Podcasts about leadsift

It's every entrepreneur's dream to start a meaningful company, build up a great team, and create innovative tech that has an impact on the marketplace, so much so that someone comes along wanting to acquire your company, leading to you and your investors getting paid. This is Sreejata Chatterjee's woman-owned story, and it's a case study full of gems.     Sreejata Chatterjee is a self-professed nerd, programmer, and computer science genius who co-founded LeadSift in 2012 and then sold it in 2021. LeadSift helps B2B companies fill their pipelines using intelligence from publicly available data from places like social media, and in this interview, you'll hear exactly how Sreejata secured her multi-million dollar exit.     Get full show notes and more information here: https://safimedia.co/WO4

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing

Around 70% of B2B technology vendors now use intent data for prospecting, and a bevy of companies now promise to harvest that information and transform it into viable insights for enterprise GTM teams. Intent data solutions from market leaders like Bombora, Intentsify, Leadsift and others have allowed marketing teams to rapidly evolve their ABM programs from mass ‘spray and pray' tactics, to more targeted, personalized outreach campaigns.  While sales and marketing teams have used intent data to focus and accelerate their prospecting efforts, many of these organizations still struggle to get the most out of their intent data investments. If the intent data is identifying in-market accounts, why aren't all organizations using intent data for outbound efforts seeing huge jumps in responses? Why are at least 45% of organizations as reported by DemandScience challenged with converting intent leads to actual revenue? Why does DemandScience's study also show that 77% of organizations using intent data experience intent data anxiety and feel overwhelmed using intent data to capture high-intent, high quality leads?Kristina Jaramillo, President of Personal ABM shares the challenges that companies have with Bombora, Intentsify, DemandScience and other intent data providers. 

On this episode of the AI for Sales Podcast, Chad is joined by Tukan Das, co-founder and CEO of LeadSift. LeadSift is a Foundry company focused on delivering relevant leads to B2B tech companies by layering research-based intent from the public web.  Tukan shares how intent signals are being utilized by LeadSift and other intent providers to enable companies to scale B2B revenue. He explains how intent ties into the process of making a buying decision. He gives insight into the difference in privacy concerns between the B2C and B2B when using AI. He also shares his interest in the concept of GPT-3 and expects it to be used more in the AI space in the next few years. HIGHLIGHTSWhat is intent and how does LeadSift leverage it?Where AI plays a role in the processPrivacy concerns in the use of AI in B2B The concept of GPT-3QUOTESTukan: “Buyers are showing these signals of interest even before coming to me and filling out a form, so we need to get ahead of the game and predict when they start showing intent so that we can reach out to them with our sales and marketing message."Tukan: “LeadSift would look at a whole bunch of different sources, or any intent provider would do that, and give you a ranked list of companies that they think are in-market to buy. Now, as the seller, you take that data and then you craft your message to reach out to them at the right time."Tukan: “That's the beauty of it. You train a system and the system will statistically label data and it will say, 'hey, based on what you're telling me, this is what the trend looks like' and this is just for one of the trends. But yeah, without AI, we don't exist." Learn more about Tukan and connect with him in the links below:LinkedIn: https://www.linkedin.com/in/tapajyotidas/Twitter: https://twitter.com/tdasWebsite: https://leadsift.com/

"Be confident in the decisions that you're making with the information that you have at the time" - Mark Colgan.Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of in B2B sales, marketing, and recruitment.Mark currently splits his time as co-founder of Speak On Podcasts, mentoring B2B startups via GrowthMentor and ScaleWise, the Product Onboarders, and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy.He's a Techstars 18' Alumni and a regular speaker within the B2B SaaS industry. His work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM, and Baremetrics to name a few.Mark currently lives and works from Lisbon is addicted to traveling and exploring new cultures in places. You'll often hear him saying "por que no?" why not to anything that sounds fun or gets the heart racing like wingwalking, skydiving, and paramotoring.Please enjoy! Click here to subscribe to The Sell My Business Podcast to save time and effort. SELECTED LINKS FOR THIS EPISODESpeak On Podcasts websiteThe Deep Wealth ExperienceFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call Did you enjoy this episode of The Sell My Business Podcast? Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.Please click here to leave a review on The Sell My Business Podcast. This podcast is brought to you by Deep Wealth. Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. After all, how can you master something you've never done before? Are you leaving millions on the table? Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  Click here to book your free exploratory strategy session.Enjoy the interview!

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.   Most passionate about We are building an agency, which is completely remote. And we're in the podcasting world. We help people secure interviews on relevant podcasts so they can get their brand message out there and build awareness about that. Mark's career and story I studied marketing at university, but as part of my degree, we had to work for one year in a company. I actually got a job in recruitment and I did so well in that year that I was invited back to the company once I graduated. I spent the first two to three years of my career in recruitment, working for some of the largest recruitment companies. I started to teach myself digital marketing because it was all very new back then. I managed to get a role in a separate company as the first digital marketing person. So, I got very good at implementing CRMs and marketing automation, as well as a lot of the technology and putting that all together. I realized, once I was traveling, that I didn't really want to go back to a nine-to-five job. I enjoyed the freedom. And I enjoyed the ability to be able to travel and work from wherever I wanted. So, I set up my own consultancy, focusing on HubSpot CRM and marketing automation, all of the things I love building together – building things and putting them together. I managed to be invited to work for a company as their chief revenue officer, which meant essentially that I was looking after marketing sales, customer success, and product. In this case, the product was the service. I did that for just over a year which brings us up to June 2020, when I left that company to start speaking on podcasts. This is the agency that I currently focus and spend most of my time on now. Best advice for entrepreneurs I'll split my answer into two parts, but it's pretty much the same answer: Focus on the customer. What I mean by that is to really understand who it is that you are going to be working with. What are their problems and their challenges, and can you build a solution to help them overcome some of those challenges and problems? The second part is to then think about distribution. What I mean by distribution is how you can get in front of as many of those ideal customers, whom you've defined, as possible. The biggest, most critical failure with customers My most critical failure would be not focusing on the client delivery part of the business. It's one thing to market and sell to people. It's another thing to actually deliver on the promise that was sold. I've been in situations where I wasn't focusing on that because it wasn't really supposed to be part of my job, but then I noticed that a lot of customers were becoming unhappy after they started working with the company I was working for. Biggest success with customers At the company that I was working for at the time, we provided data for customers to use in their own sales process, so their outbound sales process, but they had very poor messaging or...

In this episode, we chat with Tukan Das, CEO at LeadSift. We discuss intent, what works and what does not with intent data, and his overall experience and journey as an entrepreneur. Some of the topics we discuss: Leadsift and the way they pivoted to an exit. (1:00) The untold story of Leadsift and how $10.83 is a symbolic number for them (3:05) What is next for LeadSift? (6:20) What is data intent? And why is it more than you may think? (10:30) Why first-party intent is also relevant when you think about the category (14:10) Intent leads and how warm are they (15:50) Intent is not a silver bullet (18:10) Other ways to think and measure intent (20:00) Customer churn and why inaction of the data is the main problem with intent (23:00) Intent by itself will not work (25:50) We hope you enjoy it! --- Send in a voice message: https://anchor.fm/42-agency/message

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100s of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18 Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics, to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying por que no? (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. What you'll learn about in this episode: Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on the podcast thought leadership niche What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms Resources: Website: https://speakonpodcasts.com/ Book a call with Mark and his team: https://speakonpodcasts.com/strategy LinkedIn: www.linkedin.com/in/markcolganmarketing/ LinkedIn: www.linkedin.com/company/speak-on-podcasts/ Twitter: @MarkOnPodcasts

In this podcast episode, we interview Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals. Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. She also shares her views on why lead scoring should be an integral part of a marketing strategy, as well as some top tips on how B2B companies can do a better job in terms of lead generation and improving quality.

Today on the show is Tukan Das, the CEO and Founder of https://leadsift.com/ (Leadsift.) Leadsift is a B2B company that helps businesses with their data research. They search the web and find signals such as potential customers speaking to a competitor company and their automated system targets these leads and directs them back to you. 

In part 2 of our interview with Tukan Das, CEO and one of four technical cofounders of LeadSift, he talks about the lessons he and his fellow cofounders learned from the early mistakes and offers advice for other founders — especially technical cofounders.LeadSift's mission is to mine actionable intelligence from unstructured public web data to help organizations better engage their customers.Tukan Das on LinkedInLeadSift

Tukan Das, CEO and one of four technical cofounders of LeadSift, shares the trials and tribulations that can happen when you write computer code before you understand what your business is about.LeadSift's mission is to mine actionable intelligence from unstructured public web data to help organizations better engage their customers.Tukan Das on LinkedInLeadSift

Are data lists really dead? - Tukan Das lets us know! Tukan is the CEO @ LeadSift. LeadSift provide companies with B2B Intent Leads You Can Action Immediately! Today on Sam's Business Podcast we chat through;

This is easily one of my best content interviews to date. I had a pleasure to chat with Tukan Das, the CEO of Leadsift (B2B SaaS) about the magic of inbound content marketing. We are talking specifics and data in this episode so you can actually apply a lot of ideas and you will get results. Here are a few talking points worth mentioning: how Tukan went on to generate almost all his business, 77%, from content marketing what can you do with YouTube pre-roll ads how Leadsift produces micro-content and on what platforms they apply it how Tukan is doing short video interviews with influencers in B2B Say hi to me on Linkedin I’d love to connect Linkedin Connect with Tukan on Linkedin Twitter Check out Leadsift Cool marketing folks Tukan follows: Chris Walker Nathan Latka Dave Gerhard Guillaume Cabane Gong Find out more at https://sergey-ross-podcast.pinecast.co

On this episode of the SalesStar podcast we had Tapajyoti (Tukan) Das, CEO and Founder of Sales Intelligence Platform LeadSift join us to share a few thoughts on thriving during uncertain business times while also talking about the importance and benefits of intent data in the whole B2B and technology sales process. Key topics discussed: How intent data powers successful marketing and sales campaigns Best practices to follow when implementing intent backed sales intelligence Biggest challenges in tech sales today Tips for sales teams to meet quotas despite the current challenges imposed by Covid-19

This week on the If You Market podcast we talk about Intent Data with Tukan Das.  What is intent Data, how does it work, everything you've always wanted to know about Intent Data and how to use it to better identify what companies to pursue. Tukan is the CEO of intent data company LeadSift where they mine Intelligence from Unstructured Public Web Data to help Organizations better engage their Customers, Also known as “intent data”.

How To Pair Inbound Leads With Sales Triggers For Higher ROI   Are you thinking of ways you can pair inbound leads with sales triggers to get a higher ROI? In this episode, we'll talk about how to do just that.    Tukan is the CEO and co-founder of LeadSift. It is an intent data platform for B2B technology companies. Tukan's company helps them identify which accounts and which contacts within the accounts they should be going after based on signals of intent.    What is an inbound lead? For Tukan, an inbound lead is anyone who comes into your website and fills out a form on gated content, requests a demo, or in other ways your website offers engagement. Other inbound leads may have come to you, chatted with you and given you their email address.  They could have also downloaded your webinar, your ebook, or another offering. If a person requests some form of information from your company, that is considered an inbound lead.    There's a variety of sales triggers, including internal triggers or first party data triggers. These include: The number of pages that were visited Average time they spent on the site Number of downloaded content from the site Number of webinars attended Times they've opened an email from you   All these are triggers that can offer you insight about how far along your prospects are on the buying journey. Several marketing automation tools such as HubSpot and Marketo provide this information for entrepreneurs.    External sales triggers   The second type of triggers are the external sales triggers. These are outside your digital properties, not on your landing page and not on your websites. The reality in sales is that less than 1% of your market is coming from your website. Many companies' activities happen outside of their digital properties. Inbound leads coming from external sources can be broken down to two categories: the company level growth event and the behavioral intent triggers.    The company level growth is when other companies get funding to host certain events. These companies may be hiring specific roles or skills whereby your software and services can be used.   As for the behavioral intent triggers, these are triggers coming from other people looking into your products and services.  Make note of the people who are looking at your competitors and your industry. Helpful questions include:    Are they researching our competitors or another third party web? Have they been engaging with content you can pick up? Have they been talking to competitors? Are they asking questions on blogs? Have they mentioned their needs in forums?   Challenges of inbound sales Marketing is typically responsible for generating inbound leads and sales people follow up on the leads to create opportunities. However, not all leads are equal and a lot of times, they don't fit the profile of your ideal clients. Those are easy to spot. Then there are people who fit your target market but that can be where the challenge is because many salespeople mistakenly think of these as equally valuable leads.    Based on stats, only 3% of your target is in the market right now. Without external leads and additional knowledge, the sales development team is just sent on a wild goose chase. It is imperative that they pair these ICP fit inbound leads with some triggers to figure out which ones they need to go after first.  As they are able to prioritize, armed with the right information, the contacts become more meaningful.    Inbound sales that aren't ready yet can be put on a nurture track.  When salespeople are reaching out to them, they can gauge if the timing is right. Salespeople can then follow up when they're ready to purchase.    Pairing inbound leads with triggers There are a lot of tools that try to solve the nuance of pairing inbound leads with triggers but it all boils down to CRM. This is where you can see most of the information you need as a salesperson.    When a lead comes in, it is being captured by your automation system. The lead then syncs with your CRM (Salesforce). When the data is already in your CRM, the marketing automation can log within the lead at the account level. This means that the account marketing can analyze the data and look at the kinds of activities the lead does on the account level. You can then add additional plugins to offer additional information from the base data you got from your CRM. The data includes the activities the lead engaged in on your website, if he attended your event in the last 30 days, if a company has used your tools, hired a new executive in the last 90 days, and more.  Salespeople can get all this information without much trouble. If they need to do a follow up, the sales rep can just click on the lead and look at their account within the CRM. They can gauge with better accuracy if the lead is worth pursuing based on the data.   It is important for salespeople to be trained on how to use CRM so as to avoid following up with leads that won't turn into a sale. Always look at the account, and not just the individual person, to see the leads with the highest potential.    Reaching out your inbound leads Sales reps need to be brave when reaching out. There's no space for being shy in the sales industry. When you are reaching out to your leads, connect with multiple people within the account who you think might fit the same criteria.    Pairing your inbound leads with triggers is especially helpful when a certain lead starts showing interest six months after you put them in your CRM. You may have forgotten about them but because you have the data coming from your CRM and other plugins, you'll see they are now ready for your services. Sales reps need to spend time following up on inbound leads. When picking up on behavioral intent triggers, sales reps can utilize internal and external triggers.    Tukan's company LeadSift searches the web and looks for the different kinds of triggers based on the data pushed from your marketing automation and your CRM. When their system spots a trigger event, it shares the information directly to your CRM. This information will tell you if it's a new lead and if it's from an old account, it updates the account so that sales reps can follow up.    Don't waste time and resources on hope. Have solid leads for your sales development team. #SalesLeads   “How To Pair Inbound Leads With Sales Triggers For Higher ROI” episode resources Connect with Tukan and ask about his software by visiting the official website. If you are interested in more sales stories, you can talk to Donald about it. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Sign up now and get the first two modules for free! You can also call us at (561) 570-5077.  We have a new semester beginning this March and we would love to have you and your team join us. Follow this link to apply to the program.  We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

We chat with the CEO of Leadsift, Tukan Das. Leadsift helps B2B companies identify more relevant leads based on intent data. Tukan talks about the three ways that you can check that your marketing strategy is targeting the right people. As per usual, we finish with some graduate advice.

Knowing exactly when someone is interested in buying your product or service, right then, right now, is important. But it's equally critical to understand where your buyers are in their purchasing journey, but who the buyer is, what role they play in their organization, and to create actionable marketing plans based on all buying signals. Join Samantha and her guest, Tukan Das, CEO of LeadSift, as they dive into the topic of purchasing intent, the importance of combining buying signals with historical data, and how to plan strategically for future buyer engagement.

Episode Highlights: Tukan Das shares his background and what he is up to at LeadSift.  What is the smartest decision Tukan Das has ever made as a professional? How did Tukan get started with LeadShift with his other co-founders? What does buying intent mean to Tukan Das? Tukan talks about where LeadSift’s data comes from and ways they signal intent.  What are the three main types of buying intent data?  How does LeadSift provide intent signals at the level of the individual?  Once companies or sales teams have this data, what are some things they can do with it?    Tukan Das talks about their content series called Driving Content with Intent. How did they come up with this content series?   Case studies, short videos, and publishing an eBook are types of content that have worked well for LeadSift.   What is his favorite resource that he relies on?   Is there a tool that Tukan has implemented that now he can’t live without?  What is his favorite resource that he relies on?  3 Key Points: LeadSift’s mission is to mine publically unstructured data to identify buying intent.  The three sources of intent in a B2B setting are first-party intent, the data from activities on your own online properties, second-party intent, data from someone else's' first-party intent, and third-party intent, is data from everywhere else. The LeadSift content series called Driving Content with Intent takes someone’s competitive landscape and zooms into what kind of content they are consuming, topics they are engaging with, and what events they are attending. Resources Mentioned: Tukan Das: Linkedin Twitter LeadSift: leadsift.com SaaS Growth Hacks Facebook Group SaaStr: saastr.com Make It Happen - B2B Sales with John Barrows Facebook Group

Tukan Das is the CEO at LeadSift who help B2B companies identify more relevant sales based on intent. On today’s episode of The Salesman Podcast Tukan explains how to massively increase your cold outreach reply rate and how to turbo charge your sales prospecting efforts. Resources: Leadsift.com Tukan on Linkedin @tdas The post #642: How to 7X Your Email Reply Rate With Tukan Das appeared first on Salesman.org.

Tukan Das knows that if you are in a B2B technology company, it is nearly impossible to confidently identify which organizations will buy your product. While such a problem can be ameliorated through manual research, the process can be tedious and time-consuming. For this reason, he and his team at LeadSift have found a way to identify signals and collect data from public web spaces in order to help you determine which organizations are worth focusing your sales efforts on. Listen in to learn more. Das encourages you to visit www.LeadSift.com and request a demonstration oret a free report.

Who is the right person to talk to when you want to advance a prospect through the pipeline? When is the right time to talk to that person, and how should you do it? Today’s guest has some ideas.  Joining the podcast today is Tukan Das, CEO of a company called LeadSift. Tukan is here to talk about whether or not you really can predict who is ready to buy, what a good work flow is, and how you work those leads so that you can increase the yield and lower the time it takes to get from the initial conversation to close.  Episode Highlights:  The statistics mentioned on LeadSift’s website Why Tuakan started the LeadSift tool Gauging intent data Hyper personalizing sales conversations Building an ideal signal profile The steps toward scaling How soon to jump into the middle term What comes after the middle term An exciting customer story How the audience can connect with Tukan  Resources:  Tukan Das Email: tdas@leadsift.com Free Tool to Automate Research for prospecting LeadSift HomePage Google Alerts Twitter Search LinkedInSales Navigator BuiltWith BuiltWith Toolbar Alexa Ranking SEMRush

How do businesses use buyer intent data to increase the number of sales appointments they set by 6X? This week on The Inbound Success Podcast, LeadSift Founder Tukan Das breaks down the topic of buyer intent data and provides the best explanation I've ever heard about what it is and how companies can use it to grow the number of sales opportunities. From who buyer intent data is right for, to where it comes from, what type of data you can expect to receive, how companies are using it, and the results they're getting to how much it really costs, Tukan covers it all in this not-to-be-missed interview. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford, Connecticut, and is headlined by Marcus Sheridan along with special guests including HubSpot Co-Founder and CEO Brian Halligan, world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS."   Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Tukan include: LeadSift leverages buyer intent data to help B2B companies understand who is interested in purchasing their products or services. Tukan believes that buying intent, in general, is the most important unit in digital commerce. Buying intent can be measured from online and offline sources and is basically a probabilistic score that indicates the likelihood that a person or company will purchase something. LeadSift gathers buying intent data by crawling the entire internet and looking at public posts for "signals" - where people are mentioning specific things that LeadSift's customers want to track. Signals can include a variety of things such as keyword mentions, competitors mentions, conference mentions, and more. This process is automated and done at scale, and the data is then fed back into LeadSift's data engine and ranked. When you use LeadSift, you get a ranked list of accounts along with the key contacts that you should be going after because they are the ones that were showing the intent signals. One common use case for buyer intent data is with account-based marketing campaigns. Another use case is running audience match ads on Facebook or LinkedIn targeting the buyers that have shown high intent. There are many types of signals that LeadSift can use to generate buying intent data, but working with their customers they have discovered that signals relating to keywords perform better than signals relating to competitors. Buying intent data is useful for B2B companies with 50 or more employees and with average deal sizes in excess of $10,000 a year. Buying intent data is priced starting at $1,000 a month. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Check out the LeadSift website Connect with Tukan on LinkedIn Follow Tukan on Twitter Listen to the podcast to learn more about buyer intent data and the specific use cases that can help grow your sales funnel. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. Today, my guest is Tukan Das who is the CEO of LeadSift. Welcome Tukan. Tukan Das (Guest): Hi Kathleen. Nice to be here.. Tukan and Kathleen recording this episode together . Kathleen: Great to have you. Can you tell my audience a little bit about LeadSift and yourself and what the company does? About LeadSift Tukan: Sure. My name is Tukan. I'm the CEO and co-founder of LeadSift. LeadSift is a sales intelligence platform that helps other B2B technology companies identify which accounts are actually looking for their solutions at any given time. That's the 30,000-feet view of LeadSift. One thing that I'd like to add is we have been working on LeadSift for about six and a half years. Our mission at LeadSift, and we have had a few pivots, but our mission at LeadSift has always been the same. It's around mining publicly available data to predict when a company or a person is looking to buy another product, whether it's a software product or a physical product or something like that. That has been our goal at the company, and in its current iteration, we are helping other B2B technology companies identify and predict which other companies are potentially going to buy their solution. Kathleen: That's interesting. Coming from the world of marketing, there are plenty of tools available to identify when an individual contact is interacting with your website and showing signs of purchase intent, but it sounds like you're talking about even outside of that, correct? Tukan: That's correct. What you mentioned is that's more on the first party intent when someone's coming to your website, interacting with your content, downloading the data or filling out a form. What we focus on is the outside world where they're having interesting conversations, which some of them could be potential signals of buying indicators. Those are the ones that we try to pick up and use as predictions. Kathleen: Now at the risk of getting into the territory of jargon, is this what is commonly referred to as buyer intent data? Tukan: It is. At a high level, yes, it is. Kathleen: This is interesting to me, and I was excited to talk to you about it because I have been hearing lots of people talk about this lately. I feel like it's the newest hot buzzword in the world of marketing, but there definitely appears be a lot of confusion around it, and so I would love it if maybe you could just start by demystifying. Every time I've heard somebody talk about this, they say there's all this publicly available data, and they mine it, and then they tell you who's out there. What Is Buyer Intent Data? Kathleen: I think the question I've always had is I want to understand how that really works. What is that data? How specific is it? Where does it come from? Is this GDPR compliance, all the questions that probably you get from of marketers? Maybe you could break that down. Tukan: Absolutely. I have a interesting philosophical view about buying intent. I personally believe buying intent in general is the most important unit in digital commerce. Basically, buying intent, what it means is identifying a customer in the journey of them buying a product. It is basically a probability of assigning a probabilistic score to a company whether they're going to buy your product or a product. That's all buying intent means. Now in reality, buying intent is generated both on online sources and even offline sources. It could be someone coming to your website and requesting a demo. That's a very strong signal of intent, or someone picking up the phone calling you or someone you meet at a coffee shop saying, "Hey, I want to know more about your product, buy from you." They're all signals of intent, but in reality, a lot of those signals are private to you and your own company, but that doesn't constitute the entire word buying intent. To reach the scale, you need to pick up signals that are happening on the outside world, but the reality is in a B2B setting, unfortunately, no company goes and waves a flag and says, "Hey, I'm looking to buy a new database or a marketing automation software." No one talks like that. Life would have been a lot easier. Kathleen: Well, it would be easier for marketers, but it would be hell for that buyer. Tukan: Depending if there could be a way to manage the number of requests and all those things. In the absence of that, everybody who is in the buying intent space, what they are trying to do is they're trying to come up with different proxies or signals and then combine all of them to make that prediction of this company likely to be buying a solution. As with any prediction engine, it can never be 100% accurate. It is a prediction. This is something that we tell all our customers, and I want to clarify this. I think there's a big misconception about buying intent that it is sort of like a silver bullet, "Oh, you told me this company is good market, 100% they're going to buy." No, they are no. It never works that way. If we could predict every company that was going to buy someone's software, I'd be a lot richer. Kathleen: I was going to say that we couldn't afford your services. Tukan: There you go. There you go. I'd be charging money to come into this podcast. With that being said, everybody is trying to look at these different proxies. There are a few different ways of looking at buying intent. Every company in the space has their own definition. The way I look at it or we look at it at LeadSift at a high level is there could be multiple different signals. A signal could be if we see someone engaging with my competitor on anywhere that we can publicly get, that could be a signal of intent. If I see someone engaging with a complimentary company, that could be a signal of intent. For example, our partners are Marketo, Salesforce or even Outreach and SalesLoft. We don't compete with them, but if you see someone using that product or engaging, showing interest about that product, that gives us an indication that they have a tech stack and they are showing interest about outbound marketing, so that could be interesting to LeadSift. A signal of intent could be someone researching or reading up on topics like account based-marketing. That could be a signal of intent. A signal of intent could be someone attending a specific event or a trade show. Those trade shows could be big as Dreamforce. It could be Sirius Decision Summit, or it could be niche events like FlipMyFunnel events that are happening or a webinar that is happening. If you're engaging with that content that the webinar's putting out, chances are this is top of mind for you. You might or might not be in the market right now, but you're more aware of this topic. A signal of intent could be someone growing their team. If I see someone who's hiring for a head of demand gen or someone hiring a lot of SDRs, chances are they are investing on demand generation and outbound marketing is very high. That's a good point to be. If we see someone announce a new product or launch a new partnership that might need a solution that we are doing, that could be a signal of intent. Basically, I think there is this myth or misconception around this black box approach around intent is like, "Ooh, we figured out from these publishers or whatever that these guys were researching about this topic, and that's why you should go after them." I think it's a lot simpler than that. It could be boiled down to all these different signals combining them and then coming up with a final score which are a probability saying, "These are the companies did these different things, and that's why they are more likely to be interested in your product right now." I don't know if I answered that question. Kathleen: No, those were actually really good examples. I guess the question that immediately then springs into my mind is you gave specific examples of if I'm engaging with a competitor or attending a certain conference or researching a certain product, and you qualified your definition of buyer intent as drawing from publicly available sources. What I'm trying to wrap my head around is what, and maybe this is the secret sauce, but what are those publicly available sources of information that reveal that data? Where Does Buyer Intent Data Come From? Tukan: Exactly. To give you an example, let's say you are interested in tracking a competitor or a specific partner of yours, and anytime you see someone engaging with them, that could be an interest. What we would do is we would look at the competitors that companies that you're interested tracking all their digital channels, whether it's social blogs, their forums, their YouTube channels, anything that is out there, and we would see when people are commenting, asking question or anything about them on those channels or on Quora or Reddit, ProductCon, Twitter, LinkedIn, anywhere they're mentioning something about that company or maybe they posted a webinar and they are sharing the link to the webinar, which maps to the domain of the companies. That's a signal. That's how we would figure it out. The way we do it, and there is no crazy secret behind it. If in reality all of the data that we're getting is public as I said, if you had 10,000 interns or researchers that are annually going over the entire internet, they could get the same exact signals. We just do it at scale and automate the whole process. Kathleen: You're basically finding a way to scrape all of that and then process it- Tukan: That's it. Kathleen: ... and put a formula behind what is a meaningful level of interaction. Tukan: Absolutely. Yes. Kathleen: That is a great explanation. That is the best explanation that I've heard yet about how this actually works. I feel like sometimes the people who are in the business of buyer intent data almost intentionally make it seem like this black box, but thank you for clarifying that. Tukan: Not a problem. I think there is a problem. I'm actually writing a LinkedIn post about it. I think there is a challenge there where on purpose, there is this misconception and there's a level of complexity that's added when it's not needed. Maybe they do hide some things. I don't know, but for us, it's purely crawling. It is literally crawling the entire public works for you at scale, and then getting this information. Kathleen: It makes sense. I agree with you that there is a problem because I think that the natural instinct when you feel like something's deliberately being presented as mysterious is either you don't trust it. Like, "Are you getting this data from an untrustworthy source," or that it's possibly too good to be true. I feel like a lot of people have shied away. Now, you go out and you crawl all of these sites. You look at all the interactions that are happening. You're able to synthesize that into meaningful insights for your clients. What Kind of Data Is Included With Buyer Intent Data? Kathleen: If I am somebody who is purchasing buyer intent data, what does that look like? Am I just getting a list of company names? Am I ever getting down to the individual contact level? How granular can you get? Tukan: No, that's a great question. Because of how we get the data, how we collect the data, we are probably the only company in the entire intent data ecosystem that can provide intense signals the level of a contact. When we give you an information, we would actually tell you, "You should go after Dell as a target account because their head of marketing was recently engaging with your competitor's content." That's what you get. You get a ranked list of accounts along with the key contacts that you should be going after because they are the ones that were showing the intent signals. When we, I guess, score or rank these accounts, we take into account who was the person that was showing interest in an IT services solution, a head of marketing, showing interest about the topic is okay versus if the IT director showed an intent signal. Their score will go up, so we incorporate all of that and present that data to you. Kathleen: You mentioned account based marketing earlier, and I wonder when you then return that data, you're able to get to the individual contact level. Let's say you mentioned Dell. Let's say there's 10 different influencers or decision makers at Dell who are showing intense signals. Are you able to package that together and say it's not just like a laundry list and there happens to be 10 people from Dell somewhere in the list? Is it, "Dell is the company. Here are the 10 people?" Tukan: That's exactly it. The way we presented it would say, "Here is Dell. These are the 10 people, and these are the different things they did." Kathleen: That's really interesting. I can see that being very useful because I've spoken to other companies that have pitched me on buyer intent data, but really all they're selling is a list of company names. It's better than nothing, but I wasted a lot of time marketing to the wrong contacts in those companies. Tukan: You asked a question earlier on about GDPR compliance and things like that. There is a confusion in the market because one of the things that clients tell us is, "How do you get contact level data?" If someone saw an ad on Forbes, they have an IP data that you reversed mapped to a company, but how the hell do you know who that person was? The way we do it is because we don't use cookies or we don't use IP data, we are basically crawling the web. When you're crawling the web, there is an individual who was doing an activity that gave us an indication that this makes it relevant for you to go after. That's how we are able to provide not just Dell but the key contacts that you should be talking to. All of this data is publicly available, so if your SDR was manually researching, he or she would have found this information. We just made it that much easier for them using technology. Kathleen: That makes sense. That was a great explanation. Thank you, very, very helpful. Now, if somebody is hearing this and they're thinking, "Okay, this is really interesting," can you talk through some specific use cases of how companies might use this kind of data to fill their sales funnels? Use Cases For Buyer Intent Data Tukan: I'll give a couple of examples, one more from a marketing perspective, the other more from a sales perspective how it can be used. One of our customers, they're fast growing in endpoint security space, highly competitive. Everybody in that space is super well funded, and it's a massive problem. One of the things they did was they had a list of target accounts that they wanted to book meetings with, basically try to get engagements on. They came to LeadSift, and they gave us that big list of target accounts along with it. They gave us a list of keywords and competitors that are of interest to them or topics. We work in this case was we were crawling the web picking up signals and contacts and pushing them directly into Marketo. A certain percentage of the signals were on target accounts that they were interested in during conversation into, and some of them were just green field or white field accounts or whatever they call them that fit the ICP but it's not in their target account list. We are pushing the data into Marketo, and they have it sync with Salesforce typically. That's the typical flow. When we pushed it into Marketo, they score them. Once the score reaches a certain score, they pass it over to the SDRs to go ahead and try to book a meeting with the contact that we picked up on that target account. Not just saying, "Hey, go after Dell because Dell is showing interest or talk to these three people within Dell because they were talking about these topics that you care about." That's how they did. I'll talk a little bit later about how they used interest in scoring techniques, but the result that they got was they had this started off with 100 accounts, target accounts to have discussions with. Within three months because of this contact and the signals we picked up, they had meetings with 60 of them. That was great, and over a period of six months, they got... I forget the number. It's high six figure in pipeline that they generated from those 100 accounts plus the new ones we identified. That's an example of how someone needs to think 10 signals into Marketo, push to Salesforce coupled with their account based strategy into booking meetings and creating opportunities from there. Kathleen: That's great. Tukan: One thing that we found out from them they were sharing was in the scoring mechanism, they actually found out when companies were engaging with specific keywords versus when companies were engaging with competitors, the key word engagement were actually giving them better results than competitors, which is interesting because my initial gut would have said, "If someone is engaging with my competitor, that's the hottest one I should go after." They found it opposite. It makes sense, but after, I thought, "Maybe some of them might be already too far in the buying journey. Kathleen: Too far down the funnel. Tukan: Yup. That was an interesting thing, so they adjusted the score in Marketo accordingly based on the kind of triggers. The other thing they also did was they were also looking at how many unique people within one of those target accounts were engaging. If one person engages three times, that's not as valuable as three people within the target they're gonna engage in one time each. They were using that because one person engaging multiple times might give you a false positive. They might have some prior relation, but if three people engage or like x number of people engage with this same trigger events or competitors, that's a better signal. Those were some interesting insights that we saw a customer use our data from a marketing perspective and being very successful. Who Is Buyer Intent Data Right For? Kathleen: That is really interesting. Now, in terms of the types of companies that are using this data, it sounds like it is very useful for B2B companies and companies that have a high transaction sales values or considered purchases, if you will, where more than one decision maker is involved. Is that accurate? Tukan: Yup, that's very accurate. In terms of our buyer persona, and when you look at our ICP and clients who have been most successful, so we look at companies in the small to medium sized enterprise, so 50 to 500 employees. Those are the ones. In B2B technology, 100%, and the other is their deal size needs to be meaningful. If their average deal size is, let's say, $1,000 a year, then they don't really need intent signals are even an outbound sales team, but if typically their deal size is at least $10,000, $12,000 annually, in that case, it makes sense for them. That's a sweet spot we have seen. Then there is another group of companies that we work not directly but through our partners. Those are more the large enterprises, so those 5,000, 10,000 employees. You have the HPs and the Oracles and Adobes of the world where we work with our partners. In their case, they do truly a multichannel or omnichannel marketing strategy where they take our data. They would do media buys, contents indications, email nurture, and things like that, but our sweet spot is those 50 to 500 companies that are heavy on driving sales revenue pipeline and things like that. How Much Does Buyer Intent Data Cost? Kathleen: Let's talk about the numbers then, because I'm curious. If somebody is listening and they're like, "This sounds amazing. I need to do it," what should they expect to spend, and how is the spend calculated? Is it based on the number of leads you're delivering? How does that work? Tukan: No. This is very interesting because it's not a cost per lead or ad spend or media spend type model. It's a purely subscription-based set up where you pay a flat fee, an organization wide license for your entire company, which is dependent on the number of triggers you're tracking. A trigger could be a name of a competitor or a name of a keyword or a topic or an industry event that you're interested in tracking. Based on that, they pay that fee and we push the data directly into the system. In terms of exact dollar value, it starts at around $1,000 a month. It's not crazy, but that's the price point that we charge, and it's a subscription model. Kathleen: Is there any general sense you can provide us to like if I'm spending $1,000 a month, what should I expect in terms of value? Tukan: Absolutely. Absolutely. That number changes, to be honest with you, Kathleen, based on how niche or how broad they're targeting, but on an average, all our customers get around 200 signals, intent signals a week, so roughly 800 to 1000 signals a month. That's the average. Our model is not capped on the number of signals you get. Some of our customers get a 1000 signals a day. For example, if someone is attending an event or sponsoring an event and they want to track people that are likely going to that event, they might get 400 or 500 accounts a day when the event is happening, but on an average, I would say between 800 to 1000 signals every month on unique accounts. Kathleen: I want to make sure I understand correctly. 800 to 1000 signals a month, that's 800 to 1000- Tukan: Accounts. Kathleen: ... in full contact level? Tukan: Yup. Kathleen: Really, if you're saying that you started $1,000 a month, that's for all intents and purposes about a dollar per contact. I know you don't want to call it. Tukan: No, but yeah. Sometimes you can do the ROI calculation if you do want to look at it that way. Kathleen: I mean, to me that sounds like a no brainer. I'm not being paid to say this, but it sounds like a no brainer only because if I do Facebook ads or something like that, a $1 costs to acquire a new contact, and this is a much more qualified contact, I would argue, that's pretty darn reasonable. Tukan: The way some of our customers would use the data and look at it is let's say you use it for a 90-day period, and in the 90-day period, that's a good enough period for you to then activate the data. One is us providing you the data. These are not inbound leads. Excuse me, you still need to nurture them, but assuming you ae following up with the data. Within 90 days, you should be booking 10 to 20 meetings, and then you can do the math from there on. Out of those 20 meetings you're booking, you should be having these many opportunities, and from there, they'll close. It's very easy to do the ROI from that perspective. What Kinds of Results Can You Expect? Kathleen: No, that makes sense. That's really interesting. Are there any averages in terms of results that you see your clients getting? Tukan: Yup. Few things. This is another example that I thought of is from a sales perspective. We are working with a digital marketing agency actually out of New York. They're national. They obviously do Facebook ads and different ads and inbound paid to drive leads. Reference is a big thing, but outbound is also a channel for them to generate leads. What they were finding is the number of meetings that they were generating through outbound was trying down because the way they were doing outbound is as everyone does is by static list of companies that fit our criteria and just hit them. They came to LeadSift to help them identify companies that are showing intent, potential companies that they can brand, I guess, in this case that they might be interested. They ran an email nurture campaign. That's what they're running. On an average, they're getting about 6% of the people that they're reaching out to are booking meetings with them. That is a very, very high number of people that are booking. The industry average is less than 1%, so they have tripled the number of people they're having meetings with in a month using the intense string. On an average, 6% is very high. That's of the outlier. This is not replies or positive replies. These are people that are actually booking meetings with them. On an average, we see... Assuming you have some baseline. You have an outbound process, whether it's email coupled with social and things like that. The average is at least you have twice the number of hit rate or connect rate or meetings rate than. That's the average that we see assuming you have a baseline, you already have a process set up. Kathleen: Well, and if you're not doing outbound sales, because there are plenty of companies that don't have really robust outbound sales programs, I imagine you could still take this data and create a custom audience for your paid advertising. You could do a look alike audience from that. There's a lot of different ways that if you didn't want to do direct outreach to the contacts, you could still pull them into your orbit in a subtler fashion. Tukan: Absolutely. We are seeing people doing that Facebook custom audience, Linkedin ads. That's also one of the things is to do paid media to drive people in there. Absolutely. Kathleen: Interesting. Wow. Well, that is really cool. I love hearing the details of how the sausage is made. It's the first time anybody's explained it really well to me, so I appreciate it. Tukan: No problem. Learn More About LeadSift Kathleen: If somebody's interested in learning more about either the company and its products or about this topic, and they want to connect with you, what's the best way for them to do that? Tukan: Couple of things. The best way is to go to leadsift.com. We have a pretty simple website. There's quite a bit of... We produce a lot of content and webinars and things like that, so do check it out. Kathleen: I'll put the link in the show notes for that. Tukan: Perfect. Request a demo talk to one of us or just reach out to me at tdas@leadsift.com. Find me on LinkedIn. My Twitter is @TDas. Just reach out to me. I'm deeply passionate about this whole idea of mining intent from unstructured web. I believe there is no single source of truth for intent. There's different ways to look at it. If you want to know anything more about LeadSift or just a general idea about intent-driven marketing and sales, hit me up. Kathleen's Two Questions Kathleen: Love it. I'll put all those links in the show notes. Now, we can't wrap up without me asking you the two questions that I always ask my guests. First of those is we talked a lot about inbound marketing on this podcast. Is there a particular company or an individual that you think is really killing it right now with inbound marketing? Tukan: That's a good question. I think I'm going to give altruistically different answer. I think one company, one person that is absolutely killing it is Jason Lemkin with SaaStr. I think they are doing a phenomenal job with inbound marketing, creating content that startups find valuable from early stage to growth stage or scale up. Unbelievable content they're getting. They have podcasts. They have the SaaStr show. I think Jason has probably written 100,000 answers on Quora and things like that and his LinkedIn post. I think they're doing a phenomenal job with inbound marketing. Kathleen: That's a really interesting one that I've not heard before. Tukan: I thought so. Kathleen: I might actually just then tweet Jason and see if I can get him to come on the podcast. Tukan: You would be amazing because you ask any startup founders, CEO or anybody in a tech startup space, everyone knows about SaaStr. SaaStr itself is becoming the go-to conference for all SaaS companies to go, and it is all because of Jason creating content every day and they're doing a phenomenal job. Kathleen: I love it. Well Jason, if you're listening, I'm coming for you. Now the second question is the biggest challenge that I hear marketers talk about is that the world of digital marketing is changing at such a lightning fast pace, and it's really hard to keep up with current best practices, new technologies and developments. How do you personally stay educated? What do you do for yourself? Tukan: Again, this also might be a different answer compared to what everyone else has said. Maybe because I'm not a marketer by trade. It might be a bit of a cheesy answer, but the best source for me to learn is actually talking to customers who are all marketers. When we talk to customers, we do the first five minutes of a sales call, we ask them. It's what's their process? What are they using? We get unbelievable amount of insights into what this entire world's looking like. They actually literally educate us, which we then use for other customers to get ourselves better and all that. That's one source that I think is phenomenal. The other is actually, I'm part of a few groups in Facebook and LinkedIn. One of them particularly is called SaaS Growth Hacks. It's from early stage companies, super active. There, I get a ton of insights into latest marketing trends, cool hacks and crawl tracking stories or things like that that people are trying out. There's a lot of discussion. People ask questions. People comment. I skim through it at least once a day to get some cool insights into what's going on, what's working, what's not working, what to be aware of. Those would be my two big sources of learning about the latest marketing trends. Kathleen: Those are good ones. I'm going to have to hunt down that SaaS Growth Hacks. Tukan: Absolutely. It's a great Facebook group. Kathleen: Good. All right. Well, there you have it. I will put the links for all of those things in the show notes. Now you know how to reach Tukan if you're interested in learning more about LeadSift or buyer intent data. If you have been listening and you learn something new or you liked what you heard, I would love it if you would leave the podcast a five star review on Apple Podcasts. That makes a huge difference. If you know somebody else who's doing kick ass inbound marketing work, tweet me at Work Mommy Work, because I would love to interview them. Thanks Tukan. Tukan: Thank you Kathleen. Kathleen: It's great having you. Tukan: Same here. It was a pleasure.  

This is the audio of a webinar I did with LeadSift. LeadSift is an intent data solution for B2B companies to uncover their 'hidden' funnel. You can watch the full webinar or download the slides. If marketing were easy, you wouldn’t be reading this text. Lead generation requires a delicate mix of technology, strategy, and techniques – all in equal balance. If you tilt the scales, you make no sales. In this webinar, Kamil and Tukan put forth a reliable recipe and easy to replicate strategy that will lead even the most casual marketing professional to the demand promised land. In this this webinar you will learn Key technologies to use in your marketing stack The most effective channels for lead generation Best practices and common mistakes to avoid Measurement, reporting, and proving ROI Passing qualified leads to sales more efficiently

We talked with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen. ----more---- About Jack Kosakowski His story started as a young and hungry career salesperson that became the CEO of two companies at only 35 years old. Kosakowski's passion for turning social conversations into sales conversations has helped me to be in a position to lead the US division of a Global Marketing Agency and a Global Media company. We work with companies like Paypal, IBM, Samsung, Leadpoint and many other big brands! Currently, He is working with some of the fastest growing SaaS companies to help them innovate the way they market and sell. These brands include LeadIQ, Xvoyant, Sales Hacker, Ringlead, Leadsift, Chorus, Gong, and many more! Jack has also collaborated with some of the biggest names in sales and marketing including Tony Robbins and Hayley Hobson! Kosakowski's passion is to help educate up and coming sales and marketing professionals on the value of using social media to drive more sales conversations and opportunities. Thousands of people have taken one of his online courses and their results have been incredible!  His content has been featured in Time, Harvard Business Review, New York Times, LinkedIn, Wharton, Entrepreneur Magazine, and many other print and online publications.Jack said, "It's a beautiful thing when you find a career that aligns with your passion. Every day I wake up excited to go spend my day buried in the world I call "digital paradise."​ Marketing and sales are finally starting to become one and disruption is no longer a dirty word. Revenue backed by data has taken over game, and strategy is the common name that gives a company fame."If you would like to learn more, please check out anyone of his companies online! www.CreationAgency.comwww.Skillslab.iowww.JackKosakowski.com

Outbound prospecting is a vital part of every sales process, but when it's based on static data, it's bound to fail. Static data might help you find the right person, but they might not be a valid prospect. Intent-based marketing can help you eliminate cold outreach and improve your outbound process. Today on The Sales […] The post TSE 856: How To Use Intent-Based Marketing & LeadSift To Eliminate “Cold Outreach” appeared first on The Sales Evangelist.

I'm joined by Tukan Das, CEO of Leadsift to talk about getting your first 10 real customers. Some of the things we talk about are why you should always charge your early adopters. How to test your sales strategy, and why your founders need to be your first sales reps, even if you're technical.

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Tuak Das, CEO of Halifax's LeadSift, a sales intelligence platform that generates qualified leads from public web.   Tukan is a veteran developer, entrepreneur, and company founder, with experience leading development teams and numerous startups focused on social media monitoring and lead generation. Throughout the pod, Collin and Tukan step away from building lists, making cold calls and drafting email drips to do a deep dive on Tukan's innovative prospecting method based on  trigger events. Highlights include: Tukan's positive response rates using trigger events (3:06), tracking your competitors (13:15), tracking job changes (19:56), tracking event attendees (21:24), tracking RFPs (24:05), tactical tips on finding triggers (27:08). 

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Tuak Das, CEO of Halifax's LeadSift, a sales intelligence platform that generates qualified leads from public web.   Tukan is a veteran developer, entrepreneur, and company founder, with experience leading development teams and numerous startups focused on social media monitoring and lead generation. Throughout the pod, Collin and Tukan step away from building lists, making cold calls and drafting email drips to do a deep dive on Tukan's innovative prospecting method based on  trigger events. Highlights include: Tukan's positive response rates using trigger events (3:06), tracking your competitors (13:15), tracking job changes (19:56), tracking event attendees (21:24), tracking RFPs (24:05), tactical tips on finding triggers (27:08). 

Tukan Das is the co-founder and CEO of LeadSift, a platform that mines publicly available social media data to help B2B businesses generate qualified leads. The Show Notes Leadsift Tukan on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Tukan Das is the co-founder and CEO of LeadSift, a platform that mines publicly available social media data to help B2B businesses generate qualified leads.The Show NotesLeadsiftTukan on TwitterOmer on TwitterEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Are you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift, talks to the host Shira Abel in this episode of SaaS Insider about mining unstructured data to find the signals of intent. About • Tapajyoti Das (Tukan) is the co-founder of LeadSift, a platform to identify actionable business opportunities from social media. • At LeadSift, he is the hacker, hustler and the dreamer where he is working with his team to make social sales a reality. • Outside of work, he likes to play cricket, soccer and watch The Daily Show with Jon Stewart! Connect with him on Twitter @tdas. Key Takeaways: • Think about monetizing your product before you build it. • Work with customers that you know you can provide value to. • If your product team is not motivated, figure out what you need to change, make sure their work is being valued, and take a risk to build something great. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, product launch, sales Facebook Status: If your product team is not motivated, figure out what you need to change, make sure their work is being valued, and take a risk to build something great. Tukan Das, the Co-Founder of LeadSift, shares his perspective with the host @shiraabel in this week’s episode of SaaS Insider. Twitter Status: Listen to this week’s episode of #SaaSInsider with @shiraabel, as she interviews @tdas about building a new SaaS product.

Jay Jensen from www.VIPhealthmarketplace.com.providing some insights on what is going to happen to small businesses when the costs of this year's healthcare insurance rates are adjusted for 2015. Many small businesses will face even greater increases than experienced in 2013. He tells how to reduce healthcare costs now and still put more money into employees' pockets. Steve McIntosh, CEO of Fanhub, discusses how his firm took a product developed for inhouse use and turned it into a best seller. He also emphasizes the importance of treating the customer in the best possible manner.  In fact, his product is named FanHub because it is designed to help small business generate additional clients by making fans of current users. Alon Goren tells how he added profits, provided a service to customers by combining a laundromat with a tax return company. This unusual approach is something others should consider. Tukan Das is CEO of LeadSift which enables small businesses to identify potential customers by sifting through social media posts. Consumers do not realize how much they disclose on their Facebook, Linkedin and other social posts. LeadSift looks at millions of such posts to identify needs and requests for information, advice.