Podcast appearances and mentions of lindsey morando

Hear from Lindsey Morando, Head of Marketing at Hello Bar and Subscribers, on what it takes to cut through the noise of the 2019 marketing landscape and really make your brand stand out.

Today on the 99th Episode of Proof to Product I’m joined by our friend and Tradeshow Bootcamp alumni, Emily Asher. Emily is an artist, calligrapher and the owner of Emily Rose Ink, a boutique wedding stationery studio based in Chicago. Emily started designing wedding stationery as a side hustle while working as a high school English teacher, but since taking the leap to make it her livelihood, her wedding stationery has been featured in countless publications and blogs, including Vogue, Martha Stewart, Style Me Pretty, and Oh So Beautiful Paper.   Early on in her business journey, Emily made the decision to intentionally narrow her focus, from art prints and greeting cards, to custom wedding stationery. Although this felt like a risk at first, this allowed Emily to perfect her design aesthetic, grow customer relationships, and solidify her business foundation. As a result, Emily's wedding stationery business took off and her designs made celebrity status. Seriously... She just did Hillary Swank’s invites!   On today's episode, Emily shares her startup story. She talks about how she got her foothold in the stationery industry, what inspired her to dive fully into her business, and why it was important for her to narrow her focus to solely doing custom wedding work. Emily also shares what she learned from celebrity weddings, how she manages her growing business today, and what’s coming up next for Emily Rose Ink!   ON TODAY’S EPISODE: How Emily got into hand lettering and calligraphy The turning point when she decided to start her own business Her decision process for focusing solely on weddings How she streamlined and strengthened her business foundation Emily’s favorite project management tool The importance of continuing to evolve What it was like to do Hillary Swank’s wedding invitations What she learned from celebrity weddings How Emily manages her team and employees What’s up next for Emily Rose Ink   KEY TAKE-AWAYS:   “I was thinking, “Oh, it'll be something fun and creative for me to do on the side." The more I got into it, I was really struck by how awesome it was that you could actually make a living doing something creative.” - Emily Asher   “Paper Camp was actually a big turning point for me because I met so many other people who were making a living and supporting themselves full-time with stationery.” - Emily Asher   “As I started to get more wedding clients, who are really my ideal clients, I started to be more inspired.” - Emily Asher   “I felt I was splintering my marketing a little bit by doing greeting cards and art prints, and the wedding stuff, because they weren't necessarily geared towards the same person. So I decided to just try and pursue the wedding thing and that really exploded for me.” - Emily Asher   “By focusing on weddings, it allowed me to really fine tune all my systems and focus on what was going to serve the clients better.” - Emily Asher   “There's so many details that go into starting a business; logistics and organization, and the systems. I feel like it took me two years to get all my systems down and I'm still constantly changing them.” - Emily Asher   “Take a look at how you can automate, streamline and build systems or step-by-step processes so that you can easily bring people on board to help with things.” - Katie Hunt   “Just being able to say that I did that level of wedding helps me have confidence in charging my worth for projects that are really time-consuming.” - Emily Asher   “It's good to take some time to reflect on, "What am I doing this business for? What's my main motivation here? Is it freedom or flexibility? Is it the money?" because those priorities will shift at different times in the business depending on your own personal circumstances.” - Katie Hunt   “It's all about figuring out what are your employees strengths and skills and how can you best apply them to the things that need to be done in the business. Sometimes it takes a little while to figure out.” - Emily Asher   “You wanna have the right people on your team, but you also wanna make sure that the work that they're doing is aimed at their areas of expertise, and their skill sets.” - Katie Hunt   CONNECT WITH EMILY ASHER: Website: http://www.emilyroseink.com Facebook: http://www.facebook.com/emilyroseink Instagram: http://www.instagram.com/emilyroseink   JOIN US FOR OUR FREE MARKETING CLASS APRIL 10th!   Did you know 98% of visitors are leaving your site without taking action? It can be SO frustrating when visitors come to your site, look at all the amazing things you have going on, and don’t take the next steps you want them to – like buying your product or joining your community. It can feel impossible sometimes, like all the people you drive to your site are slipping through your fingers like sand. But – there’s a solution!   Lindsey Morando from Hello Bar is presenting LIVE on the next steps to turn those visitors into sales and long term customers. Sign up to save your FREE spot for April 10th, 2019 at 12PM PST!   Register for April 10th Class: http://bit.ly/ptphellobar SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Lately, I’ve had lots of feedback and questions from our audience regarding the struggles of marketing strategy. It can be so hard to know where to direct your time and energy with so many social and marketing channels available now, and that’s why I’m really excited for you to hear this week’s episode with Lindsey Morando, the Director of Marketing for Hello Bar. Lindsey has more than fifteen years of experience in business development and marketing that spans multiple industries including health & wellness, SaaS, lifestyle, and hospitality. No matter which industry she is focusing on though, Lindsey prides herself on the creation and implementation of engaging grassroots and online marketing tactics that convert fans into paying, happy customers. When Lindsey is not moving the marketing needle for businesses, she is a marketing professor at the San Diego Fashion Institute and the author of It's Just the Beginning, Break Up, Get Up & Walk Away.   Today, on Episode 98, Lindsay is sharing a ton of great marketing and business advice. She talks about the number one challenge she sees small business owners facing today, her three strategies for simplifying marketing and ...  (drumroll please) together we announce our free marketing class coming out on April 10th. This class is specifically designed to help you Capture More Emails on Your Website, and make the most of your marketing efforts. Head to the link to find out more and register, and happy listening!     ON TODAY’S EPISODE: The number one challenge Lindsey sees in small businesses 3 Steps to simplifying your marketing strategy Free offers that work well for e-commerce How to identify your strongest channels Advice for elevating key products What streamlining does for profits How Hello Bar supports small biz marketing efforts Ways to make pop-ups less annoying A sneak peek at our free April 10th marketing class   KEY TAKE-AWAYS:   “The biggest challenge is people are feeling overwhelmed and trying to figure out what is the best way to actually get more sales and get more leads in the door.” - Lindsey Morando   “When we try to do it all ourselves, we not only spread ourselves too thin but we kinda take away the specialness or the effectiveness of all of them.” - Katie Hunt   “The people that I find that are most successful are the ones who hone in on one or two marketing channels and make them their absolute best marketing channel.” - Lindsey Morando   “It's not just double tapping a picture, it's actually commenting, asking questions, engaging - and if you can do that consistently you're going to see some huge traction in your business.” - Lindsey Morando   “Whenever you offer, and whatever you're using to collect information should ultimately either be a part of your free product or something that leads someone down the path to buying from you because at the end of the day, you are a business and that's what you need to do.” - Lindsey Morando   “Always be thinking about ways that you can interact and engage your audience, and then get them to start thinking a little more.” - Lindsey Morando   “What it’s really about, is what is your signature item that brings in the most cash for your business?” - Lindsey Morando   “When you're focused on one thing you can serve your audience so much better.” - Katie Hunt   “How do you get people? Is it about the design? Is it about the headline? We really focus on the education behind that so our users don't even have to think twice about how to actually start collecting more leads.” - Lindsey Morando   “If you really take the time to get to know your ideal client, who's coming to your website and put the right offers in front of them, with the right timing - they're going to be far more likely to take it.” - Lindsey Morando   “Look at the user experience and make sure that it feels really seamless. It should a part of your customer journey, not a big stop sign that's really annoying in your customer journey.” - Lindsey Morando   “We need to be thinking very strategically about how we're not only bringing those new customers into the fold and onto our email list but then how we're nurturing them afterward and creating that journey for them.” - Katie Hunt   CONNECT WITH LINDSEY MORANDO: Website: http://hellobar.com Facebook: https://www.facebook.com/hellobar/   JOIN US FOR OUR FREE MARKETING CLASS APRIL 10th!   Did you know 98% of visitors are leaving your site without taking action? It can be SO frustrating when visitors come to your site, look at all the amazing things you have going on, and don’t take the next steps you want them to – like buying your product or joining your community. It can feel impossible sometimes, like all the people you drive to your site are slipping through your fingers like sand. But – there’s a solution!   Lindsey Morando from Hello Bar is presenting LIVE on the next steps to turn those visitors into sales and long term customers. Sign up to save your FREE spot for April 10th, 2019 at 12PM PST!   Register for April 10th Class: http://bit.ly/ptphellobar SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

We cover step-by-step how to create an irresistible lead magnet to grow your community and build an evergreen funnel to capture leads. We recently co-hosted a webinar with Lindsey Morando from HelloBar on how to create an irresistible lead magnet to...

We cover step-by-step how to create an irresistible lead magnet to grow your community and build an evergreen funnel to capture leads. We recently co-hosted a webinar with Lindsey Morando from HelloBar on how to create an irresistible lead magnet to grow your community. We’ve asked Lindsey to join us in this episode to tell us more about building an evergreen funnel. Lindsey Morando is Hello Bar’s Director of Marketing. She has over 15 years of marketing and business development experience that spans multiple industries. Lindsey prides herself on the creation and implementation of engaging grassroots and online marketing tactics that convert fans into paying, happy customers. When Lindsey is not moving the marketing needle for businesses, she is a marketing professor at the San Diego Fashion Institute and the author of “It’s Just the Beginning, Break Up, Get Up & Walk Away. Question: Tell us a little about yourself and why you are so passionate about helping entrepreneurs and companies build their email list? Answer: I started my journey in email marketing in 2002. One of the first instances where I started to see the value of email marketing was when I was collecting email addresses at a local bar for a Monday night football raffle. I would collect the email addresses, input them by hand, and manually unsubscribe all the bounces. I was able to see how email promotion filled the bar every week. That was one of the first instances where I saw the power of email marketing. Question: What is the main problem that we all face if we have a website? Answer: The main problem is keeping people on the site and getting them to take the action you want them to take, whether it’s collecting their email address, taking your free trial offer or getting a sale. 98% of website visitors are leaving without taking the action step you want them to take, which means you’re spending a lot of time, money and energy between social media, ads and SEO to drive traffic to your website for them to leave. Websites are an afterthought, so you have to work hard to keep them there, engage them and making sure the site is in line with the overall marketing and strategy plan. Question: What are your thoughts on using an exit pop-up to get people to take action? Answer: That one converts the best. The exit pop-up on our site has collected an extra 900 free trial sign-ups. It converts really well and there’s a reason it works really well. The pop-up only displays when someone is about to leave your site, so if someone is about to leave anyway, it’s not intrusive. You’re also giving them an added incentive. Google did a ton of user data research and they found people are far less annoyed with a page takeover upon exit then a model on the center of the screen. Question: How can we set goals that make sense for our business? Answer: When it comes to setting goals that actually make sense for your business, you have to think about the ultimate action step you want people to take. Do you want to sell more courses? Do you want to sell coaching or consulting spots? Do you want to sell more e-commerce products? Start there. I suggest goal setting for 90 days instead of a year. So much changes in a year. Look at what you’re focusing on in the next 90 days and link that to your goal. Question: Can you talk a little bit about what a lead magnet is and how to create a magnet that people want? Answer: You have your goal- what you want people to achieve. Next you need to determine what steps they need to take to get to that point. The lead magnet is a free offer, something that allows someone to get to know you, provide value to your community and ultimately gets people down the path you want them to go. Free offers are all around you, free pizza samples at Costco that lead to buying a whole pizza, the 14 day gym trial or hopping on a site and getting a free course, mini-challenge or book. How do you create an offer? That’s the biggest question. It used to be that people would opt into a newsletter, but these days free offers are more prevalent online so people are more selective. You have to know your ideal client that’s coming to your site and you have to know why they are coming. What are they typing in Google and what are they looking for? From there, create the offer from the pain point. Give them a simple thing that gets them where they want to go. Once you’ve captured the pain point, you know why they’re coming to you specifically. Then, whether it’s a course or a challenge depends on what you already have. If you already have a course, take a small portion of it to create a mini-course or mini-challenge. You just want to get people some quick wins and results because if you can achieve that with your free offer, they are going to buy your product. Question: How do you know when you’re doing well? Answer: On average, for every 100 visitors to your site, you should be collecting around 5 email addresses. If you have an amazing, enticing offer, you’ll collect a lot more than that. If you’re not getting a good rate, Hello Bar allows you to test offers, headlines and graphics. I suggest testing the headline first because that’s where you get the most traction and then testing offers after that. Tools, apps and links mentioned: How to Create the Perfect Lead Magnet to Grow Your List! Google Analytics Hello Bar Canva Design Wizard Beacon Take Action Download the webinar How to Create the Perfect Lead Magnet to Grow Your List! and Lindsey’s free offer and amazing bonuses!

Marketers usually have many goals—sometimes too many. And let's not forget about these Key Performance Indicators (KPIs). As marketers, we can measure so much, but what should we focus on to influence real growth? There are several specific lead indicators that marketers can measure that ultimately influence revenue growth: Website visitors, email subscribers, marketing qualified leads, sales qualified leads, and customers. Today, we're talking to Lindsey Morando, director of marketing at Hello Bar, which is dedicated to helping marketers build their email list. In this episode, learn why your community of email subscribers is your most valuable asset as a marketer. You’ll get advice on conversion tactics, as well as how to create lead magnets and content upgrades that turn Website visitors into subscribing fans. Some of the highlights of the show include:  Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness Convert traffic into email subscribers by understanding users and what's going to get them to take action; see where people are going on your site using analytics Pop-ups and lead captures sometimes get a bad rap; it's because you're not presenting the right message, at the right time, to the right people Content upgrades are a lead capture within a blog post - it’s a pattern interrupt; quizzes, challenges, and games also work well When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community First email should welcome people, share your story, and introduce you; can include a video or downloadable First Email List: Start with people you know; let them know what to expect, what you're going to share, and what value you're going to provide with a call to action Links:  Hello Bar Marie Forleo ConvertKit Bonjoro Write and send a review to receive a CoSchedule care package

Lindsey Morando: Hello Bar's Director of Marketing, Lindsey Morando, has 15+ years of marketing and business development experience that spans multiple industries including health & wellness, SaaS, lifestyle and hospitality. You can learn more about Lindsey here: www.hellobar.com This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

While exit pops, lead magnets, page takeovers are not necessarily new, I love the approach that Lindsey and her team at Hello Bar take to improve online conversions.   I met Lindsey through a good friend of mine and was immediately impressed with her approach. She's strategic in her use of conversion tools.  Many merchants just sort of throw tools together and hope that something works. Anyone who's listened to this podcast for any length of time knows that I'm a huge fan of good data and letting data speak.  Lindsey takes a data driven approach to creating better use of conversion tools and lead magnets.   Here's a quick look at what we dive into on this call: Why customers actually prefer page takeovers to other exit pops (and the numbers back it up) Headline tips from marketing masters and why your current headlines might suck How Neil Patel gets more conversions on his properties Headline formulas to get more clicks, signups and sales Lead magnet ideas that drive conversion vs. lead magnets that lead to eye rolls. Plus more conversion optimization gold   Want a free 30-day trial of hellobar? Check it out here.

Is your website generating enough leads for your business?   Is your website allowing you to convert your community into customers?   This week on the podcast, I’m joined by, Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you’ll learn how-to convert traffic on your website that is not getting converted, how user behavior plays a major role in converting traffic, why a page takeover opt-in may be better than a pop-up, and tons of other converting nuggets.  Let's do this...

In this episode of the Now is Your Chance podcast, I'm talking with the Get It Done Gals Lindsey Morando and Nicole Lombardo. Lindsey Morando and Nicole Lombardo are CEOs on a mission: to help more women entrepreneurs get it done in their business. To support them in getting that implementation high when they are on top of the world with pride because they are thriving in their business day in and out. With over 20 years combined strategic business experience between them, the Get It Done Gals earned their chops leading teams that have built multi-million dollar businesses and brands including Lululemon, Sharkeez, Sheila Kelley’s S-Factor, Fitness Quest 10, Midrange 7 and Lusso Bags. Since starting the Get It Done Gals, Lindsey and Nicole have helped coaches and service-based entrepreneurs from all over the world take their online businesses from fledgling to five-figure-months fast. The Get It Done Gals have also been featured in print publications including In Touch Weekly, San Diego Magazine and D List Magazine, and online at Female Entrepreneur Association and The Suitcase Entrepreneur. You can find the Get It Done Gals online at: www.getitdonegals.com *** You can pre-order my Now Is Your Chance book now on Amazon; https://www.amazon.co.uk/Now-Your-Chance-Happiest-Psychology/dp/178180804X Be sure to email your receipts to nicole@niycpidgeon.com to get access to the exclusive Now Is Your Chance online workshop I am running for you as a thank you! Join me over in my Now Is Your Chance Facebook group and share your takeaways from this episode at: bit.ly/NowIsYourChanceGroup *** www.niycpidgeon.com www.facebook.com/niycpidgeon www.twitter.com/niycpidge www.instagram.com/niycpidge

Lindsey is the Co-founder of Marketing Co-op, a company dedicated to helping women in business to get clear, get strategic and get moving so they can grow their business online! She is the Author of It’s Just The Beginning, Break Up, Get Up & Walk Away. She loves strategizing and helping entrepreneurs make the impossible seem possible.

Visit EOFire.com for complete show notes of every Podcast episode. Lindsey is the Co-founder of Marketing Co-op, a company dedicated to helping women in business to get clear, get strategic and get moving so they can grow their business online! She is the Author of It’s Just The Beginning, Break Up, Get Up & Walk Away. She loves strategizing and helping entrepreneurs make the impossible seem possible.