Podcast appearances and mentions of Justin Keller

In episode 185 of Special Conditions, hosts Adam Tuttle and Justin Keller welcome Garrett, the head grader at The Grading Authority (TGA). The show covers various aspects of Pokemon card grading, including the key components of grading, the nuances collectors should be aware of, and the process TGA follows to ensure accurate and consistent grades. The episode also touches on recent market trends, tips for collectors, and Garrett's personal experiences with memorable card submissions. Listeners will learn the importance of using proper card protection techniques, the differences in grading scales, and get insights into what makes a card truly exceptional.00:00 Introduction to Pokemon Card Grading03:01 Special Guest: Garrett, Head Grader at TGA03:34 Garrett's Journey into Card Grading05:26 Favorite Teams and Pokemon09:31 Pokemon Card Grading Process31:30 Common Mistakes in Submitting Cards36:37 Challenges and Rarity in Card Grading49:53 Iconic One-of-One Sports Cards50:23 Pokemon Cards with Exceptional Quality Control53:27 Understanding the Grading Process56:51 Handling Disagreements in Card Grading01:04:09 The Impact of Pokemon's Popularity on Grading01:12:35 Tips for Protecting and Submitting Cards01:16:52 Personal Stories and Favorite Cards01:23:39 Advice for New CollectorsUse code FULLHEAL at https://tgacards.com/ for 10% off your order!SpecialConditions@PokemonProfessor.com Voicemail, Text, and Picture Line - 732-835-8639https://linktr.ee/PokemonProfessorNetwork Music provided by GameChops and licensed through Creative Commons▾ FOLLOW GAMECHOPS ▾http://instagram.com/GameChopshttp://twitter.com/GameChopshttp://soundcloud.com/GameChopshttp://facebook.com/GameChopshttp://youtube.com/GameChopshttp://www.gamechops.comIntro MusicTrapped In A PokéballDj CUTMAN and BelthesarGameChops - Ultraballhttp://gamechops.com/ultraball/ http://soundcloud.com/DjCUTMANhttp://soundcloud.com/belthesarBreak MusicHe Walk - Furret / Accumula Town Remix Dj Cutmanhttp://soundcloud.com/djcutman http://twitter.com/videogamedj http://youtube.com/djcutmanOutro MusicKanto Trainer BattleMykahGameChops - Ultraballhttp://gamechops.com/ultraball/ https://soundcloud.com/mykahHostsAdam TuttleJustin KellerPokémon And All Respective Names are Trademark and © of Nintendo 1996-2024Pokémon Professor and Special Conditions are not affiliated with Niantic Inc., The Pokémon Company, Game Freak or Nintendo#pokemon #pokemontcg #podcast

In this episode of the Special Conditions Podcast, hosts Adam Tuttle and Justin Keller delve into the challenges of finding Pokémon cards anywhere. People are camping overnight!   Surprise mail call brings Justin more cards than he knows what to do with. Also some never before seen cards!  Pokémon Center is giving away the 2025 Pokémon Illustration Content cards with purchases with the special code.  They discuss the artistic journey of Pokémon card artist Atsushi Furusawa, and break down the intricate process behind creating Pokémon TCG artwork. Additionally, the hosts talk about new Pokémon card sets revealed in Japan. The episode concludes with an announcement of new product releases and an exploration of strategies to tackle bots on the Pokémon Center website.   00:00 The Crazy Line-Up for Chicken Nuggets 00:26 Pokemon Card Art Appreciation 01:51 Internet Woes and Community Day Plans 04:40 Exciting Pokemon Mail and New Battle Deck 06:13 Opening Happy Meal Pokemon Packs 10:31 A Box Full of Pokemon Surprises 24:14 Illustration Contest Promos and Scalping Concerns 28:49 Excitement for New Releases 29:22 Arcanine Illustration Contest Insights 30:20 Artist Atsushi Furusawa's Journey 31:48 Detailed Art Creation Process 35:29 Exploring Other Works by Furusawa 40:38 Break and Housekeeping 42:45 Lily Premium Tournament Collection 45:19 Dragapult EX League Battle Deck 51:17 Scalping and Product Availability Issues 57:15 New Set: Heat Wave Arena 01:04:17 Final Thoughts and Sign-Off   2024 Illustration contest https://www.pokebeach.com/2025/02/illustration-contest-promos-also-available-at-pokemon-center-and-retailers  Artist spotlight https://pkmncards.com/artist/atsushi-furusawa/  https://www.ptcgic-cr.com/2024/en/column/article-8/  New Journey Together Products revealed https://www.pokebeach.com/2025/02/lillie-premium-tournament-collection-revealed-for-april  New Battle league deck https://www.pokebeach.com/2025/02/dragapult-ex-league-battle-deck-revealed-for-april AZUL went 4-0, we will link to his video New System to battle bots https://www.pokebeach.com/2025/02/pokemon-center-implementing-a-new-queue-system-presumably-to-combat-bots  Journey together cards https://www.justinbasil.com/visual/sv9  https://www.pokebeach.com/2025/02/heat-wave-arena-set-revealed-featuring-misty-ethan-cynthia-and-arvens-pokemon    Use code FULLHEAL at https://tgacards.com/ for 10% off your order!   SpecialConditions@PokemonProfessor.com  Voicemail, Text, and Picture Line - 732-835-8639   https://linktr.ee/PokemonProfessorNetwork    Music provided by GameChops and licensed through Creative Commons   ▾ FOLLOW GAMECHOPS ▾ http://instagram.com/GameChops http://twitter.com/GameChops http://soundcloud.com/GameChops http://facebook.com/GameChops http://youtube.com/GameChops http://www.gamechops.com   Intro Music Trapped In A Pokéball Dj CUTMAN and Belthesar GameChops - Ultraball http://gamechops.com/ultraball/  http://soundcloud.com/DjCUTMAN http://soundcloud.com/belthesar   Break Music He Walk - Furret / Accumula Town Remix  Dj Cutman http://soundcloud.com/djcutman  http://twitter.com/videogamedj  http://youtube.com/djcutman   Outro Music Kanto Trainer Battle Mykah GameChops - Ultraball  http://gamechops.com/ultraball/  https://soundcloud.com/mykah   Hosts Adam Tuttle Justin Keller   Producer Ken Pescatore   Executive Producer Tish Smith   Pokémon And All Respective Names are Trademark and © of Nintendo 1996-2024 Pokémon Professor and Special Conditions are not affiliated with Niantic Inc., The Pokémon Company, Game Freak or Nintendo   #pokemon #pokemontcg #podcast  

The current football student-athletes of the NESCAC are probably too young to envision a crowd of fans in the Astrodome chanting "Let them play!" about the Bad News Bears. They are too young to remember the Astrodome. And they are nothing like the Bad News Bears, but still, the powers-that-be in the New England Small College Athletic Conference have not allowed their conference teams to participate in the Division III football playoffs. Ever. Because the Ivy League does it that way, right? Well, that's changing, starting this year, and a group of NESCAC student-athletes are organizing on their campuses to make sure that they don't get left behind, or pushed off another year. That's the NESCAC Football Players Association (NESCACFBPA), a group representing football student-athletes at all 10 member schools, and we talk with a number of them on this edition of the D3football.com Around the Nation Podcast. This edition of the podcast is sponsored by GameStrat: The Most Reliable & Fastest In-Game Video Replay System on The Market. D-III football coaches should click here to learn more. The presidents of the NESCAC need to act now, not wait and make these student-athletes wait for another year when they have waited for generation after generation already. Hear from Vaughn Seelicke of Tufts, Jack Lucido of Wesleyan, Parker Huynh-Benningfield of Bates, Aidan Moss of Middlebury and Justin Keller of Tufts about the issues, what they learned from Ivy League student organizers, and how they are working to make this happen here, in 2025. In addition, we chat with new Lewis & Clark head coach Brett Elliott. Yes, that's the Brett Elliott who has been offensive coordinator at Linfield, who led Linfield to a national title as a quarterback and was the 2005 D3football.com Offensive Player of the Year. He'll talk about the quick and efficient interview process, how he found out who his leaders are on his new team, and what he did on his first weekend on the job. Plus we update the Cortland coaching search, and take your questions, many of them, and more in this edition of the podcast, as we start Season No. 19.

In this Pokemon interview, we are joined by Justin Keller, A Pokemon Trainer who specializes in the TCG, and is the co-host of both Special Conditions and Sleep it Off.Justin Keller starts his Pokemon journey from both watching the Pokemon anime and purchasing Pokemon cards. Justin Keller shares his interest in dogs and how that led to his favorite Pokemon, Arcanine.Justin Keller dives into his experience with Pokemon GO, starting with his time in Kansas. Thank to Pokemon GO, Justin Keller finds his interest in the Pokemon TCG, starting initially as a collector before transitioning to attending locals and regionals for Pokemon TCG.Finally, Justin Keller talks about why he wanted to become a podcaster. He started his podcast journey by becoming the new co-host for Special Conditions, a Pokemon TCG podcast where they talk about Pokemon cards and how the cards affect the new meta. Justin Keller next dives into his interest in Pokemon Sleep and becoming a co-host with PureLighter, where they talk about events, updates, and their experience with Pokemon Sleep.SourcesOpening Song: "Forget You" by Alex_MakeMusic from PixabayConnect with Justin Keller: WebsiteSend us a textSupport the showConnect with David Hernandez: Linktree E-mail Me: asthepokeballturnspodcast@gmail.comJoin Our Discord Community!https://discord.gg/AqAbD7FbRt

A new MP3 sermon from Kabwata Baptist Church is now available on SermonAudio with the following details: Title: A Kingdom of Grace Subtitle: Visiting preachers 2024 Speaker: Justin Keller Broadcaster: Kabwata Baptist Church Event: Sunday Service Date: 6/23/2024 Bible: Matthew 20:1-16 Length: 43 min.

Justin Keller is the founder of 2448 AGENCY he is a seasoned fashion industry executive. From New York now living in LA he went from running his own successful business then navigating lockdown challenges and starting a new business, Justin's journey has evolved into guiding innovators and creatives.  In this podcast you will learn: - Crafting Your Unique Identity: Delve into Justin's philosophy on building brands that authentically reflect the essence of the creative entrepreneur. - Gain valuable tips for small brands entering the U.S. market and seeking to establish a foothold in specific stores. - Embracing Entrepreneurial Authenticity: Learn how to embrace your true self and infuse authenticity into your brand, creating a powerful connection with your audience. - Learn how to tap into your unique expressions, to foster creativity and set your brand apart. - Uncover the secrets to achieving balance as a business owner, including practical tips for avoiding burnout and fostering a healthier work-life equilibrium. - Much more! Connect with Justin here: https//:www.coachjustinkeller.com @2448agency

Welcome back to THE GIANT VOICE! It's anchors aweigh on season 2 of the podcast as host David Flewellyn speaks to CFAY's Commanding Officer Capt. Les Sobol, Command Master Chief Anwar Blakely and our Deputy Public Affairs Officer, Mr. Justin Keller about the USS George Washington (CVN 73) and the USS Ronald Reagan (CVN 76) hull swap. The group provided expectations for the hull swap and the year to come, along with offering a host of important welcome aboard resources for incoming Sailors. Resources: CFAY Website: https://cnrj.cnic.navy.mil/Installations/CFA-Yokosuka/ CFAY Welcome Aboard Webpage: https://cnrj.cnic.navy.mil/Installations/CFA-Yokosuka/Welcome-Aboard/ CFAY Command Sponsorship: cfay_cmd_sponsor@fe.navy.mil CFAY Ombudsman: cfayombudsman@yahoo.com

Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don't be afraid of beingprovocative, creative, and weird.1:18 Introduction3:00 Justin's career7:10 Building brand at Sigstr9:20 Driving pipeline11:45 Justifying brand marketing efforts13:00 Pivoting at Drift15:24 Brand VS revenue marketing16:50 Message to CEOs20:12 Be provocative, get weird23:52 In closingFollow Justin: | LinkedIn | Twitter | Drift Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

Today we're going to talk about how brands can use conversational marketing to improve their customer experience, as well as their overall customer lifetime value. To help me discuss this topic, I'd like to welcome Justin Keller, Vice President of Revenue Marketing at Drift, a conversational marketing platform that works with over 5,000 customers across industries. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about how brands can use conversational marketing to improve their customer experience, as well as their overall customer lifetime value. To help me discuss this topic, I'd like to welcome Justin Keller, Vice President of Revenue Marketing at Drift, a conversational marketing platform that works with over 5,000 customers across industries. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Not Therapy with My Therapist, Jessica Pass Haskell and Justin Keller discuss the importance of family validation and how to navigate making decisions that your family won't agree with. They also explore the potential of gene editing to improve mental health. You'll learn about the misconception that exists when it comes to connecting with others, what trauma is, the conflict of family identity, the power of remembering your past, and how to change your relationship with your past.You can submit questions for Jessica by going to fightforbrilliance.com/ask Jessica is a LMFT-S and Co-Founder of The Flourishing Way in Houston, TX.  She helps people rewire their thinking patterns to see the potential in life, instead of dwelling on worst-case scenarios. Jessica's approach involves using real-time tools to help clients break free from overthinking and self-doubt. Her compassionate yet honest feedback are highly valued by those she works with. | Jessica on InstagramJustin is a proud father, entrepreneur, and author on a mission to help brands and individuals unleash their untold brilliance. As the founder of Circlefifty and the author of two business books, "Human Always" and "Rebel Brands," Justin has a wealth of experience in helping non-profits and businesses alike achieve massive growth and engagement. Justin's passion for inspiring brilliance extends beyond the business world; he's also written a children's book, "The Red Giraffe That Wanted To Dance." Through his books, podcasts, and the way he lives his life, Justin helps people fight against complacency and conformity to make the greatest possible impact.  | Instagram | Twitter  | Find all episodes at FightForBrilliance.comPlease note that the guidance provided is not clinical mental health advice, nor is it a form of therapy. It consists solely of opinion-based responses.

A new MP3 sermon from Jefferson Park Baptist Church is now available on SermonAudio with the following details: Title: Self-control - 1 Corinthians 9:25 Subtitle: Christian Virtues Speaker: Justin Keller Broadcaster: Jefferson Park Baptist Church Event: Devotional Date: 7/5/2023 Bible: 1 Corinthians 9:25 Length: 18 min.

If you're a creator, you probably have an abundance of content. The challenge lies in managing the overwhelming amount and finding a system that allows for a smooth flow without feeling suffocated. Today, my friend Justin Keller, Founder of Circlefifty Creative and host of the Fight For Brilliance Podcast, joins us to address a listener's question on this topic. Justin provides valuable insights on organizing your content and shares a philosophy that can alleviate the stress associated with content creation.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/122 TOPICS FROM THIS EPISODE:Exploring the six creative types and their content creation approachesTransitioning from a scattered content approach to a strategic and focused oneAdopting a "no rush" mindset in content creation, emphasizing quality over quantity and reducing stressAsk Heather a Question: www.heatherparady.com/ask The Project: https://www.heatherparady.com/theproject Connect with Justin Keller: https://www.fightforbrilliance.com Follow Heather on IG: https://www.instagram.com/heatherparady/

On this inspiring episode of the Fight For Brilliance Podcast, Justin Keller sits down with a former elite amateur triathlete, Gordo Byrn, who left behind a successful corporate career to pursue his passion for endurance sports. Gordo shares his journey of how a divorce, combined with the feeling that something is missing in his life, transitioned from working in a private equity firm to eventually becoming an Ultraman champion, one of the most challenging endurance races in the world.At the point where Gordo was in peak athletic condition, he decided knew that, once again, something in his life needed to change. Gordo chose to shift all of his efforts toward raising his kids and being a husband to his wife now. Gordo talks about his decision-making process, how he invests time, and a unique perspective on parenting while not compromising your marriage or health.Gordo has been featured on podcasts like The Rich Roll Podcast; he has two weekly newsletters and can be found investing his knowledge into the lives of endurance athletes on Twitter. • Connect with Gordo: Gordo on Twitter | Endurance Essentials | True Wealth | Gordo on Youtube | Rich Roll's Podcast  • Connect with Justin: Website | Instagram | Twitter • Resources from episode: Parenting From the Inside Out | 12 Rules for Life 

Special Conditions 123 Recording Date - 12/13/2022 Publish Date - 12/19/2022   We are excited to introduce the new co-host of Special Conditions, Justin Keller as Ken has stepped away from the show to focus on the operations of the Podcast Network! We will get to know Justin and look forward to how his competitive and collecting experience bring a new dynamic to the show!   Jumping right into the action, we talk Arlington and some of the other Regionals that have happened recently. With decklists showing some diversity and Mewtwo V-Union making an appearance, there has been a lot of excitement and action to talk about!   TCG Player Support the show by shopping at TCGPlayer.com using this link - https://bit.ly/TCGPlayerAffiliate    Pokémon Professor Network Merch Store - https://bit.ly/PPNMerchStore    SpecialConditions@PokemonProfessor.com  Voicemail, Text, and Picture Line - 732-835-8639   https://linktr.ee/PokemonProfessorNetwork    Music provided by GameChops and licensed through Creative Commons   ▾ FOLLOW GAMECHOPS ▾ http://instagram.com/GameChops http://twitter.com/GameChops http://soundcloud.com/GameChops http://facebook.com/GameChops http://youtube.com/GameChops http://www.gamechops.com   Intro Music Trapped In A Pokéball Dj CUTMAN and Belthesar GameChops - Ultraball http://gamechops.com/ultraball/  http://soundcloud.com/DjCUTMAN http://soundcloud.com/belthesar   Break Music He Walk - Furret / Accumula Town Remix  Dj Cutman http://soundcloud.com/djcutman  http://twitter.com/videogamedj  http://youtube.com/djcutman   TN Comics Break Music Battle with Gladion (Electro House Remix) VGR GameChops - Ultraball http://gamechops.com/ultraball/  https://soundcloud.com/videogameremixes    Outro Music Kanto Trainer Battle Mykah GameChops - Ultraball http://gamechops.com/ultraball/  https://soundcloud.com/mykah   Hosts Adam Tuttle Justin Keller   Producer Ken Pescatore   Executive Producer Tish Smith   Pokémon And All Respective Names are Trademark and © of Nintendo 1996-2021Pokémon Professor and Special Conditions are not affiliated with Niantic Inc., The Pokémon Company, Game Freak or Nintendo   #pokemon #pokemontcg #podcast

Interested to know more about companies that can help serve you and your business? Check out the Virtual Vendor Showcase https://vacationrentalformula.com/VVS Listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS457 Want to get access to some of our best tools? Get The Toolbox >> https://www.vacationrentalformula.com/toolbox

Justin Keller was nominated as a Beck's Player with Heart for his efforts on and off the field. His favorite thing about high school sports is the atmosphere and bonds you build with close friends that will last a lifetime, as well as the competition. To Justin agriculture means that you build values throughout your life. Those values consist of hard work, determination, discipline, and family. Justin is involved in football, wrestling, National Honor Society, and 4-H. When Justin graduates, he wants to go to school for welding and get his CDL.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Keller is the owner of "2448 Agency" a curator of men's & women's luxury brands based out of Los Angeles & New York. Justin has represented some of the top brands in the fashion industry for over a decade. Cliff & Justin discuss how they originally met at Barneys New York, and how that time period shaped part of Justin's career. He explains the ins and outs of the wholesale business and how it has evolved over the years. Also, provides great insight on how to have longevity in the fashion industry by forming authentic relationships. There were a lot of laughs and real moments in this episode!! Here is the Instagram of 2448 Agency if you would like to give them a follow! 2 4 4 8 (@2448agency) • Instagram photos and videos

“We had ABM capabilities within our product and we had to drink our own champagne. We were like, we have to do it. We didn't even really need to build the business case for it. It's just, we gotta do this.” ~ Justin Keller, VP of Revenue Marketing at Drift The working relationship between Sales and Marketing is everything when it comes to Account Based Revenue. We've heard this over and over. But it's elusive. When it happens effortlessly it can feel like lightning in a bottle. It's been years since SigStr first launched into the B2B SaaS space. So when we got Justin Keller, VP of Revenue Marketing at Drift and Kevin Vanes. VP of Sales at Terminus, together to reminisce about launching their successful ABM initiative at Sigstr, it served as a reunion filled with behind-the-scenes goodness.

In this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies. Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you're not thinking about how your marketing sets you apart from others in the category, you will fall behind. Listen in to hear why he believes marketers must start taking risks and thinking like consumer brands in a way that inspires, invokes a feeling, and gets the vocal minority talking. - Connect with Justin: https://www.linkedin.com/in/justindkeller/  - Learn more about Drift: https://www.drift.com/ - Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ - Learn more about BLASTmedia: https://www.blastmedia.com/ - Get your cocktail kit at www.shakerandspoon.com/halffull

A former CEO of our guest once said, “Get me as many leads as you can; I'll let the sales team figure it out.”But what if those leads are mostly not interested? Time and resources could've been saved following up on smaller, more precise audiences instead. So, what led to this obsession with leads and why is it time for us to let go? Justin Keller, VP of marketing at Terminus, discusses how to throw out lead generation in favor of ABM strategies. Justin covers:Understanding leads and their place in the sales journey Coordination & cooperation w/ sales, marketing, and customer successOptimizing for pipeline accelerationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.

A long time ago, I realized just how powerful branding is. Sure, you and your clients can do it alone. But there's a lot to be said about having an outside expert come alongside you and take it to the next level. On today's episode, I have just such an expert here to tell you how to make branding stand out and bring you and your clients more business. Key Takeaways Proper branding will help your clients see that you offer so much more than what they're initially looking for. It puts you in control and allows you to provide more value. Don't just offer your services to clients. Become their guide to identifying and overcoming the issues that affect their business. About Justin Keller Justin Keller is first and foremost a dad. Justin founded Circlefifty, and he is the author of two business books: Human Always and Rebel Brands. Justin has also written one kid's book, The Red Giraffe That Wanted To Dance. He uses his books, podcasts, business, and the life he lives to help brands and individuals fight for brilliance in everything they do. Justin's methods have helped nonprofits and businesses alike, increase engagement, launch new momentum, and experience massive growth. Become the Expert Guide for Your Clients Throughout this episode, Justin explains how branding is about much more than just saying what you do. It's about creating a perception around the problems that you solve. Communicating this instantly increases your value in a saturated market.  Remember that you're in a service that exists to solve your clients' issues. Justin wants you to think of yourself as more than just someone who completes tasks. You're not just providing a commodity. Instead, become a guide who identifies issues and successfully overcomes them. Building Patience and Empathy to Help Others Succeed In both his personal and professional life, Justin prioritizes addressing the needs of other people. This doesn't mean that you should neglect yourself. Rather, it means being patient enough to empathize with others and being able to respond.  This outlook allows you to build all sorts of genuine relationships. Justin finds that being there for others not only feeds your soul and improves your community, but it also provides the motivation to continue doing all sorts of good work with less struggle. How are you a guide for your clients instead of just a tripod? What do you do to build genuine relationships in your life and business? Leave a comment on the episode page! In This Episode: The power of branding to establish a clear message [11:00] How to be a guide, not a commodity [16:00] The most common branding mistake that small businesses make [26:25] The value of patience and doing good for others [35:00] Why you should always be your authentic self in your business [43:10] Quotes “The brand is the impression that you make. When you think about it like that, brand has probably never been more important than now.” [15:15] “Design does still matter. But ultimately what you're paying for when you charge more is expertise. You're paying for a guide.” [19:15] “We all exist first to make someone else's life better and, in return, ours is made better.” [35:48] “You can't underestimate the idea of having courage and believing in yourself. That determines what you charge, who you work with, and every aspect of what you build.” [56:03] Links: Join the Grow Your Video Business Facebook Group Core Find Justin Keller online Follow Justin on Facebook | Instagram | Twitter Get your free PDF of Rebel Brands: 10 New Rules For Building Brilliant Brands® Circlefifty One Day to Better Procrastinate on Purpose by Rory Vaden Originals by Adam Grant Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

 Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode. Julia Fellows, TREW Account Manager, joined me to recap trending topics and hot sessions from INBOUND 2021, an annual marketing and sales conference hosted by HubSpot. The event was held virtually again this year, and the emphasis weighed heavily towards marketing best practices, with a lighter touch on new product announcements by HubSpot. Email marketing has been hugely important to fill the face-to-face void during these COVID days, so it's not a surprise that this was a hot INBOUND topic. Speaker Jay Schwedelson from Subjectline.com shared insights into what's really working now. He broke down two specific ways to improve open rates: personalize the sender name, and use special characters in the subject line. Also popular were the ABM sessions, such as the presentation by Terminus' Justin Keller. He emphasized the importance of sales and marketing alignment for ABM to gain traction, and encouraged companies new to ABM to start with content and personalization There was also buzz around RevOps, no doubt a focus since HubSpot's product announcements were mostly tied to this topic. The idea is to make the customer's experience with your brand as streamlined and frictionless as possibly, and to accomplish this, you need organizational alignment, data and connected systems. HubSpot Co-Founder Darmesh Shah gave some powerful examples from his own car shopping experience to prove the point that customers expect consistency, but companies are siloed and struggle to deliver a consistent experience. While these are a few highlights, Julia shares even more during the episode. Also, look for a TREW Marketing blog post on HubSpot's new product announcements coming early next week. For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcastLearn more about TREW Marketinghttps://www.trewmarketing.comOrder the book! Content Marketing, Engineeredhttps://bit.ly/contentmktgeng

Show Notes & Bio:Justin Keller details his extensive journey in the world of B2B & Saas marketing. He went to business school at Indiana University,receiving his BA in English and Psychology, then proceeded to work in San Francisco for Visage, Jazz, and Whil Concepts. Inc, respectively. During this time, he also went on to receive his MBA from Purdue University in General Management.During his time in San Francisco, his area of focus was primarily performance marketing. After his time in San Francisco came to an end, Justin transitioned into VP of Marketing at Sigstr, spending 3 years with them until Terminus acquired Sigstr in 2019.During his tenure at Sigstr, he had an epiphany that marketing is so much more than just performance-based operations. If you've had the immense pleasure to be a part of Justin's journey in the world of B2B/Saas marketing, then you too recognize the willingness and capabilities to leverage B2B marketing for consumers and clients. It's very easy to utilize a run-of-the-mill sales funnel or buyer persona guide to entice customers to consume your products or services. However, the ways in which we buy into these services are always changing, and Justin makes it abundantly clear that this “one size fits all” method do not work.Justin describes the B2B sector as a “noisy marketplace” and is dedicated to revamping the approach of B2B/Saas marketing, for the betterment of the digital marketing world. We are certain you will get the fundamental education on B2B Marketing with the intent of being more B2C if you follow Justin and his team at Terminus on their socials. Contact Information:Justin Keller-VP Of Marketing at TerminusLinkedin Profile: https://www.linkedin.com/in/justindkeller/Terminus Website: https://terminus.com/Top Key Takeaways from Justin Keller:Hosting virtual events that are more like CoachellaB2B Marketing from perspective of consumer (B2C)Getting away from the traditional methods of B2B Marketing, so that it's not so linear and boringUtilizing virtual events like Break Shit to act as a driving force for the B2B/SAAS sector of Digital Marketing

The New York Times recently reminded us — or told us for the first time — that Chicago is not immune from the climate crisis. The article “A Battle Between a Great City and a Great Lake” explains how Lake Michigan, that expansive, beautiful source of freshwater, has been fluctuating between not enough water and too much. When levels are too high, it wreaks havoc along the lakeshore, including on houses, offices, and residential buildings. It can also force nasty, untreated water from the Chicago River into the Lake. Host Jacoby Cochran talks to Justin Keller from the Metropolitan Planning Council about what this all means. Guest: Justin Keller-Manager, Metropolitan Planning Council Follow us on Twitter: @CityCastChicago Sign up for our newsletter: chicago.citycast.fm City Cast is growing! We'll be in 8 new cities! Check out where, and how you can join us. Read more about it here.

Justin Keller is first and foremost a dad. He founded Circlefifty, and he is the author of two business books: Human Always and Rebel Brands. Justin has also written one kid's book, The Red Giraffe That Wanted To Dance.   Justin's uses his books, podcasts, business, and the life he lives to help brands and individuals fight for brilliance in everything they do.  To connect with Justin: Instagram Fight For Brilliance Podcast To connect with Kyle: https://kyledepiesse.com Instagram For more on the next Reaching Beyond Experience: October 2021

House Warming Podcast, Episode 009: Lead Pipes Belong Only in History Books with Justin Keller from the Metropolitan Planning Council and Jeremy Orr with the Natural Resources Defense Council    In this episode, Sarah talks with Justin Keller and Jeremy Orr about lead service lines and state legislation that could put an end to this public health threat.Justin Keller, AICP,  joined the Metropolitan Planning Council as a member of the Water Resources program in 2018. He manages various aspects of MPC's water supply and stormwater work, including the Drinking Water 1-2-3 Academy, municipal Technical Assistance program, and the Calumet Stormwater Collaborative. He is an urban planner with a degree from the College of Urban Planning and Public Affairs at the University of Illinois at Chicago and is Treasurer of the American Planning Association's Chicago Metro Section.Jeremy Orr is a Senior Attorney for the Natural Resources Defense Council where he focuses on drinking water and source water protection issues, working to ensure that everyone has access to safe, sufficient, and affordable drinking water. With a background in grassroots community organizing and public interest law, Orr most recently served as the national state program director for the Peoples Climate Movement and as an environmental justice coordinator for the Transnational Environmental Law Clinic.Read MPC's summary of the Illinois Lead Service Line Replacement and Notification bill here:  https://www.metroplanning.org/uploads/cms/documents/illinois_lead_service_line_replacement_and_notification_act.pdfSubscribe to the podcast on Apple Podcasts, Spotify, Stitcher, or wherever you listen to podcasts.  Support the show (http://patreon.com/housewarmingpod)

It seems that there is rarely a shortage of voices that want to motivate you or pump you up. What you will find in Justin Keller is an encouraging voice that comes from some adversity; but rather than dwell on that adversity he views the hardships as luxuries, choosing to learn from the hard times instead of getting stuck in them.  Justin's Instagram***Questions or comments about this or any episode:My email: steven@nookpodcast.comJoin The Nook Facebook page!Steven's Social Media:@Murphy24p Instagram and TwitterSupport the show

On this very…unfiltered…episode of Marketing Behind the Curtain, we sit down with our friend Justin Keller, VP of Marketing at Terminus. After three years of calling them our partner, we’re pretty familiar with the clever and attention-grabbing marketing from Terminus. Their event, Break Sh!t, is no exception. Hear from Justin about why he refuses the idea that B2B marketing has to be boring. We’ll touch on: -Justin’s transition from working at Sigstr, to being acquired by (already friendly) Terminus -Why passion for what you’re marketing needs to come before everything else -Brand marketing’s value, despite less qualitative results -Marrying your product to something that the public already loves, like dynamic email signatures x Schitt’s Creek) -Mistakes make us human, and they can be more attention-grabbing than any campaign Check out the Terminus event: Break Sh!t on May 19, 2021. Register here!

As if the team at Terminus didn't have enough to do during the past 12 months. As if COVID wasn't hard enough, and all of the crazy things happening in the United States weren't hard enough. In case anybody was thinking that those things were distracting the team. Why not tear the Terminus website down to the ground, completely re-brand, and then rebuild a brand new website completely from scratch? On this LinkedIn Live episode of the FlipMyFunnel podcast, we sit down live with Justin Keller, who is the Vice President of Marketing here at Terminus, as well as two other members of the team that helped undertake this crazy project. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Numbers and technology are an important part of marketing, but they are not what pushes marketing past their goal. How does your audience view your brand? What is the story? A Digital Marketing Thought Leader, Speaker, B2B People's Choice Award Winner for the Best B2B Content of the Year, Vice President of Marketing at Terminus, Justin Keller, explores brand storytelling.    Takeaways: Think about what your marketing goal is beyond the metrics. What is the story you are telling? Does it align with your purpose or product? “There is always a story to tell. Whether it be the product, the purpose, or the company culture, if you are having a positive impact on the world people care.” ~Justin Keller When you are thinking about telling a story, focus on pattern interruption. Think about how it ties back to the promise you are giving over the product or brand. Joy and enthusiasm is better than perfection when storytelling. Being a part of something that is exciting is important to people and shows through your work. Culture is an important part of marketing. If you are able to take big chances and embrace your creativity then you are able to discover new avenues to cultivate your brand. Career Advice: Don't take yourself too seriously when you're marketing.   Links: LinkedIn: https://www.linkedin.com/in/justindkeller/ Twitter: https://twitter.com/justinkeller Terminus: https://terminus.com Bear Like Mouse: https://open.spotify.com/artist/4s6kbbLry4ud2aR5jZlHHz Art & Copy film: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E97PYZG Junae Brown's episode: https://www.hardcorpsmarketing.com/e/the-beyonce-of-marketing-junae-brown-hard-corps-marketing-show-232/   Shout Out: 16:20 Logan Childs   Busted Myths: Marketing is more than numbers. Lead generation, metrics, aligning with sales, etc are all important aspects, but they are not the aspects that make a brand sing. True marketing is about wild campaigns, telling great stories, and art.    Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/PB-dGG9yhLQ

Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionaley believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co, Visage, and ChaCha Search. We’re talking about why focusing on leads drives the wrong behavior for marketers, how to think about brand marketing, why shitty marketing needs to stop, and so much more.

In episode 106 of Hashtag No Filter you'll enjoy the second in HNF's new sub series, "Three's Company with Ilyse and Julie and..." In this episode Ilyse and Julie talk to 40 year old Justin Keller (previously on HNF episodes 70 and 103), who is divorced and co parents with his ex wife. Ilyse, Julie, and Justin talk all about dating as a divorced dad / parent, avoiding drama, being picky, answering the question "why are you not in a relationship?", dating someone who has cheated on their partner, the chase, playing games, when to have the "define the relationship" conversation, sleeping together for the first time, bad dates, dating with different beliefs, couples therapy, when you know it's over, and so much more. Follow Ilyse @ilyseschapiro.nutrition Follow Justin @kellerthinks Follow Julie @byjulielauren Listen to Julie on Justin's podcast here. Hashtag No Filter | Real, raw, honest, authentic conversations with real people. No sugar coating, no BS, and no filter. Topics range from dating to friendships to motherhood to nutrition to sex and quite literally, everything in between. You might laugh, you might cry, and you'll appreciate the honest and vulnerable conversations. Julie believes in living an unfiltered life, as seen through her podcast, her writing, and on her Instagram stories @byjulielauren. Website: julielauren.com | Patreon: patreon.com/julielauren Subscribe on iTunes Shop Hashtag No Filter merch here. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

In today's episode I'm pleased to welcome Justin Keller, VP of Marketing at Terminus. We talk about his love of all things death metal, producing music on the side, working for the esteemed Tim Kopp, and the positive aspects of self-doubt. 100% you will enjoy.

In episode 103 of Hashtag No Filter Julie talks to Justin Keller about all things divorce, staying together out of ease, the worst question to ask about divorce, getting through low moments, app dating, playing games, playing hard to get, dating other people who have been divorced when you have been, therapy, getting so used to being on your own, why men might pull away, thoughts on when the woman asserts herself, text messaging "rules," honesty and communication, confidence, timelines, and more. Listen to Julie on Justin's podcast Fight for Brilliance here. Listen to Justin's first episode on Hashtag No Filter here. Follow Justin @kellerthinks. Follow Julie @byjulielauren. Hashtag No Filter | Real, raw, honest, authentic conversations with real people. No sugar coating, no BS, and no filter. Topics range from dating to friendships to motherhood to nutrition to sex and quite literally, everything in between. You might laugh, you might cry, and you'll appreciate the honest and vulnerable conversations. Julie believes in living an unfiltered life, as seen through her podcast, her writing, and on her Instagram stories @byjulielauren. Website: julielauren.com | Patreon: patreon.com/julielauren Subscribe on iTunes Shop Hashtag No Filter merch here. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Welcome in to State Your Line, voted the Best Local Podcast in Kansas City in The Pitch Magazine and Kansas City Magazine in 2019 & 2020! This week the Ritz brothers talk with Justin Keller, founder of The Mixologer. Ever wanted a craft cocktail delivered to your house? Now you can with the Mixologer kits! This episode includes some of our favorite segments: Chiefs Updates Openings and Closings What'd We Try This Week Personal Pinetar What's Good in the Neighborhoo? Mixed Plate of Asian Cuisine in KC

In this episode, host Shahin Hoda welcomes Justin Keller, Vice President of Marketing at Terminus, one of the big players in ABM technology. Justin clarifies some common misconceptions about Account-Based Marketing and dives deep into what MarTech in ABM is really about. Join Justin and Shahin to learn why you should focus on creating experiences and building relationships when implementing Account-Based Marketing.

It's easier than ever to build a pipeline acceleration campaign, providing you have the right tools and team members in place. In this special FlipMyFunnel, One Hero episode, we sat down with Justin Keller, VP of Marketing at Sigstr to discuss how his latest campaign won the best pipeline acceleration award. ---------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

During this crisis, we need to do things differently.  And in marketing, that means adopting a new mindset… The creative mindset of an entrepreneur.  On a recent LinkedIn Live episode, I caught up with Justin Keller, Vice President of Marketing at Terminus, who's an expert in thinking outside of the marketing box. He recently attracted the second-highest single-day traffic to Terminus' website…  By creating a parody version recalling the late-90s Geocities pages — complete with typos and a whole troupe of dancing baby and MC Hammer gifs.  --------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

It can be hard to hire people in marketing because the skill sets requirements are so different. It's not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization? In a conversation with Justin Keller , VP of Marketing at Sigstr, and Kyle Lacy ,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies. ---------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Justin Keller is the VP of Marketing at Terminus, the leading account-based marketing platform. In this episode, he shares 4 things he's learned while running an ABM program that can help you kick off your ABM program right. We talk about whether sales or marketing should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

Finding inspiration, motivation, and purpose can seem impossible during difficult seasons of life. But trying times like these can often help teach us about how to move forward, stronger and smarter than before. Today, I'm talking with someone who's been fighting comfort and complacency in an effort to strive for brilliance. In this episode, I talk to Justin Keller, brand strategist and podcast host, about where he finds his inspiration and what challenges he's facing during this season of his life. Click the link below to participate in Tori's Master Your Emotions 10 Day Challenge!https://coachable.lpages.co/29th-birthday-celebration/Moments:5:13 - Where does Justin get his inspiration?8:20 - How Justin titled his podcast19:46 - Justin's biggest challenge during these times24:57 - Recognizing how we talk to others and ourselvesQuotes:“By getting up at 4 AM, I felt like I was discovering a whole new day… and I was getting so much more done in that time.” “This is a time more than ever that we need to look for the purpose; look for the optimism; look for the silver lining.” “There’s nothing more important than learning to just love yourself a lot.” Podcast production by ThePodcastEngineer.com.

In episode 70 of Hashtag No Filter Julie sits down with Circle Fifty Founder Justin Keller. Justin has had years of experience working with small and big companies on brand messaging and positioning, marketing campaigns, logos, websites, and more. Julie and Justin talk about where to start when building a brand (it might not be what you think!), the first thing you really need to think about when starting that business, where most sales come from, the influencer industry and the biggest opportunity for influencers, the most important components of a website, why you don't need your Instagram to sell your business, what Justin wishes he doubled down on when he started his business, work-life balance and what that means to him, dating pre marriage vs. dating post divorce, being present, and so much more. Follow Justin @kellerthinks Listen to Justin's podcast 'Fight for Brilliance with Justin Keller' Hashtag No Filter | Real, raw, honest, authentic conversations with real people. No sugar coating, no BS, and no filter. Topics range from dating to friendships to motherhood to nutrition to sex and quite literally, everything in between. You might laugh, you might cry, and you'll appreciate the honest and vulnerable conversations. Julie believes in living an unfiltered life, as seen through her podcast, her writing, and on her Instagram stories @byjulielauren. Website: julielauren.com Subscribe on reVolver Subscribe on iTunes Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

In this episode of the 5 Things Series we talk to Justin Keller, Vice President of Marketing at Terminus. Justin's shares the 5 Things he can't live without: 1) Slack 2) Coffee 3) Headphones 4) Watercolor Postcards for To-Do Lists 5) Dog Lenny Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

This week on Foamcast Radio, I’ve got your first look at the fourth Nerf Ultra blaster, I give you my Tactical Analysis of X-Shot’s Rival-compatible blaster offering, this week’s Requisition Recon and Battlespace Intel segments are insured against loss of gravity, and the President and the Faculty Advisor of the Penn State Urban Gaming Club are both in the War Room to fill us in on this year’s HvZ invitational!Read the show notes, order merch, become a Patreon supporter and more at our website!Support the show (https://patreon.com/foamcastradio)

Sometimes ABM is a natural progression. You do a bit, then a bit more, then you take stock and improve on what you learned. You scale from 1-to-1 all the way up to 1-to-many. But what do you lose when you get there? On this episode, I interview Justin Keller, Vice President of Marketing at Sigstr, about why he prefers the 1-to-few approach of ABM. What we talked about: How he kind of accidentally organically discovered ABM Sigstr is a Terminus company now!!! What you lose when you scale ABM How to rally the team around launching an ABM strategy This #ABM series is co-hosted by Dan Frohnen, COO at Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Technology tools, such as marketing automation, are still very important to marketers, but they don't seem to be evolving into the human side of successful marketing strategies. Join Samantha and her guest, Justin Keller, VP of Marketing at Sigstr, as they talk about how the role of technology in marketing is evolving and the importance of humanizing our customer experiences relative to technology.

Developmental milestones, standardized tests and grade standards can all be great tools for parents to use as guides. However, every child is so much more than a score or answers on a test.In this episode, Justin Keller discusses how having a child with developmental delays shifted his perspective on parenting and life in general. Justin shares how his son has changed him for the better, including being more present, accepting that his son has his own timeline, and finding the ever-elusive balance in parenting. We hope parents and educators alike will find Justin’s journey as a dad relatable.Justin Keller is a Houston-based brand strategist, author and current Parish School parent. He’s the founder of CircleFifty Creative and author of Rebel Brands and Human Always.Related Links:Justin’s website: CircleFifty.comJustin’s Books: Rebel Brands and Human AlwaysJustin’s Instagram: @KellerThinks Justin’s article on competitive parenting: A Thought for Competitive Dads Support the show (https://donatenow.networkforgood.org/supportTPS?code=New%20Website)

Justin Keller, VP Marketing at Sigstr, shares why they very recently moved the Sales Development team into Marketing, how they balance ABM and more traditional demand generation, and why they're investing in relationships more than ever before. He also gives us a view into how they think about partnerships with other tech vendors, the pros and cons of running a user conference, some great career advice and more.

Our friend Justin Keller dropped in to share his story with us this week. He discusses growing up in Los Angeles, losing his father at a very young age and all the unhealthy coping mechanisms that come with losing a parent during developmental years. He discussed how dark things got before he had a revelation and turned things around and what his life looks like now. He has no shortage of hilarious stories from the dark times. We get into how we would live if we had a few weeks left to live and what we do on the day to day to stay happy.

Peggy Lee Clark, Executive Director from Pottstown Area Industrial Development (PAID) and Justin Keller, Pottstown Borough Manager, give us an update on Pottstown's Progress! Connect with Peggy...ph 610.326.2900. Connect with the Borough of Pottstown...ph 610.970.6500. Connect with TriCounty Area Chamber of Commerce... email: podcast@tricountyareachamber.com | www.tricountyareachamber.com | Facebook | LinkedIn | Twitter | Instagram | 610.326.2900

We recently launched a webinar series through Terminus titled “Make a Splash With ABM This Summer.” In part two of the series, we invited Justin Keller, VP of Marketing at Sigstr, and Samantha Stone, Founder and CMO of the Marketing Advisory Network, to join us for a discussion about the best strategies for engaging the buying committees in your target accounts.  So, on this episode of the #FlipMyFunnel podcast, we're sharing that discussion with you, too. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

Every month we're pelted with 600,000 brand impressions. Does that make you feel exhausted? Me too. Sruthi Kumar works for Sendoso is the world's first ever sending platform. Want to send a Brave's jersey to a prospect who's a big fan? They'll help you do it. And they've had success helping SDRs and others break through the noise by creating real connections. Sruthi shared some great thoughts about how to break through the digital noise as a marketer. This is a #TakeoverTuesday episode, where we invite a guest host to come on the podcast and host. This week we had Justin Keller, the VP of Marketing at Sigstr.

Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to upsell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can't be measured. When should they invest in their brand? In demand gen? Across different parts of the sales funnel? Today we're joined by two CMOs who have had to check their traditional views of marketing at the door: Kyle Lacy - Vice President of Marketing at Lessonly Justin Keller - Vice President of Marketing at Sigstr Kyle and Justin have learned three big lessons in their time as CMO's: The job of a CMO is not like other executives, it's a combination of many different jobs. Sometimes the most impactful things your marketing team can do are not scalable or even measureable! Your company's brand is so, so important.

Modern CMO's wear a bunch of different hats.  And that involves being an expert in several different fields. Today we're joined by two CMO's who have had to check their traditional views of marketing at the door: Kyle Lacy - Vice President of Marketing at Lessonly Justin Keller - Vice President of Marketing at Sigstr Kyle and Justin have learned three big lessons in their time as CMO's: The job of a CMO is not like other executives, it's a combination of many different jobs. Sometimes the most impactful things your marketing team can do are not scalable or even measureable! Your company's brand is so, so important.

It's easier than ever to build a pipeline acceleration campaign, providing you have the right tools and team members in place. In this special FlipMyFunnel, One Hero episode, we sat down with Justin Keller, VP of Marketing at Sigstr to discuss how his latest campaign won the best pipeline acceleration award.

It can be hard to hire people in marketing because the skill sets requirements are so different. It's not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization? In a recent conversation with Justin Keller, VP of Marketing at Sigstr, and Kyle Lacy,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies.

Marketing departments think in terms of accounts, not the humans in the target department of the target company. We need to start thinking about relationship-based marketing. That's why for the next three Tuesdays of the Flip My Funnel podcast, Justin Keller, Vice President of Marketing at Sigstr. is taking over to talk about ABM for Humans.

As it turns out, the size of your ABM program doesn't really matter. Whether you're a team of two or 1,000, the tactics of successful ABM are mostly the same. In today's #TakeoverTuesday episode of the FlipMyFunnel podcast, Justin Keller interviewed Jess Engel, Demand Gen Manager at Sigstr, and Bre Gaul, ABM Manager at Snowflake. Here's what you can expect to learn about: Two award-winning ABM programs of very different sizes The most important data for an ABM program How to do sales/marketing alignment right How the two programs have scaled in 18 months Tweetable ABM wisdom

As a marketer, when do you feel like you are doing your job? Is it when you pass an MQL to sales, thinking that you have done your duty to nurture the buyer and it is now the sales team's responsibility to close the deal and drive revenue? A marketing leader, speaker, and the VP of Marketing at Sigstr, Justin Keller, delivers a call to action to the audience to shift their focus from the MQL, to pipeline and revenue. Are you thinking of betting all your chips on the MQL? Think again!   Takeaways: A good way to think if your sales and marketing teams are aligned, is to ask the question, do they trust each other?  Marketers can build the relationship with sales by sharing the responsibility for revenue and say, “I am just as concerned about hitting your numbers as you are.” Rather than focusing on the MQL, marketers should focus on creating value for the sales team, not leads. Consider, how can the marketing team nurture buyers to contribute to the sales pipeline? B2B marketers can learn from B2C brands in the way they create brands that can engage with humans. Focus on building a brand that can resonate with people. When marketing a brand, consider what words people use to describe your brand. You can use a question like, if this company was a car, what would it be? Brands need to match the product and the company culture to be authentic. Prior to purchasing marketing technology, the company should consider if they have the skills, time, and resources, to maximize its use. Does it align with the mission of what needs to be achieved? Involve yourself in difficult decisions. Do not brush them aside as they will not get easier. Face them head on because you will mature professionally on the other side. Imposter Syndrome-When you don't feel like you are worthy or that you have not earned what you received. You may really not be worthy, but someone thought you were, so rise to the challenge and do what you need, to prepare and advance in that position.    Links: Twitter: https://twitter.com/justinkeller LinkedIn: https://www.linkedin.com/in/justindkeller/ Sigstr Website: https://www.sigstr.com/?utm_expid=.FCgKGoyyS1Cw0DzOKroA5w.0&utm_referrer=https%3A%2F%2Fwww.google.com%2F Sigstr Twitter: https://twitter.com/sigstr Sigstr LinkedIn: https://www.linkedin.com/company/sigstr/    Busted Myths: The MQL is king and it's what marketers should be consistently using as a measurement of success.-This is NOT the case. Nowadays you can get leads from anywhere, but it does not mean they are qualified just because the prospect clicked on a link or downloaded a white paper. Instead, marketers should be concerned with measuring their contribution to pipeline and revenue.   Shout Outs: 7:46 James Buckley “Saywhatsales”

In this episode, VP of Marketing at Sigstr, Justin Keller discusses us why it takes a village to execute intentional ABM. https://www.linkedin.com/in/justindkeller/

What was the most monumental thing that you learned from a past failure? Maybe you discovered how you are able to handle pressure in heated conversations. Or maybe you realized the role of the important people in your life after a failed business venture. One of the biggest connections we have as people are the stories that we share out of our painful experiences.   Our guest this week, brand strategist and author of Rebel Brands and Human Always, Justin Keller joins us as we discuss how to use our hardships as life lessons we can learn from. Justin tells us that when he discovered the importance of personal relationships, he was able to help use his story to connect with other people. When we begin to understand the trials in our lives, we are able to use what we have learned to help leave an impact on those around us. Topics Discussed: The importance of establishing personal relationships Why discipline matters more than hustle Understanding hardship as a luxury to learn from Using our stories as leverage to help others How to use pain to connect people together   Connect with Justin Keller: Business Human Always Facebook Twitter Instagram --   Join the Lab: HeatherParady.com/ContentLab   -- Connect with us! Facebook group: https://bit.ly/2lPut5A Website: heatherparady.com Social: Facebook, Instagram, Twitter Subscribe on YouTube: https://www.youtube.com/heatherparady

Joey Hickson and Justin Keller join the CK Podcast to discuss how to gain more Instagram followers and use the platform correctly. We also discuss the power of being an influencer. ► Make sure to download the Valley Tire Center mobile app, register and turn on your notifications to get free tire balancing. Don't forget to follow their Instagram page to always keep up with their NBA ticket giveaways. Check our their website for details: http://www.valleytirewoodland.com/► Follow VTC on Instagramhttps://www.instagram.com/valleytirecenter/► Subscribe to Leo's YouTube Channel:https://www.youtube.com/c/LeoBeas► Subscribe to our YouTube Channel:  http://www.youtube.com/c/CowbellkingdomTV► Subscribe to our Podcast on iTunes:https://itunes.apple.com/us/podcast/ck-podcast/id1143709061?mt=2► Follow Basketball Zone for

As businesses across industries are increasingly required to use omnichannel communications and customer data to respond quicker to the changing needs of their markets, many companies are improving their existing tools and processes to meet the evolving business requirements. Whether it’s 50-year old email technology or 40-year old SMS texting – or newfangled chat apps – the use of communication channels are rapidly changing. In this episode, I sit down with Justin Keller, VP of Marketing at Sigstr, to discuss the new challenges and pains involved in managing today’s marketing engagement tools, delving into some granular details such as transforming digital corporate boilerplates (like email signatures) into a marketing tool, and harnessing customer insights from communication/interaction data. I will also ask Justin to drop some knowledge and data on what he learned from the users of Sigstr’s cloud-based marketing solution. We’ll also cover new tech tools and communication practices, focusing on mobile communications between the company and its customers. See acast.com/privacy for privacy and opt-out information.

This week on Foamcast Radio, it’s the week of the New York Toy Fair, and I’ve got all the info about the new blasters from Nerf, X-Shot, Buzz Bee and more! As always I have your Requisition Recon and Battlespace Intel, and I’ve got Justin Keller, President of the Penn State Urban Gaming Club in the War Room to tell us all about their upcoming HvZ Invitational!Find show notes, order merch, leave comments and more at our website!Support the show (https://patreon.com/foamcastradio)

Listen for a preview of this week's episode!Support the show (https://patreon.com/foamcastradio)

This week on Foamcast Radio, Foamblast rescues Project Tooth and Nail, Worker digs its talons into short dart magazines, and a new and improved LighTake grenade is about to blow you away! Plus I've got your Requisition Recon and Battlespace Intel, and an interview with the creator of a new Facebook group just for game runners!Find show notes, order merch, leave comments and more at our website!Support the show (https://patreon.com/foamcastradio)

Want to know what's coming up on this week's show? Listen to this preview episode for a sneak peek!Support the show (https://patreon.com/foamcastradio)

How can early stage SaaS startups dramatically expand brand awareness and increase lead generation without spending a ton of money? On this week's episode of The Inbound Success Podcast, Sigstr VP of Marketing Justin Keller talks about co-marketing partnerships and how they've helped Sigstr gain traction without requiring a massive budget.  Listen to the podcast to hear how Justin built and nurtured co-marketing relationships and get actionable tips on building your own co-marketing program. Transcript Kathleen Booth (host): Welcome back to The Inbound Success Podcast. My name is Kathleen booth and I'm your host and today my guest is Justin Keller, who's the Vice President of Marketing at Sigstr. Welcome, Justin. Justin: Hello, I'm so glad to be here. Here's Justin and I doing our interview Kathleen: I'm looking forward to interviewing you and learning more about the journey with Sigstr and how you guys have grown. Before we dive in, tell the listeners a little bit about yourself, your background, and also Sigstr and what it does. Justin: Yeah, absolutely. So, I've been doing digital marketing for software companies for about 15 years now. I got my start as the first non-founding employee of a company called ChaCha way back in the day, and that's what really gave me my bug. They were located in Indianapolis and I really wanted to do the high tech thing, like full boar. So I went, I got myself an MBA and the day after I graduated, I packed up my car and I just drove west to try and make it happen in San Francisco. So I was out there for about seven years, running a SaaS marketing team, having a great time learning a lot. And my wife and I decided, you know what, I think it's about time to head back to the Midwest. And so through my network found Sigstr and came on as the Vice President of Marketing about two months ago now. I've been absolutely loving it. What Sigstr does is, we take over -- not take over -- get into the employee email system and we standardize the business card info in an email signature. But what's really cool about what we do, is we insert dynamic, targeted ads in every single email. And employee email is just a ridiculously high balling channel. It's going to extremely engage people and we can get really targeted promotions in every email, and really magical stuff can happen for marketers. Kathleen: That's awesome. And, full disclosure, here at IMPACT, we just started using Sigstr a couple of months ago and it was largely because one of our newest team members in the team that I run, which is our marketing team, came from another company that had Sigstr and she, from day one, was singing your praises about how effective it was and what a game changer it was for their marketing. So, we just implemented it recently and it's been really fun to watch the results. I mean, you're right. There are so many different ways you can use it. I think for us, initially, we've been using it to try to drive registrations for our webinars. We do two webinars a month and email does have such incredible reach, especially when you think about people, like on your sales team, who are really out there emailing people that might not be in your day to day contacts. It's such a good way to get your content and other things in front of people that otherwise might not necessarily see it right away. Justin: Yeah, and it's passive, it's kind of like where it's very frequent and it's not like a hard call to action, right? It's not like a mass email where you get it and you're like, "Okay, I can delete this out of my inbox right now." You're gonna pay attention to that first email and you're definitely gonna see what's in the bottom. We actually ran out of some eye tracking studies with an artificial intelligence company that showed that people's eyes start right down to the bottom of the email if there's a well branded signature there. Kathleen: That's so cool. What I like about it, selfishly as the person responsible for marketing, is it gives my team a lot of control over how the brand is deployed, and the consistency with which it's deployed. Instead of having everybody going rogue and creating their own signatures that may or may not be great, we can establish a format and we can maintain control over that, while still giving the individual some input into what they want to have in there, which is what is so nice about it. Justin: Definitely. But no more Comic Sans in the signature, no personal quotes. Kathleen: Exactly, exactly. Oh boy, I could spend a lot of time talking about that. So, Sigstr's great and everybody should definitely check it out and certainly, if you've ever gotten an email from me, you'll see it at the bottom. What's been interesting to me is, Sigstr as a company, at least from the outside looking in, has really had this meteoric rise in terms of visibility. I've been in the agency world for a long time, and I feel like you guys came onto the scene and it was like, hot and fast. As a marketer, when I see something like that, I'm always curious to dive in a little bit more deeply and learn what was happening behind the scenes that leads to that because, obviously, that's what this podcast is all about. It's like, "Hey, share your secrets with us so we can do it, too." So tell me a little bit about that. Justin: Absolutely. And you're right, we had a really big year last year. We got Series A funding from a bunch of phenomenal investors and that's really when we were able to step on the gas. We were kind of bootstrapped before that. What happened is, it's one of those things where unfortunately it's kind of everything. Everything kind of came together at once. But I think the things that really allow those things to come together is a really strong content program and a really big focus on developing co-marketing relationships and kind of agency relationships as well. Kathleen: Really? Okay, let's start with the content program. That's obviously the heart of inbound marketing, which is what we like to talk about here. Tell me a little bit about your approach to creating content for Sigstr. Justin: So, when you're working with a product like Sigstr, it's one of those things where, email signatures are very familiar but the way we're approaching them is completely novel, right? It's kind of like a brand new channel in many ways. So there's a lot of market building we have to do and we felt like content was the best way to do it. We're lucky to have on our team Brad Butler, whose just a phenomenal content marketer. It kind of heads up the program and he's really, really good at getting in with our customers and learning about the ways that they're using it and celebrating their success in finding different ways to tell a similar story, in repeatable ways, things that we can use for both lead generation but for sales enablement too, and that's been huge. He's also really good at kind of taking what we do, so again, it's a new channel, we need examples, right? So customers are great but we definitely "drink our own champagne," that's the term we use here. We drink our own champagne. Kathleen: Can I just stop you and say how much I appreciate that you say champagne because, maybe it's just that I'm like old, but every time someone says they're drinking the kool-aid, all I can think of is- Justin: Is Jonestown? Kathleen: Mass murder in Guyana and I'm like, "I don't know that it's a positive thing to be a Kool-aid drinker." And the fact that Kool-aid is, objectively, kind of a disgusting drink in my opinion. Justin: Yeah. Kathleen: And this could be controversial, because I have an eleven year old who loves it, but I look at it, and I'm like, "That is just gross. Don't put that in your body." Justin: Yeah, no, absolutely not. And then the other one people, the other thing people say is, eating our own dog food. Kathleen: Oh, which is also just horrible. Justin: Yeah, how much are actually making dog food, in which case that's actually really gross. Kathleen: If we accomplish nothing else on this podcast today, other than getting people to switch to "drinking their own champagne," I will feel as though we've made an important contribution to society. Justin: Yes, yes. Absolutely. Kathleen: This is major. Justin: Cool. Thanks for joining us everybody! Oh, champagne. So, we tell really cool stories. I mean, we're using our product in really, really innovative ways. Just to give an example, and I'm not trying to make this into a commercial, we align the signature message with opportunity stages. For example, when one of our AE's completes a demo, they click the little button in sales, the demo's done, and for the next two weeks, anytime anyone at Sigstr emails someone at that company that we just finished the demo with, they will get a message that says, "Hey, thanks for taking a demo. Click here for more resources, so they can kind of learn a little more, kind of thing. There's kind of an IT process when you're installing Sigstr, and when we go into that phase, the signature's like, "Hey, here's everything your IT team needs to know about onboarding signatures." Telling stories like that, and getting people to think really creatively about how to use the tool is great. And then lastly, developing relationships on the co-marketing thing is one of the biggest legs that a co-marketing relationship stands on is kind of content swaps and developing content together. So we've been really fortunate to make a lot of really good friends in the marketing community and being kind of a unique product, we don't really have any competition, and so we're able to play really well with a variety of different vendors and tell really cool stories together. Kathleen: So I want to get to the co marketing and content swaps in a minute, but first, on the subject of the content you're creating for yourselves, the thing that I always find interesting, especially with companies like Sigstr, that -- you said it, you make a product that helps people create email signatures -- you could very easily have an entire content strategy that revolves around talking about email signatures, but, that can be a really boring subject, right? So I'm curious to know how you guys think about content, how much of your content is specifically about the product, how much of it is about the broader subject of email signatures, and then how much of it really departs from that and is about the broader challenges that your audience is facing? Justin: Yeah, I'd say it's probably 30/70. I think 30% is probably talking about email signatures -- maybe more like 40 -- because you're right, it can get old quick. And so our kind of guiding light, really, in our content program, is, will a marketer read this blog post and walk away a better marketer? So you can get that done with email signature stories, sure, but we really like to focus on the broader industry and figure out how we can tie in our story wherever it's appropriate. But we're really, really focused on creating content that just like is valuable, right? We do a lot of talking at ABM (account-based marketing) events. We kind of have an ABM product ourselves, so we've been driving a lot on the power of aligning content at the right time, whether it be through an email signature or through an email or what have you. We see ourselves as one of many channels that every email marketer, or I'm sorry, every marketer should use. And so we don't just focus on ourselves. Kathleen: And so for anybody listening, ABM -- account based marketing -- and I know you guys, in fact, I went to an event recently where somebody from Sigstr spoke about that; how to use Sigstr for account based marketing. That is such a hot topic right now, so that's pretty cool.  Okay, so you've had this content strategy. Let's shift now and talk about the content swaps, because you're obviously creating content for your own site. When you think about co-marketing, let's take a step back and just, if you could explain a little bit more about how you think about it. Who are you looking to form partnerships with? Is it companies that have an audience you're looking to reach? Or is it companies that have complementary products? Justin: Mmm-Hmm (affirmative) Kathleen: Or is it all of the above? Justin: It is a little bit of all of the above. And like I said, we are pretty neutral in the marketplace. We've got a wide variety of friends that we can pick to work with, the more the better.  Organizationally, Sigstr is all about developing relationships and being just a good partner. And so, yeah, we absolutely are looking for people with sympathetic audiences. We are a reseller to marketers, we provide full marketing to tech companies. And we work with brands that we really admire. There is no shortage of ... I think the most recent marketing landscaping is over 5000 companies. So there's a lot of people to play with, but we really like to find the brands that we look up to. And I mean that, we look up to the brands. We definitely feel like we're lucky to be hanging out with some of the brands we work with. Kathleen: What would be some examples of brands like that? Justin: So we work a lot with Terminus, whose kind of an ABM app platform. We work with PathFactory and with Uberflip. We work with, kind of everyone you know? A lot of people that are in the ABM landscape or demand-based ... those guys. And, it works out really well for us because ... let me back up. The way we approach it is, "Hey we really want to work with you. You definitely have a bigger reach, and a bigger microphone towards the audience we want to get in with, but let us do all the groundwork. Let us, kind of, help you create a great piece of content and if you'll do us the honor of posting it on your website or putting your logo on a piece or whatever" it feels like a fair trade to us. Kathleen: That's great. And funny enough, so, Nikki Nixon who heads up the #FlipMyFunnel community for Terminus has been a guest for us on this podcast in the past and I too ... I look up to them. I think she's done a great job building out communities so, that's an awesome example. Justin: They really have. That whole #FlipMyFunnel thing is amazing and again it's another example of just being super neutral. It spun out of the Terminus company but they are agnostic when you're dealing with vendors. When Terminus goes to the #FlipMyFunnel conference, they are going as sponsor they're not like the people that are hosting it. Kathleen: Yeah, That's awesome! I'm interested in the content swaps because I think there is ... There's a lot of potential there. There's not only the opportunity to get in front of a new audience by creating content on somebody else's website, but there's also backlinks which, as a geeky marketer I'm really into. I guess the question that I have -- because we look at this all the time -- is about bandwidth. You have your own content you're creating for your site and then it can be very time consuming. Do you have a certain target for how much of your marketing team's time goes into creating content for your own platforms versus content for your partner platforms? Justin: I think it's really ad hoc and it's opportunistic for us. The way we evaluate it really is, it's kind of like getting to first base with a partner, right? The content swap is the easy thing to do, right? If you have content laying around that is somewhat relevant to the partner or whatever, it's really easy to kind of repurpose that. Just take it, put a fresh coat of paint on it. Figure out how you can talk about the partner and yourselves in it in a way that tells both of your stories. But then really, when we're looking at it, it's partners with whom we want to partner more deeply, right? We want to be hosting events with them, we want to be doing web events with them. Maybe there's even a product integration down the road and it's really a good way of dipping your toe into a bigger partnership because, it does kind of have lower overhead than, I think, many other marketing initiatives and if you can prove that success there it makes sense to keep the relationship going and getting a little more serious about it. Kathleen: I'm sure there are people listening who are thinking, "this is an approach I might want to experiment with" and I would be willing to put money on the fact that a lot of them are probably in the same shoes you were in when you started, which is, "I'm gonna be approaching partners that have a bigger audience than I do." As a David going after a partnership with a Goliath, can you give listeners some advice on how you approach it so that both parties feel like it's a win? And, how do you then manage and maintain that relationship in a way that's mutually beneficial? Justin: Yeah. One of the ways that we approach it is, usually, we will do the majority of the work. We get really scrappy about it and say "Hey, just by virtue of participating with us ... that's all you have to do. You have to show up and smile, right?" And, we'll kind of do the rest. So offering to just "plus up" whatever their content initiatives were, kind of for free, is usually pretty healthy. I think developing personal relationships is also a really good way to do that though so, a lot of the relationships that we've got are people that we've met out on the road at conferences or just kind of networked with and it started as a buddy-buddy relationship. Having conversations marketer to marketer, kind of like we're doing just now. Not having an agenda really in place. Just kind of be like, "I really think what you guys are doing is amazing, I want to learn more about it. What are your big campaigns and projects this quarter?" And then, ending with "I'd love to have our brands play together one day." You know it's great. I think the more partners you have, the better. It helps kind of edge out competition and it helps really shine a brighter light on both of your brands even if you don't have as big of a reach. You're still introducing new people to that brand. Kathleen: Yeah, definitely. I have a little anecdote about this. I think people are gonna hear you say things like, "Oh, we're big into relationships and individual one-on-one stuff.” It's easy to kind of hear that and be like, "Yeah, yeah, yeah." So the reason that we started talking to Sigstr is that we had a new employee who had used them previously -- and that's Stephanie Casstevens -- and she came from another company that had Sigstr and she was ... She's just like, the most enthusiastic individual on the planet to start with. Justin: It's true. Kathleen: Which is why we love her! But it's easy to find somebody like that who evangelizes your product and say thank you and appreciate it, but I think a lot of companies don't take that extra step and really show the love back. I'll never forget ... I think we were on Slack or on a Zoom call and she's like, "You're not gonna believe Sigstr just sent me this amazing box full of swag and really cool stuff!" And, it was just that little touch. I know that there was a handwritten note in there just saying how much you guys appreciated her, and that kind of thing goes a long way. And so, I think from what I've seen, you all do a really nice job of that. Justin: We spend a lot of time and a decent amount of money doing that. We do send a lot of swag ... If, anyone really wants some Sigstr swag, hit me up! Kathleen: Ooh, what's the best way? Should they Tweet you? Justin: They can Tweet me or they can shoot me an email. @JustinKeller is my Twitter handle and Justin@Sigstr is my email. Hopefully this doesn't come back to bite me. When we get new customers, we send a note. We spend a lot of time doing handwritten notes. And we'll recruit many people. We'll have our design team. We'll get some of our sales people, and we'll all huddle around a table and write personal notes just to ... Kathleen: That makes such a difference. Justin: I one hundred percent think it makes all the difference in the world, and it's not scalable, and that's probably why more people don't do it and why it does have such and impact. Kathleen: Yeah. Justin: It's just rare. I mean, it takes a lot of manpower to pull it off. But, it's kind of one of our core beliefs that we need to be good partners and that's kind of how it shows up for us. Kathleen: Yeah, I feel like handwritten notes are a lost art and I think it's only going to get worse because I was just talking with my son, who is 11, the other day and, you know, he's not ... they're not teaching him cursive and ... Justin: Mmm-hmm (affirmative) Kathleen: I just think all of these things, when combined, and the fact that they all live on devices ... You're only going to see fewer and fewer handwritten notes. But even my son, who doesn't write anything, when he gets something in the mail, he's like, "What? I got mail?" And he's so excited! So, I just think it's such a great opportunity to make a connection. Justin: It's true. And that old school thing is coming back again, right? Back in the day, everything was done via mail. And, back in the day, email was not thought of as a channel. But you know, now here's Sigstr growing like a weed using email signatures. I mean, I don't want to say direct mail but kind of like, really personalized handwritten stuff -- I think that's, it's so old school, its new school again. It's like the vinyl records of marketing. Kathleen: Well, even direct mail -- I think you have to do it right but, we used to do dimensional mail for clients, which is direct mail but in a box. Justin: Yeah. Kathleen: And, there's almost nobody out there who will get a box and not open it. Justin: Totally. Kathleen: You get direct mail and if it's flat mail, you just toss it right in the trashcan so, that's the first hurdle you have to overcome. It's just getting somebody to open your thing. Justin: Yeah. Kathleen: And, everybody thinks, "Ooh it's a box, maybe it's a present." Justin: Yeah. Kathleen: So, I think with all of these things it's just about how you use it, because I can't even count on one hand how many times I've read articles about email being dead, which is just so false. It's how you use it, you know? Justin: It's true, it's true. We actually included in your swag box, we've got stickers that say "Email will never die." Kathleen: Yeah. Justin: And ... Kathleen: Long live email! Justin: Yeah, I agree. Kathleen: I love that. So, you've done all of these ... This co-marketing. You've got your content strategy. Can you share any numbers about the impact this has had on the business, whether that's in terms of traffic growth, or new leads? You're saying that this has been successful for you and it's ... Justin: Yeah. Kathleen: ...really driving your growth. Do you have any data to back that up? Justin: We do, yeah. So, in terms of the content swaps I don't think I can point to any good numbers. Our traffic -- website traffic -- has definitely increased, I mean, substantially for us. Almost 10 times in the past year. Kathleen: Wow, that's amazing! Justin: And I can't point back to any co-marketing initiatives exactly. I think that's just kind of a ground swell. But through these partnerships we've started hosting third party events at all the conferences. So we've kind of got this little branded event that we've called "All about margaritas," which is a different interpretation of the ABM acronym, right? And ... Kathleen: That sounds like an event that I would come to. Justin: Exactly, right? So we worked with BrightFunnel and with UberFlip on hosting these events. And it's one of those things where like, I mean, you know conferences are not cheap. I mean that is ... Kathleen: Yeah. Justin: I would posit pretty much everyone on this call, it's probably their biggest -- if they do conferences -- their biggest line item in the marketing budget. If you kind of have a bad place -- a bad booth place -- or you know, it's a really crummy conference, it's really tough to maximize your investment there. So what we've done is we do these little after parties where we're all promoting it together. We're all having a lot of fun with the promotion. And yeah, I mean for the one we just did -- the Marketo Summit -- we had well over 700 people registered. Kathleen: Wow. That's a lot of margaritas. Justin: It is a lot of margaritas. We actually had to kind of get a waiting list going. It was a very good problem to have and it's been tremendously successful. So we're kind of doing that more and more. We're taking that on the road. Kathleen: So are you getting lists of conference attendees from the conference organizer and that's how you're reaching out or how are you doing that? Justin: Totally organic social, a social promotion. We put it in our, you know, our newsletters or whatever. I will tell you a little secret, and again, I'm so not trying to make this commercial for Sigstr. Ten percent of those -- no twenty percent, twenty percent of those -- registrations came from Sigstr signatures, right? So it's one of those things where you're just passively emailing, doing your thing, but you know, people see the call to action and they're like, "Oh, that sounds like me." Kathleen: And you know that because, as I understand all of the links in the Sigstr signatures, you can build them out as tracking url. Justin: Oh come on, yeah. Kathleen: So concrete proof that that's where it came from. Justin: Yeah. Really, really deep analytics. Everything integrates with marketing automation or with your Salesforce or whatever. So you can get really good analytics and even kind of attribute pipeline to it. Kathleen: That's awesome. Justin: Yeah it's really, really great. So yeah, huge. We did another one. We had almost 200 people register for that, which we were thrilled about because it was the day before the conference even started and it was, you know, it's a smaller conference to begin with anyway. So that's kind of been like the ultimate culmination of these partnerships and how things have really, really shown up in the pipeline for us. Kathleen: That's great. Well all really cool and really interesting stuff. I love what you guys are doing. You were also mentioning that, you know, you have some great strategies for building relationships and what a big part of how you approach things that is outside of, you know, sending people swag boxes. Any other tips you have for listeners on that? Justin: Yeah, we spent a lot of time on social media, like engaging. Not like trying to be like, "Hey, take a demo," you know. I'm just kind of like following him around, like engaging with them, actually keeping up with their tweets, retweeting big moments for them and just kind of being a friendly face in the social crowd. And we think, you know, even the personal engagement, it's tough to fly out and see customers, especially when you're a small company, a growing company like us. We do try and make a point to build in as many customer visits as we can. Just because that face time is so much ... so important, right? When you really connect with someone on a human level, the relationship changes, but you know, people develop an attachment with you and I think that's such ... I think emotion is such a huge buying trigger that people ignore. And I think that's what it all comes down to is really, you know, developing relationships, developing an emotional connection is really what I think helps drive a business and a brand. I may get this quote wrong, so please fact check me audience, but I think it's like 95 percent of all buying decisions are based on emotion. Then the rest of the buyer's journey, I mean, that's like before the purchases or the buying committees even started. And from that point on, the buyer's journey is all about substantiating those emotions, right? And that's why content is so important in showing up data is to prove to someone that their emotions are correct. Kathleen: Yeah, I definitely can see that. And I'm curious, you know? Well, I can see see where emotion is so important, especially because your audience is marketers. Justin: Mm-hmm (affirmative). Kathleen: And I know from being a marketer myself for a long time that one of the biggest challenges we face is tool overload. Justin: Yeah. Kathleen: You know, every organization I've worked in, one of our biggest line items is recurring monthly SaaS subscriptions. Individually, they might be small amounts of money, but it adds up quickly and so what happens when you have this proliferation of software tools is inevitably, you know, there's some percentage of them that you don't use. Certainly you don't use them to their fullest. But I have found in my experience that when I have a good relationship with the vendor then, you know, those are the ones that tend to get the love. And what's great about that for you -- as somebody who is selling SaaS is -- churn goes down with those situations. So I think what you've said rings really true to me as somebody who is a target for you guys, and I know it's true for us at IMPACT. Like, we felt a lot of attention from Sigstr in terms of helping us get started and get going with the product and that makes a huge difference. Justin: Yeah, totally. I think you had the podcast with Dan Moyle. Like, I think he's telling the same story. It's all about developing those relationships and, I think that especially in the age of automation and robots and everything, I think just like how email is kind of important for the same reason, right? Bringing the humanity back into marketing is more important than ever. Kathleen: Yeah, so true. Well I want to make sure before we wrap up that I have two questions I always ask everybody who comes on this podcast and I definitely want to ask you and get your perspective. One of them is company or individual, who do you think is doing inbound marketing really well right now? Justin: So we do this thing and we were trying to get the ball rolling on it, but we do this thing internally we're calling "Brand Crush Monday" where we kind of just find a brand we really like and ... Kathleen: I love that. Justin: And so the most recent one that we're all kind of fawning over is a company called Tunnelbear. Really, really just like, it's just one of those websites where it's like, even if you're not a buyer, you just kinda want to click through and see what all the pages have. They've done a really good job of that. I think Uberflip does a really good job with inbound just because it creates such a good time to experience where you kind of are, okay, piecemealing your information away for an exchange for interesting content. They do a really good job of progressive profiling. So I like what they're doing a lot too. Kathleen: Oh, I can't wait to check out Tunnelbear. I've seen it Uberflip and I agree they're great. Justin: Mm-hmm (affirmative). Kathleen: But I love when I hear new ones that I didn't know about before. So that's awesome. Second question, you know, with the world of digital marketing changing so quickly and especially with it being very technologically driven, the challenge that I hear most from marketers is just keeping up with all that new information and staying educated. How do you keep up and stay educated? Justin: Yeah, I think I try to do about a book a month, either read or listen to. Now that it's nice and I can walk to work, I get a lot more of that in and then podcasts for sure. Kathleen: Any particular favorite podcasts? Justin: Well since we've met, I've grown quite fond of yours. Also like, I liked the Andreeson Horwitz podcast a lot. I like Sangram Vajre's #FlipMyFunnel podcast. I think that one's also pretty great just because it's so frequent and it's pretty digestible. What else? What else, what else? I mean those are my main ones off the top of my head. I do have a lot of guilty pleasure podcasts I listen to as well, but those are the marketing ones that I really, really like. Kathleen: And then a fall onto that, any particular books that you've read lately that you would recommend? Justin: So when I joined Sigstr, I bought for my entire team a copy of Contagious by Jonah Berger. That was kind of like my bio. I was like, "Read this, this is the new Bible." And then Good to Great I think is another. Who wrote that? Jim Collins. Kathleen: Yeah. Justin: Another fan. I think those are both like 101 -- you have to read these if you're a marketer -- books. Kathleen: Yeah, those are some good ones. I just finished Eating the Big Fish, which is about what it means to be a challenger brand. That's also a great book if you want one for your recommendations. Justin: I do. I'm going to the beach. I'm going to need some reading materials. So I appreciate that. Kathleen: Yeah. It's funny because I've been wanting to read more books and so I finally bit the bullet, and I really like actual books because I like to underline and write notes and margins and things, but I just couldn't move fast enough doing it that way. And so I finally bit the bullet and decided to try Audible and now I'm completely hooked because I listen to books on 2X speed and I'm like tearing through these books. So that's one of the reasons I love asking people this question at the end of the podcast. I get to get recommendations from my own list. Justin: Awesome. I will think of some and I'll shoot you an email. Absolutely Kathleen: Great. Alright. Well for people who have questions for you or who want to check out and learn more about Sigstr what is the best way for them to find you individually online and of course then please, if you could share Sigstr's url. That would be ... Justin: So Sigstr is Sigstr dot com. And then if you want to find me online, I think probably the best way is just a twitter, @JustinKeller, one word, is my handle. And then LinkedIn, I think is just Justin Keller, but I think your listeners are probably pretty savvy with the Google. Kathleen: They'll figure it out and if they can't, I will put those links in the show notes. Awesome. Great. Well thank you so much for joining me today. This has been really fun hearing about how you guys approach things. Justin: Thank you so much. This was a treat. I really ... this is my first podcast as well, so thank you for that. Kathleen: Well great. I'm so honored. That's great. Well, hopefully first of many. Justin: Hopefully. Kathleen: Well, thank you again for joining me and if you are listening and you liked what you heard, I would really appreciate if you would consider giving the podcast a review on iTunes, Stitcher, or the platform of your choice. And if you know somebody who's doing kick ass inbound marketing work, tweet me at @workmommywork because I would love to interview them. Thanks again.

FCB 2018: A Tour Around The Convention’s Exhibitors and More! Again this year, blind Abilities was present at the Florida Council for the Blind Annual Convention, FCB 2018. Join Pete Lane as he grabs some interviews with vendors and participants at the convention. The vendors include: * Emerald Coast Vision Aids, located in Pensacola, Florida. Mike Hage speaks about his products: a variety of low vision and blindness devices and equipment available through numerous well-known national vendors, You can check out their web site at: emeraldcoastvisionaids.com Or give Mike a call at: 850-473-8081 * Florida School for the Deaf and Blind (FSDB), located in St. Augustine, Florida. Justin Keller chats about the various programs and courses offered to both Florida residents and nonresidents in this respected state school in beautiful old-city St. Augustine, Florida. www.fsdb.k12.fl.us/ * Cheryl Spencer joins the team with an interview with Barry Scheuer of Guidelights and Gadgets, who provides unique, hard to find merchandise for the blind. Listen to examples of the products that Barry brings to as many as twelve blindness conventions each year. Check out his web site: www.guidelightsandgadgets.us * Paul Odem’s Opals and Gems, owned and run by Paul and Patty Odem, offers fine gems, mostly opals, along with unusual pieces purchased from Estate sales and the like. They attend various blindness conventions and you can give them a call to chat about what inventory they have: 407-497-9938 * Join Pete as he chats again this year with Doug towns, with Votec Corp, makers of voting and voter-registration technology. Doug was in Jacksonville last year touting a survey for blind and visually impaired voters, the results of which have facilitated the development of the current voter technology that Doug brought to the convention. Listen to a sample of the speech output and capabilities of this technology, check out Votec and indicate where you live and would like to see it adopted in your polling place, on their web site: www.votecd4a.com Pete spent some time with the local Jacksonville, Florida chapter of the ACB who hosted the state convention. They provided a nice lunch and plenty of hospitality! Listen as Pete chats with several members and as they give a loud “Hello” to blind Abilities! Thank you for listening! You can follow us on Twitter @BlindAbilities On the web at www.BlindAbilities.com Send us an email Get the Free Blind Abilities App on the App Store. Get the Free blind Abilities App on the Google Play Store.

Special guest: South American trekker Justin Keller

http://prochurchtools.com/166 - In a world where everything is going digital is there still a place for print? Justin puts print & digital head-to-head and discusses the pros & cons.

http://prochurchtools.com/086 - When it comes to church branding we often ask ourselves where do I even begin? Are there mistakes I am already making? Justin Keller answers those questions for us today and talks about the new rules that have emerged for church branding.