If You Market

On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networking events, and Chinese food. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight' process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels.  Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she was already past 50. Now she is known as the preeminent copywriting mentor, mindset shifter, and transformational business coach, with a focused emphasis on training entrepreneurs, coaches, and business owners to turn their words into money with ChatGPT, high impact messaging & marketing funnels. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while.  Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you? Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices

When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week and every lead gen company claiming they have the magic words. Monica gives some tips on how she writes email copy that works for you because it works for the customer. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life.  Dean Mercado is the Founder and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” he's a business coach, author, and speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's your favorite commercial?  On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads.   Shelby Dash & Kristina Clifford, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career, when various brands & businesses started approaching them for custom video content. Suddenly, Take2Content was born! Although content creation is no longer just a hobby, Shelby & Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop shop for all of your video content needs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality.  Orly Amor is the CEO of The Global Mentoring, Coaching and Publishing Center, is a professional public speaking coach working with authors, speakers, consultants, and entrepreneurs focusing helping speakers be more successful and make more $. Learn more about your ad choices. Visit megaphone.fm/adchoices

How's your event game? Are you getting quality info that helps you sell?  On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects.  We talk virtual events, in person events, the role of technology, and of course everything to do with collecting that event first party data.  Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as one of the top 200 fastest-growing private companies in the US. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues. Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more.  Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow' newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're on vacation, but just in case your worried or miss the sound of our music.... Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips.  Nick Poninski is a Copywriting Expert for Course Creators and Author of the book, “Stop Struggling: Sell Your Course This Week, How To Write The Words To Get Your Course Sold In A Week”. He is also the Creator of the course: The 5 Minute Client Grabber. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you an expert networker? Do you actively work on your networking skills?  This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade.  Jevonya is an author, business consultant, networking coach and the Founder of Twisted networking.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever curious about how virtual assistants work? This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them.  Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was born and raised in the Philippines and now living in Ohio. she grew her agency 10x within 3 months of hiring her first virtual assistant, and now has a team of over 70 virtual assistants. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could combine the best parts of working from home and being in the office? This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not.  Drew Moffitt currently leads marketing Kumospace, a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like to know which half of your marketing budget is wasted? This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue. Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your customer service helping your sales and marketing? This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales. Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Conversations That Connect, she also teaches a Digital Marketing course at the University of California in Irvine. Learn more about your ad choices. Visit megaphone.fm/adchoices

How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales. Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral Science in Marketing.  Nancy Harhut is passionate about the impact of behavioral science on marketing. The Chief Creative Officer of HBT Marketing, she's been called a "marketer's marketer," and named one of the 10 most fascinating people in B2B marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI but your not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, production, editing, logistics and automation, and more.  Tom Hunt is the founder of Fame and co-founder of bCast, he starts and grows B2B businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are the leads weak or are you?  This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL.   Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business.  From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful.  Learn more about your ad choices. Visit megaphone.fm/adchoices

How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce success or failure. Robert Neumann is the Managing partner and CMO at CSS Commerce and has over 25 years of experience growing businesses as an engineer, financier, entrepreneur and board member.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in CRMs. He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He's also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever. Simon Severino is a speaker, author, business coach and father of 3, and Austrian (he's not Austrian). Learn more about your ad choices. Visit megaphone.fm/adchoices

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals.  Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you a multitasking master? I hope not! This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her secrets to having a fulfilling and effective work day with a heavy emphasis in infrastructure and logistics that get things done.  Kris Ward is a podcaster, coach, speaker, and team building and systems strategist.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more.  Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world's leading email automation platforms. She specializes in helping entrepreneurs and side hustlers make more sales in less time through the power of automation, effective subject lines and email copy, landing page design, and eCommerce tools. Kelsey wants to help everyone with a business find simple, affordable, and effective ways to make more money. Learn more about your ad choices. Visit megaphone.fm/adchoices

How's your email game?  This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more.  Keep an eye out for part 2 where we continue our conversation on email marketing. Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world's leading email automation platforms. She specializes in helping entrepreneurs and side hustlers make more sales in less time through the power of automation, effective subject lines and email copy, landing page design, and eCommerce tools. Kelsey wants to help everyone with a business find simple, affordable, and effective ways to make more money. Learn more about your ad choices. Visit megaphone.fm/adchoices

How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing?  This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the importance of having the right CRM for all departments, and how the CRM on the tip of your tongue is probably the wrong one. Wes "the Sales Whisperer" Schaeffer is the host of “The Sales Podcast” where he rehabilitates sales managers and business owners to succeed through ‘human' use of technology, most importantly CRMs. Learn more about your ad choices. Visit megaphone.fm/adchoices

The majority of marketers are not formally trained in marketing.  This week on the If You Market podcast we talk with Michael Osborne about BBQ, Oregon Trail and how to successfully market as a non-marketer.   Michael Osborne is an executive with SaaS and enterprise sales, technology services, team leadership and motivational strengths. Results oriented with proven consistency. Focus has been predominantly software technologies. Very experienced negotiator with incredible drive and desire to win. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your virtual events underwhelming? This week on the If You Market podcast we talk with Julius Solaris about Virtual Events, why no one cares about your virtual events, and what you can do about it. We cover the explosion of event tech, how to attract attendees, VR and the Metaverse and much more.  Julius Solaris is an event industry expert with a focus on event technology, hybrid, virtual and onsite events. He is currently VP of Marketing Strategy, Events at Hopin, the fastest-growing European company of all time. Previously he has been the founder and editor in chief of EventMB. Started in 2007, EventMB is the number one online platform for event professionals. EventMB was acquired in 2019 by Skift, the largest and most influential travel media company worldwide.  Julius has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. in 2020, his online events have been attended by over 60,000 event professionals. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your customer interactions convenient for your customer? This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more.  Paul Ace is the CEO of Amplify C-Com. Amplify C-Com helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six figures+ in new revenue using conversational commerce ( what the cool kids call C-Com) Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your marketing focus on your Customers? This week on the If You Market podcast we talk with Tim Parkin about Inside Out Marketing.  What's Inside Out Marketing? It's about waste, and addressing internal issues before you focus on the customer. It's about processes, and people that allow you to have a solid foundation for growth. Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. Learn more about your ad choices. Visit megaphone.fm/adchoices

When did you last make a decision that made you say, now that was a decision based on the data? This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Understanding the context so you can train your instincts to make decisions quickly when necessary and knowing how to make data-driven decisions.  Office Space, Berenstain Bears, Scar Face, Moneyball, Princess Bride, Hitchhikers Guide to the Galaxy, AI, the 'Data' Pronoun, and more. Nick Amabile (pronounced: AM-uh-beel) is the CEO of DAS42, a US data analytics consulting firm that helps companies make better decisions, faster. Founded in 2015, DAS42 is comprised of data analysts, scientists, business professionals, and engineers who provide end-to-end data services—including data strategy, tech stack integrations, application implementation, and enterprise analytics training. Learn more about your ad choices. Visit megaphone.fm/adchoices

You aren't going to change the world, and that's okay. This week on the If You Market podcast we talk with Jose Palomino about how to win by focusing on business growth instead of trying to change the world. So many companies lofty ambitions get in the way of success. They want to be flashy and conquer the world but they don't have the fundamentals down. Jose Palomino is the CEO of Value Prop Interactive where he helps mid-market B2B companies struggling with sales growth win more and better business, even in commoditizing markets. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's the smallest company ABM can be effective with? This week on the If You Market podcast we talk with Lokesh Dave about using ABM to target the SMB market and how you can replicate ABM practices you would use to target enterprise companies to target SMBs. More churn, easier close, lower value, Lokesh covers all the plusses and minuses and how to build an ABM approach for SMBs.  Lokesh Dave is an ex-programmer, he worked at companies such as Microsoft and Zynga for close to 15 years - learning to build large systems that scale to many millions of users. He is now the founder of Enlyft, where he's looking to leverage the power of big data and AI to transform how B2B companies go-to-market . Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you wasting time and resources on "Brand"? Brand is what happens when your busy doing other things. This week on the If You Market podcast we talk with Paul Cowan about Brand, and why it probably isn't something you should worry about. Paul believes most if not all companies should focus on providing a great customer experience and be obsessive about serving their customers. The brand will come naturally, as long as you have a good product and solve a problem you don't need a megaphone to tell people what they should think about you. Paul Cowan is not your run-of-the-mill marketing guy. Over a 20+ year career, he's held leadership positions at large corporations, then left them to launch startups from scratch. He's marketed phones, food, booze, toys, and SaaS products and he's created award-winning viral ad campaigns. Now as CMO of FreshBooks, he's using his unique skill set to help over 30 million people save time billing, and collect billions of dollars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brand or Bland? This week on the If You Market podcast we talk with Dan Nelken about humor in copywriting. We talk about the merits of using humor and Dan gives us 6 specific techniques for using humor in your copywriting. We also discuss Jack in the Box, Progressive Insurance, Laughy Taffy, the Lone Ranger, company personality, and One Flew Over the Cuckoo's Nest. It's a perfect combination of humor and technique, it's peanut butter and .  Dan Nelken is the "Chief Creative Ding-Dong" at Nelken Creative. He's a freelance copywriter and creative director in Vancouver, Canada. His work has appeared in award shows nationally, internationally, and on his mother's fridge.  He has worked for some of the most creative ad agencies in Canada, some of the world's largest brands, and for start-ups who have collectively gone on to raise billions. He has an above average sense of humor and he's an expert copywriter.   P.S. Dan didn't write this, it would have been better if he did.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Should you create your own markets or use curated 'Walled Garden' audiences? This week on the If You Market podcast we talk with Dave Fink about the amazing power of owning your audience vs the advantages of being part of curated Walled Garden channels. Dave and host Sky Cassidy talk about the amazing power of open marketplace marketing where you own your audience, like physical mail, email and phones, and the convenience and speed to market provided by platforms like Facebook (Meta), google ads, and LinkedIn.  Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your content competing with itself for attention?  This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to figure out what content to create first. It's about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the highest priority, and optimizing the traffic you get from your content. Clustering helps you know what content to focus on first for the best results and what keywords need content vs a paid ad.    Meet Skyler Reeves. As a CEO & Founder of Ardent Growth, he helps B2B SaaS brands find a clear path to content marketing ROI through leveraging data, machine learning, and creativity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know everything you need to about GDPR?  This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It's not just lead generation though, GDPR may be required whether you're doing lead gen in Europe or not. We discuss the various aspects of compliance and both the positives and negatives of GDPR on business.  Byron Crowell is the CEO & Founder of Solution Publishing - After growing up in Tampa and playing college football at VMI, Byron ventured West and spent 20 years in the heart of the technology startup scene. In 1999, he built the first internet-based mystery shopping company, co-founded RetailEyes in 2002 which was sold to a UK-based conglomerate in 2011. However, his first business love has always been B2B marketing and technology via Solution Publishing which he founded in 2001. Since moving his family back to Tampa, Byron is on a mission to bring west coast venture startup energy and experience to his hometown. He also loves the Buccaneers and Lightning and is an active youth hockey supporter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you part of the cultural world your audience lives in?  This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Maslow's hierarchy of marketing needs, Sacagawea, and being immersed or part of a culture enough to communicate your message as one of them. Karl is a former software engineer and CTO turned writer. He's currently the CEO of Draft.dev where he leads a team of 120+ writers, editors, and content specialists to produce technical content for technology companies who want to reach software developers. Learn more about your ad choices. Visit megaphone.fm/adchoices

What are your biggest data issues? Verl is betting it's organization and standardization. This week on the If You Market podcast we talk with Verl Allen about the importance and impact of having data standards. We discuss the need for a common language in Marketing data, how companies are letting less and less data out to 3rd parties, data privacy, and much more. Verl brings 20+ years of experience helping brands transform digitally while at Ancestry, Omniture and Adobe. During this time he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud. In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to derive the promised returns from their software and other digital investments. Learn more about your ad choices. Visit megaphone.fm/adchoices

How concerned are you about the effects of data privacy on your marketing? This week on the If You Market podcast we talk with Quimby Melton about Data Privacy and Planning for Privacy-First Marketing. We touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing.  Quimby Melton is the co-founder and CEO of Confection. He's responsible for financing, strategic positioning, business development efforts, and day-to-day operations.  Learn more about your ad choices. Visit megaphone.fm/adchoices

How much attention does your Marketing department give to Revenues? This week on the If You Market podcast we talk with Cody Ward about the need for marketing to focus on Revenues as the most important metric.  Cody is the Sr. Director, Demand Generation Marketing at Connexiom where he specializes in using marketing to generate pipeline and accelerate revenue for VC and PE backed hypergrowth SaaS companies. Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you do to make sure leads don't fall through the cracks? This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale.  Pieter is a small business systems & automation expert and the co-founder and CEO of Macanta software where he works with business owners to design, systematize and automate their business. Learn more about your ad choices. Visit megaphone.fm/adchoices