The Sonic Truth

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast […] The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.

On this episode of The Sonic Truth, we're joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how […] The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.

In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is […] The post Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic appeared first on The Sonic Truth.

In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane shares insights on emerging formats, podcasting's growing influence on public discourse, and the evolving role of podcasters as tastemakers. […] The post What's Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape appeared first on The Sonic Truth.

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […] The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising's impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to […] The post Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome […] The post Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn  appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript The post Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it's increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more. Download transcript The post The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining […] The post Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio appeared first on The Sonic Truth.

On this episode of the Sonic Truth, Steve Goldstein of Amplifi Media joins Veritonic’s Kristin Charron to discuss the advantage of programmatic audio, the importance of sonic identities for brands, must-haves for creating a successful podcast, and more. Thank you for joining us and welcome back to the Sonic Truth. Download transcript The post Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic's Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more. Download transcript The post Measuring Success in Audio with Kurt Kaufer of Ad Results Media appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic's Kristin Charron to discuss the driving forces behind the utilization of audio in today's media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled […] The post The Truth about Audio Advertising with Scott Porretti from Katz Digital appeared first on The Sonic Truth.

On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic's Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it's continued growth, and more. Thank you for joining us, and […] The post Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media appeared first on The Sonic Truth.

On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for […] The post The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM appeared first on The Sonic Truth.

On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic's Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more. Download transcript The post Capturing the Ears of Audiences with Jacob Schwartz of MediaHub appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Founder and Principle of JoneKiri, Ryan Rose, sits down with Kristin Charron to discuss how brands are increasingly embracing audio, the success they are seeing with the intimate and engaging medium, how it will evolve in the next 6-12 months, and more. Download transcript The post Audio’s Role in Brand Success with Ryan Rose of JoneKiri appeared first on The Sonic Truth.

In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer! Access the full report here: https://info.veritonic.com/summer-insights The post Which Audio Trends are Heating Up this Summer? appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Veritonic's Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and […] The post Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times appeared first on The Sonic Truth.

In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more! Download transcript The post Getting Audio “Right” with Right Side Up appeared first on The Sonic Truth.

In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic's Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download […] The post Building Winning Audio Ads with Idil Cakim of Audacy appeared first on The Sonic Truth.

In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro,  joins Veritonic's Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more! Download transcript The post The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate appeared first on The Sonic Truth.

In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic's Kristin Charron to discuss sonic DNA for brands. What it is, how it's created, and why it's an indispensable marketing vehicle for brands of all sizes. Download transcript The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Veritonic's Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the […] The post Building Confidence in Audio with Bob Hunt of Hearts & Science appeared first on The Sonic Truth.

In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to […] The post The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Sport Clips' Senior Director of Marketing, Danielle Linden, joins us to discuss the compelling nature of audio as a marketing vehicle, the impact of their recent ASMR campaigns, and the role measurement plays in a successful audio strategy. Download transcript The post Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Veritonic's VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it […] The post Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Veritonic's VP of Marketing, Kristin Charron, is joined by Hana Golden, Marketing Director of Tostitos at PepsiCo to discuss how the Tostitos brand has amplified the use of audio in their marketing mix, the power of audio as an advertising vehicle at large, which podcast host would make […] The post Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Alyssa Meyers, Reporter at Morning Brew, discusses what it’s like to cover audio in today’s ever-evolving media landscape, including trends in the utilization of podcasts by brands and agencies, how the rise and use of audio and podcasting compares to other forms of media, predictions around where audio […] The post Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Michele Dale of Wonder Media Network discusses the ever-changing podcast marketing space, innovations the team has exercised to veer from the status quo, the role of cross-network collaboration, favorite podcast purchases, and more! Download transcript The post Throwing Away the Standard Marketing Playbook with Wonder Media Network appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Maria Tullin, VP, Managing Director, Advanced & Digital Audio at Horizon Media sits down with Kristin Charron of Veritonic to discuss the increased role that audio is playing in today’s omnichannel marketing mix, including the characteristics of audio that make it such an impactful medium, how new data […] The post The Role of Audio In A Modern Marketing Mix with Horizon Media appeared first on The Sonic Truth.

Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and […] The post Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio appeared first on The Sonic Truth.

This week on The Sonic Truth, Veritonic's Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic's Podcast Listener Insight Series. If you're interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and […] The post Podcast Listener Insights Series – Part 3 appeared first on The Sonic Truth.

This week on The Sonic Truth, Veritonic's Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the second installment of Veritonic's Podcast Listener Insight Series.  If you're interested in learning more about how podcast consumers are engaging with audio ads including skipping, perceptions of intrusiveness, and more, check out this episode and […] The post Podcast Listener Insights Series – Part 2 appeared first on The Sonic Truth.

In this episode of The Sonic Truth Podcast Veritonic is giving you a sneak peek of the first of a 3-part Podcast Listener Insights Series, to be released on June 30th. Part one is on Media Consumption Habits. Interested in attending our webinar to receive the full report? Visit veritonic.com to sign up. The post Podcast Listener Insights Series – Part 1 appeared first on The Sonic Truth.

Our guest today is Anthony Frasier, Founder and CEO of ABF Creative. ABF Creative is at the forefront of creating engaging and insightful podcast content, built by and for multicultural audiences. Anthony discusses the role that brands can play in diversifying podcast content, while tapping into a huge population of highly engaged podcast consumers that […] The post Multicultural Storytelling with ABF Creative appeared first on The Sonic Truth.

This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He's in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative […] The post Insights from the Creative Frontier of Podcast Advertising appeared first on The Sonic Truth.

This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic. The post A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma appeared first on The Sonic Truth.

Welcome back to The Sonic Truth. This week our guest is Pierre Naggar, SVP Global Demand at AdsWizz.  AdsWizz holds the keys to the intricate ecosystem that enables digital audio advertising transactions to flow easily between buyers and sellers, with their suite of digital audio advertising software. Sit back and enjoy the conversation between Veritonic’s […] The post From the Driver's Seat: A Revolution in Digital Audio appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Veritonic's GM of International, Damian Scragg, speaks with Charlie Cadbury, CEO of Say it Now.  Say it Now is an award winning leader in voice commerce that builds voice apps and enables actionable audio advertising across platforms like Amazon Alexa and Google Assistant. To download the white paper […] The post The Why and How of Building a Voice App for Your Brand, with Say It Now appeared first on The Sonic Truth.

Why are host-reads difficult to scale? Gumball has the answer and a way to make it easy. Marty Michael, Co-founder of Gumball is on The Sonic Truth to talk you through the process that is making podcast advertising more efficient and future-proof. The post Harnessing the Power of a Host-Read Podcast Ad appeared first on The Sonic Truth.

This week on the sonic truth podcast we welcome Kal Amin, CEO of Sounder.fm. This episode is for podcast creators and advertisers, and focuses on the new technology that is making podcasting easier for everyone involved through both AI and automation. The post Every brand will have a podcast, just like they had a blog. appeared first on The Sonic Truth.

On this episode of The Sonic Truth Podcast CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners. They are not only some of the biggest champions of growth in audio, but they are […] The post Investing in the Growth of Audio appeared first on The Sonic Truth.

This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc.  In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands.  She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break. The post The Branded Podcast Advantage appeared first on The Sonic Truth.

This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break. The post Measuring the Value of Branded Content appeared first on The Sonic Truth.

Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022. The post Making Your Podcast Ads Profitable – with Bryan Barletta appeared first on The Sonic Truth.

Welcome back to The Sonic Truth! We are thrilled to kick off Season 5 with the President of Katz Digital Audio, Scott Porretti. Scott Porretti and our host Scott Simonelli discuss the impact a state's COVID vaccination campaign had on the unvaccinated with data collected using Veritonic's new brand lift capabilities. Read the case study […] The post Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio appeared first on The Sonic Truth.

Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?”  This week we bring to you a great […] The post Does your brand sound like it cares? – With Wonder Media Network appeared first on The Sonic Truth.

Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description.  On this week's episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy's rebrand (formerly Entercom). Next they get […] The post How Big Media Rebrands Top to Bottom – With Audacy appeared first on The Sonic Truth.

Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve. On this episode, we're in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality […] The post The Sound of Confidence – with SmileDirectClub appeared first on The Sonic Truth.

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description.  Bite-sized, shareable content. By the time you're hearing this today you've probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of […] The post Getting the Most Out of Your Brand's Content — With Snackable AI's Mari Joller appeared first on The Sonic Truth.