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In this episode of The Art of Franchise Marketing, Katherine LeBlanc, Chief Marketing Officer at 4Ever Young Anti-Aging Solutions, shares her expertise on balancing long-term brand development with immediate results from transactional media. Drawing from her experience with brands like Smoothie King, Painting with a Twist, and Color Me Mine, Katherine explains how focusing on systems, integrations, and guest experience can drive impactful marketing outcomes.Katherine also discusses how data, creative strategies, and customer experience work together to create a winning formula for brands looking to grow sustainably while delivering short-term results.
Eulerity Presents The Darwinian Times: Survival Of The Nimblest
Ever wondered what it takes to become a Fractional CMO? And what exactly is one, anyway? Hear from three pioneering women who are redefining the marketing game as Fractional CMOs. We'll explore their journeys to the top, unpack the biggest needs facing brands today, and discover why fractional executives might just be the future. Special thanks to our guests Brooke Budke, Founder & CEO of Momentum Brands, Liane Caruso, Founder of helloCMO, and Katherine LeBlanc, Founder of Franchise Fractionals and Owner at Apollo CMO.
Ryan talks with Katherine LeBlanc, the CMO of Twist Brands!
Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39 states.
In this episode, we interview Mary Kennedy Thompson, CFE, Chief Operating Officer of Neighborly. As chief operating officer (COO), Mary oversees the ongoing business operations within Neighborly. Working hand-in-hand with 13 brand presidents, she leads the execution of strategies. Prior to her appointment as COO, Mary served as executive vice-president of Neighborly and president of Mr. Rooter® for nine years. Mary served eight years in the U.S. Marine Corps as a logistics officer. She began franchising 25 years ago as a multi-unit franchisee at Cookies by Design. After successfully selling her franchises, Mary joined the corporate headquarters to build their field support program, eventually leading the brand as its president. As president of Mr. Rooter®, U.S. Business Review selected Mary as one of its Editor's Choice Executives of the Year. The International Franchise Association (IFA) awarded Mary the Bonny Levine Award, IFA’s highest award for women who have made an impact on franchising and the Crystal Compass award for extraordinary leadership in franchising. A certified franchise executive, Mary serves as a trustee for the IFA’s Educational Foundation. Interviewed by Katherine LeBlanc, Chief Marketing Officer at Painting with a Twist.
So I love New Orleans but not anywhere near as much as this women does. Katherine LeBlanc, born and raised in New Orleans is the Director of Brand Marketing for Smoothie King where she leads the digital efforts for over 800 locations. She’s spent her life giving to New Orleans based companies and she’s also an entrepreneur who owns Bevi Seafood Company with her husband, which is focused on bringing the traditions of the Gulf Coast seafood to life in South Louisiana. I talk to her about all of this plus her love of New Orleans. Take a listen!
Today on The Jane Wilkens Michael Show...Better Than Before...Jane will be joined by Nataly Kogan, the co-founder and CEO of Happier, a leading wellness company. Nataly, a sought-after speaker for such award-winning health resorts as The Canyon Ranch, has been featured in the New York Times, The Wall Street Journal, and Time Magazine, as well as on Bloomberg TV and "One World" with Deepak Chopra. She will help listeners find, create and celebrate the small yet awesome moment in their daily lives. Jane will also be speaking with Davis Jaeger and Katherine LeBlanc from the hot new company, Smoothie King, who will debunk smoothie myths and share tips on how to create a customized smoothie that will help meet your personal wellness goals.
Today on The Jane Wilkens Michael Show...Better Than Before...Jane will be joined by Nataly Kogan, the co-founder and CEO of Happier, a leading wellness company. Nataly, a sought-after speaker for such award-winning health resorts as The Canyon Ranch, has been featured in the New York Times, The Wall Street Journal, and Time Magazine, as well as on Bloomberg TV and "One World" with Deepak Chopra. She will help listeners find, create and celebrate the small yet awesome moment in their daily lives. Jane will also be speaking with Davis Jaeger and Katherine LeBlanc from the hot new company, Smoothie King, who will debunk smoothie myths and share tips on how to create a customized smoothie that will help meet your personal wellness goals.
Today on The Jane Wilkens Michael Show...Better Than Before...Jane will be joined by Nataly Kogan, the co-founder and CEO of Happier, a leading wellness company. Nataly, a sought-after speaker for such award-winning health resorts as The Canyon Ranch, has been featured in the New York Times, The Wall Street Journal, and Time Magazine, as well as on Bloomberg TV and "One World" with Deepak Chopra. She will help listeners find, create and celebrate the small yet awesome moment in their daily lives. Jane will also be speaking with Davis Jaeger and Katherine LeBlanc from the hot new company, Smoothie King, who will debunk smoothie myths and share tips on how to create a customized smoothie that will help meet your personal wellness goals.