Eulerity Presents The Darwinian Times: Survival Of The Nimblest

Welcome Anna Khayet, CMO of Padgett Advisors and Founder of Mastermind HQ as she discusses her journey, along with the complexities of marketing for accounting firms and the role of technology in the industry. Learn about the industry's dynamic new concept — Mastermind HQ, a platform aimed at bridging the gap in technology adoption among accountants and gain valuable advice on marketing strategy.

Today's guest is Rick Mayo, CEO of Alloy Personal Training. This episode unpacks the brand model's distinctive strategy in the fitness world, how they reach their target demographic, their marketing journey evolution, and how they've fostered a thriving and inclusive community. We'll also highlight the critical role empathy plays in their customer care, revealing best practices and how to achieve impressive growth by prioritizing personal connections and unwavering integrity.

What does it take to build a fiercely loyal customer base in the competitive casual dining world? Newton Hoang, VP, Head of Marketing for Kura Sushi, pulls back the curtain on their winning formula. In this episode, explore Kura Sushi's deep-rooted commitment to its customers, delivering a unique and interactive dining experience unlike any other. Learn how understanding customer demographics and thoughtful representation fuels their impactful marketing. We also delve into the fun – how Kura Sushi gamifies the meal with exciting prizes – and the accessible, making exceptional food available to all without breaking the bank. Tune in to hear how Kura Sushi is redefining value and connection.

What's better than turning your passion into a career? Amber Martinez, Brand President and Operating Partner of JEM Wellness Brands, shares her authentic journey in the fitness industry, emphasizing the importance of resilience, self-belief, and how to empower yourself while empowering others.

Great marketing starts with great storytelling. Hear how Andrew Nelson, Director of Marketing Strategy at HorsePower Brands, empowers his team to build trust through consultative marketing, positioning the customer as the hero of their own story. Learn how to create authentic connections with your consumer, and gain best practices for brand loyalty.

In this episode of Dynamic Disruption, we dive deep into the world of marketing and branding with Elaine Patel, Vice President of Guest Experience and Local Store Marketing for FAT Brands. Elaine emphasizes the importance of community engagement and guest experience in the fast-food industry. Notably, she highlights the innovative Brand Ambassador Program, which empowers frontline employees to get involved with their location's marketing strategy and efforts. Elaine also discusses how FAT Brands maintains consistent brand messaging across a diverse portfolio of 18 restaurants.

We sat down with Jules Pierre-Louis, Senior Manager of Growth Marketing for Cruise Planners. Jules gave insights on the evolution from early internet marketing to the current landscape dominated by AI. This is a must listen for entrepreneurs and marketing gurus wanting insights on how to understand your audience through data-driven strategies and the significance of self-awareness in pursuing business opportunities.

Mike Andes, founder and CEO of Augusta Lawn Care, joined us to talk about the innovative franchise model he has developed, focusing on lead generation strategies, the importance of a command center for operations, and the shift from traditional to direct response marketing. We address the challenges of seasonality in the home services industry and shares insights on future trends, including AI integration.

Stretch Zone CMO, Lindsey McFadden, talked about her journey from being a marketing partner of Stretch Zone to now being a full-time member of their leadership team. Lindsey shared more on finding her passion, the ongoing evolution of marketing strategies, and the unique client experience offered by Stretch Zone. Learn how to leverage tech and AI in business operations, empower franchisees for local marketing, and storytelling.

In this episode, Brad Wahl, Chief Brand Officer for The Learning Experience, talks about the brand reaching the 400 location mark, their commitment to creating joyful learning environments, fostering social-emotional development, and implementing innovative programs like STEM and STEAM. We also discuss TLE's philanthropic efforts and their strategic approach to balancing digital marketing with community engagement. As The Learning Experience continues to expand, their focus remains on nurturing young minds and preparing them for future success.

In this episode of Dynamic Disruption, Lynette McKee, SVP of Franchising at Potbelly, discusses the brand's aggressive expansion plans, focusing on franchisee recruitment, digital innovation, and maintaining quality across locations. She emphasizes the importance of a hands-on approach to support and innovation while fostering a family-like relationship with its franchisees.

Dive into the importance of customer experience and the key principles of a successful franchise model, shared by John T. Hewitt, Founder & CEO of Loyalty Brands. Learn insightful risks of entrepreneurship and personal experiences of mistakes and learning, and why brands should always advocate for a top tier experience for both the franchisee and customer. As a pioneer in the tax industry, John also shared his journey with the industry's initial resistance to technology and how far we've come.

In this episode, we sit down with Abigail Baker, Senior Vice President of Marketing at BELFOR Franchise Group, to explore the delicate balance between brand voice, data-driven decision-making, and corporate social responsibility.

Our guest is Robin Clayton, Director of Performance Marketing for Paramount Residential Mortgage Group Inc. (PRMG Inc). Learn invaluable insights on the art of personal branding, and the importance of authenticity and vulnerability in building a genuine online presence. We also talk about the power of empathy in fostering meaningful connections with clients and the transformative impact of collaboration in driving success.

The sport that's taking the world by storm! Pickleball Kingdom's Senior Director of Marketing, Joseph Parisi, gave us an exclusive look into the world of pickleball. Learn how a brand is revolutionizing the way people play, experiencing exponential growth, and keeping community at it's core.

Join us for an exciting conversation with E.J. McCoy, Co-Founder and CEO of Scoop Soldiers, a pet waste removal franchise. E.J. shares insights on entrepreneurship, taking the Scoop Soldiers brand on tour this summer, discovering your unique value proposition, and building strong connections with community members and franchisees across the nation.

In this episode, we sit down with Beto Guajardo, CEO of Blaze Pizza, to discuss the brand's exciting transformation. We delve into the details of their newly revamped menu, featuring bigger, bolder flavors and an increased focus on customer value. Beto shares insights into the strategic decision behind this overhaul and how it positions Blaze Pizza as a leader in the fast-casual space. We explore the brand's commitment to innovation and their new partnership with Folds of Honor.

In this episode, we sit down with Alec Hanson, CMO of loanDepot. Alec is a seasoned marketing leader who made a successful transition from sales to the C-suite. Discover the invaluable insights gained from his front-line experience as we delve into the strategies and mindset shifts required to excel in both sales and marketing. Alec offers practical advice on building a strong brand culture and optimizing sales performance. Whether you're a sales professional looking to advance your career or a marketing leader seeking to enhance your team's effectiveness, this episode offers invaluable knowledge and actionable tips.

Today's episode features Will Fraker, VP of Brand and Performance Marketing for The Good Feet Store. Fraker is a franchise favorite, and we loved hearing about his experience in the industry, including insights into franchisee adoption strategies, fostering a transparent and communicative environment, and more.

We had the privilege of sitting down with Sean Kellenberger, SVP, Head of U.S. Brand, Marketing & Digital Strategy for RBC Wealth Management. Sean shared the importance of connecting with customers on a deeper level, the different avenues of marketing RBC uses for various consumer demographics, how they stay on top of compliance guidelines, and the advantage of partnering with major league sports teams.

Join us as we delve into the fascinating world of customer experience with Mary Ann Donaghy, Chief Marketing & Customer Experience Officer for ZIPS Cleaners. She shares how ZIPS is reimagining the customer journey, how to identify consumer needs and maintain brand loyalty, and valuable insights for marketers of any level.

It was great to welcome David Schwartz, an industry whiz who has worked at industry titans that include Coca-Cola, Amazon, and Allstate, on this episode of Dynamic Disruption. David shared powerful takes on adaptive retail, blending online and offline experiences, data-driven marketing and how to use it to enhance the customer experience, translating online experiences to in-person interactions, and we even discuss the vertical that had a major miss-out on their marketing strategy.

Tom Dowd isn't just the President & CEO of F45 Training — he's also their biggest cheerleader. We sat down with Tom to hear exclusive insights and updates on the brand's ongoing mission, including the news that F45 isn't just about crushing HIIT workouts anymore. They're constantly innovating, and we've got the inside scoop on their latest game-changer: FS8, their brand new yoga and pilates hybrid concept! We'll dive deep into F45's philosophy, how they use competition to keep things exciting, and most importantly, how they consistently put their members at the forefront.

This episode features New York Times best selling author, world-renowned thought leader and speaker, and former Chief Economist for the Consumer Technology Association, Dr. Shawn DuBravac. We sat down to talk about strategic approaches for brands on harnessing AI to enhance operations, employee and consumer engagement, and more.

Ever wondered what it takes to become a Fractional CMO? And what exactly is one, anyway? Hear from three pioneering women who are redefining the marketing game as Fractional CMOs. We'll explore their journeys to the top, unpack the biggest needs facing brands today, and discover why fractional executives might just be the future. Special thanks to our guests Brooke Budke, Founder & CEO of Momentum Brands, Liane Caruso, Founder of helloCMO, and Katherine LeBlanc, Founder of Franchise Fractionals and Owner at Apollo CMO.

Join us for an exciting conversation with Allison Rand, YouFit Gym's Vice President of Marketing. Hear why collaboration between competitors can help you leverage customer insights, the importance of constant tech testing, and embracing failure. Allison and Mary also analyzed the mainstream marketing of fitness fads and diet culture over the years.

In this exclusive episode, we went behind the scenes of Entrepreneur Media's Franchise 500 list creation with Special Projects Editor, Tracy Stapp Herold. Tracy unveils the secrets, the challenges, and the innovations that make the Franchise 500 a beacon of success for entrepreneurs. Hear emerging trends set to dominate in 2024 and how to stay ahead of the curve in the business world.

Kicking Dynamic Disruption off with the CEO of Premium Service Brands, Paul Flick. Paul talks shop on what entrepreneurs should be asking themselves, what company culture really looks like behind the scenes at PSB, how the brand has evolved, and the impact businesses can have when working towards a greater cause together.

In this episode, we spoke with Marc and Tammy Goldberg, a dynamic couple who followed their dreams of teaching children the fundamentals of math through Mathnasium franchising. These multi-unit location owners share their diverse backgrounds, showcasing their evolution as accomplished entrepreneurs. Notably, they played a pivotal role in shaping Mathnasium's current curriculum, revolutionizing math education. From their invaluable best practices to their dedication for furthering children's learning and confidence, this is a can't miss for business owners everywhere.

This episode features Heidi Morrissey, President of Kitchen Tune-Up. Learn about real-life remodeling and how the brand's mission goes far beyond aesthetics, delving into the heart of creating functional and transformative spaces that truly enhance lives. We touch on Kitchen Tune-Up's integration of cutting-edge technology and augmented reality and how it's revolutionizing the way homeowners envision and bring to life their dream spaces, as well as the strong internal bond between the leadership team and franchisees.

This episode features industry trailblazer Dr. Mark Grether, General Manager of Uber Advertising. The exclusive conversation features best practices behind the advertising revolution that Uber spearheads, how AI continues to create massive shifts in marketing, and the future of mobility media. From the inception of disruptive ad strategies to the nurturing of a global brand, Uber's remarkable advertising journey sets the precedent for the future of marketing.

In this episode, we dive deep with Bridget Rawls, VP of Digital Marketing for Buzz Franchise Brands. Bridget talked about how her brands are harnessing the power of cutting-edge strategies, how her and her team identify and capitalize on cutting-edge tools, and what's at the heart of multi-portfolio brands and the communities they create.

Get ready to be inspired as we chat with Jennifer LoBianco, the Chief Marketing Officer of Best Life Brands. Jennifer shares with us the inspiring missions of each brand that Best Life encompasses and how they are in the business of creating intangible experiences through empathy and understanding. She highlights the critical role that caregiver advocacy and relations play in the success of their business, the intersection of marketing and sales in a brand, putting the franchisee first and maintaining communication, marketing strategies and more.

This episode features Kimbrough Taylor, Executive Director of Marketing for FirstLight Home Care. Kimbrough talks about working in one of the most important and rewarding industries, what a home care marketing strategy looks like, and how to create meaningful connections with both caregivers and clients.

This episode features Paul Preston, Co-Founder and President of Aqua-Tots Swim Schools and was recorded live at their Mesa, AZ, headquarters. Paul chatted with the team on what it's like to build a brand, how to find franchisees that identify with your core values, healthy competition for your brand's concept, and much more. These best practices are key for any entrepreneur!

Founder and CEO of Restore Hyper Wellness, Jim Donnelly, came on the show to talk about the brand's conception, best practices in the wellness industry, how to market restorative health benefits, the power of performance and drive, and much more. If you're a fitness guru, an entrepreneur, or a marketer, this one is for you!

With us today is Steven Montgomery, the Founder and CEO of That 1 Painter. The brand provides expert painting services to any type and size home. We spoke to Steven about his personal journey of entrepreneurship, how to identify core values for your brand, the importance and strength of in-house marketing, getting into franchising, and more. Enjoy!

This episode features Kai Kaapro, the CEO of TourScale, a tour and activity franchise platform for entrepreneurs who want to pursue their dreams and craft exceptional and unique customer experiences. TourScale is currently the franchisor of the pedal-powered concepts Trolley Pub, Tiki Pub, and Paddle Pub, all of which Kaapro serves as the Co-Founder and Co-Owner of. Hear about the importance of perseverance, recruiting and training great teams, attracting clients through different marketing strategies, researching geographical locations best fit for your business, and taking your dreams to the next level through true entrepreneurship.

What makes a great leader? It's the way they inspire, advise, and rally for others. At the first ever Franchise Customer Experience Conference, we asked top industry leaders to tell us about their brand, how they connect with customers, and what's ahead. Limitless Leaders in this episode include Ericka Garza, President of Au Bon Pain, Nicole Salla, CMO of Kiddie Academy, Brittany Graff, Senior Director of Marketing for Painting With A Twist, Rob Krohn, VP of Marketing for Epcon Communities, Larisa Walega, VP of Marketing of Ziebart, Jason Greenwood, CMO of The Joint Chiropractic, and Vanessa Conde, SVP of Marketing for TREND Group and RockSolid Granit.

When push comes to shove, we get a choice to either change our lives or remain stagnant. Bryce Henson, CEO of Fit Body Boot Camp, chose to not only change his own life, but also the lives of others through the rise of a fitness empire. This epic journey didn't come without dedication, hard work, brutal honesty, and constant drive. Check out our conversation with Bryce as he gives us an in-depth look at his career and the Fit Body Boot Camp brand.

Andrea Pirrotti-Dranchak has unmatched experience in the co-working and flexible workspace category. She has run sales, marketing and business strategy for over 900 locations and over 50 companies across 65 countries. Andrea recently made her debut as the new Global Enterprise Director at NewFlex, a brand that delivers a range of powerful workspace brands paired with expertise in marketing and sales that creates value for landlords by supporting and delivering hybrid working. Prior to her current role, Andrea served as the Chief Marketing and Development Officer for Office Evolution and worked with brands such as Regus and Work Better. This episode features Andrea's insights into the revolution of co-working spaces, strategies for employee success, her personal leadership mantras and journey, and what's next for NewFlex.

Burke Cueny is the Vice President of Marketing for Alliance Franchise Brands, which serves the multi-billion dollar market for marketing, print, sign and graphics communications services. Burke spoke on his experience managing multiple different brand portfolios, the structures of Alliance's marketing teams, how their brands scale, specialization areas, and what makes a great leader. A little more on Alliance Franchise Brands: In its Marketing & Print Group, the company supports the following brands: Allegra Marketing Print Mail, American Speedy Printing and Insty-Prints in the United States, and Allegra, KKP, and Speedy Printing in Canada. In its Sign & Graphics Group, the company supports these brands in North America: Image360, Signs by Tomorrow and Signs Now. In the Direct Mail Group, the company supports the RSVP Advertising brand in the U.S.

What makes a great leader? It's the way they inspire, advise, and rally for others. We asked top industry leaders to tell us about their brand, what makes a remarkable leader, and what's in store for 2022. This episode includes Chris Dull, CFE, President and CEO of Freddy's Frozen Custard & Steakburgers, Paige Robinson, CFE, Director of Franchise Development for American Family Care, Nancy Bigley, CFE, President and CEO of The Little Gym International, Michael O. Browning Jr., Founder and CEO of Unleashed Brands, Joshua Liggins, Franchise Development Manager at Inspire Brands, Gyula Csitári, Co-Founder and Managing Director of Logiscool, Ltd., Marci Kleinasser, CFE, Vice President of Marketing for Handyman Connection, and Heather McLeod, MBA, CFE, Chief Marketing Officer of Authority Brands.

What makes a great leader? It's the way they inspire, advise, and rally for others. We asked top industry leaders to tell us about their brand, what makes a remarkable leader, and what's in store for 2022. This episode includes: Catheron Monson, Chief Executive Officer, Propelled Brands Christy Barnes, Vice President of Marketing, Camp Bow Wow Adam Geisler, Co-Founder and CEO, Youth Athletes United Dirk Stallmann, President, Verlo Mattress Chris Seman, President, Strategic Franchising Systems Genevieve Sheehan, Chief Executive Officer, SheenCo Travel Bary El-Yacoubi, Co-Founder and CEO, Send Me A Trainer Jeff Platt, President, The NOW Massage Sarah Toney, Multi-Unit Franchisee, Any Lab Test Now

Row House Co-Founder, Debra Strougo, spoke to us about her journey of taking her passion for healthy living and fitness and growing it into a boutique brand empire. From her time building the Row House brand to her next exciting endeavor: Fitizens Holdings, a business she's started with her husband that specializes in Health, Wellness, & Fitness Advisory Services to companies that are launching, scaling, and growing, Struogo brings immense talent, perspective, experience and dedication to every thing she does.

What makes a great leader? It's the way they inspire, advise, and rally for others. We asked top industry leaders to tell us about their brand, what makes a remarkable leader, and what's in store for 2022. This episode includes: Angela Paules, Chief Marketing Officer, Buzz Franchise Brands, Scott Abbott, CEO and Co-Founder, Five Star Franchising Laura Coe, CEO and Co-Founder, Snapology Chris Hadley, VP of Franchising, Byrider Tony Zaccario, President and CEO, Stretch Zone Tiffany Dodson, Chief Experience Officer, The Salt Suite Frank Milner, President, Tutor Doctor Tim Vogel, Founder and CEO, Scenthound

What makes a great leader? It's the way they inspire, advise, and rally for others. We asked top industry leaders to tell us about their brand, what makes a remarkable leader, and what's in store for 2022. This episode kicks off with Founder, COO, and Director of Streamline Brands, Paul Gerrard, Chief Creative Officer for Frios Gourmet Pops, Ingrid Schneider, Co-Founder and Co-CEO of Biggby Coffee, Bob Fish, CEO of LearningRx, Kim Hanson, CEO of Athletic Republic, Charlie Graves, President of Property Management, Inc., Danessa Itaya, and CEO & President of Home Helpers Home Care, Emma Dickison.

Hear from the President of StretchLab, Lou DeFrancisco, as he talks about the love he has for fitness and his franchise. Learn what Lou's three key rules are for entrepreneurs, and who inspires him as a leader. We touch on the power of incredible teamwork, what day to day life looks like with a parent company, and more. StretchLab is a unique wellness concept, offering customized assisted-stretch sessions for all ages and demographics. The boutique fitness concept has grown incredibly popular and continues to make a lasting mark on both the industry and its clients.

On this episode, we sat down with the amazing Donnie Carr, President of Christian Brothers Automotive. Donnie touched on the impact of quality customer service, how to identify brands that inspire you, what team building is for CBA, and much more.

What happens when you put two powerful leaders together? You get a great conversation, inspiring insights and unbeatable best practices. Hear from CEO of Wow Wow Hawaiian Lemonade, Tim Weiderhoft, CFE, and CEO of Hammer & Nails Grooming Shop for Guys, Aaron Meyers. Having worked together in the past, the two grew to be leaders of amazing emerging brands. Their collective experience and positive attitudes serve as a reminder for business owners looking for their "why" — you find purpose along the way, and, if you're lucky, get to do it every day.

What makes a great leader? It's the way they inspire, advise, and rally for others. We asked top industry leaders two questions. First, what is the culture of your company? Second, what is the culture of franchising as a whole? Our third and final episode features Samir Daoud, CFE, Franchise Director, Gold Star Chili and Tom & Chee, Jason Frazier, President and Chief Operating Officer, Skyhawks Sports Academy, Tyler Demuth, Director of Franchise Growth, Teriyaki Madness, and Salomon Mishaan, Founder, President & CEO, Oxxo Care Cleaners.