Podcasts about hubspot academy

Why you should listenExplore the opportunities and threats that AI presents to businesses, particularly in the agency and consulting sectors.Learn why transitioning to value-based pricing is crucial for maintaining profitability in an AI-driven landscape.Discover how AI agents can be licensed and utilized by clients, enhancing operational efficiency and effectiveness.Imagine facing the challenge of fully leveraging AI technology while navigating an ever-evolving landscape that seems overwhelming. In this episode, Keith Gutierrez from Modility shares his insights on how AI is reshaping the marketing and sales industry. With over 20 years of experience, Keith discusses the opportunities and threats that AI presents, emphasizing the importance of adapting pricing strategies to remain competitive. He also highlights practical applications of AI agents, how to maximize the value of platforms like HubSpot, and the necessity of transitioning to value-based pricing to ensure profitability in this new era. Join us to discover how to navigate these challenges and harness the power of AI for your business success.About Keith GutierrezKeith Gutierrez is a marketing and sales executive with over 20 years of experience in the industry. He is the co-founder and agency principal at Modgility, where he leads a team of RevOp and Inbound Marketing specialists. He is currently focused on implementing innovative AI solutions in-house and for clients. Modgility is a HubSpot Platinum Partner located in Cleveland, Ohio, USA. Keith teaches the Pipeline Generation Bootcamp for the HubSpot Academy.Resources and LinksModgility.comKeith's LinkedIn profileKeith on X: @keithgutierrezSchedule a time with KeithMarketing Against the Grain PodcastBook: Implementing Value Pricing: A Radical Business Model for Professional Firms by Ron BakerPrevious episode: 591 - Increase Sales Follow-Up With Your Sales AI Assistant with Isabella BedoyaCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources

In this episode of Grow a Small Business, host Troy Trewin interviews Jack Machado, founder of Staff X, shares how his business helps SMEs thrive by providing high-skilled offshore talent from the Philippines, South Africa, and Colombia. Growing from 3 to 22 team members and achieving $4M AUD in annual revenue within four years, Staff X stands out for its ethical recruitment practices and commitment to client solutions. Jack also discusses the journey toward B Corp certification and offers valuable insights on overcoming growth challenges and building a sustainable business. Other Resources: When should a growing small business have a Board of Directors or Advisors? Get a return from an effective Chairperson of a Board Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions:   What do you think is the hardest thing in growing a small business? According to Jack Machado, the hardest thing in growing a small business is finding the right people. He emphasizes that a business relies heavily on its people and processes, making it essential to hire trustworthy and dedicated team members who contribute to the company's success. What's your favourite business book that has helped you the most? Jack Machado's favorite business books are Good to Great by Jim Collins and Your Next Five Moves by Patrick Bet-David. These books provided him with valuable insights on strategy, leadership, and building a successful business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jack Machado recommends several great resources for small business growth. Among podcasts, he highlights the Grow Small Business Podcast by Troy Trewin, which delves into scaling businesses and overcoming challenges, and Built to Sell Radio by John Warrillow, focused on building scalable and valuable businesses. For online learning, Jack suggests using HubSpot Academy for free marketing and sales courses, Coursera and edX for university-level business topics, and LinkedIn Learning for quick, practical lessons on entrepreneurship and operational efficiency. He also emphasizes tools like HubSpot CRM for streamlining sales and marketing processes and recommends exploring tailored recruitment toolkits to attract and retain top talent effectively. What tool or resource would you recommend to grow a small business? Jack Machado highly recommends HubSpot CRM as a valuable tool for growing a small business. He highlights its ability to streamline sales and marketing processes, manage customer relationships effectively, and automate campaigns. According to Jack, the tool has significantly improved his business's lead management and overall sales efficiency, making it an essential resource for scaling operations. Additionally, he advises leveraging tailored recruitment toolkits to attract and retain top talent, ensuring the right people are in place to support growth. What advice would you give yourself on day one of starting out in business? Jack Machado's advice to his younger self on day one of starting a business is to go slower and focus on maintaining a better work-life balance. He emphasizes the importance of taking time to reassess decisions, digest outcomes, and ensure actions align with long-term goals. By pacing growth and allocating more time to family and personal life, he believes he could have achieved success while preserving meaningful moments with loved ones. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.       Quotable quotes from our special Grow A Small Business podcast guest: Success comes not from chasing money but from delivering genuine solutions — Jack Machado Sustainable success is built on continuous improvement and shared wins — Jack Machado A business thrives when its focus shifts from profit to quality and value — Jack Machado      

In Episode 34 of RevOps Champions, Brendon Dennewill sits down with Marc Hans from HubSpot Academy to delve into themes of business growth, technology adoption, and the critical importance of clarity and focus. Marc Hans, inspired by the podcast, speaks about a significant decision he's planning to execute, emphasizing the role of understanding your audience, identifying what makes your business unique, and maintaining a strong focus on your work and team. The discussion is rich with practical advice and anecdotes, highlighting how these principles can drive growth and effective leadership within any organization.The episode then shifts to the challenges and opportunities in adopting new technologies such as HubSpot. Brendon addresses the allure of the "shiny object syndrome," where businesses are tempted by the latest tools without customizing them to their needs. Marc underscores the necessity of clean, well-organized data to leverage AI effectively, drawing parallels between meal experiences and client interactions with technology. Both speakers agree that establishing clear expectations and regular evaluations are crucial for staying relevant and maintaining a customer-centric approach.Finally, Brendon and Marc explore broader themes such as the importance of an entrepreneurial mindset, the role of AI, and the four pillars of success: data, technology, process, and people. They emphasize the need for businesses to set clear objectives, understand their audience, and manage success metrics diligently. Brendon's insights into coaching and strategic planning, coupled with Marc's practical tips from HubSpot Academy, weave a narrative that stresses simplicity and clarity in achieving business success. This episode offers invaluable insights into making informed strategic decisions, effectively adopting new technologies, and maintaining a clear, customer-focused business strategy.Find more at revopschampions.com

Have you ever wanted to own and run a ski resort? If your name is Mark Kilens, the answer is a rHave you ever wanted to own and run a ski resort? If your name is Mark Kilens, the answer is a resounding 'Yes!' On the latest episode of Talking Too Loud, Chris Savage and Sylvie sit down with the former founder of HubSpot Academy, current founder of media and marketing firm Tack, to talk a little about dream jobs and a lot about the evolving trust dynamics in B2B marketing. From the rise of influencers to the shift in person-led go-to-market strategies, tune in for insights that will help you stay ahead of the digital marketing curve.Links to Learn More:Follow Mark on LinkedInFollow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple!Leave us a review on Spotify!

In dieser Episode erfährst du alles über die neuen Funktionen, die beim HubSpot Inbound-Event vorgestellt wurden. Jeje von der HubSpot Academy erläutert, wie Go-to-Market-Teams mithilfe innovativer Tools und KI-Lösungen aktuelle Herausforderungen bewältigen können. Der Fokus liegt auf Breeze, einer KI-Lösung, die Marketing-, Vertriebs- und Serviceteams bei der Steigerung der Kundenzufriedenheit unterstützt. Kapitel: (00:45) HubSpot und Go-to-Market Teams. (01:30) Einführung von Breeze - der KI, die alles verändert. (03:15) Fokus auf Breeze Co-Pilot und seine Funktionen. (06:00) Automatisierung durch Breeze Agents. (08:45) Bedeutung von Breeze Intelligence für Unternehmen. (10:30) Marketing und Content Hub Updates. In der Show erwähnt: HubSpot Fall Spotlight: https://www.hubspot.de/spotlight ___________________________________________________________________ Feedback? Gerne an podcast-dach@hubspot.com Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

In this adventure, Kyle Jepson from the HubSpot Academy joins us in the shark tank. Video Summary:Kyle gives us a unique front-row seat to how HubSpot responded to the global pandemic as a company. Kyle reveals that he has begun researching and preparing content for a new Sales Operations HubSot Academy Certification.After a negative Academy Certification review, Kyle reached out and made a valuable connection with the reviewer. Video Takeaways:A few key takeaways from this episode:Sales isn't always about extremes, even though it often seems like it. All reviews are valuable - even negative reviews can turn into positive experiences. Learning from the craziness of 2020 and adapting to your needs is the best way to prepare for 2021. Sales Operations is a difficult role to define for many companies. There isn't a standard template for the role of Sales Operations. This can vary greatly between organizations. 

In this adventure, we talk with Greg Accardo, Director of the LSU Professional Sales Institute. Greg explains to us how the program at the LSU Professional Sales Institute is training the next generation of sales leaders. Video Summary:In this episode, we talk with Greg Accardo, Director of the LSU Professional Sales Institute about:How to start and enhance a good business relationship.How "Spray and Pray Sales" is detrimental to the profession.His distaste for poor templates.How LSU used the HubSpot Academy to create an award of distinction for collegiate sales leaders. Two of his favorite tools: BombBomb and Chorus.ai. Video Takeaways:A few key takeaways from this episode:Video selling isn't going away post-pandemic. Video can help you stand out from a very noisy crowd. Do your research and give your prospect a personalized reason to meet with you.Poor templates can be smelled a mile away. 

EPISODE OVERVIEW In this episode, we dive into the challenging relationship many business owners have with Instagram. We'll explore whether it's worth staying on the platform, how it affects mental health, and discuss alternative marketing strategies that don't rely on social media. KEY TAKEAWAYS Evaluating Your Relationship with Instagram: Is Instagram causing more stress than it's worth? Why talented creators feel anguish over their lack of growth and engagement on the platform. Common concerns: Not gaining clients/customers, audience stagnation. Understanding the Core Issues: The ubiquitous struggle with Instagram's effectiveness. Success stories of accounts offering hacks and tips, highlighting the widespread pain point. Questioning if the solution is improving Instagram strategies or shifting away entirely. Options for Moving Forward: Staying on Instagram: Learning the platform deeply to succeed. Investing time in mastering effective content creation, hooks, and audience engagement. Utilizing existing resources (e.g., HubSpot Academy) for free educational content. Leaving Instagram: Exploring and committing to alternative marketing channels. Examples of non-social media marketing: blogging, podcasting, direct outreach, public relations. The benefits of platforms with longer content life cycles like podcasts, blogs, and Pinterest. Alternative Marketing Strategies: Guest Blogging: Writing for other publications. SEO and Blogging: Leveraging search engine optimization. Direct Outreach: Building local business connections. Paid Ads: Using platforms like Pinterest and Google for targeted ads. Event Hosting: Online and offline events to engage audiences. Practical Steps and Resources: Identifying what you dislike about Instagram to find suitable alternatives. Tailoring marketing strategies to your business, skills, and audience. Exploring workshops like the "Anti-Social Marketing Lab" for hands-on guidance. Mental Health and Marketing: Recognizing the mental toll of constant content creation. The importance of aligning marketing efforts with personal well-being and business goals. RESOURCES MENTIONED⁠ Join the Anti-Social Marketing Lab⁠ The Business Whispers Solution Shop COMING SOON: Top 5 Ways to Grow Your Business Without Social Media HubSpot Academy GET IN TOUCH Email: chelsea@chelseaquint.com Instagram: DM me @Chelsea.Quint SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights. Your marketing strategy should be enjoyable and sustainable. If Instagram is draining you, consider exploring other channels that align better with your strengths and preferences. Marketing should help grow your business without compromising your well-being. Join us in the Anti-Social Marketing Lab to create a roadmap tailored to your business needs. --- Send in a voice message: https://podcasters.spotify.com/pod/show/chelseaquint/message

Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate but also generate revenue.Throughout the conversation, we unwrap the art of storytelling in B2B marketing and how it can do more than just sell a product—it can build trust. Mark and I explore the potent combination of storytelling, relationships, and partnerships. These are the indispensable pillars that support a strong marketing structure, aligning perfectly with the evolved consumer behavior of today. Learn how to narrate the emotional value behind your product, focusing on the outcomes rather than just the features.Finally, we venture into the collaborative landscape where integrated partner-led growth strategies come into play. From leveraging ComStore's GoToNetwork for smarter partnerships to adapting marketing strategies in accordance with macro market conditions, we cover it all. We also discuss the emergence of people-led growth tactics and how these can be powered by AI, while never forgetting the irreplaceable human element. Tune in, and be inspired by a blend of innovative ideas that could be the missing piece in your marketing puzzle.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

George is the “Chief HubSpot Helper” owner at George B. Thomas, LLC. George helps companies streamline and grow by using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales & marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with a record-breaking thirty-five plus HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing. In this week's episode, George shares how agency owners can begin integrating and implementing HubSpot tools into their systems and processes to streamline sales and marketing to make their jobs simpler. From starting out at a small design agency, he fell in love with HubSpot and all it can do to make businesses run smoother at a reasonable price. Now, he teaches business owners how they can easily fill their sales funnels and keep up with clients with just a few clicks. If you're curious about HubSpot tools and integrations but feel overwhelmed about where to begin, this episode will give you a good beginner crash course on HubSpot's capabilities. What you will learn in this episode: 3 major ways HubSpot helps someone run a business more effectively Getting started on HubSpot for free and scaling up How HubSpot can grow with your business HubSpot tools that help free up your time The power of learning new tools and skills as a business owner Getting 1% better each day with a growth mindset Resources: Website: https://www.georgebthomas.com/ Website (business): https://sidekickstrategies.com/ LinkedIn (personal): https://www.linkedin.com/in/georgebthomas/ Schedule a call with George: https://www.georgebthomas.com/get-started HubHeroes Podcast: https://sidekickstrategies.com/hubheroes-podcast

During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Kyle Jepson, the first evangelist at HubSpot Academy, leading the charge in creating educational content and acting as a bridge between HubSpot's product team and customers. They unravel the secrets to leveraging HubSpot's powerful tools and strategies for accelerating business growth.Listen in to learn about how:HubSpot focuses on user experience and adoption to help businesses scale their marketing, sales, and customer service processes.HubSpot's organic development approach compared to Salesforce's model of acquiring third-party tools.HubSpot's support for lead generation, nurturing, and website building for small businesses through its CMS and CRM integration.HubSpot's no-code and low-code capabilities for customization and automation.Kyle Jepsen's experience with stand-up comedy and how it informs his approach to creating engaging content.RELATED LINKSFollow Kyle here!Learn more at HubSpot Academy.Check out our other episodes!

Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/052

In episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications.Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable thoughts on the complexities of understanding search intent and how it shapes user experiences online.We also discuss the concept of the data void in search, information gain, and the impact on information accessibility and quality.(0:00) Intro(1:55) Search Intent and the DOJ Lawsuit Against Google(8:11) Understanding Search Intent(15:31) The Data Void in Search(24:40) The Value of Information Gain(40:43) Rapid Fire RankingsTop 3 of anything:Uncomfortable SilencesConspiracy TheoriesWeird things on the internetRank your best SEO marketing win:HubSpot EcosystemRank your top 3 SEO tools:HubSpotAhrefsSEMrushRank your best SEO or trick or tactic:Keep your old URLs over creating new ones.Rank what you love most about the SEO industry:It's not new.It's always "dying"There's no one way to be successful in an SEO career.Rank your top 1-3 marketers:Mike KingGarrett SussmanWhoever I can run into at a conference that is producing great work onlineRank your best SEO learning resource:Reach out to people who really know their stuff.HubSpot Academy.Rank your top cause or charity:Wire money directly to the causes you believe in. Mine is the Ukranian armed forces.

Dan Moyle, HubSpot Advisor at Impulse Creative and the instructor for HubSpot Academy's community building bootcamp, joins the show to share his perspective on community-led growth and why it's such an important concept and strategy for solutions partners to anchor to. We dig into the specifics around building communities, around your organization and as a paid service for your client's organizations, and Dan gets into the tactics for turning community into a powerful growth lever. We discuss what is and isn't community, where we draw the line between content and community, and more. We also talk about ICPs and how these ideal client profiles can help manifest into a community strategy—specifically, where & how you can be a contributing member to the communities that may already exist. We wrap with a look at how communities can be built and hosted on HubSpot with tools like Impulse Creative's Cohortium.

Prepare to revolutionize your understanding of customer education as we sit down with Courtney Sembler, Director of the HubSpot Academy. We venture on an informative journey, tracing the remarkable evolution of customer education from the 1980s to the present day. We shatter myths and misconceptions that have formed around it while highlighting its essential role in effective sales, marketing, and customer onboarding.  Delve into the fascinating world of AI and how it's reshaping personalized customer experiences. We explore how to stay ahead of disruption through continuous learning and staying connected. We then venture into the realm of content creation, discussing the merits and drawbacks of different content formats, from long-form to podcasts.   Finally, we turn our attention to effective customer education strategies, discussing ways to repurpose content and use AI tools to create engaging short videos. As we wrap up, Courtney shares valuable lessons from her career, discussing her mantra 'move forward always' and her favorite quote 'no design is small'. She opens up about her biggest failure and how it shaped her leadership style. So, join us on this exciting journey and walk away with insights from Courtney's rich experience in the customer education space. Join Courtney and Mike at HubSpot's Inbound Conference, September 5-8th in Boston, MA: https://www.inbound.com/  (0:00:20) - The New Age of Customer Education Courtney Stemler discusses customer education evolution, myths, marketing, sales, and onboarding. (0:06:58) - Continuous Learning and Personalization With AI Learning, staying connected, AI personalization, asking questions, content types, and engagement are discussed to stay ahead of disruption. (0:11:35) - Effective Customer Education Strategies and Formats We review repurposing content, using AI tools, different formats for learners, and the value of in-person events. (0:17:47) - Benefits and Strategies of Customer Education Combine different training formats, use microlearning, provide value before extracting value, and review adult learning basics. (0:27:08) - Lessons Learned and Growth in Career Courtney Stemler shares her mantra, discusses her biggest failure, and offers advice to Inbound attendees. Join Courtney and Mike at HubSpot's Inbound Conference, September 5-8th in Boston, MA: https://www.inbound.com/ 

Prepare to revolutionize your understanding of customer education as we sit down with Courtney Sembler, Director of the HubSpot Academy. We venture on an informative journey, tracing the remarkable evolution of customer education from the 1980s to the present day. We shatter myths and misconceptions that have formed around it while highlighting its essential role in effective sales, marketing, and customer onboarding.  Delve into the fascinating world of AI and how it's reshaping personalized customer experiences. We explore how to stay ahead of disruption through continuous learning and staying connected. We then venture into the realm of content creation, discussing the merits and drawbacks of different content formats, from long-form to podcasts.   Finally, we turn our attention to effective customer education strategies, discussing ways to repurpose content and use AI tools to create engaging short videos. As we wrap up, Courtney shares valuable lessons from her career, discussing her mantra 'move forward always' and her favorite quote 'no design is small'. She opens up about her biggest failure and how it shaped her leadership style. So, join us on this exciting journey and walk away with insights from Courtney's rich experience in the customer education space. Join Courtney and Mike at HubSpot's Inbound Conference, September 5-8th in Boston, MA: https://www.inbound.com/  (0:00:20) - The New Age of Customer Education Courtney Stemler discusses customer education evolution, myths, marketing, sales, and onboarding. (0:06:58) - Continuous Learning and Personalization With AI Learning, staying connected, AI personalization, asking questions, content types, and engagement are discussed to stay ahead of disruption. (0:11:35) - Effective Customer Education Strategies and Formats We review repurposing content, using AI tools, different formats for learners, and the value of in-person events. (0:17:47) - Benefits and Strategies of Customer Education Combine different training formats, use microlearning, provide value before extracting value, and review adult learning basics. (0:27:08) - Lessons Learned and Growth in Career Courtney Stemler shares her mantra, discusses her biggest failure, and offers advice to Inbound attendees. Join Courtney and Mike at HubSpot's Inbound Conference, September 5-8th in Boston, MA: https://www.inbound.com/ 

Prepare to revolutionize your understanding of customer education as we sit down with Courtney Sembler, Director of the HubSpot Academy. We venture on an informative journey, tracing the remarkable evolution of customer education from the 1980s to the present day. We shatter myths and misconceptions that have formed around it while highlighting its essential role in effective sales, marketing, and customer onboarding.  Delve into the fascinating world of AI and how it's reshaping personalized customer experiences. We explore how to stay ahead of disruption through continuous learning and staying connected. We then venture into the realm of content creation, discussing the merits and drawbacks of different content formats, from long-form to podcasts.   Finally, we turn our attention to effective customer education strategies, discussing ways to repurpose content and use AI tools to create engaging short videos. As we wrap up, Courtney shares valuable lessons from her career, discussing her mantra 'move forward always' and her favorite quote 'no design is small'. She opens up about her biggest failure and how it shaped her leadership style. So, join us on this exciting journey and walk away with insights from Courtney's rich experience in the customer education space. Join Courtney and Mike at HubSpot's Inbound Conference, September 5-8th in Boston, MA: https://www.inbound.com/  (0:00:20) - The New Age of Customer Education Courtney Stemler discusses customer education evolution, myths, marketing, sales, and onboarding. (0:06:58) - Continuous Learning and Personalization With AI Learning, staying connected, AI personalization, asking questions, content types, and engagement are discussed to stay ahead of disruption. (0:11:35) - Effective Customer Education Strategies and Formats We review repurposing content, using AI tools, different formats for learners, and the value of in-person events. (0:17:47) - Benefits and Strategies of Customer Education Combine different training formats, use microlearning, provide value before extracting value, and review adult learning basics. (0:27:08) - Lessons Learned and Growth in Career Courtney Stemler shares her mantra, discusses her biggest failure, and offers advice to Inbound attendees. Join Courtney and Mike at HubSpot's Inbound Conference, September 5-8th in Boston, MA: https://www.inbound.com/ 

There are a thousand ways to build a strong massage or bodywork business. In this episode of Business or Pressure with Allissa Haines, we'll cover the must-haves to get started, laying the foundation for a long-term, sustainable business. Host: Allissa Haines is a practicing massage therapist, business owner, and columnist for Massage & Bodywork magazine. You can find her building a community of massage therapists at deepbreathdigital.com/community.   Resources:   Deep Breath Digital: www.deepbreathdigital.com/community   A Website that Works webinar https://www.abmp.com/learn/course/website-works   Google business profile https://www.google.com/business/   Vistaprint https://www.vistaprint.com/   Moo cards https://www.moo.com/us/   Hubspot Academy https://academy.hubspot.com/   Sponsors:   Jojoba: www.jojobacompany.com   HobaCare Jojoba is a premium quality, 100% pure jojoba oil that is highly beneficial for massage therapists. As a single-ingredient product, it aligns perfectly with holistic practices, providing an all-natural, chemical-free massage medium option. Jojoba oil closely resembles human sebum, which allows it to absorb easily and deeply into the skin, delivering a non-greasy, moisturizing experience that doesn't clog pores or cause allergic reactions. This unique property makes it an excellent medium for massage, enhancing tactile contact without leaving an oily residue. HobaCare Jojoba is also shelf stable and will not stain natural fiber sheets. By choosing HobaCare Jojoba, massage therapists can enhance their practice, offering clients a superior, skin-friendly experience that promotes both skin health and overall well-being.   Website: www.hobacare.com   Facebook: https://www.facebook.com/jojobacompany   Instagram: https://www.instagram.com/jojobacompany    

We're less than ONE WEEK away from World Certification Week 2023—so George B Thomas, owner of George B Thomas, LLC and longtime HubSpot Academy advocate, joins the show to walk us through the role HubSpot Academy has played throughout his career and life journey, and the impact he's seen from achieving certifications by the dozens. We get into this year's World Cert Week event, what his plan is, and his recommendations for others to approach it with intention. And knowing George has navigated nearly all of the HubSpot Academy catalog, he offers up his tips for operationalizing the pursuit of certifications—including how he keeps up with new additions and updates, how he determines what to take and in what order, how to keep recertifications manageable to maintain certification status, and how to improve exam pass rates overall.

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

The countdown to World Certification Week 2023 has begun! From May 15th through the 19th, HubSpot will donate five dollars for every certification awarded during that week to nonprofits dedicated to expanding access and opportunities for education around the world. So it makes sense that for this week's episode, Penina Shtauber, a Director of Digital Marketing at ScaleOps, comes on the show to talk about her team leverages HubSpot Academy certifications to scale new hire onboarding efforts and reduce the ramp up time for the team. She shares the benefits behind certification assignments, both for the team and as a pull-through to their clients, how assignments are handled between company directives and self-selection, and how they continue to layer in for continued employee development.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINA GARNETTAward-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpotYou can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You'll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markkilensTwitter: twitter.com/MarkKilensKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Mark Kilens is Chief Marketing Officer of event-led engagement platform, Airmeet, leading a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events category. Prior to joining Airmeet, he served as VP of Content and Community at Drift, and oversaw Drift Insider, a community of 50,000+ members. He also previously held the title of VP of Marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass $600 Million USD in revenue. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.

Mark Kilens is Chief Marketing Officer of event-led engagement platform, Airmeet, leading a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events category. Prior to joining Airmeet, he served as VP of Content and Community at Drift, and oversaw Drift Insider, a community of 50,000+ members. He also previously held the title of VP of Marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass $600 Million USD in revenue. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.

Mark Kilens is Chief Marketing Officer of event-led engagement platform, Airmeet, leading a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events category. Prior to joining Airmeet, he served as VP of Content and Community at Drift, and oversaw Drift Insider, a community of 50,000+ members. He also previously held the title of VP of Marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass $600 Million USD in revenue. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.

The business closest to the customer wins.This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need.But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer.That's why the idea of Event-Led Growth is one you should consider.On this show, Mark Kilens, CMO of Airmeet, will teach you what  Event-Led Growth means and show you: - why events are a more efficient way to discover prospects, engage buyers, and grow advocates- how most companies are underutilizing events, and the opportunity it creates for you- what you can do to de-risk your event strategy and make sure it drives longterm success for your team- how the next generation of influencer marketing is an event strategy- and more!Mark has led one of the greatest customer marketing successes in tech as VP of the Hubspot Academy, been a part of an epic category design as VP of content and community at Drift, and is about make Airmeet the next great success story in SaaS. Don't miss your chance to connect and learn from his cutting edge strategies and real world experience.Connect with Mark:On her LinkedIn: https://www.linkedin.com/in/markkilens/Connect with ME!Online at:LinkedIn or Instagram.Support the show

Microcredentials are becoming a lot more prevalent. In today's episode of Centricity, our host Will Riley meets with Kevin Dunn to talk about microcredentials and how they can strengthen both sellers AND businesses. The Value of Microcredentials One of the big appeals of microcredentials is what it proves. People can claim they've learned something, yes, but being certified in it PROVES that they've genuinely learned that topic. Having microcredentials on your resume can also bolster it and give you priority for a position compared to unqualified competitors. However, microcredentials can still be a POWERFUL asset for executives as well as for businesses. Microcredentials For B2B and Executives Instead of viewing microcredentials as a simple badge on your LinkedIn profile, view it as a means of developing yourself professionally. Along with developing yourself professionally, microcredentials help foster BUSINESS growth. When everyone involved with a business's success is fully certified and aware of what they're doing, that business will NATURALLY see better results. Microcredentials also provide sellers with VALUABLE information for buyers and clients. For example, if the client is needing SEO work done, a microcredential can help B2B sellers better meet that buyer's need. Microcredentials can also help you build PARTNERSHIPS. If you or your business are certified in working with a certain platform, then you could partner with that platform. Platforms, as well as buyers, are more likely to trust a CERTIFIED seller instead of an uncertified one. You can get your own microcredentials at www.hubspot.com. If you want to contact Kevin Dunn directly, you can reach out to him on both Twitter and LinkedIn. Dunn also hosts his own podcast, the Agency Unfiltered podcast.

Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it's been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed all of this and more, this week on the On Brand podcast. About Mark Kilens As Chief Marketing Officer of virtual and hybrid event platform, Airmeet, Mark Kilens leads a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events category. Kilens has 15 years of marketing leadership experience. His main goal is to help global businesses engage and grow their customer base through event-led growth practices. This consists of using immersive and integrated events across the entire customer journey to create a highly personalized digital experience. Prior to joining Airmeet, he served as VP of Content and Community at Drift, and oversaw Drift Insider, a community of 50,000+ members. He also previously held the title of VP of Marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass $600 Million USD in revenue. Episode Highlights “We need to expand our definition of events,” Mark began. “Events include webinars and online events as well.” Mark went on to talk about how podcasts are events as well. Chicken or egg? In talking about the interrelationship between content and events, Mark posed a classic chicken-and-egg question: what should come first—the content or the event? Mark made a case for both. “It really depends on what you're doing with your event.” “If there's one thing to do differently in your events …” I love this type of statement from a guest. Mark suggests that we need to spend as much time planning the event as we do producing and promoting it. This adds up to time well spent as you dig deeper on what your event is and who it's for. What brand has made Mark smile recently? “Patagonia—I just love the brand and the product,” Mark noted. “Plus they're picking a side and that's important in branding today.” To learn more, you can connect with Mark on LinkedIn and Twitter. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's face it: events are evolving and taking on the virtual and hybrid route. But as more businesses incorporate these strategies into their marketing mix, you're probably scratching your head wondering… “Where do I even begin?”That's why we've brought on Mark Kilens to give event marketers some ammunition to think better and differently!Mark has gone far in the marketing industry, having built HubSpot Academy from the ground up to working as VP of Content and Community at Drift. Now he's the first-ever CMO of Airmeet, a leading virtual and hybrid event platformHe shared his expertise and talked about:- Current struggles in the in-event space- Why a diversified event portfolio is essential- How to build a connection and relationship nowadays (versus 3 years ago)- Maximizing reach or relevancyDon't miss the chance to join the dialogue on how virtual and hybrid events play a big role.Whether you just need to understand the basics or would like in-depth knowledge, connect with us in this episode!Connect with Mark: On his LinkedIn: https://www.linkedin.com/in/markkilens/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   On my Company: https://rockwayexhibits.com/ 

Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations   Kyle Jepson and Mike Montague, instructors in this new course, talk about why salespeople fail to connect in prospecting calls and how you can bring more relevance and credibility to your sales conversations. You only get one chance to make a first impression with your buyer. This critical moment can capture their interest, establish equal business stature in the relationship, and set the stage for a mutually-beneficial sales process. Or, it can kill your sale before it ever has a chance to develop. In fact, 60% of people find generic sales pitches irritating. Most salespeople are overly enthusiastic and use resume-style hyperbole when trying to get a buyer's attention. However, Sandler has discovered what savvy salespeople already know. To be successful, you must make the conversation about the buyer's needs, not your credentials, and differentiate yourself from competitors. In this lesson, you'll learn how to properly introduce yourself and your company in a way that drives engaging sales conversations. Learn Sandler's four steps to a powerful, buyer-focused, 30-second value proposition and craft yours alongside our experts. This lesson is designed for salespeople and their leaders who are struggling to fill the top of the funnel and close enough business from their inbound leads. Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations  

Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations   Kyle Jepson and Mike Montague, instructors in this new course, talk about why salespeople fail to connect in prospecting calls and how you can bring more relevance and credibility to your sales conversations. You only get one chance to make a first impression with your buyer. This critical moment can capture their interest, establish equal business stature in the relationship, and set the stage for a mutually-beneficial sales process. Or, it can kill your sale before it ever has a chance to develop. In fact, 60% of people find generic sales pitches irritating. Most salespeople are overly enthusiastic and use resume-style hyperbole when trying to get a buyer's attention. However, Sandler has discovered what savvy salespeople already know. To be successful, you must make the conversation about the buyer's needs, not your credentials, and differentiate yourself from competitors. In this lesson, you'll learn how to properly introduce yourself and your company in a way that drives engaging sales conversations. Learn Sandler's four steps to a powerful, buyer-focused, 30-second value proposition and craft yours alongside our experts. This lesson is designed for salespeople and their leaders who are struggling to fill the top of the funnel and close enough business from their inbound leads. Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations  

Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations   Kyle Jepson and Mike Montague, instructors in this new course, talk about why salespeople fail to connect in prospecting calls and how you can bring more relevance and credibility to your sales conversations. You only get one chance to make a first impression with your buyer. This critical moment can capture their interest, establish equal business stature in the relationship, and set the stage for a mutually-beneficial sales process. Or, it can kill your sale before it ever has a chance to develop. In fact, 60% of people find generic sales pitches irritating. Most salespeople are overly enthusiastic and use resume-style hyperbole when trying to get a buyer's attention. However, Sandler has discovered what savvy salespeople already know. To be successful, you must make the conversation about the buyer's needs, not your credentials, and differentiate yourself from competitors. In this lesson, you'll learn how to properly introduce yourself and your company in a way that drives engaging sales conversations. Learn Sandler's four steps to a powerful, buyer-focused, 30-second value proposition and craft yours alongside our experts. This lesson is designed for salespeople and their leaders who are struggling to fill the top of the funnel and close enough business from their inbound leads. Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations  

We're so excited about this episode. First, because we're obsessed with the HubSpot Academy. Second, because we have an AWESOME guest: Kevin Dunn, HubSpot Academy's very own Senior Manager! Tune in and hear what Kevin has to say about the HubSpot Academy and where it's headed in the future.Resources: HubSpot Academy Kevin's Podcast, Agency Unfiltered on Spotify & Apple Podcast Connect.comContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Ben Rubin, VP of Revenue at Remotish, joins the show to share his perspective on the age of the connected customer and the resulting big bets he sees his organization making as we prepare for 2023. Ben digs into the importance of human connection, and how it manifests itself in sales calls, client engagements, and hiring pipelines—citing that even in B2B communications and interactions, it's human-to-human. He also digs into the value of a connected platform and access to data that covers the entire customer journey. Looking ahead to 2023, Ben shares some of the adjustments Remotish is planning to make to their operating model—including the required lengths of their RevOps and WebOps service offerings and the installation of a new, role-based learning path model for team development. Remotish also has historically requested their team to complete and achieve all of the certifications offered by HubSpot Academy, but is making a change to reflect a catalog of certifications growing in size and in diversity of topic/function coverage.

Today I definitely looked out for my audience and turned lemons into Lemonade. I had a podcast scheduled with Mark Kilens, CMO of Airmeet, and his new VP of Channel.... But, I forgot to invite his VP of Channel. Idiot move. This was Mark and my first ever call so we started to chat about his background and when we got onto the topic of his experience with HubSpot (Mark was VP of HubSpot Academy - the most successful SaaS academy and certification program ever), I realized how valuable his insight would be on some pain points related to training and certification programs our audience have asked me about. So, I asked if he wouldn't mind using the 30 minutes we had left to take us through his experience and advice for setting up a saas training and certification program. It turned out to be one of the more insightful conversations I've had in a long time. Marks tips: Educational content should live under marketing. Start without an LMS - you may never need it. The owner of the academy should be passionate. Make it free. If you need help, go to these guys: https://www.saasacademyadvisors.com/transformational-education-register Best education hits on all three of these: Blooms Taxonomy Why - articulate the why. Sales piece. Outcome. How - from a non-product standpoint. What - tools involved, you use with the how. Examples. "Why" = problem, "what" is the solution, "how" are the features. https://www.valamis.com/hub/blooms-taxonomy Sponsors: Reveal - A free account mapping solution. Partnerstack - Partner tracking and payouts. ‍Partnerhub® - for finding and managing your partnerships. ‍

This week, HubSpot Academy's own Kyle Jepson joins the show to talk about HubSpot admins. As HubSpot's resident admin advocate, champion, Kyle shares his definition of a HubSpot admin, the responsibilities they own, and things they must know inside of HubSpot. Kyle talks through the differences between admins and solutions architects—and how he views the distinctions, contrasts, and overlaps between those two functions. And through that lens, he also shares what opportunities exist for solutions partners. Kyle then pulls the curtain back a bit on how he thinks about potentially certifying and credentialing admins. For example, on the significant spectrum that is HubSpot expertise, where does he draw that line in having the depth and breadth of knowledge that is certifiable? And how is he visualizing the two workstreams for educating admins and assessing admins? With that, Kyle shares his thoughts on the growing audience, community, and prevalence of those ready to be certifiable HubSpot admins—and where they should be looking for staying up to date with HubSpot product updates.

1028 Mark Kilens is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet's global marketing team responsible for brand, demand, lifecycle, and product marketing. Airmeet helps organizations discover, engage, and grow customers using event-led growth. A new way to create immersive and integrated events across the entire customer journey. He previously was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift's community, Drift Insider, which has 50,000+ members, and Drift's FLASH, RevGrowth, and HYPERGROWTH events. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue. When he's not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean. Go fast, take chances! ___________ Want your customers to talk about you to their friends and family? That's what we do! We get your customers to talk about you so that you get more referrals with video testimonials. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness --- Support this podcast: https://anchor.fm/businessbrospod/support

How do you build a loyal customer base? By giving them the best experience you can through great content. Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.  He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities. You'll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Mark: LinkedIn: http://linkedin.com/in/markkilens (linkedin.com/in/markkilens) Twitter: https://twitter.com/MarkKilens (twitter.com/MarkKilens) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)

Kyle Jepson is the Sr. Inbound Professor at HubSpot. He teaches free online courses at HubSpot Academy, the worldwide leader in inbound marketing and sales education. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot's sales software. He also makes tutorials and new feature update videos for Hubspot on his LinkedIn, which has impressively garnered over 3 million combined views! He is on the leading front of transforming the way businesses sell, and in this episode he came down to delve DEEP into the mind-blowing potential of Hubspot. In this episode we discuss the common pitfalls of CRM platforms, what sets the Hubspot apart, why Hubspot Academy is free, the value of Hubspot certifications, who Hubspot is and is not for, the way the internet has changed sales, Hubspot success stories, and a brilliant approach to building a social media audience as a business. Connect w/ Kyle Jepson: Kyle's LinkedIn: https://www.linkedin.com/in/kyleanthonyjepson/ Kyle's Twitter: https://twitter.com/kyle_jepson Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Kyle is a Senior Inbound Sales Professor at Hubspot. Kyle produces educational content for HubSpot Academy, which is the worldwide leader in inbound marketing and sales education, transforming the way people and companies grow through online courses, projects, certifications, and software training.   In this episode, Kyle talks about the main benefits and risks of the use of technology in sales, and how we can use tools to accelerate our business growth and sales.    Here are some of the topics covered in this episode: The most important tools and automation processes that we can use to benefit sales teams Which CRMs are the best fit for a sales team and what advantages and disadvantages they have Why sales technology is a key aspect of business success and how can we use it in our favor The first step for salespeople that are looking to find the right sales technology    More From the Guest   Linkedin: https://www.linkedin.com/in/kyleanthonyjepson/   Twitter: https://twitter.com/kyle_jepson   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out! Watch the video here: Can’t see anything? [...]Read More... from {PODCAST} In-Ear Insights: The Value of Professional Certifications

Community is a hot topic at the moment. And for good reason — it's a strong and proven strategy for sustainable growth. Mark Kilens is the OG of community-led growth. He founded HubSpot Academy and has built Drift's Insider community into the powerhouse that it is today. I'm thrilled to share this conversation with you. Mentioned in the show: ✨ Transcript with Key Takeaways ✨ Connect with Mark on LinkedIn and Twitter ✨ Drift Insider ✨ Community Sense podcast

Freelance graphic designer and creative lead at Freelancer Magazine Angela Lyons joins Louise to talk all things learning. Keeping your skills fresh is essential if you want to stay on top of the latest industry trends and do the best possible work for your clients. And let's not forget the strategy, finance and marketing skills we need to build a sustainable business. It's a lot to fit in! Listen in to hear:How Ange has been using #Write52 to record her journey as a 'forever learner'The mentorships and courses that have had the biggest impact on Ange's business over the last yearHow to avoid shiny object syndrome and figure out what courses you really needHow to budget your time and money for learning (incl. Louise's £1 rule of investing!)Mentioned on this episode:Freelancer Magazine: https://www.freelancermagazine.co.uk/#Write52: https://www.write52.com/Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage/Enterprise Nation: https://www.enterprisenation.com/HubSpot Academy: https://academy.hubspot.com/The Marketing Meetup: https://themarketingmeetup.com/Hannah Williams: https://scribbleinc.co.uk/Penny Brazier: https://the-mighty-pen.co.uk/Carla Frank: https://www.carlafrankcreative.com/International Magazine Centre: https://internationalmagazinecentre.com/Say hi to Ange:LinkedIn: Angela Lyons1Twitter: @AngeLyonsDesignInsta: Ange_LyonsWebsite: www.angelalyons.comSay hi to Louise:Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Website: thecopyprescription.comIf you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated!

How do you leverage user-generated content to scale your content quickly? Mark Kilens founded HubSpot Academy, the #1 source of inbound marketing education. Since then, he joined Drift and grew their Insider community to over 50,000 members. One of the ways he scaled these communities—and therefore their brands—was through user-generated content. He shares how you can enable your communities to create content in this episode of The Content Callout.Outline of This Episode[2:02] Why Mark created Hubspot academy[6:10] How to create massive amounts of content[8:11] Partner with your customers to market your brand[11:05] Learn more about Drift Insider[14:55] Content needs to be integrated across verticals [20:56] How to connect with Mark KilensResources & People MentionedGet 50% Drift's event on March 16th Flash Miami 2022 using code: MARKKILENS50The Community Sense podcastConnect with Mark KilensDrift InsiderConnect on LinkedInFollow on TwitterText Mark at 978-226-6965Connect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

In this episode of The Power Producers Podcast, David Carothers interviews Chris Greene, The Flood Insurance Guru. Chris discusses the Flood Education Center's mission and highlights the importance of customer/client feedback and the key elements to consider while developing content. Episode Highlights: Chris discusses why he chose to launch the Flood Education Center on the 10th anniversary of his mother's passing. (3:00) Chris mentions that the Flood Education Center has been in the works for four years before he launched it. (5:11) Chris explains how he determines the appropriate video duration and how much he can provide to someone before it becomes too much? (11:16) When developing content, Chris explains why it is critical to focus on what our consumers do. (15:07) Chris explains what a universal customer experience is and why it is important to them. (20:46) Chris mentions having the Learning Center on HubSpot with all of the data in there, makes it really easy. (23:14) Chris explains why HubSpot Academy is amazing. (29:23) Chris explains why all of their videos are between two and two and a half minutes long. (34:20) Chris discusses how dedicated they are to ensuring that the Learning Center fulfills its purpose. (36:11) Tweetable Quotes: “When people give you feedback, don't get an ego and say, you know, whatever, or, you know, I'm better than that, really listen to it, so that you can continue to improve it.” -  Chris Greene “We do some content that we personally want to do, yes. But we really try to focus on what our customers want.” -  Chris Greene “If you can't find what you're looking for, if it doesn't have it, make sure to fill out a contact us form in the notes put, ‘Hey, I'm looking for this if your learner center doesn't have this', and we will go and actually create that content, just for you.” -  Chris Greene Resources Mentioned: Chris Greene LinkedIn The Flood Insurance Guru HubSpot David Carothers Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers interviews Chris Greene, The Flood Insurance Guru. Chris discusses the Flood Education Center's mission and highlights the importance of customer/client feedback and the key elements to consider while developing content. Episode Highlights: Chris discusses why he chose to launch the Flood Education Center on the 10th anniversary of his mother's passing. (3:00) Chris mentions that the Flood Education Center has been in the works for four years before he launched it. (5:11) Chris explains how he determines the appropriate video duration and how much he can provide to someone before it becomes too much? (11:16) When developing content, Chris explains why it is critical to focus on what our consumers do. (15:07) Chris explains what a universal customer experience is and why it is important to them. (20:46) Chris mentions having the Learning Center on HubSpot with all of the data in there, makes it really easy. (23:14) Chris explains why HubSpot Academy is amazing. (29:23) Chris explains why all of their videos are between two and two and a half minutes long. (34:20) Chris discusses how dedicated they are to ensuring that the Learning Center fulfills its purpose. (36:11) Tweetable Quotes: “When people give you feedback, don't get an ego and say, you know, whatever, or, you know, I'm better than that, really listen to it, so that you can continue to improve it.” - Chris Greene “We do some content that we personally want to do, yes. But we really try to focus on what our customers want.” - Chris Greene “If you can't find what you're looking for, if it doesn't have it, make sure to fill out a contact us form in the notes put, ‘Hey, I'm looking for this if your learner center doesn't have this', and we will go and actually create that content, just for you.” - Chris Greene Resources Mentioned: Chris Greene LinkedIn The Flood Insurance Guru HubSpot David Carothers Florida Risk Partners The Extra 2 Minutes

Mike Montague interviews Dan Tyre, Inbound Fellow at Hubspot, on How to Succeed at Selling in a Hybrid World. Mike and Dan collaborated on a new free course in Hubspot Academy called Selling in a Hybrid World.   You can take the course by enrolling at https://www.sandler.com/hybridselling.    Dan Tyre is author of Inbound Organization and was employee #6 and the first salesperson at Hubspot. Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line.    In this episode: The best attitude, behavior, and technique on how to succeed at selling in a hybrid world Determine what will be done digitally and what won't Be a helper Contact prospects multiple times in multiple ways Listen, don't talk Stand up more and sit less Prep and debrief the call Don't stack Zoom calls without prep and debrief time in between   Podcast: https://howtosucceed.libsyn.com/ iTunes: https://itunes.apple.com/us/podcast/how-to-succeed-podcast-by/id1097591566 Spotify: https://open.spotify.com/show/00JoVzRtMzmQB5Ae5RWWQZ   The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a comment!

The one where Ted interviews Crystal from Hubspot Academy.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Crystal King:Twitter - https://twitter.com/crystallynInstagram - https://instagram.com/crystallyn14LinkedIn - https://www.linkedin.com/in/crystalking/Website - http://www.crystalking.comFollow Hubspot Academy:Twitter - https://twitter.com/hubspotacademyInstagram - https://instagram.com/hubspotacademyLinkedIn - https://www.linkedin.com/school/hubspot-academyWebsite - https://academy.hubspot.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A leader in the sales world, scientist of modern selling, bestselling author, 3X varsity athlete and currently the managing partner at Stage 2 Capital, Mark Roberge started out in life by hiding his intelligence because he wanted to fit in - the seeds of an unlikely career journey being able to build skills around and relate to a broad spectrum of people and organizations. Mark's grandfather, a World War 2 Veteran, semi-pro baseball player, and janitor at a bank taught Mark not to take education for granted and make the most out of the opportunities he had in life.Running miles at just over 4 minutes in Track, along with playing Soccer and Tennis, Mark's athletic roots also had a big influence on his career. Mark got accepted to MIT for undergrad and almost went, ultimately deciding not to go because he wanted to pursue a life of balance. (He found himself back at MIT later in his educational path) He studied mechanical engineering because he was great at math and was always told he should be an engineer. Mark chose to work at Accenture right out of college, and after getting placed at a startup was hooked on startup culture and the entrepreneurial spirit because of the pace of innovation and the financial upside. Mark shares how one of the co-founders of Hubspot invested in his startup with one stipulation: that Mark would spend time helping him at Hubspot which lead to an unlikely role given his background in engineering in Sales and eventually becoming CRO. Mark also shares about being an advocate for mental health after being diagnosed with PTSD after experiencing the 9/11 attacks in 2001. Today he hopes to normalize getting treatment for mental health. About Mark Mark Roberge is an Advisor to HubSpot and former Chief Revenue Officer of HubSpot's Sales Division. He is the bestselling author of the award-winning book, “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million”. Mark is one of the instructors for HubSpot Academy's Inbound Sales Certification and also a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he teaches Entrepreneurial Sales and Marketing in the second-year MBA program.Prior to his role as CRO, Mark served as SVP of Worldwide Sales and Services at HubSpot, increasing revenue over 6,000% and expanding the team from 1 to 450 employees. As a result, HubSpot placed #33 on the INC 500 Fastest Growing Companies list in 2011.Named one of Forbes' Top 30 Social Sellers in the World, Mark has also won the Salesperson of the Year award at the MIT Sales Conference in 2010. He was a semi-finalist in the 2005 MIT $50K Business Plan competition and was awarded the Patrick McGovern award for his contributions to entrepreneurship at MIT. He holds a BS in Mechanical Engineering from Lehigh University and an MBA from the MIT Sloan School of Management.Mark's Links Connect with Mark on LinkedIn: https://www.linkedin.com/in/markrobergeCheck out Mark's “Science of Scaling” here: https://blog.stage2.capital/science-of-scalingBuy a copy of Mark's bestselling book: “The Sales Acceleration Formula”: https://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072To learn more about Jake Dunlap and Skaled, please visit the links below.Jake Dunlap Personal Site - http://jakedunlap.com/Jake Dunlap LinkedIn - https://www.linkedin.com/in/jakedunlap/Skaled - https://skaled.com/Skaled LinkedIn - https://www.linkedin.com/company/skaledJake Dunlap - Twitter - https://twitter.com/JakeTDunlapJake Dunlap - Instagram - http://instagram.com/jake_dunlap_Jake Dunlap - Facebook - https://www.facebook.com/JakeTDunlap/Skaled  - YouTube - https://www.youtube.com/channel/UCsw_03rSlbGQkeLGMGiDf4Q