Podcasts about good content

Have you ever blamed the algorithm for hurting your content's performance? Same—we've all been there. In today's episode, Shannon McKinstrie joins us to share how we can take back the algorithm through a few content creation strategies and tips! Today's episode is brought to you by Shift: Are you ready to get paid for your creativity, have more flexibility, and make a consistent monthly income without overwhelm? Bloggers, influencers, and content creators work so hard and are not getting paid what they're worth. If you're making more than $10,000 a year from your brand and are craving the strategy and confidence to create consistent monthly income in a brand that gives you stability, then blogging babe, I want you to go and apply for Shift. Shift is 12 months of customized strategy and coaching for bloggers, influencers, and content creators who are ready to have a consistent monthly income. APPLY NOW   Important Sections of the Conversation: (2:08) Meet Shannon (4:20) Challenges in Social Media (8:18) The Four H's of Content Creation (12:22) Understanding and Leveraging the Algorithm (14:11) Engagement Strategies and Relatability (17:17) Apply Today for a Brand Review (17:36) Understanding Low Growth and Engagement (18:01) Effective Calls to Action (18:39) Self-Awareness in Content Creation (19:58) The Importance of Social Media Buddies (20:48) Tweaking Content for Better Engagement (26:25) Repurposing Content That Didn't Perform (27:51) Navigating Algorithm Changes Connect with Shannon shannonmckinstrie.com Good Content with Shannon McKinstrie The Reels Lab   Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Boldfluence—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

What an amazing year it has been! There's a lot to unpack in this episode, I'm sharing a major milestone in my business journey and we're talking about ethics in marketing. We'll also look at current viral reels trends that you'll be seeing more of in 2025.In this episode we'll be covering:A behind the scenes look at hitting business milestones!Staying true to who you are and standing up for what you believe in.Ethical marketing practices and how things are changing.Current trends you'll want to pay attention to when creating content.Links to reels in this episode:Reel #1: How to MeasureReel #2: Bec StewartReel #3: Dryer Sheet TricksOther episodes you might have missed:Episode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 037: Personalization is the Key to Your 2025 Content StrategySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

Hi everyone. First, a simple request: If you like this episode, or the Looking Forward®: Opportunities for Job, Career, Business, and Investment Seekers podcast, can you please give us a good rating here? I'd really appreciate that! https://www.podchaser.com/LookingForwardOpportunitiesForJobCareerBusinessAndInvestmentSeekers Now, on to our episode! Did you know that, according to one estimate, the number of podcast listeners globally has reached nearly 465 million, and is projected to reach over 500 million by the end of this year? How about that the podcast industry's market value is expected grow to over $30 billion in 2024 and potentially reach over $131 billion by 2030?With this level of growth, where might some of the best opportunities in podcasting be for people around the world? To learn about this and much more, I recently spoke with Rob Greenlee, one of podcasting's pioneers and a consensus recognized expert on this topic. Listen as Rob speaks about such things as (1) his start in podcasting and its early years, (2) trends and changes taking place in the industry today, (3) what's happening around the globe in podcasting, and (4) how he sees the industry evolving over the next several years. More importantly, Rob points out the many opportunities he sees for people in the podcasting, including for those who can create and deliver outstanding content. He also provides some great tips for those seeking to enter the industry or enhance their positioning in it. Now a bit about Rob: Rob Greenlee is a seasoned podcasting and digital media expert with over two decades of experience. He is the Founder of Spoken Life Media, LLC, where he focuses on innovative content creation, business development, and community engagement for podcast hosts and networks.Rob has held significant roles, including SVP of Content and Partnerships at Podbean and Vice President of Podcast Content and Partnerships at Libsyn. At Voxnest (now iHeartRadio), he was Vice President of Podcaster Relations, enhancing content and monetization strategies. His tenure at Microsoft saw him manage the Podcasts Marketplace for Xbox Live, Windows Phone, and Zune, significantly expanding the podcast catalog and user base. Rob also hosts the "New Media Show" and "Spoken Life Show" and is a founding chairperson of The Podcast Academy. He has been inducted into the Podcast Hall of Fame and is a recognized speaker at industry events.To reach Rob, you can visit www.robgreenlee.com or check him out on these social media: YouTube.com/@robgreenlee, https://www.linkedin.com/in/robgreenlee/ X.com/robgreenleeSpeaking of podcasting, I'd like to tell you about a new and exciting podcasting opportunity! It's with DeepCast Pro, a game-changing platform I just started using for "Looking Forward." It's a free suite of tools designed to help podcasters grow your audience and engage listeners more deeply.With DeepCast Pro, you get speaker-labeled transcripts and AI-powered insights for each episode, absolutely free. The DeepCast Pro motto is "You make the shows, let us help you with what comes...

It seems like there are countless streamers these days – there's Netflix, Hulu, Disney Plus, Max, Peacock, Roku, just to name a few. Still, success and profit remain elusive to even some of the biggest in the biz. However there is one smaller streamer that seems to have found a path to prosperity: Dropout. In this encore episode, IBAM host Brittany Luse sat down with Dropout CEO Sam Reich earlier this year to find out how his company is forging a path to success in a successful market, all while revamping the gameshow format. The pair also play a little gameshow game. Want to be featured on IBAM? Record a voice memo responding to Brittany's question at the end of the episode and send it to ibam@npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Send us a Text Message.The guys are joined by Tessa Voccola, Brand & Content Manager for RVRB Agency, to share about what it takes to capture high quality content for live events. She also shares some tips on the value of pre-production and the importance of fueling yourself outside of your creative roles. To partner with RVRB for your event, visit their website:https://www.rvrb.com/Join the Blackbar Discord to keep the conversation going:http://discord.blk.bar/

The boys return after the 4th and talk about how the gaming industry needs more good indies, how battle royale is fun but that we need a new genre, and some old but good content creators grew up with and enjoy.

Chris joined Peter Conforti on the Good Content series to discuss a range of critical topics in B2B Marketing and SaaS. From dissecting LinkedIn's algorithms to redefining go-go-market strategies in the current economic environment, Chris brings a wealth of knowledge and practical insights to the table.  Chris kicks off the discussion by sharing his observations on LinkedIn's evolving algorithms and its impact on follower engagement. He then goes into the metrics that really matter for marketers, emphasizing the importance of quality inbound DM's over mere post reach. The conversation covers the nuanced strategies needed to thrive in today's B2B SaaS landscape, especially for companies navigating the shift from growth-at-all-costs to a balanced focus on growth and profitability. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Why do people actually ENGAGE with content?What makes GOOD CONTENT?And how can YOU 10X your engagement, without 10X'ing the time it takes to make it?Well, here's the secret. There's just three principles to getting 10X your likes, comments, shares and saves on social media, and when you make them proactively, everything will change.In this episode I'm sharing those principles and how to implement them into your social media marketing strategy to get more engagement on Instagram, TikTok, YouTube and Facebook FAST.It's an easy shift - with a huge result! -------Thanks for listening! Here's what you need to do next

Get your Human Design chart for FREE at ouiwestudio.com The Income to Instagram Starter Kit is available at a special price for a limited time I've been creating content for over a decade — working as a creator myself, consulting with major brands, and helping entrepreneurs build their businesses by becoming influencers for their own brands. In this episode, I'm sharing 6 secrets content creators know that most entrepreneurs building brands don't that makes for great content. I'm also discussing "curated vulnerability", the struggle as a strategy, the illusion of spontaneity. RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Travel with us: get details on the Joshua Tree Sabbatical Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Want to chat about this episode? Text

Why is it so easy to get helpful content so wrong?  Wix's Mordy Oberstein and Crystal Carter are joined by Search Engine Journal's Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning.  Plus, we go straight to the source to see what Google's People Also Ask tells us about how Google sees ‘good content'. We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP's Up SEO Podcast! Key Segments [00:02:09] What's On This Episode of SERP's Up? [00:04:03] Focus Topic of the Week: Creating Good Content [00:05:05] Focus Topic Guest: Ben Steele [00:31:42] Fun with People Also Ask  [00:39:16] Snappy News [00:48:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter  Ben Steele Angie Nikoleychuk Heather Campbell Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Google Ranking Systems & Signals 2024 The Rise of Situational Content News: Google: Sometimes Search Experiments Conflict Causing Issues 13 SEO takeaways from Google's Elizabeth Tucker at SMX Advanced Head of Google Search: AI mistakes won't prevent progress

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt.  I also talk about what GOOGLE thinks is good and what stops us from making WOW content.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.  Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community Platform: Get Noticed in a Noisy World Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld https://www.youtube.com/watch?v=pOLgAFeC9jg Tom Webster Podcast Movement Keynote https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7  Rick Beato and Jim Barner Make Good Records https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313 Sting on Rock Beato https://www.youtube.com/watch?v=hkrWxHEnlEs Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Chapter Markers: 00:00:01 - It's Not Just One Thing  00:01:19 - Opening  00:01:54 - How Do I Grow? 00:02:33 - Michael Hyatt Advice https://geni.us/platform-michael-hyatt  00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt  00:05:18 - Anticipation 00:06:17 - Surprise 00:07:57 - Transcendence 00:08:29 - Clarity 00:08:45 - Evangelism  00:10:24 - Driveway Moments 00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff) 00:13:07 - Back to Surprises 00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt  00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313  00:18:01 - Master Your Craft https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0  00:19:09 - What Does Google Look At? 00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com  00:19:25 - Experience 00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com  00:20:26 - Google E.E.A.T Experience  00:22:13 - Expertise  00:24:00 - Authoritativeness  00:25:07 - AI Writer https://supportthisshow.com/aiwriter  00:25:33 - Congressional Dish https://congressionaldish.com/  00:26:11 - Trustworthiness  00:26:51 - Beiding Your Morals  00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question  00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where 00:29:13 - Back to the Basics  00:30:36 - Tell Us A Little Bit About Yourself  00:32:17 - Other Ingredients of Good Shows  00:36:36 - If You Want To Make Money  00:37:26 - BE AUTHENTIC  00:38:45 - Artwork Counts  00:39:45 - Get Consistency Right  00:40:49 - You Can't Get This Any Place Else  00:41:35 - Overwhelmed? That's OK  00:43:01 - What is It Michael?  00:44:43 - The Mentality of Good Content  00:46:08 - Monetizing Too Early  00:47:15 - So Many Crayons!  00:49:13 - Poor Planning and Execution  00:49:55 - Lack of Authenticity  00:50:47 - Quantity Over Quality  00:51:37 - Failure to Adapt  00:52:43 - Fear of Criticism  00:53:38 - Lack of Patience  00:55:22 - AI In Future Episode  00:55:56 - Grab Your Crayons!  00:57:13 - 3 Years to Monetize 

Spotify CEO Daniel Ek recently described the cost of content as being “close to zero.” Numerous musicians protested, again bringing to the forefront Spotify's controversial payment practices and support for creators. Plus: the potential birth of the Texas Stock Exchange, and Netflix's budding gaming portfolio.  Join our hosts Juliet Bennett and Mark Dent, as they take you through our most interesting stories of the day. Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cpt Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

Peter Conforti is our guest this week.  He is an early Snapchat employee who spent years working on their content team.  He now runs his own company called Good Content which helps people succeed on LinkedIn.The big questions we tackle this week:Will Snapchat combine Stories and Spotlight?What is it like inside a meeting about Snap's content algorithm?Do we need to fix the content landscape now that it is heavily reliant on algorithms?Why is Pete obsessed with LinkedIn right now?How has LinkedIn avoided the toxic climate that can be found on other social media platforms?

What's the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA's principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts. On the podcast, Timi gets modular on the meaning of modeling content. Not only is it critical for effective marketing and content strategies, it keeps your content from being boring. Listen to this episode to learn: The human-centric truth about good marketingWhy Lego provides the best blueprint for structuring your contentHow structured content is the key for a unified strategy across a global brand Check the new and improved Supercharge on the video version of this episode on Youtube! No time in the day? We have a TLDR blog highlighting the takeaways and need to knows. ABOUT THIS PODCAST Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds. We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together! BROUGHT TO YOU BY LUMEN5 Lumen5's AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

WHAT IS WRONG WITH PEOPLE?

In this episode of Content Briefly, we've interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.************************Timestamps:00:00 Intro01:28 The origin of the Louder Than Words podcast.03:48 Building a personal brand on the side.06:59 John's background.15:15 Learnings from leading marketing at Databox.22:27 How Some Good Content Company came about. 25:32 Knowledge sharing and consulting. 27:30  How industry changes affect companies' content programs.31:46 Does the Content Brand framework change?34:37 Coaching vs execution.37:46 Learn more about John and Some Good Company and get in touch.40:05 Outro************************Useful Links:Website: https://somegoodcontent.comJohn on LinkedIn: https://www.linkedin.com/in/jbonini/John on Twitter: https://twitter.com/bonini84************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

One thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I'm getting real about the ever-changing world of marketing and social media, and why being specific in your content is key to your success. So let'e get into what's working right now so you can start creating content that truly connects with your audience. In this episode I'll be covering:The challenge of keeping up with social media as it is constantly evolvingTimeless marketing strategies and why they actually matterThe one book I recommend to all my clientsAdapting your message to the types of content working right nowWhy specificity matters when it comes to creating contentHow knowing your audience helps create effective, specific contentLet's connect on InstagramLove this conversation? Tap the follow button so you never miss an episode!

Walker Kelly, Mike Valverde, and Jeff Krisko take a look at the top of the 2024 NFL draft-eligible wide receiver crop. They’re SO much better than the running backs, you don’t even understand! https://cdn.footballabsurdity.com/wp-content/uploads/2024/04/2024draftwidereceivers.mp3

Join our Emotional Intelligence Academy  Follow our new page EQ Movement where we'll be dropping daily EQ education and tips  FREE Emotional Intelligence FB group @eqmovement  Let's stay connected  Facebook: @marciamiatke     Instagram: @marciamiatke     LinkedIn: @marciamiatke     Twitter: @marciamiatke 

Summary In this podcast episode, John Sanei and Erik discuss various topics, including the TikTok ban, conspiracy theories, media bias, the war machine, questioning the narrative, the decline of good content, and the future of AI assistants. They explore the potential reasons behind the TikTok ban and the influence of propaganda and media on public opinion. They also discuss the role of AI in shaping the future of personalization and the intimacy economy. In this conversation, John Sanei and Erik discuss various topics including the collaboration between Apple and Google, Boeing's troubles, psychological safety in leadership, adapting to change, and more. Takeaways Question the narrative and be aware of media bias. Diversify your online presence and avoid relying solely on one platform. The future of AI assistants will involve large action models (LAMs) that can take actionable instructions and make personalized suggestions. The intimacy economy will bring about a closer relationship between individuals and AI assistants. Collaboration between companies like Apple and Google can lead to innovative AI features and advancements. Boeing's recent troubles highlight the importance of strong leadership and psychological safety in organizations. Adapting to change and focusing on the 'how' rather than the 'what' is crucial in a rapidly evolving world. Investing in companies like Boeing during challenging times can present opportunities for future growth. Chapters 00:00 Introduction and Catching Up 01:19 The TikTok Ban and Conspiracy Theories 06:13 The War Machine and Global Politics 08:15 Questioning the Narrative and Algorithmic Influence 11:06 The Decline of Good Content and Diversifying Online Presence 16:23 The Intimacy Economy and LAMs (Large Action Models) 21:23 Apple and Google Collaboration 22:10 Boeing's Troubles 23:31 Psychological Safety and Leadership 29:16 Boeing's Future and Stock 31:22 From What to How 33:13 Adapting to Change 36:01 Closing Remarks

Do you ever miss the days where you actually enjoyed showing up on social media? If you're ready to show up and promote your business without all the extra guesswork and overwhelm, you're in the right place. Each week we'll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content. Let's connect on InstagramLove this conversation? Tap the follow button so you never miss an episode!

Happy Presidents Day

Chris Hutchins joins Erik Torenberg as he explores the intricacies of building and growing a successful podcast. Learn about crucial factors of optimization, tracking growth, choosing platforms, monetization practices including subscription models and content-brand alignments, and more.We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.—LINKS:All The Hacks: https://www.allthehacks.com/—X / Twitter:@hutchins (Chris)@eriktorenberg (Erik)TIMESTAMPS:(00:00) Episode Preview(01:27) Chris's Journey to Podcasting(02:26) The Challenges of Content Creation(04:18) The Power of Podcasting(05:00) The Importance of Creating Content for the Platform(06:32) The Struggles of Social Media Content Creators(09:57) The Future of All The Hacks(11:39) The Importance of Good Content(14:18) The Power of Cross Promotion(20:35) The Importance of Analytics in Podcasting(28:30) The Reality of Podcast Monetization(32:49) Exploring the Idea of Full-Time Creators(33:36) Building a Podcast Network: Challenges and Opportunities(35:03) The Impact of Audience Demographics on Advertising(36:23) The Pros and Cons of Niche Podcast Networks(39:54) Investing in Podcasters(45:21) The Journey of Building a Successful Podcast(47:46) Exploring the Idea of Subscription-Based Podcasts(53:25) The Future of Podcast Ecosystem This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mediaempires.substack.com

A study conducted by the Content Marketing Institute and LinkedIn reported that 80% of the content created by marketing teams goes unused by sales. So how can organizations make sure that the content they create is not only relevant to sales, but being used in the right ways? Here to discuss this topic are Sara Hughes, senior manager of marketing operations, and Lindsay Simons, senior director of acquisition marketing at Limeade. Thanks for joining, Sara and Lindsay! I'd love for you to tell us about yourselves, your backgrounds, and your roles. Sara, let’s start with you. Sara Hughes: Hi, I’m Sara. I’ve been at Limeade for just over six years now, and I have played many different roles on the marketing team here, from project management to marketing operations, and have quite a bit of experience using Highspot and how to really leverage it for our organization. SS: Welcome, and Lindsay, how about a little bit of background on yourself? Lindsay Simons: Hi, I’m Lindsay, and I’ve been at Limeade for nine years. I started off smiling and dialing in an inside sales position, and today I am the senior director of acquisition marketing. The budget line item for Highspot is under me, and so is Sales Enablement, as well as a couple other fun programs too that we’ve made Highspot a key part of the function. I am excited to be here today. SS: Wonderful. I’m excited to have you both here. Now, prior to Highspot, tell me what were some of the challenges that your organization was facing and how is that impacting your roles in the marketing world? Sara, if I could send this one to you, I’d love to hear your perspective. SH: Yeah, absolutely. One of the biggest issues that we had in our organization was that since we are a SharePoint org we have all of our files and all of our documents there. One thing that was very difficult for us to control and manage was version control. The introduction of Highspot really helped us leverage the tool in order to not only protect the content that we have but also protect our employees so that they’re leveraging the latest and greatest and so that all of sales and marketing is really singing from the same songbook. That’s something that was a huge issue for us especially, as you know, in marketing you’re constantly revving and iterating on all of your different assets and constantly trying to stay as current and up to date as possible. That was one of the biggest reasons we really got Highspot and signed on in addition to just the need for sales enablement and really enabling our sales teams to do the best work that they can with the materials that we would create for them just on sales enablement. LH: On that note, for a while there, marketing became almost a service counter for just content, and then the content would be in the wild, and we’re like, how’s it going out there, content? This really helped us start to be a leader and to proactively say, here’s the content, how to use it, when to use it in a playbook style, and then have great insights into usage. For a while there, we were flying blind with content and just saying yes. I think that was a huge shift. Now the team just knows it as sales enablement, but for a while there, there was a lot of pain. SS: I bet. How have you overcome some of those challenges? You guys have touched on it a little bit, but how have you overcome some of these challenges since implementing Highspot? SH: We’ve actually integrated our Highspot instance with our SharePoint so that we’re updating it in one location on SharePoint. Once we’ve gotten new content, new creative, new angles, and even embracing new industries that we might be selling to, things like that, and creating custom content. By uploading it to SharePoint and having that integration with Highspot, we are able to stay automatically up to date with the latest and greatest. I keep going back to the version control piece, but that is such a huge piece, especially as messaging is constantly changing. It’s also helped us really create and form that link between marketing and sales so that they know exactly what we’re working on or what is the latest and greatest based on what is showing up in Highspot for them so that they know they’re not missing something. They’re always getting the latest and greatest from us. LS: I would just say in addition to that, because you’re spot on Sara, and I think as we onboarded new employees and showed them our content and how we use it, we started to really leverage Highspot as a great onboarding tool and create these homepages for different teams. They can get familiar with the content and then have some self discovery and then the search functionality is incredible. Then we kept it simple on the enablement side, and because the links made it so easy to either link to a spot or a homepage or a specific piece of content, we love a link farm, an email just really heavy with links that points to Highspot, but then we just recreate that within Highspot.  It was a really great tool to meet the sales team where they are, but then use that as a broader tool for the rest of the company even if we didn’t have the entire company necessarily on a seat, you can always pitch a Spot, like with a bunch of content. We termed it microsite. That’s the term that made sense internally. We use a lot of microsites to pitch content and to make sure that the broader company is just even familiar with the latest marketing campaigns and that they can share it with their network and that we can still see how broad it goes. Content management was why we bought it, but I just want to highlight all the reasons why it’s been such a sticky tool because we’ve seen the impact and overcomes challenges that we’re experiencing, which is a broader strategy. SS: I love that and I definitely want to drill into that. SH: To tack on to that as well, we have been able to leverage Highspot for various other departments. Things like onboarding our own employees has been a really unique use case for the tool and giving all employees, instead of looking at a stagnant or stale SharePoint site, they’re looking at a customized curated microsite, as Lindsay said, of materials, talking about who we are, where we’ve been, where we’re going, and it really helps I think with onboarding new employees, especially when you’re in a remote world. I think that’s become so important to have them have as much information and an ease in the way that they can navigate through that information and find what they’re looking for. SS: I love that. Now, I know we’ve talked about all the different ways that you guys have been leveraging Highspot, and I know that you guys started in terms of leveraging it from a content management perspective. I would love to understand from your perspective, what does good content management look like? In other words, what are some of your best practices for effectively managing that content? Sara, I’d love to send this one to you. SH: Clear organization is just the name of the game when it comes to content management, it’s organization and version control. One of the things that I actually find super important when it comes to this is searchability. If you have a list of content or a list of assets you could have millions of things in there. The thing that I think is really important with content management is to make sure, one, that everyone can easily search and find what they’re looking for. If they’re looking for something to sell to a particular industry, they can use the search field and look up that industry, and we have curated a bunch of things already. We also have the microsites that help people navigate if they’re not sure what they’re looking for yet and they want to browse. It’s organized in a way that’s by topic, it’s intentional, and it’s not just a never ending list of things. It’s constantly being curated in that way. That’s really one of the most important things. It also really enables our sales teams and other teams to be as self sufficient as possible without having to go through and navigate and find out where did this go, I thought this was here? Oh, I moved it. There’s none of that with Highspot because even if a location has moved, you can always search for it and you can favorite spots and things like that and even create your own spot so that your most used tools and assets are really relevant at just the click of a button. SS: Amazing. You have clearly been doing an amazing job because Limeade has improved content efficiency by 78% with Highspot, which is a ratio of the time spent using content to the time spent now looking for content. What are some of your best practices for optimizing the findability and the usability of your content, Lindsay? LS: I think one from a broader strategic lens, helping the sales team and broader company understand the rhyme and reason to why we create content first and foremost. When we start to launch content, they understand where it sits in our broader strategy, and they can start to anticipate what’s coming down the pike for them. Also, having a lot of channels to make new content to put in their awareness. For us, we have quite a large tech stack. We even have our own platform, Limeade, which we sell. It’s our well being solution that also provides engagement and we would plug some of our great content that we’re putting out there on that tool. It starts at the top of just making sure that there is a way to plug content in and let people understand where it’s coming from and what it’s trying to solve for. Just on that note on what it’s trying to solve for, we mapped content to a buyer’s journey and their whole company is starting to kind of buy into what this buyer’s journey and what are our point of views out there. When it comes to the type of content marketing is creating, it gets more scientific there. That’s where Sara just thrives with tagging it and making sure that there’s a universal way to upload it so that internally and externally there again, some rhyme and reason to why we’re doing it that way and just making sure that we hold people accountable. If it’s all inputted in a strategic way, then the tool remains strategic. I think that’s what we’ve successfully done. The operational rigor is really where it’s at, so Sara just went over of this like content management and what that’s helped us with and what best practices are, but from what made that 78% possible was getting the sales team bought into our strategy and then seeing that come to life within Highspot and all the goodies. Once you finally get to see the ebook or the video or the infographic and get to use it and pitch it and then get to pair it together, they start to see the magic. SS: I love that. Now, as you mentioned, Lindsay, it’s really important to make sure that you are tracking what works and what doesn’t so that you can optimize things. Sara, I know one of your areas of expertise is driving program and initiative performance through reporting. How have you been leveraging Highspot Analytics to measure what works and what doesn’t so you can optimize content effectiveness? SH: The analytics area of Highspot has been super helpful for us because as marketers we’re constantly generating content and iterating on existing content. Obviously over the years that list grows and grows and becomes a bit of a bear and it has this extensive library essentially. The way that we’ve really leveraged the analytics specifically with activity logs and content lists and scorecards is to basically see who’s using what and how and how often. It essentially tells us exactly what the most popular assets are so that we also know where to focus future updates. Say they’re using a sales deck that we’ve created. Maybe we haven’t touched it in a month or something like that, but we’re noticing that everyone on sales loves this deck. Knowing tha, being able to see that in analytics and having that information is super helpful because then we know we need to pay a lot of attention to the sales deck. That is the most important thing to sales. They use it constantly. We see them using it. It also helped us interact with people there. People can send through feedback and then we can get those requests, which is great. It really keeps it just this live dialogue happening where we’re constantly able to really improve on the assets that we do have. On the other hand, looking at an asset, say we spent hours and lots of manpower and things on a particular asset that’s not getting any sort of use, it forces us to be a bit reflective to say is this the right asset? Do people not know where it is? How do we need to enable them? Is that content just not what they’re looking for or not helpful to them? In a remote world, it’s so key to understand that because you’re not having the hallway discussions, you’re not having the water cooler impromptu conversations. It’s super helpful to have that information at our fingertips all the time because it really gives us a little bit more of a finger on the pulse of what’s going on with the other organizations, but specifically sales. SS: Absolutely. Now, a lot of the time I think some folks don’t necessarily know how to think about the relationship between content and sales productivity, but by optimizing the impact of your content, how have you guys been able to influence sales productivity? Lindsay, I’d love to hear from you on this front. LS: We had an awesome CMO who came and joined us, who really helped us refine our focus. Our focus going into 2023 was to talk to the right person at the right time with the right content. We spent a lot of 2022 just really honing in on the right person and studying that buyer persona and understanding what type of content they want to consume, like what kind of content is for more self education at the top of the funnel versus they’re showing some buying signals and they might be ready to buy and market for a solution like us. I think a large part of our time for a long time was just spraying and praying that the content was sticking and that people just loved how much we loved it. What our CMO helped us really understand is it has to hit them at the right time, and seasonality is everything. When it comes to productivity, we love a slogan; ‘work smarter, not harder', and that’s what we made playbooks of just like what works and how do we figure out what works? Sara showed a large part of just like what they’re actually using, but then we also have leveraged Visible, as part of a relationship with Marketo. The attribution also shows when key contacts are engaging with set Highspot content at key moments in the funnel and mapping those activities to certain milestones. It is super complex because our buying cycle is about 18 months, so it’s hard to point to one piece of content and then poke into that content to say, like, why did it work, but you can see a lot with the correlation of just like, okay, brochure, you get a lot of clicks late in the funnel. What does that tell us? I just think the right content at the right time mixed with works smarter, not harder, helps with productivity. The link farms and pointing people in the right place to finding those channels and how to proactively inform, and then let them have a voice to help inform back. If they are like, I want this piece, we’re like, we’ll say yes, because again, it fits into this larger content strategy and what we’re trying to solve for. It’s not just a one-off conversation. Also, to Sara’s point, Gong tells us we have a piece on participation because the word participation is used so much. That wasn’t the word that we like to use, but we prefer engagement. If you think it’s participation, we’re going to make a lot of content with the word participation. To answer your question simply, we let the sales team into the marketing’s brain, let them understand why we’re doing content, and then show that it is impactful if they follow the playbook and use the party tricks that their teammates are showing them. SS: I imagine it has to help though, Lindsay. As you mentioned in your introduction, you have a background in sales at Limeade before you transitioned over to marketing. Tell us a little bit about how your sales background impacts how you approach your role and how you collaborate with sales? LS: My background is in sales development, inside sales, whatever you want to call it, and really figured out that when you personalize the outreach it isa lot more effective. That’s account based marketing basically, is it creating these experiences that feel very targeted, very personalized, and the whole why me, why now coming to life within it. My background in sales was just like, how do you do that at scale? We will do some account research and be like, okay, here’s your pain points in a perfect world we’ll spend two hours crafting this up, but like, you can’t do that at scale. How do you package up your content in little ways that make it pretty easy to customize, segment, target, however you want to say it. That is what you’re doing is packaging up your content and positioning it in a way that says, wow, I need to read this exactly right now or consume it. My background in sales helped me understand how to make that easy for the sales team and how to make it feel like that is the path of least resistance versus just knocking on a lot of doors and uncovering rocks with cold outreach. How can you kind of figure out what are they interested in by using some of the MarTech that we’re investing in to drive that behavior and then serve up this content that we’ve either curated by industry, pain point, point of view, product or solution? We’ve tried to position and package it so they can just go, okay, here’s a menu, use it versus be left to your own devices and just add logos to random things. SS: You talked about how you are bringing sales into the fold and getting their feedback. I imagine that that has helped significantly in terms of collaboration and alignment. Can you talk to us about what that looks like now at Limeade with your sales team since you’ve implemented it in an enablement platform? SH: I think the best thing you can hear from a salesperson is I got what I wanted and like yeah we will deliver and like here you go, and the rest of you guys can all use it too. Also, getting that trust from the sales leader of the confidence of like I know what my sales team is doing out there. That requires collaboration and so having a tool that you can still have your ability to make it your own, but you’re staying within the sandbox gives people autonomy to do what they want, but the accountability to stick to the songbook. We always sing from the same song sheet, because it does sound better. The whole goal of ABM is that it feels like an orchestration, that, yes, it’s the same message, maybe said a little bit differently. What Highspot does a great job is telling the teams here is the science is there, here’s all the content, and yes, you can piece it together, you can add your own, because it’s customizable. I just think that there’s so much content going to waste, and then certain content bubbles up again. For collaboration it really depends on the organization we’ve been fortunate to work with some badass sales leaders who just like want to talk shop and be like, oh, in a perfect world, I’d like to talk about this and like, okay, but like, let’s go with like Gong’s telling us, or let’s look at why we’re losing deals and these common themes. How do we be proactive and think of something that will break through the noise and we can have a unique perspective on it. They’re like, oh yeah, that’s fun to talk about too and then they’ll talk about that with us and we’ll get their unique insights, but ultimately we’re trying to just empathize with the buyer to prove like you have a pain point and we’re just here to help you make some progress. And if you hire us, buy us, rent us, whatever, that’s good too. But I think content management really helps. Sales feel involved, but also marketing to have a bird’s eye view and not have to fly blind. SS: Absolutely. On that note, I’d love to understand what are some of the key business results that you have achieved since implementing Highspot? I’d love to understand any key data points you might be able to share. SH: I can definitely share a really fun one that we are hanging our hats on. For a long time, we had too many KPIs, let’s be real. We were measuring everything under the sun, and a lot of them were just vanity metrics. Our CMO came in and really helped us focus on the thing that matters most. When you really think about it for what we sell into the enterprise space, the SaaS solution, the win rate really matters. Unfortunately we were stagnant for five years, same win rate, so if you’re going to go that way, the only way to grow is by volume and it’s exhausting just adding a lot at the top of the funnel from a marketing perspective. After a huge overhaul of our sales enablement, we redid a lot of the homepages within Highspot. We made a company KPI that was making sure at 85% usage each week across the company. What we were successfully able to do is increase our win rate by 75%, which is huge in a market like ours. We can’t take credit for it and be like, yeah, it’s content that did it. It’s a huge team effort, but we can point back to the fact that we were singing from the same song book, but we know why we’re winning. We know why we’re losing and we increased our velocity and win rate, which is the best case scenario. So no, it’s not a causation of Highspot, but is it correlated? Absolutely. We feel really proud of that. It was nice that we were all marching towards the same metric and really connecting the sales and marketing organizations. SS: I love that. Well, thank you, Sara and Lindsay, so much for joining me today on the podcast. I appreciated the insights you shared and your lens on both sales and marketing alignment with enablement. Thank you both. LS: Thank you, this was so much fun.  SH: Thank you. SS: To our audience, thank you for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

There are so many creators out there making content that they don't even believe in. I firmly believe that being authentic to your audience is one of the best ways to take your content to the next level. Today on the podcast I am sharing an episode I did with the Sports Card Strategy Show. We talk about advice for content creators within the sports card industry, the role of supply and demand in strategic investing around collectibles, and the intersection of sports cards with popular culture! Enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

I have your ticket to good content marketing in 2024...Right here. Host Mariah and Founder of Knap Creative, Doreen Vanderhart come together to share the 5 things we will see happen with content marketing in 2024. This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week six - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @knap.creative. ✨ ⁠⁠⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠⁠ ✨ KEY EPISODE TAKEAWAYS

Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:(*) Are universities covering SEO in their curriculum? [06:25](*) Why content marketing will remain a tried-and-true SEO strategy. [07:49](*) Current tactics on a potential path to irrelevance. [09:21] More Time Stamps:* (01:31) From Business School to SEO: Josh's SEO origin story.* (16:35) SEO professionals' role as the Internet's gatekeepers.* (18:47) Lightning round!Contact Us:We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com.Links & Resources:Don't be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.Dive deeper into Pillar-Based Marketing with co-host Ryan Brock's book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about the type of work Josh's agency, Peaco Marketing, is accomplishing.

We have launched a FUN campaign at Content Queen and you are invited to join us! We call it Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week one - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ✨ GET YOUR TICKET TO GOOD CONTENT MARKETING ✨ KEY EPISODE TAKEAWAYS

Communications professor and animation expert Jeffrey Simon talks about his collaboration with Christopher Yuan to present his written content around "Holy Sexuality" in more visually helpful ways so people can better understand it. John Andrew Bryant, author of "A Quiet Mind to Suffer With," talks openly about his suffering, especially with Obsessive Compulsive Disorder, and how inviting God into the pain offered healing and a measure for renewal. Faith Radio podcasts are made possible by your support. Give now: Click here

You know, as creators, we often find ourselves staring at a blank screen, waiting for that magical moment of inspiration to strike. We hope that the perfect idea will come to us out of thin air, but more often than not, we're left feeling frustrated and stuck.But here's the thing: waiting for good content ideas is like waiting for a unicorn to show up at your doorstep. It's a nice thought, but it's not a reliable strategy for success. So, in today's episode, we're going to explore a different approach, one that will help you overcome this common struggle and unlock a world of endless content possibilities.Alright, let's jump right in and explore how you can stop waiting for good content ideas and start creating amazing content. Are you ready? Let's do this!This podcast is sponsored by Dash Hudson. To read the report and sign up for a free 14-day trial, head over to dashhudson.com/podcastVisit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!

Casey has to admit his love for his new phone, and Myke needs to praise Casey's generosity. Also, short form video... how does it work?

Casey has to admit his love for his new phone, and Myke needs to praise Casey's generosity. Also, short form video... how does it work?

You can find billions of fun videos uploaded on YouTube but just because they're entertaining, doesn't necessarily mean they're good content too. In this episode, I'll teach you everything you need to know on how to make good content on YouTube. I'll list down the basic elements and go through each step you'll need to take to create high-quality videos that keep viewers hooked and wanting more.

Jonah Fry is the Co-Owner of the video marketing company Lettuce Media and producer of the Damn Good Content Podcast. Jonah has been in the video game for over 12 years, making films and content for brands, churches and businesses. Listen in to learn about the transition to vertical video, grass roots of how Jonah got into the industry and easy ways to get on video for the first time. Let's freakin' get it!ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself.This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website: https://www.shelbyclementmarketing.com/Facebook: https://www.facebook.com/shelbyclementmarketingInstagram: https://www.instagram.com/itsshelbyclementLinkedIn: https://www.linkedin.com/in/shelby-dianeTikTok: https://www.tiktok.com/@shelbyclementmarketingYouTube: https://www.youtube.com/@shelbyclementmarketingConnect with Jonah:https://www.instagram.com/jonahmarkfryhttps://www.instagram.com/lettucemediaco

Market Proof Marketing · Ep 300: Good Content Looks EffortlessIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnagin are joined by a surprise guest, Karla Tuten! The team celebrates the 300th episode by keeping it casual. Karla gives a deep dive into visual marketing and offers tips for builder content, especially for those who don't know where to start. They discuss the challenges of creating good content that contains real facts, real data and is packaged well graphically. Good content looks effortless, but takes a lot of effort. Story Time (05:58)Andrew is worn out from the Market Proof Academy and, once again, wishes for one more day.Julie's mom is trying to buy a car but feels like the car salesmen should be trying harder to sell their cars to her. No one is following up or reaching out. Kevin says creating stuff is tough sometimes.News (35:55)Mortgage rates could hit 8%, economists say, citing a worrying sign not seen since the Great Recession (https://www.marketwatch.com/story/mortgage-rates-could-hit-8-economists-say-citing-a-worrying-sign-not-seen-since-the-great-recession-edf2b4a4)Don't Discount the Merits of a Friction-full Transaction (https://crystal.geekestate.com/dont-discount-the-merits-of-a-friction-full-transaction-newsletter-263/)China Evergrande, Giant Real Estate Firm, Files for U.S. Bankruptcy (https://www.nytimes.com/2023/08/17/business/china-evergrande-bankruptcy.html)First-time homeownership surges: Half of all home buyers are making their first purchase (https://zillow.mediaroom.com/2023-08-23-First-time-homeownership-surges-Half-of-all-home-buyers-are-making-their-first-purchase)Favorites/Hates (53:27)Andrew is hating his boom stand because it keeps sliding downJulie is loving "Homework Helpers" for help on her sons homework.Kevin is enjoying his app "Sunshine Birthdays"Check out Kevin's NAHB Webinar on Navigating the 5 Phases of a Market Correction! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:I'm just starting this slide, this misunderstanding, disagreement. I don't know what it is, but Andrew says, and I don't. You don't want to make anyone mad. Labor Day isn't his favorite holiday, but it's.AndrewBecause I have nothing against it.Kevinis it because its a Holiday or because there's...?AndrewNo no, I think there's other holidays I need to list before it. I guess I'm getting called out here a list of like I think there's other shut everything down worthy holidays that are not fully shut down for everyone. It's like that's a bank holiday only. I'm like, well, that should.KevinBe arguing for more days off generally.AndrewRight? Like, that's like a mixed day. Like sometimes it's like, are banks closed? Not closed. I don't know. Schools are still and sometimes that one should just be Everything's done. I'll swap Labor Day for him. Okay. If we're to pick like, all right, there's eight holidays where everything's shut down. Christmas, July 4th, Memorial Day, whatever the other ones are.AndrewThanksgiving.KevinI figured it was just because, like, something that the weather in Florida wasn't working. Oh, it's still hot.AndrewAnd we just started school, like, three weeks ago, so it's like a month in a school. So it's like, do we need a holiday?JulieI don't know. Yeah, like something.AndrewLate September.JulieThat end of summer real. I mean, that's how some people think of it, right? Like the polls close on Labor Day. But here too, it's still so hot.AndrewYeah. Mhm. I think so.KevinI just we had a we had a little typhoon here in Columbus, Ohio.AndrewOh.KevinLast night I kind of felt like what, Because, you know, Julia lives in Louisiana.AndrewShe gets it all.AndrewI have pretend hurricanes.KevinBut there's this thing called a heat dome. How is it that every like three years they come up with some new term.AndrewThey get me the clicks, heat dome. I like it. And we Google that there.KevinThere's a heat dome over over the Midwest and not the edge of the heat dome if you turn on the radar. And it was just this weird. It looked like just someone poured water out of a pitcher and it was just rolling straight from the corner of Michigan, straight down central Ohio. And it just kept coming. And it was like 7 hours of lightning, strong wind and just a ton of rain.JulieOh, wild.KevinLike, do I have to move? I mean, I Anyway, it was a good time.AndrewI just Google it. Yeah. Interesting. AP all about this. Hmm. And pumpkin spice lattes just came out today. It's related to the heat dome.KevinWe had this conversation on one episode. Yeah, there's a new pumpkin drink. What is it? It's another cold drink called chai something pumpkin. So now you have three pumpkin options at Starbucks.AndrewThat's a lot.JulieYeah. I don't do the pumpkin drinks.AndrewThat's a lot of, like, pumpkin pie, spice, flavors all in one.KevinThis is to my favorite section, but ever since I got to spin coffee machine, I just don't. I do not desire Starbucks or like coffee out in the same way.AndrewDo you like iced coffees? I feel like you can't beat iced from Starbucks any like I have not been. You can.KevinDo it. You can do cold brew. You can do nitro drip cold, whatever. Like it just says put ice in your cup and it cleans out the hot water. Puts in cold water.AndrewYeah, we're all gonna all.JulieBe inside out. And Olivia said she's literally drinking the pumpkin chai right now. So she's like, Oh, there you go, pumpkin chai on trend.KevinIs it good? I feel like it would be because chai is kind of a.AndrewI like chai. Yeah, 30 Chai. If I've had that chai with the espresso, it's amazing. We hear it's amazing. Like The Wizard of Oz back there helping to steal that.KevinMy favorite from my time in Nepal is Milk Coffee, which is, I think goat milk. Oh, no water and instant like instant crystals.AndrewWeird. Sounds like it's like that.KevinAnd they're not the best milk coffee. Experience my life. All right, let's get started.AndrewThere's the goat. Yep.KevinWell, welcome to episode 300. I'm Kevin Oakley. And with me today is Andrew Peek and Julie's aunt again.JulieMe? Oh.AndrewWho knew we'd be doing this 300 episodes later?JulieThat's impressive. That's crazy exciting. I have.KevinI thought we make this our last one. Let's just end it right. Fine.AndrewI'm fine with that grand.KevinValley.AndrewThree. I want to be something new.JulieThat's on market this year to make it really good, though, so.KevinOh, you know what we should do? Because this is what cracks me up when people do like season six episode one, it's like, just start. Like, I don't know why there's so much conscious thought put into that, but we should just. How about season two begins with a sincere one. We'll start with the season two episode one. Let's just start over because it's going to get obnoxious when we get to, you know, we got to figure out something else, Olivia Because when we get to episode 1200, it's just, it's too many things to say.AndrewYeah, we can have different.KevinEpisode 1234.AndrewThousand. It's now 2028 time right now. Oh, gosh, that's a long time.KevinOh, man. So the other thing that we're just going to keep talking about her like she's here with us, our producer, Olivia, is like, you know, we really do need to do live episodes of the podcast. So, okay, I think we decided on once a quarter, she's checking the calendar, but we will you'll hear about it that way.KevinYou can all join in, ask your questions, but they'll be fun. Fun time. Yeah. Maybe we can maybe pull people in for live Q&A or some live storytime we'd have to have like the voice and the voice.AndrewChanger.KevinAnd zoom. That just makes you look like there's got to be the person in hiding and like, a in voice changer. I sorry time about this traffic that. Yeah.KevinOh, all right.AndrewStory is good for that speaking. Sorry time was up first. I got one. I didn't write it down. Yeah, I got one. Yeah, we had the academy last week, so that was. That was amazing. Taking through. Jeez, 11, 12 people. Tuesday, Wednesday, Thursday. What's that like 12 hours of instruction? It wears me out like, Oh, my. And I'm.AndrewI'm doing half of it with Sarah. And what's, what's fun is over time, this is like inside knowledge over time. It's like, okay, you take that segment, I would take a break for a little bit. Like I just can't like, look at like at Zoom nice and pleasant for this long and I need to go camera off for like, for a little bit, get a little snack, refill my coffee, whatnot.AndrewSo, you know, each one, it just changes and changes. And we Sarah and I meet afterwards every single time. Like, what can we do better? What can we do better? And every single time I'm just like, man, I want another day, which is like torture for everybody. Like, it's already four days. Andrew What is wrong with you? But there's just so much you can just keep going and going.AndrewI wish there was some way this. I'm just really open talking right now. We teach the definitions. We teach knowledge, the foundational things. All these things are super important thing. It's the analysis. And that is the most difficult part for everybody. And teaching, I don't there's we could teach it, but it's just so much just like experience. You just need the reps near the reps and the reps are what's Malcolm Gladwell 10000 hours.AndrewYou need your thousand hours and an analysis. You need your next 1000. They need your next 1000. Time to get to ten. You're like, Oh, okay, this is fairly comfortable, but just getting over the hurdle even to like you spent 200 hours in analytics trying to solve a problem, not just like poking around in there. I wish there's a way to expedite that for people, but there's just there's not no.KevinI don't think you want one. I mean, we've had lots of folks that are good intentioned and they're like, Kevin, we should just take this whole market, provide rhythm, and just have it spit out the answer.AndrewLike an app.KevinOr give us, you know, even internally had a conversation where some people here were like, we just want a number to tell people for this thing of like, this is the goal. I was like, I mean, it doesn't really I, I know this is a well overplayed expression, which I think that reminds me, Olivia, next time I'm on the podcast, I want to have a whole section about things we never need to say again in our industry, that that's just I'm, I keep hearing the same.KevinLike those were analogies and examples to use 12 years ago. Are we still talking about the same thing?AndrewBut I don't know.KevinThe last one is in play. Chess. You do not want to. If you are a great chess player, you there should be no reason that you want to dumbed down the rules of the game to get back to checkers when you are a grandmaster at chess now you do have to be able to. And if you're a true grandmaster, you should be able to teach someone the basic rules and fundamentals of chess without losing your mind, screaming or pouting like a child.KevinOkay, So that's that's I think, part of it.AndrewThat's fair.KevinBut holy cow, what is this drive to get everything so really simplified? So I'm using the chess analogy because I think this is what I mean. I'm on Chess.com if you want to sign up and play me, I'll do it. But just know that I'm in the middle of probably parenting one of my four children and I will mess up.KevinSo excuse a great chess player yet, but thinking moves ahead, right? The more moves you can think ahead, the better. And how I view the analysis problem is that people look at it and go, I just want the answer. And again, there's all sorts of reasons why that's.AndrewLike the final move out. The final move. I don't care how we get there.KevinBut I think they do sometimes and this is on on me and all of us to do a better job teaching and training. They look at what someone who's thinking eight moves ahead and by I don't mean moves, I mean layers. Okay. To go away from the analogy of chess back to the actual thing we're doing here of there is the data and that in itself, let's just say, encompasses three or four layers of analysis, potential analysis.KevinAnd there's always more than one potential. There's one potential. There's at least one true problem or issue. And each of those has no more than three possible reasons why there could be more than one true issue. And then that that, you know, extrapolates. But even beyond that, then you have to start talking, thinking about like, okay, well then let's layer over our company culture and then let's lay over how this sales manager thinks or how that salesperson acts or the usage or non usage of the CRM or the market and the competition and, and, and, and certainly the more layers you have to your point innately, most of it just requires repetition and experience becauseKevinotherwise you just find yourself going through layers one through four and you're like, I got the answer, I'm done. And then I'm almost I'm almost done with this diatribe. You go and present. Let's say you feel really confident that you analyze those three or four layers well and you go into a meeting, you go up to your boss or the sales manager, like, here's what, And then they hit you with the one thing you didn't think of.KevinAnd you're like, Oh, and you know, the Jenga pile just crumbles. I think I think there's just that aspect of and that's why we always talk about use humility with this stuff. It is not the data says X, therefore it must be X, It's hey, this is what it looks like. But is there something we're missing here? Is there something that we don't know but that's going on with this person personally or is there something with the land deal that requires us to be acting in this way because we have to perform in a certain, you know, Anyway, I just I love the fact that you brought that up.KevinI think it's a whole other.AndrewThat exactly what was fun was it's.KevinAlmost like you should talk about that at.AndrewThe.KevinSummit.AndrewAnd so like food. So let's talk about food. Beth So one thing we did different with this academy is usually it is Sarah and I, 95% of it. And then I add to Kevin's calendar like 6 hours before it starts, like, Hey, Kevin, I want you to talk about this. And Kevin hops on and does some inspirational talking like, Hey, what's the role of marketing?AndrewLike, No, no, no. And what's fun is no one gets that answer correct at the beginning. It's day one unless.KevinThey've heard it before.AndrewThat is true. Unless they've heard it before it. The second day, I'm like, Oh, let's have a coach on. Julie, you're our next victim. And in November, by the way, get her some notice. Beth hopped on and she she did a very similar analogy, Kevin, where she talked about onions. And so, like if you're day one or we had some people that there like month three on the job, they can only go to the first layer in the onion.AndrewMeanwhile, we're over here kind of talking and then just like visualizing and thinking like we know there's like 12 layers to this thing. We also know there's old onions we need to think about and there's future. And we're like all excuse me, all over the place with it. So the Onion analogy, I'm like, Oh, that's good. There might be tears too, as you learn more and more Onion feels that has me like, Oh, I'm embarrassed.AndrewI didn't know that. Or like, I feel like an idiot. But over time, like you didn't.KevinRealize that it's just more such a nerd. And then we just had a special guest pop on, which this is a.AndrewSurprise party.KevinAnd you never need an invitation. Don't don't give away who yet, but as a kid, I remember watching Lawrence of Arabia, which is a way too long movie in an old theater. My parents made me go I think I was seven, the only scene from that. And I think it's three and a half hours long and has two different intermissions or whatever.KevinThere's one scene where Lawrence of Arabia puts out a candle with his fingertips and the guy looks at him and says, Holy cow, what's the trick to doing that? Because because it looks like there's a trick, because it doesn't cause him any pain. He doesn't like his fingers. He just pushes it and he goes, The trick is making it look like it doesn't hurt.KevinAnd I just think like that's we've talked about this many of our ways, the confidence aspect. In fact, what do we say on I call it it's either it's either lack of confidence or lack of competence. So some good alliteration there. But it goes back to repetition, repetition, repetition. Hey, Carla, Welcome.JulieHi, I'm.AndrewFriend.KarlaGood. What are you doing?KevinOh, we're just recording a podcast. And Carlos, our creative director. And do you convert? For those of you who may be under a rock, she's taking names and changing lives all over the industry. What's what's the what's going on right now? Carla, What's. What do you. What are you doing? What's keeping you busy these days?KarlaI'm busy all the time. I feel like the last time I was on here was back in January, so I decided to crash a party.AndrewIt's been a while.KarlaIt has been a while. But I do slack, y'all. Y you're always recording. You can't talk. I'm recording. I'm like, Okay, well, um, I don't know. It's funny how there's always, like, these weird trends. At the beginning of the year, it was very heavy. Like, but everyone wanted to redo their collateral and refresh it. And then we went into like a signage program.KevinYeah, I was going to say signage would be my guess, the next one. And by the way, isn't it interesting that if you heard someone talk about like hearing these trends like we do on, on this podcast, you'd be like, does that really happen? Or and then you go do it yourself and you're like, There's something in the water or the air or like, there's this behind the scenes network of Let's all talk about signage.KevinIt comes in waves for sure.KarlaIt's really weird. And then the other last month had a bunch of, you know, probably like five different calls, different builders around the country, and they're all talking about like their sales office. And I'm like, what is going on? How is everyone wanting to now look into like their interior signage mission is bizarre. And then I was in book a book booklet land for a while, like maybe.KevinLike real paper things.KarlaPrint I've done. So print booklets that took up my time for the.KevinLike.KarlaI don't.KevinMean like checks notes or checks calendar what year we live in, but, you know, Yeah.JulieYeah, there's a lot of that. I didn't expect it like collateral you expect but like long booklets, 20 pages.KevinBecause you could or could not print the collateral. It's like how it's displayed. Yeah. Took them off, you know, printed. Yeah.KarlaThey want like hard copies. Interesting. So that doesn't sound cheap. It doesn't. It sounds like something else. It's not that sounds. But I am sort of buying the booklets.AndrewYeah, that would be pricey.KevinIs there something that you've been doing this now, like you said, for a little while? I mean, you've been doing it a long time, but doing it with with us. Is there a we were just talking about like the the trend of analysis being hard outside of what people are actually asking you to do. Is there something that you find yourself having to explain or re-explain or.KarlaYeah.KevinRe-explain again, as a concept that you just want to kind of toss out again here?KarlaProbably you have to think about, here's one, I'll talk about it because it's about collateral. And so usually when we start with that, I'm kind of like, give me everything that you have because you probably haven't touched it. And what typically happens, it comes off as a these ideas part from sales and marketing, and they get tagged onto the collateral package as these one off pieces.KarlaSo I'm like, Hey, let's go ahead and take a look at this is yet another foot view. And more often than not, they have a billion pieces. That's evergreen material. And I'm like, Why don't you think about making this a better experience instead of someone having a bunch of one pictures? So I would always say, take a step back, think about the experience, what you're giving these people.KarlaAre you burying them in tons of copy and things they may not want to read? And is there a better way to display that? Should we make it into a book? Should we? That is even important. Do you want to cut some of this out? That's typically what we're talking about when we talk about like looking at all their stuff.KevinMm hmm.KarlaIt's very easy, I think, for people to just. Oh, this is a good idea. Element is I don't a piece of paper on a word document and they always don't think about how it looks or how it's saved or how much stuff people are gathering.KevinYeah, a quick, quick poll on material or files. Generally, I'm not going to answer until the end because. But don't you think that or do I already led the witness? Sorry. Shouldn't every document that could be potentially sent or accessed or shared have some general repository that is accessible? Like like nobody home didn't start out doing this, but they found that people were like, I have all these documents that I send people maybe post-purchase or pre-purchase.KevinAnd there is no place on their website. They just how's everything even like you think about docs? So like, why is that hard to find for nonexistent on a builder site?KarlaThat would be nice to have.KevinThat's right.KarlaResource library.AndrewThat'd be that'll be great. Especially HRA stuff is interesting. I mean at least our experiences, we changed each way. Management companies like four times before, it was like our control, but it was like with it was still with the builder. So we're like, Who's in charge here? Who's in charge as homeowners do you blame? I mean, everything is always the builders fault, like always.AndrewThat's just made us, even though it's the way management company's fault, because you chose that terrible company, the builder, and so everything is the builder.KevinSo just make it easy for that saying I'm not suggesting it should be like front and center underneath our image or whatever it be for us. We just had a archway section, so we had it. We had a document library or a overall, I think we just called it Media Library and it had like any photo you might see on a community page would also be accessible in this Keystone Homes ish for those of us.KevinLike, it's like all of our pictures are here is searchable by everything, but also they're on the individual pages that are relevant to them. Same with videos and documents. And so we didn't even have a link on the community page to the docs because that might be distracting or confusing. Yeah, but certainly any time someone would ask, can I get a copy of my HRA docs that then the online sales person or salesperson who would then train the customer.KevinActually, there's this library over here and you can access anything that we have or need need to get to and it's grouped and searchable and all the rest anyway. And just when you were talking about like how separated each piece kind of is, instead of thought of in a cohesive manner. Manner. Yeah, it made me think about.KarlaThe only thing I would say that I've experience with something like that. Well, it just comes up in collateral information in general. Is that I think some teams can be lazy because someone has to keep up with the information being up to date. And so if you take the time to like make sure you have a good organization in place, like a good file, good filing, and like, you know, what's more up to date.KarlaYeah, good nomenclature. You make sure everything is what it's supposed to say, then I think it's definitely doable. But I think people just sometimes just, you know, maybe not able to. Yeah, it's a big thing to kind.KevinOf we got at that pushback all the time at Heartland and that was my that was my reason for wanting it to be out there in the wild is I just found that if it wasn't accessible by the customer, things never got updated or there were four copies going around. But once there was like, No, no, you know, some yeah, maybe someone has a document that's out of date.KevinYou have to make sure everything's dated and, and like last updated and the corner. But it was like, yeah, that document's incorrect, but I'd rather we know that and then we fix it versus having no visibility or people handing out something that's five years old that has four updates and they still have copies somewhere else saved locally, or just like, Nope, the truth is there for the customer.KevinSo that's the impetus to always make sure as it's correct, just like pricing.AndrewYeah, it doesn't create a problem which exposes what was already there.KevinShines a light on it. Yeah, yeah, yeah. Cool. Well, Karla, thanks for hopping on. Yeah, Bye. Any time. I love. I love just the mean. Yeah, It's like you work here.KarlaIt is Like I want to keep it creative cave and create a cave.AndrewWith your plan.KarlaThe next.KevinTime. Bring some next time. Since this is now a video show as well. Next time, I want you to bring some like, show and tell us something.AndrewYeah, there they go.KevinBy the way, if you don't follow girl on Instagram, you should, because that's when you get some additional exposure to like show and tell.KarlaOh, yes, I'm very quiet about it. Anyway, you'll have a good afternoon. Bye.KevinThis is episode 300. You made it.AndrewYeah, 303.KevinI'm like the biggest episode zero yet. Yeah.JulieThat's the best. All right, y'all have a good one. This is fair to say, Julie.KevinStory time.JulieSo I am watching my mom shop for a car, and it's been very entertaining. And the last thing I heard her say was that she was annoyed because she wanted somebody to beg her to buy a car and they were not begging her. So what happened is she had reached out to somebody about a car and they had never emailed or called her back.JulieAnd I know we always feel or hear people saying, Oh, I don't want to bug people. Well, she's annoyed because she wants to feel like they're begging her to buy a car. And then the other thing that's been funny is she's gone out to a few lots and of course, there's not a lot of cars. You know, still, there's issues with like actually having cars there.JulieAnd she's not being super picky. She kind of knows what she want. She wants three rows and she wants a new car and there's only a brand or two that she doesn't like, but she's pretty open. But I think Kevin and I have had multiple conversations in the last week or two about the messaging of like, we have homes because there are people who are moving that need a home and we have finished inventory.JulieAnd those people need to know we have finished inventory. So it's again, it's the same thing with her. If there was a car dealership out there, you know, that would tell her, we have this many cars that you can choose from. Right now we have this many SUVs or whatever it is. Yeah, that's the messaging she needs. And she also needs the messaging of like, we want you here.JulieLike, she feels like people aren't trying to get her to come out and aren't calling her back. So it's just been a fun process to watch with with what we do.KevinIt's really interesting because my wife's birthday was on Tuesday and she likes Cheesecake Factory because there's all kinds of options and we were going to have my parents come as well. So there's a table of eight, and at least here, the Cheesecake Factory is still cool in central Ohio. So most time you got a long wait. And I think you're talking about cars, which typically is a reference point of like, why can't homebuilders do things like car dealers do historically, like be more responsive, but now they're changing.KevinAnd my point is, whether it's Cheesecake Factory or Toyota. As a consumer, you are trained by all of your interactions with all the companies. You do what to expect or to assume. And so it's it's interesting how that dynamic does shift because typically it's like like my kids are like, you don't want to go to Cheesecake Factory. You got to wait for 2 hours and then it's going to take forever to cook because there's so many different options on the menu.KevinBut I really want to go there. So we pull it up and on the front page it's like make a reservation. Like we've never been able to make a reservation at Cheesecake Factory ever. And then it says Only up to table Party of six. And I'm like, up, see, they got us because we need eight. But then there's like, you could tell that it had been designed to say parties of six and under but then someone to just add a line of text that said but if you have a bigger party and it's on a non busy day or time, we'll try to work with you.KevinAnd it's like, why did that have to be there? It's because the dynamics have shifted. And so there is this point in time where we stopped eating out altogether because it was just always a pain, always busy, always short staffed, and now they're like, Oh yeah, no problem. Come on in at 530, 6:00 on a Tuesday night.AndrewWith a.KevinTable of eight reserved. And so it's that training and that's why we've had these conversations. Julie, of, you know, that concern about having like six homes available in a community and not looking bad or desperate that that might not be true anymore. We don't know someone might look at that six available in a single community and be like oh thank God I can actually maybe get one of them.KevinIs the use on market is still so difficult in most parts of the country.JulieYeah, yeah.AndrewWhat's interesting, Julie, is that sounds like the most amazing car shopping experience ever. Them not hounding you like it's a dream for me and you want to be like, Mom, you're not trying to date this person. Like what? Despite you want that car right there. But if they don't call you, you're not going to buy it. Like, I don't feel like that.KevinBy saying beg in quotes. Like my dad had the same experience. He just shop for a car. He would go to a Lexus dealership and they'd be like, Oh, we don't you know, you couldn't even talk to a salesperson. You had to talk to the receptionist because they didn't want you to feel like you were busy. And then the guy would show up and he's like, Oh, sorry, I can't get any of the keys to test drive anything.KevinIt's locked in a safe. Can you come back some other day? And they never call. That's just like, Here's my card. You follow up with me when you want to come back out. Like it's. It's this complete lack of any customer experience.JulieYeah, that's. She's like, it's one of those experiences where it's like, I want to give you money. Like I have money to give you to buy a car and nobody acts like they want to help me with this, you know? So I think it's just frustrating for her that nobody is taking her. And so if she comes out and she's like, This is what I'm looking for.JulieAnd they're just like, now, you know, I think it's just she doesn't feel like anybody is there to help her through the process and she's getting frustrated with it.AndrewMake you want to go Tesla and just like next next next next $500 deposit that shows up in a month done.KevinRight.AndrewYeah no people.KevinStill well it is an argument for a really good self service but it always comes back to the complexity of the purchase, the fear of making a wrong decision, and the number of options that home builders have. Make self service, generally speaking, not the same experience. And I always go back to like, yeah, there's so many different apps that say design your own home with this fun, you know, architectural app and it's easy as one, two, three.KevinYou look at the and then you try to like design anything and it just keeps saying error error like why can't I put that window there? I don't know. It just won't let me. It's just not as intuitive still as an opening.JulieEspecially for her. This would not work for her. She's over 70. I know some people over 70 would love it, but not her specifically.AndrewNo.KevinYeah.AndrewI would love it.KevinMy story time is just about the first part anyway, is how difficult it is to create something. Andrew and I were talking about this too, because, you know, he's creating new content. He and Sarah are also making new content for the market proof of Academy. And I was asked by NAHB to do a webinar and around a topic that I wrote for Builder magazine about.KevinSo I like I have the content I know like it's my own story in a way of my experience with Hartland of navigating a downturn market and what we did and how we did. I wrote this 1100 word article already and yet to sit down and craft from a blank set of PowerPoint slides, which I don't even love, really using slides in the same way as most people anyway.KevinBut it was just I had this experience when I was done with it of am I getting it like I'm not too old for this, I'm not giving up. But there is is like for 10 minutes afterwards, I was just so mentally exhausted from putting in the effort of building what ended up being like a 38 page presentation from nothing that I was just like, I'm too old for this.KevinLike, this is a young person's game making content and this is just hard. And that's, that's I think why people love the idea of I help and prompting and the rest. But anyway, I just shout out to anyone who ever makes anything. And Julie just wrote a book, but like creating something, especially when it's a combination of factual data and opinion and storytelling and, and, and who that's just tough.KevinIt's it's really, really tough. Now, the payoff was, was awesome because we ended up having I think over 450 people ended up registering put a link in the shots because they said, though as soon as it's posted on their website, we'll be able to put a link in for people to watch the replay as well. A lot of good questions, really good interactions, good time, but man is.KevinBut then there's the podcast, which is the opposite, and it's like this is the easiest thing ever. I look at the show notes 10 minutes before we hit record. We just talk time. We're swapping out articles last second or you know it. This is so effortless for me anyway. But creating that type of content is really hard. And so if.JulieYou put 1000 hours in on the podcast, is part of it, you're comfortable really, you're just you've had enough reps of that. Also, I think the hard thing is, is that good content looks effortless. So we're watching other people's content and we're like, Man, why is that? Why does mine not look like that? Why does mine feel so hard?JulieAnd then what you don't know is that just because it looked easy doesn't mean it was easy. So almost my story time. So I'm going to do a story time Part two. So. Okay. I'm a purple though, in jujitsu, so I'm usually one of the higher belts, if not the highest in the morning class that I go to.JulieAnd there's a lot of white belt women there.AndrewFor those who don't know, that means you can probably kick anyone's but at the summit.JulieRight? Well, lots of that out there. But so the professor, the coach there, sorry, this is making our story time really long. That's the coach there. Some mornings we'll say, okay, higher belts, you have to let the lower belt start wherever they want. So these white belt girls who are younger than me, probably stronger than me, can say, okay, I would like to start on your back with like about ready to choke you or I would like to start like on top of you.JulieAnd so then I have to work on my escapes and they get a chance to like, work on submissions and things. And so then when I get out, they're like, Man, that was so easy for you to get out. And I want to say, shut your mouth. It was not it was it was terrible. I was fighting for my life.JulieThat's like you think that it looked easy, but it was terrible for me. Like I hated it. Yeah. You know, so sometimes we look at people's content that's good, and we're like, Oh, but that's so easy for them. They just created that and it looked great. But you don't know that they're kind of fighting for their lives or have done that.JulieMany reps are working so hard to make it look that easy. So I think the same to you. People probably saw your presentation. Oh well, this is easy for them, but they don't know what it took behind the scenes to make it look effortless. Right.KevinAnd I, I think if you're a good presenter in any medium, you always are thinking about the audience experience and how they're absorbing it. And the podcast. I just feel like there's I mean, hopefully you're, you know, mowing the lawn, taking a walk, cooking dinner, like this is a great medium to do something else. At the same time.KevinSo it's like this and, and that's length and consistency mean that again, if you're sitting down on your couch with your popcorn and watching this, please don't tell me if you are, because I want to get you something special. I'll buy you popcorn for a year or something if that's actually what's happening. But there just seems like less pressure versus a straight for the same thing happens with the summit content.KevinIt is like you have to put time aside and it's not for me anyway. It's not repetition or practice of the content. It's the constant someone sitting in a seat that may or may not be comfortable after sitting in it for 4 hours. And I want to make sure that the visual payoff as much as possible of what I'm talking about connects or translates or adds something extra and isn't just like, anyway, I just yeah, it's hard.KevinI think content is hard. And you write thousand out the 10,000. I mean, should I should do the math. But if you average six or 7 hours a day talking to people times almost ten years now, I guess talking is not the hard part for me.AndrewYou know.KevinAll right, on to the news and we will try to keep those types of the episode doesn't go forever. MarketWatch dot com mortgage rates could hit 8% economists say, citing a worrying sign not seen since the Great Recession. The 30 year rate is at a critical stage. Lawrence Yun, chief economist at the National Association of Realtors, told MarketWatch.KevinThis is confusing to a lot of people. I feel like we've talked about a couple of times, but just for clarity, the Federal Reserve changes short term rates, the rest of the bond market and Treasury market adjusts based upon supply and demand for different lengths of maturities. The most important one for mortgages is the ten year Treasury note, so that has its own pricing that is not directly impacted by the Fed.KevinThere's a there's a correlation, but it's not directly affected. And then there is a risk premium that people who give money for mortgages want. So the ten year is considered a very safe investment. Unless the US government ceases to exist, they pay their debt by making more money, which is a whole other topic out of thin air. But you're going to get your money from that ten year Treasury bond.KevinSo if people are default on a mortgage, there's a risk that that could occur, especially when the market in the future doesn't look as rosy. And so the the Delta between the ten year and what mortgage rates are at is known as a risk premium. That risk premium and the ten year are both expanding. And that's why even though rates haven't changed very much, they're still headed up and may go headed higher.KevinSo in some sense, before we get into really the the full article, it's it's kind of I would say it is really smart people who have a lot of money at risk saying I think in the near term there is maybe a slightly higher likelihood of people being foreclosed on or loans not being paid back. And so I want more profit basically from the loan to cover potential losses.KevinSo that's that's why that that spread is so important to watch and understand. Anything else in this article that that you all.JulieKnow the I thought it was interesting that they were talking about don't expect the higher rates to hurt home prices. So some people may think, oh, because rates are going up and less people are going than your home prices are going to go down. They said that the that will only happen if the job market, if people are losing their jobs and then that would be when that would happen.JulieSo I thought that was an interesting point.AndrewYeah, it's so interesting. I mean, you know, different local Facebook groups and there's still this weird like thought that like everything is going to crash and people are waiting to buy for this inevitable crash and maybe people want Why would you want that? Like, that's so psychotic. Like what I want the world to be like. They want like, a recession, Great Recession.AndrewI'm like, what is wrong with you? First of all? Like, it's not going to happen.KevinBecause it's going to affect everyone else. They'll be unaffected.AndrewThey'll be unaffected. They'll still have their job perfect, and there'll be any change they could just scoop up a house half the price, what it is now. But so that's just it's interesting that I don't know. That's a common thought, but it definitely seems a somewhat common thinking. But just looking at this one part here, it's like he noted that monthly mortgage payment for a median priced home in 2019 was 1100.AndrewToday, at 8%, that payment would be over 2300.KevinSo that does not include taxes and interest, I believe.AndrewBut then you need to go like, well, those people who didn't buy it either time, what is their rent? Right. It could be 2823 is better than 28. So I'm saying that like this seems very doom and gloom, but like knowing people in our lives that are younger, like, Oh, but in house. Yeah, yeah. I'm like, can I have some details?AndrewYou know, like, I do stuff like, and every single person went down at least 2 to $300 renting to now owning a home. So my Oh, okay, cool. Now they are fortunate, like their career wise, they both had higher income established jobs, so they're both like they made 100 combined income, not not each, but like both. So they able to save up some money.AndrewAnd then both for Ira, both had down payment assistance from the county. Yeah. Which is more interesting. But prices were both met for hundreds for their homes.KevinBeth Russell sharing screenshots of articles, talking about how housing has just become completely like it's I forget the exact headline, something about no one can afford to buy anymore. And what's interesting, I just replied back quickly like that also means people can't afford to sell. And so that, you know, if rates continue to go higher, I think there will be fewer sellers until, to Yoon's point, people have job losses.KevinBut until that point just means there's going to be fewer existing homes on the market and builders are always going to have something for sale.AndrewSo more houses be perfect. Yeah. Builders, there's the supply.KevinAll right. Up next, this is a I really want to talk about this one, even if it's the last one we do. I don't care from geek it Slate.com don't discount the merits of a friction ful transaction. This is written by Drew Myers, the guy I've got to know over the last year and a half or so. Really good guy.KevinFriction is good. Not bad. At least in the residential real estate context. And he goes on to cite all of these different tools, services, platforms that want to make moving it at the push of a button easy. And then he's like, should it be easy? Are you going to make a great decision? If purchasing a home is as easy as ordering light bulbs off Amazon?KevinShould it should it should something that impacts your life so, so severely is a real benefit to having that be frictionless at point.JulieI don't think friction less should be the goal. I think figuring out where the friction should be and where the friction should be in places where we strategically want to slow the process down. So there should be parts of the process that we want to go quickly and easily and parts where we want that friction because we need people to slow down and not just to make the right decision.JulieBut you also can't build a relationship with somebody which sometimes you need to know because, you know, if you want to do more personalization or you want to listen or you want to find out what they want, you're going to have to slow that part down or it's not going to happen. So I think it's just being more strategic about where it needs to go fast and where it needs to go slow and leave the friction in those places.JulieWe need to slow it down.KevinRight. I think his argument here is a somewhat moral, you know, he goes into credit cards are easy and there's lots of studies that show if you pay in cash versus a credit card, you're going to you're going to be making smarter financial choices overall. And so he's like over half a century of cognitive science. And studies have shown that people who do multitask or move quickly.KevinAnd so then he's like, I promise buyer solutions to both with one seamless experience of here's the house for you. It's perfect in every way. Push the button. It's yours. And he's like, Should this desk be compressed to make it as easy to drop 200 grand or $2 million on a house? As easy as it is to drop a $5 bill on some other product or service.AndrewI would like.KevinThis is how he says. I don't buy the idea that people need or even want to buy houses with a single tap on their phone. Sequencing steps helps buyers minimize the chances of a poor investment decision with their hard earned dollars.AndrewI think this is my bias, or maybe this is what I think I don't. People are being polite by using the word frictionless by saying I think that transactional cost to sell and buy a home is absurd, right? Like if you were to sell.KevinThat is true. A lot of it is focused on like.AndrewHodling, like realtors, then like, hey, is there a way to get rid of this percentage? Or maybe you should shift that money to like, Hey, the inspection needs more money behind it and we could have a better inspection for a used home and more emphasis on that versus this kind of general contractor bringing in different trades to get it done.AndrewAnd they're the ones making the most money on the transaction. I don't if that. So, Drew, if you're listening, maybe have a part two of transact, you know, what we should is the same.KevinThing or something and see if he wants to come on some time on, I guess, episode. But one example would be like inspections, housing inspections. Is it really in the buyer's interest to waive those or to let's say that there's a company that says we'll do an AI powered inspection utilizing large amounts of data and we'll just estimate a likely cost of repairs.KevinJust so you have a sense of it. You can either push a button and get that for two bucks or you can wait 72 hours to have for a week to have an actual in-person inspection. Now, I'm not saying take away the optionality for the buyer because that's a negotiation tactic of I'm not going to require that. But all things being equal, just like, is it better to walk through physically the space that you're about to purchase or do it virtually, which is like and this goes like, we are really quick to give away the best option for just one that's better or good enough.KevinAnd I think that's kind of what you're saying. Julie There's there's things where we should always be optimizing to just the best and maybe a good enough in some areas is okay. But I if, if my one of my four kids goes to buy a house that's 25 years old and like, Hey dad, we're going to waive inspections, I'd be like.AndrewNo, you're not.JulieWell, And sometimes it takes a human to explain that, you know what I mean? Like the giving option just on an automated system is different than having a person telling you what the differences in those two choices are.KevinRight? I've even had people tell me, like, I waved my it's like, no matter what happens with the inspection, I can't get out of the contract, so I'm not going to do an inspection and like, you're nuts. Why would you still not want to know?AndrewThey still know.KevinYou may not be a reason to get out of the contract, but at least now you know for planning before you show up, you move in and try to take a bath in the tub, falls through the second floor. I think you would want to still know. I mean.AndrewYeah, all the hurricane things are missed very commonly. Even a newbuilds like, right, Matt Then insurance like that. That sounds terrifying. Hurricane coming. You're like, I wish we got an inspection. Make sure the straps and all that stuff is done correctly. Yeah, yeah, yeah. That's. I do both. All right, next your question.KevinI mean, it's it's a good thought process and I and I agree that we should be going after the best which might have a little bit of friction but if it's if it's in everyone's best interest and that kind of goes back to like the whole e-commerce ification of our industry I think is a little bit overplayed, not not totally, but a little bit from Reuters.com.KevinEvergrande Remember them files for us Bankruptcy protection as China economic fears mount. So this isn't just a story about Evergrande, which is your remember the place that had like was a 15 or nine towers imploded that were partially built.AndrewA billion.KevinGhost cities. We talked all about this a couple of years ago I think now well they're back the the whole real estate market and China's a mess. Trusts aren't paying out the funds that they're supposed to be. There's people protesting again. So that's interesting in and of itself that it's real estate that's having an issue there. But also just generally a lot of the global economies now are headed towards a recession or a severe decline in activity from where they have been.KevinAnd China is typically a big economic engine. So even if you believe in the soft landing theory of what's going to happen to the U.S. market broadly, there's always a statement of, you know, in China, when China sneezes, the U.S. catches a cold, vice versa, like these two really big economies, there is this global impact. And so Europe's doing poorly, Japan's doing poorly, China is doing poorly.KevinAnd a sense that even if things are great here, you're going into the end to the end of this year, early next year. Just kind of general economic activity in the world is not good. And that's quick aside, sorry I'm talking so much on this one, everyone. But I was having this conversation of someone was saying, Kevin, how do you feel about the housing market over the next 12 to, 24 months?KevinAnd here's here's my main thing is I can't think of in the stock market language, they call it a catalyst like is the stock going to go up or down? There needs to be some new piece of information that is a catalyst for change. I can't think of very many positive catalysts except for the one we just mentioned of existing homes not being available, but they're already not really available in most markets.KevinSo it might get a little bit better if rates go higher and less are available for us. Maybe. But it's almost like all of the good catalysts have already happened or are in play like now. Homes are available. Pricing in a lot of cases have adjusted or come down. And so then there's like the market catalysts that I, I can't really foresee.KevinBut if you can think of any show it did you convert dot com or just reach out to us on social channels. We'd love to hear your thoughts. And then the second thing is from a marketing perspective, even if the market's not doing great as a marketer, if there is some new thing that we could all be working on that always of ups the energy level of like, okay, well we can't do this, this and this, or we can go do this thing that's new and different.KevinAnd there is a little bit of that. And certainly the focus that Julie is helping with with her book on on content is a big piece of it. But again, in terms of a brand new kind of like we've all known we needed to do content well for a long, long time.AndrewYeah.KevinJulie's book is a great resource to help us do that better. People are budget, more money to it, but it's not like a completely brand new catalyst thought of this is really going to ignite something. So I think that's why I'm just generally I kind of like, enjoy what you got, why you got it. Keep getting better, keep your eye on the ball, work hard.KevinAll right. All the phrases from oh, yeah, something else.AndrewAll the phrases, all the phrases there. Keep going.KevinFrom Zillow.com. First home ownership surges. Half of all home buyers are making their first purchase. Half of all home buyers are purchasing their first home, the highest share that Zillow has ever recorded. And for Housing Trends Report finds that first time buyers now make up 50% of all home buyers, up from 45% last year, and a meaningful jump from 37% in 2021.KevinThat's really interesting to me.AndrewYeah. Trump on the age group they had is that millennials, which are 29 to 43 year olds, that's not what we think of young people, right?KevinRight. But they haven't been buying homes. Yeah. So these aren't large numbers until recently.AndrewYoung people.KevinYes. I just think I find it ironic that when in an era of affordability being the main reason slash excuse that people say why homes aren't selling, people can't buy that. It's first time buyers that make up 50%. What do you think?JulieWell, it's it's also what you what you know, if you don't know if you're coming into this market and it's the first time you've bought. I just now Googled we bought our first little condo in 2001 and I just Googled. So I don't know how accurate this is. That said, the rate's average 7.24%. Like they were terrible. We didn't know any different.JulieIt's different this time around because they were down to three and they came up to this. And so it's news. But also if they weren't already in a home with a 3% interest rate. So it is to just speaking to your audience and realizing that not every single person you're talking to is currently in a house with a 3% mortgage rate.JulieThere's people paying cash. There's, you know, first time homebuyers, There's all these other people who are also in the market that we also need to speak to.KevinThat takes us back to where we keep talking about on all of our calls with our with our builder partners and on leadership calls is right now the market is being driven by the four D's death. Diamond's divorce and diapers like that's regardless of where affordability is to your point. Like those are the reasons that you're saying okay.KevinWe're going to buy a house or need a change in our in our situation. GREEN No. All right. Favorites.AndrewFavorites. So let's say what's not what's not my favorite way.KevinWe started this new last time. It doesn't have to be a favorite anymore. It could be just something that's really pissing you off.AndrewOh, well, this is perfect, then. This boom stand is pissing me off. If you've seen me, me, myself. And because it keeps fun, it keeps falling down. So I have a new one that Amazon said. Your shipments arriving late or something. Supposed to be here this morning. I'm like, Oh, I arrive here at 7:11 a.m.. Perfect. It's one this one is like it's blue.AndrewThe blue brand. I think they make a fake out. They make microphones and stuff. It's like a hundred bucks, but it's tension based. So it's like the weather affects it and humidity, for whatever reason is super annoyance. I just bought one that's like you just lock it in because it really doesn't move. I'm excited to replace it. This thing is super annoying.AndrewDon't buy it. It's awful. Well, it's.KevinOne of those things. It's not a buy once. Try once deal with Julie. I thought that would be sad that she bought her camera. But it is one of those things like arm. I had the same challenge, but there's a tension adjustment piece on it.AndrewYeah, but.KevinFor the last year I have not bothered to mess with. I'm just like the things slowly would float up and it would annoy me and I'd push it back down and it would stay there for 5 minutes and then slowly float back up. Just having the right equipment is half the battle. It's worth it almost every time. And then the second is just taking the time again to take care of it like I talked about before.KevinBut yeah, that's.AndrewIt's so someone wants to.JulieMine are homework helpers this year for math he has homework helpers. We're basically has the same worksheet that he's working on that shows you what you're supposed to do without the answers on it. Thank goodness, because I was having to google everything. And it's not that it's like hard stuff. It just doesn't make any. It just I've never seen it laid out like that and I have no idea how to help them.JulieSo thank goodness already we're like two weeks into school and I'm already having to like, go to the homework helpers and figure out what in the heck they're talking about. So I'm having homework so I.AndrewLearn rational numbers and irrational numbers whole. Yeah, I'm like, I don't.JulieKnow, like, yes, I'm like, Wait, I don't know what they're asking. So that's been my go to this week.KevinLet's see what I'm going to is going to pick some app on my phone that I think that I use that I think most people may not have. There's one called Sunshine Birthdays. You've all seen this before. That's Marissa mayer of former Yahoo Fame. That's her company. And what it does is it lets you log in and connect all of your different accounts and just create a single source of truth, people's birthdays.KevinIt also does the same thing for contacts. So it's kind of like an iCloud. That's not Apple only, but it'll go to all of your social networks, your Gmail, whatever, and your calendars already, and then it'll say, Hey, there's three different birthdays or three different profiles for Andrew. Pete, do you want to consolidate them? Is this the right day?KevinIt's one of those small little things that and then it reminds you, you can look at it easily a week in advance or a mother of and Sue's birthdays are coming up. They're their play, as you know. They make it really easy to order someone something if you want to through the app. But it's just one of those nice little things that you're like, this is just helpful to not not miss birthdays anymore.AndrewDoes it go through like does it prefer Amazon as far as like it tries to sync it to Amazon, like get you to buy? The reason I'm saying the best purchases from you have this really cool experience and then they get like the affiliate money from pushing all these transactions from their app. So I'm like, Oh, that's genius.AndrewLike, let's make it easy for people to shop for birthdays. We make money by being affiliate with all these different e-commerce companies.KevinI might have spoke too quickly there. I thought an option to send presents, but what I'm getting now is just ordering cards or cards.AndrewOh, they go.KevinIt's probably just through their on experience.AndrewIt's pretty cool. Yeah. Yeah. It is a hard to remember.KevinSomething and it's called sunshine. It'll brighten your day.AndrewI think. Sunshine.KevinAll right, that'll do it for season one of marketing. Of marketing. Be sure to join us for the beginning of season two next week. We'll see you then.JulieSee. The post Ep 300: Good Content Looks Effortless appeared first on Online Sales and Marketing for Home Builders - DYC.

Shelby checks in to talk about her event Damn Good Marketing Live! If you're an entrepreneur, marketing professional or creative this event is made for you. Damn Good Marketing Live is THE event for all you trailblazers out there, ready to level up your digital marketing game. We're diving deep into the ins and outs of building your brand online, understanding the legal aspects, and unlocking the secrets to scaling your business. Get ready to unleash your marketing superpowers and take your brand to new heights. Let's freakin' get it!Get your tickets here:https://www.eventbrite.com/e/damn-good-marketing-live-tickets-675551070437ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby...

Check out the VIDEO of this episode from the FITNESS UNCOVERED PODCAST HERE!Train with Danny on His Training App HEREOUR PARTNERS:Vivo Barefoot: Grab my favorite training and lifestyle shoe HERE! Use the code DANNY10 to save 10%  Ice Barrel: The best cold water immersion and recovery solution on the market HERE! Use the CODE: Danny to save $125! SISU Sauna: The best build it yourself outdoor home sauna on the market. Save hundreds of dollars by clicking HERE! (CODE: DANNYMATRANGA)Legion Supplements (protein, creatine, + more!), Shop (DANNY) HERE!Get Your FREE LMNT Electrolytes HERE!RESOURCES/COACHING:  Train with Danny on His Training App HEREI am all about education and that is not limited to this podcast! Feel free to grab a FREE guide (Nutrition, Training, Macros, Etc!) HERE! Interested in Working With Coach Danny and His One-On-One Coaching Team? Click HERE!Want Coach Danny to Fix Your S*** (training, nutrition, lifestyle, etc) fill the form HERE for a chance to have your current approach reviewed live on the show. Want To Have YOUR Question Answered On an Upcoming Episode of DYNAMIC DIALOGUE? You Can Submit It HERE!Want to Support The Podcast AND Get in Better Shape? Grab a Program HERE!----SOCIAL LINKS:Follow Coach Danny on YOUTUBEFollow Coach Danny on INSTAGRAMFollow Coach Danny on TwitterFollow Coach Danny on FacebookGet More In-Depth Articles Written By Yours' Truly HERE! Sign up for the trainer mentorship HERESupport the show

I welcome back my good friend Jason Angelette to talk about how we watch, think, and talk about movies. Jason opens the show by beautifully catching us up on how his family is doing as we approach the 3rd anniversary of his wife's passing. We, then, jump into a conversation about the importance of feeding your soul with good content, the gift of a great story, how to spot messages and agendas in films, why parents should talk to their kids after watching movies, setting limits, and how to safeguard your imagination. We share our thoughts about several different films throughout the episode. Buckle up. Have thoughts about this episode? Join the conversation on Facebook, Instagram, or LinkedIn. Websites mentioned in the show: Faith and Marriage Website

In this episode, Kenny breaks down SDS' good content! Catch a stream at twitch.tv/kdjTV and subscribe on YouTube at youtube.com/@kdjtv611.

If you haven't listened yet, this episode isn't just about Instagram. It shares all kinds of ideas and practices to help you create better content overall! It's a must-listen. RESOURCES MENTIONED Building a Storybrand by Donald Miller: https://storybrand.com/about/ Instagram Course: https://brittanyverlenich.vipmembervault.com/products/courses/view/1142760 Content Club: https://brittanyverlenich.vipmembervault.com/products/courses/view/1146516 AFFILIATE DISCLOSURE This episode description contains affiliate links. That means, if you buy something through a link on this page that's affiliate with me, I earn a percentage commission of the total sale, at no extra cost to you. ------------------ PSST! Have you heard about the Teacher Seller Summit happening this summer?! It's put on by Lauren Fulton from The Rebranded Teacher Academy, and I'm speaking at it! Click here to check out the Teacher Seller Summit: https://brittanyverlenic.krtra.com/t/F8YBHXV2GddT ------------------ CONTENT MARKETING RESOURCES Grab my Ultimate List of Facebook Groups for TPT Sellers and Teacherpreneurs: ⁠⁠⁠⁠https://brittanyverlenich.lpages.co/best-facebook-groups-for-tpt-sellers⁠⁠⁠⁠ Come join our community on Facebook to learn all things social media strategy! ⁠⁠⁠⁠https://www.facebook.com/groups/audienceandauthority⁠⁠⁠⁠ Connect with me and our agency on Instagram! ⁠⁠⁠⁠https://www.instagram.com/brittanyverlenich/⁠⁠⁠⁠

Democrats and Republicans colluded to subvert a label-free, third-party movement; many Americans would love just that. "Migrant-smuggling" influencers are cashing in on a dangerous, multi-billion dollar industry via YouTube and TikTok. There used to be a time when people kept having plastic surgery close to, well, the chest. Now, it's good content. And the Biden Administration has been quietly negotiating with Iran to limit Tehran's nuclear program and avert a possible nuclear crisis - Handel unpacks what we know.

Making a big change in your career or business is difficult. Most people spend their lives stuck in the same place.In this week's episode, Shelby details her “eureka!” moment as she takes us through her experience as one of 15 women invited to Jasmine Starr's inaugural mastermind. She discusses her mindset and situation before – as well as the lasting impact that attending the mastermind had on her. Shelby also shares some insight into her own mindset, struggles with imposter syndrome, comparisons, and more!Episode Highlights:(0:00) - Introduction(0:58) - Episode beginning(2:13) - Jasmine Starr's mastermind(5:13) - Being “deserving” of where you are?(8:09) - Making comparisons(12:01) - James Wedmore and the “Mindset of an Entrepreneur”(16:29) - “Dreams come true you have to believe in yourself”(18:33) - Episode wrap-upABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/shelbyclementmarketing/LinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5w

Welcome to the very first episode of the Damn Good Content Podcast! In this podcast, you'll be challenged to do the one prerequisite to creating “Damn Good Content”: stepping out of your comfort zone. Each week, join Shelby to get valuable insights into growing your mindset, your brand, and your business. You'll get tips and tricks as well as fresh ideas and a blueprint for your success – with no fluff and no filler.In today's episode, we get to know our host a little bit better as we hear more about Shelby's journey, how she built her business and what it took for her to finally walk away from her 9-to-5.Episode Highlights:(0:00) - Introduction(0:55) - Beginning of episode(1:28) - Some more background on Shelby(4:15) - What changed(6:32) - Starting the business(10:24) - Episode wrap-upABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/shelbyclementmarketing/LinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5w

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Hi I'm Shelby! I'm just a small-town woman chasing a big dream. As a mama of two young littles and a wife of a very supportive husband, I'm here to help you understand the real about social media when it comes to utilizing it for your business. We will discuss the hardships, truths, and what it takes for success. Join me weekly, as I chat with you as your best friend and interview experts. I am eager to have you but also not afraid to chat about the failures I've endured and the successes I've achieved.Tune in weekly as I uncover the secrets, successes, and struggles of online business and marketing one episode at a time.Let's freaking get it!

On today's episode, I sat with self-proclaimed email marketing nerd, Chase Dimond and we discussed...first and foremost, being a #girldad and what that means as a business owner. Beyond that, we talked about some of Chase's big goals. Like getting to 1,000,000+ followers on LinkedIn. He shared his strategy which is a combination of 1. Good Content 2. High Volume (of content) and 3. Distribution and Engagement. I was also so intrigued with Chase's story and humble beginnings which tell the story of him being diagnosed with Crohn's disease and his desire to bring awareness to Crohn's was a launchpad for his personal and career growth. Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, they've helped clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of their clients include Poo~Pourri, Eight Sleep, Mixtiles, and Health-Ade. But beyond that he runs several incredible social media channels like Daily Copywriting >>> https://twitter.com/dailycopywriter?s=20 Follow Chase on Twitter >>> https://twitter.com/ecomchasedimond?lang=en Important Links: Connect with me on LinkedIn Follow Me on Twitter Subscribe to My YouTube Channel Linchpin by Seth Godin

As social media evolves, one of the new changes we're seeing is that "middle of the road" content no longer performs well. People want top tier content or super raw content. C's no longer get degrees when it comes to short form video.     Start your free SimpleText trial and get 500 free credits by texting “TRIBE” to 833-2TRY-SMS      Check out the podcast Travis Makes Friends  visit travischappell.com/show to find your favorite podcast app!       Check out InstaClubHub!!  For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!)  InstaClubHub.com/trial       Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow     Join our awesome PodSquad on Facebook here!     Subscribe to The Chalene Show!!   Links you may want to check out:  Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Check out MarketingImpactAcademy.com Be sure to subscribe to Chalene's YouTube channel !!! Join our awesome PodSquad on Facebook here! Be sure to check out the Push Journals and Notebooks!! Go to PushJournal.com Leave Chalene or Brock  a message or ask them a question at  (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock     Stop dieting & start living:  PhaseItUp.com     Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!     Be sure you are subscribed to this podcast to automatically receive your episodes!!!      Get episode show notes here: www.chalenejohnson.com/podcast      Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Today's episode of the GaryVee Audio Experience is an informative conversation I had with Daniel Talley around the Web 3 space! We discussed intent and truth, making good content, wanting as many people as possible to view your content, how to do something vs asking when something will happen, and so much more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

LIKERS AND ENGAGERS WILL NOT NECESSARILY BECOME BUYERSCollin explains why we should not take the value of a good content mix for granted, because likes, comments, and engagements are just numbers pieced together to look like a scoreboard. Learn more about this with Collin in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSLikers don't exactly translate to buyersThe good content mix is what mattersThe problem with vanity metrics“I still believe video is still important, because there's a lot of people that are seeing that and consuming that video, and having a good content mix is important, even though it's not getting those vanity metrics of likes and comments that you're hoping for.” - Collin: Good content mix tramples vanity metrics, all-day Connect with Bradley and learn more about what he's been working on!About BradleyThe Employee Advocacy and Influence PodcastAbout DSMN8DSMN8.comConnect with Collin and find out what's new in Sales Transformation and other things he's up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET'S TALK.

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