It's No Secret with Dr T.

Episode 211 is the farewell episode for It's No Secret with Dr T., and I thought I would bring back my good friend, previous guest and long-term supporter of the podcast Jeff Peterson to help my say goodbye.  Jeff Peterson is the owner of Geneva Supply and was a guest on the show back on Episode 017 with Bill Davis, titled Drive Your Business.  In addition to bidding farewell, I did manage to draw some more business wisdom from Jeff before we hung up the microphone.  Today we discuss: Working with Amazon Helping manufacturers with Content & Brand Management  What takes to get noticed Why entrepreneurship is bullshit Intrapreneurship - the creative entrepreneurial spirit within an organisation Why you should not ask family and friends what they think of your ideas, just remember the bad singers you've seen on American Idol, someone told them they were good at singing.  Why you should have a business card. "When you're living in a world where there are many generations that are still in the working community, you cannot go hardcore just one way when it corms to networking".   BIZTANK & Kids in The Tank It's about career exploration. School is not connecting kids to the reality of life or the career paths that they will be heading into very soon after school. It's about exposing them to new possibilities. The key is to empower kids that their career decision is their decision. It's not their parents or school guidance councillor.  We need to open and expose their minds to other careers. Final Tip Don't shy away from people you know and enjoy being with and talking too. Don't think about what you're going to get to from it, just enjoy the pleasure of peoples company. Get to know people just to get to know people, nurture friendships in an old-school, business card sort of way. Don't focus on all the social media and quick online fixes (number of friends, likes, etc.). Build real relationships.  Farewell It's kind of sad to bid farewell, but you've got to know when it's time to walk away, and now is the right time.  I'd like to thank everyone that has been a guest on It's No Secret with Dr T. and all the people that have been part of the 55,000 downloads over the past 211 episodes.  There is no longer any need to write a podcast review for It's No Secret, but I do encourage you to write reviews for your other favourite podcasts. Hosts feed off of positives reviews. If you have any questions about this episode or previous episodes, please feel free to email me at tf@tysonfranklin.com.  Subscribe To My Newsletter My EVENTS and other activities are always on my website, but you can stay informed by signing up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It's No Secret There's Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door.

Stephen Pozzebon is the Regional Head of Organisational Management, Australia & New Zealand for Allianz Partners.  On this episode, Stephen will be sharing his wisdom and knowledge when it comes to managing and leading teams and business agility, which is especially important right now with how the world has changed with COVID-19.  We also discuss:  How leading teams has changed with COVID-19 Being in Italy before the pandemic hitting Australia Moving 80% of his team to work from home Keeping people connected and social interactions Working at different companies during the GFC and using this experience now with COVID-19 Born leadership versus developed leadership The difference between corporate and private enterprise and the speed of implementation Unpacking strategy into proper execution Warm and fuzzy powerpoints by outside consultants are no longer good enough. Changing and adapting to thinking faster Team empowerment and accountability Difference between failing and learning  Setting up FEEDBACK LOOPS Avoiding complacency  How the business landscape will change Post COVID-19  Guidance To lead a team, you don't necessarily need to lay out ground rules, it's more like providing guardrails and keeping the team on the same road.  Measuring Culture Doing a survey once per year is not a good measure of culture and engagement of an organisation it's more of a pulse, and therefore it should be done more often. "One of the biggest mistakes a company can make is watching its closest competitor and not listening to their own customer needs".  Final Tip Now, more than ever, you need to be engaged with your people and customer, and if you're a B2B business, the partners in your supply chain. It's time to listen to your partners and understand what all these parties are going through. You need to support each other, and together you will come out stronger.  If you have any questions about this podcast, please send me an email at tf@tysonfranklin.com, or you can connect with Stephen Pozzedon on Linkedin.  Subscribe To My Newsletter My EVENTS and other activities are always on my website, but you can stay informed by signing up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It's No Secret There's Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Justin Blake is the owner of Justin Blake Media, and on this episode, we discuss marketing and what you should be doing now and post COVID-19. What you do now will set you up for when we come out the other end. The biggest problem facing many small business owners is what they think marketing is, and more often than not, it's not marketing, it's wishful thinking.  On this episode we discuss: Word of Mouth Marketing and why it is flawed It's too slow You're not in control of it. The message relayed about your business could be incorrect. Social media and the internet are at our fingertips but: You need to focus on your ideal client. Who do you want to work with?  You need to know where they are, and you need to be there.  You need to have the right message and talk to them in a way they understand.  You cannot expect people to know what you do, so educate them.  Why are you different? The importance of claiming your Google My Business Page Landing pages  Google Adwords Why you need to stay in touch with your database through newsletters, online demonstrations, etc., you need to give them the information they are searching for.  Customer service and training your team, especially the person answering your phone.  Final Tip Marketing is not scary, especially in these worrying times, but don't sit back and rely on what you've done in the past. Now is the perfect time to up your game, take stock of where you are right now and make a plan for the future.  If you have any questions about this podcast, please send me an email at tf@tysonfranklin.com, or you can connect with Justin@justinblakemedia.com  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Raw Worldwide African Safaris is owned and operated by Shane Ross, a Cairns local who is passionate about sharing the wildlife wonders of Africa. As Shane explains, it's virtually impossible to tell what you'll feel seeing 50,000 Wilderbeast during the Great Migration or hearing a Lion roaring in the distance while you sleep safely in your tent. (Far better experience than visiting a zoo) Africa is a land of real magic - it exists in every living thing, around every corner you turn, and occupies even the most distant horizons. Africa abounds with mystical creatures, enchanted forests, and arguably the richest cultural diversity of any continent worldwide, and is still a land of ample opportunity - where authentically wild adventures and exploration are easily sought. Believe me, after you listen to this episode you'll want to book a trip immediately, and if you do feel that way, visit www.raw-worldwide.com asap. If you have any questions about this podcast, please send me an email at tf@tysonfranklin.com  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Have you ever considered competing on American Ninja Warrior, or a similar type of extreme television show? How about training for such a show while undergoing aggressive chemotherapy and radiation treatment for cancer?  Well, this is precisely what Dr Arianne Missimer did, and she did it with style and a 'Challenge Accepted' mindset.  Dr Arianne Missimer is an award-winning Doctor of Physical Therapy and Registered Dietitian, specialising in functional medicine. She is a Founder of the Movement Paradigm, an integrative health centre focusing on mindset, nutrition, and movement. For more detailed show notes and contact details, please visit It's No Secret with Dr T.   Email: tf@tysonfranklin.com 

You do not need to be a whisky or coffee fan to enjoy this episode, all you need to have is a love of taking action when required and a little entrepreneurial spirit, and that is exactly what my guest Kelli Maxwell has.  Kelli Maxwell is from Billings, Montana, and she is the host of a highly successful podcast called Campfire Hour. She also owns a local marketing business, which is how whisky coffee was developed. Why wait until you have thousands of listeners to try and monetise your podcast with sponsors, why not develop your product and be your the show sponsor.  On this episode we discuss: How she set up a collaboration between a local whiskey distiller and coffee roaster. Brilliant. Jumping in with both feet when you have an idea Knowing your target market Developing the Whisky Coffee brand - This roast is hotter than your mom Why start a podcast? It was a great way to have a voice in the community. Perfect for celebrating new and young entrepreneurs in the community It was an ideal way to hit a new audience every week Finding your voice and finding your message and start adding value to people Monday Morning Tip It's all about 'Collaboration Over Competition. Ask people, how can I help you?  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Every business, whether they know it or not, is in the entertainment business. And, when it comes to entertainment, you need to know what your fans want, and then you need to give it to them in spades. Jesse Cole, with the help of his wife Emily and dedicated Banana Team, have taken this Fan's First Experience to a whole new level.  Jesse Cole is the author of Find Your Yellow Tux and co-owner of The Savannah Bananas, a baseball team in Savannah, Georgia. The team entered the Coastal Plains League in 2016, and after a relatively tight first year they went on the have three consecutive successful sell-out seasons from 2017-2019, and it doesn't look like slowing down any time soon.  On this episode we discuss:  Why the Savannah Banana's have 4000+ fans per game while other teams in the league struggle to get 200 - 500 fans.  How to turn boring into something exciting.  Asking yourself what business are you really in.  "When you’re in the entertainment business it’s very easy to make decisions on what to do. When you’re in the baseball business, you’re focused on trying to get better players".  This is why it's essential to focus on the fans experience, not the money.  The importance of learning from other industries Jesse explains what he learnt from the cruise industry and also the Magic Castle Hotel.  "Whatever you’re business is, how do you bring people together where that community is formed where people can talk about and be able to experience things together".  Finding pain-points and removing them. Create the experience you want and put yourself in the customers' shoes.  "If you’re shipping something like everyone else, in the same packaging, you become like everyone else. The customer cannot tell you apart".  Let Them Take Advantage of You How can you add that much value that you make the customer feel like they’re taking advantage of you? When the customer feels like they're are getting a great deal, they want to purchase more. They feel almost guilty for not buying that beer or t-shirt.  Creating An Unfair Advantage Stop asking how we can make more money from our customers, instead ask, how can we develop more fans? If you make the experience so good, you create an unfair advantage over your competitors because your fans will tell everyone else about you and will want to come back. Lessons From Southwest Airlines They live by the motto, 'We Give More People Freedom To Fly', so when airlines started introducing payment for bags, they refused to be like every other airline, even though it was shown they would earn $350 million by doing it.  Instead, they stuck to their beliefs and values and what was important for their customers and had an increase in revenue of $1.1 Billion Why Their No Advertising At Their Stadium Jesse eliminated all advertising because fans don’t come to the baseball to see advertising? He kept asking, 'what do we stand for' and then made sure every decision was based on that, just like Southwest Airlines.  His sole responsibility then was to make the fans happy, not make the sponsors happy. This is a complete change in mindset.  Human Collisions  His team are very aware that every game is someone’s first game so you’ve got to put on a show and make them feel special.  Jesse and his team place a lot of emphasis on making contact with the fans, which he calls human collisions.  You Wouldn't Believe Moments  You want your customers to have ‘you wouldn’t believe moments' when they visit your business. When they get back to work or talk to friends, they say, 'you wouldn't believe what happened yesterday at...' Don’t just look at points of sale; look at points of experience.  Have the Courage to Experiment  not every idea will be a good idea, but you've got to have the courage to experiment. Ask, how can we improve on every touchpoint, when they arrive and when they leave.  Don’t count the coins, counts the fans, this is how you'll know if you're getting this right. Fans First Experience It's all about creating a Fans First Experience. You need to map out your big delivery moments.  This has been so successful that Jesse has created Fan First Experience Workshops that run during the summer baseball season. You should also check out his podcast Bananas For Business.  Find Your Yellow Tux In his book, Find Your Yellow Tux, Jesse explains people are in a mad rush to the middle, going about their business and fitting in. The problem is, while they may feel as if they’re doing their own thing, they’re not—they’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite, do the remarkable.  Everyone has something that makes them stand out that’s the best version of themselves; you need to amplify that. Final Tip In the back of their playbook (employee manual), which is given to every team member (staff) it says: "Be patient in what you want for yourself but be impatient in how much you give to others".  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

With everything that is happening in the world right now with the coronavirus (COVID-19) pandemic, more and more businesses are asking their team to work from home, so this episode with Brodie Sharpe couldn't have been better timed. Brodie owns a niched online physiotherapy business aimed at runners called Break Through Running, which can be found online at https://breakthroughrunning.physio/ Today we discuss: The how and why of creating an Online Physiotherapy Business Testing out the processes Using his two podcasts to promote his business and what he is passionate about: Everyday Running Legends Podcast - interviewing runners with great stories Run Smarter Podcast - this podcast is educational and ties in more with the business Lessons learnt from the book Book Yourself Solid by Michael Port Don’t worry about delivering too much information. What you want to do is deliver as much information that you’re uncomfortable with, and then deliver more. Becoming the patients first line of contact, by telling and teaching them everything If you only give teasers of information, they will find the rest of the information they require elsewhere. Teasers are sometimes seen as sneaky. If you deliver as much as possible and they will go to you first.  Online Versus Hands-On Evidence has proven that the best effective management of a running injury is the correct diagnosis and injury education about how they got the injury and what they can do moving forward Strengthening, modified training & guidance running programs and stretches can all shown adequately online. A good education gives you long-term results, whereas hands-on treatment is only short term.  Q: How can you apply this thinking to your own business - not everything needs to be face to face? If you have any questions about this episode, please email me at tf@tysonfranklin.com. or you can connect with Brodie Sharp on his Facebook group Become A Smarter Runner or on Instagram @brodie.sharpe  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Byron Dempsey is the owner of Stream Digital Marketing, a company that specialises in creating social media video content for podcasters and keynote speakers. The power of video is to leverage what you're already doing.  He is also the host of the Driven Young Podcast which explores ways to help educate and inspire the younger generation around entrepreneurship and practical life skills we arent taught in school.  On this episode we discuss: How to create a lot of video content in a short amount of time How a 40-minute talk can generate enough material for the next two months. Leverage what you’re already doing.  Why public speaking and podcasting videos are more natural to work with. Leveraging longterm and being aware of video formats. Tip for Podcasters If you're already podcasting, it's as simple as putting your smartphone on a $10 tripod and pressing record. You've already go the audio sorted.  You have options: You can record externally (Camera or Smartphone) or use Zoom / Skype to record. Either way, it's still better than an audiogram. (I use to have my guest intro themselves) Social Media This is important to remember; it's important to post regular video content as it keeps you front of mind with your followers. They do see your videos even if they are not necessarily engaging with all of your posts.  Positioning  Video content builds traffic to everything you do (podcasting, speaking, etc.) and positions you as an expert.  Whenever Byron has a guest on his podcast, he gives them access to all the video content he creates. This is a great way to leverage what he does because they will share this content with their audience. Video Inclusions Videos include intro's, outro's, calls to action,  music and each video must be formatted correctly for each social media platform.  It's also important to add subtitles and length is essential, 30 seconds to 2 minutes max.  Check out REV.COM and PICKMEE.COM Reposting Content  Statistically, only about 10% of your followers will see your video posts, so it's not annoying to repost your video content multiple times, just put some space between each post.   Once you have a bank of content, you can plan out to reuse it again over the next 12-months. Gary Vee has used some of his videos over twenty times.  Don't forget you can also RETARGET on Facebook to people who have watched your videos previously and use content from a video to create a BLOG.  Gift From Byron 6 Step Guide to Creating 10 Videos Per Month If you liked this episode, you might also enjoy: Ep 173: Making Videos to Boost Business with Geoff Anderson Ep 013 (Podiatry Legends): Lessons Learnt from Shooting 300+ Videos with Diane Ashcroft If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Jason Feifer is a journalist, Editor in Chief at Entrepreneur Magazine, author of Mr Nice Guy, and the host of three podcasts, Problems Solvers, Pessimists Archive and Hush Money.  On this episode we discuss: Turning mistakes into positives (Smedberg’s Farm, Maine) Home of the LOBESTER. His interview with Mark Wahlberg - Mark Wahlberg's Secret To Becoming More Disciplined Why sometimes, your effort isn’t enough. You can work your ass off, and you will not get what you’re looking for. But, you can learn to shift your attention to create a new version of what you wanted to satisfy the desire you had. It's not just about the hustle  Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and more realistic, and fits better with the skill sets you have and the resources available, it can create something that is just as good.  Content creation  When you’re producing content you’re not creating it for yourself you are producing it for an audience and so you better really understand that audience and how to serve them and how you can deliver it in a way that no one else can. "People don't read Entrepreneur Magazine for fun. They want insights into how to build their business and their careers". Stop doing what people hate Every business does things that people hate, and they think it’s ok because that’s how things have always been done.  Think about it and eliminate them!!! Final Tip Treat your time like your most valuable resource. You don’t spend money at total random, and you should not spend time in total random either.  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

I have been trying to get my wife, Christine Franklin, onto It's No Secret with Dr T. for quite some time and today I finally managed to get a microphone in her hand and delve into the topic of working with your significant other.  The reason I think this topic is important is that both Christine and I have heard friends say they could never work with their husband or wife, they would kill each other. This always surprised us because we've been able to work together, successfully for well over twenty years and have loved every moment. Yes, we've had disagreements, but they have been few and far between, and the goal of this episode is to shed some light on why we believe we have been such a great team and continue to enjoy each others company, even after 20+ years.  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Subscribe To My Newsletter If you'd like to keep up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Reaching 200 episodes is an achievement worth celebrating, which is why Dr Jesse Green is interviewing me about some of the insights, information and biggest takeaways I have obtained from my guests over the past 200 Episodes. We also talk about some of my biggest mistakes and turning my health issues into a positive.  Other items on the agenda: Consistency, persistence and goal setting Some common small business mistakes, like going into a business too fast and being underfunded.  "Everyone's got a plan until they get punched in the face" - Mike Tyson  Scariest moment in business Coping with adversity  Mentors and coaches - There are a lot of Wantapreneurs and Fakepreneurs, and you need to be careful.  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Engel Jones lives in Trinidad and over the past few years, he has recorded over 2700 episodes for his podcast 12 Minute Convos. He has been having amazing conversations with some of the most exciting people around the world, and he shares some of the lessons he has learnt.  On this episode we discuss: Aiming for the stars and landing on the moon YOURS: Your Own Unique Real Self When you're doing something that aligns with who you are, that's the power move. The power of listening  Driving across the United States visiting 48 our of 50 States (and Canada) How perfection slowed him down HOPE - Helping Others Pursue Excellence VOICE - Venturing Onwards Into Conversations Everywhere WEALTH - When Essential Action Leads To Happiness Happiness Is Always In Lag When someone asks you how you're feeling today, you may say I'm not feeling too well, BUT what decisions are you making today so that you'll be happy in the future. Feelings are always catching up.  Final Tip Believe in YOURSELF - Your Own Unique Real Self Expressing Life Fully. Set the big goals, break them up into steps and go for it.   If you have any questions about this episode, please email me at tf@tysonfranklin.com. You can also connect with Engel on Linkedin or via email at hope@engeljones.com and his website 12 Minute Convos  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  

Have you ever considered why some businesses appear regularly in the media and others don't, even though they're in the same industry and just as qualified to have an opinion?  The answer is simple, they don't wait for media outlets to contact them; instead, they're submitting media releases and editorials regularly, and always provide quality content, so they become the go-to business in the industry.  This information is covered in Chapter 25 of It's No Secret There's Money in Podiatry and Chapter 27 of It's No Secret There's Money in Small Business, both available from my website.   If you have any questions about this episode, please email me at tf@tysonfranklin.com. Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. If you enjoyed this episode you might also enjoy:   7 Marketing Myths Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Today I talk with Southern New Jersey Lawyer Steve Richardson from Richardson Law Offices about dealing with debt, personal finance and how people get themselves into financial strife, and what steps they should take when things financially go south. Bankruptcy is not the end of the world.   Steve has also been a guest speaker on the topic of "The Accountant's Role in Bankruptcy Proceedings", and has represented individuals and businesses throughout Southern New Jersey for over 20 years. We also discuss: When you have a boss you don't get to choose the type of work you do, but when you have your own business you do have the choice, so make it.  Niching his law office  Bankruptcy is nothing to fear - sometimes things are out of your control, and it's okay to permit yourself to give up Fear of failure Asset millionaires versus income millionaires  Financial stress advice  Steve hosts the Financial Freedom Podcast  FREE BOOK - First Three Steps to Financial Freedom Monday Morning Tip If you have financial stress, you need to know your numbers, meaning what does it cost you to live? Only once you know where all your money goes (every dollar), only then you can you make cuts. If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Steve Richardson at steve@richardsonlawoffices.com  Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. If you enjoyed this episode you might also enjoy:   Ep 152: Investing In Your Financial Future with Andy Wang Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Wilson Lawrence is a Performance, Personal Development and English Communications Coach focusing on Self and Time Management. He studied at the South West London College For Higher Business Studies and currently lives in Germany. I first heard Wilson on the Operation Self Reset podcast series with Jacob Nawrocki, and since then we have become good friends, and I am so pleased to breathe life back into this podcast episode because the content is so good.  Yes, this is a REBROADCAST of Episode #3.  Topics covered in this episode: Why watching television can influence your mood and emotions throughout the day. Start your day in silence: Most people wake up and check their social media accounts and immediately put their brains into reactive mode and become part of someone else’s agenda. Developing affirmations and writing them down. Do it the right way, and you will feel and create the emotions in your mind. Asking a focusing question (The One Thing) – What is the one thing that I can do right now, such by doing it, it will make everything else easier or unnecessary? The brain functions best first thing in the morning and after having recovery breaks during the day. This is why you must do the most important work first and not waste your mental energy checking emails. (Prefrontal Cortex) Distractions will occur if you don’t do the most important things first. When people say they’ve had a stressful day, what they’re saying is they’ve had a busy day. Busy does not mean productive, and quantity does not equal quality. Pareto Principle: The 80:20 Rule. If you delay important tasks (20%), distractions (80%) will prevent you from getting them down. To-Do Lists: Focus on the most important task first, then worry about the rest if they’re still necessary. Don’t do the most fun task first (distraction). When you add value, the value will come back to you, and to give value, you must first be more interested than interesting, and focus on quality over quantity. No such thing as weaknesses, they’re areas of opportunity, and when you combine this with your focusing question, it can be very powerful. Social Media winners and losers. When you analyse your own social media posts, what are you saying about yourself? Having an opinion is excellent, as long as you can back it up with your reasoning, or evidence. The Bandwagon Effect: When everyone joins a cause or movement because it’s become fashionable and popular to do so. People fear by not jumping onboard they may get left behind. This applies to how some people market their business. Show gratitude to those that have helped you succeed. The Morning Routine: It’s an investment, not a chore. Wilson Lawrence can be contacted socially via LinkedIn, Xing, FACEBOOK and INSTAGRAM.  If you have any questions about this episode, please email me at tf@tysonfranklin.com Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. If you enjoyed this episode you might also enjoy:   Episode 34 - Five Ways to Approach Adversity with Wilson Lawrence  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. Reference Books: The Miracle Morning by Hal Elrod The One Thing by Gary W. Keller and Jay Papasan

This episode with David M Frees is a REBROADCAST and it was chosen because the content is so friggin good. It is also the most downloaded episode on It's No Secret with Dr T. If you missed it the first time you'll be glad I'm rebroadcasting and if you did hear this episode the first time you'll be happy as well.  David M. Frees is a Trust, Estate and Wealth Preservation Lawyer from Phoenixville Pennsylvania. He is an expert when it comes to persuasion and communication, and on a personal note, Dave is one of the best communicators I have ever had the pleasure of knowing. I think you’ll go back and listen to this episode numerous times because there are so many takeaway points. Here are the highlights: The first and most powerful key to being an excellent communicator, great negotiator and person of influence, is to master the art of listening to the other person. You need to quiet the demons in your head and not be thinking about what you want to say next. When you meet someone, always be looking for something to compliment him or her on, but make it genuine. “Wow, that is a smashing tie”. It takes enormous practice to listen and not automatically respond or jump into the conversation. Everyone you meet is smarter than you at something, and thinking this way sets you up in a very positive mindset right from the start. The other person will sense your positive body language and attitude towards them. You can build trust by confessing something very early in the conversation. If you’re selling a product, you may point out a flaw in certain situations, or if it’s a personal conversation, you may make an admission that may be slightly odd or embarrassing. Just don’t do it in the first 30 seconds. Some people will say that using these techniques is just manipulation, and they are correct; however, all human communication is manipulative in some way, but you need to give up the idea that it’s a bad thing. It’s your INTENT for the outcome that matters. You can manipulate negatively or positively. Where is the best place to learn more about this subject?  The language we use, when communicating, can be very powerful and influential. Saying to a child, ‘don’t spill the milk’…puts that image in their head and increases the chance of them spilling the milk. But if you say, ‘keep the milk in the cup’, that’s the image they will see. We see words as images. The tonality of your voice, the speed of your voice and your body language are far more important than the words you use. This is why Barry White was so popular with his female audience. Learning to vary the speed and tone of your voice can be very useful in certain situations. If you want to hurry people up, or slow people down use your voice. It’s essential to go back and re-listen to mentors, previous podcasts and reread books because you’ll have a different mindset year to year and you’ll pick up new things each time. When you make a deal with yourself that you’re going to do something, no matter what, you need to stick to it, but don’t stay with it if it’s not working. Sometimes it is advisable to quit. Persuasion and influence are different. Persuasion is very hard to do because it relies upon you changing someone else’s mind, but over time and by building trust, it is possible; however, influence is where to want to be. Persuasion is part of a bigger goal, and that is to become an influencer. Dave runs an event in Tempe, Arizona every October: Business Black Ops. For more information, call Dave’s assistant Lisa on (610) 933 8069 and organise a short phone meeting with Dave to make sure the event is for you. Dave’s Podcast: In Top Form Dave’s Book: The Language of Parenting Download: 12 Secrets To Get More People Through Your Front Door 

After nearly 20 years in the corporate HR space, climbing to the C-suite, Nick Goblirsch was laid off just before Christmas, which SUCKS, but this sudden life-changing moment prompted him to work for himself. However, before this, in 2015, he started a podcast The Dependent Independent Podcast and from that learned the strength of social media marketing and self-branding, which is now the backbone of his solo business ventures. On this episode we discuss: Life-changing moments  Setting unrealistic rules to live by  Needing validation from others to make him feel he was doing a good job.  Asking yourself, why am I doing this? Why it's scary making decisions that are going to affect the people around you that you love How do you say to your family, “I don’t want to do it anymore.” Tricksters & Sabatours - the voices in your head The price of leadership  “Get good at doing things other people don’t want to do.” The gig economy Leadership is a Friggin lonely place, but everyone wants a leadership job because it pays more, gives you a lot of freedom and authority. Being an entrepreneur, you’re not alone Fulfilling your needs "You can't think that you need approval from your spouse or family because they are always going to look at it through their lens. You were so good at what you did". If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Nick Goblirsch on Facebook, Linkedin, Instagram @Dependent_Nick and @iheartpaintingnj  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. If you enjoyed this episode you might also enjoy:   Ep 02 - Communication, Persuasion & Influence with Dave Frees Bonus episode - Force Multipliers with Dave Frees Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  

Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling.  He's recently become what Entrepreneur Magazine called the 'secret weapon' for businesses around the country. His best-selling book 'The Ellipsis Manual', has revolutionised the way we look at persuasion and influence. After a 20 year career in the US Military, Chase now develops and teaches courses in interrogation, negotiation, influence, persuasion and ‘extreme people-reading’ around the world. On this episode we discuss: How his career began (very interesting) Everybody wears some form of social-mask Human Needs, (such as feeling powerful, significance and acceptance) Pretending not to be insecure Fears, personal weaknesses and insecurities It's good to look behind the mask without judging. As soon as you judge, you've lost Selling to the human, not the mask Clubs, gangs, t-shirts, colleague rings, etc. are all part of needing acceptance Social tribes, if we didn’t fit in we die or were outcast Three primary, and three secondary masks that we wear Significant - I make a difference Approval - I need permission Acceptance - I belong The most fearful BARK the most     Anger: Is a secret desire to change something that we know is changeable How to sport a Narcissist   Monitoring Blink Rates Secret weapons in business  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Chase Hughes via his website chasehughes.com, or reach out to him on Linkedin.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  Bonus: 12 Secrets to Get More People Through Your Front Door. If you enjoyed this episode you might also enjoy:   Ep 02 - Communication, Persuasion & Influence with Dave Frees Bonus episode - Force Multipliers with Dave Frees Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  

Stephanie Y. Cole, the host of the Audio Oasis Storytelling podcast, is an empathic storyteller & voice talent who promotes positive community engagement with compassion & humour. She is a native New Yorker and a proud Trekkie who believes that Mr Spock is the perfect partner of equal parts fire and ice.  On this episode we discuss: How storytelling connects us all, regardless of who we are! Next to food, storytelling is the great social lubricant that makes most situations relatable! Why you feel better after hearing a great story  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Stephanie via email at socialmediaflight@gmail.com or Instagram @ao_storytelling Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode. 

Dr Patrick McEneaney is the owner of the Northern Illinois Foot & Ankle Specialists podiatry businesses, and he has grown it from one to five locations in just a few short years. As he explains, opportunities are all around us; you've just got to be prepared to jump on them when they arise. If you sit and stare at something for too long, you can make it look both good and bad.  On this episode we discuss: How he started his first podiatry business, and how the next four came after that.  Good timing and good marketing  Tips on increasing referrals   There's no such thing as a bad conversation; you can always learn something from everyone you meet. The importance of sharing your failures with others The power of masterminding  The benefits of making quick decisions Why you shouldn't expand too early and overextend yourself. Two questions he asks his team members: What's your favourite thing you like about working here? What else do you need from me to make your work easier? Final Business Tips: Find good people to work with you Talk with people who have already been through the experience and don't try to rewrite the book if you don't have to. Hire slowly and fire quickly: Don't keep bad employees longer than you need to.  If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dr Patrick McEneaney at drmceneaney@illinoisfoot.com  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode. 

Jodi Krangle is from Toronto, Canada, and has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits and the hospitality/travel market. She was an early adopter of the internet and created an award-winning songwriting resource website called The Muse’s Muse in 1995. It helped her learn a lot about SEO and how audio can and should be used in your branding. On this episode we discuss: Branding is just not graphics Using audio for branding  Audio branding doesn't happen by accident; someone has to put some thought into it if you want it done right Your answering machine message, intros and outros of podcasts, inflight entertainment, kiosk announcements, airline instructions are examples of audio we hear every day and don't realise.  Everyone notices BAD AUDIO If you're using music in your audio message, make sure it matches your branding and voice.  When to use a voice professional  Why you need to know the feeling you want your clients to feel, then you can match the audio. Audio creates emotion.  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Jodi Krangle at voiceoversandvoclas.com  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode. 

TSUFIT is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed. She is a former lawyer, actress, singer & stand-up comedian.   TSUFIT currently coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their brands and themselves into a starring role! She coaches her clients to get seen, get heard and get noticed.  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Tsufit on Linkedin.  also take a look at spotlightbook.com, spotlightgroup.biz, thebookcreationworkshop.com and spotlightsecrets.com  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business

If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar.  My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list. What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense.  The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake.  It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is very worthwhile in the long run.  When you find the right avatar, it lowers your marketing costs and increases retention.   Marketing to the Wrong Avatar When you sell to someone, who is not your ideal client, it costs you more in the backend with unhappy staff, increased complaints and problems, and can waste your time.  You need to create an Anti-Avatar, find out where they hang out and make an effort not to go there.   Never Too Late It's never too late to start evaluating who buys the most, working out where your profits are coming from and making decisions on what is not working.  You should review your marketing and avatar every six months to make sure you're on track or if you need to make changes. Knowing your avatar lets you know if you should be concentrating on old-school marketing or digital marketing.  Digital Advertising You have to play around with digital advertising to see what works. Just doing something once is not good enough. Poor results could be the result of poor copy, the wrong image, or poor targeting because you didn't know your avatar.  USP - Unique Selling Proposition Your USP quickly tells your customers why they should buy from you and not your competitors, by answering these three questions:   What do you do well that your competitor doesn't? What does the consumer want? What problems are you solving?  If you take a look at the Venn Diagram (Ep 188), money is made in the safe spot, not that you can't make money in the other areas, but you'll need to spend more and invest more time.  Your USP is not just used in your marketing; it becomes part of the culture of your business.  Final Tip Don't be afraid to test. It's always better to test and fail and learn from that failure than do nothing.  Business Black Ops On this episode, Alex and I mention meeting at Business Black Ops which is a mastermind group I have been part of for the past five years, run by Dave Frees. If you like what you hear about this group on this episode reach out to Lisa on +1 610 933 809 If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Alex Frees on LinkedIn.  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business

If you want to become a market leader, you need to understand and embrace the power of audio and learn how to use it to market and grow your small business. With the vast array of streaming services, consumers are accustomed to using audio in their daily lives, so now is the perfect time to grab this medium with both hands and use it to its full capacity. I want to point out that I recorded this episode using a lapel mic and iPhone at a recent Business Black Ops event in Tempe, Arizona, so the quality is less than optimal. Still, I enjoyed the LIVE aspect of the recording, and I hope you do as well.  On this episode I discuss: The various ways audio can be beneficial in business Creating MP3 files Distributing on social media Audiograms & Headliner Hosting a podcast Becoming a professional podcast guest Audio Recording & Equipment Current recording options available Recording & Editing (It’s easier than you think) Why a script is important Top 10 Reasons To Use Audio If you love video, good audio will make your videos even better If you have any questions about this episode, please email me at tf@tysonfranklin.com  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business

For the past five years, I have travelled to Arizona to attend an event called Business Black Ops, organised by David M Frees. There are approximately 35 - 40 attendees each year, and it is by far, one of the most dynamic business groups, which is why I already have the 2020 event in my calendar. This year I was asked to give two short presentations, and this weeks podcast episode is my first presentation, Why Niching Is The Future of Small Business.  I want to point out that I recorded this episode using a lapel mic and iPhone, so the quality is less than optimal, but I enjoyed the LIVE aspect of the recording, and I hope you do as well.  “There’s no such thing as true generalists, or if there is you won’t have heard of them”. - Michael Harf Today I discuss: Why it's dangerous to try and take on large companies or businesses head-on.  Cheap & easy mass-marketing before the internet and social media  Creating a niche is a smart small business strategy  Knowing your client/customer/patient avatar Speaking the right language to the right avatar  5 Benefits of Getting This Right Save Money You can double down You get more A & B type clients Creates a happier work environment You can identify excellent opportunities quicker “Niching is not about selling one product; it’s about selling to one audience.” If you have any questions about this episode, especially in regards to using a LIVE recording for a podcast, please email me at tf@tysonfranklin.com  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 170: Marketing Presentation Powell River Chamber of Commerce 

Master Somnath Sikdar and Lonnie Beck are 6th and 5th Dan black belts in Tae Kwon Do and are co-owners of Dragon Gym in Exton, Pennsylvania. They have both appeared on this podcast previously on episodes 018 and 128.  I have just spent three days with them in Tempe, Arizona at our annual business mastermind Business Black Ops, and during our many conversations, they mentioned they would shortly be kicking off their weekly podcast titled, 20 Minutes with Lonnie and Som. While I had them both in one place, I thought this was an excellent opportunity to learn more. On this episode we discuss: The opening of their third Dragon Gym Client engagement Why there needs to be a balance between diet and exercise, it's dangerous to go too far either way The importance of having a positive mindset Why you’re the sum of the five people, you hang around with most.  To change your environment, you need to change the input The podcast will cover health and fitness, but also travel hacks, whisky and adult beverages.  Final Tips: Som: You need to learn to talk to your subconscious mind. Before you go to bed at night, ask your subconscious mind the question, and while you're sleeping, it will search for the answer.   Lonnie: You need to be conscious of the conversations you're having with yourself, the ones that go on in your head. Make sure you're talking positively.  Also, when someone is talking, you need to listen to what they're saying, not the answer you want to give. Pause for two seconds, and then answer.   If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Som and Lonnie at Dragon Gym.  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 018: Mastermind with Dragon Master Somnath Sikdar Ep 128: Turning Your Passion Into A Business with Lonnie Beck

Petra Fisher is known as the “cranky old fuddy-duddy who claims to know shitloads about LinkedIn". On her LinkedIn profile, it says she can help global entrepreneurs attract more clients. Petra helps entrepreneurs around the globe find not just any old client, but the most fun, brilliant, motivated ones. “Your LinkedIn Presence must filter out crap clients and attract the right people”, she says. On this episode we cover: Why you need to add personality to your profile Why Linkedin is a valuable social media platform for entrepreneurs  Benefits of keeping a narrow focus on your intended market.  Why becoming predictable with your post is a benefit The positive benefits of not being afraid to share your knowledge Why sharing your knowledge will make your clients think about you first and not Google Text and audio messaging  Working through your profile in the correct order Linkedin profile mistakes  Making all your previous work history make sense with what you are doing now Why you need to set up Linkedin company pages If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Petra on Linkedin or via her website www.petrafisher.com Petra's Online Course  "Your Daily LinkedIn Dose", will help you rewrite your profile to fully focus on what you have to offer NOW instead of what you did in the past.   Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Bonus Episode - Success Drives Success with Sam Kennis 

Wolf Lane Distillery is a micro-distillery in the heart of Cairns, Far North Queensland. Their Gin is handcrafted to deliver a slice of paradise.  Today I talk with two of the owners Sam Kennis and Darren Barber about this latest business venture, their new Tropical Gin, and get an update on their Three Wolves Premium Restaurant & Bar, Flamingo's Tiki Bar, and Bay Rd Brewing.  What we discussed: Why Gin? Challenges of business ownership Government taxes on alcohol production (My God!!!) Uncertainty of business  Importance of a well-trained team Why your business needs to keep evolving Exit Strategies What's next for the distillery Final Tip Darren: Don't overthink it; just do it.  Sam: Don't think.  If you wait for everything to be perfect, you've waited too long. Start taking immediate action. If you have any questions about this episode, please email me at tf@tysonfranklin.com 

Chris Kappes loves trade shows and believes they are the most potent way to build a business when done right. He is a published author of two books about trade shows, a frequent speaker at conferences, and launched the industry's first sharing marketplace for exhibits, called Exhibitshub - Don't Build Your Next Exhibit, Borrow It. Exhibithub is often referred to as the "Airbnb for Exhibits".   On This Episode We Discuss: Why tradeshows and exhibits are growing in popularity  Why some companies use 40% of their marketing budget to attend tradeshows Value Proposition  Trade shows are for listening, not selling Asking the right strategic questions The first question should be, 'What brings you to the show today?" How the changing demographics from Baby Boomers to Millennials are changing tradeshows and exhibiting Millennials - It's more about experiences than ownership Using the exhibit as a machine for story-telling & selling Quantifying and qualifying results from trade shows. Why your exhibit staff are actors, the exhibit is a stage, and you need to have a Booth Captain as the director The future of trade shows. Final Tip Think of the exhibit as a machine for selling. You've got to build it using raw materials, but you need to prep. Preparation is the key.  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com. You can also connect with Chris Kappes via his website exhibitshub.com, directly by email at ckappes@exhibitshub.com or you can call him on +1 (312) 919 5544.  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 176 - The Art of Blogging with Lee Huffman (Travel & Finance) 

This is PART TWO: Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Plan.   If you want to download a copy of Tom's Website Marketing Growth Strategy, you can get it right here - Marketing Growth Plan.  On this episode (PART TWO) we discuss: Your Website and Social Media Review Strategy The power of referrals and why it beats SEO every time Why your website is like a gym membership. You won't get any results until you put in some effort. How to get REFERRALS using: Print and email newsletters  Free books Direct mail Using a robust hard copy marketing strategy Why your referrals depend on good content, calls to action and great offers Social media only works if you're prepared to work it Why your business needs to have Community Involvement Pay Per Click is an out of control beast Why you need to Test & Measure The power of Internal Surveys  "The person selling you on pay per click is also selling the same thing to your competitors".  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can connect with Tom at tomfoster@fosterwebmarketing.com Podcast Reviews If you enjoy listening to this podcast, please tell your friends and family, and if you get the chance, please leave a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and see if I can help you in some way.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 152 - Investing In Your Future with Andy Wang More About Tom Foster Tom is a nationally recognised author of law firm internet marketing services expert. He is the author of The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites and How Smart Lawyers are Using Video on the Web to Get More Cases Without Breaking the Bank, as well as the co-author of the best-selling book, Shift Happens: America's Premier Experts Reveal Their Biggest Secrets to Help You Thrive in the New Economy. Tom has been featured on numerous television stations, including affiliates of CBS, NBC, ABC and FOX. As a speaker, Tom has provided a wealth of information and knowledge on web marketing for the legal and medical industries. His presentations have been eye-opening, advantageous, and incredibly valuable to those who attend. They have been described as “Intense, packed with information, and fun!” and clients have even gone so far as to say “It's the best presentation about web marketing I have ever heard!” Book Tom to speak at your next event! Tom lives in Virginia with his wife, Charlotte, and five children, Torie, Sam, Thomas, Maddie, and Luke.  When he is not busy at work—helping his clients dominate their competitors online—you can often find him hanging out with his family, boating, biking or playing the guitar. He is in a rock band with his daughter, Sam - Mad Brenda!

Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Strategy  If you want to download a copy of Tom's Website Marketing Growth Strategy just visit my website www.tysonfranklin.com and click on It's No Secret with Dr T. podcast, Episode 180  On this episode (PART ONE) we discuss: Scammers and Google Rankings - Don't fall for it.  Frankenstein Websites - too many add-ons destroy your website Get a website developer you trust Getting on page one of Google. Page one for WHAT? Creating Content - for the perfect client  Be provocative Use success stories  Secrets your doctor doesn't want you to know Five biggest mistakes Ten Best Ways t Nurturing Your List - which includes friends and family.  Biggest errors businesses make s to keep looking for new clients instead of nurturing the clients they already have.  Adding OFFERS - Free Book, Whitepaper, (Audio Download). This will help build a list. Using Video - to answer the top questions your clients are asking. This is easily overlooked, and Youtube is the second largest search engine.  SEO - It's time to look at all your data from your content and videos and start optimising and making changes Longtail sentence questions Not stupid vanity terms Creating LINKS & Getting Back Links from high authority websites Get talked about in the media Wikipedia  Majestic - Domain Trust & Citation Seo Moz Quotes from Tom Foster: "You will never a get a love note from Google saying I'm worried about your website".  "Content is the bait that you use to attract the perfect client". If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com Podcast Reviews If you enjoy listening to this podcast, please tell your friends and family, and if you get the chance, please leave a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and see if I can help you in some way.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 152 - Investing In Your Future with Andy Wang More About Tom Foster Tom is a nationally recognised author of law firm internet marketing services expert. He is the author of The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites and How Smart Lawyers are Using Video on the Web to Get More Cases Without Breaking the Bank, as well as the co-author of the best-selling book, Shift Happens: America's Premier Experts Reveal Their Biggest Secrets to Help You Thrive in the New Economy. Tom has been featured on numerous television stations, including affiliates of CBS, NBC, ABC and FOX. As a speaker, Tom has provided a wealth of information and knowledge on web marketing for the legal and medical industries. His presentations have been eye-opening, advantageous, and incredibly valuable to those who attend. They have been described as “Intense, packed with information, and fun!” and clients have even gone so far as to say “It's the best presentation about web marketing I have ever heard!” Book Tom to speak at your next event! Tom lives in Virginia with his wife, Charlotte, and five children, Torie, Sam, Thomas, Maddie, and Luke.  When he is not busy at work—helping his clients dominate their competitors online—you can often find him hanging out with his family, boating, biking or playing guitar. He is in a rock band with his daughter, Sam - Mad Brenda!

Rita Zappulla is the Principal of SMSF Strategic Advisors and Strategic Business Insights in Cairns, Australia. Rita has over 25 years’ experience in the financial services industry, having commenced her career as a chartered accountant and now works as a certified financial planner and business coach/mentor.  This combination of experience, expertise and qualifications gives Rita a comprehensive understanding of business structures and the Australian tax and superannuation laws. She loves helping Cairns local business owners plan for their financial future.    Today we talked about: Why people fear financial planners and why they think they may get ripped off.  People spend more time planning a holiday than their financial future.  It's all about strategies first, the big picture, before you start thinking about the specific investments.  Her book: Today's Profits, Tomorrow's Freedom  Having a financial planner is a long term relationship Why the earlier you start planning for retirement, the better. There are so many benefits longterm.  Why some people don’t need a Self-Managed Superannuation fund, primarily if it just has managed funds and super.  Why putting everything back into your business thinking there will be a big payday is not the best retirement strategy. It may never sell You may not get the price you want What happens if your business gets sued due to employee error It's a risking strategy putting all your eggs in one basket The benefits of getting rid of debt early      Final Tip Grab a copy of your superannuation statement and look at the fees and contributions, and make an effort to understand it. Your super account is like a bank account. You need to look at it.  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Rita Zappulla at www.smsfsa.com.au Details about Rita's book Today's Profits, Tomorrow's Freedom and local monthly speaking events are on her website www.smsfsa.com.au Podcast Reviews If you enjoy listening to this podcast, please tell your friends. If you enjoy it a lot, please leave a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. So, if you sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and see if I can help you in some way.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 152 - Investing In Your Future with Andy Wang More about Rita Zappulla In 2000 Rita began to specialise specifically in the financial planning sector, focusing on self-managed superannuation funds and superannuation advice, retirement planning, and estate planning. Rita is passionate about helping small business owners to retire, save tax and to be financially independent for their retirement, having owned three businesses with the first one at the age of 26.

Rhys Tolhurst is a Melbourne based Singer-Songwriter who began his music career while still in high school in Cairns, Far North Queensland. He was a finalist on Australia's Got Talent and most recently appeared on the 2018 TV show All Together Now.  On this episode, we get an inside look at the Australian music industry and the hard work that goes on behind the scenes that we never see.  Today we also discuss: His early career in Cairns and that moment he knew he was going to have a career in music The music styles that influenced him most Falling in love with the entertainment industry His move from Cairns to Melbourne.  Self-doubts and accolades   Transitioning from Jazz to Pop Reality-TV "People don't see what happens in the background, only what's on the surface".    What happened behind the scenes changed his life His development as a songwriter  His 2019 singles Traitor and Paradise What he has installed next     If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can reach out to Rhys via his website RyhsTolhurst.com You can also connect and follow Rhys on his Instagram account https://instagram.com/rhystolhurst Podcast Reviews If you enjoy It's No Secret with Dr T., please tell your friends and family. It would be awesome if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. So, if you sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and see if I can help you in some way.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   126: The Passion Behind Writing with Best-Selling Author David Rollins

Michael Jones is from Palm Beach, Florida, and after years of being a photographer, designer, and web developer - Mike recently invested into starting Media Zone, a podcast rental studio and media production company in Florida.  The goal was to set up a studio so people could come in and record there own podcasts, videos, webinars and use it as content. Overcoming Content Obstacles The hardest part of creating content is the doing part. Too often, people spend way too much time thinking about equipment, software, settings, etc. all of which are obstacles to their creativity.  At Media Zone, they can walk in and do it. All audio and video equipment with multiple camera angles are set up for them ready to go. One price covers both audio and video.  Preproduction (macro-strategies, storyboarding, scripting) and post productions (editing, marketing, podcast training) are add ons if required.  SponsorGo Another very cool idea developed by Michael Jones is SponsorGo.com, which is a website, sort of like Linkedin, but it's a way for athletes to connect with potential sponsors and advertisers.   If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Michael Jones at mike@mrmichaeljones.com or via Media Zone and Sponsor Go Sporting Network.  Podcast Reviews If you enjoy listening to this podcast, please tell your friends. If you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. So, if you sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and see if I can help you in some way.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   173: Making Videos To Boost Business with Geoff Anderson     

If you've ever considered blogging for a living, then this is the episode you'll want to play again and again. Lee Huffman is from Nashville, Tennessee. He is a former financial planner and corporate finance manager who now writes about early retirement, credit cards, travel, insurance, and other personal finance topics through his website Bald Thoughts and his podcast We Travel There.    He enjoys showing people how to travel more, spend less, and live better. When Lee is not getting his passport stamped around the world, he's researching methods to earn more miles and points towards his next vacation.   On this episode we discuss: His blogging career The importance of building relationships at conferences My guest appearance on We Travel There talking about Cairns Travelling frugal and using points to get more out of your travel experiences Guest blogging Why you must plant the seed before you can harvest Treat writing for free like an internship Companies that allow for blogging in their marketing budgets Cold pitches His FREE COURSE - showing people how to use miles and points to make their travel dreams come true Websites Lee writes for ThePointsGuy.com, Choosefi.com, Supermoney.com, Financebuzz.com How do you promote your blog and get more traffic to your website (using social media, friendships, speaking at conferences and blogging about it, and using hashtags such as #kimptonhotels)  The 80:20 Rule - 80% of your time should be spent marketing your blog.  Final Tip To get your blogging noticed, review other peoples websites, reach out on social media and mention you could write an article to fill a whole in their content that they are missing.  Ask, would you be interested in reading my writing. Here’s a proposed title and structure of the article.  Initially, you will guest post for free until you build your reputation.  You need to get your name out there on other people’s sites, then when you want to charge you can show them your body of work and where else you have written.  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Lee Huffman via BaldThoughts.Com, his podcast We Travel There or on social media @baldthoughts and @wetravelthere Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, leave a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   152 - Investing In Your Business Future with Andy Wang

Sam Patton is a digital marketing consultant who helps eCommerce businesses sell more products. In 2018 he flew six times around the world and these days calls Vietnam home. He is an international man of mystery, and basically a budget version of Jason Bourne. Today we discuss:  - Why living in Vietnam is uncomfortable, but exciting at the same time, just the way Sam likes it.  - Coconut Cowboys  - Moving from being the guy at the back of the room videoing conferences to speaking on stage  - Running a remote business with clients worldwide - Setting up an e-commerce business the right way - Why you should not be fixated on the product. It's the business model that is key.  - Big mistakes people make, like 80 per cent of business owners never go through and understand their customer. It’s not just knowing who you want...you’ve got to go deeper "Your Client Avatar is like teenage sex; everybody says they’re doing it, but nobody is".  - Falling in love with the customer, not the product - Positioning yourself effectively inside a niche to become not the better option, not the cheaper option, but the different opinion.  - Adding complementary products into a niche is easy when you have a hero product - Third-Party Fulfilment If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Sam Patton at sam@australianimportingclub.com or go to the Australian Importing Club http://australianimportingclub.com Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:     152 - Investing In Your Business Future with Andy Wang  

Andrew Griffiths is known as The Entrepreneurial Futurist because he's really good at helping entrepreneurs and businesses of all kinds to future proof themselves and stay relevant.  He is a bestselling small business author with 13 books in 65 countries, an entrepreneur and global presenter, and he gets to work with some extraordinary people around the world.   On this episode we discuss: Great old-school marketing ideas that still work Old-school marketing versus new-school marketing The rise of the Hipsters and how they are transforming small business Engaging and connecting with your customers Why you need to spend time Critical Thinking Considered evolution of small business What we can learn from the mistakes made by Blockbuster and the Taxi industry Why you need to have a plan B Learning from other industries Why telling your story is so important How It Was versus How It is What got us here won't get us there If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Andrew Griffiths via his website www.andrerwgriffiths.com  Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   172: Scaling & Growing Your Business with Carey Rome 

Geoff Anderson is the owner of Sonic Sight, a video production facility in Sydney Australia, and loves helping his clients tell their stories through video. He is the author of Shoot Me Now: making videos to boost business, and Watch Me Now: leveraging videos to maximise your return on investment. He has worked on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a cameraman, an editor, a director and a scriptwriter. On this episode we cover: Understanding video fundamentals Using social media Phone + Google Account = Broadcaster Focus on the message, not the technology Having a clear purpose and why you need to get to the point as fast as possible Using captions Three Levels of video production Youtube, Vimeo, Instagram, Facebook, Facebook Live and Linkedin Proliferation Telling your story in chunks "The best camera you have is the one you've got on you right now." If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Geoff Anderson at Sonic Sight. He is also very approachable on Facebook and Linkedin.  Geoff's Books: Shoot Me Now and Watch Me Now Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss how I can help you.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1)  Episode 165: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 2) Episode 166: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 3)

Carey Rome started as a CPA and advisor to business before starting his entrepreneurial journey in 2005. Today, Carey uses the software and system he's developed to coach and train executive teams to drive growth, add value and scale their businesses.  Today we discuss: 1) The need for a clear vision.  2) The need for shared interlocking priorities.  3) The need for your team to know, it's not about the money. Firm beliefs that are loosely held You need to have a firm understanding of the path that you are on, but also not be stubborn to pivot when necessary.  "The current path your on does not mean it's a safe path". What's the worst thing that can happen? When deciding for change, you need to think about what's the worst that can happen, then: Build a plan, so the worst thing does not happen  Be okay if the worst thing happens  Defaulting to core skills Many people will launch with a new idea, then go back to their core skills in default mode because there's comfort in that zone.  Too Metric Driven Many CEO's and Executives get too metric-driven and lose sight of their vision and their WHY.  If you want to ignite your team, you need to give them a reason. Your team don't care about making you rich; they want to know they're part of a bigger picture and they're helping and engaging with your customers.  Standing still is not a plan Your company needs to grow, and it needs to figure out how to get things done. Maybe it needs to pivot because standing still and staying where you are right now is not a plan.  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Carey via his website Cypress Resources.  Carey's Books: 3% Leader and Quick Win Strategy Guide Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   152 - Investing In Your Future with Andy Wang 

Ronsley Vaz is the Founder & Chief Daydreamer at AMPLIFY, Australia’s first audio marketing agency based in Brisbane, Queensland. He is the author of AMPLIFY - Raise Your Voice, Boost Your Brand & Grow Your Business, a speaker & serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast, Should I Start A Podcast and a new audio documentary The Psychology of Entrepreneurship. He currently has an audience of over 3 million in 133 countries. On this podcast, we discuss:  What is an audio agency? Three pillars to create a successful podcast Audience & Partnerships Why are you different? Who is it going to benefit? Who is the listener? Branding & Product Ecosystems Launching your podcast and starting the sales machine Repurposing your content What is your ROI? It's more than just $$$ Money  Audio and self-learning Repetition versus perfection Audiobooks (Narrate versus Converse) The Library of Sound Imposter Syndrome The balance between entrepreneurship and life If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Ronsley via his website Must Amplify.  Ronsley's Book Amplify: http://mustamplify.com/the-amplify-book/ Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 128: Turning Your Passion Into A Business with Lonnie Beck

Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce.    On this episode I discuss: How to know your marketing is working  Only change your marketing message when it stops working, nit when you're bored with it.  Why 'Consistent Action Creates Consistent Results'. The power of a single message combined with a high-profit margin Helicopter marketing  Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year? Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities Don't become a Marketing Zombie? Strategy before Tactics is like Diagnosis before Prescription Understanding your target market Reach Versus Frequency (Beware of Sales Reps) Testing & Measuring The 6 Pillars of Marketing Your website is the mothership Why relying on Facebook could be dangerous for your business Four questions you should ask before you start a marketing campaign: Does it fit your budget? Is it going to capture your ideal client? What is the return on your investment, ROI? Would you get a better ROI elsewhere? How To set your prices correctly to assist and support your business, and marketing strategy. (You can be too cheap)  In regards to BRANDING, are you: Premium Mid-Range Discount  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com  Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 033: 4 Pillars of Marketing with Rem Jackson 

Samantha Riley, international business growth and marketing coach, speaker, Co-Founder of the Global Thought Leaders Network, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Thought Leaders Business Lab Podcast. ​Over the past 25 years, Samantha has built several successful businesses and created her first 7 figure business from the ground up by her late twenties. On this episode we discuss:  The steps involved in transitioning from one career to the next Introducing new concepts to clients without the BIG SELL The difference between telling people what they want, but giving them what they need Presenting new information is all about timing.  Building a community by introducing clients to each other and letting them share their results. (brilliant idea) Transition into business coaching while doing PT and running workshops on health and wellness.  Why you need to protect your online real estate Unpacking your expertise (IP) and knowing how to turn it into something tangible and monetising it by building a brand around it.   Thought Leaders Business Lab podcast  How action brings clarity First Questions You Should Ask Business is a marathon, not a sprint and to get started, it all begins with answering a few simple questions: Why do you want to open this business? What is your brand? What makes you unique? What is your zone of genius? What is your passion? "Age is never a problem, just be honest where you are in your journey".  Monday Morning Tip Work out the three most important things you want to get done this week and make sure you write them down. Tell yourself, 'if I get more done then that's a bonus'. Clutter When you have a clear space, you have a clear mind to get things done. When you create space in your external world, you create space in your internal world.  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com  You can also connect with Samantha Riley via her website, samanthariley.global or don't forget to request your copy of her Freedom Business Matrix.  Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.    If you enjoyed this episode you might also enjoy:   Ep 128: Turning Your Passion Into A Business with Lonnie Beck

At thirty years of age, Kristi Boles had the world at her feet. She was married with children and was running nine successful podiatry practices in Victoria, Australia; however, her health took a sudden downward turn resulting in heart surgery and a very long lay off from running her businesses. She was also diagnosed with Marfan's Syndrome.  On this podcast episode, Kristi openly talks about her sudden, unexpected health issues and also how she has transformed her own life, and that of her patients by being more aware of the fundamentals of healing and good health.  Taking Wednesday's Off Kristi takes off every Wednesday to rejuvenate, work on her business, with her team member and focus on business mentoring. She gets excited on Tuesday afternoons knowing she has the next day off.  Episode 003 - Peter Wishnie calls this his Rainmaker Day.  Marfans Syndrome & Dissected Aorta She was running nine podiatry businesses and working full time herself, which lead to burnout and aorta dissected. This health scare began her journey about better health and bringing this knowledge into practice. When you have a health scare, you get a whole new perspective about being a mother, a wife and a business owner. It doesn't take long to work out your priorities.  This was when Kristi decided to consolidate her businesses and integrate nutrition into her life and businesses systems.   It's All About Good Communication After her doctors gave her the all clear to go back to work Kristi realised they never listened to how she was feeling. Yes her heart was fine, but no one asked about her diet and overall health and wellbeing. She was not drinking enough water, had high stress, and even though she was eating well, she was missing the fundamentals of good health.  She had migraines, fatigued, no energy to last the full day and needed an afternoon sleep.  With good communication, you can set better treatment plans, and after listening to your patients, you will also know if they are capable of doing it. Journey of Self-Education So many people with chronic problems: Don’t have resources Do not understand the fundamentals of healing Need assistance in making better decisions themselves This is why Kristi started Allied Wellness - Fundamentals of Healing. It is a tool for practitioners to use with their patients and it's an evidence-based program, and it stays within the scope of practice. It's used as: A screening tool Patient education booklet Patient diary Patient referral tool Resource library If you're interested in using the program use Promo code PODLEGENDS discount As health practitioners, we’re all singing the same tune, which is why we all need to be working together for the patients' benefit. It shows we care.  Keeping Patients Accountable When you check in with your patients about their hydration and diet, it will make them more conscious, and they will make an effort to do the right thing and improve. It's about empowered patients. Patients will start making the decisions themselves and success leads to more success. It also has a mirroring effect; we become that role model as well.  Number One tip Truly listening to your patients is where it all starts. They know their body better than you, but it begins by asking the right questions.  If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com  You can also contact Kristi Boles at Allied Wellness and don't forget the PROMO CODE - PODLEGENDS.     If you enjoyed this episode you might also enjoy:   Ep 128: Turning Your Passion Into A Business with Lonnie Beck

Here's a simple truth; there is no magic when it comes to pulling profits out of your business; instead, there are five simple disciplines you need to follow, consistently.  My guest, Brad Sugars, is the author of Pulling Profits Out of A Hat. This book is his 17th, and he is also the founder of ActionCOACH, which operates in over 70 countries, has more than 1,000 coaches around the world, and coaches 15,000+ business every week.    "Get the right people you get the right business. Good people, great business".  Going Global Brad Sugars believes that if you can succeed in Australia and you don't go global, you're insane. Australia is a difficult market, but once you crack the market you have the choice; be a big fish in a small pond, or you can be a small fish in a much bigger pond and reap the rewards.    It's No Magic Pull profits out of business is not magic; there are five disciplines to follow consistently. They are called disciplines they are not the sorts of things you do just once and walk away.   The Five Disciplines  Strategy Business Development  People  Execution Mission Strategy The strategy is about the business model, where you look at the core of the business. There are four parts: Leverage - Do the work once and get paid forever Scalability - The next sale costs less and gets easier. You need to remove the human element of making the sale.  Opportunity Size Marketability "If you have not sat down and designed the strategy for your business, you've probably got the wrong strategy for growth on a massive scale". Business Development Business Development is a combination of sales, marketing and customer service.  People If you grow your people, they'll grow your business. No one has ever outperformed their training.  Execution Execution is where the rubber hits the road; it's all about checklists. If you want consistent performance, and you want to scale your business, people need lists to follow.  "If you can't explain a process simply, you probably don't know it well enough to teach". Mission What is the value of the company over and above the profits? Do your customers and team love being part of the business?  People never leave a business; they leave the management of the business.  Exponential Growth & Adding A Zero When all five disciplines are working together, you will get exponential growth, instead of percentage based profit growth.  So instead of trying to grow your business by 15% why not think about increasing it 15 times.  Once you get the fundamentals right, your goal should be to expand it to as many places as you can. You Get Paid 3 Ways  Your business should be paying you three ways:  Cashflow- you get paid wages or dividends from your profits. The business helps you invest a buys your assets.  The business helps build a saleable asset.  Your goal when you set up a business should be for it to run without you.  3 Reasons business Coaching Works The knowledge the coach has Accountability, the coach, brings to the table The coach can see the forest for the trees Customer Numbers  How many new customers do you want per week? If you have too many, can you service them? If you have too few your not keeping your staff busy enough and this effects cash flow.  Knowing your acquisition costs per customer is essential. If it costs $30 to buy a customer with marketing and the customer spends $100, you can afford as many customers as your service team can handle.  Monday Morning Tip Make a list on Friday afternoon of what needs to be done on Monday. Don't wait until Monday, and to make it simple, repeat this process every afternoon for the next day.  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com  You can also connect with Brad Sugars at www.actioncoach.com, www.bradsugars.com, and www.pullingprofits.com.  Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Top 10 Branding Mistakes is a three-part branding series featuring New York City Psychotherapist Dr Fern Kazlow, aka Dr K. This episode, is part 3, but you do not need to listen to each episode in order, however when you have the time, please go back and listen to part one and two.   Overview So Far: Part 1 (Ep 140): 1. Letting Others Define You 2. Not Backing Up Your Brand Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1)  Part 2 (Ep 165): 3. Not Having An Aligned Brand Strategy 4. Not Power Connecting 5. Not Infusing Your Brand Every Place 6. Failure To Lead Your Brand Episode 165: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 2) In today's episode, part 3, we will cover the last four branding mistakes. (For full show notes, please visit my website https://www.tysonfranklin.com) 7. Not Aligning Your Brand Culture 8. Not Valuing Your Brand 9. Not Growing Your Brand & Doing It In Alignment 10. Personal Issues Affecting Your Brand  If you have any questions about this podcast, you can contact me directly at tf@tysonfranklin.com or connect with Dr K on Facebook, Linkedin or visit her Website: Dr Fern Kazlow If you liked this episode you might also enjoy Dr Fern Kazlows first podcast with me: Ep 38: High Performers Live In The No Doubt Zone FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

There is far more to branding than colours, design, headlines and logos, and Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain the Top 10 Branding Mistakes business owners make. In part 1, we covered the first two points, and in Part 2, we cover points 3 - 6.   I apologise for the delay between part one and part two of this three-part branding series, but you do not need to listen to these episodes in order, but when you have the time, please go back and listen to part one.  Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1)  1. Letting Others Define You 2. Not Backing Up Your Brand On today's episode we cover: (For more detailed show notes, please visit https://www.tysonfranklin.com) 3. Not Having An Aligned Brand Strategy 4. Not Power Connecting 5. Not Infusing Your Brand Every Place 6. Failure To Lead Your Brand Ask yourself this question with every activity you do, 'Is it strengthening your brand or weakening your brand?' If you have any questions about this podcast you can contact me directly at tf@tysonfranklin.com or connect with Dr K on Facebook, Linkedin or visit her Website: Dr Fern Kazlow If you liked this episode you may also enjoy Dr Fern Kazlows first podcast with me: Ep 38: High Performers Live In The No Doubt Zone FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Last week my guest Scott Brown and I talked about the benefits of Networking the Right Way (Episode 163). Today's podcast is an extension of this networking subject.  Last week I attended the Australian Podiatry Conference in Adelaide, and it reminded me why it is so important to participate in conferences, workshops and other live events. Yes, you can do your learning online and purchase virtual-tickets, but you miss so much by not attending live.  Some of The Benefits/Reasons To Attend: If you want to have a voice in your profession, you must be seen. You need to connect with decision makers and going to events will put you on their radar.  You will develop long-term relationships  Meet Suppliers and view new equipment. It's the best way to see where your profession is heading.  "Dig the well before you get thirsty" - Jordan Harbinger  Too Expensive I’ve heard people say they cannot attend events, especially interstate or overseas because they’re too expensive, but they're the same people that you will see on Facebook sharing their photos from their latest overseas for holidays.  It's really about priorities. Travel is great, but where does your profession fit on the scale of importance?   If you cannot afford to pay for a full conference, maybe you should purchase a one day ticket instead.  Conference HACK # A previous guest, Calvin Wayman (Episode 5 and 49) mentioned you do not have to pay to attend every event. You can turn up, hang around the lobby and bar and still reap the massive rewards by networking during the breaks.  If you have any questions about this episode, you can email me directly at tf@tysonfranklin.com, and if you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes or wherever you listen to podcasts.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. PODIATRY WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.  

On this episode, I talk with a friend and local Cairns businessman Scott Brown from Allsigns Print and Design about the benefits of networking, how to network properly, and a few tips to make it an effective marketing platform for your business.  There are many forms of networking, and it is essential to find the right networking group or organisation for you and your business because you want a return on your time and money investment.  On this episode we discuss:  BNI - Business Networking International Local Chamber of Commerce and other business groups Building credibility and delivering what you say Reputation management The power of giving Consistency: The more often people see you, the more you will be remembered.  You benefit by helping others, especially new attendees, become better networkers.  What Do You Do? - Be prepared for this question.  How to STAND OUT Benefits of networking outside of your local region.       "Be interested in what others do, and ask why they are there. Ask what do they want to get out of attending this event".  Arrive Early & Stay Late Always arrive early at a networking event, don't leave it until everyone is about to be seated otherwise you'll only get to talk with the people at your table.   And don't leave an event straight away. Plan to stay afterwards as there are benefits to hanging around and talking with people. You will build a stronger connection.  "Networking is not about you; it's about how you can help others". Longevity & Consistency  Meeting someone once is not enough, which is why you need to attend certain networking events multiple times. Consistency is how you build trusting relationships      When you're talking with someone for the first time look for common interests, and if you do happen to get their contact details, make sure you follow them up afterwards with a quick email.  Social Media Is Networking Most people think of networking as face-to-face meetings, but networking also includes social media platforms like Facebook. The only problem though is it's a one-way platform so you cannot see what people are thinking or feeling from your comments, especially in regards to politics. If you refer to voters as being stupid, ignorant or a DH for voting a particular way, you must remember these same people are on your friend lists, and it could have repercussions on your business. First Impressions Count Always look as professional as you can as the first impression does count, and do not, under any circumstances, get drunk or misbehave at a networking event. It will not go unnoticed.  If you have any questions, you can email me directly at tf@tysonfranklin.com, or you can email Scott Brown at scott@allsignscairns.com.au or go to his website Allsigns Print & Design.  If you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.  

Many entrepreneurs dream of having a television show and my guest Super Joe Pardo, who was also on Ep 43: Sales Won't Save Your Business, is no different, except he has turned his dream into a reality. He has been given the green light to produce a 26 episode first season with his new show The TOP with Super Joe Pardo.  Episode 1 On this podcast episode, Super Joe and I discuss: How the television show came about. Lessons learnt shooting episode #1.  How difficult it is to reduce 13 hours of filming down to a 27-minute first episode.  Why he is bringing in experts to help with each episode, Josh Taylor was the ETSY expert for episode #1.  Having full creative freedom The importance of STOCK SPACE. It's not just about the space it takes up. It can be costing you big dollars.  MAPCON: Mid-Atlantic Podcast Conference  Super Joe is also the brains behind a the Mid-Atlantic Podcast Conference. This year is year #5, in Atlantic City on the 6th and 7th of September. If you're a podcaster, you need to check out this conference, and I'm also going to be one of the speakers.  If you have any questions you can email me directly at tf@tysonfranklin.com and if you want to connect with Super Joe you can find him at superjoepardo.com and his podcast is The Business Podcast.  If you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. PODIATRY WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.  

On my Podiatry Legends Podcast, I was joined by Simon Bartold and his story and career were so interesting I thought it had to be shared on It's No Secret with Dr T., it was too good to leave a secret.  Simon Bartold has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries, worked with Asics for 20-years and was head hunted by global footwear company Salomon to head up research, design and development of their road running range.  Simon explained that he worked with some of the best sporting clubs and sports practitioners after graduating, and he did this for almost 15 years before he was paid a cent, it was all done for FREE. But as he puts it, you cannot put a price on the experience he gained. "If you want to learn be prepared to do it for nothing, that's just the way it works".  To see full show notes - Click Here If you have any questions about this episode, please send an email to me at tf@tysonfranklin.com, and if you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes.  WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.