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In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to bridge students with industry through remote internships, mentorship programs, and real-world projects.Guest: Dr. Kimberly Selber, University of Texas Rio Grande Valley Professor, Graduate Program Director; Dean of Community EngagementProducer:Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/Host:Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/Music: Rolf Ruiz
In this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan. They discuss the allure of the advertising industry, the competitive nature of pitching for new business, and the need for more love and respect within the industry. The discussion also delves into the evolving agency model, the importance of building long-term consumer relationships, and the potential future of value-based pricing in advertising. Cairo emphasizes the significance of understanding and solving fundamental business and human problems rather than chasing the latest trends. This episode is a deep dive into the complexities and opportunities within the advertising world.Guest: Cairo Kenan Marsh, Founder & Executive Partner at relativ*Producer:Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/Host:Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/Music: Rolf Ruiz
Christian nationalism is a growing issue in the U.S., raising important questions about the relationship between faith and politics. How does our faith shape the way we engage with political issues? And are our political allegiances influencing our faith in ways we may not realize? While we're certainly not a news or political network, this is a timely and necessary conversation. Power—both religious and political—can be used to bring about justice and healing, but it can also be wielded in ways that cause harm. In the first episode of a two-part conversation, we're joined by Rev. Dr. David Rice, an alumnus of The Seattle School and Digital Strategist for BJC, where he leads online engagement and the Christians Against Christian Nationalism campaign. David begins by sharing his personal story—how his upbringing, ministry experiences, and cultural influences shaped his understanding of faith and politics. He also speaks to the challenges pastors and faith leaders face when addressing national issues from the pulpit, often being accused of being “too political.” We invite you to come back next week for part two of this conversation as David, Dan, and Rachael dive deeper—defining Christian nationalism, exploring our collective longing for control, and considering how we can engage with our communities in meaningful ways.
In this special episode of Women Lead, recorded live at our first Digital Distillery: Women's Edition - Hamburg, host Nadia Koski hops on the mic with many incredible leaders who discussed bold ideas in candid conversations. There are so many powerful insights and takeaways from these top women in media, tech, and advertising. You don't want to miss it!Instead of traditional long-form interviews, Nadia hit the floor capturing quick, impactful conversations with our panelists and guests who discussed:- Career advice they'd give their younger selves- How they've tackled imposter syndrome & inner doubts- Ways we can ALL build a more inclusive and diverse workplace… and much more.You'll hear from: Yasemin Efiloglu, Digital Strategist & AI Expert, Volt Europa, Julia Wittich Sauer, Head of News & Broadcast DACH, Google, Kathrin Franssen, CMO, OMD, Katharina Jäger, Head of Innovation & Technology, BVDW, Nathalia Hilgers, Director Demand Partnerships DACH, Equativ, Franziska Brückner, Group Lead Digital Media & Tech, Vodafone, Lena Schütze, Team Lead Client Services & Consulting, DOUGLAS, Sarah Kurzrock, Senior Client Partner DACH, Pinterest, Griselda Welsing, Lead Client Partner CPG, Pinterest, Antonia Breitenfellner, Executive Activation Search SEO, OMD, Daniela Grilnberger, Group Head Communications Design. Initiative, and Anika Stasch, Account Director, ShowHeroes.Don't miss our full Digital Distillery podcast with host Phil McDowell, where we'll break down even more key insights from the event.Links and recs:Connect withYasemin EfilogluJulia Wittich SauerKathrin FranssenKatharina Jäger Nathalia Hilgers Franziska Brückner Lena Schütze Sarah KurzrockGriselda Welsing Antonia BreitenfellnerDaniela GrilnbergerAnika StaschTune in and follow THE DIGITAL DISTILLERY PODCAST.Produced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram
Join Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important, companies should focus on creating an inclusive work culture where employees feel motivated and valued. Kathy also highlights the importance of agility and adaptability in today's rapidly changing world. She discusses the importance of asking the right questions and reframing the problem to be solved. Kathy shares insights into how organizations can develop robust strategic plans and align their product, sales, and marketing efforts for success. The episode also explores the concept of "pre-loved" goods and the importance of community impact in business.Guest:Kathy Hines,Founder and Chief Marketing Officer, Blu Moon LtdProducer:Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor atLERMA/Host:Francisco Cardenas, Principal of Digital and Social Strategy atLERMA/Music: Rolf Ruiz
Today's guest is Jonathan Alboum, Federal CTO & Principal Digital Strategist at ServiceNow. Founded in 2003, ServiceNow makes the world work better for everyone. The company's cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster and better ways to make work flow. Their aim is to allow employees and customers to be more connected, more innovative and more agile, therefore creating the future we imagine. Jonathan is a trusted technology thought leader, advisor to executives and mentor. As the Principal Digital Strategist for the Federal Government at ServiceNow, Jonathan works with federal agencies to deliver digital workflows that create great experiences and unlock productivity. Previously, he was the Public Sector CTO for Veritas Technologies, where he helped government, healthcare and education organizations manage, secure and identify business value from data on premises or in multi-cloud environments. In the episode, Jonathan talks about: His journey as Tech leader with extensive federal government experience, How ServiceNow streamlines complex government workflows for better service, Integrating tailored Generative AI for enhanced workflow, Providing secure, AI-enhanced platforms for federal agencies, How ServiceNow enhances government service delivery with AI-powered workflows, Building trust with reliable, secure and AI-enhanced services
Navigating the Nonprofit Landscape in 2025: Tech Challenges and Opportunities In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, dive into the evolving tech landscape and its implications for nonprofits in 2025. As they welcome the new year, the duo highlights key tech stories that could significantly impact the nonprofit sector, focusing on the influence of tech CEOs on political narratives and the role of AI in shaping information dissemination. Key Topics Discussed: Tech Giants and Political Influence: Tech leaders like Mark Zuckerberg and Tim Cook are actively engaging with the upcoming administration, potentially aligning more with conservative policies. This shift may affect content moderation and misinformation on platforms, which historically frustrates progressive nonprofits. AI as a Knowledge Source: George emphasizes the growing importance of AI in information retrieval, urging nonprofits to adapt their content strategies to remain visible in AI-driven search environments. This shift could redefine how nonprofits convey truth and engage with the public. Platform Changes and Nonprofit Strategy: With Meta's shift to a community note-style fact-checking system, concerns rise over misinformation, especially in global contexts where Facebook's platform safety is underfunded. Nonprofits in health and immigration sectors are advised to monitor these developments closely. The TikTok Ban Debate: As the Supreme Court deliberates on TikTok's future in the U.S., nonprofits are encouraged to diversify their platforms and back up content in anticipation of potential bans. Spotlight on AccessNow: Featured in TechCrunch, AccessNow offers critical digital protection services to human rights defenders, showcasing the vital role nonprofits play in safeguarding digital rights. Humanizing Homelessness: A ProPublica story highlights the personal losses experienced during homeless sweeps, underscoring the need for empathetic policy discussions. Community Support in Winter: In Central Texas, the nonprofit Home is distributing emergency kits and offering shelter rides to support the homeless during extreme cold, exemplifying the sector's resilience and community focus. Closing Thoughts: As nonprofits navigate these tech and policy shifts, staying informed and adaptable is crucial. The episode underscores the importance of strategic planning and community engagement in addressing both challenges and opportunities in the nonprofit sector.
Navigating the Nonprofit Landscape in 2025: Tech Challenges and Opportunities In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, dive into the evolving tech landscape and its implications for nonprofits in 2025. As they welcome the new year, the duo highlights key tech stories that could significantly impact the nonprofit sector, focusing on the influence of tech CEOs on political narratives and the role of AI in shaping information dissemination. Key Topics Discussed: Tech Giants and Political Influence: Tech leaders like Mark Zuckerberg and Tim Cook are actively engaging with the upcoming administration, potentially aligning more with conservative policies. This shift may affect content moderation and misinformation on platforms, which historically frustrates progressive nonprofits. AI as a Knowledge Source: George emphasizes the growing importance of AI in information retrieval, urging nonprofits to adapt their content strategies to remain visible in AI-driven search environments. This shift could redefine how nonprofits convey truth and engage with the public. Platform Changes and Nonprofit Strategy: With Meta's shift to a community note-style fact-checking system, concerns rise over misinformation, especially in global contexts where Facebook's platform safety is underfunded. Nonprofits in health and immigration sectors are advised to monitor these developments closely. The TikTok Ban Debate: As the Supreme Court deliberates on TikTok's future in the U.S., nonprofits are encouraged to diversify their platforms and back up content in anticipation of potential bans. Spotlight on AccessNow: Featured in TechCrunch, AccessNow offers critical digital protection services to human rights defenders, showcasing the vital role nonprofits play in safeguarding digital rights. Humanizing Homelessness: A ProPublica story highlights the personal losses experienced during homeless sweeps, underscoring the need for empathetic policy discussions. Community Support in Winter: In Central Texas, the nonprofit Home is distributing emergency kits and offering shelter rides to support the homeless during extreme cold, exemplifying the sector's resilience and community focus. Closing Thoughts: As nonprofits navigate these tech and policy shifts, staying informed and adaptable is crucial. The episode underscores the importance of strategic planning and community engagement in addressing both challenges and opportunities in the nonprofit sector.
Join us as we delve into the world of luxury travel with Cole Houweling, Digital Strategist at Wallop, a renowned marketing agency specializing in luxury hotels and unique travel experiences. Discover how Wallop crafts tailored digital strategies, leveraging cutting-edge techniques to drive direct bookings and elevate their clients' brand presence in the competitive hospitality landscape.
E-shopy rôznych veľkostí stále aj napriek dostatku informácií z okolia opakujú základné chyby. Zameriavanie sa len na výkonnostné prvky marketingu, využívanie sociálnych sietí, aj keď na nich nemáte čo komunikovať, či celkovo nezmyselné zadania sú len špička ľadovca. Ako správne vyhodnocovať veci v digitálnom marketingu, či investujete dosť a čo je pre e-shopy skutočne zbytočné nám prezradil Tomáš Cako, Digital Strategist v Digiline https://www.ecommercebridge.sk/marketingove-aktivity-pomer-cema-vykon 00:00 Úvod 02:48 Ako správne vyhodnocovať veci v digitálnom marketingu? 06:29 Prečo majú firmy často problém investovať do brand kampaní? 11:57 Je budovanie značky drahá záležitosť? 20:19 Dá sa zistiť, či investujete dosť peňazí na marketing? 25:43 Dokáže e-shop identifikovať komunikačné potreby? 33:24 Čo je pre veľké e-shopy zbytočné? 39:36 Aké veci vôbec nerealizovať v marketingových kampaniach? 41:50 Záver Ecommerce Bridge SK: https://www.ecommercebridge.sk/ Ecommerce Bridge CZ: https://www.ecommercebridge.cz/ Sledujte nás na sociálnych sieťach ⬇️ LinkedIn: SK https://www.linkedin.com/company/ecommerce-bridge-slovensko/ CZ https://www.linkedin.com/company/ecommerce-bridge-cesko/ Facebook: SK https://www.facebook.com/ecommercebridgeslovensko CZ https://www.facebook.com/EcommerceBridgeCesko Twitter: SK https://twitter.com/ecommbridgesk CZ https://twitter.com/ecommbridgecz
Tired of your press releases getting lost in the noise? This week, Loud and Clear welcomes Mickie Kennedy, a PR innovator who "hacked" the system using creativity and storytelling. Mickey shares how he built e-releases from the ground up, and how you can use his methods to get your business noticed. We discuss the power of story-based press releases, the importance of emotional connection, and how to leverage industry surveys to generate earned media. Learn how to stand out from the crowd and make your message heard, even with a small budget. Tune in to learn PR secrets that big brands are missing! Guests: Mickie Kennedy, CEO of eReleases. Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cárdenas, Principal of Digital Strategy & Integration at LERMA/ Music: S.A. De C.V.
Wasanga speaks to Katchie Nzama. Content Creator, Digital Strategist, Social Media Manager, about tips for women who are interested in traveling solo within the African continent.See omnystudio.com/listener for privacy information.
Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, a marketing expert known for her work in behavioral science and its application to marketing strategies, an award-winning author, and a sought-after speaker at marketing conferences worldwide joins me on this episode. Nancy has been named a Top 100 Creative Influencer, a Social Top 50 Email Marketing Leader, a Top 40 Digital Strategist, and one of the 10 Most Fascinating People in B2B Marketing. Her list of clients includes H&R Block, AARP, Sharp, Four Seasons, and many others. We explore behavioral science in marketing, how we really make decisions, triggers that increase the likelihood that someone will do what you want, and more. Get connected with Nancy: Website: https://www.hbtmktg.com/ Twitter: https://x.com/nharhut LinkedIn: https://www.linkedin.com/in/nancyharhut/ Facebook: https://www.facebook.com/nancy.harhut Instagram: https://www.instagram.com/nancyharhut/ Purchase a copy of Using Behavioral Science in Marketing: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480 Leave a 5-star review with a comment on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-minds-coffee-chat/id1539014324 Subscribe to my Business Builder Newsletter: https://bit.ly/32y0YxJ Want to learn how you can work with me to gain more clarity, build a rock-solid foundation for your business, and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call. Enjoy, thanks for listening, and please share with a friend! To your success, Jay
AI is the new social media—exciting, risky, and in need of guardrails. In this episode, we explore what makes a good AI policy and how to navigate the powerful tools reshaping our world. From confidentiality to data reliability, we cover key considerations for using AI responsibly.Joining the conversation is digital strategist Maddie Grant from Propel. She shares insights on crafting effective AI policies, testing their strength, and understanding where we stand in this fast-moving AI era. Tune in for essential guidance on shaping AI policies that protect and empower your organization.ResourcesMaddie Grant, Culture Designer & Digital Strategist at PropelJourney of Accountancy article, "Generative AI and risks to CPA firms" by Sarah Beckett Ference, CPA
Is your nine-to-five sucking the soul out of you? Do you dream of ditching your boss and joining the gig economy revolution? Then tune in to Loud and Clear, where advertising legend Rishad Tobaccowala throws down the gauntlet on outdated work models with his groundbreaking book Rethinking Work. Host Francisco Cardenas gets the inside scoop on why clinging to traditional work structures is like bringing a typewriter to a TED Talk. Rishad, a self-proclaimed disruptor, argues that companies are sleepwalking into obsolescence if they don't embrace radical changes in how, where, and WHY we work. Get ready for some serious truth bombs about: Why "debossification" is the future and how to navigate a world where talent calls the shots. Why AI is about to eat your lunch (and how to ensure it's delicious). Why the office is becoming as relevant as a fax machine (and what exciting alternatives are emerging). This episode is a wake-up call for anyone who feels trapped in a work rut. Rishad Tobaccowala's radical vision will inspire you to rethink your career, your company, and your entire approach to work. Guest: Rishad Tobaccowala, Author and Business Leader Produced: Rolf Ruiz, Digital Strategist and Creative Technologist LERMA Hosts and Intro: Francisco Cardenas, Principal Digital Strategy LERMA
On this episode I chatted with Gunnar Hood. Today we talk about his childhood, his career and his passions. He spent his high school years in Mexico City, worked off shaw, transitioned in to the digital marketing space, has had his own agency for sometime now and today we specifically touch on his latest venture using AI in your business. www.gunnarhood.com/tio Huge thank you to our sponsors. The Oklahoma Hall of Fame at the Gaylord-Pickens Museum telling Oklahoma's story through its people since 1927. For more information go to www.oklahomahof.com and for daily updates go to www.instagram.com/oklahomahof The Chickasaw Nation is economically strong, culturally vibrant and full of energetic people dedicated to the preservation of family, community and heritage. www.chickasaw.net Diffee Ford Lincoln Third generation Oklahoma business, the Diffee family continues to do business the right way, the family way. Go to www.diffeeford.net for all your new and used car needs and follow them on instagram www.instagram.com/diffee_ford Dog House OKC - When it comes to furry four-legged care, our 24/7 supervised cage free play and overnight boarding services make The Dog House OKC in Oklahoma City the best place to be, at least, when they're not in their own backyard. With over 6,000 square feet of combined indoor/outdoor play areas our dog daycare enriches spirit, increases social skills, builds confidence, and offers hours of exercise and stimulation for your dog http://www.thedoghouseokc.com/
Nonprofit Sector Faces Legislative and Financial Challenges Amid Innovative Solutions In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing issues and inspiring initiatives in the nonprofit sector. They begin with the failed U.S. House bill H.R. 9495, which sought to give the Treasury Department unilateral power to revoke nonprofits' 501(c)3 status if deemed to support terrorism. Although the bill was defeated, the discussion highlights concerns over due process and the potential for abuse, emphasizing the need for vigilance in protecting nonprofit rights. Next, the duo explores a Los Angeles Times story about nonprofits facing financial strains due to the city's mansion tax. Two organizations, the Motion Picture and Television Fund and Los Angeles Jewish Health, incurred significant taxes despite their missions aligning with affordable housing goals. This situation underscores the complexities of nonprofit tax laws and the need for legislative reform to prevent financial burdens that hinder mission-driven work. Shifting focus to solutions, the hosts discuss Bloomberg's report on Acumen's ambitious $1.5 billion investment in agricultural technology startups across developing nations. This initiative aims to enhance climate resilience and improve yields for small-scale farmers, marking a significant shift from traditional aid models to sustainable, systems-based approaches. Finally, a feel-good story from CBS News highlights "Adventures in Training with a Purpose," a nonprofit offering wellness services to veterans and first responders. Founded by former Pittsburgh Steelers player John Kalb, this organization provides comprehensive support to improve mental and physical health, celebrating its impact with a fundraising event featuring Steelers legends. Critical Insights: The defeat of H.R. 9495 demonstrates the power of civil society in protecting nonprofit rights, but ongoing vigilance is necessary. Legislative gaps, like those seen in the LA mansion tax, can impose unintended financial burdens on nonprofits, highlighting the need for reform. Acumen's investment exemplifies a strategic shift towards sustainable development in agriculture, addressing significant funding gaps in climate resilience. Call to Action: Nonprofit professionals and advocates are encouraged to stay informed about legislative developments and support initiatives that drive systemic change. Engaging in policy discussions and advocating for reform can help protect and empower the sector. Closing Thought: As challenges persist, the nonprofit sector's resilience and innovation continue to shine. By fostering collaboration and leveraging strategic investments, the sector can navigate obstacles and create lasting impact.
In this episode of Loud and Clear, host Francisco Cardenas sits down with Julie Ross, Director of Cultural Fluency at LERMA/, to dive into her insightful white paper, "From Powerless to Powerful." Together, they explore the complex interplay between politics and branding, touching on how brands, not only react to, but also shape cultural and political narratives. Julie shares five key risks facing brands today—from the divisive effects of "red and blue branding" to the challenge of avoiding political entanglements—as well as strategies for brands to thrive amidst these pressures. The conversation includes practical advice on how brands can “check the political weather,” activate scenario planning, and find their unique stance without becoming political pawns. Tune in for a thought-provoking discussion on brand resilience and adaptation in today's unpredictable sociopolitical climate. Whitepaper Link. (designer: Gray Needham) Guests: Julie Ross, Director of Cultural Fluency at LERMA/ (jross@lermaagency.com) Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cárdenas, Principal of Digital Strategy & Integration at LERMA/ Music: S.A. De C.V.
Nonprofit Sector Faces Legislative and Financial Challenges Amid Innovative Solutions In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing issues and inspiring initiatives in the nonprofit sector. They begin with the failed U.S. House bill H.R. 9495, which sought to give the Treasury Department unilateral power to revoke nonprofits' 501(c)3 status if deemed to support terrorism. Although the bill was defeated, the discussion highlights concerns over due process and the potential for abuse, emphasizing the need for vigilance in protecting nonprofit rights. Next, the duo explores a Los Angeles Times story about nonprofits facing financial strains due to the city's mansion tax. Two organizations, the Motion Picture and Television Fund and Los Angeles Jewish Health, incurred significant taxes despite their missions aligning with affordable housing goals. This situation underscores the complexities of nonprofit tax laws and the need for legislative reform to prevent financial burdens that hinder mission-driven work. Shifting focus to solutions, the hosts discuss Bloomberg's report on Acumen's ambitious $1.5 billion investment in agricultural technology startups across developing nations. This initiative aims to enhance climate resilience and improve yields for small-scale farmers, marking a significant shift from traditional aid models to sustainable, systems-based approaches. Finally, a feel-good story from CBS News highlights "Adventures in Training with a Purpose," a nonprofit offering wellness services to veterans and first responders. Founded by former Pittsburgh Steelers player John Kalb, this organization provides comprehensive support to improve mental and physical health, celebrating its impact with a fundraising event featuring Steelers legends. Critical Insights: The defeat of H.R. 9495 demonstrates the power of civil society in protecting nonprofit rights, but ongoing vigilance is necessary. Legislative gaps, like those seen in the LA mansion tax, can impose unintended financial burdens on nonprofits, highlighting the need for reform. Acumen's investment exemplifies a strategic shift towards sustainable development in agriculture, addressing significant funding gaps in climate resilience. Call to Action: Nonprofit professionals and advocates are encouraged to stay informed about legislative developments and support initiatives that drive systemic change. Engaging in policy discussions and advocating for reform can help protect and empower the sector. Closing Thought: As challenges persist, the nonprofit sector's resilience and innovation continue to shine. By fostering collaboration and leveraging strategic investments, the sector can navigate obstacles and create lasting impact.
What happens when AI-generated hosts discover they're not real? In this episode of Loud and Clear, Francisco "Pancho" Cardenas and the digital team at LERMA/ explore this mind-bending concept through the Notebook LM Deep Dive podcast, where AI hosts face their own artificiality. The conversation led by experts of the digital team Paolo, Christen, Rodolfo, and Pranav, delve into the layers of generative content, touching on the blurred boundaries between real and unreal in digital storytelling. A blend of humor, tech insight, and philosophical musings, this episode promises a unique look at AI's role in media. Guests: Christen Jacquottet, Digital Producer and Front End developer at LERMA/ Rolf Ruiz, Creative Technologist at LERMA/ Paolo De Leon, UX/UI Designer at LERMA/ Pranav Kumar, Digital Project Manager Strategist at LERMA/ Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/Host: Francisco Cárdenas, Principal of Digital Strategy & Integration at LERMA/Music: S.A. De C.V.
Leveraging Holidays for Nonprofit Fundraising: Insights and Strategies In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into innovative fundraising strategies for nonprofits, focusing on leveraging holidays to boost donations. As the holiday season approaches, they highlight the potential of using cultural events like Halloween and upcoming festivities such as Thanksgiving and Giving Tuesday to engage donors and drive fundraising efforts. They cite examples like Trick or Treat for UNICEF and initiatives by organizations such as Operation Shoebox and Ronald McDonald House, which have successfully intertwined fundraising with holiday traditions. Key Insights: Holiday Fundraising Success: Historical campaigns like Trick or Treat for UNICEF have raised over $100 million by tapping into holiday traditions, demonstrating the effectiveness of aligning nonprofit activities with cultural events. Strategic Planning: Nonprofits are encouraged to plan ahead using resources like Whole Whale's Causewriter AI to brainstorm and develop campaigns that integrate seamlessly with various holidays, making it easier to ride existing cultural waves rather than creating new ones. Navigating Rising Costs Amid Revenue Declines The episode also addresses the financial challenges nonprofits face due to rising benefit costs. George shares insights from an analysis of 33,000 organizations, revealing a 12.7% annual increase in employee benefit expenses, posing significant financial strain as revenue streams decline. This discussion highlights the urgent need for strategic financial planning and potential policy interventions to alleviate cost pressures on nonprofits. Blood Donation System: A Nonprofit Model An interview with Kurt Bailey, CEO of Bloodworks Northwest, offers a deep dive into the nonprofit-led blood supply system in the U.S. Bailey explains how the decentralized model, reliant on voluntary donations, provides essential flexibility and redundancy. The conversation underscores the critical role of nonprofits in maintaining a stable blood supply and the unique challenges they face in targeting younger donors. Feel-Good Initiatives and Creative Fundraising Ideas The podcast wraps up with feel-good stories like a Halloween costume 5K event supporting justice nonprofits and creative ideas for engaging communities in fundraising activities. They emphasize the importance of tapping into existing cultural moments, such as marathons and community events, to enhance nonprofit visibility and support. Reflective Thought: As nonprofits navigate financial challenges and look for innovative fundraising strategies, leveraging cultural events and holidays presents a powerful opportunity to connect with donors and communities. By aligning their missions with existing traditions, nonprofits can amplify their impact and ensure sustainability in uncertain times.
Leveraging Holidays for Nonprofit Fundraising: Insights and Strategies In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into innovative fundraising strategies for nonprofits, focusing on leveraging holidays to boost donations. As the holiday season approaches, they highlight the potential of using cultural events like Halloween and upcoming festivities such as Thanksgiving and Giving Tuesday to engage donors and drive fundraising efforts. They cite examples like Trick or Treat for UNICEF and initiatives by organizations such as Operation Shoebox and Ronald McDonald House, which have successfully intertwined fundraising with holiday traditions. Key Insights: Holiday Fundraising Success: Historical campaigns like Trick or Treat for UNICEF have raised over $100 million by tapping into holiday traditions, demonstrating the effectiveness of aligning nonprofit activities with cultural events. Strategic Planning: Nonprofits are encouraged to plan ahead using resources like Whole Whale's Causewriter AI to brainstorm and develop campaigns that integrate seamlessly with various holidays, making it easier to ride existing cultural waves rather than creating new ones. Navigating Rising Costs Amid Revenue Declines The episode also addresses the financial challenges nonprofits face due to rising benefit costs. George shares insights from an analysis of 33,000 organizations, revealing a 12.7% annual increase in employee benefit expenses, posing significant financial strain as revenue streams decline. This discussion highlights the urgent need for strategic financial planning and potential policy interventions to alleviate cost pressures on nonprofits. Blood Donation System: A Nonprofit Model An interview with Kurt Bailey, CEO of Bloodworks Northwest, offers a deep dive into the nonprofit-led blood supply system in the U.S. Bailey explains how the decentralized model, reliant on voluntary donations, provides essential flexibility and redundancy. The conversation underscores the critical role of nonprofits in maintaining a stable blood supply and the unique challenges they face in targeting younger donors. Feel-Good Initiatives and Creative Fundraising Ideas The podcast wraps up with feel-good stories like a Halloween costume 5K event supporting justice nonprofits and creative ideas for engaging communities in fundraising activities. They emphasize the importance of tapping into existing cultural moments, such as marathons and community events, to enhance nonprofit visibility and support. Reflective Thought: As nonprofits navigate financial challenges and look for innovative fundraising strategies, leveraging cultural events and holidays presents a powerful opportunity to connect with donors and communities. By aligning their missions with existing traditions, nonprofits can amplify their impact and ensure sustainability in uncertain times.
Moving to a new country is a big change and figuring out how much money you'll need to live can be a challenge. We are joined by Tanvi Chitnis, Digital Strategist with Credit Canada, to talk about Butterfly which is a budgeting app designed for newcomers. Find out more at creditcanada.com and connect on Facebook, X, and Instagram.
Exploring 'Extractive Empathy' and the Dynamics of Nonprofit Fundraising In this episode of the Nonprofit News Feed, hosts George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist at Whole Whale, dive into the intricacies of nonprofit news with a focus on the concept of "extractive empathy." The episode begins with a discussion on the palpable anticipation in the social impact space surrounding upcoming elections, which could influence strategic planning and decision-making. A key highlight of the episode is the introduction of "extractive empathy," a term coined by Whole Whale to describe the use of emotionally charged personal narratives to drive donations on crowdfunding platforms. This approach, while effective in generating immediate financial support, often overlooks long-term community needs and sustainable solutions. The conversation references a study showing that individuals with higher incomes raise more funds due to expansive social networks, emphasizing the imbalance in crowdfunding dynamics. The hosts critique this approach by pointing out how platforms like GoFundMe prioritize individual stories over systemic change, which can exacerbate inequities. They suggest strategies to mitigate these issues, such as implementing an "overflow" system where excess funds beyond a set goal are directed to designated charities. In the latter part of the episode, George and Nick discuss a new report on U.S. charitable giving trends, highlighting an increase in donations from both individuals and institutions. However, they note that a small percentage of donors account for a significant portion of total donations, underscoring the growing influence of high-net-worth individuals in philanthropy. The episode wraps up with a feel-good story about an Austin-based nonprofit providing free English lessons to Afghan refugee women, showcasing grassroots efforts to support displaced communities. Despite the heavy topics, the hosts inject humor and encourage listeners to engage with these critical discussions. Key Takeaways: "Extractive empathy" highlights the challenges of relying on emotional narratives for fundraising, which can divert attention from systemic solutions. The increasing role of wealthy donors in philanthropy necessitates tailored strategies to engage high-net-worth individuals effectively. Grassroots initiatives, like language classes for refugees, play a vital role in community support and integration. Reflective Thought: As the nonprofit sector navigates these complex dynamics, it's crucial to balance immediate fundraising needs with long-term, equitable solutions that address root causes rather than symptoms.
Exploring 'Extractive Empathy' and the Dynamics of Nonprofit Fundraising In this episode of the Nonprofit News Feed, hosts George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist at Whole Whale, dive into the intricacies of nonprofit news with a focus on the concept of "extractive empathy." The episode begins with a discussion on the palpable anticipation in the social impact space surrounding upcoming elections, which could influence strategic planning and decision-making. A key highlight of the episode is the introduction of "extractive empathy," a term coined by Whole Whale to describe the use of emotionally charged personal narratives to drive donations on crowdfunding platforms. This approach, while effective in generating immediate financial support, often overlooks long-term community needs and sustainable solutions. The conversation references a study showing that individuals with higher incomes raise more funds due to expansive social networks, emphasizing the imbalance in crowdfunding dynamics. The hosts critique this approach by pointing out how platforms like GoFundMe prioritize individual stories over systemic change, which can exacerbate inequities. They suggest strategies to mitigate these issues, such as implementing an "overflow" system where excess funds beyond a set goal are directed to designated charities. In the latter part of the episode, George and Nick discuss a new report on U.S. charitable giving trends, highlighting an increase in donations from both individuals and institutions. However, they note that a small percentage of donors account for a significant portion of total donations, underscoring the growing influence of high-net-worth individuals in philanthropy. The episode wraps up with a feel-good story about an Austin-based nonprofit providing free English lessons to Afghan refugee women, showcasing grassroots efforts to support displaced communities. Despite the heavy topics, the hosts inject humor and encourage listeners to engage with these critical discussions. Key Takeaways: "Extractive empathy" highlights the challenges of relying on emotional narratives for fundraising, which can divert attention from systemic solutions. The increasing role of wealthy donors in philanthropy necessitates tailored strategies to engage high-net-worth individuals effectively. Grassroots initiatives, like language classes for refugees, play a vital role in community support and integration. Reflective Thought: As the nonprofit sector navigates these complex dynamics, it's crucial to balance immediate fundraising needs with long-term, equitable solutions that address root causes rather than symptoms.
Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing, a consultancy that applies human behavior to marketing. As an internationally recognized creative director, she blends best-of-breed creative with decision science. Nancy is an international keynote speaker and has been named a Top 40 Digital Strategist by Online Marketing Institute, a Top 100 Creative Influencer by Ad Club, and a Top 50 Email Marketing Leader by Social. She is also the best-selling author of Using Behavioral Science in Marketing. In this episode… Some marketers today are so immersed in numbers and metrics that they often neglect the customer. Others may focus excessively on visual ads, distracting customers from the overall message. Yet 95% of purchasing decisions are made in the subconscious mind. How can you tap into these behavioral insights to influence purchasing decisions? Behavioral science researcher and innovative marketer Nancy Harhut says the key to driving purchasing decisions is persuasive messaging. Creative marketers can leverage unconscious behavior drivers like the endowment and Zeigarnik effect, social proof, the uncertainty reward, and autonomy and reciprocity bias. For instance, the endowment effect involves generating urgency and scarcity through limited-time offers, whereas the Zeigarnik effect can be used to spark customers' memories about abandoned carts. You can also offer customers purchasing and discount choices to harness autonomy bias while generating a desired result. When utilizing social proof, Nancy recommends featuring testimonials that begin with skepticism to increase credibility and reach uncertain customers. Tune in to today's episode of the Up Arrow Podcast as William Harris chats with Nancy Harhut, the Co-founder and Chief Creative Officer at HBT Marketing, about behavioral science tactics for e-commerce marketing. Nancy shares customer decision-making shortcuts, the true drivers of purchasing decisions, and why you should optimize for lifetime value rather than one-time purchases.
Navigating Nonprofit Cybersecurity and Global Funding Challenges In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing nonprofit sector issues, with a focus on cybersecurity threats and global funding challenges. They also highlight a significant philanthropic initiative by Melinda French Gates. Key Topics and Insights: Cybersecurity Threats to Nonprofits: George and Nick discuss a sophisticated phishing attempt targeting Whole Whale, emphasizing the growing threat of AI-enabled social engineering scams. They caution nonprofits to enhance cybersecurity awareness and train staff to recognize suspicious activities. The conversation includes insights from Joshua Pesky of Roundtable Technology, highlighting the need for vigilance against phishing scams, particularly those exploiting power dynamics and urgency. Melinda French Gates' Philanthropic Initiative: Melinda French Gates has pledged an additional $250 million to support women's health globally through the "Action for Women's Health" grant competition. This initiative, managed by Lever for Change, aims to provide unrestricted funding to at least 100 nonprofits, signaling a shift towards more open and transparent philanthropic processes. Global Humanitarian Funding Gaps: The New Humanitarian reports on record-wide funding gaps in the global humanitarian sector, with UN appeals only 45% funded in 2023. The discussion highlights the strain on resources due to prolonged crises and the challenges faced by local aid organizations in securing funding. George and Nick draw parallels between global and local nonprofit sectors, noting similar challenges in transparency, efficiency, and funding. Voter Participation Initiatives in Alabama: The episode concludes on a positive note with the "Defend the Ballot" initiative in Alabama, aimed at increasing voter participation amid restrictive state laws. The effort seeks to address low voter turnout and empower citizens to exercise their voting rights. Call to Action: Nonprofits are encouraged to prioritize cybersecurity training and awareness to safeguard against evolving threats. Additionally, organizations should explore opportunities for funding through open calls like Melinda French Gates' initiative and remain informed about global and local funding trends. Reflection: The episode underscores the importance of adaptability and resilience in the nonprofit sector, particularly in the face of cybersecurity risks and funding challenges. By fostering a culture of vigilance and leveraging innovative funding opportunities, nonprofits can continue to make a significant impact.
In this episode of Loud and Clear, we dive deep into the world of SwapCon with its Founder and Creative Director, Jason Won. SwapCon is more than just Dallas' biggest Swap, Sell, and Buy event; it's a space where community, culture, and creativity converge. Jason shares the inspiration behind creating this unique marketplace, where people come together to showcase their personal style through fashion and accessories while connecting through the shared experience of swapping and selling. Join us for an insightful conversation on how SwapCon has grown into a cultural hub, bringing people from diverse backgrounds together to celebrate their individuality. Relevant links: https://swapcon.org/ Guests: Jason Won, Founder and Creative Director of SwapCon Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cárdenas, Principal of Digital Strategy & Integration at LERMA/ Music: S.A. De C.V.
Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget. George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale's website, offering valuable insights and benchmarks across various nonprofit sectors. The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support. Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution. Another significant topic is the "Silver Tsunami," referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement. Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals' lives.
Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget. George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale's website, offering valuable insights and benchmarks across various nonprofit sectors. The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support. Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution. Another significant topic is the "Silver Tsunami," referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement. Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals' lives.
On this episode of Loud and Clear, host Francisco Cárdenas welcomes Abrianna González and Grey Needham, two summer interns at Lerma, to discuss their fresh perspectives on the advertising industry. Abrianna, from SCAD with a background in game development and visual effects, and Grey, a recent TCU Graphic Design graduate and avid esports participant, share their experiences and insights. They discuss their impressions of working at an ad agency, the importance of integrating gaming into marketing strategies, and the potential of live streaming in the digital advertising landscape. The conversation also explores the changing dynamics of gaming communities, the role of diversity in the workplace, and how businesses can better engage with younger generations through innovative advertising techniques. Guests: Abrianna Gonzalez, Digital Strategist & Grey Needham, Creative-- LERMA/ Summer 2024 Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cárdenas, Principal of Digital Strategy & Integration at LERMA/ Music: S.A. De C.V.
Tonight, Don is joined by Digital Strategist and Activist Olivia Julianna, Young Democrats of America Vice President Kati Durkin, and HIT Strategies Senior Research Manager Joshua Doss. They'll discuss Trump's unhinged press conference from Mar-A-Lago and the latest updates on the Harris/Walz campaign. What can we expect from a Trump/Harris debate? What are the latest polls telling us? How can Kamala reach young and swing voters? Tune in for a critical conversation you won't want to miss! Learn more about your ad choices. Visit megaphone.fm/adchoices
Main Topics: The rise of AI and LLMs in search engines Implications for nonprofit brand visibility and content strategy Governance issues in nonprofits National Make A Will Month and planned giving Nonprofit consultant cost and compensation survey Special Guests: George Weiner, Chief Whaler at Whole Whale Nick Azulay, Digital Strategist at Whole Whale Critical Insights: AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy. Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools. Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations. National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving. Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector. Quotes: George Weiner: "It doesn't matter if you believe in gravity. Gravity believes in you. The same goes for AI." Nick Azulay: "How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking." Calls to Action: Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape. Board members must take their governance roles seriously to prevent financial mismanagement. Nonprofits should actively promote planned giving during National Make A Will Month. Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey. Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success.
Main Topics: The rise of AI and LLMs in search engines Implications for nonprofit brand visibility and content strategy Governance issues in nonprofits National Make A Will Month and planned giving Nonprofit consultant cost and compensation survey Special Guests: George Weiner, Chief Whaler at Whole Whale Nick Azulay, Digital Strategist at Whole Whale Critical Insights: AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy. Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools. Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations. National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving. Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector. Quotes: George Weiner: "It doesn't matter if you believe in gravity. Gravity believes in you. The same goes for AI." Nick Azulay: "How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking." Calls to Action: Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape. Board members must take their governance roles seriously to prevent financial mismanagement. Nonprofits should actively promote planned giving during National Make A Will Month. Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey. Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success.
Life Changes Show with Filippo Voltaggio and cohost Mark Laisure, with Executive Producer Dorothy With Guests, Digital Strategist, Data Scientist, Thoryn Stephens and Singer, Songwriter, Folk-Pop Artist, Joseph Eid Featuring Performance Guest, Singer / Songwriter, Folk-Pop Artist, Joseph Eid; and Interview Guest, Digital Strategist and Data Scientist, Thoryn Stephens, on The Life Changes Show, Episode 800 Interview Guest: THORYN STEPHENS; and Performance Guests: JOSEPH EID
Mom Who Works: Redefining what it means to be a working mom (in a world without working dads...)
Danielle Stoltz is an incredible leader, business owner, encourager and mom of three. In this episode, she shares the power of two to do lists: done FOR you and done BY you, as well as challenges the notion we must be growing and thriving in motherhood to be flourishing. It's an episode that will leave you smiling, grateful and inspired. You can find Danielle on Instagram @DanielleNStoltz and at https://www.daniellestoltz.com.
Holy guacamole, Instagram has made some updates that retailers need to know about!Steph Bechard from Crystal Media is joining me today to break it all down for you. We are going to tell you what these updates are, why you need to know, and what it means for you as a retailer. And it's good news for you as a small business. So yay! If you are marketing on Instagram and you're looking for ways to connect with your customers, drive foot traffic, drive website traffic, increase your audience and your engagement on the platform. We're going to talk about how you can do that and how the latest Instagram updates are going to support you.[00:00] Navigating Instagram's Latest Updates with Steph Bechard[01:16] Welcome Steph Bechard, Digital Strategist at Crystal Media03:47] What are the recent changes to the Instagram algorithm[11:34] The Do's and Don'ts for the New Instagram Updates[11:46] DO be posting original content that is educational, inspiring, entertaining[13:09] DO create collaboration posts[14:27] How do you create a collaboration post on Instagram?[15:47] DO be consistent[16:38] DO put your own spin on trends, pop culture, and memes[18:07] DO Live Video[18:23] DO have the right account type[20:11] DON'T post wholesale product images...as is[22:50] Join the 5-Day Facebook/Instagram Story Challenge, June 24 -28, 2024[24:51] DON'T use Canva template (without modifying them!)[25:30] Are there issues with copyright if I'm using a meme?[26:41] CAUTION: Be careful reposting vendor content (without adding your own spin)[27:43] HEADS UP - you might be getting a boost based on your location in the algorithm[30:31] Be sure to join the Rooted In Retail Facebook Group[31:01] Getting notice about Meta monetization? You might want to give it a try[35:01] What to learn more and stay on top of changes - join our Insider membershipLinks:5-Day Facebook/Instagram Story Challenge - https://www.crystalmediaco.com/story/Crystal Media's Insiders Membership - https://www.crystalmediaco.com/insider/Get the Show Notes on the website: https://www.crystalmediaco.com/episodes/navigating-instagrams-latest-updates-with-steph-bechard/Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretailJoin our Rise and Shine newsletter for all the latest marketing news for retailers - https://www.crystalmediaco.com/
In this episode of Loud and Clear, Francisco Cárdenas hosts a dynamic conversation with industry veterans Riccardo Ferraris and Vivek Kuchibotla, co-founders of Think Catalyst. Dive deep into the heart of advertising agency-client relationships and discover how Think Catalyst is revolutionizing the matchmaking process between brands and agencies. With decades of experience across global markets, Riccardo and Vivek share their insights on building long-lasting, productive partnerships in an era of rapid technological change and consumer empowerment. Learn about the pitfalls of the current pitch process, the importance of mutual understanding, and why creating "advertising marriages" over "advertising Tinder" is crucial for brand success. This episode is a must-listen for anyone in the advertising world looking to navigate the complexities of modern agency-client dynamics. Guests: Vivek Kutchibotla, Co-Founder Think Catalyst & Riccardo Ferraris, Co-Founder Think Catalyst Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cárdenas, Principal of Digital Strategy & Integration at LERMA/ Music: S.A. De C.V. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message
So you want to finance a home electrification project but don't know where to start? Well, you're in luck! In this episode of the Rise Up Podcast, Nick Hylla talks to Nicole Burford, VP of Market Development and Sustainability at Clean Energy Credit Union, about what consumers should know before taking out a clean energy loan, how to determine the best financing, and the impact of where you do your banking. Did you know MREA Members are eligible to join the Clean Energy Credit Union and secure a loan for a clean energy product or service? Now you do! Learn more at: www.midwestrenew.org/cecu/ Join as an MREA Member at: www.midwestrenew.org/membership/ Get Connected: Rise Up Podcast: https://www.riseupmidwest.org The Energy Fair: https://www.theenergyfair.org The MREA: https://www.midwestrenew.org Email: Info@midwestrenew.org 00:00 Nicole Burford Introduction 01:18 About Clean Energy Credit Union 04:11 What makes CECU unique 06:06 Changes in lending 9:18 Working with Inclusive 10:39 Considerations before taking on a loan 15:10 What else should a consumer know? 17:33 How to determine the best financing 20:11 Clean Energy for All loan program 24:39 Greenhouse Gas Reduction Fund 28:35 Impact of where you do your banking ABOUT OUR GUEST: NICOLE BURFORD Nicole is the Senior Director of Marketing and Sustainability at Clean Energy Credit Union. Nicole has over 10 years of marketing experience spread across a variety of industries. At Clean Energy Credit Union, Nicole oversees and leads the development of company-wide sustainability and marketing practices. Nicole implements programs to increase the awareness of the credit union's mission, while also fostering relations with the communities it serves. After studying Advertising and Communications at Iowa State University, Nicole was one of 30 students nationwide accepted to Gannet's Talent Development Program where she began her career as a Digital Strategist at Register Media. When she relocated to Colorado, she worked at a digital agency where she had the opportunity to help clients with their digital marketing efforts. In her current position, Nicole collaborates with external partners of the Clean Energy Credit Union to enhance member experience. Nicole is passionate about the environment and fighting climate change. This passion drew her to Clean Energy Credit Union's mission. She is involved in a variety of environmental organizations and is happy to be working for a not-for-profit business that is helping to combat climate change and create a more sustainable future.
I get to know Selena Conmackie, a WordPress wizard who's all about serving digital small businesses. We talk about her dual role as a designer and a digital strategist, and why she's everyone's tech bestie. We also touch on personal stuff, like the impact of our business choices on family life, and the legacy we're building for our kids. Watch the episode How Website Analytics Can Super Charge Your Marketing Efforts with Selena Conmackie (releases May 29th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSelena's Links:Connect with Selena ConmackieDM Selena: www.instagram.com/thehauoliListen to Selena's guest expert episode: How Website Analytics Can Help You In Your Marketing Effort With Selena ConmackieTimestamps:0:00 Tech Bestie9:25 Soulmates, Parenting, and Life Transitions19:33 Parenting a Teen Digital Entrepreneur25:39 Involving Kids in Business Success33:31 Website Analytics for Marketing SuccessTake Control Of Your Ad Results Without The Monthly Retainer FeeClick here to get 28 days of one-on-one FB Ads training from me with unlimited support.So you can successfully run ads campaigns with lower lead costs and higher revenue. Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
Episode Summary: Navigating Google's Core Update and Nonprofit Impacts In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azoulay, Digital Strategist at Whole Whale, delve into the recent Google core update and its implications for nonprofits. They also cover other significant news, including personnel changes at the Gates Foundation and new grant opportunities from Amazon Web Services. Main Topics: Google's March 2024 Core Update: Impact on Nonprofits: George and Nick discuss how the recent Google core update has led to a substantial decline in organic traffic for many nonprofits, including a 40% drop in some cases at Whole Whale. This update prioritizes content quality and credibility over links, which could disadvantage smaller nonprofits. Search Generated Experience (SGE): The anticipated rollout of Google's SGE will prioritize AI-generated answers over traditional search results, potentially reducing visibility and engagement for nonprofit websites. Melinda French Gates Resigns from Gates Foundation: Transition: Melinda French Gates steps down from the Bill and Melinda Gates Foundation to focus on her personal philanthropic efforts, particularly around women and families. The foundation will now be chaired solely by Bill Gates and renamed the Gates Foundation. Implications: This significant change could impact the foundation's strategic direction and funding priorities. Amazon Web Services Imagine Grants for Nonprofits: Grant Details: AWS is offering grants to nonprofits to leverage cloud technology for mission-critical projects. Categories include Pathfinder Generative AI Award and Go Further, Faster, with awards ranging from $50,000 to $200,000. Application Window: Open from May 3rd to June 3rd, these grants provide financial support, promotional credits, and implementation guidance. Black Lives Matter vs. Tides Foundation: Lawsuit: The BLM Global Network is suing the Tides Foundation for allegedly diverting $33 million meant for them. The case raises questions about fiscal sponsorship and fund allocation. Fiscal Sponsorship: George explains the benefits and potential pitfalls of fiscal sponsorship for nonprofit organizations. Feel-Good Story: Arizona Champions of Change: Awards: Arizona Big Media announces finalists for the Champions of Change awards, highlighting visionary nonprofit leaders in the state. This initiative underscores the importance of recognizing local heroes in the nonprofit sector. Critical Insights: Google's Update: Nonprofits must closely monitor their organic traffic and adapt their SEO strategies to maintain visibility. Regular traffic reports and proactive adjustments are essential. Philanthropic Shifts: Changes in leadership at major foundations like the Gates Foundation can have wide-reaching effects on funding and strategic priorities. Grant Opportunities: Nonprofits should explore tech-centric grants like AWS Imagine Grants to innovate and modernize their operations. Call to Action: Nonprofits should review their organic traffic metrics and SEO strategies in light of Google's core update. Explore grant opportunities and consider applying for AWS Imagine Grants to boost tech infrastructure. Recognize and celebrate local nonprofit leaders through community awards and initiatives.
Episode Summary: Navigating Google's Core Update and Nonprofit Impacts In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azoulay, Digital Strategist at Whole Whale, delve into the recent Google core update and its implications for nonprofits. They also cover other significant news, including personnel changes at the Gates Foundation and new grant opportunities from Amazon Web Services. Main Topics: Google's March 2024 Core Update: Impact on Nonprofits: George and Nick discuss how the recent Google core update has led to a substantial decline in organic traffic for many nonprofits, including a 40% drop in some cases at Whole Whale. This update prioritizes content quality and credibility over links, which could disadvantage smaller nonprofits. Search Generated Experience (SGE): The anticipated rollout of Google's SGE will prioritize AI-generated answers over traditional search results, potentially reducing visibility and engagement for nonprofit websites. Melinda French Gates Resigns from Gates Foundation: Transition: Melinda French Gates steps down from the Bill and Melinda Gates Foundation to focus on her personal philanthropic efforts, particularly around women and families. The foundation will now be chaired solely by Bill Gates and renamed the Gates Foundation. Implications: This significant change could impact the foundation's strategic direction and funding priorities. Amazon Web Services Imagine Grants for Nonprofits: Grant Details: AWS is offering grants to nonprofits to leverage cloud technology for mission-critical projects. Categories include Pathfinder Generative AI Award and Go Further, Faster, with awards ranging from $50,000 to $200,000. Application Window: Open from May 3rd to June 3rd, these grants provide financial support, promotional credits, and implementation guidance. Black Lives Matter vs. Tides Foundation: Lawsuit: The BLM Global Network is suing the Tides Foundation for allegedly diverting $33 million meant for them. The case raises questions about fiscal sponsorship and fund allocation. Fiscal Sponsorship: George explains the benefits and potential pitfalls of fiscal sponsorship for nonprofit organizations. Feel-Good Story: Arizona Champions of Change: Awards: Arizona Big Media announces finalists for the Champions of Change awards, highlighting visionary nonprofit leaders in the state. This initiative underscores the importance of recognizing local heroes in the nonprofit sector. Critical Insights: Google's Update: Nonprofits must closely monitor their organic traffic and adapt their SEO strategies to maintain visibility. Regular traffic reports and proactive adjustments are essential. Philanthropic Shifts: Changes in leadership at major foundations like the Gates Foundation can have wide-reaching effects on funding and strategic priorities. Grant Opportunities: Nonprofits should explore tech-centric grants like AWS Imagine Grants to innovate and modernize their operations. Call to Action: Nonprofits should review their organic traffic metrics and SEO strategies in light of Google's core update. Explore grant opportunities and consider applying for AWS Imagine Grants to boost tech infrastructure. Recognize and celebrate local nonprofit leaders through community awards and initiatives.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. Prospects today don't care about your company's history or even what your company does. However, a common mistake made by many SMBs is that the content on their websites focuses too much on themselves and not enough on their customers' needs. Today, Andrew discusses how to build an SMB marketing machines. Show NotesConnect With: Andrew Schulkind: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. In the fiercely competitive marketing landscape, small businesses often find themselves drawn to imitating the tactics of larger brands. However, as small businesses do not possess the resources big players do, blindly emulating these tactics can be counterproductive and dilute their unique identity. Today, Andrew discusses why SMBs should not copy national brands' strategies. Show NotesConnect With: Andrew Schulkind: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join Alejandro Clabiorne, Media Hub's Worldwide COO, as he and Francisco "Pancho" Cardenas dive deep into the seismic shifts reshaping advertising. From the frontline of media evolution, Alejandro shares insider insights on AI's impact, the creative revolution driven by digital, and the future of multicultural marketing. This episode isn't just a conversation; it's a challenge to the status quo. Tune in to discover how technology and cultural shifts are dismantling old advertising paradigms and what this means for the industry's future. Guest: Alejandro Clabiorne, Chief Operating Officer at Mediahub Worldwide Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cárdenas, Principal of Digital Strategy & Integration at LERMA/ Music: S.A. De C.V. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message
Join us in this episode of "Behind the Numbers" as our host, Dave Bookbinder, engages in a discussion with Amanda Kohal, founder and digital strategist of The Wolfe Co. This episode explores the strategic utilization of social media in broadening businesses and attracting new customers. In their in-depth conversation, Kohal explains why selecting the appropriate social media platforms is crucial, delving into the unique algorithms of leading platforms. She lauds TikTok for its potential to achieve incredible organic reach and visibility, stating that "About 85 to 90% of whatever you're posting to TikTok gets seen by people who are not following you". Moreover, Kohal introduces her innovative concept - 'InstaSite', an approach aiming to optimize social media efforts while expanding reach and engaging potential buyers. She underscores the fact that different social platforms serve different purposes, some perfect for discovery and growth, others for nurturing and conversions. Lastly, Kohal enlightens listeners about the importance of understanding the shelf life of social media content, the power of discovery platforms like TikTok and LinkedIn, and the significance of combining personal branding with business promotion for audience engagement. This episode unveils key insights into using social media platforms effectively for business growth, with a special focus on InstaSite in attracting Generation Z and Millennials. Listen to this episode for Amanda's expert insights on navigating the social media landscape to stay ahead in the business game. An episode that any business leader or owner seeking to harness the power of social media should not miss! About Amanda Kohal: Founder and Digital Strategist of The Wolfe Co. and creator of The Original InstasiteTM, Amanda provides business owners with access to reputable resources, community connections and trusted guidance/education to start converting on social. After working as a brand marketing manager in corporate, Amanda ventured on her own took her love of digital marketing and ran with it. From helping clients earn $10k from just 2 Instagram stories, $77k from one DM and $28K social media launches, Amanda has turned many personal brands and service-based businesses into cash cows. Her efforts have awarded her two RBC + Women of Influence nominations and a Bronze in the 2019 Canadian Marketing Associate awards in the Customer Experience category. About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He's a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.”
Tony chats with Vamsi Danturti about his career from India to the US, from Deloitte to Capgemini to SalesForce, and more. Great conversation about the IT side of insurance to the business side. Lots of great advice on this episode!Vamsi Danturti: https://www.linkedin.com/in/vamsidanturti/Video Version: https://youtu.be/iqxJGingPhQSirva SoundbitesExplores the latest trends and topics on global talent mobility and the future of work.Listen on: Apple Podcasts Spotify
In this episode, Jon will be introducing Cody. Cody is an experienced field worker with Digital Engagement, DJI champion, Digital Strategist for a Mission Organization, and the newest member of the Kavanah Media team. To watch this interview, go here: https://youtu.be/q8rI3okMtIA
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