Podcasts about join samantha

The events industry was crippled by COVID-19.  Fast forward six months, and we see companies getting back to work and finding new ways to engage audiences in live events that mimic face-to-face experiences. Join Samantha and her guest Jon Ellms, EVP at Access TCA, as they discuss how companies are reimagining events, adding experiential components to entice and engage participants, and ultimately creating an event that will become an ongoing community experience.

Really great marketing ideas bloom from ad-hoc, in-person work environments we enjoyed before the pandemic.  How do marketers continue to foster vibrant, spontaneous content creation remotely, while being sensitive to what's happening around the world? Join Samantha and her guest Xenia Muntean, CEO & Co-Founder at Planable, as they discuss the challenges content marketers face working remotely and the importance of over-collaborating when developing content in the throws of a pandemic.

Marketers are storytellers.  Successful messaging can be measured by how well the message aligns with the organization's core values and how well stakeholders can take those messages and make them their own. Join Samantha and her guest Matthew Woodget, Founder & CEO at Go Narrative, as they discuss the importance storytelling plays in creating messaging success and practical storytelling techniques to apply to your brand, its value proposition and positioning.

Change introduces uncertainty. Now add in a global crisis to a corporate acquisition and you have uncertainty of seismic proportions. Join Samantha and her guest Daniel Incandela, CMO at Conga, as they recap Conga's acquisition journey occurring right in the middle of a worldwide pandemic, and how they navigated these times of uncertainty with empathy and transparency for both their employees and customers.

In order to adapt our marketing strategies and messaging faster and more cleanly, the foundation of our world view needs to be solid.  Marketing that's rooted in our strengths will deliver messages that will resonate for the long-term. Join Samantha and her guest Tamsen Webster, Founder and Chief Message Strategist at Find the Red Thread, as they discuss the importance of defining your red thread and how it will allow you to put anything new thrown at your business and put it in context of your strengths.

There are many different types of intent data that provide insights into our customers’ buying journey. Join Samantha and her guest David Crane, VP of Product Marketing at Intentsify.io, as they discuss the importance of intent data and how it can be used to find efficiencies within our sales organizations.

Re-engaging your customers after a temporary hiatus due to the pandemic is more than just adjusting your messaging. It must include a careful re-evaluation of customer needs in the context of big change. Join Samantha and her guest Patrick Tripp, SVP of Product Marketing at Cheetah Digital, as they talk about fresh and interactive ways to develop content to better engage customers.

Operating remotely has forced us to reestablish the relationships we have with our co-workers, as well as our customers. One bright spot amidst the craziness is that, for the most part, people have become more empathetic towards each other. Join Samantha and her guest Kyle Lacy, CMO at Lessonly, as they talk about rebuilding cultural connections and the importance of having empathy in marketing in general, not just during a crisis.

Thank God for Site B... Colin Trevorrow recently shared a new set photo from Jurassic World: Dominion that teases the possible return or resolution of Isla Sorna! Join Samantha, Asees and Jack as they analyze the details of the set photo and theorize how it will fit into the upcoming sequel. The trio also discuss the latest information on Lowery's return in Dominion and share their excitement for the upcoming Netflix series Jurassic World: Camp Cretaceous! Listen in! Spoilers: 14:20 - 15:32 New Set Picture: https://www.jurassicoutpost.com/trevorrow-teases-a-return-to-isla-sorna-in-new-set-picture-from-jurassic-world-dominionJake Johnson: https://www.jurassicoutpost.com/jake-johnsons-lowery-may-not-return-in-jurassic-world-dominion-due-to-scheduling-conflictsMusic: Caleb Burnett Get 10% off Frome Canvases using discount code JURASSICOUTPOST: https://www.frome.co/products/jurassic-park?&ref=OUTPOST The Jurassic Outpost STORE is NOW OPEN! https://www.jurassicoutpost.com/store Use OUTPOST20 at Zavvi to receive 20% discount on all Jurassic Park and Jurassic World products!FESTIVAL COLLECTION: http://tidd.ly/f696ef9cPRIMAL COLLECTION: https://tidd.ly/2Bb2yYK Get your KIRBY PAINT AND TILE PLUS merch here:https://www.jurassicoutpost.com/store Podcast: https://www.jurassicoutpost.com/podcast Facebook: https://www.facebook.com/jurassicoutpost Twitter: https://www.twitter.com/jurassicoutpost Instagram: https://www.instagram.com/jurassic_outpost

Starting a small business and sustaining it is difficult for most.  It takes grit, hard work, and a little bit of luck! Join Samantha and her guest Myoshia Boykin-Anderson, Founder of AndTech Solutions, as they discuss Myoshia's journey as a self-made business woman, the lessons she has learned along the way, and how she fosters a diverse work environment for employees to thrive and succeed.

Marketing and social movements have collided like never before. How do we pivot our marketing strategies amongst these global narratives in a way that is genuine and authentic, and not be seen as pandering or offering empty promises? Join Samantha and her guest Katie Martell, Author of “Trust Me, B2B”, and soon-to-be-released documentary, “Pandermonium”, as they dive into the risks of performative allyship and what organizations must do to successfully align with social movements.

Marketing ads and communications should always be designed to serve our audience.  But how do we adjust the tone of our messaging with so many issues going on in our world today? Join Samantha and her guest Kwame DeRoche, Executive Director of KwamWrites Creative, as they discuss the importance of honing our messaging to be more thoughtful, considerate, and empathetic to the needs of our customers in times of crisis, and to remember that our best work happens when we engage multiple kinds of thinkers within our organizations.

Rethinking our communications strategies is imperative in the current climate set by a world-wide pandemic and social injustices happening globally. What are the right and wrong ways to navigate these crucial times with our customers and how will our voice impact our relationships with them? Join Samantha and her guest Abby Borden, Customer Experience Expert at Cordial, as they discuss the nuances of getting our marketing messages right in the midst of difficult days in our society, setting expectations with our customers, and over-indexing on empathy.

Direct mail marketing strategies are shifting as many customers and prospects are working from home due to COVID-19. Join Samantha and her guest Greg Segall, CEO at Alyce, as they discuss in detail how personal gifting can shift your direct mail strategy to a personal and relatable marketing effort, and what are best practices to reach customers while respecting their privacy and personal data.

During our healthcare crisis, it doesn't matter what kind of business you have, everyone is being affected. In particular, small business owners are facing difficult challenges and are looking for guidance on how to adapt and survive in these uncertain times. Join Samantha and her guest David Fionda, host of Biz Breakthrough Network, as they discuss how the network is providing expert solutions for COVID-19 business challenges and how they are providing a helpful forum for business owners  to find answers to common questions.

No amount of planning could fully prepare us for a global pandemic like we are experiencing right now. COVID-19 abruptly threw millions of workers into remote work environments. How should managers help their employees through the transition? Join Samantha and her guest Mari Anne Snow, Founder & CEO of RemoteNation, as they discuss the challenges companies and employees are facing in a mandated work from home environment, some helpful tips for working remotely, and important considerations companies must take into account to thrive.

Marketing Automation tools can have a significant impact on how we execute campaigns, but only a fraction of functionality is being utilized, what’s holding companies back? Join Samantha and her guest Casey Cheshire, author of a new book called Marketing Automation Unleashed, as they discuss the importance of having a roadmap when it comes to marketing automation, and why testing and measuring our marketing efforts is critical in defining ROI.

Join Samantha as she drinks a new drink (off brand) and gives a review of a popular tv show, a movie she watched, and a book she read. You're in for a treat because she has a lot of thoughts.    Follow the podcast @sociallydrinking  Follow Samantha @samanthadrinking   SLIDE INTO THOSE DMs. 

There are two sides to the review coin. Buyers are relying more on reviews to fill the gaps in their data-gathering efforts when it comes to decision-making. On the flip-side, vendors are relying on reviews to build trust with their customers and influence future buyers. Join Samantha and her guest, Emily Sue Tomac, Research Manager at TrustRadius, as they discuss the critical role reviews are playing for both buyers and vendors and how reviews help cement trust between the two.

Join Samantha and Denise as they discuss how important it is for all of us to learn to take a step back and simply pause. This time honored skill will help you in your daily life, routines, and relationships with others!

Chat has been around a long time, but we're now seeing a greater adoption and use within B2B. Chat is evolving into a new form of search and a great way to deliver content to our customers. Join Samantha and her guest, Ankesh Kumar, Founder of Let's Chat, as they discuss the role AI and ChatBots play in complex buying processes and how to integrate this technology to increase and sustain buyer engagement.

The intent data market is maturing at a fast pace and is an excellent source of customer intelligence. As the adoption and rollout of intent data becomes more prevalent, it's important for marketers to integrate these signals across other behavior channels to develop actionable marketing and sales strategies. Join Samantha and her guest, Andrew Gaffney, Content Director for B2B MX and Demand Gen Report, as they discuss the findings of a new intent data research study, the role intent data plays in planning, budgeting, and in truly understanding our buyer’s journey.

Do you sometimes feel like an introvert and other times feel more like an extrovert? Maybe you’re an ambivert! Join Samantha and Denise as they chat about the characteristics, tendencies, and what it’s like to live with a foot in both worlds!

Knowing exactly when someone is interested in buying your product or service, right then, right now, is important. But it's equally critical to understand where your buyers are in their purchasing journey, but who the buyer is, what role they play in their organization, and to create actionable marketing plans based on all buying signals. Join Samantha and her guest, Tukan Das, CEO of LeadSift, as they dive into the topic of purchasing intent, the importance of combining buying signals with historical data, and how to plan strategically for future buyer engagement.

Join Samantha and Denise as they discuss how to navigate love languages for yourself and for others in your life. Based on the book , The 5 Love Languages, by Gary Chapman , enjoy the chat about how to identify your way of expressing and receiving love and how this may differ from family, partners, […]

Join Samantha and her guest, Rich Brooks, Founder of Agents of Change, the podcast and annual digital marketing conference, as they talk about their experiences as founders, how they attract and retain customers, and the importance of understanding patterns and trends within their businesses to help plan for the future.

If your employees aren't brand advocates, how can we expect anyone else to amplify our messages. Join Samantha and her guest, Charlie Riley, Director of Marketing at Curbell Plastics, as they discuss best practices for leveraging one of your biggest assets, your employees, to generate greater brand awareness.

Technology tools, such as marketing automation, are still very important to marketers, but they don't seem to be evolving into the human side of successful marketing strategies. Join Samantha and her guest, Justin Keller, VP of Marketing at Sigstr, as they talk about how the role of technology in marketing is evolving and the importance of humanizing our customer experiences relative to technology.

Raeleen fell in love with dancing at a young age when she would join her parents at the Town Center for Square Dancing. She was exposed to different styles through community theater, but it wasn't until she left her corporate job that she realized her potential to become a competitive dancer, a dance teacher and now, an owner of a successful dance studio. Join Samantha and Raeleen as they discuss her story, inspirations, the costs associated with competitive ballroom dancing and the legacy Raeleen hopes to leave behind. Learn more: www.wheniknewpodcast.com Instagram: www.instagram.com/_wheniknew_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/when-i-knew/message

The importance of having a fully aligned team cannot be overstated. Building and nurturing a team based on trust and transparency, with clear goals and objectives, will result in increased productivity, accountability, and greater visibility throughout the organization. Join Samantha and her guest, Jasmine Martirossian, VP of Marketing at TUV SUD as they discuss best practices to functionally align teams and how trust leads to innovation.

A buyer's purchase intent is a critical signal for understanding where your customers are in their buying journey. These insights not only can tell you a buyer's propensity to purchase, but also they can accurately focus your marketing efforts where it will drive the most impact. Join Samantha and her guest, John Steinert, CMO at TechTarget, as they discuss the importance of using purchase intent data to build long-term relationships with your customers and how to operationalize buyer's purchasing signals into targetable and actionable marketing plans.

Join Samantha and Denise as they share stories, offer insights, and answer questions from the Enlightened Empaths community of listeners!

  Over-scripting our conversations is definitely not the way to go if we want to generate a dialogue that's authentic and real. Genuine, human conversations that can get to the soft knowledge of the person we're speaking with will open up the dialogue to real quality thinking and application. Join Samantha and her guest, Kerry Gorgone, host of the Marketing Smarts and Punch Out with Katie and Kerry podcasts, as they talk about the importance of getting to the human side of conversations.

Join Samantha and Denise as they question if there is potentially a genetic link to being an empath, share fun signs from Spirit, and chat about a variety of other topics!

Win/loss analysis provides a rich understanding of your product, your market, and your buyer's processes. Building a win/loss program that produces honest and actionable data on a regular basis is key to adjusting your sales and marketing strategies. Join Samantha and her guest, Ryan Sorley, Founder of DoubleCheck Research, as they discuss best practices to build a strong win/loss program for your organization. It just might improve the relationship between sales and marketing along the way.

Join Samantha and her guest, James Carbary, Founder of Sweetfish Media, as they discuss practical ways to include audio content into your marketing portfolio and how podcasting may be the right fit to grow your business. You might be surprised how effective it can be at initiating a business relationship.

Marketers spend most of their time compiling quantitative data needed to make all kinds of marketing decisions. But what is increasingly overlooked is the value and importance that qualitative research plays in the way we market our products & services, and the role it plays in building emotional, lasting relationships with buyers. Join Samantha and her guest, Deb Biggar, Founder of Boston Human Factors, as they discuss truly valuable qualitative research processes to improve customer experience.

Join Samantha and Denise as they share and discuss some great questions, fun stories, and interesting anecdotes from our Enlightened Empaths community of listeners!

The key to engaging customers in this crowded, noisy world, is reaching them with meaningful marketing. Customers are more likely to engage with your product or service if the marketing you’re delivering is relevant and valuable. Join Samantha and her guest, Jon Miller, CEO & Co-Founder of Engagio, as they connect the dots between meaningful marketing and ABM.

Join Samantha and Denise as they share stories and answer questions from the Enlightened Empaths community of listeners!

Recognizing the narcissist is the first step in being able to break free and step more fully into your power as an empath.  Join Samantha and Denise as they identify, discuss, and give examples of the many ways narcissists may present in your life!   Books mentioned on the show : Becoming the Narcissist’s Nightmare  […]

It's unclear when and how the disconnect between sales and marketing happened, but it is almost ubiquitous in every organization. One common thread is clear, not nearly enough time is spent between the two organizations. Join Samantha and Scott Ingram, Account Director at Relationship One, as they sift through the falsehoods and misperceptions that plague sales and marketing teams and find ways to bridge the gap between the two.

As empaths, many of us have an enhanced sense of intuition.  Join Samantha and Denise as they help you to discern between what your ego wants you to believe and what your intuition wants you to know!

Join Samantha and Denise as they chat about feeling judged, being judgmental and how we can try to navigate these energies as empaths!

Join Samantha and Denise as they discuss how to embrace your empathy and see it as a super power rather than a limitation!

Join Samantha and Denise as they help you to identify imposter syndrome and give you some tips and techniques to break free so you can truly embrace success on your terms!

This week we are sharing a fascinating episode from Samantha’s other podcast: Psychic Teachers.  Join Samantha and Deb as they delve into the world of near death experiences!

Join Samantha and Denise as they discuss questions, stories and insights shared by the Enlightened Empaths community of listeners!

Join Samantha and Denise as they discuss stories and questions submitted by the Enlightened Empaths community!

Join Samantha and Denise as we share stories, questions, and comments from our Enlightened Empaths community of listeners!