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Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don't be afraid of beingprovocative, creative, and weird.1:18 Introduction3:00 Justin's career7:10 Building brand at Sigstr9:20 Driving pipeline11:45 Justifying brand marketing efforts13:00 Pivoting at Drift15:24 Brand VS revenue marketing16:50 Message to CEOs20:12 Be provocative, get weird23:52 In closingFollow Justin: | LinkedIn | Twitter | Drift Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn
Chris Vannoy, a valued member at The Juice, is the Product and Engineering Leader. His prior experience in the field of MarTech includes work at Sigstr and Terminus. He shares his philosophies on marketing, communication, and product launches. 0:00 Intro1:06 Conversation with Chris3:00 MarTech background8:40 Coming to The Juice11:40 Communication14:30 Philosophy on marketing17:10 Product Roadmap Live21:34 Outro The Juice Product Roadmap Live (Register)Modern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Chris:| LinkedInFollow Brett:| Twitter | LinkedIn
Dr. Antonia Seligowski (McLean Hospital and Harvard Medical School) discusses persistent dissociation following trauma exposure and whether it can be predictive of later psychiatric outcomes in at risk populations. Afterwards, AJP Editor-in-Chief Dr. Ned Kalin discusses the rest of the September issue and what draws it together. Seligowski interview [00:50] Genome-wide association studies [02:24] The Mass General Brigham Biobank [03:05] What were the limitations of the study? [04:05] Are there current clinical implications? [05:04] How does depression fit in? [06:11] Are the links between PTSD and cardiovascular disease linked to associated comorbidities? [07:00] What's next for your research? [07:52] Kalin interview [08:51] Seligowski et al. [09:06] Leone et al. [10:57] Hindley et al. [13:50] Lewis and Vassos [17:37] Sigström et al. [18:13] Brownstein et al. [20:32] In summary [25:03] Transcript Be sure to let your colleagues know about the podcast, and please rate and review it on Apple Podcasts, Google Podcasts, Stitcher, Spotify, or wherever you listen to it. Subscribe to the podcast here. Listen to other podcasts produced by the American Psychiatric Association. Browse articles online. How authors may submit their work. Follow the journals of APA Publishing on Twitter. E-mail us at ajp@psych.org
“We had ABM capabilities within our product and we had to drink our own champagne. We were like, we have to do it. We didn't even really need to build the business case for it. It's just, we gotta do this.” ~ Justin Keller, VP of Revenue Marketing at Drift The working relationship between Sales and Marketing is everything when it comes to Account Based Revenue. We've heard this over and over. But it's elusive. When it happens effortlessly it can feel like lightning in a bottle. It's been years since SigStr first launched into the B2B SaaS space. So when we got Justin Keller, VP of Revenue Marketing at Drift and Kevin Vanes. VP of Sales at Terminus, together to reminisce about launching their successful ABM initiative at Sigstr, it served as a reunion filled with behind-the-scenes goodness.
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
Show Notes & Bio:Justin Keller details his extensive journey in the world of B2B & Saas marketing. He went to business school at Indiana University,receiving his BA in English and Psychology, then proceeded to work in San Francisco for Visage, Jazz, and Whil Concepts. Inc, respectively. During this time, he also went on to receive his MBA from Purdue University in General Management.During his time in San Francisco, his area of focus was primarily performance marketing. After his time in San Francisco came to an end, Justin transitioned into VP of Marketing at Sigstr, spending 3 years with them until Terminus acquired Sigstr in 2019.During his tenure at Sigstr, he had an epiphany that marketing is so much more than just performance-based operations. If you've had the immense pleasure to be a part of Justin's journey in the world of B2B/Saas marketing, then you too recognize the willingness and capabilities to leverage B2B marketing for consumers and clients. It's very easy to utilize a run-of-the-mill sales funnel or buyer persona guide to entice customers to consume your products or services. However, the ways in which we buy into these services are always changing, and Justin makes it abundantly clear that this “one size fits all” method do not work.Justin describes the B2B sector as a “noisy marketplace” and is dedicated to revamping the approach of B2B/Saas marketing, for the betterment of the digital marketing world. We are certain you will get the fundamental education on B2B Marketing with the intent of being more B2C if you follow Justin and his team at Terminus on their socials. Contact Information:Justin Keller-VP Of Marketing at TerminusLinkedin Profile: https://www.linkedin.com/in/justindkeller/Terminus Website: https://terminus.com/Top Key Takeaways from Justin Keller:Hosting virtual events that are more like CoachellaB2B Marketing from perspective of consumer (B2C)Getting away from the traditional methods of B2B Marketing, so that it's not so linear and boringUtilizing virtual events like Break Shit to act as a driving force for the B2B/SAAS sector of Digital Marketing
On this very…unfiltered…episode of Marketing Behind the Curtain, we sit down with our friend Justin Keller, VP of Marketing at Terminus. After three years of calling them our partner, we’re pretty familiar with the clever and attention-grabbing marketing from Terminus. Their event, Break Sh!t, is no exception. Hear from Justin about why he refuses the idea that B2B marketing has to be boring. We’ll touch on: -Justin’s transition from working at Sigstr, to being acquired by (already friendly) Terminus -Why passion for what you’re marketing needs to come before everything else -Brand marketing’s value, despite less qualitative results -Marrying your product to something that the public already loves, like dynamic email signatures x Schitt’s Creek) -Mistakes make us human, and they can be more attention-grabbing than any campaign Check out the Terminus event: Break Sh!t on May 19, 2021. Register here!
Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionaley believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co, Visage, and ChaCha Search. We’re talking about why focusing on leads drives the wrong behavior for marketers, how to think about brand marketing, why shitty marketing needs to stop, and so much more.
It's easier than ever to build a pipeline acceleration campaign, providing you have the right tools and team members in place. In this special FlipMyFunnel, One Hero episode, we sat down with Justin Keller, VP of Marketing at Sigstr to discuss how his latest campaign won the best pipeline acceleration award. ---------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8
It can be hard to hire people in marketing because the skill sets requirements are so different. It's not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization? In a conversation with Justin Keller , VP of Marketing at Sigstr, and Kyle Lacy ,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies. ---------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8
Sometimes ABM is a natural progression. You do a bit, then a bit more, then you take stock and improve on what you learned. You scale from 1-to-1 all the way up to 1-to-many. But what do you lose when you get there? On this episode, I interview Justin Keller, Vice President of Marketing at Sigstr, about why he prefers the 1-to-few approach of ABM. What we talked about: How he kind of accidentally organically discovered ABM Sigstr is a Terminus company now!!! What you lose when you scale ABM How to rally the team around launching an ABM strategy This #ABM series is co-hosted by Dan Frohnen, COO at Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, we get it. It can be hard to keep your campaigns feeling fresh when there are so many other things to think about. So, we sat down with Jess from Sigstr to get some inspiration on how to structure marketing campaigns that actually drive conversations. If you're feeling a little stuck in your usual routine, this episode is for you.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Jess on Twitter @sammireinstein @sara_pion@YouJessMissedMe @HYPERGROWTH_Pod
After building and leading teams in B2B sales and accomplishing several core business goals as Chief Product Officer of Salesforce Marketing Cloud, Bryan started his stint as CEO at Sigstr back in 2017 with the sole aim of building a product that creates the next frontier in email marketing. Bryan participates in this episode of... The post Ep 64 | The Future of SaaS and Email Marketing with Bryan Wade, CEO at Sigstr appeared first on Sunny Side Up.
Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships is… now!
Technology tools, such as marketing automation, are still very important to marketers, but they don't seem to be evolving into the human side of successful marketing strategies. Join Samantha and her guest, Justin Keller, VP of Marketing at Sigstr, as they talk about how the role of technology in marketing is evolving and the importance of humanizing our customer experiences relative to technology.
After building and leading teams in B2B sales and accomplishing several core business goals as Chief Product Officer of Salesforce Marketing Cloud, Bryan started his stint as CEO at Sigstr back in 2017 with the sole aim of building a product that creates the next frontier in email marketing. Bryan participates in this episode of Sunny Side Up to share his tips on Email Marketing, on specific B2B marketing challenges and of course to discuss the future of SaaS!
Justin Keller, VP Marketing at Sigstr, shares why they very recently moved the Sales Development team into Marketing, how they balance ABM and more traditional demand generation, and why they're investing in relationships more than ever before. He also gives us a view into how they think about partnerships with other tech vendors, the pros and cons of running a user conference, some great career advice and more.
We recently launched a webinar series through Terminus titled “Make a Splash With ABM This Summer.” In part two of the series, we invited Justin Keller, VP of Marketing at Sigstr, and Samantha Stone, Founder and CMO of the Marketing Advisory Network, to join us for a discussion about the best strategies for engaging the buying committees in your target accounts. So, on this episode of the #FlipMyFunnel podcast, we're sharing that discussion with you, too. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?
It can be hard to hire people in marketing because the skill sets requirements are so different. It's not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization? In a recent conversation with Justin Keller, VP of Marketing at Sigstr, and Kyle Lacy,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies.
It's easier than ever to build a pipeline acceleration campaign, providing you have the right tools and team members in place. In this special FlipMyFunnel, One Hero episode, we sat down with Justin Keller, VP of Marketing at Sigstr to discuss how his latest campaign won the best pipeline acceleration award.
Marketing departments think in terms of accounts, not the humans in the target department of the target company. We need to start thinking about relationship-based marketing. That's why for the next three Tuesdays of the Flip My Funnel podcast, Justin Keller, Vice President of Marketing at Sigstr. is taking over to talk about ABM for Humans.
Every month we're pelted with 600,000 brand impressions. Does that make you feel exhausted? Me too. Sruthi Kumar works for Sendoso is the world's first ever sending platform. Want to send a Brave's jersey to a prospect who's a big fan? They'll help you do it. And they've had success helping SDRs and others break through the noise by creating real connections. Sruthi shared some great thoughts about how to break through the digital noise as a marketer. This is a #TakeoverTuesday episode, where we invite a guest host to come on the podcast and host. This week we had Justin Keller, the VP of Marketing at Sigstr.
As it turns out, the size of your ABM program doesn't really matter. Whether you're a team of two or 1,000, the tactics of successful ABM are mostly the same. In today's #TakeoverTuesday episode of the FlipMyFunnel podcast, Justin Keller interviewed Jess Engel, Demand Gen Manager at Sigstr, and Bre Gaul, ABM Manager at Snowflake. Here's what you can expect to learn about: Two award-winning ABM programs of very different sizes The most important data for an ABM program How to do sales/marketing alignment right How the two programs have scaled in 18 months Tweetable ABM wisdom
In another Takeover Tuesday episode of the Flip My Funnel podcast I (Justin Keller) had the opportunity to talk with two amazing Sales Development leaders, Sarah Tosh and Mavis Norwich. Sarah is Sigstr's Senior Director of Sales Development and Enablement. And Mavis is Senior Manager of Sales Development at Zipwhip. On this show we talked about why SDRs drive alignment between marketing and sales, how you can help younger SDRs step up to the plate, and what marketers can do to support their SDRs.
In this episode we talk to Brianna Valleskey, Senior Content Marketing Manager at Sendoso. We discuss: Why Sendoso added Instagram to their social media mix. Why Instagram is hard for many B2B brands (and what to do differently). Some B2B brands that are having success on Instagram: Pendo - https://www.instagram.com/pendo.io Sigstr - https://www.instagram.com/sigstr KC Public Relations - https://www.instagram.com/kcpublicrelations/ Gong - https://www.instagram.com/gong.io/ Check out what Brianna & the Sendoso team are up to on Instagram here: https://www.instagram.com/sendosohq/ Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Sarah Harbison Tosh, Senior Director Market Development at marketing platform Sigstr. Sarah is a veteran sales leader – she’s grown and managed teams at startups, fast-growing mid-market companies, and international tech unicorns. Throughout the pod, Collin and Sarah discuss the growing trend and power of mixing brand marketing with outbound sales development. Highlights include: why brand is getting involved with outbound (4:39), striking the right balance between creativity and numbers (6:13), using creativity, personalization, and scale to stand out (9:33), staying on brand while giving SDRs freedom to be creative (16:23), teaching authenticity (43:50), the power of events (46:39), G2 Crowd reviews (58:40), sales lightning round (101:14), and cold call Collin (1:04:17).
In this TalkingSense episode, we pick Indy Guha’s brain on being a Senior Advisor on Bain Capitals board and how that correlates to his role as VP of Growth Marketing at Sigstr. Listen in as Indy takes us behind the boardroom and discusses: Watch the video version here: https://talkingsense.com/
Bryan Wade lays out ABM strategies used at Sigstr Watch video version of the episode: https://talkingsense.com/
As a marketer, when do you feel like you are doing your job? Is it when you pass an MQL to sales, thinking that you have done your duty to nurture the buyer and it is now the sales team's responsibility to close the deal and drive revenue? A marketing leader, speaker, and the VP of Marketing at Sigstr, Justin Keller, delivers a call to action to the audience to shift their focus from the MQL, to pipeline and revenue. Are you thinking of betting all your chips on the MQL? Think again! Takeaways: A good way to think if your sales and marketing teams are aligned, is to ask the question, do they trust each other? Marketers can build the relationship with sales by sharing the responsibility for revenue and say, “I am just as concerned about hitting your numbers as you are.” Rather than focusing on the MQL, marketers should focus on creating value for the sales team, not leads. Consider, how can the marketing team nurture buyers to contribute to the sales pipeline? B2B marketers can learn from B2C brands in the way they create brands that can engage with humans. Focus on building a brand that can resonate with people. When marketing a brand, consider what words people use to describe your brand. You can use a question like, if this company was a car, what would it be? Brands need to match the product and the company culture to be authentic. Prior to purchasing marketing technology, the company should consider if they have the skills, time, and resources, to maximize its use. Does it align with the mission of what needs to be achieved? Involve yourself in difficult decisions. Do not brush them aside as they will not get easier. Face them head on because you will mature professionally on the other side. Imposter Syndrome-When you don't feel like you are worthy or that you have not earned what you received. You may really not be worthy, but someone thought you were, so rise to the challenge and do what you need, to prepare and advance in that position. Links: Twitter: https://twitter.com/justinkeller LinkedIn: https://www.linkedin.com/in/justindkeller/ Sigstr Website: https://www.sigstr.com/?utm_expid=.FCgKGoyyS1Cw0DzOKroA5w.0&utm_referrer=https%3A%2F%2Fwww.google.com%2F Sigstr Twitter: https://twitter.com/sigstr Sigstr LinkedIn: https://www.linkedin.com/company/sigstr/ Busted Myths: The MQL is king and it's what marketers should be consistently using as a measurement of success.-This is NOT the case. Nowadays you can get leads from anywhere, but it does not mean they are qualified just because the prospect clicked on a link or downloaded a white paper. Instead, marketers should be concerned with measuring their contribution to pipeline and revenue. Shout Outs: 7:46 James Buckley “Saywhatsales”
5 Key Takeaways: The Marketing Trends team sat down with some CEOs at the SiriusDecisions B2B Marketing Summit 2019, and have compiled the highlights on this episode. Our top 5 takeaways from these conversations: - The best content is that which you are uniquely positioned to create. "We challenge our brands to dig deep to figure out what is the one thing you can do that no one else can? If you go swimming in the sea of sameness, bad things will happen." - With a general transition toward subscriptions, focusing on new business is not as relevant anymore as the post-sale and customer journey expansion. - The goal of marketing is to facilitate value-creating transactions. - In order for an ABM strategy to succeed, it requires buy-in from the entire organization, not just parts of marketing and/or sales. - To handle escalations, be blatantly transparent and clear about how you're going to fix the problem. Click here for full notes & show notes: http://bit.ly/2xkNbaA Interviewees: Shafqat Islam is the Cofounder & CEO of NewsCred. Jon Miller is the Cofounder & CEO of Engagio. Eric Spett is the CEO of Terminus. Bryan Wade is the CEO of Sigstr. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
In this episode, VP of Marketing at Sigstr, Justin Keller discusses us why it takes a village to execute intentional ABM. https://www.linkedin.com/in/justindkeller/
As businesses across industries are increasingly required to use omnichannel communications and customer data to respond quicker to the changing needs of their markets, many companies are improving their existing tools and processes to meet the evolving business requirements. Whether it’s 50-year old email technology or 40-year old SMS texting – or newfangled chat apps – the use of communication channels are rapidly changing. In this episode, I sit down with Justin Keller, VP of Marketing at Sigstr, to discuss the new challenges and pains involved in managing today’s marketing engagement tools, delving into some granular details such as transforming digital corporate boilerplates (like email signatures) into a marketing tool, and harnessing customer insights from communication/interaction data. I will also ask Justin to drop some knowledge and data on what he learned from the users of Sigstr’s cloud-based marketing solution. We’ll also cover new tech tools and communication practices, focusing on mobile communications between the company and its customers. See acast.com/privacy for privacy and opt-out information.
Kelly Smith, a Notre Dame graduate with a degree in English, talks about how she applies her writing skills to her daily job and what it’s like to run a team in the Fellowship. Kelly is a second year Fellow and works at Sigstr, an email signature marketing company, and she is also a member of the Fellowship Leadership Team (FLT). To provide more context to my interview with Kelly, Fellows have opportunities to contribute to Orr Fellowship’s continued growth while learning essential skills as they recruit the next class of Fellows in addition to owning initiatives, planning events, and stepping into leadership roles. Orr Fellowship is a two-year, post-grad program, so every year we recruit college seniors to be the new class of Fellows. This means that there are only two classes at any one time, and this is where the term 1st year or 2nd year comes in, depending on which year of your fellowship you are in. With each new class there also comes a new leadership team. While we all participate in Orr and keep it running, much like a business, we do have a board of directors and two full-time employees, but we also have a formal leadership team to oversee different departments. For Orr, this is called FLT, or Fellowship Leadership Team. We have Chief of Staff, Director of Recruitment, Director of Finance, Director of Curriculum, Director of Civic, Director of Fellowship and Alumni Engagement, Director of Marketing, and Director of IT. First years have the opportunity to get plugged in and be on teams, while second years run FLT. In order to fill these positions each year, we host elections. Any 1st year can run for a role, and on election day they present their platform, answer questions, and the rest of Orr Fellowship formally votes in the next director for each position.
How do you go from your first user to your millionth? How can product integrations be strategic for growing a company’s user base? And how do you decide what integrations are worth creating? These questions and more are explored in this episode with Dan Hanrahan, (@danhanrahan8), Founder and President of Sigstr. Dan gives us insights on packaging, pricing, and when to make the decision to build again. If you’re looking to evolve your product and take your company to the next level, then this is one conversation you don’t want to miss. Connect with Dan - https://twitter.com/danhanrahan8 Learn more about Sigstr - https://www.sigstr.com/ Connect with Christian - https://www.linkedin.com/in/christianmbeck/ Connect with Anna - https://www.linkedin.com/in/anna-eaglin/ Learn more about Innovatemap - https://innovatemap.com/
Bryan Wade, CEO at Sigstr, joins me on this episode.
Show highlights: 04:30 - Intro to Tucker Hood, Account Executive at Sigstr. 09:50 - Creating video for LinkedIn as a sales rep at the seat at Sigstr, both providing sales advice and sharing thoughts on personal development and leadership. 12:30 - Tucker sharing his battles with alcohol on LinkedIn, being 6 months sober. 16:30 - How Tucker handled social pressure to not drink, and what sources of inspiration/ mentors helped him quit alcohol 19:30 - Does publicly sharing problems with alcohol make it easier to manage? Sobriety enabling career progression. 22:40 - Recommendations for others struggling. 26:00 - Tucker's tips for success in sales. 31:45 - Social selling and what it means to us, ethical ways to do social selling. 34:30 - Companies enabling reps to do personal branding with video or written form, outside their companies. 40:30 - Be nice to each other, and stay positive. 41:30 - Closing remarks about if you're in a bad place how to ask for help, where to find Tucker.
This is a fantastic new podcast episode! Please Please Please leave us a review on iTunes! "How To Automate Custom Signature-Creation to Boost Sales"
Bryan Wade, CEO of Sigstr (sigstr.com), provides an overview of email marketing and outreach, and how his company is helping businesses maximize their marketing efforts and bring in new accounts. For over a decade email has been Wade's sandbox; he has a wealth of experience in the areas of email marketing, sales, and new business development. Wade was highly involved in the expansion and success of ExactTarget, the email marketing behemoth that was eventually acquired by Salesforce. At Salesforce, Wade served as the chief product officer of the Salesforce Marketing Cloud. Now, as the CEO of Sigstr, the Indianapolis-based email signature marketing platform, Wade seeks to continue his work in helping businesses and corporations get their message and vision out to their customer base, to expand into new markets, and never miss a single opportunity to market successfully. Sigstr's mission is to convert every employee email into a successful marketing campaign. And with Sigstr's dynamically targeted CTA banners, businesses can highlight their important events, promote their content, and align their brand with targeted audiences that get results. Sigstr's platform offers many options for businesses and companies seeking to expand their marketing outreach, penetrate new markets, grow their operations, and connect with value customers. For account-based marketing, Sigstr provides a home to view target accounts and get a better grasp of how your efforts are impacting account penetration and development. Sigstr allows users to create targeted promotions to drive accounts and guide them. For event marketing, Sigstr will ensure that you are always targeting the right audience for a particular event or gathering that is on your upcoming calendar. Sigstr will help you track attendees and make sure that your exclusive VIP list is on your preferred guest list. And for sales and content marketers, the Sigstr platform assists with sharing your premium marketing content through employee email signatures, achieving greater visibility with your highest regarded accounts, and tapping into new networks. As the most valued relationships exist right in employees' inboxes, Wade explains how the Sigstr platform can ramp up your marketing efforts with powerful products such as Sigstr Pulse and Sigstr Campaigns. Wade discusses the nuts and bolts of how their system works, from the initial gathering of data, which includes names, titles, phone numbers, etc., to the marketing aspect, where specific dynamic banners are created that sit below the signature to garner attention and generate responses. He breaks down the particulars of what their dynamic banners address, from call-to-actions such as invitations to events and webinars for new prospects on your email list to new product launch information, etc. for customers. Wade describes how Sigstr's platform is customizable and is processed centrally by Sigstr, allowing marketers to simply connect, while Sigstr does the work to update, change, or inject new information into outgoing emails. Wade outlines some of the exciting features Sigstr's platform can implement such as the use of animated gifs and click-through analytics. Through extensive research, Wade's team at Sigstr has sorted through massive amounts of useful data and testing to zero in on the most successful methods email marketers can implement, and incorporated it all into the Sigstr platform. One of their findings was that human faces or call-to-actions within the email received higher click responses than any other data or imagery. And as Sigstr is customizable and expandable, Wade states that their clients are able to run dozens of different campaigns concurrently, to put their metadata to work, and thus maximize outreach.
This week we have a MarTech Spotlight episode with Brad Beutler and Ben Brandstatter of Sigstr giving us a demo of their email signature management software. Sigstr shows us how their SaaS gives you a centralized platform to add and manage signature line banners, track banner stats, and much more. #B2B #IfYouMarket
How can early stage SaaS startups dramatically expand brand awareness and increase lead generation without spending a ton of money? On this week's episode of The Inbound Success Podcast, Sigstr VP of Marketing Justin Keller talks about co-marketing partnerships and how they've helped Sigstr gain traction without requiring a massive budget. Listen to the podcast to hear how Justin built and nurtured co-marketing relationships and get actionable tips on building your own co-marketing program. Transcript Kathleen Booth (host): Welcome back to The Inbound Success Podcast. My name is Kathleen booth and I'm your host and today my guest is Justin Keller, who's the Vice President of Marketing at Sigstr. Welcome, Justin. Justin: Hello, I'm so glad to be here. Here's Justin and I doing our interview Kathleen: I'm looking forward to interviewing you and learning more about the journey with Sigstr and how you guys have grown. Before we dive in, tell the listeners a little bit about yourself, your background, and also Sigstr and what it does. Justin: Yeah, absolutely. So, I've been doing digital marketing for software companies for about 15 years now. I got my start as the first non-founding employee of a company called ChaCha way back in the day, and that's what really gave me my bug. They were located in Indianapolis and I really wanted to do the high tech thing, like full boar. So I went, I got myself an MBA and the day after I graduated, I packed up my car and I just drove west to try and make it happen in San Francisco. So I was out there for about seven years, running a SaaS marketing team, having a great time learning a lot. And my wife and I decided, you know what, I think it's about time to head back to the Midwest. And so through my network found Sigstr and came on as the Vice President of Marketing about two months ago now. I've been absolutely loving it. What Sigstr does is, we take over -- not take over -- get into the employee email system and we standardize the business card info in an email signature. But what's really cool about what we do, is we insert dynamic, targeted ads in every single email. And employee email is just a ridiculously high balling channel. It's going to extremely engage people and we can get really targeted promotions in every email, and really magical stuff can happen for marketers. Kathleen: That's awesome. And, full disclosure, here at IMPACT, we just started using Sigstr a couple of months ago and it was largely because one of our newest team members in the team that I run, which is our marketing team, came from another company that had Sigstr and she, from day one, was singing your praises about how effective it was and what a game changer it was for their marketing. So, we just implemented it recently and it's been really fun to watch the results. I mean, you're right. There are so many different ways you can use it. I think for us, initially, we've been using it to try to drive registrations for our webinars. We do two webinars a month and email does have such incredible reach, especially when you think about people, like on your sales team, who are really out there emailing people that might not be in your day to day contacts. It's such a good way to get your content and other things in front of people that otherwise might not necessarily see it right away. Justin: Yeah, and it's passive, it's kind of like where it's very frequent and it's not like a hard call to action, right? It's not like a mass email where you get it and you're like, "Okay, I can delete this out of my inbox right now." You're gonna pay attention to that first email and you're definitely gonna see what's in the bottom. We actually ran out of some eye tracking studies with an artificial intelligence company that showed that people's eyes start right down to the bottom of the email if there's a well branded signature there. Kathleen: That's so cool. What I like about it, selfishly as the person responsible for marketing, is it gives my team a lot of control over how the brand is deployed, and the consistency with which it's deployed. Instead of having everybody going rogue and creating their own signatures that may or may not be great, we can establish a format and we can maintain control over that, while still giving the individual some input into what they want to have in there, which is what is so nice about it. Justin: Definitely. But no more Comic Sans in the signature, no personal quotes. Kathleen: Exactly, exactly. Oh boy, I could spend a lot of time talking about that. So, Sigstr's great and everybody should definitely check it out and certainly, if you've ever gotten an email from me, you'll see it at the bottom. What's been interesting to me is, Sigstr as a company, at least from the outside looking in, has really had this meteoric rise in terms of visibility. I've been in the agency world for a long time, and I feel like you guys came onto the scene and it was like, hot and fast. As a marketer, when I see something like that, I'm always curious to dive in a little bit more deeply and learn what was happening behind the scenes that leads to that because, obviously, that's what this podcast is all about. It's like, "Hey, share your secrets with us so we can do it, too." So tell me a little bit about that. Justin: Absolutely. And you're right, we had a really big year last year. We got Series A funding from a bunch of phenomenal investors and that's really when we were able to step on the gas. We were kind of bootstrapped before that. What happened is, it's one of those things where unfortunately it's kind of everything. Everything kind of came together at once. But I think the things that really allow those things to come together is a really strong content program and a really big focus on developing co-marketing relationships and kind of agency relationships as well. Kathleen: Really? Okay, let's start with the content program. That's obviously the heart of inbound marketing, which is what we like to talk about here. Tell me a little bit about your approach to creating content for Sigstr. Justin: So, when you're working with a product like Sigstr, it's one of those things where, email signatures are very familiar but the way we're approaching them is completely novel, right? It's kind of like a brand new channel in many ways. So there's a lot of market building we have to do and we felt like content was the best way to do it. We're lucky to have on our team Brad Butler, whose just a phenomenal content marketer. It kind of heads up the program and he's really, really good at getting in with our customers and learning about the ways that they're using it and celebrating their success in finding different ways to tell a similar story, in repeatable ways, things that we can use for both lead generation but for sales enablement too, and that's been huge. He's also really good at kind of taking what we do, so again, it's a new channel, we need examples, right? So customers are great but we definitely "drink our own champagne," that's the term we use here. We drink our own champagne. Kathleen: Can I just stop you and say how much I appreciate that you say champagne because, maybe it's just that I'm like old, but every time someone says they're drinking the kool-aid, all I can think of is- Justin: Is Jonestown? Kathleen: Mass murder in Guyana and I'm like, "I don't know that it's a positive thing to be a Kool-aid drinker." And the fact that Kool-aid is, objectively, kind of a disgusting drink in my opinion. Justin: Yeah. Kathleen: And this could be controversial, because I have an eleven year old who loves it, but I look at it, and I'm like, "That is just gross. Don't put that in your body." Justin: Yeah, no, absolutely not. And then the other one people, the other thing people say is, eating our own dog food. Kathleen: Oh, which is also just horrible. Justin: Yeah, how much are actually making dog food, in which case that's actually really gross. Kathleen: If we accomplish nothing else on this podcast today, other than getting people to switch to "drinking their own champagne," I will feel as though we've made an important contribution to society. Justin: Yes, yes. Absolutely. Kathleen: This is major. Justin: Cool. Thanks for joining us everybody! Oh, champagne. So, we tell really cool stories. I mean, we're using our product in really, really innovative ways. Just to give an example, and I'm not trying to make this into a commercial, we align the signature message with opportunity stages. For example, when one of our AE's completes a demo, they click the little button in sales, the demo's done, and for the next two weeks, anytime anyone at Sigstr emails someone at that company that we just finished the demo with, they will get a message that says, "Hey, thanks for taking a demo. Click here for more resources, so they can kind of learn a little more, kind of thing. There's kind of an IT process when you're installing Sigstr, and when we go into that phase, the signature's like, "Hey, here's everything your IT team needs to know about onboarding signatures." Telling stories like that, and getting people to think really creatively about how to use the tool is great. And then lastly, developing relationships on the co-marketing thing is one of the biggest legs that a co-marketing relationship stands on is kind of content swaps and developing content together. So we've been really fortunate to make a lot of really good friends in the marketing community and being kind of a unique product, we don't really have any competition, and so we're able to play really well with a variety of different vendors and tell really cool stories together. Kathleen: So I want to get to the co marketing and content swaps in a minute, but first, on the subject of the content you're creating for yourselves, the thing that I always find interesting, especially with companies like Sigstr, that -- you said it, you make a product that helps people create email signatures -- you could very easily have an entire content strategy that revolves around talking about email signatures, but, that can be a really boring subject, right? So I'm curious to know how you guys think about content, how much of your content is specifically about the product, how much of it is about the broader subject of email signatures, and then how much of it really departs from that and is about the broader challenges that your audience is facing? Justin: Yeah, I'd say it's probably 30/70. I think 30% is probably talking about email signatures -- maybe more like 40 -- because you're right, it can get old quick. And so our kind of guiding light, really, in our content program, is, will a marketer read this blog post and walk away a better marketer? So you can get that done with email signature stories, sure, but we really like to focus on the broader industry and figure out how we can tie in our story wherever it's appropriate. But we're really, really focused on creating content that just like is valuable, right? We do a lot of talking at ABM (account-based marketing) events. We kind of have an ABM product ourselves, so we've been driving a lot on the power of aligning content at the right time, whether it be through an email signature or through an email or what have you. We see ourselves as one of many channels that every email marketer, or I'm sorry, every marketer should use. And so we don't just focus on ourselves. Kathleen: And so for anybody listening, ABM -- account based marketing -- and I know you guys, in fact, I went to an event recently where somebody from Sigstr spoke about that; how to use Sigstr for account based marketing. That is such a hot topic right now, so that's pretty cool. Okay, so you've had this content strategy. Let's shift now and talk about the content swaps, because you're obviously creating content for your own site. When you think about co-marketing, let's take a step back and just, if you could explain a little bit more about how you think about it. Who are you looking to form partnerships with? Is it companies that have an audience you're looking to reach? Or is it companies that have complementary products? Justin: Mmm-Hmm (affirmative) Kathleen: Or is it all of the above? Justin: It is a little bit of all of the above. And like I said, we are pretty neutral in the marketplace. We've got a wide variety of friends that we can pick to work with, the more the better. Organizationally, Sigstr is all about developing relationships and being just a good partner. And so, yeah, we absolutely are looking for people with sympathetic audiences. We are a reseller to marketers, we provide full marketing to tech companies. And we work with brands that we really admire. There is no shortage of ... I think the most recent marketing landscaping is over 5000 companies. So there's a lot of people to play with, but we really like to find the brands that we look up to. And I mean that, we look up to the brands. We definitely feel like we're lucky to be hanging out with some of the brands we work with. Kathleen: What would be some examples of brands like that? Justin: So we work a lot with Terminus, whose kind of an ABM app platform. We work with PathFactory and with Uberflip. We work with, kind of everyone you know? A lot of people that are in the ABM landscape or demand-based ... those guys. And, it works out really well for us because ... let me back up. The way we approach it is, "Hey we really want to work with you. You definitely have a bigger reach, and a bigger microphone towards the audience we want to get in with, but let us do all the groundwork. Let us, kind of, help you create a great piece of content and if you'll do us the honor of posting it on your website or putting your logo on a piece or whatever" it feels like a fair trade to us. Kathleen: That's great. And funny enough, so, Nikki Nixon who heads up the #FlipMyFunnel community for Terminus has been a guest for us on this podcast in the past and I too ... I look up to them. I think she's done a great job building out communities so, that's an awesome example. Justin: They really have. That whole #FlipMyFunnel thing is amazing and again it's another example of just being super neutral. It spun out of the Terminus company but they are agnostic when you're dealing with vendors. When Terminus goes to the #FlipMyFunnel conference, they are going as sponsor they're not like the people that are hosting it. Kathleen: Yeah, That's awesome! I'm interested in the content swaps because I think there is ... There's a lot of potential there. There's not only the opportunity to get in front of a new audience by creating content on somebody else's website, but there's also backlinks which, as a geeky marketer I'm really into. I guess the question that I have -- because we look at this all the time -- is about bandwidth. You have your own content you're creating for your site and then it can be very time consuming. Do you have a certain target for how much of your marketing team's time goes into creating content for your own platforms versus content for your partner platforms? Justin: I think it's really ad hoc and it's opportunistic for us. The way we evaluate it really is, it's kind of like getting to first base with a partner, right? The content swap is the easy thing to do, right? If you have content laying around that is somewhat relevant to the partner or whatever, it's really easy to kind of repurpose that. Just take it, put a fresh coat of paint on it. Figure out how you can talk about the partner and yourselves in it in a way that tells both of your stories. But then really, when we're looking at it, it's partners with whom we want to partner more deeply, right? We want to be hosting events with them, we want to be doing web events with them. Maybe there's even a product integration down the road and it's really a good way of dipping your toe into a bigger partnership because, it does kind of have lower overhead than, I think, many other marketing initiatives and if you can prove that success there it makes sense to keep the relationship going and getting a little more serious about it. Kathleen: I'm sure there are people listening who are thinking, "this is an approach I might want to experiment with" and I would be willing to put money on the fact that a lot of them are probably in the same shoes you were in when you started, which is, "I'm gonna be approaching partners that have a bigger audience than I do." As a David going after a partnership with a Goliath, can you give listeners some advice on how you approach it so that both parties feel like it's a win? And, how do you then manage and maintain that relationship in a way that's mutually beneficial? Justin: Yeah. One of the ways that we approach it is, usually, we will do the majority of the work. We get really scrappy about it and say "Hey, just by virtue of participating with us ... that's all you have to do. You have to show up and smile, right?" And, we'll kind of do the rest. So offering to just "plus up" whatever their content initiatives were, kind of for free, is usually pretty healthy. I think developing personal relationships is also a really good way to do that though so, a lot of the relationships that we've got are people that we've met out on the road at conferences or just kind of networked with and it started as a buddy-buddy relationship. Having conversations marketer to marketer, kind of like we're doing just now. Not having an agenda really in place. Just kind of be like, "I really think what you guys are doing is amazing, I want to learn more about it. What are your big campaigns and projects this quarter?" And then, ending with "I'd love to have our brands play together one day." You know it's great. I think the more partners you have, the better. It helps kind of edge out competition and it helps really shine a brighter light on both of your brands even if you don't have as big of a reach. You're still introducing new people to that brand. Kathleen: Yeah, definitely. I have a little anecdote about this. I think people are gonna hear you say things like, "Oh, we're big into relationships and individual one-on-one stuff.” It's easy to kind of hear that and be like, "Yeah, yeah, yeah." So the reason that we started talking to Sigstr is that we had a new employee who had used them previously -- and that's Stephanie Casstevens -- and she came from another company that had Sigstr and she was ... She's just like, the most enthusiastic individual on the planet to start with. Justin: It's true. Kathleen: Which is why we love her! But it's easy to find somebody like that who evangelizes your product and say thank you and appreciate it, but I think a lot of companies don't take that extra step and really show the love back. I'll never forget ... I think we were on Slack or on a Zoom call and she's like, "You're not gonna believe Sigstr just sent me this amazing box full of swag and really cool stuff!" And, it was just that little touch. I know that there was a handwritten note in there just saying how much you guys appreciated her, and that kind of thing goes a long way. And so, I think from what I've seen, you all do a really nice job of that. Justin: We spend a lot of time and a decent amount of money doing that. We do send a lot of swag ... If, anyone really wants some Sigstr swag, hit me up! Kathleen: Ooh, what's the best way? Should they Tweet you? Justin: They can Tweet me or they can shoot me an email. @JustinKeller is my Twitter handle and Justin@Sigstr is my email. Hopefully this doesn't come back to bite me. When we get new customers, we send a note. We spend a lot of time doing handwritten notes. And we'll recruit many people. We'll have our design team. We'll get some of our sales people, and we'll all huddle around a table and write personal notes just to ... Kathleen: That makes such a difference. Justin: I one hundred percent think it makes all the difference in the world, and it's not scalable, and that's probably why more people don't do it and why it does have such and impact. Kathleen: Yeah. Justin: It's just rare. I mean, it takes a lot of manpower to pull it off. But, it's kind of one of our core beliefs that we need to be good partners and that's kind of how it shows up for us. Kathleen: Yeah, I feel like handwritten notes are a lost art and I think it's only going to get worse because I was just talking with my son, who is 11, the other day and, you know, he's not ... they're not teaching him cursive and ... Justin: Mmm-hmm (affirmative) Kathleen: I just think all of these things, when combined, and the fact that they all live on devices ... You're only going to see fewer and fewer handwritten notes. But even my son, who doesn't write anything, when he gets something in the mail, he's like, "What? I got mail?" And he's so excited! So, I just think it's such a great opportunity to make a connection. Justin: It's true. And that old school thing is coming back again, right? Back in the day, everything was done via mail. And, back in the day, email was not thought of as a channel. But you know, now here's Sigstr growing like a weed using email signatures. I mean, I don't want to say direct mail but kind of like, really personalized handwritten stuff -- I think that's, it's so old school, its new school again. It's like the vinyl records of marketing. Kathleen: Well, even direct mail -- I think you have to do it right but, we used to do dimensional mail for clients, which is direct mail but in a box. Justin: Yeah. Kathleen: And, there's almost nobody out there who will get a box and not open it. Justin: Totally. Kathleen: You get direct mail and if it's flat mail, you just toss it right in the trashcan so, that's the first hurdle you have to overcome. It's just getting somebody to open your thing. Justin: Yeah. Kathleen: And, everybody thinks, "Ooh it's a box, maybe it's a present." Justin: Yeah. Kathleen: So, I think with all of these things it's just about how you use it, because I can't even count on one hand how many times I've read articles about email being dead, which is just so false. It's how you use it, you know? Justin: It's true, it's true. We actually included in your swag box, we've got stickers that say "Email will never die." Kathleen: Yeah. Justin: And ... Kathleen: Long live email! Justin: Yeah, I agree. Kathleen: I love that. So, you've done all of these ... This co-marketing. You've got your content strategy. Can you share any numbers about the impact this has had on the business, whether that's in terms of traffic growth, or new leads? You're saying that this has been successful for you and it's ... Justin: Yeah. Kathleen: ...really driving your growth. Do you have any data to back that up? Justin: We do, yeah. So, in terms of the content swaps I don't think I can point to any good numbers. Our traffic -- website traffic -- has definitely increased, I mean, substantially for us. Almost 10 times in the past year. Kathleen: Wow, that's amazing! Justin: And I can't point back to any co-marketing initiatives exactly. I think that's just kind of a ground swell. But through these partnerships we've started hosting third party events at all the conferences. So we've kind of got this little branded event that we've called "All about margaritas," which is a different interpretation of the ABM acronym, right? And ... Kathleen: That sounds like an event that I would come to. Justin: Exactly, right? So we worked with BrightFunnel and with UberFlip on hosting these events. And it's one of those things where like, I mean, you know conferences are not cheap. I mean that is ... Kathleen: Yeah. Justin: I would posit pretty much everyone on this call, it's probably their biggest -- if they do conferences -- their biggest line item in the marketing budget. If you kind of have a bad place -- a bad booth place -- or you know, it's a really crummy conference, it's really tough to maximize your investment there. So what we've done is we do these little after parties where we're all promoting it together. We're all having a lot of fun with the promotion. And yeah, I mean for the one we just did -- the Marketo Summit -- we had well over 700 people registered. Kathleen: Wow. That's a lot of margaritas. Justin: It is a lot of margaritas. We actually had to kind of get a waiting list going. It was a very good problem to have and it's been tremendously successful. So we're kind of doing that more and more. We're taking that on the road. Kathleen: So are you getting lists of conference attendees from the conference organizer and that's how you're reaching out or how are you doing that? Justin: Totally organic social, a social promotion. We put it in our, you know, our newsletters or whatever. I will tell you a little secret, and again, I'm so not trying to make this commercial for Sigstr. Ten percent of those -- no twenty percent, twenty percent of those -- registrations came from Sigstr signatures, right? So it's one of those things where you're just passively emailing, doing your thing, but you know, people see the call to action and they're like, "Oh, that sounds like me." Kathleen: And you know that because, as I understand all of the links in the Sigstr signatures, you can build them out as tracking url. Justin: Oh come on, yeah. Kathleen: So concrete proof that that's where it came from. Justin: Yeah. Really, really deep analytics. Everything integrates with marketing automation or with your Salesforce or whatever. So you can get really good analytics and even kind of attribute pipeline to it. Kathleen: That's awesome. Justin: Yeah it's really, really great. So yeah, huge. We did another one. We had almost 200 people register for that, which we were thrilled about because it was the day before the conference even started and it was, you know, it's a smaller conference to begin with anyway. So that's kind of been like the ultimate culmination of these partnerships and how things have really, really shown up in the pipeline for us. Kathleen: That's great. Well all really cool and really interesting stuff. I love what you guys are doing. You were also mentioning that, you know, you have some great strategies for building relationships and what a big part of how you approach things that is outside of, you know, sending people swag boxes. Any other tips you have for listeners on that? Justin: Yeah, we spent a lot of time on social media, like engaging. Not like trying to be like, "Hey, take a demo," you know. I'm just kind of like following him around, like engaging with them, actually keeping up with their tweets, retweeting big moments for them and just kind of being a friendly face in the social crowd. And we think, you know, even the personal engagement, it's tough to fly out and see customers, especially when you're a small company, a growing company like us. We do try and make a point to build in as many customer visits as we can. Just because that face time is so much ... so important, right? When you really connect with someone on a human level, the relationship changes, but you know, people develop an attachment with you and I think that's such ... I think emotion is such a huge buying trigger that people ignore. And I think that's what it all comes down to is really, you know, developing relationships, developing an emotional connection is really what I think helps drive a business and a brand. I may get this quote wrong, so please fact check me audience, but I think it's like 95 percent of all buying decisions are based on emotion. Then the rest of the buyer's journey, I mean, that's like before the purchases or the buying committees even started. And from that point on, the buyer's journey is all about substantiating those emotions, right? And that's why content is so important in showing up data is to prove to someone that their emotions are correct. Kathleen: Yeah, I definitely can see that. And I'm curious, you know? Well, I can see see where emotion is so important, especially because your audience is marketers. Justin: Mm-hmm (affirmative). Kathleen: And I know from being a marketer myself for a long time that one of the biggest challenges we face is tool overload. Justin: Yeah. Kathleen: You know, every organization I've worked in, one of our biggest line items is recurring monthly SaaS subscriptions. Individually, they might be small amounts of money, but it adds up quickly and so what happens when you have this proliferation of software tools is inevitably, you know, there's some percentage of them that you don't use. Certainly you don't use them to their fullest. But I have found in my experience that when I have a good relationship with the vendor then, you know, those are the ones that tend to get the love. And what's great about that for you -- as somebody who is selling SaaS is -- churn goes down with those situations. So I think what you've said rings really true to me as somebody who is a target for you guys, and I know it's true for us at IMPACT. Like, we felt a lot of attention from Sigstr in terms of helping us get started and get going with the product and that makes a huge difference. Justin: Yeah, totally. I think you had the podcast with Dan Moyle. Like, I think he's telling the same story. It's all about developing those relationships and, I think that especially in the age of automation and robots and everything, I think just like how email is kind of important for the same reason, right? Bringing the humanity back into marketing is more important than ever. Kathleen: Yeah, so true. Well I want to make sure before we wrap up that I have two questions I always ask everybody who comes on this podcast and I definitely want to ask you and get your perspective. One of them is company or individual, who do you think is doing inbound marketing really well right now? Justin: So we do this thing and we were trying to get the ball rolling on it, but we do this thing internally we're calling "Brand Crush Monday" where we kind of just find a brand we really like and ... Kathleen: I love that. Justin: And so the most recent one that we're all kind of fawning over is a company called Tunnelbear. Really, really just like, it's just one of those websites where it's like, even if you're not a buyer, you just kinda want to click through and see what all the pages have. They've done a really good job of that. I think Uberflip does a really good job with inbound just because it creates such a good time to experience where you kind of are, okay, piecemealing your information away for an exchange for interesting content. They do a really good job of progressive profiling. So I like what they're doing a lot too. Kathleen: Oh, I can't wait to check out Tunnelbear. I've seen it Uberflip and I agree they're great. Justin: Mm-hmm (affirmative). Kathleen: But I love when I hear new ones that I didn't know about before. So that's awesome. Second question, you know, with the world of digital marketing changing so quickly and especially with it being very technologically driven, the challenge that I hear most from marketers is just keeping up with all that new information and staying educated. How do you keep up and stay educated? Justin: Yeah, I think I try to do about a book a month, either read or listen to. Now that it's nice and I can walk to work, I get a lot more of that in and then podcasts for sure. Kathleen: Any particular favorite podcasts? Justin: Well since we've met, I've grown quite fond of yours. Also like, I liked the Andreeson Horwitz podcast a lot. I like Sangram Vajre's #FlipMyFunnel podcast. I think that one's also pretty great just because it's so frequent and it's pretty digestible. What else? What else, what else? I mean those are my main ones off the top of my head. I do have a lot of guilty pleasure podcasts I listen to as well, but those are the marketing ones that I really, really like. Kathleen: And then a fall onto that, any particular books that you've read lately that you would recommend? Justin: So when I joined Sigstr, I bought for my entire team a copy of Contagious by Jonah Berger. That was kind of like my bio. I was like, "Read this, this is the new Bible." And then Good to Great I think is another. Who wrote that? Jim Collins. Kathleen: Yeah. Justin: Another fan. I think those are both like 101 -- you have to read these if you're a marketer -- books. Kathleen: Yeah, those are some good ones. I just finished Eating the Big Fish, which is about what it means to be a challenger brand. That's also a great book if you want one for your recommendations. Justin: I do. I'm going to the beach. I'm going to need some reading materials. So I appreciate that. Kathleen: Yeah. It's funny because I've been wanting to read more books and so I finally bit the bullet, and I really like actual books because I like to underline and write notes and margins and things, but I just couldn't move fast enough doing it that way. And so I finally bit the bullet and decided to try Audible and now I'm completely hooked because I listen to books on 2X speed and I'm like tearing through these books. So that's one of the reasons I love asking people this question at the end of the podcast. I get to get recommendations from my own list. Justin: Awesome. I will think of some and I'll shoot you an email. Absolutely Kathleen: Great. Alright. Well for people who have questions for you or who want to check out and learn more about Sigstr what is the best way for them to find you individually online and of course then please, if you could share Sigstr's url. That would be ... Justin: So Sigstr is Sigstr dot com. And then if you want to find me online, I think probably the best way is just a twitter, @JustinKeller, one word, is my handle. And then LinkedIn, I think is just Justin Keller, but I think your listeners are probably pretty savvy with the Google. Kathleen: They'll figure it out and if they can't, I will put those links in the show notes. Awesome. Great. Well thank you so much for joining me today. This has been really fun hearing about how you guys approach things. Justin: Thank you so much. This was a treat. I really ... this is my first podcast as well, so thank you for that. Kathleen: Well great. I'm so honored. That's great. Well, hopefully first of many. Justin: Hopefully. Kathleen: Well, thank you again for joining me and if you are listening and you liked what you heard, I would really appreciate if you would consider giving the podcast a review on iTunes, Stitcher, or the platform of your choice. And if you know somebody who's doing kick ass inbound marketing work, tweet me at @workmommywork because I would love to interview them. Thanks again.
This week’s guest is Tom Eggleston. Tune in to hear my conversation with Tom and his market disrupting career that has led him to winning an Emmy Award, pitching Fidel Castro, navigating a hostile takeover, leading an IPO at Amway, exiting with an automotive startup for $100 million, backing Bob Dylan’s music producer in a medical venture, winning an APEX award for his work as the CEO at CP Morgan, and applying machine learning to real estate data in his current venture, RENU property management. Tom’s midwest venture fund, Charmides Capital, currently boasts a portfolio that includes Hyde Park Ventures, M25, Sigstr, Realync, Emplify, DemandJump, Bolstra, and Odyssey Media Group.
Seth Godin says we're living in an age where people just ignore stuff — and only the remarkable stuff will spread. If you can get your audience to share your content online, it truly can spread like wildfire. So how can we as marketers create the type of content that people actually want to share? In this episode of the Cloudcast, we learn a few principles of psychology to help us create more scientifically shareable content. Host Heike Young talks with Dr. Susan Weinschenk, a behavioral psychologist, and Brad Beutler, a marketing manager at Sigstr who crafted a blog series that now accounts for 4 of his company's top 5 posts ever. With Brad's stories from the field and Susan's tales of science, you'll be both entertained and better trained on how to make truly shareable content for your brand. Enjoy this episode? Have more questions or ideas for a future Cloudcast topic? Connect with Heike on Twitter. http://twitter.com/youngheike
Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud. Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and insert dynamic, targeted content to communicate effectively both internally and externally. Sigstr integrates with leading CRMs to even segment and personalize the messages. The solution is incredibly affordable and great for every business - large or small. It integrates seamlessly with both Exchange and Gmail, the two largest providers of corporate email services. Bryan discusses his history - from getting his degree in MIS, his work as a CRM consultant, his rise in ExactTarget and Salesforce, and all leading to his taking the helm of Sigstr. He shares some incredible advice that you won't want to miss. Sigstr recently launched an ABM feature, a feature that allows marketers to target accounts, industries or regions with specific content (and clickable CTAs) in employee email signatures. Special Guest: Bryan Wade.
Shira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on: - How Sigstr tested the market and got their first leads - Things you can do to spread content when you have no money - Sigtr's sales and marketing stack - How to build referrals Please share this podcast. About Dan Hanrahan Dan has spent over a decade starting, leading, and growing technology businesses. His experience spans across recruiting, ecommerce, and marketing technology, and he’s played key roles at companies like Brooksource, iGoDigital, and ExactTarget. His latest business, Sigstr, makes it simple for marketers to take control of branding and marketing in the employee email signature. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com
Dan Hanrahan, Founder and CEO of Sigstr, joins the Content Pros Podcast to discuss the huge conversion potential in employee email signatures. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story In This Episode How thoughtfully leveraging the most common of daily interactions can lead to a conversion Why marrying your best content with people who are communicating with people means looking to your email How enabling your sales team to easily access applicable content leads to campaign proliferation and conversions Why setting your content up for success means creating easy personalization for your employees How employee signature marketing leads to open rates that can match or beat the best email marketing campaign Resources Dan Hanrahan on Twitter: @danhanrahan8 Sigstr Visit ContentProsPodcast.com for more insights from your favorite content marketers.
One of our favorite things about #thePawdcast is hearing what makes people tick, what they are most passionate about, why they do what they do. The answer for Dan Hanrahan is that the art behind email signatures and how to utilize them to generate more revenue is what makes him tick, what keeps him up at night, what has helped him create the company Sigstr that is growing consistently, at an exponential rate, raising investor capital and generating millions for their customers around the globe. We dive deep into this episode about the science behind a great email signature, the challenges, obstacles, and accomplishments that Dan has faced starting and growing Sigstr. We discuss a lot about managing teams, where email signatures will go especially in a marketplace being modified with newcomers such as Slack and Hipchat alternatives to email, and more. This is surely one episode of #thePawdcast that you will not want to miss! Sigstr's Website: www.sigstr.com Sigstr's Twitter: www.twitter.com/sigstrapp Dan Hanrahan's LinkedIn: www.linkedin.com/in/danhanrahan Listen on iTunes: https://itunes.apple.com/us/podcast/the-pawdcast/id1071470844?mt=2 Listen on SoundCloud: https://soundcloud.com/pawdcast/episode-020-dan-hanrahan-sigstr Watch on Blab: https://blab.im/chop-dawg-thepawdcast-with-dan-hanrahan-at-sigstr Watch on YouTube: https://youtu.be/V68GKtWfIYA About #thePawdcast — Discussing all things entrepreneurship, startups, creativity, businesses, innovations, self-awareness and everything in-between. Hosted by Joshua Davidson, Eddie Contento, and Daniel DiGangi. Brought to you by ChopDawg.com.
The average employee sends 10,000 emails per year. That’s 28 emails per day, or 28 daily impressions that prospects, customers, and users are having with your brand. Signature marketing is a massive opportunity and an easy win to tackle. In this episode, we talked with Dan Hanrahan, Founder of Sigstr, about how to get started with signature marketing.
I would love for you to try something different today. And who knows? This might be something that could greatly impact your business (if it hasn't yet). The tool that I'm talking about is Sigstr, which is a new way to capitalize on employee emails or marketing channels. Gracing today's show is Dan Hanrahan, the […] The post TSE 291: How to Use Your Email Signature to Generate More Business appeared first on The Sales Evangelist.
Margaret Hartwell is the author and co-producer of "Archetypes in Branding: A Toolkit for Creatives and Strategists." She joins the Business of Story Podcast to reveal how implementing character archetypes will humanize brands. The Business of Story is sponsored by ACT!, Sigstr, Emma, Convince & Convert, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Brand archetypes and personality archetypes based in Jungian psychology Why archetyping is so important to business How to use archetypes to understand where your brand gets authentically positioned in the marketplace How business leaders can use archetypes to help set company vision and mission The four primary archetypes Resources Archetypesinbranding.com Margaret's Archetype Cards “Archetypes in Branding: A Toolkit for Creatives and Strategists,” by Margaret Hartwell "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,” by Margaret Mark and Carol Pearson Chipotle's "The Scarecrow" Apple's 1984 Spot Carl Jung Jean Shinoda Bolen James Hillman “Women Who Run With the Wolves," by Clarissa Pinkola Estés "Sacred Contracts," by Caroline Myss "The Book of Symbols," by Taschen "The Neurobiology of the Gods," by Erik D. Goodwyn Livework Coaching "Building Trust Through Story," with Dr. Paul Zak Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode Why your personas are critical to the complex B2B sell How the “pronoun shift” will have a profound impact on the relevance of your content What the Greek legend of Narcissus has to do with your brand Why it’s important to turn one-off campaigns into serial business stories for true customer engagements Tips to start creating your own buyer and customer personas Ardath’s Relevance Maturity Matrix and how to make the shift to being relevant in the marketplace Resources Ardath's Twitter, @ardath421 Ardath’s books, “Digital Relevance” and “eMarketing Strategies for the Complex Sale” Marketing Interactions Content to Conversion Conference, Feb 15–17 Robert McKee Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Matthew Winkler, educator and originator of the TED-Ed Talk "What makes a hero?" joins the Business of Story Podcast to crack open the Hero's Journey and illuminate the process of applying story to your brand. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode Why a single story that is represented through the lens of various cultures around the world (monomyth) is important How to live the hero's journey in your day-to-day life Identifying customer personas to build empathy Authentically connecting the brand story with the customer story The most basic story form: change vs. status quo Resources Matthew's TED-Ed Talk, "What makes a hero?" Matthew's upcoming book, "Teenage Heroes" Joseph Campbell's books, "The Hero with a Thousand Faces" and "The Hero's Journey" Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Margie Meacham is a learning expert who uses neuroscience to ignite innate genius. She joins the Business of Story Podcast to teach CEOs and storytellers to be more impactful and enthusiastic leaders. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How to use the power of teaching to advance business missions further, faster Why pictures are truly worth a thousand words Why emotion is so essential to the learning process How stories are the only true vehicle we should use to move people to action The origin of the term "genius" Chunking information Resources Brain Matters Academy LearningToGo.info Margie's blog "Brain Matters: How to help anyone learn anything using neuroscience," by Margie Meacham "Why is Storytelling Biologically Important for Survival?" with Dr. Paul Zak Dr. Paul Zak's TED Talk, "Trust, morality — and oxytocin?" "Storynomics: How to Create a Story That Inspires" with Robert McKee "Start With Why," by Simon Sinek "Blink," by Malcolm Gladwell yourstory.businessofstory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC’s Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our emotional truths to achieve massive results. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The importance of finding your voice as a brand Failing forward and why your darkest moments lead to your brightest future Adding the four part story structure of trigger, dilemma, choice, and pursuit to your brand planning The story lesson found in the "I want to marry you" cookie recipe Resources Jen's books, "Change Your Story," "Storyline: Finding Gold in Your Life Story," and "TV Writing Tool Kit" "Making a Good Script Great," by Linda Seger "Start with Why," by Simon Sinek "A Passion to Win," by Sumner Redstone "The Motivation Manifesto," by Brendon Burchard "Storynomics: How to Create a Story That Inspires With Robert McKee" "How to Capitalize on Niche Story Markets With Justin Trevor Winters" jengrisanti.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Kathy Klotz-Guest, Chief Storyteller at Keeping It Human, joins the Business of Story Podcast to share how loosening up through comedy can enable business storytellers to address human need. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The two levels of business storytelling How to use your business GPS How to avoid "jargon-monoxide," or terminology that clouds your story Using humor to pull an audience in "Yes, and..." the improvisation tool that will change the dynamics of your storytelling Kenn Adams' Story Spine structure Resources Keepingithuman.com Kathy's blog Keeping It Human Podcast Kathy's YouTube Channel Solution Storming Business Breakthroughs How to Be a Story Activist with Vincent Stanley Why Storytelling Is Essential to Science with Randy Olson Seven-Step Story Spine, created by Kenn Adams "Predictably Irrational," by Dan Ariely Airbnb Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
H. John Oechsle, President and CEO of Swiftpage, joins the Business of Story Podcast to share his expertise on creating team mentality and living your brand story. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The three pillars of successful leadership The challenges that every small business faces and how to overcome them How Swiftpage "lives the exclamation” Crafting your unique company culture Finding your company compass and values How business storytelling can see you through dynamic change Resources Act! Saleslog!x Sw!ftpage Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How to tell a story to get resources for your business or nonprofit organization Creating space for diverse voices Legendary traditional storyteller Donald Davis and his “Five P’s”: People, Place, Problem, Progress, and Point Why great leaders need "a pocketful of stories" Do’s and don’ts of storytelling to sustain your audience’s emotional balance Experiential storytelling for millennials Arizona Storytelling Project and affiliated workshops Resources MeganMFinnerty.com Arizona Storytelling Project workshops Attend an Arizona Storytelling Project The Jonesborough Storytelling Festival Master storyteller Donald Davis The Moth Podcast "Long Story Short," by Margot Leitman "Wired for Story," by Lisa Cron Local First Arizona Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode What "designed serendipity" is and how it can help your business Defining your audience through personas Using brand values and business objectives to delineate your story Empathy mapping to connect with your audience Giving yourself the permission to try storytelling Resources "Winning the Story Wars," by Jonah Sachs "Getting Goosebumps," by Bryan Adams The Getting Goosebumps Podcast "Purple Cow," by Seth Godin The Content Warfare Podcast, with Ryan Hanley “Houston, We Have a Narrative," by Randy Olson Canva Designs Park@ParkAndCo.com BusinessofStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Justin Trevor Winters, screenwriter of the upcoming movie "Killing Winston Jones," joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode Applying Hollywood storytelling to commerce content marketing in business Movies—why do they work? Why storytellers are the most sought after commodity in Hollywood, marketing, branding, and content marketing Niche vs. mass audiences and how to identify your demographic and craft your story to connect with each Story integrity and how to relate on a humanistic level Resources FilmCourage.com ScreenCraft.org The International Screenwriters Association IMDb.com “Killing Winston Jones” Blake Snyder's books: "Save The Cat!" "Save the Cat! Goes to the Movies" “Save the Cat! Strikes Back” "The Hollywood Reporter" "Variety" Park@ParkAndCo.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode How a deck of cards can teach you elements and techniques to hone your storytelling skills Creating empathy and meaning for your audience How to work from the end of your story backwards Resources Mad Men, "The Carousel” Ron’s StoryHow™ PitchDeck “Save the Cat!” by Blake Snyder www.storyhow.com StoryHow workshops Griddlecakes Radio: Exploring the Lost Art of Audio Storytelling Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Margot Leitman, writer, storyteller, teacher, and author of "Long Story Short: The Only Storytelling Guide You’ll Ever Need," joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How Leitman transformed a passion for stories into a successful business What draws us to the cultural stories we love and why How to get out in the world and create stories for yourself Empowering business professionals to utilize storytelling in their work and workplace Keying into emotion and universality when telling stories Resources Margot Leitman’s YouTube Channel Margot Leitman’s Moth Profile Margot Leitman’s Facebook Page www.margotleitman.com Margot Leitman’s Fast Company Article Mike Birbigllia, Comedian Margot Leitman’s Twitter Author Charles Bukowski’s official website Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Podcasting comes to Google Play, Snapchat privacy issues, and Wix in the SEO doghouse. An interview with the guys at Sigstr and how email signatures might be the new shiny.Special guest: Dan Hanrahan from SigstrEach department has its own goals. Customize the email signatures according to the goal.DON"T embed an image in a signature. Add hosted images instead.Make sure email signatures add value.Always include a clear call to action (that's clickable).Read more: http://blog.spinweb.net/spinradio-episode-43-smart-marketing-through-email-signaturesFollow us: @SpinWeb on Twitter
Annette Simmons, author of “The Story Factor,” joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn three creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode The six essential stories that everyone should be able to tell Using story to change behavior The risks and rewards of implementing story into your brand strategy Cross-cultural story morals Resources Doug Lipman, Story Coach "Earth Care: World Folktales," by Margaret Read MacDonald "Peace Tales," by Margaret Read MacDonald "Riding the Waves of Culture," by Fons Trompenaars www.annettesimmons.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Do you feel like sending emails is a waste of time? Well, for sure that was how I felt for quite some time until I discovered this really, really cool product – SIGSTR. Sending emails has never been this more productive and strategic, well at least for me, that's why I wanted to share this […] The post TSE 214: “Behold the Power of Sigstr” appeared first on The Sales Evangelist.
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