Podcast appearances and mentions of kyle lacy

In this episode, we sit down with Kyle Lacy, CMO of Jellyfish, to explore the intersection of marketing, revenue operations, and go-to-market strategy. We discuss the challenges of cross-functional alignment, the ongoing debate between brand vs. demand, and how marketing leaders can earn a seat at the revenue table. Plus, Kyle shares his insights on pipeline forecasting, revenue modeling, and why every team should invest in creative, unmeasurable "moonshot" ideas. Tune in for a deep dive into the art and science of scaling a GTM strategy in 2025.

How do you build a revenue engine that doesn't just generate pipeline—but generates the right pipeline? In this episode, Kyle Lacy, CMO of Jellyfish, shares how his team tackled one of the biggest challenges in B2B go-to-market: pipeline predictability.   In this episode of Topline Spotlight, Kyle explains why traditional metrics like Stage 1 pipeline weren't cutting it, how Jellyfish revamped its approach with deeper segmentation and leading indicators, and the impact of launching a Pipeline Council to align sales and marketing around quality, not just volume. Sam, Asad, and Kyle also touch on the biggest forecasting mistakes GTM teams make, why tracking pipeline per rep, source, and channel is a game-changer, how AI is reshaping marketing strategy, and what it takes to be a great CMO in 2025.   Are you being paid what you're worth? Help us refresh Pavilion's industry-standard compensation report for 2025 by taking our anonymous survey at joinpavilion.com/comp and get early access to the results!   Thanks for tuning in! Want more content from Pavilion?    New episodes of Topline drop every Sunday with new Topline Spotlight mini-episodes every Thursday. Subscribe to never miss an episode.   Stay ahead with the latest industry developments, emerging go-to-market trends, and valuable benchmarking data. Subscribe to Topline Newsletter for expert insights from Asad Zaman every Thursday.   Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. He dives deep into the strategies and tactics that drive success as a revenue leader, featuring real operators like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.   Your're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!   Key chapters: (00:00) - Introduction to Top Line Spotlight (02:20) - Overview of Jellyfish and Its Purpose (04:15) - Addressing Challenges with Leading Indicators (09:50) - The Shift to Marketing for Engineers (11:42) - The Role of AI in Modern Marketing (16:22) - Inspiration and Closing Thoughts  

The biggest mistake B2B marketers make today is prioritizing metrics over creativity. Brands that play it safe and shy away from bold risks are destined to fade into the background. In this episode, we are joined by Kyle Lacy, CMO of Jellyfish, as he shares actionable insights on how to pair creativity with strategic alignment to drive both brand resonance and measurable success. Kyle also explores the pitfalls of ROI-driven brainstorming and why bold bets like “Cards Against Engineering” create lasting impressions. Kyle also discusses the evolving role of B2B marketers, revealing how storytelling, good taste, and daring choices are critical to standing out in a crowded market.We also discuss:- Why creativity without risk is just noise—and how to take meaningful risks.- How to balance demand generation with brand-building initiatives.- Why traditional metrics need to be rethought to reduce stifled innovation.- The role of storytelling in winning hearts, minds, and market share.

Episode Summary In this episode of OnBase, Kyle Lacy discusses strategies for achieving cross-functional alignment between sales, marketing, and other teams. He identifies the main B2B marketing challenge as aligning these groups around common metrics and goals, emphasizing the need for documented processes and a shared revenue model. Kyle stresses the importance of marketing demonstrating its contribution to sales outcomes, not just brand-building. He also shares insights on leveraging AI tools while cautioning against replacing human sales roles. Overall, Kyle provides practical advice for B2B marketers seeking to improve cross-functional alignment and drive business growth. About the guest Kyle has spent the last 17 years building, scaling, failing, and winning in high-growth software. He's currently serving the Jellyfish team as their CMO, and before joining the Jellyfish “bloom,” he had the pleasure of building a company called Lessonly. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. But most importantly, he is the father to two wonderful boys, an energetic dog, and one too many books on World War II. Connect with Kyle Lacy Key takeaways - Cross-functional alignment: Success in sales and marketing hinges on aligning around shared performance metrics e.g., pipeline, revenue) and fostering collaboration across teams. - Focus on key numbers: Misalignment often occurs when sales and marketing teams aren't tracking the same metrics. Agreement on crucial numbers is vital for achieving alignment. - Sales and marketing collaboration: Understanding the sales model, including pipeline coverage and quota attainment, is critical for marketers to contribute effectively to revenue. - Importance of brand: While brand building is essential, it must always tie back to measurable business results like pipeline and bookings. - AI in marketing: AI is useful as an assistant for research, content creation, and data analysis, but it's not yet capable of fully replacing human tasks, especially in prospecting. - Engaging content: Effective case studies and white papers should focus on clear ROI data rather than just promotional content, making them more engaging and useful for prospects. - Documentation and process: Having a well-documented process and alignment on definitions like MQLs) helps prevent confusion and misalignment between teams. - Marketing's goal: The ultimate purpose of marketing is to help sales close deals, and success is determined by contributions to pipeline and quota. Quotes "Nobody cares about your brand campaign if your sales team hits 40% quota attainment." "If you're not aligned with the sales leader and not looking at the same numbers, eventually it's going to break." Recommended Resource Books "Elon Musk" by Walter Isaacson: Kyle recommends this biography for its insights into the mindset of innovators with extreme urgency and ambition. Newsletters Ultra Successful by Dr. Julie Gurner: A paid newsletter Kyle highly recommends. He praises Dr. Gurner for her brilliant insights, noting that it's one of the few newsletters he subscribes to. ⁠Connect with Kyle Lacy⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website

Kyle Lacy dives into the tried-and-true tactics that still get results and explains why AI SDRs (Sales Development Reps) aren't quite ready to replace the human touch just yet. Whether you're a marketer or a sales pro, this video will give you practical insights you can start using today. Don't miss out on the strategies that actually work!

Kyle Lacy is the Chief Marketing Officer of Jellyfish—a platform that helps developers make data-backed decisions on resource investments. Across two decades he has built companies like Lessonly, Openview, Salesforce and ExactTarget. He's also a husband and the father of two kids. In our conversation today we discussed:* Managing work, life and parenting appropriately* Handling stress across the different facets of your life* Dispelling the myth about separation of ‘church and state' between family and work* Learning how to put your kids before yourself* The role of nature vs. nurture in parenting* The most important invention ever - the pee pee teepee* How most parenting advice is complete crap—Where to find Kyle Lacy* LinkedIn: https://www.linkedin.com/in/kylelacy* X: https://x.com/kyleplacyWhere to find Adam Fishman* FishmanAF Newsletter: www.FishmanAFNewsletter.com* LinkedIn: https://www.linkedin.com/in/adamjfishman/* Instagram: https://www.instagram.com/startupdadpod/—In this episode, we cover:[1:33] Welcome[2:10] Kyle's Professional background[4:26] What life was like growing up[6:12] Siblings[6:24] Do your siblings have give you parenting advice?[6:53] His family now and how he met his wife?[9:06] Are his kids back to school?[10:59] Decision to start a family[12:34] Work/life balance[15:27] Support network[17:23] Separation of “church and state”[19:58] Earliest memory after becoming a father?[22:43] Dads and emotions[24:11] Putting kids before yourself[26:37] Surprising aspect of fatherhood[28:18] Advice for younger Kyle?[29:55] Advice to ignore?[31:29] Fav book to read to kids[32:14] Nature vs. Nurture[33:27] Parenting frameworks[35:29] How Kyle's parenting style evolved[38:02] Did parenting change you as a manager?[40:53] When do he and his partner not align[44:02] Kid's relationship to tech[47:42] Mistake as a father?[48:33] Follow along[50:11] Rapid fire—Show references:Jellyfish:https://jellyfish.co/ExactTarget (now Salesforce): https://www.salesforce.com/Lessonly (now Seismic): https://seismic.com/lessonly/OpenView: https://openviewpartners.com/Sam Richard LI: https://www.linkedin.com/in/sam-crowell-richard/Sam Richar Twitter: @SamCRichardSpokane, Washington: https://www.visittheusa.com/destination/spokaneIndianapolis, Indiana: https://www.visittheusa.com/destination/indianapolisAnderson University: https://andersonuniversity.edu/Twitter Marketing for Dummies: https://www.amazon.com/Twitter-Marketing-Dummies-Kyle-Lacy/dp/0470930578Branding Yourself: How to Use Social Media to Invent or Reinvent Yourselfby Erik Deckers & Kyle Lacy: https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech/dp/0789749726CodeSweep (now HCL Software): https://www.hcl-software.com/appscan/products/appscan-codesweepFacebook: https://www.facebook.com/Orange Theory: https://www.orangetheory.com/en-usGreenlight: https://greenlight.com/Linda Flanagan Episode: youtube.com/watch?v=YLqEX8lZeFIPee pee tee pee: https://www.amazon.com/Peepee-Teepee-Sprinkling-WeeWee-Cellophane/dp/B000NM3DFYWhat to Expect When You're Expecting: https://www.amazon.com/What-Expect-When-Youre-Expecting/dp/0761187480Boston, MA: https://www.boston.gov/Calvin & Hobbes: https://www.amazon.com/Complete-Calvin-Hobbes-Bill-Watterson/dp/1449433251Dogman: https://pilkey.com/series/dog-manGemstone Dragons: https://www.samanthamclark.com/gemstone-dragons/Diary of a Wimpy Kid: https://wimpykid.com/Big Nate: https://www.amazon.com/Lincoln-Popularity-Nothing-Possibly-Strikes/dp/0062968610Crocs: https://www.crocs.com/Jibbitz: https://www.crocs.com/c/jibbitzJosh & Carla's Episode: youtube.com/watch?v=YiaE6ZmaOIQNew Balance white shoes: https://www.newbalance.com/men/shoes/all-shoes/Nike: https://www.nike.com/Bush's beans: https://www.bushbeans.com/en_US/The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness by Jonathan Haidt: https://www.amazon.com/Anxious-Generation-Rewiring-Childhood-Epidemic/dp/B0C9N2L56X/Apple Vision pro: https://www.apple.com/apple-vision-pro/Tesla: https://www.tesla.com/iPad: https://www.apple.com/ipad/YouTube: https://www.youtube.com/Diaper Genie: https://diapergenie.com/Colts: https://www.colts.com/Corvette: https://www.chevrolet.com/upcoming-vehicles/2025-corvette-zr1Pink Fong: https://www.pinkfong.com/en/Baby Shark: https://www.youtube.com/channel/UCNVE4szbMrOZk9IheX8vHbQHome Alone: https://www.imdb.com/title/tt0099785/Gettysburg: https://www.imdb.com/title/tt0107007/—For sponsorship inquiries email: podcast@fishmana.com.For Startup Dad Merch: www.startupdadshop.com Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com

Hiring a top-tier Product Marketing Manager (PMM) is a game-changing move that can unlock tens of millions in ARR. The trick is making sure you hire the right PMM. In this episode of Revenue Makers, we sit down with Kyle Lacy, CMO at Jellyfish, to uncover the criteria for recruiting a stellar PMM leader, and why failing to do so can cost a company dearly. Discover the core competencies that define the role, and learn how to measure a PMM's impact effectively. If you're interested in gaining actionable strategies and insights for effectively integrating product marketing into your overall revenue strategy, have we got an episode for you. In this episode, you'll learn:How to make sure you're hiring the right product marketing leaderRelevant metrics worth watching to measure the impact of your product marketing strategyWhy it's crucial to hire product marketers early to accelerate revenue growthJump into the conversation:[00:00]Welcome to Revenue Makers[03:04] When to hire a product marketer[05:18] The scope of product marketing[07:02] Challenges in hiring a product marketing manager[11:49] How to measure the impact of product marketing[15:05] Building strong relationships between teams[20:40] The Pragmatic Marketing Framework

2x CMO. 2 acquisitions. 3 books. 1 llama merch line.Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he's also a family man who's managed to strike an enviable balance between his professional and personal life. He's authored a couple of successful books and has over 45,000 LinkedIn followers, and Kyle stands out not just for his marketing brilliance but also for his down-to-earth insights on work-life balance. And his creativity for marketing (specifically merch drops) is one of the most memorable and impactful things he has brought to companies he has worked for.In this episode, we're diving into how to create swag that people actually want to wear (and buy), his “surprise and delight” brand philosophy, and the nitty-gritty of managing work-life balance (and/or guilt, to be honest). Here are a few of my favorite takeaways:Incorporating merch stores as a part of the sales cycle can surprise and delight prospects. It's more than just a revenue stream; it's a differentiator. Unique and creative experiences resonate more than generic gifts. (Cue Kyle's story on Lessonly's golden llama.) Balancing work and family life is an evolving art. Kyle shares how he's learned to shut off on weekends after experiencing burnout, including how to communicate with your kids about your work life to prevent guilt, build connection, and share teaching moments. This episode is a goldmine for anyone grappling with the balance of ambition and family or looking to elevate their brand game to new heights. Let's get into it.Jump into the conversation: (01:33) Meet Kyle Lacy(03:27) Wins & Losses in Writing 3 Books(12:43) The Golden Llama: How to Create Great Merch(27:38) Surprise and Delight in Sales(29:09) The Role of Great Design in Client Experience(37:15) Balancing Career and Family Life(48:43) Communicating with Kids About Work⬛ Follow Kyle on LinkedIn https://www.linkedin.com/in/kylelacy/

Join us in today's episode of Pathmonk Presents as we host Kyle Lacy, Chief Marketing Officer of Jellyfish, an innovative platform dedicated to engineering management.  In this insightful episode, Kyle explores valuable strategies for marketing teams to align their efforts with engineering insights and broader business objectives.  Learn how Jellyfish enables engineers and leaders to demonstrate the tangible impact of their product development efforts, thereby facilitating smooth collaboration between technical and non-technical stakeholders.

In this episode of TOP CMO, Jackson Carpenter sits down to chat with Kyle Lacy, CMO of Jellyfish, about his journey from founding a marketing company to leading marketing at top firms. Kyle shares insights on the importance of great design, experiential marketing, and balancing creativity with ROI. He also discusses the impact of AI on marketing and the effectiveness of direct mail and in-person events. Tune in for practical tips and expert advice to elevate your marketing strategy. Marketing, AI, Design, Branding, Customer Experience, Direct Mail, In-Person Events, Jellyfish, Kyle Lacy

Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired. "I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model - in my opinion. So that's why it's important that you at least help own, or at least help report, on these things." The average tenure of a marketing and sales leader at a high-growth startup is short, and it's short for a reason. How do you build staying power at any company as a marketing leader? It's important to build specific strategies to gain a seat at the proverbial table. Join Kyle as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.Check out the other ways SaaStock is serving SaaS founders

Director Christopher Nolan once said:“You have to do something that really excites you. It's the things that you can bring to what you're doing that maybe not everyone else is doing. That's what's going to distinguish the thing.”That's the energy we're taking into this episode of Remarkable. Guided by our guest this week, Jellyfish CMO Kyle Lacy, we're taking marketing lessons from the Oscar-winning director, Christopher Nolan. Together, we talk about mastering each channel, building the day-to-day life of your buyer into your content, and much more.About our guest, Kyle LacyKyle Lacy is CMO at engineering management platform Jellyfish, the pioneer Engineering Management Platform that enables engineering leaders to align engineering work with strategic business objectives. There, he helps engineering leaders translate and maximize the business impact of their teams. Kyle has 17 years of experience in high-growth software. Prior to joining Jellyfish in November 2022, Kyle served as CMO of Lessonly. He has also led marketing at Seismic, OpenView, Salesforce and ExactTarget. He is a published author of three books: Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies. He is a marketing and digital trends speaker, having spoken at marketing and technology industry events around the world on content marketing, collaborative consumption, email marketing, technology trends, and more. He has been recognized as one of Indiana's Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year. But most importantly, he says, he's the father of two boys, an energetic dog, and one too many books on World War II.What B2B Companies Can Learn From Christopher Nolan:Master each channel. Reach a deep understanding of what your audience wants and needs from each channel and create content for it. Kyle says once you've mastered the channels, “you can start creating brand content that is more creative and entertainment oriented and more about the human that's buying the product, not necessarily the product itself.” It's like how Christopher Nolan has mastered fiction with Memento and Inception and non-fiction with Dunkirk and Oppenheimer. He understands what viewers of each genre are looking for and creates content specifically for them.Build the day-to-day life of the buyer into your marketing. Include different storylines and details in your content so that it shows an understanding of your audience and their lived experience. The more your content clicks with them, the more they'll remember your brand when they're ready to buy. Kyle says, “We sell to an engineering leader. There are 500 other things that that engineering leader is dealing with on a day to day basis that might not necessarily pertain to our product, but does lead to exuberance, stress, productivity…the Amazon package being late for his daughter's birthday present. So how do we build more of the day in the life of the buyer into our content? It's the human element that's the most interesting part of marketing.”Quotes*”When you've mastered your craft and you understand the minute technical details that make it enjoyable, whether that's marketing or producing a movie, you can make decisions and take risks because you understand what the impact will be because you've spent so much time obsessing over it. ” - Kyle Lacy*”Christopher Nolan got very lucky that he has a brother that's a very good screenwriter. But he also understands how to surround himself with people that are very good at what they do. And I think part of being a manager - and it doesn't even have to be marketing - is that you have to find the people that truly love their craft and are good at what they do so that the end product, no matter what it is, is the best that you could possibly do.” - Kyle Lacy*”Anybody can tune into a podcast about leadership values. And what does it take to be a great manager? Like there's 500 of them because it's easier to do. It's harder to do what we're doing right now. Y'all prepped for a Christopher Nolan-slash-CMO interview. But it's interesting, right? And that's why people like to be on it. That's why people listen to it. And that's, I think, this idea of illogical marketing, right? Like the more illogical you can be, the more creative it is and the more people enjoy it. It's just hard to grasp for a lot of marketers.” - Kyle Lacy*”I think the nuance Is how you balance the extremely illogical podcast, weird direct mails, lego building sets, all the stuff that I think surprises and delights people with the other things that might not be as fun and creative but drive business value. And that's where I would love to tell you that there's a framework you should follow. But it's, what is enjoyable to the customer? How do you understand that they like it, whether that's an increase in listeners or shares, or you got more people wanting to be interviewed? And then it's that you're hitting the numbers that you put in front of the board, and that's ultimately the value.” - Kyle Lacy*”You kill creativity when you try to apply too much ROI to a project. Doesn't mean you shouldn't track it, doesn't mean there shouldn't be ROI. But you sit down with a creative team and say, ‘Hey, let's think about how many downloads we can get or how much pipeline this thing is going to drive. And they just glaze over. Good creatives glaze over because you're not starting with the most important thing, which is the experience that thing is driving. You can work back, you can figure out the business impact of the thing. And it really depends on the piece of content, right? Like a playbook is going to be different than a podcast.  But I'd like to start with the experience and then back into the business impact because I think it just has more value and people are more creative when you start with the experience.” - Kyle LacyTime Stamps[0:55] Meet Kyle Lacy, CMO at Jellyfish[2:51] Exploring Christopher Nolan's Storytelling Techniques[4:45] The Art of Making Complex Narratives Work[7:31] Christopher Nolan's Unique Approach to Filmmaking[10:14] Applying Nolan's Strategies to B2B Marketing[17:47] Drawing Parallels Between Nolan's Work and Marketing[18:52] Mastering Different Storytelling Formats[21:32] The Human Element in Marketing and Filmmaking[23:51] Exploring the Camera as a Character in Marketing[24:59] The Human Element: The Core of Marketing and Storytelling[26:26] Christopher Nolan's Mastery of Objects in Storytelling[28:04] Marketing Lessons from Nolan's Use of Totems[29:32] The Power of Mascots and Brand Identity[31:33] Creative Choices in Filmmaking: The Case of Bane's Voice[39:17] The Challenge of Balancing Creativity and Business Goals[43:58] Advice for other CMOsLinksConnect with Kyle on LinkedInLearn more about JellyfishAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

We're hearing it from sales reps and even some sales leaders: enough of the juggling act regarding sales tools.Your sales force won't be able to perform at their best if they have to use too many different systems at once.Our guest, Kyle Lacy, CMO of Jellyfish and former SVP of Marketing at Seismic, shares his thoughts on how too many apps and systems can get in the way of rep's selling.Kyle has extensive expertise in the rapidly expanding software sector, making him an expert at generating results and making an impression that lasts. But even though software offers amazing benefits in terms of efficiency, he challenges us to consider: When your tech stack becomes too complex or top-heavy, what happens?Numerous studies show that a salesperson's output and efficiency suffer when they try to sell too many different things simultaneously. Let's see how Kyle suggests reps approach this…Resources: Salesforce & McKinsey

In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year. In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and planning your way to marketing triumph. Ever heard of the three-budget strategy? We're talking good, better, best – and trust us, it's a game-changer.  Plus, learn the golden ratio of a 70/30 split between pipeline power and brand allure that's guaranteed to spin your results into something truly remarkable. And don't miss out because Kyle's also gazing into his crystal ball and dishing out insights on the future of marketing. From the AI revolution to the impact of remote work and the thrilling return of in-person events, this conversation is your ticket to understanding the thrilling twists awaiting in the marketing universe   Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Kyle Lacy as he unveil the game-changing 70/30 Rule for B2B Marketing, reshaping business strategies.

Register for the panel discussion: "What we've learned about growing from $1M to $10M"Click here to try Databox free, or learn more.Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.Links Follow Kyle Visit Jellyfish If you liked the episode, let us know on LinkedIn!

Join Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success.   Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results. Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape.    Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com    

Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went theextra mile. Approach the job search like you approach accounts based marketing and don't you dare be boring! 0:00 Introduction1:42 Conversation with Kyle3:30 Taking a break7:08 Job search post9:00 Successful example10:30 Hiring process12:00 Strategies to differentiate16:20 Best practices and standouts21:00 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Kyle:| LinkedIn | JellyfishFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

Dave is joined by Kyle Lacy (CMO at Jellyfish) and Shauntle Barley (Director of Marketing at Demandwell) to chat about what business is like right now Q2 2023 for B2B SaaS, Kyle's new role as CMO at Jellyfish, what the CMO does in the first 90 days of a new job, talking through marketing budget and spending on brand vs demand, and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we've been doing it for over a decade. Learn more + get started for free at zapier.comThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

I hope everyone had a nice holiday weekend! Lately I've been thinking about this simple equation: Marketing = Experience + Revenue (credit: Drew Brucker) I just love the simplicity of it. Something you can explain to a 7-year-old. I brought back Kyle Lacy (CMO at Jellyfish) to talk about creativity, testing new ideas, brand vs. demand, giving your team the space to be creative, and more. Kyle is also an advisor to startups including Demandwell and Postal.io. Prior, Kyle was the CMO at Lessonly (got acquired by Seismic). Kyle has led teams at Seismic, OpenView, Salesforce, and ExactTarget. Check out our past podcast episodes: Ep. 31 - “Kyle Lacy, CMO at Lessonly, Talks About The Power of Irrational Ideas and Golden Llamas” Ep. 91 - on marketing planning (this is when Kyle was leading marketing at Seismic) Jellyfish has 209 people, Series C funding ($114.5M total) and a quick description: Jellyfish helps engineering leaders translate and maximize the business impact of their teams. In this episode we cover: What does “creative” mean to you; How do you know if an idea is worth testing; Why a great experience is the only thing that makes us relevant as marketers - it's our job; How do you separate brand + demand efforts effectively (HINT: if 75% of the effort goes to Demand, that allows your team to be more creative); How do you handle the creative experience on the Demand side; How do you give your team the space to be creative; What are 1-2 top creative marketing plays you're running at Jellyfish. You can find Kyle on LinkedIn >> https://www.linkedin.com/in/kylelacy/  Check out Jellyfish >> https://jellyfish.co/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Kyle Lacy, the CMO of Jellyfish, joins us to answer the question submitted by an anonymous marketer: How does a marketing team transition to a revenue organization aligned under the pipeline?Kyle was involved in a similar process in his previous company, Lessonly. First, he explains what precedes the transition and the aspects marketing teams must focus on. Kyle also shares the challenges of such a process, mentioning the silos in which marketing and sales teams work. He says working within a revenue-driven framework helps get out of these silos. He also explains how reporting works in a revenue organization when sales and marketing teams work in alignment and how compensation should be structured for teams reporting under marketing.Special thanks to our sponsors:HockeystackAllegoOpensense

How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen.Kyle is CMO at Jellyfish, an author, and speaker.Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong.Follow Kyle:LinkedIn: linkedin.com/in/kylelacyTwitter: https://twitter.com/kyleplacyKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comMeasure Your Success: Proven Strategies to Show Impact Through Your MarketingAre you looking for ways to measure the success of your marketing campaigns? In this article, we'll discuss proven strategies to measure your success and show the impact of your marketing. We'll look at ways to measure the effectiveness of your campaigns, track your progress, and analyze the results. We'll also cover the importance of setting realistic goals, as well as the benefits of using analytics to help you get the most out of your marketing efforts. With the right strategy in place, you can gain valuable insights into your campaigns and use them to make smarter decisions about your marketing plans. So let's dive in and take a look at how to measure your success and show your impact through your marketing. Strategies for Measuring Your SuccessThe first step towards measuring your success is to set some goals. You'll want to start by deciding what success really means for your business. Once you have your goals in place, you can start to look for ways to measure your success. Success can be measured in a variety of ways, depending on your business. It can be measured in terms of revenue, leads, customer retention, or customer satisfaction. It's important to understand that these numbers will change over time depending on a variety of factors. It's also important to keep in mind that the numbers alone won't tell the whole story. When measuring your success, you should take into account the following factors: What is the goal? How do you measure it? How does it affect your business? Measuring Your ResultsBefore you start tracking your progress, you'll want to make sure that you have the right tools in place. You'll want to make sure that your marketing campaigns are set up correctly and that your analytics are set up correctly. If you don't have this in place, you won't have any way to measure your progress. You'll also want to make sure that you take the time to understand your data. In order to maximize the results of your marketing campaigns, it's important to measure your results. You can do this by setting specific goals for your campaigns and tracking your progress. You can analyze your results to see what's working and what isn't. This will help you to improve your campaigns and maximize your results in the...

Summary: This week on How To Win: Kyle Lacy, Chief Marketing Officer at Jellyfish and former CMO at Lessonly, a sales training and coaching platform. Lessonly was acquired by Seismic in 2021. Kyle also served as the Director of Global Content Marketing at Salesforce after its acquisition of ExactTarget in 2014. Before its acquisition, Lessonly made $24M in revenue and had a team of 230 that migrated over to Seismic. Lessonly was used by 1,200 B2B customers. In this episode, Kyle breaks down six important lessons he's learned throughout his career. We discuss making the customer the hero, why you should always be willing to experiment and take risks, and why you should encourage your teams to grow their relationships. I give my thoughts on the power of customer feedback, building a strong brand moat, and trusting your team to be creative.Key Points: Lesson One - The importance of a meaningful story (01:08) I explain why your company's story is more than just "marketing fluff" (04:06) Seismic's Doug Winter explains how they created a category around sales enablement (05:12) Lesson Two - Make your customers your heroes (07:36) I dive into why customer feedback is essential for your company with a quote from Red Hat's Claire Delalande (09:17) Lesson Three - Revenue first, brand second (10:47) My thoughts on why every marketer also needs to be a brand marketer (12:48) Lesson Four - When it comes to brand, be experiential and irrational (13:30) Rory Sutherland explains why some business problems require logic, and some require irrationality (15:04) I unpack why creative work sometimes requires thinking outside the bounds of a standard operating procedure (17:12) Lesson Five - Encourage alignment through shared goals (17:32) I define what product marketing really is, and why it's so important (22:19) Lesson Six - Invest in your team's careers (22:50) I talk through why personal relationships are essential to career growth with a quote from Verhaal Brand Design's Philip VanDusen (24:40) Wrap up (27:07) Mentioned:Kyle Lacy LinkedInKyle Lacy TwitterJellyfish LinkedInJellyfish WebsiteSeismic + Lessonly WebsiteSalesforce WebsitePlaying to your strengths and strengthening your brand identity with Seismic's Doug WinterClaire Delalande LinkedInRory Sutherland's AlchemyPhilip VanDusen LinkedInMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community to accelerate careers. Tune in to hear: - Kyle's experiences working with different Marketing Ops teams, whether there were there lots of similarities in structure/size, and how he viewed those teams from a marketing leadership perspective. - How he thinks most Marketing Ops teams are perceived by their marketing leader (or executive team) and why?- What advice would he give to Marketing Ops professionals to be more involved with marketing strategy and planning. PLG Confessions by MadKudu The episode is brought to you by PLG Confessions. The interview series where top leaders in Marketing Ops & beyond share their experiences implementing PLG in their go-to-market and what they're still learning along the way.

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today, Kyle Lacy takes issue with Category Creation, and says brands just need better stories, but is it really that simple?  Micro-Clips:  (Timestamps / Titles) Sponsors:  If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

We've all heard the term “go-to-market”. But do we really know what it means? And, more importantly, do we know what it takes to do it right? Go-to-market strategy will make or break your business. Apologies for the dramatics, but it's gotta be said. You can have the best product in the world, but you won't see a dollar of revenue until you build a solid go-to-market strategy for it. Then, it's time for product marketing to step in for the W.I.N. In this special episode of the Marchitect recorded at Clozd's WIN LOSS WEEK, we talk all things winning—how to win and how to win MORE. You'll hear from go-to-market experts Sangram Vajre, best-selling author of MOVE and co-founder of Terminus and Peak Community, Amanda Malko, CMO at G2, and Kyle Lacy, Former SVP Marketing at Seismic.Sangram, Amanda, and Kyle give us their take on GTM strategy (with key tips for success) and walk us through how they work with product marketing to position to W.I.N.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author. Topics we discuss: Why is revenue marketing important? What is Sales Enablement and how can software support here? What can B2B learn from B2C marketing? Tips on a great martech stack LinkedIn Kyle Lacy: https://www.linkedin.com/in/kylelacy/  Website Seismic:: https://seismic.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strongly in the power of enablement. He explained that if you're not enabling your team, you're not utilizing all of your tools and resources to the best of your abilities. He tells us more about how he's utilizing his stack to create a fully optimized stack. His other big belief is putting the customer experience first. No matter how good a tool is, if it doesn't provide the best experience possible for the customer, you may need to rethink having it in your stack. He shares all that and more.Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a great engagement process across your teams. Engagement is not only important in improving customer experience, but it also helps employees understand how to communicate with customers. Today, Kyle Lacy takes us through why enablement and engagement shouldn't only be left to the sales teams. Show NotesConnect With: Kyle Lacy: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a unified enablement process across the entire organization. While previously enablement only focused on the sales teams, the advantages of having all teams aligned are tremendous. From increased conversion rates to shorter onboarding times, the right enablement processes play a big role in the company's overall success. Today, Kyle Lacy takes us through why this is important and how to create good enablement. Show NotesConnect With: Kyle Lacy: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To all my US listeners, Happy 4th of July

Happy Memorial Day if you're in the US! WOWZA these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more. Kyle Lacy is SVP of Marketing at Seismic (Series G). Prior, Kyle was CMO at Lessonly (Series C) for almost 5 years where he 20X'd revenue growth (70% sourced by marketing). I've had Kyle on before - check out Episode 31 where we talk about “the power of irrational ideas and golden llamas” among other things. Seismic was founded in 2010, has ~1,175 people, is based out of San Diego, CA, and Series G funded. Seismic is the #1 global sales enablement solution. Lessonly got acquired by Seismic in 2021. Lessonly is focused on training and coaching sales teams and Seismic does way more. Here's what we hit on: 2022 Marketing Plan, budget splits (HINT: the board really cares about the one metric LTV/CAC so as long as that stayed in the lane we can do whatever with our budget); Marketing channels you're leaning into this year (HINT: organic should be primary, and should always be primary); Marketing content you're leaning into this year; How you're planning to build out resources; What's your secret sauce to managing such a big (marketing) ship?? (HINT: hire people that understand how to move quickly but also have empathy/EQ because it's easier to have those difficult conversations; You need to build the marketing plan that's right for YOUR team, resources, etc; Goals that Kyle wants to accomplish in 2022. You can find Kyle on LinkedIn: www.linkedin.com/in/kylelacy Find out more about Seismic: https://seismic.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit my website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Ask a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise. In this episode, Sangram sits down with Kyle Lacy, SVP of Marketing at Seismic (formerly CMO of Lessonly, which was acquired by Seismic) to dive into his answer to the big GTM question. Kyle confidently says that marketing owns go to market, and he's sharing his reasoning–from his passionate standard for BDRs reporting up through marketing, to the power of brand on an entire customer lifecycle. This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can't see the links? Just search for MOVE in your favorite podcast player.Additional Resources:MOVE: The 4-Question Go-To-Market FrameworkKey Takeaways:Marketing owns the experience. Therefore, they own GTM.Go to market is an understanding of which channels and segments work“You can't build an amazing product if nobody hears about it”

Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a great engagement process across your teams. Engagement is not only important in improving customer experience, but it also helps employees understand how to communicate with customers. Today, Kyle Lacy takes us through why enablement and engagement shouldn't only be left to the sales teams. Show NotesConnect With: Kyle Lacy: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who do you see when you look in the mirror? Does the world see that same person? Your peers' perception of you is everything. So, why do some people drag their feet in building their personal brands? In this episode, I sit down with Kyle Lacy, SVP of Marketing at Seismic, to talk about the perks of crafting a positive persona for the masses. A co-author of the book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, Kyle lays the groundwork for you to trademark your winning brand. Join us as we discuss: - How personal branding is different from self-promotion [3:18] - Some potential roadblocks, such as compliance and content creation [11:10] - How you can start building your brand and reaping the benefits [17:35] Check out these resources we mentioned during the podcast: - Connect with Kyle on LinkedIn - Email Kyle at kylelacy@gmail.com - Follow Kyle on Twitter You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a unified enablement process across the entire organization. While previously enablement only focused on the sales teams, the advantages of having all teams aligned are tremendous. From increased conversion rates to shorter onboarding times, the right enablement processes play a big role in the company's overall success. Today, Kyle Lacy takes us through why this is important and how to create good enablement. Show NotesConnect With: Kyle Lacy: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

► What marketing should be responsible for? Kyle Lacy is SVP of Marketing @ Seismic. He's also Written 3 books and is a seasoned B2B tech marketer!

Kyle Lacy shares his insights on Go To Market within Marketing and dividing resources between brand and demand generation

Kyle Lacy talks shares his experience in the marketing and technology industry. He's been recognized as one of Indiana's Forty-under-40 by the Indianapolis Business Journal.Author of three books: Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012).

Some employees start their own brand while they are still working for a certain company. Others are dedicated to side hustles. But they share the same goal — becoming the best at what they do without sacrificing their primary job or side projects.But these side ventures are not always accepted by C-levels because they are afraid that the student might become the master.. This fear often stems from the executives' insecurity regarding their leadership role, and often has nothing to do with the employee's skills or ability to do a job.In this episode of Rep Your Brand, Nick Bennett welcomes Kyle Lacy, the Chief Marketing Officer at Lessonly, powered by Seismic. Nick and Kyle delve into the process of building your own brand, explain the 80/20 rule, and highlight the importance of building a community.

In our 18th episode, Olivier L'Abbé, President at Metadata, discusses category creation with two experienced leaders who played pivotal roles in developing the sales and training enablement categories. Panelists for this episode include Kyle Lacy, CMO of Lessonly and leader behind the training enablement category, and Max Altschuler, VP of Sales Engagement of Outreach and leader behind the sales enablement category. You'll walk away from this episode with an understanding of how to define your category name, build relationships with analysts, and measure market growth. BONUS! Max explains why everything doesn't need attribution, especially in category creation.

How do you accelerate your career and grow? “Take risks. If it feels uncomfortable, do it”. That is just one of the pieces of advice from Kyle Lacy, Chief Marketing Officer at Lessonly. Kyle has built an amazing brand for Lessonly, he also has an amazing personal brand. In this episode of The Revenue Engine Podcast, Kyle's talks about his first start up, how he created a revenue engine at Lessonly, how he stays ahead of the game, and much more! Take a listen and walk away with actionable tips, and maybe a fresh perspective!  Connect with Kyle https://www.linkedin.com/in/kylelacy/ (https://www.linkedin.com/in/kylelacy/ ) Connect with Rosalyn https://www.linkedin.com/in/rosalyn-santa-elena/ (https://www.linkedin.com/in/rosalyn-santa-elena/) Thanks to Sales IQ Global https://salesiqglobal.com/ (https://salesiqglobal.com/) for powering the Revenue Engine

Kyle Lacy is the Chief Marketing Officer at Lessonly. In this conversation, we talk about why Marketing owns the SDR function at Lessonly, how to run your business like an entrepreneur, and how reading military history helps Kyle with perspective. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: TommyTahoe Instagram: TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net

Kyle Lacy is the Chief Marketing Officer at Lessonly, a training and enablement software company. He serves the marketing team and believes that marketing should be responsible for generating revenue. Kyle has authored three books and is a renowned marketing and digital trends speaker at events globally. He loves the color grey, hates onions, and has an unhealthy obsession with his weighted blanket. Here are a few of the topics we'll discuss on this episode of Long Story Short: Aligning marketing goals and objectives directly to revenue Taking a portion of budget for brand building and intentionally NOT measure the impact How to scale company culture in a remote work environment Focusing creative energy on how to surprise and delight your customers Leading with empathy within a high-growth software company How to be a servant leader and gain energy by giving to your network The importance of asking for help and building a community of peers and mentors  Being empathetic to yourself to help avoid burnout Resources: Give and Take Do Better Work Lessons from the Hanoi Hilton Revenue Diaries Podcast Kyle's Books Connecting with Kyle Lacy: LinkedIn Twitter Connecting with the hosts: Jeff Sirkin on LinkedIn Sophia Gordon on LinkedIn

For the first episode of a brand new season of TNSA, Stevie kicks it all off with inimitable rockabilly musician, Kyle Lacy. Originally from Atlanta, Georgia but now an NYC transplant, Kyle's unmistakable sound and energy will have you chair-dancing at the very least! Kyle notes his influences from the 50s and 60s sounds of blues, soul and rock from Sam Cooke and Aretha Franklin to the swing of Brian Setzer. Kyle tours tirelessly and his band deliver the kind of Rock'n'Roll excitement that the music world has mourned for decades. “The Road To Tomorrow” is his first Full-Length Album and is out now on Dala Records.  Stevie and Kyle discuss everything from how he produced his album to have an authentic live sound with Billy Aukstik (Sharon Jones, Mark Ronson, Charles Bradley), how he writes with a band and sometimes on the spot in the studio, to the positive outlook he has taken on the pandemic and what he's learned from it as an artist. http://kylelacymusic.com http://instagram.com/kylelacywrites  Kyle's Spotify playlist mentioned in the episode is here: https://open.spotify.com/playlist/0c4RohhuHctInItBjw0Goo?si=t-gBiFlKQ9GYS1qQqwwcQw And you can join the TNSA Inner Circle Facebook groups for early-access un-edited interviews, exclusive offers, and the chance to hear new music and connect with other artists here: https://www.facebook.com/groups/tsnainnercircle 

There is one undeniable and undisputed truth in business: if people have tremendous experiences using or buying your products, they will probably stick with you no matter what. And by knowing which product marketing strategies to put in place, no one can stop you from achieving favorable customer feedback and higher revenues. Kyle Lacy of Lessonly joins Vijay Damojipurapu to explain how offering excellent product experience and finding the right target market can lead to a major win for any business, eventually achieving a "forever orange" status. He also emphasizes how to properly align marketing and sales, which can improve not only business operations but the way employees and partners connect with one another.

It can be hard to hire people in marketing because the skill sets requirements are so different. It's not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization? In a conversation with Justin Keller , VP of Marketing at Sigstr, and Kyle Lacy ,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies. ---------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Modern CMO's wear a bunch of different hats.  And that involves being an expert in several different fields. Today we're joined by two CMO's who have had to check their traditional views of marketing at the door: Kyle Lacy - Vice President of Marketing at Lessonly Justin Keller - Vice President of Marketing at Sigstr Kyle and Justin have learned three big lessons in their time as CMO's: The job of a CMO is not like other executives, it's a combination of many different jobs. Sometimes the most impactful things your marketing team can do are not scalable or even measureable! Your company's brand is so, so important.

It can be hard to hire people in marketing because the skill sets requirements are so different. It's not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization? In a recent conversation with Justin Keller, VP of Marketing at Sigstr, and Kyle Lacy,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies.

Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to upsell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can't be measured. When should they invest in their brand? In demand gen? Across different parts of the sales funnel? Today we're joined by two CMOs who have had to check their traditional views of marketing at the door: Kyle Lacy - Vice President of Marketing at Lessonly Justin Keller - Vice President of Marketing at Sigstr Kyle and Justin have learned three big lessons in their time as CMO's: The job of a CMO is not like other executives, it's a combination of many different jobs. Sometimes the most impactful things your marketing team can do are not scalable or even measureable! Your company's brand is so, so important.