Podcast appearances and mentions of park howell

Sure, you can tell your story. But what happens when you're not in the room? Are people sharing a story about you that doesn't quite fit?  I bet you can see it now.  There's someone who believes in you. They love what you create. They want to advocate for you. But when the moment comes to share your story? They fumble. They either say nothing… or say the wrong thing. Now you're getting opportunities that sound nothing like you—or worse, no opportunities at all. Yikes!  In this episode, I show you how to fix that. I walk you through how to equip your biggest fans to tell your story in the right way, to the right people, in the right rooms.  The key? A simple tool called the ABT Framework (And, But, Therefore)—which I first learned from Park Howell back in Episode 101. When you use it well, your personal brand doesn't just sit quietly waiting for the next introduction—it starts working for you, everywhere.

Park Howell, the host of the podcast, “The Business of Story," joins Randy, Matthew, and Charles Delahunt of GH Labs to present his new A.I.-driven StoryCycle Genie.  It's a powerful resource that will analyze your website and tell you how the public perceives your brand.  It's still in beta testing, but he applies it to our website abtnarrative.com and gives us the rundown on how we're coming off. Park Howell https://x.com/ParkHowell https://businessofstory.com Randy Olson https://x.com/ABTagenda Randy's Blog: https://abtagenda.substack.com/ Learn more about the ABT Framework Course: http://abtnarrative.com/  

Can you communicate with compelling clarity every time you speak or share a story?  Or do you feel your words sometimes fall flat, and crickets are all you're getting back from your audience?  If you fall somewhere in between these two places, then you're not alone.    We all want to communicate better- whether it's at work or in our personal lives.   We want our messages to be powerful and impactful, and come through with clarity.   But sometimes, that's a little tricky to achieve.  So what can we do?  That's where my guest, Park Howell comes in.   In this episode, Park introduces us to the ABT (And, But, Therefore) framework which won't just bring you clarity but compelling clarity.   It'll bring compelling clarity to your story, to your message, to your personal brand, your presentation, to any way you need to connect in a more powerful way and truly communicate who you are and what you create.   By the end of this episode, you'll feel equipped to communicate to any audience in a way that increases your ability to connect, build influence, and drive positive action.  If you've been a Reframe to Create listener for any amount of time, you know just how important this is, especially as you invest more effort in learning how to go beyond creating with your gifts but also being able to own and tell powerful stories about what you create.   This is the key to getting paid to be you and compelling communication is the way there! Tune in and get ready to put this framework into action for immediate results!  About my guest:  Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell. He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.   Course: The ABTs of Storytelling™ by Park Howell    Connect with Park:    Linkedin.com/in/ParkHowell Twitter.com/ParkHowell Facebook.com/Park.Howell Instagram.com/ParkHowell YouTube/BusinessOfStory About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Have you ever felt stuck spinning your wheels through months of painstaking, costly traditional branding exercises, only to end up with messaging that doesn't truly resonate—or worse, never sees the light of day? That's painful for you, frustrating for your audience, and costly for your business—and it's happening in far too many companies today. But there's good news: the old, cumbersome branding process you've come to dread may soon be as outdated as dial-up internet. What if you could harness a powerful AI-driven tool that's uniquely designed to distill your most captivating brand narrative—not over months, but in mere minutes? A tool that not only defines your brand strategy but effortlessly generates every bit of your marketing, sales, and web content, laser-focused specifically on your business? Today, we're thrilled to host Park Howell—the self-described World's Most Industrious Storyteller. Park's impressive, Emmy-winning storytelling career spans nearly 40 years, during which he's helped brands achieve staggering results, growing by as much as 600 percent. With his innovative creation—the StoryCycle Genie™—Park is dramatically disrupting traditional branding. He has distilled his decades of storytelling expertise into this AI-driven wizard that's already enabling businesses to build captivating brand stories faster and remarkably cheaper. If you're looking to throw off the shackles of traditional branding and elevate your business narrative into the future, Park Howell is exactly who you need to hear from now. The AI Hat Podcast host Mike Allton asked Park Howell about: ✨ Rapid Branding Revolution: Understand exactly how AI can turn months of branding efforts into powerful, results-driven stories created in minutes. ✨ AI Done Right: Learn why specialized AI solutions outperform general-purpose AI tools and how to leverage this distinction. ✨ Humanized Automation: Discover why effective brand narratives depend on a delicate balance between automation and genuine storytelling. Learn more about Park Howell Connect with Park Howell on LinkedIn Resources & Brands mentioned in this episode The Business of Story StoryCycle Genie™ Sean Schroeder Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheen Jaura Business of Story Podcast Jay Baer AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/goodbye-traditional-branding-hello-ai-transform-your-brand-story/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Schroeder, co-creator of the StoryCycle Genie™ to help businesses create a brand story strategy in minutes not months at a fraction of the the cost of old traditional branding with even greater immediate outcomes, shares how this remarkable tool based on Park Howell's Story Cycle System™ materialized. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you use storytelling to connect with prospects and clients? Many agency owners know how to share great stories but use them to talk about their agency capabilities. Instead, today's guest says we should use stories to connect with potential clients, creating content that resonates and engages them. Today's featured guest is a creator of powerful brand stories who helps his clients understand the value of starting with a strong story framework. He believes clarity beats creativity when it comes to standing out in today's market. Tune in to learn about his transition from agency life to consulting, teaching, and speaking on the power of story. Park Howell is an EMMY award-winning business storytelling coach at The Business of Story. He is also a story strategist, keynote speaker, and podcaster known as the world's most industrious storyteller. He started as an agency guy, founding his agency Park & Co. in 1995, and then the digital era compelled him to transition to storytelling and the creative arts. He discusses the valuable lessons learned while working with small and midsize agencies and how his unique background and insights into the power of story have shaped his career and approach to creativity. In this interview, we'll discuss: How clarity beats creativity in today's marketing. The ABT Framework. Selling to emotion, not logic. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Embracing Storytelling in a Noisy Digital World Park always knew he wanted to use creativity to make a living and advertising seemed like the perfect vehicle to access what he calls the commerce of arts. After studying music theory and communications at Washington State University, he worked for several small and mid-size agencies in different roles including writer, account executive, media planner, and more. At the time, he believed that the key to financial success was working for the big agencies. However, in hindsight, it was working at these smaller agencies and learning from so many sides of the business that gave him the experience he needed to launch his own agency in 1995. Park opened a traditional advertising agency, which is what he knew, and found himself at a loss once the digital era kicked in and changed everything. The traditional way was no longer working and Park started to look for ways to communicate in the new, noisy, digital world where the masses were becoming the media. His search for effective communication strategies led him to delve into the principles of storytelling, as taught in film schools. He discovered that Hollywood had mastered the art of engaging audiences in ways that traditional advertising had not. Seeing the power of storytelling, he realized very few people knew how to use these proven frameworks and started teaching his clients how to master this skill. As his clients experienced success, new opportunities arose, including a teaching position in storytelling at the University of Arizona. Over time, Park realized that he had evolved beyond his identity as an 'ad guy' and was embarking on a new journey as a teacher and coach. Clarity Beats Creativity in Today's Marketing Most agencies never really get storytelling and stick to exposing their audiences to death. According to Park, the emphasis on creativity in advertising no longer suffices now that it is not as exclusive as it used to be. Nowadays, creativity has become democratized as users create hysterical and clever memes all the time, which makes it harder for agencies to stand out on creativity. Instead, clarity has taken precedence, offering a more effective means of connecting with audiences. If you're not using the proper frameworks in communication then you're not creating the clarity to stand out and really move the needle. Clarity in storytelling means distilling complex ideas into digestible and relatable narratives. Every sale is a fictional story you get the client to buy into and then are expected to deliver on. Many agencies claim to be great storytellers, yet they often overwhelm their audiences resorting to an endless stream of exposition, failing to create a meaningful connection. Park advocates for the use of narrative frameworks that enhance clarity. Personally, he prefers to use the "and, but, therefore" structure, which helps simplify storytelling process and ensure that the message resonates with the audience. What is the ABT Framework? And - a statement of agreement, the setup or act one of any message. This statement of agreement should be written from the audience's point of view and demonstrate you understand them and appreciate what they want. But - after establishing agreement, the narrative must introduce a conflict or problem knows as the ‘but'. This element serves as a plot twist that captures attention and resonates with the audience's frustrations and challenges. Therefore - this presents a solution or a vision for what life could look like if the audience addresses the identified problem. This part of the narrative not only inspires hope but also encourages action, whether that means purchasing a product or engaging with a service. Many brands fail to connect with their audiences because they focus too heavily on their own narratives and offerings, rather than positioning their messages from the audience's perspective. By shifting the focus to the audience and employing the ABT framework, brands can create narratives that resonate on a personal level, fostering a sense of connection and loyalty. Simplifying Storytelling for Maximum Impact Park believes people often fall into the trap of selling to logic when instead they should be selling to emotions. Consumers often make purchase decisions driven by emotion, so appeal to that first and foremost and then justify the purchase using logic and reason. To create compelling narratives that resonate on an emotional level, ask yourself: 1. What does the client want? 2. What do they want to avoid? 3. Why should they listen to you? For instance, rather than starting with a statement about the brand's greatness, the narrative should begin with the audience's needs and challenges. Agencies like Venable Bells Partners and companies like Patagonia and Nike exemplify using storytelling to highlight customers' pain points and highlight an experience or an outcome instead of a product to great success. The truth is people mostly don't care about your agency or your offering. They care about what's in it for them, which should serve as a wake-up call for marketers who may be overly invested in their own narratives. While there is certainly a place for showcasing your expertise and credentials, framing the conversation around your audience's desires and challenges will foster a more engaging and relatable message. Good Problems vs. Bad Problems: Redefining Agency Focus Having recently read The Subtle Art of Not Giving a Fuck by Mark Manson, the main takeaway for Park and what he advises agency owners to do is to look at life as a series of problems and focus on the "good problems" while minimizing or eliminating the "bad problems." This distinction is crucial for agency owners and professionals seeking to thrive in their respective fields. To effectively get the bad problems out of your life takes real focus on what you do, what you're good on, and what you like to do. Bad problems arise when you're not focused, have clarity and try to be too many things at once, which likely leads to burnout. On the contrary, when you're solving good problems aligned with your agency's strengths and market niche you'll feel a sense of flow and the work becomes not just a job, but a fulfilling endeavor. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Carmine Gallo. Carmine Gallo is a three-time Wall Street Journal bestselling author. His books include Talk Like TED, The Presentation Secrets of Steve Jobs, The Storyteller's Secret, Five Stars, and his latest, The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman. In the conversation, Carmine Gallo shared why many leaders struggle with telling their stories and why his latest research involved looking into how Jeff Bezos became such a powerful communicator and the lessons all leaders can learn from his communication practices. Carmine also shared how Jeff Bezos and Steve Jobs became better communicators, why storytelling is not a soft skill, and how to become a better storyteller. Finally, Carmine shared communications practices that can help all leaders communicate more effectively and have a more significant impact. Some Highlights:- The importance of communication skills in leadership- The power of storytelling and why the human brain seeks narrative - Carmine Gallo on why executives struggle with storytelling and how to do it well- How Jeff Bezos communicated and reinforced his vision for Amazon- The Bezos shareholder letters and the power of simplicity- Carmine Gallo on the CEO and leader as a repeater in chief- How metaphors and symbols can play a role in supporting strategy- Why Amazon became a writing culture rather than one reliant on Powerpoint presentationsMentioned:Partnering Leadership conversation with David Rubenstein, Founder of the Carlyle Group David Rubenstein  Partnering Leadership conversation with John Rossman, author of The Amazon WayPartnering Leadership conversation with Ann Hiatt, author of Bet on YourselfPartnering Leadership conversation with Park Howell, author of Brand Bewitchery & The Narrative Gym for Business Connect with Carmine GalloCarmine Gallo Website  Carmine Gallo LinkedIn The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it.  Some highlights:-How growing up in a large family impacted Park Howell-What led Park Howell to the world of marketing and, eventually, the business of storytelling-On learning how to tell great stories and “studying” alongside his son in film school-And, But and Therefore: The DNA of impactful stories-Park Howell gives a Crash Course on ABT-Learning to spot ABTs, from Abraham Lincoln's Gettysburg address to Carly Rae Jepsen's Call Me Maybe-Park Howell's ‘horror story' exerciseMentioned:-Robert Bies, professor and founder of the Executive Masters in Leadership program at Georgetown's McDonough School of Business (Listen to Robert Bies's Partnering Leadership podcast episode here)-Randy Olson, scientist, filmmaker and co-author of The Narrative Gym for Business-Red Ogan, founder of Wenatchee Petroleum -Joseph Campbell, author of The Hero's Journey-Yuval Noah Harari, historian and author of Sapiens: A Brief History of Humankind-Christopher Lochhead, category designer and author-Robert McKee, author, lecturer and story consultant-Abraham Lincoln, 16th U.S. President-Edward Everett, former United States Secretary of State-Ernest Hemingway, novelist, short-story writer and journalist-The Writer's Journey by Christopher Vogler-Bill D. Moyers' PBS Special with Joseph Campbell-Power of Myth, conversations between Bill Moyers and Joseph Campbell-Houston, We Have a Narrative by Dr. Randy OlsonConnect with Park Howell:Brand Bewitchery on AmazonThe Narrative Gym for Business on AmazonPark Howell on LinkedInPark Howell on TwitterPark Howell on FacebookBusiness of Story WebsiteBusiness of Story CoursesConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

  This week, Ash welcomes Park Howell, known as the world's most industrious storyteller, onto the show to discuss the art and value of storytelling in business.    Park, an Emmy award-winning veteran of the advertising industry, shares his journey from traditional ad formats to mastering storytelling with his unique 10-step story cycle system and the ABT (And, But, Therefore) framework.    Ash and Park discuss how to use storytelling to enhance TEDx talks, create compelling ad campaigns, and craft impactful elevator pitches. Ash and Park highlight the importance of authenticity, understanding your audience, and simplifying complex messages for better communication in business. Whether you are a corporate professional wanting to improve your chances for promotion or you run a business and want the secret edge of your competition, this episode is for you. Be sure to tune in!   In This Episode, You'll Learn: The power of storytelling in business. The ABT framework: what this is, and how to use it in your career. Tools to build a storytelling culture in organizations. Crafting an effective elevator pitch that actually connects you with others. Turning conversations into career opportunities by using   Resources: The Writers Journey by Christopher Vogler Brand Bewitchery by Park Howell The Narrative Gym for Business by Park Howell   Connect with Park Howell https://businessofstory.com/ https://www.instagram.com/businessofstory/   Connect with Ash: https://www.instagram.com/ashleystahl/ Take a FREE Quiz to Discover Your Most Authentic Career Path: https://www.ashleystahl.com/freequiz/ Libsyn: Visit libsyn.com and use code YOUTURN for 2-months of FREE services.

Episode Summary Park Howell is considered the World's Most Industrious Storyteller having grown brands by as much as 600%. He is host of the popular Business of Story podcast. Who's your ideal client and what's the biggest challenge they face? What are the common mistakes people make when trying to solve that problem? What is one valuable free action that our audience can implement that will help with that issue? What is one valuable free resource that you can direct people to that will help with that issue? What's the one question I should have asked you that would be of great value to our audience? When was the last time you experienced Goosebumps with your family and why? The ABT's of Storytelling Get in touch with Park: Website, LinkedIn Learn more about how Uwe helps in-demand professionals and their VIPs to enjoy Unshakeable Two-getherness in their relationship (plus more free time and zero guilt). Or when you feel you'd be interested in working together you can Book A Chat With Uwe

In this podcast episode, Skot Waldron is joined by Park Powell to explore the concept of a "brilliant communication framework". Park shares his expertise on how to communicate effectively, highlighting the importance of clarity, simplicity, and emotional connection. He discusses the 7 key elements of his framework, including understanding the audience, defining the purpose, and using storytelling techniques. The conversation provides valuable insights and practical tips for anyone looking to improve their communication skills, whether in personal or professional settings. Website: https://businessofstory.com/abt

“We're all in sales.” Park Howell is the Founder of Business of Story and helps purpose-driven organizations drive results through the business of storytelling. And he's right - if we are conveying the message of our association to our audience, we are all in sales.   Listen to Episode 3 as Howell is joined by Brittany Shoul (MCI), Jay Blankenship (MCI), Lori Zoss Kraska (Growth Owl) and Chris Smith (FMCA) as they share 5 skills every association sales team needs to grow revenue. This episode is for any association professional whose role involves generating revenue. We cover: Identifying your audience's top need Utilizing AI to improve your sales process Conducting outreach and the most important element of an effective meeting Speaking so your partners, members and prospective clients understand your message more than that of your competitors.    Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!  Like what you heard? Subscribe to the show and check out the additional resources below: Attend the RevUP Summit, Nov 20-21, 2024 (code PARPOD for savings) PAR Newsletter Business of Story State of the Global Workforce 2023 Report (Gallup) Contact VPC Inc for your association event production needs

C-Roc delves deep into the world of branding, storytelling, and personal identity with renowned guest Park Howell. Park brings decades of experience in advertising and marketing, offering invaluable insights into the intersection of personal identity and professional endeavors. Listeners are treated to a candid conversation as Park reflects on his journey, sharing pivotal moments where his identity became intertwined with his agency's brand. From the inception of Park & Co. to navigating the challenges of adapting during the pandemic, Park's experiences offer a roadmap for entrepreneurs and professionals alike. Throughout the episode, Park and C-Roc explore the importance of diversifying revenue streams, embracing change, and leveraging setbacks as opportunities for growth. Listeners gain actionable strategies for overcoming obstacles, whether in business or personal life, as they learn to detach their identity from external factors. As the discussion unfolds, Park shares his passion for storytelling and music, revealing how creativity and rhythm infuse his work. From composing music since childhood to integrating musical elements into his storytelling approach, Park's unapologetic embrace of his quirks inspires listeners to tap into their unique strengths. Whether you're an aspiring entrepreneur, a seasoned professional, or simply curious about the power of narrative, this episode offers a wealth of insights to propel you forward on your journey. Website - https://businessofstory.com/ Social Media Links/Handles: Facebook.com/Park.Howell https://www.instagram.com/parkhowell/ Linkedin.com/in/ParkHowell Twitter.com/ParkHowell https://www.youtube.com/@Businessofstory

SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

PART 3 OF THE 3 PART SERIES:  Randy Olson, PhD, author of 11 books on communication hosts the discussion of the two case studies joined by Australians Rod Lamberts, PhD, Deputy Director of the Australian National Centre for the Public Awareness of Science (CPAS), Jayde Lovell, Director of ReAgency Science Marketing and Discovery Channel Host, plus Park Howell, host of the podcast, “The Business of Story." Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Park Howell https://twitter.com/ParkHowell https://businessofstory.com Rod Lamberts https://twitter.com/rodl http://wholesomeshow.com/ Jayde Lovell https://x.com/JaydeLovell https://www.youtube.com/ScIQ

We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022. Find out more about Park Howell at https://businessofstory.com/ Or get 30% off your ABTs of Agile Communications™ online course at: https://businessofstory.com/bbpodcast/ This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

"Storytelling helps the data go down." – Park HowellToday's featured bookcaster is The World's Most Industrious Storyteller, TEDx speaker, and EMMY Award-Winning Brand Story Strategist, Park Howell. Park and I had a fun on a bun chat about his book, “Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand”, the emotional impact of storytelling, and more!!Key Things You'll Learn:Why storytelling is the key ingredient for brand successA simple yet powerful template for creating a narrative that truly resonatesThe five primal elements of a short story3 major lessons that Park learned from starting, growing, and running his podcastPark's Site: https://businessofstory.com/Park's Books: https://www.amazon.com/stores/author/B09CX52WZY/allbooksPark's Podcast, “Business of Story”: https://businessofstory.com/podcast/storytelling-tips-ignite-sales/The opening track is titled "Kareru R Daichi Q-MIX" by Rukunetsu AKA Project R (@Rukunetsu). Use the following link to hear the full track and support his craft. https://on.soundcloud.com/62w8XPlease support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…Ep. 583 – “How to Be the Face of Your Business” with Tonya Eberhart (@brandfacestar): https://www.goingnorthpodcast.com/ep-583-how-to-be-the-face-of-your-business-with-tonya-eberhart-brandfacestar/Ep. 680 – “The Influence Lottery Ticket for Having High Impact” with Kelly Swanson (@motivationspkr): https://www.goingnorthpodcast.com/ep-680-the-influence-lottery-ticket-for-having-high-impact-with-kelly-swanson-motivationspkr/Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/#HolidayBonus Ep. – “Wisdom Of The Men” with Clint Arthur (@clintarthur): https://www.goingnorthpodcast.com/holidaybonus-ep-wisdom-of-the-men-with-clint-arthur-clintarthur/228 – “From Individual to Empire” with Laura Bull (@TheLauraBull): https://www.goingnorthpodcast.com/228-from-individual-to-empire-with-laura-bull-thelaurabull/55 - "Life Branding" with Jon Michail (@jon_michail): https://www.goingnorthpodcast.com/55-life-branding-with-jon-michail-jon_michail/Ep. 438 – “Acoustic Leadership” with Rick Lozano, CSP (@rick_lozano): https://www.goingnorthpodcast.com/ep-438-acoustic-leadership-with-rick-lozano-csp-rick_lozano/Ep. 712 – “When Your Heart Says to Leave a Legacy” with Bridget Cook-Burch (@inspiritwriter): https://www.goingnorthpodcast.com/ep-712-when-your-heart-says-to-leave-a-legacy-with-bridget-cook-burch-inspiritwriter/Ep. 391 – “Why You Need Publicity and Social Proof to Close More Business” with Jane Tabachnick (@JaneTabachnick): https://www.goingnorthpodcast.com/ep-391-why-you-need-publicity/Ep. 510 - "Lights, Camera, Action" With Amy Scruggs (@amyscruggssd): https://www.goingnorthpodcast.com/ep-510-lights-camera-action-with-amy-scruggs-amyscruggssd/Ep. 597 – “Your Stories Don't Define You, How You Tell Them Will” with Sarah Elkins (@sarahelkins): https://www.goingnorthpodcast.com/ep-597-your-stories-dont-define-you-how-you-tell-them-will-with-sarah-elkins-sarahelkins/Ep. 433 – “Ticking Clock: Behind the Scenes at 60 Minutes” with Ira Rosen: https://www.goingnorthpodcast.com/ep-433-ticking-clock-behind-the-scenes-at-60-minutes-with-ira-rosen/

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business.   Welcome to the "Grow a Small Business" podcast with your host, Rob Cameron. In this episode, Rob interviews Park Howell, a keynote speaker, sales storytelling coach, podcaster, and brand raconteur from business of story based in Munds Park, Arizona, United States.   Key Takeaways for Small Business Owners: Focus on a Singular Narrative: Identify your audience's core problem and offer a clear solution.   Define Your Audience: Understand your audience's needs and frustrations to tailor your message effectively.   Emphasize Value Proposition: Highlight what sets your business apart and how it addresses customer pain points. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?   Utilize Storytelling: Share compelling stories to humanize your brand and connect with your audience emotionally.   Offer Practical Solutions: Provide actionable insights and resources that small business owners can implement easily.   Encourage Engagement: Invite listeners to leave reviews, engage with your content, and share their experiences.   One action small business owners can take: One action small business owners can take is to identify their core audience and the singular problem they solve, then craft a clear narrative around their solution. This helps focus their messaging and marketing efforts, making them more effective in reaching their target customers.   Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Ryan Foland speaks with Park Howell, who is a business storytelling consultant, podcast host, and keynote speaker. In this episode of our podcast series, Ryan and Park delve into the power of storytelling in building trust and connection. Tune in for an interview packed with ideas and tips on refining your public speaking skills and staying relevant in a constantly evolving landscape.

What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt. With nearly 40 years of experience in advertising, branding, and marketing, Park Howell is a seasoned expert in the storytelling arena. As the founder of an ad agency for two decades, Park has mastered the art of intuitive storytelling, recognizing its pivotal role in audience connection. Park's practical insights into storytelling structures and his development of the ABT (And, But, Therefore) agile narrative framework provide valuable tools for business professionals and marketers aiming to elevate their communication strategies.In this episode, you will learn how to:Master the Evolution of Storytelling in Marketing to stay ahead of the game.Implement the ABT Framework for Effective Communication and see your message resonate.Achieve Differentiation through Clarity and Authenticity to stand out in a crowded market. Hosted on Acast. See acast.com/privacy for more information.

Park Howell is called The World's Most Industrious Storyteller helping businesses grow by as much as 600% using his three proven storytelling frameworks. He is the host of the popular Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, which Feedspot named the #1 business storytelling podcast for 2022. He wrote Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and his latest book, The Narrative for Gym for Business: Introducing the ABT Framework for Business Communication and Messaging. Park is a sought-after international speaker who helps leaders excel through the stories they tell. Park's Books: https://www.amazon.com/stores/author/B09CX52WZY Park's Podcast: https://businessofstory.com/podcast/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:13) The call to adventure (02:12) Tool: Identifying the antagonists (04:20) Technique: Embracing obstacles in storytelling (08:48) Tool: Identifying emotional promises and gifts (10:59) Tip: Build a storytelling culture (12:50) Technique: Crafting compelling anecdotal stories (15:54) Technique: Overcoming the fear of storytelling (18:14) Tip: Celebrating wins on the customer journey (21:49) Tip: Virtuous cycle of engagement (24:37) Technique: Articulating brand purpose (28:25) Tip: Building repeat business and rituals (30:47) Technique: Becoming a better storyteller (32:01) Conclusion

Park Howell is called The World's Most Industrious Storyteller helping businesses grow by as much as 600% using his three proven storytelling frameworks. He is the host of the popular Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, which Feedspot named the #1 business storytelling podcast for 2022. He wrote Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and his latest book, The Narrative for Gym for Business: Introducing the ABT Framework for Business Communication and Messaging. Park is a sought-after international speaker who helps leaders excel through the stories they tell. Park's Books: https://www.amazon.com/stores/author/B09CX52WZY Park's Podcast: https://businessofstory.com/podcast/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:14) Tool: The Story Cycle System (07:32) Tool: The hero's journey (13:28) Tip: Raise the stakes and understand the audience's emotional wishes (19:02) Tool: The disruption phase (21:46) Tool: The ABT framework (24:08) Tip: Case study: Used car dealership in Canada (26:39) Tool: ABT framework's ubiquity (27:21) Conclusion

Everybody loves a good story. It's what draws us to good books, good movies, good podcasts. And we know that good stories can draw prospective learners to us and the learning experiences we offer. But telling a good story is harder than it looks, particularly in the realm of business, where often too much emphasis is put on numbers, data, and building a case rather than appealing to emotions, human connection, familiar patterns, and satisfying hooks. If you listen to this episode, you'll get a mini class in how to tell a good story for your learning business. Park Howell is the founder of the Business of Story. Park comes from the marketing world, where he ran his own advertising agency for 20 years. One of his big a-has is the and-but-therefore (ABT) agile narrative framework. Leading Learning Podcast co-host Celisa Steele talks with Park about the power of storytelling, its connection to how the human brain works, and how the ABT framework works at a conceptual and a practical level. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode396.

In this special 450th anniversary episode, Park Howell shows you how to build and set in motion your Business of Story "Know, Like & Trust" Storytelling Flywheel to accelerate the momentum of your marketing to increase sales and convert life-long customers.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

"How You Can Increase Your Business by 600%? W/ Park Howell"  

Welcome, entrepreneurs, to another enlightening episode of Step it up Entrepreneur! Listen closely as we unravel the profound connection between storytelling and sales and marketing. Park passionately underscores that, as natural storytellers, humans can think, plan, organize, and act through the medium of fictional storytelling. He emphasizes the three pillars of effective storytelling - being known, likable, and trustworthy - and demonstrates these principles through his book 'Brand Bewitchery' and his own podcast 'Business of Story.' Get ready for a captivating journey through the art and science of storytelling with the incredible Park Howell. Let's step it up, entrepreneurs!" Find more about Park at https://businessofstory.com/ or his socials! Instagram, Twitter, Facebook, LinkedIn and Youtube.  https://instagram.com/businessofstory https://witter.com/businessofstory  https://facebook.com/businessofstory https://linkedin.com/in/parkhowell https://www.youtube.com/@Businessofstory   Find Park's books here! https://businessofstory.com/business-story-brand-workbook   

Park Howell has been in the storytelling business for more than 40 years, and he's helped PepsiCo, the Air Force, Richard Branson and more craft impactful stories for their brands. If your business has a story, Park Howell can help you tell it. In this episode, you'll learn how to craft a story that will excite your audience and help grow your business. Learn more about the Business of Story: https://businessofstory.com/  

More Park Howell: https://linktr.ee/parkhowellSUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero's Journey to craft and tell a compelling origin story that sells.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience from their world into yours.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your narrative, and scale your story throughout your internal and external communication channels. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads chapter 10 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to ritualize the use of your brand to build repeat business and the most powerful form of advertising there is FREE word-of-mouth marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

If you are a business owner or a leader, being able to craft your story is so important to your marketing, sales, and developing that know, love & trust factor with your ideal client.    In this special episode, I had the pleasure of chatting with Park Howell, a brand story telling strategist, keynote speaker and author, and really helps us understand the power of story as it pertains to growing your business.    Hear how to start creating stories for your brand now!   Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell. Learn more about Park here! A great place to start creating stories for your brand is understanding your Brand Archetype and using tools like Gene Keys & Human Design to dive deep into who you really are to help mine the gold within. Learn about your Brand Archetype here!

Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they purchase your product or service. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption and appreciation to build brand bonding. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience on their three-phase journey from brand awareness to brand adoption through brand appreciation. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

What story does your brand tell? This week on Startup Science Podcast, Greg talks with Park Howell, the world's most industrious storyteller. Park has spent over 35 years growing purpose-driven brands by up to 600% through strategic storytelling. As host of Business of Story and author of Brand Bewitchery and The Narrative Gym for Business, he's helped thousands clarify their brand narrative to connect authentically. His illustrious client list includes Dell, The Home Depot, Hilton, and Walgreens. Recognized as Advertising Person of the Year, Park consults, teaches, and speaks globally about the immense power of stories to build brands and amplify their impact. Tune in to hear Park's tried-and-true tactics for crafting compelling narratives that engage your audience and elevate your mission. You'll come away inspired to tell your own transformative brand story.About Park Howell: Park is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speak internationally to help business, sales, and marketing leaders excel through the stories they tell.He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.

Telling your client's true and powerful mitigation story is the most important part of sentencing.  But we lawyers are never taught how to do it right.  The bigger problem is, a lawyer's failure to take control over the narrative can lead to disastrous consequences on the big day. Therefore, we need expand our horizons and learn from story professionals inside AND outside of the legal world.  Park Howell is exactly that guy. Park is a brand storytelling strategist and keynote speaker. He is the creator of the Business of Story Podcast, recently ranked the #1 business podcast in the world by Feedspot.  He is the co-author of the Narrative Gym for Business (a companion book to my Narrative Gym For Law) among other great works.   In this episode, Park brings his business/marketing storytelling acumen to make narrative concepts relevant and real to our legal community.  And, perhaps most fun, the two of us of spend a lot of time geeking out on what we can learn from  our favorite (and not so favorite) movies and TV shows!   IN THIS EPISODE:   How to focus on the true hero of your criminal defense story; Great examples from the marketing/business world lawyers and clients can apply in their persuasive advocacy; The “And, But, Therefore” narrative framework; The beating heart of narrative:  “find the hurt, amplify the pain, heal the wound” – what it means and how to do it; The importance of injecting emotion into your narrative; The power of the word “because”; A whole lot of fun examples from movies and television to elucidate the concept of “find the hurt, amplify the pain, heal the wound” The value of “finding your tornado” – the thing that throws your whole story into motion (another expression of the “BUT” statement of the ABT); A little bit of the big man, Joseph Campbell, because no discussion of narrative is complete without it;  A word about the lawyer show “Suits”, cause you know, that seems to be what everyone's watching these days.   LINKS: The Business of Story Website:  www.businessofstory.com The Business of Story Podcast:  www.businessofstory.com/storytelling-podcast/      

Tune in to episode #993 as we explore the mantra that "Hustle Beats Talent" with our special guest, Park Howell. Learn how determination and hard work can outshine natural talent and lead to extraordinary success. Don't miss this motivating conversation!SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying your promise, gift and personality. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel your brand forward.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!  

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to craft your unique value proposition (UVP) using the ABT (And, But, Therefore) agile narrative framework.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In this episode ... We interview Park Howell, the Founder of The Business of Story. He consults, teaches, coaches, and speaks internationally helping business, brand, sales, and marketing leaders excel through the stories they tell. You'll learn: - what the ABT formula is - how this simple formula helps clients to tell their stories - what the first steps are to connect with your audience Special offer from the guest: 30% off The ABTs of Agile Communications™ - quick online course including a free digital copy of our book "The Narrative Gym for Business." https://businessofstory.com/ Passcode: rebl-abt (all lowercase) --- Send in a voice message: https://podcasters.spotify.com/pod/show/rebl-marketing/message

Do you want to excel through the stories you tell, but find yourself struggling to clarify your message and impact? Our guest today is Park Howell, known as The World's Most Industrious Storyteller for his track record of growing purpose-driven brands by using the power of story. Listen to learn: Why stories are the most direct route to empathy How to make your customer the hero of your story How to use the ancient ABT (AND, BUT, and THEREFORE) Framework to cast a spell with your story. Learn more about Park and his work at https://businessofstory.com/ He also hosts the popular weekly Business of Story podcast, is the author of Brand Bewitchery, and co-author of The Narrative Gym for Business.  He joins us today to share one of his most well-knkown frameworks: The ABT framework. AKA AND, BUT and THEREFORE. Let's go back to the beginning. What prompted you to look for this framework?  

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your product or service so that your brand will become the most timely and relevant offering for your prospects.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to identify your top three audiences to build a tribe around your offering.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling presentations by simply answering a few questions about your audience.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In this episode, your host Doug Utberg speaks with Park Howell, Business Story Strategist and the Founder and President of Park&Co, about the importance of storytelling and how it relates to marketing.Park believes in the power of storytelling to inspire action and drive change. Understanding that humans make decisions based on stories, not just data, he works to craft compelling narratives that motivate people to take action.If you want to know more about Park's work, click HERE.If you're a founder or CEO who is value-focused and puts your people first, please apply to be a guest on the show HERE.

We are diving into storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his own agency called Park and Co for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedsjpot named the number one Business Storytelling podcast for 2022. Find out more about Park Howell at https://businessofstory.com/ Or get 30% off your ABTs of Agile Communications™ online course at: https://businessofstory.com/bbpodcast/ This is the Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit