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Some marketers have side hustles to learn new skills, explore their passion projects, and make a little extra cash. Are you a marketer struggling to overcome challenges to be successful outside of your day job? Today’s guest is John Bonini of Databox, a business analytics platform, and his side hustle, Some Good Content, a subscription-based marketing education product. John offers advice on how to find balance and avoid burnout with content marketing. Some of the highlights of the show include: Why start a side hustle? Two reasons: Passionate about a specific subject and can’t not talk about it Accelerates learning by creating content and building a community Why you shouldn’t start a side hustle: Motivated to get rich quick, make money Some Good Content: Advice, education, training should be helpful, not general Content Marketers: Expectations over their heads to drive traffic, generate leads Launch to Learn: Do something to get started, solicit feedback, feel productive Emotional Experience: Short-term setbacks and long-term mindset for side jobs Busy Work: Start quickly and don’t doubt yourself or get lost in the details Side Hustle Scope: Growth goals vs. supplemental time and money boundaries Links: John Bonini on LinkedIn Databox Some Good Content The 7 Day Startup: You Don't Learn Until You Launch by Dan Norris HubSpot Drip G2 Help Scout Animalz Gong Ben Sailer on LinkedIn CoSchedule Quotes from John Bonini: “You really enjoy and/or are passionate about a specific subject and you can’t not talk about it.” “You get to play founder with none of the risk.” “Most content advice, most content education, most content training is often too general to be helpful.” “I just saw this gap between people wanting to get better at content and the content out there not really existing to help them do that.” “When you start to get lost in those thoughts of, ‘I don’t know if this is viable,’ what you end up doing is, you start defaulting to busy work.”
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In this episode, we will talk about things to avoid when starting a side hustle. Stephen’s Youtube Channel (Please subscribe) https://www.youtube.com/channel/UCBOHoFMBYh7j6LAkqOjoX9w Stephen’s Self Motivation Article https://stephenhaunts.com/2019/08/21/self-motivation-and-the-locus-of-control/ Kevin's Businesses https://www.timberbeamcalculator.co.uk https://www.beamcalculation.co.uk https://www.steelbeamcalculator.co.uk https://www.steelbeamcalculator.com Stephen’s Blog https://stephenhaunts.com Stephen’s Courses at Pluralsight https://app.pluralsight.com/profile/author/stephen-haunts Stephen’s Books on Amazon https://www.amazon.com/s/ref=dp_byline_sr_ebooks_1?ie=UTF8&text=Stephen+Haunts&search-alias=digital-text&field-author=Stephen+Haunts&sort=relevancerank Steve’s Recommendations Keychron K2 mechanical keyboard https://www.keychron.com/products/keychron-k2-mechanical-keyboard Kevin’s Recommendations The 7 Day Startup: You Don’t Learn Until You Launch by Dan Norris https://amzn.to/2KH39Ts
The 7 Day Startup: You Don’t Learn Until You Launch โดย Dan Norris คือ หนังสือที่ตบแนวทางการทดสอบสมมติฐานในหนังสือ The Lean Startup ของ Eric Ries ได้กระจุยเล่มหนึ่งทีเดียว หากใครเคยอ่าน The Lean Startup มาก่อน หัวใจสำคัญของเล่ม คือ วงจร Build-Measure-Learnหรือการตั้งสมมติฐานขึ้นมาเพื่อทดสอบ วัดผล และเรียนรู้จากสิ่งที่ได้ คล้ายกับกระบวนการทางวิทยาศาสตร์ ทั้งหมดนำไปสู่การลดความสูญเปล่าที่เกิดขึ้นในธุรกิจสตาร์ทอัพให้มากที่สุด แต่ในเคสของ Dan เขาไม่มีเวลามาพอที่จะมาตั้งและทดสอบสมมติฐานในการสร้างธุรกิจเกิดใหม่ (Startup) เนื่องจากเงินกำลังจะหมด และเขาเองต้องเตรียมตัวย้ายเมืองเพื่อหางานใหม่ สถาณการณ์ที่บีบบังคับเช่นนี้ทำให้ Dan ตัดสินใจปล่อย Product ออกไปก่อนแล้วค่อยมาเรียนรู้ทีหลังจากผลตอบรับที่ได้จากลูกค้าจริง โดยใช้เวลาเพียง 7 วัน เพื่อพิสูจน์ความสำเร็จของธุรกิจได้
Meryl Johnston is a Chartered Accountant, which is the Australian version of a certified public accountant. She started her career in the audit division at BDO (Melbourne), followed by a number of years in commercial roles and a stint as a lecturer in accounting and audit. She started her own consulting business, but found scaling it to be extremely difficult, and thus looked for a better option — thats when she discovered accounting software. Meryl is a keen surfer and can often be found at her home break at Palm Beach on the Gold Coast. Its actually the main reason that she left her Melbourne home, and that building her company, Bean Ninjas, actually allowed her to do what she loved. In This Episode: Creating a business to pursue your passion. Taking the reins and starting your business. When your business idea doesn't scale… The importance of having a co-founder. Why recurring revenue is the best model The difference between an accountant and a bookkeeper The financial mistake that most new entrepreneurs make. How much do you charge for your product? Meryl's Favorite Quote: “Decide your no's in advance.” — Tim Ferriss Meryl's Favorite Books: The 7 Day Startup: You Don't Learn Until You Launch Get Your Free Audio Book Links From Today's Show:www.beanninjas.com Today's Sponsor: www.iboommedia.com www.jeremyryanslate.com/hosting www.jeremyryanslate.com/book
Meryl Johnston is a Chartered Accountant, which is the Australian version of a certified public accountant. She started her career in the audit division at BDO (Melbourne), followed by a number of years in commercial roles and a stint as a lecturer in accounting and audit. She started her own consulting business, but found scaling it to be extremely difficult, and thus looked for a better option — thats when she discovered accounting software. Meryl is a keen surfer and can often be found at her home break at Palm Beach on the Gold Coast. Its actually the main reason that she left her Melbourne home, and that building her company, Bean Ninjas, actually allowed her to do what she loved. In This Episode: Creating a business to pursue your passion. Taking the reins and starting your business. When your business idea doesn't scale… The importance of having a co-founder. Why recurring revenue is the best model The difference between an accountant and a bookkeeper The financial mistake that most new entrepreneurs make. How much do you charge for your product? Meryl's Favorite Quote: “Decide your no's in advance.” — Tim Ferriss Meryl's Favorite Books: The 7 Day Startup: You Don't Learn Until You Launch Get Your Free Audio Book Links From Today's Show:www.beanninjas.com Today's Sponsor: www.iboommedia.com www.jeremyryanslate.com/hosting www.jeremyryanslate.com/book
Meryl Johnston is a Chartered Accountant, which is the Australian version of a certified public accountant. She started her career in the audit division at BDO (Melbourne), followed by a number of years in commercial roles and a stint as a lecturer in accounting and audit. She started her own consulting business, but found scaling it to be extremely difficult, and thus looked for a better option — thats when she discovered accounting software. Meryl is a keen surfer and can often be found at her home break at Palm Beach on the Gold Coast. Its actually the main reason that she left her Melbourne home, and that building her company, Bean Ninjas, actually allowed her to do what she loved. In This Episode: Creating a business to pursue your passion. Taking the reins and starting your business. When your business idea doesn’t scale… The importance of having a co-founder. Why recurring revenue is the best model The difference between an accountant and a bookkeeper The financial mistake that most new entrepreneurs make. How much do you charge for your product? Meryl’s Favorite Quote: “Decide your no’s in advance.” — Tim Ferriss Meryl’s Favorite Books: The 7 Day Startup: You Don’t Learn Until You Launch Get Your Free Audio Book Links From Today’s Show:www.beanninjas.com Today’s Sponsor: www.iboommedia.com www.jeremyryanslate.com/hosting www.jeremyryanslate.com/book
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Online Presence, Key Trends In Content Marketing, And What This Means For You — With Yaro Starak Share This Podcast: Click to tweet Share on Facebook Resources Mentioned: http://www.entrepreneurs-journey.com/ Books Mentioned: * The 7 Day Startup: You Don't Learn Until You Launch * The 80/20 Principle: The Secret to Achieving More with Less * Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! * The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) * The Richest Man in Babylon Key points (with timestamps) * 1:48 - An overview of Yaro’s blogging journey * 9:14 - Yaro’s story on podcasting * 16:00 - Why online presence is so important to entrepreneurs * 16:16 - “The blog itself is a platform.” * 17:58 - On having an email list * 18:56 - How does blogging help businesses to get to the next level * 19:41 - Using content to deliver information and to establish trust * 21:44 - On personal branding * 24:37 - Two types of marketing * 25:27 - Will the big brand start to go micro? * 26:40 - Conversion rate of landing page using email vs sms * 31:17 - Is blogging dead? * 34:45 - Common challenges when developing online presence and how to overcome them * 38:52 - Best market research process * 40:47 - How listeners could get in touch with Yaro If you enjoyed this podcast then please share it with your friends - your referral is the ultimate compliment!
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Online Presence, Key Trends In Content Marketing And What This Means For You — With Yaro Starak Yayo Starak is the founder of entrepreneurs-journey.com, Which he established back in 2005 and he's also the author of Blog Profits Blueprint. Yaro began blogging as a hobby, and he's been doing it professionally since his monthly income exceeded $10,000 a month. He's mentored thousands of other experts, authors, coaches, consultants, speakers and trainers on how to turn their expertise into profitable online business and today, Yaro helps people set up their blog sales funnel; a system that combines blogging with email marketing to build a platform to sell your digital training products. Share This Podcast: Click to tweet Resources Mentioned: Click here to download the podcast shownotes http://www.entrepreneurs-journey.com/ Books Mentioned: The 7 Day Startup: You Don't Learn Until You Launch The 80/20 Principle: The Secret to Achieving More with Less Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich The Richest Man in Babylon Key points (with timestamps) 2:55 - An overview of Yaro’s blogging journey 10:22 - Yaro’s story on podcasting 17:06 - Why online presence is so important to entrepreneurs 17:24 - “The blog itself is a platform.” 19:06 - On having an email list 20:05 - How does blogging help businesses get to the next level? 20:49 - Using content to deliver information and to establish trust 22:38 - On personal branding 25:44 - Two types of marketing 26:33 - Will the big brand start to go micro? 27:47 - Conversion rate of landing page using email vs sms 32:23 - Is blogging dead? 35:53 - Common challenges when developing online presence and how to overcome them 40:26 - Best market research process 41:55 - How listeners could get in touch with Yaro If you enjoyed this podcast, please share it with your friends. Your referral is the ultimate compliment!
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
How to Use Content Marketing with Dan Norris Dan Norris, the founder of wpcurve.com and the author of the Seven Day Startup and is working on another book called Content Machine. I met Dan at Super Fast Business Live 10 earlier this month where I had the pleasure of watching him speak. It is the talk that Dan shared a very moving story about his journey in startups, and he eventually arrives at his current success which is wpcurve.com. Dan shared some insights about startups, including the fact that I must have great design, simple names that are quickly dropped into a conversation like Slack or Uber and the importance of growth. A couple of great insights that he stood out for me from the talk was the idea of trading short-term revenue to long-term growth and secondly the importance of focusing on a monthly increase. Dan used an example saying a $6,000 a month business growing at a 15% will hit a revenue at 2 million dollars in two years and 10 million dollars in 3 years. Dan also loves line chats where he shared plenty of it in his talk as his free life and having been trained as a financial analyst and banking the geek in me was drawn to Dan, and we had a few interesting conversations in the next two days at the conference. Share This Episode: Click To Tweet Resources Mentioned: Click here to download the podcast shownotes http://wpcurve.com/ http://contentmachine.com https://twitter.com/thedannorris The 7 Day Startup: You Don't Learn Until You Launch Content Machine - (To be released on 10th Aug 2015) Key points / Timestamps 5:10 - Some insights from Dan’s upcoming book called the “Content Machine” 7:50 - How to get people interested in your content 13:44 - Who's the target audience of Dan’s new book? 14:48 - The three main sections of Dan’s new book 17:25 - The multiplier framework and the headline 22:17 - On finding quality content writers 26:48 - On video-based content 30:00 - Action steps - How listeners take their content marketing to the next level 31:59 - How to get in contact with Dan
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
How to Use Content Marketing with Dan Norris Resources Mentioned: * http://wpcurve.com/ * http://contentmachine.com * https://twitter.com/thedannorris * The 7 Day Startup: You Don't Learn Until You Launch * Content Machine - (To be released on 10th Aug 2015) * 4:01 - Some insights from Dan’s upcoming book called the “Content Machine” * 6:48 - How to get people interested in your content * 12:34 - Who's the target audience of Dan’s new book? * 13:40 - The three main sections of Dan’s new book * 16:06 - The multiplier framework and the headline * 21:13 - On finding quality content writers * 25:39 - On video-based content * 28:47 - Action steps - How listeners to take their content marketing to the next level * 30:49 - How to get in contact with Dan
01:47 - An Arduino is a Microcontroller 03:46 - Where Do You Get an Arduino? Arduino Uno SparkFun Adafruit 05:00 - Getting Started (Equipment) Shields 07:58 - Language/Interface Arduino - Software Functions: Setup Loop 13:07 - Raspberry Pi vs Arduino 16:30 - iOS Compatibility WiFi Bluetooth 4.0 The Core Bluetooth Framework Packetizer Firmata 24:12 - Projects [Kickstarter] Wired In - Wireless Productivity Sign With Arduino & HomeKit Wired In Arduino Esplora Electric Imp 32:24 - Patterns 34:41 - Debugging Picks The 7 Day Startup: You Don't Learn Until You Launch by Dan Norris (Alondo) UIKonf 1995 Keynote: Object-Oriented Programming in Objective-C (Andrew) AmScope SE400-Z Professional Binocular Stereo Microscope (Andrew) Charlie Christian Neck for Telecasters (Jaim)
01:47 - An Arduino is a Microcontroller 03:46 - Where Do You Get an Arduino? Arduino Uno SparkFun Adafruit 05:00 - Getting Started (Equipment) Shields 07:58 - Language/Interface Arduino - Software Functions: Setup Loop 13:07 - Raspberry Pi vs Arduino 16:30 - iOS Compatibility WiFi Bluetooth 4.0 The Core Bluetooth Framework Packetizer Firmata 24:12 - Projects [Kickstarter] Wired In - Wireless Productivity Sign With Arduino & HomeKit Wired In Arduino Esplora Electric Imp 32:24 - Patterns 34:41 - Debugging Picks The 7 Day Startup: You Don't Learn Until You Launch by Dan Norris (Alondo) UIKonf 1995 Keynote: Object-Oriented Programming in Objective-C (Andrew) AmScope SE400-Z Professional Binocular Stereo Microscope (Andrew) Charlie Christian Neck for Telecasters (Jaim)
There's something about hearing the story behind the business that makes things so much more relatable. Starting a business is both awesome and hard. Sometimes you feel like you're on an island by yourself, even if you have people you connect with regularly (daily) or even have someone who works with you (or for you). Hearing how other people have managed all of this is a great reminder that you're on the right path (or maybe that you've accomplished far more than you give yourself credit for). That's how I felt after talking to Dan Norris of WP Curve. If you haven't heard of WP Curve, you will (and not just from this podcast). WP Curve is a service that provides unlimited WordPress support and small jobs, 24/7 from $79 a month (if that sounds awesome, it's because it is... and is their explanation of what they do!) As someone who has made a conscious choice to stay away from maintenance and support (that's for another conversation), I LOVE that this is an affordable and amazing solution for my clients. Dan is one of those people that you talk to and wonder if he ever sleeps ... not only is he the founder of WP Curve but he is also an author (The 7 Day Startup: You Don't Learn Until You Launch) and a microbrewer! Yep, he's starting a microbrew too (I know, I totally want to hang out with him too). What You'll Learn in This Episode [tweet_box]"We're focused on rising above the competition in terms of building a better team." Dan Norris @wpcurve[/tweet_box] Questions I asked Dan Connect with WP Curve Website | Facebook | Twitter Links from this episode - WP Curve - The 7 Day Startup - Facebook group Content Machine - How to build a scalable WordPress business in 1 week (WordCamp Sydney slides)
Today we're taking business and startup success to the next level when Dan Andrews of the TropicalMBA drops some serious insight on what it takes to build a million dollar product business and how find success sourcing and manufacturing products. Key Business Takeaways Why you need to leverage your own business talents How passion and purpose balance into business and life How to find a balance in your startup The reasons work/life balance isn't real What happens starting two businesses simultaneously Why you've got to make massive risks to build a business How having multiple startups can save your company from failure How to turn lifetime value into long term business success The difference between B2B and B2C startups and how to succeed Why you should sell your product for way more than you expect Sourcing strategies and the best ways to find manufacturers The reason getting your hands dirty is critical to a successful product How long it takes once your prototypes are ready to get a product perfected for Kickstarter Why sourcing products is hard and why you must take responsibility for the product Growing and scaling a business post-Kickstarter Why retail isn't a good experience for entrepreneurs How to build a brand team and co-founder Links tropicalmba.com moderncatdesigns.com [clear-line] Epic Business Books The 7 Day Startup: You Don't Learn Until You Launch Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm The Winds of War Connect with Dan @tropicalmba Tropical MBA's Facebook [clear-line][clear-line] [clear-line] My Coming Kickstarter The on-the-go laptop stand that doubles as your computer's case! [one-half-first][/one-half-first][one-half][/one-half] [clear-line] [clear-line] [clear-line] Grab Yours When We Launch! Love the Show? Leave us a Review [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Dan Norris is co-founder of WP Curve, one of the world's fastest-growing WordPress support companies. He's an entrepreneur with an obsession for content marketing and was voted Australia's top small business blogger by 'Smarter Business Ideas', Australia's largest business magazine. He's also the author of 'The 7 Day Startup: You Don't Learn Until You Launch'.Links & Resources MentionedWP Curvedannorris.me7 Day Startup (Facebook Group)Dan Norris - @thedannorris | dannorris [at] wpcurve [dot] comOmer Khan - @omerkhanEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Dan Norris is co-founder of WP Curve, one of the world's fastest-growing WordPress support companies. He's an entrepreneur with an obsession for content marketing and was voted Australia's top small business blogger by 'Smarter Business Ideas', Australia's largest business magazine. He's also the author of 'The 7 Day Startup: You Don't Learn Until You Launch'. Links & Resources Mentioned WP Curve dannorris.me 7 Day Startup (Facebook Group) Dan Norris - @thedannorris | dannorris [at] wpcurve [dot] com Omer Khan - @omerkhan Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.