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Laura Ries is a globally recognized brand strategist, bestselling author, and leading authority on positioning. As the Chairwoman of RIES, the consulting firm she co-founded with her father, marketing pioneer Al Ries, she has spent over three decades helping companies define their brands, dominate their categories, and achieve long-term growth through strategic positioning. Laura is the co-author of several influential marketing classics, including The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, and the author of Visual Hammer and The Strategic Enemy. Her work has shaped how businesses approach branding by emphasizing focus, clarity, and differentiation in increasingly competitive markets. A sought-after speaker and consultant, Laura has worked with companies around the world, traveling to more than 60 countries to teach the principles of positioning and brand strategy. She is known for translating complex marketing concepts into practical strategies that help businesses stand out, scale effectively, and build brands that resonate deeply with their target audience. Laura is passionate about helping entrepreneurs and organizations sharpen their message, simplify their strategy, and create brands that not only attract customers—but also drive sustainable growth and long-term market leadership. During the show we discuss: Why being different beats being better How to identify the category you want to own How to create a new category How to narrow your positioning How to identify your strategic enemy How to use contrast to make your brand memorable How to avoid weakening your brand through line extensions How to use a founder as the brand's spokesperson Resources: https://www.ries.com/ https://www.linkedin.com/in/lauraries/
The health and wellness space is crowded, with a lot of companies selling products that they claim will keep you healthier and more active into old age. To differentiate themselves, one company has organized an entire sporting event featuring elite athletes, but with a twist: competitors are allowed to use performance enhancing substances. Max Martin is the Co-founder and CEO of Enhanced, an elite sports competition and performance products company that trades on the NYSE under the symbol ENHA. With a unique background spanning technology, investment banking at Morgan Stanley, and entrepreneurial leadership, Max brings a distinctive perspective on building and scaling disruptive businesses at the intersection of technology, finance, and emerging markets.Today, Max takes us inside Enhanced, their groundbreaking sporting event, their unique product offerings, and why the emergence of peptides could create major tailwinds for the business.Highlights:What is Enhanced and How It Started (2:20)The Enhanced Games Explained (10:05)A Billion Eyeballs on Year One (11:25)Athletes as a Customer Acquisition Engine (12:50)The Peptide Opportunity (14:45)How to Become a Customer (17:05)Standing Out in a Crowded Market (20:25)How Big Is the Market (22:35)Why Enhancement Is for Everyone (25:05)What's Next for Enhanced (27:00)Links:Max Martin LinkedInEnhanced LinkedInEnhanced WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co
Amanda Dyson is the Chief Marketing Officer at DemandTec, a Commercial Trade Intelligence platform connecting retailers and CPG partners through one shared system. With more than 20 years of B2B software marketing experience, she specializes in enterprise technology, supply chain, pipeline generation, and go-to-market strategy. She leads DemandTec's marketing organization and shapes how the market understands its retail trade intelligence platform. Before joining DemandTec, Amanda held marketing leadership roles at FourKites, Blue Yonder, and e2open. In this episode… B2B buyers are surrounded by polished content and increasingly similar brand voices. As AI makes publishing easier, how can a brand remain recognizable and trustworthy? Amanda Dyson, an enterprise B2B SaaS marketing leader with deep experience in pipeline generation, says the answer is an authentic voice supported by a clear point of view. Instead of using AI to manufacture finished thought leadership, she recommends using it for ideation, then bringing people back in to add judgment, originality, and trust. Amanda encourages marketers to focus on the audiences they can serve best, take bolder positions, and connect creative work to measurable business outcomes. Together, these practices give buyers something specific to believe in rather than simply more content to consume. In this episode of the Revenue Engine Podcast, Alex Gluz talks with Amanda Dyson, Chief Marketing Officer at DemandTec, about how B2B brands can stand out in a crowded market. Amanda explains how to build a distinct point of view, use AI without losing originality, and connect marketing to pipeline. She also touches on event strategy, buying committees, and customer advocacy.
Most companies think they have a messaging problem. In reality, they haven't defined who they are and their place in the market. In this episode of #shifthappens, Mike Damphousse, co-founder of Category Design Advisors and co-author of The Category Creation Formula, breaks down why standing out goes beyond being better than the competition. When you own the category, the market doesn't compare you to others — it chooses you on your terms. He explains how category design moves beyond marketing into company-wide strategy, why AI alone won't differentiate your business, and how the most successful companies shape how the market thinks before competitors can.
Think the occupational therapy market is too crowded? Think again. In this episode of OT Yourself to Freedom, Beki Eakins unpicks why so many occupational therapists believe their niche is saturated, and why that belief is usually a trick of the algorithm rather than a fact about the market. If you are an OT building a private practice, launching a coaching programme, or trying to work out how to market your services without sounding like everyone else, this one is for you. We cover: Why your social media feed is a filter bubble, not a census, and how it distorts your view of competition in the OT business space. Beki draws on Eli Pariser's work on filter bubbles to explain why "everyone is already doing this" is almost always your own algorithm reflecting your interests back at you. The story of the ninety-year-old woman in Austria, and what it taught Beki about clinical bias, warped sampling, and the assumptions quietly running your business decisions. Ninety-six per cent of older people in the UK live in their own communities, not in care homes, yet hospital-based OTs almost never see them. How to define your uniqueness properly. Not a new logo, not a colour palette, but the deep alignment work that makes an OT brand magnetic. Purpose, childhood patterns, money stories, and Human Design, and how those threads get woven into your offer creation and marketing. Why professional-sounding copy repels clients, and how to write like a human being while staying compliant as a registered OT. Real before and after examples of occupational therapy marketing copy, plus a book recommendation from copywriter Mish Slade. Why tying your business to a deeper mission changes everything, and why occupational therapists are, at heart, hope givers. Featuring the neuroscience of emotional decision-making from Antonio Damasio and Gerald Zaltman, and Charles Snyder's hope theory. If you have been holding back because the market feels full, this episode will show you the gap you are standing in without realising it. Connect with Beki Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business Free Resource: Download Beki's free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief. Download here: https://www.bekieakins.com/overnight-subscribe The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell offers, market effectively, and align your work with your purpose. Follow Beki: Website: https://www.bekieakins.com/ Instagram: https://www.instagram.com/otyourselftofreedom/ Facebook Group: https://www.facebook.com/groups/otyourselftofreedom LinkedIn: https://www.linkedin.com/in/bekieakins/ Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ Timestamps 00:00 Why OTs believe the market is too crowded 01:30 Filter bubbles and why your feed is lying to you 09:00 The lady in Austria and the problem with clinical bias 16:00 Defining your uniqueness: purpose, patterns and Human Design 23:00 Stop being boring: copywriting for occupational therapists 27:00 Tying your brand to a deeper mission 29:30 The four takeaways About the Host Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.
Morris Tiedemann, General Manager at AYANA Midplaza Jakarta, joined Glenn and Suzanne from halfway across the world to explain how a hotel competes in a market flooded with luxury. Morris took a job in Urumqi in 2003 when he had to buy a book to figure out where it was. Twenty-two years in China taught him to move fast. Then AYANA came calling, and he had to slow down. Indonesia rewards patience. That tension is where his story gets interesting. The property sits in downtown Jakarta but feels like a beach destination — a pool, a tennis court, and gardens taking up real estate that most operators would have built on. The differentiator isn't the amenities. It's Indonesian hospitality baked into every touchpoint, backed by AYANA's larger story in Bali and Komodo. Also covered: how a new GM earns trust when he doesn't speak the language yet, why culture drives everything in a general manager's job, and the discipline of not "repainting the shop" in your first week. Visit ayana.com/jakarta. Actabl, they give you the power to profit. Visit actabl.com. Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.
This week Chris sits down with Jonathan Glick, founder of Incucap and one of the most active fund placement agents in the country. Over his career he's helped place more than $10 billion into real estate funds, and he says raising one has never been harder than it is right now. There are 600 to 1,000 funds chasing a shrinking pool of capital, real estate has lost a decade of ground to private credit, private equity and everything else, and most managers now spend two years raising a single fund. So his advice to almost everyone who calls wanting to start one is simple. Don't. They talk about who he'd actually back out of the 300-plus managers he meets a year, why he says most funds run in the red until their third or fourth one, and how the whole business has slid into a fee game, which changes the incentives dramatically. They get into where he thinks we are in the 18-year real estate cycle, why he believes vacancy is temporary and basis is forever, and the case that the next few years are the best time in over a decade to leave a big firm and build your own platform. Timestamps(0:00) Intro(0:54) Dallas, Talent Wars, and Why Asset Management Became the Hot Hire(7:12) Too Many Funds Chasing Too Little Capital(12:16) Why Glick Tells Almost Everyone: Don't Raise a Fund(16:58) From "Get an A" to "Score 100": Standing Out in a Crowded Market(25:45) Timing Traps and the Private-Equityization of Real Estate(37:17) Chasing 20% Returns Again: Rents, Costs, and the 18-Year Cycle(43:10) Basis Resets, the 401(k) Wave, and the Economics of a Fund(52:08) Sizing a Fund Right and the First-Timer Discount(56:33) Fixing Fundraising: Diligence, AI Backlash, and Old-School Wins(1:05:28) Founder Culture: The Summit, Loneliness, and a New Wave of Spinouts(1:12:03) Quitting Advice, Creators vs. Catchers, and the Attention Economy === Presented by Airshare:Trusted across the country for fractional ownership, jet cards, charter, and aircraft management, Airshare gives you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to https://flyairshare.com to learn more. === Sponsored by: True North AdvisorsTrue North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com Collateral PartnersCollateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers Relay Human CloudRelay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers === Chris on Social Media:X: https://x.com/fortworthchrisInstagram: https://www.instagram.com/thepowerspodcastLinkedIn: https://www.linkedin.com/in/chrispowersjr/ === Visit our website: https://www.powerspod.com/Leave a review on Apple: https://bit.ly/45crFD0Leave a review on Spotify: https://bit.ly/3Krl9jO
How do you build a resilient, scaling business when the rules of the market are constantly changing? In this episode of Behind The Numbers, host Dave Bookbinder sits down with Cass Bailey, founder and CEO of Slice Communications, to unpack the realities of modern entrepreneurship, leadership evolution, and the art of strategic communication. Cass shares her unconventional journey to launching Slice during the Great Recession, the hard-won lessons from selling and later reacquiring her company, and how her leadership style has adapted alongside her business's growth. Inside this episode, you'll discover: Earning Attention: What it actually takes to stand out in today's oversaturated marketplace. The ROI of Storytelling: Why authentic leadership and internal alignment are critical for connecting with employees, customers, and stakeholders. AI with a Human Touch: How Slice Communications leverages artificial intelligence to supercharge research and planning while keeping human creativity at the center. CEO Schooling: The executive education programs, frameworks, and advisory networks that shaped Cass's growth. A Quick-Win Tool: A simple, powerful listening technique that any leader can put into practice today. Whether you're an established business owner, an aspiring entrepreneur, or a team leader, this conversation is packed with actionable strategies to help you scale your company, sharpen your communication, and future-proof your organization. About Our Guest: Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is… children's book series and has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. Cass has appeared on Good Morning America, CBS This Morning, and The Today Show and has written for, or been quoted in, Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a “Rising Star” by the Women's Business Enterprise National Council (WBENC) and received the “Brava” award from Philadelphia Smart CEO. About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.
His Properties:https://www.hockinghillsescapes.com/WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comChapters00:00:00 Intro00:01:59 Market trends and demand fluctuations00:04:02 Supply growth and market competition00:05:48 Differentiation through design and amenities00:08:07 Importance of unique property features00:09:56 Trends in booking lead times00:12:04 Revenue management and pricing strategies00:14:52 Maximizing weekend vs weekday pricing00:17:00 Tools and strategies for dynamic pricing00:19:00 Management tools and market changes
Revenue dropping despite having a beloved brand? That's the reality Beardbrand faced, even after building the beard care category from the ground up. Neil Twa dives into their journey, revealing how a 15-year-old company like Beardbrand navigates a crowded market. Eric Bandholz, the man who made beards cool, isn't just resting on past successes. The packaging story is a standout, Beardbrand reworked their entire look to break into Target, adding new SKUs to fit the bill. Neil breaks down three critical moves for sellers at every level. First, audit your channel math before scaling spend. Beardbrand is tripling down on Meta as their top acquisition channel. Do you know your top channel? If you're feeling overwhelmed by the sheer number of channels and decisions, you're not alone. Most operators are. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep313 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep313&learn_mcp=1
Gabe Nazario, founder of Offbeat Creative in Jersey City, joins Dario and Kyrill for a candid, tactical conversation about the business of video in the New York metro. He built Offbeat on the side of producer and editor roles at Fox, Disney, and JP Morgan, then went full time once the profit matched his salary. In this episode: growing slowly and hiring deliberately, why a lean 1099 crew sometimes scares clients, treating AI consulting as an SEO play, the tools that speed up the work, chasing simple-deliverable retainers, and why in a market where everyone makes good videos, you win on trust and follow-up.Guest: Gabe Nazario, Offbeat Creative (https://www.offbeatcreative.co/)Chapters: 0:00 Intro 1:19 Meet Gabe Nazario and Offbeat Creative 2:07 From Fox, Disney, and JP Morgan to going solo 5:09 Making the leap from a corporate job 8:51 A lean core team plus 1099 crew 10:26 Why a small team spooks some clients 12:29 AI consulting as an SEO play 16:39 The AI tools Offbeat actually uses 28:32 Social media: phone-tier content and volume 33:08 Corporate and commercial: the bread and butter 35:00 Chasing retainers for a monthly pillow 42:30 Google reviews, SEO, and the 70/30 split 45:31 Take the one-off 46:59 Jersey City vs New York 49:41 Competition and winning on trust 53:14 The sale is closed on the hello again 1:01:42 The story behind the name OffbeatCreatives Grab Coffee is a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov and produced by Lapse Productions (https://www.lapseproductions.com/).
A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
Everything you believe about building a powerful brand is probably wrong.It might not have been wrong a few years ago. But, a lot has changed.For one thing, the market has gotten hyper competitive - and deafeningly noisy.To win, you need to get out of the mainstream. Get off the road that's a giant traffic jam of millions of people pitching like mad – and selling very little.In this episode you'll learn a 4-step method to go from barely known to industry authority.You'll also what it actually takes to beat the market (no, its not a better product or bigger budget).Visit A Seat at The Table's website at https://seat.fm
A viral ad from Columbia Sportswear caught Jason's eye. After he wrote about it on LinkedIn, the company reached out. So Jason sat down with Tim Boyle, CEO and third-generation owner of Columbia Sportswear, to find out where the idea came from and what it reveals about how to reposition a legacy brand. The outdoor apparel industry had gotten serious and self-important. Columbia decided it was time to bring back fun. Learn more about your ad choices. Visit megaphone.fm/adchoices
What separates the brands that break through from the ones that get left behind? At BevNET Live NYC 2026, founders, retailers, and investors pointed to a common answer: clarity. In this episode, recorded live from the event, the hosts recap key takeaways from day one, including emerging trends in ingestible beauty and why a crystal-clear value proposition is more important than ever. Show notes: 0:20: In The Knick Of Time. Six From The Show'. Next 'Gen Drinks. Clearly Important. – Recorded live on day two of BevNET Live NYC 2026, Ray, John and Melissa reflect on highlights from the event, including strong attendance, engaging networking, and the excitement of the New Beverage Showdown final round, featuring six emerging brands spanning THC beverages, protein water, coffee-cacao blends, non-alcoholic cocktails, juice, and craft soda. The conversation also explores key industry trends discussed at the conference, including the continued rise of protein, creatine, collagen, and ingestible beauty products, as well as what retailers like Whole Foods, Walmart, Wegmans, and The Vitamin Shoppe are looking for in emerging brands. The hosts share insights from presentations by industry leaders including Athletic Brewing co-founder Bill Shufelt and Bai founder Ben Weiss, emphasizing the importance of clear value propositions, consumer engagement, and innovation. The episode closes with gratitude for attendees and an invitation to future BevNET Live events and Taste Radio meetups. Brands in this episode: Dad Grass, Cabu Latte, Dirty Virgo, Lyflo, Umma Juice, Brause, Solstice, Athletic Brewing, Bai, Crooked Pop
Send us Fan MailAs one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to customer engagement and retention. But in the aftermath of the Covid-19 pandemic—which ground travel to a halt—airline rewards programs became arguably more important than ever, as airlines across the world sought to get people flying again. But according to Byron Kelly, Director of Loyalty at WestJet, the Canadian airline was getting more traction out of its WestJet RBC Mastercard, its co-brand credit card with Royal Bank of Canada, for purchases made on everything outside of travel. “There were months where airlines were getting more money in cash receipts from their co-brand credit card spend than they were in ticket sales because nobody was buying tickets,” he said. “So, COVID wasn't a blessing for anyone but in some ways for loyalty programs it's shined a bit of a spotlight on the value, and I think helped accelerate acceptance of the value of the programs in some ways coming out of COVID.”
Send us Fan MailAs one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to customer engagement and retention. But in the aftermath of the Covid-19 pandemic—which ground travel to a halt—airline rewards programs became arguably more important than ever, as airlines across the world sought to get people flying again. But according to Byron Kelly, Director of Loyalty at WestJet, the Canadian airline was getting more traction out of its WestJet RBC Mastercard, its co-brand credit card with Royal Bank of Canada, for purchases made on everything outside of travel. “There were months where airlines were getting more money in cash receipts from their co-brand credit card spend than they were in ticket sales because nobody was buying tickets,” he said. “So, COVID wasn't a blessing for anyone but in some ways for loyalty programs it's shined a bit of a spotlight on the value, and I think helped accelerate acceptance of the value of the programs in some ways coming out of COVID.”
#937 What happens when a side project in your garage turns into a multi-million dollar business? In this episode, host Kirsten Tyrrel sits down with Mike Yarbrough, co-founder of Rustic & Main, to share how he and his wife turned handmade wooden wedding bands into a fast-growing jewelry brand with nearly 40 employees and a retail storefront in the childhood home of country star Luke Combs. Mike opens up about walking away from his six-figure IT job, scaling production beyond the garage, and how they've built a company culture that still feels like family while continuing to expand. He also talks about standing out in a crowded industry, navigating major marketing shifts, and why storytelling and sentimentality are the keys to creating products people truly cherish. Whether you're a maker, dreamer, or entrepreneur ready to grow, this episode is packed with lessons on scaling a handmade product business the right way! (Original Air Date - 10/3/25) What we discuss with Mike: + Garage project to full business + Handmade wooden wedding bands + Quit six-figure IT job + Scaling from Etsy to Shopify + Storytelling in marketing + Pivot after ad platform changes + Building strong company culture + Opening retail in Luke Combs' home + Expanding beyond rings + Vision for long-term growth Thank you, Mike! Check out Rustic & Main at RusticandMain.com. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast: PrOTect It All (LS 27 · TOP 10% what is this?)Episode: Breaking Into Cybersecurity: Soft Skills, Networking & Standing Out in a Crowded MarketPub date: 2026-06-01Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationTechnical skills might get your attention - but soft skills build cybersecurity careers. In this episode of Protect It All, host Aaron Crow sits down with technology leader and mentor Robert Whetstine for a candid conversation about what it really takes to succeed in today's cybersecurity job market. As AI reshapes hiring, the market becomes more crowded, and professionals struggle to stand out, Aaron and Robert explore the overlooked factors that often determine long-term success: adaptability, networking, authenticity, and communication. This episode goes beyond résumés and certifications to focus on the human side of career growth. You'll learn: Why soft skills matter as much as technical ability in cybersecurity How networking and community create real career opportunities The impact of AI and oversaturation on the cybersecurity job market How to stand out without relying only on certifications Why adaptability and continuous learning are critical for long-term success Lessons on leadership, resilience, and professional growth from decades in tech Whether you're breaking into cybersecurity, navigating a career transition, or trying to stay relevant in a fast-changing industry, this episode delivers practical advice and honest insights for building a sustainable and rewarding career. Tune in to learn why relationships, mindset, and adaptability are becoming the true differentiators in cybersecurity - only on Protect It All. Key Moments: 07:31 Developing essential soft skills 11:44 Embracing leadership and failure 16:14 Evaluating candidates for fit 22:00 Building a career through networking 31:16 Taking risks and finding support 35:16 The importance of empathetic leadership 38:34 Networking for job opportunities 47:28 Discussing layoffs for AI investment 50:07 Concerns about infrastructure cost 53:40 Entering the tech industry About the guest : Rob Whetstine (#BowTieSecurityGuy) has been in the technology and Cyber Security space for the last two decades. Known for the Mentoring, Making and of course his nerdy bowties. Born with an obsession for problem-solving, Rob's journey into the world of technology began at a young age, where he spent countless hours tinkering with computers found in the trash. When he was laid off a year ago from Disney after almost 20 years of service. He made it his mission to help people anyway he could. Those who were struggling in this job market and people new to Cyber. He started sharing videos on LinkedIn about his journey and sharing leadership stories. He has now started a podcast and mentors people all over the world. How to connect Rob : LinkedIn https://www.linkedin.com/in/bowtiesecurityguy/ Youtube: https://www.youtube.com/@bowtiesecurityguy Connect With Aaron Crow: Website: www.corvosec.com LinkedIn: https://www.linkedin.com/in/aaronccrow Learn more about PrOTect IT All: Email: info@protectitall.co Website: https://protectitall.co/ X: https://twitter.com/protectitall YouTube: https://www.youtube.com/@PrOTectITAll FaceBook: https://facebook.com/protectitallpodcast To be a guest or suggest a guest/episode, please email us at info@protectitall.co Please leave us a review on Apple/Spotify Podcasts: Apple - https://podcasts.apple.com/us/podcast/protect-it-all/id1727211124 Spotify - https://open.spotify.com/show/1Vvi0euj3rE8xObK0yvYi4The podcast and artwork embedded on this page are from Aaron Crow, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
Despite his high intelligence, George Barrios nearly flunked out of both high school and college, drifting without discipline or direction. Realizing talent alone wouldn't build the future he wanted, he cleaned up his act, became obsessive about preparation, and built a reputation for solving hard problems others avoided. That approach helped him rise through HBO and Time Warner before transforming WWE into a global media powerhouse. In this episode, George joins Ilana to share the habits that accelerated his career, the tough leadership decisions behind WWE's growth, and the mindset shifts that helped him reinvent himself under pressure. George Barrios is the former Co-President and CFO of WWE, where he helped transform the company into a global entertainment business. He is the founder of ISOS Capital, an investment and advisory firm focused on sports, media, and technology. In this episode, Ilana and George will discuss: (00:00) Introduction (08:48) When Talent Turned Into Self-Sabotage (13:12) The Turning Point: Meeting His Wife at UConn (15:49) Fake It Till You Make It: Learning on the Job (23:17) Creating Opportunities After Rejection (33:31) Driving Digital Growth at The New York Times (39:38) Making Painful Decisions Under Pressure (44:14) Transforming WWE into a Global Media Business (50:35) The Fallout With Vince McMahon and WWE Exit (59:27) Writing His Book and Sharing Hard Lessons (01:05:52) Q&A: How Do I Open Doors in a Crowded Market? George Barrios is a former Fortune 500 executive and the founder of ISOS Capital, an investment firm focused on global opportunities in sports, media, and technology. He previously served as Co-President and CFO of WWE and held leadership roles at The New York Times, HBO, and Praxair, building a track record in strategy, operations, and financial leadership. His new book, Sometimes Wrong but Never in Doubt, shares the lessons behind his unconventional path to success. Connect with George: LinkedIn: linkedin.com/in/georgebarrios/ Resources Mentioned: George's Book, Sometimes Wrong but Never in Doubt: How a Cuban Kid from Queens Transformed WWE: https://www.amazon.com/Sometimes-Wrong-but-Never-Doubt-ebook/dp/B0G4N4T9XV The World is Flat: The Globalized World in the Twenty-First Century by Thomas Friedman: https://www.amazon.in/dp/0141034890 Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants: www.youtube.com/watch?v=Tqqfg-ysj0M Leap Academy: Ready to make the LEAP in your career? There is a NEW WAY for professionals to fast-track their careers and leap to bigger opportunities. Check out our free training today at https://bit.ly/leap--free-training
In this episode of The Produce Moms Podcast, host Lori Taylor continues the 2026 Women's Roundtable series with guests Jennie Coleman of Equifruit and Erica Manfre of South Mill Champs. The conversation explores the concept of the attention economy and its growing influence on the fresh produce industry.
Still one of my favorite interviews to date, so we're doing a throwback. Enjoy!
Michael Glover went from Lehman Brothers to an #entrepreneur of one of Long Island's new showcase #pickleball clubs. He'd be the first to tell you he had no idea what he was doing when he started.In this episode, we talk about how Michael stumbled into pickleball, why he jumped into a second, bigger facility even as competition was exploding, and what actually keeps people coming back to his club even with a flood of new facilities on Long Island. We also get into why this game caught fire the way it did, what the banger vs. dinker debate says about where pickleball is heading, and why the rating system drives people crazy. Michael has great insights and advice on how to keep Pickleball sane and fun. For existing and would-be entrepreneurs, the best part of this conversation is what Michael says is the only way you keep customers coming back. Spoiler-alert, it has nothing to do with marketing, sponsors or big events.
The occasions for non-alcoholic beer are ever expanding, but so, too, is the competition. Best Day Brewing founder Tate Huffard has spent the last five years working to build a brand to last. We dig into what's been the secret sauce to their growth, from the brewing process to the retail shelf, and what has helped them to stand out in an ever-crowded field.We cover Tate's surf-culture origin story behind BDB, how the consumer occasion for NA beer has shifted since 2021, and where Tate sees the brand fitting in a market that's increasingly defined by wellness and fitness positioning, or celebrity fame.Key Topics:The Founder Story: Why a group of surfers missing morning sessions became the unlikely starting point for one of the country's few NA-only craft breweries with national distribution.The Evolving Occasion: How and where people are actually reaching for NA beer in 2026, and why the answer might surprise you.Crowded Market, Distinct Identity: With fitness brands and celebrity labels flooding the space, where does Best Day's long-term positioning actually live?Cracking Retail and Hospitality: The misconceptions distributors still hold, and how close we really are to seeing significant NA variety on restaurant menus.What's Next: After the launch of Wild American Pilsner, what's ahead for this Sausalito-based brand?Mentioned in this episode:Best Day BrewingWe'd love your feedback!
Step into Episode 211 of On The Delo as Delo sits down with Ted Golden — Arizona craft beer veteran, former Four Peaks sales director, and founder of AZ Locale Brewing — for a wide-open conversation about what it really takes to leave a 25-year career and bet on yourself. From skateboarding in Southern California and busing tables at a Manhattan Beach boutique hotel to building one of Arizona's most exciting independent beer brands with his wife Stephanie, Ted brings the kind of energy, humor, and hard-won wisdom that makes this one impossible to put down.Ted pulls back the curtain on how a rivalry with San Tan's Anthony Kanekia turned into the opportunity that launched AZ Locale, why he designed every beer at 4.8% ABV (a nod to Arizona being the 48th state), and what it looks like to grind 20 accounts a day as both the owner and the salesperson. Delo and Ted also dig into the real philosophy behind ethical selling, how Ted navigated self-distribution before landing statewide partners including Crescent Crown, and what brewing brands across Arizona need to hear about protecting their backyard before chasing national expansion.If you love craft beer, entrepreneurship, or just a great origin story rooted in Arizona pride, this episode delivers.Chapter Guide (Timestamps):(0:00 - 1:30) Freestyle Intro, Ted's Skateboard Tap Handle, and Episode 211 Kickoff(1:31 - 4:44) Running a Business With Your Spouse and Experiencing Arizona Together(4:45 - 7:08) Tommy Boy Sales Philosophy, Joe Dirt, and Taking the Entrepreneurial Leap(7:09 - 10:33) Ted's Origin Story: Southern California, Alpha Beta, Haagen-Dazs, and Barnaby's Hotel(10:34 - 13:05) 22 Years at Four Peaks: Growth, Sales Director, and the Identity of a Brand(13:06 - 16:22) The AZ Locale Birth Story: San Tan's Anthony Kanekia and the Deal That Started It All(16:23 - 18:27) Designing Beer With a Sales Mindset: 4.8% ABV, Food Pairings, and Differentiating in a Crowded Market(18:28 - 21:24) Self-Distribution Hustle: Honda Ridgeline, 100 Draft Accounts, and the Move to Crescent Crown(21:25 - 27:16) Statewide Distribution, Forecasting Logistics, and Always Reinvesting in Your Brand(27:17 - 31:32) The Beer Lineup: Toasty, Cactus Bird, Drafternoon, and What's Coming Next(31:33 - 36:36) Daily Habits, Gym Routines, and Rapid-Fire Questions With "TheOG" Ted Golden(36:37 - 40:36) Arizona Pride, Staying Local, and Where to Find AZ Locale Beer Right Now(40:37 - 42:33) Where to Find Ted, Closing Thoughts, and Delo's Send-Off
Tyler Ashley, Head of Business Development at McNally Capital, shares the unconventional path that shaped his approach to private equity. From early global experiences to building a career in deal sourcing and relationships. He explains how McNally's family-backed roots influence its focus on founder-led businesses, and how its "Atlas" framework drives disciplined value creation across the portfolio. Tyler also breaks down the growing importance of business development in an increasingly crowded market, where strategy, specialization, and authentic relationships win deals. This is a practical conversation on sourcing, differentiation, and building durable networks in modern private equity—press play. Episode Highlights 2:20 - From Wyoming ranch to Argentina: a nontraditional start that shaped his career 7:09 - Why unique life experiences create an edge in private equity relationships 11:58 - A serious ski accident and the perspective it brought to work and life 17:07 - McNally Capital's roots and focus on founder-led, family-backed businesses 23:18 - The "Atlas" framework for structured, end-to-end value creation 27:32 - Why business development has become critical in a crowded PE landscape 30:09 - Expanding deal flow through proactive outreach and market coverage 35:38 - Building and maintaining a network as the foundation of long-term success For more on McNally Capital, visit: https://mcnallycapital.com/ For more information on Tyler Ashley, go to https://www.linkedin.com/in/tylerwashley/
WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comPROPERTIES:1) https://www.airbnb.com/rooms/1663878386338613127?adults=12&search_mode=regular_search&check_in=2026-04-17&check_out=2026-04-22&children=0&infants=0&pets=0&source_impression_id=p3_1776428001_P3Fh1uJzbM8qXY3s&previous_page_section_name=1000&federated_search_id=e4b0b8ce-f5aa-4228-88c9-c60ad05247142) https://www.airbnb.com/rooms/1656097622922788944?unique_share_id=782b8799-9ee0-4571-b9b9-468612f964cc&viralityEntryPoint=1&s=76&source_impression_id=p3_1776695828_P3et2FIN_LxcH-j63) https://www.airbnb.com/rooms/1664610695181629998?unique_share_id=e334d3b0-a3f1-4a93-8806-3cbb40858c73&viralityEntryPoint=1&s=76&source_impression_id=p3_1776693310_P37MHx55LwpD_BW_SOURCES:1) https://www.washingtonexaminer.com/policy/economy/4491509/bowser-airbnb-permit-special-event-america250/2) https://www.nahb.org/news-and-economics/housing-economics/indices/housing-market-index3) https://www.federalreserve.gov/data/sloos/sloos-202601.htmChapters00:00:00 Intro00:01:22 Checklists for Successful Short-Term Rental Investing00:02:43 Designing for Success in Short-Term Rentals00:09:25 Regulations Impacting Short-Term Rentals00:10:32 Legislative Changes in Washington, DC00:15:08 Fire Safety Regulations for Short-Term Rentals00:17:43 Current Trends in Homebuilding and Market Sentiment00:20:30 Navigating Opportunities in a Tight Market00:26:38 Understanding the Customer: Men vs. Women in Short-Term Rentals00:36:43 Designing for Families: The Importance of Space and Safety00:43:49 Creating Unique Experiences: The Key to Standing Out00:51:07 The Evolution of Short-Term Rentals: Competing in a Crowded Market
Rachel Simon is a journalist and author whose work has appeared in The New York Times, The Cut, Glamour, Vice, and many more outlets. A former editor at Bustle and Mic, her debut book, Pickleball for All: Everything But the "Kitchen" Sink was published by HarperCollins in 2022. She also teaches writing with Redbud Writing Project and Gotham Writers Workshop, and constructs crossword puzzles through her business Clue & Brew. A New York native, she earned a B.A from Boston's Emerson College and now lives in Raleigh, NC.
It's YOUR time to #EdUpPCO In this episode, YOUR guest is Debbie Cavalier, CEO and Co-Founder of Berklee Online at the Berklee College of Music. YOUR host is Amrit Ahluwalia.Some key questions we tackle:· How does the team at Berklee balance tradition and innovation when making strategic decisions on the future?· How is AI being thoughtfully leveraged to improve online student learning experiences?· What value is non-degree education bringing to program design and strategy?Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe SallustioJoin YOUR EdUp community at The EdUp Experience!We make education YOUR business!
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advantage when entering the market. He explains how Wellnesse identified a major gap in personal care: products that are both clean and high-performing, without sacrificing one for the other.The conversation dives into the realities of building a brand in a crowded category, including how to differentiate beyond price, why most competitors fail to build long-term trust, and how storytelling, product quality, and consistency drive sustainable growth. Seth also breaks down how direct-to-consumer strategy enabled premium pricing, why customer feedback remains central to product development, and how the brand continues to evolve through testing and iteration.If you're building a product brand—especially in health, wellness, or any saturated market—this episode offers a practical blueprint for standing out, earning trust, and scaling with purpose.In today's episode of the Harvest Growth Podcast, we cover:How Wellnesse sold over 1 million units in a competitive categoryWhy “clean” products often fail—and how to fix thatThe advantage of building an audience before launching a productHow to differentiate when competitors are copying your spaceWhy brand > product for long-term successHow to use customer feedback to drive product innovationThe role of direct-to-consumer in premium pricing strategyWhy most founders fail by chasing profits instead of purposeLessons learned from scaling too fast and hiring too earlyHow consistent storytelling builds trust and lifetime customersIf you're launching or scaling a product brand and want to stand out in a crowded market, this episode delivers actionable insights you can apply immediately.To learn more about Wellnesse, visit Wellnesse.com or search for their products online.Do you have a brand you'd like to launch or grow?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
Dr. Priyanka Venugopal (https://burnstressloseweight.com/) is an OB-GYN turned stress and weight loss coach helping overachieving professional women break the cycle of overthinking, emotional eating, and self-doubt. She runs a six-month group program at $8K, and her clients aren't just losing weight. They're getting 10 to 15 hours back every week.In this conversation, Steph and Priyanka go deep on what it actually takes to sell a premium offer in a saturated market, why your ideal clients think they have a discipline problem when they don't, and the real cost of staying stuck in the "I don't have time" story.If you've ever wondered how to make people feel the value of what you do before they've experienced it, this episode will show you exactly how._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder
Ep. 200 - Kimberly dives deep into the rise of video podcasting, why YouTube is no longer optional for growth, and how to balance professional production with raw authenticity. Whether you're a seasoned host or finally ready to hit record for the first time, this episode is your roadmap for strategy, mindset, and impact. A note from Kimberly: In Studio is celebrating a massive milestone! It's the 200th episode, and I'm pulling back the curtain on my entire journey since 2020. From launching as a side project to becoming a full-time creator and studio owner, the podcasting landscape has shifted—and today, I'm sharing the "State of the Union" for creators. Chapters: 01:03 – Episode 200: Reflections on a 6-Year Creator Journey 02:17 – The Rise of Video in Podcasting (And Why It Matters) 03:50 – How to Overcome the Fear of Being on Camera 06:32 – Building Trust, Authority, and Reach Through Video 07:48 – DIY vs. Professional Production: What's Right for You? 11:11 – Podcast Workflow Hacks & New AI Tools 12:19 – Why YouTube is Critical for Podcast Growth 13:09 – Introducing VIP Creators Day 15:17 – The Power of Niche Podcasting in a Crowded Market 20:04 – Using Your Podcast as a Networking & Authority Tool Sign up for your VIP Creators Day here: https://www.iconicstudioshq.com/vip Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/ Subscribe on YouTube Here: https://www.youtube.com/@UCmujZrnOwlh5_rcFdxZZT3w
How to Differentiate Your Optometry Practice in a Crowded Market | E294Highlights from this episode:How to Differentiate Your Optometry Practice in a Crowded Market (00:46)Closing Thought: Living in the Present (24:04)In this episode, I dive deeper into why your elevator pitch matters and how clarity in your vision is the key to building a scalable, successful optometry practice. Refining my message around dry eye and ocular surface care transformed the way I lead my team, recruit doctors, and grow my business. If you're tired of sounding like every other practice in town and want to truly stand out, this episode will challenge you to simplify your message and think like a CEO. Strong peers sharpen your clarity, and that clarity is what ultimately creates the practice and life you actually want.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I'd be happy to chat!
Are you reassessing how you position yourself in the current market? Or rethinking how to use AI and optimise your CV to land your next role?That's exactly what I'm addressing on today's podcast.Here's what I'm hearing in recent conversations with senior leaders and executives:The job market feels tight, competition is fierce -- and they're struggling to stand out when hundreds of candidates are applying for the same role.One leader told me they spent several hours researching a potential employer and customising their application, only to be rejected the same day.These individuals are MORE than qualified. They're being selective about the positions they're applying for and taking time to tailor each application -- but getting nowhere.When the market tightens, competition becomes even harder at senior levels. If you're waiting to be selected or relying solely on job boards right now, it's time to rethink your approach.In this episode, I'm sharing 6 strategic moves to help you stand out as a senior leader -- even in a crowded market. Discover how to move from competing with hundreds of other candidates to positioning yourself strategically.You'll learn:The first step to take right NOW if your current strategy isn't working, so you regain control of your job searchHow to cut out the competition and access the 70% of roles most candidates never seeOne of the biggest mistakes people make when networking -- and how to eliminate procrastination, so you get results fasterPractical ways to map the market and align your networking activities to the RIGHT opportunities -- rather than relying on scattered outreachThe most powerful way to build long-term relationships and become part of the conversation before roles are even definedMy top tips for optimising your CV to clearly communicate your value on paper, so you stand out as a senior leaderSo hit play NOW -- and let's dive in!Thanks for listening. If you enjoyed this episode, please subscribe and leave a 5 star rating and review. It helps more people find the podcast and benefit too!LINKS:→ Listen to Episode #56: LinkedIn Strategy For Leaders next→ Ready to find clarity, build confidence and create a strategy to take ownership of your career? Explore Ignite Your Career. Apply for your free 30 minute consult to get started.→ Learn more about my services for individuals and organisations at staceyback.com or connect with me on LinkedIn or Instagram.
Send me a text message and get your questions answered on the podcast! I'd love to hear from you! “The market is too crowded.”“There's too much competition.”“Everyone's already doing what I do.”If you've ever said that (or quietly believed it), this episode is for you.In this conversation, we're unpacking one of the most common (and costly) lies I hear from brilliant consultants, strategists, and experts: that market saturation means it's time to pivot… or give up.Having difficulty breaking through a crowded market doesn't mean there's a lack of opportunity. It signals that at least one major thing needs adjustment.In this episode, is where we will break it all down.What I know for sure is that most people who say “the market is too crowded” aren't wrong, they're just unclear.If you want more conversations like this, subscribe to the podcast. And if you want clarity right now, take my free two-minute quiz to see why your intelligence, experience, and ideas aren't yet turning into the income, visibility, and recognition they should.https://drangelinadavis.myflodesk.com/authorityLet's Connect! LinkedIn: https://www.linkedin.com/in/drangelinadavis/Also, you can watch this episode on YouTube! Click here to tune in.
On this week's episode of The Business of Watches, we head to Nidau, Switzerland, where we sit down with Ben Küffer, the young Chief Executive Officer of family-owned watch brand Norqain. It's a frank discussion of the challenges of starting a brand and creating a signature watch–the Norqain Wild One–at a time when the industry is crowded with competitors, and it's tough to stand out. We focus on Norqain's unique strategy of recruiting former and current professional athletes as not only brand representatives, but also investors and executives. The big news is Norqain's deal to be the official luxury timepiece of the National Hockey League, an agreement guided by former NHLer and Norqain co-founder Mark Streit with some help from superstar and company investor Sidney Crosby of the Pittsburgh Penguins. We also discuss the surprise success of Norqain's 'Enjoy Life' Freedom 60 chronograph that struck a chord with consumers with its ice cream-themed colors and endorsement by Mark Wahlberg to become the brand's top-selling watch. Despite that success, and perhaps in a bid to play the scarcity card, Norqain now says it plans to discontinue the model, at least for now. But first, we're joined by TanTan Wang, who is back from Colorado, and some quality time with Oris's new Big Crown Pointer Date 'Bullseye.' We also talk about the recent headlines in the watch world, including the proposed sale of Richemont's Baume & Mercier to Italy's Damiani Group, as well as Omega's very commercial 300M diver, which it is launching for the Milano Cortina Winter Games. Show Notes 1:57 Oris Big Crown Pointer Date Bullseye 3:15 TanTan's essay and the fight against watch snobbery 3:47 Richemont Sells Baume & Mercier 5:43 Omega Releases A White Ceramic Seamaster 300M For Milano Cortina 2026 9:40 Norqain 10:22 Mark Streit 11:10 Norqain Scores Multi-Year Sponsorship Deal With NHL Aimed At Vaulting Swiss Brands To The Big Leagues 12:03 Sidney Crosby Partners With Watch Company Founded By Former NHLers (ESPN) 18:00 Talking Watches With Jean-Claude Biver 19:55 Norqain Wild One 20:25 BIWI SA 26:00 Hands-On with the Norqain Wild One (Fratello) 30:40 Hands-On With the Norqain Freedom 60 40mm Enjoy Life (Fratello) 35:55 Norqain Independence Skeleton Chrono 42mm 37:31 Swiss watch export statistics 39:44 Swiss watch industry employment 45:00 Stan Wawrinka 51:30 Norqain world and values
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
When it's time to sell, do you suddenly sound… different? A lot of people do. Their tone changes. Their words change. Their confidence changes. And without realizing it, they stop sounding like themselves. They stop sounding confident and start sounding desperate. That shift kills trust, hurts conversions, and slowly damages your brand. In this episode, I'm sharing how to sell in a way that feels natural, confident, and completely on brand… without sounding desperate, awkward, or fake. If selling ever feels uncomfortable or forced, this episode will help you fix that. Links Mentioned in this Episode How to Use Swipe Copy How to Stand Out in a Crowded Market
At TechCrunch Disrupt, three investors took the stage to dissect what makes — and breaks — a pitch deck. They shared with the crowd their candid views on what works in a pitch deck — and what doesn't. Their biggest pet peeve? Buzzword overload. Learn more about your ad choices. Visit podcastchoices.com/adchoices
If you've ever wondered how to stand out in a sea of other coaches who seem to offer what you do — this episode is for you. Today on The Coaching Edge, I'm talking about your “special sauce” — the unique blend of experience, personality, and perspective that no one else can replicate. It's the thing that makes your marketing feel effortless, your offers resonate deeply, and your right-fit clients say, “You're exactly who I've been looking for.” I'll walk you through: What your special sauce actually is (and what it's not) How my own mix of experiences — from 12 years as a lawyer to my burnout recovery and practical coaching approach — shapes my special sauce as a business coach The exact questions you can ask yourself to uncover what makes you uniquely qualified to do what you do Simple ways to gather feedback from clients that will help you articulate your uniqueness How to use your special sauce to design aligned offers and create marketing that feels 100% authentic If you're tired of trying to “differentiate” yourself with branding tricks or niche tweaks, this episode will help you clarify what already sets you apart — and how to start using it to attract the clients who are truly meant for you. Resources:
This week's guest is Sam MCone, a lifelong Dubai resident and the visionary founder of McCone Properties. Having moved to Dubai at the age of two, Sam has a unique, ground-level perspective on the city's meteoric rise from a quiet trading post to a global powerhouse. His journey in real estate began as an agent, but his innate, level-headed resilience led him to build his own successful brokerage over the past 13 years. In this deeply personal episode, Sam opens up about the tough lessons learned from transitioning from being a tennis ace as a youth, to a top salesperson then to becoming a business owner. He shares invaluable insights on finding a niche in a saturated market of 9,000 brokerages and the uncomfortable but vital role of social media in building a brand. Beyond business, Sam gives a raw and honest account of his complex relationship with his past as a tennis academy student, the challenges that shaped him, and how it contrasts with his current extreme physical challenges, including his upcoming attempt to run 200km in 24 hours to raise 1 million AED for The Sparkle Foundation in Malawi. 01:40 - Growing Up with Dubai 05:30 - An Honest Audit of Dubai's Pros & Cons 09:53 - The Coming Real Estate Correction 17:29 - From Salesman to CEO 23:20 - Carving a Niche in a Crowded Market 42:12 – Running 200 KM in 24 hrs 45:01 – The Past Trauma 48:01 - Parenting Through the Lens of Past Trauma 56:40 - The Story Behind the 200km Run and self-worth Show Sponsors: AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences. https://bit.ly/AYS-Developers Socials: Follow Spencer Lodge on Social Media https://www.instagram.com/madeindubaipodcast/?hl=en https://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/ Follow Sam McCone on Social Media https://www.instagram.com/sam.mccone/ https://www.linkedin.com/in/sam-mccone-7b750435/?originalSubdomain=ae https://www.tiktok.com/@mccone_properties https://www.youtube.com/channel/UC-A0gljutHXS7MbZO6jldkQ https://www.facebook.com/mcconeproperties/
“If the marketplace is already crowded with podcasts that sound great, you're going to have to start at that level.” — Mark HunterMark started way back in 2005, long before smartphones, video podcasts, or even basic podcast apps. Speaking to someone who has seen the entire evolution of the industry really opened my eyes to how much has changed… and how much hasn't.What I loved most about this conversation is how aligned we are on the fundamentals: great audio, strong visuals, and a clear point of differentiation are no longer optional. They're the minimum standard. And both of us have learned—sometimes the hard way—that the way you sound and look directly affects whether sponsors, listeners, and algorithms take you seriously.Key Talking PointsHow Podcasting Has Evolved Since 2005: Mark explains how podcasting started as a grassroots movement with almost no technologyWhy Standing Out Is More Important Than Ever: With millions of active shows, you must differentiate through sound quality, personality, format, or production.The Rise of Solo Episodes: Mark and I both agree: solo episodes are the fastest way to build authority and separate yourself in a crowded market.Sound Quality Is Your First Impression: If your audio isn't clean, warm, and well-recorded, listeners will scroll past you—no matter how good your content is.Video Is Now Essential for Growth: Even if your show is audio-first, video is the marketing tool that gets you discovered on TikTok, Reels, Shorts, and LinkedIn.Chapters & Timestamps00:00 – The OG Era of Podcasting03:00 – The Explosion of Podcasts & Why It's Not “Too Crowded”08:00 – What Actually Makes a Show Stand Out in 202512:00 – Solo Episodes: The Hidden Advantage18:00 – The Truth About Audio Quality26:00 – Why Video Is No Longer OptionalSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
In this episode of "The Free Lawyer," host Gary interviews Eric Ritter, CEO of Digital Neighbor and digital marketing professor, about law firm growth through effective SEO and branding. Eric shares his journey into legal marketing, the importance of defining an ideal client, and how law firms can stand out in a crowded market. They discuss AI's impact on legal marketing, the value of continuous learning and coaching, and practical strategies for work-life balance. Eric emphasizes building authentic brands and sustainable marketing systems, offering actionable advice for lawyers seeking fulfillment and long-term success.Eric Ritter is the CEO & Founder of Digital Neighbor, a nationally recognized SEO and digital marketing agency specializing in law firm growth. With over a decade of experience, Eric is a leading authority in legal marketing and AI-driven client acquisition. Known as "The SEO Sommelier," he simplifies complex digital strategies to drive growth for law firms.Eric is an adjunct professor at the University of South Florida, teaching digital marketing. He has also been featured in Authority Magazine, Search Engine Watch, and Porch. He hosts The Search Bar Podcast and leads Sip & Search, a networking series for attorneys.In addition to his professional work, Eric is actively involved in the community, serving on multiple nonprofit boards in the Tampa Bay area.Eric's Journey into Legal Marketing (00:02:10) The SEO Sommelier Concept (00:03:07) Myth 1: The Ideal Client Profile (00:04:28)SEO Focus and Resource Allocation (00:06:11)Standing Out in a Crowded Market (00:06:56) Myth 2: All Cases Are the Same (00:09:08) Consistency and Lawyer Involvement in Marketing (00:10:48) Digital Neighbor's Differentiation (00:12:44) Teaching and Staying Current (00:13:46) AI's Impact on Digital Marketing (00:15:06) The Future of Digital Marketing (00:16:58) Answer Engine Optimization (00:20:17) Sustained Law Firm Growth vs. Burnout (00:21:15) The Value of Coaching and Professional Development (00:22:44) Lawyer Fulfillment and Avoiding Burnout (00:24:19) First Steps for Established Law Firms (00:25:04) Work-Life Balance and Delegation (00:26:16) Recharging and Hobbies (00:28:02) Transformation Through Marketing (00:29:44)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-freeYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment
In this episode of The Women On Top, Valerie Lynn sits down with Dylan Jahraus, powerhouse Etsy seller, coach, and former corporate leader, for a deeply honest conversation about ambition, resilience, and building a life on your own terms.Dylan opens up about what pushed her to walk away from the corporate path and how she turned a simple Etsy shop into a multi-seven-figure business. She shares the real challenges behind the highlight reel, the role community played in her growth, and the mindset shifts that helped her navigate doubt, burnout, and big leaps.Together, Valerie and Dylan dig into the strategies that actually move the needle in e-commerce, from understanding customer behavior to staying ahead of trends, and why consistency still outperforms perfection. Dylan also talks about the personal “why” that fuels her, the legacy she hopes to leave for her daughters, and the quiet power of choosing flexibility, freedom, and self-trust.This episode is equal parts tactical and deeply human, offering practical steps for aspiring entrepreneurs and heartfelt encouragement for anyone ready to chase a bigger vision.Chapters00:00 – The Journey Begins: From Corporate to Etsy Success 02:53 – Building an Empire: Overcoming Challenges & Customer Relations 05:58 – E-Commerce Explained: Strategies That Actually Work 09:13 – Understanding Customer Needs: The Key to Longevity 12:09 – Trends & Market Research: Staying Ahead 14:50 – Facing Doubts: The Importance of a Strong “Why” 18:03 – Creating a Legacy: Personal Stories & Motivations 20:52 – The Power of Flexibility: Owning Your Time 23:58 – Saturation & Strategy: Standing Out in a Crowded Market 26:04 – The Power of Consistency 27:40 – Practical Strategies for Sustainable Growth 30:16 – Understanding Digital Products 31:22 – Aligning Skills With Your Business Ideas 33:17 – Finding Fulfillment in Entrepreneurship 36:11 – Building Confidence Through Action 37:38 – How Long It Really Takes to See Success on Etsy 39:13 – Learning From Mentors 40:43 – Balancing Business & Family 43:04 – Dreaming Bigger: Future Aspirations & GrowthConnect with Dylan: The Ultimate Etsy Course: https://dylanjahraus.com/ Instagram: https://www.instagram.com/dylanjahraus/ YouTube: https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Podcast: https://podcasts.apple.com/us/podcast/etsy-seller-success-tips-for-starting-growing-and/id1647518076Connect with The Women On Top: Follow The Women On Top Podcast on Apple, Spotify, or anywhere you get your podcasts. Subscribe for more empowering conversations and stories! Website: https://thewomenontop.com/YouTube: https://www.youtube.com/ @thewomenontop Instagram: https://www.instagram.com/thewomenontoppodcast/LinkedIn: https://www.linkedin.com/in/valerie-lynn/
Watch the full Booked, Banked, & Unbothered 3-day training here: https://iamkristenlynch.myflodesk.com/booked-banked-unbotheredJump to [09:30] to get straight into the positioning segment from the live masterclass. Ever wondered why people with half your experience or expertise can be more booked?Or why people with 500 followers can out earn people with 100k?This episode will explain how your positioning makes all the difference & is your true authority or "it factor." ----------ADDITIONAL LINKS:Follow me on IG (@iamkristenlynch)
Most brands focus on what works in November. Smart brands plan for what happens in January. In Part 2 of our Black Friday Growth Series, Jim Huffman shares the strategic lens every DTC operator should adopt before running another BFCM campaign.Following up on the tactical BFCM episode, Jim goes deeper — exploring the downstream effects of your Q4 strategy and how to win long-term. He covers what separates high-ROI brands from revenue-chasers, how to evaluate customer acquisition quality during peak season, and how to balance margin, brand, and lifetime value when everyone else is just trying to “make noise.” This isn't about bigger discounts. It's about smarter growth.TOPICS DISCUSSED IN TODAY'S EPISODEThe biggest mistake brands make during BFCMHow to set Q4 goals that don't backfire in Q1Why who you acquire in Q4 matters more than how manyOffers that build loyalty vs offers that attract deal-chasersHow to use BFCM for email growth and long-term leverageThe mindset shift that separates pro operators from seasonal brandsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Black Friday and Cyber Monday aren't just about slapping on a discount. In this episode, Jim Huffman breaks down the offer-led strategies and conversion playbooks top DTC brands use to turn Q4 into their most profitable months - without relying on bloated budgets or ad spend.Originally aired as a guest appearance on the Ecwid eCommerce Show, Jim reveals the full GrowthHit playbook for building winning Black Friday/Cyber Monday campaigns. He dives deep into offer-led growth, conversion rate hacks, retention strategies, email tricks that actually work, and how to survive the Q1 hangover. Whether you're a scrappy DTC founder or scaling a 7-figure Shopify brand, this is your tactical guide to owning Q4 without burning out or discounting your business into the ground.TOPICS DISCUSSED IN TODAY'S EPISODEOffer-led growth: the underrated strategy for converting in Q4The best bundles, BOGOs, and bonus offers that increase AOVTactical email patterns: “Oops” sends, internal leaks, and reminders that convertHow to turn customers into marketers for sustainable growthLanding page and ad setup that avoids performance burnoutWhy Q4 success starts with one hero productReal examples from fashion, consumables, and niche DTC brandsIf you're planning to “wing it” this Black Friday… don't. This episode gives you the framework to build offers, emails, and experiences that drive real growth in any year. Subscribe for more.Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
How do you stand out as an author when thousands of books are published every day? What's the difference between having a logo and having a real brand that sells books? Is it possible to maintain your authentic voice while appealing to genre readers who seem more loyal to categories than authors? With Steve Brock […] The post Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock first appeared on The Creative Penn.
A scrappy Flemish speech recognition company tries to put its hometown on the global tech map.SponsorsRoutable - http://ohmyfraud.promo/routableBluebook - https://getbluebook.com/(00:00) - A Pie to the Face (01:00) - Welcome to Oh My Fraud (06:00) - Welcome to Flanders, Belgium (07:30) - Meet the Founders: Jo Lernout and Pol Hauspie (09:30) - The Dream of Voice Recognition (15:12) - Going Public in a Crowded Market (17:42) - Creating the Flanders Language Valley (21:42) - Gaston Bastiaens and His Wine Cellar Wager (26:23) - Microsoft's $45 Million Investment (29:23) - The Philosophy of Pie Throwing (30:53) - Explosive Growth and Suspicious Numbers (32:53) - Dragon Systems and Dictaphone Acquisitions (35:23) - The Korean Revenue Mystery (38:23) - Wall Street Journal Starts Digging (42:17) - "I Lied About Everything" (43:47) - The Resignation and Bankruptcy (47:47) - The SEC Reveals the Fraud (49:47) - Criminal Convictions and Symbolic Justice (50:47) - Lessons Learned: Fake It Till You Make It (52:17) - What Happened to the Technology (53:47) - Closing Thoughts HOW TO EARN FREE CPEIn less than 10 minutes, you can earn NASBA-approved accounting CPE after listening to this episode. Download our mobile app, sign up, and look for the Oh My Fraud channel. Register for the course, complete a short quiz, and get your CPE certificate.https://www.earmark.app/Download the app:Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appCONNECT WITH CALEBLinkedIn: https://www.linkedin.com/in/calebnewquist/Email us at ohmyfraud@earmarkcpe.comSources:How Hype Hurt Lernout & Hauspie [Bloomberg via Wayback Machine]How High-Tech Dream Shattered In Scandal at Lernout & Hauspie [WSJ]Lernout & Hauspie Speech Products: Financing From Start-up through IPO [INSEAD, Herwig Langohr, Benoit Leleux, Danny Lein, July 2000, accessed on Sept. 16, 2025]Lernout & Hauspie Speech Products: The Question [INSEAD, Arnoud De Meyer, Bart Pycke, January 1998, accessed on Sept. 16, 2025]Quarterdeck Office Systems [Wikipedia]Patent Is Won By Quarterdeck [NYT]Internet Hype Gives New Life to Quarterdeck Stock [LAT]Gaston Bastiaens [Apple.Fandom]Today in Apple history: Apple exec bets his wine cellar on Newton [CultofMac]Will Microsoft's Stake in Lernout & Hauspie Drive Growth in Speech? [Speech Technology Magazine]In Brussels, Gates Takes a Pie in the Face [Reuters via Wayback Machine]Bill Gates Being Hit in the Face With a Pie (1998) [YouTube]Noël Godin [Wikipedia]He Plasters Paris' Elite With Cream Pies [LAT]Bernard-Henri Levy Pied again in Belgium [YouTube]FM Interviews: Noël Godin [First Monday]Lernout & Hauspie Shares Drop Amid Puzzling Revenue Results [WSJ]Lernout & Hauspie Surges In Korea, Raising Questions [WSJ]Lernout's Bastiaens Will Step Down From CEO Post at Software Concern [WSJ]Lernout to Refile Financial Reports; Co-Founders Resign as Chairmen [WSJ]Lernout Files for Bankruptcy Protection, Says Cash at South Korean Unit Is Missing [WSJ]The Talk of Flanders Has Most Speechless [AP]Lernout & Hauspie Speech Products, N.V., Litigation Release No. 17782, Accounting and Auditing Enforcement Release No. 1648, October 10, 2002 [Securities and Exchange Commission]Lernout & Hauspie Speech Products, N.V., Litigation Release No. 18014, March 4, 2003 [Securities and Exchange Commission]Lernout & Hauspie Founders Guilty in Fraud [WSJ]Goldman Sachs and the $580 Million Black Hole [NYT]
#613 What happens when a side project in your garage turns into a multi-million dollar business? In this episode, host Kirsten Tyrrel sits down with Mike Yarbrough, co-founder of Rustic & Main, to share how he and his wife turned handmade wooden wedding bands into a fast-growing jewelry brand with nearly 40 employees and a retail storefront in the childhood home of country star Luke Combs. Mike opens up about walking away from his six-figure IT job, scaling production beyond the garage, and how they've built a company culture that still feels like family while continuing to expand. He also talks about standing out in a crowded industry, navigating major marketing shifts, and why storytelling and sentimentality are the keys to creating products people truly cherish. Whether you're a maker, dreamer, or entrepreneur ready to grow, this episode is packed with lessons on scaling a handmade product business the right way! What we discuss with Mike: + Garage project to full business + Handmade wooden wedding bands + Quit six-figure IT job + Scaling from Etsy to Shopify + Storytelling in marketing + Pivot after ad platform changes + Building strong company culture + Opening retail in Luke Combs' home + Expanding beyond rings + Vision for long-term growth Thank you, Mike! Check out Rustic & Main at RusticandMain.com. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
In today's episode, I sit down with Seymour Segnit, entrepreneur, inventor, and founder of MAGFAST. He shares how building products that feel as good as they perform can transform something as ordinary as a charging cable into a product customers love. Seymour explains why every pixel, every word, and every detail matters in creating an experience that keeps people coming back. From USB-C cables built to last a decade to a charging stand designed for real household use, we discuss the mix of design, performance, and culture that sets MAGFAST apart in a crowded industry.
For the last 30 years, email security has been stuck in the past, focusing almost entirely on stopping bad things from getting into the inbox. In this episode, Rajan Kapoor, Field CISO at Material Security and former Director of Security at Dropbox, argues that this pre-breach mindset is dangerously outdated. The real challenge today is post-breach: protecting the sensitive data that already lives inside your mailboxes.The conversation explores why we must evolve from "email security" to the broader concept of "workspace security" . Rajan explains how interconnected productivity suites like Google Workspace and Microsoft 365 have turned the inbox into a gateway to everything else Drive, accounts, and sensitive company data. We also discuss how the rise of AI co-pilots will create new risks, as they can instantly find and surface over-shared data that was previously hidden in plain sight .Guest Socials - Rajan's LinkedinPodcast Twitter - @CloudSecPod If you want to watch videos of this LIVE STREAMED episode and past episodes - Check out our other Cloud Security Social Channels:-Cloud Security Podcast- Youtube- Cloud Security Newsletter - Cloud Security BootCampIf you are interested in AI Cybersecurity, you can check out our sister podcast - AI Security PodcastQuestions asked:(00:00) Introduction(02:00) Who is Rajan Kapoor? Field CISO at Material Security(02:38) What is Email Security in 2025? The 30-Year-Old Problem(03:20) The Critical Shift: From Pre-Breach to Post-Breach Protection(04:20) The Rise of Workspace Security: Beyond the Inbox(06:00) Why Focusing on Email is "Not Even Half" The Problem(06:50) Are Microsoft 365 Security Challenges Different from Google's?(09:30) Rethinking the Approach to Email Security(11:40) How AI Co-Pilots Will Exploit Your Over-Shared Data(13:30) A Real-World Attack: From Email to Malicious OAuth App(17:00) How Should CISOs Structure Their Teams for Workspace Security?(19:25) The Role of CASB vs. API-Based Security for Data at Rest(23:10) How CISOs Can Separate Signal From Noise in a Crowded Market(24:45) Final Questions: Home Automation, Career Risks, and Ethiopian Food
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