Podcasts about backlinko

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed. Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand. He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits.  He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms. Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

  Tina searched all the top lists and poured over user reviews to bring you the top 5 apps of 2024. Listen to find out which apps made the list!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Partiful: https://partiful.com/ Temu: https://www.temu.com/temu-app.html Slack: https://slack.com/ QuickBooks: https://quickbooks.intuit.com/ Monopoly Go: https://www.monopolygo.com/   Resources Apps for Tracking Business Expenses: https://pod.fo/e/28ab04 Best Video Editing Apps for Social Media: https://pod.fo/e/28aaf5 Does Your Medicare Sales Approach Satisfy Different Budgets? https://pod.fo/e/27f3bc How to Check Medicare Extra Help Eligibility for Your Client: https://pod.fo/e/282827 Ritter Staff's Top 5 Apps: https://pod.fo/e/28515e   References: “Free Online Party Invites.” Partiful, https://partiful.com/. Accessed 21 Nov. 2024. Bright, Sam. “Google Play's Best Apps and Games of 2024.” Google, Google, 18 Nov. 2024, blog.google/products/google-play/google-play-best-apps-games-2024/. “Monopoly Go!” MONOPOLY GO!, www.monopolygo.com/. Accessed 21 Nov. 2024. “Most Popular Apps 2024: Global Stats & Rankings.” Backlinko, 21 Nov. 2024, https://backlinko.com/most-popular-apps. “Most Popular Apps (2024).” Business of Apps, 5 Nov. 2024, https://www.businessofapps.com/data/most-popular-apps/. Slack. “Ai Work Management & Productivity Tools.” Slack, https://slack.com/. Accessed 21 Nov. 2024. “Temu App.” Temu, https://www.temu.com/temu-app.html. Accessed 21 Nov. 2024. Feng, Emily. “Why Hundreds of Online Merchants Are Protesting What They Call Temu's Arbitrary Fines.” NPR, NPR, 2 Aug. 2024, https://www.npr.org/2024/08/02/nx-s1-5058537/why-hundreds-of-online-merchants-are-protesting-what-they-call-temus-arbitrary-fines. “QuickBooks®: Official Site: Smart Tools. Better Business.” QuickBooks®: Official Site | Smart Tools. Better Business., https://quickbooks.intuit.com/. Accessed 21 Nov. 2024.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X (fka) Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance    Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/ Not affiliated with or endorsed by Medicare or any government agency.

  We asked our HQ staff what their top apps are, listen to this episode to learn their answers! Did your favorite app make the list?   Facebook: https://www.facebook.com/ Google Calendar: https://workspace.google.com/intl/en-US/products/calendar/ EveryDollar: https://www.ramseysolutions.com/ramseyplus/everydollar?snid=free-tools.budgeting.everydollar-budget-app Giant Food Stores App Store: https://apps.apple.com/us/app/giant-food-stores/id491014869 Giant Food Stores Google Play: https://play.google.com/store/apps/details?id=com.giantfoods.mobile.droid&hl=en Meta Business Suite: https://www.facebook.com/business/tools/meta-business-suite Canva: https://www.canva.com/ Adobe Express: https://www.adobe.com/express/   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 4 Ways PlanEnroll Will Make This the Best AEP Yet: https://link.chtbl.com/ASG617R5 Best Free Writing & Grammar Apps: https://link.chtbl.com/ASGA58 Best Video Editing Apps for Social Media: https://link.chtbl.com/ASGA69 How to Create a Google Business Profile: https://link.chtbl.com/ASG614 Insurance Agents as TPMOs: What CMS Compliance Regulations Mean for You: https://link.chtbl.com/ASG622 Modern Medicare Marketing for Today's Agents FREE eBook Download: https://ritterim.com/modern-marketing-guide/ Social Media Marketing for Insurance Agents FREE eBook Download: https://ritterim.com/social-media-ebook/   References: “Everydollar: Make a Budget and Track Expenses.” Ramsey Solutions, www.ramseysolutions.com/ramseyplus/everydollar?snid=free-tools.budgeting.everydollar-budget-app. Dixon, Stacy Jo. “Facebook Monthly Active Users Worldwide 2023.” Statista.Com, Statista, 21 May 2024, www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/. “Free Design Tool: Presentations, Video, Social Media | CANVA.” Canva, www.canva.com/. Accessed 30 Oct. 2024. “Free Design, Photo, and Video Tool - Design Made Easy | Adobe Express.” Adobe, www.adobe.com/express/. Accessed 30 Oct. 2024. “Giant - Apps on Google Play.” Google Play, Google, https://www.play.google.com/store/apps/details?id=com.giantfoods.mobile.droid&hl=en. Accessed 30 Oct. 2024. “Giant Choice Rewards.” Giant, https://www.giantfoodstores.com/rewards/. Accessed 30 Oct. 2024. LLC, Giant Food Stores. “Giant Food Stores.” App Store, 4 Jan. 2012, https://www.apps.apple.com/us/app/giant-food-stores/id491014869. “Log into Facebook.” Facebook, www.facebook.com/. Accessed 30 Oct. 2024. “The 20 Most Popular Social Media Platforms in 2024.” Backlinko, 26 July 2024, www.backlinko.com/social-media-platforms. “Meta Business Suite.” Facebook, www.facebook.com/business/tools/meta-business-suite. Accessed 30 Oct. 2024. Dixon, Stacy Jo. “Meta Global Community Monthly Active Users 2023.” Statista.Com, Statista, 26 Apr. 2024, www.statista.com/statistics/947869/facebook-product-mau/. “Pricing: Compare Free & Premium Plans | Adobe Express.” Adobe, www.adobe.com/express/pricing. Accessed 30 Oct. 2024. “Shareable Online Calendar and Scheduling.” Google Calendar, Google, www.workspace.google.com/intl/en-US/products/calendar/. Accessed 30 Oct. 2024. Accessed 30 Oct. 2024.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance    Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

There is one content component that can (quite literally) make or break your searchability and discoverability: your titles.Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!)The problem is titles often get little to no intentional thought. And without a proper framework to create them, your content doesn't get the attention it SO much deserves.This is exactly why, in this episode, you'll learn tips and frameworks for creating effective titles, how to leverage “prime real estate" in your titles, and an inside look on how I personally title my classes/videos/episodes/offers.Click play to hear all of this and…(00:00:00) The importance of effective titling and the impact of clear, compelling, and SEO-driven titles.(00:01:42) The tips and frameworks for creating impactful titles, emphasizing the benefits of content and the use of keywords.(00:09:51) The formula I personally use for titling (examples included!).(00:15:35) How to leverage your “prime real estate” in titles.(00:18:22) The number one most important thing to remember when titling.(00:19:18) How to leverage intrigue, anticipation, and clarity in your titles.(00:20:14) Real life examples: workshop titles with me in real time.For full show notes, visit https://jasminestar.com/podcast/episode453Resources Mentioned in This Episode:Listen to The BEST AI Strategies to Grow Your Business with Chris WinfieldListen to How to Price Your Offer to Increase SalesListen to Business Lessons That Will Make You A Better EntrepreneurCheck out Alex Sanfilippo, my podcast mentor from PodMatchCheck out the research from from Wylie CommunicationsCheck out the research from CoscheduleCheck out the Research from Backlinko

Brian Dean has been called an SEO genius for his search engine optimization courses, so it probably shouldn't have been a surprise when Semrush, a publicly traded SEO software company, came knocking. What was surprising was that Semrush paid $5 million for Brian's one-employee company.

Connect with me: https://www.instagram.com/naeem.sikandar/ https://www.facebook.com/NaeemSikandarPodcast/ Welcome to another episode of the Naeem Sikandar Podcast. In this exciting episode, we've invited Salman Baig, Salman Baig is a seasoned SEO expert with over 12 years of experience in the field, currently serving as the Head of SEO for South Asia at Alibaba Group. His expertise includes technical SEO research and leadership, and he is passionate about growing and enhancing his online presence. Salman Baig's impressive background also includes a feature in Backlinko for his technical SEO case study. 00:00 – Highlights 03:30 – Introduction 06:49 – Benefits of speaking Pasht 12:33 – SEO Fake clips to Real clips 14:00 – Starting SEO as a career 19:05 – How SEO is the business model 25:29 – How to get Reach on your website through SEO 33:47 – Road Map of SEO 40:03 – Real Side of SEO 43:19 – How SEO technically works 49:59 – Google Vs Chat GPT 58:54 – Future of AI and SEO 1:06:04 – Pakistan's website market 1:14:50 – Affiliate marketing in Pakistan 1:19:06 – Advice for young SEO Expert Connect with Guest: Facebook: https://www.facebook.com/BaigSEO/ Instagram: https://www.instagram.com/thesalmanbaig/ LinkedIn: https://ae.linkedin.com/in/salmanb YouTube: https://www.youtube.com/channel/UCM-IUua1_R286Q4dxRvEvvg/videos

Join Nate Matherson as he sits down with Brian Dean for the twenty-eighth episode of the Optimize podcast. Brian Dean is a renowned expert in digital marketing and SEO, best known as the founder of Backlinko, a leading platform for SEO training and resources. He is also the co-founder of Exploding Topics, a tool that identifies rapidly growing topics before they become mainstream. Dean's work provides in-depth, actionable insights in SEO and content marketing. Brian and Nate explore various topics in this episode, from ranking factors and ‘broetry' to trend spotting and branded newsletters. The pair discuss the pivotal role user experience plays in impacting website metrics and business conversions, the current cost of writers, and the importance of human-generated content in an AI content world. As a bonus for our listeners, Brian reflects on his journey with Backlinko and Exploding Topics. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Brian on LinkedIn & TwitterImportant Links:Exploding Topics

With an unexpected interuption in today's schedule, I thought I'd bring one of our older (still applicable, still valuable, still popular) YouTube videos to the podcast.If you prefer to SEE me , you can watch this here: https://youtu.be/3a43g7U1p7kIf you're a blogger, you know the power of backlinks. You probably have even joined a backlinking group (or three!)There are a lot of misconceptions about how backlinks work, who you should and should not get them from, and some best practices. The stats mentioned in this video are from AHREFS, Backlinko and Search Engine Journal. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Many coaches wonder if they should start a podcast, be a guest on other podcasts, or create a YouTube channel. They treat each platform the same. Each of these three content platforms serve a different purpose and get a different result. This topic came up twice in conversations this week. In one chat, I was talking with the guy who will be running my summit this fal. He mentioned that he was doing another summit for an expert who teaches people how to be a guest on other podcasts. He said, "Let those hosts pay Erik to learn how to start a podcast and do all the work. She will just teach you how to be a guest." Being a guest has its place. But being a guest and having your own podcast are two completely different strategies with two completely different purposes. He clearly didn't understand the benefit you receive when you start a podcast. And many don't have a strategy to success when they do start. Before we discuss why small businesses should start a podcast, let's talk about the difference between these three strategies. DISCOVERY YouTube is one of the largest search engines in the world. Being on YouTube will help you get discovered. People visit YouTube and enter their challenge. "How to start a podcast." "Homemade pesticide for my garden." "Low-cost marketing ideas." They come up with a ton of results. However, most people watch the video without much attention to the person or channel creating the video. People don't subscribe often. YouTube has neither published the number of YouTube channels on its platform. Tim Queen manually researched the number of channels using open-source intelligence methods and data from various sources. He says there are roughly 113.9 million YouTube channels as of July 29, 2022. A Tubics article puts that number at 51 million as of 2022. According to Wyzowl, around 3.7m new videos are uploaded to YouTube every day. That's around 271,330 hours of video content based on an average length of 4.4 minutes. Research done by Backlinko reveals that YouTube has 2 billion active users. This figure only measures users who are logged into the platform. The actual number is likely much higher. You will get discovered on YouTube.  RELATIONSHIPS When you start a podcast, you begin building relationships and rapport with your listeners. People subscribe to your podcast and spend time with you every week on a regular basis. It is like a personal conversation. You are in their ear creating visions in the theater of the mind. Podcasting is a very powerful, intimate relationships. When you release content, it shows up in the feed of your subscribers. This allows you to strengthen your relationship every week. Where YouTube gets you discovered, your podcast allows you to build rapport. PODCAST GUEST So, where does podcast guesting fit in? I am currently working with a client to shape her story. She tells me she doesn't want to start a podcast. She just wants to be a guest on other shows. She has partnered with an agency who will interview her on a streaming show over 5 episodes. They will host her show for her, and she will be the featured guest. This is basically hosting her own show on this platform. But, we can take the concept and get her on other shows to continue to grow. Eventually, I hope she will see the benefit her own hosted shows brings to her business. When you are a guest on a podcast, you are leveraging the attention build by another host. However, you can't build much of a relationship in a 45 minute interview. Being a guest on another podcast will help you get discovered. When you partner with podcast hosts already speaking to your idea client, you get discovered by new prospects. Being a guest differs from YouTube discovery in terms of credibility. When you are a guest on another show, it is an implied endorsement from that host. The host has built a relationship with the audience. They are now introducing you to their friends. You benefit by association with the host. That benefit doesn't exist with YouTube. However, the potential YouTube audience is much bigger. WHICH SHOULD YOU USE When it comes to selecting the right strategy for you, I suggest you do all three. Leverage the mass usage of YouTube by posting videos and getting discovered. Be a guest on other podcasts to benefit from the endorsement of other influencers. Finally, start a podcast of your own to build the relationship and rapport with your ideal clients and lead them down the path to working with you. It is most efficient when you begin by recording your podcast on video. Use the audio for the actual podcast. You the video, either clips or the full version, for your YouTube channel. By repurposing the content, you save a lot of time. 5 REASONS TO START A PODCAST There are five reasons every small business should start a podcast. Again, use all three strategies if you have the bandwidth in your week. They each serve a different purpose. Having your own podcast has big benefits in a variety of ways. Let's look at each reason to start a podcast. AUTHORITY When you have your own podcast, you control all of the content. This allows you to build authority in your niche. The topics, guests, structure, stories and examples are all up to you. You get to craft the message and how you are perceived. Your content and stories will demonstrate your expertise in your space. This will help listeners understand your knowledge of your topic. To be an influencer in your space, very few platforms can match the effectiveness of a podcast. If you want to get hired for speeches or contacted as an expert for an article, you can direct people to your podcast to experience your knowledge and presentation. This is similar to the power of a book. When you start a podcast, it gives you credibility. OFFERS The second reason every business should start a podcast is offers. Your podcast is a great platform to showcase your goods and services. You can teach, share and help. Then, you can make an offer to go deeper with you. Your podcast can be like a webinar without the salesy feel. The content and benefit gets dripped out every episode to build upon each other over time. Eventually, you buyer is ready to engage with you. Imagine how hard it would be to get someone to attend a webinar with you every week. It is much easier to invite them to subscribe to your podcast. On your podcast, you can help them solve challenges. You can show them the outcome and transformation you provide. Your podcast allows you to answer questions and get good at communicating your benefits. Then, you can make an offer to your audience, so they can get more of that benefit by working with you. BUILD RAPPORT The third reason to start a podcast is the relationships and rapport. Only 3% of your market is buying now. Another 7% could be convinced to buy today. I mentioned this on a group coaching call the other night. One participant said that didn't sound right. She said, "I've been at conferences where the speaker makes an offer and half the room runs to the tables in the back to buy. That's a lot more than 3%." I said, "You're right. But, that room doesn't represent the entire market." Let's say a podcast coach is giving a presentation on monetizing your podcast. At the end, he makes an offer to join his coaching program and build your podcast profits framework. 50 of the 100 people in the room go back and buy. Does that mean 50% of the market just bought? No. It means 50% of the people in the room bought. There are nearly 4 million podcasters today. On average, 3% of those are looking for a solution today. Only 50 were in the room. WHO IS BUYING The 7% I mentioned aren't thinking about buying. But when they see the offer, they consider the purchase. 30% aren't in the market today. If you're selling cars, I'm not in the market today. However, I will be in the market a year from now. The timing isn't right. 30% don't think they are in the market today. They need more information. If you sell mattresses, I'm not in the market today. When you educate me that the average mattress wears out in 8 years and I've had mine for 15, I'm suddenly in the market. The final 30% aren't in your market. Maybe you sell PCs and they are a Mac users. It is going to be difficult to persuade these prospect to buy from you. Not impossible, but challenging. If you are only selling in your content, you are missing 90% of your market. You need to spend quality time building a relationship and educating that 90% so when they are ready to buy they think of you. If you and I have been having meaningful, useful conversations for a year about car buying, I'm coming to you when it is time to buy a car. YouTube gets you discovered. It doesn't help you build relationships. Being a guest on other shows will get you discovered. It doesn't help you build relationships. When you start a podcast of your own, you build rapport and relationships with your ideal clients in your audience. CONNECTIONS The fourth reason to start a podcast is to build connection. Have you ever wished you could have powerful conversations with experts, influencers and mentors? If you have ever asked a mentor to lunch or for the opportunity to pick their brain, you know how challenging it can be to get them to give up their time. However when you invite them on your podcast, they are typically honored to be featured. They see the benefit. When I worked with Zoe Routh, the only reason she had a podcast was to open doors to CEOs who wouldn't normally take her cold call. This allowed her the opportunity to start a relationship with a decision maker before ever talking business. Your podcast allows you to connect with others. You can connect with potential partners. It will allow you to have conversations with mentors. When you interview people on your podcast, you get to talk with high-ticket clients who wouldn't normally take your cold call. LEGACY Finally, the fifth reason every business should start a podcast is to leave a legacy. You are creating something that can last a lifetime. When you start a podcast, you are documenting your journey. You can let your kids experience where you've been and enjoy your story. A podcast will help you make your mark on the world. You may not have a million listeners. But, you will leave a mark on those that do listen. If you haven't started your podcast yet and want to see what it's all about, go to www.PodcastTalentCoach.com/launch to get my free launch mini-course. It will show you the exact steps necessary to start a podcast. I would love to help you along the way. Your first step is the launch mini-course. It is much easier than you think. You can start a podcast in 30 days just by following the steps in that free course. Again, you can access the course for free at www.PodcastTalentCoach.com/launch.

Want to improve your website visibility using SEO strategies? To rank websites, Google considers over 200 items in their algorithm (Backlinko). But how do you know which ones to focus on? Megan shares how to build a site that search engines will find easily and offer a user experience that your target audience will love.  The show notes: https://twofeetfirstentrepreneur.com/seo-site-structure Follow on Instagram: @tffentrepreneur Check us out on YouTube for how-to videos Need one-on-one help? Megan offers coaching sessions Visit my shop page for easy-to-use templates + tools + courses to make your online business better. Tools and resources mentioned in the episode:   SEO Playbook (FREEBIE!)   Have questions, comments, or ideas you want to be discussed on the Podcast? We would love to hear them! Fill out this form  Interest in being a part of the TwoFeetFirst Entrepreneur Podcast? We would love to hear what you would love to share, please fill out the podcast application form.

https://DarkHorseSchooling.com/podcast The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today's world and provide examples of how to use digital marketing tactics to reach and engage with their target audience.   Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website.   SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas' Beginner's Guide to SEO, HubSpot's Blog, and Backlinko's Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success.   In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one.   TIMESTAMPS 0:00:00   "Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing" 0:02:28   "Search Engine Optimization (SEO): Key Components for a Successful Strategy" 0:04:22   "Understanding the Key Components of a Successful SEO Strategy" 0:08:40   "The Benefits of SEO and Email Marketing for Businesses" 0:10:56   How to Segment Your Email List and Create Compelling Content 0:12:21   "Measuring the Success of Email Marketing Campaigns" 0:14:16   "Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies" 0:16:38   PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results 0:19:01   Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns 0:20:56   "Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content" 0:22:41   "Establishing Thought Leadership Through Content Marketing" 0:28:01   Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions   HIGHLIGHTS This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I've been listening to their podcasts for a year now I've been watching them on social media, I trust them. Yeah, it's going to drive that engagement, it's going to build that loyalty and by creating valuable content that provides insights and advice to your audience you're going to build that trust you're going to build that know like and trust vector and you're going to establish a strong brand identity. Now, when you use each one of those independently, when you use them together, these tactics can create this cohesive digital marketing ecosystem that attracts, engages, and converts prospects into customers, into advocates, into Raving fans. For example, you could use your social media accounts to drive traffic to your website.   You can build their brand awareness. You can create that authority and drive conversions. PPC well, this is advertising that allows you to target a very specific audience with highly relevant ads, driving traffic to your website, generating leads and or sales all by targeting specific keywords and demographics. You can reach the right people with the right message right at the right time. And then finally, we talked about content marketing, which helps establish you, your brand, your organization, your company as a thought leader in your space, in your niche, in your industry.   I get these types of things. You could get them to in your niche. Social media marketing let's talk about that for a second can drive you traffic from your website and increase your brand awareness by creating engaging social media content that encourages that it can be shared and creates that engagement. Right? You can expand your reach and drive more traffic to your website there you go SEO we talked about that helps improve your website's visibility on the search engines driving more organic traffic to your site by optimizing your website's content and structure for relevant keywords what is your folks are searching for? Remember got to know your target audience.   Okay? Again, social media marketing, SEO, email marketing, content marketing, these are all critical components of the successful overall digital marketing ecosystem. Each tactic plays a unique role in attracting, engaging, and converting potential customers into loyal advocates. Right? And then turn your loyal advocates into your raving fans. These are the people that are out there telling people about your services without you even asking them to.. I have one gentleman that this weekend actually was just yesterday, so it wasn't even the weekend. Yesterday sent me two referrals because I helped him start his podcast. He's like, oh, my God, tracy is so amazing. They were in a conversation they were like, I keep being told to start a podcast and he sent them my way, right? Just because I have established myself as the thought leader in that industry.   The program also features a blog that provides tips and advice on beauty and skincare. The program has been such a huge success and has get this, 10 million members. Imagine if you even had 1% of that on your email list by sharing whatever content you have in a newsletter. Yeah, about that. Now, content marketing again, is a powerful tool for building a strong brand identity, a strong thought leadership identity. Establish yourself as that thought leader in your niche, in your area, in your industry, and drive profitable customer actions.

On EP12 of This Week in Digital Marketing we had @BrianEDean on, and we talked about what we're working on, growing Exploding Topics, their road to profitability, the Backlinko sale to SEMRush, his thoughts on AI content and what he'd do if he was to start over again. Sponsor of the Week: https://ahrefs.com, best in the market, get on it, don't settle for #2. Find Brian Dean on Twitter: https://twitter.com/BrianEDean Get the newsletter she tells you not to worry about: https://indexsy.com/newsletter/

If you're a blogger, you know the power of backlinks. You probably have even joined a backlinking group (or three!)There are a lot of misconceptions about how backlinks work, who you should and should not get them from, and some best practices. The stats mentioned in this video are from AHREFS, Backlinko and Search Engine Journal. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

This episode is a don't miss rundown of how to play the SEO game by Google's rules to capture more traffic to your site. Resources: Ranking factors: Check out this article from Backlinko on the top ranking factors for 2022 Site audits: Ubbersuggest, Ahrefs, SEMrush, Moz Finding keywords: Seedkeywords, Answerthepublic, Ahrefs, Explodingtopics, Reddit, and more to find potential content and see its competitiveness towards ranking Link Building - RhinoRank, Terkle, NO-BS Marketplace to link build (DO NOT order links on Fiverr or spammy bad links), GuestPostTracker Learning SEO: Backlinko, Niel Patel Watch him on YouTube or explore the blog, and Payton Clark Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The Best Free SEO Tools for Beginners. [00:27] A little bit of self-promotion for Ubersuggest! [01:04] Why you should check out Google Search Console. [01:19] Video SEO tools such as vidIQ, and TubeBuddy. [01:41] Tracking metrics with Google Data Studio in order to get clear on ROI.  [02:00] How AnswerThePublic can help you find the most popular questions being asked. [02:22] Examples of email collection tools and how these can boost your reach. [02:52] A reminder about the power of Backlinko's Exploding Topics! [03:07] Why brands need to keep an eye on Google Trends. [03:38] That's it for today! [03:40] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Ubersuggest  Google Search Console vidIQ TubeBuddy  Google Data Studio  AnswerThePublic  OptinMonster Hello Bar Sumo  Exploding Topics Banklinko Google Trends   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Um slogan de rádio dizia que “publicidade também é conteúdo”. Os dados, porém, indicam grande rejeição das pessoas aos anúncios. O importante é saber o momento de usar publicidade ou usar content marketing. Uso de adblocks segundo o Backlinko: https://backlinko.com/ad-blockers-users. Apresentação: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produção: Tracto (https://tracto.com.br/).

“Links plus content equals profit.” Adam is the co-founder and COO at Loganix, a fulfillment house for SEO. Notable clients of Loganix include Backlinko, FreshBooks, and Drift (now they are making a shift to working primarily with agencies). Adam spends most of his days building links and SEO products for agencies and in-house marketers. Questions and topics we covered include: What qualities does Adam look for when hiring team members? What skills are needed to create and grow an agency? When does an agency begin to mature? Why is link building still a valid way to grow a presence online? What are some common misconceptions new marketers have when it comes to link building? You can say hello to Adam on LinkedIn - https://www.linkedin.com/in/adamgsteele/ And you can say hello on Twitter - https://twitter.com/adamgsteele --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

Good Morning Marketers covers the news, strategies and insights that matter to creators, publishers and marketers.

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian's newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More. [01:10] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics. [01:58] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive. [04:46] What the Skyscraper Technique is and how it became so famous. [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more. [07:10] How much traffic Brian was able to generate for Backlinko per month. [07:23] The method Brian used to make money from Backlinko through courses. [09:16] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies. [11:40] Why Brian started Exploding Topics and the main mission of the business. [14:24] The story of Brian acquiring what became Exploding Topics and how he went about it. [16:16] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers. [18:00] How Brian had to ‘eat poopoo' initially to get ahead. [21:44] Brian's thoughts on the crabs in a bucket mentality on SEO Twitter. [23:24] Brian's experiences traveling and why he ended up in Lisbon. [24:50] What media Brian is consuming and why he is not focusing on self-improvement. [25:40] Lessons learned from the acquisition around due diligence and relationship with the buyer. [28:09] Brian's favorite tool that isn't exploding topics. [29:00] The best way to find Brian online. [29:10] That's it for today! Don't forget to rate, review and subscribe! [29:10] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Brian Dean on LinkedIn Brian Dean on Twitter Backlinko Exploding Topics Josh Howarth on LinkedIn SEMrush MicroAcquire Brain.fm   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Today on Leveling Up we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian's newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:07] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics. [01:51] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive. [04:40] What the Skyscraper Technique is and how it became so famous. [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more. [07:07] How much traffic Brian was able to generate for Backlinko per month. [07:20] The method Brian used to make money from Backlinko through courses. [09:13] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies. [11:33] Why Brian started Exploding Topics and the main mission of the business. [14:17] The story of Brian acquiring what became Exploding Topics and how he went about it. [16:06] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers. [18:00] How Brian had to ‘eat poopoo' initially to get ahead. [21:34] Brian's thoughts on the crabs in a bucket mentality on SEO Twitter. [23:27] Brian's experiences traveling and why he ended up in Lisbon. [24:50] What media Brian is consuming and why he is not focusing on self-improvement. [25:35] Lessons learned from the acquisition around due diligence and relationship with the buyer. [28:00] Brian's favorite tool that isn't Exploding Topics. [28:53] The best way to find Brian online.   Resources From The Interview:   Brian Dean on LinkedIn Brian Dean on Twitter Backlinko Exploding Topics Josh Howarth on LinkedIn SEMrush MicroAcquire Brain.fm   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  These days, you need to create both a great Website and great content to rank on Google. Today, we're talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique.   Some of the highlights of the show include: Black Hat SEO: Stuffing keywords and creating fake signals to rank in Google Google penalized sites using Black Hat SEO strategy White Hat SEO: Show Google everything you did to optimize your site Backlinko teaches people White Hat SEO strategies SEO Elements: Keyword and topic research; create content around them Two types of keywords: Information and commercial Create and optimize content that gets the most searches around keywords/topics Differences between well-researched and not researched content and topics Provide one-stop shopping for all the information customers need Skyscraper Technique: Research to figure out what content will perform well Ways to improve content - go bigger and better, curate, storytelling, and more Focus on quality over quantity; create less content, make it more valuable Common missteps when implementing “less is more” strategy and ranking   Links: 10X Marketing Formula by Garrett Moon Backlinko Backlinko on YouTube Jon Cooper Tim Ferriss and the 4-Hour Work Week Google Keyword Planner Reddit CoSchedule   Quotes by Brian Dean: “You really have to create legitimately great content and a legitimately great Website to rank in Google.” “Everything starts with a keyword with SEO.” “They just regurgitate what's already out there and that's not the type of content that's going to rank as well on Google.” “There's tons of ways to make your content more valuable than the competition.”

Den børsnoterede virksomhed SEMrush har valg at købe SEO bloggen Backlinko for et større millionbeløb, og det har skabt omtale i SEO kredse. Anders og Mikael taler i dag om, hvordan det muligvis er en strategisk geni-streg af SEMrush i forhold til at få flere kunder til deres software.

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Reaction to Semrush Buying Backlinko. [00:28] Who Semrush is and why Backlinko appeals to them. [00:55] Why build it yourself when you can buy it?  [01:37] Examples of companies that kept growing after being acquired. [03:26] Why these acquisitions are more like partnerships. [04:14] That's it for today! [04:21] Don't forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today's Episode:   Semrush Backlinko Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Torna FastForward in formato TG per spiegare Internet e il Digital Marketing, una settimana prima!YouTube, Google, SEO, Instagram, Tiktok..insomma c'è tutto!Aspetto i vostri commenti, DAVVERO!-------------------------------INDICE 00:00 Opening00:45 L'impatto di YouTube04:00 Cosa è il Media KIT06:27 La Bomba per tutti di YouTube08:34 Tiktok: creator e dati10:26 Le news di Instagram12:56 Le news di Twitter14:00 SEO e Google16:06 Page Experience Desktop: su cosa lavorare19:16 Community Time: domanda e-commerce FONTIYouTubeLancio Media Kit https://bit.ly/341EYvCBrand Connect di YouTube https://bit.ly/3tVUVhFAuditel Censis https://bit.ly/3AsIcnXPew Research https://pewrsr.ch/3nV4YQjPrimo video YouTube https://bit.ly/3G1kd0mVideo del balletto https://bit.ly/3qWJnZMRobert Kyncl https://bit.ly/3qWDoElSearch Insights https://bit.ly/3AA3foLTikTok e InstagramMarket place https://bit.ly/3G24LRvTikTok out of the app https://tcrn.ch/3rKZk4DVertical Stories Instagram https://tcrn.ch/3rN8zROTikTok Stories https://bit.ly/3KEEJHKInstagram Abbonamenti https://bit.ly/35kFSUIInstagram feed https://bit.ly/3H56PtTwitterCampagna bellissima https://bit.ly/347lpChGoogle e SEOSemRush e Backlinko https://bit.ly/3KGIpc4Tutto su Indexnow https://bit.ly/3ABh7zeNuovo meta di Google https://bit.ly/3ICy3IpGoogle è contro tutti SEO, la newsletter https://bit.ly/35jO3RbLa SEO nel 2022: 9 buoni propositi https://bit.ly/3FWMsgNTab Shop https://bit.ly/35drYDHPubblicità in G Maps https://bit.ly/32rJoLOGli utenti guardano anche https://bit.ly/32rjKXxLettura Vocale Google https://bit.ly/3qVuCX0-------------------------------Per seguire FastForward:Su YouTube: iscriviti e attiva la campanella

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 18 - 24 Gennaio 2022Di cosa parliamoInternet in breveSEO: Google è contro tuttiGoogle Analytics: varie perplessitàYouTube: tutto quello da sapereSocial: si copiano, eccome!WordPressDa LeggereStrumentiSalutiPremessa: domani, martedì 25 Gennaio, torna il TG di Internet! Dai, quello dove parliamo di Internet e Digital Marketing, una settimana prima. Sì, su FastForward, ogni martedì. Intanto, pochi giorni fa ho pubblicato il video su La SEO nel 2022: contiene tutte le cose importanti accadute nel 2021, tutto quello che di sicuro sta per accadere e i miei 9 buoni propositi per l'anno che è in corso. Sto inoltre preparando altri video. Per la rubrica FastForward usciranno sicuro YouTube 2022 e poi La SEO dalla A alla Z: ho ripreso un vecchio format e studieremo le parole più importanti per la SEO di oggi. Mentre sul canale CreatorPro riprenderà la classe Road To 10.000 con una lezione sugli Shorts.Vi segnalo inoltre due discussioni che ho aperto su due bug importanti per chi usa il MacBook ProSe avete il MacBook Pro con il Chip M1 sappiate che ho risolto, insieme ad Elgato, il problema sulla Facecam. Ve lo spiego in questo video.Sony ZV-1: come Webcam su MacBook Pro M1 c'è un problema di caricaInternet in breveEcco alcune notizie importanti delle ultime ore.Su Edge si possono seguire Creator di YouTube: in test! una breve riflessione su cosa comporta questa cosaRecorder: la nuova tab della console di Chrome 97Github blocca l'account al creatore di colors.js e faker.js: è giusto?Substack annuncia il layout: arriva magazine![Francia] 150 milioni di multa a Google e 60 milioni a Facebook/Meta.Dal Parlamento Ue nuove norme per Big Tech sui contenutiNuova guerra dei browser (partendo dalla Privacy)?Intanto Opera lancia il suo Crypto Browser, pronto per il Web3. Ci stavano lavorando dal 2018, ora lo puoi provare. Io l'ho fatto, sono convinto che i Browser giocheranno un ruolo fondamentale nell'evoluzione di Internet. Sono convinto che non sarà Opera a fare l'evoluzione migliore.Vi segnalo inoltre due cose che ho scoperto dalla newsletter di Vincenzo Cosenza: un approfondimento sulla Cina e la sua moneta e lo schifo di slideshare che diventa a pagamento.SEO: Google è contro tutti Prima di affrontare il tema, ecco qualche news utile.Esperienza delle Pagine: arriva quella Desktop su Search Console - perché, lo ricordo, a breve sarà un fattore di ranking.Un video sulla recensione dei prodotti: viste le nuove linee guida, l'intervista a John Mueller subito clicbaittata dai siti in lingua inglese, ho deciso di affrontare questo argomento.IndexNow ora notifica istantaneamente a tutti i motori di ricerca.Per Google arriva un nuovo meta: indexifembedded.Crawl Budget: quando effettivamente pensarci? Con più di 100.000 url. Le considerazioni degli esperti su Connect.gt sono molto interessanti.SEMRush compra Backlinko e speriamo che lo ripulisca dalle porcate disinformative che ci sono ancora oggi sul sito e sui canali.È importante questa distinzione: Bing lancia un protocollo di indicizzazione e tenta di farlo il più aperto e scalabile possibile, coinvolgendo gli altri. Google lancia un nuovo meta name "indexifembedded" e questo non è uno standard, non è approvato da nessuno, non è condiviso con altri. Così Google è contro tutti: contro chi fa questo lavoro, contro gli altri soggetti coinvolti nella ricerca, contro gli standard di Internet.Io mi chiedo sinceramente: ma nel 2022 è ancora accettabile avere un comportamento del genere? Oramai la lista è veramente lunga. Ripensiamo un attimo al nofollow: lo ha imposto sul mercato e lo ha reso uno standard. Ci ha detto che lo trattava come una direttiva, ovvero se noi inserivamo un nofollow quello era e quello rimaneva. Poi ha cambiato idea, ora il nofollow è a sua interpretazione. Inoltre, lo tratta in modo diverso da tutti gli altri motori di ricerca.Sì, ho preso un piccolo esempio, un attributo del tag a href. Questo è il nofollow. Ma è così per ogni cosa. Pensate ad AMP. Gli è servito per aumentare la posizione dominante nella pubblicità. Lo hanno spinto dicendo che l'esperienza utente era migliore quando sappiamo che non era così. Hanno dato visibilità, poi tolta, poi chissà.La riscrittura dei titoli toglie controllo e fa casini, gli Shorts sono valutati con metriche che non hanno niente a che fare con la qualità con la quale vengono valutate le altre risorse eppure sono lì, Google Discover è una discarica di clickbait. Stanno iniziando a scrivere pezzi di testi con l'intelligenza artificiale andando così a togliere visibilità a Wikipedia. E dove prende i testi l'intelligenza artificiale? Quali sono le fonti? Dovrebbe essere obbligatorio citarle.Potrei continuare per ore, davvero. Forse un giorno ci farò un video. Google ha intrapreso una strada verso l'ingiustizia, qualcuno la riporti nei suoi binari.Google Analytics: varie perplessità4 segnalazioni importanti.Google Analytics è illegale in EU? Una discussione aperta e "condotta" da Martino Mosna che sta appassionando tutta la community di Connect.gtGA4 Attribution Models UpdateGA4: Time Period come nuova featureGoogle Tag Manage Server side [GTM] - Dubbi e perplessità con una condivisione di dati molto interessante da parte di Massimiliano CarnevaleYouTube: tutto quello da sapereUn video sul più grande cambiamento algoritmico del 2021 ha destato molto interesse tra i e le Creator. Questo costringe chi fa Content Creation a realizzare Shorts e Community post. Qualche altre news interessante:La condivisione dei capitoli! Bella funzionalitàAnalytics: Video che fanno crescere il tuo pubblicoComparare i nostri video per tema: nuova funzionalità sulle prestazioni!Come posizionare le luci per i video se hai spazi piccoli?Migliorare il Set Up delle luci per le riprese [Guida]Gli Shorts finiscono nelle tendenzeVi segnalo inoltre un canale di Shorts di YouTube per farvi un po' venire i nervi: 2 milioni di iscritti, 1 miliardo di visualizzazioni e video più o meno sempre uguali. Su CreatorPro uno dei prossimi video sarà proprio dedicato a tutto quello che sappiamo sugli Shorts.Mentre del media kit di YouTube ne parleremo domani, Martedì 25 Gennaio, nel telegiornale che andrà in onda ogni martedì e dove parleremo di Internet e Digital Marketing, una settimana prima!Ecco, questo è tutto quello da sapere. Per ora.Social: si copiano, eccome!Qualche news utile:È possibile registrare gli spaces di Twitter. Che consente anche di mettere l'NFT nella foto profilo.Instagram sta per utilizzare lo scroll verticale nelle stories, proprio mentre TikTok mette le sue Stories nel feed.Instagram sta provando gli abbonamenti e proverà 3 feed per la home, ma il principale non sarà quello cronologico. È solo una risposta politica, i giornali come sempre avevano detto che si sarebbe tornati indietro dopo le inchieste che dimostravano i danni degli algoritmi del feed attuale. Non è una marcia indietro, chissà se lo scriveranno.Anche TikTok ha il suo marketplace per trovare Creator.E sorpresa sorpresa: TikTok sta lavorando per mostrarti chi ha visto il tuo profilo negli ultimi 30 giorni.Telegram 8.4 è qui. Ecco le novità! Ti consiglio di leggere questo aggiornamento.Detto questo: sì, si copiano. A volte per paura di perdere un treno, a volte per necessità. TikTok ha dettato gli standard per lo scroll in verticale, perché fare in un altro modo? Tanto sei Instagram, non sei leader di quella categoria, ti tocca inseguire. Ecco perché copi: perché non sei leader.WordPressTre segnalazioni interessantiNewspaper Theme & Core Web Vitals low cost per siti editorialiSchema Product per Recensioni in Articoli Editoriali (film, libri)Attivazione di CloudflareUna riflessione di Giovanni Cappellotto sui Marketplace Aziendali.Alcuni dati sugli Italiani e le App più scaricate e usate, di Vincenzo Cosenza. E l'ultima edizione "Cos'è The Sandbox e come funziona la sua economia" per il focus su NFT.Un anno di subscription economy: la cronistoria del 2021 a cura di Alessandro Giagnoli.L'arte di far "sentire" le storie: intervista a Pablo Trincia. Articolo e Intervista a cura di Alessia Pizzi e Valeria de Bari.Le due piramidi della Creator Economy di Valerio Bassan. C'è un altro tentativo di categorizzare chi fa Content Creation, dopo quello che il WMF ha proposto al governo italiano.Imparare a richiudere i pugni di Cristiano Carriero.Devo dire che sono molto contento delle Newsletter Italiane, specialmente quelle su Substack: sono aumentate e ne è aumentata la qualità. Ne dovremmo parlare di questo fenomeno.Dalla newsletter di Cira il mondo Cira: https://pika.rishimohan.me/ ti consente di migliorare i tuoi screenshot. Mentre https://pro-modoro.xyz/ è uno strumento che permette di usare la tecnica del pomodoro e personalizzare durata e suoni.Cercando su Google invece ho scoperto Calligrapher.ai che simula la scrittura a mano di un testo: utile da usare nei video.SalutiEd eccoci alla fine.Se hai suggerimenti per migliorare questa Newsletter puoi farlo con un commento. La condivisione è partecipazione!Per iscriversi: Subscribe at giorgiotaverniti.substack.com

I thought today would be fun to talk about a single marketing newsworthy campaign revolving around cats and a mixer and 100 backlinks from major news networks. (I'll also talk about a few noteworthy SEO items)Full show notes and blog post: https://opinionatedseo.com/s2e13Backlinko was just purchased by SEMRush, Brian Dean, maybe one of the best marketers out there and a crazy good newsletter. News broke this morning on Twitter and SEMRush's news site.https://twitter.com/BrianEDean/status/1483915288815022082Someone asked John about a high DA website and spam checked score of 6+. I didn't really read anything more than that in the question because those are number like in the Whose Line is it anyway game show, “where everything is made up and the points don't matter.”Also, the word “link juice” was used, which feels very cringy to me. Can we stop saying that. How about we just say authority, because that's really what it is.John responded: “Since Google uses neither DA nor the spam score, it doesn't really matter either way, right? That's why I said to just ignore all of that and do something real instead. If experts are telling you to do this, then find other experts.”https://twitter.com/JohnMu/status/1483757660302417921?s=20OK, to the main event - Cats got backlinks.So a few weeks ago a couple name Nikki and Jessica bought a vitamix. Upon the arrival, they sat it down on their kitchen floor and promptly their cat decided to sit upon the unopened box. Jessica took a photo and posted this to a Facebook group called THIS CAT IS C H O N K Y.  The group boasts nearly a million members, and the post immediately took off. Over 10k interactions by the next day.They have three cats, and they wouldn't leave the box. They resorted to feeding the cat on the box as she refused to get down even to eat.Jessica continued to post updates and then reached out to Vitamix via their facebook page to ask for three empty boxes, enough for their three cats. The saga got it's own hashtag that trended, The Great Vitamix Incident of 2021 and/or #Appliancegate, has developed.https://www.facebook.com/1606875812956981/posts/2924246927886523/OK, that's all, folks, see you tomorrow!

Nancy wanted to grow her audience quickly but she had one question... How to make a 60-second Tik Tok video with music. Like many other entrepreneurs, Nancy has been hearing that you can build your audience quickly using Tik Tok. However, Nancy considers herself a technophobe so she finds it difficult to adopt new technology. Even though Tik Tok might be easier to use compared to other platforms. Nancy still had her reservations. Let me know if you can relate to these. You are an introvert or camera shyLike Nancy, you too have been hearing about Tik Tok a lotThe thought of publishing 2-4 times a day puts you offYou haven't a clue what software to use to edit videos If only there was a way to get started on Tik Tok quickly and easily. In this post, you'll learn how to get started on Tik Tok in a matter of minutes as well as what tools are available to help with your success. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. The History of Tik Tok As a platform, Tik Tok started only a few short years ago in September 2016 and since then it has grown from strength to strength. It's a social media platform specifically designed for short videos also known as short-form videos or short clips. Video lengths range from 15 seconds to 3 minutes and users have the ability to add filters, music, effects and much more. According to Wikipedia, It is owned by a Chinese company called ByteDance. As of October 2020, Tik Tok has surpassed 3 billion downloads worldwide. In China, Tik Tok is known as Douyin, it has similar features but they are not exactly the same. Tik Tok was launched outside of China in 2017, however, it was only after it merged with Musica.ly that it became available worldwide. There are 3 video formats available on Tik Tok including the following aspect ratios. 1280x720720x1280640x640 The minimum video length is 5 seconds. Tik Tok Statistics For many entrepreneurs like you, it's important to know that a social media platform will give you a return on investment before using it. This is why I'd like to spend some time looking at the statistics as they stand. According to 2022 statistics from Backlinko, Tik Tok has 1 billion monthly active users. Of those 1 billion users, between 73 to 100 million of them are in the US. Tik Tok has 50 million daily active users in the US alone. US users spend an average of 33 minutes a day on Tik Tok. Annual revenues in 2019 were $17 billion. Tik Tok is the 7th most used social media site globally. 41% of Tik Tok's active users have an age range between 30 and 49 which is quite surprising. Many people assume that Tik Tok is for teens but that doesn't appear to be the case. How to Make a Content Plan for Your Tik Tok Videos When it comes to video, it is more difficult to produce compared to still images. This can be true for Tik Tok as well depending on the type of videos you want to create. For example, do you want your videos to be more formal, funny, talking head or environmental clips? The first step in developing consistency around your Tik Tok videos is to develop a strategy. You can easily develop a strategy by focusing on 5 content pillars. Here's an example of what I'm talking about. Using a social media planner like Plann will give you prompts to formulate a strategy. In the screenshot, you'll see content pillars like behind the scenes (BTS), client testimonials, featuring another business and much more. Feel free to take Plann for a test run here. How to Make 60-Second Videos Fast Uploading video content can be pretty easy when you have the content already created. So,

Happy Holidays Everyone! As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean. When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian's latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics. In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What's In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?

In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn't also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why Organic Traffic Is A Balance of Amazing Content and SEO. [00:27] Amazing content generates traffic that converts. [01:31] How Brian Dean from Backlinko generated high converting traffic. [02:42] Using unique data and calls to action to generate converting traffic. [03:01] That's it for today! [03:02] Learn how to grow your business by visiting marketingschool.io/training   Links Mentioned in Today's Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Brian Dean   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Si en tu empresa hacen marketing digital o si publican contenido a través de blog o artículos para web o videos para YouTube o Redes Sociales o quizá hacen uso de podcasts, seguramente te inquieta saber ¿cómo hacer para que tu contenido dure más tiempo y lo pueda escuchar más gente? En esta emisión platicamos sobre un concepto conocido como "Contenido Evergreen" o contenido siempre verde.¿Cómo hacer que nuestro contenido tenga una larga vida o una mejor vida para que sea más visto o escuchado por más gente y que no se haga obsoleto rápidamente? Hay muchos tipos de contenido, y para cada uno de ellos, se debe seguir una estrategia para tratar de mantenerlos lo más vigentes posible. El contenido identificado como "Evergreen Content" no caduca, es leído por muchas personas y continua acercando una mayor audiencia o prospectos a tus propiedades digitales. Revisaremos cuáles son los mejores contenidos Evergreen, de acuerdo a un estudio realizado por BacklinkO.Conoce cuáles son los tipos de contenido que más se han destacado y mantenido vivos más allá de su primer mes de publicación.

When Brian Dean was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian's latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics. In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What's In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?

Agata is a growth mentor and a marketing leader with +10 years of experience in developing and executing growth strategies at companies like Google, Groove, and Piktochart. Currently, as a VP of Growth at Piktochart, she is leading a 100% remote marketing, sales, and product team. Together with her team, Agata is on the mission of empowering people to tell great visual stories that stick. Questions: Lessons she learned from her 7 years working at Google. Why is it hard to become an SEO expert? What is one of the hardest parts of managing a 100% remote team? How can managers measure the performance of their remote teammates? What should a content marketer focus on first—finding the right channels or discovering the right content format? What is an often overlooked metric that content marketers need to pay more attention to? What makes for a great Instagram ad in 2021? Should social media marketers have some sort of experience using Google Analytics? What does Agata look for when she is hiring new team members? Why is Product Hunt important? For any businesses launching on Product Hunt, what advice would she give them? Why are mentors essential to a marketer's career growth? You can say hi to Agata via Linkedin: https://www.linkedin.com/in/agatakrzysztofik/ Resources mentioned⬇️ Backlinko (a great SEO learning resource): https://backlinko.com For a deeper dive into how OKRs help marketing teams, check out episode #56 of the podcast with Sarah Bond: https://anchor.fm/kennysoto/episodes/Interview-with-Sarah-Bond---Lessons-in-B2B-SaaS-Marketing-and-CRO----Episode-56-e17ldnb/a-a68tnmh Agata's blog post on the CUTENESS ad formula for Instagram: https://piktochart.com/blog/create-winning-instagram-ads-with-cuteness-ad-formula/ If you need a Growth Mentor: https://www.growthmentor.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

On Ep.55 of iPullRank's Rankable Podcast, Garrett Sussman hosts Brian Dean, Founder of Backlinko, to discuss the topic "The Balance Between Trending SEO and Evergreen SEO."

We are back for Season 3 and this week we have Abby Reimer on the podcast to talk about the importance of creating content that both search engines (eg Google) and humans love. Resources from the episode: Hemingway App - https://hemingwayapp.com/ (https://hemingwayapp.com/) Thruuu - https://app.samuelschmitt.com/ (https://app.samuelschmitt.com/) Article - https://searchengineland.com/creative-ways-to-source-content-ideas-from-ugc-for-seo-350277 Where to find Abby: Twitter: https://twitter.com/abbyreimermpls LinkedIn: https://www.linkedin.com/in/abby-reimer/ --- Episode Sponsor This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: Website - https://www.screamingfrog.co.uk/ LinkedIn - https://www.linkedin.com/company/screaming-frog/ Twitter - https://twitter.com/screamingfrog YouTube - https://www.youtube.com/c/ScreamingFrogSEO Facebook - https://www.facebook.com/screamingfrog/ --- Episode Transcript Sarah McDowell: Hello, and welcome to the Women in Tech SEO podcast. I am very excited that we are back for season three. I am Sarah McDowell, an SEO content executive and your host for today. Joining me, I have Abby Reimer, SEO manager at Uproer, to talk about creating content that humans and search engines love. Hello, Abby. Abby Reimer: Hi, Sarah. Thank you so much for having me. I'm so excited to be here. Sarah: Thank you very much for joining. How are you doing? Abby: I'm fabulous. I'm ready for fall, crazy enough. I have my fall candles and a sweater on. I'm ready to go. Sarah: Ready for the autumnal? Is that the word? Is that the right word? Abby: Yes. I am very ready especially being from the Midwest. That's wild. Usually, summers are too short. No one wants them to end. This year, I'm ready for the smell of fall, ready for the seasons to switch. Sarah: To kick things off, I think a good place to start is if you can give our audience a brief overview of yourself and how you got into this wonderful world of SEO. Abby: Yes, absolutely. I am an SEO manager at Uproer, which is a search marketing agency in Minneapolis. We focus on e-commerce and tech companies. How I got here is a little interesting. As you probably know, if you're in SEO, it's something you stumble into. There's no degree for it. It's just interesting how many different paths there are. I graduated with a PR and writing degree and got a general marketing role. It was through that that I was working a lot on a blog. I'd worked a lot with email and social and promoting it on different channels. I noticed one week that one of our blogs was doing really r traffic. I was like, "I didn't promote this. What is happening here?" I was so confused. I looked at analytics. I saw that Google organic was the top channel that week. That question that I typed into Google, it's very meta, but I googled, "How do you show up in Google? How do you get traffic?" I was so fascinated with what I found. I had no idea that it was how you structure web pages and the actual queries that you target. That's how people get found among many other reasons. I went down that rabbit hole. I started following Moz and Brian Dean's Backlinko, followed a lot of those types of sites. I fell in love with it. Six months into my role or eight months or whatever it was, I was like, "I want to work on SEO and content full time." I ended up going to a content marketing...

Brians' Bio, thanks to his AmA Brian Dean has been called an "SEO genius" by Entrepreneur.com and a "brilliant entrepreneur" by Inc Magazine. Brian's award-winning blog, Backlinko.com, has been listed by Forbes as a top "blog to follow". He is an SEO expert and the founder of Backlinko and Exploding Topics (SaaS). Success Magazine has referred to Brian as "the world's foremost expert on search engine optimization" due to the influence of his blog, which reaches over 5 million people every year. Along the way, he's helped dozens of SaaS startups get more traffic, trials and customers from SEO and content marketing. —— Links Reddit SaaS: https://www.reddit.com/r/saas My Twitter: https://twitter.com/chddaniel My product: https://www.simple.ink/notion-website-builder

Brian Dean's (Backlinko.com) Heeft een Nieuwe Linkbuilding Strategie Die Nog Niet Openbaar is en Niemand Anders Gebruikt. Ik Ontdekte Hem Toevallig en in Deze Video Leg Ik Hem Stap-Voor-Stap Uit.

SEO is an evolving industry. If you don't get up to speed with the latest SEO trends and updates, you'll be left behind and your competitors will soon outrank you in search results. Which is why it's important to stay up-to-date with the latest SEO news and trends so you're never caught off guard. In this episode, I share the 3 best SEO news websites that you should bookmark right away. You can visit these sites from time to time to stay in the loop with all the breaking news stories and developments in the world of SEO. -=-=-=-=- Resources discussed in this episode: Top 3 SEO news sites Search Engine Journal - https://www.searchenginejournal.com/category/news/ Search Engine Land - https://searchengineland.com/ Search Engine Roundtable - https://www.seroundtable.com/ Visit the following sites for actionable SEO tips and techniques: 99signals (https://www.99signals.com/) - Visit the SEO section of my blog for in-depth how-to guides on relevant SEO topics and read about the best SEO tools you can use to improve your site's search visibility. Backlinko - https://backlinko.com/ The Semrush Blog - https://www.semrush.com/blog/ The Ahrefs Blog - https://ahrefs.com/blog/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Internationally recognised SEO expert and Backlinko founder Brian Dean joins Kurt and Di today to discuss how he went from failing to succeeding in the world of online business. They discuss how to ensure you do not hire the wrong people, how to scale your business and how to grow your YouTube channel.   KEY TAKEAWAYS The main takeaway from reading the book “The four hour work week” is that almost anyone can do it, if they apply the right strategies. It is not about who you are as a person it is just doing the right things. Your identity may be wrapped up in your job role or your academic achievements but you can change that if it no longer serves you. Even if you have never tried to go on your own, it is still doable.   To ensure you do not hire the wrong people you can create a two part filter. Firstly, put something in your job proposal that they have to include in the cover letter showing that they read it, this proves that they can follow instructions. Secondly, hire everyone for a test project rather than hiring them straight away for the real things, this will save you money and time in the long run.   When you are just getting started in business it is all about grinding and figuring things out. Once you move past this point, you need to focus on scaling your business. That has less to do with SEO and more to do with creating a good work culture, creating systems and hiring more staff.   If you are looking to start and grow your YouTube channel some good advice is to create great content and continue to post regularly. Good content has a way of finding its way to get views although you will still need to promote it. YouTube is a platform that is much fairer than others,  you have a chance to get your video seen without having to work extremely hard.   Watch other YouTube channels that have high subscriber counts and are outside of your niche, then compare the structure of their videos to yours. You should then look at other Youtube channels within your niche and identify what seems to be working and what doesn't. Incorporate these findings into your videos.   Working remotely will not impact your productivity even if you move around and work from different cities of countries around the world.   BEST MOMENTS “Even if you have never even tried this, it is still doable.” “For every prince, there are 100 frogs.” “How it starts is how it ends.” “With YouTube, I would say focus on your videos more than your ‘bells and whistles' stuff.”   ABOUT THE GUEST Brian Dean is an internationally recognized SEO expert. After failing with his first five online businesses, Brian finally struck gold with a site in the personal finance space in 2012. He created Backlinko to teach the lessons he learned along the way. Since launching Backlinko, Brian quickly made a name for himself by publishing insanely practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online. Sign up for Brian's newsletter: https://backlinko.com  Linked In: https://www.linkedin.com/in/brianedean Twitter: https://twitter.com/backlinko?lang=en   ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in UK, GI, LT, BY and GR.  CEO and founder of Advansys (www.advansys.com) a global ecommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit.  Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion).  Quit corporate life and now enjoys working with and helping others grow and scale their businesses. CONTACT INFO https://instagram.com/kurtwilson.uk https://instagram.com/diforster.uk https://instagram.com/advansys.uk https://www.youtube.com/c/diforster https://www.advansys.com https://promote.agency https://back2business.show kurt@advansys.co.uk diane@advansys.co.uk https://joinclubhouse.com/@kurtwilson https://joinclubhouse.com/@diforster   See omnystudio.com/listener for privacy information.

Our guest today, Brian Dean, is the founder of Backlinko.com and the co-founder of Exploding Topics. He's been featured on hundreds of major media outlets, including Forbes Inc, Entrepreneur and Fast Company. When I ran across his blog a few months ago, I was completely blown away. In my opinion Brian has mastered what it means to “give value” in his marketing. I started reading everything he was writing and have been studying his work very closely.

This episode is a discussion with Brian Dean - Founder of Backlinko (one of the leading SEO blogs on the planet) and Co-founder of Exploding Topics. We talk about what's working today, how to rank a website from scratch, how big brands can leverage SEO, and where it's going in the future (plus a lot more).

If you ask us to pick one episode from the EcomCrew Podcast that we think every ecommerce store owner should listen to, today's episode would be a clear winner. We're very excited to have Brian Dean on today's episode. If you've been living under a rock, Brian is an SEO expert and the founder of the Backlinko blog. He has been called an "SEO genius" and is one of the people I follow closely, and whose courses have helped propel my ecommerce store to new Google search heights. In today's episode Brian and I discuss a topic that many ecommerce store owners find daunting--ecommerce SEO. There is a misconception among online store You'll learn: Why it's no longer possible to rank simply by putting products on a page Brian's experience with black-hat SEO and how he figured out how to give Google what it wants Why you should go for longer-tail keywords The ideal number of clicks from the homepage to a product page Why you need to have unique descriptions for every product How to see if your website has "page bloat" The importance of content marketing and how to find the perfect writer for your store's blog The advantage online stores have over blogs when building links This episode is a discussion of a guide Brian wrote about the topic. You can read about it here. Resources Ecommerce SEO: The Definitive Guide Backlinko SEO That Works Thanks for listening to this episode! Until the next one, happy selling.

In today's episode, we're talking to Brian Dean, the SEO and content marketing guru begins the massively popular blog, Backlinko—where he teaches more than 3 Million yearly readers how to create and optimize content in order to rank well in search engines.

In episode #5 of the Marketing Mantra podcast, I'll be talking about a simple SEO hack you can use to build high-quality backlinks. -=-=-=-=- Time-stamped Show Notes [00:29] Episode Topic: A Simple SEO Hack to Get High Quality Backlinks [01:18] This SEO hack is building backlinks through infographics. [01:59] The first aspect of designing an infographic involves keyword research. [02:10] Use tools like Google Image Search, Buzzsumo, and Pinterest to discover popular infographic topics. [03:37] Use design tools like Canva, Venngage, and Piktochart to design your own infographic. [06:13] Next, you need to promote your infographic and generate high-quality backlinks. [07:50] Generate an embed code for your infographic using Siege Media's Embed Code Generator. [08:39] Submit your infographic to infographic submission sites. [10:45] Promote your infographic on Reddit. Submit your infographics to this infographics subreddit. You can also share your content on these marketing subreddits. But be sure to read the guidelines. [11:38] Try Brian Dean's Guestographic Link Building Method to get tons of contextual backlinks. [14:22] That's it for this episode of Marketing Mantra! -=-=-=-=- Tools and resources discussed in the episode: 3 online tools to design infographics: 1. Canva - https://www.canva.com/ 2. Venngage - https://buff.ly/2OteACe 3. Piktochart - https://piktochart.com/ Want to hire a freelance designer to design your infographic? Check out these sites: 1. Fiverr - https://www.fiverr.com/ 2. Upwork - https://www.upwork.com 3. Freelancer - https://www.freelancer.com Siege Media Embed Code Generator - https://www.siegemedia.com/embed-code-generator 40 Infographic Submission Sites to Generate Backlinks - https://www.99signals.com/infographic-submission-sites/ How to Get Backlinks With Guestographics (by Backlinko) - https://backlinko.com/how-to-get-backlinks For a detailed explanation of the infographic link building technique, visit: https://www.99signals.com/high-quality-backlinks-infographics/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

“I realized that I'm doing the same stuff as I was doing at the first launch, this is like launch number four, and I'm not growing like I should be. What's the missing piece here?”“What I discovered? There's a big difference between your audience and your customers.”- Brian Dean, founder of Backlinko.comToday, we're speaking with Brian Dean, the founder of Backlinko.com, about the importance of talking to people in order to make sure your messaging is on point. I've been a fan of Brian's for years now, and his site is one of my favorite sources for everything related to SEO and building backlinks.Today, Brian is going to walk us through how sales of his flagship course, SEO That Works, started to stall by the 3rd or 4th launch, even though his email list was growing like crazy.And no matter how much he looked at his analytics, he couldn't figure out what was going wrong. UNTIL, that is, he started talking directly with his customers.So listen closely and find out how Brian dramatically increased his launch numbers with a simple human-first approach.Topics Discussed in This Episode: [00:02:27] Where Backlinko was in October 2013[00:03:33] How Brian decided to launch a flagship course[00:04:10] How Brian got the feedback that led him to create a new course[00:04:50] How long it took Brian to create that first course, and how long it takes to create a course now[00:05:31] How Brian learned what people thought about SEO from reading blog comments[00:07:19] The overall structure of Brian's first course[00:08:07] How Brian promoted his first course[00:08:33] What happened when Brian launched his first course[00:09:26] How the audience changed after the launch of the first course[00:11:26] How many people Brian tried to sell the first course to[00:13:39] How Brian knew he could do better than he did at his initial launch[00:14:22] The online course that Brian took to learn more about selling, and what he learned from it[00:14:27] How Brian went about reaching out to customers who had been successful with his material[00:16:10] What questions Brian asked when he reached out to customers[00:17:09] What Brian found out from asking those questions[00:19:23] How Brian changed the messaging and course after talking to customers[00::21:37] Why talking to people is the only way Brian could have discovered the changes that he needed to make[00:22:35] How Brian's next launch size tripled after making changes[00:23:28] How Brian applied his new knowledge moving forward

In this episode, we're giving our best blogging tips for business so you can stop screwing around and start treating your blog like the business it is. We're talking about evergreen, pillar content that you should be creating, how you can start taking your blog seriously, and how to use your blog to grow your business.   You might be surprised on how you can use blogging as a foundational tool for your business! Forget the rumors that blogging isn't worth your time and energy. It's all about putting the right strategy behind your blog so you can effectively use it as a business tool.   SIGN UP FOR BUILD A PROFITABLE BLOG HERE: https://mariahcoz.com/build-a-profitable-blog/   Resources Mentioned: ✅- Episode 49, where we talk about the 10 essential blog posts you should have published.   ✅- Our list building program, Your First 1k.  ✅- One of our favorite blogs, Backlinko which is filled with amazing pillar content.   ✅Our free email course, Build a Profitable Blog!    Follow Mariah on other platforms:

Charles's last podcast - Join us for SEO Podcast 382 as Chris and Charles do their last podcast as the eWebResults team.  Charles is moving on to pursue other opportunities, and we will miss him!Does search engine position keep you awake at night?  Do you need to know how to get to the first page of Google?  Check out Charles and Chris as they give you 8 of the biggest ranking signals Google is using in 2017 based on the industry studies by SearchMetrics, Backlinko and SEO PowerSuite.Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: https://bit.ly/3kxi6by

Jason originally started out on a quest to make a valuable resource for designers. It sucked. It was nothing and barely more than a go-to-resource for him to bookmark some links. If you even care, here’s the link to those design resources. Then, enter Brian Dean and the Backlinko blog. Jason is an avid reader […]

So here’s the rub. When it comes to search engine optimization backlinks do still work. But, whether they work for you to increase your ranking, or against you to send your site in to search engine abyss depends on your ability to acquire high value backlinks. In the modern day of SEO link building is tough. […]