Podcasts about sweet fish media

Engineers build killer products. Marketers get what makes people tick. But product marketers? They're the secret sauce — blending the brains of product with the finesse of marketing.In this episode, Jess and Susan break down the role of product marketers in the B2B world and why they're essential for nailing spot-on messaging because they bring the perfect mix of creativity and technical know-how.In this episode: Collaboration between content teams and product marketers for compelling content. How to navigate the gray areas of empowerment in product marketing across different company cultures. Best practices for aligning product messaging with broader marketing strategies.That's Marketing, Baby is produced by Sweet Fish Media.Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.

Let's play a game ...Who's ready to kiss, marry, or kill some marketing strategies?

What would you do if … Your content is suffering from too much input from too many people? You're conflicted on how to delegate between an agency and your in-house team? You need more customer feedback to do your job better? Your paid campaign has so many offers and CTAs and there's no way to test them all?Back by popular demand, Jess and Susan dive into another round of hypothetical marketing scenarios and challenges—and put their heads together on how to navigate them.(And be sure to check out Hypothetical Questions, Round 1!)That's Marketing, Baby is produced by Sweet Fish Media. Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.

Organic and paid — how do we optimize and synchronize these two vital parts of our marketing strategy? We know it's about crafting content that converts and leaves a lasting impression. But where do we even start? And how do we stand out?In this episode, Jess and Susan are joined by Lashay Lewis and Tas Bober who lay out their collaborative approach to building a rock-solid marketing foundation, using customer research to create targeted content, and optimizing landing pages for maximum impact. They share their secrets to navigating the complexities of B2B marketing through the constant checks and balances of content and paid.In this episode: The importance of upfront research before executing marketing campaigns How to bridge the gap between internal and external perceptions to create effective, customer-centric content Strategies for leveraging landing pages, testing messaging, and measuring marketing performance holisticallyThat's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

The struggle to keep up with content creation is real. How often in our effort to create the next thing do we fail to properly distribute the last thing?In this episode, the legendary, Ross Simmonds stops by to give away the secrets to effectively share and repurpose your best work: The importance of resharing old content and why it still gets engagement today. Optimizing content through repurposing and updating existing assets. Content strategies, including testing headlines and leveraging paid vs. organic distribution.If you like this episode, do yourself a HUGE favor and follow Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

Social media and the 24/7 news cycle has completely reshaped PR, brand reputation, and company credibility.In this episode, Jess and Susan discuss the complexities of modern brand management, specifically the importance of documenting what you will NOT say or do.In this Episode: Brand messaging and navigating competition Reputation management with social media at the center Tips for building and maintaining trust with your audienceThat's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

Deciding what your brand won't say, do, or touch with a 39-1/2-foot pole is just as strategic as what it will. It's the fastest path to avoid wasting marketing dollars on irrelevant leads and unfocused projects and ensuring your content and media are optimized for your buyer's journey.In this episode, Jess and Susan discuss the importance of knowing what your marketing team won't be doing, what you'll say no to, and how that will positively impact the results.Takeaways: Putting guardrails around your content and media at the strategy level and beyond How to decide where to spend on media Learning to say no, so you can perform at your bestThat's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

040. Sweet Fish Media | James Carbary is the founder of Sweet Fish Media, a done-for-you service that guarantees new relationships between B2B companies and their ideal clients. He's a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth.  *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit here: James Carbary Interview. ***    

Struggling to create engaging B2B content that resonates with your audience?   Then maybe it's time to make it more human.  Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team. Plus, learn the reasons why James thinks audience building is critical to launching any podcast and why co-hosted content is king.    00:00:00 - The Evolution of Marketing Millennials 00:00:51 - From Blog Writing to Media Brand: The Evolution of a Marketing Agency 00:03:22 - Creating Engaging B2B Content with Personality 00:07:15 - Building an Audience Before Podcasting 00:14:29 - Solving the Lack of Podcasting Expertise 00:21:14 - How to Make B2B Content Engaging 00:27:32 - Aligning Incentives for Growing Podcasts 00:29:27 - Innovative Brands Partnering with Creators 00:37:46 - Why Companies Should Hire Creators 00:43:04 - Navigating Today's Media Landscape: Expert Tips   Follow James: LinkedIn: https://www.linkedin.com/in/jamescarbary/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

In this podcast episode, James Carbary, founder of Sweet Fish Media, discusses how he went from running a blog writing agency to becoming the category king of B2B podcasting, thanks to category design. He debunks the myth that category design is only for VC-backed companies or those with large budgets and shares his pivot into designing a new category around owned media.This episode was moderated by John Rougeux.This episode is sponsored by:Category Design AdvisorsBeTheStage.live

High-Impact Growth podcast co-hosts Jonathan Jackson and Amie Vaccaro reflect on 9 months of podcasting, from finding their voice, to key insights, tools, and insider tips for those considering starting a podcast. Some topics covered in this conversation include:  What it means to share non-obvious perspectives - why they matter and the tradeoffs How to think about planning for your podcast - from choosing a co-host to creating the space for your podcast to evolve Key podcasting tools to consider when starting out (including Descript, Riverside and Anchor.fm which is now Spotify for Podcasters) Building out a podcasting team - roles to consider Balancing the drive for perfection against getting your story and perspectives out Related resources:  Reid Hoffman in conversation with ChatGPT: https://www.youtube.com/watch?app=desktop&v=ATm9GxM3-n0  Podcast hosting platform: https://anchor.fm/  Descript podcast editing tool: https://www.descript.com/  Riverside online recording studio: https://riverside.fm/  B2B Podcasting Course from SweetFish Media: https://sweetfishmedia.com/course/b2b-podcasting/  Gimlet Academy: https://gimletmedia.com/shows/gimlet-academy

On today's episode, Dustin is joined by Dan Sanchez, Director of Audience Growth at Sweet Fish Media and co-host of the B2B Growth Show. Dan joins the show to give his thoughts on how to grow your podcast audience and how to adapt to the changing landscape of SEO content. You can connect with Dan over on LinkedIn, check out his writing on his blog or see all of his podcasting work over at Sweet Fish Media's website.

In this cross-over episode, we're sharing an episode from Mental Selling. This show is produced by Sweet Fish Media. Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north' is improving life for customers- you'll actually wind up making more money. Successful salespeople want to know that what they're doing counts for something- that their work matters. If what you are selling is being bought by customers, you're improving their lives. Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose. We discuss: 3 questions to ask that every salesperson should be able to answer The real reasons salespeople leave their jobs How the noble seller differs from the transactional seller The difference between customer-centricity and purpose-driven sales Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it The “it” that customers really want you to get to… What mistaking profit for their purpose signals to your salespeople and employees Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes Why the people that have bought from you before are the key to understanding how your products make a difference Sales managers as the “front-line belief builders” Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .   In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions?  In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive.  Join us as we discuss: The Importance of Data Based Decision Making The Shortcomings of Product Based Organizations: Is there really a market for what you're selling? Finding the balance between speed vs data driven decisions The Case for Measurement as a Core Company Value

In this episode, I sit down with Emily Brady, Creative Content Lead at Sweet Fish Media.We talk about how to build an employee advocacy programme that generates $300k in revenue, why TikTok is an exciting frontier for B2B marketers (that can produce results!) and how she pulled together perhaps the greatest rap video of all time. You can follow Emily on LinkedIn here.And on TikTok here.And read the article about employee advocacy we discussed here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media. What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She's been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn: How brands should hire writers What makes a great writer for B2B Content How to build a content marketing strategy The notion of “Writing for Google” Best practices for your content Connect with John Busby:Twitter: https://twitter.com/JohnMBusby LinkedIn: https://www.linkedin.com/in/johnmbusby/ Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketer Twitter: https://twitter.com/HighEQMarketer LinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketer Instagram: https://www.instagram.com/higheqmarketer/ Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/ Twitter: https://twitter.com/CenterfieldHq LinkedIn: https://www.linkedin.com/company/centerfield-media Instagram: https://www.instagram.com/centerfieldhq/ The High EQ Marketer website: Centerfield Podcast page: https://www.centerfield.com/podcast/ Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/

In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media. Read the Full Guide here: From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish Media Discussed in this episode: Why your company should be on TikTok TikTok Strategies that win B2B TikTok case studies

Sweet Fish Media has launched over 100 podcast programs, totaling over 1,600 episodes! Their flagship podcast, The B2B Sales Show, is known to be the only B2B podcast to broadcast 7 days a week. Content Marketing With A Virtual Assistant — Everyone Is Doing It! Don't lift a finger, Have virtual assistants launch your new podcast episodes! Schedule a Double Your Business strategy call now. https://bit.ly/3MVi4ro Here are some links to important info about MOD

Personal Branding is a buzz word on LinkedIn these days--so what is it exactly? How do you narrow down your niche? How do you get started? Angela is joined by Dan Sanchez who is now the Director of Audience Growth at Sweet Fish Media! This episode was one of the first recorded and was waiting to be released in this episode order. Something else to keep in mind when you're in your own podcasting journey: how long should you keep recordings before posting them? Probably not as long as I've held onto this one :) You can find Dan on LinkedIn at: https://www.linkedin.com/in/digitalmarketingdan/ Enjoy!

On this milestone 100th episode, the hosting tables are turned. Joe Sullivan is interviewed by Logan Lyles of Sweet Fish Media about his learnings from 100 consecutive weeks of podcasting and six ways it's impacted his business.  Joe Sullivan, Founder of Gorilla76, opens up about why he originally wanted to start a podcast and how he made the transition from creating mostly written content to fueling an entire content program. Joe reflects on the six most impactful outcomes, and shares his advice for overcoming imposter syndrome, getting started, and building meaningful business relationships.   Join us as we discuss: How to create and repurpose content with consistency The meaningful path toward thought leadership How to thoughtfully humanize your brand How to measure the impact of your podcast

In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media. Are you a B2B Podcaster interested in joining Mic Club? Learn more and sign up here.

What does it take to create compelling podcast Cover Art? How about for the non-designer? How do you develop your eye? Hear my conversation with Cristina Larsen, one of Sweet Fish Media's amazing designers, as we dive into: the basics of design where to find inspiration an overview of Personal Podcaster's cover art You can connect with Cristina at: https://www.linkedin.com/in/cristinalarsendesigns/ https://www.instagram.com/cristinalarsendesign/

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively.  In this episode of Netsmart CareThreads, Dr. Michael Wasserman , Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care.  Join us as we discuss: Challenges and opportunities facing clinical teams in long-term care Why it's important to invest in a medical director How to align clinical and operations teams on the same goals Emerging post pandemic data sets and how they should be used The role technology, data collection, and communication tools will play  Follow Dr. Wasserman on Twitter: @WassDoc.  To hear more episodes like this one, subscribe to Netsmart Care Threads on Apple Podcasts, Spotify, or your favorite podcast player.

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively.  In this episode of Netsmart CareThreads, Dr. Michael Wasserman , Past President of the California Association of Long-Term Care Medicine (CALTCM) , shares his recommendations for improving the quality and financial viability of long-term care.  Join us as we discuss: Challenges and opportunities facing clinical teams in long-term care Why it's important to invest in a medical director How to align clinical and operations teams on the same goals Emerging post pandemic data sets and how they should be used The role technology, data collection, and communication tools will play  Follow Dr. Wasserman on Twitter: @WassDoc.  To hear more episodes like this one, subscribe to Netsmart Care Threads on Apple Podcasts , Spotify , or your favorite podcast player.  [Ellen Capuli 3/7/2022]

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively.  In this episode of Netsmart CareThreads, Dr. Michael Wasserman, Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care.  Join us as we discuss: Challenges and opportunities facing clinical teams in long-term care Why it's important to invest in a medical director How to align clinical and operations teams on the same goals Emerging post pandemic data sets and how they should be used The role technology, data collection, and communication tools will play  Follow Dr. Wasserman on Twitter: @WassDoc.  To hear more episodes like this one, subscribe to Netsmart Care Threads on Apple Podcasts, Spotify, or your favorite podcast player.(Andrea Naranjo 3/8/2022)

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively.  In this episode of Netsmart CareThreads, Dr. Michael Wasserman, Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care.  Join us as we discuss: Challenges and opportunities facing clinical teams in long-term care Why it's important to invest in a medical director How to align clinical and operations teams on the same goals Emerging post pandemic data sets and how they should be used The role technology, data collection, and communication tools will play  Follow Dr. Wasserman on Twitter:@WassDoc.  To hear more episodes like this one, subscribe to Netsmart Care Threads on Apple Podcasts, Spotify, or your favorite podcast player.

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively. In this episode of Netsmart CareThreads, Dr. Michael Wasserman, Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care. Join us as we discuss: -Challenges and opportunities facing clinical teams in long-term care -Why it's important to invest in a medical director -How to align clinical and operations teams on the same goals - Emerging post pandemic data sets and how they should be used -The role technology, data collection, and communication tools will play Follow Dr. Wasserman on Twitter: @WassDoc.  To hear more episodes like this one, subscribe to Netsmart Care Threads on Apple Podcasts, Spotify, or your favorite podcast player. [Manuela Paris 3/8/2022] 

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively.  In this episode of Netsmart CareThreads, Dr. Michael Wasserman, Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care.  Join us as we discuss: Challenges and opportunities facing clinical teams in long-term care Why it's important to invest in a medical director How to align clinical and operations teams on the same goals Emerging post pandemic data sets and how they should be used The role technology, data collection, and communication tools will play  Follow Dr. Wasserman on Twitter: @WassDoc. To hear more episodes like this one, subscribe to Netsmart Care Threads on Apple Podcasts, Spotify, or your favorite podcast player.

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively. In this episode of Netsmart CareThreads, Dr. Michael Wasserman, Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care. Join us as we discuss: Challenges and opportunities facing clinical teams in long-term care Why it's important to invest in a medical director How to align clinical and operations teams on the same goals  Emerging post pandemic data sets and how they should be used The role technology, data collection, and communication tools will play Follow Dr. Wasserman on Twitter: @WassDoc. To hear more episodes like this one, subscribe to Netsmart Care Threads onApple Podcasts, Spotify, or your favorite podcast player.

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively. In this episode of Netsmart CareThreads, Dr. Michael Wasserman, Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care. Join us as we discuss: -Challenges and opportunities facing clinical teams in long-term care -Why it's important to invest in a medical director -How to align clinical and operations teams on the same goals - Emerging post pandemic data sets and how they should be used -The role technology, data collection, and communication tools will play Follow Dr. Wasserman on Twitter: @WassDoc. To hear more episodes like this one, subscribe to Netsmart Care Threads on Apple Podcasts, Spotify, or your favorite podcast player.

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively. In this episode of Netsmart CareThreads, Dr. Michael Wasserman, Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care. Join us as we discuss: Challenges and opportunities facing clinical teams in long-term care Why it's important to invest in a medical director How to align clinical and operations teams on the same goals Emerging post pandemic data sets and how they should be used The role technology, data collection, and communication tools will play  Follow Dr. Wasserman on Twitter: @WassDoc. To hear more episodes like this one, subscribe to Netsmart Care Threads onApple Podcasts, Spotify, or your favorite podcast player. [Momoh Alim 3/8/2022]

There are a myriad of challenges facing the post-acute and long-term care community in the wake of the pandemic. The only way to even begin to solve these problems is to give clinicians a seat at the table and give leaders the skills they need to lead effectively. In this episode of Netsmart CareThreads, Dr. Michael Wasserman, Past President of the California Association of Long-Term Care Medicine (CALTCM), shares his recommendations for improving the quality and financial viability of long-term care. Join us as we discuss: -Challenges and opportunities facing clinical teams in long-term care -Why it's important to invest in a medical director -How to align clinical and operations teams on the same goals - Emerging post pandemic data sets and how they should be used -The role technology, data collection, and communication tools will play Follow Dr. Wasserman on Twitter: @WassDoc. To hear more episodes like this one, subscribe to Netsmart Care Threads onApple Podcasts, Spotify, or your favorite podcast player.

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will. Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google. That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting? “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.” By the time you extend the offer, then, they've already decided: Yes. At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent. Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.” Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs The role of empathy in helping employees grow in the directions they want   Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever Topgrading interview methodology   Find every episode of Technically People on Apple, Spotify and more. Find us on our website and join the conversation on LinkedIn. Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player.(Andrea Naranjo 3/8/22)

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will. Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google. That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting? “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.” By the time you extend the offer, then, they've already decided: Yes. At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent. Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.” Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs The role of empathy in helping employees grow in the directions they want Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever Topgrading interview methodology Find every episode of Technically People on Apple, Spotify and more. Find us on our website and join the conversation on LinkedIn. Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player.

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will.   Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google.   That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting?    “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.”   By the time you extend the offer, then, they've already decided: Yes.   At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent.    Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.”   Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs  The role of empathy in helping employees grow in the directions they want   Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever  Topgrading interview methodology  Find every episode of Technically People on Apple, Spotify and more. Find us on our website and join the conversation on LinkedIn.   Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player.

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will. Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google. That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting? “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.” By the time you extend the offer, then, they've already decided: Yes. At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent. Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.” Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs The role of empathy in helping employees grow in the directions they want  Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever Topgrading interview methodology  Find every episode of Technically People on Apple, Spotify and more. Find us on our website and join the conversation on LinkedIn. Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player.

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will.  Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google.  That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting?   “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.”  By the time you extend the offer, then, they've already decided: Yes.  At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent.   Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.”   Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs  The role of empathy in helping employees grow in the directions they want  Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever  Topgrading interview methodology Find every episode of Technically People on Apple, Spotify and more. Find us on our website and join the conversation on LinkedIn.  Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player. [Sam Denlinger 3/4/2022]

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will.  Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google.  That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting?   “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.”  By the time you extend the offer, then, they've already decided: Yes.  At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent.   Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.”   Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs  The role of empathy in helping employees grow in the directions they want  Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever  Topgrading interview methodology Find every episode of Technically People on Apple, Spotify, and more. Find us on our website and join the conversation on LinkedIn. Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player. [Victoria de la Fuente 3/9/2022]

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith . And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will.   Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google.   That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting?    “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.”   By the time you extend the offer, then, they've already decided: Yes.   At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent.    Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.”   Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs  The role of empathy in helping employees grow in the directions they want   Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever  Topgrading interview methodology  Find every episode of Technically People on Apple , Spotify and more. Find us on our website and join the conversation on LinkedIn .  Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player. [Ellen Capuli 3/7/2022]

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will.  Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google.  That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting?   “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.”  By the time you extend the offer, then, they've already decided: Yes.  At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent.   Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.”   Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs  The role of empathy in helping employees grow in the directions they want  Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever  Topgrading interview methodology Find every episode of Technically People on Apple, Spotify and more. Find us on our website and join the conversation on LinkedIn.  Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player. [Sebastián Ramírez Balthazar 3/7/2022]

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will. Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google. That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting? “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.” By the time you extend the offer, then, they've already decided: Yes. At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent. Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.” Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs The role of empathy in helping employees grow in the directions they want Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever Topgrading interview methodology Find every episode of Technically People on Apple, Spotify and more. Find us on our website and join the conversation on LinkedIn. Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player. [Momoh Alim 3/8/2022]

Interviewing isn't The Hunger Games. The goal of interviewing is to hire, says this week's guest Nate Smith. And yes, he agrees it's somewhat ridiculous to point this out, but he believes he has to. The Founder and CEO of Lever says too many hiring managers, especially in tech, interview as though they were proctoring an exam. Too often, people look hard for evidence of how a candidate *won't* fit, verus how they will.  Empathy is the better way. At best, an interview is uncomfortable, says Nate, whose company does all it can to make the process feel more natural. Candidates can use keyboards, editors and languages with which they're familiar. They can search Google.  That replicates how a candidate would go about their tasks at work. Nate asks, rhetorically: Don't you want to know how a candidate will perform in your actual work setting?   “Look for every example, every bit of evidence, that this person would be amazing on the team,” says Nate. “And when you find that amazing person, it's really important that, during the interview process, they've been falling in love with your company.”  By the time you extend the offer, then, they've already decided: Yes.  At Lever, empathy isn't just a must for hiring. It pervades every part of the company's culture. Listen in to find out empathy fosters trust, deepens relationships and attracts and retains exceptional talent.   Episode Highlights: Empathy is about centering what you say and do around what matters to the individual How to run an empathy-based interview Advice for recruiters: Stop telling candidates how great your company is. Instead, say this: “Tell me about you.”   Why understanding a candidate's preferences allows you to tailor your offer to show how you can meet their needs  The role of empathy in helping employees grow in the directions they want  Check out these resources we mentioned during the podcast: Reach Nate on LinkedIn or at Lever Topgrading interview methodology Find every episode of Technically People on Apple, Spotify and more. Find us on our website and join the conversation on LinkedIn. Listening on a desktop and can't see the links? Just search for Technically People in your favorite podcast player. [Manuela París 3/8/2022]

James Carbary is and entrepreneur who uses podcasting to get in front of the potential clients he wants to work with. His company SweetFish Media produces podcasts for business of all sizes. James lives in Florida with his wife and newborn child. He loves the flexibility that entrepreneurship provides, so he can spend quality time with his family. Find James Online: James Carbary | LinkedIn SweetFish Media If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth Goldstein

In this episode, we sat down with Ryan Drawdy, Director of Culture & People Ops at Sweet Fish Media, to talk about how companies can evolve their candidate experience to better hire new employees in a remote world of work. During our discussion, we talked about: What the landscape looks like for remote working—and in turn, virtual hiring The main differences (for candidates and recruiters) between an in-person hiring experience and a virtual hiring experience. How Sweet Fish Media ensures a strong candidate experience while hiring virtually(and the four steps you should take, too) Bonus: Here's the Typeform application Ryan mentioned.

This one features Sam Denlinger, Lead Producer at Sweet Fish. We talk about... How she came to own the AP program, and how it's going so far. Taking off work when you're really not used to taking off work. How she did PR for a Martin Scorcese film. Sourdough pancakes!

This month we focused on our three Core Values again; Love People Well, Never Stop Learning, and Own the result. We had a good bit of nominations this month and some really amazing feedback about our fellow FINACTICS!! But who will this month's Values Champ be?...

This episode of Sweet Talk features Dhanur Sapolia, Launch Specialist at Sweet Talk. In it, we discuss: - What it was like to start a business right out of college. - His dream to open a restaurant. - How growing up in an immigrant family shaped him. - His favorite tenets from Hinduism. - His random "strange talent": hint, he's "sharp" at it.

James is the founder of Sweet Fish Media, a podcast agency for B2B brands, and Showcase, a SaaS product for podcasters. He's also the Executive Producer of two podcasts: B2B Growth & Young Married Christian. James published Content-Based Networking to show how you can use the content production process to connect with clients, partners, mentors, and others. For example, if you want to talk to the CEO of a large corporation, you could try to call them up and ask for an hour of their time, and you might get lucky...but no, you won't. However, if you reach out and ask to interview them for your podcast, book, or article, your chances improve dramatically. In this episode, James talks about his author journey but also explains how authors can use content-based networking to create a better book and benefit from the book even while it's still being written. James' Links: https://www.linkedin.com/in/jamescarbary/ https://twitter.com/sweetfishmedia  https://www.facebook.com/sweetfishmedia  https://www.instagram.com/sweetfishmedia/?hl=en

In this episode, Joseph Lewin talks with D - BO, host of Young Married Christian podcast and head of community at Sweet Fish Media, about how to build an engaged B2B community around your brand. Find D - BO on LinkedIn: https://www.linkedin.com/in/d-bo-%E2%9D%A4%EF%B8%8F%E2%80%8D%F0%9F%94%A5-244b31209/ Learn more about Sweet Fish: https://sweetfishmedia.com/ Listen to Yong Married Christian: https://www.youngmarriedchristian.com/  Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH

Financials… Can you hear it? That's the collective groan of almost every business owner at the mere mention of the word. But all you business owners out there, you can save the exasperated sighs. Because financials don't have to be hard — you just have to learn to ask the right questions. In fact, today's guest, Kyle Beltle, Fractional CFO at Sweet Fish Media, says you can stop worrying about endless KPIs and just ask five simple questions. In this episode, we discuss: -The 5 questions every business owner needs to answer to understand their financials -Why simplicity is your friend when it comes to financials -The value a fractional CFO brings to an organization (and why COOs should consider ceding some financial responsibilities to one)