Podcasts about Vidyard

Click Here to Get All Podcast Show Notes!Generating quality leads can be expensive and time-consuming. But what if you could generate high-quality leads on autopilot without spending a dime? Sharran reveals four game-changing systems that can automate your lead generation and fill your pipeline while you sleep.In this episode, Sharran introduces the $0 Lead Engine, a revolutionary system that uses four strategic methods to generate leads without expensive ads or complicated funnels. He walks through practical, actionable steps anyone can implement, even with a virtual assistant or AI. From leveraging LinkedIn's Industry Hook to Twitter cold outreach, the episode shows you how to take advantage of existing platforms and tools like AI to automate and scale your lead generation. Learn how to get real-time conversations, engage your target audience, and effortlessly build a steady stream of leads.Are you ready to automate your lead generation and scale your business on autopilot? Tune in to learn how the $0 Lead Engine can help you get leads while you sleep. “If you did one list swap per month for the next year, it will dramatically grow your audience base–you'll be shocked as to what it does.”- Sharran SrivatsaaTimestamps:01:25 - Why consistent lead generation is crucial for business growth02:40 - The LinkedIn industry hook: Using DMs and video outreach06:58 - The Twitter cold outreach engine for real-time leads11:14 - Facebook Marketplace freebie hook: A lead magnet strategy14:00 - The list swap method: Leveraging other businesses' audiences16:54 - Recap: $0 Lead EngineResources:- ChatGPT - https://chatgpt.com/- Loom - https://www.loom.com/- Vidyard - https://www.vidyard.com/- TweetDeck (now X Pro) - https://pro.x.com/- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free -

In today's world, attention spans are shorter than ever. With this in mind, marketers need to let go of outdated content tactics to embrace the future of B2B content, and some of the best ways to do this is through the smart use of video and leveraging original insights.In our latest episode of Best Story Wins, we sat down with Laura Wilkinson, Director of Brand Marketing at Vidyard, to talk about how video is the not-so-secret weapon for cutting through the noise, and what it means to optimize for content quality over quantity. Laura shares why her team has moved away from the traditional blog, the power of AI avatars in sales, and how great storytelling is the key to building better customer relationships.We also discuss:Why video-first brands are leaving traditional content in the dust.The marketing myths that need to die immediately.How to make your brand unforgettable (without annoying your audience).And much, much more. 

What makes a C-suite executive stop, read, and respond to a sales message?Scott Leese and Jonathan Lister joined us to reveal the true priorities and pain points driving executive decision-making. Discover outreach messaging that instantly resonates with top leaders, navigate conversations that drive action, and position yourself as a trusted advisor instead of just another sales rep.Watch and learn the frameworks for engaging with the most challenging audience in the room, from initial outreach to closing the deal.You'll Learn:What truly drives C-suite decision-making todayTechniques for messaging that instantly grab executive attentionHow to navigate gatekeepers and build momentum toward the closeThe Speakers: Jason Bay, Scott Leese and Jonathan ListerIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Zoominfo, Vidyard, OrumLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

Want to know what really works in cold outreach today?Watch your favorite Daily Show hosts as they share the cold prospecting strategies they've refined from interviewing hundreds of top sales leaders. From LinkedIn voice notes to multi-channel approaches, discover what's actually getting responses – and what's falling flat.Also learn which signals trigger engagement, how to avoid common prospecting pitfalls, and walk away with proven tactics you can implement immediately.You'll Learn:Identifying key triggers that spark prospect engagementMastering the channels getting the highest response rates todayCritical mistakes to avoid that kill cold outreach successThe Speakers: Jason Bay, Will Aitken, Leslie Douglas, Jed Mahrle and James BuckleyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Zoominfo, Vidyard, OrumLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

In this conversation, Ryan Staley interviews Jonathan Lister, COO of Vidyard, discussing the transformative role of AI in video marketing and outreach. Jonathan shares insights on how Vidyard leverages AI avatars to enhance personalization at scale, improve customer management, and streamline sales processes. The discussion covers various use cases, engagement metrics, and the future potential of AI in go-to-market strategies.Takeaways

Join us as we welcome Jonathan Lister to discuss the cutting-edge integration of video and AI technology in sales. Jonathan shares his expertise on how platforms like YouTube are reshaping how content is consumed, underscoring the vital role video plays in modern sales strategies. From AI avatars that elevate buyer interactions to the growing preference for visual content, this episode unpacks the innovative tools redefining personalization and engagement in sales. Pre-event video introductions and AI-driven personalization are just the beginning of what's possible. Mark and Jonathan also discuss balancing automation with human touch.

Grab your favorite mug—we're asking what's ✨brewing✨ in comp strategies for the year ahead. In this episode of Comp and Coffee, host Ruth Thomas kicks off 2025 with guest Sarika Lamont, Vice President of People and Culture at Vidyard. The discussion revolves around the emerging trends and critical priorities in HR and compensation, focusing on the intersection of equity, AI, and employee empowerment. Sarika shares insights on fostering pay equity independently of DE&I trends and emphasizes the importance of sustainable pay practices. Tune in for a dynamic conversation about navigating HR challenges and strategies in the new year. Key Highlights: The influence of political and economic changes on HR priorities in 2025. The ongoing debate and strategies around remote work versus return to office. The role of AI in shaping HR and compensation processes and policies. A deep dive into the importance of pay transparency and equity amid shifting DE&I focuses. Innovative approaches to integrating performance and pay within organizations. Emerging trends in personalized rewards and skills-based pay practices. Quotes: "Compensation is an area of strategic focus for HR teams and leaders in 2025." – Sarika Lamont "Pay equity should happen systemically all the time, driven through inclusive processes." – Sarika Lamont "Performance is about growth; feedback is how action happens." – Sarika Lamont "The power of choice in total rewards is critical for fulfilling diverse employee needs." – Sarika Lamont Resources: 2025 HR Predictions Guide: https://www.payscale.com/research-and-insights/2024-end-of-year-report/#module-19 I Hate it Here Podcast Episode Compensation 101 - https://open.spotify.com/episode/54HavsXulnai0ORYK79D58?si=Y8THgieHSo-Sq_yE9vIkpA&nd=1&dlsi=6c587930609e460c

John Barrows is joined by Jonathan Lister, COO of Vidyard and former VP of Global Sales Solutions at LinkedIn. With over 25 years of experience in B2B tech and SaaS, Jonathan shares his journey of building billion-dollar organizations and explains the critical role of curiosity in leadership and hiring.Jonathan breaks down the evolving role of sales in the AI era, emphasizing the shift from quantity to quality in personalized selling. If you're ready to unlock talent, embrace change, and shape the future of sales, this conversation is packed with actionable insights.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanlister/ Check out the Vidyard Website: https://www.vidyard.com/

This podcast interview focuses on the challenges and strategies of implementing product-led growth (PLG) effectively (and when to stay out of PLG). My guest is Wes Bush, product-led growth pioneer, founder of Productled.com, and bestselling author. Wes is widely recognized as one of the pioneers of the product-led growth movement, challenging an entire industry to rethink their approach to SaaS growth. In 2016, he introduced a freemium product at Vidyard that gained over 100,000 users in less than 12 months, sparking his passion for PLG. He's a Bestselling Author: His book "Product-Led Growth: How to Build a Product That Sells Itself" has sold over 100,000 copies globally, primarily through word-of-mouth.  Meanwhile, he has partnered with 408+ SaaS companies to generate over $1bn in self-serve revenue. Based on that experience, he recently released his new book, The Product-Led Playbook, to discover a simple system to scale your SaaS to 7, 8, or even 9 figures in self-serve revenue with a small team. His vision:  For every company to have a free product experience that enables them to serve before they sell.  This inspired me, and hence, I invited Wes to my podcast. We explore the critical differences between successful and unsuccessful PLG implementations. He highlights the importance of treating PLG as a comprehensive business strategy, not merely a product or marketing tactic. We discuss the importance of choosing the right go-to-market strategy based on product complexity and value addition. I.e., when to opt for Sales-led Growth, and when for Product-Led growth. Last but not least, he shares his framework for deciding what to offer at no cost.  Here's one of his  quotes What separates the companies that really see success with product-led growth versus the ones that don't? ... They are thinking about product-led growth not just as a product thing; they are treating it as a company thing. They are actually building a product-led business. During this interview, you will learn four things: What key questions to ask to determine which approach fits your SaaS company better  What's required to be crystal clear about before implementing PLG?  Why he believes a hybrid PLG + Sales-led growth approach will become dominant (60%+) for B2B SaaS, with pure PLG and pure sales-led each around 20% What we can learn from PLG when it comes to building better websites? For more information about the guest from this week: Wes Bush Website: Productled.com Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

I am excited to have Wes Bush, the Founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. He is the author of the new book, The ProductLed Playbook In this episode, Wes Bush, founder of ProductLed and author of Product-Led Growth, shares his journey into startups and the transformative power of product-led growth (PLG). Wes explores the shift from sales-led to PLG models, insights from Vidyard, and the keys to scaling SaaS businesses. He discusses freemium challenges, leveraging AI for better conversion, and mastering content marketing with books as lead magnets. Wes also dives into hiring for growth, metrics for PLG success, and creating standout content with a contrarian viewpoint, and much more! Subscribe on Spotify Subscribe on YouTube Subscribe on iTunes Learn What do you see as the biggest benefits for companies adopting a product-led approach? What does a successful product-led team look like How can sales teams integrate with a PLG strategy? What is your favourite business book/ podcast? –Traction What is your favourite online tool? –Canva If you could go back to when you started working, what is the one thing you would have focused on? – Stopped creating after the first book Timestamps Wes's Journey into Product Management (00:02:45) The Transition from Sales-Led to Product-Led Growth (00:04:30) Insights from Vidyard and Growth Challenges (00:07:15) Focus on One Growth Channel or Multiple Channels? (00:12:30) Recommended Ad Budgets and Key Considerations (00:15:00) Defining Product-Led Growth vs. Sales-Led Models (00:18:00) Examples of Successful PLG Companies (00:20:30) Freemium Model Challenges and AI Opportunities (00:23:00) PLG for B2B vs. B2C Companies (00:25:45) Content Marketing and the Role of Books (00:28:00) Using Books as Lead Magnets for SaaS Companies (00:31:30) Why Wes Turned Down Traditional Publishers (00:34:00) Content Team Integration with Consulting Practices (00:37:00) Best Channels for Growth and Future Trends (00:40:15) The Role of Contrarian Opinions in Content Strategy (00:42:45) Impact of AI on SEO and Search Trends (00:45:30) Reaching Younger Audiences Through TikTok and Social Media (00:48:00) Key Metrics for Measuring PLG Success (00:50:30) When to Hire a Head of Growth (00:53:00) Motivation Behind Writing the Product-Led Playbook (00:56:00) Differences Between Product-Led Growth and Product-Led Playbook (00:58:30) Wes's Links LDN– https://www.linkedin.com/in/wesbush Product Led Playbook - https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed/dp/1777119367 My Links Podcast: https://lifeselfmastery.com/itunes YouTube: youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal 5-day email course: www.enterprisesalesexpertise.com

In addition to our regular episode's featuring Fidelity's portfolio managers, subject-matter experts and thought leaders, we bring in special guests. On today's podcast, we're pleased to welcome Michael Litt, CEO and Co-Founder of Vidyard, who has an insightful conversation with host Agnes Doherty, VP Regional Sales, on the growing client demand for video communications and the influence of artificial intelligence in driving this trend. At Fidelity, our mission is to build a better future for Canadian investors and help them stay ahead. We offer investors and institutions a range of innovative and trusted investment portfolios to help them reach their financial and life goals. Fidelity mutual funds and ETFs are available by working with a financial advisor or through an online brokerage account. Visit fidelity.ca/howtobuy for more information. For a fourth year in a row, FidelityConnects by Fidelity Investments Canada was ranked #1 podcast by Canadian financial advisors in the 2024 Environics' Advisor Digital Experience Study.

Paul Green is well known for his deep insights into MSP marketing and how to create lasting results through simple, effective strategies. During this live episode, he shared valuable tips on how MSPs can consistently find new prospects, nurture relationships, and convert leads into paying clients. As Paul emphasised throughout our discussion, the key to success in marketing is consistency. He highlighted the importance of showing up regularly—whether it's through weekly emails, posting on LinkedIn, or running a podcast like ours. The big takeaway here is that marketing isn't a one-off activity; it's about building relationships over time, something that requires daily, weekly, and monthly commitment.  One of the first crucial topics we addressed was the top methods MSPs can use to turn cold prospects into warm leads. Paul Green stressed the importance of using LinkedIn as the primary platform for MSPs to find decision-makers and influencers. According to Paul, LinkedIn is a goldmine for prospects, and with everyone MSPs would want to do business with already on the platform, it's just about making the right connections. In addition to LinkedIn, Paul mentioned the power of networking—physically attending events like BNI or chamber of commerce meetings. He pointed out that networking accelerates trust-building, helping MSPs move relationships forward faster. Lastly, building an email list was another critical tactic Paul highlighted. By capturing emails from LinkedIn connections and adding them to your marketing funnel, MSPs can create direct and ongoing communication with prospects.  We then explored the challenge of finding a niche, a problem faced by many MSPs. Paul shared a very practical approach to discovering your ideal niche: look at your current clients and ask yourself, “Who do I enjoy working with, and who is most profitable?” By identifying these two factors, you can focus your marketing efforts on clients that bring both satisfaction and financial return. Paul Green has helped many MSPs discover their niche and scale their business by honing in on specific industries or verticals. The lesson here is that marketing becomes exponentially easier when you make your message relevant to a defined group of people.  Another key topic we tackled was the role of marketing tools in measuring success. Paul had a straightforward answer: the most important tool is your bank account. He encouraged MSPs not to get bogged down in vanity metrics like LinkedIn's Social Selling Index or the open rates of email campaigns. Instead, focus on the actual outcomes—new clients and increased revenue. Paul reiterated that marketing, at its core, is about creating opportunities to have meaningful conversations with prospects, and the best metric of success is the number of clients you bring on board.  We also delved into the power of personalised video messages in marketing. Paul Green discussed how platforms like Vidyard and Bonjoro allow MSPs to send tailored video messages to their prospects. The key here is personalisation. By recording a brief message directly for a client and embedding it in an email, you increase engagement dramatically. Paul shared a great tip—holding up a card with the recipient's name in the video's thumbnail—to make it more likely that they'll open the email. This small touch can make a big difference in getting your message across in a crowded inbox.  As the episode progressed, Paul and I took questions from our live audience, covering a range of topics from how to structure LinkedIn content to adapting marketing messages for different geographical audiences. One of the standout moments was when Paul provided his golden rule for time management in marketing: spend 90 minutes every weekday working on your business. This simple yet powerful tip can help any MSP owner build momentum and see long-term growth.  In summary, this episode was packed with actionable advice from Paul Green, especially on how MSPs can take control of their marketing by being consistent, focused, and creative. Whether it's using LinkedIn effectively, defining your niche, or utilising personalised videos, the underlying message is clear—marketing is a long game, but if you show up regularly and stay committed, you'll see the results. As always, it was a privilege to share this special milestone with our community, and we're looking forward to continuing to support MSPs on their growth journey.  Thank you to everyone who has supported us over the past 200 episodes, and a huge thanks to Paul Green for joining us for this unforgettable event!  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!  

It's harder than ever to get the attention of prospects and buyers. People are bombarded with so much information each day that they have no choice but to ignore much of it. How can you make your outreach unignorable?Devin Reed is a master of standing out. In this Daily Sales Show episode, he'll be walking through 3 tactical plays for cold outreach that will help you cut through the noise and win your prospects' attention. You'll Learn:Cold call openers that create actual conversations with buyersHow to nail your value proposition every timeEffective ways to ask for the meetingThe Speakers: Will Aitken and Devin ReedIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard, The Reeder, Aligned and ZoominfoLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

Inboxes are overflowing, open and response rates are half of what they were just a few years ago, and AI tools are creating more and more email output.So naturally, buyers aren't responding like they used to.As a result, Adam Robinson believes we're making outbound 10X harder than it needs to be. But he has the strategies to simplify it.He shared how he has built an outbound machine that cuts through all the clutter and gets your prospects' attention.You'll Learn:What kind of emails perform better, yet only 7% of outreach currently uses themHow to create better messaging that survives a low-engagement environmentWays you can use what you learned in email outreach to formulate better cold call frameworksThe Speakers: James Buckley and Adam RobinsonIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Zoominfo, Vidyard and RB2BLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

ColdIQ is a lead generation agency that has tested over 100 AI tools to help over 75 organizations book thousands of meetings.And they've narrowed down their top 3 tools for sales reps.Sean Wilson from ColdIQ, joined us to give you the AI tools you should be using and show you how they use them to drastically improve campaign results and how you can do the same.You'll Learn:Ways to use AI to book thousands of meetings each yearThe top 3 AI tools for sales repsHow to use those tools effectivelyThe Speakers: Jed Mahrle and Sean WilsonIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Zoominfo, Vidyard and RB2BLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

Two things that work best in cold email outreach: relevance and personalization. But do you know how to choose which one to use?Some experts say relevance is more important, but others insist that personalization is what matters most. We're bringing in two experts, one from each side of the fence, and they're writing LIVE emails so you can see for yourself.Learn how to write personalized and relevant emails, steal their real-world examples, and hear their take on what is important to include in every message.You'll Learn:Key differences between relevance and personalizationHow to pick and apply the best approachReal-world examples for both approachesThe Speakers: Leslie Douglas, Dariia Gerasymova and Patrick TrumpiIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard and Zoominfo

In this conversation, Wes Bush, the founder and CEO of ProductLed, talks about his background and journey in the product-led growth space. We start by exploring his childhood, entrepreneurial drive, and transition into the tech world. Then, Wes reflects on being fired from his job at Vidyard, how that experience fueled him to start his own business, and how he navigates being a leader today. Along the way, we explored some of the speed bumps in his journey: from making tough decisions as a leader, maintaining emotional distance from his team, managing anxiety, and finding balance while traveling.In this episode, you'll hear about:Why Wes was fired from Vidyard - and what he learned from the experienceHow he navigates being a leader today and approaches tough convos with his teamWhat gives Wes anxiety, and how he manages itThings to listen for:(01:21) Wes shares what his new book is about (03:48) His entrepreneurial spirit and itch from a young age(06:55) The moment Wes realized that any job that didn't use his brain was a waste of time(11:25) When he got fired for challenging his leadership's approach(17:53) Wes was told to stop sharing ideas(23:05) Being glad he got fired because it wasn't the right environment to be in(30:30) Wes's advice to a younger individual who needs to make a tough decision(35:46) His experience spending 19 weeks of traveling in 2023(41:00) Dealing with down days and anxieties(46:30) He describes how his job has opened new doors and opportunities(49:38) Which skill Wes wishes he worked on earlierResources:Connect with Wes on LinkedInCheck out ProductLedConnect with Andrew on LinkedInWork with AndrewLearn more about AppcuesLearn more about Navattic

It's the height of summer, and prospects are in peak-ghosting season. Why does this happen, and how can you turn it around?Join us as guest experts, Charlotte Lloyd and Troy Munson, share their proven re-engagement strategies, practical tips, and even cringe-worthy tactics to avoid. No more “just checking in” and “just following up” – listen in and pick up actionable tools to revive lost deals, transforming ghosted opportunities into closed deals. You'll Learn:Understand “ghosting” in the context of sales outreach - what it is, why it happensProven strategies that re-engage unresponsive prospectsGet practical tools to immediately improve your sales follow-up processThe Speakers: Leslie Douglas, Charlotte Lloyd and Troy MunsonIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard

You could be getting higher engagement and more positive responses from your cold messages.Kellen Casebeer knows how, and he's here to share his extensive knowledge and experience to help you get higher response rates too.Join us as he shows us how he's winning the outbound messaging game with hyper-segmentation and specific email messaging, with live examples and breakdowns of what's working now. You'll Learn:Exactly how to drive more responses from cold messagesThe importance of using specific, relevant language in your messagingWhy hyper-segmentation yields the best results in your outreachThe Speakers: James Buckley and Kellen CasebeerIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard and ZoominfoLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

You've built your list and done your homework. Now it's time to pick up the phone.But what are the most important things to focus on in this cold call to earn your prospect's time and attention?Listen as we learn from Marcus Chan, four-time Salesforce Top Sales Influencer to Follow and WSJ best-selling author. Marcus shared the exact scripts and proven techniques for improved cold call results that book more meetings, faster.You'll Learn:3 actionable stages of cold calling you can use todayHow the first 5 seconds of the call are crucial for a positive outcomeWhy it only takes 1 minute to complete the call and book the meetingThe Speakers: James Buckley and Marcus ChanIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard and ZoomInfoLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

We've all been there. You send a cold email and hear crickets in reply. But what if you had a proven way to influence the outcome of your outreach, and engage more prospects? In this Daily Sales Show episode, our guest Rachel Shi is sharing her framework to approach prospects with a “give first” mentality, with live breakdowns of cold emails that hit the right triggers and generated great responses.You'll Learn:The best strategies for higher cold email response ratesWhy your outreach should have greater transparency and clearer expectationsHow a give-first mentality and help-first approach results in better service and increased revenuesThe Speakers: James Buckley and Rachel ShiIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong and Vidyard

Florin Tatulea has a strong grip on what's happening with buyers in 2024. He's found that only 3% of them are actually buying.Listen as we explore that 3% – how to find them, and what you can learn from them. Learn how to take the “open to change” 6-7% of prospects and bring them into that 3% group.Find out why the remaining 90% don't think about your solution at all, “don't think they're interested,” or are “definitely not interested” – and how you can change their minds.You'll Learn:4 steps to successfully execute signal-led outreachHow to find that 3% and act quickly on their interestHow to read the signals of the "open to change”-ers and bring them into the 3% foldThe Speakers: James Buckley and Florin TatuleaIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard

Most people are hesitant to use AI in their sales process. They're afraid it will remove the creativity and human element. So we've invited Vin Matano, a former top AE and SDR at Demandbase, to share how AI has helped enhance creativity in his sales process leading to 27%+ reply rates and presidents club awards. He'll be sharing his favorite free AI tools and how he uses them from prospecting to close.You'll Learn:The best free AI tools on the marketHow to use AI to prospect & book meetingsWays to use AI in your sales process to close more dealsThe Speakers: Jed Mahrle and Vin MatanoIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Tuesday, Vidyard and Zoominfo

Daryna Kulya, Co-founder of OpenPhone, is with us today. She enjoys serving consumers with the best customer experience by creating products that suit their needs. OpenPhone is an app built for teams and individuals so they can level up and use their phones for business anywhere. It's everything that you and your team need in a phone system! Daryna gives us an overview of how they were able to come up with this unique vision and how they skyrocketed from 0 to 1000 customers. Are you on the lookout for a business phone? If so, then catch her on the show and stay tuned for more. Show Notes [4:47] They want to be a part of an environment that is a lot more inspiring and that allows them to make progress. [5:50] The reason why they joined Velocity [6:47] Why did they initially give their product for free? [9:42] People should be getting value out of the product, so see if that's true [12:54] They always knew that OpenPhone would ultimately end up being a product that starts with one person in the company and then scales to the whole team [19:26] One of the most fundamental lessons learned was that a lot of times you overcomplicate things unnecessarily. [23:17] Daryna shares some of the biggest milestones that they have achieved throughout the years [27:08] How were they able to build a team and what did that journey look like? [34:27] Biggest leadership mistakes and lessons learned from the presence of scale [35:57 Daryna's advice on delegation, building a business, and scaling it up About Daryna Kulya Daryna Kulya is the COO and co-founder of OpenPhone. She was previously a product manager at Vidyard, where she helped to establish and grow Vidyard GoVideo (ViewedIt). She also worked at Deloitte's Digital Innovation Lab, and helped them with their prototypes and innovations. Back in 2014, she established Product Hunt Toronto, one of the city's largest product events and the world's first Product Hunt community-run meeting. But what's more interesting is Daryna is adventurous. She loves hiking trails in her free time.   Link OpenPhone Profile Daryna's LinkedIn

Harris is an expert at standing up successful outbound campaigns that run on autopilot. He's been doing it for 5+ years for dozens of companies. Now he's breaking down his entire process for you. In this Daily Sales Show episode, you'll learn how new AI and automation tools make it easy to identify warm lead lists and automate relevant messaging at scale to them.You'll Learn:Ways to come up with creative outbound playsHow to outline the campaign strategyStrategies to use AI and automation to make them run on autopilot The Speakers: Jed Mahrle and Harris KennyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard and Zoominfo

Alan Ruchtein has been sending cold emails for over a decade and he's coached dozens of high-performing teams as well. Over the years, he's built the ultimate cold email checklist. Including EVERYTHING you need to write the perfect email.It's the exact checklist he coaches clients on that has helped them increase meetings booked by over 25%... and he's sharing it with you!Join to see every step of the checklist so you can steal it for yourself. You'll Learn:What's wrong with the current standard of cold emailAlan's 16-step checklistReal examples of the checklist in actionThe Speakers: James Buckley and Alan RuchteinIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard

Morgan Shelly and Alex Newman are two top sales people in the industry today.In this Daily Sales Show episode, they're giving away their personal processes for creating successful cadences prospects WANT to engage with.Come learn how to write an effective, up-to-date cadence that converts to replies (and sales).You'll Learn:4 tenets of successful cadencesA 3-step process for engaging touchesTop email cadence examplesThe Speakers: James Buckley, Morgan Shelly and Alex NewmannIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelWant to learn how to close $500k-1m deals? Check out our friend Ian Koniak's online training. Ian generated the 100M+ and was Salesforce's #1 Enterprise AE and he's sharing his exact system so you can do it too.Thank you to our sponsors: Gong and Vidyard

Check out this episode wherever you like to listen or watch podcasts! Episode Page: https://vinneychopra.com/podcast/ Youtube: https://youtu.be/j--q_sizsLU Spotify: https://spoti.fi/423B4fz iTunes: https://apple.co/3tQ9Tsf ----- To learn more about how Vinney can help you, click here - https://linktr.ee/VinneySmileChopra   Smile Always and Be Happy!   -----   Unleash the power of AI and skyrocket your productivity with this game-changing episode!

There's always a manual element to sales.But implementing a few key frameworks in your routine can help the leads come in and the deals get closed more easily. Listen to Justin Johnson (476% of quota at Salesforce) and Tara Jackson (closed 30% of Q1 clients using referrals) to deep-dive into the top frameworks they use to win more deals with less manual headaches.You'll Learn:Top profile mistakes salespeople on LinkedIn makeHow to optimize the most important sections of your profileWhat prospects look for in your profileThe Speakers: James Buckley, Tara Jackson and Justin Jay JohnsonIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard and ZoominfoWant to learn how to close $500k-1m deals? Check out our friend Ian Koniak's online training. Ian generated the 100M+ and was Salesforce's #1 Enterprise AE and he's sharing his exact system so you can do it too.

Sales Navigator is one of the best tools for sales reps. But it can be confusing…Colin Gallagher joined us to share a simple ChatGPT prompt you can run to create hyper-relevant and targeted lists in Sales Navigator.After running this prompt, it will be like putting lead list building on Sales Nav in easy mode.No thinking needed. All you have to do is start reaching out!You'll Learn:Colin's ChatGPT prompt for list buildingHow to use ChatGPT with Sales NavigatorReal-time list-building examplesThe Speakers: Jed Mahrle and Colin GallagherIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong, Magical and Vidyard

“Work smarter.”That's the advice anyone can tell you about cold calling – but what does it mean? In this Daily Sales Show Episode, you'll get a 6-step repeatable process you can use to work smarter on cold calls from research to meeting booked. Join us to learn how to generate info about prospects, personalize your research, accurately block cold call sessions, and turn more calls into meetings.You'll Learn:Critical research strategies you can implement todayCold call personalization tacticsTop call-blocking strategies that save timeThe Speakers: Leslie Douglas and Hamish StephensonIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard, Zoominfo and Nooks

Troy Munson got his cold email responses to increase by 3x.Want to know how?In this Daily Sales Show epsiode, he broke down why he went back to the basics; and the exact steps he uses in his research, discovery, and cold emails to maintain above-average response rates.Watch and learn Troy's top on-the-ground tactics for getting high reply rates.You'll Learn:How to dig deeper during prospect researchThe prescriptive prospecting method Troy usesHow to leverage the info you find during outreachThe Speakers: James Buckley and Troy MunsonIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard

Brian LaManna and Salman Mohiuddin have been in the prospecting trenches for years. In this Daily Sales Show Episode, they aren't just giving away their top prospecting strategies… they'll show them in action so you can see the best way to implement them into your outreach. Come learn how to book more meetings and improve your outreach potential with two pros who've found the best methods for prospecting at scale. You'll Learn:How to diagnose and prevent burnout in your careerSigns you're burnt out – and strategies to deal with it Tactical tips for reducing stressThe Speakers: James Buckley, Brian LaManna and Salman MohiuddinIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong, Nooks and Vidyard

Whether you prep for meetings or not, it's obvious. And if you're serious about selling, the one thing you can't do is “hack it”. In this Daily Sales Show Episode, you'll learn how to set up a repeatable meeting prep strategy so you can show up and show out on every call. You'll leave with a complete checklist and timeline that takes the stress out of meeting prep and puts you in the driver's seat to move deals forward.You'll Learn:How to take the anxiety out of meetingsKey info you must know before starting the meetingHow to be fully prepared without wasting timeThe Speakers: James Buckley and Jacob KarpIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Oliv and Vidyard

Do you need a roadmap into, or OUT of, engineering middle management? You're not alone.   These are some of the toughest jobs in your career, in some ways harder than being Vice President.   So listen now for how to win as an engineering manager!!   > Full Show Notes, Resources, & More   ============================   When you're ready, here are three ways I can help you build your engineering career:   1. Engineering Career Accelerator™️ Scorecard … foundational development actions and key points you can check, score, and apply immediately to stand out and excel at work.   2. Join us at Happy Hour … a limited-attendance LIVE monthly workshop where we dig deep into career growth strategies and provide 1:1 open coaching for you at the end of the session.   3. Work with me directly … start with a free chat and ensure it's a great fit, then work with me and my team privately in our intensive coaching program, exclusively for engineers.   ============================   In this episode, meet former Vice President of Engineering at VidYard and Principal Founder of ThreeNorth Consulting, Jason Gallaugher.   If you want to succeed in middle management, you must understand how to get leverage. You must change your approach. You must block the imposter voice and unsustainable work that leads to burnout.   Jason has spent over 20 years in engineering and technology, where his journey has taken him across scrappy startups, large companies and rocket ships.    His curiosity and energy have pushed him into roles ranging from software developer, product manager, P/L leader, all the way up to technology executive.    And he understands that being a manager can be the hardest job of them all.   Now, Jason is primarily a coach and advisor to executive teams. His energy comes from his love of people + technology, and using his skills to help technology organizations become High Leverage..   So press play and let's chat… it's time for YOU to master middle management!   ============================   WANT MORE AMAZING GUESTS?   “I love Zach and these amazing guests on The Happy Engineer Podcast.” If that sounds like you, please consider following, rating and reviewing the show!    I know it's a huge favor to ask, but when you follow, leave a 5-star rating, and add an honest review of how these episodes are helping you… it's a massive benefit for getting the attention of powerhouse guests on this show.    On Apple Podcasts, click our show, scroll to the bottom, tap to rate with 5-stars, and select “Write a Review.”   Thank you so much.    ============================   Connect with your host, Zach White:   LinkedIn (primary) Instagram Facebook YouTube  

High-performing reps don't have some secret sauce – They just build better prospecting systems. Join us live to learn how to set yourself up for success by building a repeatable prospecting framework that brings in a consistent, solid pipeline of leads. You'll learn how to reverse-engineer your goals and take daily action steps to ensure you're reaching enough leads to hit quota easily.You'll Learn:How to source a pipeline (step-by-step)Simple outbound frameworks you can stealOutbound activities you should be doing every dayThe Speakers: Leslie Douglas, Anthony Natoli and Firat BerberIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard and Wiza

Most decision-makers today are up to their ears in low-quality outreach. So it takes out-of-the-box thinking to get in front of prospects without them dismissing you. Listen in as these two outbound pros share their top creative prospecting strategies in action with tips for how to apply them to your own outreach. You'll learn how to get more replies with these innovative outreach techniques. You'll Learn:How to align your creative ideas with your prospect's desiresInnovative prospecting strategies they can't help but noticeWays to establish your *own* creative strategiesThe Speakers: Leslie Douglas, Zoya Segelbacher, and Will FalkenborgIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0Thank you to our sponsor: Vidyard and ZoomInfo

Good closers never go into follow-up blind.Watch and learn how to pay attention to a few key indicators before and during your demo so you don't ever have to use a generic follow-up template again.Leave with a step-by-step strategy from discovery to post-demo that gets more deals over the finish line.You'll Learn:2 early demo stages that are crucial to follow-upThe best channels and cadence for your follow-upExamples of top follow-up CTAs you can stealThe Speakers: James Buckley and Mor AssoulineIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0Thank you to our sponsor: Vidyard and Pipedrive

Are you properly preparing for first-time meetings? Failing to do so can lead to missed opportunities and lost sales.  But don't worry—in this episode of "The Sales Evangelist Podcast," host Donald Kelly will share valuable tips on effectively preparing prospects and ensuring a smoother, more productive interaction. Click play to hear what one of the industry's top sales leaders says about this essential step in the sales process. The Importance of Preparing Prospects Donald emphasizes the significance of prepping prospects before meeting with them.  In a world with automated scheduling tools, it's essential to go the extra mile to personalize and optimize the prospect's meeting experience. The Strategy Donald suggests a simple yet powerful strategy to prepare prospects effectively.  He recommends sending a quick video introduction to the prospect, providing a warm welcome, and addressing potential questions or concerns they might have.  Additionally, including specific details about the upcoming meeting and offering personal contact information can further enhance the prospect's preparedness and engagement. Enhancing Engagement and Courtesy By implementing this strategy, sales professionals can significantly enhance engagement and courtesy from prospects.  Providing personal contact information encourages prospects to connect and communicate, establishing a more respectful and engaged relationship from the outset. Overcoming Concerns Donald addresses common concerns associated with this strategy, such as the fear of potential cancellations.  He explains that having prospects inform you of a cancellation is more beneficial, demonstrating their courtesy and genuine interest, rather than dealing with unexplained no-shows. Recommended Tools Donald recommends executing this strategy using video platforms like Loom, Vidyard, or BombBomb.  Even for those uncomfortable with video, he encourages leveraging these tools to convey the preparatory message effectively. Ultimately, sales professionals gain a competitive edge by effectively preparing prospects and increasing their chances of closing deals. Join Donald Kelly as he continues to empower sales professionals to thrive and succeed in their endeavors. "I want you to thrive, succeed, and raise your level of thinking." Donald Kelly. Resources The Sales Evangelist Sales Mastermind LinkedIn Sales Navigator Donald C. Kelly on LinkedIn Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Our guest for Episode 24 is Dan Wardle, VP of Sales at Noibu. Before joining Noibu, Dan held leadership positions at Vidyard, Salesforce, and Blackberry. He brings two decades of experience to the conversation.  In this episode, Ross and Dan discuss Dan's top three tips for operationalizing deal excellence across revenue organizations. They explore the importance of ironing out next steps, establishing mutual action plans, and monitoring and enforcing multi-threading. 

Embracing the world of entrepreneurship means diving into the challenges and successes of starting businesses, building teams, and solving problems. In this episode of Hustle and Flowchart, Joe Fier welcomes the video sales maestro Todd Hartley, who shares his insights on the transformative power of video tools in sales and training. As a veteran in the industry with work spanning across notable figures and companies, Todd brings a wealth of knowledge on the psychology of sales, leveraging video for impact, and the art of overcoming professional hurdles. Get ready to discover how video can revolutionize your sales process and why personalizing the client experience is the key to closing more deals. The Entrepreneurial Spark Todd Hartley opens up about the excitement and satisfaction that comes with creating businesses and teams. The enthusiasm for entrepreneurship as a life's choice sets the tone for the entire conversation. Leveraging Video Technology in Sales Joe and Todd dissect the advantages of using video tools like Loom, Vidyard, and Todd's own tool Clarity to enhance training and sales processes. They discuss how such tools can address common issues faced in sales, such as ghosting and no-shows. Overcoming Professional Obstacles Sharing poignant personal stories, Todd and Joe delve into the hardships that often accompany the entrepreneurial journey, highlighting the importance of perseverance in the face of adversity. The Psychology of Video in Sales They unpack why and how video content significantly affects sales, emphasizing the importance of meeting psychological needs for clarity, certainty, and collaboration in the buying process. Importance of First Impressions in Business Todd talks about the impact of making good first impressions, which echoes throughout a business relationship and sets the foundation for client support post-deal. Strategies for Burnout and Continuous Growth Todd opens up on his own battle with burnout and shares his insights on refueling passion through nature, surrounding oneself with winners, and embracing continuous education. Transforming Rejections into Opportunities Reflecting on a pivotal moment in his career, Todd recounts how an initial rejection eventually led to a significant breakthrough, emphasizing the importance of resilience. Embracing the Abundant Mindset The conversation shifts to the power of serving with an abundant heart and how the fear of competition should be replaced with a reality created by one's values and actions. The Continuous Journey of Learning and Impact The episode rounds off with Todd's vision for growth, his book offering insights on accelerating sales, and his excitement for the future of video sales processes. Conclusion To wrap up, Joe and Todd revisit the transformative potential of video in sales, the importance of authentic connections, and the power of an abundant mindset in entrepreneurship. Listeners are left inspired to leverage video technology, personalize their sales approach, and adopt a growth-oriented outlook for their businesses and personal lives. Two Other Episodes You Should Check Out The ‘Mafia Offer' Strategy to Unlock Your Sales, Profits, and Impact with Caleb O'Dowd Avi Arya – How To Build Influence With Micro-Videos Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Todd on LinkedIn Grab your Free Copy of "Accelerating YES!" Try out Clarity for yourself Follow what Todd is doing at WireBuzz Follow WireBuzz on Twitter, Facebook, and YouTube Subscribe to the Hustle & Flowchart YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Latest studies tell us that sales reps only spend about 35% of their time selling. This has been fairly consistent for the last few decades or more. But new tech should be able to shift that number significantly, so what do sellers do with the rest of that time, and what can they do to maximize their time when not actively selling and what they can do to make that 35% more profitable? Listen to this highlighted exchange from some of the top sellers in the business -  Michael Litt, Co-Founder and CEO at Vidyard, Wesleyne Whittaker, Founder and Chief Transformation Officer at Transformed Sales, and Karen Kelly Owner at K2 Sales Academy, are here to give you their insights and knowledge on the subject.Check out the full episode featuring the guests listed above on Andy's Website, Apple Podcasts, or SpotifyHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

With fewer than 40% of sales reps hitting quota, are they even a relevant measure anymore?  This is the question for Michael Litt, Co-Founder and CEO at Vidyard, Wesleyne Whittaker, Founder and Chief Transformation Officer at Transformed Sales, and Karen Kelly Owner at K2 Sales Academy. They each give their own perspective and excellent input on quota's pros and cons, and some creative ways to use quota to boost performance and insight in other areas, some of which may surprise you. Check out the full episode featuring the guests listed above on Andy's Website, Apple Podcasts, or Spotify

Andy's back with another roundtable of top experienced sellers -  Michael Litt, Co-Founder and CEO at Vidyard, Wesleyne Whittaker, Founder and Chief Transformation Officer at Transformed Sales, and Karen Kelly Owner at K2 Sales Academy. They begin the discussion about improving the sales environment and if quotas mean anything anymore. They explore strategies for sales leaders to better support their sellers, addressing how to get sales leaders more personally invested and develop sellers capable of handling complex sales scenarios confidently. The conversation also delves into methodologies to enhance sales processes, the role of technology in sales, specifically the impact of generative AI, and the essential aspects of building confident sellers through effective management and coaching practices. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

Ian Hutchinson is currently leading the sales team for DuploCloud. Previously Ian worked at Salesforce and was the first sales rep at Vidyard. When not working, Ian's most likely hanging out with family and friends or enjoying great food and the outdoors. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Want to win with video?   Tune into this episode with Tyler Lessard, VP of Marketing at Vidyard, as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more.   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode, Collin welcomes Ryan O'Hara to discuss creative video prospecting in sales. They talk about the power of using personalized videos to grab prospects' attention and increase response rates. Ryan shares his experience of creating customized jingles and commercials for companies he wants to break into, which has led to successful meetings and conversions. They also emphasize the importance of being yourself and showcasing your unique experiences in your prospecting efforts.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ryan O'Hara (Founder and CEO, Pitchfire)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Michael Litt is the co-founder and CEO of the video platform for business, Vidyard. While he's not bringing leading video-based technologies to market, he serves as a general partner of Garage Capital, a seed-stage fund. Top 3 Value Bombs 1. Do whatever you can to retrofit your solution to a problem. 2. The seller knows what their product does. The buyer knows what their problem is, but doesn't know what the product does. The sales process is the education to verify if those two things connect and if the service or product is a solution to those problems. 3. You must love the problem and you must love the work that's required to make this thing successful. And the good news is when you start to see responses when you start to get that feedback, you must reward yourself. You must celebrate that experience to pay for the pain that you put into earning it. Get started with Vidyard to gain access to our full suite of products - Prospector by Vidyard Sponsors HubSpot Meet HubSpot's new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation. Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free Masterclass Boost your confidence and find practical takeaways you can apply to your life and at work! This holiday season, give one annual membership and get one free at MasterClass.com/fire Offer terms apply.  

Welcome to Part 2: Alastair sits down with Michael Litt, the co-founder and CEO at Vidyard, to talk about the evolving landscape of buyer engagement, shedding light on the statistics and dynamics that have transformed B2B sales in recent times. They emphasize the importance of personalization and how AI can empower both sellers and buyers to navigate the complexities of the purchasing process, ultimately enhancing the buyer's journey. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Michael Litt (Co-founder & CEO, Vidyard) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

This week, Alastair sits down with Michael Litt, the co-founder and CEO at Vidyard, to talk about the evolving landscape of buyer engagement, shedding light on the statistics and dynamics that have transformed B2B sales in recent times. They emphasize the importance of personalization and how AI can empower both sellers and buyers to navigate the complexities of the purchasing process, ultimately enhancing the buyer's journey. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Michael Litt (Co-founder & CEO, Vidyard) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.