Podcasts about feldman creative

Does your blog stand out from your competition? Does it provide experiences that make prospects want to come back? If your blog is boring, what does that say about your products and services? But if your blog content is engaging, imagine what your target audience will think about them.  Today, we’re talking to Barry feldman, mastermind behind Feldman Creative. In this episode, Barry shares some tips on what to do and not do to create standout content, build an audience, and offer awesome experiences through your content marketing.  Some of the highlights of the show include:  Biggest impediment for content marketing success is tunnel vision, where companies focus explicitly on a blog but nothing more; expectations are unreal Think about the entire content marketing funnel - capturing emails, building a community, and building a relationships; a blog is just a piece of that process Build an audience; create assets that excite people and don’t depend on one channel Barry’s experience with The Article Factory, a cheap content farm; you get what you pay for Barry’s price for articles is higher because he understands SEO, writing, positioning, and conversion; he can help you reach your objectives Blogs should be educational, entertaining, and inspiring; make customers the stars of your stories and showcase in-house/guest writers with opinions High-quality content is so exciting that you want more of it; the purpose of a blog content is to get someone to subscribe to your Website Invest more time and resources to create quality content; bigger is better Successful content marketers position themselves as experts in their field; communicate authority with your posts Content Marketing: Keep trying, roll with the changes, take it seriously; success isn’t instant and you don’t hit a homerun every time Links:  Feldman Creative Books by Barry Feldman The Article Factory How Publishing Crappy Content Ruins Your Rankings The (Sarcastic) Guide to Publishing a Boring Blog Joe Pulizzi Write and send a review to receive a CoSchedule care package

Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Barry Feldman from www.feldmancreative.com  about Content Marketing.  Barry Feldman is the author of The Road to Recognition. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to many of the web's top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. If you would like a piece of his mind, visit his blog, The Point.

“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters more and more for brands. Barry Feldman’s new book, The Road to Recognition, provides a handy reference guide for those building new personal brands as well as seasoned personal brands. We discussed all of this and more on this week’s episode of the On Brand podcast. About Barry Feldman Barry Feldman is a copywriter, content marketing strategist, digital marketing consultant, blogger, speaker, and podcaster. Barry is a voice of authority in personal branding, SEO, content marketing, copywriting, and social media marketing. He works with companies big and small all over the globe to plan and create content that matters, guiding clients in their efforts to drive more traffic, leads and sales via their digital marketing efforts. Barry’s “the marketer’s marketer,” providing creative direction to many of the world’s top martech brands, marketing service providers and digital media agencies. Barry publishes regularly on The Point at Feldman Creative and contributes to many of the world’s leading digital marketing publications. Episode Highlights “It can be scary to set your people free,” Barry noted while talking about concerns over personal branding. However, it’s a natural progression. Many had concerns about turning employees loose on social media. In both cases, the reward to the brand can be greater than the risk. It all started with an infographic. As Barry shared, the idea for The Road to Recognition started with an infographic he and co-author Seth Price developed on personal branding (below). However, they organized it in a unique way … The A to Z guide … Both the infographic and the book are organized alphabetically with a table of contents that leads with A is for Authenticity, B is for Blog, C is for Content and so on. Beyond being a handy organizational tool, this also makes the book easy to reference on the go. Need help with video for your personal brand? There’s a chapter on that. Need help with email? They’ve got that too. Who are some of Barry’s favorite personal brands? He mentioned Ann Handley, Michael Brenner, Brian Dean from Backlinko, and Andy Crestodina. I threw in Neil deGrasse Tyson as a favorite of mine for good measure. What brand has made Barry smile recently? Barry pointed us to Dollar Shave Club for their hard copy “Bathroom Minutes” newsletters that they send out with their shipments each month. He also smiles at Amazon for delivering exceptional customer service in spite of the size and scope of the company. To learn more, go to the Feldman Creative site or theroadtorecognition.com. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, Sean Carpenter gave us a shout on Twitter for our episode featuring Maker’s Mark Chairmen Emeritus Bill Samuels, Jr. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Barry Feldman is a digital marketing super freak. The principal of Feldman Creative, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. LinkedIn, Inc.com, and many others have recognized Barry as a leading content marketer and social media influencer. Barry writes for many of the top marketing blogs. Barry and I talk about the power of being recognized. It's the reason some resumes get reviewed and how people get the jobs and opportunities others miss. The book is The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media About Barry: After an eight-year stint in the advertising agency business, Barry founded Feldman Creative. Linkedln, Inc. and many other entities have recognized Barry as a top content marketing and social media influencer and leader. Over the past 25-plus years, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. Barry now specializes in planning and developing content marketing for companies that deliver marketing technology and digital marketing agencies. Barry’s writing has touched millions. He’s a popular guest blogger published by more than 30 marketing publications, a columnist, and SlideShare keynote author. In 2015. Barry published his First book, SEO Simplified for Short Attention Spans. Barry is the co-host of the Content Matters podcast, a speaker at marketing conferences, and digital marketing trainer for enterprises and online education specialists. Barry lives in Folsom, California. He’s a husband, father, dog lover, tennis player, musician, and rock and roll maniac.

When any 2 marketers team up to write a book, it catches my attention. When 2 marketers I have huge respect for write a book, I want to talk to them about how they did it, and what lessons they learned in writing the book, as well as what the book is all about. In this winning business conversation, Seth Price and Barry Feldman talk about their beautiful new book The Road to Recognition.  One of the things (and there are many) that I love about this partnership is these guys don't take themselves too seriously. They call themselves "marketing dorks" which is a silly way of saying "these guys are really passionate about good marketing." They complement each other's strengths well and they share a lot about this book. After you listen to this conversation, you must go get your copy of this book at http://theroadtorecognition.com I have an electronic copy and I love it. It's a gorgeous book to look at, it's easy to read, and it's filled with great stuff you can use to build a powerful brand.  About Seth Price Seth Price is a marketer, motivator, executive, and entrepreneur. Having consulted for more than 300 companies, Seth is recognized as a business builder and digital marketing specialist. He’s passionate about helping business people use media and technology to develop more relevant brands and rewarding careers. Seth’s currently a VP at Placester, home of the Real Estate Marketing Academy, a top educational resource for real estate professionals. About Barry Feldman Barry Feldman is a digital marketing super freak. The principal of Feldman Creative, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. LinkedIn, Inc.com, and many others have recognized Barry as a leading content marketer and social media influencer. Barry writes for many of the top marketing blogs, and in 2015, Barry published his first book, SEO Simplified for Short Attention Spans. Connect with Seth Website – www.sethprice.net Twitter – @sethprice FaceBook – /sethkprice LinkedIn – /sethkprice Pinterest – sethpricehere Google+ – +sethpriceplacester Instagram – sethpricehere Email – mail@sethprice.net Connect with Barry Website – FeldmanCreative.com Twitter – @feldmancreative FaceBook – /barryJFeldman LinkedIn – /feldmancreative Pinterest – barryjfeldman Google+ – /+BarryFeldman Youtube – /FeldmanCreativeTV Email – barry@feldmancreative.com  

Daron Babin talks to Barry Feldman of Feldman Creative about his 11 techniques for writing more persuasive content. They speak about the tricks to the trade in persuasion, and the biggest mistakes and musts people can make on their web page in order to retain and convert visitors. Hear about Barry's conference session called "Word Power: 11 Techniques for Writing More Persuasive Content" on this special edition of Digital Marketplace on location from Conversion Conference 2016 in Las Vegas.  

Want to turn on the power of online marketing? I'm Barry, your point man at Feldman Creative, where we deliver content marketing, copywriting, and creative direction for online marketing projects of every kind. Feldman Creative was founded in the Silicon Vally in 1995, when I escaped alive from the advertising agency business. It's been going strong for 20 years. The company has partnered with hundreds of corporate marketing groups, small businesses, ad agencies, and design firms across a spectrum of product categories. The company creates:Websites/blogs/eBooks/video/podcasts/presentations/all types of brand-building content...Mostly my team and I help you get more traffic, leads and sales by using inbound marketing tactics. Consulting services are offered for:Strategic marketing planning/social media/content marketing/SEMAs chief writer, I author articles, eBooks, presentations and webinars on all of these topics. Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. I'm also available to speak, coach and deliver training for online marketing, blogging, copywriting, and personal branding.

Here's what Barry says about himself:    Want to turn on the power of online marketing? I'm Barry, your point man at Feldman Creative, where we deliver content marketing, copywriting, and creative direction for online marketing projects of every kind. Feldman Creative was founded in the Silicon Vally in 1995, when I escaped alive from the advertising agency business. It's been going strong for 20 years. The company has partnered with hundreds of corporate marketing groups, small businesses, ad agencies, and design firms across a spectrum of product categories. The company creates:Websites/blogs/eBooks/video/podcasts/presentations/all types of brand-building content...Mostly my team and I help you get more traffic, leads and sales by using inbound marketing tactics. Consulting services are offered for:Strategic marketing planning/social media/content marketing/SEMAs chief writer, I author articles, eBooks, presentations and webinars on all of these topics. Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. I'm also available to speak, coach and deliver training for online marketing, blogging, copywriting, and personal branding.

Here's what Barry says about himself:  Want to turn on the power of online marketing? I'm Barry, your point man at Feldman Creative, where we deliver content marketing, copywriting, and creative direction for online marketing projects of every kind. Feldman Creative was founded in the Silicon Vally in 1995, when I escaped alive from the advertising agency business. It's been going strong for 20 years. The company has partnered with hundreds of corporate marketing groups, small businesses, ad agencies, and design firms across a spectrum of product categories. The company creates:Websites/blogs/eBooks/video/podcasts/presentations/all types of brand-building content...Mostly my team and I help you get more traffic, leads and sales by using inbound marketing tactics. Consulting services are offered for:Strategic marketing planning/social media/content marketing/SEMAs chief writer, I author articles, eBooks, presentations and webinars on all of these topics. Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. I'm also available to speak, coach and deliver training for online marketing, blogging, copywriting, and personal branding.

Here's how Barry describes himself:    Want to turn on the power of online marketing? I'm Barry, your point man at Feldman Creative, where we deliver content marketing, copywriting, and creative direction for online marketing projects of every kind. Feldman Creative was founded in the Silicon Vally in 1995, when I escaped alive from the advertising agency business. It's been going strong for 20 years. The company has partnered with hundreds of corporate marketing groups, small businesses, ad agencies, and design firms across a spectrum of product categories. The company creates:Websites/blogs/eBooks/video/podcasts/presentations/all types of brand-building content...Mostly my team and I help you get more traffic, leads and sales by using inbound marketing tactics. Consulting services are offered for:Strategic marketing planning/social media/content marketing/SEMAs chief writer, I author articles, eBooks, presentations and webinars on all of these topics. Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. I'm also available to speak, coach and deliver training for online marketing, blogging, copywriting, and personal branding.

Stop claiming to sell consultative and start proving your online value! Barry Feldman is the founder of Feldman Creative, a company known for delivering content marketing, copywriting, and creative direction for online marketing projects of every kind. Barry is going to rock your socks off, providing great insights on how to market more effective online. Feldman Creative was founded in the Silicon Vally in 1995, when he “escaped” alive from the advertising agency business. 20 years+ later, he’s helping his clients transform the way they interact with buyers, online.

The consumer of content takes in information on various platforms and technologies. As content creators, it is our job to not only be aware of these multiple choices, but to also deliver content that works on each platform and then subsequently engages as well. No easy task. This episode of Content Marketing 360, host Pamela Muldoon talks with content marketing consultant and soon-to-be author, Barry Feldman, Feldman Creative. Barry will share the ideas, insights and how-to’s on creating successful content coming from his future book Kiss My Glass. The glass that Barry refers to are the multiple versions of technology and the kiss, of course, is the intimacy by which we hope to pull in our audience.  Barry shares how the art of writing is key to this future of content marketing and discusses the importance of developing a brand voice; one that resonates but also is specific and with a solid point of view. Content creation is not easy. Building an audience takes time. If you are looking to improve both of these areas, then this episode is a must-listen!

The consumer of content takes in information on various platforms and technologies. As content creators, it is our job to not only be aware of these multiple choices, but to also deliver content that works on each platform and then subsequently engages as well. No easy task. This episode of Content Marketing 360, host Pamela Muldoon talks with content marketing consultant and soon-to-be author, Barry Feldman, Feldman Creative. Barry will share the ideas, insights and how-to’s on creating successful content coming from his future book Kiss My Glass. The glass that Barry refers to are the multiple versions of technology and the kiss, of course, is the intimacy by which we hope to pull in our audience.  Barry shares how the art of writing is key to this future of content marketing and discusses the importance of developing a brand voice; one that resonates but also is specific and with a solid point of view. Content creation is not easy. Building an audience takes time. If you are looking to improve both of these areas, then this episode is a must-listen!

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