Podcasts about story marketing

#609 – In dieser Episode berichtet Tim, wie er 100 Tage lang täglich Instagram-Stories gepostet hat. Du erfährst, welche Strategien für mehr Story-Aufrufe und Verkäufe funktionieren, welche Formate besonders effektiv sind und wie Tim mit nur wenigen Stories direkt Umsatz erzielt hat. Außerdem bekommst du Einblicke in Learnings rund um Community-Aufbau, Storytelling und Content-Konsistenz für erfolgreiches Social-Media-Marketing. Highlights: "Kreativität entsteht durch Konsistenz: Wer regelmäßig postet, entwickelt mit der Zeit eigene Formate und Ideen." "Stories mit persönlichem Storytelling, Konflikt und Wendepunkten schaffen besonders viel Verbindung und sorgen für Reaktionen." "Stories müssen strategisch gestaltet sein – einfach nur posten reicht nicht. Entscheidend ist der Bezug zur Zielgruppe." Timestamps: 00:00 – 100 Tage, 100 Instagram-Stories: Einleitung 01:35 – Stories als Umsatz-Booster 04:47 – Reichweite: Aufrufe und Story-Typen 06:13 – Die wichtigsten Learnings aus 100 Tagen 09:01 – Mit Strategie mehr Engagement und Verkäufe 15:41 – Was lief besonders gut, was weniger? 20:03 – Case Study: 1.598 € Umsatz mit einer einzigen Story Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

In this episode of Business Ninjas, we sit down with Courtney Dirschell, Owner of 2nd Story Marketing, a Michigan-based marketing firm with deep roots in the community and a big heart for storytelling ❤️. From strategic public relations to community-driven campaigns, Courtney shares how her team champions small businesses, nonprofits, municipalities, and more—all with a personal touch that makes a big impact.Now in their 15th year, 2nd Story Marketing blends creativity, strategy, and a human-centered approach to help clients stand out and feel supported. Courtney talks about the firm's unique PR-first philosophy, their thoughtful use of content and branding to build trust, and how they navigated the challenges of the pandemic without missing a beat. Oh—and yes, there's a company llama involved

In this episode of the Garage Gym Experiment podcast, host Jake Jaworski interviews Eliott Ekindi, founder of UCLIPS. Eliott shares his inspiring journey from a broke college student with a passion for fitness to the creator of a unique gym accessory. He discusses the challenges he faced in product development, manufacturing, and marketing, as well as the importance of customer feedback and networking. Elliot also reflects on his experiences in business school and the lessons learned about competition and innovation in the fitness industry. He outlines his vision for the future of UCLIPS, focusing on expanding product offerings and optimizing home gym setups. Outline 00:00 Introduction to Elliot Akindi and UClips 00:26 Elliot's Background and Journey to UClips 03:18 The Development Process of UClips 08:02 Influencer Collaborations and Feedback 12:10 Product Evolution and Customer Insights 16:15 Challenges in Manufacturing and Sales 20:46 Transitioning to Full-Time Entrepreneurship 24:14 Expanding Product Line and Market Reach 29:06 Marketing Strategies and Lessons Learned 35:10 Marketing Insights and Strategies 42:28 The Value of Business School 46:15 Dealing with Copycats 52:30 Future Goals for Euclips 58:21 Networking and Community Engagement Links Use code GGE to save from UCLIPS Get HGC Tix Knurled News 2024 Summary Results UDEMY link

(Re-uploaded to fix sound issue) How to market a nonprofit using personal and relatable stories. Forget the elevator pitch.

[00:00:00] Beth Vukmanic: While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions. Brands, messaging about sustainability only reaches about half of global consumers. Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. [00:00:24] These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] Your sustainable story can be shared across any of your communication channels, including social media, wine club, newsletters, tasting room signage, and so much more. [00:00:39] Are you wondering what to tell your audience about in your next story? From cover crops to owl boxes and water collection, ponds to native landscaping. There are many sustainability topics. right outside of your window. [00:00:51] At ancient peaks winery in Santa margarita, California. There is no shortage of natural. conversation fodder. Their sustainable story highlighting the value of habitat shows creative ways to support the native wildlife that lives around their vineyard. [00:01:07] The Santa margarita ranch. Ava represents just one vineyard. Ancient peaks wineries estate, margarita vineyard. Which is home to an abundance of beloved wildlife. [00:01:17] The team takes great care to respect and facilitate the presence of their winged and furry friends through the preservation of their habitat. [00:01:25] Wildlife corridors are present through and around the vineyard to ensure animals have free and safe passage. Black bears, Bobcats, mountain lions, wild pigs turkeys, deer, and bald Eagles are among the many creatures. That you'll find. [00:01:39] There's also aquatic life at the ranch. The team protects Creek setbacks and implements filter strips between the vineyard and waterways to keep the water healthy. With all of this life on the property, not all of it is beneficial to the health of the vineyard crop. To help keep pests at bay, the ranch attracts natural predators with bat boxes, Al boxes, and wrapped her purchase. They even invite a herd of goats to feast on their vegetation, acting as low impact herbicide alternative. [00:02:05] They're affiliated margarita adventures is dedicated to nature and wildlife appreciation and education. [00:02:11] The ranches natural list. Jackleen. [00:02:14] offers a variety of guided wildlife tours. For guests, including nature, adventure tours, Eagle tours, forging tours, and photograph tours. [00:02:24] Think about the habitat around your vineyard. [00:02:27] How will you highlight preserving nature at your property? [00:02:30] If you want more inspiration to help share your sustainable story, make sure you check out our newly updated online course. We've spent over 40 hours writing new sustainable stories for finding our training module and recording and editing video content. [00:02:45] This simple yet powerful free tool will help you tell your own personal sustainable message. To get started. Just go to the show notes. Click on the title. Tell your sustainable story to sign up and start writing yours today. Until next time, this is sustainable winegrowing with the vineyard team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet  Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

What does it mean to farm sustainably? Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. There are so many examples of sustainability in action to point to right outside of your window: Native landscaping: minimal irrigation and maintenance needs. Cover crops: promote soil health and provide refuge for beneficial insects. Alternative energy sources: reduce reliance on fossil fuels. Owl boxes & raptor perches: birds of prey feast on vertebrate pests. One topic that sustainable farmers get asked about often is pest management. In this Sustainable Story Marketing Tip, learn how Presqu'ile Vineyards utilizes technology to manage bird pests in a more environmentally and economically sustainable way. Safely Keeping Birds at Bay Birds like finches and starlings are common vineyard pests. They damage fruit and canopies, and will even create nests in the vines. To protect their crops, vineyards typically use bird netting. While effective, netting comes with un-sustainable downsides: they break down in the sun, installation and removal necessitates a lot of labor, and they create waste over time, as nets must be replaced every few years. Presqu'ile Vineyard knew there was a more sustainable way to handle their unwelcomed feathered visitors. In 2023, they installed five bird lasers. Spooked by the beams of light, the birds stay away. But if the light beams repeat a consistent pattern, the birds will ignore the lasers and reenter the vineyard. To maintain the perceived threat, the laser beams are programmed for a variety of motions. As for the effectiveness of the lasers, Andrew Heilbrun, Vineyard Manager, says that “monitoring bird pressure visually is pretty easy. We saw very little damage this past season after installing the lasers.” On top of serving their main purpose as an effective method for bird abatement, Andrew notes that their new laser systems offer several other benefits: Removes tripping hazard for employees. Doesn't affect non-target animals. Reduces waste. More financially sustainable. The bird lasers at Presqu'ile Vineyard have proven to be a Safe Pest Management strategy with benefits that touch all 3 P's of sustainability: People, Planet, and Prosperity. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!       Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

“Food disconnect” is a term used to describe the average consumer's lack of knowledge about where their food comes from and how it's made. When it comes to wine, most consumers only see the finished product in the grocery store or tasting room! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. While everyday agricultural practices may feel ordinary to you, these topics are fascinating to the average consumer, who likely has little to no insight into the block to bottle process behind their glass of wine. Describing specific practices and why they are important helps customers understand the time and care that went into producing their wine. Sharing your unique story welcomes them to take part in the good feelings that come from supporting a business that is doing better for the people and the planet. People care about social and environmental issues, and want to support brands that share their values and do something about it. This week's Marketing Tip tells the inspiring Sustainable Story of how Bien Nacido Vineyards' irrigation team demonstrates diligent Water Management through the use of technology and a growth mindset. Data-Driven Irrigation Water is a valuable resource for all forms of life. But it is limited and must be used responsibly. Bien Nacido Vineyards' team of experienced irrigators, led by Miguel Asuncion, take several steps to ensure efficient water use. To avoid system malfunction and uneven hydration, vineyard stewards must constantly maintain their systems. Bien Nacido's team performs multiple line flushes each year to keep them clear of dirt and debris, and routinely tests distribution uniformity to ensure consistent hydration across their diverse terrains and elevations. Vines aren't heavy water users, and Mother Nature provides a portion of what they do need. Bien Nacido's irrigators track rainfall, weather data, and soil moisture levels, and estimate evapotranspiration. With this data, they tailor their irrigation schedule based on the land's needs. When their data shows their vines need water, the team of irrigators waits until the sun is down. They irrigate during dark hours because without the sun's heat, the vines and soil can more efficiently absorb and utilize what is applied. But they believe opportunities for enhancement never end. Bien Nacido partners with experts to help identify even more areas for improvement. They have created a plan to advance their soil and sap flow monitoring technologies, and seek further optimization opportunities with regular analyses of their irrigation system's design, filtration, and pressure regulation. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!       Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Center of Effort's Sustainable Story feature in Grape and Wine Magazine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠⁠ ⭐️ Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank. In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing. In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing. This episode discusses: Building a multi-platform social media strategy Working with an FCA-regulated brand Adopting a creative approach to social media Having an untraditional route into marketing A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page

In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients.Build strong client relationships, and you will have a thriving agency.On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients.Katy is a StoryBrand Certified Guide & Copywriter and a visual artist. She works with companies in holistic wellness and sustainability to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She lives in Austin, Texas, and enjoys regular travel, dancing, hosting events and parties, and deep conversations that aren't about AI.

Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we've been dedicated to helping you: Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Throughout 2023, we've helped you write your Sustainable Story, teach your team about it, and share tips on how to integrate your sustainable message into every level of your branding and marketing. As the year comes to an end, we've put all 7 tips together for you! Make sure you check out the show notes for this one. We have linked to each article so that you can dive into the details and keep sharing your good work in the market. 1. Does your staff know about sustainability? Did you know that of the 48% of employees in the food and beverage industry who receive regular training, only 4.5% receive training about their company's mission and values? If you aren't regularly talking to your staff about your company's mission and values, you're missing out on opportunities to create a more informed and dedicated team! Click here to learn about the latest SIP Certified training tool to teach your staff how to talk about your dedication to sustainability. 2. Share your message of sustainability on your website. There are so many ways to share your message of sustainability through your website. Click here to get inspired by three SIP Certified members who dedicate an entire page on their website to their commitment sustainability, and three more who use their blog to sprinkle in their message of sustainability throughout the year. 3. Update your tasting room sign! Your tasting room guests can learn about your commitment to the 7 Values of SIP Certified while they sit and sip in your tasting room when they see the new SIP Certified tasting room sign. You can visit the Member Resources page to print yours today! 4. Use the power of visuals to tell your story. 97% of people start their search for a local business online. When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to visit you? If those questions gave you some uncertainty, it may be time to update your imagery! 5. Get sustainable on social media. Now that the previous tip inspired your new photography, use this one to create valuable and pause-worthy social media content! 6. 3 steps to create a sustainable QR Tour your guests will love. A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand's sustainable practices. When you create your Sustainable QR Tour, you will: Showcase your sustainable attractions. Explain each attraction with a short video or quick written description. Bring your tour to life by posting your QR codes and making a map. By taking your Sustainable QR Tour, your visitors will: Learn about your brand's values. See sustainability in action. Enjoy an activity as they taste your sustainable wines. Click here to learn the 3 steps to creating your very own. 7. The best newsletter you can send. Your wine club members are more than just wine enthusiasts – they're YOUR WINE'S enthusiasts! They are invested in and have a personal connection with your brand. Click here to learn how to use your newsletter to invite your members to form an even deeper affinity with your brand. Your story can be featured in next year's Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three values.: Water Management Safe Pest Management Energy Efficiency If you have a great Sustainable Story, we will help you tell it. Reach out to me at whitney@vineyardteam.org with a few quick notes! We'll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns. Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter SIP Smart Training online course Sustainable Story | Print Sustainable Story | Electronic The Best Newsletter You Can Send What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

If you are a content creator looking to take things to the next level, be part of the Full Time Creator community at http://fulltimecreator.co We are back with another AskCVV episode! Chris is answering your questions from social media about wrestling, movies, content creation and everything in between! If you have one that you want answered next month, don't forget to send it in using the hashtag #AskCVV! Here are some of the questions on this episode: Your thoughts on Edge or I guess it's Adam Copeland now signing with AEW? So I'm trying to get my content out to reach more people but I feel I'm not marketing myself well enough. Any tips to help promote my stuff better? Given your own busy schedule which now includes Full Time Creator as well, what's the best approach for other podcasts to get YOU as a guest? When you look back on your career, is there anything you'd tell your younger self as you traveled into the world of content creation and media? Do you honestly think Cody will finish the story at WM40? Just want to know your personal feelings on this as of now! Who are the top 5 wrestling handshakers? How about a would you rather: Would you rather be able to speak to and communication with animals or be able to speak every language in the world? When will you interview Jim Cornette? What's your favorite Backstreet Boys song other than I Want It That Way? Any tips to get a newborn to sleep? Several podcasters are arguing over which is the best Rocky film in the series. Can you help settle this please? What kind of camera and mics do you use? Who was really better: Bret or Shawn? What is one lesson that your daughter Logan has taught you so far? Sponsors: GHOSTBED: Get 40% of your purchase with the code CVV at http://ghostbed.com/cvv MIRACLE MADE: Upgrade your sleep with Miracle Made! Go to http://TryMiracle.com/CVV and use the code CVV to claim your FREE 3 PIECE TOWEL SET and SAVE over 40% OFF BLUECHEW: Use the code CVV to get your first month of BlueChew for FREE at http://bluechew.com BONCHARGE: Go to http://boncharge.com/CVV and use coupon code CVV to save 15% MYBOOKIE: Get a 50% welcome bonus when you use the code CVV and sign up at http://mybookie.ag MUDWTR: To get 15% off go to http://mudwtr.com/cvv and use the code CVV15 PLUNGE: Get $150 off your Plunge with the coupon code CVV150 at http://plunge.com Quote I'm thinking about: What you are is what you have been. What you'll be is what you're doing now. - Buddha For more information about Chris and INSIGHT go to: https://podcast.chrisvanvliet.com If you enjoyed this episode, could I ask you to please consider leaving a short review on Apple Podcast/iTunes? It takes less than a minute and makes a huge difference in helping to spread the word about the show and also to convince some hard-to-get guests. Follow CVV on social media:  Instagram: instagram.com/ChrisVanVliet Twitter: twitter.com/ChrisVanVliet Facebook: facebook.com/ChrisVanVliet YouTube: youtube.com/ChrisVanVliet TikTok: tiktok.com/@Chris.VanVliet Learn more about your ad choices. Visit podcastchoices.com/adchoices

97% of people start their search for a local business online (Linkedin, 2019). When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to pay you a visit? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Now, if you are thinking that you do not love the photos that show up when you google your business, it may be time to update your imagery! Your property is booming with interesting visuals that will entice future customers. Here are 3 categories to inspire your imagery refresh. 1. Showcase Your Values 70% of consumers want to know what the brands they support are doing to address social and environmental issues (Certus, 2019). Show them how your brand protects the people and the planet! If you've completed your Sustainable Story worksheet, half of your work is done. Grab your worksheet and your camera to create a visual version of your story. Electronic Worksheet | Printable Worksheet Here's how to show your Sustainable Story: ·         Focus on one value per week. Share photos and videos throughout the week or compile them into one mega-post at the end of the week. This strategy gives you nearly two months of content for your social media, blog posts, and Wine Club communications. ·         People love animals. Snap pics or videos of your wildlife visitors: bees, owls, butterflies, grazing sheep, or cattle. Your audience will love to see the diversity of creatures that call your property home.  ·         Feature your vineyard manager or winemaker. Ask them to explain what's sustainable about the task they're doing, and why it's important. Helping consumers understand specific sustainable practices and why they're important can increase their willingness to pay more for a wine (Kathleen Kelley, The Pennsylvania State University, 2021)! 2. Show Them a Good Time Have you ever visited your favorite business's website only to realize the photos are outdated, or don't sufficiently capture the atmosphere you know and love? Good imagery helps people to mentally put themselves in the space, and can ease anxieties they may have over entering a new environment. Here's how to replace outdated imagery to entice visitors: ·         Show off your romantic fireplace, mood lit cozy chairs, or a seating area overlooking the vineyard! Winetasting is an experience. A comfortable and inviting atmosphere makes all the difference. ·         Hosting an event? Guests wonder how to dress and if there will be seating. Share pictures of your guests having a good time at your next event to give valuable insights to future attendees!  3. Take Them Behind the Scenes A day in the wine industry may feel ordinary to you, but it is absolutely fascinating to the average consumer! “Food disconnect” is a term used to describe the average consumer's lack of knowledge about where their food comes from. When it comes to your brand, most people only see the finished product: what's in their glass. They don't know about all of the time and careful consideration that went into its production. Here's how to show them: ·         Walk your audience through the block-to-bottle process with photos and videos. Create a series that spans the year, and feature each process as it happens. ·         Give a glimpse into a day in the life! Show topping tanks, washing barrels, scouting for pests, a busy tasting room floor, and walking through the vines. Your audience will love a behind the scenes look at one of their favorite wine brands. SIP Tip! Include the whole team in this project! Ask everyone to take pictures and videos of the things they find most interesting. You'll have tons of fresh, unique media to feature. SIP Tip #2 (because it's too good not to share)! Share your customers' photos. User generated content is about as authentic as it gets. Sharing UGC has many benefits: it gives social proof to your audience, makes the creator feel part of your community, and gives you unique content! We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story! Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter Niner Wines Estates protects the people and the planet Safe Pest Management: Wolff Vineyards SIP Smart Training online course Sustainable Story Worksheet | Print Sustainable Story Worksheet | Electronic What's your Sustainable Story? SIP Certified Vineyard Team

It's here! The simple yet powerful tool to help you and your staff tell your Sustainable Story – the brand new, 30-minute online training course. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. When asked about the importance of sustainability in a variety of industries, over 80% of respondents said it's important in food and beverage, according to Morning Consult's 2022 Sustainability Report. Sustainability is being talked about more and more these days. We hear from our members that they don't always know how to communicate sustainability effectively. That is why we have created the Sustainable Story online course so that you can learn what it means to be sustainable, how sustainability adds value to your wine, and how you can use storytelling to sell more wine. At the end of this 30-minute course, you will have written 7 examples of sustainable practices unique to your band. These themes are based on SIP Certified's 7 values: Social Responsibility, Water Management, Safe Pest Management, Energy Efficiency, Habitat, Business and Always Evolving. To inspire you, we share a variety of examples of each value plus a story from a SIP Certified Member. Use your Sustainable Story during your tastings, sales calls and meetings, newsletters and Wine Club handouts, social media, and even during casual conversation when you're talking about where you work. We encourage you to complete this course as a team so bring together your viticulturalists, wine maker, general manager, sales, marketing, and tasting room staff. Knowing what makes your brand, specifically, sustainable, will help elevate your customer experience, and can even help increase your sales. Sign up for the course to learn how! Getting started is easy, click the link titled Tell Your Sustainable Story in the show notes to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story! Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter Niner Wines Estates protects the people and the planet Safe Pest Management: Wolff Vineyards SIP Smart Training online course Sustainable Story Worksheet | Print Sustainable Story Worksheet | Electronic What's your Sustainable Story? SIP Certified Vineyard Team

Get your earbuds ready for an exhilarating episode of Beyond The Story as the hosts introduce the one-and-only Wayne Partello. The two discuss their mutual interest in social media, which they connected over 12 years ago at the Miami Dolphins. In this engaging episode, Wayne shares his journey from producing TV to becoming an entrepreneur. The duo also touches upon Wayne's previous experience working in professional sports, creating unforgettable experiences for fans, and eventually starting his own successful business. The discussion shifts to the importance of storytelling in marketing and how it can help businesses tell their own story in a world without gatekeepers. Be inspired as the host shares how a strategic approach to podcasting can help in reaching the right audience, giving examples of how clients leveraged podcasting for their businesses. The electrifying episode concludes with a catch-up session with a friend who launched an empire, reinforcing the importance of continual growth as an entrepreneur. Tune in and don't forget to subscribe and leave a review!Timestamps[00:00:05] Guest's Story of Skipping College for Video Production[00:03:28] From promotions to CMO: One radio host's journey[00:06:40] From Sports Executive to Entrepreneur[00:09:49] Empowering Creatives in Business[00:13:07] The Power of Storytelling in Podcasting[00:16:14] Guest's entrepreneurial success with CuentoBest Quotes[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses tell their story[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories[00:16:03] My life's mission is making sure that that message lands for everyone to understand the power behind all because, I mean, again, a phenomenal example We're working with teams on the team side, but we're working withAll Quotes[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses Tell their story[00:01:21] Social media was sort of, like, in its early stages in the business world and, you know, especially in the sports world, like, people are still trying to figure out[00:10:29] I learned throughout the journey of becoming an executive that I had to really control my creative and allow my creatives to shine[00:07:04] I want everybody to be able to experience when I got to experience every day[00:08:24] I've always been an entrepreneur. I've always kinda done my own thing. I've always side hustled[00:08:58] I'm not as weird as I thought I was. There are other people like me that that's where that is fun and entertaining for them to do this[00:01:45] We, you know, we obviously we're following the same trends, paying attention to same, you know, sort of metrics and and and how business was it was in the infancy, but, you know, to see where it's all gone from that point to today and all the different businesses that have sprouted from it[00:05:32] For me, that was an incredible opportunity to obviously take all the skills that I had acquired[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here[00:03:03] Graduating high school, I didn't wanna do this as a career. I wanted to be[00:13:56] When you remove the gatekeepers, right, everybody has the opportunity to tell their story[00:03:37] I really wanted to be on air[00:01:11] You gotta meet this guy. Men at this event. He's wild, and he speaks the same language you do[00:10:21] What was really important to me was to have a world that I could take creative people and allow them to create[00:06:17] But for my career, that wasn't the best thing for me was to sit around and wait for that to happen[00:11:56] The power of telling a story[00:14:13] If you do things with purpose and you have a strategy, and then each tactic ladders up to that strategy with purpose, What's the purpose?[00:03:10] I thought that was pretty cool[00:07:28] It also forced me to live in my career without a safety net. There was no safety net. I got 1 shotBlog PostArticle One: Wayne Partello's Journey to SuccessIn the latest episode of Beyond The Story, host Sebastian Rusk sits down with Wayne Partello to discuss how he became successful in the sports industry. Wayne's career began in high school, where he learned how to produce TV in a public access TV studio. He then went on to work for the Miami Dolphins, where he first met Sebastian.Here are three tips we can learn from Wayne's journey to success:1. Take advantage of every opportunity: Wayne took a chance on the free classes offered by the public access TV studio and ultimately discovered his passion. He then capitalized on his opportunity to work for the Miami Dolphins and eventually became the Senior Vice President and Chief Marketing Officer for the San Diego Padres.2. Network and make connections: Wayne met Sebastian through a mutual contact, Dave Murphy. Networking and building relationships with others can open doors that one may not have known existed.3. Keep up with trends and new technology: Wayne and Sebastian bonded over their mutual interest in social media and keeping up with current trends in business. In the fast-paced sports industry, it is crucial to stay up-to-date with the latest technological advancements.As Wayne states in the podcast, "I believe life is about timing, and opportunities arise when you're ready and when they're ready for you." Tune in to this episode to gain further insight into Wayne's inspiring journey and learn how you can apply his tips to your own path to success.Article Two: The Power of Staying ConnectedIn the latest episode of Beyond The Story, host Sebastian Rusk speaks with Wayne Partello about the importance of staying connected. Wayne and Sebastian first met through a mutual contact while Wayne was working for the Miami Dolphins. They reconnected years later and have been able to stay up-to-date with each other's lives and careers.Here are three reasons why it's important to stay connected:1. Opportunities can arise: As Wayne's career evolved from working for the Miami Dolphins to becoming the Senior Vice President and Chief Marketing Officer for the San Diego Padres, he was able to reconnect with Sebastian and share his journey. Staying connected can lead to future collaborations and opportunities.2. Inspiring and motivating: Hearing about the success and growth of others can be inspiring and motivating. It can push individuals to continue striving for their own goals.3. Building and maintaining relationships: At its core, staying connected is about building and maintaining relationships. As Sebastian mentions in the podcast, "building relationships is the most important thing you can do in business and in life."Tune in to this episode of Beyond The Story to hear more about the power of staying connected and how it has impacted both Wayne and Sebastian's lives and careers. As Sebastian says, "you never know where staying connected with somebody and keeping that door open might lead."Social Posta professional athlete. But I quickly realized I wasn't good enough to do that, and I kinda did. The 1st thing that was in front of me was like, all right, I'll go work at a local cable station that's right near where I grew up, and it was 4 a.m. to noon, and I was editing video highlights for ESPN, for the National Hockey League. And at that time, there was only, like, you know, there weren't intermission reports. There wasn't, um when I started, there wasn't even a highlight show. It was just, like, let's say Wayne Gretzky scored two goals, and there were highlights to each of his goals. They would come in For me on a tape, and I would have to edit out the opposing player who was, you know, who passed him the puck, who made the assist or whatever. And then, you know, maybe a graphic would pop up and, you know, Wayne Gretzky's 44th and 45th of the season or whatever. So I did that for a year, and then while I was there, the person who was the director of the Miami Heat's TV department, a man named David Priddy, um, he was leaving the Heat to go to work for the Miami Dolphins. And a friend of mine who I was working with at the time said, Hey, you should apply for that job. You're gonna have my recommendation. And I was like, all right, I'll apply for it. And, you know, just as luck would have it, I got the job. So I started in January of 99 and little did I know that that would turn into a 20, a 20-year career.
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It's here! The tool that you need to tell your Sustainable Story. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this week's Marketing Tip we are launching the brand new, Our Sustainable Story series. Research shows that the demand for sustainable products keeps growing so we developed this series just for you! By following along with this series, you will be able to incorporate your message of sustainability into your whole business.  Here is how to start telling your customers how you take care of the people and the planet today. Get Started Download the “Our Sustainable Story” fillable PDF (print version and electronic filling version) Complete the PDF with your unique stories alongside your whole team (viticulturist, winemaker, tasting room, sales, marketing). Share your stories in all of your marketing channels (we're here to help – see below!) Want an example? Read how Niner Wines Estates protects the people and the planet by embodying the 7 values of SIP Certified. Stay Tuned Because telling your sustainable story can help you sell more wine, we have created a 7-month series to help you incorporate your good work into every aspect of your messaging. Throughout the rest of the year, we will share easy-to-implement training, branding, and sales strategies that will positively impact your business. Plus, we will share SIP Certified members' Sustainable Stories to further inspire you. Stay tuned, here is what's coming up: Continuous onboarding: a training strategy. The “why”s and “how”s of featuring sustainability on your website. New SIP Certified tools for consumer education. Re-vamped SIP Smart online course for your staff. How to update your photography on any budget. Featuring sustainability via social media. Self-guided QR tours for your visitors. Newsletter tips for your audiences. Download the new Our Sustainable Stories worksheet to easily highlight 7 things your brand does sustainably! Stay tuned for more Marketing Tip Mondays, where we will help you explore ways of incorporating your brand's sustainable practices into your messaging. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: **SIP Smart Training online course Marketing Tips eNewsletter Niner Wines Estates protects the people and the planet Our Sustainable Story Worksheet for Print Our Sustainable Story Worksheet for Electronic Filling SIP Certified Vineyard Team

For more, check out The Profit Circle: https://www.patreon.com/theprofitcircle

Free Gift: https://sociatap.com/christieruffino/Christie Ruffino LinkedIn: https://www.linkedin.com/in/createsuccesswithchristie/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Gute Geschichten prägen sich Menschen besser ein als eine Aneinanderreihung von Fakten. Schon als Kinder bekommen wir durch Geschichten Werte und Lektionen vermittelt. Wie Du Storytelling für dein Business nutzen kannst, erfährst Du in dieser Folge. Denn mein heutiger Gast ist Alexander Christiani. Alexander ist DER Experte für Storytelling in Deutschland. Er ist Gründer des Instituts für Story Marketing, Speaker, Coach und Vordenker in leistungsfähiger Business-Kommunikation. Mehr Infos zu Alexander: https://alexander-christiani.de/ Sein Unternehmen: https://christiani-storymarketing.com/ Sein Buch: https://buch.story-magic.de/start?__hstc=139556332.c6de088ffa9085dedc153a5a8fc50e0a.1676727586535.1676727586535.1676727586535.1&__hssc=139556332.1.1676727586536&__hsfp=4276157351

Unser kostenfreies Storytelling Buch: https://www.storytellingbuch.de Kann ich die gleiche Geschichte für sowohl für B2B und B2C Zielgruppen nutzen? Auf welchen Plattformen erreiche ich B2B und B2C? Wie kann ich meine Messages und meine Botschaften durch Business Storytelling vereinfachen? Wie macht Apple digitales Story-Marketing? All dies und noch mehr erfährst du in der heutigen Episode. Viel Spaß! Sende uns gern deine Fragen an: office@kuvg.de Zu unserem kostenlosen neuen Buch geht es hier: https://www.storytellingbuch.de Hier geht es zu den 7 goldenen Regeln im Copywriting: https://www.geschichtendieverkaufen.de/goldene-regeln Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

Learn more from Corinna and other farmers in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

In der heutigen Folge des Experten-Podcasts spricht Christof Schmid, Experte für Story Marketing, darüber, wie die Kraft der Story dir als Unternehmer oder Selbstständiger mehr Neukunden und bessere Mitarbeiter garantiert.Du erfährst auch, wie Du mit dem richtigen Storytelling gezielt die Bedürfnisse deiner Kunden ansprichst.Außerdem verrät Christof Schmid seine besten Strategien, um dich in deinem Markt unverwechselbar zu positionieren.Wenn auch Du wissen willst, wie Du dein Produkt oder deine Dienstleistung mit Klartext kommunizierst und vermarktest, dann solltest Du diese Folge des Experten-Podcasts nicht verpassen.Hat Dir der Experte des Tages gefallen, hast Du etwas für Dich mitnehmen können?Weitere Informationen bekommst Du unter https://christofschmid.com/ oder https://www.linkedin.com/in/christofschmid/. Hosted on Acast. See acast.com/privacy for more information.

I call this flow ‘The Power of Story.' So many women industry leaders want to rely on their craft being the main vehicle toward high-profile success but know deep down that there is more to being a respected authority in their field than just raw talent. Ultimately, they aren't booking the paid opportunities they deserve and don't know why. Sound familiar? This episode will help you move from hidden treasure to visible expert using The Power of Story Marketing Method. This process follows the pillars of attraction, engagement, and conversion, which are three areas of strategy to have in place to market your brand in a way that feels natural to you and your future clients. FREE RESOURCE Ready to blow their socks off? Download your free guide and learn how to explain your business (HERE) Need your copy done, like, yesterday? I got you covered with my VIP Copywriting Day! Get your copy and messaging done in 24 hours with a StoryBrand Certified Guide. You can find more information at ashleyfalletta.com/vip-day/  Be sure to get more personal branding and marketing strategies by following me on Instagram at @ashleykfalletta

Most entrepreneurs face one major hidden obstacle when it comes to connecting with their audience on a deeper level and attracting the best-fit clients, and if you're not seeing the right clients or customers that you want, then you're likely missing what you're going to learn in this podcast today. I'm so excited to have Jonny Holsten today on The Guri Show. Jonny Holsten is a marketer and copywriter at South Mountain Messaging. He focuses on creating clear marketing messaging on websites, emails, and other forms of marketing. On this episode, he is going to talk about Story-marketing and how you can use it to appeal to your ideal clients, and eliminate bad-fit clients. Not only that, he is also going to share the 7 elements of a perfect storyline that you can create to get more best-fit clients. He is not holding anything back, so take a listen. In fact, the first 3 listeners who leave a comment on this episode are going to receive a physical copy of "Building a Storybrand" book by Donald Miller. He will ship it to you at your doorstep. Here's how to get it: take a listen and comment your biggest take away, and DM me or Jonny a screenshot on Instagram [https://www.instagram.com/heygurvinder/ or https://www.instagram.com/jonnyholsten/] Let's be honest, we need stories to connect with people but we also have to be intentional and mindful while using them and be sure that we are doing them the right way so that we are not making them boring or bland or using them as a way to vent out. And that's just my take; listen to the full episode to hear more from Jonny, who's an expert on this.

Heute begrüßt das Dom-Team ALEXANDER CHRISTIANI! „Ehrbare Kaufleute mit exzellenten Geschichten an den größten Lagerfeuern haben den meisten Erfolg!“ Du bist Deutschlands Storytelling Experte, Gründer des Institus für Story Marketing, Trainer des Jahres 2001, Speaker, Coach und Vordenker in leistungsfähiger Business-Kommunikation. Du hast als Vertriebscoach mehrere Hundert der besten Verkäufer in ihren Branchen (u.a. vo n der Allianz, Bertelsmann, der Commerzbank und vielen anderen DAX-Konzernen) bei ihren Kundengesprächen begleitet:  Du hast erkannt, dass sie alle in einem Punkt entscheidend anders vorgingen als ihre durchschnittlichen Kollegen: Sie erzählten Geschichten. Dieses Knowhow hast Du auf die Unternehmens-Marketing-Kommunikation übertragen. Hier zeigte sich dasselbe Muster: Die Unternehmer mit den besten Geschichten – Steve Jobs, Sir Richard Branson, Claus Hipp und viele andere – dominierten ihren jeweiligen Markt. Geschichten, das älteste Kommunikations-Werkzeug der Menschheit, sind so wirkungsvoll, dass sich sogar mittelmäßige Stories gegenüber typischen Marketing-Versprechen mühelos durchsetzen können. Mit Deinem Blockbuster StorySkript verhilfst Du Unternehmen zu ihrer individuellen und klaren Botschaft gepaart mit einer spannenden Geschichte, um sich damit von der gesamten Konkurrenz abzuheben. Deine Resultate sprechen für Dich: Mehr Kunden und Verkäufe als je zuvor. -------------------------- Links zu Alexander Christiani: Homepage: https://www.christiani-storymarketing.de Instagram: https://instagram.com/christiani_storymarketing Facebook: https://www.facebook.com/alexchristiani/ ------------------ Links zu Dialoge ohne Masken: Email: frage@dialogeohnemasken.de Homepage: https://www.mentaletics.com/dialogeohnemasken Instagram: https://www.instagram.com/dialogeohnemasken Facebook: https://www.facebook.com/Dialoge-ohne-Masken-112585970908735 YouTube: https://www.youtube.com/channel/UC3wh7EIGjZUt7lLEcQInaUw

Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if they want to succeed in the new world of social media, communities, word of mouth, and everything that isn't (falsely) measured by your attribution software. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Chris Pistorius Financial Flossing: Guiding Dental Professionals to a Brighter Future with Ross Brannon  Episode 003- Have a Compelling Story: Marketing in Dentistry Chris is CEO and founder of KickStart Dental Marketing, an award-winning firm based in Denver, Colorado. With more than 15 years of experience, he has worked with countless dental professionals on marketing, consulting and coaching. He shares his expertise by giving marketing seminars across the country and hosting a weekly dental marketing podcast.  Chris is trained by Google on how dentists and other businesses can get the most out of their marketing efforts. He's also the author of “The Ultimate Guide to Internet Marketing for Dentists.” Listen to this information-packed Financial Flossing episode about the unique challenges faced by dental professionals and why they must focus on the health of their practice, not just the health of their patients. Here is what to expect on this week's show: How dentists can best sell themselves and their stories to grow their clientele How partnerships between marketers and dentists can work and grow Why disregarding marketing is a bad mistake for any dentist to make Business advice for recently graduated dental students Connect with Chris: https://www.kickstartdental.com/?utm_source=linkedin&utm_medium=linkedin&utm_campaign=linkedin LINKEDIN: https://www.linkedin.com/in/pistorius/ TWITTER: https://twitter.com/KickStartDental Learn more about your ad choices. Visit megaphone.fm/adchoices

Story marketing is a two-sided coin. One side features the use of storytelling as a device to hook the recipient of your marketing message. Not stories about your music lessons, but stories about your customer. Stories that tell a tale of how your music lessons can transform your customer's life.   The flip side of the coin is the stories that your customers tell themselves when it comes to their hopes, dreams, and fears. The better you understand these stories, the more effective your story marketing efforts. The better you'll be able to expand on your customer's internal narrative. davesimonsmusic.com

In Kylies on words:I never thought that overcoming years of addiction would lead me to become a highly sought copywriter and brand storyteller in the transformation space, but it did.I co-founded a spoken word poetry venue to work on transforming my life. I found the healing I was looking for in storytelling.Not too long after, I was invited to write ads for a coaching company, even though I had no experience with ads, or formal marketing training. I used the same attention grabbing, emotionally compelling "poetry formula" to write my first ad.In one weekend the $575 ad spend converted to $67,500 - the campaign ended up with a 2000% ROI.Since then I have written ads, copy and told stories for transformational companies such as...- Conscious Marketer (clients include Sounds True, Eckhart Tolle, The Collective Trauma Summit, etc..)- Conscious Copy & Co. (clients include Joe Polish, Brendan Burchard, J.J. Virgin, Mindshare and more...)- Astrology Hub, Tru Earth, HeartMath Institute, Brian Tracy, Travis Sago, Brendan Kane, Thrive Academy, The Draw Shop, Hungry for Happiness, and other companies using business to transform human consciousness for the greater goodI have been featured in Yanik Silver's Evolved Enterprise Course, Park Howell's The Business of Story Podcast, Conscious Marketing Academy, CopyHackers 10X Your Launches, A Conscious Copy & Mindshare Copywriting Workshop, and Signature Stories that Sell.Along the way I managed robust affiliate programs for Max Simon and Gina DeVee, with partners such as Arielle Ford, John Assaraf, Mindvalley Academy, Mark Victor Hansen, Bo Eason, Thrive Academy, Derek Rydall and more.I currently serve as the Director of Storytelling & Brand Development at Conscious Marketer, the #1 launch agency in the spiritual and transfomation market.To date I've generated $23,000,000+ for my clients. Part of this is surrounding myself with awesome teams and dedicated creative professionals.In January 2021 Sounds True published a course created by Richard Taubinger and I called The Power of Conscious Marketing, and we plan to relaunch in it the Fall.I am committed to the practice of micro-philanthropy and love supporting 4Ocean, anti human trafficking organizations, and indigenous wisdom keepers across the globe.My most recent fun accomplishment was taking a 1:1 mentorship program with Evy Poumpouras, former Secret Service Agent and author of Becoming Bulletproof.In my spare time you'll find me traveling, hiking the beautiful trails of San Diego, at the beach or reading 7 books at once.Learn more about Kylie Slavik and her amazing work at.  You can also download her free guide to "The Core Story Formula at:https://kylieslavik.com/

The theme for this weeks poetry is building a profitable online business in 3 month. --- Send in a voice message: https://anchor.fm/herbertsmarketinghelp/message

Ben is the co-founder of Get Engaged, a full-service digital marketing agency, which is active in Influencer marketing, music marketing, influencer management, and more. Rob & Solomon both work at Get Engaged. Their music division helps record labels market their music on social media whether through digital advertising, content creation & or working with social media influencers to promote songs and artists on their platforms. They've worked with acts like Marshmello, Megan Thee Stallion, Khalid, Big Sean, The Weeknd, Post Malone and many more. In this interview we talked about how he co-founded Get Engaged & the first big wins of Get Engaged, how they stand apart from the competition, Ben's mentors along the way, marketing trends to watch out for in 2021, their 2 year mission & playling beerpong with Post Malone. Enjoy the show! Socials: Ben: @benhiott Rob: @robomart Solomon: @solomonpuryear Get Engaged: @getengaged & @getengagedmusic Timestamps:  0:00 - Introduction  0:51 - Transition from Rapper to Founder 5:30 - First Big Wins with Get Engaged 9:25 - What makes Get Engaged stand apart from the competition? 11:22 - Ben's mentors 15:18 - Marketing Trends to Watch Out For in 2021 19:15 - 2 Year Mission for Get Engaged 22:30 - Beerpong with Post Malone The "More Than Music" Podcast by Bouncy deals with music - or rather, with more than music: We examine topics and aspects of music that go deeper than just superficial facts. Through our guests, we get their perspective on songs, artists, and albums. Furthermore, in times of streaming and social media platforms, artists have more influence than ever in our society. Music is more than just music - that's exactly why this podcast was created. Enjoy the show. Bouncy Instagram Account: bouncy.app Host: Tito Ras

Menschen lieben Geschichten – und das bereits seit Urzeiten. Ob Erzählungen am Lagerfeuer, die Märchen der Brüder Grimm oder ein gelungener Werbespot: Spannende Geschichten ziehen in den Bann, bleiben im Gedächtnis und werden weitererzählt. Dass dieser Effekt auch im Marketing funktioniert, ist längst bewiesen. Für Unternehmen führt also kein Weg daran vorbei, mit Storytelling neue Kunden zu gewinnen. Was es mit Story-Marketing auf sich hat und wie wir es bei 5Minds einsetzen – hört einfach in die neue Podcast-Folge mit Laura und Louisa rein.

Du möchtest einen besonderen Weg gehen und das Gefühl von Freiheit genießen? Du willst kein 08/15 Leben führen, sondern authentisch sein und deinen Vorbildern nacheifern? Dann hör auf, dein Image glatt zu polieren, und fang an, dein Herz auf der Zunge zu tragen. Denn authentisches Story Marketing ist der Schlüssel zu deinem Business Erfolg. „Doch wie kann ich authentisch sein und alle überzeugen?“ Diese Frage beantwortet Constantin Christiani in seiner Keynote. Viel Spaß! Kennst du deinen Persönlichkeitstypen schon? Bist du rot, blau, grün oder gelb? Finde ihn jetzt kostenlos heraus unter: greator.link/podcast-p, um dich und deine Umwelt besser zu verstehen. Ein bisschen verrückt zu sein, kann niemals schaden. Das stellte Constantin Christiani schon recht früh fest. Er sagt: „Damals erschienen mir meine Eltern irgendwie anderes. Sie besuchten Seminare und Fortbildungen und waren bereit, unternehmerische Risiken einzugehen. Sie waren anders als andere Eltern.“ Heute spricht der Speaker selber über Markenkommunikation und zeigt seinen Zuhörern und Seminarteilnehmer, wie sie unternehmerisch denken, ihre eigenen Werte entwickeln und erfolgreiche Marketingstrategien konzipieren können. Wenn du erfahren möchtest, worauf es bei authentischer Kommunikation ankommt, dann schau dir jetzt das Video an!   Bist du bereit, anders zu denken und deine eigene Persönlichkeit zu entwickeln? Möchtest du diese Persönlichkeit auf dein Business übertragen und deine Kunden begeistern? Dann mach Schluss mit falscher Realität und Idealwelten und trau dich, offen und ehrlich über deine Fehler und Schwächen zu sprechen! Ach ja, und hab bitte keine Angst, nicht akzeptiert zu werden. Im Video verrät Constantin Christiani seine besten Tipps für mehr Authentizität im (Arbeits-) Alltag und erklärt, warum Fehler und Misserfolge so richtig sympathisch machen. Das darfst du nicht verpassen!

Story-Marketing bei Instagram und Facebook: Wie du deine Reichweite steigerst und welche Tricks es dabei für noch mehr Sichtbarkeit gibt, verrät mir Lisa Redecker im Interview: Welche Ausrüstung brauchst du für gute Storys? Was ist mit Licht? Best Practice for Beginners: Starten ohne Blockade, so fängst du am besten an. Lisa erzählt außerdem, was bei ihr besonders gut funktioniert und was die optimale Posting-Frequenz ist. (Inkl. Geheimtipp!) Bonus: Kostenloses Webinar am 26.11.2020 Anmeldung gratis Webinar mit Lisa Redecker  Tags: Story-Marketing, Storymarketing Instagram, Facebook, Sichtbarkeit, Reichweite, authentisches Marketing für Selbstständige Und hier findest du mehr zu mir und meinem Podcast: Webseite: www.die-Textmanufaktur.de Blog: www.die-Textmanufaktur.de/blog Achtung, Fehlerteufel im Abspann: Die neue Folge erscheint am 07.12.2020!

Dan and Michelle are by Dave Young, a Partner in Wizard of Ads where we discuss how Accountants and Bookkeepers create characters and tell a story to market their practice.QB Power Hour is a free, biweekly webinar series for accountants, ProAdvisors, CPAs, bookkeepers and QuickBooks consultants presented by Michelle Long, CPA and Dan DeLong who are very passionate about the industry, QuickBooks and apps that integrate with QuickBooks.Watch or listen to all of the QB Power Hours at https://www.qbpowerhour.com/blogRegister for upcoming webinars at https://www.qbpowerhour.com/

We highlighted chamber member 2nd Story Marketing with owner Courtney Dirschell on this week's Coldwater Area Chamber of Commerce "Chamber Chat" See omnystudio.com/listener for privacy information.

Holly Fisher is a certified Story Brand Guide. But before she became one, she has traveled an interesting entrepreneurial journey.In this podcast we talk about:Getting laid off, now what?That moment you start your business, what do you need?What Holly wished she'd done different regarding pricing and time managementWhy you don't want to be The Cheesecake Factory with your messaging...and much more interesting insights on storytelling messaging--even in testimonials!Fisher CreativeFacebookInstagram 

Holly Fisher is a certified Story Brand Guide. But before she became one, she has traveled an interesting entrepreneurial journey.In this podcast we talk about:Getting laid off, now what?That moment you start your business, what do you need?What Holly wished she'd done different regarding pricing and time managementWhy you don't want to be The Cheesecake Factory with your messaging...and much more interesting insights on storytelling messaging--even in testimonials!Fisher CreativeFacebookInstagram 

‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings. My answer? “Maybe.”I say maybe because aligning with purpose isn’t an all or nothing strategy. Can it help? Sure. Can it drive new business? Of course. Can it make the world a better place? Yup. Can it better define your customer base? Mm-hmmm.But it’s not guaranteed.Today I want to share with you the three types of purpose that brands commonly embody and share why ‘woke advertising’ (a type of marketing strategy aimed at bringing attention to social issues via brands that target niche consumers) may not be your best bet. And to download the FREE guide mentioned in this episode, click here: https://stephaniejiroch.lpages.co/brand-activism-guideResources:Forbes article on Millennial consumerism: https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#235055f96c8fTom Roach's article on brand purpose: https://thetomroach.com/2020/06/23/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/

What if I told you there was a handbook that taught you how to use Instagram Story Marketing? Unfortunately, there isn’t. Instagram gives you all of these fun tools and features for your Stories, but then it’s up to you on how to use them. So what ends up happening? Inevitably, most entrepreneurs use Stories without intention, don’t see the results, and so they give up and conclude, “Well that worked for them, but it doesn’t work for my business”. On today’s episode of the Online Marketing and Media Podcast, I’m going to share some of the strategies I’ve personally used with Instagram Story Marketing and some examples from other types of businesses that I’ve seen work as well.

Caitlin Ball is a Health & Lifestyle Coach helping women quit dieting so they can finally trust their food choices, be confident in their bodies, and love their lives. Through her Quit Dieting for Good group program, 1:1 coaching, and local workshops, she teaches women how to eat intuitively and take care of their whole self, inside and out. In today's episode, Caitlin shares how she built a business while living overseas by leveraging the power of the community around her. Caitlin also speaks to the highs & lows of building an online business while relying on in-person meet-ups to scale her services.To learn more about Caitlin and her work, join her Intuitive Foodies Community on Facebook and grab her 7-step guide to Kick Dieting to the Curb on her website at caitlinball.com.

Mich hat eine Nachricht über Instagram erreicht, worüber ich mich sehr gefreut habe. Und zwar kam die Frage, ob Story-Marketing wirklich funktioniert. Story-Marketing bedeutet, wie der Name schon verrät, über seine Stories in Social Media, seine Persönlichkeit, über seinen Namen herauszugehen. Das ist eine Frage, die mir bei Vorträgen oder auch in Webinaren regelmäßig gestellt wird und viele glauben nicht, dass Story-Marketing tatsächlich für den B2B-Bereich funktioniert.  Bei B2B muss man ein wenig differenzieren. Alle Leute mit denen wir zusammenarbeiten sind selbstständig. Das bedeutet, sie haben ein Gewerbe angemeldet oder sie haben ein Unternehmen oder Kapitalgesellschaft. Was die Leute bei ihrer Fragestellung allerdings meinen ist, ob es auch für mittelständische Unternehmen funktioniert.  Deshalb spreche ich heute mit dir über meine Erfahrungen in diesem Bereich und welche Erfolge meine Kunden darüber auch erzielt haben. Außerdem verrate ich dir, wie du das ganze auch für dein Unternehmen nutzen kannst und in welche Kanäle du deine Energie stecken solltest und in welche nicht.   Wir sprechen deshalb in dieser Episode daher über folgende Dinge:  Idee 1: Verabschiede dich von dem B2B und B2C-Business.  Diese Unterscheidung zwischen B2B und B2C wurde mir im Studium regelrecht eingetrichtert, sodass es mir sehr schwer fällt diese abzulegen. Ich merke aber, je mehr ich mit diesem Thema durch meinen Beruf in Kontakt komme, dass es mehr Business to People ist. Ich glaube auch, dass das schon immer so war. Allerdings hatte die BWL wohl kein Modell dafür. Denn die meisten Leute erzählen mir, dass die meisten Deals nach Feierabend “an der Bar” entstanden sind. Auch da gibt es natürlich Deals, die trocken abgeschlossen werden und es eine Ausschreibung gab, aber ich glaube wirklich, dass ca. 70% der Deals durch Sympathie vergeben werden. Denn Menschan kaufen bei Menschen, die sie kennen und denen sie vertrauen. Das bedeutet, es gibt keinen Unterschied zu Business to Business und Business to Customer, sondern es ist heute Business to People.  Idee 2: Zeige Kompetenz - Erstelle Beiträge, die Vertrauen zu dir herstellen.  Du musst ganz selbstverständlich einen exzellenten Job für deine Kunden machen. Das kannst du durch die einfachste Form zeigen, indem du beispielsweise bei Xing lange Artikel veröffentlichst. Das muss gar nicht so viel sein - sagen wir einfach einen Artikel pro Monat, wo du beispielsweise ganz genau aufzeigst, wie die Zusammenarbeit mit deinen Kunden aussieht. Du könntest deinen Kunden auch fragen, ob du dies als Fallstudie nutzen darfst und wo du herunterbrichst, was die Problemstellung war, was das Ziel der Zusammenarbeit war, wie du am Ende vorgegangen bist und was am Ende das Ergebnis war. Durch solche Artikel baust du unglaublich viel Vertrauen auf. Denn Marketing ist letztendlich nichts anderes, als dass du da bist und dass die Leute dich kennen. Genau daran scheitern 80% der Unternehmen, weil sie einfach nicht sichtbar sind. Idee 3: Der Unterschied zwischen dem Ansprechpartner und dem Entscheider.  Bei deinen Gesprächen mit Unternehmen wirst du immer einen Ansprechpartner haben, aber auf der anderen Seite steht der Entscheider, der das Budget hat und am Ende ja sagt. Sei dir deshalb bewusst darüber, dass man hier meistens zwei verschiedene Personen hat. Daher ist es wichtig zu schauen, wie man hier Sympathie aufbauen kann.  Bestenfalls gewinnst du den Ansprechpartner für dich und überlegst dir mit ihm gemeinsam, wie man den Entscheider gemeinsam davon überzeugt, das Projekt zu machen oder du versuchst, direkt an den Entscheider zu kommen und das Gespräch mit dieser Person zu führen.  Idee 4: Nutze klassische Kanäle! Es ist in der heutigen Zeit so einfach, ein paar Knöpfe zu drücken und alles digital zu machen. Nichtsdestotrotz bringt es tatsächlich etwas, tatsächlich auch Broschüren oder Flyer zu erstellen. Diese könnten aus 10-15 Seiten bestehen, in denen du deine Fallstudien dokumentiert hast. Dazu noch ein paar nette Bilder und dann kannst du das an die richtigen Unternehmen rausschicken. Vernachlässige das nicht. Denn wenn du diese Broschüren rausgeschickt hast und dann hinterher telefonierst, dann ist das etwas ganz anderes, als wenn man der x-beliebigste Typ ist, den die Leute auf LinkedIn, Facebook oder auf Xing gesehen haben. Da in dem Broschürenmarkt immer weniger los ist, könnte das auf langfristige Sicht sogar sehr erfolgreich sein.  Idee 5:  Die Flywheel Strategie - baue eine Aufwärtsspirale auf.  Viele Leute sprechen dauernd von ihrem Produkt. Was ich aber auch beobachtet habe und was ich auch ständig tue ist, nur das Telefonat “zu verkaufen”. Das bedeutet, ich erzähle gar nicht so viel darüber, was wir anbieten, sondern ich rede nur darüber, was wir in dem Erstgespräch machen und inwieweit wir unseren Interessenten helfen könnten. Ich schaffe also einen Anreiz, dass die Leute eine Anfrage stellen und dass sie einen Mehrwert bekommen.  Denn die Hürde, dass sich Leute proaktiv bei dir melden, ist unglaublich hoch. Wenn du aber sagst, wie du deinem Interessenten direkt beim Erstgespräch helfen kannst, dann hat dein Interessent auch einen Anreiz sich bei dir zu melden. Ein Kunde interessiert die Zusammenarbeit an sich noch gar nicht, denn er will erstmal einen Mehrwert haben und erstmal sehen, ob du ihm überhaupt helfen kannst.   Bootcamp - mehr erfahren Stay Hungry Community Stay Hungry Blog Trag dich hier für das Webinar ein  Case Study Kostenloses Consulting-Training Roberts Webseite Robert bei Facebook Robert bei Instagram Kontakt und Interviewanfragen

One of the worst things you can do for your business is to tell a bad story. The biggest mistake I see entrepreneurs or small business owners make is assuming the design, font and fancy buttons they’ve paid a website designer to create for them will not only attract, but then convince, a browser to become a raving, paying fan.And so many entrepreneurs do build beautiful websites but then leave their stories - the actual words written on the page - for later. They put their story as second-best when they should actually be putting story above all else.I’m here to tell you that a bad brand story is 10x worse than no story at all.If you’re ready to tell a story that will help you build a profitable, purpose-driven brand then keep listening…Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> http://bit.ly/brandstoryblueprint

On today's episode of Empower Your Marketing, I interview Dr. Krista Burns of the American Posture Institute. Krista shares with us her business building journey, from building a practice to the pivotal moment she decided to go "all in" with what's called your Unique Expert Position. Krista gets real when it comes to building a healthcare practice, what it means to go from good to great and how she's handled her new-found success. You can learn more about Krista and the work she does at https://americanpostureinstitute.com/

False metrics is a hot topic and for good reason: with Instagram’s most recent announcement that they’re removing the ability to see a picture’s ‘likes’, account owners and influencers everywhere are scrambling to adjust their digital strategies.Today, we’re going to unpack what makes false metrics so attractive, what your Ego has to do with what you measure, and finally, we’ll start asking the question that needs to be asked: what should I really be focusing on in my business?Related Articles Mentioned in Today's EpisodeSeth Godin's Minimum Viable Audience https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/Your Brain on Social Media https://now.northropgrumman.com/this-is-your-brain-on-instagram-effects-of-social-media-on-the-brain/Dopamine & Your Smart Phone http://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/ Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> http://bit.ly/brandstoryblueprint

Der Unternehmer Alexander Christiani zählt zu den erfolgreichsten Präsentations-Coaches in Deutschland. Zahlreiche Ministerpräsidenten und Vorstände der Telekom gehören zu seinen Kunden. Alexander Christiani ist Mitglied im Club 55 der erfolgreichsten Marketing- und Verkaufsexperten. Er wurde mehrfach zum besten Speaker ausgezeichnet. 2001 wurde er zum Trainer des Jahres gewählt. Im Januar 2015 gründete Alexander Christiani das Institut für Story Marketing und wurde somit zum Vorreiter in diesem Bereich in Deutschland. In den unterschiedlichsten Branchen (Versicherungen, Finanzdienstleistungen usw.) ist er als Coach aktiv – er trainiert unter anderem den Top-100-Club der Allianz und weitere Elite-Verkäufer-Clubs. Neben seiner Tätigkeit als Speaker und Coach bringt er Bücher und Infoprodukte rund ums Thema Storytelling und Erfolg auf den Markt. Website Facebook Quick Links: Ein Satz und eine Idee können Dein ganzes Leben verändern! Sichere Dir jetzt Dein Ticket für die https://x-summits.de Masterclass of Personality Sichere Dir jetzt 25% Rabatt auf Deine Buchung mit dem Gutscheincode: „PODCAST25“ Live Podcast Event Sichere Dir jetzt Dein Ticket zum nächsten, exklusiven Live Podcast Event mit spannenden Gästen!  Hol dir jetzt Zugang zu deinem kostenlosen Persönlichkeitstest im Wert von 99€! Tobias Beck auf Facebook Tobias Beck auf Instagram Der Podcast auf Youtube Bewohnerfrei.de Mehr Infos und alle Folgen des Podcasts findest du hier!

Der Unternehmer Alexander Christiani zählt zu den erfolgreichsten Präsentations-Coaches in Deutschland. Zahlreiche Ministerpräsidenten und Vorstände der Telekom gehören zu seinen Kunden. Alexander Christiani ist Mitglied im Club 55 der erfolgreichsten Marketing- und Verkaufsexperten. Er wurde mehrfach zum besten Speaker ausgezeichnet. 2001 wurde er zum Trainer des Jahres gewählt. Im Januar 2015 gründete Alexander Christiani das Institut für Story Marketing und wurde somit zum Vorreiter in diesem Bereich in Deutschland. In den unterschiedlichsten Branchen (Versicherungen, Finanzdienstleistungen usw.) ist er als Coach aktiv – er trainiert unter anderem den Top-100-Club der Allianz und weitere Elite-Verkäufer-Clubs. Neben seiner Tätigkeit als Speaker und Coach bringt er Bücher und Infoprodukte rund ums Thema Storytelling und Erfolg auf den Markt. Website Facebook Quick Links: Ein Satz und eine Idee können Dein ganzes Leben verändern! Sichere Dir jetzt Dein Ticket für die https://x-summits.de Masterclass of Personality Sichere Dir jetzt 25% Rabatt auf Deine Buchung mit dem Gutscheincode: „PODCAST25“ Live Podcast Event Sichere Dir jetzt Dein Ticket zum nächsten, exklusiven Live Podcast Event mit spannenden Gästen!  Hol dir jetzt Zugang zu deinem kostenlosen Persönlichkeitstest im Wert von 99€! Tobias Beck auf Facebook Tobias Beck auf Instagram Der Podcast auf Youtube Bewohnerfrei.de Mehr Infos und alle Folgen des Podcasts findest du hier!

So many online marketers claim they make well over six-figures but aren't you curious of what the real costs are to launch and build that six-figure claim? This week I go behind-the-scenes and share the REAL numbers of a six-figure business or launch and share some alarming statistics of just how many female entrepreneurs actually generate that kind of revenue (hint: it's not as many as you think).Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> http://bit.ly/brandstoryblueprint

Welcome back our President and CEO Rhea Allen as she takes a deep dive into Her Story and how she came to be an innovative and valuable leader not only at Peppershock but in the community! Welcome Rhea Allen - 00:17 Early years - 00:57 Channel 6 News Intern - 01:50 TV production for Channel 12 - 02:29 Meeting Drew - 04:06 Moving to Seattle - 04:44 Starting Peppershock - 05:42 Full time at Peppershock - 08:12 First son Emerson! - 09:25 Peppershock team - 10:01 Downtown Nampa Office - 10:47 What Peppershock does - 11:54 Rheas background - 13:13 Fun, Fame and Fortune - 17:54 Peppershcock values - 19:18 Taking risks - 20:34 Overcoming challenges - 21:54 Summary - 25:40 Contact us/ more info! - 27:53

When you're just starting out or maybe in your first few years of business, a monthly marketing to-do list sounds like a great idea, but completing those tasks can be difficult. It's pretty normal for some of these tasks to fall to the wayside due to busy schedules or other priorities. That's why I created a special checklist for you to download! In this episode I walk you through my personal marketing checklist, so you can start to get a better idea of some of the essential marketing tasks that need to be completed every single month - if not weekly - in order to grow your business.Download your monthly check list here.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

Is your business to-do list overflowing and your mind racing with which task you should complete first? While hiring outside support is often a stretch for any business, there are certain tasks that can be cleared from your list that a marketing manager can easily do for you.In this episode I'm talking about the top five tasks you can scratch off your to-do list today with the help of a marketing expert.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

For many female entrepreneurs or small business owners, hiring a marketing expert is rarely in the budget those first few years.When you are forced to wear all the hats, you can’t focus on your zone of genius. Instead, you spend all your time trying to learn all the things, leaving you little to no time to do the work you set out to do by starting the business in the first place.So while hiring a marketing expert seems out of budget or even overwhelming, in this episode, I’m sharing the top four reasons you absolutely need to in order to grow - and stay - in business!Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

Unless you’ve been living under a rock, online businesses and digital marketing are the foundation of our ever-growing digital culture. Whether it’s stay at home moms looking for a side gig or full-time executives launching a new digital service, going online is the new norm. Unfortunately, alongside the growth of online businesses comes the often trashy tactics to sell those products to the masses.This week I rounded up the sleaziest of the sleazy when it comes to the top eight online marketing tricks used to get people to buy. And while some of these tricks once worked incredibly well, when used in today’s savvy consumer space they are often seen as both slimy and deceitful.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

Today I’m pulling back the curtain and getting REAL when it comes to sharing how long it actually takes to make money in an online business. A subject rarely discussed openly, many new entrepreneurs are given false information and fed exaggerated claims of instant success especially when they are within the first few years of business.So how long can you expect it to take to build a profitable online business? Especially if you are just starting out?In this episode, I’m sharing 3 ways to boost revenue in your first year and build a business that supports your monthly money needs.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

This week I talk with marketer, photographer, and fellow musician Dan Russo about how to evoke emotion in art, how to share music effectively, and the philosophy behind idealism in music. Sarah Jane joins us halfway through and offers her wisdom. This is one you won't want to miss. You can follow Dan on instagram here: www.instagram.com/danjrusso/  If you want to hear the full podcast go to my site and join my Album #2 Club: vianizak.com/soundsaboutmusic.    

Sharing your brand message with the world can be absolutely terrifying. While many online business owners fear what others will say or think about them once their website or business is shared, it's normal to hold back in order to feel safe. This week I'm sharing my tips to confidently share your story with more people so you (and your business) can successfully make the impact and money you crave.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

Rachel Hollis is taking the entrepreneurial world by storm. In this episode I share the strategies Rachel Hollis uses to leverage her stories to create an engaged community, build trust and boost sales. And while it might be easy to assume her success comes from luck or connections, I think it’s a mix of hard-work, resilience and leveraging the power of a confident brand message to scale her business. Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

Did you know female Millennials are one of the fastest growing groups of entrepreneurs? Recent studies indicate Millennials are ditching previous generations’ plans for professional growth and forging their own paths, many of which are entrepreneurial by nature. Today I'm sharing how brand stories can boost Millennial entrepreneur success faster than traditional marketing strategies.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

Whether you’re just starting out in business or you’re a seasoned pro, I often see one common mistake that holds just about everyone back. This mistake is so costly, it actually puts people out of business. And the crazy thing is, it’s easy to fix! Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to your client’s problem.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

You might be wondering what kind of stories you can tell when you’ve just started out in business. So many new entrepreneurs get hung up in what to say, they often struggle to share that story in different ways. If you’re new to business or you’ve just started out online, telling stories is a great way to build a fan base and gain traction in your industry. To simplify your storytelling strategy, I’ve compiled the 10 best ways to use story in your business, whether you're just starting out or ready to scale.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

Ever wonder what types of stories you should share to boost your brand appeal? Or build an online following? Or make more sales? Turns out, there's seven types of stories that make up every blockbuster hit or bestseller book, giving us a roadmap for how to use stories in our own business for success. This week, we’ll dive into each type of story and learn why it’s good for business and how you can start using them to boost engagement, authority and build a raving fan base this very minute!Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

Did you know our brains are wired for stories? In the most basic form, a story is built from cause and effect. The human brain is built the same way. Stories help us navigate the world, determine what is dangerous and help us relate to experiences and people in our environment. But it’s not just how our brain works that makes stories so compelling. The chemical response to story is another factor in why brands need stories. This week, we'll dive into the science and psychology behind why stories are so powerful and how you can leverage this power in your own brand storytelling.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

Everyone loves a good story. We fall for it every time. We stop everything the moment our brain suspects a story is in play. We can’t resist the drama, the journey, the final outcome.   STORY MARKETING By incorporating storytelling into your marketing you can instantly increase curiosity, engagement, trust and ultimately sales. By story I don’t mean “once upon a time stories.” I mean implied stories. A short snippet of words that paints a picture, stirs emotions and reveals desired outcomes. Most music studios describe their programs in a bullet point fashion. “In our lessons we teach this and that I’m just listing facts” That’s not a story. A story introduces a character, a journey and a transformation. I did a random internet search for piano lessons. Here's the first studio that popped up.    QUESTIONS TO ASK Who is the hero in the story? What is their journey? What transformation occurs?   “We offer friendly, competent lessons with educated teachers who love to teach Our Piano lessons are catered to you. We personalize each lesson based on your personal goals and expectations of piano lessons. Learn proper technique, reading and ear training, music theory, and sight reading” This is more of a description of what music lessons are. Theory, technique and playing songs." Who’s the hero in the story? The music teacher. What’s the journey? There really isn’t one.  What transformation occurs? Child learns how to play music.   ADD A LITTLE DRAMA The following example incorporates story into the description of guitar lessons. "You open a closet door and out spills a world of clutter. You grab a broom or tennis racket and slip into a rock star daydream.  You purse your lips, bob your head and play the air guitar like your own the world. The guitar represents freedom, independence and confidence. It feels great to play the guitar; especially after dreaming about it for years. Realize your potential. Make your dreams come true and learn how to play the guitar." Who is the hero in the story? The child What is their journey? Go from playing make believe rock star to a real musician What transformation occurs? Child realizes his/her potential and makes a dream come true.   FEATURED WEBSITES Dave Simon's Music Enterprise  Music Lessons and Marketing  Lincoln School of Music   SHOW CREDITS Intro music: Dusted by Fojimoto Transition music: Levi Simon Outro music: Rain and Revolution by City Breathing  

Brock Johnson is a Football quarterback, podcaster, YouTuber and overall content creator. He specializes in "Story Marketing" and goes deep into his secrets in this podcast. On today's episode, Brock speaks about: 1. The process to create an online course 2. How to stay one step ahead of your audience 3. How outsourcing has allowed him to serve more people 4. Effective strategies to free up more of your time. 5. How to leverage new social media platforms to get that first mover advantage.

Story Marketing auf Instagram und Facebook als Unternehmen. Warum du auch als Unternehmen nicht auf Instagram Stories verzichten solltest, erklären wir in dieser Episode. Was es für Tricks für Story-Marketing gibt ist natürlich auch mit dabei. Mindestens 2 oder 3 News im Bereich Story-Marketing sind für dich dabei! Viel Erfolg mit Instagram Stories!

Im neuen GEDANKENtanken Interview mit Alexander Christiani kannst du alles über Story Marketing fürs Leben lernen: Erfahre, wie du Heldengeschichten mitreißend erzählen und eine klare Botschaft senden solltest, um dein Gegenüber zu begeistern! Alexander Christiani ist Experte für Storytelling, Marketing und Vertrieb. Im Interview verrät er, welche Erzählperspektiven besonders gut funktionieren und warum gewaltfreie Kommunikation die Lernfreude im Schulsystem enorm beeinflusst. Bist du bereit? Das Mastermind Interview mit Alexander Christiani wartet auf dich! Um die Lebensqualität zu steigern und ein erfülltes Leben zu führen, musst du deine Persönlichkeit entwickeln und dein Selbstbewusstsein stärken. Doch gerade für Menschen, die eine schwere Kindheit hatten, ist es nicht immer leicht, Präsenz zu zeigen und ihre Ausstrahlung zu hinterfragen. Die Lösung: Kommunikation lernen und sich mit Persönlichkeitsentwicklung befassen. Im Interview verrät Alexander Christiani, warum Weiterbildung ein echter Antreiber ist, weshalb du Bücher lesen, effektives Energiemanagement betreiben und dein emotionales Gedächtnis stärken solltest. Auch Themen wie NLP und die Herausforderung, erfolgreich zu bleiben, werden vom Experten angesprochen. Was treibt dich an? Was ist Glück für dich? Du weißt es nicht? Dann wird dieses Interview dir garantiert das ein oder andere Aha-Erlebnis bescheren. Viel Spaß beim Interview!

Griffin Pritchard, public information specialist with the Alabama Board of Licensure for Professional Engineers and Land Surveyors, provides some tips on finding opportunities to tell your agency story in a new way to your audience. He discusses targeting your message to different audiences, leveraging branded merchandise, communicating via social media, and developing strategies for boards with a small staff or small budget. Transcript: html (https://www.clearhq.org/page-1860575) or PDF (http://clearweb.drivehq.com/podcast_transcripts/CLEAR_podcast_episode11_Marketing_Tips_121118_transcript.pdf)

Alexander Christiani ist Autor, Redner und Gründer vom Institut für Story Marketing.  In diesem Interview geht es um die Wichtigkeit von Storys im Geschäftsleben und deren konkrete Anwendung. Anbei für Sie die Kontaktdaten: Zum Alten Gericht 14 D-53902 Bad Münstereifel Tel.: +49 (0) 22 53 54 40 71-0 Fax: +49 (0) 22 53 185 90 19 INFO@STORYMARKETING-INSTITUT.DE WWW.STORYMARKETING-INSTITUT.DE ⚠️➡️ Danke für Deine Bewertung (hier klicken!) ⬅️⚠️ Anmerkung Dir hat diese Folge gefallen und du hast weiterhin Lust auf tolle Interviews mit interessanten Persönlichkeiten und spannenden Inhalten, dann gib uns doch eine 5️⃣-Sterne-Bewertung oder einen Kommentar auf iTunes. Hier kannst du den HAUSVERWALTER inside abonnieren und mit deinem Feedback (keine 2 Minuten Aufwand) hilfst du uns, unseren Podcast zu verbessern und deinen Wünschen anzupassen. Vielen Dank fürs Zuhören und für deine Hilfe! Hinterlasse hier eine Rezension und einen Kommentar:

In today's episode,  we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative. Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and community management. This is a really actionable and valuable episode guys so get your notepads or Evernote apps ready. In this episode What’s been happening over the last month or so on LinkedIn The importance of storytelling consistently and strategically for startups How a brand’s personality can be defined and highlighted through the stories you tell and how they are told The biggest mistakes that so many businesses make in their brand communications Having an internal strategy and document of brand persona for all staff to access Top 3 tips for better brand marketing Links in this Episode White Lane Creative (http://www.whitelanecreative.com/) Xandra - Conversation Design Studio (https://www.xandra.com/) Jess on LinkedIn (https://www.linkedin.com/in/jessthoms/) Frank Body (https://www.frankbody.com/au/) Financial Review Young Rich List Glossier (https://www.glossier.com/) Support this podcast

Today is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action for your brand. And in this episode, this is the story of Geoff. Nobody knew where young Geoffrey’s obsession came from. All anyone knew, was that the boy loved Beanz. In fact, they were his entire life. Geoff’s story is a beautifully crafted and executed brand story, released earlier this month by Kraft Heinz Australia.  That’s right Beanz means Heinz… those guys. I’ll be breaking down for you my thoughts and takeaways from this latest storytelling campaign that really stood out for me. This is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action for your brand. The Geoff story is a nationwide integrated campaign grounded by a beautifully produced 3 minute animated short, produced by Y&R New Zealand and Assembly. In this episode The ability for the intended audience to relate with the characters, situations, settings and plot points with in the film The they used intrigue to keep a viewer engaged through the story How the story structure relates to the need for the main film to be segmented into a series of shorter TVC spots and this plays out  The micro story formats for the 15 and 30 second spots How this whimiscal brand story is able to tie in so nicely to the real world product released on our supermarket shelves. Links in this Episode Vimeo Video of 'Geoff the Film' (https://vimeo.com/232202318) Heinz Beanz Australia Campaign Brief - includes short segments Support this podcast

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to connect with Generation Z with your brand storytelling. Just as we were starting to learn how to best connect with millennials, a new generation has arrived. Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of the population, many marketing experts still have no idea how to connect with these youth. Today you will learn how to communicate with Gen Z from an expert. Joining us this week is one of the most articulate and driven entrepreneurs his age. Jesse Kay is the host of the 20 Under 20’s podcast and has interviewed young entrepreneurs from around the country, seeking to teach youth around the world the lessons gained through business. Jesse is already an expert social media marketer and can teach you just what you need to communicate to any generation through any major platform. He also has great advice for aspiring entrepreneurs of any age, and understands that the best way to start a business is to start right now! Tune in today and learn how to best communicate with the smartphone generation. In This Episode, You Will Learn How to effectively attract Gen Z How to communicate with the smartphone generation Co-creating your own stories through social media Key Quotes “As long as you know your audience, you can connect with them.” - Jesse Kay “If it fails, that's okay. Failure is learning.” - Jesse Kay “There are no barriers. Anyone can start anything.” - Jesse Kay “You have to take a hard stance to capture someone's attention.” - Jesse Kay “You have to be extreme in your storytelling to catch Gen Z.” - Park Howell Mentioned In This Episode Jesse Kay Jesse Kay Twitter 20 Under 20’s Next Gen Summit Huffington Post Article Shark tank Mark Cuban Connor Blakely Bill Gates Jeff Bezos About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

  You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That's where your explainer video comes in. Eric Hinson, the founder of Explanify, is here to explain the explainer video and how to use brand storytelling in it for your story marketing. Eric is a master at finding the essential story thread wrapped around a concrete idea to create a powerful 90-second video narrative. Today he will explain his explainer video structure, using his ìUncoveryî system, and how you can create a captivating short story. In This Episode, You Will Learn The ideal 90-second story structure Using the "Uncovery" process to find the heart of your story Turning abstract concepts into concrete stories Key Quotes "Here is the status quo, here's what weíre going to do to make this better for you." - Eric Hinson "Nobody buys features, they buy the benefits." - Eric Hinson "It's about simplifying your story and getting to the core of your message." - Eric Hinson "The whole point of clarity is to meet your business objective"- Eric Hinson "If you have a killer story that takes the mind on a journey, even without good visuals, it will move people." - Park Howell "Don't overthink creativity." - Park Howell Mentioned In The Show Eric Hinson Eric Hinson Twitter Explainify General Electric Dropbox Common Craft Clutch.co Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a†trusted brand story strategist†and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast†helps leaders of purpose-driven organizations†clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.  

Nic Lecloux von true fruits: "Es geht nicht um Marketing, sondern um ganzheitliche Konzepte." Und damit freue ich mich, dass du zu unserem 4yourSELF Podcast eingeschaltet hast. Ich freue mich schon seit ca. 8 Monaten auf diesen Podcast. Und jetzt war es endlich soweit den Mitgründer von true fruits, Nic Lecloux zu interviewen. Themen sind unter anderem: Nic's & true fruits' Story Marketing vs Branding Tipps für junge Unternehmer Nic's eigene Projekte Aktuelles bei true fruits Viel Spaß im Podcast!

The world of brand marketing is changing rapidly. Ad campaigns don't work like they used to. Because brands are no longer the storytellers. They're the story makers handing their stories to their customers in hopes they'll share it with their world. Smart brands are focused on making movements, like REI's #OptOutside effort. Dove's "Real Beauty" campaign. Or Heineken's recent "Open Your World" work. How do you turn an ad campaign into a meaningful movement that matters? It starts by creating a relationship with your audiences through your story marketing. Brand relationship expert, Kimberly Manno Reott of Context Partners, joins us from her home in Madrid, Spain. She explores the three elements and six critical roles to every successful movement. Context Partners is a new type of design firm focused on relationships at scale. We all face a changing world where identity, information, and power are rapidly shifting. Traditional models of communication are failing and once-passive audiences are coalescing into powerful, vocal communities. Kimberley and her team help organizations like Microsoft, Lilly and the Rockefeller Foundation and the Rainforest Alliance build, navigate and leverage their relationships to shape the future. Kimberly will teach you how to craft a compelling message and structure the right team with the correct personalities to turn your campaign into a movement.  In This Show, You’ll Learn: How to approach business storytelling through the lens of relationships, particularly through the STORYTELLER. The three-story plot points you need to make any movement take off The six aspirational roles people play to make your cause successful And the almighty power of chocolate to bring clarity to your story. Key Quotes: “All business strategy is a story.” – Park Howell “In traditional marketing, consumers get segmented by demographics… that way of segmenting people is kind of old school and actually doesn’t allow you to build the relationships that are lasting.” –  Kimberly Manno Reott “It ultimately comes down to building these relationships by truly understanding your audience.” –Park Howell Mentioned in this episode: Kimberly Manno Reott Kimberly Manno Reott Twitter Context Partners Rockefeller Foundation Sally Hogshead Fascination Advantage Assessment Rainforest Alliance GreenBiz Arab Spring Twitter Aspirationals Vincent Stanley Patagonia New York Times Damnation Yvonne Chouinard Schwinn Stingray  

Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.   Our guest today has us covered in storytelling from music to Hollywood to creating stories for the largest brands. He’s a sought-after social content marketing strategist, speaker, author, and conspirator of business success. Robert is the chief strategy officer for the content advisory, the consulting and education group for the Content Marketing Institute.  He co-hosts This Old Marketing podcast with Joe Pulizzi, founder of the Content Marketing Institute. He also co-wrote a book with Joe called “Managing Content Marketing,” which is widely considered to be the owners manual of the content marketing process. Robert has helped develop content and customer experience strategies for large enterprises such as Oracle, the Bill and Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, PEPCO, UPS—and the list just keeps going!   In This Show, You'll Learn:  How to transform your marketing department into a storytelling institute The biggest mistake most people make in content marketing Why you should move your advertising marketing and sales content from featuring adverbs to focusing on adventures Key Quotes: "Build those strategic initiatives, those platforms that will help you tell your story that delivers value over time and build that audience so that you get the value of all the content you're creating, not just the individual assets that you're creating." - Robert Rose "I'm a big believer in when people say, 'content is king.' Then I say, 'Storytelling is the kingdom sorcerer,' - because that's where the magic happens." - Park Howell "It's about helping them understand that there is another world out there for content that can actually be valuable to the customer - that they can tell stories with." - Robert Rose "Transform it from an approach of describing value to describing an experience with value packed into it." - Park Howell  "We can put adjectives in front of nouns, and we can talk about synergies, paradigms, and all sorts of stuff that we're good at it. We can do those things well, but the creation of content for value sake for the audience is a different muscle. It's about delivering value in the content." - Robert Rose Mentioned in this episode: Robert Rose Robert Rose on Twitter contentadvisory.net Content Marketing Institute (CMI) Joe Pulizzi "Managing Content Marketing" by Robert Rose Bill and Melinda Gates Foundation Jay Baer The Hero's Journey Showtime Red Shoe Diaries Ben Folds Joseph Campbell UBM Chapman University "Save the Cat" by Blake Snyder "Story" by Robert McKee Doug Keeley

One thing we can all agree on is that the digital world is a dynamic place to tell our stories.  Never in the history of advertising and marketing have brand storytellers like you had more ways to share your messages.  But these days it seems nearly impossible to cut through the clutter, and that's why there's a gathering every year in San Diego with the top social media experts to help you figure this out. It's Social Media Marketing World and it just took place. During my time in San Diego, I had the privilege of getting not one, not two, but three interviews with wonderful story brand creators.  In the corridors of the Social Media Marketing World conference venue, we taped this show. Joining us are Ian Cleary of RazorSocial, Peg Fitzpatrick, author of The Art of Social Media, and Brian Fanzo of iSocialFanz and cohost of the SmackTalk podcast. These three individuals are pioneers of the world of social media marketing and have boundless insights into how you can best optimize your business’ posts, tweets, and updates. Their methods of being heard in the cacophony of the social media content storm are you guessed it -- storytelling! Listen in for tips, tricks, stories, and experiences from these social media pros. Show Guests:  Ian Cleary Peg Fitzpatrick Brian Fanzo In This Show, You'll Learn: Why  developing relationships is crucial for engagement on social media and content marketing platforms How to use visuals and interactive narratives to tell a more powerful story The importance of authenticity in social media Key Quotes: "You need to understand: Do you have the right audience?" —Ian Cleary  "There's nothing better at the end of the day, to build a relationship, than when we sit side-by-side having a chat." —Ian Cleary  "You feel like, I'll just add a little more and a little more, but simple is so good!" —Peg Fitzpatrick "The first thing you want to do is make sure you know what your brand is." —Peg Fitzpatrick "For me, I didn't feel like I was doing anything that was special. I always loved sharing." —Brian Fanzo   "Social media and digital is hard and painful if you're putting on a persona or you're telling a story that really isn't you." —Brian Fanzo "I think if content is king, then certainly storytelling is the kingdom sorcerer because it's where the magic happens." —Park Howell "People buy stories much more than anything else." —Park Howell Mentioned in this episode: Ian Cleary RazorSocial Mark Schaefer Lisa Loeffler Peg Fitzpatrick The Art of Social Media, Power Tips for Power Users TailWind Guy Kawasaki Unsplash & LibreStock Brian Fanzo Be Yourself Online Course Robert Scoble Jay Baer Christin Kardos ADHD Social Media Marketing World Michael Stelzner Phil Mershon About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.    

On this show, we'll cover how data-driven campaigns are killing the Democratic Party and how you can keep it from happening to your brand. Joining us is a highly decorated thirty-year veteran of the direct mail industry who has worked solely with the Democratic Party, Dave Gold. Dave is the founding partner of Bouchard Gold Communications. His clients have included Senator Joe Biden, Governor Ann Richards, Congresswoman Betty McCollum, attorney generals, coalitions, causes, propositions, and initiatives. Dave has truly seen it all. The most troubling recent trend is a reliance on big data, which is leading to micro-targeting and micro-thinking without a compelling overarching narrative for audiences to connect with. On this episode, you'll learn about the importance of communicating values to stir emotions that drive behavior towards your brand, how Republicans are trumping Democrats with their compelling use of narrative, and how you can do the same to your competition. We'll also share how a Christmas tree can act as the foundational story in everything you do.  You'll Learn: How you can prevent data-driven campaigns from killing your brand Why communicating values to stir emotions that drive behavior towards your brand is important How you can use compelling narrative to trump your competition Key Quotes: "I often say that if you don’t change somebody’s behavior with a program of mail, then you've killed trees for no purpose." - @DaveGold6 (click to tweet) "What we have to do is find a narrative thread that connects the different issues." - @DaveGold6 (click to tweet) "Issues are to a campaign message what ornaments are to a Christmas tree." - @DaveGold6 (click to tweet) "I believe in message-driven, data-informed campaigns." - @DaveGold6 (click to tweet) "People buy with their hearts and justify their purchases with their heads." - @DaveGold6 (click to tweet) "Brands need to take a deep breath, step back, and say that it’s not about them - it’s about their customers first and foremost.” - @ParkHowell (click to tweet) Mentioned in This Episode: Politico - Data-Driven Campaigns Are Killing the Democratic Party MIT - Political Science Bouchard & Gold Communications Dave Gold on Twitter: @DaveGold6 Story marketer of the week: Tempur-Pedic commercial Are you ready to get your brand story straight? Get your storytelling marketing started with the DIY guide to compelling brand stories that sell.

Today we are investigating how you can use story marketing to turn a commodity into commotion. We’re talking about elevating a fairly banal item, like socks, into a meaningful and sought after experience—all through the brand stories you share! I know it sounds crazy, but socks are a $6 billion global industry. Imagine the market share you might carve out simply by disrupting the norm with story?  Today we’re going to meet two people who have done exactly that through their plucky five-year-old company, Sock Club. That’s right! I am a proud Sock Club member. The company, which was born in 2012 as a small side project, has become one of the premier sock-subscription services. They send quality American-made socks to subscribers around the world. Every month, Sock Club designs and releases a one-of-a-kind sock design. They tell the story of the inspiration behind the design that accompanies each pair. Joining us today is Sock Club Co-founder, Noah Lee, and Creative Brand Manager, Melissa Huisman, who have spent the past fifteen months bringing the brand voice to life through creative marketing and storytelling. So, how can you use story marketing and turn a basic commodity into a meaningful experience? Let’s find out!  You’ll Learn: How you can carve out a market share for your brand by using effective storytelling How you can bring a personality and voice to your brand through story Why you should use creative marketing to turn a commodity into a meaningful experience Key Quotes: “If we were going to do this we would do it through humor and we would do it through colorful socks.” —Noah Lee @SockClub (click to tweet) “Something that we strongly believe in is the power of storytelling and the power of human truth.” —@mk_huis (click to tweet) “How can we say one thing that matters and encourage someone to take the next step in their journey to be bold or courageous?” —@mk_huis (click to tweet) “You have to think about what’s going to influence them or how they will walk away and think about your brand.” —Noah Lee @SockClub (click to tweet) “There are stories that already exist in your product, you just need to bring them to the surface.” —@mk_huis (click to tweet)   Mentioned in This Episode: Sock Club Sock Club on Twitter @SockClub Melissa Huisman on Twitter @mk_huis The Ranier The Amelia Ranier Beer  

People remember stories and share them with your friends. Share your story and you'll develop a strong bond with your customers and they'll spread the word about your small business. Mike Wolpert shares many stories with us and explains the power of storytelling to market your business. [s3vpp id=a3bbfec2bb9ebfb306e49d390b481baf]   Mike is the founder of […]

EP:066 | Alexander Christiani | Alexander Christiani ist Marketing- und Verkaufsexperte mit über 20-jähriger internationaler Erfahrung. Er gilt als Vordenker leistungsfähiger Business-Kommunikation und die Presse schätzt Alexander als einen der „führenden Köpfe in Marketing und Vertrieb in Deutschland“ und er wurde bereits zum „Trainer des Jahres“ gewählt. DOch bis er dorthin gekommen ist wo er jetzt steht, war es ein langer Weg. Denn ursprünglich war Alexander sehr schüchtern und was er getan hat, um seinen Weg zu gehen und was du noch über Marketing lernen kannst, erfährst du gleich. Inhalte des Interviews mit Alexander Christiani Warum Alexander extrem schüchtern war und trotzdem Kaltakquise betrieben hat Was sein erstes Buch war, das ihn im Leben beeinflusst hat Warum er zu Jim Löer in die USA gegangen ist Wie gelernt hat konsequent zu werden Welche Technik Alexander hat um seine eigene Vision zu entwickeln Warum Geschichten so wichtig sind und wie mächtig Geschichten sind Welchen Fokus erfolgreiche Unternehmen haben  Willst du die 11 Schritte kostenlos erhalten? Hinterlasse bei iTunes eine Bewertung zu diesem Podcast. Schreibe wie dir die Folge 063 mit Frank Wierigs gefallen hat (optional). Klicke hier und abonniere meine Facebook-Seite (optional). Schreibe eines SMS (LOS + deine E-Mail Adresse) an die 71117 (falls du aus Deutschland kommst) oder an die +491786662111 (für alle anderen Länder). Dadurch erhältst du die Folge bequem auf dein Telefon. Du hast in diesem Podcast die Möglichkeit eine SMS zu verschicken. Diese SMS kostet maximal 20 Cent  aus dem deutschen Festnetz – Mobilfunk kann abweichen. Mach den Podcast bekannter. Sharing is caring.

Marty McDonald will be one of the speakers at PV3 in March 2016.Learn more about PV3 at permaculturevoices.com/pv3.The latest trend in marketing is story marking.  Telling your story in a way that unique, honest, and in a way that resonates with your target market.  But not all stories are created equal.  And not all stories should be told by anyone.  Because a good story told poorly is in affect a bad story.  So what makes a good story?  It's a bit like pornography; you know a good story when you hear it.  But at it's core good stories take us on a journey.  They are easy to follow and resonate with us emotionally.  Good stories are often concise and have a clear theme, which also makes the stories shareable.  Which is something that benefits you as a brand, if your customers can easily retell your story to their friends.In today's show I am joined by marketer Marty McDonald to talk about story marketing.Marty is Creative Director and Founder of egg in Seattle, a 12-year-old (and the first) communications firm focusing exclusively on sustainable brands.  He has over 20 years of national ad agency experience, and he knows his stuff.  You'll like this one. Learn more at permaculturevoices.com/marty.

In this episode, I chat with Jordan Stolper, co-founder of Storydesk. Based in New York, this startup is sales and marketing teams seamlessly distribute content to a team. Jordan helps us think about delivering beautifully displayed and interactive content using our mobile devices.

Téa Silvestre Godfrey is all about The Story. Telling them, listening to them and figuring out what they mean. She's also the author of "Attract and Feed a Hungry Crowd: How Thinking Like a Chef Can Help You Build a Solid Business" and the "Tarotic Story Prompts Deck for Business Storytellers." Find her online at . Read about all of our Podcasts at

Find your brand's stories, and you'll find a pathway to connect with a ready audience.