Podcasts about julie ann art

Hey Friends, it’s Tuesday! Which means we’re back with another episode of Proof to Product, and this week I’m sitting down for a very fun interview with former PTP guest, Julie Richardson. You may remember Julie from Episode 20, where she shared her startup story and told us how she built her Etsy shop, Julie Ann Art, into a successful wholesale enterprise. If you haven’t heard her story, it’s definitely worth heading back for a listen!   For some background- Julie founded Julie Ann Art shop in 2008 and quickly gained the attention of the internet with her combination of raw illustrations and irreverent wit. Her brand brought a refreshing take to stationery, and with features in People, Bored Panda, Refinery and more, her side hustle hobby grew into a national lifestyle brand.   In 2019, Julie Ann Art rebranded as Unblushing to better represent the strong-willed, unapologetic voice that is quintessential to her stationery and gift brand. On today’s episode, Julie and I dive into this recent rebranding experience. We talk about how she knew she was ready for a new name and a fresh look, how she narrowed down potential names, and how she ultimately decided on Unblushing. Julie pulls the curtain back on what happens behind the scenes during a rebrand, shares her roadmap for planning the transition and tells us how she dealt with the unexpected details she never saw coming. ON TODAY’S EPISODE: Why Julie decided to rebrand after 10 years How she went about selecting a new name Her action plan for orchestrating the transition Tips for other entrepreneurs planning to rebrand What she did to keep customers in the loop about the switch The benefits of hiring out specific projects Julie’s plans to connect locally   What’s up next for Unblushing   KEY TAKE-AWAYS:   “I started Julie Ann Art as a creative hobby. There was no intention. It was just for fun. That was 10 years ago, we're not a hobby anymore.” - Julie Richardson   “I definitely had fear going into it, but at the same time, I just knew that I was ready to take that leap and take that risk.” - Julie Richardson   “I basically started a list, went to thesaurus.com and just tried to think about what the brand had become, who our customer was, what traits they had, or how I considered them to be” - Julie Richardson   “Rebranding helped me to look at social media in a different way, because just with my brand, it's witty, short captions. It was nice to see people's response to me writing in paragraphs and telling stories.” - Julie Richardson   “I tried so hard to get everything right. At the same time, I expected something to go wrong. Not everything can be perfect. You can't think of every little detail.” - Julie Richardson   “it was a huge product, but it's been really rewarding to get the response, and people are as excited as we were, so that makes me feel good.” - Julie Richardson   “Sometimes we're a little too close to these things, and somebody else can come in with their fresh eyes, and build something even better than we could envision.” - Katie Hunt   “Make a list. Make lots of lists. That was my number one go-to.” - Julie Richardson   “When you talk about something, you need to light up and love it. If you're not completely happy in what you're doing, it is time to pivot and find the next direction.” - Julie Richardson   “My inspiration was coming from the brand that was already created. I was just renaming it after what it already was.” - Julie Richardson   “I feel like my customer is basically living next door to me. I just need to meet them, you know?” - Julie Richardson CONNECT WITH JULIE RICHARDSON: Website: https://unblushing.com Twitter: http://twitter.com/unblushingco Instagram: http://instagram.com/unblushingco   JOIN US FOR PROOF TO PRODUCT’S 100th EPISODE! Call In: http://tradeshowcamp.com/ptp100/    Over the last year and a half, Proof to Product has shared almost 100 startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. We are quickly approaching our 100th episode and we want to do something special to celebrate all of you, our listeners. We want to hear your proof to product story and share it with our audience. To participate, head over to http://tradeshowcamp.com/ptp100/ and leave us a voicemail with YOUR story. Then tune into episode 100 to find out if we included you!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

elise chats with Julie Richardson of Unblushing (formerly Julie Ann Art) about rebranding after 10 years in business. shownotes for this episode can be found at elisejoy.com/podcast/shownotes155

TSBC alumni, Julie Richardson started Julie Ann Art in 2008 as a side hustle and has seen great success over the last nine years.  She got her start on etsy where she’s had almost 70,000 sales to date!  Julie also sells to the wholesale market.   On today’s episode, we’re talking about building community with customers, how she handles copy cats and why she’s focused on creating products with purpose.   ON TODAY’S EPISODE: The start of Julie Ann Art as a side hustle while she worked a corporate career The catalyst for Julie Ann Art becoming a full-time job Julie’s decision to start wholesaling & what caused her to go in that direction The benefits of craft shows Her inspiration for new designs & sayings for her products Making the decision to move forward on new products Dealing with people who copy her work Nurturing her online following to make them really feel a part of the Julie Ann Art brand Making the transition to outsourcing work What’s coming up for Julie Ann Art KEY TAKE-AWAYS:   "...It's a combination of doing the hard work and trying to be as strategic as we can, but there is an element of luck to it, as well.” - Katie Hunt   “Some people are like, "Ugh, craft shows are so much work," but to me, I feel like they are my bread and butter, because there's nothing like seeing a person's reaction to your product.” - Julie Richardson   “If you've seen my stuff, I go a little outside the box, and I enjoy doing that. It's a little risky, but I would rather take the risk than be the same as everything else.” - Julie Richardson   “If it's one thing that I've learned through all of this, it's that regardless of what they're doing, my business is just fine. I'm doing okay. They're not taking me down.” - Julie Richardson   “I feel like I know so many of them, people that I have never met, because of what I have shared with them and their response to it.” - Julie Richardson   “We needed to know that what we were doing had a purpose and was good for something that we're passionate about.” - Julie Richardson   MEET JULIE RICHARDSON:   Julie Richardson created Julie Ann Art in 2008 as a creative outlet on the side of a corporate 9-5 job. With her refreshingly honest take on life's occasions in greeting card form, people began to take notice. What began as a hobby organically grew to a budding business thanks to the support of a wide social media fan base. Today, Julie Ann Art products are sold internationally, and can be found in stores across the country.   CONNECT: Website: https://julieannart.com Facebook:  https://facebook.com/julieannart Instagram: https://instagram.com/julieannart Pinterest: https://www.pinterest.com/julieannart/ Twitter: https://twitter.com/julieannart   JOIN THE TSBC FAMILY: Our Paper Camp E-Course is now enrolling!  If you’d like to see your products on the shelves of your favorite retail shops or if you’re considering exhibiting at large scale wholesale shows, join us this fall for our virtual Paper Camp course.  Get more details and snag your seat here.   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/nss2017part2 I’m back with Part 2 of our National Stationery Show recap.  We’re talking with six of our TSBC alumni hearing what went well at the show, how the show has evolved and a couple will weigh in on how the show differs from NY Now and Atlanta’s Mart.  Today’s episode features interviews with Sarah from Parrott Design Studio, Joel from Iron Curtain Press, Lana from Lana’s Shop, Julie from Julie Ann Art, Kristen & Pam from Reyn Paper Co., and Tammy from Banquet Workshop.   ON TODAY’S EPISODE:   Sarah Bianculli from Parrott Design (4th year in 5 years at NSS) [01:30] How this show compared to previously shows she’s done. [02:00] Expanding into more gift categories including canvas pouches, notepads, pens and pencils[03:00] Benefits of attending the show and meeting people face to face[04:00] Licensing projects with Papyrus and interest from Kodak; other benefits of being at the show.[04:30] Importance of follow-up after the show[05:00] Do a lot of research for the stores that are a good fit for you, quality over quantity.[05:30] Persistence and patience pay off.  Don’t give up and stay in front of the buyers you’re a great fit for. Joel Kvernmo from Iron Curtain Press (5th year at NSS)[06:00] Hard wall booths and changing up their design year after year.[07:00] Reusing booth materials to keep costs low, including foam tiles, shelving and storage[08:00] New product releases for this year:  reporter notebooks, task pad, pencil bags[08:30] Best selling products at the show.[09:00] Don’t overextend yourself financially as you’re starting a business. Baby steps and slow growth is better than a big jump, then a big fall. Lana from Lana’s Shop (2nd year at NSS)[10:00] How Paper Camp helped her coming into her second year.[10:30] Continuing the momentum from her first year into the second year.  [11:00] Unexpected mishaps: their crate was damaged in shipping[12:00] Opportunities she experienced being at the show:  meeting artists & designers in person and potential collaborations[13:00] Go all out.  Have confidence and stay true to your own designs Julie Richardson from Julie Ann Art (2nd year at NSS)[13:30] Second year feels more prepared.  Logistics get easier.[14:00] Creating unique decor for her booth that didn’t take away from the product.[15:00] Lighting mishap and how she handled it. Resources are available on site.[16:00] NSS is a special atmosphere.  [16:30] Advice: Join Tradeshow Bootcamp.  Do your research. Don’t be intimidated. We’re all in this together. Kristen & Pam from Reyn Paper Co.  (3rd year at NSS)[17:00] Difference between types of buyers at NSS vs Atlanta Mart.  Orders are typically bigger for Reyn at Atlanta (volume-wise). [19:00] Logistical difference between New York & Atlanta[19:30] Types of buyers they are seeing at National Stationery Show.[20:30] Different shows have different types of buyers. Find the best show for you and your products.[21:00] Find your right audience and get your products in front of them. [22:00] Looking at your return on investment. Tammy Lawrence from Banquet Workshop (6th year at NSS)[22:30] How NSS compares to NY Now from an exhibitor stand point.[23:30] Types of buyers that shop NY Now vs Stationery Show.[24:30] She’s seeing more and more exhibitors branching out into gift products because that is what the buyers want.[26:00] Make half your line birthday cards.[26:30] Branching out into textiles, more cards, etc. [27:00] All buyers buy different product mixes for their stores. INSTAGRAM HANDLES -- Tell them you heard them on Proof to Product! Parrot Design Iron Curtain Press Lana’s Shop Julie Ann Art Reyn Paper Co. Banquet Workshop   JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our next Paper Camp conference in Los Angeles. Get more details and register at www.tradeshowcamp.com/papercamp   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

Hey Rebels!  Today we chat with Julie Ann Art. Julie Ann Art began in 2008 as a creative hobby, and has since turned into an internationally recognized brand. Full of straight-forward sentiments and a necessary swear word or three, this stationery and gift line was created for people who just don't give a f*ck!  Every order is processed and packaged in their studio in Washington D.C., likely in the company of their pup, Penny. We love Julie's snarky cards and we know you will too!  Enjoy the show! Quote Love From Julie Ann Art “All you can do is the best that you can do.” “Having this business has helped me as a person to have a thicker skin.” “You don't have to have everything figured out before you get started.”   Links from the show: Candle Creative Where to find Julie Ann Art: Website | Etsy Shop | Instagram | Facebook | Pinterest | Twitter   Follow us on instagram (@creativebizrebellion) and use hashtag #creativebizrebellion for a shop shout out!!! If you have a second please jump over to iTunes and leave us a review!  Click on the link and then click on “view in iTunes” to leave us a review.  We give you all the virtual fist bumps.  Thank you! JOIN THE REBELLION! Signup for our newsletter and get our fave list of Instagram hashtags FREE! YOU CAN FIND KELLY ONLINE AT: www.helloworldpaperco.com www.kellyparkersmith.com www.helloworldstamps.etsy.com YOU CAN FIND CAROLINE ONLINE AT: www.carolinecreates.com www.carolinecreates.etsy.com   SHOW YOUR REBEL SPIRIT WITH SOME AWESOME GEAR FROM THE CREATIVE BIZ REBELLION SHOP: www.creativebizrebellion.com/shop *This post does contain some affiliate links*

Every now and then, I receive requests to have specific Etsy sellers on the podcast as my guests from the amazing listeners of the show – people like you! I absolutely love when you all send a request for a guest that you'd like to learn more about on the podcast! My guest this week is here by special request from a number of you and she is Julie Ann, the artist, illustrator and owner of the Etsy shop , where she sells beautifully crafted, straight-forward sentiments, stocking stuffers, gift items, and holiday and greeting cards. Julie Ann has been selling on Etsy since 2008 and, to date, has over 63,000 sales. What started out purely as a hobby quickly turned into a fun and very lucrative business. Over the last 4 years, Julie Ann's shop has enabled her to work full-time as an entrepreneur, and she shares some very valuable insights on what she believes made her business so successful. In 2013, Julie Ann wasa featured seller in the Etsy  blog series! Today, we discuss how that happened and how being featured has impacted her business, shop views, and sales. We discuss how the market for greeting cards has changed over the years, launching new product lines versus individual products throughout the year, as well as how she runs and prepares her business during vacations and holidays. We also talk about her pricing strategy, the SEO techniques she has learned over the years, and how keeping lists has helped her not only run her business smoothly, but also keep a healthy work-life balance as an entrepreneur. [bctt tweet="Take advantage of the freedom that owning a business can give u. It's ok 2 take a break from ur #Etsyshop" username="ConvoMePodcast"] Julie Ann Art – Topics Discussed Why Julie Ann finally decided to turn her passion hobby into a full-time business What she initially sold on Etsy and how her product lines have changed over the years Why she believes the age of her shop may give her business an edge over the competition We discuss the difference between launching new seasonal products vs full product line launches as well as the pros and cons of each technique How and when Julie Ann decides to discontinue a product or product line SEO and how putting her Etsy shop on vacation mode has impacted her business as well as what steps she takes to overcome that challenge Julie Ann shares how her cross-country move has impacted her business and what planning strategy she used for her business before the big move How/when she realized her business was ready to be part of the Etsy wholesale opportunity Julie Ann Art – Resources Mentioned Craft Fairs: Educational Courses: Blogs: Melyssa Griffin's blog – Other Tools: Dymo Label Writer 4XL Label Printer – at and | Affordable 4x6 Shipping Labels from Julie Ann's Etsy Shop Shout-Out Her best friend's Etsy shop: – for beautifully hand-crafted, laser engraved wedding hangers, cocktail stirrers, and more Contact Julie Ann Website: Instagram: Email: Julie [at] JulieAnnArt [dot] com Please take a minute to subscribe and leave an honest review of the podcast in and . That really helps to get the word out about the show. Connect With Me: Twitter: Follow Facebook Group: - This is where I'm connecting with you after the podcast. Lots of fun convos here too! Facebook: Like the Pinterest: Instagram: Google+: Email: Use the OR interview [at] convome [dot] com

elise chats with Julie of Julie Ann Art about running an online shop. Elise and Julie first talked about this topic in August 2014 and a lot has changed for both of them since then. shownotes for this episode can be found at elisejoy.com/podcast/shownotes108 (explicit label for one minor curse word)