POPULARITY
4 episodes with conversion conference
3 episodes with conversion conference
2 episodes with conversion conference
4 episodes with conversion conference
2 episodes with conversion conference
2 episodes with conversion conference
2 episodes with conversion conference
3 episodes with conversion conference
4 episodes with conversion conference
Craig Andrews is the founder and Principal Ally at allies4me. He's been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He's spoken on dozens of podcast as well as conferences including Conversion Conference. Helping high-ticket B2B service businesses close MORE deals FASTER at HIGHER PRICES using First-Time Offers that will break your cash register.
EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and evolutionary psychology & marketing expert Tim Ash as they discuss how to apply research insights to improve the effectiveness of your marketing. In this episode, we talk about: - How to sell more effectively using evolutionary psychology & neuromarketing - The role of AI and machine learning in marketing automation and personalization - How to optimize conversation rates for your business EPISODE NOTES Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages). Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO). Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. He was the founding chair of the international Conversion Conference event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts). Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master's degree in Computer Science along the way. Originally born in the Soviet Union, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and avid photographer specializing in travel and fine-art figurative work. Links: Website: PrimalBrain.com LinkedIn: https://www.linkedin.com/in/timash/ Facebook: https://www.facebook.com/tim.ash1 If you enjoyed this episode, please let me know by rating & reviewing this show: https://linktr.ee/wiredforsuccess. Want more? From quick tips & insights to guided meditations and a side of biohacking – if you'd like to join my inner circle and get access to exclusive subscriber-only content: Hit subscribe and join the tribe! THANK YOU for your support!
Welcome to an exciting episode of In The Den! This week, we are honored to have Martin Greif, the president of Site Tuners and the brain behind Conversion Conference with us. Join us as we dive deep into the fascinating world of conversions, leads, and digital marketing!
In this episode of Chasing the Insights, I talk to Author, speaker and CRO guru Martin Greif. Martin talks to us about the why and how of building digital relationships. Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to SiteTuners, where he is responsible for driving revenue growth, establishing, and nurturing partner relationships, and creating value for SiteTuners' broad customer base. While running the SiteTuners' organization, Martin wrote a book on Conversion Management sharing his vast knowledge and experience in the Digital Marketing world. The book "True Connections – Relationship Marketing in the Digital World" was published in 2020 and can be found on Amazon. Martin serves as the Chair of the Conversion Conference, which is coming up June 20-21 Las Vegas. The mission of the Conversion Conference is to help attendees learn how to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduces them to the right technology to make it all happen. Over the course of over two dozen highly rated shows in the US and Europe since 2010, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Martin also serves on the Board of Directors for Vincent House. The mission at Vincent House is to assist, promote, and celebrate individuals recovering from a mental illness in their effort to improve social and vocational skills, and become employed in the community.
Most SEOs are selling snake oil. And it could be affecting a site's performance. You might not agree with this but should check this episode to know why. For today's podcast, I have invited Jeff Ferguson who is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. He is honoured as one of PPC Hero's “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES). We have discussed intriguing topics which include why SEOs are just guessing and how SEOs get caught up in data and tech and strategy? And coming back to basics, what comes before SEO? Why many SEOs are selling snake oil? Jeff and I also talked about the SEO philosophies that you should be following with your online business. What are the paid marketing philosophies that have nothing to do with tweaking PPC campaigns? And how Jeff sees marketing going full circle and coming back to the old-school ways marketers used to make money? Last but not the least, we both shared our take on the buyer's journey being so critical for growing your online business. Discover more about SEO by tuning in to this episode! Episode Highlights 04:00 Key things that SEOs do get wrong about Google 09:00 Is SEO just a guessing game? 15:55 How tools can help you rank on top of the SERP? 29:03 Jeff's best SEO advice 35:15 How do writers create content that out-phases the old SEO techniques? 37:39 PPC philosophies that you should follow to grow your business 49:10 Where can you find Jeff? About The Guest Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more. Honoured as one of PPC Hero's “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES). Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com) ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3) Connect with Jeff Ferguson: ➥ https://amplitudedigital.com/ ➥ https://www.linkedin.com/in/jefftferguson/ ➥ https://twitter.com/countxero See omnystudio.com/listener for privacy information.
Welcome to another episode of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Webinar Conversion Kit where you will get access to: The High-Converting Webinar Framework BONUS #1: High-Converting Webinar Slide Template BONUS #2: Pitch and Follow Up Templates BONUS #3: High Converting Webinars Case Studies BONUS #4: Our Trello Webinar Checklist All of this for only £29.99 for a limited period of time. Click here to download. https://webinarconversionkit.com/ Today I have the pleasure to Interview Dennis Yu Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis' mission is to provide education at no cost to students. Dennis's program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. In this episode, we talk about: Top marketing lessons from analysing billions of data points How Dennis and his team are building 1 million jobs The $1 day strategy to grow your brand Connect with Dennis Yu Website: https://dennis-yu.com/ Linkedin: linkedin.com/in/dennisyu Twitter: twitter.com/dennisyu To become a GTeX Member, Apply here: https://gtex.events/call ------- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast ------- Also, make sure you subscribe to the podcast so you don't miss any other episode. If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox. --- Send in a voice message: https://anchor.fm/explode/message
#82 Daniel Budai from Budai Media: 3 E-Commerce Trends to Look Out for in 2022 For this episode of the Ecom Show, our CEO and podcast host, Daniel Budai, takes center stage with his advice for scaling your e-commerce in 2022. Let's dive straight into: ✔️ 3 E-Commerce Trends to Look Out for in 2022 ✔️ Fond Memories with E-Commerce Powerhouses ✔️ The Best Email Marketing Software ✔️ Advice from the Best in Business 3 E-Commerce Trends to Look Out for in 2022 Trend #1: Being Mobile First According to Statista and Neil Patel, 73% of all sales online happen through mobile phones. In 2021, the percentage increased by 13%. People are shifting towards using apps over websites. They are far more likely to use Facebook, Amazon, Twitter, and Gmail for example, on a mobile app than on a desktop website. People want to buy in the app, they don't want to switch platforms. Gmail is the 3rd most popular mobile app. It's no surprise that, as an email marketer, Daniel is particularly excited about Gmail and optimizing email marketing to a mobile-first approach. Daniel's Tips for Going Mobile First: 1. Check your site speed on mobile Speed is absolutely essential to conversion. No one likes anything on their mobile to be slow. Their attention span is short and they want to act fast. 2. Check the percentage of visitors on mobile In B2C e-commerce, mobile is the winner. Check where your visitors are coming from to see how crucial it is that you optimize for mobile. 3. Check Tapcart Tapcart is a fantastic platform for creating apps for your e-commerce store and business. It doesn't require any complicated coding, it's affordable, and it's super easy to use. Trend #2: Supply Chain Issues This may not have been something you wanted to hear about. But the more you know the more you can do to address the problem. Let's take a look at Daniel's advice on how to optimize your supply chains. Europe, North America, and Asia - pretty much all over the world are having difficulties finding the right ingredients or materials for their products. These are mostly due to COVID-19 and varying restrictions and regulations between borders. According to Statista, 57% of e-commerce stores don't fully understand their own supply chain. If you don't know anything about how your product is made or how it gets to your customers…well, that's a big problem. You need to be an expert in your supply chain in order to address any potential issues that arise. Here are Daniel's tips for optimizing your supply chain: 1. Make it possible for customers to track their product If you have a Shopify store, tracking codes are very simple and easy to use. Customers are likely to be more forgiving of delays when they know where their parcel is. 2. Set expectations around shipping Be as transparent as possible about shipping times as cost. Put shipping times and costs on both your product page and checkout page. People are more likely to convert when they know what to expect. 3. Use SMS and Email Marketing Keep your customers updated while they wait for their shipping. Lead them to your FAQ pages, consider upsells and discounts. This builds trust and confidence in your brand. Honesty is the best policy here. Trend #3 Conversion Rate Optimization Will Become More Important Than Ever iOS 14 and iOS 15 heavily disrupted Facebook advertising and email marketing analytics. Third-party data is on its way out. Daniel recommends keeping an extremely close eye on your data and conducting in-depth data analysis. It's not worth spending lots of money on ads when you don't know anything about your ROI. The best thing about conversion rate optimization (CRO) is that it allows you to track what works and what doesn't in Google Analytics. Usually, the more e-commerce stores spend, the more CRO becomes important. Investing in CRO comes before ad investment. Fond Memories With E-Commerce Powerhouses Now we've covered the three trends you need to look out for in 2022, Daniel would love to share some fond memories he's shared with some awesome friends and partners in e-commerce. Daniel's first photograph is with Angie Meeker and the Optinmonster team in San Diego, California at the Traffic and Conversion Conference, 2019. Optinmonster is a fantastic popup builder and marketing plugin. We've tried out many popup tools at Budai Media but Optinmonster always comes out on top. Daniel's next photograph was also shot in the US, this time in Boston, at the 2019 Klaviyo Conference. Daniel and Budai Media's account manager, Ben Erdelyi got the chance to chat withHustler Marketing and their CEO Bostjan Belingar. Daniel sees a lot of brands and competitors in e-commerce that doesn't even acknowledge each other. He prefers a more civil and collaborative approach. It's a good thing to share and learn with your competitors. Daniel's last photograph is with Ezra Firestone at the San Diego Traffic and Conversion Conference. Ezra is the Founder of Smart Marketer, and the Co-Founder of BOOM! and Zipify Apps. Check out his LinkedIn - Ezra shares a lot of useful advice and resources for e-commerce owners and entrepreneurs. Ezra's email marketing course was Daniel's first-ever course in email marketing! The Best Email Marketing Software - According to You Guys! Daniel recently asked his followers on Facebook and Instagram a simple question: “What is your favorite email marketing platform?” On Instagram,ConvertKit emerged as the preferred choice for bloggers, coaches, and consultants. On Facebook, Klaviyo proved to be highly popular for e-commerce owners. If you're familiar with Budai Media, you'll know that Klaviyo is our preferred choice too. If you're just starting out in the online space, Daniel recommends MailChimp as the most affordable option for newbies. If you are in e-commerce and represent a bigger company, Daniel says that Klaviyo is your best option. It's pricier than MailChimp, but Klaviyo has deep segmentation options, advanced data analysis, and great integration with Shopify. If you're using MailChimp and you're ready to move onwards and upwards in customer data and personalization, it's very easy to move your list to Klaviyo. Advice from the Best in Business Daniel looks up to a lot of people in e-commerce and indeed in business generally. Here are a few of his favorite quotes: Henry Ford “A business that makes nothing but money is a poor business.” Daniel has seen a lot of aspiring entrepreneurs who are motivated only by money. These are the ones who burn out. Focus on creating value beyond money. Don't forget your passions and principles. Jeff Bezos “If you can't feed a team with two pizzas it's too large.” When we're talking about decision-making, Daniel recommends keeping team meetings to 8 members or below. No meeting should last longer than an hour. Thank you for joining Daniel's Master Show! If you'd like to learn more about CRO, retention marketing, and scaling your e-commerce, visit Budai Media today. It won't be long before Daniel releases his book packed full of actionable tips for scaling your e-commerce in 2022 - watch this space! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis's personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit. Social Media Handles Linkedin Facebook Instagram Twitter Podcast: Coach Yu Check out the Personal Branding course at blitzmetrics.com/pbc and use the code Redbeard to get 20% off!
*Please go to https://FamousFounder.com/ to sign up for our free 30 minute webinar on How Podcasting Can Build You a Huge Crowd of Customers. **To see this episode's highlights in TikTok video form please go to our https://www.TikTok.com/@anxiousfilmmaker/ that features all the best moments from the episode in ultra condensed subtitled format. Mana is the founder and president of Chicago digital marketing agency, Lightspan Digital (https://lightspandigital.com/digital-marketing-consulting/). This outspoken digital marketing consultant loves busting digital marketing myths. A sought-after speaker, she’s been sharing knowledge as Kellogg Executive Education faculty and at high-profile conferences around the country, such as Techweek, SES, MPI TechCon, Conversion Conference, Content Jam, Marketing Profs University, Pubcon and many more. She practices Olympic-style weightlifting and is passionate about underwater conservation. In 2014, Mana was awarded the “Chicago Woman Making History” Outstanding Entrepreneur Award by the City of Chicago Treasurer’s Office. You can reach Mana on multiple social networks as @manamica or by email: mana@lightspandigital.com. To see the complete show notes, specific links to everything mentioned, and videos of the 10 best moments from the episode please go to https://AnxiousFilmmaker.com/ Now let’s go make some great money and then some even greater movies! Follow AF on Instagram: https://www.instagram.com/theanxiousfilmmaker/ Follow AF on TikTok: https://www.TikTok.com/@anxiousfilmmaker/ Follow Chris Brodhead on Instagram: https://www.instagram.com/chrisbrodhead Subscribe on YouTube: https://www.youtube.com/channel/UCuhz3mTvsafjhEx23PDpslw Subscribe to Stonk Tonk YouTube: https://www.youtube.com/channel/UCnVxXU_XmGr-y77qKWHBZuQ Like AF on Facebook: https://www.facebook.com/Anxious-Filmmaker Follow AF on Twitter: https://twitter.com/AnxiousFilmmakr Follow Chris on Twitter: https://twitter.com/ChrisBrodhead
Father is a conference about pastoral conversion. Many of us upon first hearing the title would assume that is only for priest, whereas this is intended for all of the living church. In this episode we discuss personal conversion, formation of ourselves, missionary outreach, and co-responsibility. The podcast Father and Joe brings us, as individuals, closer to the Holy Spirit and His Church.Seek Peace. Be Open to God and Love. Learn from Your Sufferings. Thank you for listening.FatherAndJoe@gmail.comAlso you can find is on twitter @FatherAndJoewww.youtube.com/watch?v=HqLm9lJYxc0&t=3shttps://www.pastoralconversionconference.com/ Catholic, Church, God, Help, Life, Jesus, Learning, Conversion, Outreach, Formation
Jeff Ferguson, Partner at Amplitude Digital https://amplitudeagency.com/ @countxero My guest on this episode of Suds & Search is Jeff Ferguson. Jeff is a Partner and the Head of the Production Team at Amplitude Digital. He is an industry veteran with over 25 years of experience in digital marketing. In that time, he's worked with large organizations like Belkin, CBS, eHarmony, Manchester United, Paychex, Sony and many others. He is a regular presenter at conferences such as Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, and SMX. He is also a professor at UCLA where he teaches classes in Advanced Digital Marketing and Search Engine Optimization. Earlier this year, Jeff wrote an article for Search Engine Journal titled, “Do We Have the Math to Truly Decode Google's Algorithms?” The article quickly gained interest on Twitter and throughout the SEO community. I'm going to spend a lot of our conversation discussing some of the points made in the article. Prior to joining Amplitude, Jeff owned his own agency Fang Marketing. I'm going to ask him about the experience of getting acquired during a global pandemic. Jeff is also a lot of fun to have a beer with. Bonus points to Jeff for bringing an imperial coffee stout from Gigantic Brewing Company with an unforgettable picture of Sam Jackson on the front of it (picture on the next page). Join us for a conversation that scrutinizes the tools SEOs use, the studies we rely on for information and learn a little bit about Gentlemen Scientists. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
The Lighthouse Strategy is all about how companies can hone in on a particular niche that they aim to serve. Their niche could be anything ranging from restaurants to dentists to real estate agents. Dennis Yu ( https://www.linkedin.com/in/dennisyu/ ) , CEO of Blitz Metrics ( https://blitzmetrics.com/ ) , is our guest this week on the Conquer Local Podcast. One of the most requested topics for the podcast is how to acquire new leads. When it comes to lead generation, this is the strategy Dennis recommends to all agency owners, regardless if you've got an established business or are just starting on their own. It's called The Lighthouse Strategy. Who is Dennis Yu? Dennis is an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PibCon, Conversion Conference, Gultaggen, and Marketo Summit. He has been featured in the Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News, and co-authored "Facebook Nation" - a textbook taught in over 700 colleges and universities. When he isn't spreading his expansive breadth of knowledge, he can be found eating chicken wings, playing ultimate frisbee, and spinning wild metaphors with the enthusiasm of a thousand raging fires. Join the conversation in the Conquer Local Community, ( https://www.conquerlocal.com/community/ ) and keep learning in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students. Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo.
In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Danny McGhee Danny McGhee is an entrepreneur whose career orientation has always been in the football / soccer industry. He created the first ever dedicated freestyle and street soccer commercial talent agency back in 2009. He has been responsible for starting the careers of some of the world’s most popular football social influencers and continue to be working with them to this day. With a background in street football, professional football, freestyle football, and futsal, accompanied with his strong creativity, visionary skills, and eclectic knowledge of the beautiful game, his career has led him to lend his consultancy skills to notable brands such as Nike, Adidas, and New Balance just to name a few. In the UK media, he has been fortunate enough to be recognized as the industry leader in freestyle and street soccer. Dennis Yu Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students. Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities
About This Episode: Today's guest has Consulted for Golden State Warriors… Aggregated 120 Billion Impressions on Facebook for a massive case study… AND Once ran a 70 mile marathon. Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis's program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, and Marketo Summit. Find out more about Dennis at: https://www.linkedin.com/in/dennisyu/ dennis@blitzmetrics.com See the Show Notes: www.jeremyryanslate.com/587 Sponsors: Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Blow Back," by Brad Thor head over to www.jeremyryanslate.com/book
About This Episode: Today's guest has Consulted for Golden State Warriors… Aggregated 120 Billion Impressions on Facebook for a massive case study… AND Once ran a 70 mile marathon. Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis's program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, and Marketo Summit. Find out more about Dennis at: https://www.linkedin.com/in/dennisyu/ dennis@blitzmetrics.com See the Show Notes: www.jeremyryanslate.com/587 Sponsors: Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Blow Back," by Brad Thor head over to www.jeremyryanslate.com/book
On this episode I sit down my friend Dennis Yu. Dennis is Facebook Ads expert and CEO of Blitz Metrics.Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students.Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit.Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo.Dennis has held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University and London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.He was ranked as the number one speaker of the conference at the PPC Caesar’s Award 2018.Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.Connect with Dennis here: Dennis-Yu.comFacebook Ads $1 a Day Course: https://blitzmetrics.com/fdd/ See acast.com/privacy for privacy and opt-out information.
#62 Mastering Mastermind Groups - Brad Hart & His Partners Tony Robbins, Dean Graziosi & Russel Brunson + Traffic & Conversion Conference Tips and Managing a Hedge Fund with Brad Hart New SDL Podcast #62 Brad is currently partnered up with Tony Robbins, Dean Graziosi & Russell Brunson for the biggest webinar in history (with 250k people watching live & they did 12 million$ in first few hours and acquired 6000 new customers - if you want to watch that webinar it’s on Brads FB page now or at Https://buildamastermind.com/dean-tony-russell We did this recording before this massive product launch and in this interview we talk about the power of masterminds, his experience running a hedge fun & tips from Traffic & Conversion Confernce and how to network efficiently at events & much more... Listen here @ iTunes ▶️ https://apple.co/2Pz1zXo Android & Spotify / Utube ▶️ https://anchor.fm/self-developed-life (Share & Subscribe for future interviews, next episode I’m dropping this weekend is about my own Mastermind I’m hosting in Hong Kong next week with FB & Uber employees, stay tuned
Dean Mannix. the creator of ROI Sales Methodology, Conversion Conference, the Southern Hemisphere’s largest library of video training on sales and service and international best-selling author of Protect and Provide. Over the past 20 years he has consulted in over 25 countries on sales performance and service excellence for the very best in the world including clients like Oracle, News Corporation, Goldman Sachs, Macquarie Bank, Steadfast, BT Financial, AGL, Meridian Energy and a host of other leading companies.
The time has come… now that you've heard the behind-the-scenes dinner conversation, all that's left is to raise the curtain and unveil the keynote Jay gave to the not-entirely-cooperative audience at the Internet Marketing Party Traffic and Conversion Conference in San Diego.Knowing the limited amount of time he had, as Jay was racing against the alcohol coursing through their bodies, he made it his absolute mission to distill into just a few minutes the meaning of business life, which is why you'll notice him going at it faster than his normal rate – and it was quite successful. So please enjoy all the wonderful insights along with all the rampant wildness that is this keynote. We hope to see you again next week for the next podcast surprise we've got in store for you.
Today we continue the series Jay had the unique experience of being “intellectual eye candy” a few months ago for an unorthodox group called: “The Internet Marketing Party” The concept here is they buy out a massive bar the day before the 5,000-attendee Traffic and Conversion Conference in San Diego. Around 1,200 people pay a few hundred dollars to come — and proceed to drink themselves silly in pre-attendance, celebratory glee.Today we're picking up from where we last left off in the dinner conversation where Jay prepares for the madness to come at the Internet Marketing Party Conference. To give you a quick refresher – this dinner is the buildup to an event where the Internet Marketing Party team buys out a massive bar for a 5,000-attendee Traffic and Conversion Conference in San Diego. Around 1,200 people pay a few hundred dollars to come — and proceed to drink themselves silly in pre-attendance, celebratory glee. So, join us today as Jay continues his conversation and with the Internet Marketing Party team, touching upon…•Learning to think and act more strategically;•The impact points of a revenue system and how to find and take advantage of them;•Maximizing the asset value you bring to the table;•And more…
Over these next few weeks, we've got something for you that's quite unique and somewhat campy. Jay had the unique experience of being “intellectual eye candy” a few months ago for an unorthodox group called: “The Internet Marketing Party” The concept here is they buy out a massive bar the day before the 5,000-attendee Traffic and Conversion Conference in San Diego. Around 1,200 people pay a few hundred dollars to come — and proceed to drink themselves silly in pre-attendance, celebratory glee.Just prior to the party Jay did a high-level VIP dinner discussion with a dozen very sober, very serious, and very focused internet marketers — it produced deep, original outcomes. So, for this and the next 2 weeks, you get to see the behind-the-scenes build-up where Jay intellectually prepares for the madness to come.In this episode we discuss…•Preemptive positioning and how to establish it•Jay's “divide and conquer” strategy for distinguishing yourself in your market and standing out from the maddening crowd•The Amazon School of Marketing•Branding/telling your story and creation myth to become your market's champion•And plenty more you'll love.
The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Facebook video, Live video, email marketing, web blogging, content marketing, podcast strategies, and more. Tom and Tracy share their takeaways and top hacks and tips to attract traffic and increase conversion rates. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube
The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Facebook video, Live video, email marketing, web blogging, content marketing, podcast strategies, and more. Tom and Tracy share their takeaways and top hacks and tips to attract traffic and increase conversion rates. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube
The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions […]
In this week's The Big Idea podcast, Brian York, Grant Perry, and Brian Swift discuss their top takeaways from the Digital Marketer Traffic & Conversion Summit in San Diego – the largest conversion conference in the world. Every year, the world's smartest digital marketers descend on San Diego to learn what is new, what is hot, and what is actually working right now in digital marketing – highlighting new traffic channels, the latest conversion breakthroughs and selling models that yield higher sales and happier customers. Keep your finger on the pulse of digital marketing trends and tune into today's The Big Idea podcast.
Jeff Ferguson is the CEO and Founder of Fang Digital Marketing. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Jeff’s clients have also included renowned brands such as Belkin, CBS, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for the three years in a row, Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter. Learn more about Fang Digital here: https://fangdigital.com/
Today's guest has Consulted for Golden State Warriors... Aggregated 120 Billion Impressions on Facebook for a massive case study… AND Once ran a 70 mile marathon. Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis's program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, and Marketo Summit.
Today's guest has Consulted for Golden State Warriors... Aggregated 120 Billion Impressions on Facebook for a massive case study… AND Once ran a 70 mile marathon. Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis's program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, and Marketo Summit.
Steve Olsher helps you get crystal clear on your what; the one thing YOU were created to do. Steve is the New York Times, best-selling author of What Is Your What?: Discover The One Amazing Thing You Were Born To Do. He is also the author of the internet technology book of the year called Internet Profits. Not only is Steve a speaker and an author, he's a world class coach, he's a wizard at teaching how the on-line world can create profit. He's the chairman and founder of Liquor.com. Steve's most recent live event in San Diego is called the New Media Summit where he used his genius to line up forty successful podcasters with 150 people who were thirsty to be promoted on-line as podcast guests. This was a world-class event. Contact Info Website: www.ReinventionRadio Podcast: www.ReinventionRadio Live every Thursday from 12 noon to 2:00 pacific time Book: What Is Your What?: Discover The One Amazing Thing You Were Born To Do by Steve Olsher Book: Internet Prophets: The Worlds Leading Experts Reveal How to Profit Online Get Your Free Copy of Steve's book at What is Your What Most Influential Person My wife. Effect on Emotions For a long time I was actually pretty on the level in terms of not a lot of crazy highs and not a lot of crazy lows and that sort of thing. Over the past 10 or 15 years or so I've really been able to experience tremendous highs and tremendous lows as well. I think that the depression and darkness that I found myself in back in 2013 when I really felt like it was time to throw in the towel on everything. I think it has to do with expanding the mind into areas where I wasn't able to go prior to that. It's an interesting double-edged sword. Thoughts on Breathing I have become much more aware of breath and the importance of breathing. Even over the last few years, I think it's one of those things that is only born out of maturity. There's something to that. From my experience as a speaker and a coach and just being in business in general, it really boggles my mind how one very deep breath can completely reset everything. That's a fairly new phenomenon with me; to become that aware. Suggested Resources Book: What Is Your What?: Discover The One Amazing Thing You Were Born To Do by Steve Olsher App: The Timer on my phone Bullying Story I've got lots of bullying stories. The biggest bully I've ever had in my life would be my older brother. He's six years older than me. We haven't spoken ... let's put it this way; my wife and I have been married for 20 years and she's never met him. Reality is that he is the single biggest bully that I ever had to contend with in my life, physically and emotionally abusive as well. As we get older we become more clear on the life that we want to create for ourselves and eliminate people, places and things from our life that don't serve us well. I recently had a business partnership with someone that's fairly well known in the internet marketing space and I remember a couple of times during that partnership where he really lost his stuff, he really lost his mind. He had big, huge kind of screaming tantrums. The first one was on the phone. I'm not saying that he was wrong with what he was upset about but his presentation of how he was expressing what he was upset about really just manifested as a big, huge, screaming hissy fit. I just kind of chalked it up to, maybe it was just a bad day. Everybody has their off moments. About a month later we were at the Traffic and Conversion Conference and if you know Ryan Deiss's company, they had this big event called Traffic and Conversion and there are thousands of people there. It is a pretty large event. It's held at a fairly large venue, a hotel in this case. We were in a public area of the hotel, a little bit off to the side. There was an issue with something related to a launch of a new program that we were working on and we were coming up on the deadline for that launch and there were a few things that needed to be done. He's kind of a control freak about things and my understanding of something was that it was waiting for his review and approval and his understanding was different. When I had said, we're waiting on his approval, he just basically had this huge blow up. And what that looked like was, he literally stands up and is towering over me with his finger in my face and he's just literally yelling at the top of his lungs, basically, just really losing his stuff. I like to think I have a pretty long fuse. Back in the day, not so much. But nowdays, it takes a lot for me to lose it. I've been training in Brazilian Jiu Jitsu for the better part of 16 years. I've got a lot of friends who fight in the UFC. I've been around that world for the better part of two decades. If push comes to shove, I'm not going to simply back down from you, and that's kind of where we went. I just was like, whoa, this is not happening; not here, not now, not ever. I stood up, and so now we're face to face on this thing and basically, being the more calm of the two, I literally just stood up, looked at him as I needed to look at him, and walked away. I called him the next day and said, look, it's fairly clear that the writing is on the wall here. We're done. And I will tell you right now that we're done. We'll finish up this launch and we'll launch this program and that's where it's going to end. And I will tell you that, for the better part of the last 15 years, I've eliminated people from my life who treat me like that because that's not how I will stand to be treated. I do not have people in my life who treat me like that. He's not going to be a continuing part of my life for any period of time past this launch and quite frankly, if he ever gets up in my face like that again, we're not just going to be talking at that point. I promise you, point blank, as clear as I can make it. And so it was one of those conversations where he tried just basically saying, oh yeah, let's get you grounded, you seem upset. And just doing this whole spiritual bend on me and basically I'm just like, you are the least spiritual person I've ever met in my life. You are the least grounded person I've ever met in my life and frankly you're the biggest hypocrit of anyone I've ever met in my life. So we're done and I will just simply say this. I don't think you know who I am if you think that's something that I'm capable of tolerating, because I'm not.
The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.
The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.
The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.
The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.
Google’s algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference.
Google's algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference.
Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.
Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.
Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet.
Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet.
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You'll also find out what blogs and social media platforms Eric and Neil use to stay on top of their game. Time Stamped Show Notes: 00:27 – Today's topic: How to Keep Track of Emerging Trends in Your Industry 00:37 – Eric looks at Feedly to take their RSS feeds and segment them 00:52 – When Eric wakes up, he's puts them into Pocket which is his “read later” tool 01:02 – Looking at the headlines in the morning gives Eric an idea on what is going on and gets his brain moving 01:23 – Neil uses Twitter 01:31 – It is still a great tool to know the latest in your industry 01:49 – Follow the people within your industry 01:59 – For Twitter, Eric uses Tweetbot 02:29 – Eric likes Twitter because when something big happens, it will trend easily 03:03 – Listen to different podcasts in your industry 03:24 – The new tactics and trends can be easily shared through podcasts 03:59 – Eric and Neil discuss with each other what they are doing and their results 04:30 – Eric and Neil are doing this with other people in their space 04:35 – “If you're not networking with people, you're not going to be ahead of them” 04:40 – Eric had a chat with Sean Ellis of Growth Hacker 04:52 – Shawn shares why he started Growth Hacker 05:04 – If you meet with other people, you can build relationships 05:18 – Eric shares when he went to the Traffic and Conversion Conference 05:25 – One of Neil's business partners connected with one of Eric's friends 06:16 – Make sure you reciprocate 06:28 – Eric enjoys looking at Venture Capital blogs like CB Insights, Mattermark and Crunchbase 07:03 – It can give you an idea of where things are going, in general 07:13 – That's it for today's episode! 3 Key Points: Twitter might be dead, but it is still a good platform to know what is currently happening in your space. Networking with people in your industry builds relationships and helps you stay updated on the latest news and trends. You will learn more if you reciprocate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what blogs and social media platforms Eric and Neil use to stay on top of their game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Keep Track of Emerging Trends in Your Industry 00:37 – Eric looks at Feedly to take their RSS feeds and segment them 00:52 – When Eric wakes up, he’s puts them into Pocket which is his “read later” tool 01:02 – Looking at the headlines in the morning gives Eric an idea on what is going on and gets his brain moving 01:23 – Neil uses Twitter 01:31 – It is still a great tool to know the latest in your industry 01:49 – Follow the people within your industry 01:59 – For Twitter, Eric uses Tweetbot 02:29 – Eric likes Twitter because when something big happens, it will trend easily 03:03 – Listen to different podcasts in your industry 03:24 – The new tactics and trends can be easily shared through podcasts 03:59 – Eric and Neil discuss with each other what they are doing and their results 04:30 – Eric and Neil are doing this with other people in their space 04:35 – “If you’re not networking with people, you’re not going to be ahead of them” 04:40 – Eric had a chat with Sean Ellis of Growth Hacker 04:52 – Shawn shares why he started Growth Hacker 05:04 – If you meet with other people, you can build relationships 05:18 – Eric shares when he went to the Traffic and Conversion Conference 05:25 – One of Neil’s business partners connected with one of Eric’s friends 06:16 – Make sure you reciprocate 06:28 – Eric enjoys looking at Venture Capital blogs like CB Insights, Mattermark and Crunchbase 07:03 – It can give you an idea of where things are going, in general 07:13 – That’s it for today’s episode! 3 Key Points: Twitter might be dead, but it is still a good platform to know what is currently happening in your space. Networking with people in your industry builds relationships and helps you stay updated on the latest news and trends. You will learn more if you reciprocate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Matt's guest in this episode is Shannon Dougall, Vice President of Marketing at Uberflip. They just returned from the annual Content to Conversion Conference in Scottsdale, AZ. It combines content and demand generators together. What are you seeing in the field and trends? Seeing overall that B2B marketers believe that content is more important than ever. 84% of B2B marketers are looking to increase their investment in content this year. 55% of marketing budgets are spent in content investment. But they are saying their content is under-performing. Why? Possible answers are: 1. Their content isn't very good. 2. The experience surrounding the content isn't peforming. 3. OR they are not able to see the results to properly measure the success. For content to be successful, it definitely needs to be engaging. To do this, need to consider the medium - read, interact - either way, it needs to be insightful, relevant and something other than what the "other guys" are producing. The content has to be action-oriented. You have to have a piece of content that you expect something to happen at the end. This should be common sense, but it is often forgotten in the rush to meet the content quota and flood the venues. Get an actionable list of insights from Shannon from the full episode. Listen now. About our guest: Shannon Dougall has been called, “a marketer of the future.” She is an adventurer, scientist, and artist in the field of marketing. She had been compared to a Swiss Army Knife, using her experiences and learnings towards an all-in-one type of demand generation and customer acquisition that includes storytelling, blogging, lifecycle marketing, digital marketing, SEO, paid advertising, email marketing, social media marketing, positioning, pre-product/product marketing, app store marketing, content marketing, growth hacking, and analytics just to name a few. Shannon's true north is to help business' transform to realize their true potential.
Matt's guest in this episode is Shannon Dougall, Vice President of Marketing at Uberflip. They just returned from the annual Content to Conversion Conference in Scottsdale, AZ. It combines content and demand generators together. Some of the points they are covering are: Results from research highlighting the most important content features Examples of successful, sales-converting content campaigns Key B2B content trends for 2017 What are you seeing in the field and trends? Seeing overall that B2B marketers believe that content is more important than ever. 84% of B2B marketers are looking to increase their investment in content this year. 55% of marketing budgets are spent in content investment. But they are saying their content is under-performing. Why? Possible answers are: 1. Their content isn't very good. 2. The experience surrounding the content isn't performing. 3. OR they are not able to see the results to properly measure the success. For content to be successful, it definitely needs to be engaging. To do this, need to consider the medium - read, interact - either way, it needs to be insightful, relevant and something other than what the "other guys" are producing. The content has to be action-oriented. You have to have a piece of content that you expect something to happen at the end. This should be common sense, but it is often forgotten in the rush to meet the content quota and flood the venues. Get an actionable list of insights from Shannon from the full episode. Listen now. About our guest: Shannon Dougall has been called, “a marketer of the future.” She is an adventurer, scientist, and artist in the field of marketing. She had been compared to a Swiss Army Knife, using her experiences and learnings towards an all-in-one type of demand generation and customer acquisition that includes storytelling, blogging, lifecycle marketing, digital marketing, SEO, paid advertising, email marketing, social media marketing, positioning, pre-product/product marketing, app store marketing, content marketing, growth hacking, and analytics just to name a few. Shannon's true north is to help business' transform to realize their true potential.
My guest in this episode is Jake Larsen. After Google asked him to be a YouTube Marketing Ambassador, Jake Larsen quit his job (a month before his first child was born) to start Video Power Marketing; a video marketing / advertising agency that helps people capture attention, drive traffic and increase sales using YouTube Advertising. Jake works with businesses to transform their YouTube ad campaigns into automated sales machines. His YouTube Ads have caught the attention from people all over the world, including online marketing giant Ryan Deiss, who asked Jake to speak at the Traffic & Conversions Summit in San Diego. This new video marketing strategy earned Jake a spot on the cover of Internet Marketing Magazine and on the speaking list of events such as SMX, VidSummit, Conversion Conference, and more. Share your thoughts with me on Twitter @mclaubscher and Instagram @cashflowninjapodcast Click To Tweet: How To Drive Traffic and Leads To Your Platform With Youtube Videos with Jake Larsen If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! so more people can find us! Interview Links: Videopower.org Recommended Books: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Support Our Sponsors Healthy ONNIT, use coupon code GETONNIT to receive 10% off your order when you use it at www.cashflowninjahealth.com Wealthy Fundrise, a great way to participate in commercial real estate investments. Learn more at www.cashflowninjawealth.com Wise Audible, download any audio book for FREE when you try Audible for 30 days at www.cashflowninjabook.com Killer Resources! Money Masters Playbook Cashflow Ninja Cashflow Investments Checklist Cashflow Ninja Cashflow Toolkit Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and instagram, @cashflowninjapodcast. Special thanks to for joining me this week. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself. Time Stamped Show Notes: 00:28 – Today's topic: Should you attend marketing conferences? 00:35 – it depends on what you want to learn 00:43 – Big vs small marketing conferences 01:04 – Neil attends marketing conferences for networking 01:58 – Eric loves conferences for the people he gets to meet 02:06 – Eric's experience at the Traffic and Conversion Conference 02:58 – Google “How to Throw Mastermind Dinners” 03:54 – Finding the right people to extend long-term friendship to 04:00 – Neil hates conference “sessions” 04:17 – Sessions vs Blog Posts 04:33 – Don't attend conferences for the sessions 05:30 – “When you're talking to people, it's not about what you're trying to accomplish. It's about them.” 05:58 – Go to marketing conferences and set the right expectations for yourself 06:20 – Do mastermind dinners by group 06:31 – Conference pass vs Expo pass 07:07 – The mastermind meetings are more valuable than the conference 07:19 – Read: Never Eat Alone 07:35 – That's it for today's episode! 3 Key Points: Attend marketing conferences for the networking opportunities. Set right and reasonable expectations for conferences. Don't invite people for one on one meetings because they probably won't show up. Create group events instead. Resources Mentioned: Never Eat Alone – Book Eric recommends to read Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself. Time Stamped Show Notes: 00:28 – Today’s topic: Should you attend marketing conferences? 00:35 – it depends on what you want to learn 00:43 – Big vs small marketing conferences 01:04 – Neil attends marketing conferences for networking 01:58 – Eric loves conferences for the people he gets to meet 02:06 – Eric’s experience at the Traffic and Conversion Conference 02:58 – Google “How to Throw Mastermind Dinners” 03:54 – Finding the right people to extend long-term friendship to 04:00 – Neil hates conference “sessions” 04:17 – Sessions vs Blog Posts 04:33 – Don’t attend conferences for the sessions 05:30 – “When you’re talking to people, it’s not about what you’re trying to accomplish. It’s about them.” 05:58 – Go to marketing conferences and set the right expectations for yourself 06:20 – Do mastermind dinners by group 06:31 – Conference pass vs Expo pass 07:07 – The mastermind meetings are more valuable than the conference 07:19 – Read: Never Eat Alone 07:35 – That’s it for today’s episode! 3 Key Points: Attend marketing conferences for the networking opportunities. Set right and reasonable expectations for conferences. Don’t invite people for one on one meetings because they probably won’t show up. Create group events instead. Resources Mentioned: Never Eat Alone – Book Eric recommends to read Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim . In his Conversion Conference 2016 presentation, “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes. Sometimes you need to make bold decisions to get significant results. He further notes that it's important to know what a conversion is. A lead that doesn't convert actually costs money so if a change drives unqualified leads it's not a good change.
Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim . In his Conversion Conference 2016 presentation, “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes. Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion is. A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change.
Shyamala Prayaga spoke at Conversion Conference 2016 in a presentation entitled Great User Experience Leads to Conversions - an Amazon Case Study. Daron Babin and Shyamala talk about how to create cool products that are pratical while giving the experience the user is looking for on this special edition of Digital Marketplace.
Daron Babin talks to Barry Feldman of Feldman Creative about his 11 techniques for writing more persuasive content. They speak about the tricks to the trade in persuasion, and the biggest mistakes and musts people can make on their web page in order to retain and convert visitors. Hear about Barry's conference session called "Word Power: 11 Techniques for Writing More Persuasive Content" on this special edition of Digital Marketplace on location from Conversion Conference 2016 in Las Vegas.
Bill Albert runs the largest User Experience Program in the United States at Bentley University. Daron Babin and Bill Albert discuss the unique opportunities the program offers students, and what Albert is hoping to get out of this year's conference on this special edition of Digital Marketplace on location at Conversion Conference 2016.
People of Distinction Process is a new intiative started by Vi's Senior Living content manager Leslie Boehms. Brandy Shapiro-Babin talks with Leslie about macaroons, native content marketing, leadbanks, and how she's been able to communicate content to prospects that may not be the most tech saavy on this special edition of Digital Marketplace on location from Conversion Conference 2016 in Las Vegas
Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode Why your personas are critical to the complex B2B sell How the “pronoun shift” will have a profound impact on the relevance of your content What the Greek legend of Narcissus has to do with your brand Why it’s important to turn one-off campaigns into serial business stories for true customer engagements Tips to start creating your own buyer and customer personas Ardath’s Relevance Maturity Matrix and how to make the shift to being relevant in the marketplace Resources Ardath's Twitter, @ardath421 Ardath’s books, “Digital Relevance” and “eMarketing Strategies for the Complex Sale” Marketing Interactions Content to Conversion Conference, Feb 15–17 Robert McKee Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Tim Ash speaks with the CEO of Wordstream, who spoke on CRO Strategy for Advertisers: Proven Secrets for 5X Conversion Lift at Conversion Conference 2015 in Las Vegas
Tim Ash speaks with Andy Crestodina, the Principal and Strategic Director of Orbit Media about his company helps other companies get better results with their sites. They also talk about the reasons for making a new website and what things could take it off track from a conversion perspective. We also learn about Andy’s pretty good reason for not being able to speak at this year’s Conversion Conference.
Risley Sams President of RHS Financial in San Francisco. He is a Certified Financial Planner and runs a wealth management company that helps Business Owners and Executives think bigger about their personal finances and He helps them Invest With Purpose Sharon Spears official customer service representative and longest standing volunteer at Dogs on Deployment Rick Mellor VP Sales and Marketing of openSource Contract Management. openSource provides a cloud-based contract management solution that helps companies to manage their contracts from within a highly secure, central repository, accessible from any Internet connection Tim Ash CEO of SiteTuners, the chairperson and founder of the international Conversion Conference event series, and the author of the bestselling book Landing Page Optimization. He speaks worldwide to online marketing audiences about making websites and landing pages that are more persuasive and convince people to take action
Internet Marketing: Insider Tips and Advice for Online Marketing
In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland. See acast.com/privacy for privacy and opt-out information.
The Big Fabu talks with Kassim Mughal, who discusses his background in health care that helped him gain the experience he needed to develop and implement business plans, which is his primary role at Ryactive. Also checking in is Josh Hood who oversees company projects and guides the visionary ideas that move the company forward.SiteTunersCEO Tim ash previews the upcoming Conversion Conference 2010 in San Jose, plus offers information on discount registration, and Benett talks about the Visa crackdown on post transaction offers, Amazon Tax and more!
Landing Page Optimization guru Tim Ash fills us in on his latest ventures, including his recent product launch by his company Site Tuners called Attention Wizard, as well as developing the program for the newly created Conversion conference.
David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference, We also learn about the latest release from SiteTuners called Attention Wizard, the Visual Attention Prediction Tool for Landing Pages , which uses advanced artificial intelligence algorithms to simulate human visual processing and attention.
David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference, We also learn about the latest release from SiteTuners called Attention Wizard, the Visual Attention Prediction Tool for Landing Pages , which uses advanced artificial intelligence algorithms to simulate human visual processing and attention.
© 2020-2025 Ivy Podcast Discovery LLC
