term? Why is it important? Why message testing and optimization are vital to gaining insights How to convince your boss to invest in Message Testing How does a team get started with message testing? At what size of an organization should a team consider message testing? The ideal frequency and cadence of message testing experiments Who owns market research and message testing in the marketing team? What are market simulators, how are they useful, and at what size of a company should they be used? The basics of conjoint analysis in market research. And more! You can connect with Ben through LinkedIn - https://www.linkedin.com/in/bcortese/  And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“[Community] sits before Demand Gen. in the funnel…[Community] doesn't actually generate revenue. I create an environment that makes generating revenue easier.” Evan Patterson is a B2B marketing consultant, freelancer, startup advisor, content creator, and fractional leader for forward-thinking, progressive businesses.  Outside of B2B marketing, Evan focuses on enabling minority voices in tech and fighting injustices targeted at the LGBTQ+ community. Questions and topics we covered include: Community as a marketing role defined  Some examples of what Community is not? When did this new job get created? What's the difference between B2B community marketing and B2C community marketing? How to justify the investment into Community marketing? Why is most of Evan's role as a Community Marketer is spent working internally on his team The similarities between a Community / Evangelism role and a PR agency (when it comes to media training) How a Community role helps to reduce internal friction between marketing and sales How Evan measures success with his unique role And more! You can connect with Evan through LinkedIn - https://www.linkedin.com/in/evanpatterson/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“The empathy that you have to exhibit and learn in sales on a 1-to-1 basis, that only helps you when you're trying to go 1-to-many…” Zoë Hartsfield is a Salesperson trapped in a Marketer's body. She spends her 9-5 running executive evangelism programs, managing influencer relationships and creating content. She spends her 5-9 running, traveling and again, creating content. Check her out at @nottoocorporate on TikTok and Instagram, or give her a follow on LinkedIn for her thoughts on sales, marketing, mental health, and career development in the tech industry. Questions and topics we covered include: The advice she has for anyone who wants a marketing job and is coming from sales, support, etc. Her red flags to look out for when applying to a marketing jobs How to leverage sales experience in a new marketing role What does it mean to be an evangelist? “Community” as a role in a marketing team… Should a community function and a customer advisory board go hand-in-hand? The most important business skill marketers should be learning today, but they're probably ignoring… How can marketers help create sales collateral that actually gets used? What should marketers look for when selecting/recommending software to add to the MarTech Stack? Does every marketer need a side hustle? And more! You can connect with Zoë through LinkedIn - https://www.linkedin.com/in/zoehart/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Eric Dodds is the Head of Product Marketing at RudderStack and the Co-Host of the podcast Data Stack. He has over a decade of experience working with and implementing customer data infrastructure. He aims to make people's lives better through the work he does each day. Questions and topics we covered include: What do marketers need to know about data stacks? How does it affect their work? How data teams and marketing teams can work together to produce great business outcomes? How to define product marketing's role within the broader context of a company How to impress a marketing leader What's RudderStack's biggest marketing challenge heading into 2024 And more! Connect with Eric on LinkedIn - https://www.linkedin.com/in/ericdodds/ Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ If you want a deeper dive into product marketing, check out episode #140 with April Dunford - https://www.kennysoto.com/podcast/masterclass-product-positioning-april-dunford-140/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Margaret has spent the last decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView, Appcues, and InVision. She now advises founders on how to do the same. She also co-hosts a weekly podcast called "Don't Say Content" with Devin Bramhall.  Questions and topics we covered include: Why Margaret took the plunge to become a soloprenuer?  Her recommendations for where to upskill as a marketer The characteristics of high-performing marketing teams?  Why marketing teams need to have fun to thrive.  The importance of knowing the differences between “Shared Language” and Institutional Knowledge… The key questions individual contributors should be asking their bosses to get a better understanding of company strategy… The skills Margaret would be learning this year if she had to start her career now… Why founder-led marketing still works, regardless of company size… How to think about “playbooks”… What are the major pitfalls that arise within the Head of Marketing and CEO relationship? Why is it important to have a focus on longer timelines as you move up the management ladder? Why strategy is supposed to take into account triaging “urgent” tasks… And more! Connect with Margaret on Linkedin- https://www.linkedin.com/in/margaret-kelsey-104abba/  Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ Here's Margaret's podcast if you want to get even more of her knowledge - https://www.dontsaycontent.com Want to learn the best ways you can produce and grow an effective podcast for your business in 2024? Check out https://www.brandpodcastsummit.com!  On January 24th we're hosting The Brand Podcast Summit, a free-to-attend virtual event designed exclusively for marketers and comms people to succeed in podcasting in 2024. Speakers include Ann Handley, Rand Fishkin, podcast producers from NPR, the BBC, podcast growth pros, AI and automation experts…One attendee also has the chance to get $500's worth of podcast equipment! Shoutout to a previous guest of the show, Harry Morton, for sharing this. Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, and more. Music for this podcast comes from www.davidcuttermusic.com

Vice President of Marketing, Kathleen Booth, shares her career path from political science and international development to marketing for a cybersecurity company. Early dreams of acting morphed into goals of making the world a better place. Chief marketer and podcaster Kathleen is doing just that. She shares how proving your worth can lead to success. Listen for Kathleen's advice on getting your foot in the door. Our thanks to Kathleen for sharing her story with us. 

Vice President of Marketing, Kathleen Booth, shares her career path from political science and international development to marketing for a cybersecurity company. Early dreams of acting morphed into goals of making the world a better place. Chief marketer and podcaster Kathleen is doing just that. She shares how proving your worth can lead to success. Listen for Kathleen's advice on getting your foot in the door. Our thanks to Kathleen for sharing her story with us.  Learn more about your ad choices. Visit megaphone.fm/adchoices

“Half of marketing is marketing internally so you can get buy-in…and as the org gets bigger, that job gets harder.” The main theme of this episode focuses on: people, tools, and processes… George Huff, the CEO of Opal, leads a MarTech platform used by well-known brands like Target, Starbucks, Whole Foods, 3M, and SAP. Opal's content operations platform produces exceptional results, such as enabling Target to tell their story and create 300 pieces of content every day. George's career began in design and technology, but his curiosity about how captivating brands create stories led to the formation of Opal. He surrounds himself with talented individuals and empowers them to find the best solutions. Under George's leadership, Opal continually innovates to help brands drive results and create meaningful connections with their customers. Questions and topics we covered include: Why is brand alignment so important and the classic struggle with internal silos The context that every marketer needs to have to be successful, in any team they're in What sets Opal apart from other content management products How does team culture affect the success of a marketing initiative Why being able to handle criticism is the best skill for a marketer to learn The rituals and routines the Opal team does to help keep momentum going Why your manager wants you to be good at selling ideas And more! Checkout Opal - https://workwithopal.com  Connect with George on LinkedIn - https://www.linkedin.com/in/georgehuff/ Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, and more. Music for this podcast comes from www.davidcuttermusic.com

Kathleen Booth joined Pavilion as a member in 2019 and went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, the Senior Vice President of Marketing. On this episode we discuss the importance of community in marketing, Pavilion's Immersive Learning Framework, the intangible philosophies behind strong marketing, and much more.

What is up PartnerUp!? Archaeology is a great way to understand B2B community. Yes, you heard that right.Pavilion CMO Kathleen Booth broke down what a community is, the delicate dance between fueling and squelching one, and how Go-To-Market is being overhauled by innovators who build community before product. We get into some nerd stuff at the end as well (our favorite!)Everyone seems to be finding religion on community, but few have the patience to play the long game. We discuss some possible “middle road” solutions easier than building or buying. Hint: it starts with a ‘P'. This one is fast-paced and hard-hitting, so buckle up!Oh, and, btw, we're having a community kickoff for the ENTIRE partner ecosystem. Everyone has an internal sales kickoff, but we've been thinking the partner ecosystem needs it's own event. For us. By us. Mark your calendars for Tuesday, January 17th and join together PartnerKickoff.com. See you there!Never miss an episode of the world's number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of us learning out loud.Share the episode with your commentary on LinkedIn or Twitter and we'll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We're real people. You can check out all past and future PartnerUp episodes and subscribe to the world's number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

Halloween passes quickly this year; Eric finishes his kitchen magnetic board project, and Jon finally sets up the laser engraver. Three years later (was episode 70!) Amazon finally builds Eero into 5th gen Echo devices. An act may pass to help the government use open source software better, the FTC takes steps against Drizly CEO to enforce better security practices, and Android droppers found on Google Play. For fun, we have a nearly 2km long train in Switzerland and an obituary for Kathleen Booth, an early computer pioneer and inventor of Assembly Language. 0:00 - Intro 11:26 - Eero+Echo 12:25 - Securing Open Source Software Act 16:50 - Drizly CEO Ordered 22:27 - Android Droppers 27:22 - Not a Short Train 32:21 - Thanks for Assembly, Kathleen!

Matthew Bannister on Dame Carmen Callil (pictured), the Australian-born publisher who founded the feminist Virago Books. Ivy Jo Hunter, known as the 'forgotten man of Motown', he co-wrote Dancing In The Street for Martha Reeves and the Vandellas. Kathleen Booth the mathematician and pioneering computer designer. Dietrich Mateschitz, the billionaire who turned the Red Bull energy drink into a global success by sponsoring sports clubs and daring stunts, including backing two Formula One motor racing teams. Producer: Neil George Interviewed guest: Harriet Spicer Interviewed guest: Graham Betts Interviewed guest: Ian Booth Interviewed guest: Amanda Booth Interviewed guest: Nina Baker Interviewed guest: Chris Medland Archive clips used: BBC Radio 4, Desert Island Discs – Carmen Callil; Audible Audio/ Spoken Realms, My Brilliant Career by Miles Franklin 30/03/2021; The Red Bull Company, Rapunzel commercial 1991; BBC One, Formula 1 – The Abu Dhabi Grand Prix 14/11/2010; Red Bull Stratos, Red Bull Space Dive 14/10/2012; TikTok.com @pianograndad – Alan Melinek.

Sea 2 Ep 33 Kathleen Booth - “3 Things Top Performing Ecommerce Brands Do!”  8/18/2022   Ecommerce is complicated, so what should you focus on? ROAS, Attribution, email, targeting, creative, spend? Kathleen Booth can help! She crushes the myth of ROAS and last click attribution along with the 3 things she has seen to get top performance. Kathleen is the host of the long running INBOUND SUCCESS podcast along with being one of the leading marketing leaders in ecommerce. Bonus News section, we are joined by Spencer Soper with Bloomberg News to talk about his article on Amazon drop ship policy not being enforced and the story of how it impacted Spangler Candy Company and their Dum Dums lollipop brand. We play “What's That Keyword?” Join Scott Ohsman, Summer Jubelirer and Hayley Brucker for years of knowledge and some juicy nuggets. Ecommerce Simplified! Warning, you will learn and be entertained at the same time.    Brought to you by: Athletic Greens. Activate your great deal by going to: https://athleticgreens.com/partner/d35ctoffer-nutrition/en?utm_source=podcast&utm_medium=influencer&utm_campaign=emerging_d35ct__a3878__o27&utm_term=cac__a3878__o27&utm_content=sport__a3878__o27   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Kathleen Booth  LinkedIn:https://www.linkedin.com/in/kathleenslatterybooth/ Website: https://www.kathleen-booth.com/   Guest: Spencer Soper LinkedIn: https://www.linkedin.com/in/spencer-soper-8558716/ Twitter: @spencersoper Website: https://www.bloomberg.com/   HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 25 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Marketing Coordinator at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Friday Fundamentals 170: Kathleen Booth

Friday Fundamentals 170: Kathleen Booth

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren't in the market at all, yet.What You'll LearnHow Kathleen grew a newsletter to 30,000 subscribersHow to turn your marketing department into a revenue generatorHow to keep key stakeholders excited about your long-term content strategyWhy performance marketing isn't effectiveShow Agenda and TimestampsAbout Tradeswell and Kathleen [3:34]Turning a marketing department into a revenue generator [15:44]Keeping key stakeholders excited about a long-term content strategy [21:34]Performance marketing isn't effective [25:19]Paying it forward [27:29]Sam's Corner [29:25]

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren't in the market at all, yet. What You'll Learn How Kathleen grew a newsletter to 30,000 subscribers How to turn your marketing department into a revenue generator How to keep key stakeholders excited about your long-term content strategy Why performance marketing isn't effective Show Agenda and Timestamps About Tradeswell and Kathleen [3:34] Turning a marketing department into a revenue generator [15:44] Keeping key stakeholders excited about a long-term content strategy [21:34] Performance marketing isn't effective [25:19] Paying it forward [27:29] Sam's Corner [29:25]