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Planet Fitness announced a pricing adjustment for its Classic Card membership, increasing it to $15 for the first time in over twenty years. According to CEO Craig Benson, this move was backed by extensive regional testing and competitive analysis, aiming to enhance revenue streams while conveying the unmatched value of Planet Fitness memberships.Benson expressed confidence in the company's strategic direction, citing positive feedback from franchisees at a recent conference. He acknowledged the need for further improvements but emphasized the great opportunities ahead.Despite a slight decline in new member enrollments during the quarter, Planet Fitness reported a 6.2% increase in same-store sales and an 18% growth in adjusted EBITDA. The company's proactive expansion strategy, with the opening of 25 new fitness units, compensated for the shortfall in new memberships.The pricing adjustment for the Classic Card membership is part of a broader strategy to boost average unit volumes across the portfolio. Planet Fitness also plans to test different versions of the Black Card membership, including pricing and amenity adjustments, as stated by Benson.Amid evolving consumer trends favoring economical options, Planet Fitness has managed to sustain and amplify consumer interest, achieving peak levels unseen in recent years. This suggests a resilient brand appeal that transcends immediate pricing strategies.Looking ahead, Planet Fitness is charting a course filled with strategic endeavors, including an ambitious geographical expansion. The company plans to open its first international store in Spain, a pivotal move for its global expansion strategy.Overall, Planet Fitness's recent earnings call portrayed a dynamic corporation that remains steadfast in the face of industry challenges. By balancing strategic price adjustments with a strong value proposition and aggressive expansion plans, the company exemplifies a thriving entity ready to harness opportunities for sustained growth and market leadership. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theearningscall.substack.com
Founded in the 1990's Step Aerobics era, Planet Fitness (PLNT) has seen its share of reboots. They went public in 2015 and today the $1B company is one of the largest and fastest-growing fitness brands, with 18 million members who “work out” in over 2,400 locations around the world. Under their CEO, Chris Rondeau's, leadership, Planet Fitness was rebooted and grown into a market leader that many of you have experienced firsthand. What we like most about them is 90% of the locations are owned and operated by entrepreneurs—independent businessmen and women like many of you. Recently, Chris was fired and the board installed former Gov. Craig Benson, a longtime company board member, as interim CEO. Prior to being let go, Chris joined Dean DeBiase for an episode of The Reboot Chronicles to discuss his journey, from the front desk to the CEO's office, and what's next in the health and fitness club space—a market which is projected to soon reach $136B. --- Send in a voice message: https://podcasters.spotify.com/pod/show/rebootchronicles/message
Geosynthetic clay liners have a tremendous record as hydraulic barriers in engineered lining and capping systems. Still, they are not well understood by the larger geotechnical design community. They require knowledge not only of geosynthetics but of sodium bentonite types, behavior, and suitability in certain applications. Dr. Craig Benson, Professor Emeritus at the University of Wisconsin – Madison, is one of the most versed researchers in the world on GCLs and bentonite-polymer composites. These composite materials are changing the way we view GCLs and how they can be used beneficially and most effectively in aggressive environments requiring barrier support.
In this episode, Jesse tells me about how ecologists can play a bigger role in mine closure. Much of that entails bringing ecological principles into closure design. Jesse and his company have provided the ecological components on a several ET covers with Craig Benson and others. Jesse joking adds that his work is typically the last word on the last slide of a closure presentation “and then we will reveg”.
In this episode I interview of Prof. Craig Benson of the University of Virginia.
Cabletron Systems began in the early 1980’s to manufacture networking computer equipment that dramatically reduced the cost of Ethernet networking equipment. This technology led the way to the more modern computer technology. In this episode Jake Maude interviews founder Craig Benson, to explore how he started this company out of his garage and how it grew into a billion dollar business.
Engineering is about solving problems. But sometimes the process of solving those problems slows down the solution.
Link Lab at UVA is an idea designed to generate a collision of ideas that rapidly drive innovation and help us solve today’s grand challenges.
Imagine thinking about an idea, talking about a solution, and going right into a laboratory to test it out.
The latest innovations are all under one roof in a first of its kind lab, as the University of Virginia School of Engineering changes the face of higher education.
What does a typical week look for a technical trainer? What are the challenges to a technical trainer? Why does Craig love his job so much? Please listen to Axis SE Pod Episode 16: Interview with Craig Benson.
Season 1, episode 4 of the Main Set: SwimSwam's official Podcast Photo by Michael Hutchinson The song in the opening created by KingHyenX has been modified. The original copy can be found here. Kinghyenx – Orchestral-cinematic-epic Licensing agreement can be found here. creativecommons.org/licenses/by/3.0/.