Podcasts about lovebasedbiz

In this episode, Therese interviews Michele Pariza Wacek who shares the story of going from being a well-known, very successful copywriter, to following her lifelong dream of publishing fiction books.It can be hard to give up the bread and butter of your business! But in this episode, you can get hope and inspiration as Michele chronicles her journey of what it took to say yes to pivoting to finally do what she waited her whole life for.We share how the journey can be challenging. We talk about how to ride the waves of fear as the resistance shows up. Enjoy this episode and may it inspire you to follow your dreams!!!Michele Pariza Wacek is a copywriter and best-selling, award-winning fiction and nonfiction author. When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.Writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding an international copywriting and marketing company that has sold nearly $50M worth of products and services for her clients.As a fiction author, she writes psychological thriller/mystery/romantic suspense novels. She also hosts a popular book and entertainment blog. Check out MPWNovels.com for more.For nonfiction, she's the main author and creator of the “Love-Based Business” series that include both business and personal development books. For articles and resources on business, writing, success and more, visit LoveBasedBiz.com.Both her love-based philosophy and her fiction have been regularly featured in media outlets such as CBS, ABC, NPR, Forbes, AZ-TV, USA Today, Voice America, Small Business Trends, Small Business Radio Show, Authority Magazine, Thrive Global, Web.com and E-Commerce Times.She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.Check out Michele PW's love-based copywriting services and get in touch if you're ready to integrate loved-based copy into your business >> https://michelepw.com/Love-Based PublishingWelcome to Love-Based Publishing where we specialize in books designed to help shift our businesses, our marketing, our goals, our relationship with money and especially our lives to a foundation of love. >> https://lovebasedpublishing.com/FREEBIES:Love-Based Copywriting TemplateIt's the perfect companion for the "Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites" book, which is now available on Amazon, Barnes and Noble and other online stores.>> https://lovebasedcopywritingbook.com/templateBook: The Secret Diary of Helen Blackstone>> https://mpwnovels.com/sign-up/Get Social with Michele:Facebook: https://www.facebook.com/michelepwauthorTwitter: https://www.twitter.com/michelepwLinkedIn: https://www.linkedin.com/in/michelepwInstagram: https://www.instagram.com/themichelepw See acast.com/privacy for privacy and opt-out information.

Michele Pariza Waceka, best-selling author of the Love-Based Business series of books and owner of a copywriting and marketing company, shares how providing a simple but clear message helped promote her book, become an influencer, and connect with other influencers. Michele PW’s journey Michele’s love for writing started back when she was a very young girl, and it moved her to start a career as a direct response copywriter. However, writing sales copy was perceived as "slimy," so Michele felt compelled to change that. Susan Liddy’s book, Love Based Marketing, helped her define her message. She developed a unique philosophy that she now applies in her own company and shares in the Love Based Business book series. How to connect with influencers Keep your message simple, and based on what keeps your ideal audience up at night.  Be ready to clearly articulate your message and what you do. Attend events where influencers will be (not their event) and pay close attention to what they say so you can really get to know them. Always offer to help them and support them without expecting anything in return. Always add a personal touch when you reach out to influencers. Show them that you truly care about them and their business. Make it easy for people to promote your event--provide as much help and ready-to-use materials as possible. Leverage your own platform, such as a podcast, to initiate the connection. Assume all responsibility for the show's promotion, and welcome the additional exposure you might get from your guests as a nice added gift. Lessons learned To avoid misunderstandings and business partnerships gone wrong, always have clear agreements. Spell everything out in writing from day one. Be reliable. "As much as you can, always hold up your end of the bargain,” she says. One thing you’re most excited about Michele is very excited about the latest installment of her Love-Based Business series: Love-Based Goals: Your Guide to Living Your Purpose & Passion (link below). Her free eBook, How to Start A Business You Love and That Loves You Back, is perfect for those who don't have a business yet, are just starting out, or run a business that they don’t love or loves them back. Resources and tools mentioned Michele’s Website GIFT: How to Start A Business You Love and That Loves You Back Love-Based Goals: Your Guide to Living Your Purpose and Passion More about Michele PW Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. To grab your free book "How to Start a Business You Love AND That Loves You Back," visit LoveBasedBiz.com  

Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction.   Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results.  Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter.  She quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company.  Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of the personal development and transformational industry.  In addition, Michele is also a national speaker and the bestselling author of the “Love-Based Business" series of books that teach entrepreneurs how to sell more with love and build a solid, profitable business on a foundation of love versus fear. To grab your free book "How to Start a Business You Love AND That Loves You Back" visit LoveBasedBiz.com. www.lovebasedbiz.com facebook.com/michelepwauthor linkedin.com/in/michelepw twitter.com/michelepw instagram.com/themichelepw

Perfect timing!  We've all been setting goals as part of our New Year planning and excitement, and if things are not going as smoothly as you'd hoped -and there IS ANOTHER WAY! Michele PW (Pariza Wacek) who is a phenomenal marketer and copywriter, is joining us today to show us a different way, that feels more aligned and authentic and has way more results..    She is also the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love.    We'll be discussing her new book: Love-Based Goals - Your Guide to Living your Purpose & Passion In our coaching and healing community, we are all ready to get out of the 'ick' and shame and guilt we feel about doing things a certain way that doesn't resonate with our true core being.    There is so much in that, that stops us from having success in our businesses. Michele will be discussing how we can set love-basd goals which are far more likely to be achieved. She'll share her love-based philosophy which is pretty awesome - you'll want to hear it!   And she'll reveal the mindset issues that come up that stop us from moving forward to achieve our goals.  You've heard of procrastination, lack of focus and all those, I'm sure!    She has a new way of doing things, that will rock your world!  Join us! Grab your free book "How to Start a Business You Love AND That Loves You Back," visit www.LoveBasedBiz.com  and get onto the Love-based way of doing things in your biz. Set your reminder on this page to come back at 1pm ET.   And if you miss it, come back and listen to the replay!  

Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. To grab your free book "How to Start a Business You Love AND That Loves You Back," visit LoveBasedBiz.com Contact Info Website: www.LoveBasedBiz.com Blog: www.LoveBasedBiz.com Podcast: Love-Based Money Free Book: How To Start A Business You Love and That Loves You Back Most Influential Person Christina Rio, My Spiritual Mentor Effect on Emotions Because of mindfulness, the vast majority of the time I feel inner peace. It's like a contented feeling. Sometimes fear-based emotions will come up and sometimes I'm also full of happy or joy. For the most part, mindfulness has allowed me to live my life in an even keel where I feel peaceful and contented. I think that's what a lot of people would like. Thoughts on Breathing So many of us do shallow breathing. The problem with those shallow chest breathings is that it's not very good for your physiology. Focus on the belly breath. Even just putting your hands there gives you something else to focus on. It's a lot better for you as you go through it. Suggested Resources Book: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks App: The Mindfulness Bell Bullying Story I was horribly bullied as a child. In elementary school, in middle school, and even my first job I was bullied. It was both boys and girls, mostly girls though. My boss was a woman who was really bad about it. Yes, I do think knowing mindfulness would have helped. You can actually change your environment when you change yourself. I know that my reaction caused it to get worse. If I had simply just stood there and didn't react to what they were doing, they would have left me alone. That's what the key is. They were preying off me crying and getting more upset and off of me just not knowing what to do. That's where they're getting their power from. If you don't give them the reaction they're looking for, then they have no power over you and they likely will find somewhere else to go. Because I had such a strong 'only-child'. My mom didn't go to a lot of play dates. This is absolutely not my mom's faulth. I don't remember having friends my age until I was older, school-age, like five, six, seven. I know I had trouble dealing with social situations. I think that's what made me a target. Over the years I learned how to read social situations better. I slowly learned how not to put myself in the situation where bullying would happen.

In this episode, Devi chats with Michele PW about Love-Based Copywriting for Spiritual Entrepreneurs. Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. Devi and Michele discuss: Direct Response Copy Selling yourself "one to many" through copy Love-Based Copy vs Fear-Based Copy What emotions to tap into to persuade someone Why some marketing feels inauthentic and slimy The steps to take to persuade someone through your marketing How to identify your ideal client The difference between an ideal client vs. niche or target market How to connect with your ideal client The things we do to avoid pain in our lives Feeling our fear-based emotions for healing Why fear-based marketing can cause buyer’s remorse The reason why fear-based marketing strategies are not working anymore Knowing your mindset and your “come from” The importance of "coming from" abundance in your copy and marketing Exercises to help you to shift your fear-based emotions Your public authentic persona and voice vs. your personal persona and when to use each one What is important to know about long page sales letters What people need in order to make a decision The delivery mediums for love-based copy Rituals that Michele uses for writing books & copy Writing out who your ideal client is How to get into a mindset of abundance before writing your copy and more… Connect with Michele PW on her website @ lovebasedbiz.com To grab your free book "How to Start a Business You Love & That Loves You Back," visit LoveBasedBiz.com Enjoy episodes of Michele’s podcast, Love-Based Money @ http://lovebasedbiz.com/series/lovebasedmoney/

Aired Tuesday, 7 November 2017, 2:00 PM ET Attract Your Ideal Clients with Love-Based Marketing It is possible to attract your ideal clients without feeling inauthentic and manipulative. You have a choice when it comes to writing your copy (copywriting is writing promotional materials, nothing to do with putting a copyright on something or protecting your intellectual property) and marketing your business. You can choose fear-based (i.e. more traditional copywriting that sounds hype-y, slime-y and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients. About the Guest: Michele PW Michele PW (Pariza Wacek) is the best-selling author of the “Love-Based Business” series of books that teaches people how to build a business they love and that loves them back, and the owner of the Love-Based Copywriting and Marketing Company that provides done-for-you services to help entrepreneurs attract more clients and boost their business. Check out tons of free resources to help you build a love-based business and live a love-based life on her blog, including the Love-Based Money podcast and a free Love-Based Biz Kit on her blog. Website: http://www.LoveBasedBiz.com Twitter: https://twitter.com/michelepw Facebook: https://www.facebook.com/michelepwauthor Facebook Personal Page: https://www.pinterest.com/themichelepw/

If you've ever taken any sales training, you've been taught that in order to have the most effective sales, you must identify and dig into your potential client's pain, then make the sale by solving his or her pain.  Our guest today doesn't believe that's the only way to go. Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. Michele's Top 5 CliftonStrengths Themes are: 1. Strategic 2. Intellection 3. Positivity 4. Activator 5. Individualization To grab your free book "How to Start a Business You Love AND That Loves You Back," visit LoveBasedBiz.com