Podcasts about indispensable marketing

On this episode of The Sonic Truth, Veritonic's VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it […] The post Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media appeared first on The Sonic Truth.

Observa combines human observation with artificial intelligence to compile accurate retail marketing data. They compare what a client’s marketing spend (trade spend) is supposed to be getting them to what is actually happening in-store. With a human force of over 275,000 in-store observers, and the technology to turn raw information into usable marketing data, Observa is addressing one of the biggest problems in retail.Whenever a company generates the opportunity to make themselves that indispensable, I want to learn what they are doing and how they do it! That’s why I was excited to talk with Co-Founder and CEO, Hugh Holman, about Observa. I asked him how they built their client base and observer force, how they are leveraging AI and incorporating emerging technologies, and much more. I really enjoyed this conversation. In particular, I loved the story he shared about the early days, when he would personally fly to locations to fulfill service promises. I hope it inspires your business journey, too.Topics In This EpisodeMeeting the needs of clients throughout the U.S. and CanadaThe journey from personally fulfilling client needs to having an observer force of over 275,000Scaling using AI for some of the necessary (previously human) workWho are Observa’s competitors? What are they disrupting in the current retail services market?Future AI expansion: incorporating emerging technologies such as bots and dronesLanding client contracts: offering subscription-based services and finding innovative ways to lower price pointsRetooling and customizing for clients to meet unique goalsHow COVID impacted ObservaContact InfoWebsite: observanow.comEmail: sales@observanow.comObserva (company) LinkedIn: linkedin.com/company/observa/Hugh Holman LinkedIn: linkedin.com/in/hughholman/

Today, we’re talking about mischief makers, propagandists, con artists, boundary breakers & hype artists. Sounds pretty juicy, eh? Our guest of the show is Michael F Schein who has spent the better part of the past 5 years studying all things HYPE. Yepp, you heard that right! Michael wants you to know that if you are a business owner, entrepreneur, executive, artist, activist, or thinker who is trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit. He wants you to understand how people make decisions, why they really get excited, and why they really choose to follow some people over others. In order to do so, Michael has followed the Hype Experts to find out the commonalities & to reverse engineer how they do what they do. Not only did I love recording this episode for all of you visionaries, but I deeply appreciated Michael’s perspective on all things marketing & brand building. Our philosophies are completely in line and I love Michael’s take on standing out in a crowd. If you want to learn about Ethical Hype & how to use it to grow your business, this is the episode for you! Enjoy this conversation with Michael F Shine. You’ll most certainly want to get a copy of his brand new book The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers which is now available. p.s. Whenever you’re ready, here are 3 ways that I can support you... Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

This week on the If You Market podcast we speak with Patrick McFadden about effective sales and marketing by solving your clients problems.  Spoiler alert, you clients don't care about your product.  Patrick shares his approach as a business consultant, as well as the top issues he sees when clients bring him in, three actions marketing needs to be doing to help sales, and much more.  Patrick McFadden is Founder and Marketing Consultant at Indispensable Marketing, a small business marketing firm that takes a process approach to increase visibility and make your phone ring. He is active in helping business owners, and managing partners of small organizations change the way in which their clients view what they do and in effect render the competition irrelevant.

I’ve had a lot of podcasts guests over the past month, and we’ve talked a lot about Google rankings, getting on page one and improving your SEO, which when we say SEO we mean Google. I get quite annoyed, and my guests shared my frustrations when we hear about businesses paying an SEO company $500 to $1500 per month and not knowing exactly what they are doing for them. What Does Your SEO Company Do? And when I ask, ‘So what is your SEO company doing for you each month’, I get met with the same response. "OH, there…UM, doing some Facebook adverts and Adwords and me, and optimising my website, so it gets ranks better". Okay, so which parts of the website are they optimising? "The parts that were not ranking". What the!!! Page One Estie Rand from Episode 54, said it best – If you’re not on page one, there’s no point, and if you're on page one for something no one is looking for, then it means nothing as well. If you’re using an SEO company, they should be able to tell and show you exactly what they are doing and when they are doing it. And what results you're getting, from what they are doing. I've had some coaching clients tell me their SEO companies get mad when they ask what they are doing for them each month. Seriously? This Is What's Wrong Recently I was talking to someone at a networking event, and when I asked what they did, they said they did social media marketing for small businesses. And before I could ask my next question, they told me they have only just started and don’t know what they’re doing, but they are getting better. And right there is the problem with some social media. Anyone can do it, with or without qualifications. Now don’t get me wrong, I’m sure there are plenty of SEO companies that are very reputable, I’m just frustrated with those that are questionable, and there seems to be more and more every day.  Here's An Alternative Write Good Content. It is that simple. Write content for the sort of things people are searching for in your industry or profession. You can use Google Keyword Planner, but here’s an idea I think works just as well. What questions are friends, family and new acquaintances asking you at dinners and BBQ’s? What problems are people phoning your business about on a regular basis? The person that answers your phone should be noting down these questions and giving them to you on a regular basis. You should be using these questions as a guideline for writing long articles, Blogs and faqs. Blog V's Adwords A blog, for example, answering a specific question is going to do far better than any Adword. And yes, a potential client may click on the Adword first if it’s at the top of the page, BUT if the Adwords takes them to a page that does not answer the question they were searching for it will annoy them. Writing Content Is Difficult I know some people don’t like to write, or they don’t feel they are good at writing. If that’s you, you could outsource this process, or find a different medium. Maybe you should be using video or audio as an alternative to writing. When I owned my podiatry businesses, I was writing one or two blog articles per week and was also writing for the local paper every month. In addition to this, I was creating videos and audio for my website on a regular basis, so content creation was never an issue, and it still isn’t. Solution Coming Soon But I know for some it is a big issue, which is why I am developing a solution to solve this problem. I can’t talk much about it right now, but stay tuned. Bottom line, there are multiple ways to create content, but regardless of what you choose, you need to make sure the content you’re producing is the content people are searching. If you do that, you won’t have a worry in the world. If you have any questions please send me an email at tf@tysonfranklin.com   And if you liked the idea behind this episode about SEO and improving your rankings, you'll also enjoy: Episode #55: Why Linkedin Rules Over Other Social Media with Adam Franklin Episode #54: Marketing by Zooming Out with Estie Rand Episode #50: Indispensable Marketing with Patrick McFadden  I am Currently updating my Events page. Check it out now or Sign up for my newsletter and be kept in the loop.   FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Patrick McFadden is the owner of Indispensable Marketing, and he agreed to come back for a second podcast stint to talk about a concept called RISE & GRIND: It's what we need to do in the hours your awake. And to get the most out of rise and grind, you need to be focused.  Regardless of the industry, Podiatry & Allied Health, Finance, or Hospitality, everyone needs to grind to get the most out of their day, and Patrick McFadden will explain precisely what you need to do.  More detailed show notes can be found on my website https://www.tysonfranklin.com/podcast FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Patrick McFadden is the owner of Indispensable Marketing and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is.  For more detailed show notes please visit the podcast page on my website https://www.tysonfranklin.com/podcast Dave Frees MASTER CLASS - CAIRNS  On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)   I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Comedian Capone has toured with N.Y. Kings of comedy,Russell Simmons Def Comedy Jam in England,Shaquille O.Neal's All Star Comedy Jam 2011,2012,and has performed with Mike Epps,Tracy Morgan and Talent.Capone has a whole group of comedians under his wing bringing about the TEAM CAPONE Movement. Donna has become known as the “Midlife Midwife™”, helping women transition into their mature power and ecstasy, and fulfill their best potential at this stage of their lives. Patrick,is a marketing expert and owns a strategic planning and online marketing consulting company called Indispensable Marketing.with a blog and a newsletter