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Eric Hinson, CEO of SIMCOM and former Navy pilot, experienced an engine failure immediately after takeoff in his Bonanza A36, while departing Orlando Sanford International Airport.
Summary: In this episode of Startup Junkies, hosts Caleb Talley, Jeff Amerine, and Grace Gill talked with David Baker and Eric Hinson, CEO and COO and co-founders of Parable, a company that preserves family legacies through the creation of documentaries. After starting their careers in different fields, David and Eric both felt that they were not contributing meaningfully to the world. Nearly three years after they had last met in person, the duo got together again and dreamt up Parable and began telling different families' stories. Now, they enjoy making a difference and fulfilling their passions as they help others preserve their legacies. Throughout the episode, the hosts talked with David and Eric about their pasts that led them to create Parable, what the company does, and what legacy David and Eric hope to leave with Parable. Thanks for tuning in! Show Notes: (0:36) Welcome and Introductions (1:30) The Story of Parable (17:22) The Process (20:18) Product Value (34:31) Looking at Parable's Future (37:51) Eric and David's Legacies (44:24) Landing the Plane: Advice to Younger Self Links: Caleb Talley Jeff Amerine Grace Gill David Baker Eric Hinson Parable Quotes: “This seem[ed] like a really good idea, you know, to sit down and interview people. It gets that human side that I've been missing, working in products and marketing. And I just saw the power of it.” Eric Hinson, (6:39) “Parable exists to turn stories into legacies.” David Baker, (16:26) “People always say…look forward to the goal. But nobody ever thinks to look back to where you've come from, and that's the better way to measure success. How far have you come?” Eric Hinson, (22:28) “...The product that we provide is a lot more than just capturing the stories. It's giving everyone a chance to connect in a way that they haven't ever really connected before.” David Baker, (27:17) “I think there's something special to realizing that the people that we come from are human also. They become sort of mythical… in negative or positive ways over time. And they're not tangible in a way. This is an opportunity to humanize those individuals and hopefully kind of help someone understand how they're anchored in the world and where they come from.” David Baker, (34:02)
Summary In this episode of Where There's a Will, There's a Way, host Will Crist sits down with Eric Hinson, CEO of Explainify. Eric founded Explainify 10 years ago and never looked back! After reading Traction: Get a Grip on Your Business, Eric attempted to DIY his way through implementing EOS at Explainify, but he ultimately decided to work with Will Crist to get the best results. Throughout the episode, Will and Eric discuss how EOS has helped Explainify, the future of video, Eric's new company Parable, and much more! Thanks for tuning in! Shownotes (0:23) Introducing Eric Hinson and Explainify (4:34) How the EOS Life Has Impacted Eric (11:42) Highlights at Explainify (13:39) The Future of Video (16:18) What It's Like to Work with Explainify (19:33) How Eric Became an Animator (23:39) Introducing Parable (30:12) Implementing EOS with Parable (31:38) Closing Thoughts Links Will Crist EOS Eric Hinson Explainify Parable Quotes “[Before EOS], I think I clearly knew what I wanted inside, but like most visionaries, it was in my head. I couldn't simplify it. I couldn't get it organized on one sheet, and it was a little bit of a struggle.” Eric Hinson, (3:12) “Explainify's running smoothly because I have an integrator [and] I have a leadership team, and I'm able to focus on [Parable] right now.” Eric Hinson, (30:06) “[With Parable], we're already talking EOS language. We're already building it around that operational model. Even with just two or three people, it's going to be built around that because it's been so helpful and I'd like to start from the beginning rather than do it later.” Eric Hinson, (31:21) Contact Will Crist
Summary In this episode of Where There's a Will, There's a Way, host Will Crist sits down with Eric Hinson, CEO of Explainify. Eric founded Explainify 10 years ago and never looked back! After reading Traction: Get a Grip on Your Business, Eric attempted to DIY his way through implementing EOS at Explainify, but he ultimately decided to work with Will Crist to get the best results. Throughout the episode, Will and Eric discuss how EOS has helped Explainify, the future of video, Eric's new company Parable, and much more! Thanks for tuning in! Shownotes (0:23) Introducing Eric Hinson and Explainify (4:34) How the EOS Life Has Impacted Eric (11:42) Highlights at Explainify (13:39) The Future of Video (16:18) What It's Like to Work with Explainify (19:33) How Eric Became an Animator (23:39) Introducing Parable (30:12) Implementing EOS with Parable (31:38) Closing Thoughts Links Will Crist EOS Eric Hinson Explainify Parable Quotes “[Before EOS], I think I clearly knew what I wanted inside, but like most visionaries, it was in my head. I couldn't simplify it. I couldn't get it organized on one sheet, and it was a little bit of a struggle.” Eric Hinson, (3:12) “Explainify's running smoothly because I have an integrator [and] I have a leadership team, and I'm able to focus on [Parable] right now.” Eric Hinson, (30:06) “[With Parable], we're already talking EOS language. We're already building it around that operational model. Even with just two or three people, it's going to be built around that because it's been so helpful and I'd like to start from the beginning rather than do it later.” Eric Hinson, (31:21) Contact Will Crist
www.GoRogueX.com Don't Call it a Comeback! But we are....back! Bryan and Eric launch with a new co-host, Loren Lewis! Some changes coming so make sure to tune in!
You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That's where your explainer video comes in. Eric Hinson, the founder of Explanify, is here to explain the explainer video and how to use brand storytelling in it for your story marketing. Eric is a master at finding the essential story thread wrapped around a concrete idea to create a powerful 90-second video narrative. Today he will explain his explainer video structure, using his ìUncoveryî system, and how you can create a captivating short story. In This Episode, You Will Learn The ideal 90-second story structure Using the "Uncovery" process to find the heart of your story Turning abstract concepts into concrete stories Key Quotes "Here is the status quo, here's what weíre going to do to make this better for you." - Eric Hinson "Nobody buys features, they buy the benefits." - Eric Hinson "It's about simplifying your story and getting to the core of your message." - Eric Hinson "The whole point of clarity is to meet your business objective"- Eric Hinson "If you have a killer story that takes the mind on a journey, even without good visuals, it will move people." - Park Howell "Don't overthink creativity." - Park Howell Mentioned In The Show Eric Hinson Eric Hinson Twitter Explainify General Electric Dropbox Common Craft Clutch.co Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a†trusted brand story strategist†and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast†helps leaders of purpose-driven organizations†clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.
Today I'm joined by a man who just wasn’t satisfied with the way that agencies and B2B brands were doing video... so he founded his own company, specialising in custom videos that help clients capture attention, motivate action, and drive more sales. Welcome to DMR, Eric Hinson. [You can find Eric over at Explainify.com.] [Note: As per Eric's kind offer, listeners can get 2 free chapters of Eric's book here.] On this episode of Digital Marketing Radio we discuss how to use video to share your company's story, with topics including: Should every company be using video? Why should a company use video to tell its own story? Is it essential for every business to tell its own story on its website? What are the some of the key elements to producing a successful video? How do you measure the value of a video? How do you use video as part of a funnel strategy to drive more leads and sales? Do you think companies should be producing their own videos in-house? If a business did wish to produce their own videos, how should they typically get started with the project? [Tweet ""Entrepreneurship is a game of inches and not yards" @erichinson f/ @explainify #entrepreneurship"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Adobe Suite [Creative software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Drip [Marketing automation software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? It's about showing up for work, executing every day. I think of work as a game of inches, not yards. I'm pretty tired of these entrepreneurs - you see them retargeting us all the time on Facebook - hustle, hustle, hustle. Work hard. Chase this ego. That's just not what I'm about. I don't want to listen to those guys. I think that if you execute everyday. If you show up, remembering that entrepreneurship is a game of inches and not yards, you're setting your mind up for a better shot.
I met Eric Hinson and another member of his team, Donovan, at workshop that I presented in Atlanta. I loved their approach to storytelling through video. I was so impressed with it that I hired them to help me tell my brand story for New Work Revolution. I asked Eric to come on the New ... Read more
I met Eric Hinson and another member of his team, Donovan, at workshop that I presented in Atlanta. I loved their approach to storytelling through video. I was so impressed with it that I hired them to help me tell my brand story for New Work Revolution. I asked Eric to come on the New Work Revolution podcast for two reasons. #1. Most small businesses that I work with struggle telling their story. You are too close to your story to tell it powerfully. #2. They have a book coming out that will distill a lot of their storytelling secrets for you to use in your own storytelling journey. Get access to the first two chapters here. In our interview you learn about the Diamond in a Haystack process that Eric's team uses to uncover the hidden gems of your story. You will learn how to use your story to market your business, particularly through the use of video.
On this week's Brand Storytelling podcast, we are joined by the founder of Explainify, Eric Hinson to discuss how they turn complex information into engaging video content. Brands can often struggle to explain their services to prospective clients which can hinder their ability to recognise growth. Explainify builds captivating, animated stories that simplify the product or service on offer. Visit www.newsmodo.com and sign up to our newsletter to receive all the latest blog posts and podcast recaps.
Eric Hinson, CEO and Founder of Explainify joins us to share his story of building a great culture in a great company. Explainify is a company that can “find the diamond in the haystack” in helping brands clearly understand the value that they deliver to customers – and how to communicate it effectively. Eric is currently publishing his first book from his lessons and experience at Explainify: “Diamond in a Haystack: How to uncover your brand story, rise above the noise, and give your customers a reason to care.” Get your free sneak peak here: Go.explainify.com/book Reach out to Eric here: http://explainify.com/ https://www.linkedin.com/in/ericjhinson/ Hosts: Brett@startupjunkieconsulting.com Michael@startupjunkieconsulting.com
This week Michael Paladino of RevUnit, Krista Hinson, and Eric Hinson of Explanify discuss storytelling and calls to action. Listen to the whole conversation on our podcast: http://www.hark.tv/podcast Connect with our guests: Michael Paladino @mpaladino http://revunit.com/ Krista Hinson http://explainify.com/ Eric Hinson @erichinson http://explainify.com/ Special Thanks to: Startup Weekend NWA & Startup Junkie Consulting http://www.startupjunkieconsulting.com/ Music: “Tropicks" by Broke For Free http://freemusicarchive.org/music/Broke_For_Free/ Visit us at: http://www.hark.tv/ Video Production by: http://retrocatmedia.com/