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How can you get your books surfaced when readers ask an AI what to read next? What are the hallmarks of authors and businesses that last more than a decade in the indie author industry? Ricardo Fayet gives his marketing tips after more than a decade at Reedsy. In the intro, Expanding Your Book's IP through Merchandising [Wish I'd Known Then]; Guide to writers conferences [Kindlepreneur]; Rick Rubin and Stephen Pressfield on resistance and the muse [Tetragrammaton]; Pulitzer Prize winners disclose AI usage [Nieman Lab]; My new rebuilt fiction site JFPenn.com. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Ricardo Fayet is the co-founder and chief marketing officer of Reedsy, a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How AI search actually finds and ranks the books it recommends Why keywords and search volume are disappearing as marketing metrics Building an internet footprint so your book is worth recommending Why Claude leans on Goodreads while ChatGPT and Gemini lean on Reddit Product is more important than marketing, and how to find your comp titles Passion, business sense and resilience in the authors who last You can find Ricardo at Reedsy.com. Transcript of the interview with Ricardo Fayet Jo: Ricardo Fayet is the co-founder and chief marketing officer of Reedsy, a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors. So welcome back to the show, Ricardo. Ricardo: Thank you, Jo. It's been a while. Jo: It has been a while. As we were saying, it's been a decade, which is crazy, because you and I see each other at events and things. For anyone who doesn't know you— Tell us a bit more about you, where you're from, and also, what is Reedsy these days and how have things changed? Ricardo: Yes, sure. I think I'm hard to dissociate from Reedsy because my only background really is Reedsy. We started Reedsy right after business school for most of the founders. There are four founders, and I'm one of them. We've been going since 2014, so it's been 12 years. We started around the same time, and you started even earlier than we did, but we've had the chance to meet at quite a few conferences since. I think the main thing we're still known for is our marketplace. Since the very beginning, Reedsy is a curated marketplace where authors can come in and look for editors, cover designers, marketers, ghostwriters, literary translators, author website designers, pretty much any freelancer you would ever need to hire throughout your writing career. That's how we started. That's our main source of revenue and our main business. Since then, as you mentioned, we've also added courses, live events, so we've got a membership under Reedsy Learning. The main thing we're proud of right now is our writing tool, Reedsy Studio, because we've been pouring a lot of engineering talent into it over the past five, six years, and I think it's a really cool writing tool that is 90% free. It also does the formatting, so it's a good alternative to Vellum or Atticus for those who haven't purchased those tools. So there's a lot of things that Reedsy does at this point, which always makes it hard for me to describe what we do. Jo: But you generally serve writers. That's probably the crux of it. Ricardo: Exactly, yes. We're mostly at the production stage. The thing we say is we help authors make beautiful books, right? That's a little bit the tagline that applies to 90% of what we do, though we also help a little bit with the marketing side of things. Jo: And then just tell people where your accent is from. Ricardo: So I'm half French, half Italian from my parents, and I was born in Spain. So depending on my mood and the moment, it might be anywhere from French, Italian, Spanish. It's anyone's guess, really, at this point. Jo: Yes, exactly. You've been part of the indie author ecosystem, as you said, since 2014. You're often at the author conferences, and you stay abreast of everything that's going on. So what are the biggest changes you've seen in the industry since you started out? Like you said, you guys came from business school. You chose to come into the industry at a particular point, and yet things have changed. So what do you think are the biggest changes, and how have you seen authors adapt? Ricardo: It's crazy, the amount of things that happened in the past 10 years. Obviously we came into the industry as a result of Amazon launching Kindle Direct Publishing, and then the Kindle Store becoming one of the number one places where people buy books. That's what enabled self-publishing in the first place as an industry, and obviously we wouldn't exist without self-publishing being a thing. But then I think probably one of the biggest changes that happened was the introduction of Kindle Unlimited and various other subscription models. Perhaps as a response to that, afterwards, I would say direct sales is the other massive change that happened in the industry. The ability for authors to sell direct to their readers via their websites, or running Kickstarters, or basically the ability to reach your customers directly. Now, obviously, artificial intelligence is probably the biggest change of them all, not just in publishing, across every industry, but of course it's going to affect publishing very strongly, or it has already started making big waves. So I would say those are the three main changes that we've seen happening in the industry. Jo: Just interestingly, given that you're French, Italian, Spanish, European— Has the pace of change been the same in mainland Europe? Because you and I have also met up at European conferences, but I just get the sense that each individual European country, the UK included, as I include the UK in Europe, goes at a different speed. Ricardo: No, they definitely do. Our market at Reedsy is all in English. We only have an English website, and I would say 70% of our market is US, then 15% UK, and then Australia, New Zealand, et cetera. We do have clients in continental Europe, but they're mostly going to be American or British expats. A lot of retired people who write books and use Reedsy services. I think the main reason for that is that self-publishing as an industry hasn't really grown in Spain, France, Italy the way that it's grown in the US and the UK, probably because these are countries where book buying habits are a lot more traditional. So all my friends from high school and university in France, they all buy books, they all buy paper books. They all buy from bookstores. They don't really buy from Amazon that much. They love the smell of paper, all these sorts of things. So obviously that makes it harder for indie authors in those countries because they cannot place their books in the places where people buy them, which is traditional brick-and-mortar bookstores, or at least it's much harder. So there is an indie movement in those countries, but it's much smaller. I would say Germany is maybe the exception in Europe, where I've seen more and more full-time indie authors, but I don't think it's a market that's comparable even to the UK. Jo: Interesting. Okay, so let's go to marketing, because you love marketing, you have a newsletter about it, and you have a book, How to Market a Book, same title as mine, and we've found each other in our Also Boughts over the years. You have, however, updated yours several times. 2025 was your last update. Mine was 2016, so yours is definitely the most up-to-date one. So what are your thoughts on how authors can reach readers now? And let's split this into two. Let's start with some tips for new authors who just have maybe one book and are really just starting out. Ricardo: Yes, first of all, sorry for stealing your title. Jo: Oh, you know, it's never been a problem. Ricardo: We were trying to come up with something… I know, I know, I know. But still, we wanted something more original, and then we realised that for SEO purposes, that's the title we should really go for. The good thing is, if you search “how to market a book” on pretty much any retailer, you're going to find your book or mine in any order really, but those are going to be the top two books to this day, thankfully, so I'm good with that. I think in terms of marketing tips for new authors who have just the one book, I'd say, despite all the changes in the industry, the basics of marketing still stay the same. One of my big mantras when it comes to marketing is that product is more important than marketing. So having a great book is going to be more important, in my opinion, than being a great marketer. Having a great product. By that, I generally don't talk about literary value or prose or anything like that, just because I'm not a book critic. I'm not an editor. My opinion on whether a book is good or not is worth zero. From a marketing standpoint, for me, a good book is one that resonates with its intended audience. So the first step for newer authors is to basically figure out who they wrote this book for, right? Have an idea of who their target market is. A great way to do that, without entering into marketing jargon like proto-personas and stuff like that, is to think in terms of comp titles, comparable titles. I think that's probably the base of any marketing, whether traditional publishing houses or indie authors, to think, “Okay, which other books out there are similar to mine?” If your book is completely unique, you have, I would say, 99.9% chance of not selling, because your market doesn't exist, and 0.01% chance of creating your own market and completely dominating it, right? So being unique is not necessarily a bad thing, but I would say 99% of the time, it is. Obviously being unique within an existing niche, within an existing market, that's completely different, but you need to work on some comparable titles. So I would say that's where I would start, and that's one of the things that AI is great at. If you even just plug in your book into an AI chat that has enough context, if you're comfortable doing that of course, or if you plug in a synopsis, like a long synopsis, you can basically ask the AI chats, “Okay, what would be some comp titles?” Either you'll have heard of those books, and you'll think, “Okay, they're good comps,” or you may not have heard of them, in which case I would really recommend buying them and reading them and seeing whether they're comps or not. I think that's where marketing starts. Jo: Yes, and we might come back to that for book discoverability. Well, let's just talk about it now, because I now pretty much use Claude for discovering books as well. I just find that the Amazon search, for nonfiction it works really well, right? As you said, if you want to learn how to market a book, you just search “how to market a book”, and our books are very well titled for that. But for fiction, it's so difficult to find new books and comp titles, especially if you don't write in a clear genre, which I don't. I know lots of people do. So we're writing cross-genre. So in terms of book discoverability, I know you've been looking into SEO for books and all of that. What are your thoughts on how authors can more effectively have their books surfaced if people are using the AIs for finding books? Ricardo: That's a very big topic. That's one of my favourite topics right now. That's what I talk about in my marketing newsletter, and I want to start a Substack on the topic as well, because I think it is the future of book discoverability. As you say, search on Amazon isn't great, and if it's not great on Amazon, you don't even want to imagine on Google Play, Kobo, all these sorts of places, right? If you search on Kobo or Apple Books or Google Play for witch cozy mysteries, the top 10 books are going to have exactly “witch cozy mystery” in the title or the subtitle or the series title, right? Jo: Yes. Ricardo: Search is very simple on those sites, so it's very easy to game, but it's terrible as an experience for readers. So I do think that a big part of search is going to move to AI, and now you have Rufus within Amazon itself that appears as a chatbot and encourages you to talk with it, to ask for recommendations. In the beginning Rufus was really terrible, but now I recommend authors play with it. In general, I recommend when it comes to AI discoverability that authors play with all the AI search tools. So it's going to be Claude, ChatGPT, Gemini, Google's AI Overviews and AI Mode, Rufus within Amazon. Just like we talked about comp titles, right, ask for something like, “What would you recommend for fans of this book? Which other books would you recommend?” Or if you're looking for something specific that describes your book, what books would you recommend on… I think one of your examples was fiction around masonry or something like that, right? Jo: I always say, for example, if you ask for action adventure thrillers on pretty much anywhere, you're going to get 20 books by male authors. For those of us who are female authors, but also who have female main characters, you can then be far more granular. That's just not something that necessarily works on Amazon. So, action adventure thrillers with female protagonists written by female indie authors, which is very specific. That will work in AI, whereas that definitely won't work on Amazon. Ricardo: Exactly. So one of the great things about AI search, and terrible things at the same time, is that the concept of keyword is lost, right? So we title our books How to Market a Book because the keyword that people would search for is “how to market a book”, or “book marketing for authors”. Those were the two keywords that had the biggest search volume if we looked at Google Keyword Planner, or any search tools that give you keyword volume. When it comes to AI search, since it's conversational, and it's very personalised, and it can go as niche as you want, keywords are going to disappear, and search volume as a metric is going to disappear. The search you just told me about, maybe there are 10 people who are going to run it exactly. Most people are going to run variations of that. Since you can go as granular as you want, it's going to be very long phrases, very long sentences. So the whole concept of keywords, search volume, SEO, is going to disappear in favour of what some people call GEO, generative engine optimisation, AIO, AI optimisation, AI search optimisation. There's a bunch of names for it, but it is a different discipline. It still works on the basis of Google SEO because what most of these search engines will do is they're going to search the internet, right? They've been trained on a lot of information, but not all of that information is current. Most of these models have been trained on documents and web pages before 2021. That's why when you used the very early versions of ChatGPT, and you asked it about current events or current books, it didn't find it. It didn't have that information. Now all these models have the ability to search the web, and they do that really effectively. So the first thing they're going to do if you run a search like that is they're going to run dozens of different searches on Google or a similar search engine. Action thriller books with female protagonists. Action thriller books with female protagonists by indie authors. Action thriller books by indie authors. They're going to create what I call a corpus, so a massive document of information with candidates, books that probably meet those criteria that they have found through regular web searches. Then they're going to go through all those books and determine which are the most relevant to recommend, and they'll return with that. Then they'll usually have a verification layer as well, which is, okay, I have these five books that I want to recommend to this user, but I just want to make sure first that they are written by indie authors, that they do have a female protagonist, et cetera. And if I'm not able to verify that, I'll flag it in my answer to them. So there are these three layers. Web search, then ranking of the book candidates, and finally a verification layer, and then they serve you the answer. Obviously, that's really powerful. If that's the way that search is headed, which I firmly believe, then we as authors need to learn how to get our books in there. Jo: Yes. It's so interesting, and I do this all the time. Really niche stuff, like a thriller about anatomical Venuses, which are these models from anatomy museums and stuff like that, with an edge of the supernatural. What is brilliant is that you can find the books that come up. I actually got one that I read and reviewed, and it was fantastic. So I love the more granular thing, but we're really in the very long tail now, right? It feels like you can write a very nuanced book, and it will be surfaced, but only by a few people. So do we have to write our books and then try to not even retrofit them in the way that we used to? We used to try and figure out the seven keywords and all of that kind of thing, and now I almost feel like we just get to be grownups, where you just get to write the book and put it out there, and these things are more intelligent than the search terms. Ricardo: Yes, absolutely. I think in terms of the variety of books that are going to be read and discovered, that's amazing. A little bit like the whole indie publishing movement was amazing, because if you remove the traditional publishing gatekeepers, then suddenly zombie books aren't dead anymore. Zombies are alive again. They've… Jo: Come to life. Ricardo: They've come alive, and so you get a bunch of zombie books again. It's not a small niche audience. It's actually a pretty big niche audience that loves zombie books, and suddenly they have those to consume. This is a little bit similar on a much, much bigger and more granular scale, because anyone can find exactly the kind of book that they're looking for, with the tropes they want, with the type of characters they want, with the type of author they want, and you can basically use any kind of filter. So for discoverability on the side of the reader, that's great. For the authors, it doesn't mean that you can just write whatever you want and then rest, and readers will find them. Because your books still need to have generated a certain internet footprint and a certain review footprint in order to become interesting or recommendable to AI search engines, right? Unless you're the only book that an AI search engine can recommend for that specific search, and yours was very specific, so it might have been the only one. If there are other candidates, the AI search engines are pretty smart. They're going to recommend the candidates that have more reviews, better reviews, or are more famous, that have more, when I talk about internet footprint, more pages talking about them on the internet. That's for me the big finding I've seen. The more pages you have on the internet talking about your book, so that could be book review sites, that could be Goodreads lists, Listopia lists, anywhere on the internet where your book is mentioned, that creates a footprint for it. The more footprints, the more famous your book looks to AI search engines, and so the more worthy of recommendations it is to them. Jo: Yes, and this is one reason why I now ask people, especially when you sell direct, or say you have a Kickstarter and you want reviews, I ask people if they can review on Goodreads. Obviously Goodreads is owned by Amazon, but it is far more searchable by the bots than Amazon is. I sometimes find that Amazon gets blocked. Or Amazon blocks some of the bots, let's put it that way. They might change over time. They own 15% of Anthropic or something. But Goodreads I feel like does get indexed, and I'm not willing to engage on Reddit. I know Reddit is another popular one. Just be very clear on social media, because some people think, oh, I just need loads of influencers to talk about my book, and that will impact the AIs. But I find that social media just almost isn't even there. Ricardo: It depends on which social media. For me, Reddit is a social medium, right? It's a very weird one, but it's obviously the number one social medium used by AI search engines, and it's pretty dodgy stuff with lots of conflicts of interest, because Google has a paid partnership with Reddit. I think Sam Altman has shares in Reddit. So both OpenAI and Google Gemini heavily rely on Reddit for their AI answers, right? If you ask anything from ChatGPT or Gemini, I'd say there are very high chances that in the sources and the citations of the answer, you're going to find Reddit, right? That goes for books as well. Every time you ask for book recommendations, Reddit is going to be big for those two AI search engines. Claude, it's a little bit different. They do have a little bit of a relationship with Reddit, but I don't think it's as big. I found that Claude relies heavily on Goodreads, not Reddit. To me, Goodreads is another social medium at the end of the day, right? It's not the kind of social medium we think of, like… Jo: It's not TikTok. Ricardo: It's not TikTok. TikTok is surfaced a little bit, but not that much. It might become more surfaced in the future, but right now what I've found is, it's really Reddit and Goodreads. Facebook, LinkedIn, but LinkedIn is big for nonfiction topics more than fiction, because there are just not a lot of fiction readers, sorry, talking about their favourite books on LinkedIn. They usually go to other places for that. Jo: Yes, it's really interesting. So obviously TikTok has its own BookTok thing, so some people are finding books on BookTok, and some people like me are finding books through asking Claude, and that's just my overwhelming feeling about the industry. We talked earlier about what's changed. When I started, so 2006, there wasn't even KDP, and then KDP arrives, then you came in 2014, and probably until maybe a few years after that, there was one way to self-publish. Then what's happened since is this kind of splintering. There are so many ways to self-publish. There are so many ways to reach readers. There are so many ways to market. So someone, for example, could sell direct on TikTok Shop, only market through TikTok, and you wouldn't even know that they existed over in another ecosystem, right? So do you feel like that's happened too, this total splintering? Ricardo: Absolutely. I think there are so many different ways in which you can reach your audience now and monetise it as well, that it's absolutely possible. We both know examples of authors who are only visible to their TikTok niche, right? I think the big difference is also monetisation, because earlier you also had different ways of becoming well-known. Like you had Facebook, you had potentially Twitter, back when it was Twitter. Various social media, word of mouth. But where people bought books was Amazon. So that was your monetisation. It was either selling your book on Amazon, or potentially getting KU reads after that when KU launched. Now you can sell on TikTok, you can sell direct, you can run Kickstarters, you can start a Patreon or Substack and make your money through there. There are pretty much infinite ways through which you can monetise your content as a creator. Most of those places will also have a discoverability engine built in, so you can not only sell through there and make money through there, but also grow an audience there. That's probably the biggest competition that Amazon has ever had to face, is this sort of splintering. For us authors and content creators in general, it's amazing, because it's a bunch of different opportunities. Jo: Yes, and I think probably that's circling back to marketing. As we've said, some things have changed, some things stay the same. Is the email list still the number one way to market, do you think, for authors who want a long-term career? Ricardo: I think so. It's just the one thing you really own that allows you to communicate with readers, right? Because even if you build a following on TikTok, TikTok can change. The things we said about Facebook 10 years ago, if you build your Facebook group, Facebook can change, and Facebook changed. Facebook destroyed the reach of pages, and now groups also aren't amazing, et cetera. So the same thing that happened to Facebook can happen to TikTok, can happen to any other social media. Substack is a bit of a hybrid because it is a newsletter, it is a mailing list, but it also has a discoverability engine built in. So I still wouldn't really go all in on Substack. The great advantage there is that you do own the emails, right? So you can move away from it at some point. For me, the email list is the one thing that you are completely in control of. Personally, the main thing I check is my emails every day. I spend more time in my inbox than anywhere else, and I think that's probably the case for most people. So I do think, despite the influx of mails that readers are getting in their inbox, I still think it's one of the most important marketing tools for authors. Jo: Yes, and I still remember when I started my list in December 2008, and I still have people on the list who've been with me that whole time, and have moved email list services several times as well. So I think that's important too. The care of that list too is so important. One of the things that I am annoyed about with Substack, I don't have a Substack, but when I follow some people's, it's always constantly trying to get you to sign up to other people's lists, trying to subscribe you to this or that or the other. I'm like, “That's so annoying.” Now I've found on all these email services they're trying to pair you with other creators and cross-promote and all of this. So it feels like even the email list is becoming a difficult place unless you really protect it. So just protecting your list, I think, and remembering that those are people. Those are people who've bought your books, or people who read your emails. Like people listening to this, these are humans. Sure, some bot might be looking at the transcript, but humans listening to this are individual humans with individual email lists. We tend to forget that, don't we, as you get a bigger list. You think about it as a big number, whereas it's still individual people. Ricardo: Yes, it becomes a number, it becomes metrics, the open rate, the click rate, and all that. But the great thing about email is that you get replies in your inbox. There you remember that they're actual human beings who write you back. I think for readers, the ability to write back to an author and get a response is just amazing, right? If you write to your favourite author and they write back to you, that's the best feeling ever as a reader. So I think email is still one of the best ways to turn your readers into fans and into super fans of your brand, by just interacting with them and answering them. Because yes, you can answer comments on TikTok, Facebook, and all those places, but it doesn't feel the same as an author answering you in your inbox, I feel. So you do get that ability to create a real connection with readers directly through email. Jo: Yes, and I think that trust and the reputation is so important. Just in terms of seeing the authors that you've seen over the years, like I said, you've been going to a lot of the author conferences. You know a lot of the authors in the industry. A lot of people will know you from events. But you've also seen authors come and go, and you've seen vendors come and go. Both of us have seen people arrive, and we'd be like, “Oh, yes, I wonder how long they're going to last.” Then some people do and some people don't. So what are some of the elements that you've noticed about the businesses that last more than a decade? Ricardo: I think they need to solve a genuine problem, or offer a genuinely better solution than one that already exists. I see a lot of businesses come in and they do what another vendor already does, without doing it necessarily better. Those businesses tend to disappear, or linger there, but you don't really hear about them again. When they solve a real need… I still remember when BookFunnel came out, and they've since become massive with one very, very basic thing, which is, “We will take care of delivering your ebook files to readers.” That's how they started, and that's how they became massive. To me at the time, I was like, “That seems like a very small problem,” because I can just email an ebook file. I didn't realise that it was so complicated for a lot of readers to upload files to their Kindle or other devices, and that having a service that takes care of that for you is just massively helpful. I realised that when I published my books, actually. So businesses that solve even micro or apparently very small problems, but they really solve them effectively, they stay. Others that surf on trends, they tend to disappear when the trend disappears. When there's a new marketing trend, and that trend stops working, then those businesses tend to go. Jo: Yes, and what about the authors who last? Because let's face it, most of us don't solve a problem in a different way. Maybe you could say we solve your entertainment problem in a different version to your last book. What about the authors who last long term? What have you noticed about them? Ricardo: Two things. So the first one… Maybe three things. First one is passion. I always say to people who are looking to start self-publishing, I always say that publishing in general is probably one of the worst ways to make money. It's awful. You can pick up any other occupation and it's probably going to be easier to make money. So writers who make a career do it because they need to write, because they have a passion for writing. So a lot of people who come into the industry thinking, “I've heard about all these self-publishing success stories. Surely I can write a book and I can market it. It's not that hard. So that's going to be a great way to make quick bucks,” those generally don't last, because they don't have that genuine passion. The first hurdle they're going to face—and there's going to be a bunch of them along the way—they're going to quit. The second thing is business sense, or business education, the basics of business, right? Thinking in terms of marketing, thinking in terms of who's my reader, unit economics. If I'm selling my books at $3.99, I shouldn't be spending a ton of money. If I just have one book at $3.99, I cannot afford to pay $5 on ads to generate a sale. So those kinds of basic economics or business knowledge, I think, if not a requirement, it's a massive plus. The third thing is resilience. The industry has changed a lot, as you mentioned. There are a bunch of ways now to reach an audience. There are a bunch of ways to make money. It can also be distracting, because you go to one of these conferences and you go back thinking, “Oh, I've got to create my own website, sell direct. I've got to launch my Substack. I have to use Claude Code for my ads,” and three more things, “and I have to set up my TikTok Shop and do TikTok Lives to sell books,” right? Jo: All of those by next week. That's why we go to the conference. Ricardo: Exactly. All those by next week, right? And during that one week after the conference, you have the energy to start implementing all those things, but afterwards you lose that energy and you go back to, “I just want to quit.” So you need to have some sort of resilience, and the business sense of, “Okay, I'm going to try this for the next six months, and I'm going to stick to it, and I'm going to see whether it works or not. And if it doesn't work, I'm not just going to despair. I'm going to try something else.” That goes for marketing tactics, but also goes for books. Most authors I know who make a living writing, they didn't get there with their first book or even their first series. A lot of times I see authors who write a couple of series, and those series do okay. They sell a little bit, but not much, and it doesn't afford them to quit their day job. Then suddenly, based on what they've learned with those first two series and what they've learned potentially going to conferences or listening to podcasts like this, et cetera, they write a third series that's a hit. That's a hit, and that's instantly much easier to market, and that's when they can afford to go full time and write full time, because they've found that sort of product market fit. And product market fit for me is the main thing for marketing in general and for authors in particular. Until you find that, everything is really difficult from a marketing perspective. But finding it usually requires writing more than one book and more than one series, because you're rarely going to get the big lottery ticket on the first try. Jo: Or ever. I think it's really important. I've never had a breakout book, but I've made good money every year. I think, and Hugh Howey said this, that the real story of self-publishing is not the people who make seven figures a year, it's the people who can go on a holiday once a year, or the people who can just put a bit towards their mortgage or whatever. So you may never have a breakout series. I think that's really important, too. Ricardo: That's true. Jo: That's true. You can just keep writing and make all right money and be what we call in the mid-list. Ricardo: Yes, but you've got to keep going. You've got to have that resilience to keep going, probably because it's your passion. Exactly. You're not chasing that seven figure series. You're writing because you need to write. Jo: Yes, and you can't stop, and you get the bug. I think when you're writing that first book, I'm not sure if people understand that you either get the bug or you don't, I think. You've written a couple of books now. Do you think you have the bug, or is it more about the business? Ricardo: I don't have the bug. I definitely don't have the bug. I would've kept writing otherwise. Jo: You're a technologist, right? Ricardo: Yes. I'm more of a technologist, more of a marketer. To write my first book, How to Market a Book, I actually had to write newsletters, because that I can manage, right? One newsletter a week. Now I don't even manage that. I send it once every two weeks when I can even manage that pace. But back then I did one newsletter a week, and that's how I wrote my first book. I then put all these newsletters together, and that was before the age of AI, so I couldn't just dump all that into ChatGPT and tell it, “Create me a book based on that.” I had to do it myself. Jo: Oh, terrible. Ricardo: Terrible, I know. The days when we had to work. No, but that was a really good experiment. The second book, Amazon Ads for Authors, I actually wrote it from scratch, and I didn't love the experience. I loved the finished product, I'm very proud of it, but I didn't enjoy the experience of writing it. Amazon Ads is not the most exciting topic in the world. Even for people like me, who actually enjoy Amazon Ads, it's not super exciting to write about. The fact of having to write that whole book from scratch, I didn't love the experience. So now I do want to write a third book at some point, but I think it'll probably be in the format of the first one. Like, when I finish my series of newsletters on AI search and AI discoverability, I might do a booklet or something around it, but we'll have to see. It's not my favourite thing. It's a good thing I don't need to. Good thing I'm not an author, basically. Jo: No, but I think that's really great to recognise. You actually have written books that support your business, and that is very common for nonfiction writers. That's completely normal for nonfiction authors. So I think that's another important thing for people to recognise, is that the reasons we write are different, the reasons we market are different, and we all have different approaches. As we wind up, and obviously you talked a bit there about how easy it is to generate books with AI, and that is probably one of the biggest things that people are worried about. Now, those of us like you and I have been talking about AI at conferences and things for years now. Neither of us are afraid of it, I think basically because both of us use it, and we're technologists, so we just get on with it. There is so much fear in the community. There's so much negativity. You mentioned Substack, and now they've integrated Pangram, which is renowned for false positives around what is written with AI, and so people are very worried. If we look forward and we look at the next decade, this is not going away. This is going to change a lot of things. So how should authors be thinking about AI, do you think, if they want to prepare for the next decade? Ricardo: I think they need to play around with it, because you and I know that until you actually use it, you don't realise what it's capable of. We've both had these moments of “Oh my God, I'm going to be out of a job,” or “Oh my God, this is incredible,” the kind of things it's able to do. You also realise by using it the things it's not great at, or the things it can be good at but needing a lot of human input. There are courses out there, there are books, there are a lot of things, but for me, the most important thing is to start playing around with it. So you can pick one specific topic to play around with. Either something that you've been meaning to get into for years and haven't done, or something that really annoys you. Looking at the results of your Facebook ads, for example. If you run Facebook ads in the first place, and when you log into your Meta dashboard you cannot make sense of it, take screenshots or download the data, feed it to an AI chat, and talk with it. One of my biggest tips when talking to AI chats is asking them questions rather than asking them for things to do. Because if you just feed it your advertising data and you tell it, “Tell me what I should do,” the chat has no context about what your ads are about, what your goal is, et cetera, et cetera. If you feed it just a screenshot and you say, “Here are my ads. I would like you to help me make sense of them. What do you need to know from me in order to help me with this?” Then it's going to start asking you questions. “Okay, what are you advertising?” They're books. “Okay, what kind of books? Where are you selling? Are your ads going straight to Amazon or retailers, or are they going to your website? If you sell direct, okay, are these conversion ads?” Et cetera, et cetera. So you build that context, and they can help you with it. So that's just one example, but I would pick one thing that you want to test AI with, with zero expectations. Don't expect that by the end of the week you'll have a full system for understanding your Meta ads thanks to AI. You might get to that or you might not, but at least you'll play with it and you'll understand its capabilities, and have a sort of understanding of how it works and how you can potentially use it for other things. I think that's the best way to adapt, because once you play with it, you start thinking. You're walking the dog and you're just thinking, “Ha, I could maybe use it for this thing or that other thing,” and that's how you progressively become more familiar with it. I think there are a lot of worries around AI, but as you say, it's there to stay. So far, I think I was looking at data this morning, and the unemployment rate in the US has stayed stable ever since ChatGPT was introduced two years ago. So there are a lot of narratives out there around how it's going to replace humans, it's going to replace jobs, et cetera, which it might do. I'm not great at predictions usually, but so far it hasn't. What it will definitely do, however, is completely change the way we work. Obviously AI was one of our big reckonings at Reedsy, because we run a marketplace. Our main business model is the marketplace, where authors come in and look for editors, for marketers, for cover designers, for translators, and some of these domains and services are being transformed by AI, right? AI translations are massive right now. We haven't really seen a decline at all on the Reedsy marketplace, but we're prepared for it. It might very well happen, but what we think is happening, or is going to happen, is professionals using AI tools to provide a better output or a faster output or a cheaper output, or all three of these things. So for example, we now have literary translators who say they're open to editing AI translations, right? So you can come in, you can have your book translated with AI, whichever tool or method you choose for that. Then if you want a set of human eyes on it, you can hire a literary translator who's open to working on an AI-translated manuscript, and that's obviously going to be much, much cheaper than paying 10 cents per word from scratch for a literary translator. I'm not necessarily recommending you completely bypass literary translators, or that you go this way, but you have options, right? You have options for different sets of budgets. I think all these human editors, narrators, translators, designers, et cetera, they're not going to disappear, but they might have to reinvent the way they work in the future. Jo: As we all are doing. As you say, for me mostly it's the business side, getting Claude to help me with business stuff. Like even bookkeeping. There are bills that we've all been paying for years that we can now maybe reduce, and reducing costs as well as increasing profit is obviously good business sense. So, interesting times. But just as we wrap up, what are you excited about in what's coming? How do you see Reedsy shaping up in the next decade? What is coming for you and Reedsy? Ricardo: We're really excited about the decade to come, because obviously 10 years for a startup is a long time. I think most startups after 10 years, the founders are gone. Jo: Yes. Ricardo: Or they've exited or they've sold or whatever. We've stayed, we're the same founders, and we're still as excited because I think we have new products, right? We're working on new things. As I mentioned at the beginning of the episode, Reedsy Studio, our writing tool, is probably one of the things we're most excited about, because first, it's getting adopted very fast. It has startup-like growth that we hadn't seen for other products in a long time, and it has very cool technology built in. We probably have a team of 10, 15 engineers now working full time on it and adding a lot of things. So we've added templates for plotting your book, with relationships within different characters and places and magic systems and things like that. We've added writing goals and writing statistics. We still have the free exports. One very cool thing we've added is real time collaboration. So just like Google Docs, you can write in real time with a co-author, or you can get an editor to work in there live with track changes. So you could have an editor working on chapter one while you're writing chapter three, for example. That kind of thing. It's really powerful technology, and that's one of the things we're really excited about for the future. A business, just like authors, we've got to reinvent ourselves. We've got to find ways to keep things exciting and keep motivated, and that is definitely one of them. When adoption goes along with it, then that's obviously super satisfying. Jo: Brilliant. So where can people find you and Reedsy online? Ricardo: So Reedsy you can find at reedsy.com, R-E-E-D-S-Y.com. And there you'll find the whole suite of tools and services. For me, you can find me mostly by email, as I mentioned. That's the one place I check consistently every day, and my email address is ricardo@reedsy.com. So again, R-E-E-D-S-Y.com and ricardo@reedsy.com. You can email me any questions you have about this episode, about AI book discoverability, about marketing, about Reedsy. I always try to answer every email I get, because I think when we started Reedsy, I really appreciated people like you, and some other agents and editors and authors we contacted who were influential in the industry, who actually answered us and took the time to do that. So now I try to answer every email I get, because I feel like we've been very lucky in the beginning to have those people answering our emails, so we should do the same. Jo: Oh, well, thanks so much for your time, Ricardo. That was great. Ricardo: Thank you, Jo. Thanks for having me again.The post Book Marketing, AI Book Discoverability, And Resilience, With Ricardo Fayet first appeared on The Creative Penn.

In this episode, host Josh interviews Eric Kooymans, an online marketing expert with 18 years of experience. Eric shares actionable strategies for e-commerce growth, including in-depth keyword research, competitor and paid ad analysis, and cost per acquisition estimation. He emphasizes the importance of product bundling, expanding sales channels, and leveraging tools like SEMrush and Facebook Ad Library. Eric offers practical tips on using Google and Facebook Shopping integrations and provides advice for building sustainable, scalable e-commerce brands that attract long-term investment.Chapters:Introduction to Eric Kooymans and His Expertise (00:00:00)Eric's background, experience, and notable clients in e-commerce and online marketing.Starting a Growth Strategy: Self-Audit & Audience Analysis (00:01:34)Initial steps for developing a growth plan: self-audit, understanding target audience, and identifying customer problems.Keyword Research and Demand Analysis (00:02:05)Using tools like Keyword Keg, SEMrush, and Google Keyword Planner to analyze search volume, demand, and seasonal trends.Building a Demand Growth Strategy (00:02:56)Translating keyword research into a demand-driven business strategy, considering seasonality and cost per acquisition.Evaluating Cost per Acquisition and Product Bundling (00:03:52)Assessing average order value, cost per acquisition, and the importance of bundling products for profitability.Keyword Research Tools and Competitor Analysis (00:04:41)Comparing keyword research tools and introducing competitor analysis using SEMrush for deeper market insights.Deep Dive into Competitor Analysis (00:05:36)How to audit competitors, analyze their strengths, weaknesses, and identify cost-effective keyword opportunities.Paid Advertising and Ad Analysis (00:06:52)Conducting paid ad research using SEMrush, SpyFu, and Facebook Ad Library to understand competitors' ad strategies.Estimating Cost per Acquisition with Industry Data (00:08:50)Using WordStream and industry benchmarks to estimate cost per acquisition and conversion rates before launching campaigns.Optimizing Product Assortment and Bundling (00:11:24)Developing product bundles and assortments that increase average order value and align with customer passion.Actionable Takeaway 1: Activate Shopping Channels (00:12:37)Quick win: Turn on Google Shopping, Facebook Shopping, and use plugins to expand product reach.Actionable Takeaway 2: Focus on Product Bundles (00:13:49)Group winning products into bundles or seasonal packages to improve ad ROI and scale growth.Actionable Takeaway 3: Expand to New Marketplaces (00:14:44)Leverage platforms like Faire and other marketplaces to increase exposure and test new channels with bestsellers.Closing Remarks and Resources (00:15:58)Eric thanks the host, offers to answer questions, and mentions show notes with additional resources.Links and Mentions:Keyword Keg: "00:02:05"  SEMrush: "00:02:05"  Google Keyword Planner: "00:02:05"  SpyFu: "00:07:14"  Facebook Ads Library: "00:07:14"  WordStream: "00:09:48"  Sales and Orders: "00:13:19"  Transcript:Josh 00:00:00  Today I am super excited to introduce you to Eric Kooymans. Eric is an online marketing expert with over 18 years of experience in e-commerce development, search engine optimization, Facebook ads, influencer marketing and much more. With a portfolio boasting over 180 different companies including the American Cancer Society, passion, passion, City Church and Chris Tomlin. Eric's specialties include WordPress, Shopify and Magento e-commerce, as well as various marketing automation tools like Activecampaign and HubSpot. Get ready to learn from the best of in this business on today's podcast. So with that introduction, welcome to the show, Eric.Eric 00:00:42  Thank you for having me. I appreciate your time.Josh 00:00:44  Every single listener is going to want to hear, like, what are those growth strategies that you implement? Right? What are those the tactical things that you do that help diversify, provide comfort. But I think it's not even just the aspect of diversification. I think it is building a comprehensive brand that private equity truly would be hungry to acquire, right? Because they don't just see you as a fly by night Amazon seller.Josh 00:01:14  You had success on that, but you can't repeat that success anywhere else. so Eric, let's let's dive into those strategies. Somebody comes to you, you know, how do you work them or how do you start to develop that 6 to 24 month, you know, growth strategy? I guess ramp up for them.Eric 00:01:34  Sounds good. Yeah. So the first off, before we do it, we basically have we want to ask the basic questions and we kind of we normally have a little questionnaire that we have that we'll provide in the show notes. But the big question that you always want to kind of do a kind of little self audit. And we need to be able to understand, you know, who you are, who is the target audience? You know, what specifically is their problem or what are they looking for? Like what's their big, you know, when they're looking for your products? Kind of. What is that? What are we think of that is kind of what's the keywords, what's the what's the the symptom or the problem that they're having.Eric 00:02:05  And then with that, also, when it comes to the types of gifts or ways that this product could be used in, if it were to be a, a type of a gift or a, you know, holiday type thing. We put together all the different audiences and we do what we call the keyword research around that. And that's basically using cool tools like, keyword keg. there's also, SEMrush. There's also Google, Keyword Planner, but these are tools that we put it in there. And that basically tells us over the last 12 months what is the search volume and not just what we think we want to offer, but what are all the other things that we never thought of. And from there, we're then able to kind of have a lay of the land of what's the demand? Then we put together what we call the demand growth strategy, which basically is a how do we build our business around where the opportunity is. We don't want to just go buy a whole bunch of products and hope it works.Eric 00:02:56  We actually have to plan for it. And so the way that we do that is, is we understand what's the demand and what how many people are searching for what. And then and that's not just only at what times of the year as well, because you want to know what our seasonal business is. And if you have something that's big and and at Christmas time, well, how do you get busy in the summertime? You know, how do you not have the slow months? And how do you build products in a company around a sustainable growth strategy with that? And so we really kind of look at the seasonal trends. and then lastly, when you look at the keyword research, we're then able to understand what's the average cost per click and, and what the key thing to note is that is that if we were to go say, let's go do this, let's go and put together, a strategy, what is the average cost per acquisition? And those are the things that really allow us to say, hey,...

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha' moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/In this episode, I chat with Shayah Reed from Virtual Balance about the website updates you need when growing from a solo to a group practice. We talk about how to make your website easier to navigate, improve conversions, support SEO, and help more clients book with the right therapist.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[03:48] Why your website needs to convert before investing in marketing.[04:38] How to update your About page for a group practice.[08:18] Why every therapist needs an individual bio page.[11:16] How direct booking links reduce friction.[17:30] Why service pages should be split up.[19:51] How SEO helps your website grow over time.Links From The Episode:Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MODiagnostic Website Quiz - http://www.virtuwellbalance.com/diagnostic-website-quizKeywords Everywhere - https://keywordseverywhere.com/Ubersuggest - https://neilpatel.com/ubersuggest/Google Keyword Planner - https://business.google.com/aunz/ad-tools/keyword-planner/More about Shayah:Shayah is the Founder of Virtuwell Balance, a woman-run design and marketing agency serving therapists and health practitioners across North America. Since 2019, Shayah and her team have supported over 400 clinics in growing their revenue and expanding their impact through intentional web design and organic marketing. With a passion for mental health, holistic wellness, and mindful marketing strategies, Shayah is on a mission to help therapists attract and convert aligned clients through their websites and create meaningful change in their communities.Want to Connect with Shayah? Virtuwell Balance: www.virtuwellbalance.comInstagram: https://instagram.com/virtuwell.balance

What you'll learn in this episode: Why focusing on action—not outcomes—keeps you consistent and motivated ● How making just 5–10 calls a day creates long-term sales momentum ● Why rejection and silence are signs you're doing the right work ● How to use Google Keyword Planner for free SEO research ● Simple video strategies to educate and engage without being “camera confident” ● The Facebook friend-adding and engagement method that boosts visibility ● Why the 4:1 content rule builds trust faster than constant selling ● How $5 a day in ads can generate thousands of views ● The importance of liking, commenting, and sharing your own content To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What you'll learn in this episode: Why focusing on action—not outcomes—keeps you consistent and motivated ● How making just 5–10 calls a day creates long-term sales momentum ● Why rejection and silence are signs you're doing the right work ● How to use Google Keyword Planner for free SEO research ● Simple video strategies to educate and engage without being “camera confident” ● The Facebook friend-adding and engagement method that boosts visibility ● Why the 4:1 content rule builds trust faster than constant selling ● How $5 a day in ads can generate thousands of views ● The importance of liking, commenting, and sharing your own content To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Want your book and brand to break past your own audience? I sat down with SEO strategist and author Brandon Leibowitz to map the fastest path: guest podcasting. Brandon lays out how stepping onto trusted shows earns the backlinks and third‑party mentions that search engines crave, while also unlocking new readers who arrive pre‑warmed by the host's credibility.We dig into why backlinks still power rankings, how to turn each interview into an evergreen content engine, and where AI changes the game. Brandon explains the growing split between what Google values and what LLMs like ChatGPT and Gemini surface, and why consistent third‑party coverage now influences both.You'll hear practical tactics for authors: creating audience‑specific pages on your site, avoiding duplicate content traps, using Google Keyword Planner to validate titles, and funneling readers with smart bonuses and QR codes to build your email list.Brandon also shares the scrappy methods he used to land 300 shows: simple Google operators to find podcasts with real SEO value, plus directories like Podmatch and Listen Notes. We get candid about self‑publishing his new book, The Power of Guest Podcasting, from editing and formatting hurdles to a last‑minute KDP launch that still hit #1 in Amazon's podcasting category.If you've wondered whether to start your own show or double down on guesting, this conversation makes the case for building trust first and growing your ecosystem on its back.Subscribe for more conversations that help writers and creators grow with clear, modern marketing. If you found value, leave a quick review and share this episode with an author who needs fresh eyes on their SEO.Have a comment? Text me!Support the show

What you'll learn in this episode:Why feeling good about the action matters more than the immediate resultHow making 5–10 calls a day creates unstoppable momentumWhy SEO doesn't have to be expensive—and how Google Keyword Planner helpsHow video builds trust and engagement even if you're uncomfortable on cameraThe Facebook visibility hack: friend-adding plus genuine engagementHow the 4:1 rule (personal vs. business content) builds connection and trustWhy $5 a day in ads can drive thousands of views with the right systemHow commenting, liking, and sharing your own content boosts the algorithm To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What you'll learn in this episode:● Why focusing on action—not outcomes—keeps you consistent and motivated● How making just 5–10 calls a day creates long-term sales momentum● Why rejection and silence are signs you're doing the right work● How to use Google Keyword Planner for free SEO research● Simple video strategies to educate and engage without being “camera confident”● The Facebook friend-adding and engagement method that boosts visibility● Why the 4:1 content rule builds trust faster than constant selling● How $5 a day in ads can generate thousands of views● The importance of liking, commenting, and sharing your own content To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Episode Summary: Digital paid media strategist Miles Kestran breaks down how law firms can turn ad spend into real cases. From understanding PPC, Performance Max, and Local Service Ads to managing budgets and protecting against click fraud, he shares proven strategies to generate high-quality leads and avoid costly mistakes in legal advertising. Key Timestamps: 00:00 – Miles Kestran discusses his background and expertise in legal paid media. 01:00 – Explains the difference between PPC, Performance Max, and Local Service Ads. 02:30 – How to align campaigns with a law firm's goals. 04:00 – Targeting qualified leads through strategic keyword selection. 05:30 – Why some legal areas should avoid retargeting due to privacy concerns. 07:00 – How to balance high- and low-cost keywords to get the best return. 09:30 – Steps to block fake clicks and protect ad spend. 11:00 – Using call tracking and dynamic numbers to trace leads back to campaigns. 13:30 – What law firms get wrong when managing their own paid ads. 15:00 – How to calculate ad spend and expected leads by practice area. 16:30 – How to use Google Keyword Planner and Google Trends to improve performance. About the Show: Legal Marketing Happy Hour helps law firms boost visibility, attract quality clients, and grow smarter through modern marketing strategies. Each episode features experts sharing actionable insights for lawyers ready to scale their practice with confidence.  

SEO has always felt like this mysterious digital code I wasn't quite sure how to crack – and if you're anything like me, you might feel the same. As women juggling careers, families, and running a business, we don't exactly have time to decipher algorithms! That's why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the tech overwhelm.As property managers, we rely so heavily on word of mouth and referrals, but let's be honest – Google is the new word of mouth. Showing up on the first page can be the difference between someone calling you… or never finding you at all. In our fast-paced industry, we need marketing tools that work even when we're not. That's where smart SEO comes in – it's not just about keywords, it's about creating content that connects and converts.In this episode of The Property Management Podcast, I chat with SEO expert James, who breaks down the basics of search engine optimisation specifically for beginners in our industry. We cover everything from how Google ranks websites to using keyword tools, conducting SEO audits, optimising images, building backlinks, and leveraging online reviews. It's packed with practical, actionable advice to help you grow your property management business online – even while you're juggling everything else life throws at you.“You have to make it seem as natural as possible because the algorithm can tell if you're trying too hard to jam words in.” - James BealeyWe cover:Introduction to Search Engine Optimization (SEO) for beginnersExplanation of how Google's search engine functions and indexing processImportance of using tools like Google Keyword Planner for keyword researchConducting basic SEO audits to identify missing elementsEmphasis on quality content and the ideal word count for web pagesProper use of keywords and avoiding keyword stuffingImportance of internal and external linking for SEO benefitsOptimizing images for search engines with descriptive file names and alt tagsOverview of off-site SEO and the significance of building backlinksThe role of Google reviews and trusted review platforms in enhancing website authorityJoin my new FREE Masterclass

In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks. From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft. You'll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content - and better business. We also dig into strategies for co-creating with listeners, smart partnerships, and why “success” looks different when your podcast serves your business (not the other way around). Listen to This Episode to Hear More About… The real reason podcasting moves buyers: intimacy + consistency beats algorithm roulette when you design for connection, not vanity stats. Cut the “double intro”: why long, produced opens cause drop-off—and a simple format that gets to the gold in 10–15 seconds. How to title each episode like a strategist, not a copycat: how to balance authenticity with discoverability—and why “Podcast expert shares…” outruns “with [Unknown Guest].” What to do when downloads stall: shift your success metric—completion rate, drop-off points, community actions—and make cleaner decisions. The surprising truth about guests with big followings: mis-aligned “influencers” won't grow your show; niche-credible experts will. How to co-create with your audience: inbox prompts, readouts, “Bang Back”-style segments—and turning listener stories into must-listen episodes. A fast growth lever you're ignoring: episode swaps with adjacent shows (plus the 60-second intro that makes them work). What to do when you're tapped out: republish proven hits the smart way (and why no one will mind). Designing your intro to completion: spot (and fix) the 7-minute “drop”—banter later, deliver value first. Mindset for sustainable growth: don't compare your solo effort to teams of 10+—set business-aligned goals instead. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now Podcast With Gab (Gab Burke Free Download & Podcast Clarity Call) https://stan.store/podcastwithgab Bang On — Myf Warhurst & Zan Rowe (ABC) https://www.abc.net.au/listen/programs/bangon Inside the Big Day Out (ABC) https://www.abc.net.au/listen/programs/inside-the-big-day-out-podcast The Diary of a CEO — Steven Bartlett https://stevenbartlett.com/doac/ Oprah's Super Soul (OWN/Apple Podcasts) https://podcasts.apple.com/us/podcast/oprahs-super-soul/id1264843400 Google Keyword Planner (official) https://support.google.com/google-ads/answer/7337243 Cleanfeed (remote recording) https://cleanfeed.net Fortitude at Work (Leanne Faulkner) https://fortitudeatwork.com.au Content Sells Podcast Facebook Page https://www.facebook.com/contentsellspodcast

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1747: Steve Chou breaks down a step-by-step framework for starting a business from scratch, even if you have no capital, no experience, and no concrete idea. By focusing on practical action, building skills through freelancing, and reinvesting profits into scalable ventures, he shows how to gain momentum without taking big financial risks. Read along with the original article(s) here: https://mywifequitherjob.com/how-to-start-a-business-when-youre-clueless-with-no-money-heres-what-id-do/ Quotes to ponder: "Start freelancing with whatever skill you have, even if it's something basic like writing or data entry." "Most people think they need a fully baked idea, but you can stumble into a good one by simply taking action." "Validate your ideas before you build anything by asking people to pay you first." Episode references: Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/ Ahrefs Keyword Tool: https://ahrefs.com/keywords-explorer Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1747: Steve Chou breaks down a step-by-step framework for starting a business from scratch, even if you have no capital, no experience, and no concrete idea. By focusing on practical action, building skills through freelancing, and reinvesting profits into scalable ventures, he shows how to gain momentum without taking big financial risks. Read along with the original article(s) here: https://mywifequitherjob.com/how-to-start-a-business-when-youre-clueless-with-no-money-heres-what-id-do/ Quotes to ponder: "Start freelancing with whatever skill you have, even if it's something basic like writing or data entry." "Most people think they need a fully baked idea, but you can stumble into a good one by simply taking action." "Validate your ideas before you build anything by asking people to pay you first." Episode references: Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/ Ahrefs Keyword Tool: https://ahrefs.com/keywords-explorer Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1747: Steve Chou breaks down a step-by-step framework for starting a business from scratch, even if you have no capital, no experience, and no concrete idea. By focusing on practical action, building skills through freelancing, and reinvesting profits into scalable ventures, he shows how to gain momentum without taking big financial risks. Read along with the original article(s) here: https://mywifequitherjob.com/how-to-start-a-business-when-youre-clueless-with-no-money-heres-what-id-do/ Quotes to ponder: "Start freelancing with whatever skill you have, even if it's something basic like writing or data entry." "Most people think they need a fully baked idea, but you can stumble into a good one by simply taking action." "Validate your ideas before you build anything by asking people to pay you first." Episode references: Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/ Ahrefs Keyword Tool: https://ahrefs.com/keywords-explorer Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1747: Steve Chou breaks down a step-by-step framework for starting a business from scratch, even if you have no capital, no experience, and no concrete idea. By focusing on practical action, building skills through freelancing, and reinvesting profits into scalable ventures, he shows how to gain momentum without taking big financial risks. Read along with the original article(s) here: https://mywifequitherjob.com/how-to-start-a-business-when-youre-clueless-with-no-money-heres-what-id-do/ Quotes to ponder: "Start freelancing with whatever skill you have, even if it's something basic like writing or data entry." "Most people think they need a fully baked idea, but you can stumble into a good one by simply taking action." "Validate your ideas before you build anything by asking people to pay you first." Episode references: Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/ Ahrefs Keyword Tool: https://ahrefs.com/keywords-explorer Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Lead Gen HQ, we take a comprehensive look at the website audit process tailored for small businesses. Discover how marketing experts assess your online presence and uncover critical insights through the discovery phase. From analyzing website performance to interpreting demographic data, we break down the essential steps that set the foundation for strategic growth.Learn how to leverage powerful tools like Google Keyword Planner and Census Data to fine-tune your digital marketing efforts and reach your ideal audience more effectively. Whether you're a small business owner aiming to boost your online impact or a marketing enthusiast eager to understand the audit process, this episode is packed with actionable advice and expert tips.Tune in to gain clarity on how a thorough website audit can transform your marketing strategy and pave the way for lasting success. It's time to unlock your business's full potential—don't miss out!

Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free. They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities. Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank.Follow KobiKobi's digital marketing: https://kobestarr.io/Kobi's podcasts: https://stripped.media/LinkedIn: https://www.linkedin.com/in/kobiomenaka/Bluesky: https://bsky.app/profile/kobestarr.bsky.socialInstagram: https://www.instagram.com/kobestarr/00:00 Introduction to Free Keyword Research01:19 Meet the Guest: Kobe Omenaka04:13 Kobe's Digital Marketing and Podcasting Journey07:21 Exploring Free Keyword Research Tools and Strategies20:47 The Importance of Understanding Customer Language33:03 Understanding Your Audience34:16 The Power of Branding36:25 The Importance of Touchpoints40:10 Keyword Research and Content Creation49:53 Community Engagement and SEO54:16 Kobi's recommendations01:03:28 Conclusion and Upcoming Episodes

Struggling to integrate AI into your marketing strategy? AI SEO expert Prerak Mehta reveals how entrepreneurs can leverage artificial intelligence tools without fearing job replacement in this tactical episode of The Play Big Faster podcast.  Discover how Gemini connects with Google Keyword Planner to extract valuable data completely free, giving you an edge in the evolving SEO landscape. You'll learn: why AI complements rather than replaces human work, how to choose between leading AI platforms for your specific needs, and strategies for building topical authority that Google rewards. Perfect for business owners wanting an inbound lead generation system without hefty investments. Prerak shares insights from his custom GPT tools designed to help answer HARO queries, optimize page elements, and improve CTR rates. Listen now to transform your approach to AI and SEO marketing

In this episode of the No Broke Months Podcast, Dan Rochon shares a powerful mindset shift and tactical strategies for improving your online presence, generating leads, and staying motivated—especially when you're met with silence or rejection. From making cold calls to mastering SEO, video, and social media, Dan explains how to take consistent action that pays off over time.You'll learn how to stay energized when 9 out of 10 calls go unanswered, how to set realistic yet empowering daily goals, and how to build a digital footprint that drives clients to you. If you want more leads, more engagement, and more appointments—even on a small budget—this one's for you.What you'll learn on this episodeFeel good about taking the action not just the resultMaking 5–10 calls a day is the habit that creates momentumSEO doesn't have to be expensive Google Keyword Planner is your friendUse videos to educate and engage even if you're not “comfortable” on cameraFacebook friend-adding + genuine engagement = simple visibility hackFollow the 4:1 rule: 4 parts personal, 1 part business in your posts$5 a day in ads can drive thousands of views with the right systemComment, like, and share your own content to boost the algorithmResources mentioned in this episodeGoogle Keyword Planner: Free SEO research tool.SEMRush: Paid SEO insights and tracking platform.No Broke Months YouTube Channel: Subscribe for real-time video marketing examples.NoBrokeMonths.com: Learn about CPI and Teach to Sell. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Find Brandon online: https://seooptimizers.com/In this episode, Liz discusses SEO optimization for small businesses with Brandon Leibowitz, founder of SEO Optimizers. They explore the importance of SEO for small business owners, particularly those in niche markets like flower farming. The conversation covers the basics of SEO, strategies for optimizing websites, the significance of content creation, and the role of video in enhancing online visibility. Brandon shares practical tips on keyword research, avoiding common pitfalls, and leveraging various platforms to drive traffic. The episode emphasizes the long-term benefits of SEO and the need for patience and consistency in building online presence.TakeawaysSEO is crucial for small businesses to convert hobbies into profitable ventures.Understanding SEO basics is essential for increasing online visibility.Optimizing website content with relevant keywords can significantly improve search rankings.Creating dedicated pages for specific keywords enhances SEO effectiveness.Regularly updating content keeps it relevant and improves search engine rankings.Video content can boost SEO when embedded on websites.Keyword research is vital for targeting the right audience and increasing traffic.Avoiding duplicate content is important to prevent penalties from search engines.Utilizing tools like Google Keyword Planner can simplify keyword research.Patience is key; SEO results take time to manifest.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.1. Keyword Research & StrategyWhat It Is:Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.How It Applies to a Pest Control Company:Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"Using keyword variations like "affordable pest control," "same-day exterminator," etc.Leveraging tools like Google Keyword Planner or SEMRush to find low-competition, high-intent keywords.What It Is:On-page SEO refers to optimizing website elements like page titles, meta descriptions, content, URLs, and images for search engines.How It Applies to a Pest Control Company:Creating optimized title tags (e.g., "Best Pest Control in Phoenix - Victory Pest Defense")Writing compelling meta descriptions that improve click-through rates (e.g., "Fast, reliable pest control services in Chandler, AZ. Call now for a free inspection!")Using header tags (H1, H2, H3) effectively with location-specific keywordsOptimizing images by adding descriptive alt text like "Bed bug extermination in Lexington, KY"Creating SEO-friendly URLs, such as:✅ www.example.com/ant-control-cincinnati❌ www.example.com/services1234What It Is:Local SEO focuses on optimizing your online presence for location-based searches. This includes Google Business Profile (GBP), local citations, and reviews.How It Applies to a Pest Control Company:Claiming and fully optimizing a Google Business Profile with correct business name, phone number, hours, and service areasAdding high-quality photos of technicians, vehicles, and completed jobsEncouraging positive customer reviews with follow-ups (e.g., “Thanks for using our service! We'd love to hear your feedback on Google.”)Ensuring NAP (Name, Address, Phone Number) consistency across all listings (Yelp, Angi, BBB, etc.)Creating location-based service pages (e.g., "Pest Control in Killeen, TX" or "Rodent Removal in Northern Kentucky")What It Is:Technical SEO involves optimizing the backend of the website to improve speed, mobile-friendliness, security, and crawlability.How It Applies to a Pest Control Company:Ensuring a fast-loading website (customers expect quick responses when dealing with pests!)Using mobile-responsive design (since most people search for pest control services from their phones)Implementing SSL security (HTTPS) for customer trust and SEO rankingCreating an XML sitemap and submitting it to Google for better indexingFixing broken links, duplicate content, and redirect errors that could hurt rankingsWhat It Is:Content marketing focuses on creating valuable content that educates potential customers and helps with ranking. Link building involves getting other reputable websites to link back to your site.Final ThoughtsBy applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue scale to multiple six figures—profitably and without losing their sanity. Today, we're diving into SEO—or as I like to call it, "Google Juice"—and how you can optimize your online presence for big visibility. SEO is a long game, but even small steps can make a massive difference in getting your business found online. Grab your pen and paper because you'll want to take notes! What We Cover in This Episode: The importance of having a Google Business Profile and how to optimize it Why posting regularly on Google (just like Instagram!) helps with search rankings How to use keywords effectively to get found online The essentials of a high-performing website for interior designers Why "done is better than perfect" when it comes to your website The role of blogging in SEO and how to make it work for you Tools like Google Keyword Planner, Answer the Public, and ChatGPT to help with SEO How to optimize your website images (spoiler: large files slow you down!) The importance of mobile optimization for ranking higher on Google How to use alt text and internal linking to improve search visibility SEO might sound overwhelming, but trust me, you don't have to be an expert to get started. Implementing these simple strategies can help you get found by the right clients without relying solely on social media. Resources & Links: Google Business Profile Answer the Public Google Keyword Planner ChatGPT for content assistance If you're looking for an easy way to manage social media and Google posts in one place, check out Sidemark, a tool I co-own that simplifies your content strategy.   SEO isn't an overnight success story, but making small, consistent changes can significantly boost your visibility. Whether it's optimizing your Google Business Profile, keeping your website fresh, or blogging regularly, each step gets you closer to attracting high-quality leads. Have questions about SEO or need a referral for an SEO agency? Shoot me a message—I'd love to help! Thanks for tuning in, and I'll see you next time for more business-building strategies for interior designers!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

How to Attract More Clients with SEO | Awakened Titans Podcast with Brandon Leibowitz & Lily PatrascuWelcome to the Awakened Titans Podcast with Lily Patrascu, where we dive deep into mind-blowing conversations with influential business titans. In this episode, we talk about how to attract more clients using SEO with none other than Brandon Leibowitz, the mastermind behind SEO Optimizers.Meet Brandon LeibowitzBrandon Leibowitz has been running his digital marketing company, SEO Optimizers, since 2007. His company specializes in helping small and medium-sized businesses boost their online traffic, leading to more clients, sales, and leads.Key Takeaways from the Podcast:The Secret to SEO SuccessPerseverance and Patience: Brandon emphasizes the importance of staying persistent. SEO takes time, and challenges should be seen as opportunities to learn and grow.How to Attract Clients with SEOContent is King: Google loves text, so make sure your website is rich with content.Backlinks Build Trust: Get other websites to link to yours. The more trustworthy the sites linking to you, the more Google trusts your site.Step-by-Step SEO Tips for EntrepreneursKeyword Research: Use tools like Google Keyword Planner to find the right keywords.Content Optimization: Add more text to every page, sprinkle in keywords naturally.Backlinks Strategy: Build relevant backlinks from authoritative sites.Internal Linking: Link your pages together strategically to help Google understand your site's structure.Update Regularly: Fresh content signals to Google that your site is active and relevant.Real-Life SEO Example:Brandon shares a case study of a car leasing company with a 20-year-old domain. Despite having many backlinks, they weren't getting traffic due to their website's structure. After optimizing the website for SEO, they saw a dramatic increase in rankings within a month.Tools & Resources Mentioned:Google Keyword Planner: A free tool for keyword research.Surfer SEO: A tool to analyze keyword usage compared to competitors.TubeBuddy & VidIQ: Tools for optimizing YouTube videos.Frequently Asked SEO Questions:How many times should you use a keyword in your content?Analyze your competition. Tools like Surfer SEO can help determine the optimal keyword density.Can AI tools help with SEO?AI tools can assist with ideas and outlines, but they shouldn't replace human creativity and accuracy.Common SEO Mistakes to Avoid:Buying Low-Quality Backlinks: This can hurt your rankings.Ignoring Mobile Optimization: Ensure your website is mobile-friendly as mobile searches dominate.Final Thoughts:SEO is a long-term strategy that requires patience, perseverance, and continuous learning. Diversify your traffic sources to ensure sustainability and success. Don't miss out on the wisdom shared in this episode; it's time to start implementing these strategies for exponential business growth.#SEOOptimizers #BrandonLeibowitz #SEO #DigitalMarketing #Backlinks #ContentStrategy #AwakenedTitansPodcast #PodcastSupport the show

Are you struggling to get your podcast episodes noticed on Google? Today, I'm sharing some essential tips on how to rank your podcast content higher in search results. We'll dive into the importance of using SEO-rich keywords, which are specific phrases that can attract more traffic to your content. I'll guide you through practical strategies for researching these keywords, utilising free tools, and optimising your metadata to improve visibility. Plus, I'll explain why having a blog post to accompany your podcast episode can significantly boost your chances of being found online.Highlights:Publish a blog post based on your podcast episode and embed your episode into the blog post - ensure that you use SEO-rich keywords in your blog postPublish your episodes on YouTube either as videos or link your RSS feedUse good quality metadata in your podcast episodesRecommended Episodes:Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That's Optimised for SEO - https://lazygirlpod.captivate.fm/episode/ep-26-how-to-repurpose-a-podcast-episode-into-a-blog-post-thats-optimised-for-seoEp 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy - https://lazygirlpod.captivate.fm/episode/ep104Takeaways: Using SEO rich keywords is essential for helping your podcast episodes rank higher in search engines. Researching keywords using tools like Google Keyword Planner can significantly improve your SEO efforts. Focusing on long-tail keywords can help your content stand out with less competition. Incorporating keywords naturally into your metadata avoids keyword stuffing and improves readability. Creating engaging titles and descriptions with keywords increases click-through rates from search results. Regularly revisiting and updating your metadata ensures that your content remains relevant and discoverable. Links Referenced in this Episode:Google: www.google.comAnswer to Public: www.answerthepublic.comUbersuggest: www.ubersuggest.comThis podcast is hosted by Captivate, try it yourself for free.

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Zaid Ammari. What sets Zaid apart is his ability to transform complex data into actionable insights, empowering businesses to make smarter marketing decisions. His mantra, 'work smarter, not harder,' is reflected in his approach to managing PPC campaigns and optimising SEO strategies. In today's episode, Zaid will share his insights on how businesses can leverage paid media, navigate recent changes in Google's SEO and Ads platform, and utilise data for maximum impact. KEY TAKEAWAYS While I was working in a bank, not making a lot of money and not able to move up the ranks, Facebook came out and became popular. I decided to take out my savings and set up a marketplace for cars, I paid a developer to make the website, then the challenge was to get traffic to it. As well as putting up physical posters I ran some Google Ads and learned from my mistakes using it which made me learn fast! Eventually I started looking at who I wanted on my website. I looked at time spent on the site, how many pages they look at, what they’re doing, and what keywords they’re clicking on from Google and how can I get more clicks from better keywords. The biggest challenge is managing your budget and doing long term projections. Every time I get a client, I run projections/estimates for them on how much money they’d need to spend to make some back. First, plan long term, you can’t just run marketing for 1-3 months, you need at least a year and you need to budget for it. If my organic traffic is converting at 10% (buying a product/submitting forms/getting leads), I’d halve that and assume it’s my paid traffic conversion rate. Then I’d go into Google Ads to the free Google Keyword Planner to find the high intent keywords (where people that click from are looking to purchase) and find the average cost-per-click to see how much money it makes sense to spend on Ads and keywords compared to what you’d expect back. BEST MOMENTS ‘Most of my learnings came from watching my dollars religiously, what happened to that $50 I spent today? I had to be careful because I had a super limited budget.’ ‘If you’re not making a lot of money or selling high ticket items from your business, it’s very challenging to do big advertising from the beginning.’ ‘The hardest clients are those that are looking for lead generation because there’s a problem with tracking if you made money from that keyword.’ ‘If you’re trying to rank on page 1 of Google you could run a report and see what keywords you’re not ranking for in page 1 and start bidding on them. The top three positions get 50%+ of the traffic.’ ABOUT THE GUEST Zaid Ammari’s story is a testament to resilience and innovation in the digital marketing space. From his humble beginnings as a minimum-wage bank employee to becoming the founder of a leading digital agency, Zaid has carved a niche for himself as a formidable force in PPC and SEO. With over 11 years of experience, he has transformed the digital strategies of renowned brands like Sony and the University of California, helping them not just meet but exceed their revenue goals. Website LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook TikTok Email Website

In this episode, Eric speaks with Brandon Lebowitz, founder of SEO Optimizers. Brandon has been optimizing websites since 2007, and his expertise spans across ranking on Google, building YouTube presence, understanding keywords, and more.  They discuss how SEO has changed over the years, the impact of AI on search engine optimization, and the strategic value of content.  Brandon shares practical tips to help you maximize visibility, including methods for keyword research, understanding alt text for images, and building authority through backlinks.  He even touches on how file names for images, videos, and audio files can make a difference in rankings.  Tune in for actionable insights into boosting your website's search performance and expanding your digital reach. Key Takeaways: What is SEO? SEO (Search Engine Optimization) is the process of ranking websites on search engines like Google to attract free traffic, avoiding the need for paid ads. While Google is the primary platform, SEO tactics can apply to other search engines and platforms like Amazon, Yelp, and YouTube. The Importance of Keyword Research Keywords are terms people type into search engines to find information. Brandon emphasizes using long-tail keywords (phrases with two or more words) because they typically attract users with a higher intent to purchase or engage. Using free tools like Google Keyword Planner helps to identify high-traffic keywords and tailor content accordingly. File Names and Alt Text To optimize multimedia files for search engines, Brandon advises using descriptive, keyword-rich file names for images, videos, and audio files before uploading them. For images, adding relevant alt text (alternative text) enhances accessibility and searchability. SEO for YouTube With YouTube's integration into Google's ecosystem, optimizing YouTube videos is vital. Brandon recommends adding keywords to the video title, description, tags, and file name before uploading. Embedding YouTube videos on websites can boost views and is often more effective than linking. Adapting to AI in SEO AI tools like ChatGPT have transformed content creation and search behaviors, but Brandon highlights that Google prioritizes accuracy. While AI can help generate ideas, it's essential to ensure information is accurate and beneficial for users to align with Google's helpful content guidelines. Understanding Google's E-E-A-T Guidelines Experience, Expertise, Authority, and Trust (E-E-A-T) are factors Google values for ranking. Websites, especially in fields like health or finance, should demonstrate these qualities through backlinks and authoritative content to build credibility. Social Media and Search Behavior Shifts Although some users are searching on platforms like Instagram and TikTok, Google remains the top choice for businesses like SEO. However, Brandon mentions that businesses should focus on the platforms where their audience is active and adjust accordingly. Actionable Tips: Conduct Thorough Keyword Research: Use tools like Google Keyword Planner to identify high-traffic keywords, including variations in singular and plural forms. Optimize File Names and Alt Text: Name your image, video, and audio files with clear, relevant keywords. Use alt text for images to improve accessibility and help Google understand your content. Embed YouTube Videos: Embedding YouTube videos on your website, instead of just linking, boosts engagement and helps rank your videos better on YouTube. Test Content Formats: Experiment with different content formats (short-form, medium-form, long-form) on YouTube to see what resonates with your audience. Leverage AI Responsibly: Use AI tools for idea generation, but ensure content accuracy. Google's helpful content update rewards genuine, accurate information. Adhere to E-E-A-T Standards: Focus on building expertise, authority, and trust with quality backlinks and authoritative content. You can find more about Brandon's SEO strategies on his website, where he's offering a free SEO analysis and additional resources. Special Offer for Listeners: Brandon is providing a free website analysis for SEO insights. Head over to SEO Optimizers - Free SEO Gift to access this exclusive offer and other valuable SEO resources.

I had the pleasure of joining the Market Movers podcast, a go-to spot for transforming businesses into unforgettable brands. In this episode, I dive deep into the intersection of branding, SEO, and link-building, sharing insights on how to make your business more visible, credible, and irresistible to your audience.As the Founder of SEO Optimizers and a digital marketing expert with over 15 years of experience, I specialize in helping real estate businesses boost their online presence. During the podcast, I share strategies to help real estate professionals leverage SEO for lead generation in a highly competitive marketplace. We cover essential topics like optimizing local map listings, content creation, and the evolving role of AI in digital marketing.Key Takeaways:SEO for Real Estate Agents: Learn how to target niche keywords and specific communities to bypass big competitors like Zillow, focusing on low-competition terms with high buyer intent.Local Map Listings Optimization: Discover how to fully complete your Google Business Profile, maintain consistency across various platforms, and build trust through reviews and map embedding.Keyword Strategy & Content Planning: I explain the importance of targeting long-tail keywords related to specific amenities or communities, and how to use tools like Google Keyword Planner to find low-competition terms.Importance of Backlinks: High-quality, niche-relevant backlinks remain essential for ranking. We discuss how guest posts, podcasts, and digital PR outreach can help boost credibility.Utilizing AI for Content: AI tools can enhance content creation, but the right balance between AI and human input is crucial for accuracy and scaling production.Future of Real Estate SEO: While AI search platforms are on the rise, traditional SEO techniques still hold strong potential, particularly for transactional queries.You can connect with me and access special resources, including free SEO training, at SEOOptimizers.com/giftSupport the show

Are you using the right SEO tools to get your podcast noticed? Find out how to incorporate various tools and smart content planning into your SEO strategy, which could boost the discoverability of your show. Today, while our lead host Marc Ronick is traveling, the rest of the crew takes over to talk about tools like Google Keyword Planner, SEM Rush, and Answer the Public. We also discuss whether AI is the best tool to improve your podcast's SEO and reach more listeners. Stay tuned until the end of the episode, where we share our personal wins and challenges. You'll get an inside look at our journey and the obstacles we're working through. Episode Highlights: [2:45] AI Tools for SEO and Content Creation [3:27] SEO for Audio-First Podcasts [21:23] Using Answer the Public for Content Planning [35:22] Challenges and Strategies for Podcast SEO [45:25] Preparing for Time Off and Managing Client Expectations [49:14] Weekly Wins and Challenges Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Tasha's question about SEO:  www.facebook.com/share/p/Cpvr8mcFQ7ovKg2s/ Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ SEO Article GPT:  https://bit.ly/40gByQy Sem Rush: www.SemRush.com Answer The Public:  www.answerthepublic.com/ Google Keyword Planner: https://ads.google.com/home/ Remember to rate, follow, share, and review our podcast. Your support helps us grow  and continue to bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com

Ever wondered what it takes to turn a passion for storytelling into a successful podcast? Join us as Heidy De La Cruz shares her incredible journey in creating "The American Dream in the Eyes of Immigrants." You'll discover how her family's immigrant background and her husband's cultural shock upon arriving in the U.S. inspired her to highlight these powerful stories. Heidy also offers practical advice for aspiring podcasters, from overcoming the initial fear of hearing your own voice to leveraging SEO strategies to ensure your podcast reaches a wider audience.Ready to launch your own podcast but unsure where to start? We've got you covered. This episode dives deep into the essential steps for launching a podcast with purpose and clarity. Learn how to identify your "why," set achievable goals, and niche down your topics. We also share invaluable tools like Marco Polo for building on-camera confidence, and Auphonic for enhancing audio quality. Plus, get insider tips on choosing the right keywords to make your podcast discoverable, featuring tools like Google Keyword Planner and ChatGPT. Whether you're a newbie or a seasoned podcaster, this episode is packed with insights to help you thrive.Website: https://heidydelacruz.com/ Podcasting and SEO resources - https://stan.store/heidydelacruz        Camille's Website: https://camillewalker.co/call-me-ceo-podcast/ Connect with Heidy:IG: https://www.instagram.com/heidy.delacruz13/    Connect with Camille Walker:Follow Camille on Instagram: www.instagram.com/CamilleWalker.coFollow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

In this episode, I break down the mystery of SEO and share five powerful, free tools that can help you boost your website visibility and rank better on search engines without breaking the bank. Whether you're a blogger, entrepreneur, or small business owner, these tools will help you improve your website's performance and attract more customers.What You'll Learn:Why SEO is essential for your business growthHow to use free SEO tools like Google Keyword Planner, Ubersuggest, and morePractical tips to get started with content marketing and keyword optimizationFREE SEO Tools Mentioend:Google Keyword PlannerUbersuggestAnswer the PublicGoogle Search ConsoleYoast SEO Plugin for WordPress Watch the YouTube Videos:YouTube SEO Tools TutorialStep-by-Step SEO GuideBe sure to subscribe and leave a review if you enjoyed this episode!(Don't forget to check out my friend Tracy Kelly's new website refresh and coaching services at HomeschoolPower.com).--

In today's episode, we are diving into an essential topic for every creative entrepreneur—SEO (Search Engine Optimisation). If you've ever felt overwhelmed by the technical side of SEO or wondered how to make your business more visible online, this episode is definitely for you! We're breaking down SEO into simple, actionable steps that can help you improve your website's ranking, attract the right customers, and grow your business. What We Cover in This Episode: Understanding SEO Basics: We kick things off by explaining what SEO really means and how it can help your business. Discover how search engines work and why optimising your website can increase your visibility in a crowded marketplace. Learn how SEO goes beyond keywords and plays a crucial role in your overall marketing strategy. Keyword Research Simplified: We walk through the process of finding the right keywords for your business. Learn how to put yourself in your customers' shoes, brainstorm effective keywords, and use tools like Google Keyword Planner to refine your search terms. Plus, we share tips on how to naturally incorporate those keywords into your website content. On-Page SEO Essentials: We cover some quick, easy wins for optimising your website pages, including title tags, meta descriptions, headers, and image optimisation. You'll also learn about the importance of mobile-friendly design and how to ensure your website is accessible on any device. Creating Valuable Content for SEO: Discover how creating high-quality, valuable content is one of the most effective ways to boost your SEO. We explore how blogging, FAQs, and resource pages can attract more visitors to your site and keep them engaged. Plus, learn the importance of balancing keywords with meaningful, reader-focused content. Building Backlinks for Success: Backlinks are key to boosting your SEO ranking. We share practical strategies for building quality backlinks through guest blogging, partnerships, and social media sharing to amplify your content's reach and establish your site as an authority in your niche. Tracking Your SEO Efforts: Finally, we discuss how to measure the success of your SEO strategy using tools like Google Analytics and Google Search Console. Learn how to track your progress, analyse your traffic, and make adjustments to continuously improve your website's visibility and performance. Key Takeaways: SEO is all about making your business easier to find online by improving your website's visibility in search results. Keyword research is the foundation of a good SEO strategy—choose words your audience is already searching for. Simple on-page SEO adjustments, like optimising title tags and meta descriptions, can have a big impact on your site's performance. Creating valuable, relevant content keeps visitors engaged and signals to search engines that your site is worth ranking highly. Backlinks from reputable websites can greatly enhance your SEO ranking and online authority. Use tools like Google Analytics and Google Search Console to monitor your SEO performance and make data-driven improvements. SEO doesn't have to be overwhelming, and by taking small, manageable steps, you'll start to see the results in your business. Let me know how you're implementing these strategies—I can't wait to hear about your SEO success! Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com Mentioned Resources: Google Keyword Planner Google Analytics Google Search Console

This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO.FREE CHECKLISThttps://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharingkeywordsSEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directoriestakeaways Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile. Utilize the Google Keyword Planner to identify popular search terms in your area. Optimize title tags, meta descriptions, and image alt tags with relevant keywords. Create keyword-focused content with city-specific information to improve your rankings. Leverage reviews and testimonials to increase credibility and optimize SEO. Engage with your community through sponsorships, discounts, and collaborations. Optimize your website for mobile and improve page speed. Utilize local business directories to increase your online presence. Consistently work on improving your SEO to see long-term results Community Engagement and Backlinking Strategies The Power of Keywords and Keyword Phrases in SEO Sound Bites "Making your local screen printing t-shirt shop number one in SEO" "Keywords matter because this is how people actually search" "Google is still king when it comes to search" Chapters00:00Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO02:07The Power of Keywords and Keyword Phrases in SEO05:31Optimizing Your Website for Better SEO07:14Headings, Alt Tags, and Other Technical SEO Considerations09:02Optimizing Your Google My Business Profile11:54The Importance of Reviews and Testimonials in SEO15:41Community Engagement and Backlinking Strategies19:31Utilizing Local Business Directories for Increased Online Presence23:03Consistent Effort: The Key to Long-Term SEO SuccessSeps.iomerchtroop.com

This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO.FREE CHECKLISThttps://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharingkeywordsSEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directoriestakeaways Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile. Utilize the Google Keyword Planner to identify popular search terms in your area. Optimize title tags, meta descriptions, and image alt tags with relevant keywords. Create keyword-focused content with city-specific information to improve your rankings. Leverage reviews and testimonials to increase credibility and optimize SEO. Engage with your community through sponsorships, discounts, and collaborations. Optimize your website for mobile and improve page speed. Utilize local business directories to increase your online presence. Consistently work on improving your SEO to see long-term results Community Engagement and Backlinking Strategies The Power of Keywords and Keyword Phrases in SEO Sound Bites "Making your local screen printing t-shirt shop number one in SEO" "Keywords matter because this is how people actually search" "Google is still king when it comes to search" Chapters00:00Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO02:07The Power of Keywords and Keyword Phrases in SEO05:31Optimizing Your Website for Better SEO07:14Headings, Alt Tags, and Other Technical SEO Considerations09:02Optimizing Your Google My Business Profile11:54The Importance of Reviews and Testimonials in SEO15:41Community Engagement and Backlinking Strategies19:31Utilizing Local Business Directories for Increased Online Presence23:03Consistent Effort: The Key to Long-Term SEO SuccessSeps.iomerchtroop.com

In this week's episode of The Venue Rx podcast, our host Jonathan Aymin sits down with SEO expert Nergis Yuksel to explore the crucial role of SEO in the wedding venue industry. Nergis, who shifted from wedding planning to SEO during the COVID-19 pandemic, discusses the importance of keyword research in understanding market trends and optimizing venue offerings. She shares practical advice on using tools like Google Keyword Planner and SEMrush for effective keyword research. Nergis also discusses the value of local SEO, high-quality content, and social media engagement, offering wedding venue owners actionable strategies to boost their online presence and attract more clients. About Our Guest:  Nergis Yuksel is a Wedding SEO consultant, mindfulness advocate, and digital nomad. A former wedding planner, she's also a lover of Yorkshire tea, Ester & Erik candles, and a good disco playlist. Nergis offers a straightforward and clear approach to SEO, avoiding confusing technical jargon and even making the process fun. She believes that every wedding business owner should understand the basics of SEO. Whether you want to handle it yourself or work with an SEO consultant, Nergis ensures you have the knowledge and confidence to evaluate the quality of the work. Passionate about teaching SEO, Nergis empowers business owners with the skills to take control of their online presence, even when using her done-for-you services. Her approach is personalized and tailored, going beyond the typical advice of "just blog" to create a more effective SEO strategy. Find Her Here:  Website: https://www.nergisyuksel.com/  Instagram: https://www.instagram.com/seowithnergis/ Facebook: https://www.facebook.com/NergisYukselSEO  Pinterest: https://www.pinterest.co.uk/nergisseo/ 

In this informative episode of Money Talk With Tiff, Tiffany Grant welcomes Zaid Ammari to the show. With 300+ episodes under her belt, Tiffany is thrilled to delve into the realm of digital advertising for small businesses—an untouched subject on her podcast until now! Zaid, an expert in online advertising, divulges the essentials of setting up and running successful Google and Facebook Ads. From understanding costs, margins, and conversion rates to practical steps in creating ads, this episode is packed with indispensable insights for entrepreneurs eager to explore the vast opportunities digital ads offer. Zaid also shares handy tools like the Google Keyword Planner and offers a free audit for listeners. Tune in to discover how to navigate the complex world of Google and Facebook Ads and maximize your business's potential!About Our GuestZaid is a leading expert on data-driven digital marketing, focusing on analytics and actionable insights from data. As the founder of PPC Masterminds, he helps businesses build and run profitable data-driven digital campaigns.Connect with ZaidZaid's Website: http://ppcmasterminds.comLinkedIn: Zaid AmmariConnect with TiffanyWebsite: https://www.moneytalkwitht.comFacebook: Money Talk With TiffTwitter: @moneytalkwithtInstagram: @moneytalkwithtLinkedIn: Tiffany GrantYouTube: Money Talk With TiffPinterest: @moneytalkwithtTikTok: @moneytalkwithtTimestamps[00:00] Assess margins, calculate ad costs, plan ahead.[03:53] Analyze conversion rate, costs, and tools for advertising.[08:56] Google offers keyword targeting or product uploading. Facebook's targeting options range from broad to specific. Mistake: too many or too broad campaigns.[12:05] Invest in optimized account for higher returns.[14:09] Facebook and Google Ads daily budgets explained.Key TopicsTypes of Google and Facebook adsImportance of profit marginsCalculating conversion rates and costsSetting up and tracking adsBudgeting for ad campaignsSpecific targeting strategiesAdditional Links & ResourcesGoogle Keyword PlannerSpreadsheet for Ad Cost CalculationsSupport this PodcastMake sure to subscribe and leave a review if you enjoyed this episode! See you next time on Money Talk With Tiff!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode of the eCommerce Podcast, host Matt Edmundson interviews Brandon Leibowitz, the mastermind behind SEO Optimizers, to delve into the world of SEO and its importance in eCommerce. Brandon shares his journey from starting SEO Optimizers in 2007 to becoming an expert in the field, helping small and medium-sized businesses amplify their online traffic and convert clicks into clients.Importance of Backlinks: Backlinks are crucial for SEO success. They act as a vote of confidence from other websites, helping Google determine the trustworthiness and authority of your site. It's important to focus on acquiring high-quality backlinks from relevant and authoritative websites rather than aiming for sheer quantity, which can be counterproductive and even harmful.Utilize Keyword Research and Content Optimization: Effective keyword research using tools like Google Keyword Planner can help identify low-competition, high-intent keywords to target. Incorporate these keywords naturally into your content, including product pages, blog posts, and FAQ sections. Optimizing your website with well-researched keywords and high-quality content can significantly improve your search engine rankings.Adopt a Long-Term SEO Strategy: SEO is a long-term investment that requires patience and consistency. Immediate results are rare, and it often takes time to see significant improvements in search engine rankings and traffic. Continually optimize your site, stay updated with Google's algorithm changes, and keep building high-quality content and backlinks. Over time, these efforts will lead to increased traffic and higher conversions.

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DIY Tips for Effective Website Optimization (SEO) on a Budget Join Franklin 'The Pestgeek' Hernandez as he shares essential DIY tips for effective website optimization on a budget. In this blog post, you'll learn why mastering your own SEO techniques is crucial when you can't afford costly marketing services. Franklin breaks down the steps to create and optimize your web pages efficiently, ensuring you get the best results without breaking the bank. He covers everything from interlinking pages, creating schema markup, and producing backlinks, providing practical advice to help you succeed in the competitive digital landscape. The Importance of DIY SEO In today's digital age, having a strong online presence is essential for any business. However, hiring a marketing company to manage your SEO can be prohibitively expensive, especially for small businesses and startups. This is where DIY SEO comes into play. By learning and implementing your own SEO strategies, you can save money while still achieving significant results. Understanding the Basics of SEO Before diving into specific techniques, it's important to understand the basics of SEO. SEO, or Search Engine Optimization, refers to the practice of optimizing your website to rank higher in search engine results. This involves various strategies and techniques designed to improve your site's visibility and attract more organic traffic. Creating and Optimizing Web Pages One of the first steps in DIY SEO is creating and optimizing your web pages. This involves a few key tasks: Keyword Research: Identify the keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords with high search volume and low competition. Content Creation: Create high-quality, valuable content around these keywords. Ensure that your content is informative, engaging, and provides real value to your readers. On-Page Optimization: Optimize your web pages by including keywords in strategic locations such as titles, headings, meta descriptions, and throughout the content. Also, make sure to optimize images by using descriptive file names and alt text. Interlinking Pages Interlinking is a crucial aspect of SEO that involves linking your web pages to each other. This helps search engines understand the structure of your website and can improve the ranking of your pages. Here are some tips for effective interlinking: Use Descriptive Anchor Text: When linking to another page, use descriptive anchor text that includes relevant keywords. This helps search engines understand the content of the linked page. Link to Relevant Content: Ensure that the pages you are linking to are relevant to the content on the current page. This provides a better user experience and can improve your site's SEO. Create a Logical Structure: Organize your website in a logical manner with a clear hierarchy. This makes it easier for search engines to crawl and index your pages. Creating Schema Markup Schema markup is a type of microdata that you can add to your website to help search engines understand your content better. This can improve your site's visibility in search results and enhance your search listings with rich snippets. Here's how to create schema markup: Identify the Type of Content: Determine the type of content you want to markup, such as articles, products, reviews, or events. Use Schema.org: Visit Schema.org to find the appropriate markup for your content type. This site provides a comprehensive list of schema types and properties. Add the Markup to Your HTML: Incorporate the schema markup into your HTML code. You can use JSON-LD, Microdata, or RDFa formats. JSON-LD is the recommended format by Google. Test Your Markup: Use Google's Structured Data Testing Tool to ensure that your schema markup is correctly implemented. Producing Backlinks Backlinks, or inbound links,

In today's episode, we're unlocking the potential of Google Ad Grants for nonprofits. If you've ever wondered how a $10,000 monthly ad spend could boost your organization's online presence, this is the episode for you. We'll guide you through setting up your website to maximize the benefits of Google Ads and share tips on converting visitors into supporters. Plus, don't miss out on our freebie to optimize your donation page! What you'll learn: → The basics of Google Ad Grants and how they can benefit your nonprofit. → Best practices for setting up your website to utilize Google Ads effectively. → Strategies for creating content that aligns with your audience's search terms. → Tips for using Google's Keyword Planner and other tools to find the right keywords. → How to craft a user journey that leads to conversions Want to skip ahead? Here are key takeaways: [0:00] What is the Google Ad Grant? It is a $10,000 monthly ad spend for qualifying nonprofit organizations. This allows you to have ads at the top of search in Google. [3:33] Start with your goals first. You'll want to create your ads around the ultimate goals for your organization. This helps you understand what pages of your website need to be updated or created to support ads. [5:49 ] Generate keywords that people are using for content you're creating. Tools like Google Keyword Planner and even the Google or YouTube search bar can help you understand the terms people are serching for that are relevant to your goals. It will also give you the language that people are using versus your jargon. Resources Google Keyword Planner SEMRush EP 41 | Grow your Email List with Quizzes EP 211 | 5 Email Automations To Help you Raise More Money EP 214 | Strategies for Growing Your Email List Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

As a health coach, you must know how important it is to build your online presence and attract new clients. That's why I'm here to discuss Search Engine Optimization (SEO) which will help you optimize your website to rank higher in search engines like Google, so more people can find you.    I share the basics of SEO, what is it, how it works, its importance for health coaches, and the tips and strategies you can implement right away like keyword research and on-page optimization, so you too can start reaching more clients online and grow your business through search.   In this episode, we talk about: What is SEO and its importance for health coaches to attract potential clients How to do keyword research to find the right keywords for health coaching and target audience How to optimize a webpage for SEO  Tips for health coaches – using long-tail keywords that have less competition, analyzing competitors, making valuable content Best SEO strategies – identifying easy fixes on a webpage to improve SEO ranking, leverage podcast interviews for backlinks, etc   Keyword research tools mentioned: Google Keyword Planner, SEMrush, Ahrefs, Moz, UberSuggest, Google Trends   Website optimization and analytics tools mentioned: Yoast SEO plugin, Google Search Console, Bing Webmaster Tools, MonsterInsights    Websites where health coaches can write articles to build backlinks and improve SEO: Forbes, Yoast, etc Memorable Quotes “SEO isn't just about attracting new clients, it's also about retaining them. So a well-optimized website with engaging content encourages visitors to spend more time on your site, exploring your services and potentially becoming repeat clients.” “Visibility leads to accessibility... Higher visibility on search engines makes your health coaching services more accessible.”   Links to resources: Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website Leave a Review of the Podcast

Matt Campbell – The Butterfly Effect Matt and I were both commenting on a post on Facebook and he replied “The Butterfly Effect”, and I said that we have to come on the podcast to talk about it. What is the Butterfly Effect? It's that a small change can make a big difference, often far away and without any real connection. We're expanding on that in this episode. Tune in for some ideas on how small decisions and opportunities probably got you to where you are today, and can get you to where you want to go.Matt Campbell is the founder of My Wedding Songs - a resource of wedding song suggestions. He is the author of two wedding planners: 'Wedding Songs Planner' and 'The Wedding Music Toolkit'. Matt hosts the 'Wedding Songs Podcast'. Matt shares music inspiration in his weekly newsletter the 'Wedding MusicLetter'.Search Engine Optimization is on the minds of many wedding and event pros. Matt Campbell became knowledgeable about it for his business, MyWeddingSongs.com and he and I are had a follow up conversation to our one about his niche. In this new episode we talk about SEO and how you can learn to improve it for your website.Matthew (Matt) Campbell is the owner of My Wedding Songs. He has written for Rolling Stone, Mobile Beat Magazine, and DJ Times. Matt hosts the Wedding Songs Podcast and is the author of the Wedding Music Playlist. His work has been referenced in Forbes, The Knot, and Style Me Pretty.www.MyWeddingSongs.comBooks Matt Mentioned on the podcast:Play Bigger - https://amzn.to/3lui0DZ Blue Ocean Strategy - https://amzn.to/3in3CeJ SEO Tools Matt mentioned on the podcastUbersuggest - https://neilpatel.com/ubersuggest/Google Keyword Planner (part of Google Ads) - https://ads.google.com/home/tools/keyword-planner/MozBar for Chrome - https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=enYoast SEO - https://wordpress.org/plugins/wordpress-seo/Google Analytics - https://analytics.google.comBonus tool! Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Learn how to build your brand on Google- all about Google Knowledge Panels and more!Keyword Research:Identify relevant keywords related to your content or business. Use tools like Google Keyword Planner to find keywords with a good balance of search volume and competition.Incorporate these keywords naturally into your content, including titles, headings, and throughout the body.Quality Content:Create high-quality, valuable content that addresses the needs of your target audience. Google prioritizes content that provides a positive user experience.Regularly update your content to keep it fresh and relevant.Optimize On-Page Elements:Ensure that your title tags, meta descriptions, and header tags (H1, H2, etc.) include your target keywords.Use descriptive and concise meta descriptions to encourage clicks from the search results.Mobile-Friendly Design:Google places a high emphasis on mobile-friendly websites. Ensure your site is responsive and provides a seamless experience on mobile devices.Page Load Speed:Optimize your website's load speed. Users and search engines prefer fast-loading pages, which can positively impact your ranking.Backlinks:Build a strong backlink profile by obtaining high-quality, relevant links from reputable websites. Backlinks are an essential factor in determining a website's authority.Social Signals:Engage with social media to promote your content. While social signals may not have a direct impact on Google rankings, they can contribute to increased visibility and traffic.Local SEO:If applicable, optimize your website for local searches. This includes claiming your Google My Business listing, ensuring accurate business information, and encouraging customer reviews.User Experience:Provide a positive user experience on your website. This includes easy navigation, clear calls-to-action, and a well-organized site structure.Regular Monitoring and Adjustments:Use tools like Google Analytics and Google Search Console to monitor your website's performance.Analyze your rankings, click-through rates, and user behavior to identify areas for improvement.Join Our Community And Create A Buzz For Your BusinessWelcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.(Like Gary Vaynerchuk)!Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.Tune in to The Mediacasters and unlock the

‍Hey guys, welcome to this week's Monday Morning Marketing episode! As another episode on focusing on SEO, we sit down with the expert, Josh Hampson, from hmpsn Studio, to uncover the secrets to improving your website's search ranking, and equally important, patient experience on your website. Did you know that a staggering 75% of people never venture past the first page of Google? Well, we're going to show how you can optimize your site's user experience before flooding it with traffic, and help push you to that front page of Google with SEO tactics! Timing is everything in the competitive SEO landscape – the longer you delay, the tougher it gets to rank. So we're going to list out some steps you can take TODAY to get headed in the right direction. Plus, Josh gets into some valuable tips like using patient-friendly language rather than complex jargon, and how to keep close tabs on your SEO progress. Before you go all in on a comprehensive marketing system, get the practices from this episode down to see maximum results!‍Tune in to this episode to learn more on how to make your website a destination patients want to interact on!‍You can reach out to Josh Hampson here:Website: https://www.hmpsn.studio/Blog Post: 4 Ways to Increase Appointment Bookings on Your Dental Practice WebsiteLinkedin: https://www.linkedin.com/in/josh-hampson-webflow-developer/‍Other Mentions and Links:InvisalignSemrushGoogle Search ConsoleGoogle AnalyticsGoogle My BusinessYelpYellow PagesWebMDZocDocAhrefsGoogle Keyword Planner‍For more helpful tips, strategies, ideas, and marketing advice:Instagram: https://www.instagram.com/thedentalmarketer/‍The Newsletter: https://thedentalmarketer.lpages.co/newsletter/Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Joshua, talk to us about s e l. How can we utilize this, or what advice, suggestions, or methods can you give us that will actually help us attract new patients through SEO? Josh: well first, thanks so much for having me back on Michael. for the listeners that didn't catch our previous Monday Morning Marketing episode, my name is Josh Hanson.I'm the founder of SSON Studio, and we are a creative studio that helps dental practices build long-term brand equity and increase appointment bookings through branding, messaging, website design and development. so today I. what is SS e o? Why is it important for your dental practice? The steps to take before getting started with your s e O project, some S e O fundamentals and how to maximize your local visibility.The importance of consistently creating relevant content in maybe if we have time, uh, how to track your progress of your ss e o campaigns. Awesome. All right. Man's step. So yeah, to get started, um, what is SS e o really in the simplest terms, it is the process of optimizing your practices website so that you can improve its visibility on search engines.Nine times out of 10, we're referring to Google here. and the goal is to place number one or close to that number one spot on Google, in your local area so the patients can learn more about you, your practice, the services that you do at your practice, and then ultimately book an appointment with you.a lot of people ask. why is ss e o important for my practice? once again, at its core, ss e o is about getting found. When searching for a new dentist online, um, 75% of people will never go past that first page of Google search results. So it's super important that you place at the top or near the top.Otherwise, patients in your area may never even know that you exist. And, um, even in that, 10 to 20 spot. As I said, people may never go past that first page, so we wanna make sure that we're ranking as high as possible, for as many keywords as possible so that we can get found by, potential patients so they can book with us.one interesting little stat is for one of our dental clients, search makes up more than half of their appointment bookings. So super, super important to have a solid, search profile. Mm-hmm. And a lot of folks think ss e o can seem a little bit scary to start, right? Mm-hmm. But really when you boil it down, Good Ss e o is good user experience.And so we'll talk a little bit more about this, uh, in a few minutes. But, this includes things like quick page load speeds, answering common questions that your patients have with compelling and relevant content that speaks to them. And, finally, Making it easy for patients and Google robots to find the right information about your practice, what it is that you do, and, ultimately, once again, how to book with you.And the big elephant in the room is other dental practices in your area are already implementing ss e o practices in their day-to-day marketing activities. So it's important that you do the same. the longer that you put off your s e o project, the harder it will be to compete. So extremely important that you, at the very minimum, are taking care of the fundamentals.And then as your practice grows and you become more established, have more of that marketing budget to spend, important that you start to hit, you know, that second, third tier of, ss e o and making sure that you're. It can seem like a costly investment at first, but like I said, there's a reason people spend money on SS e o what I've found not true for everyone, but, generally your return on any S E O will be greater than you see with paid ads. So just a nice little stat there as well. Hmm. Real quick, Michael: I have a quick question on the client.What exactly are they doing or you're doing for them to, Josh: you know what I mean? With SS e O. Yeah, so we're doing quite a few different things with them. Um, we'll chat about some of these fundamentals. It's, it's really been, for the most part, locking in the fundamentals first. but making sure that they're registered on all local business directories.These are Google My Business, um, Yelp. Yellow pages, believe it or not. WebMD, Zocdoc, all of these places where folks are generally looking for, um, you know, where they're gonna make, find their dental home. and then kind of next step would be really keying in on keywords, making sure that we're, you know, in the dental world There are more clinical names and there are the names that people are actually searching for a specific service. And lining up those two is super important. So, um, you know, just to say, I think a lot of folks would call, you know, the full math reconstruction, veneers, that sort of thing. Uh, in the clinical realm, it is a full math reconstruction.But what are your patients calling that when they search in Google? Mm-hmm. Typically they're calling it smile makeover. Maybe they're calling it, full set of veneers, that sort of thing. So important that we're aligning our. Practices names with what our, our patients are calling, those specific services.Gotcha. Okay. Awesome. a lot of folks see SS e o is that golden city in the distance that it's gonna solve all of their problems and it can be. Mm-hmm. But there are a few items that you need to dial in before you invest large sums of money into creating, Tons and tons of content.So I always recommend don't put the cart before the horse. Um, before you think about diving into a large scale ss e o project first, make sure that you've taken care of the basics. first step in that is making sure that you're providing a really good user experience for, patients and potential patients when they come to your, uh, to your website.So does your website load quickly? one really actionable step here and probably the most overlooked step is simply compressing all of your images to reduce their file sizes before you put them on your website. this will. Maintain the resolution of your image. So it's still nice, crisp, beautiful image, but it reduces the file size.So, when folks are browsing on your site, they're not having really long page load times. Uh, the longer you make people wait. The quicker it is that they may, uh, they may bounce. So, one free image compression software that I use is called Optum. Mozilla. Um, website is www.imagecompressor.com. Really easy to remember.and like I said, that is the most overlooked, piece of, websites today is just reducing your, your media content file size as much as possible. Michael: That's true because then we like, you know what I mean? If it takes forever, we just bounce, bounce back. Yeah. Yeah, yeah. Josh: Interesting. Okay. Yeah, you've got like 300 milliseconds I think is the number.before people potentially start bouncing. If your page takes a long time to load, they're out of there. Yeah, Michael: that makes sense. I do that. So I get it. I get it. Yeah. Yeah, yeah. Josh: Interesting. Okay. And then. does your website feel fresh and modern? I think we've all been to those dental websites that, look like they were built 10, 15, 20 years ago.Mm-hmm. Um, so if you were a patient, would you stick around to learn more about your practice? and does it look like it was built and updated recently? I. Folks, my, your age, Michael, millennials, are really looking for that, you know, fresh and modern feel. And we are beginning to take out more and more of the market share as, we become more established.Mm-hmm. So it's important that you're speaking to the folks that will ultimately be walking through your doors, um, hitting them not only with compelling content, but with compelling visuals as well. next step is your website, mobile friendly. this seems like a gimme, but it's not always the case. I know we've all been to websites that aren't really mobile optimized or they don't give the best mobile experience.another one of our, our dental clients, I. Their site is trafficked by roughly 60% on mobile. So mm-hmm. More often than not for them, uh, users are browsing on their phones, maybe on a tablet. and so it's important that that same experience they would get on desktop is modified, for a mobile experience so that they can book directly from their phone.You know, we're always kind of out on the go. need to be able to book directly from our phone. Maybe even on the couch. Yeah. No, that's Michael: interesting. Yeah, mobile, I feel like I'm always on, like for me, I think it's 50 50, but like for a lot of other people it's more higher up there, you know what I mean?Josh: Definitely. Mm-hmm. are you speaking to your patients, uh, or potential patients'? Pain points? And really big one. Do you have broken links or 4 0 4 pages? you know, I think we've all been to those sites, not necessarily just dental websites, but sites in general where you click thinking you're gonna go somewhere and it ends up popping up with a 4 0 4, oops, this page does not exist.I mean, usually the first thing I do at that point, Go somewhere else, so, mm-hmm. Um, those are like super, super basic. But, um, what those are going to do is not only improve your patient experience, but validate to Google that you have taken care of the basics so that it can then, move your domain authority up, give you that opportunity to rank because it knows you have, taken care of the basics to, uh, provide a good user experience.Michael: Okay, this is good. So these are the basic steps we need to take the foundations that you were talking about, right. With the client, um, that they need to implement and then just build upon that. Josh: Yeah. So next step, we're still very much in the basics. Okay. Um, I always like to make sure that we're locking in that foundation before we move on to the next step.And it's. Really very simple, but are you your patients able to find the information that they need? So we talked a little bit about this on, um, the Monday morning marketing episode, but talking about the very specific dental services that you offer. So calling out, exams and cleanings. Calling out, restorative services, whether that's fillings, crowns, those sorts of things.Invisalign, if that is a service that you offer. and then I think another opportunity is depending on your practice, if you also do pediatric dentistry, say that, um, if you're a full service, full family, dental practice, Let folks know because then you know, you've not only got mom and dad through the door, but you also have their children because they know they can come one stop shop and have all of their dental needs taken care of.this is where we start to get into some of our ss e o, is this allows you to rank for some of those keywords. So if I'm in Austin, Texas and I say, I need a, a dental exam or, um, teeth cleaning in Austin, Texas, you're going to then begin to rank for those keywords because you've included them on your site.next step. Uh, let them know how to book an appointment or how to get in touch to do so. if they can't figure out how to book or they can't figure out how to get in touch, I can guarantee that your competition has made it easy for them to do so and they will schedule with them. Because it's, it's, it's easier.And last but not least, once again, a throwback to our last episode is, just letting folks know what insurance types you accept. So this positions you as the expert that you're answering the questions that they have, so that you can minimize that friction as mu much as possible. really at the end of the day, you can drive all the traffic in the world to your website with ss e o but if your website doesn't function at a basic level, or it's clunky user experience is not good, that traffic is ultimately lost.And that marketing budget that you spent, was all in Bain. So that's why I always recommend take care of the fundamentals up top, and then you can dial in everything else from there. Gotcha. Michael: Okay. Quick question. I have, with all this, let's just say we're we're all listening. We're like, okay, I have these fundamentals on check.I think I do, I let my agency know. And then they're like, yeah, you do, right? All these things. Where do we start dropping the ball? Where, where it's like, well, why am I still on page number seven or eight, or, you know what I mean, kind of thing. Josh: I mean that is really gonna be very specific for each individual site, you know, you have to look at things like, where's my domain authority rating?Where is my competition at, in my local market? So are we ranking for the same keywords? are we looking at totally different keywords? Do they have more or less content than I do? That sort of thing. But something that's become increasingly more important is something called backlinks. So it is when you think about hanging out with, people that are in the know or, that have a solid authority, whether it's in real life or on the internet, what we're trying to do is get. Our authority in line with them. So how you can do that is get, links from other websites that do have that authority, which we'll talk about a little bit more in a few minutes, but getting registered on, local business registries, Google My Business, Yelp, your Facebook profile.So getting as much traction, as much inbound traffic. Back to your website as possible from other sources is key. And that's, um, becoming more and more important for the Google algorithm is, um, backlinks and domain authority. Michael: Gotcha. All right, man. Sounds good. So, any final pieces of Josh: advice for this? not on the basics.Now we can dive into the fundamentals of s e o. What do you think? Alright. Yeah, let's dive into it. So we've taken care of the basics. So what does Google look for in order to rank your website and move you further up on the search rankings? We've talked a little bit about page load speed, mobile optimization, simple and easy navigation.the next items on your list should be, Tracking and analytics. So first step, before you do anything else, register your site with Google Search Console. most agencies, most studios that you're working with will take care of this for you automatically. But if you're building your site yourself, definitely wanna make sure that you do this, on your own.You can do this by going to search google.com and registering your site with Google Search Console. This. Essentially, let's Google know. This is a real site. You can, um, send your Google robots over here and comb our content. and most web builders make this super, super easy. So all it'll do is just spit out a code that you need to drop into your, website builder settings so that you can, Essentially activate that. we'll chat a little bit maybe about analytics and that sort of thing, but this will also be your hub for tracking your search performance down the road. Okay. next up, once again, tracking analytics. Make sure that you have set your site up with Google Analytics. This is simply@analytics.google.com.and this will allow you to track what your users are doing on your website, that you can then make informed decisions on how to improve it. Next step, we've kind of addressed this a little bit, but make sure you register your dental practice, with your Google Business page and complete all relevant information.So make sure you've got a practice logo, you've added your address, you've added the hours that you're open, and then a few images. So. Do not use stock images here. Make sure you're using, um, shots of, you know, your gentle, like inside of your studio. potentially if you have any, some shots with patients, shots of your, uh, your doctors on staff, maybe your hygienist as well.Make sure they're fun, exciting, engaging. this will really. Validate your website as well as your practice with Google so that you can then begin moving up those search rankings, set up your Facebook business page with all the, uh, the items that we spoke about, and then a really big one. And honestly, something that even I had overlooked until recently is making sure that you're registering with all of the local directories.so Yelp. WebMD, Zocdoc, anywhere that folks might go to look for, you know, finding a dental home, you wanna make sure that you're registered there because it's all about. Getting your name out there as much as possible so that you can get that traffic back to your site. this can be done fairly easily through a tool called s e m, rush Simr.they have a listing management tool. I think it's around $20 a month per individual location. you drop in all your information there, literally, it's just a form that you fill out and they'll push you out to. I believe it's like 65, 68 directories that will help build those backlinks that we were just talking about.but then also put you on the directories that folks are typically poking around on for their dental services. All right, man. Sounds Michael: good. So deeper that we need to dive into when it comes to that? Josh: Nothing on that side. Okay. But now we get into the fun part of keyword optimization planning, that sort of thing.So, you can use once again, tools like simr, ah refs, Google Keyword Planner. Uh, To define, relevant dental keywords in your market. and you can also examine the keywords that your competition is also placing for, so that you can then begin building these keywords into your content, so that you can of course compete with, uh, the folks who are ranking higher than you are.compile this list and then begin planning your content and Adding those keywords in where you can. once again, I always recommend to do this on your core site before you really think about building out blog content because you wanna make sure that your core site, homepage, services page, contact about those are solid before you really start building out tons of content.But it's extremely important that you have keyword planning built into your core site. And, Why do I kind of recommend getting the core piece of your site done? If you have a ton of blog content, but your key patients can't figure out, what they need to on your individual services or homepage, kind of goes back to, you can drive a ton of traffic, but, ultimately it will be lost, so.Gotcha, gotcha. Michael: Okay. So these. Are the things we need to start looking at and implementing when it comes to ss e o, right. Especially if you want to build that, that basic, the layout formula, and then from that point on kind of continue to build and build and build, with the agency or with you right.Whoever, uh, we can utilize because that takes up a lot of time. I feel like if it was just one person alone trying to do all that, or the practice owner working on the teeth and then and doing it right. So. Awesome, man. Any final words or advice you'd like to give our Josh: listeners? Note, just make sure that you are tracking and analyzing all of your, um, all of your work.As we talked about search, console and analytics. Really, really valuable for, tracking all of your, work that you're doing. So make sure to, to benchmark your performance. Michael: Awesome, Josh, I appreciate your time and if anyone has further questions, you can definitely find 'em in the Dental Marketer Society Facebook group, or where can they reach Josh: out to you directly?So our website is www dot psn studio. so just my last name with no vows and um, we have got an upcoming blog post about all things dental, ss e o. So keep your eyes peeled for that. Michael: Awesome. Thank you Josh for being with me on this Monday morning marketing episode. Josh: Thanks so much, Michael.‍

In this podcast episode, Lori discusses the different Google services that business owners can use to promote their business. It highlights Google My Business as a free and effective way for local service providers to promote their business, while cautioning that Google Ads can be costly if not used correctly. She also mention Google Analytics, Google Search Console, and Google Workspace as useful tools. Additionally, she talks about specific Google tools such as the Google Keyword Planner, Google Alerts, and Google Trends, which can be used to improve online presence and develop content calendars. Lori encourage business owners to take advantage of these free Google tools to be creative with their business.    

Boost Your Website's Online Visibility with These SEO Tips and Tricks In this episode, Tracy Brinkmann discusses search engine optimization (SEO) and how it can help businesses rank higher in search engine results, driving more organic traffic to their websites.    The five components of SEO are: keyword research online page optimization offline page optimization technical SEO content marketing.    Tracy explains that keyword research involves identifying the keywords and phrases that your target audience is using to search for information.    Online page optimization involves optimizing the content on your website to make it easier for search engines to understand and index.    Offline page optimization involves optimizing external factors such as backlinks and social media presence.    Technical SEO involves optimizing technical aspects of your website such as page speed and mobile responsiveness.    Finally, content marketing involves creating high-quality, engaging content that is optimized for search engines and targeted towards your audience. By incorporating these strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately drive more sales.   Tracy discusses the key elements of search engine optimization (SEO) that can help businesses improve their website's ranking on search engine result pages. The first step is to identify high-value keywords using tools like Google Keyword Planner and Semrush. On-page optimization involves optimizing individual pages of a website, including page titles, meta descriptions, headings, content, images, and internal links. Off-page optimization involves building backlinks from other reputable websites, which helps improve a website's authority and relevance. The technical piece of SEO includes optimizing website speed, mobile responsiveness, architecture, security, and crawlers. Content marketing is also an essential part of SEO, as it attracts and engages the target audience with valuable content. It is crucial to ensure that the content is relevant and provides value to the audience, as search engines pay attention to user engagement and drive more traffic to websites that provide value. By implementing these SEO strategies, businesses can improve their website's visibility and attract more relevant traffic to their website.   Tracy discusses the importance of keyword research in digital marketing. They emphasize that it is critical to identify the keywords and phrases that the target audience is using to search for information related to the business or service.    Tracy explains that seed keywords, which are the broad keywords relevant to the industry, should be identified first. He suggests using tools like Google Keyword Planner and Semrush to expand the list of seed keywords and identify related keywords from the target audience. Tracy  highlights the importance of analyzing competitor keywords to gain insights into their strategies and potentially identify gaps in the market. Overall, the Tracy emphasizes that keyword research is a crucial component of digital marketing and should not be overlooked.   Tracy advises business' to analyze their competitors' keywords to identify gaps in their own keyword strategy and find new opportunities. By finding these gaps and filling them, it can help entrepreneurs achieve faster rankings and improve their overall SEO.    It is important to understand the intent behind each keyword, whether they are searching for information or a specific product or service. By delivering the right kind of value, it can improve the relevance and lift up the value for the writer. High-value keywords are those with high search volume, low competition, and high relevance to the writer's business. The speaker emphasizes the importance of prioritizing these high-value keywords and doing research to identify which ones are in demand. By doing so, writers can improve their SEO and gain a competitive edge in the market. https://DarkHorseSchooling.com

Brandon Leibowitz is an SEO expert who started his own company in 2007, motivated by the entrepreneurial spirit and the desire to have more freedom and flexibility in his life. He grew his company by ranking his own website high on Google and by running paid ads. Brandon quickly reached a point of profitability where he was able to quit his job and focus solely on his business, reinvest his profits back into himself, and start a hobby business for skateboards. Listen in alongside host Liam Leonard to hear Brandon's advice to all business owners looking to expand their online visibility. Entrepreneurs trying to reach profitability need to focus on who their audience is and how they get in front of them at the right moments, rather than being everywhere all the time. And if you're not good at including SEO optimized posts online, focus on including certain keywords instead via Google Keyword Planner, a free tool that shows how many people search for a particular keyword every month. Last, learn to be in it for the long haul, because as Brandon explains: “SEO is a long-term game. It takes time for Google to adjust their algorithm and trust you more.” Gain access to further insights, free feedback, and even a special gift for listeners on this episode of The Prosperity Perspective. 3 Key TakeawaysHow Brandon Leibowitz was able to quit his job to focus solely on SEO and work from any remote location.The MOST important thing you can do to bump up your website on Google's ranking is to add more visible text below the fold of your webpage.Understand who your target audience is and where they are spending their time before deciding where to make your company accessible online.ResourcesVisit seooptimizers.com/gift for a gift from Brandon to episode viewers!WebsiteYouTubeLinkedInFacebookTwitterAbout Brandon Brandon Leibowitz has run and operated SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, and beyond.